Podcasts about grassroots marketing

Kari Hargrave is the definition of grit, creativity, and community. From launching a scratch insurance agency in a town with no stoplights to bagging groceries for free just to meet people, Kari's story is a masterclass in hustle, heart, and doing things differently. In this conversation, Scott and Kari unpack what it really takes to build a business, a brand, and a life you're proud of—without losing your humanity along the way.

Is your business stuck in a growth plateau? In today's episode, I'm joined by Dr. Krysti Wick to discuss why you might be feeling stuck and how to start moving forward. Plus, we're diving into how to create peace within yourself as a business owner, marketing strategies for growth, plus Dr. Krysti's innovative approach to marketing your practice. Review full show notes and resources at mollycahill.com/podcastGet access to my Marketing Roadmap Private Audio Training: mollycahill.com/privatetrainingMentioned in this EpisodeContinuing education with Upright: mollycahill.com/uprightDr. Krysti Website: pursuitchiros.comDr. Krysti Instagram: instagram.com/drkrystiEpisode 034 Grassroots Marketing with Krysti Wick: mollycahill.com/how-to-use-relationship-marketingEpisode 039 How To Build a Healthy Content Ecosystem: mollycahill.com/how-to-create-an-effective-instagram-content-ecosystemHolistic Marketing Hub holisticmarketinghub.com/enrollFollow Molly on Instagram: instagram.com/mollyacahill

In this week's episode, Alex of Chucktown Acres (SC) and host of Barn2Door's Grassroots Marketing Academy, talks about the priority and lessons of each session, ideal outcomes, and what he has learned as a teacher. See why this class --- helping Farmers tap into local Buyer demand to increase sales --- is always full with a long wait list!For more Farm resources, visit: https://www.barn2door.com/resources

Are you questioning the traditional trajectory of the legal profession and craving a game plan to grow your firm and live a more fulfilling life? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with powerhouse plaintiffs attorney Ben Glass — founder of Ben Glass Law, best-selling author, and the visionary behind Great Legal Marketing. You'll hear how Ben redefined success on his own terms — from growing up as the oldest of seven to launching a movement that's transforming how attorneys lead their firms and their lives. Here's what you'll learn: Discover how to align your law firm with your personal values to drive greater fulfillment, enhance team cohesion, and deliver a client experience that creates lasting loyalty Understand the critical mindset shifts that empower firm owners to break free from guilt, expand their capacity for growth, and actively seek ways to continue to learn  Implement bold, practical marketing strategies that cut through the noise while simultaneously cultivating a high-performing culture where your team is inspired, aligned, and driven to win Tune in as Ben shares the mindset shifts that shaped his path, the impact of athletics on building resilience, and why he's on a mission to help lawyers stop settling and start living. If you're ready to challenge the status quo and build a firm that reflects your purpose and potential, this episode delivers the clarity and strategy you've been looking for. ---- Show Notes: 00:00 – Introduction 03:15 – From Soccer Fields to Courtrooms: Ben's Journey into Law 08:42 – What Playing Left Fullback Taught Ben About Business 11:52 – Living Life Big: Designing a Practice Around What Matters 16:48 – Why Lawyer Wellness Starts with Choosing a Better Default 20:16 – The Mindset Shifts That Unlock Entrepreneurial Freedom 26:38 – Standing Out with Grassroots Marketing (and Answering the Phone) 29:43 – Building a Team That Stays, Grows, and Recruits for You 39:13 – The Secret Power of Podcasting and Repurposing Content ---- Links & Resources: BenGlassLaw Crisp The Game Changing Attorney by Michael Mogill TikTok ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 249. Codie Sanchez — Maximizing Income: Strategies for Achieving Financial Freedom 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 210. AMMA — Failure Isn't Final: Lessons Learned From Setbacks and Struggles

Welcome to episode 264 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Trey Harrell, a personal injury attorney and founder of The Trey Harrell Law Office in Charleston, South Carolina.   Trey Harrell is currently focused on helping individuals rebuild their lives after car accidents and personal injuries. Before his role as a Federal Prosecutor, Attorney Trey Harrell gained valuable experience as an associate at a prominent law firm, handling a wide range of cases, including DUIs, wrongful death lawsuits, and estate planning matters such as drafting revocable trusts and last will and testaments.  What you'll learn about in this episode: How Listening and Adaptability Lead to Success Be open to advice and feedback, even from unexpected sources, to shape your firm's direction and growth. Staying adaptable in marketing and client engagement helps create a lasting impact in your market. Why Delegating and Investing in People Drive Growth Hiring skilled team members and trusting them with responsibilities allows you to focus on scaling the business. Partnering with experts for marketing, intake, and systems optimization saves time and drives efficiency. How to Master Authentic Marketing for Your Law Firm Build trust with potential clients by showing authenticity in all your marketing efforts and community involvement. Align with causes and organizations that resonate personally with your team to strengthen your brand's authenticity. How to Balance Growth and Client Service in Your Law Firm Focus on refining intake systems to improve case sign-up rates and streamline your operations. Always deliver on promises made during intake to maintain client trust and grow your reputation. How to Implement Key Strategies into Your Law Firm Start by identifying your core values and aligning your marketing, operations, and community involvement with those values. Use proven techniques like intake optimization, grassroots marketing, and strong delegation to grow your firm sustainably.     Resources:  https://attorneyharrell.com/ https://www.facebook.com/TreyHelps Twitter Handle: @TreyHelps https://www.linkedin.com/company/treyharrelllawoffice/posts/?feedView=all   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode, Paul will talk about the various methods to grassroots marketing to help grow your business and the things to think about in terms of marketing in 2025. In this episode, we deep dive into marketing tips and tricks to success.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/master-the-nec-podcast--1083733/support.

In this episode, Paul will talk about the various methods to grassroots marketing to help grow your business and the things to think about in terms of marketing in 2025. In this episode, we deep dive into marketing tips and tricks to success.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/electrify-electrician-podcast--4131858/support.

In this episode, Paul will talk about the various methods to grassroots marketing to help grow your business and the things to think about in terms of marketing in 2025. In this episode, we deep dive into marketing tips and tricks to success.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.

In this episode, Paul will talk about the various methods to grassroots marketing to help grow your business and the things to think about in terms of marketing in 2025. In this episode, we deep dive into marketing tips and tricks to success.Listen as Paul Abernathy, CEO, and Founder of Electrical Code Academy, Inc., the leading electrical educator in the country, discusses electrical code, electrical trade, and electrical business-related topics to help electricians maximize their knowledge and industry investment.If you are looking to learn more about the National Electrical Code, for electrical exam preparation, or to better your knowledge of the NEC then visits https://fasttraxsystem.com for all the electrical code training you will ever need by the leading electrical educator in the country with the best NEC learning program on the planet.Become a supporter of this podcast: https://www.spreaker.com/podcast/ask-paul-national-electrical-code--4971115/support.

Moderator: Maryellen Brucato, DPM, FACFAS Panelists: Deepali Darji, DPM, FACFAS Ellianne Nasser, DPM, FACFAS Run time: 28m

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 lead magnet ideas to help grow your email list at www.PodcastTalentCoach.com/magnet. I then send an email to my list every day. It's designed to give them value on a regular basis. But it also keeps me top of mind. Even if recipients don't read every email, they at least see my name in their inbox even if it is only to delete the email. By staying top of mind, when they need podcast answers, they think of me. In the book They Ask You Answer by Marcus Sheridan, he shares research about consumer habits. The study shows that consumers have typically finished up to 70% of their research before ever contacting a company. Therefore, if you are waiting until your potential client reaches out before you start building the rapport and relationship, you are waiting too long. They are already close to making the decision. Legendary marketer Dan Kennedy says, "Build the list – sell to the list". I most always include an offer of some sort in my email. OFFERS IN YOUR EMAIL Sometimes my offer is to work with me. Other times I promote partners. There are times when I simply offer more content and other resources. Most every email asks the reader to take action. And it works over time. In my email, I often invite readers to contact me for a podcast strategy session. This is an hour of coaching with me to develop your strategy. You can see those details at www.PodcastTalentCoach.com/apply. During the call, we talk about your goals. We figure out where you are now. Then, we build a bridge to reach your goals. On every call, I ask the person how they discovered me. And I get a variety of answers. Rapport takes time. IT TAKES TIME One day, Mary Elaine signed up for a call. When we got on the Zoom call, I started by asking her how she discovered me. Mary Elaine told me she had been on my list for years. She didn't know how she got on the list and couldn't even remember how long it had been. After reading my email for years, she decided now was the time to take action. I helped Mary Elaine launch her podcast. She was also a coaching and production client for years. Katina was another entrepreneur who reached out for a podcast strategy call. The call started by asking her how she discovered me. She told me she had been listening to this podcast for 18 months. It was finally time to get on a call. There have also been clients who signed up after listening to two episodes. Dr. Paul and I got on a strategy call. He told me after listening to a couple episodes he knew he needed to get on a call with me. You never know how long it will take to get a lead to take action. People make decisions at different paces. Some act quickly. Some are slow and methodical. That's the importance of the list. Communicate often. Provide lots of value. Then, make the offer to work with you to go deeper. Build the list. Sell to the list. BUILD YOUR LIST So, how do you build your email list? There are many ways. Today, we talk with Sheila Davis, a Marketing Strategy, Communication, and Content Development Coach. Sheila helps identify your ideal customer and message so you can build a relationship with them and serve them. She has over 30 years of experience in marketing, including serving as the marketing manager of 48 Days To the Work and Life You Love. Sheila loves working with authors, podcasters, course creators, bloggers and entrepreneurs to developing marketing and content strategies. The goal is to maximize their time and their customer reach, including Email Marketing, Digital Marketing and Content Development. During this conversation, we talk about the importance of a list, things to remember when building your list, and solutions to the common challenges most entrepreneurs face when building that list. Enjoy my conversation with Sheila Davis. EMAIL LIST BUILDING GUIDE Make sure you grab Sheila's list building guide. This 4-step guide is perfect for entrepreneurs, authors, and podcasters looking to create meaningful connections with their audience and turn them into loyal customers. You can download it at 48days.com/marketyourbiz.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Join us for a captivating conversation with Michael Hoek, the mastermind behind "The Girl Who Changed the World" and co-founder of It All Makes Sense. Michael shares his unique journey of choosing fiction over non-fiction to relay the profound insights he gained from devouring over 2,000 books about life and the universe. His novel, a "management book in disguise," appeals to readers across all ages and professions, weaving storytelling with vital life lessons. You'll gain an insider's perspective on Michael's transition from the European to the U.S. publishing scene and the unexpected hurdles he faced along the way.Michael's story isn't just about words on a page; it's an adventure filled with cultural challenges and unexpected encounters with the law. If you've ever wondered what it's like to self-publish a bestseller in a new country, Michael's experiences will enlighten you. He delves into the complexities of translation, distribution, and the importance of having the right partners to navigate unfamiliar terrains. Through his trials, Michael reveals the strategic importance of starting locally, understanding language barriers, and forming alliances that can propel a book to success.Our discussion takes a reflective turn as we explore Michael's personal mission to balance masculine and feminine energies through his narrative. Drawing inspiration from cultural phenomena like "Barbie" and "Oppenheimer," the book challenges conventional power dynamics and societal norms. Michael emphasizes the importance of being coachable, valuing mentorship, and embracing feedback. We wrap up with practical tips for book promotion, emphasizing the role of reviews, podcasts, and Amazon ads in expanding a book's reach. Follow Michael's inspiring journey and discover how one book can indeed change the world.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Send us a textGrassroots marketing strategies can propel food, drink, and pet food brands from zero to hero, and this episode is all about actionable, boots-on-the-ground tactics to get you there!Whether you're just getting started or looking to refine your brand's approach, this episode will help you take the next step. I break down three real-life examples of how local, customer-centric efforts turned small unknown brands into household names, including:✨ Fodbods: Their gut-friendly snack bars weren't just products—they were solutions for those with digestive sensitivities. Discover how connecting directly with health-conscious customers and leveraging influencer marketing, helped them expand.✨ Remedy Drinks: Now a beverage empire, also began at the grassroots. Offering free samples at farmers' markets and health expos, they started by showing consumers what kombucha was all about. Discover how they didn't just sell a drink; but a lifestyle rooted in health and sustainability.✨ Lyka Pet Food: Stood out in the crowded pet food market by prioritising transparency. Hear how engaging with customers at local events and online, they built trust with pet owners who valued knowing exactly what went into their furry friends' meals.So, whether you're a fresh face or a seasoned pro in the industry, tune in now and learn how to take your brand from the kitchen to the national stage.LINKS & RESOURCES:FodBodsRemedy DrinksLyka Pet FoodOobliThrive Collective WebsiteFood Entrepreneurship Academy WebsiteYour Free Pitch PlanBecome A Foodpreneurs Festival InsiderChelsea Ford Co. Industry NewsletterSeason 12, out now, is 'Brand Season' and is being presented by Thrive Collective, a boutique FMCG consultancy which has achieved significant growth with major retailers for Bae Juice, GYM BOD, Welly, The Kimchi Company and more.Click this link to find out how they do it.

He was outside asking people to stop in and shop. Go figure! --- Do you need some help driving sales?   I'm the CEO of Restaurant Marketing That Works, and we help restaurants find HUNGRY customers. RMTW owns two companies, America's Best Restaurants and DRYVER, powered by Repeat Returns. Go to www.restaurantmarketingthatworks.com for more information That's Restaurant Marketing That Works Dot Com :)

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions.  Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself. Hear Dave live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAVE Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC).In this episode of DTC Pod, Ellen shares her journey of starting the company while working as a line cook. She emphasizes the importance of a slow and steady approach to building a business, focusing on financial responsibility and gathering feedback from core customers to improve products. Ellen discusses her strategic approach to marketing, building an engaged community, and expanding the brand through collaborations with chefs, influencers, and creators. The conversation also touches on Hedley & Bennett's expansion into DTC, their plans to go omnichannel, and how they're investing sustainably for long-term success.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Grassroots Marketing2. Strategic Financial Management3. Customer Feedback in Product Development4. Building a Brand Community5. Product Seeding and Influencer Marketing6. Expanding from B2B to DTC7. Business Growth and SustainabilityTimestamps00:00 How Hedley & Bennett came about05:05 Why Ellen Marie Bennett started an apron brand07:28 Financial lessons from the first years of Hedley & Bennett15:03 Building a brand community16:03 How Hedley & Bennett expanded from B2B to DTC21:05 The importance of strong customer partnerships24:13 Product seeding and influencer marketing29:04 How customer feedback factors in the product iteration cycle33:09 Prioritizing long-term brand vision and investmentsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Ellen Marie Bennett - CEO and Founder of Hedley & BennettBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Noah Kagan (@noahkagan) has made AppSumo a massive success — and he's spilling the beans on how to launch, build, and grow a successful software business. Noah likes to keep things weird, and our conversation is proof of that: from Taco T-shirts to failing at entrepreneurship, we walk through the ups and down of a wild and intriguing founder journey.If you're looking for guidance that actually helps you find your footing, Noah's your man.00:00:00 Lessons From Noah Kagan's Entrepreneurial Journey00:12:54 Overcoming Fear of Asking for Help00:17:56 Importance of Asking and Repeating Messaging00:26:25 Business Development and Patience in Entrepreneurship00:30:26 Entrepreneurial Insights on Book Launches00:37:07 Building Relationships for Business GrowthNoah on Twitter: https://x.com/noahkaganThis episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/noah-kagan-early-stage-founder-hurdles-how-to-jump-themThe podcast episode: https://tbf.fm/episodes/322-noah-kagan-early-stage-founder-hurdles-how-to-jump-themThe video: https://youtu.be/MolxsU1csKcYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Daniel Scharff in this episode of Startup CPG Podcast as he delves into the intricacies of consumer research methodologies with Sara Schor, principal of Schor Insights & Strategy, a specialized boutique agency focused on consumer insights and brand strategy. From qualitative to quantitative approaches, they explore the art of crafting effective discussion guides and surveys to extract actionable insights. Sara shares riveting anecdotes, showcasing the profound impact of small yet powerful insights.Discover how understanding consumer behavior drives strategic brand development. Learn from Sara's flexible collaboration approach, tailored to diverse budget constraints, and her unwavering focus on meaningful outcomes over rigid structures.Don't miss this invaluable tips on leveraging qualitative research techniques to reshape brand identities and unlock growth opportunities.Tune in now!Listen in as Sara shares about:Qualitative Research vs Quantitative ResearchChoosing the Right MethodologySample Size and Statistical SignificanceQualitative Research Design and Objective SettingDifferent Qualitative MethodologiesChallenges of Focus GroupsCost-effective RecruitmentAided vs. Unaided QuestionsConsumer Insights and Brand StrategyCost and CollaborationEpisode Links:Schor Insights & Strategy's WebsiteSara's LinkedInSara's Email: sara@schorinsights.comDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she delves into the flavorful world of House of Kajaana, a pioneering plant-based Indian food brand owned by Sabah Ashraf. Sabah unravels the remarkable transition from investment banking to culinary entrepreneurship, and discover how House of Kajana is redefining frozen meals, prioritizing taste and inclusivity by crafting gluten-free, dairy-free, soy-free, and nut-free dishes like roasted cauliflower tikka masala and coconut Malabar curry.Explore their strategic approach to product selection, rooted in building strong consumer connections through familiar flavor profiles. Delve into their expansion strategies, including partnerships with renowned retailers like Fresh Direct and an upcoming launch in Whole Foods stores nationwide.Gain insights into House of Kajana's commitment to engaging consumers through in-store demos and digital platforms like Instagram and Aisle. Learn about their vision for the future, centered on providing convenient access to healthier meal options across the country.Tune in to this mouthwatering conversation and join the plant-based revolution with House of Kajana!Listen in as Sabah shares about:House of Kajaana Mission and IdentityEarly Influences and Love for Indian FoodProduct DevelopmentLaunch Strategy and Retail ExpansionPreparation for Nationwide PresenceNavigating Distribution and Finding Great PartnersChallenges of Being a FounderAdvice for Other FoundersFuture Plans for the House of KajaanaEpisode Links:House of Kajaana's WebsiteSaba's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week's episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews. Highlights 05:16 Tailgate marketing 09:04 The “senior” prom 17:09 Getting Google reviews Guest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013. You can get in touch with Javier at https://gutierrezlawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Los Defensores Tejano Music Selena #TejanoTuesday _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.” On this week's episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews. Highlights 05:16 Tailgate marketing 09:04 The “senior” prom 17:09 Getting Google reviews Guest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013. You can get in touch with Javier at https://gutierrezlawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Los Defensores Tejano Music Selena #TejanoTuesday _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Christine McNerney, Vice President of Merchandising Ops for Health, Beauty, and Home Categories at Thrive Market, and Jason Bidart VP of Food Merchandising at Thrive Market. They explore Thrive Market's commitment to offering wholesome products and maintaining strict ingredient standards.From Christine's journey in fashion e-commerce to Jason's extensive grocery retail experience, discover how their expertise shapes Thrive Market's offerings.Hear about how they work with brands, and top-selling products like electrolyte powders and wellness items. Dive into product highlights and marketing programs that drive Thrive Market's success, and gain insights into their collaborative approach with merchandising teams.Tune in now to discover a healthier way of living with Thrive Market!Listen in as Christine and Jason share about:Thrive Market's Elevated StandardsAffordability and AccessibilityProduct Standards and SourcingConsumer Trends and PreferencesAcquisition Strategy and Distribution OptionsBrand DiscoveryFavorite ProductsMarketing and PromotionsEpisode Links:Thrive Market's WebsiteChristine LinkedInJason LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)Join Grace Kennedy in this bonus episode of the Startup CPG podcast as she is joined by Jake Deleon, the founder and CEO of Fila Manila and Alex Sorenson, the Founder and CEO of Blank Slate Kitchen to delve into the complexities of UPC (Universal Product Code) code management. Discover the pivotal decisions behind altering UPC codes, influenced by factors such as pricing strategy, market competitiveness, and cost efficiency. Hear firsthand accounts of how Jake and Alex approached UPC modifications to meet distribution demands and navigate retailer approvals. From adjusting net weight to strategic inventory planning, learn the intricacies of UPC management and the importance of sales forecasting in ensuring smooth transitions. Gain invaluable advice from founders on starting small to gather consumer feedback, assessing velocity metrics for store performance, and engaging effectively with distributors and retailers.Plus, explore how adapting product sizes can positively impact buyer behavior and discover proactive measures like promotions and discounts to manage UPC changes effectively. Don't miss out on the latest strategies for success in the CPG industry - Tune in now!Listen in as Jake and Alex share about:Cost Consideration of Changing UPC CodesChallenges of Not Changing UPC CodesAmazon ComplicationsUpdating Product Records and GS1 Data HubManaging Changeovers and Mitigating RisksRefills and Negotiations with RetailersAdvice for FoundersProduct Promotion and SalesBrand PromotionEpisode Links:Blank Slate Kitchen WebsiteAlex Sorenson's LinkedInFila Manila WebsiteJake Deleon LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

This episode was sponsored by Hummingbirds. Go to hummingbirds.com/startupCPGThis episode was sponsored by Cin7. Go to cin7.com/startupcpgThis episode was sponsored by Grassroots Marketing. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call)In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Mott Smith, co-founder of Amped Kitchens and a Startup CPG partner. Together, they delve into the benefits of utilizing commercial kitchens for small food businesses, emphasizing regulatory compliance, control, and flexibility in manufacturing.From product development challenges to staffing solutions, they explore various aspects of operating in a commercial kitchen, illuminating seamless transitions between spaces and the importance of community interactions.Drawing parallels between music production and food formulation, they discuss the significance of clear communication, feedback, and decision-making in the development process, while also addressing challenges like perfectionism. They also discussed the industry trends, touching on the potential decline of ghost kitchens and the rise of delivery-optimized food halls.Ready to take your food business to the next level? Tune in now!Listen in as Mott shares about:The Need and Ideal Customer for Commercial KitchensBenefits of Commercial Kitchens vs. ComansExamples and Case StudiesFacilities and Offerings of Commercial KitchensEquipment Needs for Different Types of Food ProductsConsultation, Expertise, and Cost ConsiderationsCommunity and NetworkingCertifications and LicensingIn-Person vs. Online InteractionServices Provided by Amped KitchensRelationship Between Food and MusicFuture Plans and Expansion of Amped KitchenGhost Kitchens and Food HallsEpisode Links:Amped Kitchens WebsiteMott Smith's LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics Cin7 Links:Get a free month trial and then 50% off your first 3 months. Check out cin7.com/startupcpgHummingbirds Links:Find case studies, content + an exclusive chance to win a FREE custom managed campaign. Visit Hummingbirds.com/startupCPGGrassroots Links: Special Startup CPG community pricing and no minimum # of demos with Grassroots Marketing, our official in-store demo partner. Schedule a call at https://calendly.com/grassrootsmarketing/grassroots-x-startupcpg-intro-call

Nick Friedman, co-founder of the successful moving and hauling company, shares his journey of how a simple summer gig transformed into a thriving business empire. It all began during college when a spontaneous idea from a friend's mom sparked the birth of "College Hunks Hauling Junk." Embracing the unexpected, they ventured into uncharted territory, learning to navigate the moving and hauling industry. From their humble beginnings, they transitioned from working in the business to working on the business, realizing the importance of creating systems and processes. The pivotal shift towards franchising and expanding their services marked a new chapter in their entrepreneurial story. Nick's candid account of the challenges and triumphs in building a distinctive brand resonates with budding entrepreneurs, showcasing the power of adaptability and resilience. This episode provides a rich source of content for future discussions on leadership, company culture, and brand impact, making it a valuable listen for entrepreneurs and established businesses navigating changing market conditions. In this episode, we cover: How to uncover effective strategies for shifting from working in your business to working on it. The secrets to successfully franchising a moving company. How to explore innovative marketing tactics tailored for moving services. Connect with Paul here: Website: https://innovativewealth.com/Podcast Website: https://businesslegacypodcast.com/ Resources: Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Nick Friedman's website: Nickfriedman.com - This is where you can find more about Nick Friedman and his work with College Hunks. College Hunks website: Collegehunks.com or collegehunksPaulingjunk.com - Visit these websites to learn more about College Hunks and their services. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode. The key moments in this episode are:00:00:00 - Introduction and Unconventional Start 00:01:58 - Working On the Business 00:05:28 - Grassroots Marketing and Client Experience 00:08:29 - Franchise Onboarding and Vision 00:10:09 - Lessons from Market Cycles 00:11:47 - Thriving in Challenging Times 00:12:34 - Creating a Positive Culture 00:13:42 - Satisfying Impact 00:15:18 - Brand Recognition and Impact 00:16:53 - Legacy and Impact

"We were the luckiest people in the world to be able to do this stuff."Full Video Interview on YouTube: https://youtu.be/fEUf9MTXk4cThis week, I'm joined by Preston Rutherford, co-founder of the Chubbies Shorts empire that's been redefining men's fashion with a splash of retro and an avalanche of fun since 2011. Preston, a Stanford grad with a knack for spotting gaps in the fashion world, shares how a simple idea of retro shorts spiraled into a nationwide trend.Preston walks us through the early days of selling shorts right out of a backpack, the evolution of Chubbies' identity, and the power of community in brand building. But it's not all smooth sailing. Preston gets real about the challenges of seasonality in fashion, the pitfalls of over-reliance on direct response marketing, and the emotional rollercoaster of building and selling a brand.So, slip into your favorite shorts, whether it's the weekend or not, and let's get down to business with Preston Rutherford's insights. Don't forget to subscribe for more stories like this.Show Linkschubbiesshorts.comloopreturns.comPreston on LinkedInSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In this captivating episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell are joined by special guest Rebekah, the Director of Strategic Growth, to delve into the intricacies of marketing strategies for launching new Med Spa locations. They explore the necessity of a detailed Gantt chart and the critical role of grassroots marketing alongside digital efforts. Rebekah emphasizes the importance of human connection in marketing and how traditional methods, rebranded as 'grassroots,' play a pivotal role alongside digital strategies in filling books before the doors even open. The discussion navigates through the selection of prime locations, leveraging referral systems, and the balance between digital and grassroots marketing to achieve a successful launch. This episode is a treasure trove of insights for anyone involved in expanding their Med Spa business or opening new locations, showcasing the blend of strategic planning, data analysis, and the human touch in marketing.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

What We Cover In This Episode: Nicole's thoughts on why maintaining a focus on the client experience at  all times is key [1:20] How finding the right mentors can be invaluable to your business [3:41] The way in which Nicole finds what works for her when it comes to a work/life balance [8:12] What the concept of grassroots marketing is all about  [14:44] The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49] More partnership building strategies you can use with your fitness studio  [18:52] How to track the effectiveness of your partnerships in terms of ROI [22:53] Quotes:  “The best grassroots marketing technique gets people achieving results and talking about the experience.” [Nicole, 3:27] “Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out.” [Nicole, 16:30] “I think it's really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward.” [27:32]   LINKS:  Learn More About Spark Strategies & Get Exclusive Offers from our Partners!  Their Website, Instagram & Facebook  Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up Send Megan Your Playlist or Discuss the Podcast Here! fitDEGREE's Business Portal https://calendly.com/fitdegree/support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog       

Digital marketing dollars don't go as far as they used to, but don't worry- Stacie Maxwell, the Grassroots Guru, joins us to explore the ways you can get involved in your community to keep your facility top-of-mind when people need storage. Do you host local events? Have a robust referral program? Use QR codes? Engage in social media? Partner with other businesses? We explore these options and more as we take a deep dive into grassroots marketing and find out how to measure its success. This is a rebroadcast of the Gabfocus webinar originally aired on 2/29/2024. You can watch it over on StoragePug's site. Hosts: Tommy Nguyen & Melissa Huff Guest: Stacie Maxwell (Universal Storage Group) Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

On this episode, Kortney Harmon sits in the guest seat as a panelist for Lunch with Haley. Joined by many other esteemed thought leaders in staffing, the discussion takes a deep dive into the pivotal role of referrals, testimonials, and technological innovation in the staffing industry's growth.

Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients.In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Rosa Li and Wildwonder2. Building A Unique Brand Identity3. Impact of Shark Tank Appearance4. Early Challenges and Growth Strategies5. Marketing and Distribution Focus6. Product Development and Positioning7. Educational Marketing and Consumer Engagement8. Social Media and Online PresenceTimestamps00:00 Started with teas, evolved to create convenience.07:14 Product's accessibility increased by using cans.10:28 Persistence secured co-packer for beverage production.12:05 Sold door to door during quarantine, survived.15:29 Omnichannel approach targeting customers in San Francisco.20:07 Approachable, whimsical, consistent brand with uplifting packaging.22:46 Shark Tank increased brand awareness and sales.28:08 Excited about unique beverage approach and distribution.31:23 Interest in brand growth and future opportunities.34:48 Discussing product positioning and education in marketing.36:59 Hard to educate market when starting from zero.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Rosa Li - Founder and CEO at WildwonderBlaine Bolus - Co-Founder of Castmagic

Magen Bynum, the founder of Magnolia Soap and Bath, drops by to chat with the Wolf about how she turned a plant-based alternative for sensitive skin into a franchise empire. Discover the inspiring story behind Magen's creation of Magnolia Soap and how her daughter's desire for a chemical-free solution led to her franchising journey.  With plans to open 50+ locations in 2024, Magnolia's rapid expansion makes it a formidable appointment in the plant-based alternative space. From eliminating harmful chemicals to using natural ingredients like mica for coloring, Magen describes why Magnolia Soap prioritizes the well-being of its customers from head to toe and how she turned a one-time passion project into franchise gold.  Plus, how does Magnolia Soap balance its direct-to-consumer efforts with franchisee success? And how does its unique experiential marketing approach set it up for long-term franchise growth? Tune in to find out more!   00:00:07 - Creating a Plant-Based Alternative Soap 00:05:49 - Eliminating Red Dyes for Allergies 00:07:50 - From Local Retail to Nationwide E-commerce 00:11:17 - The Strategy Behind Magnolia Soap's Corporate Stores 00:14:54 - The Journey of Franchising Success 00:17:18 - Magnolia's Grassroots Marketing and Handmade Products 00:23:25 - Balancing Direct-to-Consumer and Franchising 00:28:36 - Franchise Store Count Doubles in a Year 00:32:04 - Magnolia Plans 50 New Locations in 2024 00:34:30 - Online Presence of Magnolia Soap   Learn More About Magnolia Soap and Bath: Website: https://www.magnoliasoapandbath.com/pages/franchise LinkedIn: https://www.linkedin.com/company/magnolia-soap-and-bath-company/   Follow Magen:  LinkedIn: https://www.linkedin.com/in/magenbynummagnoliasoap/   Follow The Wolf:  Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com.   And if you've enjoyed listening to Franchise Empires, I'd be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!

Today we welcome sports marketing professional and the events manager of the Indianapolis Colts Taylor Sidwell. Join in the conversation as Ashley Monk interviews Taylor. Together they talk about grassroots marketing for sports and some of Taylor's stories.    Here are three key topics to keep in mind as you dig into this episode:   1. What grassroots marketing is and isn't. 2. Challenges and opportunities in adding a personal connection to your marketing 3.  Factors that indicate your efforts are a success   Sports isn't just about the games; it's a unifying force. It serves as a platform for spreading ideas that can positively impact communities. By spotlighting exceptional sports experiences through grassroots marketing, we actively contribute to the positive influence sports can have.   Do you agree? Connect with us via our social channels and let's talk about your thoughts on this episode.  

Is it time for you to step back to the basics of marketing for your business? In this episode, Dr. Krysti Wick joins us to share how she's successfully marketed multiple businesses, including a private seven-figure family practice with a full staff in a small town. Listen in as she shares her tips for grassroots marketing through networking, building a brand on social, and even screenings. Review full show notes and resources at http://mollycahill.com/podcast Get access to my Marketing Roadmap Private Audio Training: https://mollycahill.com/privatetraining Mentioned in this Episode: Free Marketing Messaging Download by Molly - https://mollycahill.com/free-resources/ How to Get Consistent on Social Media Masterclass: https://mollyacahill.kartra.com/page/5DQ243 Connect with Dr. Krysti: The Illuminated Squad drkrystiwick.com

We are so excited to have a special guest and client, Carin Hunt join the show today! She is a seasoned expert in the wedding industry and founder of Celebration Pros. Her mission is to empower other creative pros to break through their glass ceiling, implement proven strategies, and create a new level of exciting success! During our conversation, we dive into the power of taking risks and leveraging grassroots marketing to build a successful business. Carin takes us on her journey from corporate life to her six-figure wedding planning business to founding Celebrations Pros. She also shares practical tips on navigating building a business from the ground up and how to show up in the right room. In today's episode, we cover:Grassroots marketing and its effectivenessThe importance of stepping out of your comfort zoneCreating “wow” moments with customersUtilizing networking to expand your businessThe value of in-person conversations CONNECT WITH CARIN:IG: @celebrationprosWEBSITE: www.carinhunt.comFREEBIE: Talk of the Town Masterclass https://www.carinhunt.com/talk-of-the-town.htmlCONNECT WITH HOLLY:ASK ME ANYTHING: www.hollymariehaynes.com/chatLISTEN TO THE NEW PODCAST: www.hollymariehaynes.com/collab or DM me the word "COLLAB"WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Food is a necessity, and in today's busy world, many people choose to have food delivered to their doorstep rather than cook. This makes quick-service restaurants with freaky fast delivery in demand. But does that mean they find success more quickly than any other kind of business out there? What makes food brands like Jimmy John's a success? Today's guest knows exactly what it takes because he is instrumental in making Jimmy John's a household name.    Gregg Majewski is the former CEO/COO/CFO of Jimmy John's Gourmet Sandwiches and CEO and founder of Craveworthy Brands, a growing portfolio of diverse, relevant, and highly efficient brands built on an unbeatable proposition for consumers and prospective franchisees. While at Jimmy John's, Gregg expanded the company from 33 restaurants to 300 open and another 600 sold. He implemented and restructured all 300 of Jimmy John's restaurants' operational standards by introducing new systems, procedures, management incentive programs, training programs, franchisee enablement, and shifting marketing strategies toward grassroots and a focus on freaky fast delivery. In the Craveworthy Brands emerging concepts category, the company owns, operates, and franchises Wing It On!, The Budlong Hot Chicken, Krafted Burger Bar + Tap, and Lucky Cat Poke Company.    Tune in to this episode with Erik and Gregg Majewski to find out why food franchising may be the right choice for you. Discover how grassroots marketing can propel your business to the next level.    “Franchising is an incredible opportunity for everybody, and if you work hard, you will be successful.” - Gregg Majewski   In This Episode: - Who is Gregg Majewski, and how does a Forensic Accountant become a CEO and COO for Jimmy John's? - How important is having a mentor, especially in the franchising industry?  - What is it about the food industry that allows franchisees to scale and win big? - Is having experience in the food industry necessary to become a successful franchisee?  - What do food brands look for in a franchise buyer? - How Jimmy John's developed their "freaky fast" delivery strategy - Why Jimmy John's franchisees become more successful compared to franchisees of other food brands - Who mentored Jimmy of Jimmy John's? What are the qualities that make him a great leader and business owner? - Strategies to increase topline revenue for franchisees  - Is grassroots marketing common in the restaurant industry, or is it unique to Jimmy John's? What can other brands learn about grassroots marketing? - How Jimmy John's built a fantastic company culture that makes every team member proud of their brand - Profit sharing structure and bonus program at Jimmy John's And more! Resources:  - Learn more about Erik's franchisee mastermind here - www.franchisetribe.com  - Learn more about Erik's franchisor mastermind here - www.franchisortribe.com  - Learn more about Erik's passive investing mastermind here - www.tribeofinvestors.com  - Want to buy a franchise? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617  - Want to franchise your business? Connect with Erik here - https://forms.gle/n4JedEuU5p7asE617    Connect with Gregg Majewski: - Website - LinkedIn Connect with Erik Van Horn: - Website  - Instagram  - Facebook  - Facebook Group  - LinkedIn - YouTube - Medium

Insurance agents, have you ever tried grassroots marketing when recruiting new clients?  There are countless things you can do to get the attention of potential clients. On this episode of The Broker Link, Evette Rodney from The Brokerage Inc. Houston office, discusses different strategies agents can use to recruit new clients and start a relationship with new leads.  Evette is an expert on grassroots marketing and provider marketing and she offers great ideas. For more information about grassroots, provider or other forms of marketing, visit www.thebrokerageinc.com.    

As a budding local business, how do you run promotions that actually result in a return on investment without breaking the bank? Jeff Slutsky, coauthor of Dan Kennedy's book No B.S. Grassroots Marketing, has some valuable answers to that question. Speaking with Dave Dee (marketing expert and longtime business partner of Dan Kennedy), Jeff uses real life examples to illustrate key advertising and promotional techniques for local businesses that create long lasting profitability without requiring thousands of dollars or extra effort. MagneticMarketing.com NoBSLetter.com

2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.George shares the storytelling strategies that have brought to light this significant problem, the work he's done with the Navajo Nation, and a challenge you can try that will change the way you think about water forever. He also shares more about the intricacies of his digital-first team and the lessons he learned along the way. P.S. I have an audacious goal to reach 100 reviews by the end of March. If you can take 30 seconds to write a sentence or two about the show and what it's meant to you, it would mean the absolute world to me in celebration of this super special milestone. Leave a review here!In This Episode:The storytelling approach George and his team use that has boosted awareness and contributed to fundraising effortsHow alchemy, magic, and asking tough questions created a powerful culture throughout the DigDeep organizationWhy it's important to be in control of your marketing message to avoid alienating allies (and why you need a press kit!)Inside the 4Liters challenge, a continuous effort which challenges Americans to live in “water poverty” for one dayResources & LinksSpend less time posting manually and use Later for all your social media management and analytics needs! Start with a FREE account today.Learn more about George and his mission at DigDeep and connect with him on LinkedIn. You can also check out the work they've done with the Navajo Water Project and St Michaels Association for Special Education. Try the 4Liters challenge to see what it's like to live in water poverty for a day.Episode Partners:Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don't rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the Nonprofit Storytelling Conference November 2-4! Click HERE to get FREE access to my 2022 Session: Social Media Ad Strategies - Which One Works For You? (never before released!) + 10 BONUS videos + $600 OFF your ticket if you purchase by March 31st.  Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

High quality products demand a perfect environment to thrive. Chief Marketing Officer of Grove Bags, Lance Lambert says that perfection can be obtained with a little bit of science, a keen eye for details, and a lot of handshakes. This week Lance and I are discussing how Grove Bags is showcasing the passion of the cannabis community with the perfect storage system that outperforms stereotypical jars and baggies on every level. Lance shares how his grassroots marketing efforts are focused on navigating the Wild West of the booming cannabis industry through education, establishing trust with growers, and breaking stereotypes along the way. Some highlights of what we cover: How stereotypical sandwich bags impact the highest quality cannabis Why you'll never see a Grove Bags ad on Facebook The details of Lance's bottom-up and top-down marketing strategy How Grove Bags is disrupting the perception of cannabis users and demanding industry innovation   Lance C. Lambert spent years cultivating brands and telling stories in the digital media and marketing space prior to shifting his expertise to the legal cannabis industry in 2013. He has had a strong focus on marketing and business development ever since, taking several brands global. In 2022, he was named Chief Marketing Officer at Grove Bags, where he was tasked with growing the company's footprint at home and abroad. As a cancer survivor having grown up in Northern California, he embraces and actively advocates the benefits of cannabis.   Connect with Lance: LinkedIn: https://www.linkedin.com/in/lanceclambert/ Grove Bags LinkedIn: https://www.linkedin.com/company/grove-bags/ Grove Bags IG page: https://www.instagram.com/grovebag Grove Bags YouTube page: https://www.youtube.com/channel/UCA6-oCo8HcL_0xQqver4-FA   If you're a brand who needs tangible ways to put purpose into practice throughout your marketing, this is what the host specializes in. Contact Jacqueline Lieberman at her marketing consultancy www.brandcrudo.com or jacqueline@brandcrudo.com.  See omnystudio.com/listener for privacy information.

In 2022 CEO Jacqueline Bretell (@jrb.esq) led Nevada-based Bighorn Law (@bighorn_law) to new highs. The firm resolved over 400 cases and recovered over $50 Million. The first-time CEO assumed her role in 2020, ready to take charge. But less than a week after she started, the courts and state closed with no sign of reopening. She guided the firm through an incredibly challenging year in complete survival mode. By 2021, the firm was stable. She focused on system integration and growth through grassroots marketing. An avid motorcycle rider, she targets people like her: female riders. And sets aside funds for each attorney to invest in the communities they already belong to. She explains her take on building a thriving culture and why delegation is a game changer. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bighorn Law Instagram Bighorn Law Website Jacqueline Bretell Instagram Jacqueline Bretell TikToc Jacqueline Bretell LinkedIn What's in This Episode: Who is Jacqueline Bretell? How did she build a thriving firm through the pandemic? How does Bighorn Law implement grassroots marketing to create authentic community? How do you make a robust culture at your firm? Why should firm owners delegate? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

There are no less than a million things you can be doing digitally to reach your audience, and it's easy to fall into the idea that you need to have a presence on every new media channel out there. Sometimes, you just need to get back to grassroots marketing. Politicians refer to it as “shaking hands and kissing babies,” but we like to think of it as staying connected to your fan base. In this episode, I visit with Mizzou Associate Athletic Director Brad Loos on the ways the Tiger Scholarship Fund is speaking to its stakeholders.  Our podcast typically highlights industry trends, new technologies, and improved communication tools. Join us as we dive back into the basics of face-to-face and personalized marketing. What you'll learn:  Brad's background and career journey through coaching college basketball and his life lessons from growing up as a “gym rat” Brad's perspective on winning the 2014 National Championship at the University of Central Missouri  What the transition from athletics to administration was like and some of the things Brad learned within the process Marketing strategies that Brad and the Tiger Scholarship Fund and the University are using to reach local donors and supporters How the NIL impacts the fundraising efforts of the college athletics programs The importance of social media in athletics and how it fits into a bigger communications plan An update on Brad's daughter Rhyan, how the annual #RallyforRhyan game came to fruition, and information on this year's fundraising game

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.Episode HighlightsRacheli's story and journey to where she is today (3:40)Core strategies around marketing from within (7:40)Grassroots Marketing (10:55)Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)Cut the jargon and use your voice (18:35)Risk taking with marketing (22:05)A powerful moment of philanthropy in Racheli's life (24:05)Racheli's One Good Thing (27:30)How to connect with Racheli (30:30)For more information and episode details visit: weareforgood.com/episode/348About our Sponsor Neon OneTechnology alone can't solve the challenges nonprofits face. That's why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we've witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Evolve Giving GroupEvolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-year-old legacy organizations, they've truly done it all.  Evolve guides your nonprofit from idea to implementation, so you can spend your valuable time serving your organization and community.  Learn more at evolvegivinggroup.com. Be sure to tell them We Are For Good sent you!About our Sponsor Pledge

FlowerHire With CEO David Belsky today on Blunt Business with Jorge Hermida only on The Cannabis Radio. Our next guest runs a leading staffing and talent strategy firm serving the regulated cannabis industry. It has filled over 300 positions in 10 states since its inception in 2017. We had David as a guest on our Grassroots Marketing series.To bring listeners up to speed, he built his career in executive search over the course of 16 years. During that time, he spent 13 years with the same company, focusing on tech. Since our chat last June, David launched the FlowerHire X application platform. He told Benzinga created FlowerHire X, to help job seekers understand what type of job in cannabis is relevant for them and help companies hire the right type of folks in the right type of job to unlock the potential of their workforce and reduce turnover.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Managing the budget of a small business is hard. You have limited options. Many business owners wonder what they can cut from the budget to stay profitable. Patricia, Jennifer, and Daniel discuss why marketing and customer service should NOT get cut. No B.S. Grassroots Marketing by Dan Kennedy and Jeff Slutsky is a resource.

This week we're welcoming Derek Matthews, entrepreneur and creator of Hoam Candle Co. The Localist team is obsessed not only with the candles Derek creates, but also his excellent social media strategy. Derek shares his methods for creating content that resonates with other small business owners and how he manages to stay relevant and on trend. Derek has started many businesses over the years and shares nuggets of wisdom that he's learned along the way. Full show notes at LocalistPodcast.com.  Mentioned in this episode:  TinyURL.com/getlocalist Hoam Candle Co.  @HoamCandleCo on Instagram @HoamCandleCo on Tik Tok @TheReelHoamy on Instagram  Black Candle Maker's Club on Facebook  The Localist Book  Punch Love Coffee  MakeBHM 

Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It's that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.    Connect | Resources dawn.myers@ritterim.com      0:00     Introduction 2:45     Dawn's business bio 5:24     What do you look for when recruiting agents? 6:30     What do you do to generate leads? 8:25     Being a resource; partnering with other businesses 10:25   Thoughts on networking groups (BNI) 10:57   What are you doing to stay in contact with clients? 12:20   How do you motivate your agents? 14:12   Where are you finding leads among seniors? 16:27   How do you approach coaching agents? 17:23   Recognition of your value to others 19:07   Testimonials demonstrating value 21:42   The secret to successful marketing 22:53   Advice Dawn would give to the younger Dawn 25:34   Action Item   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast

Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it'll inspire you, too. Main topics that came up: How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them Utilizing Instagram for growth, and their learnings How they turned idle observers into their core community Using an entirely new business model - Squads - and sticking to this new styleListen to the end because he flips the script and you don't want to miss it! To book a class at West Village athletic, click hereTo book a session with me, join my marketing membership, or just say hey, head to instagram, or my website -  www.Foreverfriday.co

Shiloh Johnson is the founder and CEO of ComplYant, a platform that helps small businesses manage their taxes by providing the owners with a breakdown of all the tax requirements based on what they do. Here's what you're going to learn from Shiloh Johnson: How to build a brand for small businesses through workshops How to identify unique selling channels to scale your business How small business owners self sabotage when it comes to tax compliance - be smart and avoid this mistake. How to work through money issues and financial trauma How confidence and protecting your time is key in raising the big bucks in venture capital Join the tribe: https://www.shegetsshitdone.com/join

► Justin Brock is an agent who has built a 20 Person agency that practices what they preach. If you're looking for training, look no further. From marketing to sales, we know the drill with Medicare and Final Expense telesales and in person sales. Check out the book Medicare Breakdown written by Justin Brock here: https://www.amazon.com/Medicare-Breakdown-Alphabet-Soup/dp/B092P6WJMY/ref=sr_1_4?dchild=1&keywords=medicare+breakdown&qid=1620590983&s=books&sr=1-4 * Check below in events for our intimate Behind the Agency Sessions. ---- ► Need Leads or done for you marketing service, check us out here: https://justinbrock.com ---- ► Want to attend our next event? Events: Medicare-Con 2022 https://www.medicarecon.com Events: Behind the Agency - Text "Agency" to 662-340-8557 ---- ► If you'd like personal consulting text "Consulting" to 662-340-8557 ---- I respond to EVERY SINGLE COMMENT, so don't forget to leave a comment, like the video and most of all subscribe. a► Subscribe to My Channel: https://www.youtube.com/justinbrock Justin Brock has personally written over 100 applications in a week. The amount of lead flow using his Brock and Mortar - Always be Branding strategy had so many leads he now has a team of 20 to capture all of the traction. Now Justin Brock and the Medicare Gurus are on a mission to help ONE MILLION Medicare Beneficiaries and in order to do that they need YOUR HELP! If you want to learn how to join the Medicare Gurus team, check out Justin Brock here: https://www.justinbrock.com --- Support this podcast: https://anchor.fm/insurancegurus/support