Savvy Agent

In this episode we're putting a real estate spin on the rom-com classic "How to Lose a Guy in 10 Days" – with a marketing twist for real estate agents! We're talking about the common pitfalls that can drive your audience away and how to skillfully avoid them. From the dangers of the hard sell hustle to the pitfalls of ghosting your followers, we cover ten crucial mistakes that could cost you your audience's attention and loyalty. But it's not all cautionary tales; we also offer practical tips and strategies to keep your social media feed engaging, authentic, and valuable. Plus, we introduce you to Savvy Social, our time-saving membership program designed to keep your real estate marketing on point, even during your busiest days. Tune in to learn how to maintain a captivating online presence and build a loyal community, ensuring that in the competitive world of real estate, you're always remembered. Join us and transform your social media approach today!

Feeling like a juggler in your real estate circus? Let's change that! Dive into this episode where we tackle the social media beast while keeping your real estate game strong. We're talking no-nonsense goals, time management tricks, and the magic of knowing when to automate your online world. Say goodbye to social media mayhem and hello to smooth sailing. It's time to get your social groove back without dropping the real estate ball. For more information on Savvy Social visit https://savvyagent.co/social

Distractions can easily derail our focus and prevent us from getting things done. Whether it's endless emails, phone calls, or social media notifications, these interruptions can eat away at our time and leave us feeling overwhelmed. But, there's hope if you use some simple strategies to regain control of your time and increase your productivity. And that's what this episode is all about, so tune in and cut those distractions!

In this episode of the Savvy Agent Podcast, real estate coach and fellow agent Heather Wright shares her experience with a challenging listing that just won't sell. She discusses the unique situation of her seller, an investor who flips houses and currently has his adult son and girlfriend living in the property. With limited budget for staging and reluctance from the seller to lower the price, Heather explores alternative solutions to refresh the listing's presentation. She reveals how she uses virtual staging services like Box Brownie to enhance photos and create a more appealing online presence for potential buyers. Heather also emphasizes the importance of strategic pricing, optimizing listing presentations, and implementing effective marketing strategies to generate more exposure for stagnant listings. Tune in as she provides valuable insights on reviving stale listings while leveraging them for lead generation opportunities. Don't miss out on these practical tips that can help you overcome challenges with your own listings! Resources: https://www.boxbrownie.com/ and https://joinsavvyagentclub.com

Looking to build your real estate empire with a better approach? Welcome to the Savvy Agent Podcast! As an independent contractor/self-employed agent, it's crucial to run your business like a business. At Savvy Agent, we believe in helping you do just that. In this episode, we dive into the importance of setting aside CEO time for focused attention on your goals and strategies. We'll discuss how tracking your numbers can help evaluate lead sources that actually generate sales, ensuring a solid return on investment. Plus, we'll explore the significance of nurturing relationships with past clients and sphere of influence through a well-crafted contact strategy. And let's not forget about running your real estate venture like a true business by keeping track of expenses, income, savings goals, investments - everything that contributes to overall financial performance. You're welcome to download a copy of the exact spreadsheet I've used since 2012 to keep track of my business: https://savvyagent.co/numbers-tracker/ Tune in now and start building the business that aligns with YOUR dreams!

It's important to recognize that the real estate market is always evolving, and it's normal to experience ups and downs. (The pessimisst inside me has been waiting for the market to shift since 2017.) However, getting caught up in negative discussions and fear-mongering on unmoderated platforms is a waste of time and energy. In this episode of the Savvy Agent podcast we're going to say NO to negativity. Even if that is a double negative of sorts :) But protecting yourself from the negativity that runs amok in the media, and social media, is more important now than ever before.

In this episode of the Savvy Agent podcast, Heather Wright dives into the question of whether it's you or the market that's causing a slowdown in your real estate business. She emphasizes the importance of making decisions based on facts, not feelings, and provides tools to gather real data about your market, such as using RPR and your MLS. Heather shares her own market analysis for Des Moines, Iowa, and highlights the significance of understanding your specific market and not comparing it to others. She also explores the various factors to consider when evaluating if it's you or the market, such as your accessibility, competitiveness, and overall tone. Heather offers practical advice on how to fill your sales pipeline, including consistent social media posting, staying in touch with your database, and running targeted ads. She encourages agents to evaluate themselves honestly and make necessary improvements to their skills, marketing collateral, and overall business plan. The episode concludes with a reminder that even if it's the market or you, the work you put in today will pay off in the future.

In this episode of the Savvy Agent podcast, host Heather Wright tackles the issue of content creation overwhelm in the real estate business. She shares her frustration with the constant pressure to be on every social media platform and create new content all the time. Heather introduces the concept of repurposing content as a way to save time and reach a wider audience. She shares examples and strategies for repurposing content on different platforms, such as Facebook, Instagram, YouTube, and blogs. She also provides tips on organizing and saving great content for future use. Throughout the episode, Heather adopts a rebellious and humorous tone, encouraging listeners to focus on what works for them and not be overwhelmed by the content hamster wheel. Overall, this episode offers practical advice and a fresh perspective on content creation in the real estate industry. If you're looking for even more support in your real estate business, check out Savvy Agent Club. We've got resources galore that will save you time, help you generate leads, and build the real estate business of your dreams.

Let's delves into the great debate: to CMA or not to CMA? Explores the contrasting views within the real estate community, where some agents swear by Comparative Market Analyses (CMAs) and others claim they're unnecessary. Heather shares her own perspective and the methods she uses in her market analysis process, shedding light on the different tools available for determining property values. Whether you prefer the "pretty report" or the "ugly report," Heather emphasizes the importance of knowing your market and understanding your clients' needs. She encourages flexibility and the willingness to explore different approaches, recognizing that there's no one-size-fits-all solution in real estate. So, whether you're a CMA enthusiast or a pricing maverick, this episode will help you navigate the complexities of property valuation and give you the confidence to make informed decisions. Tune in, and let's explore the world of real estate pricing together. If you're ready to take your real estate business to the next level, don't miss Heather's insights and expertise. Remember, your business dreams are within reach, and the Savvy Agent Club offers a wealth of resources and training to elevate your real estate journey. Visit join.savvyagentclub.com to explore all the tools you need for success. Thanks for tuning in, and stay tuned for more valuable insights on the Savvy Agent Podcast. Your journey to becoming the savvy agent you were born to be begins here.

Welcome back to the Savvy Agent Podcast with your host, Heather Wright! After a brief hiatus, Heather is back with an inspiring update and the launch of "Season Two." She opens up about the challenges she faced as one of her team members battled serious health issues and how it affected her both personally and professionally. In this new season, Heather is diving into the world of real estate with a fresh perspective. She's all about building the business you want, not just settling for what you're forced to do. Heather shares her own experiences of working a business she wasn't passionate about and how she's making a change. She's here to help you reflect on your own preferences, likes, and dislikes in your real estate career, emphasizing that life is too short for the 24/7 hustle culture. With a focus on creating your perfect real estate career, Heather acknowledges that everyone's path to success is unique. Whether you're into door knocking, cold calling, or have your own approach, she's here to support and celebrate your journey. Heather also discusses the current real estate landscape, highlighting challenges like high interest rates and low inventory. She predicts that managing seller expectations and effective lead generation will be crucial moving forward, regardless of market conditions. But Heather doesn't want to do this alone – she's eager to hear from you! If you have feedback or specific topics you'd like to hear about on the podcast, reach out to her at podcast@savvyagent.co. She values your input and is committed to delivering content that helps you take your business to the next level. Get ready for a fantastic Season Two of the Savvy Agent Podcast, filled with valuable insights and inspiration. Tune in for Heather's expert guidance and engaging discussions on all things real estate. It's time to build the business that suits you best. Subscribe now!

Do you ever wake up with a feeling of dread that you're on a never-ending hamster wheel of marketing? You're not alone! Well, what if you shift your mindset from marketing to serving? By approaching your database, past clients, and sphere of influence with an attitude of service, you can build a pipeline that will pay off over time. ‌We've got some practical tips and strategies for staying top of mind and providing value to those in your network, without feeling like you're constantly pushing for business. So if you're tired of the struggle and ready for a new approach, tune in. Referenced in the podcast is our episode on equity updates which you can find here: https://savvyagent.co/marketing/the-magic-of-equity-updates/

One of the most popular questions asked by real estate agents is “what CRM should I use?” The correct answer is - use whatever CRM you WILL use. But if you want a specific CRM answer - then my vote is for Follow Up Boss. No matter what CRM you use, you want one that will help you streamline your customer communication and stay on top of your sales pipeline. ‌ In this episode we talk about what to consider when selecting a CRM and then how to manage your CRM once you've picked one. If you do use Follow Up Boss you know it's a robust system that can take some time to set up. You may want to consider a 3rd party to help you set that up - and Elena Kee at Kee Technologies has a great option for action plans, automations, over 300 emails, - it's worth it's weight in gold. You can get more information on that here: Kee Technology Solutions- https://keetechnology.com/ However, you don't necessarily need to pay someone to set up your CRM. That's a good option if it works for you, but it's certainly not required. We happen to have a lot of assets that you can use in your CRM - right in Savvy Agent Club: https://savvyagent.club/join

Are you leveraging your listing offer strategy to help secure more listings? Or maybe you don't have a listing offer strategy? In this podcast episode, we're going to chat about A.) developing a strategy to handle offers on your listing(s) and B.) communicating that with your sellers to secure the listing, have better management over their expectations C.) leverage this to get more listings in the future!! Spray and pray no more - this is the moment you create and execute your listing offer strategy plan. Link mentioned in this podcast: The Case for an Offer Review Period- https://savvyagent.co/marketing/the-case-for-an-offer-review-period/

Visibility is the name of the game - but spreading yourself thin doesn't really work. Not to mention being everywhere all at once is not only difficult but expensive. So think about your visibility strategy as what you CAN do. This is the moment where you're giving yourself permission to not be everywhere. But instead, do what you CAN do. This episode goes through the process of choosing what you CAN do - and how you can do it well to maintain stellar visibility. If you're interested in getting access to the Visible Agent Inspiration Bank you can purchase it here: vaib - Savvy Agent Club members automatically get access to the Visible Agent Inspiration Bank as well as a many more resources you can use to market your business: Join .

With everything on our incredibly long "to do" lists, it's easy to forget the #1 way to fill our sales pipeline. Conversations. While various tools and platforms, such as social media, are helpful in maintaining visibility, it's not enough to simply be present online. Rather, agents must focus on connecting with people by having conversations with them. By tracking the number of conversations, agents can work backward to identify the number of appointments, contracts, and closings they need to achieve their goals. You can also evaluate your lead sources based on the quality of conversations you have with those leads, rather than just the quantity of connections. Ultimately, having conversations is key to generating leads and closing deals in the real estate industry. Are you having enough conversations? Resources mentioned in the episode: Big Picture Goal Setting Creating Your Daily Success Creating the Action Plans to Meet Goals Rinse and Repeat Past Client Resource Join

In this episode of the Savvy Agent podcast we're talking all about how to keep your finances in check and maximizing profits. That's right, we're tackling the oh-so-important topic of tracking expenses and getting rid of unnecessary ones. It can be a game-changer for your business! If you're one of those agents who's been flying by the seat of your pants when it comes to finances, don't worry - we've got your back. We're sharing a killer system that you can download to keep your finances organized and easy to manage

Are you a real estate agent who's feeling drained, exhausted, and overwhelmed with your workload? Are you finding it hard to keep up with the demands of the job, and struggling to find time for yourself? If so, you're not alone. Burnout is a common problem in the real estate industry, but there are solutions to help you overcome it!For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Are you leveraging your social media to get leads?

In this episode, we explore the crucial importance of being aware of your customers' experience - based on a rather negative experience I had at a recent Airbnb. My terrible Airbnb experience made me think about what our real estate clients are ACTUALLY experiencing. Not just what we think they should experience... but if we put ourselves in their shoes to evaluate the last couple of closings - what would those customers say about working with you?? We should all be striving to improve our business which includes the customer experience. What areas in your real estate business could use some improvement when you consider your customers' needs, wants, and pain points. We all know how a positive customer experience can lead to customer loyalty, word-of-mouth referrals, and more sales. Is there anything you can do to upgrade the experience of your clients creating a more customer-centric business that puts the customer experience at the heart of everything you do??For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Recently I was in a mastermind meeting where someone asked what each agent did to propel them to their current level of success. And that question is what inspired this episode because for the first time I had absolute clarity on the saying “what got you here, won't get you there.”For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Your future self is counting on you - where do you see yourself in 5 years or even 10 years? Are you going to be exactly the same? Or do you have goals to reach?? Let's talk about how your actions - the things you do today - are going to help your future self. Don't just hope and wish for success, but make it happen with the power of your actions. Some links to episodes with resources that might help with setting goals: Big Picture Goal Setting- https://savvyagent.co/marketing/big-picture-goal-setting/ Work Less and Make more- https://savvyagent.co/marketing/work-less-and-make-more/ Perfectionism is a Thief of Joy- https://savvyagent.co/business-building/perfectionism-is-the-thief-of-joy/ Creating Your Daily Succes- https://savvyagent.co/marketing/creating-your-daily-success/ What's in your Daily Recipe for Success-https://savvyagent.co/business-building/whats-in-your-daily-recipe-for-success/ Creating Action Plans to meet Goals- https://savvyagent.co/marketing/creating-action-plan/For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

In this episode of the Savvy Agent podcast, we're getting real about the importance of not putting all your eggs in one basket when it comes to building a thriving real estate business. And when I say we're getting real, that means I'm going to share my own experience of realizing my team wasn't effectively managing their leads and how we implemented a "power hour" with Pomodoro sessions to prioritize and work through leads in different stages of the buying or selling process. Plus, I'll be dishing out some valuable advice on how to nurture relationships with past clients and staying in touch with them without making phone calls... Whether you're a newbie or a seasoned pro, this episode is a must-listen. So, grab a cup of coffee, sit back and get ready to learn how to diversify your real estate business! Links Mentioned: Podcast Episode- Power of Marketing Update- http://www.savvyagent.co/marketing/magic-of-equity-updates/ For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

In this episode of the Savvy Agent Podcast, we ponder the question that's been on everyone's mind, "Is AI going to take over the world?" No. Of course not! However, AI like ChatGPT will likely be just a handy tool for real estate agents to use, like a hammer for a carpenter or a bottle opener for a party-goer. ChatGPT can help real estate agents leverage their time by providing assistance with copywriting. It can help agents when they have writer's block while creating a listing description. You could even use it for creating emails, drip emails, or revising emails like, "Make the following email sound nicer..." While I'm a big fan of Chat GPT, sometimes it's too popular and you can't get in, kind of like trying to get a table at a hot restaurant on a Saturday night. But hey, it's free, so can you really complain? At the end of the day, I don't think the impact of Chat GPT and similar AI on real estate is going to be too earth shattering. Instead, these services will end up being pretty useful tools to have in our real estate agent toolboxes, much like a level or a measuring tape. For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Most people in the real estate industry have tried to predict how this year is going to go. But regardless of any Nostradamus predictions, there are some key mistakes that agents might be making to stand in the way of making the sales they desire which we delve into on this episode of the Savvy Agent podcast. *And don't worry, it's probably not because you're a terrible salesperson (although, we can't make any promises if you're still wearing those pleated pants from the 90s). First up, we discuss the importance of being seen as the expert. Whether you're brand new, or been an expert for several years, you can always improve your expert visibility. Next, we talk about the importance of having a strong marketing and advertising strategy. In today's digital age, it's crucial to have a solid online presence and utilize social media platforms to reach potential clients. Finally, we delve into the importance of building relationships and networking. If you're not meeting people - it's going to be a challenge. We'll give you some tips on how to establish yourself as a go-to real estate agent in your area. Listen in to see if any of these mistakes need some attention in your business. We're all about practical advice on how to increase your sales and succeed in the world of real estate. We promise it'll be worth your while (unlike that one time you spent hours driving clients around to look at houses that they had no intention of buying). For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

In this episode of the Savvy Agent podcast, we'll be talking about the largely meaningless world of real estate awards. Now, we know what you're thinking. "But wait, aren't real estate awards the ultimate measure of a successful agent's worth? How else can I prove to the world (and more importantly, my mom) that I'm not a total failure in this industry?" Well, I'm here to tell you that awards are essentially just shiny trophies that do nothing to actually reflect the quality of an agent's work. In fact, they often only recognize a select few agents, ignoring the hard work and achievements of many others. And let's be real, these awards can be biased or influenced by various factors, such as the number of nominations received or the popularity of the agents. But fear not, dear listener. Success in real estate doesn't hinge on the number of awards you've won. Instead, it's all about providing excellent service to your clients and meeting their needs, building a strong reputation through word-of-mouth referrals and satisfied clients, and continuously improving and learning in order to stay current and provide value. Remember that the awards just show what you DID. Consumers want to know what you CAN DO for them now. Market yourself by leading with value - and you'll receive a bigger payoff than an award will provide. So go forth and ignore the siren call of awards, and instead focus on what truly matters in real estate. Your clients (and your mom) will thank you. For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Are you tired of making tedious phone calls (or god forbid knocking on doors, one door at a time!) to everyone in your database, one by one? A person can only leave so many voicemails, am I right? Or, maybe you haven't done a whole lot of calling (or door knocking) and you've lost touch with many people you know. Perhaps they've even forgotten you're their favorite REALTOR? (gasp!) Well, have no fear! In this episode of the Savvy Agent Podcast, we're here to save the day (and your sanity) by discussing strategies for re-engaging your database en masse through the magic of BULK EMAILING. The focus is on finding efficient ways to reach out to a large number of contacts at once, with the goal of maximizing the return on time invested. You'll get specific tactics for crafting effective bulk emails and ideas for what to include in the messages too. That's right, just sit back, relax, and let the automation do the work for you. And hey, if you're lucky, you might even have some time left over to put your feet up and watch some cat videos on the internet. Happy emailing! For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

A few weeks ago I had the privilege of being on a Bosses in Action webby (aka webinar). Bosses in Action is hosted by Tristan Ahumada (founder of Lab Coat Agents) for the Follow Up Boss user community. And today's episode is a replay of that call! In this episode of Bosses in Action we interview Heather Wright, Team Leader of Heather Wright & Associates in Des Moines, IA, and Founder of Savvy Agent. She will cover how she simply BUT effectively stays in touch with her past clients, repeat business, SOI, and referrals using Follow Up Boss–75% of her sales come from them! To make it even simpler AND savvier, these are all done through email, some texts, cards, and her social media platforms. Heather has tried a couple of different CRMs but found success in Follow Up Boss and transformed her systems and workflows. Learn what she's implementing in 2023 and how she plans to keep it simple and savvy! 00:02 - Intro 00:12 - Why did Heather created her website 01:23 - How did Heather started in Real Estate? 05:53 - What works with Heathers team 08:02 - 75% referal rate. How was it done? 10:08 - Why use Follow Up Boss? 11:48 - What should you include on your newsletter? 15:41 - Video Editor VA tips 18:18 - Should you text your leads? 20:05 - Engaging in social media is also networking 21:48 - Why should you send AM cards to your leads 24:32 - What does Savvy Agent offer? 26:25 - Heathers contact info 27:29 - Outro Watch the YouTube interview here: https://youtu.be/ykcUXBRz3oc For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

Working less and making more - that's truly the dream, isn't it? You've probably heard of the "4-hour work week" idea - but let's get real - real estate is more than a 4-hour-a-week job! So, how can you work less and make more? This episode shares the exact tips you'll need to accomplish this goal. One thing to note - there are no rules. This business is YOURS to design. If you love working 24/7 - good for you. (I mean, whatever floats your boat.) Personally, I am at a stage in my business where 24/7 doesn't work for me. I'd rather work 4.5 days (yay for half day Fridays!) and then work AS NEEDED on the weekend. What are you going to design for your business? Business Planning episodes mentioned in this episode: Big Picture Goal Setting Creating Your Daily Success Creating the Action Plans to Meet Goals Rinse and Repeat As always, if you're looking for more support in your real estate business, we have a few different solutions that might fit you. Visit savvyagent.co and click on Fast Track Your Success! For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

We're in that time of year where soon we'll be thinking about our New Year's Resolutions! And this year I've heard this question in a few different places: "What are you leaving behind in 2022?" It's an interesting thought - but it deserves ACTUAL THOUGHT because when I was ready to burn down my YouTube channel - I learned that was probably not the best idea to leave it behind in 2022. In this episode I'm sharing how I've been thinking about this question and the process of elimination - to leave the junk behind in 2022. Hopefully there's some good info in there for you!! For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

When you're intentional about practicing gratitude, it can have a profound effect on your life and business. And what better time to practice gratitude than Thanksgiving! For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

We talk a lot about working with your database but that usually means your past clients and sphere of influence. In this episode, we're going digging for gold in the database - beyond the past clients and sphere of influence! Real estate is a "who do you know" business. And you might have some hidden opportunities in your database that could result in a lot more leads and sales for you! Past podcast episodes for working with your past clients and sphere of influence more effectively: Creating the Action Plans to Meet Goals - Savvy Agent The Magic of Equity Updates - Savvy Agent Is Your Marketing Making You Omnipresent? - Savvy Agent For more information on Savvy Agent and the programs we offer please visit https://savvyagent.co.

When things are slow the very first thing I want is more leads! And 2023 could be a tricky year where we're all going to want more leads. If real estate was a game, then you'd get a helluva good start toward winning with more leads. But, where are those leads??? In this episode we're doing a quick recap of Leads 101. Some of you (cough, us) may have forgotten about the plethora of lead sources available to you. And, if you're in business planning mode, it's a great time to consider all your options. Here's to winning the leads game in 2023!

When it feels like leads are few and far between - it's important to make sure that you're being seen - even when you don't know that people are looking. Is your personal profile optimized to generate leads? I think there are 2 primary reasons to embrace social media for real estate: 1. It's FREE. You can't beat free exposure, can you? 2. It's ACCESSIBLE. According to Statista - 82% of the population in the USA has a social media profile. If your next client is researching agents and ends up looking at your personal profile on social media - what will they see? Let's get your profile OPTIMIZED.

If you've created your business plan, you know that it takes a lot of time. But did you know that it's really common for an agent to create their plan - and then never use it. Don't do this!!! You worked too hard to not use that plan! This episode is all about putting your goals (and your business plan) on rinse & repeat. From the show: It's easier to get through the hard parts of our business when we have someone to help us with short cuts. That's why I created Savvy Agent Club - to help real estate agents get to their next level quicker (and with less crying than I experienced). You can get more information at savvyagent.co/club. Visit savvyagent.co/club for more information.

In the last couple of episodes we've talked about setting your goals. Having a big picture goal and then chunking that down into smaller manageable pieces. And then we talked about creating action plans to meet those goals. Business planning is pretty much all about making the plan to meet the goal. This episode is about putting that plan into action every single day. Those action plans you created are going to be what dictates what you do every day. And having a daily plan is going to keep you in momentum. It's the recipe for daily success! A few past episodes were referenced in this recording and you might want to visit those: What's in Your Daily Recipe for Success? - Savvy Agent The Magic of Equity Updates - Savvy Agent And of course if you're interested in getting some extra support with your business plan, or swiping my systems and installing them in your business: Join the Club - Savvy Agent Visit savvyagent.co/club for more information.

In last week's episode, we we talked about setting big picture goals and chunking them down into smaller, manageable goals. But with every great idea (aka goal) - you need a great execution. And to execute - we simply need to know what you're going to do (actually going to do) to make them happen. To refresh you - last time we talked about setting an annual goal of $10m in production. And our example had an average sales price of $300,000 - so we need 33.3 sales to hit that goal, or 9 sales per quarter, or 3 sales per month. But knowing where those sales are going to come from is the real trick! In this episode we're going to talk through the process of creating the execution plan. Wouldn't it be cool to plug and play a system in your business to get it all done? Yes, I think so - and that's why I've included all of my systems in Savvy Agent Club. Systems for each lead pillar Systems for lead nurturing Systems for buyer consults Systems for listing appointments Systems for marketing my listings Systems for social media Systems for transaction management Systems for staying in touch with my database And yes, systems for business planning! If you'd like to swipe my systems and plug them into your business - head on over to savvyagent.co/club and join today. It's only $37/mo because I like to think that building your real estate business shouldn't have to break the bank. Visit savvyagent.co/club for more information.

Goal-setting season is almost upon us! Traditionally, goal setting is done for the whole year - but when you look at that big of a goal - it can be super intimidating. I know I've been spiraling by the end of January because I haven't reached that huge annual goal! A lot of people aren't fans of setting big annual goals, but I still do because I think it's a good idea to have a big-picture goal in mind. But then the process of MEETING that big goal - done in smaller chunks - is exactly what we go through in this episode. In Savvy Agent Club we have a business planning process that can help you with personal support to setting your goals and creating action plans to meet those goals. Get more information at https://savvyagent.co/club. Visit savvyagent.co/club for more information.

This episode is a little reminder to mind your business. Yep, YOUR business - not your friends business, or your arch nemesis's business, but your own. Because when we're focused on someone else's business - it's damaging to us! Stop comparing yourself to other people. This reminder works for all aspects in life. Comparing your sales to a colleague = bad for your mental state. Comparing your home to someone elses = makes you feel bad about yourself! Comparing your body to someone else's = don't do it! Making a comparison seems like such a small thing - but the reality is that it can set your success back. And why would you ever get in the way of your own success??? For more information on Savvy Agent please visit https://savvyagent.co.

This episode was inspired by a terrible phone call I had with an agent named Alex - he was having trouble finding someone to help his friend purchase a home. I share the details of this terrible call, and tips on how to successfully GIVE a referral. Most of us probably know how to give a referral without turning into a drama queen, but it's not a bad idea to brush up on skills!For more information on Savvy Agent please visit https://savvyagent.co.

This past weekend I went to the Lake of the Ozarks with some friends. One couple brought their daughters who were 20 and 22 - then they had a friend with them. One of those young ladies was constantly on the lookout to hook up. She was absolutely 100% boy crazy. What does this have to do with real estate?? Well, sometimes I think we can be "client crazy" which is similar to being boy crazy. Maybe you've heard the term "commission breath"? It's pretty much the same as being boy crazy! Naturally, I have some thoughts on how to work your business without being client crazy or having commission breath. And, if you'd like some extra support building your business, check out https://savvyagent.co/club where we help you implement systems in your business to eliminate the overwhelm. For more information on Savvy Agent please visit https://savvyagent.co.

Quick reminder for you to take some R&R this weekend. Have a nice long Labor Day weekend.For more information on Savvy Agent please visit https://savvyagent.co.

When you think about where you are in relation to your goals, how does that make you feel? If you're feeling awesome, great!! Congrats, good job. But if you're feeling less than awesome - or maybe you're kind of freaking out about what is going to happen over the next few months… let me ask you this: What have you done to prepare? Wanting something isn't enough. We are at the point where it's time to make it happen. In this episode I'm sharing the 3 things you have to do every day to make sure your business thrives for the rest of 2022 and set 2023 up for a helluva start. If you'd like some extra support in building your business and crushing your goals, you should check out Savvy Agent Club. For more information on Savvy Agent please visit https://savvyagent.co.

No one likes rejection. That's a given. But, what if you treated rejection with gratitude? Thank you for unsubscribing from my emails - and making room for someone else. Thank you for telling me you're not interested - so I can focus my time and energy on someone that WANTS and NEEDS my help. In this episode we talk about these strategies and a lot more. I did go down a mass email rabbit hole which did have a lesson about rejection but also had a lot of info on email best practices, reactivating old leads, etc. So how many NO's will it take you to find a YES? For more information on Savvy Agent please visit https://savvyagent.co.

This week I needed, and received, a little nudge from the universe. You see, I was feeling down about a lot of work stuff including the time and effort I apply to my social media channels. I was thinking - why do I even bother? Maybe I should just stop posting anything - what's the worst that can happen? Anyway, the nudge from the universe came the very next day. I'm sitting at my desk, looking at my parking lot for a podcast idea. (The parking lot is one of my hacks which you can hear about here.) And the very first idea that popped out at me was something I had written months ago. Months! Essentially, it was a reminder that while it doesn't SEEM like social media works - you should keep doing it. My note actually said, "This is not about you. Sorry. Stop worrying about if people like your posts. The thing about this is - you gotta have some faith." My past self must have known that my future self would really appreciate that reminder one day. So this episode is dedicated to why you should continue to have faith in your social media - even if it feels like it's not working. As mentioned toward the end of the episode, if you'd like access to my Visible Agent Inspiration Bank you can get that here: https://savvyagent.co/visible/For more information on Savvy Agent please visit https://savvyagent.co.

Is it possible that the things you're saying are sabotaging your success - and you don't even know it? Flipping the script is essentially turning a negative into a positive - and that's what we're doing on this episode! If you'd like more support creating the business you love, attracting the clients you want, and making the money you deserve - without sacrificing your family, your free time, or your sanity, you should check out Savvy Agent Club! Get more information here: https://savvyagent.co/club For more information on Savvy Agent please visit https://savvyagent.co.

If your market is slowing down a little bit, you might have listings that are sitting - not selling. You might even be considering making that dreaded call to your sellers to suggest lowering the price. But, before you drop the price - have you considered all your options?? In this episode we're talking about how to prepare your sellers for the current market and perhaps even a price reduction. But it's not always just about price... we're also talking about upgrading your marketing!!For more information on Savvy Agent please visit https://savvyagent.co.

The first half of 2022 is behind us - and things are a little different today, aren't they? I like to review my business plan in the middle of the year (and quarterly, and monthly...) but the mid-year review seems more important than usual this year because things are changing so fast. In this episode I'll walk you through the exercise I personally use, along with my coaching clients and Savvy Agent Club members, to review my business for the mid-year. If you're feeling like your business has totally changed, or you're worried about what the rest of the year will look like - this is the perfect time to dive deep into your 2022 - 2.0 business planning!For more information on Savvy Agent please visit https://savvyagent.co.

I was talking with a newer agent and they asked me "How can I appear confident when I don't feel confident?" And I thought that would be a great question for the podcast!! A lot of people would tell you to "fake it 'til you make it!" when it comes to confidence. Personally, I think it's more powerful to MAKE IT. Make your confidence. So my answer to the question "How can I appear confident when I don't feel confident?" is another question: "What would make you feel confident?" The answer to THAT question is how you MAKE your confidence. For more information on Savvy Agent please visit https://savvyagent.co.

In this episode we're talking about always improving! Evaluating your performance on the job and taking lessons from that to make future improvements. Recently, we had a crazy closing - it was so stressful and we thought it wasn't going to close at all. It did close, but after the fact I evaluated our performance - was there anything we could have done to make it less crazy? Sure, working with less difficult people is an option. Aside from that - there were a few lessons I learned and we'll take those to improve our performance in the future. Are you constantly evolving? Evaluating your performance to make improvements? I hope so! For more information on Savvy Agent please visit https://savvyagent.co.

Recently, I was asked this question by Lynn: What is the ONE thing you would recommend for a newer agent to be successful in real estate? My answer in two word: BE PROACTIVE. But there's a lot more too it which I go through in depth in this episode. A couple resources mentioned: You can try Follow Up Boss (free trial) and get 50% off your first month through my affiliate link: http://savvyfollowup.com/ If you want to start working your database (past clients/sphere of influence/everyone you know) but you're not quite sure what to say and definitely DON'T want to sound like a sleazy sales person, then this is the resource for you: https://savvyagent.co/past-client-resource/ with 25 conversation starters you'll be inspired to have great convos which turn into future business! For more information on Savvy Agent please visit https://savvyagent.co.

There's always a silver lining and in today's episode I'm talking about everything I'm looking forward to if/when the real estate market shifts. A positive outlook on something we have zero control over! For more information on Savvy Agent please visit https://savvyagent.co.