Podcasts about web3 marketing

Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

In this episode of the Coinbound Podcast, we're uncovering the most overlooked Web3 marketing tactics that could be holding your project back. Whether you're building an NFT collection, a DeFi protocol, or a Layer 1 blockchain, these are the gaps we see over and over again — and they're costing brands growth, engagement, and long-term success.We'll break down:How to actually use SEO and content to drive organic growthThe untapped power of email marketing in Web3Why most communities feel dead (and how to fix it)How to use data and analytics, even in a decentralized worldThe right way to work with influencersWhy localization is the next big unlock for crypto marketingIf you want to build a smarter, more sustainable Web3 marketing strategy, this episode is packed with actionable advice that will set you apart from the noise.

Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases*  Limitations of current web2 attribution solutions, and Web3 solutions improves them* Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3* Emerging trends in Web3 Marketing* and more. Get in touch:Tomer Sharoni - https://x.com/TomerSharoniAddressable - https://www.addressable.io/Follow us:Twitter ⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠Alexandra -⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠Alex LinkedIn - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠Timestamps:Chapters00:00 Intro08:05 The Birth of Addressable and Market Research16:09 Web3 Marketing Challenges and Opportunities24:08 AI Integration in Growth Marketing29:47 Understanding Customer Insights in Crypto32:34 Measuring Success in Web3 and Web234:04 User Experience: The Key Barrier to Adoption38:57 The UX Challenge: Comparing Web2 and Web344:07 Marketing in Web3: Bridging the Knowledge Gap52:12 Emerging Trends in Web3: RWA and AI Agents57:25 The Future of Addressable: Data-Driven Marketing Solutions

Send us a textReady to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial • Importance of creating and finalizing technology for real-world application • Adaptive marketing strategies in times of uncertainty • Shift from a focus on token prices to tangible product utility • Building authentic and engaged Web3 communities • Effective use of AI tools for optimizing marketing efforts If you enjoyed this episode, please subscribe, share, and leave a review to support the show! This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan's first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - ⁠https://ooo.joineden.ai/signup⁠ Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What did sponsors want * What did participants want * Lessons and what next and more. Support the show here ⁠⁠https://linktr.ee/supporttheooo⁠⁠ Get in touch: Annelissa- ⁠https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs. Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media campaigns. Control over messaging is a significant advantage of paid media. Earned media can be more cost-effective in the long run. Paid media guarantees placement and visibility. Earned media relies on organic coverage and relationships. The cost structure for paid media is straightforward and predictable. Choosing between paid and earned media depends on marketing goals. Long-term strategies benefit from earned media approaches. Chapters 00:00 Understanding Earned vs Paid Media 04:16 Pros and Cons of Paid Media 08:50 Pros and Cons of Earned Media 10:54 Cost Structures of Paid and Earned Media

In this episode, we welcome Amy Wilkinson, Growth Marketing Manager at Wallet Connect. Amy delves into the world of decentralized internet and how Wallet Connect is revolutionizing user experiences in this space. She explains their messaging protocol and developer tools that enable seamless, secure, and scalable interactions in the Web3 ecosystem. Amy also shares insights on marketing strategies in the fast-paced Web3 industry, emphasizing the importance of organic growth, events, and Web3-native tools. The conversation covers challenges in building user-friendly experiences, the role of websites in client acquisition, and Amy's approach to leadership and staying updated in the marketing world.

In this interview, Dan Held (ex CMO of Kraken) shares his experience in crypto industry, highlighting his work at Kraken and current ventures as a fractional CMO and co-GP at the Asymmetric Bitcoin DeFi Venture Fund. He discusses their investment strategy and recent investments in Bitcoin DeFi projects like BOB, Mezzo, BitLayer, and Fractal (by Unisat). Dan delves into the nuances of marketing within the crypto space, emphasizing the importance of timing, authenticity, and strategic go-to-market approaches. He shares insightful guerrilla marketing tactics from his early career, such as hacking app store algorithms and leveraging media coverage to drive organic growth. Dan also touches upon the significance of authenticity and setting expectations in the context of NFT projects and community building. The conversation concludes with practical advice for early-stage startups on leveraging social media and new channels for effective marketing and growth. The Ordinal Show is a series of regular Twitter Spaces featuring conversations with amazing people from the Bitcoin Ordinals community. Every Mon at 10:30am ET & Wed at 6:30pm ET. Hosted by Trevor.btc, Jan and Leonidas. Follow us on Twitter: https://twitter.com/TheOrdinalShow Subscribe to our Substack: https://theordinalshow.substack.com

Devon is one of the best Marketeers of the Web3 era. He'll share frameworks & strategies from his time at Ava Labs, Immutable & F/AS that can help any Web3 project grow. Do not miss this!...Marketing is everything from understanding the market, the competition, establishing digital and physical channels, finding your voice, amplifying your community, and enabling them to amplify your work as much as you do...In this 'Masterclass', Devon will share his experience working with some of the biggest and most successful Blockchain projects, including:- What does Web3 marketing comprise- The art of storytelling and building a narrative- How to communicate across different media types- How to harness a Web3 community for growth- The importance (or not) of 'KOLs'- Which 'narratives' in 2024 are hot, or just hot air...If you're working in growth, marketing, or leadership for a Web3 project, you NEED to hear what Devon has to say.

Send us a Text Message.Ever wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/

For EP2 of Chain Reactions, we shared our hack experiences, covered the massive launch of Solana Blinks, broke down and speculated on the latest updates from Pudgy Penguins & Igloo Inc., waxed poetic on influencer marketing in crypto, and had a fun convo around NFC chips and loyalty programs. And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

Get your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO  @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq

Sam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space.In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin.The diverse range of topics covered, from the future of money and emerging technologies to brand-building and real-world use casesInsights from industry leaders and innovators, including BMW's head of Metaverse, Adidas' Web3 studio lead, and entrepreneurs like Ben Leventhal of Resy and EaterUnique networking opportunities, including invite-only events, lounges, and interactive experiences like the Karate Combats eventTips for attendees to make the most of the event, from preparing for networking to following up effectively post-eventThe vibrant atmosphere of Austin, with its walkable streets, diverse culinary scene, and lively music cultureThis episode was recorded through a Podcastle call on April 23, 2024. Read the blog article and show notes here: https://webdrie.net/why-you-should-join-me-at-consensus-2024-with-sam-ewan-svp-at-coindesk/

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ Mint the episode here - https://bit.ly/4aNWW2g ⁠Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise. I brought her on to chat about: * What is Outlier Ventures and how do their Base and Ascent accelerators work * Challenges Web3 Startups face * Go-to-Market Strategies for B2C and B2B Web3 startups * Emerging trends * Outlier Ventures's plan to start ahead of the emerging trends and more. A quick timestamp: 0:00 - Eunika's journey 7:03 - Outlier Ventures Accelerator 10:01 - Base Camp Program 11:50 - Wormhole Partnership 19:16 - Targeted lead engagement 29:03 - Managing work balance 38:56 - Understanding your audience 42:04 - Importance of storytelling and branding in Web3 45:10 - Lessons learned as a founder 48:41 - Web 3 Expectations 55:27 - Future of Metaverse Use Cases 58:29 - Apple Vision Pro 1:00:00 - Supporting Startups 1:08:25 - Managing Spam Levels 1:18:41 - Marketing Collaboration 1:20:47 - Staying Up-to-Date to emerging trends in Web3 Support the show here https://linktr.ee/supporttheooo Get in touch: Eunika - https://warpcast.com/eunika.eth Outlier Ventures - https://outlierventures.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Unlock the secrets of Web3 marketing as I team up with Cahill Camden in an insightful exchange on crafting crystal-clear messaging for your startup. Prepare to have your thoughts provoked as Cahill unravels the distinct advantages of a fractional CMO's approach—bridging cost efficiency with a treasure trove of diverse experiences. Through the lens of his journey from sales to the forefront of Web3 marketing, this episode promises a wealth of knowledge that will reshape how you perceive the intersection of strategy, management, and conversion rate optimization.The conversation transcends into the realm of community cultivation, where the blueprint for initiating and nurturing a community from the ground up is laid bare. Feel the pulse of content creation, the strategic use of social media, and the impact of live events in fostering unparalleled engagement. We break down the evolution of a nascent community into a robust ecosystem, discussing the clever deployment of tools like free mints and the power of social badges in rallying a dedicated tribe around your brand.As the episode reaches its crescendo, we dissect the latest trends in community building and NFT marketing, with actionable insights into the use of blockchain technology for verification methods that spur interaction. I share my own adventures in community building and client acquisition, serving up tips on how to navigate the incessant flood of notifications and why company leaders must stay hands-on with their communities. This is not just another marketing talk; it's a treasure trove of strategies and personal experiences that will empower you to harness the potential of Web3 to its fullest.This episode was recorded through a Podcastle call on January 30, 2024. Read the blog article and show notes here: https://webdrie.net/mastering-web3-marketing-strategies-for-startups-with-cahill-camden/Ready to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassatt Serotonin - https://www.serotonin.co/

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers know about data and analytics in Web3* What kind of data can/should be tracked in Web3* Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co/

Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassattReady to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Welcome to another episode of Coinbound Office Hours!

Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as we reveal the powerful marketing strategies at play and how you can apply them too!But it's not all smooth sailing - miscommunication in the tech sphere can have disastrous consequences. We're taking a deep look at the unfortunate failure of the Creator League project and how it affected everyone involved, and even the public's perception of blockchain technology. On a lighter note, we'll also examine the exciting future of Web3 and NFTs for customer loyalty, featuring Grab, the popular Asian app. Learn how to leverage NFTs to build stronger partnerships with customers and the sheer flexibility this technology brings. So, buckle up, and let's get to it!You can follow Nick Casares on TwitterToday's News:Azuki and Museum of Mahomes Release Special Edition CollectiblesMrBeast-Promoted 'Creator League' Postponed After Gamers Bail Amid NFT BacklashGrab, Southeast Asia's Uber, Integrates NFTs into Business ModelThis content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Ready to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds. Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that's the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing. So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/Ready to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Hello everyone, This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency. In our chat we touch on: * Video content in web3 and if it still works * Marketing budget spending and trends * Web2 to Web3 tactics * Experimentation phases and when to cut your loses and more. Get in touch: Gosha - https://www.linkedin.com/in/gosha-dolgun/ The/Thirty 7 - https://www.thethirty7.com/

Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency. In our chat, we touch on: * B2b vs B2c examples of marketing in Web3 and how do the tactics differ. * What you should know to prepare for the bull market * How can marketers prepare for what's to come in Web3 and how to learn * Onboarding Web2 audiences onto Web3 and how to do it * Marketing tactics for different parts of Web3 * Lots of examples. Get in touch: Dominic - https://www.linkedin.com/in/dominic-fewster/ Coldchain - https://coldchain.agency/

In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none.

Strap in for an enlightening dialogue with the charismatic Drew Beechler, the mastermind behind Holder. Drew's journey from music enthusiast to pioneering the Web 3 world is anything but ordinary. His fascinating experiences with ExactTarget, Salesforce, and Ethereum serve as a backdrop for this rich conversation that promises to flip your understanding of marketing on its head.Dive deep into the transformative potential of Web 3 marketing. With transparency, immutability, permissionless access, and co-creation at its core, it's a game-changer for the traditional marketing landscape. The discussion extends to the power of aligning incentives and leveraging the traditional funnel to foster more honest and transparent connections with customers. This is your chance to peek into the future of marketing!How would it feel to have the power to shape customer experiences like never before? Marvel as we explore how Web 3 and CRM's are sparking a revolution in customer data and experiences. As we unravel the intricacies of blockchain, you'll learn how it can be a potent tool for marketers to deliver personalized and automated experiences. That's not all - we'll also discuss how control over customer data is shifting to the consumers. All this, plus the exciting emergence of NFT artwork and traditional consumer brands dipping their toes into the Web 3 space. This conversation with Drew Beechler will leave you inspired and eager to explore the vast possibilities of Web 3 marketing.If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares and Drew Beechler.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently. Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together! Connect with Katie Butler on LinkedIn: https://www.linkedin.com/in/kathleenlyonbutler HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io #Web3Marketing #CryptoMarketing #NFTMarketing #DecentralizedMarketing #BlockchainMarketing #DigitalAssets #TokenEconomy #DeFiMarketing #CryptoAdvertising #MetaverseMarketing #DAOs #Web3Strategy #SmartContracts #Cryptocurrency #InfluencerMarketing #DAppsMarketing #Web3Trends #CryptoEconomy #Web3Branding #DecentralizedApps #CryptoInnovation #NFTs #BlockchainBusiness #digitalmarketing

In this episode, I'm joined by Shane Mac, the CEO and Co-founder of XMTP.We had an intimate conversation about Shane's entrepreneurial history where we took a detailed glimpse into his previous startups, multi-million dollar acquisitions, and his vision for the XMTP protocol.The motivation behind this episode was to capture a core pillar of web3 growth networks and why communication is the bedrock of any thriving project or company. Their recent partnership announcement with Coinbase Wallet sparked a wave of excitement around wallet-to-wallet communication, especially at Bello.Recently, Bello integrated XMTP where users can now send mass messages to their NFT collectors or rather any list of wallets. XMTP is key for web3 mass adoption and I couldn't be more excited to capture this moment on Mint.So without further ado, I hope you guys enjoy our conversation.

Prepare yourself for a captivating journey as I, Joeri Billast, sit down with Yaron Been, a seasoned e-commerce entrepreneur turned growth consultant in the uncharted territory of Web3. We embark on an exploration of Yaron's fascinating trajectory that started in the Israeli special forces, journeyed through the roller-coaster world of e-commerce, and has now plunged into the innovative realm of Web3.In this episode, Yaron shares his experience of launching an NFT lending protocol, the challenges he encountered, and the crucial lessons he learned. Today, he harnesses these learnings to bolster the growth of Web3 companies. We touch on the power of automation, highlighting innovative tools such as EtherScan, and examine the evolving role of platforms like Twitter in today's digital landscape.Our conversation takes a substantial turn as we dissect the relevance of marketing fundamentals in Web3 businesses. How can these companies leverage strategies from the Web2 era to connect with their audience and scale their operations? The secret weapon might be community engagement, but the foundation still rests on solid traditional marketing principles.We explore the necessity of staying up-to-date with the latest developments, daring to implement changes, and the power of platforms like Reddit and other social networks in today's Web3 world. More importantly, we delve into how entrepreneurs can retain focus and avoid being swallowed whole by these platforms.This episode is brimming with insights from Yaron's unique journey and our in-depth conversation on web marketing strategies. Tune in for a truly enlightening episode.This episode was recorded through a StreamYard call on July 12, 2023. Read the blog article here: https://webdrie.net/from-special-forces-to-web3-pioneer-yaron-beens-thrilling-journey-and-the-power-of-community-engagement-in-web3-marketing-strategy/********************************************************************************************** I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.Just send me a DM on LinkedIn, Twitter or Instagram. Ready to upgrade your Web3 marketing strategy? Don't miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Here's what you need to know In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1. He may have done a thing or two for Polkadot This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product. We talk about: * Why Web3 SEO matters * What are the Web2 to Web3 differences * SEO for blockchain vs NFTs * Campaign examples * Strategies he's used for Polkadot * When you know you need to start thinking about SEO in Web3 And more. Get in touch: Aaron - https://www.linkedin.com/in/aaron-barefoot/ https://web3ajb.co.uk/ Alexandra - https://www.linkedin.com/in/alexandranicorici/

Hello everyone. "Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked.Because everyone wants growth but few know how to do it sustainably.Tune in today's episode with Justin Vogel, co-founder of Safary

Good afternoon. It's Friday, June 9th, and this is your Web 3 Unpacked Weekly Crypto Review. Here are some highlights to bring you up to speed:It's been a wild week for crypto exchanges as the SEC continues to wage war on dominant exchanges and financial products… The SEC Files Emergency Action to Freeze Binance.US Assets. The SEC alleges Binance and its founder, Changpeng Zhao or CZ, have demonstrated a "disregard" for U.S. law. The SEC is accusing them of fraudulent activities, improper commingling of funds, and operating as an unregistered securities exchange. The SEC Charges Coinbase for Operating as an Unregistered Securities Exchange, Broker, and Clearing Agency, despite countless efforts by CEO Brian Armstrong and his team to work with the SEC to help define regulations and asset classes. If you dont already follow Coinbase on Twitter, I highly recommend it, the SEC, Crypto battle is well underway and things are just about to get interesting. Treasury Secretary Janet Yellen ‘very supportive' of SEC using enforcement power against Binance and Coinbase. BIG SUPRISE! XRP's ongoing legal battle with the United States Securities and Exchange Commission continues, with the regulator alleging that Ripple offered unregistered securities via XRP. Some say the SEC has less then three percent chance of winning, and I would have to agree with that. US senators propose A I bills for transparency and innovation. The bipartisan bills target government transparency when using A I and the formation of a new Office of Global Competition Analysis to stay on top of innovation. Custodia Bank won a step forward in its legal battle against the Federal Reserve, as a Wyoming federal judge denied dismissal motions from both the Fed and the Federal Reserve Bank of Kansas City. Thanks for listening. For more insights into the world of Web3 and how to navigate the rapidly changing crypto and blockchain landscape, visit arctai.com and look for Web3 Unpacked on Apple, Spotify, or wherever you get your podcasts.

Amanda Cassatt, the founder of Web3 marketing firm Serotonin (the world's leading Web3 marketing firm and product studio) and a former Chief Marketing Officer at ConsenSys, joins Randi Zuckerberg in the Crypto Café to talk about her new book "Web3 Marketing: A Handbook for the Next Internet Revolution”!

Our guest today is Gokhan Guneri, the co-founder of Clooned .In this podcast episode, Gokhan talks about the growing use of 3D and 360-degree marketing strategies to engage consumers in a more immersive and interactive way. He describes a successful implementation of augmented reality at an international defense expo in Istanbul and envisions a future where customer control and Web3 technologies will become a major channel for marketing strategies. He also highlights the importance of staying up-to-date with the rapid changes in the industry and the growth of the metaverse, NFTs, and Web3.This episode was recorded through a StreamYard call on April 6, 2023. Read the blog article here: https://webdrie.net/how-your-business-can-harness-the-potential-of-immersive-technologies-in-web3-marketing-with-gokhan-guneri If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram. 

My guest on today's podcast is Amanda Cassatt, Founder & CEO of Serotonin, a leading Web3 marketing agency and product studio, and Co-Founder & President of Mojito, the first venture to spin out of Serotonin.  Most importantly Amanda has written an awesome book, Web3 Marketing: A Handbook for the Next Internet Revolution, which has just hit the market, so make sure you grab a copy for yourself!  This was such an awesome interview and I'm sure you'll get a lot out of it. 

Web3 Marketing is still a very foreign concept for a majority of people and there's only a small audience of early adopters, yet it is important to understand the evolution of the world wide web so we can get prepared for the future. In this episode, you'll discover… The evolution from web1 to web2 to Read more The post S13 EPISODE 06: An Update on Web 3.0 Marketing first appeared on Basic Bananas.

During the last bull run, legacy fashion brands raced to incorporate web3 into their strategy. Now, with consumer demand for web3 in hibernation, where does that leave marketers in the traditional fashion space who are still bullish on web3?  In this episode, Lisa Pillette (CMO of Fossil Group) discusses Fossil's venture into NFTs and how the company's attitude toward web3 has changed in the last year. Lisa remains bullish on the implementation of web3 strategies for both Fossil and other legacy brands in the long term, but only if those strategies are implemented for the right reasons. DISCLAIMERThe content herein is provided for educational, informational, and entertainment purposes only, and does not constitute an offer to sell or a solicitation of an offer to buy any securities, options, futures, or other derivatives related to securities in any jurisdiction, nor should not be relied upon as advice to buy, sell or hold any of the foregoing. This content is intended to be general in nature and is not specific to you, the user or anyone else. You should not make any decision, financial, investment, trading or otherwise, based on any of the information presented without undertaking independent due diligence and consultation with a professional advisor.  Solana Foundation Foundation and its agents, advisors, council members, officers and employees (the “Foundation Parties”) make no representation or warranties, expressed or implied, as to the accuracy of the information herein and expressly disclaims any and all liability that may be based on such information or any errors or omissions therein. The Foundation Parties shall have no liability whatsoever, under contract, tort, trust or otherwise, to any person arising from or related to the content or any use of the information contained herein by you or any of your representatives. All opinions expressed herein are the speakers' own personal opinions and do not reflect the opinions of any entities. 

Web3 Marketing for the Next Evolution of Brands on the Blockchain Collecting emails and phone numbers for marketing purposes seems a little outdated and CRMs like HubSpot and Salesforce are unable to take advantage of the power of on-chain data and insights, which has everyone wondering, what does web3 marketing look like? In this episode, Ian Andrews (Chief Marketing Officer, Chainalysis) looks to answer this question by sitting down with marketing tech co-founders, Antony Gardez (CPTO) and Samir Addamine  (CEO) of Absolute Labs to understand what Wallet Relationship Management (WRM) is and how it's taking over web3 and crypto marketing. They discuss how big brands like LVMH and Samsung are looking to onboard millions of their customers into web3 and what are some of the challenges with the current marketing platforms and CRMs in a more decentralized environment, where privacy and anonymity are priorities.  Minute-by-minute episode breakdown (2:15) – What is Wallet Relationship Management (WRM) and how does it work?  (4:35) – How an internship turned into a marketing tech juggernaut in Absolute Labs (11:45) – What are the biggest gaps in web2 marketing strategies that WRM and web3 platforms solve for? (17:00) – How does a web3 Marketing Tech company attract top web2 brands like LVMH and what is motivating them to come enter web3 (26:01) – What are the capabilities of the Absolute Labs product and where does the partnership with Chainalysis take the company in the future? (34:15) – Understanding what part privacy and GDPR regulation plays in web3 marketing  (37:25) – What excites the Absolute Labs team the most about other web3 projects Related resources Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key. Report: The Chainalysis 2023 Crypto Crime Report Conference: Chainalysis Links Conference 2023 in New York City Website: Absolute Labs: Web3 CRM for the next Internet Podcast: Wallet Relationship Management: what it is, how it works, and why you need it Podcast: Growth hacking web3 to onboard the next 100 million people: Axie Infinity, First Light Games, PlayEmber Chainalysis Blog: How We Built Chainalysis' Robust Knowledge Graph for Solana Transactions Twitter: Chainalysis Twitter: Building trust in blockchains TikTok: Newly launched Chainalysis Tik Tok page YouTube: Chainalysis YouTube page is completely revamped Website: Chainalysis: We are paving the way for a global economy built on blockchains. Speakers on today's episode Ian Andrews * Host * (Chief Marketing Officer, Chainalysis)  Antony Gardez (CPTO and Co-Founder, Absolute Labs)  Samir Addamine (CEO and Co-Founder, Absolute Labs) This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein. Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material. Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material.  Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company.   

Are you curious about the latest trends and insights in Web3 marketing?Listen to this special bonus episode about the state of Web3 Marketing in 2023.I talk about the findings of my survey '

Today Joeri is joined by Jeff Kaufmann.Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator. This episode was recorded through a StreamYard call on November 22, 2022.You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3-space--with-jeff-kaufmann/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit! TIME-STAMPED SHOW NOTES: [00:00] - Why Community Manager can be your next job! [00:26] - Gen Zs are the best for this position (Social Media Manager) [00:40] - Being a Moderator can be easy if you're from the Customer Support Field [01:00] - Looking For PR Role? You got no problem in Web3 [01:24] - Web 3 Companies still need Paid Media Managers! [01:50] - If you love organizing live events, check this out! [02:01] - Partnership Manager plays a big role in Web3 Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Our guest today is Amanda Cassatt.Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of.This episode was recorded in Media Village at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-how-your-company-can-join-the-web3-space-with-amanda-cassatt/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

Today's guest is Gali Arnon, CMO at Fiverr.Gali  has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017.This episode was recorded in the podcast booth at Web Summit on November 4, 2022.You find the show notes here: https://webdrie.net/web-summit-2022-how-fiverr-early-picked-up-the-emerging-trend-of-nfts-with-gali-arnon/ PS: Did you already hear about our my new CMO Stories NFT? Be sure check it out and learn about the benefits you get

McKenna Sweazey is an experienced global marketer and Web3 expert, having worked for brands such as YSL, Google, and the Financial Times. Her focus is taking marketing best practices and applying them to Web3 opportunities for brands. She runs metaXmoda, a marketing consultancy that helps brands develop their plans and implementation strategies for harnessing Web3. We talk about what is and isn't the metaverse, what the value of decentralization is, what Web3 means, and whether or not NFTs have staying power. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

In this episode, I'll talk about the concept of NFT 2.0 and how it will affect Web 3 Marketing. Stay until the end to know more about our NFT project! TIME-STAMPED SHOW NOTES: [00:00] - New Era of NFT - What you should know about it! [00:08] - What is NFT 1.0 - “RUGS”  [02:30] - What is NFT 2.0 for Beginners [04:30] - Is utility-based NFT more sustainable? [05:33] - Redefining access in the new era of NFT (EntrepreneurOrg and YPO explained) [06:26] - The Mission of our NFT Project (Leveling Up Heroes) Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode of the Making Bank podcast, we welcome Sean Kelly, the founder of the Chibi Dinos NFT project, which sold all 10000 of its PFPs in 18 minutes, generating around 2.4 million dollars in revenue. He is also the founder and CEO of Jersey Champs and the marketing agency NFT Gorillas which recently got acquired. Sean is currently working as the Vice President of Web3 Marketing at InfiniteWorld, a metaverse infrastructure company.   Sean talks about how he entered the NFT and dives into NFTs and what makes them valuable. He talks about his journey in the NFT space and answers some of the questions you may have as a newcomer.   Listen to Josh and Sean discuss NFTs:   (2:22) Sean's Start As An Entrepreneur Sean's entrepreneurial career started when he was in college. He founded Jersey Champs, where he would go on to sell custom throwback jerseys. Jersey Champs was his entry into the e-commerce world, and through drop shipping, he was able to make his first six figures. When COVID came around, Sean's e-commerce business took a hit. However, at the time, he saw Gary V and the buzz around NBA top shots, and he exposed himself to the NFT creators, and within a few months, he was able to understand the NFT space.   (5:47) What Is An NFT NFT stands for Non-Fungible Token. However, Sean explains that he sees NFTs as a proof of ownership. Whether a video snippet or a static image, you can prove your ownership to everyone as long as it's documented on the blockchain.   (10:43) NFTs And Utility The NFT space is continuing to evolve. What started out as static images and video snippets of cool art has now grown to a point where people ask what they get in return for buying an NFT. Sean talks about NFTs having a utility that allows them to reward their holders. For example, with his own NFT project, Chibi Dinos — there are in-person meetups, calls with NBA players, and they're also working on a game. So now, if an NFT project wants to be looked at as valuable, they need to think of creative ways to provide utility to their holders. (14:15) Minting NFTs Sean talks about why people buy NFTs — some people are flippers who buy NFTs looking to sell them and make a profit, while some buy into established projects for the community. Sean explains NFT minting, which means a person pays a fee to mint, so an NFT project launches, and that person gets a randomly assigned NFT. Doing this opens the possibility of getting assigned a really rare NFT that could go for a lot of money. Essentially, that person is taking a chance on the NFT launch, but they are also helping the project owners execute their plan for that project by supporting them.   (17:43) Sean On Selling His Marketing Agency Sean had also founded a marketing agency known as NFT Gorilla that aimed to help and consult upcoming NFT Projects and Brands with their marketing. His marketing agency was recently acquired after just six months of its inception. InfiniteWorld was looking for someone to take over their Web3 marketing role and hired Sean as their VP of Web3 Marketing and Strategy.   (19:19) Things To Know About Today's NFT Space Today the NFT space is evolving, and more people are hopping on the NFT wave. So Sean advised newcomers to be wary of the NFT projects they support. The most important thing to do is research the team behind the project. It's also essential to see if there are only flippers since they're in it to profit from their investments. Sean also mentions being cautious of celebrity NFTs, a lot of them are just cash grabs, so it's crucial to stay away from the hype because hype can and usually will die out. So be careful, do your research and look for projects that have established team members. You might be able to make some money but, more importantly, be exposed to a valuable community of people.   Links mentioned: Chibidinos.io Twitter: seankelly25 Instagram: seanmikekelly LinkedIn: linkedin.com/in/sean-mike-kelly/

In this episode of the Making Bank podcast, we welcome Sean Kelly, the founder of the Chibi Dinos NFT project, which sold all 10000 of its PFPs in 18 minutes, generating around 2.4 million dollars in revenue. He is also the founder and CEO of Jersey Champs and the marketing agency NFT Gorillas which recently got acquired. Sean is currently working as the Vice President of Web3 Marketing at InfiniteWorld, a metaverse infrastructure company.   Sean talks about how he entered the NFT and dives into NFTs and what makes them valuable. He talks about his journey in the NFT space and answers some of the questions you may have as a newcomer.   Listen to Josh and Sean discuss NFTs:   (2:22) Sean's Start As An Entrepreneur Sean's entrepreneurial career started when he was in college. He founded Jersey Champs, where he would go on to sell custom throwback jerseys. Jersey Champs was his entry into the e-commerce world, and through drop shipping, he was able to make his first six figures. When COVID came around, Sean's e-commerce business took a hit. However, at the time, he saw Gary V and the buzz around NBA top shots, and he exposed himself to the NFT creators, and within a few months, he was able to understand the NFT space.   (5:47) What Is An NFT NFT stands for Non-Fungible Token. However, Sean explains that he sees NFTs as a proof of ownership. Whether a video snippet or a static image, you can prove your ownership to everyone as long as it's documented on the blockchain.   (10:43) NFTs And Utility The NFT space is continuing to evolve. What started out as static images and video snippets of cool art has now grown to a point where people ask what they get in return for buying an NFT. Sean talks about NFTs having a utility that allows them to reward their holders. For example, with his own NFT project, Chibi Dinos — there are in-person meetups, calls with NBA players, and they're also working on a game. So now, if an NFT project wants to be looked at as valuable, they need to think of creative ways to provide utility to their holders. (14:15) Minting NFTs Sean talks about why people buy NFTs — some people are flippers who buy NFTs looking to sell them and make a profit, while some buy into established projects for the community. Sean explains NFT minting, which means a person pays a fee to mint, so an NFT project launches, and that person gets a randomly assigned NFT. Doing this opens the possibility of getting assigned a really rare NFT that could go for a lot of money. Essentially, that person is taking a chance on the NFT launch, but they are also helping the project owners execute their plan for that project by supporting them.   (17:43) Sean On Selling His Marketing Agency Sean had also founded a marketing agency known as NFT Gorilla that aimed to help and consult upcoming NFT Projects and Brands with their marketing. His marketing agency was recently acquired after just six months of its inception. InfiniteWorld was looking for someone to take over their Web3 marketing role and hired Sean as their VP of Web3 Marketing and Strategy.   (19:19) Things To Know About Today's NFT Space Today the NFT space is evolving, and more people are hopping on the NFT wave. So Sean advised newcomers to be wary of the NFT projects they support. The most important thing to do is research the team behind the project. It's also essential to see if there are only flippers since they're in it to profit from their investments. Sean also mentions being cautious of celebrity NFTs, a lot of them are just cash grabs, so it's crucial to stay away from the hype because hype can and usually will die out. So be careful, do your research and look for projects that have established team members. You might be able to make some money but, more importantly, be exposed to a valuable community of people.   Links mentioned: Chibidinos.io Twitter: seankelly25 Instagram: seanmikekelly LinkedIn: linkedin.com/in/sean-mike-kelly/

In episode #2087, Neil and Eric talk about how Web3 marketing differs from Web2 marketing. You may need to do some extra explaining to give context for Web3, but if you've mastered marketing for Web 2.0, then you can market Web3! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How Web3 Marketing Differs From Web2 Marketing. [00:27] Why the same concepts, principles, and strategies apply to Web3. [01:29] Why we won't be using the term Web3 in ten years. [03:00] That's it for today! Don't forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There's plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How to Do Web3 Marketing The Right Way. [00:30] Defining the difference between Web2 and Web3. [01:09] How to use existing Web2 channels for Web3. [01:34] The number one Web3 marketing mistake that companies are making. [02:09] How Eric is marketing his NFT project. [03:44] Why simplicity is the ultimate form of sophistication. [04:20] That's it for today! Don't forget to rate, review and subscribe! [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April! [04:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu