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30 episodes with photoroom
2 episodes with photoroom
2 episodes with photoroom
2 episodes with photoroom
3 episodes with photoroom
2 episodes with photoroom
2 episodes with photoroom
2 episodes with photoroom
2 episodes with photoroom
The perception of DEI has changed dramatically since this show started. My perspective has changed my sentiments are pretty similar. Reece and I caught up to talk about what DEI means in 2025 and the opportunity it presents to businesses who are authentic about it.
Research has often suffered from shortcuts, assumptions, and poorly conducted user interviews, long before AI entered the picture. While there are concerns about AI exacerbating these issues, today we're exploring how AI can actually improve research practices by standardizing and democratizing good research at scale.Cori Widen, User Research Lead at Photoroom, joins us to share how AI is being leveraged to transform research practices at her company. She discusses the cultural mindset that encourages innovation and provides practical insights on how teams can use AI to elevate the quality and impact of their research.Resources from this episode:Subscribe to The Product Manager newsletterConnect with Cori on LinkedInCheck out Photoroom
This episode is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report.On the podcast: why some apps see 30 times higher revenue on iOS versus Android, the challenges of running a business on multiple platforms, and why you should consider offering a free Android device to employees.
We're joined byAisha Owolabi, a seasoned content marketer at Photoroom and founder of the Smarketers Hub, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, Inside the Marketer's Room, which compiles insights from marketing leaders worldwide. Here's what you'll learn in this episode:
Connect with @whimsynsuch on Instagram: https://www.instagram.com/whimsynsuch/ and Shop here: https://ebay.us/cY2kfT Videos Referenced: @ConsignmentChats Editing your photos in PhotoRoom: https://youtu.be/VdWK86EMVLI *The fearLESS Reseller Coloring Book: https://amzn.to/3V8sBFC *C Chats Intention Journal (2nd Ed): https://amzn.to/4inE0eI *The Twelve Week Year: https://amzn.to/40mRPmG To Grow Your Reselling Business visit us at @ConsignmentChats http://www.ConsignmentChats.com *Get additional community and Weekly Mastermind Group through Patreon: https://www.patreon.com/consignmentchats Cool C Chats Merch: https://ebay.us/brzjEt *Find all of our favorite & recommended items at https://amzn.to/4eoq1mx * For the BEST shipping supplies, American Bubble Boy: https://www.americanbubbleboy.com/consignmentchats *Check out ConsignCloud and get 10% off your first three months with code "CHATS": https://app.consigncloud.com/signup?coupon=CCHATS * Get Canva Today to create! https://www.canva.com/join/jdg-sdq-cxd *Vendoo Crosslisting Software: https://vendoo.co/register?via=chats *Listing Party & ListPerfectly: For 30% off your first month of List Perfectly Crosslisting Software, use Code "CCHATS" https://listperfectly.com/?ref=1289 **PrimeLister Poshmark Sharing: https://www.primelister.com/?referrerCode=SLA-437 *My Reseller Genie: The Accounting Software for Resellers https://www.myresellergenie.com/?ref=yzzizwm Use Code "CHATS" for 15% off your first month of My Reseller Genie! *Free, Private Facebook Community: https://www.facebook.com/groups/1898912696914493 Find all of our favorite & recommended items at http://www.consignmentchats.com YouTube Channel: https://www.youtube.com/channel/UCKj8Gc3BMRrY01oMcB3-e-g Facebook Page: https://www.facebook.com/Consignmentchats Facebook Community: https://www.facebook.com/groups/1898912696914493 Instagram: https://www.instagram.com/consignmentchats Our Consignment and Reselling Businesses: Sorting with Samantha: https://sortingwithsamantha.com/ @conshyconsignment https://conshyconsignment.com/ *Consignment Chats does not own the music. Music from Wondershare Filmora membership* * we may earn a small commission on some of the items referenced
Eliot Andres, cofondateur et CTO de Photoroom, était l'invité de François Sorel dans Tech & Co, la quotidienne, ce jeudi 7 novembre. Il est revenu sur l'innovation apportée par l'intelligence artificielle dans la retouche photo sur smartphone, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.
Jeudi 7 novembre, François Sorel a reçu Damien Lucas, directeur général de Scaleway, Patrick Pérez, directeur général de Kyutai, Eliot Andres, cofondateur et CTO de Photoroom, Francescu Santoni, cofondateur de Mojo, Samuel Rincé, président et cofondateur de GenAI Impact, Jean-Baptiste Kempf, fondateur de VLC, et Aude Durand, directrice générale déléguée du groupe Iliad, dans l'émission Tech & Co, la quotidienne sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.
Ce mardi 15 octobre, Frédéric Simottel a reçu Paul François Fournier, directeur exécutif innovation de Bpifrance ; Maud Vinet, PDG de Quobly (ex-SiQuance) ; David Glijer, directeur de la Transformation Numérique pour ArcelorMittal France ; Benoît Dageville, cofondateur de Snowflake ; Matt Rouif, PDG de Photoroom, dans l'émission Tech&Co Business sur BFM Business. Retrouvez l'émission le samedi et réécoutez la en podcast.
Today we are joined by Reece Batchelor, TA Lead at Photoroom. Takeaways Understand the why behind transitioning to an outbound sourcing strategy Identify and address blockers within the team Invest in team skills and tools, such as Ashby, for automation Define success metrics to track progress Use data to inform and improve the sourcing strategy A/B test messaging to improve response rates Integrate outbound sourcing with other recruitment methods through automation and efficiency Chapters 00:00 Transitioning to an Outbound Sourcing Strategy 03:29 Automating Outbound Sourcing with Ashby 08:48 Using Data to Inform and Improve Outbound Sourcing 12:28 Addressing Low Response Rates in Outbound Sourcing 14:47 Crafting the Perfect Outreach Message 18:28 Integrating Outbound Sourcing with Other Recruitment Methods
Repasamos con el fotógrafo profesional e instructor de Fotografía, Fructuoso Navarro, algunas de las preguntas que nos envían nuestros oyentes. Así como, los cursos que se impartirán de cara a las próximas semanas y meses. La frase de la semana: "Eres tú y tu cámara. Las limitaciones que existan en tus fotografías son las mismas que las que puedes tener como persona, porque lo que vemos es lo que somos" del fotógrafo austriaco Ernst Haas. Y para concluir, la recomendación de una aplicación para editar fotos que, en este caso, es Photoroom.
Segment 1 with Bill Eddy starts at 0:00When we all when to grade school and high school there always were bully's – when we entered college, they were there too as they are in every business in America. But since Donald Trump became president in 2016, bullies again seem to be on the rise and in many organizations and parts of our society, it is a preferred method to get what you want. What can we do about it?Bill Eddy is the Chief Innovation Officer of the High Conflict Institute based in San Diego, California. He trains lawyers, judges, mediators, and therapists throughout the United States and a dozen other countries in managing high-conflict family, workplace, and legal disputes. He is the author of "Our New World of Adult Bullies: How to Spot Them – How to Stop Them" and has a popular blog on PsychologyToday.com.Segment 2 with Matthieu Rouif starts at 23:30AI is going to have a tremendous effect on photographs and videos- what do you need to know? Matthieu Rouif is the CEO and Co-Founder of Photoroom. A graduate of Stanford, Matthieu previously founded Replay, a video editor, which was acquired by GoPro. Matthieu cofounded AI photo-editing app Photoroom in 2019, and since then, the app has now been downloaded over 150 million times in more than 180 countries.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.
On this episode, Cedric from PhotoRoom joins the podcast to discuss their AI photo editing app. PhotoRoom, a VC-backed startup with over 100 million downloads, specializes in AI background and product photo editing. Cedric leads paid acquisition at PhotoRoom, highlighting the app's unique ability to provide 30 different AI backgrounds in just four seconds, setting it apart from competitors like Canva. Tune in to learn more about the innovative features and success of PhotoRoom in the App Store. Chapters
What makes AI truly useful and impactful for users? That's the question that drives Matthieu Rouif, CEO and co-founder of Photoroom, the AI-first photo editing app for mobile. This week on Generative Now, Lightspeed Partner and host Michael Mignano talks to Matthieu Rouif about what he learned from his previous ventures in app development, how Photoroom found product market fit early, and how Photoroom went from a feature to a product with more than 150 million downloads and 30 million monthly active users. Matthieu started working on photo apps decades ago while studying at Polytechnique in France and Stanford in the United States. Matthieu created the first mobile apps for ski resorts and co-founded the HeyCrowd app to make surveys more social. He later was a product leader for Replay Video Editor (Awarded ‘Best App of the Year' by Apple and Google). While working as a Product Manager at GoPro, he became frustrated with the time-consuming process of manually removing backgrounds in Photoshop and realized that there was a demand for a better solution on the App Store. This led Matthieu to study machine learning, and he met with Eliot Andres, a machine learning expert, and together they created the first version of Photoroom in just two weeks. Episode Chapters 00:00) Introduction to Matthieu Rouif & Photoroom(01:57) Matthieu Rouif's Entrepreneurial Journey(04:44) Early Startup Successes and Lessons Learned(10:30) The Creation of PhotoRoom: Bridging AI and Usability(16:45) Finding Product-Market Fit & The Power of User Feedback(19:40) Scaling PhotoRoom Amidst COVID-19(21:05) Unlocking User-Centric AI with Open Source(23:30) Evolving Beyond Background Removal(30:19) Wider Application of the APIs and Success Stories with Barbie and Netflix(37:12) Building a Remote Team Culture & “No DM” Policy(40:37) Landscape of AI Innovation in Paris Stay in touch: www.lsvp.com X: https://twitter.com/lightspeedvp LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/ Instagram: https://www.instagram.com/lightspeedventurepartners/ Subscribe on your favorite podcast app: generativenow.co Email: generativenow@lsvp.com The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
AniML, the French startup behind a new 3D capture app called Doly, wants to create the PhotoRoom of product videos, sort of. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome to the podcast episode titled "Creating Content around iOS: How to Get Started with Vincent Pradeilles". Join us as we explore the world of crafting compelling content within the Apple community with Vincent Pradeilles, known for his expertise and success with over 33K followers on LinkedIn and more than 15K subscribers on YouTube. Vincent shares valuable insights on how to create engaging and captivating content inspired by his experiences. We discuss strategies for maintaining effectiveness at work, drawing from his role at Photoroom, and emphasize the importance of consistency in producing high-quality content. Tune in to discover practical tips and lessons from Vincent's journey, offering guidance for those looking to establish themselves in content creation within the iOS ecosystem. Get ready for an insightful conversation! #iOS #ContentCreation #AppleCommunity #DigitalContent #Podcast #VincentPradeilles Vincent Website: https://www.swiftwithvincent.com Vincent Linkedin : https://www.linkedin.com/in/vincentpradeilles/ Vincent Youtube Channel : https://www.youtube.com/@v_pradeilles Photoroom: https://www.photoroom.com John Sundell website: https://www.swiftbysundell.com
My guest today is Nico Wittenborn. Nico is the founder of Adjacent, a venture firm that looks for what he describes as the “adjacent possible” for their next investment. Nico has zoned in on the consumer subscription market as his ideal candidate, making early investments in Calm App, Photoroom, and Oura Ring. Nico does virtually all steps of the investing process on his own as he believes this allows him to be as close to finding the truth as possible. We discuss sharpening your intuition, evaluating the subscription business model, and exploring the adjacent possible. Please enjoy this conversation with Nico Wittenborn. Listen to Founders Podcast For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Tegus, the only investment research platform built for the investor. With traditional research vendors, the diligence process is slow, fragmented, and expensive. That leaves investors competing on how well they can aggregate data — not on their unique ability to analyze insights and make great investment decisions. Tegus offers an end-to-end platform with all the data you need to get up to speed on a company or market: up-to-the-minute financials, customizable models, management and culture checks, and, of course, our vast and growing library of expert call transcripts. Tegus is changing the world of expert research. Learn more and get your free trial at tegus.com/patrick. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes. Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, Ben Thompson, and many more. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:03:30) Intuition in Investment Decisions (00:05:08) The Philosophy of Adjacency in Venture Capital (00:12:51) Exploring Consumer Subscription Models (00:18:16) Common Mistakes In Subscription Pricing (00:22:41) Errors in Product Roll-Out Strategy (00:28:50) The Sucess of BirdBuddy (00:33:45) What It Means To Be a Great Product (00:38:21) Solo Investing vs. Being Part of a Big Firm (00:43:12) Building On Your Own Experience As a Founder (00:44:49) The Rise of Individual Investors and Their Impact (00:50:52) The Strategic Advantage of Staying Small in Venture Capital (00:52:02) Deep Dive into Founder Questions and Consumer Subscription Insights (00:54:09) Leveraging AI and Technological Advances for Growth (00:59:13) Exploring Future Investments and Market Opportunities (01:05:13) Areas to Explore On The Value Curve For Consumer Subscription (01:12:32) Advice For Those Interest In Nico's Path (01:20:10) The Kindest Thing Anyone Has Ever Done for Nico
On the podcast: Microsoft 365 app monetization and optimization, and how Microsoft is building successful apps–recorded live in Vegas at the Mobile Apps Unlocked (MAU) conference.Key Takeaways:
On this episode of the Seller Community Podcast from List Perfectly and Listing Party we're joined by Justyn Lee, the Community Lead at List Perfectly's partner Photoroom. We talk about PhotoRoom, Community, The List Perfectly PhotoRoom Partnership, and maybe a little bit about The Smiths and Seinfeld, and more. The Seller Community Podcast from List Perfectly is the e-commerce resource for the seller community across all platforms and a hub for information on growing your business. Find out more at thesellercommunitypodcast.com, leave a message or ask a question at anchor.fm/sellercommunitypodcast, or email us at podcast@listperfectly.com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sellercommunitypodcast/message
KI macht es noch leichter Bilder zu erstellen zu verbessern. Die Entwicklung ist rasant.
New Web Design Services: https://www.mediabooksagency.com/web-design Adweek article: https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/ App 1 Lexica.art: https://lexica.art/ App 2 SquareCertify: https://peachs.co/squarecertify#pricing App 3 Photoroom: https://www.photoroom.com/ App 4 Answer the public: https://answerthepublic.com/ Timestamps 0:00 - Intro 1:19 - Should you start podcasting? 3:55 - App 1 6:45 - App 2 8:25 - App 3 9:25 - App 4
Startup Europe is back for our new-look podcast, where we'll be focussing exclusively on longer form interviews with some of the biggest names in European tech.Last year we brought you conversations with founders, operators and investors behind companies like Wise, Monzo, Figma, Delivery Hero and Kry and we have a whole load more for you in 2024.This week it's Roxanne Varza, director of Parisian startup mega campus Station F. In the years since Station F opened in 2017, France has seen startup funding more than triple and the number of unicorns more than quadruple. And now Paris is at the centre of the Gen AI boom too. Mistral, PhotoRoom and Poolside are just a handful of the buzzy AI startups based there raising huge amounts of funding.As an angel investor (and one of Sequoia's most active scouts in Europe) with more than 60 deals under her belt now, Varza is also getting to place some bets in the sector. In the first episode of the Sifted podcast this year, editor Amy Lewin speaks to Varza about what's on founders' minds right now, Station F's expansion plans and what she's learnt so far as an angel investor.
This is our newly revamped Wednesday episode, and we're going to be digging deep into critical startup and venture capital news. If you are a long-time Equity listener, you will note that this is not the same interview show that we used to run mid-week! Don't worry, we are still going to do interviews, so keep an eye out for those on Saturdays.Here's what's we got into on the show today:PhotoRoom is raising more money. French startup PhotoRoom is raising $50 million to $60 million at a $500 million to $600 million valuation. The round marks another potential win for AI in France, a market that is working to set itself apart in the EU.Treasure Financial cuts 14 staff members. The reductions in personnel represent a material percentage of the startup's headcount, which feels a little weird given that the company raised $7.5 million last year, and reportedly saw its AUM soar.Tier and Dott are betting that 1+1=3. Two micromobility companies are tying the knot to try and use scale to their advantage. The moves comes in the wake of U.S. scooter company Bird filing for bankruptcy.AI Hardware, Part 1: The new rabbit r1 looks super cool, and is surprisingly cheap. I dig it.AI Hardware, Part 2: Humane trimmed staff before shipping its AI hardware.On the venture capital side, Keith Rabois is heading back to Khosla Ventures, and Seedstars Africa Ventures added $30 million to its upcoming fund.We'll be back on Friday with our weekly roundtable!For episode transcripts and more, head to Equity's Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more! Credits: Equity is hosted by Editor in Chief of TechCrunch+ Alex Wilhelm and TechCrunch Senior Reporter Mary Ann Azevedo. We are produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify ! Mathieu est Head of Design chez PhotoRoom. A la fin du lycée, Mathieu ne sait pas quoi faire comme études. Comme il aime l'informatique, il décide de faire un IUT informatique. Cependant, il n'a pas trop apprécié ses études : il se sentait à contre-courant. Après l'IUT, il décide de faire des études de design numérique. Pour son stage de fin d'études, Mathieu travail pour le tout premier cabinet français en développement durable. Il y fait un peu de tout : logos, sites internet, DA, etc. Au bout d'un an dans le cabinet, il décide de voler de ses propres ailes et de devenir freelance. Il crée alors des sites. Il les conçoit puis les développe en utilisant la défunte technologie Flash. A un moment, il décide de créer un site en Flash avec un moteur 3D perso. Lorsqu'il poste son site, il reçoit de multiples propositions à travers le monde. Il rejoint alors Firstborne à New-York en tant que développeur Flash. Il travaille pour des entreprises comme Mustang, M&M's, Pepsi ou Nokia. Les projets s'enchainent à un rythme effréné au point d'épuiser Mathieu qui souhaite s'investir sur le long terme, ce qui le pousse à quitter l'entreprise après 4 ans. Il rejoint alors Adobe pour faire de la recherche et du développement en tant que designer. Il y travaille sur projets pour des marques qui veulent travailler avec Adobe. Après un an, il part travailler chez Behance pour d'abord travailler sur Prosite - devenu Adobe Portfolio-, puis Adobe Comp (une app qui n'existe plus aujourd'hui). En travaillant sur cette dernière app, Mathieu demande à de nombreux designers les fichiers avec les assets d'Adobe (icônes, etc.). Sauf que personne ne les a… Mathieu centralise alors tous les designs mobile d'Abode dans un Prosite et les donne en accès à toute l'entreprise. Il est alors à l'origine du premier proto Design System de l'entreprise. L'occasion de parler avec Mathieu de la mise en place de Spectrum, le Design System d'Adobe, de son maintient dans le temps, de ses enjeux, etc. Après 5 ans à la tête de l'équipe Spectrum, Mathieu a fait un peu le tour du sujet, veut se concentrer sur du produit et rentrer en France. Il rejoint alors PhotoRoom en tant que Head of Design. Mathieu nous explique son rôle et comment il a constitué son équipe qui est passée de 1 à 5 designers. On parle également des rituels de son équipe, de leur manière d'avoir du feedback et de tester de nouvelles features. On aborde aussi l'imbrication entre ce qu'il est possible de faire avec l'intelligence artificielle et comment le rendre tangible dans le produit. Mais surtout, on discute de l'impact de l'intelligence artificielle sur le travail de designer. Enfin on aborde des sujets tels que : l'imbrication brand/product design, embarquer le marketing sur les évolutions produit, les compétences attendues pour un designer ou encore comment devenir manager. Les ressources de l'épisode PhotoRoom FWA Les autres épisodes de Design Journeys #33 Clément Faydi, Principal Designer @ Behance & Adobe #61 Fanny Mialon, Design Freelance CS#3 Le Système de Design de l'État avec Missak Kéloglanian Pour contacter Mathieu X
Découvrez l'Épisode 6 de Mozza Bytes avec Ahmed de PhotoRoom!
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Matthieu Rouif is the Co-Founder and CEO @ PhotoRoom, one of the fastest-growing YC companies having scaled to an astonishing $50M in ARR in just 3 years. Their capital efficiency is immense having scaled to $20M in ARR on just $2M of invested capital. Prior to founding PhotoRoom, Matthieu founded several start-ups, including an app for ski resorts, HeyCrowd, and Replay, a video editor which was ultimately acquired by GoPro. Whilst at GoPro, Mattheiu led all image editing products. In Today's Episode with Matthieu Rouif We Discuss: From GoPro to One of YC's Fastest Growing Companies: How did Matthieu make the move from GoPro to founding PhotoRoom? What are the big mistakes Matthieu made on prior companies that he did differently with PhotoRoom? What does Matthieu know now that he wishes he had known when he started PhotoRoom? 2. Scaling to $20M in ARR with $2M of Cash: What allowed Matthieu and PhotoRoom to be so capital-efficient in their scaling? What are the biggest mistakes founders make when it comes to resource allocation and capital efficiency? On reflection, what did Matthieu not spend money on that he wishes they had spent money on? 3. Consumer Subscription + Photo Editing: Is it a Good Business: What are the customer acquisition costs by channel for PhotoRoom? What are their payback periods on a per-customer basis? How can it be a good business when the churn rate annually is 30-40%? How does this space play out with Canva, Adobe, Veed, Kapwing? Who wins? 4. The Future of AI: Who wins; incumbents or startups? What matters more; data size or model size? Will UI be more or less important in an AI-first world? Why does Matthieu believe that everyone hates command line prompts? Will we see $BN revenue companies created with just 10 people?
プロが撮影したような商品写真をAIで作れるMokker AIなどのツールが普及することが、カメラマンの仕事に影響を与えるんじゃないか。3Dを利用したバーチャルフォトを使うケースも増えて、商品写真作成が変わりつつあるんじゃないかといった話をしました。＝＝＝ 目次 ＝＝＝00:00:00 プロが撮影したような商品写真をAIで作れるMokker00:02:42 背景を生成AIで作るときビジュアルで調整できる00:04:14 PhotoRoomも商品画像を作るサービス00:04:58 商品画像作成ツールでカメラマンの仕事はどうなる00:06:02 3Dを利用したバーチャルフォトでの商品画像作成も-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/
プロが撮影したような商品写真をAIで作れるMokker AIなどのツールが普及することが、カメラマンの仕事に影響を与えるんじゃないか。3Dを利用したバーチャルフォトを使うケースも増えて、商品写真作成が変わりつつあるんじゃないかといった話をしました。＝＝＝ 目次 ＝＝＝00:00:00 プロが撮影したような商品写真をAIで作れるMokker00:02:42 背景を生成AIで作るときビジュアルで調整できる00:04:14 PhotoRoomも商品画像を作るサービス00:04:58 商品画像作成ツールでカメラマンの仕事はどうなる00:06:02 3Dを利用したバーチャルフォトでの商品画像作成も-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCASTの聴き方http://typebot.io/ashikagacast ■アシカガノオトhttps://ashikaga.substack.com/
AIを利用した画像編集ツールClipdropとPhotoRoomを紹介しました。背景除去や消しゴムマジック的な処理から生成AIまで簡単に使えます。無料でも使えて、パソコンではブラウザから、スマホではアプリで利用できます。＝＝＝ 目次 ＝＝＝00:00:00 Clipdropが日本語化された00:01:35 背景除去などの画像処理から生成AIまで00:03:33 Clipdropの料金体系について00:05:03 Clipdropで使える画像加工機能00:07:21 PhotoRoomは商品紹介画像の作成に特化00:09:14 PhotoRoomの料金体系について-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCAST on アシカガノオトhttp://bit.ly/ashikagacast_notion■アシカガノオトhttp://bit.ly/ashikaganote
AIを利用した画像編集ツールClipdropとPhotoRoomを紹介しました。背景除去や消しゴムマジック的な処理から生成AIまで簡単に使えます。無料でも使えて、パソコンではブラウザから、スマホではアプリで利用できます。＝＝＝ 目次 ＝＝＝00:00:00 Clipdropが日本語化された00:01:35 背景除去などの画像処理から生成AIまで00:03:33 Clipdropの料金体系について00:05:03 Clipdropで使える画像加工機能00:07:21 PhotoRoomは商品紹介画像の作成に特化00:09:14 PhotoRoomの料金体系について-------#アシカガCASTデジタル活用のヒントをスキマ時間で。話題のサービス、注目のソフトウェアの紹介、デジタルツールの活用術など、テック系情報をわかりやすくお届けします。月〜水 朝8時に更新■Twitterアカウントhttps://twitter.com/ashikagacastApple Podcast、Spotify、Google Podcastなどでも配信しています。■アシカガCAST on アシカガノオトhttp://bit.ly/ashikagacast_notion■アシカガノオトhttp://bit.ly/ashikaganote
Lauren Sudworth, Head of Brand and Content at PhotoRoom joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more! Hosted on Acast. See acast.com/privacy for more information.
“Je me suis rendue compte que quand je raconte l'histoire autour de mes produits, il se passe quelque chose. Un jour, je demande à une cliente qui adore ma marque pourquoi elle ne me laisse pas plus d'avis. Elle m'a répondu qu'elle ne savait pas écrire ce qu'elle disait avec le cœur. “ Laurent Kretz rencontre Emilie Brossier, cofondatrice de l'application Ekoo qui permet d'enregistrer une description audio de ses produits. Elle nous explique comment elle a eu l'idée de murmurer à l'oreille de ses clients et de leur donner la parole via des avis audio. Avec une augmentation moyenne de 40% du taux de transfo des commerçants qui utilisent Ekoo, Emilie nous explique aussi l'impact de ce support sur les ventes en e-commerce comme en retail. Elle nous donne pour finir des conseils pour s'emparer pleinement de ce levier marketing. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Se développer grâce à un nom qui fait écho à l'histoire de sa marque [08”30] ; Booster ses ventes en Live Shopping non pas grâce à l'image mais à l'audio [09”30] ; Avoir une bonne connaissance de son marché avant de se lancer [14”30] ; Créer une chaîne de recommandations pour convaincre ses premiers clients [24”20] ; Renforcer sa marque employeur grâce aux fiches de poste audio [37'40] ; S'assurer que sa capsule audio soit bien visible pour maximiser son impact [40”40] ; Augmenter son taux de transfo de 40% avec des fiches produits audio de 40 secondes [45”30]. Pour en savoir plus sur les références abordées dans l'épisode : #4 – Asphalte : Le Crowdfunding comme modèle pérenne #221 - PhotoRoom ; Les DOs and DONTs pour vos photos produits La fiche produit audio d'un jean Jules Peaulette Alvo.market L'épisode de GDIY avec le fondateur du Petit Ballon Y combinator Suivez l'actualité du Panier sur Instagram lepanier.podcast ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour écouter le podcast, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast produit par CosaVostra, du label Orso Media.
Voici un cas d'usage de l'IA qui concerne des millions de personnes : retoucher une photo. Passé par Polytechnique et Stanford, Matthieu Rouif a rendu service à des millions de personnes avec PhotoRoom. Chaque mois, 12 millions d'utilisateurs se servent de son appli pour détourer leurs photos ou supprimer des éléments gênants en quelques secondes. Tout cela grâce à l'IA générative. Pendant cet échange, Matthieu nous partage ses leçons acquises chez GoPro, Y Combinator, et à la tête de son propre business. Leçon #1 : Lancer rapidement une application imparfaite pour récolter des feedbacks d'utilisateurs et s'améliorer en continu : cela donne une appli téléchargée plus de 40 millions de fois à ce jour. Leçon #2 : Aider des millions d'entrepreneurs et commerçants à se développer grâce à une simple appli photo à 40€ l'année : cela représente un impact important sur l'économie. Leçon #3 : Savoir relier les points entre l'ingénierie et l'art à la manière de Steve Jobs. Vous êtes passionné de photo ? Vous travaillez de près ou de loin dans le développement d'une appli ? Vous voulez saisir tout le potentiel de l'IA générative, en quoi cela vous concerne et comment cela peut impacter votre quotidien ? Ou, tout simplement, vous aimeriez bien comprendre comment c'est possible de détourer et retoucher une photo en 30 secondes chrono ?! Ne passez pas à côté de cet épisode. Et bonne nouvelle ! Je vous ai négocié 20% de réduction sur un abonnement annuel à PhotoRoom grâce au code DOIT. TIMELINE : 00:00:00 - Le nom de domaine et la marque PhotoRoom 00:09:30 - Présentation de Matthieu Rouif et de PhotoRoom 00:27:00 - L'art de la photographie 00:43:00 - Le futur de la photo 00:52:00 - PhotoRoom : clients, chiffres et modèle d'affaires 01:14:00 - Eliot, l'associé de Matthieu 01:17:00 - La formation de Matthieu (Polytechnique, Stanford et YC) 01:42:00 - Levées de fonds et objectifs de croissance 02:01:00 - Les meilleurs conseils de Y Combinator 02:15:00 - Stupeflix et GoPro 02:26:00 - La politique RH chez PhotoRoom 02:30:00 - Les appstores et marketplaces 02:28:00 - Les traditionnelles questions de fin d'épisode On a cité avec Matthieu plusieurs anciens épisodes de GDIY : #194 - Philippe Corrot - Le pilier des e-commerçants du monde #317 - Edouard Caraco - Concurrencer Veepee sans savoir coder : l'ambition réussie de deux amis d'enfance #322 - Georges-Olivier Reymond - Pasqal - Et si le leader mondial du Quantum Computing était Français ? #323 - Bruno Bonnell - France 2030 - 54 milliards pour l'innovation, l'industrie et la transition écologique #286 - Benjamin Netter - Pourquoi la cybersécurité doit être l'affaire de tous Avec Matthieu, on a parlé de : Y Combinator TechCrunch Ocus Miro L'effet Bokeh L'expo Basquiat x Warhol Canva L'appli mojo Le livre The Innovator's Dilemma (Clayton M. Christensen) Le livre The Mom Test (Rob Fitzpatrick) Le podcast 20VC Le rachat de Stupeflix par GoPro Matthieu vous recommande de lire : Creativity Inc. d'Ed Catmull Si vous avez apprécié cet épisode, laissez un commentaire sur nos posts LinkedIn ou Instagram. Si vous voulez faire découvrir cet épisode, taguez un ami. La musique du générique vous plaît ? C'est à Morgan Prudhomme que je la dois ! Contactez-le sur : https://studio-module.com. Vous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ? Contactez mon label Orso Media via ce formulaire. Vous pouvez suivre Matthieu sur LinkedIn et Twitter.
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Nico Wittenborn is the Founder of Adjacent, one of the best early-stage firms created over the last 5 years. Before starting Adjacent, Nico spent over 3 years at Insight Partners in New York and before that learned the craft of venture from some of the best in early-stage, Point Nine, where he spent over 4 years. Nico's portfolio across funds includes the likes of Revolut, Chainalysis, Oura, RevenueCat and PhotoRoom to name a few. In Today's Show with Nico Wittenborn We Discuss: 1.) From Selling Mobile Phones to Leading Early-Stage Investor: How did Nico first make his way into the world of venture with Point Nine? What did Nico learn from his time with Point Nine and Insight? How did his time at each impact how he invests and runs Adjacent today? What does Nico know now that he wishes he had known when he started investing? 2.) Is Consumer Subscription Even a Good Place to Invest? With Calm ($2BN) and Duolingo ($6BN) as the market leaders and there only being two of them, is consumer subscription even a good place to invest? How does Nico pushback that retention for consumer subscription apps is so bad? What do many not see about consumer subscription retention numbers? How does Nico respond to the challenge of high customer acquisition cost and navigating challenging platform shifts in advertising, when investing in consumer subscription? What will the consumer subscription landscape look like in 5 years time? 3.) Adjacent: The Fund, The Strategy: Why does Nico believe if your fund model relies on $10BN outcomes, you are in trouble? How large is the latest Adjacent fund? What does the portfolio construction look like for the fund? How much diversification is the right level of diversification? How many companies per fund? How does Nico think about capital concentration on a per company basis? What are Nico's ownership requirements? How have they changed with funds? What is it about Nico's structure which enables him to be more collaborative than others? 4.) Nico: The Investor: Lessons: How does Nico reflect on his own relationship to price? When does he pay up? When does he not? What has been one of Nico's biggest misses? How has that changed his approach? Why does Nico not really compete with the large multi-stage funds? Why is Nico deliberately trying to reduce the amount of companies that he sees? 5.) The Future of Venture: How does Nico analyze the rise of solo GPs? What are the biggest pros and cons of the model? Why does Nico believe the large generalist funds are in trouble? Who is set to win and who is set to lose in the next 10 years of venture? Which seed firm would Nico invest in? Which Series A firm? Which growth firm?
SummaryAt that the time this episode releases, Henry Stewarts Photo Studio Operations New York is just over a week away. Joining Daniel for this episode is the chair of the photo studio ops track, and old friend of the podcast Lauren Stefaniak Smith, creative operations director at Cricut. For anyone keeping score at home, Lauren was with Victoria's Secret the last time she was on this podcast, so we caught up in advance of Photo Studio Ops to talk about her move from VS to Cricut and what advice she had for others who might be considering a change.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryFor two years friend and guest for this episode Terrence Haynes Jr. and Daniel worked in Amazon's ONT8 Photo Studio, until Daniel left Amazon for Farfetch and T stayed with Amazon as their studio was folded into a new flagship studio just south of downtown Los Angeles. ONT8 was a pretty scrappy studio, mostly being made up of any equipment we could scavenge from other studios storage areas. T and I worked closely together on everything from developing new tools for difficult to style products, to planning and booking talent. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryJoining Daniel on the podcast is Karen Williams of Black Visual Queen, which is both her brand and a title given her 10 years of experience as art director, producer, editor, and curator at companies like Masterclass, Barron's and Netflix.Recently Karen posted some advice on LinkedIn to help photographers more effectively showcase themselves to creative directors and producers seeking out talent for their next project. We already had time booked with Karen but had to change topics shortly before our recording session, and we thought it would be helpful for the photographers in our audience to go a little more in depth.Portfolio Linkshttps://paulawattsphotography.com/https://www.rcrivera.com/www.danieltjester.comDiscount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryOur guest for this episode is Caitlin Andrews. Caitlin and Daniel are colleagues at Creative Force and they realized recently that we both come from similar backgrounds in the e-commerce creative production space. Caitlin spent close to 10 years prior to joining Creative Force working for Snap36, working with robotic photography systems to capture 360 spin assets for a variety of brand clients. Much of that time was with hard goods, which is where our experiences intersect. For two years Daniel worked at a small start up studio for Amazon product imaging, where about 80% of their volume came from hard goods (typically defined as anything that isn't apparel, shoes, or fashion accessories). In this episode of the podcast we compare notes on unique challenges we encountered in our various roles and how we overcame them.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryWe've been thinking a lot about planning ever since the recent Creative Force webinar on editorial production. Specifically how planning differs from editorial to product photography. On the editorial side, you know when you start a project you'll need photo, video, h/mu, styling etc. for a set number of days. Running an ecomm studio adds an element to that, the idea of carryover. How much product will I have left over at the end of the day, and what does that mean for staffing tomorrow, or next week? All of this thinking about planning reminded us of this conversation with Scott Willson of Patagonia, specifically when he talks about how a well functioning, efficient studio often looks like things are running smoothly and easily. Due in no small part to planning. Let's flash back to Episode 24, process vs. product with Scott Willson of Patagonia. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
“Avec l'IA générative, les photos vont commencer à s'adapter aux utilisateurs. Ça coûte 10K de faire un shooting photo pro où tu ne peux pas faire de AB tests, alors qu'avec l'IA générative, tu payes 1 euro pour 15 photos différentes.” Laurent Kretz reçoit Matthieu Rouif, le cofondateur de PhotoRoom, l'application qui simpifier la production de photos qualitatives grâce à l'IA générative. Il nous explique comment il a réussi à convaincre 10 millions d'utilisateurs actifs et 100K utilisateurs payants à télécharger PhotoRoom pour vendre mieux. Matthieu nous partage aussi les DO's et DON'Ts pour faire de bonnes photos produits, rassurer et convertir ses clients. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Convaincre 50M d'utilisateurs grâce à un bon product market fit et en écoutant ses utilisateurs [08”15] ; Booster sa croissance avec le bon mix de croissance payante et organique [19”00] ; Augmenter son taux de transfo en adaptant ses photos aux consommateurs [22”00] ; Créer le packshot parfait sans budget et seulement avec son smartphone [29”50] ; Tester différents univers pour aider le consommateur à se projeter avec son produit [38'35] ; Créer de la réassurance en ne mentant pas sur la marchandise [43”00] ; Utiliser l'IA générative pour ajouter des ombres réalistes à ses photos produit [48”55]. Pour en savoir plus sur les références abordées dans l'épisode : Le compte Instagram de PhotRoom Vintage collectif.com Y combinator Campsiders Suivez l'actualité du Panier sur notre nouveau compte Instagram lepanier.podcast ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast du label Orso Media, produit par CosaVostra.
SummaryJoining Daniel for this episode of the podcast is talented photographer and studio operations leader Joe Polifrone. In this episode the pair reminisce about working for Amazon circa 2016 at what was likely the peak of the Product Imaging organization. They worked in a studio of over 20,000sf (over 1800sm for our European listeners) that employed hundreds of people during peak seasons. They talk about how this particular studio was mind blowing, futuristic and so incredibly efficient at moving high volumes of product for not only handbags and apparel, but jewelry and watch as well. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryJoining Daniel for this episode is Juliana Vail, longtime creative operations veteran with an emphasis on FashionTech, most recently Director of Service Development and Innovation at Farfetch. This is a bit of a different episode than normal, we have a handful of industry news bits to cover, so we'll be talking about variety of topics from the Levi's AI model announcement to some interesting job posts for Amazon ImagingNews LinksIkea Article: https://www.fastcompany.com/3034975/75-of-ikeas-catalog-is-computer-generated-imagery3D Roles @ Amazon: https://www.linkedin.com/posts/kristaskustad_hiring-creative-artist-activity-7046653425958191105-gYZb?utm_source=share&utm_medium=member_desktopLevi's AI Model Announcementhttps://adage.com/article/marketing-news-strategy/levis-uses-ai-models-increase-diversity-incites-backlash/2482046https://petapixel.com/2023/03/24/levis-to-use-ai-generated-models-to-increase-diversity/https://www.levistrauss.com/2023/03/22/lsco-partners-with-lalaland-ai/UK Gov't Announcement on AI Regulation: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/1146542/a_pro-innovation_approach_to_AI_regulation.pdfDiscount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryIt's easy to get really hyped about new technologies, especially in creative functions, but in creative production for e-commerce, we need to make sure that we are staging focused on the customer, and providing the information they need, and not just a new content experience for the sake of it. Our guest for this episode is Dan Hyde, creative production and ecommerce strategy consultant, to talk about this. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryOur guest on the podcast today is Franz Tschimben CEO of Covision Media, a company that produces 3D scanning devices capable of capturing pretty incredible detail to produce high quality 3D models. Franz discusses what his company does, what his customers are currently doing with their technology, and how working in high quality 3D models throughout the production process isn't only great for business, but great for sustainability too.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryLast week we were in London for Photo Studio Operations put on by Henry Stewart. Creative Force sponsored the event and we used our speaking opportunity to record a live episode of the podcast. And we did, we totally did. Our guest Josie Diamond and I had a great conversation, we got some good questions from the audience. But somewhere between recording the session, and getting the files onto my computer, I lost them. Whether it was my fault or something errored with my travel recorder, I lost those recordings. Thankfully Josie was kind enough to take a few minutes to rerecord the session out in the hotel lobby. I'm disappointed we don't have the original audio to share, but here is our Live Episode from Henry StewartDiscount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryAs of this recording it is the week after the Pixelz FLOW event in Los Angeles, and the day before Daniel heads to London for the upcoming Photo Studio Operations event by Henry Stewart, so Daniel is flying solo this week to talk about some takeaways from FLOW, some talk about 3D adoption in creative teams, and a couple of bits of interesting industry news.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building.We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition.We also explore the challenges of scaling a business across multiple markets and how PhotoRoom is applying agile testing and learnings from one market to another.Olivier also shares how PhotoRoom leverages TikTok content creators for user acquisition and emphasizes the importance of giving team members strong ownership and trust, making experimentation easy, and understanding the culture and needs of different markets.Tuen in to learn more about PhotoRoom's journey to grow its global footprint.Episode Topics at a GlanceWhat is PhotoRoomMarket targeting and business strategies when growing an app internationallyTV apps vs. Photo editing and utility appsPhotoRoom's challenges aheadLeveraging TikTok content for user acquisitionGrowth tips for utility appsBalancing ownership in a team More about OlivierCurrently VP Growth at PhotoRoom, the leading AI photo-editing app for resellers, small businesses, and marketplaces, Olivier has been leading revenue and user base growth since 2020. Recently, PhotoRoom has reached 50 million installs, has millions of active users and several hundred thousand paying subscribers. Prior to joining PhotoRoom, Olivier was heading Molotov marketing operations, a TV streaming app used by millions of french households and recently acquired by Fubo and he led the monetization strategy of Wooga, the Berlin-based mobile gaming studio.Olivier's LinksPhotoRoom websiteOlivier's TwitterOlivier's LinkedinTimestamps0:00 Welcome to the Subscription League 0:20 Olivier Lemarié introduction 0:50 The PhotoRoom editing app 2:59 Olivier's background and journey 3:44 Growth for utility vs gaming apps 4:49 Olivier's experience at Molotov vs Photo Room 8:04 Core challenges at PhotoRoom 9:30 PhotoRoom's test culture 11:32 PhotoRoom's value and retention with users 13:15 How PhotoRoom leverages TikTok content 18:07 Olivier's advice for growth 22:23 Balancing ownership in a team 23:20 What is PhotoRoom's North Star Metric? 24:20 Where to learn more about Olivier and PhotoRoom 25:15 Wrap Up 25:26 Thank you for listening!
SummaryRaphael Ruz is the Photographic Operations Manager at Hogarth Australia and imaging technologist, researching and testing emerging technologies and how they might impact or influence the creative production industry. In this episode, big surprise, we're talking about AI. But more specifically, we spend some time talking about how creative ops teams today should be thinking about a future implementation of some iteration of these tools, and how leadership has a responsibility to their team to have a plan when these tools may impact roles.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryCreative production for e-commerce is a relatively young industry, and that means that we're learning as we go when it comes to the growth and development of our creative and operations team members. In this episode we are highlighting one journey, Scott McLean, manager of studio operations at Arc'Teryx. Scott shares with us how his interest in learning about roles and processes adjacent to his gave him important perspective that has helped develop his approach to managing studio teams. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryAs we move into 2023, we've watched as economic uncertainty has triggered waves off layoffs. While they mostly have been hitting the tech sector, in the couple of week leading up to our 100th episode, we've now seen the wave hit many friends and colleagues in content production and Creative Operations.A very fun fact we recently learned about this podcast is some past guests have use their appearances on here during the interview process for a new role. So for our 100th episode we are going to support our community and give a couple of people an open interview of sorts. Key TakeawaysValerie FoxInterested in photographer and photography leader rolesLoves working big, long lasting campaignsCreative at heart and knowledgable at building and scaling a processSuzy WeberInterested in Creative Director type rolesTakes a collaborative approach to her campaignsWould love to work with on a brand of project that needs an overhaulThanks to all of our listeners for being there with us on our 100th episode. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryWe have a tendency to focus on visual content on this podcast but that isn't the only content you need to be able to sell your products online. Copywriting is another critical element to a telling your products story, and just like photography, it's a process that needs to be managed, with controls and guardrails in place to make sure you're saying the right things to the right people in the right places. Joining Daniel for this episode is Brian Hennessy, co-founder and CEO at Talkoot, an AI powered copywriting platform with elements of PIM systems and a lot of cool features to make sure you're not just telling a story, but telling the right story. Key TakeawaysTalkoot is more than simply a place to store product data, but that is part of it. In order to manage all the written content requirements for your brand, you need to know that you are working with a single source of truth.Customer segmentation is great, and there is room for a lot of nuance. Sometimes the segment is who the customers are, and sometimes it's where they shop.The need to change, update, or evolve how you talk to your customer with copy isn't limited to commodity e-commerce, many brands in other spaces have found value in Talkoot in order to seasonally change their copy.AI is already playing a significant role in copywriting for e-commerce. Talkoot includes useful AI tools and was an early adherent to AI copywriting. Using consumer facing tools cannot truly be scaled for enterprise orgs, you cannot train that AI to speak in YOUR brand voice.AI is a powerful tool for copywriting but absolutely requires some curation and controls.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryContinuing our theme exploring near future tech in e-commerce content production, my guest today is Sergey Arkhangelskiy of Wanna. Wanna creates 3D experiences for brands that are intended to help customers make more informed decisions, but interestingly, that decision isn't always simply to purchase.Key TakeawaysWanna offers 3D try on capabilities and works with many luxury brands to bring virtual try on for items like watches and shoes.Some luxury brands see this as an investment in the younger more connected, digital native generations.Brand or retail outcomes aren't always about driving conversion. Sometimes its about brand trust, sometimes it's to be digitally present to younger generations, sometimes it's about driving traffic into brick and mortar stores.Apparel try-on has challenges that are far greater than shoes or watches, body shape is very complicated for full body, tracking is more difficult. It could 5 years or more before we see a useable apparel try on that has meaningful amount of adoption in e-commerce.A big barrier to entry on 3D try on is the cost involved in digitizing your catalog.In Sergey's view, 3D doesn't compete with imagery or video, its more matter of showing the customer the object, not simply an image.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryJust about a year ago, Mark Milstein of vAIsual joined Daniel to discuss what he referred to as the future of image creation. He described the synthographer, some might now call a prompt engineer. An individual who inputs the correct set of instructions to an AI tool that produces photorealistic images. Flash forward to the second half of 2022, when these tools made a huge splash in creative and marketing circles as they were released to the public, sparking tons of conversations about the future of content creation as well as the legality and ethics of it all.Mark joins Daniel again today for this episode to give an update on the legal side of the AI conversation, make some predictions on commercial use of AI tools, and share with us forthcoming tool that could accelerate an already quick moving technologyKey TakeawaysMark was on this podcast in a previous episode and described a process where a user would enter keywords and an AI based tool would generate photorealistic images. In the second half of 2022, generative AI tools like Dall-e and midjourney burst onto the scene and got creative and marketing professionals everywhere buzzingThere are still many ethical and legal concerns that need to be cleared up before we can see true adoption of these tools at the enterprise level. Currently there are some lawsuits on the horizon that will clarify and cement some of these things. Between the the recording of this episode and it's release, new lawsuits have been filed that should answer some of these lingering questions around the legality of data sets used to train.It's possible that some larger organizations with huge image libraries will be able to train their own licensed and un-trained version of one of these tools, overcoming that legality issue around copyright ownership.Sinfusion is a new training algorithm that will allow these tools to create imagery that is very realistic using much smaller data sets then past tools. Mark calls this earth shattering.Regarding Daniel's prediction that a brand may generate a campaign this year using AI, Mark feels that it's indeed possible. The building blocks exist including vAIsual's Dataset Shop which has image datasets are available which are totally released and free for use in this capacity.Mark predicts that legally and ethically viable generative AI tools will be commercially available by the end of summer 2023.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryDaniel has been pretty vocal in his skepticism of NFTs, Crypto and by extension, the blockchain, but the guest today, David Iscove, director of technology consulting at Cella has cautioned him against throwing the baby out with the bathwater.As David describes this technology and what value it has beyond the applications that most casual observers are familiar with, it becomes pretty clear that there may be some interesting applications in the e-commerce content creation space. Key TakeawaysWhile it's most commonly associated with crypto currency and NFT's, blockchain technology is essentially a decentralized log that no one entity controls, and by it's nature it can be used to validate all sorts of transactions, including image creation and manipulation. Some of the less publicized use cases of blockchain tech that occur today include archiving important events with imagery and verify the validity of those events with blockchain ledger entries. Adobe is looking at blockchain tech to aid in archiving and authenticating image creation of all types, but its mostly manifesting itself in photojournalism today. Starling Labs is also looking at ways to use blockchain to archive human stories in a way that consumers of this media can be assured that it is authentic. How will this effective e-commerce? Blockchain could become an integral part of how we secure our assets. DAM systems may find a way to use or at least verify blockchain entries and this possibly becomes the new metadata so to speak. Third party selling platforms could use blockchain entries to ensure that sellers are actually entitled to use the assets they are attempting an upload. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryKicking off 2023 for the E-commerce Content Creation Podcast, our first guest of the year is David Jonkers, CEO and co-founder of Bright River. Bright River provides image editing services for studios large and small, and works to find ways to make things easier, faster, and cheaper for their customers. David joins Daniel for this episode to talk about Pos3d, a service that enables the creation of on-model assets, without the need for a model. Key TakeawaysPos3d helps enable decentralized content production, easing the burden presented by COVID and other forms of business disruption.Another significant use case for Pos3d, it enables model photography for product categories where model photography is difficult or not an option due to resources.Technology like Pos3d also enables producing small sets of assets in different style for things like A/B testing, selling up to the C-suite, etc.An interesting anecdote that David shared is that a Pos3d customer found that having the model looking toward the add to cart button has an impact on conversion (!!!)Perhaps one of the most beneficial features of Pos3d is being able to test anything and everything under the sun in a much more cost effective way.In 2023, studios will almost certainly HAVE to adopt some new tech to meet the demands of the business, whether it's automation, CGI, AI or otherwise.We expect content needs to only increase as everything gets harder to compete.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
Podcast jest dostępny także w formie newslettera: https://ainewsletter.integratedaisolutions.com/ OpenAI, laboratorium z siedzibą w San Francisco, które stoi za systemami sztucznej inteligencji, takimi jak GPT-3 i DALL-E 2, uruchomiło dziś nowy program, aby zapewnić start-upom AI na wczesnym etapie rozwoju kapitał oraz dostęp do technologii i zasobów OpenAI. https://techcrunch.com/2022/11/02/openai-will-give-roughly-ten-ai-startups-1m-each-and-early-access-to-its-systems/ Zest, firma zajmująca się oprogramowaniem do udzielania pożyczek online, zebrała ponad 50 milionów dolarów w ostatniej rundzie wzrostu, współprowadzonej przez Insight Partners i CMFG Ventures, ogłosiła we wtorek firma. https://www.americanbanker.com/news/online-lending-software-company-zest-raises-50-million Niedługo po tym, jak Elon Musk ogłosił plany przejęcia Twittera w marcu zeszłego roku, zastanawiał się nad stworzeniem „algorytmu” open source, który określa, w jaki sposób tweety są wyświetlane w kanałach użytkowników, aby można je było sprawdzić pod kątem stronniczości. https://www.wired.com/story/twitter-ethical-ai-team/ Kroeger, który zasiada w zarządzie firmy Rivian (RIVN. https://www.reuters.com/technology/ai-chip-startup-simaai-launches-auto-business-with-former-bosch-mercedes-2022-11-03/ Francuski startup PhotoRoom zebrał 19 milionów dolarów rundy finansowania serii A. https://techcrunch.com/2022/11/07/after-40-million-app-downloads-photoroom-raises-19-million/ Odwiedź www.integratedaisolutions.com
OpenAI, das in San Francisco ansässige Labor hinter KI-Systemen wie GPT-3 und DALL-E 2, hat heute ein neues Programm gestartet, um KI-Startups in der Frühphase mit Kapital und Zugang zu OpenAI-Technologie und -Ressourcen zu versorgen. https://techcrunch.com/2022/11/02/openai-will-give-roughly-ten-ai-startups-1m-each-and-early-access-to-its-systems/ Das Online-Kreditsoftwareunternehmen Zest hat in seiner jüngsten Wachstumsrunde unter der gemeinsamen Leitung von Insight Partners und CMFG Ventures mehr als 50 Millionen US-Dollar aufgebracht, gab das Unternehmen am Dienstag bekannt. https://www.americanbanker.com/news/online-lending-software-company-zest-raises-50-million Nicht lange nachdem Elon Musk im vergangenen März Pläne zur Übernahme von Twitter angekündigt hatte, grübelte er über Open Source „den Algorithmus“, der bestimmt, wie Tweets in Benutzer-Feeds auftauchen, damit er auf Voreingenommenheit untersucht werden kann. https://www.wired.com/story/twitter-ethical-ai-team/ Kroeger, der im Vorstand des Elektro-Pickup-Unternehmens Rivian (RIVN.O) sitzt, wird dem Vorstand von SiMa.ai beitreten, dem die Top-Führungskräfte der Chipindustrie, Moshe Gavrielov, ein Vorstandsmitglied der Taiwan Semiconductor Manufacturing Co. (2330.TW), und Lip‑Bu Tan, Vorstandsmitglied von Intel (INTC.O). https://www.reuters.com/technology/ai-chip-startup-simaai-launches-auto-business-with-former-bosch-mercedes-2022-11-03/ Das französische Start-up PhotoRoom hat eine Serie-A-Finanzierungsrunde in Höhe von 19 Millionen US-Dollar eingeworben. https://techcrunch.com/2022/11/07/after-40-million-app-downloads-photoroom-raises-19-million/ Visit www.integratedaisolutions.com
OpenAI, the San Francisco-based lab behind AI systems like GPT-3 and DALL-E 2, today launched a new program to provide early-stage AI startups with capital and access to OpenAI technology and resources. https://techcrunch.com/2022/11/02/openai-will-give-roughly-ten-ai-startups-1m-each-and-early-access-to-its-systems/ Online lending software company Zest has raised more than $50 million in its latest growth round co-led by Insight Partners and CMFG Ventures, the company announced Tuesday. https://www.americanbanker.com/news/online-lending-software-company-zest-raises-50-million Not long after Elon Musk announced plans to acquire Twitter last March, he was mulling over open source "the algorithm" that determines how tweets appear in user feeds so that it can be scrutinized for bias. https://www.wired.com/story/twitter-ethical-ai-team/ Kroeger, who sits on the board of electric pickup company Rivian (RIVN.O), will join the board of SiMa.ai, which includes top chip industry executives Moshe Gavrielov, a board member of Taiwan Semiconductor Manufacturing Co. (2330. https://www.reuters.com/technology/ai-chip-startup-simaai-launches-auto-business-with-former-bosch-mercedes-2022-11-03/ French startup PhotoRoom has raised $19 million in Series A funding. https://techcrunch.com/2022/11/07/after-40-million-app-downloads-photoroom-raises-19-million/ Visit www.integratedaisolutions.com
SummaryHappy new year from us at the E-commerce Content Creation Podcast! Last week we had a clip show episode that focused on some near future state technology that we had the opportunity to explore in 2022. In this episode Daniel is going out on a limb to make some predictions about 2023 on some of those same topics. What could happen this year in generative AI, video production, 3d rendering and other types of 3d content and automation. Let's get out our crystal ball, and see what exciting ways we can be wrong about what's going to happen in e-commerce creative production in 2023. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryThe last few months has brought some near future technology into the spotlight, in particular generative AI for image creation, copywriting and more. Over the last year on this podcast we've had the opportunity to speak to several companies that provide services that we would call future tech for creative production, and so as we get ready to close out 2022 we've put together this clip show, our future tech round up. You'll hear from Ajay Bam of Vyrill, Mark Milstein of Vaisual, Ben Conway of VNTANA, Mark Duhaime of Orbitvu, Patrik Bluhme of ProFoto. Let's take a look back over some of 2022's episodes focusing on the technology supporting the future of e-commerce. Key TakeawaysAjay Bam - Ep 45One of the most interesting things for me is that Vyrill has created a tool that allows you to leverage user videos of your products. Customers are already watching these videos, you can help point your customers to the most helpful content for them personally.Measuring ROI of creative can already be challenging, but one such measure is almost certainly engagement, and Vyrill also helps you understand engagement on YOUR videos, but other creators videos that feature your product. We only touched on sentiment analysis and other insights capabilities that Vyrill offers, but if we think about this in the context of localization, you can really start to see some value in that.Ben Conway of VNTANA - Ep 85When we talk about 3D I think many people jump to thinking about the end customer, but as Ben pointed out, many VNTANA customers have found a lot of value in B2B situations. Designers working with 3D models to help sell a product before any samples have gone into production. I don't think it's a big leap to make at all that these 3D design renders become the starting point for fully rendered product imagery. Could we see product imagery creation become a part of the merchandising process, before any sample is ever cut or sewn?The second part of that clip illustrates how powerful AR has the potential to be for categories of product that customers have a hard time understanding in e-commerce. In this anecdote we're talking about handbags and the relative size of handbag has been a perpetually challenging thing to indicate to customers in traditional e-commerce interactions. The numbers are powerful here, very real improvements in return rates.Mark Duhaime of Orbitvu - Ep 78One of the big concerns about automation is always flexibility, I think many photography professionals are really hyper aware of this. We learned from Photoshop Automations how badly things can go wrong if your automation interprets your instructions in a way you didn't intend. But what systems like orbitvu are really automating is a bunch of non-value add steps that a photographer has to do manually today, with a lot of smart ways to avoid unintended consequences. The studio is still in control, but with more time to focus on producing and improving imagery. While an automated device might ot be right for every production type (today at least) I think almost any studio has space for one. Even the most high touch on figure studio often still has to shoot a box full of accessories that could be dealt with quickly and easily with an automated device. Patrik Bluhme of Profoto - Ep 69This was pretty big news in the industry, profoto is one of the leading brands of studio lighting and has been present in every studio I've ever worked in, and maybe even set foot in. They see the value in supporting workflows for many of their customers, and StyleShoots gives them a product they can bring to a studio and show them how automation can change their workflows. I really think automation for a lot of product photography is going to be big, if not in 2023 then beyond, and part of that is because we have a LOT of things creative production professionals need to focus their time on, and product photos on white maybe doesn't need to be one of them. Mark Milstein of Vaisual - Ep 45This is obviously a topic that is front and center right now. As various generative AI tools have started becoming publicly available, there have been a lot of questions about how they work, what protections for artists should be in place, and how does this impact the human beings doing these jobs using traditional tools today. I think it will have an impact. But not overnight. We've spent 15 years building our ecommerce creative production processes to what they are today and just like any new technology, generative AI will have to be evaluated and adapted into workflows and processes that can keep this all organized. One of the things that Mark said that I found really striking is that he feels that this technology will make traditional art methods MORE valuable in the long run. I think there may be something to that. In the same way that we still value vinyl records after digitization of music, I think the photographer, painter, poet and sculptor will see the public's value perception of their work go up. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryWe are in the holiday season where no matter where you go, you cannot avoid retailers letting you know what your friends and family probably want for their holiday gifts. Here on this podcast we aren't doing a gift guide per se, but in this episode Lauren Stefaniak Smith and Kimmy Snow share with Daniel what they think makes a GREAT gift guide. Key TakeawaysDetermining assortmentAssess whether your brand / product line / ethos lends itself to something giftable (and don't force it if not)Makes me think about the VS product line of bras/panties v. sleepwear items like packaged PJs, robes & slippers, beauty giftsetsGifting isn't really a time to push a new product; it's more a time to push your best sellers; either as single items or packaged as a gift setCrafting a story through product is inauthentic & irrelevant – customers often shop for 1 gift item & this is not about building a cartAssort into items that are truly giftableWhimsical / aspirational: items the receiver would not buy for themselves; often expensive & luxuriousThoughtful: often sentimental or personalized; typically are not quick purchases and require longer lead timesPractical: often the easiest and most accessible; tend to be less expensiveGIFT CARDS, you cannot go wrong with a gift cardThink about building an array of products that span a wide price rangeBuy deepReuse of catalog imageryHere's where you tell a cohesive storyWould err on the side of reusing ecommerce product photography, but would use this moment to shoot a guide-specific editorial/emotional momentGifts you've received that you love, or other great gift ideasArtist watercolor painting of a wedding photoLe Labo Discovery SetVinebox 12 Nights of WineEmber Mug3D printer penDiscount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryWe're getting into that time of year where we start reflecting on the past year. We at Creative Force have a year's worth of product updates, feature releases, and bug fixes that we're pretty proud of. In this episode Daniel sits down with Creative Force's CTO Tejs Rasmussen, where we run down his top 3 releases of 2022. You'll be shocked at number 1. Key TakeawaysTejs Top 3 Features in 20223. Updated Category ManagementThis was a small but very important quality of life update that makes category management much easier for our users.2. VideoCreative Force made two releases that focused on video, initially releasing support for tracking and uploading videos, and then following it up with much more functionality, allowing for review & selection, mark up, external post processing, etc. 1. Property AlertsCreative Force works by leveraging your product data to create smart workflows, but the smartest workflows are the ones that include a smart work force, and that's why Creative Force uses that same data to provide contextual information to your productions teams, when they need it. Honorable MentionsDelivery MatrixUpdated mark up for image notation.ContainersComing in 2023PlanningScheduling, set and talent management, going into beta in 2023CopywritingMany studios have copywriters and other web team type roles that physically sit in the studio, having copywriting as part of your content production will allow Creative Force studios to expand their management best practices to other areas beyond imagery. EditorialWhile Editorial was launched in 2021, expect to see updates that include the ability to collaborate even further. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryPicture Instruments is a maker of automated imaging devices and software, everything from all in one studio solutions with automated product & lighting control, to plugins and stand alone software packages. Daniel had the pleasure of hosting Robin Ochs and Austin Timyan on the podcast for this episode, so they could share with him a bit about the origins of the company and where they see themselves growing in the future. Key TakeawaysPicture Instruments began with one tool that Hensel encouraged the team to takThe companies growth has been organic, and a bit niche focused. Picture Instruments has built its features and software components based on the needs of customers as they come. Wine sellers, car companies and dealerships, and beyond. While each unique customers solution is specific to them, Picture Instruments doesn't overextend on the customization. Features are developed that benefit as many customers as possible. Picture Instruments also sells some of it's software as stand alone pieces, available to end users who need plugins for various types of work. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryDoes one size fit all when it comes to our content strategy? That's the question we posed to todays guest, Charlotte Cole, Senior Director of Content Development at Farfetch. Spoiler alert, the answer is not yes. We discuss personalization, regionalization, localization and all the factors that go into an effective global content strategy. Key TakeawaysDoes one size fit all? No. It never has, but there wasn't many options to serve your many customer segments. The e-comm landscape has learned a lot in recent years that points to this need. The political and social landscape does shape how your customers shop. In fashion, we've often spoken about our customers in too narrow of terms. You need many more personas and subsections, or an entire shift in the way you think about your customers. At Farfetch, content creation has become de-centralized in order to make better content for those customers. Personalization is really a sort of catch all term in how the experience is built. While it CAN be, it's not only about getting an ad specifically for you or receiving a mailer with your name on it. At Victorias Secret, personalization and regionalization are two halves of the same whole. It helps you get the customer to not just A shopping experience, but the RIGHT shopping experience. DEI means different things to different cultures. What diversity means is different when you're in a predominately western culture vs. the other cultures around the world. It may require another approach to branding. Build a system that allows many diverse team members create content that is ON BRAND while culturally relevant. Translation is NOT the same thing as localization. For global success in content strategy, you have to learn everything you can about your customer. What's the ROI on creative? We still don't know but we're really REALLY trying. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryIn creative production there are many roles and skills that pull together to make the magic happen, and each of those team members have a perspective on how things shake out. One very unique role in creative production is the Hair and Makeup artist. Present on almost every production that requires human talent, the hair and makeup artist sees it all and is impacted directly by every other role. Joining Daniel for this episode is Cathi Singh, Southern California based hair and makeup artist, to talk about how shooting stills and video changes how she approaches her job, and the trends she's seeing in the types of content being produced. Key TakeawaysWhen considering how to tackle hair and make up for stills vs. video, there are considerations you need to make to ensure not only continuity between stills and video, but also how the nature of video changes what you can get away with.In stills production you can get away with a lot more because of the locked perspective and the fact that nothing moves. You can place hair elements where you need them, and you can use make up to cover things in stills that don't work in video.Art direction also should probably move toward more natural and product focused.As a hair and make up artist, Cathi must remember that she isn't selling her hair styling skill, but selling the product featured.How you approach the shoot for still and video has an impact as well, are you bouncing between stills and video or shooting stills on day 1 and video on day 2.Somehow we ended up talking about task switching, as related to stills and video.A challenge for campaign shoots in the future: reduce you deliverables per day by 10%, just to see how that impacts the team and quality of the work.Many shoots that Cathi is working on are shooting multiple vintage formats on top of digitalDiscount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryAn interesting problem that many creative teams don't think of as a problem is the static nature of the photograph. By their very nature, photographs are snapshots in time and making changes to that snapshot historically has been inconceivable, impossible. Our guest in this episode is Robert Alhborg, former fashion photographer turned co-founder and chief Product Officer of Looklet, a fashion tech company that challenges the idea that fashion imagery is static by nature, and is working to unlock a new world of capabilities and synergies between creative production and e-commerce teams.Key TakeawaysLooklet was founded 10 years, a fashion tech company that has deconstructed the process of fashion photography for big retailers and brands.Customers can shoot models and garments separately, even in different parts of the world, and compile those elements into an image that is hard to distinguish from a traditional photo shoot.These images become dynamic. You can take an image you love and replace the apparel within the image.Roberts background is as a fashion photographer, his experience taught him that scaling fashion photography is very difficult.With Looklet, you can maintain a smaller, faster studio and still produce high quality on figure photography.In this deconstructed style of photography, you can change out articles that maybe are out of stock or no longer for sale, and not have to reshoot because of these reasons.The main thing for Looklet clients is being able to try new things. A/B testing imagery, Personalization, Regionalization, etc.Looklet also enables broader options for talent. You no longer have to book the same models everytime you shoot, you can perhaps afford to book a celebrity model and then use those assets for a long time, changing looks as you need them.One of the challenges are e-commerce websites that are to rigid to allow for regionalization or personalization.There is a big opportunity for a forward thinking creative team to use a platform to its fullest capability.Looklet creates a new layer of cross functionality between studio/creative teams and ecomm/web teams.Looklets biggest challenge in the near future is balancing their own road map with features that clients want, and finding the right clients to take personalization to the next level. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryElle Mitchel and Arabela Espinoza, the duo behind Weekend Creative, have made a name for themselves as being fun to work with, producing great content for their client brands, and generally being excellent people. That's not sheer luck, they run a business and have learned a lot over the last several years about how to run it successfully. We invited Weekend Creative to the podcast to give our audience tips on how they can set themselves up for success when working with an external agency or studio.Key TakeawaysWhen approaching a commercial studio or agency for work on your creative project, having a sense of budget and deliverables is a great start. You should investigate the agency that you want to work with. Understand their body of work and style. Having an idea of what you like from the agency you choose makes it easier to get on the same page earlier. Approach the relationship as a partnership. True creative partners where the brand provides input on what is important to the brand and the agency executes that in accordance with their style. There are many practical needs to approaching the external agency or studio, but don't neglect the emotional needs. You should be excellent to work with. Be prepared to be told No. Agencies are businesses in their own right, with values, capacity, ability to execute on certain things, etc. Time and money can unlock a lot of great creative, but you have to respect that it requires that investment. It makes for a challenging relationship if you contract with an agency or studio and treat them like an extension of your full time team. Be a champion for your contractor, internally and externally. It's all about communication. Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.Stocks are up around the world, which is a nice thing to wake up to. Crypto prices are down a smidgen, but nothing majorThere's FTX-Binance drama afoot, in case that's your jam.On the Twitter beat, in the wake of rehires Musk is tweaking his work on moderation policies regarding impersonation, verification appears to be on hold, and more.PhotoRoom raised $19 million, the Unity megadeal is complete, no matter what we thought about it, and Yassir just raised $150 million from Bond. Has Bond been quiet lately? Not sure but dang, this round was a big one.There's an election tomorrow in America.And that's our show! More Wednesday!Equity drops at 7 a.m. PT every Monday and Wednesday, and at 6 a.m. PT on Fridays, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, one that details how our stories come together, and more!
French startup PhotoRoom has raised a $19 million Series A funding round.
French startup PhotoRoom has raised a $19 million Series A funding round.
SummaryAs we draw ever closer to the next big thing in e-commerce, the fog of what exactly its going to be starts to thin out a little bit. I feel comfortable saying with some amount of certainty that regardless of what becomes of virtual environments such as the metaverse, 3D interactions will become part of the e-commerce experience. My evidence of that is Ben Conway of VNTANA. VNTANA is a 3D infrastructure platform that enables management, optimization and distribution of 3D assets, both for the purposes of internal product development and design, and consumer facing applications such as 3D models of products they want to buy.Key TakeawaysVNTANA is a 3D infrastructure platform. VNTANA enables 3D capabilities across the entire lifecycle of the product or asset.VNTANA works in three primary areas of 3D asset creation: Management, Optimization, DistributionThe platform allows users to work with 3D files across locations and workflows, and can even distribute those assets in customer facing e-commerce use casesVNTANA can compress 3D assets by 90% or more, to enable better management of those workflows.Many VNTANA customers are fashion brands, and they use the tool for multiple internal and external touch points.VNTANA started on the end consumer side of the business and found that they may have been too early for that, but their customers were getting a lot of value upstream.VNTANA has customer who saw return rates in some categories go from 25% to 8% thanks to the ability of the customer to understand scale in a more meaningful way.Ben sees a future where virtual shoe try on is everywhere, virtual clothing try on is available but largely for entertainment, but applying physics of fabric characteristics is used to help aid virtual try on and adds value in some ways.Discount CodeReminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
SummaryAs an elder millennial Daniel still finds himself awestruck at the technology that we have available to us in our phones. Literally at our fingertips. As a career product photographer, Daniel has tried every iphone app that professes to be able to remove the background from an image, and they have always fallen short of being a serious tool. This is actually true of not just apps, but plugins and even some native photoshop features. Photoshop select and mask is still somehow very easily fooled by tones that are too similar. The solution to this problem, for small businesses and independent creators, is pretty expensive. Hiring a retoucher or service increases the cost of producing images and lengthens the lead time exponentially. Matthieu Rouif of PhotoRoom, recognized an opportunity and knew the engineers who could solve this problem. PhotoRoom was born and has taken off very quickly. With close to 40 million downloads, and Matthieu has seen users of all types, from all backgrounds, all over the world, find a solution with PhotoRoom. Discount CodeUse code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer. Key TakeawaysMatthieu was always interested in light and photography, and focused on the science of light at Stanford University. This was in the earlier days of the iPhone and Matthieu wanted to get into photography in some way, it made more sense to make apps for the iphone that supported photography, then try to develop hardware as well as software. After some time working for GoPro when they bought the app that Matthieu founded, he worked with some brilliant machine learning engineers to develop and app that could support the creative needs of small brands, independent creators, and other "Businesses Of Passion."PhotoRoom has grown quickly with a brilliant app that functions much better than most competing apps or features. In Daniel's own tests, PhotoRoom outperformed every other app and the iOS 16 feature PhotoRoom now has close to 40 million downloadsPhotoRoom uses AI to not only remove the background, but understand what it is you're selling, and help guide you to templates or settings that are optimized for what you're selling, the region you're in, and more. PhotoRoom has observed many users like to use the app for personal use, and then discover that it is powerful enough to solve problems they have at work. CreditsProduced by: Creative Force - creativeforce.ioEdited by: Calvin Lanz Sound - clsound.netHosted by: Daniel Jester - danieltjester.com
This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast Galloping Ghost Arcade in Chicago https://www.facebook.com/photo/?fbid=10167033894800724&set=pcb.10167033894965724 Simmons Farm pick flowers https://simmonsfarm.com PhotoRoom app to cut out photos for the web on iPhone https://apps.apple.com/us/app/photoroom-studio-photo-editor/id1455009060 This TikTok account everything is edible and he uses CNC machines to cut out the chocolate sometimes. https://www.tiktok.com/@amauryguichon?t=8UTVxzMhEYE&r=1 Leaked Document Purportedly Shows NASCAR Planning A Demonstration Race Using Prototype Electric Vehicles Before The Clash In 2023 https://kickinthetires.net/nascar/leaked-document-purportedly-shows-nascar-planning-a-demonstration-race-using-prototype-electric-vehicles-before-the-clash-in-2023/?fbclid=IwAR0xqfCAFj6JOasY0uahoGsk-hyyr83r6NyhnvFqzWvmxAv1BW2yjCgdjLg Batch edit iPhone photos: How the ‘paste edits' feature works in iOS 16 https://9to5mac.com/2022/07/27/batch-edit-iphone-photos/?fbclid=IwAR3lIo8ugCpszfd7dp7ait2nhLqLtEw_tJjNAJPBMLVMQZvL4qhUbCzjbIc Subscribe to the Podcast: awesomecast.fireside.fm Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! SPECIAL THANKS to our Executive Producer Brian Crawford! Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook and Youtube!
This week's episode brought to you by Slice on Broadway, and Sidekick Media Services and listeners like you at www.patreon.com/awesomecast Galloping Ghost Arcade in Chicago https://www.facebook.com/photo/?fbid=10167033894800724&set=pcb.10167033894965724 Simmons Farm pick flowers https://simmonsfarm.com PhotoRoom app to cut out photos for the web on iPhone https://apps.apple.com/us/app/photoroom-studio-photo-editor/id1455009060 This TikTok account everything is edible and he uses CNC machines to cut out the chocolate sometimes. https://www.tiktok.com/@amauryguichon?t=8UTVxzMhEYE&r=1 Leaked Document Purportedly Shows NASCAR Planning A Demonstration Race Using Prototype Electric Vehicles Before The Clash In 2023 https://kickinthetires.net/nascar/leaked-document-purportedly-shows-nascar-planning-a-demonstration-race-using-prototype-electric-vehicles-before-the-clash-in-2023/?fbclid=IwAR0xqfCAFj6JOasY0uahoGsk-hyyr83r6NyhnvFqzWvmxAv1BW2yjCgdjLg Batch edit iPhone photos: How the ‘paste edits' feature works in iOS 16 https://9to5mac.com/2022/07/27/batch-edit-iphone-photos/?fbclid=IwAR3lIo8ugCpszfd7dp7ait2nhLqLtEw_tJjNAJPBMLVMQZvL4qhUbCzjbIc Subscribe to the Podcast: awesomecast.fireside.fm Sorgatron Media Podcast Network Feed: sorgatronmedia.fireside.fm Join our AwesomeCast Facebook Group to see what we're sharing and to join the discussion! You can support the show at Patreon.com/awesomecast! SPECIAL THANKS to our Executive Producer Brian Crawford! Join our live show Tuesdays around 7:00 PM EST on AwesomeCast Facebook and Youtube!
Meet my phenomenal friend Daneen Tellez also known as the @Frugalfashionista_ on Instagram. Daneen has been a serial entrepreneur for over 20 years and she has thrived through all times by her ability to manage her finances. Daneen has several eCommerce sites as well as a brick and mortar business. She is also a marketer team member for Vendoo a must have cross listing service. Community Manager for Blend.to Affiliate for eBliss Reseller must have company providing storage and fulfillment for many platforms. Daneen has many affiliate and collaborations : Jomar, Kosei Threads, VIDI, Photoroom and many more. Daneen loves helping others and provides mentoring programs to help others thrive in business. She loves giving back to the community. Daneen is truly an amazing individual and it was a pleasure interviewing her. Below are links to Daneen's Instagram, Clubhouse , Vendoo , Ebliss , and much more. https://instagram.com/frugalfashionista_?igshid=YmMyMTA2M2Y= https://linktr.ee/fashionistasfabfinds?utm_source=linktree_profile_share<sid=f5457079-7f90-4416-be36-5bd0af295d10 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/evolvingalways/support
PHOTOROOM - Coupon Code "TRASHTOCASH" for 1 month free of PhotoRoom pro Direct links to download the app on iOS & Android. https://apps.apple.com/app/apple-store/id1455009060 https://play.google.com/store/apps/details?id=com.photoroom.app&hl=en&gl=US American Bubble Boy http://www.americanbubbleboy.com/TTCPodcast Dave - Buy me a coffee https://www.buymeacoffee.com/ncpicker Kevin- Buy me a coffee https://www.buymeacoffee.com/Commonwealth Cary- Buy me a coffee https://www.buymeacoffee.com/AmericanArb
APP OF THE DAY - PHOTOROOM by 101.9POR
Pour installer Photoroom sur ton Android ou iPhone c'est ici https://www.photoroom.com/fr/
Watch the video version of this show on YouTube »Matthieu Rouif is the co-founder and CEO of PhotoRoom. PhotoRoom enables anyone to create studio-quality photos on their iPhone. Before founding PhotoRoom, Matthieu was the Senior Project Manager at GoPro. Matthieu is also the co-founder and CTO of HeyCrowd, and co-founder and CEO of As-App.Matthieu earned his graduate degree in materials science and engineering from Stanford University, and his bachelor's degrees in economics, and physics from École Polytechnique. While at École Polytechnique, Matthieu was a member of the skydiving team and debate team. Matthieu also served as a Parachutist Commando Officer in the French Air Force.Matthieu started developing apps in 2009 as a student at Stanford, and subsequently started two iPhone app companies. He was part of the Replay app team when they won App of the Year in 2014. Matthieu started PhotoRoom after leaving GoPro in 2018.In this episode, you'll learn: Matthieu's retention strategies for keeping app users subscribed Innovative and clever ways to get users to demo your app Balancing your app's pricing and features How churn can be an asset Links & Resources YC HeyCrowd GoPro Photoshop Zenlea Shopify Poshmark Depop Corel Matthieu Rouif's Links Matthieu on Twitter Matthieu on LinkendIn PhotoRoom is hiring! 10 Tools to Ship an iOS App in 2 Weeks PhotoRoom's Website PhotoRoom API PhotoRoom on Twitter Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club Episode Transcript00:00:00 David:Hello, I'm your host, David Barnard. And with me as always, Jacob Eiting, RevenueCat CEO. Our guest today is Matt Rouif, co-founder and CEO at PhotoRoom, the app for removing backgrounds and creating studio quality photos right from your phone.On the podcast, we talk with Matt about how his time at GoPro led to founding PhotoRoom, how churn can actually be an asset, and how being locked in Apple's basement led to one of PhotoRoom's biggest marketing wins.Hey, Matt. Thanks for joining us on the podcast today. How are you doing?00:00:48 Matthieu:Great. Hey David, Hey Jacob.00:00:51 Jacob:Hi, it's nice to finally meet internet/virtual face-to-face. We've known each other for a little while. I've become fortunate to know you kind of through RevenueCat, but not actually know-know you. So, it's nice to finally put a face to the name.I was looking back through my email and I think the first I ever heard of you was from our mutual friend, Cisco, if I say that correctly?00:01:23 Matthieu:Yeah, Francisco.00:01:24 Jacob:Francisco, who shared with me a blog post that I had seen that you wrote where you talked about RevenueCat as part of your stack. Since then, I think we talked as you were thinking about going into YC, and then after YC, I put in a little bit of money, so this is a good opportunity to check in on my investment.I'm super excited to dive in, because there's a lot of questions. I kind of have followed you guys and kind of seeing some of the stuff you've been doing, but I don't know, like the behind the scenes decision making processes and like, and all that stuff. So yeah, I'm excited to hear the story firsthand.00:02:04 David:Yeah, but before we get into PhotoRoom, you've got quite a history in app development. So, I want to go back to the beginning and talk war stories. A lot of people were in the industry way back when. Jacob and I both started really early as well. So, you got your start during the Stanford class and you were actually a teaching assistant at Stanford at the time, right? I'm kind of stealing your story, but yeah. Tell me, tell me how you got into it.00:02:34 Matthieu:Yeah. Actually I wasn't a teaching assistant in physics. I was doing a master's in physics at Stanford, right at the moment of the first iPhone class. And, I actually went to Stanford because I was fascinated by the entrepreneurship. And I had this business idea of printing photos and sending them.And that seemed a lot easier not to buy hardware, but just use the iPhone which just started at that point. So, I was at Stanford, there was the iPhone class. I wanted to do a photo app. So, see, 12 years later....00:03:05 Jacob:A 12 year overnight success.00:03:07 Matthieu:That's what they say. Exactly. And, yeah, I got, I actually, I got started, programming.I was doing physics before, and I didn't know anything about programming. So I took a class with a friend that went through the basics, and I just wanted to push products on apps. And I found that the iPhone was the best at that point. And actually the photo app became something else.The first company I started back in grad school and they became like a ski resorts app. I shipped, we had all of the major ski resorts. And, It was a great, I did that for two years and a major ski resorts and, yeah.I started an apps company after that, one called HeyCrowd around a social network. So like we had surveys that you could answer to with polls, like, a bit like Instagram stories now, and that didn't work so well compared to the ski resort, but, yeah, I got into iPhone apps right since the beginning.00:04:18 Jacob:I remember the Stanford course. It was on iTunes U that was mass disseminated or was it the later one?00:04:25 Matthieu:No, it was the one that it wasn't Stanford U. There was a, the guy from Fitboard during the class. I don't know if it was doing that.00:04:42 Jacob:Yeah. I remember. I remember it being like the moment when we were like, oh, this is going to go mainstream. Right? Like, because up to that point, you had to learn iOS by doing basically Mac OS. That was like the one point there was the big nerd book you learned Mac OS, and then the SDKs came and you like tried to learn quickly, like what worked and what didn't.But, if you were like me who came from no Mac programming, there was really no iPhone entry into it. I remember when the Stanford course came out. It was like one year too late for me. Because like at that point I had already done a lot of stuff, but it was still really great.I still watched the whole thing. I remember watching it. But it's interesting. We have the same path. I don't know if we ever talked about this, but I was studying physics in undergrad as well. Yeah, I didn't go to Stanford, but I went to a small state school instead, just cause, you know. But yeah, kind of similar story where like I was in, I wasn't in grad school, but I was physics, undergrad.Didn't really know what I wanted to do. I really loved physics and the math and all that stuff, but like, there's a stronger economic pull, let's put it that way, to work on apps. That was the same story for me. Like took a little bit of what I had learned, writing code for experiments and things like this, and then kind of started making apps.And then, yeah, the rest is history.00:06:06 Matthieu:Yeah. I think one of the introduction to physics is like how fast data applies to the real world from science to real world. And you don't find that in a, like a physics job where you kind of find that back in, like a software development where you like, can we solve a math problem, a computer science problem, and you can directly apply it to real00:06:25 Jacob:Yeah. Or like, even with business modeling and stuff too, you know, you think about how a business moves and like what number moves this number. And there's no physics there. You're not approximating a physical system, but some of the same principles apply. Right. You're like trying to find some laws that are underlying it and work from there.So yeah, I found it hasn't been terribly unrelevant, but, but yeah, that's interesting. What else, what else do we have in common? Let's keep going.00:06:48 Matthieu:Yeah, sure.00:06:49 David:Well, actually, I, I want to jump in. I want to get to PhotoRoom, so we're actually going to skip over. You've done a lot now. So after, after that you went to replay and replay was like onstage at a keynote. And you're the co founders that you were working with, you know, as, as you joked, before we started recording, spent a month in the basement and apple, as everyone does before a keynote.But then you ended up at GoPro working on imaging. so just tell me about that. Leaving GoPro. I mean, Great company done a lot of innovative stuff. but tell me about leaving to start a PhotoRoom and what the inspiration, I guess we've heard part of it, you know, 12 years of working on imaging and wanting to build a photo app.But yeah. Tell me about the founding of, of.00:07:36 Matthieu:Yeah, I, I, so GoPro is an amazing company, but it's more marketing and hardware. And, I really wanted to, I grew a bit frustrated about like how we could, do better software. Yeah, a few frustration from that I, as a product, I was product manager by them. So I was like frustrated with the design tool, like a Photoshop and, and, you kind of have to move to, and by that time you had to move to California to move the stuff.And I was based in there in Paris and I decided to stay there with the family and, and kind of, we had an amazing missionary team at GoPro in Paris, but it's really difficult to. To change the paradigm of a kind of a software, like a, if it works from a kind of more deterministic way. So I kind of realize that it's really tough to ship a new software with new paradigm, and we've mentioned our new insights.So I thought there was a big opportunity with the new, new hardware coming on, the iPhone formation, learning the new, the new, yeah, this new kind of way of thinking about software. And, I left the GoPro to start a company and we've just ideas in mind. And I also, at the time realized that there was a. A lot of apps, you know, like after 10 years on the app store, you kind of know the tricks of the app store. And I knew there were a lot of apps in the top of the photo apps that were around razor and background eraser. I realized like, okay, if they're just kind of a, you know, I say scam, but it's certainly scam, but all these apps that are built quickly, there must be some demand around it.And so that's, I started with the background remover idea. Like I saw that there was a mission learning team at GoPro that there was some background removal, paper and all that. Okay. There must be some demand. Let's ship something quickly and see how it goes. And that's kind of the nice thing of like 10 years of development, you know, the right tool to go fast and just shipped a prototype in two weeks.We've actually referring at, by then I have a blog post on like the 10 tools I use there and, And, yeah, it was, it went super fast, super fast to the store and we have some machine learning and, on-device machine learning by then. So it's as a, and it kind of caught up, like you tried a dozen ideas on some kind of stay on the wall on some, like, and just stay on the wall.00:09:43 Jacob:So at the time it was called BGE app background app. Right. was the focus initially, did you have like a big scope for it or was that your entry? You were like, Hey, I know that they there's these photo apps that kind of suck that are doing this background thing. I think we can do it better. And like, let's see where it goes from there.Or did you have like a bigger plans or longer term aspirations? 00:10:04 Matthieu:I think there was, an understanding that people kind of needed that and the tech tech was 10 X better as they say. So it was really interesting, but I didn't, I mean, we didn't have the full plan for that. It's really a few months in that we are understood with Elliot the kind of the market fit.And we understood also like this idea of, and we call it, we translate pixels into concept that makes it much easier to, to, to edit. So w for the room is the best for digital for entrepreneurs. And the idea is that instead of using mask and layers and pixels, you just like, the machine learning, understanding what are the.The big cells and they just tell you, okay. A cat. So we call it cat to catch up on the cat. And you should have actions that are relevant to a Catholic changing the fur color. if it's, if it's a piece of clothing, it should be the texture of the clothing. If it's a, if it's a kind of graphic change of color, you know, kind of, it makes it much more accessible than what exists in like 10 year, 20 years, software that exists by for the editing.00:11:03 Jacob:So, so yeah, I mean, I think that sounds like a very much a pitch and a story that somebody would be taught at Y Combinator. So I'm curious, like what I'm curious, like, how did that evolve? Like how so you, you, you, you guys launched the app in the, I remember I was talking in like the spring of 2019.00:11:20 Matthieu:Yeah. Like may 2019. Exactly. 00:11:22 Jacob:And then, you started YC in the fall or the winter?Yeah.00:11:25 Matthieu:No, we actually, so we started YC in the following summer. We were supposed to do the winter batch after that. So seven months. And, we, we couldn't because our visa issues, at some, with the family, I couldn't move to, to, to YC. Yeah. 00:11:42 Jacob:Can tell you there's one way to solve that problem.A global pandemic.00:11:49 Matthieu:Exactly. Yeah. That's exactly right. So we did it involve, I think we shipped super fast. We failure my co-founder who is like a, like a machine learning genius. and we follow early on the YC startup school, which is kind of the, first step to. And, and so what does it help you? It kind of, you measure the, yeah, the progress.So, how much customer you're talking to, Ahmed, how much money you made and how happy you are doing what you do. And so that's kind of how we iterated 00:12:24 Jacob:You were 00:12:25 Matthieu:Months. 00:12:26 Jacob:During, startup school or 00:12:28 Matthieu:Yeah, the school kind of asks you every, every week, discussion and you make sure you make progress on that. I think these are the right question to make progress on your business.And here's, what's kind of, kind of natural, like two months later. So we started in may, may, June on that, application for YC where I probably in September, like, so, so we did like all summer, we did the startup school scheme and then framework and made some progress on that. And we got the YC application in September and the interviews actually in Paris, In, I think November.00:12:57 Jacob:And then, ha had you, I guess like, your, your aspirations or your reasons for applying, I guess, are in some ways, self evident to somebody. You know, obviously you don't need to convince me, but for the listeners, I, what was your, yeah. What were your motivations? Like? Why did you, well, I guess for one there's, you know, I don't know.I always hear there's a couple of reasons, right? Like sometimes it's prestige, like people want to the prestige of YC, sometimes it's, it's the help, which I honestly think is the, the, the best reason. Cause I, you know, it's, it was honestly really good for us, but then there's also like, you know, it's, it's a great way to springboard venture back.Thing, right as well. So like, did you have like strong reasons? Was it all of the above or what was the motivation for, for getting on the venture? 00:13:44 Matthieu:Yeah, that's a good question. so I think number one reason was, ambition. I think like a lot of your brain startups, you Batara, can be not ambitious enough. And I think if you're ambitious, like YC is really a way of, the alpha taking the ambitious path. Okay. Then how to make it like a business and a product that has a strong impact, like on a very large number of people.So that was, that would be my number one. I think then it's kind of the learning. we are at the beginning of the company, we sit for failure, then what's what kind of is the most important, you know, for their culture. And we talked about it also. And, one thing we really value is learning fast and I think YC kind of helps you, you probably a lot of like, you learn so much faster because you're at the right contact.So it's, I mean, it's. It's on the partners. Like every time we have a office hour, almost every time, like, wow. Blown away, there is like also Atlas. I get the right investors, I mean on the revenue, on the like mobile subscription and like, yeah, like you like auger from Blinkist, like, someone from, John from Spotify.So that's really helpful and also extra connection like we have in AI, we have the VP of AI and locale Facebook, and I don't think we could reach this network with, with. 00:15:01 Jacob:Yeah, the network thing is depends on, you know, what your background is. Obviously you had been in the peninsula, but still it's hard to be really deeply networked and still it's hard to. Invest in your engineering skills. Right. And like your IC skills and invest in a network at the same time, which was kind of my world.Like I had an okay network, but like, it wasn't super well networked. So YC was like a big like boost to that. Right. You could get interest to people. You could get a little bit, it's still, a who, you know, game Silicon valley is still in a lot of ways or the broader concept. 00:15:33 David:Before we move on. I wanted to talk to us a little bit more about the, about the ambition of PhotoRoom, because, and this is something I think is, would be really relevant to a lot of our listeners who are, are building apps in the space. And, and I, as an indie developer for 12, 13 years, feel like I've, I've, I've worked too much with, with blinders on.Not thinking about the bigger opportunity. So like the first app I launched was trip cubby. It was a model it's log tracking app, to get reimbursements from taxes or get reimbursed from your company, for your mileage. And I just, I treated it like a little tiny indie business, lifestyle, business, and everything else.Meanwhile, 00:16:19 Jacob:IQ00:16:20 David:IQ built a huge 00:16:23 Jacob:Probably launched about the same time. Right. I would think. 00:16:26 David:No, they launched much later actually, which is even again, it's like I had a multi-year lead as kind of the, how to do that 00:16:33 Jacob:Assuming the market was there. Like my, like you probably came when the market was finally there, 00:16:37 David:Starting to grow, but yeah. But what's so cool. Is that, I think there's so many opportunities in the app store that people overlook that seem really niche. Like you just started out replacing backgrounds in photos, 00:16:50 Jacob:And now you're going to be the next generation Photoshop. Is that a good one? Is that a good pitch? I don't know what the 00:16:54 Matthieu:Yeah. 00:16:57 David:What, what's the ambition that, where that took you from, okay.We can replace background images too. This is, could be a huge business because we're, un-bundling one of the like key parts of Photoshop, which is a massive business. So what, what, what is the, what was the ambition and what is the ambition that you feel that this, this can be such a big thing. 00:17:21 Jacob:How did you, how did you convince yourself of that? The ability to do that?00:17:25 Matthieu:Yeah. 00:17:25 David:Yeah.I mean, it's, it's amazing.00:17:27 Matthieu:I think it's, well first like working on photo, video editor, like I realized that, I mean, video is big. Like we got, I think we free-play then named quick by GoPro. We got to $100 million. It's kind of tell you like, and most people, they are still using like photo collage. So everyone's working on photo and video is too complex for most people.So like, if you get 100 million for a video, then it's probably like any good, like yeah. Project improvement like 10 X product improvement on photo must get like 1 billion users. And I think it's like, that's one of the YC model, but it was really starting from a pain point of myself, like creating the assets for actually for the app store.Like you have to create a PSD. And I was like, you spent so much time on non creative task. And I was like, I want to make that much simpler. And I think the big heart moment was kind of talking to the user. So, and also like talking, yeah. Talking to people like we kind of build in the open and people told us, it's like, yeah, Yeah, it's a, it's like a actually it's like programming, like a U instead of you're you're doing like, object oriented, editing, like you understand what kind of objects you have and you make actions that are relevant to that.And that's, that's kind of done myself, like really burning myself away. Like it's much simpler. Like you have an object and you, you offer it to the user. What's the logic for the subject lines, Photoshop. It's such a pain to learn. Like I think everyone would remember is kind of the blown away part of Photoshop, but also the pain it is to understate.00:18:51 Jacob:And it hasn't gotten easier in 20 years. Like the only way now you can paint on a sphere or something like, there's nothing like new, I still open it and it's comforting. Cause I learned in CS two or whatever, and it's all still the same, but like, I don't think it's necessarily, like, I think, I think there's even a broader near you.I'm going to make your, your $10 billion company, a trillion dollar company. But I think there's an even broader narrative there around just like the future of software and how machine learning. Further like narrows the gap between like in software, like programming, not in the traditional sense, but like telling a computer what to do and the computer telling, like asking us or like bringing us like the things it can do.And you see this in like varying degrees of it working well. Right. like Gmail, like suggesting like absolutely insane sounding replies that I would never say, like, that's kind of that, but, but I think that's all maybe a little bit too far, but I think what you guys are doing, it's really great. You know, like segmenting photos, like giving people those tools, like taking, especially for a tool like email it's like writing, like, I don't know.An AI assistant to like, say, thanks like I can, I got that. Thank you. But for, for, yeah, like, like cutting backgrounds out and like setting up. Yeah. Just building like, things that to a human, because we're so visual in the way we think seem really basic, right? Like I want the cat in front of a blue background, right?Like that. Just tell the computer and it can do that right now. The existing tooling is like very manual and very skills driven. And you guys are bridging that gap. So like yeah. Who knows something? I don't know. Maybe photos, aren't the end of it for you guys, maybe next you just start tackling the next software domain.Right? I, you know, I don't know that we'll get to 10000000001st and then we'll worry about the trillion dollar.00:20:28 David:And that's the really magical thing about your app and your onboarding that I wanted to ask you about. So exactly what Jake was saying. When I think of removing a background and I've worked in Photoshop literally since the nineties, late nineties, I'm old. but it's, I've tried that like a hundred different times.And even in the most modern Photoshop, I don't even know how to do it. I expect it to be. I downloaded PhotoRoom and in like three taps, your onboarding is magical because you don't get in the way of the person having a desire to get something done. And then seeing it happen. So in like three tops from opening the app, I see a background removed and it was just like00:21:16 Jacob:Okay. 00:21:16 David:Instant, like mindblowing experience. 00:21:19 Jacob:Yeah.00:21:20 David:This thing that like, I know it's so hard and I think of needing professional tools and needing to be a professional to even figure it out. It just happens magically after three or four taps in your app was that I assume that was very intentional. Did you have different onboardings before and kind of iterate to that point?Or what led you to just such a focused get the person to that?00:21:45 Matthieu:Yeah, that's a good grade. She was our interview. I think, we like, if we, especially in the beginning every week, we'd go to McDonald's and pay a meal to student or anyone. And they like the tagline for McDonald's and Frances com. Everyone can come in and come as you are. So we really met like tourists students professionals, and like doing user interview.We got so frustrated. I think that people didn't get to the step of removing background that kind of like00:22:12 Jacob:Oh, so you would give them an unlogged out like a brand new device and like, watch them go through onboard.00:22:17 Matthieu:We would like pay the meal initially for downloading the app. We'd like first ask you three, four questions about their photo usage on their, on their phone. kind of ask them to download the app and yeah. Blinded as yeah. And, and we were like came sneaking. We just were, we were just iOS at the beginning.So try to find people with iPhones and not Android, and that was stuff, but yeah, I mean, people usually stopped before and they don't understand something and like to build trust with them, we figured out like the best is to short tech. So I can we get to the point where. We actually have all these people, we try the app that actually see the bag, the magic effect of Futterman like, so like taking a white sheet of paper, we valued microphone and like thinking, how can we do that?And it got to like adding that as early as possible in the onboarding. I think that's, that's, that's fine.00:23:06 Jacob:I think, I remember now reading about the McDonald's testing and your, your, YC application and being like. That's the moment I knew these guys were going to make it, I guess like it's was brilliant, right? Like I, I don't know how much user testing, like real good user testing is. If you do it in some sort of like professional context, it's probably really weird and like expensive and like hard.And this is dead simple, super scrappy. Right? People don't do it because I don't know nerds. Don't like talking to people like we don't like, you know, it's, it's, it's tough to put your, your app in front of somebody and see them. Not, it's one thing to read like bad retention numbers on amplitude is another thing to like, see somebody actually churn and like, but honestly that's the best way to learn.Like this is the best way to like, get really actionable feedback. So, I'm sure that was, that was super beneficial.00:23:53 Matthieu:Yeah, it's a, it's a trick from Zenly. So the social network and maps, like that really is, one of the best, app in embarrass and they, and we apply that and yeah, it requires some. It's not easy, I must say. But, you really, you learn so much and the pain today is more like we have more qualified users.So it's really easy in the beginning when you're in your photo apps and people just as the app and everyone has photos. So it's easy to explain. Then you want to like talk to your kind of retain user. It's difficult to get them at the McDonald, but now we're friends with all the vintage shops around the block.So in Paris, so we get.00:24:28 Jacob:So that, yeah, that was I kind of my question I wanted to ask. I'll just slide it in now, but like I've noticed, I don't know. I don't know if you had this intention initially, but it seems like you've found a new. Even amongst these apps in something I would say commerce or even e-commerce it seems like a lot of people use these, use your app to take photos of objects, to use as like advertising or gone Shopify.Is that, is that true and statement or am I just like misreading investor updates?00:24:56 Matthieu:No, it's totally true. Actually, it's not. The interesting thing is it came from a personal lead, like using, as you say, Photoshop and wanted it much easier for me, but I wasn't clear who was using the CRA's background apps. I'm talking to like user at McDonald's. We realized like there was all these reselling apps, especially in the Europe and the U S where people.Yeah, they're just like selling Poshmark on vintage in Europe and they, there is no app that's focusing on their photo need. Like everyone's doing like selfies or I dunno, whatever lens on video you can make or, but, no one's in it helping them. And it actually came from the user interview like, oh, that some user told us like, oh, my girlfriend would love that she's selling on Depop.And, and we kind of like it after multiple user asking us in support. asking us, and in talking at the user interview of my goal, we realized that, oh, that's a niche that we should kind of focus on. So that's Allie Kim, 00:25:51 Jacob:Was that pre YC, like pretty early in the process.00:25:55 Matthieu:And it came in a few, just not in one day, but it, I think early, after being taken at twice a 00:26:02 Jacob:Okay. 00:26:03 Matthieu:Like early 20, 20,00:26:04 Jacob:So then my next question, I guess, is like, how do you decide then? So you have a car for strong product. You, you, you might have like varying. This is, I think this is very common for a lot of apps and companies is like, you have probably different levels of product market fit depending on the market.Right? So like maybe broadly across all users of iPhone, your product market fit may not be as strong. But then when you look at this one niche, like maybe it's really strong. And then I think some. End up in a situation where you have to kind of decide, like, do I want to go for this maybe less fit, broader market, or maybe a tighter market with a stronger fit that I'm starting out with.Did you have that internal conversation? And then did you make an active decision? Like we're going to focus on this and then yeah. And then what's the plan after that? Like, or is that the forever plan?00:26:48 Matthieu:I think we, the easy part is as a product guy, I'm really convinced that our usage is really deep. Like we're starting from a different Lego brick, like, okay, you don't need it mask or square pixels, you edit like objects. So, I mean, any app that kind of want to copy that Nike that's to stop doing what it does today.So it's kind of the thing that relates to the missionary understanding excelled in the beginning. So we were confident. Digging into this usage and this product paradigm and like product basic block is interesting. And then we decided to focus on the pro usage and, and it's difficult as a follower. You want to serve everyone at the beginning, we were even doing a video plus photo, like in December of 2019, we dropped the video, just for animation.And then we dropped kind off the casual use case to focus on the pro and, and it's, it's been helpful. You're not like giving up on the other users. You, I mean, some of the features, they're still going to use it, the other, the casual, the people doing memes from, from the app, but she just like when you build features, you think about them.And I, around that, I think YC is helpful because. like if you reach local maximum from one vertical, like product market fit, then you investing so much on the take. It gets better than the, all the local maximums or, or adjustment. Like you can reach them after, and it's not a big deal and kind of believe and believing and trusting that helps you on, on like a, okay, we're going to focus on this one for, let's say three months and we say,00:28:14 Jacob:Yeah. I mean, I think that's a really good point in that I think can trip up people early in the process is that you think. That making an active choice to close yourself off to part of the market as a mistake. Cause you're like, well, I want to serve everybody or, well, I want to, you know, I want to have the most broad appeal I can cause it does, it feels wrong, right.To not serve a use case. but often tactically it's a bad choice because yeah, in the early days, anything. Hey find any users that love your product, even if it's a small group, there's, it's a, it's a closer step to like, get your foot onto that than it is to try to get sustainability on like mediocre product market fit across the broad market.Because then also it makes, yeah, it makes your McDonald's discussions easier. Well, maybe you don't have McDonald's discussions anymore. It makes your product discussions easier. Cause you can say like, okay, these are pilot. We're not going to do all this stuff. We're going to focus on this stuff, which gives you more of a loss city.I just really feel there's so much to getting that velocity early. Right. Like getting something that's like moving and growing and getting fast. And I think that's one of the things, I mean, I don't know, I won't, I won't docks you guys on retention numbers and stuff, but you know, when you have a, I'll just say that when you have a pro user base, that's using it for something non casual retention gets easier, right.Like have a reason to come back. And so if you, I mean, there's not that many apps like that. That on it's hard, it's hard, it's hard. It's rare to find mobile apps that have that opportunity. Right. So when it's there, you need to take it00:29:45 Matthieu:Yeah. 00:29:46 David:How do you think about pricing for that value creation? Since, since those that kind of pro segment really probably gets a lot more value than you're even currently charging. because they're actually making money with your product. Like how did you think through your print pricing? And did you iterate to this point from a more kind of consumer pricing to them to a, I mean, to me it feels like you're in the middle still of somewhat consumer-friendly and really honestly, probably cheap for a professional use case.So how did you land on your current price?00:30:24 Matthieu:Yeah, to be honest, it's like most of the photo apps. I mean, when we started and maybe it's different, they are all pricing like 10 bucks a month and that's kind of given by, I guess, Spotify Netflix, like it's kind of the, the glass ceiling of the price of subscription, even for prosumer. And, and we kind of iterated on the under yearly from 40 bucks to 69 bucks, in, in the U.So we didn't like, we kind of landed on that quite early. you don't want to alienate the user, especially if you put the up-selling in the onboarding, like, to be too expensive. I think we have a major opportunity though, to like address the more advanced business and the more than one person in a shop, it's just, it's really difficult to build this a B2B case in in-app like, you don't have that many apps that use that in the up-sell of the phone.So you probably have to show it like. The the first price, to every user and on the pro you probably can to brigade them after, I think it's something we can do later, like focusing on the product for now and make it simple as much as you're like, if you start with two prices, like the support, basically it is going to go crazy.We still do the support of the users. That's something we try to maximize for simplicity here.00:31:37 Jacob:I mean, it's a good point to make, especially too. It depends on, depends on your cashflow constraints as well. Just like how much, how extractive you want to be, how much you want to push it. Right. because you know, when you have good retention, like there's an argument, an argument to be made to not mess that up by because you're raising your price will hurt your attention, right?Like it's kind of at least on paid, right? Like more expensive. It is. People are going to churn more. and if you're compounding your total, like paying subscribers, that might be more important and then extracting an extra, an incremental $2 or $10 or whatever from each user, right. It might be better off just to keep them happy and longterm.And that's what makes it, I don't know, pricing just so complicated. It's about finding that equilibrium to maximize like the longterm area under the curve and not just, not just like the individual LTVs.00:32:27 Matthieu:Yeah, exactly. I think there was one. yeah, we, you want to talk to, like, you don't want to. Expensive at the beginning, you should have too expensive. Like one of the really source of feedback was also our support. And like, if you're too expensive, you get less pro. And the goal, I mean, the reason we launched after two weeks with was like the feedback from process so much more valuable than the feedback from, for users.I mean, you still want people to pay, like, just stop at 500 bucks in long month is going to be like, there's no way people are going to pay for that. So, and I was actually talking on Twitter that like, we actually put forth first a monthly plan because we wanted people to churn and be able to talk to them.So there was really a focus on learning from the 00:33:07 Jacob:Interesting. 00:33:08 Matthieu:Early days.00:33:09 Jacob:Yeah, I've always. Yeah. The, the short, I think, long, the annual subscriptions obviously have a bunch of benefits to, to, to app developers, but you do end up flying blind for a very long time. Right. Until you really know what those numbers look like. So if you're on monthly, purely, it does kind of simplify things early on.Which is another case to be made for just not over thinking your pricing, like initially, right? Like you guys launched just with the monthly and it was fine that you added, I don't know when you added an annual product, but you brought it in when the time. 00:33:40 Matthieu:I think the logical, so learning from GoPro and replay days is the pricing is quite elastic. So you double your price, you divide by two, the number of pros like minus plus 10%. And so, so it doesn't, I mean, it's, I mean, when you get bigger, it's way of doing experiments on pricing, but in the early days it's worth, it's not worth like taking too much time on that.00:34:01 Jacob:Yeah. I mean, it's good to know if you have an elastic curve, it means you're pretty close to, to the optimum already, right?00:34:06 David:Did you start from day one at that $10 a month price point?00:34:10 Matthieu:I think we were at eight or nine. it's pretty much like every pro for the pro apps. Like not selfies was at that on the photo and it's, and I think. The co, I mean, it goes from Spotify on Netflix. Like, everyone's like a, it's like if comparing industry report, they tell you a comparing you to Spotify on that fixed anyway.So it's a, I think it's a good, like a way to start on as they increase the price, they increase kind of the time of all the possible ATV of all the apps, which is really good. Thank you.00:34:40 Jacob:If they don't take care of it, inflation will don't worry. 00:34:43 David:But, but that's just amazing two weeks, to an MVP that you could charge $8 a month for, and people actually paid it.00:34:50 Jacob:Well, 12, 12 years in two weeks, David, if00:34:52 David:Well, right, right, right. No, no, that's a great point. But the point being that there, there are still opportunities that when you have experience and domain knowledge, that it's not the, the programming, it's not the, it's not such a monumental task to build something that's really valuable to people in this space on mobile, that you can build something good quickly with that experience.00:35:17 Matthieu:The first app was really crappy though. Like I think we 00:35:20 David:Yeah. 00:35:21 Matthieu:A few weeks before having our pay first paid users.00:35:23 David:Gotcha. I did want to talk a little bit about your marketing, so, What did you do at launch? Did, did you get a little pressed? Did you, you know, talk to apple, how did you get that initial code?00:35:35 Matthieu:So yeah, we were super, I mean, apple has been super supportive to us. I think. Before GoPro, GoPro acquired replay. so we play was, app of the year, senior as, elevate. So 00:35:46 Jacob:You guys at the year in France, is that what the00:35:48 Matthieu:No, so so I have a card, I brought the screenshot that, 00:35:52 Jacob:The U S 00:35:53 Matthieu:So we didn't, yeah, we didn't, get the U S we didn't get the U S and north America, and it's kind of a private, taser, but it's, we got like most of the Europe and Asia. And, yeah, and then I was seeing like the star that elevate their they're thinking the other U S and we should get that. 00:36:14 Jacob:It was good for you that we hadn't localized maybe 00:36:18 Matthieu:Yeah, 00:36:19 Jacob:That was the thing we were like only English at the time.00:36:22 Matthieu:Well, elevate is such a difficult business to localize. So I think it's a photo video is easy to localize it. Yeah.And, and so we got like, we got the keynote, so, and we kind of, I mean, the app is really good at marketing. using the latest technology of, apple in, like the metal and using the lasers, the GPU, I kind of build a relationship from there, with the apple team and also like learning AR that's kind of the narrative of apple, like to showcase apps.Leveraging the latest technology. They do their marketing through developers and that's awesome for us. Like it's super opportunity. And so what was that? When we started, it was well, we're using a Carmel to do the background removal and we did use like really early on in September of 2019, we use our KPIs to remove the background, to do some live preview of the photo.And so we got into, there is an accelerator inference in the biggest, like sexual life is one of the biggest things. Accenture and apple has a program there and we got in there and they helped us and like marketing and, and business, during the summer. And we had some tech workshop and in September we got Macy's, marketing from the using Eric.He, three, I think, API APIs. So I think all the days was marketing through, using the latest tech software and hardware from.00:37:42 David:And where did it go from there? Yeah. So after, after you've, you've gotten some traction in some of those early customers. did you jump into paid user acquisition 00:37:52 Matthieu:No. 00:37:54 David:Of, of, paid to, organic growth?00:37:58 Matthieu:Yeah. So we got into, we didn't do paid until like, we really got traction and market fit. So early 20, 20, and we started to have some, we got Gary V tweeting about us, like a video, farmer. So that was like a viral video demoing the app. And we kind of, I mean, the thinking was if some videos of demoing for term or viral, it probably works so-so as ad.So we kind of use these viral videos and try ads on that. Started ramping up, I think before YC, Facebook ads. So in April of last year and, it kind of, yeah, it was a good, channel of acquisition for us. And we always had in mind, like, we don't want to spend too much, we wanted to have it under control, but the payback was really good.So we kind of, added mix like, I don't know, it was three 17, maybe at that point in between the, between paid 30% beta and the 70%. And, yeah, organic and so that we ramped that up and I think it wasn't a good time to all this marketing and we kind of fast in that, at that point, because there was a COVID, the beginning of the COVID and all marketing was going down.So it was super cheap to try stuff there. 00:39:09 David:Yeah. 00:39:09 Matthieu:So I tried to be a part of these tick on that an influencer. I like a lot of times. So like all of that, we were at the right time and at the right moment for that day,00:39:17 Jacob:So how much, like are you balancing? I mean, obviously there's always so much you're balancing as a founder. but you know, how much are you thinking about investing back in the app and like broadening your appeal, making it better new markets, like new platforms versus. The scale of approach, like how can we scale marketing and, and continue to grow?Or is it like 50, 50? Like, do you have a top priority right now? Or, or how has the, like, how has your, your mind thinking about like your biggest growth levers?00:39:48 Matthieu:Yeah, we try to try to have a higher, level kind of privacy laws. So let's focus on retention or let's focus on this specific kind of users. So, in the U S for just three months, and we tried to align product and growth, on like a three months of that. And so that's kind of. that's yeah, that's how we think about it with Elliot and, and try to have it on growth and on product and kind of put us to talk more to these kinds of users, so to improve on, on these kind of shoes or just, just niche for instance.And, I don't know if people are selling on this marketplace for a month and then we'll see maybe another nation, another country, but still improve the experience for everyone.00:40:29 Jacob:And are you thinking about marketing in terms of like specific people selling on specifics, like marketplaces, like the you're actually going like channel by channel that, that, that, that closely. And does that inform like features or does that inform creative or how does that feed back into your part?00:40:44 Matthieu:Yeah, we're good. We're getting into that. Like we tried to understand bearer by a persona use case. What's the LTV and what's the retention is, and I think we are at the scale where we start to do that, but before it was like a general, a general creative for everyone and kind of demo the value of the app.And we were super lucky that our creative we're working for them. And I think like now, like the way marketing works, it's, like a. Facebook or Google are doing most of the optimization and you're more into like, what can I add up my creative so that it fit the focus I want to do for it. I don't know if the U S so I'll be a make sure you're in English.I'll make sure if you're like looking at multiple countries, try not to be too localize. I think there is a Netflix called neutralize, or they have a specific wording on making the, the artwork or the creative, not to localized, not to English, for instance. Okay. So you just content that's good. So it's kind of, that dictate kind of what we try to do with growth and marketing.00:41:39 David:That's great. Well, I have a million more questions, but we do need to, to wrap up. We're going to put links into the show notes to find you on Twitter and LinkedIn and, and PhotoRoom is such a great name, easy to Google, easy to find on the App Store. but you're also hiring, what, what positions do you have open?00:42:02 Matthieu:We're hiring a lot. We're hiring on growth and paid acquisition, hiring project designer, iOS developer, Android developer. And the way we think about the team is really to have a, like, we are 10 people, and we have a strong impact to millions of users. So, really leveraged like a small team, high impact.I think it's possible because of apps. So, we're looking for really senior people for that, and mostly in Europe. So we have like a, two, three days a month, in the Paris HQ, but, you can work from anywhere in Europe.00:42:35 Jacob:Yeah. And I'll, I'll second that. I think working on this product would be really interesting. Purely based on my insider knowledge as an investor and your friend, but for real, I mean, a lot of apps don't, you know, get to the point you have. You've got a lot of tailwinds and I think actually, the upsides are go far beyond the App Store.The future is very, very, very big. And you guys are ambitious. So take these jobs. Thank you.00:43:02 David:Yeah. 00:43:03 Matthieu:Yeah. We were thinking be everywhere. We stopped for a while, but we were like mobile first, not mobile only. And we have the web app web tool that we launched last week. We have an API for any developer that wants to remove the background. We have photo and attribution, and have the module folks using it.So it's really, I think we want to be close to the entrepreneurs, and we want to communicate through pro images that sell. And so sometimes it's not an app, it's just a photo and button. And so you can use the API for that. So, yeah. 00:43:33 Jacob:It's pretty great when you have a good product market fit, it just gets really fun. 00:43:37 Matthieu:Yeah. And we have that kind of, now that we have money, we kind of, we have like super smart people on the machinery team. So, we have the best thing on the market to do that. And that's super exciting. Now we're shipping new machinery next, I think next week. And it's going to be awesome. I can't wait to see the result on the analytics.00:43:52 David:That's amazing and 10 people. I thought you were bigger. I guess you want to be, you want to be, 15 or 20 with all the postings you have. 00:44:01 Jacob:That's why I'm really bullish on this market, David.00:44:04 Matthieu:Yeah. 00:44:04 David:Yeah, 00:44:05 Jacob:A small team can do a lot of stuff in this space. It's crazy.00:44:07 Matthieu:Yeah, It's00:44:08 David:It is crazy. Well, thank you so much for being on the podcast. It was great chatting, and thanks for sharing your insights, Matt. 00:44:13 Jacob:Yeah. We'll have to catch up again in two years to see how, see how it's going. 00:44:17 Matthieu:Yeah, of course. With pleasure. Thank you guys.
Dans la guerre menée par les géants de la tech pour capter notre attention, Apple mise sur une arme redoutable : l'App Store. Raphaël Bloch, journaliste au service Économie de L'Express, décrypte les manœuvres de la marque à la pomme et de ses concurrents avec Daniel Matray, directeur de l'App Store Europe et Matthieu Rouif, créateur de PhotoRoom, une appli de retouche de photo.Cet été, nous vous proposons une sélection des meilleurs épisodes de La Loupe, le podcast quotidien de L'Express.Retrouvez tous les détails de l'épisode ici. L'équipe :Ecriture : Xavier Yvon et Margaux LannuzelPrésentation : Xavier YvonMontage : Lison VerriezRéalisation : Louis CoutelStagiaire : Mathias Penguilly Crédits : Apple, New Line Cinema (The Mask), Palmashow Musique et habillage : Emmanuel Herschon / Studio TorrentLogo : Justine FigueiredoPour nous écrire : laloupe@lexpress.fr Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.
Dans la guerre menée par les géants de la tech pour capter notre attention, Apple mise sur une arme redoutable : l'App Store. Raphaël Bloch, journaliste au service Économie de L'Express, décrypte les manoeuvres de la marque à la pomme et ses concurrents avec Daniel Matray, directeur de l'App Store Europe et Matthieu Rouif, créateur de PhotoRoom, une appli de retouche de photo.Retrouvez tous les détails de l'épisode ici. L'équipe :Ecriture : Xavier Yvon et Margaux LannuzelPrésentation : Xavier YvonMontage : Lison VerriezRéalisation : Louis CoutelStagiaire : Mathias Penguilly Crédits : Apple, New Line Cinema (The Mask), Palmashow Musique et habillage : Emmanuel Herschon / Studio TorrentLogo : Justine FigueiredoPour nous écrire : laloupe@lexpress.fr Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.
Arrancamos la semana hablando de una aplicación con una utilidad muy concreta: eliminar el fondo de las fotos de personas que le pasemos. Segundos después de abrir la imagen, ya tendremos una foto con el fondo transparente para realizar nuestros montajes.
PhotoRoom Studio Photo Editor - iPhone XR
Dave and I talk about a photo contest to benefit Meri Walker, a fun app called PhotoRoom, Apple ProRAW, and Greg’s appearance on Tiny Shutter. Links Images of Resilience Photo Contest – https://www.nationaldigitalartists.org/resilience Meri Walker’s GoFundMe Campaign – https://www.gofundme.com/f/help-meri-walker-rebuild Apple ProRAW – https://petapixel.com/2020/11/13/apple-proraw-photos-will-be-12-bit-dngs-with-14-stops-of-dynamic-range/ PhotoRoom – https://photoroom.com Dave’s Instagram – profpod Dave’s Twitter – ProfPod Greg’s Instagram – mcmillanphoto Greg’s Twitter – mcmillan_photo Greg on Tiny Shutter – https://youtu.be/VhiRJJF00Eg Tiny Shutter’s YouTube Channel – https://www.youtube.com/channel/UCEMKSnkR55UkM3YI86Z5mwg Tiny Shutter on Facebook – https://www.facebook.com/groups/tinyshutter
「キャッシュレス還元」きょう終了 - Engadget 日本版 郵便局、キャッシュレス決済を7月7日より順次全国導入 SuicaやPayPay・クレカなど対応 - Engadget 日本版 還元率25％──キャッシュレス還元に続く「マイナポイント」解説ページを政府が公開 - Engadget 日本版 “エコバッグたたむの面倒くさい問題”をシュパッと解決。コンパクトだから持ち歩きやすいな～ | ROOMIE（ルーミー） バッテリーで自走する新幹線N700S、7月1日より営業運転開始 - Engadget 日本版 マスクの有無と検温をしてくれる「AIサーマルカメラ」アイリスオーヤマが25万円で発売予定 - Engadget 日本版 「PhotoRoom ‐ スタジオ撮影写真」をApp Storeで エンディング曲 : わかりみがふかい ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ Instagram https://www.instagram.com/tomitotimes/ YouTube https://www.youtube.com/channel/UCTYNU2f-t4KZBV-4Wc1apRQ Tomito Times Podcast (Season1) https://anchor.fm/tomito-times
Patrocinador: Huawei te invita a participar otro año en su gran concurso de fotografía internacional. Tienes hasta el 31 de julio para entrar en sus seis categorías. Los premios son muy, muy golosos. Respuesta: no se sabe. / Patinetes autónomos / Patinetes en rebajas / Drones que van en autobús / Studio Ghibli se apunta al CGI / Derrame masivo en Rusia ¿Cuántos accidentes evitarán los coches autónomos? Un estudio de aseguradoras dividió los accidentes mortales en cinco categorías, con la conclusión de que vehículos totalmente autónomos solo evitarían el 34%, relacionados con distracciones o conductores en mal estado. El lobby de conducción autónoma PAVE, asegura que la cifra real sería más alta: un 72%, porque podrían evitar también accidentes por exceso de velocidad y maniobras ilegales. En realidad, la cifra es imposible de saber. Hay factores externos que no se pueden estimar: colisiones inevitables, problemas de asfalto, ataques directos, fallos en sensores, etc. El escenario perfecto para cero muertes es ciencia ficción. Necesitaríamos carreteras en perfecta condición, ningún humano al volante, y sensores y software infalibles. Los patinetes autónomos de Tortoise ya en las calles. Después de muchas bromas y promesas, se han aliado con Go X para ponerlos en las calles de Atlanta. Una vez usados, se aparcan correctamente o vuelven a la base para cargarse. Uber muestra su algoritmo que predice lo que pasará en la carretera. Evalúa los movimientos de peatones, coches y ciclistas a la vista del coche para evaluar cuál será su posición en el futuro. Idea para mejorar el reparto en drones: que vayan en autobús. Académicos de Stanford idean un método que permitiría que los drones de reparto analicen las rutas de transporte público para subirse a su techo y ahorrar batería. Kitty Hawk abandona su “moto voladora”. La compañía dice que ha aprendido todo lo que tenía que aprender con los prototipos, y se centrarán en el micro-avión eléctrico Heaviside. Madrid y Lisboa se apuntan a la micromobilidad. Las dos capitales ibéricas darán ayudas para comprar patinetes eléctricos (150 € Madrid, 100 € Lisboa), bicicletas eléctricas (500 € Madrid y 350 € Lisboa), bicis de carga (500 € Lisboa) y motos eléctricas (750 € Madrid). — Valencia también. Studio Ghibli desvela que su próxima película estará animada por ordenador. Dirigida por Miyazaki hijo, será la primera vez que el estudio deje la animación manual. Aya to Majo se estrenará en la televisión japonesa sin planes para llegar al cine de momento. Goro Miyazaki ya hizo una serie anime CGI hace unos años. Quizá el estilo vaya por estas vías. No es de Ghibli, aunque el estudio colaboró en su creación. Google Chrome ya tiene la función para resaltar texto. Funcionará añadiendo un parámetro especial en las URL, donde se incluye la parte de texto a resaltar, que quedará en amarillo chillón. No está en los estándares W3C. Microsoft Edge basado en Chromium ha sido activado en la última actualización de Windows 10. Imagino que habrá un repunte de su uso. Twitter saca pecho en medio del caos global.La aplicación consigue 2 millones de instalaciones nuevas en dos días, y consigue un repunte de popularidad entre nuevos usuarios. Signal también cada día más popular con aumento masivo en los rankings de descargas, y una excelente nueva función que permite tapar las caras de las personas que salen en la foto con un solo click. Derrame masivo de combustible en Rusia. 21.000 toneladas de diésel procedentes de una central eléctrica han inundado los ríos de Norilsk, en la Siberia ártica. Las máquinas no dan a basto para retener un desastre calificado del nivel del Exxon Valdez. Interesante herramienta para retratos robots realistas. Utiliza aprendizaje automático para completar cómo puede ser la cara de una persona en tiempo real con unos simples trazos (vídeo). PhotoRoom elimina los fondos de cualquier foto con un click. No es una técnica que funcione siempre con un máximo de calidad, pero seguro que le puedes sacar provecho. Solo en iPhone, en breve en Android y web. — Me preocupa la privacidad. Telegram mejora con editor de vídeo que acompaña a mejoras del editor rápido de fotos, más funciones chulas como añadir pegatinas animadas a las fotos y para organizar las carpetas. Dropbox tiene una nueva app para gestionar contraseñas. De momento está en beta privada para Android, y seguramente acabe siendo añadida como exclusiva para los abonados al plan Premium. Google cerrará Google+ por cuarta vez. Google+ cerró en 2018, pero seguía activa en G-Suite para usuarios de pago para quienes quisieran una “red social interna”. El 6 julio desaparece y será sustituida por Currents para todos, que es una versión limitada de lo que hacía G+. ¿Quieres colaborar con el programa? Colabora en Patreon Colabora en Ko-Fi (PayPal) ---- Ahora también tenemos un grupo de Telegram para oyentes: https://t.me/joinchat/AF0lVBd8RkeEM4DL-8qYfw ---- Sigue la publicación en: Newsletter diaria: http://newsletter.mixx.io Twitter: http://twitter.com/mixx_io o sigue a Álex directamente en: http://twitter.com/somospostpc Envíame un email: alex@barredo.es Telegram: https://t.me/mixx_io Web: https://mixx.io
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