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Wharton's Dr. Americus Reed speaks with Chris Kelly, Senior Reporter for Marketing Dive about Amazon celebrity partnerships, the Kleenex brand refresh, the latest Pop Tarts ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.
The one about AI and Trust, The P for Product and Salem's Lot - TG121 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:48 Content Spotlights ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ PASCAL: Customers don't trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 00:30:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:44 Marketing Tech and Apps ROGER: It's all about cameras and drones. DJI Neo Drone. https://store.dji.com/uk/product/dji-neo Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 PASCAL: It's all about using AI for better FAQs NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 00:45:54 Film Marketing SALEM'S LOT (2024) Directed by: Gary Dauberman (It Part 1 and 2) Written by: Gary Dauberman Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody Music by: Nathan Barr and Lisbeth Scott Tagline: Be Careful What You Invite Inside. Much delayed, this adaptation of Stephen King's famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and...
Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Senior Reporter at Marketing Dive about the Musinex ad campaign on Tinder, Milkbone's faux movie trailer campaign, and Walmart's holiday marketing, and more. Hosted on Acast. See acast.com/privacy for more information.
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.Scholar Rock has achieved success in a drug study for spinal muscular atrophy, potentially setting a new standard for treatment. Judo Bio has debuted with $100 million funding to develop RNA drugs for kidney targets. Intellia has begun late-stage testing of a CRISPR therapy for a rare swelling disease. GSK's Viiv is expanding the supply of an HIV drug in Africa. Biotech IPOs are crucial for the industry, with companies like Upstream Bio and Camp4 Therapeutics setting price ranges for their planned IPOs. Overall, the biopharma industry continues to see advancements in research, development, and expansion of treatments for various diseases.In other news, a new CMS proposed rule targets brokers and Walgreens has hired a new chief commercial officer. There is a need for stronger CMS oversight on hospital pricing compliance as the Government Accountability Office suggests. Baxter is unsure when their North Carolina facility hit by Hurricane Helene will be operational, affecting product purchases and patient care. Healthcare Dive provides in-depth journalism and insight into healthcare news and trends for industry professionals.Honda has released a new ad paying tribute to Formula 1 icon Ayrton Senna, leveraging the growing viewership for the sport in the U.S. Marketers attending Advertising Week New York 2024 are advised to stay informed on topics like AI, retail media, and sports marketing. Brands are encouraged to prepare to use Rich Communication Services (RCS) for mobile communication as Apple adopts this messaging standard. First-party data strategies are becoming increasingly popular among marketers seeking more effective ways to engage with customers. Campbell's Chunky has launched a new campaign featuring football players like Jason Kelce enjoying the hearty soup in humorous settings. Marketing Dive provides insights into marketing and advertising trends for decision-makers in competitive industries.Thank you for tuning in to Pharma and Biotech daily.
Send us a textEverything Gig Economy Podcast Related: https://gigeconomyshow.com/Download the audio podcast https://link.chtbl.com/TheGigEconomyPodcastLove the show? You now have the opportunity to support the show with some great rewards by becoming a Patron. Tier #2 we offer free merch, an Extra in-depth podcast per month, and an NSFW pre-show https://www.patreon.com/thegigeconpodcast616 Locksmith 616-914-3487 Vehicle and home lockouts. Also, he can make you a new key and program it! https://www.facebook.com/616Locksmith?mibextid=ZbWKwL https://g.co/kgs/QSBEL34 Check out Levi from Tip You in the App! He is an amazing creator and gig economy expert. https://www.youtube.com/@tipyouintheapp Links from the Episode: https://www.reddit.com/r/uber/comments/1eycmo3/my_uber_driver_watching_greys_anatomy_while/?share_id=gbeoYLrNIyv-ln6hu-Oxi&utm_content=1&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=14 GM-owned Cruise will partner with Uber to offer driverless rides Lyft Celebrates National Dog Day with Launch of Pet Rides Court dismisses Uber's appeal arguing drivers are employees, not contractors | RNZ News SHARE JANETS FARWELL TO UBER DRIVING, I WILL READ IT https://techcrunch.com/2024/08/22/waymo-wants-to-chauffeur-your-kids/?fbclid=IwZXh0bgNhZW0CMTEAAR0Z3DT6CL32DgH-D0hTcml5xp5AeOh5Uo9kzyrkki-YUhZJ8vFP_BFqT1E_aem_anWTohgsqZ-3ohFT9UuM6A Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps | Marketing Dive https://www.reddit.com/r/DoorDashDrivers/comments/1exz7us/customer_refuses_to_tell_me_the_pin/?share_id=DAwrvKZaaYrwf-GaAsUE3&utm_content=1&utm_medium=ios_app&utm_name=ioscss&utm_source=share&utm_term=14 https://www.reddit.com/r/uber/s/zPnFRvjoui Old man driving Uber Support the showThis podcast is produced by Hey Guys Media Group LLC Want to start your own podcast? Reach out to them today!
We kick off 'This Week in Pharmacy' with a news review starting with an interview from Pharmacy Times with Rina Shah, SVP of Walgreens about -- "Sustainable Care Models Must Expand Role of Pharmacist" Rina discussed what the future of sustainable care models in the pharmaceutical industry. We also note the article titled: "Community Pharmacists Can Impact Disparities in Care Delivery" Drug Topics interviews Jasmine Perry, PharmD, senior clinical pharmacist, professional engagement and quality at Blue Cross and Blue Shield of North Carolina. Access In some rural areas of the United States, pharmacists are the only health care providers that a community can access. Our guest, Vincent Grippi is the Founder and CEO of Grippi Media. He brings over 16 years of experience helping companies leverage digital marketing to accelerate business growth, reach new customers and build brand equity. Vincent has designed and implemented digital marketing strategies for startups and Fortune 500 companies both agency-side and in-house. His work has been featured in AdWeek, Business Insider, Fierce Healthcare, Marketing Dive and more.
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.Medicare has revealed the results of drug price negotiations, showing $6 billion in savings for taxpayers from talks involving drugs like Eliquis and Xarelto. Lilly has opened an R&D hub in Boston, while Ovid and Lexicon are facing layoffs. A journal has retracted papers on MDMA-assisted therapy, and Evotec is cutting jobs and exiting gene therapy. Galderma has received FDA approval for a skin condition treatment, and trends in cell therapy research and market strategies of pharma giants are being explored. The impact of AI technology on clinical trials, patient-centric commercialization strategies, and upcoming events in the biopharma industry are also discussed.Texas is suing the Biden administration over a nursing home staffing mandate requiring at least 3.48 hours of care per resident each day. A report accuses HCA of driving away doctors and downgrading care at Mission Hospital after acquiring it. Medicare drug price cuts may have limited early impact but could have bigger future implications for drug research. Nurses may need their own AI documentation tools due to complex work and shifting tasks. Additionally, Medicaid has overtaken Medicare Advantage as a concern for health insurers in the second quarter. The text also includes information on updating healthcare sales approaches and using data to improve patient outcomes.Pfizer and BioNTech's COVID-flu shot candidate faced setbacks in Phase III trials, potentially giving Moderna an advantage with its superior vaccine. Medicare negotiated drug prices touted by the Biden-Harris administration are criticized as hollow victories. Other news includes Lycos slashing its workforce, Bavarian Nordic's potential windfall with an emergency vaccine, and AstraZeneca's Imfinzi scoring FDA approvals. Layoff announcements in the biopharma industry are also highlighted. The role of Quality Assurance and Regulatory Affairs (QARA) professionals in market access is explored.Walmart's ad unit has experienced significant growth, with ad sales from marketplace sellers increasing by nearly 50% in fiscal Q2. The digital economy is expected to expand, particularly in online retail and online travel. Marketers are increasingly turning to first-party data strategies and behavioral data to enhance their marketing efforts. Industry Dive provides insights and news for marketing leaders, covering topics such as brand strategy, social media, video marketing, and more. Companies can post press releases on Marketing Dive to share announcements with a wide audience.
Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information.
Welcome back to another episode of The Barber's Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week. We hope you enjoy the show! Our Hosts: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ Time stamps: 0:00 - Introduction 2:56 - Measuring the relationships between brands and AI Models 06:11 - The rise of brand refreshes over splashy ads 09:30 - Diageo's commitment to marketing investment 11:48 - Partnerships between media agencies and research firms 19:06 - Ad of the Week - CeraVe New Campaign 25:57 - Coming up next week In The News Links: Measuring the relationship between brands in AI models and market share Source: WARC Link: https://www.warc.com/content/feed/tom-roach-measuring-the-relationship-between-brands-in-ai-models-and-market-share/en-GB/9684 Why marketers keep refreshing brands instead of betting on splashy ads Source: Marketing Dive - Opinion Piece Link: https://www.marketingdive.com/news/companies-rebranding-in-2024/719804/ Diageo commits to ‘strong' marketing investment as efficiency improves Source: Marketing Week Link: https://www.marketingweek.com/diageo-strong-marketing-investment-efficiency/ Omnicom Media Group strikes a deal with a top marketing research body Source: More About Advertising Link: https://www.moreaboutadvertising.com/2024/07/omnicom-media-group-strikes-deal-with-top-marketing-research-body/ Marketing Moment: A marketing Case study Alka Seltzer Plop Plop Fizz Fizz Background In the 60's Alka-Seltzer was suffering from poor reputation with younger buyers They associated the product with over-indugence Needed a new strategy to revitalize sales Hired Tinker & Partners Previous campaigns focused on speed of relief - no matter what shape your stomach is in Insight Mary Wells AE caught wind that two tablets were better than one and came up with the now infamous Plop Plop Fizz Fizz campaign Added the jingle, suggested how to use the product with Plop Plop (2 tablets) Result Sales nearly doubled overnight About Mary Later became the first woman to own and run a major nationa ad agency (came up with the I love NY slogan) Wells Rich Green and first female CEO of a NYSE listed company Ad of the week: CeraVe takes on soap operas in new genre-spoofing campaign Video: https://www.youtube.com/watch?v=JNNwE-GZC_A CeraVe launches a dramatic new campaign today (July 15) for its Hydrating Facial Cleanser, featuring video content, influencer marketing, and a mobile tour focused on skincare education, as shared with Marketing Dive. The campaign includes a two-minute “Cleanse Like a Derm” video starring actress Xochitl Gomez. The storyline, full of soap opera clichés like overacting, frosted lenses, and doppelgangers, revolves around a family whose CeraVe has been replaced by bar soap. Media placements will span digital, social, and streaming platforms. Fresh from a big win at Cannes, the L'Oreal brand continues to push creative boundaries. This latest initiative partners with 30 influencers to create soap opera-inspired content and kicks off a mobile tour with stops in New York, Chicago, Nashville, and Atlanta, featuring games, photo ops, and expert skincare advice.
So much news, so little time: John and Glen unravel Colorado's new Artificial Intelligence Act, Apple's hookup with OpenAI to fuel its own systems and the apparent unraveling of Visa/Mastercard's merchant settlement. Plus, watching Siri age in warp speed. Links related to this episode: Law Firm Mayer Brown's synopsis of Colorado's AI Act: https://www.mayerbrown.com/en/insights/publications/2024/06/colorado-governor-signs-comprehensive-ai-bill Colorado Public Radio's take on the state law: https://www.cpr.org/2024/06/17/colorado-artificial-intelligence-law-implementation-ramifications/ Javelin Research on the imperiled Visa/Mastercard settlement: https://www.paymentsjournal.com/visa-mastercard-settlement-unlikely-to-be-approved/ Marketing Dive summarizes Apple Intelligence and the OpenAI link: https://www.marketingdive.com/news/apple-intelligence-ai-openai-chatgpt-partnership-wwdc/718539/ The BBC's view from overseas (including Elon's disses): https://www.bbc.com/news/articles/c4nn5mejl89o Tim Cook interviewed by Marques Brownlee: https://www.youtube.com/watch?v=pMX2cQdPubk Check out BIG's AI Development offerings, enabling credit unions to streamline operations, amplify member experiences and capture new opportunities in the digital financial landscape. https://www.big-fintech.com/Products-Services/AI-Development Find us on X and BlueSky at @bigfintech, @jbfintech and @154Advisors (same handles for both) You can also follow us on LinkedIn: https://www.linkedin.com/company/best-innovation-group/ https://www.linkedin.com/in/jbfintech/ https://www.linkedin.com/in/glensarvady/
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma e Biotech world.## The healthcare industry is facing various challenges, including nursing homes suing to block a staffing mandate, healthcare organizations not being prepared for cyberattacks, the impact of Ascension's cyberattack, and a house committee targeting healthcare consolidation. Trends in addressing social determinants of health and site-neutral payments are also discussed. A report shows that over a third of healthcare organizations lack a cyberattack contingency plan. Stay informed on healthcare news and trends through the Healthcare Dive newsletter.## Data-driven marketing strategies are crucial for success in today's competitive landscape. Marketers are using data to optimize campaigns and gain insights into consumer behavior. Examples include Pop-Tarts Bites using data to improve ad recall and engagement rates. Legacy media investing in connected TV, retail media convergence, the impact of cookie deprecation on marketing strategies, and the latest trends in marketing data are also covered. Marketing Dive delivers this content to subscribers as part of their newsletter subscription.## AstraZeneca aims to expand its cancer drug sales, while Pfizer and Lilly enter the direct-to-consumer market online. The European Commission declines to revoke approval of PTC Duchenne drug, calling for a new review. Amgen's drug for tough-to-treat lung cancer receives FDA approval, and Regeneron faces new biosimilar threats. An AI biotech has laid off staff, with companies focusing on immune disease research and treatments. Moderna wins a patent dispute, Walgreens and CVS rethink their pharmacy business, and weight-loss drug shortages affect patients. Biopharma Dive provides news and insights on biotech and pharma trends.## AstraZeneca plans to achieve $80 billion in annual revenue by 2030, launching 20 new drugs before the end of the decade. Bio lays off 30 employees as Congress moves forward with the Biosecure Act. Lilly signs a potential $1.1 billion deal with Aktis Oncology for radiopharmaceuticals, GSK's long-acting asthma drug shows positive results in Phase III trials, FDA approves interchangeable biosimilars to Regeneron's Eylea, strong Phase III data for Dupixent by Sanofi and Regeneron, and AltruBio raises $225 million in Series B funding.## AstraZeneca invests $1.5 billion in an antibody-drug conjugate (ADC) manufacturing plant in Singapore. The global market for GLP-1 receptor agonists is projected to reach $125 billion by 2033. Gilead highlights positive results for a liver disease drug, while Rapport Therapeutics and Telix Pharma file for IPOs. Sino Biological offers recombinant cytokines for cell culture research. Bayer announces 1,500 layoffs as part of a company overhaul.## Humana CEO Bruce Broussard steps down on July 1, with current COO Jim Rechtin taking over. Inpatient admissions boost revenue for for-profit providers in Q1. The US increases tariffs on medical products from China to boost domestic production. Black Basta ransomware targets critical infrastructure providers, causing concern among authorities.## Bayer undergoes layoffs as part of a company shake-up led by CEO Bill Anderson. FogPharma and ArtBio collaborate on designing a new radiopharma drug. Sands Capital raises a $555 million fund for biotech 'crossover' investing.## Big pharma companies pledge $2.16 billion in investments in France to boost global manufacturing and research capabilities. Interest grows in cancer vaccines as a potential breakthrough in immunotherapy.## Ascension confirms a ransomware attack leaving its computer systems offline. Insurers see elevated utilization in Q1 with minimal financial impact from cyberattacks.## The biotech industry sees a surge in cell and gene therapy technologies with biosimilar uptake showing mixed results. Novartis' biosimilar sales grow while Boehringer Ingelheim's biosi
Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, Reporter for Marketing Dive about the misstep with the Apple iPad campaign, Amazon's ad business, Bacardi's new ad campaign, and more. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive about banning TikTok, internet cookies, Sprite's new Chill soda. Hosted on Acast. See acast.com/privacy for more information.
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world.The FDA has posted guidance on cybersecurity for medical device companies seeking authorization for new devices. Mass General Brigham is collaborating with the FDA to create a brain-computer interface group to address challenges facing developers of such devices. Moody's predicts that AI will expand medtech portfolios and revenue streams in the next two years. Abbott has recalled its HeartMate LVAD communication system due to reported injuries linked to the device malfunctioning. 3M has named William Brown as CEO, replacing Michael Roman. The medical device industry is seeing a trend towards incorporating AI and digital health technologies.The FDA has raised safety concerns about early patient deaths in those treated with Bristol Myers Squibb's Abecma and Johnson & Johnson's Carvykti ahead of an advisory committee meeting. In other news, the Alabama Supreme Court's ruling on in vitro fertilization has caused political blowback and uncertainty in the market. Additionally, Lilly has made its weight-loss drug Zepbound available through Amazon Pharmacy, and Ionis' antisense molecule has shown positive results in a Phase II trial for liver disease. Novartis has acquired IFM Due in a deal potentially worth $835 million, and the FDA is questioning the benefit-risk profile of Geron's MDS candidate.Heinz is launching a campaign to promote gravy as more than just a holiday condiment, leveraging its iconic status to encourage consumers to use gravy like they use ketchup. "Godzilla x Kong" has released Roblox's first immersive movie trailer, allowing players to be swept into a virtual game after watching a 2D teaser. Meta announced updates to Advantage+ and shopping ads, while Barkley and OKRP have merged to create a "big indie" agency. Marketing Dive provides insights into news and trends shaping the marketing and advertising industry, covering topics such as marketing technology, social media, video marketing, analytics, and more.
Nadia and Rob get wonky with labor rules for gig workers and get jealous about a great idea from The North Face. Then, Rob hosts Call For Culture CEO Angela R. Howard to talk about how companies can look outside of themselves to see what is coming in workplace culture and how HR should be thinking about its role in cultural transformation. Then, Nadia rants about companies pulling back on paying for employees' weight loss drugs and Rob raves about Wolverine's "Woman-made" campaign. Learn more about the articles mentioned: Businesses escalate fight against Biden rule on gig worker pay | The Washington Post | https://www.washingtonpost.com/business/2024/03/05/gig-workers-pay-rules-lawsuit/ Gen Z-approved clothing giant The North Face is offering customers 20% off if they take a racial inclusion course | Yahoo! Finance | https://finance.yahoo.com/news/gen-z-approved-clothing-giant-121449507.html Wolverine works to put ‘woman-made' in the dictionary | Marketing Dive | https://www.marketingdive.com/news/wolverine-woman-made-campaign-inclusive-purpose-campaign/709158/ Learn more about Call for Culture https://callforculture.com/ Connect with Angela R. Howard on LinkedIn: https://www.linkedin.com/in/angelarhowardconsulting/ Hosted by Nadia Butt and Rob Hadley. To learn more about Ramadan America visit https://www.ramadanamerica.com/ Produced by Rifelion Media. Contact us: inclusivecollective@rifelion.com Find episode transcripts here: https://drive.google.com/drive/folders/1nqh7hCZOp7EQc6SekaYmT2QHqCvjsYdH?usp=sharing For advertising opportunities please email PodcastPartnerships@Studio71us.com Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: https://bit.ly/InclusiveCollective If you like the show, telling a friend about it would be amazing! You can text, email, Tweet, or send this link to a friend: https://bit.ly/InclusiveCollective Learn more about your ad choices. Visit podcastchoices.com/adchoices
Good morning from Pharma and Biotech Daily: the podcast that gives you only what's important to hear in Pharma and Biotech world.UnitedHealth is facing an antitrust probe by the DOJ regarding potential anticompetitive effects. Despite challenges like high labor costs, UHS, a hospital operator, saw revenue growth in 2023. Veradigm is set to delist after missing a Nasdaq deadline. Nurse leaders report burnout and turnover in their roles. A ransomware attack at an urgent care provider may have exposed personal information of over 516,000 people. Healthcare Dive provides insights for healthcare leaders, including articles on AI implementation, social determinants of health, and healthcare data breaches, covering a wide range of topics such as hospitals, payers, health IT, government policies, finances, medical groups, and telehealth. Healthcare Dive is operated by Industry Dive, providing journalism and insights for decision-makers in competitive industries.Viatris pays $350 million to acquire two drugs from Idorsia for heart attacks and lupus in phase 3 testing. Ginkgo acquires gene editing tools through the buyout of Proof Diagnostics, founded by Feng Zhang. Incannex reports that psilocybin therapy reduced anxiety in a small study. Women's health company Obseva plans to wind down operations and lay off staff. Viking's obesity drug showed promising results in a phase 2 trial, potentially rivaling drugs from Eli Lilly and Novo Nordisk. The rise of obesity drug treatments is reshaping the pharma industry with significant advancements and changes, as companies make strategic moves to enhance their portfolios and address unmet medical needs.Gatorade has unveiled Gatorade Water, their first unflavored water product, with a digital-heavy marketing campaign focused on wellness. Estee Lauder's marketing mix modeling use was discussed at the eTail Palm Springs conference, showcasing their balance between brand and performance marketing. Dick's Sporting Goods has enlisted Kathryn Hahn and Will Arnett for an ad campaign highlighting e-commerce convenience. Food and beverage brands are putting a modern spin on retro packaging to appeal to consumers' emotions. Mod Op has acquired RTO+P for more creative firepower in a competitive market. Marketing Dive explores mobile messaging's influence on consumer behavior in 2024, as well as upcoming events and industry news.The recent awarding of Johnson & Johnson's Dr. Paul Janssen Award for Biomedical Research to MIT professor and Moderna co-founder Robert Langer is discussed in the text, recognizing his impactful innovations in drug delivery. Langer's work in nanoparticle drug delivery has led to advancements in biopharma, particularly in the technology behind mRNA vaccines. The text also highlights Langer's role as a scientific advisor to a new CRO aiming to improve clinical trials through technology. Additionally, it addresses the staffing challenges faced by CROs since the pandemic and explores strategies for retaining talent in the research industry, emphasizing the importance of adapting to new technologies and approaches to enhance efficiency in clinical trials and improve patient care.
When you have a service to sell, you have a need for someone to buy. In this episode of Straight Talk!, business coach Dean Mercado describes how to revolutionize marketing by diving into the three key stages of the buyer's journey, understanding the mindset of potential clients, and how to use this psychology to grow your company.
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in the Pharma and Biotech world. AstraZeneca, the pharmaceutical company, recently had its day in court regarding a potential injunction on the Medicare drug pricing law. The outcome of the hearing will have significant implications for the healthcare industry. Meanwhile, Vertex Pharmaceuticals' non-opioid pain drug failed to outperform Vicodin in clinical trials, but experts believe that more can be done to develop effective non-opioid pain medications. In other news, a study has found that the Inflation Reduction Act's drug price negotiation program will have only a modest impact on global biopharma revenues and is unlikely to result in significant cuts to research and development. Sanofi reported a $600 million net loss in Q4 2023 due to various factors, despite strong sales of its blockbuster drug Dupixent. Additionally, Roche's 2024 strategy aims to combat low growth through pipeline cuts and mergers and acquisitions. Daiichi Sankyo has raised its sales forecast for Enhertu due to non-US growth, and the FDA Commissioner has highlighted adcomm reform, funding, and AI as priorities for the agency.Moving on to other industries, Pepsi is generating excitement for the Super Bowl with its "Get Wild" campaign for Pepsi Wild Cherry. Gatorade, another brand under PepsiCo, is launching a free membership platform to fuel its digital transformation. Jif, the peanut butter brand, is tackling "celery neglect" on game day by offering free peanut butter through a tie-up with Gopuff. In social media news, CEOs faced tough questions about child protection in a Senate session, with senators arguing that social platforms need to do more to protect young users. Advertiser Perceptions' Erin Firneno advises media companies on how to communicate brand momentum in 2024. The Super Bowl LVIII ads are being tracked, with reveals from Michelob Ultra and Paramount+, and teasers from Uber and Nyx. Google, CrowdStrike, and State Farm will also be returning with ads. Lastly, Marketing Dive's daily newsletter offers insights and news for marketing leaders.In the field of research, BioIVT is a leading provider of control matrices, offering biofluids, tissues, and matrices from commercial animals for research purposes. These biospecimens undergo strict quality control measures to enhance assay sensitivity. BioIVT offers a wide range of control matrices, including serum, cerebrospinal fluid (CSF), ocular fluid, and various tissues. These samples can be shipped fresh, cold, or frozen to ensure reliability and quality. Additionally, BioIVT provides matrices from commercial animals.Thank you for listening to Pharma and Biotech daily. Stay tuned for more important updates in the world of Pharma and Biotech.
Good morning from Pharma and Biotech daily: the podcast that gives you only what's important to hear in Pharma and Biotech world. Today we have a packed episode with news from the healthcare industry. Let's dive in.Integra is set to acquire J&J's Acclarent for $275 million, making them a market leader in ENT procedures. Illumina is divesting its acquisition, Grail, following orders from regulators. Zimvie has received clearance for its spinal fixation system through a collaboration with Brainlab. Crispr Therapeutics and Vertex Pharmaceuticals have developed a sickle cell disease therapy using Crispr technology. Heart device makers are investing in left atrial appendage closure as a potential $6 billion market by 2030. Activist investor Engaged Capital has taken a stake in Nevro.Pfizer is planning to deepen its cost cuts after sales forecasts missed expectations. Vertex Pharmaceuticals is building a case for a non-opioid pain drug. Doctors at the ASH meeting have praised new sickle cell gene therapies. Biotech mergers and acquisitions are picking back up, with Astrazeneca's acquisition of Icosavax being the first large buyout of a vaccine developer since GSK's purchase of Affinivax. Tome Biosciences has debuted with $213 million in funding.Centene attempted to ease concerns about the potential overhaul of the ACA. KKR is reportedly in talks to buy a stake in Cotiviti. Google has revealed new generative AI models for healthcare called MedLM. Cerner is expected to be a growth story for Oracle after this fiscal year. There have been reports of hackers having access to patient information in a cyberattack on a New York hospital.Pfizer's stock price dropped after providing its full-year 2024 guidance. Johnson & Johnson and Genmab released data from a phase III study of their darzalex faspro-based quadruplet therapy. The FDA has created the Genetic Metabolic Diseases Advisory Committee. Biopharma companies are shifting their advertising budgets away from Xplus. South Africa is moving towards greater local biopharmaceutical production.AstraZeneca is set to acquire vaccine maker Icosavax. The FTC has led Sanofi to terminate a drug research deal with Maze Therapeutics. Editas presented its gene therapy for sickle cell disease at the ASH23 conference. Tome Biosciences has debuted with $213 million in funding. Bristol Myers Squibb has paid SystImmune $800 million in a deal involving ADCs. AbbVie's Humira leads ICER's list of "unsupported" price hikes. Pfizer presented new data at the ASH conference.Bristol Myers Squibb has acquired the rights to develop SystImmune's bi-specific ADC. Pfizer's acquisition of Seagen has cleared regulatory hurdles. Sanofi has dropped its acquisition of Maze Therapeutics' Pompe disease drug. AstraZeneca has entered the RSV vaccine market with its purchase of Icosavax. Sino Biological has developed three HEK293 expression-based platforms.The Daily Dive newsletter from Marketing Dive highlights several key stories. Oscar Mayer and Mint Mobile are teaming up for a national campaign called "A Side of Bacon." Frito-Lay is reaffirming its commitment to diverse creators with a new campaign called "My Joy." IPG Mediabrands has struck a deal with Amazon for ad-supported streaming. The newsletter also includes an opinion piece on retail media networks and an upcoming virtual event on generative AI in marketing.The pharmaceutical industry is preparing for upcoming changes and challenges. The cost of medicine is expected to be a major debate point in the 2024 presidential election. Bristol Myers Squibb's Chief Commercial Officer discusses the industry's shifting approach. The article includes sponsored content from AstraZeneca, highlighting their expansion in blood cancer care. The text concludes with links to other resources and press releases.And that's all for today's episode. Stay tuned for more important news from the Pharma and Biotech world. Goodbye!
Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Senior Reporter of Marketing Dive, about brand activism, the new Doritos marketing campaign, and Amazon retail media. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Barbara Kahn and Dr. Americus Reed speak with Chris Kelly, a reporter with Marketing Dive, about popular Halloween marketing campaigns, including Ikea, Burger King, and Jack In The Box. Hosted on Acast. See acast.com/privacy for more information.
Wharton's Barbara Kahn and Dr. Americus Reed speak with Peter Adams, Sr. Reporter with Marketing Dive, about some of the top marketing stories of the week including: New York Fashion Week, Heineken teaming up with the gaming industry, the latest with JC Penny, and more. Hosted on Acast. See acast.com/privacy for more information.
Good morning from Pharma and Biotech Daily: the podcast that gives you only what's important to hear in the Pharma and Biotech world. Cigna will exit the ACA exchanges in Missouri and Kansas in 2024, reversing its plans to expand its presence on the exchanges last year. A Texas judge has ruled to vacate regulations related to the No Surprises Act, prompting the CMS to pause federal disputes. A new study shows that mental health service utilization and spending increased during the pandemic, with telehealth options helping meet the demand. The Mayo Clinic has commercialized its supply chain services, bringing in revenue and driving savings. Shared savings ACOs saved Medicare $1.8 billion in 2022, with tensions between payers and providers continuing to escalate. Boston Scientific's PFA device has met its primary endpoint in a clinical trial for AFib treatment, potentially capturing a significant portion of the market. Danaher will acquire antibody supplier Abcam for $5.7 billion, expanding its presence in the protein consumables market. The US government has signed a consent decree requiring the EPA to finalize an ethylene oxide rule by March. Medtronic's renal denervation device faced setbacks at an FDA panel meeting. Zimmer Biomet assures investors that it is "business as usual" despite a sudden CEO change.The FTC has pulled back on its legal challenge to Amgen's bid for Horizon, indicating a potential settlement. Danaher is set to acquire Abcam for $5.7 billion, expanding its ownership of research tools. Bayer reports positive early data for its Parkinson's cell therapy. Biotech IPOs decline, with fewer companies going public. The migraine treatment market remains competitive, with Pfizer receiving FDA approval for a nasal spray version of Nurtec. Drug pricing in the US continues to rise, as does the cost of gene therapies.BridgeBio Pharmaceuticals announces positive results from a late-stage trial of Acoramidis for ATTR-CM. Astrazeneca sues the Biden administration over drug price negotiation policies. The FTC temporarily withdraws its challenge to the Amgen-Horizon merger. Novartis abandons an antibody for pancreatic cancer. Jubilant Biosys positions itself as a trusted partner for comprehensive CRDMO services. Merck and Eisai drop a Phase III trial of their combination therapy Keytruda-Lenvima.Buffalo Wild Wings unveils a new CGI mascot as part of its creative refresh. The NFL launches a kickoff campaign spoofing scripted rumors. Pernod Ricard North America appoints Colin Kavanagh as its new CMO. Gen Z is more accepting of targeted ads, according to a new study. Marketing Dive releases a playbook featuring winning campaigns for lead generation.This concludes today's episode of Pharma and Biotech Daily, bringing you the most important news in the industry. Stay tuned for more updates, and have a great day!
Let's talk about five marketing stats that reflect on the first half of 2023. We'll talk about measurement uncertainty, budget changes and platform shifts along with YouTube vs. TikTok and Gen Z & Millenial consumers. Read the full article from Marketing Dive here: https://www.marketingdive.com/news/marketing-data-2023/653372/ Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/ Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/
The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise's early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group's offerings (48:00) Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn & VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”Roblox
Thanks to Kerv for sponsoring this episode. To see Kerv's technology at work, check out Peacock's MustShop TV. If you'll be on the Cote d'Azur next month. The New Attention Economy, presented by Kerv, will have speakers from the Financial Times, Uber, Paramount, Havas and more. Let's talk ‘Active Attention' Economy at Cannes Join us for three days of exclusive thoughtful conversations and cocktails with the industry's best to discuss the Attention Economy and the future of publishing, streaming, AI & creativity. Register here. Last week, I traveled to Washington DC to record a podcast with Sean Griffey, CEO of Industry Dive. I've known Sean and Industry Dive a while, mostly because two of its 33 publications – Marketing Dive and Retail Dive – were in areas in which my previous companies had publications. Sean was also the rare media CEO who would come onto my podcast and not rattle off a bunch of talking points. The big numbers he talked about weren't Facebook video views of ComScore uniques ginned up through traffic assignment schemes. He spoke about revenue and, imagine, EBITDA. Industry Dive went on to be bought not once but twice. First in a transaction to growth equity firm Falfurrias Capital in 2019 and then last year in a deal to events giant Informa last year that Axios reported put an enterprise value on Industry Dive of $525 million. That would make Industry Dive's value at over two Vices and five BuzzFeeds. What Industry Dive got right is something I covered after the Informa deal. I was long impressed by Sean and Industry Dive's management ability to stay focused and disciplined in their business model. It helped that Industry Dive didn't raise venture capital. Constraints can be good. It meant focusing on what was working, notably newsletters and being good at putting first-party data to use for B2B marketers. In B2B, the pull to do events – have you signed up for The Rebooting's Cannes events yet? – is strong. That's because B2B doesn't have advertisers per se, but marketers. And B2B marketers serve to get their sales teams prospects. That leads many B2B publications to go heavily to events. Industry Dive skipped events because it was very good at building publications in high value industries with tons of regulation and tech-driven change and acting as a critical marketing partner. That isn't revolutionary. But it's hard to execute. Another aspect that impressed me about what Industry Dive did was it executed its playbook not once but across multiple industries. It didn't wait until it perfected its playbook in one industry, because as Sean told me, you will perpetually put it off because you'll never feel like you've gotten there. Building a leading publication in a single industry is hard but also has a fairly low ceiling, if you're trying to build a big company. (I tend to think more people should be OK building a great company that's smaller and skip the lure of massive exits.) Industry Dive was able to pull that off. And finally, I think there's something to be said about how Sean and his team went about building their work without all the PR nonsense. I hope of the many things that are left behind from the previous era, it's the out of whack ratio between sizzle and steak. Fake it till you make it always struck me as a terrible strategy. Ask Ozy.
This week on Trust Relations: The Podcast, April and Hamish are sharing advice for brands navigating an uncertain global economy. First, they chat about a recent survey from Advertiser Perceptions which reported that 38% of marketers are shifting focus this year from customer acquisition to loyalty programs. Together, April and Hamish weigh in on this marketing conundrum, with the pros and cons for brands seeking to remain profitable. The Campaign Analysis segment features a creative activation from Behr Paint, with an in-depth analysis of the company's successful “To DIY For” campaign on TikTok. MARKETING CONUNDRUM: Should your brand be emphasizing acquisition in the current economy, or shift focus to loyalty? Read the survey in Marketing Dive: https://www.marketingdive.com/news/marketing-budgets-optimism-inflation-economy/642512/ CAMPAIGN ANALYSIS: Read about how Behr Paint connects with millennial homeowners on TikTok: https://www.marketingdive.com/news/behr-paint-diy-marketing-millennial-homeowners-tiktok/642499/#:~:text=As%20more%20millennials%20buy%20homes,increase%20its%20followers%20by%2066%25. COMMUNICATIONS BUZZWORDS: Hamish: fructify (v.) A: putative (adj.) CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/Sound effects obtained from https://www.zapsplat.com.
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including the impact of the SVB collapse on marketing, the MLS partnership with TikTok, Miller Lite's most recent campaign, and more. Hosted on Acast. See acast.com/privacy for more information.
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover!
Almost two-thirds of consumers ages 18 to 40 say ads are disruptive and annoying, while 54% say they don't spend any time watching television with advertising, according to a study by Marketing Dive. The survey found that 73% of younger consumers trust product reviews from “a person that seems like them,” while 62% trust the recommendations of people who follow the same creators. This yearning for authenticity makes influencer marketing an important tool for brands that seek to cut through ad clutter. 50 million creators advertise products worldwide and more brands are shifting from hiring big creators with huge audiences, to finding micro and nano influencers to target niche products and advertise their products in a more organic way.In this episode I sat down with Alessandra Angelini, CEO and cofounder of Influur, a marketplace that makes it easy for brands and influencers to connect and work together, to talk about influencer marketing, the latest marketing trends and how brands can benefit from working with influencers.From news to social media entrepreneurBefore becoming an entrepreneur, Alessandra worked at CNN alongside her now cofounder Paola Coleman as part of the breaking news team. They were both used to contacting presidents, heads of state and various public figures without difficulty so that they could be interviewed on CNN programs. However, both were surprised to realize that it was not so easy to contact influencers. For the duo, it was an "aha!" moment. In the creative world, influencers don't have LinkedIn or a professional platform to monetize their work. This realization led Alessandra to join forces with her cofounders and take the leap to launch a platform that would allow brands and influencers to easily connect and monetize their collaborations. Listen to this episode of Crossing Borders to find out how the four Influur cofounders met, and how they went from an idea to building a working marketplace for the creator economy.When your customers become your investorsFundraising is fundamentally a relationship game, and to Alessandra, a personal one. She is building a community and looks for investors who not only want to generate a financial return, but also add real value to her company. Some of Influur's own customers - the influencers - became some of their first investors. Talk about the perfect brand ambassadors!Although Influur is changing the way influencers make money and the way new creators can grow on social media, brands are the ones having their own "aha!" moments with the realization that partnering with influencers has a stronger ROI than paid ads. Listen to this episode to find out how Alessandra started her fundraising journey from doing a spreadsheet to having top celebrities like Sofia Vergara and Thalia in the investment team.Outline of this episode[01:10] - Introduction to Alessandra[01:29] - About Influur[02:17] - The world of influencers[04:36] - Alessandra's background[07:06] - Meeting her co founders[08:04] - Finding a problem[12:28] - From idea to launching a startup[13:55] - Fundraising[19:47] - Why should brands invest in influencer marketing?[23:10] - Alessandra's favorites podcasts and books[24:27] - Advice to a younger AlessandraResources and people mentioned:Alessandra AngeliniValeria AngeliniPaola ColemanFefi OliveiraInfluurHoward Schultz MasterclassBob Iger MasterclassSara Blakely MasterclassZero to One by Peter ThielThe Subtle Art of Not Giving a F*ck by Mark Manson
Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer!
In the relationship between people and technology, which side is really transforming the other? It is a question that Jordan Rost, Head of Ad Marketing at the streaming provider Roku, Inc., has been exploring throughout his career. Tune in to hear Jordan's thoughts on how marketers are adapting to new technologies in the TV space and why some traditional TV advertising practices have remained relevant during the streaming revolution.Tune in to learn:Jordan's thoughts on the modern day marketing leader (06:10) How TV marketing has adapted to the streaming world (10:40)Jordan's take on the state of marketing and advertising (25:20) What is the future of TV (41:45)Mentions:“WPP partners with Epic Games to boost metaverse offering” (Marketing Dive article, 05/05/22)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise's early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.Tune in to learn:How Eric entered the sports marketing field (6:00) How to raise brand awareness in a city full of brands (17:50) The future of sports marketing (32:50) About Foley Entertainment Group's offerings (48:00)Mentions:Henderson Silver KnightsVegas Knight HawksCity National ArenaLifeguard ArenaDollar Loan CenterBlack Walnut Inn & VineyardHotel Les MarsHotel CalifornianWhitefish Mountain ResortRock Creek Cattle Company“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by DreLe Castle Vania - John Wick Mode“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)“Hard Knocks”“Behind the B”“The Last Dance”“Man in the Arena: Tom Brady”“Formula 1: Drive to Survive”RobloxMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next!
Our RedPeg Pulse Newsletter roundtable discussion is back to talk about some of our favorite trends heading into the rest of 2022. Show Links: - What Will Sustainable Events Look Like in 2022? 7 Event Pros Share Their Efforts to Keep Gatherings Green Amid COVID-19 (BizBash) - HP CONTINUES ENVIRONMENTAL EFFORTS WITH TREE-GROWING CAMPAIGN (Ad Age)- JACKSON HOLE'S UNIQUE HIKING BOOTS LEAVE FOOTPRINTS WITH AN IMPORTANT MESSAGE (Ad Age)- Oreo Cakesters Is Taking Over the Last Blockbuster as a Nod to 2000s Nostalgia (Adweek)- Why Marketers Might Never Move Past '90s Nostalgia (Adweek) - OSCAR MAYER GETS IN YOUR FACE WITH A BEAUTY-INSPIRED BOLOGNA MASK (Ad Age)- Campbell's teams with experiential toy company Camp on candles, activity guides (Marketing Dive)
Happy 2022! A little late is better than never, right? In today's episode we're covering major business and tech headlines that you NEED to know. Let's go! This week's news: ⭐️ Google is discontinuing its legacy free G Suite tier (9to5Google) ⭐️ YouTube doubling down on creator-generated content (Deadline) ⭐️ Become Marriott's TikTok ambassador (Marketing Dive) ⭐️ Twitter's inspiring new campaign (Fast Company) ⭐️ Chicken soup candles? Yep. (Marketing Dive) ⭐️ Netflix raises prices (CNBC) Keep up with the Working Girl Talk Community on Instagram 5G explained segment sources: ( yes, it's that complex!) CNN - https://www.cnn.com/2022/01/19/tech/airlines-5g-flights-canceled-explainer/index.html The Verge - https://www.theverge.com/2022/1/18/22890080/5g-flight-cancel-att-verizon-c-band-emirates-air-india-ana-japan NBC News - https://www.nbcnews.com/science/science-news/are-airlines-squaring-wireless-companies-5g-rcna12630 NY Post - https://nypost.com/2022/01/21/us-airlines-will-likely-avoid-future-5g-chaos-ceos-say/ Verizon - https://www.verizon.com/business/resources/factsheets/verizon-c-band-spectrum-auction-frequently-asked-questions/ PCMag - https://www.pcmag.com/news/what-is-c-band ZDNet - https://www.zdnet.com/article/at-ts-oft-delayed-c-band-5g-services-go-live-in-eight-cities/ Fierce Wireless - https://www.fiercewireless.com/regulatory/do-something-useful-spectrum-auction-proceeds-lowenstein
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse.
Today I'll be looking through some items I found around the web that I think will be of interest from search console tips to top marketing campaigns on 2021. Tomorrow I'll have a recap of the SEOs & DEVs video with Michael King from iPullRank - I just didn't have a chance to go through the whole video today.If you have multiple properties in search console, http https domain etc., it's fine according to John Mueller in response to a Reddit thread.I think it's actually good to have them, you'd be surprised what you end up finding and it's better to have them to ensure you don't have any potential old data around.https://www.reddit.com/r/SEO/comments/s30xqy/google_search_console_properties/Page indexed without content in Search Console? Might just be a server related issue. John Mueller chimes in again on Reddit that it's usually an empty page that's returned when you get this error. I'd suggest also to try crawling your site with screaming frog and turn on save html as well as render html, and see if there's any issues going on there. My guess is they've got a low end host that's restricting bandwidth usage even from Googlebot.https://www.reddit.com/r/TechSEO/comments/s22dxn/confused_about_new_coverage_warning_help/Have you had your site's non secure version get indexed instead of the fully secure one? This question was posed on Twitter - and it looks as though sometimes Google will index both versions, and as long as you are properly 301'ing the domains, it will settle down over time and won't cause any issues, so long as the redirect is done properly. It looks like this can sometimes happen if you have a large number of links coming into the non secure version, but Google will understand, so not much to worry about.https://twitter.com/ChrisNicholsSEO/status/1481732282629165059Matt Southern put together a nice article on the reasons that Google can't provide details about core algorithm updates. There are a lot of quotes from various folks at Google including John Mueller, Martin Splitt, and Gary Illyes. Their hands are actually pretty tied, but a real takeaway is this: “write good content, don't buy links”There's also no penalty for a site during a core update, rather a re-optimization and improvement for other sites that are just doing a better job.https://www.searchenginejournal.com/google-cant-provide-details-about-core-algorithm-updates/432651/Want some inspiration in marketing campaigns? Marketing Dive put out a last last month of the best marketing campaigns on 2021. To give a few overviews:Chipotle entered the metaverse with a virtual maze and $1 million in free burritos.Wendy's transformed into Morty's of Rick and MortyTide did a large push for reduction of greenhouse gasses with their $TurnToCold campaignBurger Kings leveraged NFTsStarbucks leveraged TikTokhttps://www.marketingdive.com/news/best-marketing-campaigns-2021/611068/
Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City' reboot with own parody ad; and Marketing campaigns that struck a chord in 2021!
Marketing Matter's Annual Black Friday Special! Guests Include: Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions
Hey All! Season 3 is on the horizon. We'll most likely start it in January. There have been a few changes. Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures. Our NEW co-host is Olivia Sisinni, my designer and colleague over at Goldstein Media. Olivia is amazing and has so much knowledge to share. We are on a podcast network now! Yes, we've made the "Big Time!" LOL. Jason Falls, the maven of influencer marketing and digital marketing, has created Marketing Podcast Network, and we're so glad to be a part of it. The new site is hosted over at Podpages and is live at DigitalMarketingDive.com so be sure to check it out! While you wait, please go back and listen/re-listen to Season 2 of DMD, right here, and listen to Season 1 over at Anchor.fm. Talk soon! Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey All! Season 3 is on the horizon. We'll most likely start it in January. There have been a few changes. Shannon McGill is no longer the co-host! She's still the most awesome person in the whole world, but she's off on new adventures. Our NEW co-host is Olivia Sisinni, my designer and colleague over at Goldstein Media. Olivia is amazing and has so much knowledge to share. We are on a podcast network now! Yes, we've made the "Big Time!" LOL. Jason Falls, the maven of influencer marketing and digital marketing, has created Marketing Podcast Network, and we're so glad to be a part of it. The new site is hosted over at Podpages and is live at DigitalMarketingDive.com so be sure to check it out! While you wait, please go back and listen/re-listen to Season 2 of DMD, right here, and listen to Season 1 over at Anchor.fm. Talk soon! Learn more about your ad choices. Visit megaphone.fm/adchoices
TakeawaysNeither here nor there Last week our team talked about minimalism, which resulted in a tangential (a stretch, we'll admit) conversation about Wes Anderson movies. Stephanie was to watch Moonrise Kingdom, and Chase was assigned to watch The Grand Budapest Hotel.Both reported on this episode offering positive remarks for the cinematography, yet a skeptical outlook on the quirky style.A little inspiration from industries outside of healthcareThe Effie Awards are notable marketing awards that focus on effectiveness. While many awards get a bad rap for celebrating cool ideas alone, The Effies celebrate engaging campaigns that produce quantifiable results.What better way to inspire bold marketing initiatives in the health industry than to look at what's working in other sectors? Each member of our podcast team selected one Effie Award-winning campaign to talk about.Live from the LibraryStephanie selected the Chicago Public Library's campaign, "Live from the library." The campaign, born in the middle of COVID-19 shutdowns, sought to increase access to books.Live from the Library was a daily storytelling series where celebrities, Chicago residents, and others read stories to audiences on Facebook Live. The campaign featured everyone from the Obamas to Dolly Parton.In Stephanie's opinion, one of the primary drivers of success was the campaign's simplicity and the naturalness of the content for the platform. Another was that the celebrities donated their time and produced the video from home. So, overall, the campaign cost was extremely low.High-profile influencers may be willing to do similar 'pro-Bono work for health systems, provided health system marketers produce simple concepts that support the common good."Escape Mountain," Ski-Doo. Chase's favorite campaign was "Escape Mountain" by snowmobile brand Ski-Doo. To engage with a new generation of snowmobilers, the brand launched the three-part reality TV series.In the series, participants were dropped in the middle of nowhere on a mountain with GPS coordinates. They then navigated their way back to civilization through a series of clues and Ski-Doo products.Together, the three 15-minute videos collected 5 million views. The case study did not indicate whether or not the views were organic or paid.Our team discussed the merit of paid media impressions and views and agreed that this metric is insufficient to gauge paid media performance. "The beauty of no artificial preservatives," Burger King (aka Moldy Whopper) Chris took a different approach, bringing his favorite campaign to dispute. His pick: the Moldy Whopper Burger King campaign.The campaign sought to debunk the myth that all fast food is low quality and uses artificial preservatives by creating a time-lapse of a Burger King Whopper aging over 34 days.The case study published by Burger King and the agency that produced the work cites a 26% increase in quality ingredient perception, a 22% increase in visitation consideration, and a 14% increase in whopper sales.For many (including Chris), these results don't line up. Chris referenced a case study published to Marketing Dive demonstrating much different, less impactful results.Chris expressed that audiences who care about artificial preservatives likely were not considering the Burger King Whopper to begin with. Inversely, he predicted that the people eating at Burger King probably cared less about artificial preservatives.This campaign could be jolting enough to get people to test it out against competing products. Even if the individual doesn't become a frequent customer, they will have had heightened the consumer's brand awareness. A question from our listenersLast week we received the following question from a listener of the show.“I've observed a twist in the very competitive marketing among the four major systems in my city. There are vaccination billboards signed by all four major health systems in the area rather than the typical competitive differentiation.Would all four health systems benefit from a combined effort focused on prevention? Would their brand image improve if they collectively addressed health and well-being rather than “I'm better than you” traditional marketing?” Our response:Yes, there are many cases, like COVID-19 vaccine promotion, in which an individual system would benefit from joining a collective. In this sort of situation, you're not losing much margin or receiving a big brand lift from administering a vaccine.COVID-19 prevention is where the water gets murky on collectives between health systems. While it would be beneficial for public health, it could potentially undermine a system's ability to differentiate itself as consumers' partner in health.A good line to draw when considering collectives with other health entities is whether or not the initiative would impact patients' decisions to return to care at your system versus a competitor's system.
Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Josh Hill with guest Joe discuss the upcoming episodes with Coffey Anderson, Andy Murphy, Tyler Rich, and recap episode with Spencer Pratt. They also dissect the Crypto Resurge, Apple's photo privacy, and more…This week's marketing and advertising headlines:Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move - Marketing DiveFacebook reveals most widely viewed content in News FeedGeneral Mills is celebrating the 50th anniversary of its Monster Cereal brands - Count Chocula, Boo Berry and Franken Berry in retro-style packaging, Frute Brute and Yummy Mummy will be included in a new Monster Mash cereal that combines all five brands.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |
Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022!
In a new format for Experientially Speaking, we sat down to talk about five articles from our RedPeg Pulse newsletter that have inspired us recently, what they mean for the experiential space, and how they're shaping marketing more broadly. Cuyana's Mobile Pop-Up (Fast Company): https://www.fastcompany.com/90662408/this-luxe-pop-up-shop-looks-like-an-apple-store-but-can-be-carried-on-a-flatbed?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner&cid=eem524:524:s00:08/05/2021_fc&utm_source=newsletter&utm_medium=Compass&utm_campaign=eem524:524:s00:08/05/2021_fcGirl Scout Cookies in DC's Yards Park (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21591052/got-milk-how-this-campinspired-event-boosted-girl-scout-cookie-salesKFC's pop-up hotel (Marketing Dive): https://www.marketingdive.com/news/kfc-lets-guests-chick-in-to-themed-london-hotel/604506/Design Foundry's experiential fashion hit (BizBash): https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/21590748/get-a-peek-inside-this-new-experiential-fashion-popupHow Discord is fueling live events (BizBash): https://www.bizbash.com/event-tech-virtual/strategy/article/21578994/whats-the-deal-with-discord-how-brands-are-using-the-platform-for-events
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple, Google, Microsoft and Facebook all release amazing earnings totally almost $100 billion for the quarter. What's next for these most profitable tech companies? After finally taking suggestions from Joe and Robert, Netflix launches into physical retail. It's about time. And Spotify moves to dominate the podcast space. Will it work? Rants and raves include a shout out to Marketing Dive, YouTuber Miles Beckler, and Dax Shepard breaking down crypto. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don't want to be the next Gary V. Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.Hope you enjoy this episode.The people:Dennis Shiao on LinkedIn, Twitter, and Attention RetentionRobert Rose on Twitter, LinkedIn, and The Content Advisory Host: Ian Truscott on LinkedIn and Twitter Mentioned in this weeks episode:The Bay Area Content Marketing MeetupThe Content Corner NewsletterGenerate Sales Leads from Virtual Events book by Dennis ShiaoDennis on Content Strategy Collective Live by MarketMuseMarketing Myths by Grant LeboffThe Marketing Dive article that discusses shrinking marketing budgetsThis Old Marketing Podcast episode discussing marketing budgetsRockstar CMO:The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMRockstar CMO AdvisorsThe wonderful Piano Music is by Johnny Easton is shared under a creative commons license.
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch
On today's show, Mark and Gisela dive into the world of internet cookies, online tracking, and where a cookie-less future might take us. This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker's newsletter. You can sign up here https://bit.ly/CRemailSignUp We mentioned a blog post by David Temkin from Google, it's this one: https://blog.google/products/ads-commerce/a-more-privacy-first-web/ Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on Marketing Dive, TechCrunch, AdWeek, The Message, Vovia, Warc, The Drum, Digiday, Google's Blog, and Google Sandbox. Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.
Maybe you’re launching a product or having an event. You have social posts, emails and ads created and scheduled. It’s perfect! BUT… are you setting things up to know what drove the most traffic to your site? Don’t make this digital marketing mistake! Today, we’ll cover the most underutilized tool when it comes to link tracking. Class is in session! Google’s URL Builder. Use this as guide to start tagging links, when you're linking externally and want to track the traffic attribution. Do NOT tag internal links. Got questions? FOLLOW Working Girl Talk This Week’s News:- A new *strange* feature from Wordpress (Social Media Today)- We Work’s rebrand...again (Reuters, The New York Times)- YouTube’s in-video shopping (Social Media Today)- Kraft pulls controversial ad (Marketing Dive)
On today’s episode, we’re joined by Peter Adams, a reporter for Marketing Dive - an umbrella company of Industry Dive. Peter’s coverage includes news, updates, and cultural trends in the marketing industry and most recently has written about the industry shifts due to COVID-19, marketing amidst social movements, and generational consumer behavior. Today, Peter shares about his favorite canned coffee, what makes Marketing Dive’s daily newsletter unique, the types of stories you can pitch him, and more.
Marketing Dive has just released some research about how the pandemic has changed Gen Z shopping habits and what they miss the most. Listen to the briefing to find out. See acast.com/privacy for privacy and opt-out information.
Biz NewsWe cover important business news from last week that you need to know.Disney, Hilton, Southwest Airlines, Accor, and California’s tourism are switching up their content for Pinterest because they saw a significant amount of interest in travel this summer. Our story comes from Marketing Dive. You can also read more on our blog about creating a Pinterest strategy: https://firstunionlending.com/pinterest-your-new-go-to-marketing-tool/Listener QuestionsWe answer questions from small business owners on a wide range of topics. To submit your questions email us at podcast@firstunionlending.com, ask us anything! Is purchasing a competitor’s domain a good idea if they went out of business?How to write a marketing plan in 7 days?As a want to be entrepreneur, how do you go from wantrepreneur to entrepreneur?What’s the best advice for selling financial services to businesses in industries like hospitality, retail, and ecom?ResourcesAn article from Forbes explaining how to become an entrepreneur, read the whole thing here. Follow UsLinkedin https://www.linkedin.com/company/firstunionlending/Facebook https://www.facebook.com/firstunionPinterest https://www.pinterest.com/firstunionlend/Instagram @firstunionlending Twitter @firstunionlending Email your questions or small business stories to podcast@firstunionlending.comfirstunionlending.com
Podobno nikt nie jest niezastąpiony, ale czy można zastąpić całą grupę zawodową? Zwłaszcza ludzi, którzy robią research, rozmawiają z innymi i piszą? O automatyzacji w technical writingu rozmawia z nami Wojtek Aleksander. Informacje dodatkowe: "The Future of Employment: How susceptible are jobs to computerisation?", Oxford Martin: https://www.oxfordmartin.ox.ac.uk/publications/the-future-of-employment/ "10 skills you'll need to survive the rise of automation", World Economic Forum: https://www.weforum.org/agenda/2018/07/the-skills-needed-to-survive-the-robot-invasion-of-the-workplace "JPMorgan Chase inks 5-year deal to generate marketing copy via AI", Marketing Dive: https://www.marketingdive.com/news/jpmorgan-chase-inks-5-year-deal-to-generate-marketing-copy-via-ai/559836/ Horse ebooks (Twitter bot): https://twitter.com/horse_ebooks Bot or not: http://botpoet.com/ "Can science writing be automated?", MIT News: http://news.mit.edu/2019/can-science-writing-be-automated-ai-0418 "Lithium-Ion Batteries. A Machine-Generated Summary of Current Research", Springer: https://link.springer.com/book/10.1007/978-3-030-16800-1 "The Rise of the Robot Reporter", New York Times: https://www.nytimes.com/2019/02/05/business/media/artificial-intelligence-journalism-robots.html Konferencja Tłumaczy: https://www.konferencjatlumaczy.pl/ Wojtek Aleksander (profil LinkedIn): https://www.linkedin.com/in/waleksander/
In a time when trade or business news publications are struggling to survive, one company is killing it. Industry Dive publishes business news and analysis for executives through dedicated sites and email newsletters. What Industry Dive does may not sound sexy, but its revenue stream is turning heads. On this episode of Brandstorm, Industry Dive’s Robin Re, VP of Marketing, talks about Industry Dive’s successful business model. Industry Dive’s Story After years of working together in digital media, Industry Dive’s founders Sean Griffey, Ryan Willumson and Eli Dickinson began to notice a consistent trend. They saw that, while mobile devices were changing the way people worked and consumed information, traditional business media content models, user interfaces and marketing programs were slow to adapt. In 2012, they launched Industry Dive to meet the needs of busy industry executives: providing insights and analysis to help them do their jobs. Its first five publications included Construction Dive, Education Dive, Marketing Dive, Utility Dive and Waste Dive. Five years ago, today’s guest, Robin Re, joined the company to contribute to its growth. Today, there are 16 publications with another two planned to launch this year, its reach has expanded to eight million professionals and its revenues have grown to more than $20 million. Competitive Differentiators As Industry Dive’s name implies, the journalists dive deep into the business news headlines to not only report the story, but to provide insight and analysis of what the information means to its readers. Its editorial is 100 percent independent with a staff of 66 full-time journalists. Robin cites competition, change and capital as its formula for deciding which vertical markets to enter. The industry must already be covered by a niche media group, be subject to continual change because of technology and regulations, and have a large, capital spend. Revenue Generation Industry Dive’s newsletters are free to its readers and 100 percent ad-supported. Banner ads are less than 10 percent of its revenues. They don’t use programmatic ads, but sell directly to its advertisers using lead generation campaigns and direct response vehicles that include email platforms and high-end content like playbooks and webinars. Its sales force are more like consultants who sell “sponsorships” based on the goals of its advertising partners and craft campaigns that speak to its valuable niche audiences. Results are also evaluated primarily on the number of leads or downloads generated and not impressions. The company expects to reach $29 million in revenues in 2019 and will employ about 150 by the end of the year. Connect with Industry Dive: The best way to communicate with Robin is to subscribe to one of its publications at: https://www.industrydive.com/industries/ She responds to everyone who writes to the publication. Robin's LinkedIn: https://www.linkedin.com/in/robinselvy/ IndustryDive's LinkedIn:https://www.linkedin.com/company/industry-dive IndustryDive's Twitter: https://twitter.com/industrydive Robin's Twitter: https://twitter.com/robinselvy IndustryDive's Facebook: https://www.facebook.com/IndustryDive/
Here is a quick snippet to give you some ideas of what to do on a rainy day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Here is a quick snippet to give you some ideas of what to do on a rainy day. Learn more about your ad choices. Visit megaphone.fm/adchoices
Here is a quick snippet to give you some ideas of what to do on a rainy day. --- Support this podcast: https://anchor.fm/digital-marketing-dive/support
Email marketing tip Learn more about your ad choices. Visit megaphone.fm/adchoices
Email marketing tip Learn more about your ad choices. Visit megaphone.fm/adchoices
Email marketing tip --- Support this podcast: https://anchor.fm/digital-marketing-dive/support
Our first Digital Marketing Dive Snippet Learn more about your ad choices. Visit megaphone.fm/adchoices
Our first Digital Marketing Dive Snippet Learn more about your ad choices. Visit megaphone.fm/adchoices
Our first Digital Marketing Dive Snippet --- Support this podcast: https://anchor.fm/digital-marketing-dive/support
Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters. See acast.com/privacy for privacy and opt-out information.
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