The Direct Farm Podcast

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From Barn2Door, listen to industry experts and farmers like you explore the 4 Levers for Farm Success: Quality, Brand, Price and Convenience. Join us regularly for fresh insights, success stories, tactics and data-informed best practices for Farms selling direct-to-market. Learn more at directfarmpodcast.com

Barn2Door


    • May 30, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 30m AVG DURATION
    • 187 EPISODES


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    Latest episodes from The Direct Farm Podcast

    Selling Half and Whole Hogs from the Farm

    Play Episode Listen Later May 30, 2025 43:05


    In this week's episode, Janelle talks to Erica of Benoit Family Farmstead (MO) to discuss selling pork to her community. From cuts to bulk orders, she uncovers how she manages her inventory, builds FOMO for her products and keeps her fulfillments streamlined.For more Farm resources, visit: barn2door.com/resources

    Why Barn2Door? Software for Farmers

    Play Episode Listen Later May 16, 2025 66:03


    In this week's episode, Alex of Chucktown Acres interviews Janelle, CEO and Founder of Barn2Door, to discuss the history, mission and future of the business. Built to put the power back into Independent Farmers' hands, learn how Barn2Door has expanded its software and services tailored specifically for Farm operations.For more Farm resources, visit: https://www.barn2door.com/resources

    How to Build a Loyal Base of Local Customers for your Farm

    Play Episode Listen Later May 2, 2025 36:42


    Ryan Grace, an Account Manager at Barn2Door, shares the who, what, when, where, why and how of building a Loyal Base of Local Customers for your Farm. Learn the best practices for identifying Buyers in your community, maintaining consistent communications and leading them to make a purchase.For more Farm resources, visit: Barn2Door.com/Resources

    The Hurdles of Farm Growth

    Play Episode Listen Later Apr 25, 2025 43:06


    Tom of Bennett Farms (MI) shares the challenges tackled (and overcome!) as he doubled his Farm sales… then doubled again in just 4 years. In this latest episode, hear Tom's advice for Scaling your Farm Business.For more Farm resources, visit: barn2door.com/resources

    *POPULAR* Grassroots Marketing Academy for Farmers

    Play Episode Listen Later Apr 18, 2025 51:43


    In this week's episode, Alex of Chucktown Acres (SC) and host of Barn2Door's Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list!For more Farm resources, visit: https://www.barn2door.com/resources

    Farmer Spotlight: Sasquatch Family Farms

    Play Episode Listen Later Apr 11, 2025 70:04


    What happens when you have 2 Independent Farmers --- one from each coast --- talk shop? In this week's episode, Alex of Chucktown Acres (SC) chats w/ Shauna of Sasquatch Family Farms (WA) about growing a business from scratch, community support in clutch moments, and why and how Farmers can attract local Buyers to ensure ongoing sales.For more Farm resources, visit: https://www.barn2door.com/resources

    Busting Farm Marketing Myths

    Play Episode Listen Later Apr 4, 2025 56:02


    In this week's episode, Janelle (Barn2Door CEO) and Cory (Farmer Success Team) discuss marketing myths (misconceptions) that can negatively impact Farmers' sales outcomes. If you are an Independent Farmer selling direct --- this is a must listen, to avoid and/or overcome marketing pitfalls! And discover GREAT tips for Farmers on successful marketing for successful, recurring sales.For more Farm resources, visit: https://www.barn2door.com/resources

    Attracting Local Buyers to your Online Farm Store

    Play Episode Listen Later Apr 2, 2025 29:20


    In this week's episode, Ryan from the Barn2Door Success Team (who talks all day everyday with Independent Farmers!) discusses tips for Farmers' online store(s). Hear what he recommends for Farmers selling direct into their local communities.For more Farm resources, visit: barn2door.com/resources

    How to Sell Out of Chicken Subscriptions

    Play Episode Listen Later Mar 28, 2025 33:35


    In this week's episode, Janelle and Erica of Benoit Family Farmstead (MO) discuss how to successfully sell out of Summer Chicken Subscriptions. Erica shares her tips for building FOMO around Subscription sign ups, marketing to local Buyers and packaging meat to move her inventory. For more Farm resources, visit: https://www.barn2door.com/resources

    Farmer Spotlight: Hopewell Farms

    Play Episode Listen Later Mar 14, 2025 43:06


    In this week's episode, Janelle meets with Phil of Hopewell Farms to discuss becoming a Farmer, marketing to local Buyers and making healthy food convenient. Phil shares his best practices for reaching Buyers in his community and making a plan for his sales.For more Farm resources, visit: Barn2Door.com/Resources

    Direct to Consumer Strategies for Selling Whole Cows

    Play Episode Listen Later Feb 19, 2025 44:36


    In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering system.For more Farm resources, visit: barn2door.com/resources

    How to Sell Beef Subscription Boxes

    Play Episode Listen Later Feb 7, 2025 36:18


    In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes.For more Farm resources, visit: https://www.barn2door.com/resources

    How to Allocate your Farm Marketing Spend

    Play Episode Listen Later Jan 24, 2025 17:25


    In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts.For more Farm resources, visit: barn2door.com/resources

    How the USDA's Proposed Salmonella Framework Affects Poultry Processors

    Play Episode Listen Later Jan 15, 2025 29:21


    In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor.Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028Learn more about the proposal: https://www.farmtoconsumer.org/actionalerts/More Farm resources: https://www.barn2door.com/resources

    From 1 to 1,000: How I Grew my Local Farm Customer Base

    Play Episode Listen Later Dec 18, 2024 30:56


    In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers.For more Farm resources, visit: https://www.barn2door.com/resources

    Exclusive Content: 5 Tips for Farms to Sell Out Before Next Season

    Play Episode Listen Later Dec 13, 2024 26:49


    This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season!Find more Farm resources: https://www.barn2door.com/resources

    Creating your Ideal Customer Profile for Farm Retail Buyers

    Play Episode Listen Later Dec 2, 2024 22:32


    In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales.For more Farm resources, visit: https://www.barn2door.com/resources

    Balancing Farm and Family

    Play Episode Listen Later Nov 8, 2024 24:17


    In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community. For more Farm resources, visit: https://www.barn2door.com/resources

    Farmer Spotlight: Yoder-Way Farm

    Play Episode Listen Later Oct 25, 2024 36:12


    In this week's episode, Janelle and Lois of Yoder-Way Farm discuss the transition from commercial dairy to direct beef sales. Lois explains how she builds her community through marketing on social media and through newsletters, as well as securing recurring revenue.For more Farm resources: https://www.barn2door.com/resources

    Seamless Farm Sales with Combined Inventory

    Play Episode Listen Later Oct 21, 2024 29:19


    In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale). Learn more: https://www.barn2door.com/blog-all/combined-inventoryFind more Farm resources: https://www.barn2door.com/resources

    Farm Storefront Best Practices

    Play Episode Listen Later Oct 18, 2024 27:24


    In this week's episode, James speaks with Kevin about best practices for a Farm's online store. From an easy-to-shop inventory and convenient fulfillment schedules. Learn how software built for Farmers can make your store streamlined and profitable.For more Farm resources, visit: https://www.barn2door.com/resources

    Exclusive Content: Biggest Farm Mistakes

    Play Episode Listen Later Sep 6, 2024 27:48


    This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way.For more Farm resources, visit: https://www.barn2door.com/resources

    Farm Finance Reporting with Taylor Bridges

    Play Episode Listen Later Aug 30, 2024 21:09


    In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software.Join our Finance Academy: barn2door.com/academyFind more Farm resources: barn2door.com/resources

    Farmers Market Best Practices with Bennett Farms

    Play Episode Listen Later Aug 16, 2024 45:47


    In this week's episode, James sits down with Tom of Bennett Farms (MI) to discuss Farmers market best practices. From choosing the right Market to how much product to bring, Tom now successfully serves 20+ Markets.Find moreFarm resources, visit: barn2door.com/resources

    Simplify your Farm's Delivery Day

    Play Episode Listen Later Jul 12, 2024 43:27


    In this week's episode, Janelle speaks with Laci of Tagge's Famous Fruit and Veggie Farms in Utah about their Farm's delivery day. The Farm serves over 1,000+ CSA members, and uses software to simplify and save time fulfilling orders.For more Farm resources, visit: https://www.barn2door.com/resources

    Increase your Farm's Average Order Value

    Play Episode Listen Later Jul 5, 2024 46:17


    In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop.For more Farm resources, visit: https://www.barn2door.com/resources

    Simplify Wholesale & Retail Orders

    Play Episode Listen Later Jun 27, 2024 49:18


    In 2020, Joe made the switch to Barn2Door's software built for Farmers. Instead of using analog records or a horizontal ecommerce solution (formerly Shopify), he moved the business to an order management solution, designed to support Retail (consumer) and Wholesale (restaurant) buyers. While Joe has seen other Farms constrained by commodity prices, he has maintained premium prices for his products by selling Direct-to-Market.Find more Farm resources here: barn2door.com/resources

    Farmer Spotlight: Veteran's Liberty Ranch

    Play Episode Listen Later Jun 14, 2024 54:37


    On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales. Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranchFind more Farm resources: https://www.barn2door.com/resources

    Exclusive Content: Farmers' Market Day? Double your Sales

    Play Episode Listen Later Jun 4, 2024 14:22


    Farmers' markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don't regularly attend farmers' markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That's why the markets aren't just about selling products but attracting and engaging new customers to make regularly purchasing from your Farm the more convenient option.This audiobook outlines the tactics to double your sales on market day. By diversifying your market approach, you'll find new avenues to increase your sales and improve buyer loyalty.For more Farm resources, visit: https://www.barn2door.com/resourcesRead the eBook: https://www.barn2door.com/e-books/farmers-market-day-double-your-sales

    Farmer Spotlight: Benoit Family Farmstead

    Play Episode Listen Later May 31, 2024 31:49


    In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office.As a member of the Barn2Door Farm Advisor Network, Erica Benoit is excited to share her experience and advice for Farms looking to grow direct sales. Learn more about Benoit Family Farmstead: https://www.barn2door.com/fan/benoit-family-farmsteadFind more Farm Resources: https://www.barn2door.com/resources

    $1 Million Farm Tactics

    Play Episode Listen Later May 20, 2024 32:44


    There is no silver-bullet to supercharge your Farm growth. There are a handful of persistent efforts that have brought success to a number of Farms across the country. From simplified product offerings to consistent marketing, here are $1 million Farm tactics.Find more Farm resources to spur sales: https://www.barn2door.com/resources

    Farm Email Marketing Best Practices

    Play Episode Listen Later May 3, 2024 36:34


    In this week's episode, James and Maimee discuss email best practices to engage Buyers, and increase traffic to your Farm store. Implement these tactics for writing attractive emails and consistently improving your performance.For more Farm resources, check out: https://www.barn2door.com/resources

    farm buyers implement
    Exclusive Content: Five Key Tips from CSA Farms Making Six Figures

    Play Episode Listen Later Apr 19, 2024 24:43


    With a variety of best practices and techniques for how to create a successful Farm business, it can get overwhelming to know which tactics actually work. Many CSAs have developed proven tactics to increase revenue, lock in early buyer commitments, and streamline processes to ensure products go out the door with money in hand. In this week's episode, listen to the audible version of our eBook - Five Key Tips from CSA Farms Making Six FiguresFind more Farm business resources, including eBooks: https://www.barn2door.com/resources

    How Electronic Ear Tagging Affects Independent Farmers

    Play Episode Listen Later Apr 12, 2024 33:09


    In this week's episode, James speaks with Alexia from Farm-to-Consumer Legal Defense Fund about the proposed electronic ear tagging updates for livestock and how this rule may affect Independent Farmers.For more information, visit: https://www.farmtoconsumer.org/ To find more Farm resources, check out: https://www.barn2door.com/resources

    From Homestead to a Growing Farm Business

    Play Episode Listen Later Apr 5, 2024 51:36


    In this week's episode, Janelle talks with Rachel Shenk of Shenk Family Farm. Shenk Family Farm in North Carolina began their protein operation in 2016, turning it into a business the next year. With the help of automated software, successful marketing efforts and convenient, local fulfillments, the Farm has scaled to a 6-figure operation.To find more Farm resources, check out: https://www.barn2door.com/resources

    Exclusive Content: Planting for Profit

    Play Episode Listen Later Mar 29, 2024 19:37


    Price your Produce for consistent revenue that secures a healthy Profit. In this week's episode, listen to the Audible version or our newest eBook - Planting for Profit.Download the eBook: https://www.barn2door.com/e-books/planting-for-profitFor more resources, including eBooks, visit https://www.barn2door.com/resources

    Your Farm Finance Checklist for 2024 - Start the Year Right

    Play Episode Listen Later Mar 25, 2024 27:58


    As an Independent Farmer, you must be in control of your finances to make a profit. It is important to be organized and prepared when tax season comes. In this week's episode, learn finance best practices from Taylor Bridges of Bridging the Gap Financial Services.For more Farm business resources, check out our content: http://barn2door.com/resources

    Veteran's Liberty Ranch Hits 6 Figures in 1 Year with POS

    Play Episode Listen Later Mar 15, 2024 40:51


    In this week's episode, Janelle speaks with Veteran's Liberty Ranch (TX) to discuss their success using Barn2Door's POS for in-person sales. Farmers Markets help Farmers build meaningful relationships with Buyers, while securing purchases. It is crucial to have a POS device that allows for all customers to buy your products. Selling, tipping, reserving and syncing your inventory is made easy with Barn2Door's POS.Learn more about Barn2Door's POS: https://www.barn2door.com/point-of-saleFind more tips and tactics from Farmers across the country: https://www.barn2door.com/resources

    Investing in Marketing for Future Sales with Dan & Debbie's Creamery

    Play Episode Listen Later Mar 8, 2024 60:06


    In this week's episode, Janelle meets with Josie Rozum from Dan & Debbie's Creamery in Iowa. With a marketing background on a 3rd generation dairy Farm, learn how Josie thinks about investing in marketing today for future sales, and how to streamline marketing efforts in just one hourly ‘meeting' a week.Learn how Barn2Door can help support your Farm marketing efforts and more: http://barn2door.com/resources

    Pricing Farm Products for Profit with Old Rich Valley Farm

    Play Episode Listen Later Mar 1, 2024 28:17


    In this week's episode, James meets with Will from Old Rich Valley Farm in Virginia to discuss Farm product pricing. Will explains how to price different product types, communicating the value of sustainable agriculture and reevaluating costs yearly. For more resources to spur sales for Independent Farmers, streamline operations and access local Buyers, visit https://www.barn2door.com/resources

    Introducing: The Independent Farmer Podcast with Chucktown Acres

    Play Episode Listen Later Feb 8, 2024 60:09


    A few years and 145 episodes in, Barn2Door's Podcast gets an overhaul. Why the change? Listen to Barn2Door's CEO and Alex from Chucktown Acres discuss the BIG re-brand from The Direct Farmer to The Independent Farmer Podcast!Learn more about Barn2Door here: barn2door.com/learn-more barn2door.com/resources

    Farm Marketing: In Season vs. Off-Season with Old Rich Valley

    Play Episode Listen Later Jan 5, 2024 40:22


    In this week's episode, Janelle, and Amy Campbell from Old Rich Valley Farm discuss how to market your Farm in season vs. the Off-Season.From scheduling posts to secure pre-orders, there are many ways to maintain cash flow year-round for your Farm.

    Attracting & Retaining Buyers with Long Lane Farm

    Play Episode Listen Later Dec 22, 2023 36:41


    In this week's episode, Janelle talks with Camille from Long Lane Farm in Rhode Island. Camille discusses how their Farm attracts and retains Buyers for their products.Building a Farm brand enables you to better serve Buyers in your local community. Understand buying habits, ideal package sizing and consistently communicate with customers to build a strong base.barn2door.com/resourcesbarn2door.com/learn-more

    The 'Business' Side of Farming with Chucktown Acres

    Play Episode Listen Later Dec 8, 2023 58:07


    In this week's episode, Janelle talks with Alex from Chucktown Acres about the business side of Farming.While Farmers may get into the industry for their love of agriculture, they are still business owners. There is much work that happens in the background to ensure success. From marketing to integrations for streamlined operations, Alex shares what to consider in the Farming business.

    farming acres chucktown
    Save Time and Automate your Farm's Pick & Pack Experience

    Play Episode Listen Later Nov 29, 2023 23:42


    In this week's episode, Barn2Door COO, James, talks with Product Manager, Anthony, to discuss Barn2Door's Pick and Pack List.These lists offer streamlined order organization to save Farms time on fulfillments. Features of the lists include order overviews, delivery details and printable labels.barn2door.com/learn-morebarn2door.com/resources

    The Farm Logo Design Experience with Barn2Door

    Play Episode Listen Later Nov 17, 2023 28:05


    Designers at Barn2Door, Alyssa and Serena, discuss the Farm Logo design process. From shape to color, each element of your logo can communicate your Brand to Buyers.

    How to Double your CSA Membership with Tagge's Famous Fruit & Veggie Farms

    Play Episode Listen Later Nov 9, 2023 35:13


    In this week's episode, Barn2Door CEO, Janelle, talks with Laci from Tagge's Famous Fruit & Veggie Farm to discuss the importance of pricing, packaging, placement, and products for CSA members.

    From Hobby to Full-time Farmer with Bennett Farms

    Play Episode Listen Later Oct 30, 2023 52:24


    In this week's episode, Barn2Door CEO, Janelle, talks with Tom Bennett from Bennett Farms about the important transition from Hobby Farmer to Full-time Farmer. Tom discusses what aspects to focus on, and what to not get too tied up in within that transition.

    Increase Buyer Loyalty with Barn2Door + Mailchimp

    Play Episode Listen Later Oct 12, 2023 28:06


    A Deep Dive on Mailchimp Customer Journey Builder.

    Built For Farmers: A Simple and Easy Refund Experience

    Play Episode Listen Later Sep 15, 2023 16:26


    In this week's episode, James and Anthony here at Barn2Door discuss the new simple and easy Refund Experience offered to Farmers. To learn more about the new Barn2Door Refund Experience, read here: https://www.barn2door.com/blog/a-simple-and-easy-refund-experience-for-your-farm-business

    Building a Happy & Healthy Family Farm Business

    Play Episode Listen Later Aug 18, 2023 33:10


    In this week's episode, we are joined by one of the newest Farm Advisors, Rachel Shenk of Shenk Family Farm. Join us as we discuss the origins of the Farm, new fulfillment ventures, local partnerships, and Rachel's success with subscriptions.Shenk Family Farm is a pasture based livestock Farm in North Carolina, offering their community chicken, pork, eggs, Thanksgiving turkeys, and grassfed beef from a partner Farm.barn2door.com/connectbarn2door.com/resources

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