Each week Rogue Tulips lead consultants discuss hot topics and issues facing 501c organizations today. Featuring guests several times per month we dig into what the 501c community is talking about! Check us out here on audio or on YouTube.com. Support this podcast: https://anchor.fm/cecilia-sepp/support
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 337: Education Programs - From Strong to GreatHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Cathy Lada, DSc, CAE, AAiP, President, Lada ConsultingOne of my favorite regulars is back sharing her insights on taking association education programs to the next level. Cathy is an evolutionary and cutting edge thought leader in the profession -- in this fantastic conversation we discuss the following areas to consider when it comes to ongoing professional development for our members: Defining Learning EcosystemsPractical Steps to Build PathwaysMeasuring Impact Beyond CompletionImportance of Post-Event ReinforcementLeveraging Peer Communities If you want to take your programs from strong to great, this episode will get you thinking!What would you like to improve about your education program? Share a comment!
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 336: Build the Future-Ready AssociationHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Pamela Murphy, Founder and CEO, Minerva Insight StrategiesPamela's back for part 2 of the conversation we started last month! She talks about transitioning away from a constant "firefighting" mindset -- that begins with evaluating an association's organizational design and operational model. To build a future-ready association, we need to do the following: Build a Culture of PreparationEmbrace Adaptive Leadership and Purposeful AbandonmentReward Risk PreventionManage Risk for Innovation Are you someone who says you don't have time to change? This episode will be the momentum you need to get moving and take action!What actions do you take to move your organization forward? Share a comment! #podcast #roguetulips #usaenews #minervainsightstrategies #proactive #strategy #resilience #global #association #nonprofit
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 335: Stop Competing with A.I. and Start Using ItHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: AJ Sallis, CEO, IntutoAJ speaks clearly and passionately about using A.I. to help build capacity in your organization. But he is just as clear and passionate about not competing with it. Rather than fear it or worry about it, protect your content. He poses this intriguing question: What does A.I. make irrelevant about what we currently offer, and what does it make more valuable? We discuss an obvious but overlooked fact: A.I. can't replace peer-vetted expertise, community trust, and regulatory recognition. That's all us! AJ walks us through: • Identify Educational Gaps• Build and Lean into Your "Moat" • Don't Just Generate "AI Slop”• Act as an AI-Empowered Meeting Participant • Maintain Ethical Transparency (you KNOW I like this one.)How do you protect your content? Share a comment! #podcast #roguetulips #usaenews #intuto #education #content #a.i. #lms #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's topic: de Tocqueville was Right
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 334: Mental Health in the WorkplaceHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Cynthia Lockrey, Communications Expert, Lockrey CommunicationsCynthia is a leading advocate for neurodiversity in addition to her work as a communications expert. Her work has led her to expand into the area of mental health in the workplace because many of her clients saw a need for exploring this issue. We talk about normalizing the conversation on mental health, why we need to be proactive rather than reactive, and why sometimes we tolerate too much bad behavior in the workplace. You will get a lot out of this conversation about how leaders can create a space where we feel comfortable and safe. What is most important to you when it comes to mental health in the workplace? Share a comment! #podcast #roguetulips #usaenews #lockreycommunications #mentalhealth #communications #safety #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's topic: The Sum of Our Parts
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 333: Building Corporate Partner ProgramsHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Roger Atkins, President, National Tooling & Machining AssociationRoger loves his association and it shows in this insightful discussion of how to build relationships with sponsors. He makes sure that the focus is on value delivery, not a checklist of items, and he gives his staff space to actually enjoy their work! Roger is a unique Chief Staff Executive (CSE) because he was a member of his association for over 40 years. Recruited directly by leadership due to his industry experience and knowledge, he embraced this opportunity for service to the community he is dedicated to helping. This episode is full of easy to apply wisdom for your own corporate partner program from someone who makes it happen. What is most important for your corporate partners? Share a comment! #podcast #roguetulips #usaenews #ntma #relationships #sponsors #partners #association #nonprofit
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 332: The Cost of Being Reactive for AssociationsHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Pamela Murphy, Founder and CEO, Minerva Insight StrategiesThis in-depth conversation between Pamela and I covers these important themes: · Why Associations Become Reactive Instead of Proactive· The Hidden Cost of Reactiveness· Why Integration Across the Organization Matters· Leadership Accountability and Organizational Design· What Proactive Associations Do DifferentlyThis episode is worth your time -- we are in a mindset-smashing era and the old ways don't work any longer. What does being reactive cost your organization? Share a comment! #podcast #roguetulips #usaenews #minervainsightstrategies #reactive #opportunities #cost #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's topic: Today is Juneteenth
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 331: Association Relevance - Will you be missed?Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Christine Saunders, President and Founder, HalmyreAre associations still relevant? I like to think so, and my guest, Christine, definitely does. We talk about why there is still a place for associations, how associations can adapt in the changing marketplace, and why associations need to overcome the barriers created by our structures. We also bond over de Tocqueville and how his insights still resonant today. If you are worried that your association may be in danger, this conversation will steer you into a positive future. What do you think associations should do to stay relevant? Share a comment!
The author reads her message from the weekly e-newsletter, Rogue Speak. This week's topic: Tech is Throttling Us
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 331: Association Relevance - Will you be missed?Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Christine Saunders, President and Founder, HalmyreAre associations still relevant? I like to think so, and my guest, Christine, definitely does. We talk about why there is still a place for associations, how associations can adapt in the changing marketplace, and why associations need to overcome the barriers created by our structures. We also bond over de Tocqueville and how his insights still resonant today. If you are worried that your association may be in danger, this conversation will steer you into a positive future. What do you think associations should do to stay relevant? Share a comment!
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: The Overlooked Workforce
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 330: The 8th Measure of Success - Commitment to People [AANHPI Month]Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Diana Lee Tucker, FASAE, CAE, Founder & President, Gr8 Measures StrategiesAs we conclude the 2026 celebration series of AANHPI month, Diana and I discuss what she proposes as the 8th Measure of Success: commitment to people! We discuss the need for an expanded view of organizational success, psychological safety, inclusion and belonging, and the importance of emotional intelligence to support leadership skills. Are you ready to challenge your assumptions and conventional wisdom about the value of workforce wellbeing? Then this episode is for you! Do you believe you need to sacrifice workplace culture to have a successful organization? Share a comment! #podcast #roguetulips #usaenews #Gr8Strategies #workplace #people #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: What We Can Learn from Secret Societies
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: Should this have been a phone call?
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 329: Community Building and A.I. [AANHPI Month]Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Sandra Nam, CEO & Co-Founder, QiqoHow can A.I. help you organize a weekend camping trip? It's about connection! My guest Sandra shares how she used A.I. to revive a traditional program that was dropped due to the COVID-19 lockdown. This is just one example of how A.I. can bring us together and inspire participation. We discuss how technology continues to change rapidly, how culture is changing to try and keep up, and why A.I. adoption support needs to start at the top. It's all about leadership, isn't it? How do you use A.I. tools to build relationships? Share a comment! #podcast #roguetulips #usaenews #qiqo #community #technology #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: The Three Things Rule
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 328: Gong Fu and Professional Practice [AANHPI Month]Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Mark Franco, JD, Partner, Rimon Law"It's about inner reflection, trying to understand what you're trying to achieve and being better each time that you're doing it." As we continue our celebration of AANHPI Month, Mark and I discuss how Gong Fu and other focused disciplines help us in all areas of our life and work. By using the learning from such practices, we build confidence, consistency in activity, and dedication to continual learning. From avoiding fighting, to being a better lawyer, to being a better basketball player, we discuss many benefits of studying martial arts. And yes, we talk about our shared love for the movie "The Karate Kid" and sequel series "Cobra Kai." Mentoring is a huge part of martial arts training and we discuss the teacher/student relationship. Did you know earning a belt in martial arts is like a certificate program? Learn more from this fun and wide-ranging conversation!What helps you stay focused and disciplined in life? Share a comment! #podcast #roguetulips #usaenews #rimonlaw #legalpractice #gongfu #consulting #association #nonprofit
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 327: The Belonging BubbleHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Enid-Mai Jones, Consultant, EMJ ConsultingWhat does bringing your own chicken to the market have to do with association membership? Enid-Mai explains that and more! If you work with members, you'll get a kick out of this fun and sometimes raucous discussion about the state of association membership today. We talk about the need for new member models, demonstrating ROI through skills building, the need to rethink the membership model and more! We need to change because future members (aka younger generations) don't assume they need to join.What are you seeing in membership evolution? Share a comment!#podcast #roguetulips #usaenews #emjconsulting #membership #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: May Day!
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 326: Strategy Hiding in Your Member Data Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Denny Lengkong, President, Intellidata My guest Denny poses an excellent question: Are you data rich and insight poor? We explore the many aspects of data management from keeping it clean to deciding what to keep when you migrate to a new system. This fun conversation focuses on realizing our data is a strategic asset, not just fields in a record. Don't mimic your old data habits -- leverage what you have to support stronger outcomes for your members! What questions do you have about data management activating strategy? Share a comment! #podcast #roguetulips #usaenews #intellidata #data #technology #datamigration #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: Carpe Diem - The World is Falling Away
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 325: The Art of War and Technology Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Vishal Shah, CEO and Co-Founder, Element AMS My guest Vishal suggested "Patience and Failure" as the theme of this personal conversation about strategy and technology. We use the essential book "The Art of War" as the touchstone for exploring technology, how we use it, what we are worried about, and what the future holds for us as we rely more on technology tools for daily living and work. What questions do you have about strategy and technology in the 21st Century? Share a comment! Find it on our podcast page: www.roguetulips.com/podcast #podcast #roguetulips #usaenews #elementAMS #technology #AMS #SunTzu #artofwar #consulting #association #nonprofit
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 324: Data Management and GovernanceHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guests: Daniel Elacqua, Chief Executive Officer, Strategico ConsultantsGwen Garrison, Data Strategist, High Sierra InsightsI had so much fun talking data management with Daniel and Gwen! They shared interesting insights on data quality, the difference between operational and strategic data, the "Golden Record" (also called "the record of truth"), data definitions, data fragments, data maturity, and "skinny files." As Gwen says, "stay curious" and you will have fun managing your data too! What questions do you have about data and what it means today? Share a comment! Find it on our podcast page: www.roguetulips.com/podcast #podcast #roguetulips #usaenews #strategicoconsultants #highsierrainsights #datamanagement #datagovernance #dataquality #consulting #association #nonprofit
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 323: Audience Personas Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Lidia Varesco Racoma, Marketing & Brand Expert, Lidia Varesco DesignLidia is back bringing her wisdom and advice about connecting with our audiences! We have a great time talking about GiftCon, St. Louis sites to see, and Audience Personas. We discuss why it's important, how to identify your audiences, and how to develop personalized messaging. And if anyone from "Shark Tank" is listening we could use an investor -- we develop 3 product ideas that we are definitely pursuing! You'll learn a lot in this episode and have a good time doing it. What questions do you have about developing audience personas? Share a comment! Find it on our podcast page: www.roguetulips.com/podcast #podcast #roguetulips #usaenews #lidiavarescodesign #marketing #brand #audiencepersona #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's message: "As the Association Turns" - Episode 5: The Distressed Chief Elected Officer March is Ethics Awareness Month! We wrap up our soap episode with Episode 5: The Distressed Chief Elected Officer. What would you do?
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 321: Ethics of Technology ImplementationHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Carol Weldon, IT Professional, Healthcare IndustryMarch is Ethics Awareness Month and we are pleased to welcome first-time guest Carol Weldon. She shares her observations about keeping data safe, good habits to create ethical practices, and her commitment to thinking like the people she serves. We also have fun laughing as long-time friends do! What questions do you have about ethical technology implementation? Share a comment! #podcast #roguetulips #usaenews #healthcare #ethics #ethicsawarenessmonth # technology #consulting #association #nonprofit
"As the Association Turns" - Episode 4: The Anxious AccountantMarch is Ethics Awareness Month! Follow the ASAE Ethics Committee soap opera, "As the Association Turns" What would you do?
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 321: Ethics of A.I. Tools in Board Governance Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Larry Smith, JD, CAE, Principal and Executive Director, IIB Association Group March is Ethics Awareness Month and we are pleased to welcome Larry Smith, Chair, ASAE Ethics Committee to discuss the Ethics of A.I. Tools in Board Governance. He points out the difference between A.I. governance and the use of A.I. in Governance. Larry shares examples related to using A.I. tools for creation of Board meeting materials, drafting Board meeting minutes, and privacy issues. Don't miss this episode that contributes to a clearer understanding of ethics in the Board room when A.I. is present. What questions do you have about ethical culture? Share a comment! #podcast #roguetulips #usaenews #IIB #ethics #ethicsawarenessmonth #governance #consulting #association #nonprofit
"As the Association Turns" - Episode 3: The Conflicted Chief Staff ExecutiveMarch is Ethics Awareness Month! Follow the ASAE Ethics Committee soap opera, "As the Association Turns" here and in the ASAE Collaborate Community. What would you do?
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 320: Ethical Culture - Establishing & Modeling Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Shawna Strickland, PhD, CAE, RRT, FAARC, Chief Learning and Engagement Officer, American Epilepsy Society March is Ethics Awareness Month and we are pleased to welcome Shawna Strickland to discuss establishing and modeling ethical culture. She shares that an ethical culture is really an environment where we consistently act with integrity, fairness and accountability. Psychological safety in the work environment is a benefit of an ethical culture, but it only grows if leadership has created trust and transparency through their own modeled behavior. We discuss codes of conduct, the importance of clear processes and enforcement, and moral blindness. Don't miss this episode that contributes to a clearer understanding of ethics at work. What questions do you have about ethical culture? Share a comment! #podcast #roguetulips #usaenews #AES #ethics #ethicsawarenessmonth #culture #consulting #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: As the Association TurnsEpisode 2: The Angry Board Member
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 319: The Ethics of Star WarsHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Craig Polk, MSEE, MBA, Senior Program Manager, IEEEMarch is Ethics Awareness Month and we are pleased to welcome back Craig Polk, nonprofit management professional and Star Wars Expert. The Power of Storytelling helps humans share knowledge, lessons, and warnings -- one of the most powerful story series is Star Wars. We discuss the two sides of the Force: is there is a light side and a dark side? Or is it how you use it? Is the Rebellion against the Empire ethical? Or does it depend on who you ask? Was it ethical to take children from their homes to train them to be Jedi warriors? Ethics is a serious topic but we have fun talking about how a story can teach us to make better choices. What questions do you have about ethics? Share a comment! #podcast #roguetulips #usaenews #IEEE #ethics #ethicsawarenessmonth #starwars #consulting #association #nonprofit
Episode 1: The Friendly Board MemberThis series was written by Cecilia Sepp as a member of the ASAE Ethics Committee. It is a five-part series raising awareness of Ethics Awareness Month.
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 318: Answer Engine Optimization for AssociationsHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuests: Alyssa Hulka, Chief Experience Officer, accellaMerrik Kressley, Senior Digital Marketing Strategist, accellaKelsey Mills, Website Strategist, accellaAnswer Engine Optimization (AEO) is the next wave of internet search and we need to be ready. When it comes to the use of A.I. tools for looking for information online, associations need to rethink how they present their organization's and their content. Enter the team from accella! Alyssa, Merrik, and Kelsey have the answers your questions! We discuss: 1. What is AEO?2. Why it matters right now!3, Build Trust and Authority with your content. 4. Getting started - it takes a commitment but is worth it. What questions do you have about AEO? Share a comment! #podcast #roguetulips #usaenews #accella #AEO #answerengine #consulting #future #association #nonprofit
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: March is Ethics Awareness Month!
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 317: An Unexpected Job Loss - A Story of Resilience Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Vanita Murray, CAEIf you have ever lost your job, or you wonder how to handle if you do, this conversation is for you. Vanita talks about an unexpected job loss after serving on staff for many years. She talks about: 1. "the moment after" and how to manage your reaction. 2. Redefining Resilience: Stop and reflect. Why you need to Push to Pause. 3. Intentional Actions as you navigate the uncertainty. 4. The Unexpected Help you receive! We name names of who helped us over the years. This is an honest and valuable discussion about dealing with the unexpected and the unknown -- and how to come out the other side. What worries you about your career arc? Share a comment! #podcast #roguetulips #usaenews #career #resilience #careerarc #uncertainty #nonprofit #association #job #jobsearch
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: A.I. and Impending Doom!
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 316: Eradicate Hate - Prevention & ResilienceHost: Cecilia Sepp, CAE, ACNP, LPECGuest: Brette Steele, President, Eradicate HateIf you have ever looked around the world and felt despair at the violence -- or worse -- powerless to change things, this episode offers hope through practical tactics. My guest, Brette Steele, shares how the organization she leads, Eradicate Hate, builds safer, more resilient communities for all. This nonprofit works to prevent hate fueled violence through its Global Summit, its Prevention Practitioners Network, and its Reach Out Resource Hub. We discuss the roots of hate, how one to one conversation is an impactful way to help someone in crisis, and how you can learn more about preventing hate fueled violence. Our society is created by our actions and our thoughts. This episode explains how we can all contribute to a better tomorrow. What questions do you have about eradicating hate? Share a comment.
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 315: Leading Through Crisis - Nonprofit Accountability & ResilienceHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Yuriy Boyechko, CEO & Founder, Hope for Ukraine Nonprofits play a unique and important role in our society. It's how we help each other in times of need. Yuriy is originally from Ukraine and decided ten years ago that he wanted to help the people in his home country. Then the war with Russia began. He left his previous life to focus on his organization, Hope for Ukraine. Yuriy shares his learning, his commitment, and how he applies his experience in the entertainment industry to his work with this vital nonprofit. Don't miss this one! How do you promote your organization? Share a comment! Find it on our podcast page: www.roguetulips.com/podcast #podcast #roguetulips #usaenews #nonprofit #association #hopeforukraine #communication
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 314: FOCUS Your Strategic Thinking Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Michael Butera, Founder & CEO, Association ActivisionThere's a reason Michael holds the record for most appearances on the podcast -- he has deep wisdom and insight to share. In this conversation, Michael discusses his FOCUS approach to strategic thinking (if you guessed it's an acronym you are correct!) It stands for Focus, Observation, Collaboration, Understanding, and Synthesis. We dive into each one of these areas and how using this approach can support your organization's success. How do you practice strategic thinking? Share a comment! #podcast #roguetulips #usaenews #nonprofit #association #strategicplanning #strategicthinking #thinking
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak.This week's topic: The Imposition of Will
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 313: Branding in a Noisy WorldHost: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips Consulting Guest: Lidia Varesco Racoma, Brand Strategist, Lidia Varesco Design Another wonderful conversation with Lidia -- this time we discuss branding in a noisy and distracting world! We dive deep into branding, strategy, and brand evolution, including the Three Pillars to Standing Out in a Noisy World. Lidia shares her formula about protecting and promoting your brand, which is Perception and Interaction, and reminds us of the importance of having a Brand Guide. What is your biggest concern about standing out in today's world? Share a comment! #usaenews #brand #brandtstrategy #reputation
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's topic: Mission or Vision? Maybe ACTION Instead
Radio Free 501c brought to you by Rogue Tulips Consulting and USAE News!Episode 312: Why A.I. Can't Replace People Skills Host: Cecilia Sepp, CAE, ACNP, LPEC, Principal, Rogue Tulips ConsultingGuest: Cynthia Lockrey, Changemaker and Communications Expert, Lockrey CommunicationsWe kick off Season 8 with a wide-ranging conversation on the use of Artificial Intelligence (A.I.) tools in communication today. We discuss the Loss of the "Human Element" in A.I. Communication; Organizational A.I. Guidelines and Risks; and Prioritizing Foundations and "People Skills" Training. Cynthia shares her tips, her concerns, and why we need to keep the human touch whenever we communicate. What is your biggest concern with A.I. as a communication tool? Share a comment!#podcast #communication #A.I. #artificialintelligence #roguetulips #A.I.tools #human
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter "Rogue Speak." This week's topic: What I Really Want for Christmas
Episode 311: This episode supported by USAE News! We wrap up Season 7 of Radio Free 501c with a conversation on Crisis Communications and how to prepare for the unexpected. My guest Cyndee Woolley, MBA, APR, Owner, C2 Communications, shares her advice and insights into why crisis communications starts before the crisis, reaching out beyond your own community in a crisis, and how a crisis can start from a good thing like going viral. From natural disasters to a wolf dog named Eva (Game of Thrones will like this example!) Cyndee and I talk about creating and implementing the crisis communications plan and how it's crucial in protecting your organization's reputation. What worries you about crisis communications? Share a comment! And don't forget to subscribe or follow us on your favorite podcast service -- Season 8 kicks off January 12, 2026.
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter, Rogue Speak. This week's topic: Rubio and the Font
Episode 310: We all talk about making a Content Calendar, but how many of use do it? And if we do, how many of us maintain it consistently? In this episode my guest Lidia Varesco Racoma, Brand Strategist & Marketing Designer at Lidia Varesco Design, shares her insights and advice about the value of content calendars and how they support any organization -- even us solopreneurs! We use real-world examples from our own experience to demonstrate the value of a well-managed Content Calendar, and Lidia tells us what can go wrong if we don't have one. This is a must see/listen episode as you prepare for the new year! How do you use your content calendar? Share a comment!
The author reads her weekly message from the Rogue Tulips Consulting e-newsletter "Rogue Speak." Visit the blog: www.roguetulips.com/blog
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