OOO (Out of Ordinary) is a Web3 marketing podcast in which we bring forward the marketing people in Web3 that are building amazing communities, brands, and products. Whether you are a marketer looking to transition into Web3 or just want to test the waters and see what's out there, you are already working for a Web3 company or you are a startup founder, this podcast is for you. Our main goal is to bring forward case studies from which you can learn "how they've done it", get the best practices, and implement that at your company. Get in touch: nicorici.alexa@gmail.com #web3marketing
OOO - a Web3 Marketing Podcast
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases* Limitations of current web2 attribution solutions, and Web3 solutions improves them* Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3* Emerging trends in Web3 Marketing* and more. Get in touch:Tomer Sharoni - https://x.com/TomerSharoniAddressable - https://www.addressable.io/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:Chapters00:00 Intro08:05 The Birth of Addressable and Market Research16:09 Web3 Marketing Challenges and Opportunities24:08 AI Integration in Growth Marketing29:47 Understanding Customer Insights in Crypto32:34 Measuring Success in Web3 and Web234:04 User Experience: The Key Barrier to Adoption38:57 The UX Challenge: Comparing Web2 and Web344:07 Marketing in Web3: Bridging the Knowledge Gap52:12 Emerging Trends in Web3: RWA and AI Agents57:25 The Future of Addressable: Data-Driven Marketing Solutions
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space.a TL;DR * Why and how to organise an ETH Event* What kind of marketing works to promote it* How do you tailor experiences for the participants* Successful PR tactics to attract participants and sponsors* and more. Get in touch:Daria - https://x.com/DariaStrategy or https://dariastrategy.comMonika - https://x.com/monikabzajacETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsawFollow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcastFarcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:00:00 Intros03:12 Event Organization Insights05:58 Marketing Strategies for Ethereum Events09:07 Overcoming PR Challenges in Eastern Europe11:46 Community Dynamics in Warsaw14:54 Engaging Non-Technical Audiences18:13 Structuring Speaker Tracks for Value21:05 Effective Communication Channels35:19 Engaging Content Strategies37:32 Best Practices for Event Engagement42:23 The Role of Hackathons in Development48:01 Encouraging Gender Diversity57:00 Lessons Learned from Organizing Events01:01:09 Educational Resources in Web3
Join the OOO Community - https://guild.xyz/ooo-communityHello everyone, today's guest is Louie O'Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner.a TL;DR * * and more. Get in touch:Louie - https://x.com/lou3eeLukso - https://lukso.network/Follow us:Twitter https://twitter.com/ooo_podcastLinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/froguleAlexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/Timestamps:
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Mia helps Web3 companies build an organic growth engine that drives sustainable engagement and user acquisition. Her strategies have driven massive traffic and scaled user growth for companies like Moonpay, Ledger, and Thirdweb. a TL;DR * When and why you need a token * How is the best way to launch it * Top KPIs to measure * How to handle FUD * Case studies and more. Get in touch: Mia - https://x.com/mia_unhashed Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Timestamps: 00:00 Introduction to Web3 and Mia's Journey 02:50 Current State of the Web3 Market 04:51 The Role of Marketers in Web3 08:55 When and Why to Launch a Token 10:50 Challenges of Token Launches 17:15 Common Mistakes in Token Launches 20:24 KPIs for Token Launches 24:38 Tracking Marketing Impact in Web3 26:14 Exploring Sentiment Tracking Tools 27:08 Mobilizing Community for Token Launches 32:22 The Role of Influencers in Marketing 37:41 Successful Airdrop Strategies 40:41 Handling Backlash and FUD 50:11 Lessons from Project Experiences
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, today's guest is Dr. Asaf Nadler, the COO and Co-Founder of Addressable, a platform driving Web3 growth. With 19 years of experience in data analytics, Asaf previously led data science at Akamai Technologies. He earned a PhD in software engineering, specializing in big data, AI, and blockchain, and has authored over 10 publications with 400+ citations. a TL;DR * Adressable's unique value proposition * Web3 user behaviours particularities and acquisition challenges * Data collection and attribution challenges * Market Opportunities and Challenges and more. Get in touch: Asaf - https://x.com//AsafNadler Addressable - https://www.addressable.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/froguleAlex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, As we ran the first OOO web3 marketing hackathon in Bangkok during Devcon, together with my amazing team we thought of coming on the podcast and sharing our lessons in the raw-est version you'll see. a TL;DR * How everything started * How we marketed it * What did sponsors want * What did participants want * Lessons and what next and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Annelissa- https://x.com/notannelisa Alina - https://x.com/alinalatinina Thank you to our sponsors: Giga - https://gigaver.se/ Addressable - https://www.addressable.io/ Cookie3 - https://www.cookie3.com/ Honolym - https://holonym.id/ Pigli - Deform - https://www.deform.cc/ Caldera - https://www.caldera.xyz/ Aeternity Foundation - https://aeternity.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Join the OOO Community - https://guild.xyz/ooo-community Submit your CV for free on Eden - https://ooo.joineden.ai/signup Hello everyone, Today's guest is Leon Stern, Head of Marketing at Polygon Labs, a leading cryptocurrency and blockchain scaling platform. With 10 years of marketing experience working in everything from agencies to product companies to web3, his vast understanding of creative strategy and brand positioning has equipped him well in leading Polygon Labs marketing department over the last year. Today, Leon is focused on solidifying Polygon's role in driving greater web3 adoption. a TL;DR * Polygon's brand building strategy * Case studies and we can learn from others in the industry * Breaking down Polygon's marketing funnel * Marketing failures at Polygon and lessons * Entreprise focus * Content Marketing impact for Polygon and more. Get in touch: Leon - https://x.com/explore Polygon - https://polygon.technology/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Sign up for free on Eden - https://ooo.joineden.ai/signup Enjoy the Token2049 review here: https://bit.ly/3TLSDhg Hello everyone, This week's guest is Samantha Yap, Founder and CEO of YAP Global. YAP Global is an international PR firm specialising in helping crypto and web3 projects tell their stories. Samantha is a pioneer in the crypto PR field and a key crypto “translator”. As a journalist and producer by trade, she has built YAP Global to be the link between complex cryptocurrency technology and mainstream press. a TL;DR * The evolution of Web3 PR in the last few years * Common misconceptions about Web3 PR * When is a company ready to do PR * What can you do as a small company/founder to stand out * Web3 PR metrics * PR campaigns examples and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Samantha - https://x.com/samanthawyap YAP Global - https://yapglobal.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone, This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way. a TL;DR * Their product strategy and how that impacted their marketing decisions * Their point farming campaign, Karma rewards, how they run and they aim with it * The challenges in pushing Brahma.fi as an integrated smart account * Pre-TGE strategy to build up the hype for ultimate Token launch * Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing * Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management
Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL * Marketing strategies for institutional vs individual accredited investors * Campaigns & case studies * Their product marketing approach & how they integrate customer feedback * Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Martin - https://www.linkedin.com/in/martin-de-rijke-22b4a3129/ Maple - https://maple.finance/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics
Get your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space. a TLDR * How the 5.6 M investment is used for tech advancement * How AI integrations at Metaintro enhance the job search and the recruitment process * Where is the Web3 recruiting industry at the moment * Does and don'ts when trying to land a job * Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Lacey - https://x.com/Laceykaelani Meta Intro - https://www.metaintro.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Get your free Dealfront demo here: https://bit.ly/49CrzqW Collect the full episode here - https://bit.ly/4bpPGtJ Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data. Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets. Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising different from Web2 * How Persona can help you reach Web3 native audiences * Why Web3 advertising converts better than Web2 * How and when to integrate ads in your marketing strategy * Who should use Web3 advertising and what for and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Eva - https://twitter.com/evaintheverse Persona - https://www.persona3.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/4aNWW2g Hello everyone, This week's guest is Eunika Sot, Marketing Advisory Manager at @OutlierVentures. Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles. Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise. I brought her on to chat about: * What is Outlier Ventures and how do their Base and Ascent accelerators work * Challenges Web3 Startups face * Go-to-Market Strategies for B2C and B2B Web3 startups * Emerging trends * Outlier Ventures's plan to start ahead of the emerging trends and more. A quick timestamp: 0:00 - Eunika's journey 7:03 - Outlier Ventures Accelerator 10:01 - Base Camp Program 11:50 - Wormhole Partnership 19:16 - Targeted lead engagement 29:03 - Managing work balance 38:56 - Understanding your audience 42:04 - Importance of storytelling and branding in Web3 45:10 - Lessons learned as a founder 48:41 - Web 3 Expectations 55:27 - Future of Metaverse Use Cases 58:29 - Apple Vision Pro 1:00:00 - Supporting Startups 1:08:25 - Managing Spam Levels 1:18:41 - Marketing Collaboration 1:20:47 - Staying Up-to-Date to emerging trends in Web3 Support the show here https://linktr.ee/supporttheooo Get in touch: Eunika - https://warpcast.com/eunika.eth Outlier Ventures - https://outlierventures.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024 Hello everyone, This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents. With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp. Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences. She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami. I brought her on to chat about: * Challenges women face in Web3 * Tokenisation of Women in Web3 * Lessons from building Crypto Girls Club * How to make Web3 a more gender-diverse space * Company culture in Web3 and more. A quick timestamp 0:00 - Intro and how it's like being a woman in Web3 8:16 - Embracing anonymity in Web 3 10:11 - Challenges in hiring practices & Gender equality in judging candidates 16:17 - Web 3 equality concerns 20:27 - Challenges in job applications & Tokenisation in hiring practices 35:11 - Supportive community dynamics 37:02 - Moving beyond tokenism 39:10 - Striving for true equality 43:13 - Supporting women's initiatives 54:26 - Bridging the gender gap & Progress towards equality Support the show here https://linktr.ee/supporttheooo Get in touch: Zoe - https://twitter.com/ZoeCatherineF Crypto Girls Club - https://lnk.bio/cryptogirlsclub Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who's been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who's been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing. I brought her on to chat about: * The identity crisis in Web3 * How founders can turn things around * Ledger's a massive PR scandal * Growth strategies used at Wallet Connect and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Amy - https://twitter.com/amya_wilks Wallet Connect - https://walletconnect.com/ Follow us: Twitter - https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol. I brought him on to chat about: * What POAP does, how does it work and how companies can leverage it in their community growth * Best practices * Use cases * How Web2 is using POAP and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Jye - https://www.linkedin.com/in/jyesandiford/ POAP - https://poap.xyz/ Alexandra: https://www.linkedin.com/in/alexandranicorici/ OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow. In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about: * Launching over 100 NFT projects: common marketing struggles, successful business models, and failures * The founder's funnel and why that plays a big role in this decentralized world * Community building best practices * Bull market predictions and more Support the show here https://linktr.ee/supporttheooo Get in touch: Leon Twitter https://twitter.com/leonabboud_ Youtube - https://www.youtube.com/leonabboud Unfungible - https://www.unfungible.xyz/ Alexandra: https://www.linkedin.com/in/alexandranicorici/ OOO podcast: https://twitter.com/ooo_podcast
Grab your free Dealfront demo here: https://bit.ly/49CrzqW Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about: * Advantages and Disadvantages of Centralized vs. Decentralized Systems * How to create personalized onboarding experiences on chain and off chain * Disco's user growth through developer tools and partnerships * Digital identity importance in community engagement and more Support the show here https://linktr.ee/supporttheooo Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch: Evin: https://twitter.com/provenauthority Disco.xyz : https://www.disco.xyz/ Alexandra: https://www.linkedin.com/in/alexandranicorici/ OOO podcast : https://twitter.com/ooo_podcast
Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about: * Acquiring and retaining users in Web3 * Data and analytics that are important for any founder & marketer * Brand ambassador programs and community building * Loyalty programs best practices and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch: Eugene LinkedIn: https://www.linkedin.com/in/eugenet/ Twitter: https://twitter.com/dgencitizen Alexandra: https://www.linkedin.com/in/alexandranicorici/
Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more Support the show here https://linktr.ee/supporttheooo Mint the episode here: https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch: Amanda - https://twitter.com/amandacassatt Serotonin - https://www.serotonin.co/
This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:* What should marketers know about data and analytics in Web3* What kind of data can/should be tracked in Web3* Can onchain/off-chain data be correlated in some way? and more Support the show here https://linktr.ee/supporttheooo Get in touch Filip - https://www.linkedin.com/in/filipwielanier/ Cookie3 - https://www.cookie3.co/
Hello everyone! In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects. In our chat we touch on: * Common needs of Solana projects * Partnerships within the ecosystem * Building communities on Solana * Trends within the Solana ecosystem and more. Want to support the show? On Patreon- https://www.patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic Get in touch: Will - https://www.linkedin.com/in/willleatherman/ Vodoo Agency - https://www.voodooagency.co/
Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need to know to prepare such a campaign * Data and analytics to track * Gaming integrations and more Want to support the show? On Patreon patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0 Get in touch Nodo - https://www.linkedin.com/in/nodo-ivanidze/ Metaviu - https://www.linkedin.com/company/metaviu/
Hello everyone. Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company. I brought him to speak about: * What should companies look at in 2024 and can they efficiently fundraise * What makes some stand out compared to others * Does Community building still matters for an investor in 2024? * What are some trends to watch out next year and more Before you scroll down, head over to Dealfront and book a free demo here Want to support the show? On Patreon patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic Get in touch Sarunas - https://www.linkedin.com/in/sarunaslegeckas/ Founderheads - https://founderheads.com/
Hello everyone. Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs. I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on: * How they started and why the objective was important to them * Used strategies * Used channels * Budges and human power and more Before you scroll down, head over to Dealfront and book a free demo here Want to support the show? On Patreon patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic Get in touch Mathew - https://www.linkedin.com/in/mathewsweezey/ Smart Token Labs - Website http://www.SmartLayer.network
This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform. I brought him on as I believe is very important for all us marketers to * Understand the differences between web2 and web3 advertising * Similarities, principles and metrics to follow * Budgets * User acquisition costs Web2 and Web3 * A/B testing and more. I hope you enjoy it! Get in touch: Oleksii - https://www.linkedin.com/in/sidorovoleksii/ Slise - https://slise.xyz/ Head over to Dealfront and book a free demo here Support the show On Patreon patreon.com/OutofOrdinaryPodcast Unisub - https://app.unisub.io/subscribe/65?network=matic
Hello everyone! So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth. In our chat we speak of: * Why and how did he find the idea to start Tykr * Who is it for and how can be used * Is investing in crypto still worth it? * How AI will change the game for their product and more Get in touch: Tyrk - https://tykr.com/ Tune into Payback Time - https://pod.link/1524542367
Hello everyone! This week's episode features Max Santner, co-founder and partnership manager at QuestN. I brought him on to talk about * Are quests still a thing in Web3? * How QuestN grew to a 3.5 Million users data base * How do companies use QuestN * Trends and tactics that he's noticed on the platform and more. Get in touch: Max - https://www.linkedin.com/in/maximilian-santner/ Questn - https://questn.com/
Hello everyone, So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan bitsCrunch is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space. In our chat this week we touch on: * Web3 solutions for companies entering Web2 * Buying fake assets in Web3 and how we can solve this issue * The usage of AI in providing price estimations * UnleashNFTs and how it helps individuals know what they're buying * Insights bitsCrunch provided to Mastercard's article about growing and securing the blockchain economy and more. Get in touch: Vijay LinkedIn - https://www.linkedin.com/in/vijaypravin/ on Twitter: https://twitter.com/VijayPravinM BitsCrunch - https://bitscrunch.com/
So excited for this episode. This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, and NFTs. Most importantly, Sarah is incubating her next venture, Sazzy, from her post at Harvard. In our chat, we touch on * Sustainability in Web3 * How to build for consumers vs build for innovation * Designing for all consumers vs designing products for female consumers * How to onboard more women in Web3 * Challenges and opportunities in transitioning traditional businesses to Web3 and more. Get in touch: Sarah Endline - https://www.linkedin.com/in/sarahendline/
Hello everyone, This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency. In our chat we touch on: * Video content in web3 and if it still works * Marketing budget spending and trends * Web2 to Web3 tactics * Experimentation phases and when to cut your loses and more. Get in touch: Gosha - https://www.linkedin.com/in/gosha-dolgun/ The/Thirty 7 - https://www.thethirty7.com/
Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency. In our chat, we touch on: * B2b vs B2c examples of marketing in Web3 and how do the tactics differ. * What you should know to prepare for the bull market * How can marketers prepare for what's to come in Web3 and how to learn * Onboarding Web2 audiences onto Web3 and how to do it * Marketing tactics for different parts of Web3 * Lots of examples. Get in touch: Dominic - https://www.linkedin.com/in/dominic-fewster/ Coldchain - https://coldchain.agency/
This week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC.In our chat, we touch on:* How they discovered the organic growth niche and why it's so important in Web3* Organic growth hacking examples of how they do it properly* When is the best time to use Masterblox* How they ran the accelerator for BNB Chain* Their partnership strategy discovery* What are the next sexy projects in Web3 and what they will be on the lookout with their VC.and many more. Alex: https://www.linkedin.com/in/aledasilveira/ https://www.masterblox.io/
How do you grow a move to earn community in Web3? This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app. We'll touch on * Why the move to earn segment matters in Web3 * How he sold 200 K worth of NFTs in a bear market * Why he ditched his affiliate program just a few days before launch * The tactics he's used to create a tight knit community and more. * How he organised a 200 people running squad at the Paris Blockchain Week * How his brand ambassador program impacts his business and many more. Get in touch: Kevin Serou LinkedIn - https://www.linkedin.com/in/kevinserou/ Kevin Serou Twitter - https://twitter.com/ataraxia360 DEFIT App: https://app.defit.com/
Hello everyone, This episode is coming out super strong.Why?Because this week's guest is Sandy Carter, COO Unstoppable Domains. We touch on * Digital identity and why it matters in 2023 * Partnerships and integrations at Unstoppable Domains * Branded domains and why we see such a big increase in demand * Her personal branding strategy * Her books and the most important business lessons you need to know * Personal lessons * Favourite tools to use in Web3 Get in touch: Sandy on LinkedIn - https://www.linkedin.com/in/sandyacarter/ Sandy on Twitter - https://twitter.com/sandy_carter Unstoppable Domains - https://unstoppabledomains.com/
Here's what you need to know In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1. He may have done a thing or two for Polkadot This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product. We talk about: * Why Web3 SEO matters * What are the Web2 to Web3 differences * SEO for blockchain vs NFTs * Campaign examples * Strategies he's used for Polkadot * When you know you need to start thinking about SEO in Web3 And more. Get in touch: Aaron - https://www.linkedin.com/in/aaron-barefoot/ https://web3ajb.co.uk/ Alexandra - https://www.linkedin.com/in/alexandranicorici/
Please meet Sharif Bennett, the co-founder of CineBlock. In our chat we touch on: * What is film3 and how CineBlocks falls under this category * The kind of film creators that can be found on CineBlock * The investment opportunities it holds and how anyone can become a movie investor * Their go-to-market and partnerships strategy * The surprise movie that is just launching and more. Get in touch: Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/ CineBlock - https://cineblock.info/
Meet Chris Koronowski, now founder of Web3 Doers. In our chat this week, we touch on: * How we grew Web3 Doers community to now over 1 k members * Marketing growth techniques you believe everyone should be employing right now in Web3 * Founder-led growth in Web3 https://www.linkedin.com/in/chris-koronowski/ https://nas.io/web3-doers
“Call that candidate back, you never know where they're going to be in 5 years. “ Matt said a lot of very important stuff, but for me, this was the mic drop of this week's episode. We also touch on: How he got introduced to Web3 by Carly Long The Content, employer branding and recruiting soup How this combo more efficiently attracts talent in Web3 vs Web2 Content formats and what works best for Web3 Company culture and empowering your employees The Women in Web3 newsletter and other resources And more. Get in touch: Matthew: https://www.linkedin.com/in/matthewmcspadden/ Subscribe to Women in Web3 newsletter: https://womeninemergingtech.substack.com/ Their podcasts: * Women in Web3 - https://open.spotify.com/show/1nM6bNzmxrQhVvQ2DUHinA?si=524b2378c0dc4209 * Blockchain IRL - https://open.spotify.com/show/4iIKG2EX5okTiUzfpRE6gx?si=a85ff7f0ab934a8b * Job Stories - https://open.spotify.com/show/1VwtWrby5reySxOz0fRpZi?si=e519baa0802143f5
Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?Bet you have not. Neither have I, untilI got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcastand talk about* What is industrial metaverse and what is it for* How it impacts the planet* How it plays a huge role in diversity and inclusion (basically all Web3 is about)* How much money it can save And more. Get in touch: Denes Fantasny - https://www.linkedin.com/in/fantasny/
Hello everyone. "Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”I asked.Because everyone wants growth but few know how to do it sustainably.Tune in today's episode with Justin Vogel, co-founder of Safary
This week's guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms. In our chat, we touch on: Their crypto bros game (just delicious to learn about) industry trends and mistakes companies do when it come to their growth strategies Easy Web2 to Web3 onboarding - what to pay attention to Really cool campaigns she's worked on And more. Get in touch: Manuela Steve : https://www.linkedin.com/in/manuseve/ Alphaa.io - https://www.alphaa.io/home Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people
In case you don't know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you. This week's guest is Brett Hornung, Web3 Lead at Accenture. Accenture, in case you didn't know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3. In my chat with Brett, we touch on: How does this division work The types of challenges these companies have entering Web3 How traditional loyalty programs differ from tokenized loyalty programs Specific strategies these companies should consider to maximize the impact of these programs Industry trends And more. Get in touch: Brett - https://www.linkedin.com/in/bretthornung/ Subscribe to his newsletter - https://web3simplified.ck.page/ Read his blog - https://medium.com/@hornung.brett
Happy Wednesday. My guest this week is Jamie Parmenter. Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space. In this week's episode, we chat about * His journey with RealNifty * (personal) Branding for artists looking to get into the Web3 space * Phygital art as well as Web2 to Web3 onboarding of both artists and community members * Metaverse "parties" * Community building for this part of the industry and obviously a lot more. Get in touch: Jamie - https://www.linkedin.com/in/jamieparmenter/ RealNifty - https://www.realnifty.xyz/
Hello everyone! This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world's first gamified NFT integrated Web3 investment platform . In our conversation we touch on: * How, why and when to use a launchpad for your crypto project * The evolution of communities, attention span and the reward system that can make all the difference * The earn to-engage kind of system and its benefits * Men vs Women in the Web3 space - patterns and behaviours * Their startup investment program * Her upcoming Web3-explained Netflix doc And more. Get in touch: Nadja Bester - https://www.linkedin.com/in/nadjabester/ Adlunam - https://www.adlunam.cc/
Hello everyone and welcome to a new episode on OOO. This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio. We touch on * Personal branding and how we got to a staggering 20 K followers on Twitter * Community building strategies and what helped them succeed at InfiniGods * Their go to market strategy for their 3 games that are about to be launched Get in touch: LinkedIn - https://www.linkedin.com/in/bryandisanto/ Twitter - https://twitter.com/brydisanto InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/
Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto. Tune in to see how he started Crypto and Coffee, how he's building his community, how he invests in startups, how many women are part of his community and more. Get in touch: Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/ Andrew Twitter - https://twitter.com/CloseSomeSayles Follow Coffee and Crypto - https://twitter.com/CandCEveryday Play his game - monopoly.cafe
Hello everyone! Spoiler alert: marketing for blockchain projects can be creative! Wonder how? Tune into today's episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:
Hello everyone! This is why, this week's guest on is Lukas Macner - Growth Manager at AhoyConnectWe touch on:
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