Podcast appearances and mentions of amanda cassatt

In today's episode, we feature a conversation with the strategist behind Ethereum's early marketing initiatives—Amanda Cassatt. She covers her career progression towards becoming the influential figure who helped establish Ethereum as a recognized name in technology, rather than just a hacker project (as it was in its early days). Amanda takes us through her professional background from serving as ConsenSys CMO to establishing Serotonin, offering valuable perspectives on the distinguishing factors between successful and unsuccessful web3 ventures.We also discuss current landscape surrounding token launches, strategies to reach new audiences, how to think about launching brands in crypto, the problem of communication without substance in the industry, and Amanda's insights into the future technological stratification expressed as positioning "above or below the API line." This one got spicy, and trippy. It was fun.This discussion reveals the core components required to develop a successful crypto brand during a time where the space is littered with projects that offer surface-level activity without meaningful value or strong foundation.We don't love being cynical, but sometimes you need to call a spade, a spade.We did that today. Enjoy.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

What does it take to market the future? Amanda Cassatt, founder of Serotonin and former ConsenSys CMO, shares her tactics that helped build the biggest developer community in crypto and put Ethereum on the map - as well as her insights from shaping the future of crypto marketing. Topics: - From decentralized media to Ethereum and ConsenSys- Early marketing strategies for Ethereum- The evolution of crypto marketing- ICOs to the current VC-dominated landscape- Serotonin's Buffet-like business model- The need for transparent and fair token launches Links mentionedMint this episode on PODS

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassatt Serotonin - https://www.serotonin.co/

Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassattReady to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Today, I have Amanda Cassatt; she is the author of Web3 Marketing, the world's first book about the marketing and positioning of Web3. I highly recommend reading it. Web3 marketing is a must-read for anyone in digital marketing. The book explains Web3 marketing concepts clearly with practical examples and case studies—Amanda is the founder and CEO of Serotonin. Serotonin is a leading Web3 marketing agency. She is also a notable Web3 product builder and a really experienced marketer who has helped bring some of the top blockchain companies to market. She's also the former chief marketing officer of Consensus and started working as a journalist at Huffington Post. Today, we will learn about Amanda's background for inspiration and draw attention to critical Web3 marketing and PR topics. Welcome to the Metacafe-Futurelink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Join us as we delve into artificial intelligence, virtual reality, blockchain, and more, with expert guests and insightful discussions. Whether you're a tech enthusiast, a business leader, or simply curious about what's next, this podcast is for you.

The Edge of NFT team, just had an amazing opportunity to spend an incredible week at the Korea Blockchain Week where the arts in blockchain and Web3 scene had electrifying energy. On this episode we connected with three pioneers to get their perspective on mass adoption, how they're helping brands enter Asian markets like Korea, and how brands are utilizing Web3 technology here. Get the latest brilliant and borderline crazy ideas from Amanda Cassatt of Serotonin, Stacey King of Adidas, and the legendary Frank DeGods. Plus, get treated to a stunning display of what's possible in digital art with Aaron Baker, an artist at The Gateway. Stay tuned for all these and more!More from Edge of NFT:

Not really a pretty day today, we undid the progress from yesterday in stocks roughly 75%. Interest rates are something to watch out for, it seems like we are selling off. the markets are more in line with the narrative of the FED as opposed to the standoff we were eexperiencing earlier this week. Crypto doesn't have much to talk about, we have been in a tight 10pt range with out much action. BTC and ETH are experiencing their lowest volumes in a long time. The Alts have also seemed to pull back today, likely some profit taking going on there. The FCC ETF approval is rumored to happen in 2024, but OSF points out that even at the point it could take more time. The Sam Spratt news has been taking over the timeline. He is launching the Monument game and releasing different hints and bits of information. It is all set to be an interactive chapter in Lucy's story, where members of the council have selected people to play. Very little information has been released yet but he is set to be on the show next week. Machi has accumulated over 200 Degods at this point. This is also following the excessive FUD they have received following the season III announcement. It seems to be a question at this point of who is holding a major bag. Yesterday Reptjar, a community member of the overlord creeps, made a proposal to farokh to change his pfp to a creep in exchange for a tattoo of farokhs punk on his arm. Argentina is looking to get rid of their native currency and adopt crypto to transact. Many currencies are collapsing against the dollar. It's interesting to see a national currency fail and create a lane for Crypto, very far from ideal but it has created an avenue none the less. Europes first spot bitcoin ETF lists in Amsterdam, great news. Zynga stepped into web3 gaming, which is huge as they are a billion dollar mobile gaming company. We had Amanda Cassatt on stage to join us. she started contributing to the space in 2015! she was CMO at Consensys during the time that Ethereum was introduced! "The market is an aggregation of vibes" "Getting people through the bear market is something we can all do together." - AmandaShe blessed us with some amazing insight and quotes along with a perspective that this the best possible time to be building. Hosted on Acast. See acast.com/privacy for more information.

Amanda Cassatt, the founder of Web3 marketing firm Serotonin (the world's leading Web3 marketing firm and product studio) and a former Chief Marketing Officer at ConsenSys, joins Randi Zuckerberg in the Crypto Café to talk about her new book "Web3 Marketing: A Handbook for the Next Internet Revolution”!

with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

My guest on today's podcast is Amanda Cassatt, Founder & CEO of Serotonin, a leading Web3 marketing agency and product studio, and Co-Founder & President of Mojito, the first venture to spin out of Serotonin.  Most importantly Amanda has written an awesome book, Web3 Marketing: A Handbook for the Next Internet Revolution, which has just hit the market, so make sure you grab a copy for yourself!  This was such an awesome interview and I'm sure you'll get a lot out of it. 

with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the  author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more! 

Natasha and Deana interview Amanda Cassatt, founder of Serotonin and author of the new book Web3 Marketing: A Handbook for the Next Internet Revolution. They talk about brands entering the space, and the importance of root ownership for consumer onboarding. They also discuss the differences of marketing in web3 vs. web2, and the unique incentives in web3 that create long-term sustainability.  A must-listen for marketers! --Subscribe to the free Boys Club weekly newsletter.--

Ash Bennington is joined by Amanda Cassatt, the founder of Web3 marketing firm Serotonin and a former Chief Marketing Officer at ConsenSys, and later in the show, Abradat Kamalpour, partner at law firm Jones Day as it launches its FinAccelerate DeFi Challenge. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Amanda is the Founder & CEO of Serotonin, the leading web3 marketing agency and product studio. Amanda sat down with us to discuss 6 web3 concepts that businesses and creators must plan for in 2023. They are; the future adoption of NFTs, what community means to web3, web3 marketing, web3 social and the creator economy, the conflict of open and closed worlds, and the new economic survival of DAOs.

Web3 allows for new and exciting ways to market your products or services but it doesn't allow you to skip over the fundamentals. Amanda Cassatt explains this beautifully in this clip from our DOer Spotlight with her.

Amanda Cassatt joins to highlight what strategies are helping Web3 brands stay aloft in the bear market. Plus: Cam goes to CES, yells into a box.On “Carpe Consensus,” hosts Ben Schiller, Danny Nelson and Cam Thompson take a look at the state of non-fungible tokens, Web3 and the metaverse with Amanda Cassatt.[1:50] Inside the Desk: NFT marketplace SuperRare cuts staff by 30% and Cam gifts her dad an NFT, with mixed success.[9:19] Amanda Cassat: Where can Web3 companies go from here? Cassatt emphasizes the need for utility that lasts beyond the hype.[22:00] Cam's Corner: Cam recaps the Consumer Electronics Show (CES), where Web2- and Web3-native companies showcased competing views on the future of the metaverse. [28:41] Cam's Corner IRL: Cam features audio from CES interviews with Justin Hochberg and Sandy Carter.What's “Carpe Consensus?” CoinDesk's newest podcast is for crypto fans and fiends, DeFi degens and non-fungible enthusiasts, while welcoming the crypto curious. Each week, hosts Ben Schiller, Danny Nelson and Cam Thompson thread together the biggest themes in crypto. Consensus speakers and guest experts join the hosts to pull back the curtain on all things crypto and Web3, providing listeners with a balanced look at the state of the industry. Tune in weekly on Thursdays on the CoinDesk Podcast Network.Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code CARPE to get 15% off your pass. Visit https://consensus.coindesk.com.-“Carpe Consensus” is executive produced by Jared Schwartz and produced and edited by Eleanor Pahl.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Cassatt joins to highlight what strategies are helping Web3 brands stay aloft in the bear market. Plus: Cam goes to CES, yells into a box.On “Carpe Consensus,” hosts Ben Schiller, Danny Nelson and Cam Thompson take a look at the state of non-fungible tokens, Web3 and the metaverse with Amanda Cassatt.[1:50] Inside the Desk: NFT marketplace SuperRare cuts staff by 30% and Cam gifts her dad an NFT, with mixed success.[9:19] Amanda Cassatt: Where can Web3 companies go from here? Cassatt emphasizes the need for utility that lasts beyond the hype.[22:00] Cam's Corner: Cam recaps the Consumer Electronics Show (CES), where Web2- and Web3-native companies showcased competing views on the future of the metaverse. [28:41] Cam's Corner IRL: Cam features audio from CES interviews with Justin Hochberg and Sandy Carter.What's “Carpe Consensus?” CoinDesk's newest podcast is for crypto fans and fiends, DeFi degens and non-fungible enthusiasts, while welcoming the crypto curious. Each week, hosts Ben Schiller, Danny Nelson and Cam Thompson thread together the biggest themes in crypto. Consensus speakers and guest experts join the hosts to pull back the curtain on all things crypto and Web3, providing listeners with a balanced look at the state of the industry. Tune in weekly on Thursdays on the CoinDesk Podcast Network.Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26–28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code CARPE to get 15% off your pass. Visit https://consensus.coindesk.com.-“Carpe Consensus” is executive produced by Jared Schwartz and produced and edited by Eleanor Pahl.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our guest today is Amanda Cassatt.Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of.This episode was recorded in Media Village at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-how-your-company-can-join-the-web3-space-with-amanda-cassatt/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

gm. Mauricio Magaldi and Cuy Sheffield are back this week to talk about the latest and greatest news in the world of crypto, including: White House Releases ‘Comprehensive Framework' for Crypto Regulation and Development 2:03 Korean Crypto Bank Inks Deal to Offer Ethereum Staking to Investors 16:09 Starbucks Taps Polygon for Its 'Starbucks® Odyssey' Web3 Experience 28:20 Lugano stakes claim to become cryptocurrency capital of Europe 38:27 South Korea issues arrest warrant for Terra founder Do Kwon 39:08 NFT creator Doodles raises $54M in funding at $704M valuation 40:54 We are also joined by some amazing guests: * Amanda Cassatt, Co-founder & CEO of Serotonin * Dante A. Disparte - Chief Strategy Officer, Head of Global Policy at Circle The Tweet of the Week comes from Anna Irrera, @annairrera (https://twitter.com/annairrera/status/1576899958548344832). Just a quick reminder - nothing we share here is legal, tax or financial advice. Views or opinions expressed by the panel are their own and do not necessarily reflect the view of the entities they are representing. This episode is sponsored by Visa. This episode is brought to you by Visa, one of the world's leaders in digital payments. Crypto has opened up a new world of possibility. And Visa is helping everyone take part. Visa enables commerce across their network and crypto networks through solutions like Fintech Fast Track, a quick and easy way for crypto innovators to issue payment credentials. Join us in this new money movement. Learn more at visa.com/crypto (https://partner.visa.com/homepage.html?utm_source=partner&utm_medium=affiliate&utm_content=sponsored-podcast_english_60min0sec&utm_campaign=us_fintech_q3-fy21-11fs-fintechinsider&utm_creative=awareness_11fs-fintech-insider). If you enjoyed the show, don't forget to subscribe and leave a review! Want to join the conversation on all the topics discussed? Tweet the show at: www.twitter.com/bchaininsider Special Guests: Amanda Cassatt and Dante A. Disparte .

In this episode, we talk about marketing in the Web3 space with Amanda Cassatt from Seratonin and Mojito. Amanda is a marketing genius who helped start some of the most well-known projects in web3 she has helped grow Decentraland, PROOF, Moonbirds, gmoney, Ethereum and many more. As we all know, the marketing landscape is changing faster than ever before. Web2 and Web3 are both drastically different and it's hard to keep up! In this episode, we discuss the difference between the two eras, the importance of communities, and what questions you should ask yourself to improve your overall marketing strategy for your Web3 project. The 3 things you will learn:  Differences between Web2 and Web3 marketing How to avoid common pitfalls when launching a new Web3 project How to grow your first 1000 community members RESOURCES DISCUSSED: Seratonin | https://serotonin.co/ (Website) Mojito | https://mojito.xyz/ (Website) PROOF | https://www.proof.xyz/ (Website) Moonbirds | https://www.moonbirds.xyz/ (Website) gmoney | https://g.money/ (Website) Ender's Game | https://www.amazon.co.uk/Enders-Game-Ender-Wiggin-Saga/dp/0812550706 (Amazon) Snow Crash | https://www.amazon.co.uk/Snow-Crash-Neal-Stephenson/dp/0241953189/ref=asc_df_0241953189/?tag=googshopuk-21&linkCode=df0&hvadid=310817467131&hvpos=&hvnetw=g&hvrand=12139327398136247610&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9046561&hvtargid=pla-524671764479&psc=1&th=1&psc=1 (Amazon) The Three-Body Problem | https://www.amazon.co.uk/Three-Body-Problem-Cixin-Liu/dp/1784971553 (Amazon) Diaspora | https://www.amazon.co.uk/Diaspora-Greg-Egan/dp/0575082097 (Amazon) Nexus by Ramez Naam | https://www.amazon.co.uk/Nexus-Book-1/dp/B00E5LBKR2/ref=sr_1_2?keywords=Ramez+Naam&qid=1664882095&qu=eyJxc2MiOiIzLjA1IiwicXNhIjoiMi43MCIsInFzcCI6IjIuNTcifQ%3D%3D&s=audible&sr=1-2 (Amazon) ConsenSys | https://consensys.net/ (Website) MetaMask | https://metamask.io/ (Website) Infura | https://infura.io/use-cases/nft (Website) Gitcoin | https://gitcoin.co/ (Website) Ujo | https://twitter.com/ujomusic?lang=en (Twitter) Audius | https://audius.co/ (Website) Ethereum | https://ethereum.org/en/ (Website) Truffle | https://trufflesuite.com/ (Website) Polygon | https://polygon.technology/ (Website) Decentraland | https://decentraland.org/ (Website) World of Women | https://www.worldofwomen.art/ (Website) 1,000 True Fans | https://kk.org/thetechnium/1000-true-fans/ (Article) Franklin | https://www.hellofranklin.co/ (Website) Why We Sleep by Matthew Walker  | https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams/dp/0141983760 (Amazon) PEOPLE: Howard Kingston | https://twitter.com/howardvk (Twitter) Amanda Cassatt | https://twitter.com/amandacassatt?lang=en (Twitter) P.S. Whenever you are ready, here are 3 ways we can help you become a Metaverse Expert Follow Howard on Twitter for daily tips: https://twitter.com/howardvk (https://twitter.com/howardvk) Be sure to subscribe so that you never miss an episode! https://frontierofthemetaverse.com/listen (https://frontierofthemetaverse.com/listen)  Subscribe to our Newsletter for weekly insights: https://www.getrevue.co/profile/howardvk (https://www.getrevue.co/profile/howardvk)

Today's guest is Amanda Cassatt, Founder and CEO of Serotonin. Serotonin is the leading crypto marketing practice, with over 40 employees worldwide, supporting the top teams pushing the decentralization movement forward. With expertise spanning DeFi, DAOs, and NFTs, Serotonin supports premier projects like IPFS, major brands like Sotheby's, and everything in between. Serotonin is the leading web3 marketing firm specializing in companies both native and new to web3. Their services take products and brands to market with brand positioning, visual design, content, PR, community, growth, events, and more. In addition to marketing services, Serotonin has invested in creating an in-house product and engineering team that builds and spins out software companies. The first such spinout is Mojito, the NFT commerce suite that is the top choice by major brands and rights holders for engaging in d-commerce on web3. Amanda is an explorer of technology, economics, and culture. An early crypto entrepreneur, Amanda brought Ethereum to market as ConsenSys' Chief Marketing Officer from 2016 through 2019. During that time, Amanda also created Ethereal, the crypto cultural event series that hosted some of the first NFT galleries and popularized Ethereum from SXSW to Davos. After working on Ethereum through its initial growth period, she co-founded Serotonin. Amanda currently serves as CEO of Serotonin and President of Mojito. We discuss various topics, including Marketing within Web3, Building Decentralized Brands, ConsenSys, Crypto Twitter, Community, and more. We begin our conversation by discussing what content someone new to the space should consume. Amanda stresses the importance of immersing yourself in Crypto Twitter and how Twitter is the best place to learn about recent trends and concepts at the forefront of crypto. We discuss the value proposition of web3 social networks and the benefits from a censorship-resistant and audience portability standpoint. Amanda explains the platform risks that persist throughout traditional social networks and how web3 allows creators to have more autonomy. Our next conversation topic was centered around Amanda's time working at ConsenSys. She shares how while at ConsenSys was able to spearhead many of the marketing practices now widely used throughout the crypto industry. Amanda explains how Serotonin is helping many Web 3 companies go to market and figure out the best way to grow their brand, engage with their audience and navigate web 3. We discuss the importance of community and how the strength of a crypto project's community is vital for its success. Amanda shares nuances to help evaluate the value of a project's community better to assess the project's long-term viability. Our final conversation topic focused on the role of marketing within Web 3. Amanda explains why there will always be a need for marketing in Web 3. She also details how as a project matures, the need for marketing becomes less critical because of the incentives that exist within crypto innately. Please enjoy my conversation with Amanda Cassatt. -- BingX is a crypto social trading exchange with over 3M users. BingX offers CFDs, futures, spot, derivatives, and copy trading services to more than 100 countries worldwide and connects users with expert traders on the platform in a safe, simple, and transparent way through social trading networks. For Charlie's listeners only, register using this link for a 155 USDT Welcome Gift: https://untoldstories.link/bingx  -- This podcast is powered by Blockworks. For exclusive content and events that provide insights into the crypto and blockchain space, visit them at https://blockworks.co

✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  Carly is taking Overpriced JPEGs on the road and her first stop is Puerto Rico! This is Overpriced JPEGs' first ever episode of our “On the Road” interview-series leading up to the release of our first documentary! Carly conducted many interviews during her time in Puerto Rico and you'll see several of them in the documentary itself airing at the end of July/early August. But we also wanted to share some of the full length interviews in advance. In this episode, Carly sits down in person in Puerto Rico with Amanda Cassatt, Founder & CEO of Serotonin, the largest and leading web3 marketing agency! Amanda was also the former CMO of ConsenSys making her practically the CMO of Ethereum itself! Amanda shares how she fell down the crypto rabbit hole, how she built the largest web3 marketing agency, crypto's biggest misconceptions, why she's bullish Puerto Rico, and more. Overpriced JPEGs On the Road is brought to you by MetaMask. ------

✨ SUBSCRIBE TO THE OVERPRICED JPEGS CHANNEL ✨ https://bankless.cc/jpegs  Carly is taking Overpriced JPEGs on the road and her first stop is Puerto Rico! This is Overpriced JPEGs' first ever episode of our “On the Road” interview-series leading up to the release of our first documentary! Carly conducted many interviews during her time in Puerto Rico and you'll see several of them in the documentary itself airing at the end of July/early August. But we also wanted to share some of the full length interviews in advance. In this episode, Carly sits down in person in Puerto Rico with Amanda Cassatt, Founder & CEO of Serotonin, the largest and leading web3 marketing agency! Amanda was also the former CMO of ConsenSys making her practically the CMO of Ethereum itself! Amanda shares how she fell down the crypto rabbit hole, how she built the largest web3 marketing agency, crypto's biggest misconceptions, why she's bullish Puerto Rico, and more. Overpriced JPEGs On the Road is brought to you by MetaMask. ------

Are you about to enter the world of Web3? Are you looking for marketing strategy ideas? To learn why you need a different approach to marketing in Web3 and discover proven ideas that work, I interview Amanda Cassatt.Guest: Amanda Cassatt | Show Notes: socialmediaexaminer.com/c26Review our show on Apple Podcasts.Disclaimer: The information provided in the Crypto Business Podcast is provided solely for educational purposes and does not constitute any advice, including but not limited to, investment advice, trading advice or financial advice, and you should not treat any of the show's content as such. Read the full disclaimer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Cassatt has been active within the Ethereum ecosystem almost from the very beginning as she led marketing for ConsenSys, the Ethereum application development studio built by Ethereum co-founder Joe Lubin. She has since gone on to co-found Serotonin, a web3 professional services firm and Mojito, an NFT infrastructure firm. Amanda is a former special projects editor for the Huffington Post and interned at the New Yorker magazine, and co-founded Slant in 2015, so we naturally dove deep into media revenue models and how web2 didn't quite get it right. Amanda is one of the most-connected people you'll find in crypto and is helping bring to life Crypto: The Musical which plans to utilize a decentralized autonomous organization to raise money to produce the first Broadway musical about well, crypto. There is also a bonus mention of the best football club the world has ever known, Liverpool FC. Follow developments in Crypto: The Musical Learn more about Serotonin and Mojito Follow Amanda on Twitter

While some brands are flocking to the blockchain by launching NFTs or establishing themselves in the metaverse, other companies are still on either side of the spectrum. From contemplating whether their customers are ready for a new virtual shopping reality, or if the crypto-native internet users will be receptive to their brand's debut in Web3, not all companies are ready to embrace the blockchain. But in these early stages of blockchain development, what a lot of brands aren't realizing is that the move to Web3 doesn't have to be an all-or-nothing transition and can be taken gradually and thoughtfully. That's how Amanda Cassatt sees it, according to the latest episode of the Digiday Podcast. Cassatt is a pioneer in Web3, having assisted in the launch of the Ethereum blockchain as well as co-founding two companies, Serotonin and its subsidiary Mojito, both of which work with companies to find their footing in the Web3 space. As CEO of marketing agency Serotonin, her team works on customer acquisition strategies that are directed to crypto-native audiences, and as president of Mojito, a NFT studio and tech platform company, clients like Sotheby's have worked with her team to execute NFT drops and develop metaverse presence in some cases for the first time. While there is a lot to understand about the blockchain, Cassatt said the strongest approach a brand can take to entering this space is to remain focused on the unique value proposition of a company.

Amanda Cassatt is the CEO of Serotonin, a marketing firm and product studio for transformative technologies. She is the former Chief Marketing Officer of Consensys. In this conversation, we discuss brand positioning, public relations, marketing, what most teams get wrong, how to talk about your product, and the positive impact of marketing.  ======================= Circle is a global financial technology firm that enables businesses of all sizes to harness the power of stablecoins and public blockchains for payments, commerce and financial applications worldwide. Circle is also a principal developer of USD Coin (USDC), the fastest growing, fully reserved and regulated dollar stablecoin in the world. The free Circle Account and suite of platform API services bridge the gap between traditional payments and crypto for trading, DeFi, and NFT marketplaces. Create seamless, user-friendly, mainstream customer experiences with crypto-native infrastructure under the hood with Circle. Learn more at circle.com ======================= OKEx is a leading crypto exchange known for providing the most options for crypto traders and investors. Whether you want to trade spot, futures, options or swaps, OKEx gives you institutional-grade tools and a best-in-class trading engine. The platform offers credit and debit card funding options and supports 40 different fiat currencies, including EUR, CAD, GBP, TRY, INR and RUB, to name just a few. You can invest, trade, and earn yield, all within one place at okex.com. OKEx is not available to customers in the United States.  ======================= Exodus is an absolute game changer in the crypto wallet space, and we’ve teamed up to offer an exclusive discount for you, as listeners of the podcast. Sign up for Exodus today using my promo code Exodus.com/pomp. This is a no brainer for both newcomers and crypto heavyweights - go sign up today.  =======================

For the latest Stacks podcast, Patrick Stanley — Founder of Freehold, the newest addition to the Stacks ecosystem — chatted with Amanda Cassatt, advisor and former CMO of ConsenSys.Cassatt joined ConsenSys during Ethereum's crucial growth period from 2016 to 2018, when she created, grew, and managed the company’s marketing function. Now she works with some of the most prominent projects in the blockchain and crypto spheres, helping them go to market.See omnystudio.com/listener for privacy information.

thinkspot host and contributor Amanda Cassatt sits down with world renown author, podcaster, comedian and entrepreneur, James Altucher, to discuss the ups and downs of fortunes, friends and faith. James artfully explains how he made and lost his many fortunes and some of the amazing life lessons he learned along the way! Enjoy this inspiring and engaging conversation recorded live at James comedy club, StandUp NY, in the Upper West Side.

thinkspot host and contributor, Amanda Cassatt, sits down with Christina Hoff Sommers and Danielle Crittenden of “The Femsplainers” for an enjoyable, inspiring and hilarious conversation about life, love and the pursuit of happiness (amongst other things).