Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.
Alberta, Canada
In this episode, we talk about a radio station's weird stunt before switching formats, Radioshack's weird Twitter handle, Arby's new marketing relationship with Old Spice and Peter talks about his new beverage venture.
In this edition of the podcast,Peter talks about his tattoo adventures.We discuss the Rise of Anti-Design.How sound and music are starting to become important features to advertisers.We play Dragon's Den and learn about some potential business ventures Peter has.As always, thanks to Thomas Thomas for lending us their music.This podcast brought to you by The Inbound Lab
The boys are back "in-studio", enjoying Negronis, and talking shop.In this edition of the podcast,Derek talks about no longer loving the MetaverseElon's takeover of TwitterDream advertisingQR codesAs always, thanks to Thomas Thomas for lending us their music.This podcast brought to you by The Inbound Lab
After a bit of a hiatus, TableSide Mashed Potatoes are back!In this episode, Scott Irwin, Peter Bishop and Derek Hovinga discuss Derek's new fascination with his Oculus Quest 2 and the potential of advertising in space.This episode brought to you by ZGM Modern Marketing Partners and The Inbound LabSpecial thanks to Thomas Thomas for lending us their music.
NFTs are taking the digital world by storm, but what exactly is it? We brought back Paul Bazay from Sajak & Farki to help us understand how non-fungible tokens work and what they've done with digital content creators around the world.This episode brought you by ZGM Modern Marketing Partners and The Inbound Lab
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.Parental Advisory: This episode contains course language.Thanks as always to Thomas Thomas for their music!
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.Thanks to Shane Wallace for coming on the show.Thanks again to Thomas Thomas for lending us their music.This podcast is powered by ZGM and The Inbound Lab.
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.For context, Scott Irwin wrote a fantastic blog on this here.
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.
What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers Chaordix.Thanks to Chad Neufeld for coming on the show at Thomas Thomas for lending us their music.
On our 24th episode, we talk about the Netflix documentary "The Social Dilemma" and how impact social media has on its users.Give it a listen, review and share.
On our 23rd episode, we have Mario Amantea (Partner and COO of ZGM Modern Marketing Partners) on the podcast to talk about his experience in business and how it correlates with his history of being a hockey coach for several top performing teams including the University of Calgary Dinos.Â
Kirstin Webster came to ZGM Modern Marketing Partners as an Account Coordinator and then quickly transitioned to an Account Manager, grabbing onto the reigns of a few of the niche industries within the agency.On this episode, Kirstin talks about what it's like to manage non-profit clients and how marketing can do good for a number of organizations.
We are excited to bring on Co-founder and Digital Project Manager extraordinaire, Rachel Gertz from Vancouver's Louder Than Ten.With help from Promethean Research, Rachel created the "2020 Pattern Report" to uncover the patterns of resilient digital firms amidst today's pandemic situation.The pattern report is a free download that investigates how digital agencies, firms, consultancies and shops are doing and how they're being impacted by the initial shock waves of this global pandemic.To download the report, head to www.patternreport.com.
It's episode 20 and we are back from vacation. We're also back in studio!This episode we talk about some of our bad experiences and things you could limit your career progression.
On our 19th episode, we start our "Talkin' Shop" series where we bring on our co-workers to talk about anything and everything. On this episode, Partner and Chief Strategy Officer Rob Fairhead fills in for a vacationing Scott to talk about marketing generalists.Thanks to:ZGM Modern Marketing PartnersThomas Thomas for lending us their song Happy New Year Baby
On episode 18, we had new University of Alberta marketing grad and host of the Marketing Major podcast, Josh Radostits come on to talk about what it's like graduating during a pandemic.We talk about his experience producing a podcast and how he was able to score Terry O'Reilly for his very last episode.Special thanks to:Thomas Thomas for lending us their music.Marketing Major podcastZGM Modern Marketing Partners
On episode 17, Sarah Schmidt from ZGM educates us on paid media and what you have to do to get free beer t-shirts.Thanks to:Calgary band Thomas Thomas for lending us their track "Happy New Year Baby" ZGM Modern Marketing Partners
#BlackLivesMatter has sparked many conversations about systemic racism and how many brands with a strong influence and voice should be leading the way to help push change.On episode 17, we talk to ZGM's Director of Account Services, Puneeta McBryan, to talk about how brands can navigate through social cause.Resources to follow to learn more:What is Systemic Racism?Community Wise Resource CentreCentre for Race and CultureSpecial thanks to:Thomas Thomas for lending us their music.ZGM Modern Marketing Partners
Jeff is a co-owner of Vine Arts Wine and Spirits, Proof and Donna Mac and we were lucky enough to chat with him about what he's doing with his reopening strategy for his restaurants.We talk about how COVID-19 has helped him evolve his businesses, social media marketing and the greatest social campaign he's ever run.We also talk about cocktails because we couldn't pass up the chance.Thanks to:ProofDonna MacVine Arts Wine and SpiritsThomas Thomas
On episode 14 of the podcast, we had entrepreneur Jay Baydala from Goodpin and Evrywork come on the podcast to talk about how he left a lucrative position in corporate IT to creating change in the world by starting Goodpin.Special thanks to:Jay BaydalaZGM Modern Marketing PartnersThomas Thomas
On episode 13, we bring in one of the partners of ZGM who has experience in a number of realms. We talk what it was like working in the gaming industry, how to scale your business into new markets and what exactly he means by peanut butter and hairy backs.Thanks again to:ZGM Modern Marketing PartnersThomas Thomasand our unofficial sponsor Campari.Â
On episode 12, our worlds collide as we bring in someone from a competing agency to talk on managing client expectations. Jill Dewes helps run Daughter Creative, a branding and design agency out of Calgary. We talk about her advertising upbringing and discuss how effective a good client relationship can be.Thanks to:Jill Dewes from Daughter Creative for coming on the podcast.Thomas Thomas for lending us the music.Cabin Brewing and Annex Brewing for supplying us with non-Negroni fuel for discussion.ZGM Modern Marketing Partners for keeping us employed.
On our 11th episode, we decided to bring on a guest. Heleena Webber is a former ZGM employee and is now the Group Account Director at One Twenty Three West - Vancouver advertising agency and design collective.Heleena is a Jane of all trades and talks a bit about how she ended up from a receptionist at a Calgary agency to a Group Account Director of one of Western Canada's most notable advertising firms.We would like to thank:Thomas Thomas for lending us their music.Campari for unofficially sponsoring our podcast without any knowledge.Heleena Webber for coming on our show.
On our big 10th episode, the Tableside crew discuss the art of baking and 3 things marketers probably don't want to hear but they should.Thanks again to Thomas Thomas for lending us their song "Happy New Year" and to ZGM Modern Marketers for officially sponsoring our podcast... and Campari... for unofficially sponsoring it.
On episode 9, we record our podcast through Zoom and discuss how some businesses in various industries are pivoting in this current landscape.Thanks again to Thomas Thomas for lending us their song "Happy New Year".Podcast brought to you by ZGM Modern Marketing Partners.
In the midst of Covid-19, it's realistic to assume that shifting to the "home office" will become the new normal for many of us for a while. On Episode 8, Peter, Scott and Derek from ZGM Modern Marketing Partners log into a video conference call on Friday night to record the podcast from our respective homes for the first time ever. We discuss how we can embrace the remote working culture. We talk about tips for routine, communication and keeping your physical and mental health top-of-mind. Music by Calgary band, Thomas Thomas For additional tips on working remotely, check out Peter's latest blog on the 3 keys to success for working remotely on the ZGM website.
On episode 7, with news about the Coronavirus updating by the minute, the Tablesides drink a couple Negronis and talk about COVID-19's economic impact and ways we can use digital means to help counter it.Tune in as we try to make light of a depressing situation.Thanks again to Thomas Thomas for lending us their music, Campari for not sponsoring us still and to ZGM Modern Marketing Partners for their support.
The Ad Rodeo Association, an organization that celebrates creative excellence in the Prairie provinces held a Student Speed Mentoring event and Scott was called on to share his product design knowledge with the up and coming design, communication and marketing students.On episode 6 of Tablesides, Scott summarizes his experience, we talk about toilets and how robots will never replace the plumber.Thanks again to Thomas Thomas again for letting us use their song Happy New Year Baby.
Digital marketing can help anyone achieve their business objectives. This is especially true when you can mix your digital marketing initiatives with the right marketing tools to create efficiencies, capture data and increase revenue.On Episode 5, the Tableside crew explores the origins of the Negroni, talk about chimps and discuss choosing the right marketing tools and tech stack to help meet your marketing goals.Special thanks to:Thomas Thomas for the theme music.ZGM Modern Marketing Partners... because we work there.Tools discussed:SalesforceHubSpotMailchimpSysomosWordpressRivalIQSprout SocialFigmaand more...
Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are growing their businesses.Derek, ZGM's Content Strategist and resident Inbound Marketing expert takes Peter and Scott through what Inbound is and how that differs from the other types of marketing we utilize. We also try to convince Scott to join Instagram.Resources:- Music by Thomas Thomas.- What is Inbound Marketing?- Win Without Pitching by Blair Ens- Follow us on Instagram
Episode 3 - Have you ever been to a website and a pop-up shows up notifying you that the site uses cookies and it asks you to accept? Well, Google has announced that it will be rolling out a Chrome update that can block cross-site tracking. What does this mean for marketers and your brand? Find out because on this episode Peter takes us through what this update means for marketers and consumers.Thanks again to Calgary band Thomas Thomas for lending us their music.
Episode 2 - Will your website succeed if it isn't user-friendly? Try not to navigate away because on this episode of Tableside, we have a few Negronis and talk about Bollywood movies, Mortal Kombat and why website usability is an important part of the product design process.Thank you to Thomas Thomas for lending us their great music. Find them on Spotify!Resouces:Don't Make Me Think by Steve KrugThe Design of Everyday Things by Don NormanA simple guide to website usabilityWhat is a digital product - ZGM Bloghttps://www.gov.uk/
Pilot episode - In marketing, we know that audio and video historically convert well. In ZGM's very first podcast episode, we break the ice and talk about why podcasting might be the right medium for your business and the ways you can use it to diversify the way information is being provided to your audience. It's PodCeption!Big thank you to Calgary band, Thomas Thomas for lending us "Happy New Year Baby".Resources:Who we areStarting a Podcast checklist Audacity audio recording/editing software
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