The Direct Farm Podcast

In this week's episode, Phil from Hopewell Farms (GA) shares how he has scaled his poultry operation from scratch to a profitable business. Hear how he thinks about costs, builds in recurring revenue and successfully prices & packages his birds.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Barn2Door and Peter of Bartlett Farms (ND), discuss various instances the government regulations have impacted independent Farm sales, and examples of how Farms can take control of their operations. See how Peter has expanded access to his raw milk and beef.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Janelle talks to Erica of Benoit Family Farmstead (MO) to discuss selling pork to her community. From cuts to bulk orders, she uncovers how she manages her inventory, builds FOMO for her products and keeps her fulfillments streamlined.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations.For more Farm resources, visit: https://www.barn2door.com/resources

Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm. Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase.For more Farm resources, visit: Barn2Door.com/Resources

Tom of Bennett Farms (MI) shares the challenges tackled (and overcome!) as he doubled his Farm sales… then doubled again in just 4 years. In this latest episode, hear Tom's advice for Scaling your Farm Business.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Alex of Chucktown Acres (SC) and host of Barn2Door's Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list!For more Farm resources, visit: https://www.barn2door.com/resources

What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week's episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketing for successful, recurring sales.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory. For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, Janelle meets with Phil of Hopewell Farms to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales.For more Farm resources, visit: Barn2Door.com/Resources

In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering system.For more Farm resources, visit: barn2door.com/resources

In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts.For more Farm resources, visit: barn2door.com/resources

In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor.Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028Learn more about the proposal: https://www.farmtoconsumer.org/actionalerts/More Farm resources: https://www.barn2door.com/resources

In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers.For more Farm resources, visit: https://www.barn2door.com/resources

This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season!Find more Farm resources: https://www.barn2door.com/resources

In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community. For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, Janelle and Lois of Yoder-Way Farm discuss the transition from commercial dairy to direct beef sales. Lois explains how she builds her community through marketing on social media and through newsletters, as well as securing recurring revenue.For more Farm resources: https://www.barn2door.com/resources

In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale). Learn more: https://www.barn2door.com/blog-all/combined-inventoryFind more Farm resources: https://www.barn2door.com/resources

In this week's episode, James speaks with Kevin about best practices for a Farm's online store. From an easy-to-shop inventory and convenient fulfillment schedules. Learn how software built for Farmers can make your store streamlined and profitable.For more Farm resources, visit: https://www.barn2door.com/resources

This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software.Join our Finance Academy: barn2door.com/academyFind more Farm resources: barn2door.com/resources

In this week's episode, James sits down with Tom of Bennett Farms (MI) to discuss Farmers market best practices. From choosing the right Market to how much product to bring, Tom now successfully serves 20+ Markets.Find moreFarm resources, visit: barn2door.com/resources

In this week's episode, Janelle speaks with Laci of Tagge's Famous Fruit and Veggie Farms in Utah about their Farm's delivery day. The Farm serves over 1,000+ CSA members, and uses software to simplify and save time fulfilling orders.For more Farm resources, visit: https://www.barn2door.com/resources

In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop.For more Farm resources, visit: https://www.barn2door.com/resources

In 2020, Joe made the switch to Barn2Door's software built for Farmers. Instead of using analog records or a horizontal ecommerce solution (formerly Shopify), he moved the business to an order management solution, designed to support Retail (consumer) and Wholesale (restaurant) buyers. While Joe has seen other Farms constrained by commodity prices, he has maintained premium prices for his products by selling Direct-to-Market.Find more Farm resources here: barn2door.com/resources

On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales. Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranchFind more Farm resources: https://www.barn2door.com/resources

Farmers' markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don't regularly attend farmers' markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That's why the markets aren't just about selling products but attracting and engaging new customers to make regularly purchasing from your Farm the more convenient option.This audiobook outlines the tactics to double your sales on market day. By diversifying your market approach, you'll find new avenues to increase your sales and improve buyer loyalty.For more Farm resources, visit: https://www.barn2door.com/resourcesRead the eBook: https://www.barn2door.com/e-books/farmers-market-day-double-your-sales

In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office.As a member of the Barn2Door Farm Advisor Network, Erica Benoit is excited to share her experience and advice for Farms looking to grow direct sales. Learn more about Benoit Family Farmstead: https://www.barn2door.com/fan/benoit-family-farmsteadFind more Farm Resources: https://www.barn2door.com/resources

There is no silver-bullet to supercharge your Farm growth. There are a handful of persistent efforts that have brought success to a number of Farms across the country. From simplified product offerings to consistent marketing, here are $1 million Farm tactics.Find more Farm resources to spur sales: https://www.barn2door.com/resources

In this week's episode, James and Maimee discuss email best practices to engage Buyers, and increase traffic to your Farm store. Implement these tactics for writing attractive emails and consistently improving your performance.For more Farm resources, check out: https://www.barn2door.com/resources

With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming to know which tactics actually work. Many CSAs have developed proven tactics to increase revenue, lock in early buyer commitments, and streamline processes to ensure products go out the door with money in hand. In this week's episode, listen to the audible version of our eBook - Five Key Tips from CSA Farms Making Six FiguresFind more Farm business resources, including eBooks: https://www.barn2door.com/resources

In this week's episode, James speaks with Alexia from Farm-to-Consumer Legal Defense Fund about the proposed electronic ear tagging updates for livestock and how this rule may affect Independent Farmers.For more information, visit: https://www.farmtoconsumer.org/ To find more Farm resources, check out: https://www.barn2door.com/resources

In this week's episode, Janelle talks with Rachel Shenk of Shenk Family Farm. Shenk Family Farm in North Carolina began their protein operation in 2016, turning it into a business the next year. With the help of automated software, successful marketing efforts and convenient, local fulfillments, the Farm has scaled to a 6-figure operation.To find more Farm resources, check out: https://www.barn2door.com/resources

Price your Produce for consistent revenue that secures a healthy Profit. In this week's episode, listen to the Audible version or our newest eBook - Planting for Profit.Download the eBook: https://www.barn2door.com/e-books/planting-for-profitFor more resources, including eBooks, visit https://www.barn2door.com/resources

As an Independent Farmer, you must be in control of your finances to make a profit. It is important to be organized and prepared when tax season comes. In this week's episode, learn finance best practices from Taylor Bridges of Bridging the Gap Financial Services.For more Farm business resources, check out our content: http://barn2door.com/resources

In this week's episode, Janelle speaks with Veteran's Liberty Ranch (TX) to discuss their success using Barn2Door's POS for in-person sales. Farmers Markets help Farmers build meaningful relationships with Buyers, while securing purchases. It is crucial to have a POS device that allows for all customers to buy your products. Selling, tipping, reserving and syncing your inventory is made easy with Barn2Door's POS.Learn more about Barn2Door's POS: https://www.barn2door.com/point-of-saleFind more tips and tactics from Farmers across the country: https://www.barn2door.com/resources

In this week's episode, Janelle meets with Josie Rozum from Dan & Debbie's Creamery in Iowa. With a marketing background on a 3rd generation dairy Farm, learn how Josie thinks about investing in marketing today for future sales, and how to streamline marketing efforts in just one hourly ‘meeting' a week.Learn how Barn2Door can help support your Farm marketing efforts and more: http://barn2door.com/resources

In this week's episode, James meets with Will from Old Rich Valley Farm in Virginia to discuss Farm product pricing. Will explains how to price different product types, communicating the value of sustainable agriculture and reevaluating costs yearly. For more resources to spur sales for Independent Farmers, streamline operations and access local Buyers, visit https://www.barn2door.com/resources

A few years and 145 episodes in, Barn2Door's Podcast gets an overhaul. Why the change? Listen to Barn2Door's CEO and Alex from Chucktown Acres discuss the BIG re-brand from The Direct Farmer to The Independent Farmer Podcast!Learn more about Barn2Door here: barn2door.com/learn-more barn2door.com/resources

In this week's episode, Janelle, and Amy Campbell from Old Rich Valley Farm discuss how to market your Farm in season vs. the Off-Season.From scheduling posts to secure pre-orders, there are many ways to maintain cash flow year-round for your Farm.

In this week's episode, Janelle talks with Camille from Long Lane Farm in Rhode Island. Camille discusses how their Farm attracts and retains Buyers for their products.Building a Farm brand enables you to better serve Buyers in your local community. Understand buying habits, ideal package sizing and consistently communicate with customers to build a strong base.barn2door.com/resourcesbarn2door.com/learn-more

In this week's episode, Janelle talks with Alex from Chucktown Acres about the business side of Farming.While Farmers may get into the industry for their love of agriculture, they are still business owners. There is much work that happens in the background to ensure success. From marketing to integrations for streamlined operations, Alex shares what to consider in the Farming business.

In this week's episode, Barn2Door COO, James, talks with Product Manager, Anthony, to discuss Barn2Door's Pick and Pack List.These lists offer streamlined order organization to save Farms time on fulfillments. Features of the lists include order overviews, delivery details and printable labels.barn2door.com/learn-morebarn2door.com/resources

Designers at Barn2Door, Alyssa and Serena, discuss the Farm Logo design process. From shape to color, each element of your logo can communicate your Brand to Buyers.

In this week's episode, Barn2Door CEO, Janelle, talks with Laci from Tagge's Famous Fruit & Veggie Farm to discuss the importance of pricing, packaging, placement, and products for CSA members.

In this week's episode, Barn2Door CEO, Janelle, talks with Tom Bennett from Bennett Farms about the important transition from Hobby Farmer to Full-time Farmer. Tom discusses what aspects to focus on, and what to not get too tied up in within that transition.

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