DeFi Slate

The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-disclTimestamps00:00 Trump's Crypto Wallet Launch03:08 The Death of the Crypto Foundation Model06:09 Ethereum's New Model and Strategic Goals09:03 The Future of Ethereum and Its Competition11:49 Delphi's AI Month and Investment Strategies18:05 Building on Athena: The Ethereal Project42:10 The Evolving Landscape of On-Chain Trading43:08 Innovative Features and User Engagement45:58 Building a Vertically Integrated DeFi Ecosystem49:23 Liquidity Challenges and Strategies52:20 User Base and Market Positioning56:08 Iterative Product Development and Success01:00:52 Balancing Adoption and Revenue Generation01:06:31 Institutional Relationships and Tokenization01:10:50 Future of Stablecoins and Market Trends01:25:15 The Rise of Hyper Liquid Trading01:27:11 Shifting Perspectives on Crypto Foundations01:28:36 The Future of Tokenomics and Revenue Generation01:34:39 Founders' Evolving Approach to Business Models01:38:06 New Hampshire: A Hidden Crypto Hub?01:40:34 The Importance of Revenue in Crypto Projects01:43:25 Comparing Ethereum and Solana Events01:45:23 The Lore of Lawrence and Wildcat's Unique Marketing01:51:50 Innovations in Under-Collateralized Lending01:56:58 The Future of Liquidation Mechanisms in DeFi

The Rollup TV : Monday, June 2ndTimestamps00:00 Concentrated Liquidity and Trading Dynamics02:52 Community Building vs. Customer Generation06:08 Navigating Pre and Post TGE Strategies09:01 The Role of Oracles in DeFi11:55 Yield Opportunities in DeFi14:45 Hidden Gems and Overlooked Yields18:01 Balancing Risk and Return in DeFi21:04 Starting in DeFi: Tips for Newcomers36:46 Jacquelyn Intro and the Avalanche Summit39:01 Insights from Vlad at Robinhood41:23 Policymakers and the Future of Crypto44:10 Understanding the Anti-Crypto Sentiment46:31 Founding Token Relations49:11 The Role of Token Relations51:42 Macro Analysis and Its Impact on Crypto54:32 Fiscal Dominance and Bitcoin's Future01:00:46 Global Trade Dynamics and Bitcoin's Position01:05:22 July and August Market Predictions01:12:52 Navigating Fiscal Deficits and Currency Dynamics01:16:14 The Unsustainable Fiscal Path and Hyperinflation Concerns01:18:41 Running the Economy Hot01:22:36 Tariff Policies and Capital Controls01:23:39 The Rise of BRICS and Dollar Diversification01:24:37 Evaluating the Dollar Milkshake Theory01:26:07 Market Predictions and Seasonal Trends01:29:14 Multiplier: A New Player in DeFi01:35:10 User Experience and Conversion Strategies in DeFi01:42:07 Building a Successful Crypto BusinessThe Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

FinTech is just lipstick on a pig. Same banks, same problems, better UI.In today's episode, we sit down with Sid Gandhi, CEO of PolyBase Labs, who's building Payy. Their mission is to bring money you actually own and can use. While everyone chases meme coins, Sid is solving real problems: frozen Venmo accounts, inaccessible financial services, and crypto's coming Cambridge Analytica moment. We explore Payy's gasless transactions, zero-fee fiat on/off-ramping, and positioning as infrastructure for companies like Robinhood.Let's get into it.The Rollup---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947efPodcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Trading psychology meets crypto's most explosive new ecosystem. In today's episode, we sit down with Flood, founder of Insilico Trading, to explore Hyperliquid and what separates traders who make it from those who crash out.We dive into the James Wynn phenomenon – zero to $87 million in 70 days, then losing almost everything in five. Flood breaks down the psychology behind these swings and reveals what true obsession looks like in trading.We also cover why Hyperliquid could flip Solana and Binance, Flood's controversial Solana take, and rapid-fire predictions on institutional adoption.Let's get into it.The Rollup---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947efPodcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The era of "build it and they will come" is over. Crypto projects need real revenue, real users, and real sustainability. Or they just won't survive.In this episode, we chat with Kenny from Manta about the shift happening in the industry. No longer are we just experimenting; it's all about finding product-market fit. We dig into why DeFi is still crypto's biggest use case, how L2s are slowly becoming irrelevant, and why starting with centralized products might just be the answer to mass onchain adoption.Kenny explains why projects should think like Robin Hood instead of pure web3 natives, shares Manta's evolution from Polkadot L1 to Ethereum L2, and breaks down how revenue generation is reshaping builder mindsets across the space.Let's get into it.---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd9vbF3hJA2n7qoL5?si=7230787bb90947efPodcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

AI agents handling your money sounds terrifying, until you realize the alternative is trusting humans with complex DeFi strategies.In today's episode, we sit down with Sean Li, founder of Newton & Magic, to explore how verifiable AI agents could transform crypto UX forever. Sean's building AI that executes financial transactions while proving every step cryptographically.We dive into why 80% of DApp interfaces might disappear into natural language prompts and how Newton creates trusted agents through confidential compute and guardrails. This isn't about replacing traders. it's about democratizing sophisticated strategies while maintaining verifiable proof.Let's jump after it.The RollupCheck all Mammoth May

The Rollup TV presents: Mammoth May.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The dollar is going on-chain.In this episode, we sit down with Sam Kazemian and Stani Kulechov to unpack the Genius Act, a pivotal piece of legislation that could turn stablecoins into legal money.We explore what this means, why banks are against it, and how Frax and Aave are positioning for the shift. Sam talks FRAX USD and why stablecoins and AI are the hottest sectors right now. Stani shares why securities tokens could soon become the biggest onchain asset class. While Stablecoins are just 1.1% of USD today, that may not last.Let's get into it.The RollupCheck all Mammoth May

The Rollup TV presents: Mammoth May.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Jordi Alexander, founder of Selini & Chief Alchemist at Mantle sat down with us to discuss a wide variety of pressing topics.We explore everything from loan-call option models that set the stage for token dumps to MicroStrategy's risky auction dynamic.Jordi shares why Bitcoin still stands as the only true macro asset, why ETH is struggling, and why the summer might not be as bullish as everyone thinks. With Japan's bond crisis and central banks facing impossible choices, understanding these macroeconomic dynamics becomes crucial.This conversation connects market structure, game theory, and macro trends driving crypto markets.Enjoy. The RollupCheck all Mammoth May

The Rollup TV presents: Mammoth May.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Haseeb Qureshi, managing partner at Dragonfly, answers some tough questions with a variety of topics relevant to the market today.In today's episode of Mammoth May, we talk about:Hunting early-stage gems at Dragonfly while giants like Nakamoto raise $710M for passive BTC exposureWhat Brian Armstrong understood to take Coinbase to the S&P 500Whether Robinhood can outmaneuver Solana (or vice versa)How Haseeb would respond to Hyperliquid's $6.7B open interest if he were CZLasting insights from Balaji that still shape his life todayThe Rollup---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The real scalability bottleneck isn't computation, it's communication.In today's episode, we tackle crypto's real scalability bottleneck with Austin Federa, co-founder of DoubleZero.Austin, who was the Strategy lead at Solana, walks us through a crucial issue that impacts blockchain performance: network latency. While improvements in validator software are making a difference, the underlying network delays still limit the system's overall efficiency. Subtle (but big) problem.Double Zero is building a specialized private network using technologies like multicast, the same approach high-frequency traders use. By focusing on optimizing communication, they're opening the door to massive improvements in throughput and fairness.We explore how these infrastructure challenges tie into regional fairness, and how this could change the game for crypto performance.Let's get into it.---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The Rollup TV presents: Mammoth May.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

While other L2s fight technical battles, Abstract is creating something entirely different: a "digital Disneyland" that's all about fun.In today's episode, we chat with Luca Netz and Michael Lee "Cash Bowie," to explore how this playful approach is driving real traction:- Portal is bringing 25,000+ users to quality apps in a snap- Builders with solid monetization are generating $500K+ monthly- The Pudgy Penguins playbook is catching the eye of top global brandsFrom distribution to consumer crypto, and everything in between, you'll get the full picture of the Abstract playbook.Let's jump in.---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.com/----

Is blockchain opening doors for Indie creators?In today's second episode of Mammoth May, we chat with Viktoriya Hying from B3 about building on-chain gaming that puts players first. After helping launch Base at Coinbase, her team realized that gaming could be the killer use case to bring millions on-chain.But here's the catch: closed systems trap users while indie devs struggle for funding. B3's answer? A "basement" for discovering cross-chain games with the infrastructure to let indie creators build without needing millions in funding.We get into why gaming needs its own specialized tools and how the real innovation is likely to come from indie devs, not from blockchain slapped onto AAA titles.Let's get into it.

Welcome to The Rollup TV.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The Rollup presents: Mammoth May

Welcome to The Rollup TV.The Rollup TV is brought to you by:Celestia: https://celestia.org/Boundless: https://beboundless.xyz/AltLayer: https://www.altlayer.io/Mantle: https://www.mantle.xyz/Omni Network: https://omni.network/Vertex: https://vertexprotocol.com/Frax: https://frax.com/Join The Rollup Family:Website: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Welcome to The Rollup TV.

In today's episode, we chat with Alex Tapscott, co-author of "Blockchain Revolution" – the book that kicked off so many crypto journeys back in 2016. Alex shares how a ski trip conversation with his father evolved into pioneering work that shaped the industry.We explore crypto's path dependency through major events and why Trump's election could be the final domino for Bitcoin adoption. Alex breaks down institutional strategies and the shift happening now: how regulatory changes, tech advancements, and evolving business mindsets are signalling a crucial inflection point for the space.Looking ahead, Alex points to tokenization and AI integration as the real game-changers, moving crypto beyond speculation into something that's actually transforming the world.Let's get into it.---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.xyz----Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Impermanent loss: crypto's most misnamed problem that has permanently damaged countless liquidity provider portfolios.In today's episode, Curve founder Michael Egorov reveals his new project, Yield Basis, aimed at eliminating DeFi's persistent impermanent loss problem.Michael takes us through how his approach uses constant leverage on liquidity tokens to produce Bitcoin yield, without the usual LP risks. His model gives users a choice: earn real yield or governance tokens, with the potential to unlock a more sustainable Bitcoin yield.Let's get into it.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

AI and crypto are evolving together, but not without a few missteps along the way.In today's episode, we chat with Wei Dai from 1kx and Tarun Chitra from Gauntlet about what went wrong with the first generation of crypto AI agents and why reasoning models are bringing about a shift.We explore DeepSeek's revolutionary approach to cost optimization, the potential of MCP as "HTTP for agents," and why crypto's experience with security is so crucial here. The discussion spans from the distant horizon of quantum computing to the very real opportunities in compute economics.Our guests explain how AI's cost revolution parallels crypto's disruption of financial services and why decentralized computing might be the next big challenge. Let's dive into this conversation at the intersection of two transformative technologies.---Newton is the trust layer for autonomous finance. Smart. Secure. Verifiable. Built for a future where AI agents replace apps and interfaces. Learn more here: https://www.magicnewton.xyz----Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Trump, Powell, and global tariffs are reshaping the financial system, and crypto is right in the crosshairs. Arthur Hayes and Mike Silagadze explain how these shifts could spark an even bigger DeFi boom. Arthur explains how Trump's walking back of tariffs and Fed stability commitments signal we've hit the bottom, setting up Bitcoin for a massive rally. Meanwhile, Mike claims ETH has finally bottomed and shares how ether.fi is building toward generating a billion dollars in annual revenue.We explore treasury buybacks as the new QE, why central banks choose gold over US treasuries, and how crypto products with real cash flow are shifting the space toward fundamentals. We also discuss ether.fi's DeFi bank vision and how their card is delivering crypto functionality with Visa-level usability.This conversation connects macro trends, token economics, and DeFi's future in ways that reshape our understanding. Let's get into it.

The AI revolution is here, but who controls the intelligence we'll all rely on?In today's episode we sit down with Emad Mostaque, founder of Intelligent Internet, to explore the intersection between AI and crypto.We cover how ChatGPT-4o's Ghibli filter signaled a fundamental shift in how we interact online, the issue of AI using "too much compute for too little intelligence," and Emad's bold vision for "universal basic intelligence," a truly open-source model that puts governance back in the hands of local communities.With the launch of ii-thought, Intelligent Internet is building credibly neutral AI for education, healthcare, and governance while tackling the economic challenges of "AI Atlantis" - a world reshaped by super-productive AI assistants. This conversation examines both the technical and philosophical dimensions of our AI future.Let's explore.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

User retention in crypto? Huge headache. The temptation for users to jump from one chain to another can be huge. With so many settlement layers available, it's a problem that's tough to solve for new chains.In today's episode, we meet with Rachin Kalakheti and dive into Twine's approach: one execution layer that settles to multiple chains simultaneously. Build once, then tap into users across Ethereum, Solana, and possibly Bitcoin or Celestia. Benefit? No need to to rebuild everything when users move on.No more complex wrappers, specialized app-chains or juggling between sequencers. It's a straightforward way to exist across ecosystems while keeping everything secure, in sync, and actually working together.We'll explore multi-settlement as a core concept, how it compares to alternatives like AggLayer or Superchain, and why it's important to look beyond Ethereum when we think about settlement.Let's jump in. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

From proof of work to proof of stake, blockchain consensus is evolving once again into something new: proof of verifiable work.In today's episode, Tim Carstens and Jeremy Bruestle from Boundless share their insights into how this new approach works. They explain how proof of verifiable work leverages the computing power of everyday users to generate ZK proofs, enabling true blockchain scalability.Boundless is opening up a world where anyone with a laptop can earn rewards by contributing to on-chain computation. We chat about how this creates a decentralized marketplace for compute, driven by market forces.Let's jump in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The race for the ultimate crypto super app is heating up. Who will own the user experience?In this episode, we chat with Mert Mumtaz, CEO of Helius, and Armani Ferrante, CEO of Backpack. Armani takes us through his transition from Apple to Alameda Research, and how that journey led to building one of Solana's fastest-growing platforms.As markets deal with tariff tensions, institutional adoption is quietly gaining momentum. We dive into the "fat wallet thesis," the shifting role of Bitcoin in smart contract platforms, and how the finance-crypto merger creates opportunities.We also talk about Backpack's unique approach to balancing censorship resistance with compliance, which is one of the biggest challenges for crypto to go mainstream.Let's jump in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

After a majorly successful week for the Celestia ecosystem, winning Noble's new AppLayer & Ethena's 'Converge' chain, we are coming to you with an episode recorded in Denver this year with Nick White.We first touched on FUD and asked Nick to openly address the FUD from the community regarding staking, locked tokens, and the tokenomics in general.The technical discussion started their "Go Bigger" roadmap with gigabyte blocks, and dive into how ZK accounts and lazy bridging. Nick explains that their approach isn't about chasing quick gains but building the infrastructure that can *actually* support thousands of rollups.Let's explore.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

In today's episode, we explore TimeBoost on Arbitrum with Harry Kalodner. Arbitrum DAO has signaled a vote recently to go live with timeboost on mainnet.This innovative mechanism shifts from first-come-first-serve to a priority bidding system while maintaining transaction privacy and fairness.We examine how TimeBoost returns value to the Arbitrum DAO, eliminates latency racing, and builds a more equitable ecosystem. Harry discusses governance challenges and the delicate balance between operational efficiency and decentralization.After a year of development, this upgrade delivers major ecosystem benefits with minimal impact on user experience. Let's dive in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

We filmed this interview with John Patrick Mullen during consensus Hong Kong, in late Feburary 2025.From obscurity to a $13 billion market cap, OM token's 7,000% surge and recent 90% downfall has left many questioning what's really happening behind the scenes?We aim to provide some clarity from before the crash to help you all understand what was happening. The most revealing is what happens when we press on the tougher questions about price action, market makers, tokenomics, and whether this meteoric rise could unravel as quickly as it formed (seems it has, for now).What a wild ride the last few days. Hopefully this provides some perspective.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The shifts in cultural evolution are impacting our society in ways we can't ignore.Today, we're joined by Robin Hanson, economist and polymath from George Mason University. Robin is known for exploring questions that often remain unanswered, from prediction markets to the possibilities of alien civilizations.In this conversation, we explore how his Futarchy concept, after 26 years, has found its way into the world of crypto, the effects of cultural drift, and the intersection of population decline with advancing AI. We dive into how society has lost some of its evolutionary selection pressures and uncover some of the hidden challenges we face.Robin's insights on cultural drift and potential solutions at the scale of civilization will give you a new way of looking at the world.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Bitcoin is so back. Institutions are talking about it more than ever and are investing at a rapid pace, while the US government is setting up a strategic Bitcoin reserve.In today's episode, we explore the "Back to Bitcoin" thesis with Hemi co-founders Jeff Garzik and Max Sanchez.Hemi takes the best from Bitcoin and Ethereum, combining Bitcoin's security with Ethereum's programmability. How? They embed a Bitcoin full node into the EVM, allowing developers to interact with Bitcoin in completely new ways.We cover Hemi's successful mainnet launch, their Bitcoin tunneling system, and how they're enabling new possibilities without compromising security. Their technology supports both bridged assets and native Bitcoin interactions.This conversation highlights Bitcoin's growing influence, with nation-states potentially becoming the next major adopters after institutions.Let's get into it. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The clash of economic superpowers is reshaping our future with AI as the ultimate battleground. Today, Arthur Hayes and Nils Pihl from Auki Labs explore how US-China trade tensions reflect a deeper struggle for dominance in physical AI and robotics – where China holds surprising advantages.We discuss with Arthur the move China will be forced to make: devaluing the Yuan to create an independent currency away from USD and other Western fiat currencies. Nils explains why decentralization must expand beyond finance into physical infrastructure, while Arthur breaks down why both powers will choose currency devaluation over austerity, making Bitcoin the clear winner. We also confront the unsettling reality of our transition to post-scarcity – where those who fail to "grab the ladder" now may be left behind forever. This conversation connects macro trends to technological evolution in ways that will reshape our understanding of both. Let's get into it.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Oracles are the center of DeFi. They're not just important, they're *vital*. But with the rise of high-performance blockchains, oracles are having to rethink their entire game plan.In today's episode, we sit down with Marcin and Jakub from RedStone to explore oracles at their breaking point as blockchains get faster and more demanding. This isn't just another Chainlink competitor story, it's about real incidents exposing oracle design complexities.From the Hyperliquid backstop failure to the Polymarket/UMA exploit and Pyth's costly price freeze, we examine how different oracle systems fail. Marcin and Jakub take us behind the scenes, breaking down geographic challenges, data delivery models, and the unique demands of scaling for systems like MegaETH.We also cover why zkTLS won't replace oracles soon, the true costs of Ethereum updates, and what it takes to reliably serve hundreds of blockchains simultaneously. Let's get into it. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The competition for stablecoin market share is more complex than most realize, especially as institutional adoption heats up.In today's episode, we're breaking down the nuances of this battle with Guy Young, founder of Ethena, Arthur Hayes, CIO of Maelstorm, and Omer Goldberg, founder of Chaos Labs. We mostly explore the macro landscape, which is now plagued with tariffs, and how Ethena's Converge announcement positions them at the intersection of DeFi and institutional finance.Guy breaks down Ethena's journey from USD+ to building their own purpose-built chain, explaining that "if your product is not thinking about how it's trying to benefit from institutional capital flows, you're slightly dead in the water." He reveals a forthcoming $500 million seeding of their new iUSDE product.Arthur Hayes doesn't hold back when talking about Circle vs. Tether. His take? "Circle has no distribution. It's pretty much Coinbase and they have no defensibility on their net interest margin, unlike Tether." He also shares his thoughts on how the West and East approach trading differently, and how that's shaping the institutional side of things.We also cover the macro environment, Trump's tariffs, and Fed policy, with Arthur explaining why he's reallocating to Bitcoin as he sees liquidity coming back into play.Great one. Enjoy.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Consensus is slow by design.In crypto, we've accepted the tradeoff: robustness at the cost of speed. Whether it's proof-of-work or proof-of-stake, every node reprocesses every transaction, every time. It's secure and reliable... but often overkill for most of what we actually do.What if we stopped treating every transaction like a global event? What if the base layer didn't have to decide who bought a coffee first, especially when those transactions have nothing to do with each other?Pod Network offers an alternative closer to a network of local agreements, where state can move fast, stay composable, and only invoke ordering when absolutely necessary.We sat down with Shresth Agarwal at ETHDenver to talk about rethinking onchain design. If you've ever thought about the limits of blockspace, MEV, or how far we can push latency while keeping decentralization intact, this conversation is going to give you something new to think about. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

What if DEXs could do more?Ekubo thinks they can. Their approach? Dedefining efficiency from the ground up, from memory architecture to fee mechanics, decreasing gas costs while unlocking features like TWAMs.In today's episode, we sit down with Moody, Ekubo's founder and Uniswap v3 co-author, alongside Benjamin Sturisky from the Starknet Foundation.We explore why they chose Starknet over Ethereum mainnet, reflecting shared values around validity rollups, Cairo optimization, and account abstraction. Our conversation covers capital-efficient liquidity, revenue models, the appchain vs. shared ecosystem debate, token launches, and the practical economics of building protocols that work in the real world.Let's jump in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

What kind of infrastructure do we actually need to support real, global trading onchain?In today's episode, we dig into the debate between high-throughput blockchains and modular approaches with Logan and Max, both vocal Solana supporters. They share why they believe monolithic scaling is the way to go, and why Solana is aiming to replace NASDAQ, not Ethereum. (Yes!)We discuss how global data synchronization at the speed of light could lead to fairer markets with tighter spreads, potentially beating traditional exchanges. We also cover MEV extraction on Solana, its evolving social layer following the Trump coin surge, and why the recent inflation reduction proposal didn't succeed.Let's dive in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Now that the Crypto AI peak of inflated expectations has passed, what's actually built to last?In today's episode, we are looking at the real infrastructure needed for long-term AI projects.We sit down with Ram Kumar of OpenLedger to explore how their team is building AI that actually understands crypto, not just slapping ChatGPT onto existing apps. OpenLedger is designing intelligence that's native to DeFi and blockchain, not retrofitted for it.This shift from generic AI to systems that truly grasp DeFi mechanics and blockchain architecture isn't just a nice-to-have. It's a necessity. And it opens the door for something bigger: specialized AI agents that collaborate with each other in real time.Let's jump in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

Crypto has always been a game of extremes. On one end, a memecoins casino and speculative madness; on the other, an attempt to build something more sustainable.In today's episode, we sit down with Chris Yin, co-founder and CEO of Plume Network, to cut through the noise around RWAs. Chris explains why most RWA projects are just "TradFi people doing TradFi stuff on chain" and why that approach is missing the point entirely.From the reality behind BlackRock's crypto plays to why stable coins remain the only RWA that truly matters, Chris shares an insider's perspective on building infrastructure that brings real-world value on chain - the right way.We also dive into the challenges of building sustainable crypto products, why bottom-up adoption beats institutional onboarding, and what assets beyond T-bills actually make sense to tokenize.Let's get into it.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

While everyone's attention has been focused the current market volatility, stablecoins have been thriving.In today's episode, we take a look at Plasma and uncover what their team has been working on for stablecoins. Rather than creating another all-purpose blockchain, they've developed something specifically for stablecoin payments. Zero fee USDT transfers in a system built for speed, affordability, and high volume. We spoke with Paul, founder of Plasma, about USDT's growing dominance in global payments, the daily transfer limitations of networks like Ethereum and Tron, and Plasma's overall approach. Paul also shares valuable insights on institutional adoption of stablecoins as well as how Bitcoin could become involved. The next step for stablecoins is just around the corner.Let's dive in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

What makes crypto so different in the East and the West?In the U.S. and Europe, teams typically focus on building the foundation: rollups, restaking, scaling solutions. In Asia, markets drive adoption, trading volume, and unique market trends.We sat with YQ, founder of AltLayer, to dive deeper. Western builders think ahead, prioritizing scalability and decentralization. Eastern markets excel at liquidity, with efficient capital flow and rapidly emerging trends.This global dynamic shapes both development and investment strategies. Understanding it is essential for anyone interested in crypto.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

What if DeFi value flowed back to its users?In today's episode, we're exploring the Berachain ecosystem with its founder, Smokey The Bera, to dive into this idea and talk about the chain's rapid growth.Berachain is different. It's built on a unique symbiotic relationship between the chain, validators, and apps. By using game theory, it lets users create strategies based on the tokens they want to optimize and their risk preferences.We also dig into how Berachain's flow mechanism works, where apps revenue flows straight back to BGT holders, and touch on things like pre-deposit vaults, the formation of ecosystem alliances, unexpected institutional interest, and how PayPal USD is finding a new home on Berachain.Let's dive in.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

An AI agent with no hidden motives or data harvesting. Dream or reality?In today's episode, we talk with Illia Polosukhin, co-founder of NEAR Protocol, about the idea of having your own AI.That's exactly what NEAR has created with their AI Transaction Protocol (AITP). They have an open ecosystem where AI systems can communicate and transact while you maintain complete control.NEAR isn't just developing better AI technology, they're also ensuring that automated systems remain open, verifiable, and in your hands rather than locked behind corporate walls.Join us on how NEAR's blockchain foundation enables user-owned AI and why this matters moving forward.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

ZK needs decentralized proving networks, or we're just moving trust to a new bottleneck.Same goes for L2s.In today's episode, we cover how EigenLayer attempts to create a new way to coordinate decentralized proving networks so no single entity controls the backbone of ZK systems.We sit down with zkSync co-inventor, Alex Gluchowski and EigenLayer founder, Sreeram to cover how modular scaling works, why decentralizing proof generation matters, what this means for DeFi builders wanting flexibility without sacrificing security, and more.This conversation drills into modular design and the future of verifiable computation.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

In today's episode, we sit down with Intia co-founder, Zon, to talk about what Initia is cooking.The Initia team has been busy building their interwoven rollup ecosystem with 15 publicly announced rollups and a massive $26 million invested. Rollups on Initia have raised more than even Initia itself, showing clear interest.We look into Initia's VIP Program, why high staking rates are hurting DeFi ecosystems, how Initia plans to boost economic velocity, and why they believe purpose-built chains will win over the "we're faster than everyone else" crowd.Are we finally seeing a shift from speculation-driven approaches to systems that reward actual usage?Let's explore. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

The line between real humans and bots is blurring.In today's episode, we chat with Terence Kwok, the founder of Humanity Protocol, to explore how they're balancing privacy and accountability. Humanity is using technology to read palm prints and vein patterns for verification, all without storing biometric data. This approach could offer a way for users to prove they're not bots without compromising their personal information. We look into Humanity Protocol's approach, technology, and place in the evolving landscape.Let's get into it. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

In today's episode, we talk about the Bitcoin dilemma. Despite it being crypto's foundation, it mainly sits unused in cold storage wasting away any potential. Between high fees, slow transactions, and lack of use case, Bitcoin has struggled to evolve past being a store of value.We sit down with Rich Rines of Core DAO to learn how they are unlocking Bitcoin's potential towards delivering structured products, derivatives, and staking. We also cover how Core connects Bitcoin to onchain finance, their liquid staking token (lstBTC), institutional partnerships, and much more. Let's jump in. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

In today's episode, we cover what happens when you tokenize attention.We sat down with Yu Hu to get the inside story of how Kaito went from tracking crypto Twitter sentiment to dropping what might be the most widely distributed token in recent history. It's completely reshaping how value flows through the crypto social layer.Kaito leans into using market forces and onchain mechanics to cut through the noise and find signal. And they're just getting started too. They have plans to move beyond Crypto Twitter into TikTok, Instagram, and YouTube as well.While other similar project crash and burn, Kaito is positioned for longevity because there's real value being generated underneath all the hype.Let's dive in. Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl

In today's episode, we feature a conversation with the strategist behind Ethereum's early marketing initiatives—Amanda Cassatt. She covers her career progression towards becoming the influential figure who helped establish Ethereum as a recognized name in technology, rather than just a hacker project (as it was in its early days). Amanda takes us through her professional background from serving as ConsenSys CMO to establishing Serotonin, offering valuable perspectives on the distinguishing factors between successful and unsuccessful web3 ventures.We also discuss current landscape surrounding token launches, strategies to reach new audiences, how to think about launching brands in crypto, the problem of communication without substance in the industry, and Amanda's insights into the future technological stratification expressed as positioning "above or below the API line." This one got spicy, and trippy. It was fun.This discussion reveals the core components required to develop a successful crypto brand during a time where the space is littered with projects that offer surface-level activity without meaningful value or strong foundation.We don't love being cynical, but sometimes you need to call a spade, a spade.We did that today. Enjoy.Join The Rollup Edge: https://members.therollup.coWebsite: https://therollup.co/Spotify: https://open.spotify.com/show/1P6ZeYd..Podcast: https://therollup.co/category/podcastFollow us on X: https://www.x.com/therollupcoFollow Rob on X: https://www.x.com/robbie_rollupFollow Andy on X: https://www.x.com/ayyyeandyJoin our TG group: https://t.me/+8ARkR_YZixE5YjBhThe Rollup Disclosures: https://therollup.co/the-rollup-discl