Podcasts about book yourself solid facebook group

There are no two ways around it: you're known by your clients' results, and no matter how selfish your motivation is, the only way to get your clients good results is to focus on helping them first and foremost. Today, I talk about the need for a focus on business delivery over business growth. I talk about what systems you can systematically implement in your coaching business to ensure that your clients get the amazing results that they want, and I ask what your next step will be. “Just because 100 people have bought your program doesn't mean that you have helped 100 people.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The importance of delivering stellar results Why your reputation depends on the results you deliver The importance of focus Putting systems in place to ensure business delivery and customer satisfaction Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

A lot of us spend too much time marketing and not enough time understanding our market. In this episode, I talk about the difference between marketing and prospecting. Today, I define marketing and prospecting. I note the importance of getting to know your audience instead of simply telling a general crowd about your product. I note that knowing your audience will help you fine-tune your message, and I posit that marketing doesn't get you clients; it just lets potential clients know you exist. Finally, I note the power of simply selling to the leads you already have. “When you know exactly what the prize looks like, then you can fine-tune your message. And you actually need to do less marketing and more examination of who's out there and what they need to hear.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Marketing vs prospecting Why marketing doesn't get you clients Identifying the most likely prospects for your business Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

With every new year comes a new list of goals for your coaching business. But this year, I have a challenge for you: in the spirit of the importance of repetition, use this year to focus on selling just one thing. Today, I talk about the importance of focus. I discuss the power of repetition, and I note that, if you put the effort into moving forward toward a single goal that you currently put into moving sideways toward distractions, you could reach new heights. “The vast majority of coaches sell too much stuff.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The importance of repetition The need for focus Why you should work toward just one goal this year Resources Mentioned: The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Happy New Year! In this episode, I talk about the sh*t that hit the fan this past year when my ex-wife and I parted ways. During this time, I found it difficult to show up for work; on paper, I might as well have been unemployed. Yet the company's numbers reached a record high. Why? Because I've designed my business to be able to function without me. Today, I talk about the importance of doing just this. I note that there will always be times of crisis, and when there are, it's important to be able to rest assured that it doesn't mean the end of your business. I explain the reasons my business was able to run with a headless chicken at the helm, and I refer you to two earlier episodes on disaster-proofing your business. “If the headteacher doesn't show up to school, school keeps running. How can you put something similar in place in your coaching business?” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Making your business self-sufficient Disaster-proofing your business for times of crisis Why it's okay to take the time you need to process crisis situations Resources Mentioned: The Marketing for Coaches Podcast - Ep. 18: Disaster-Proofing Your Coaching Business, Part One The Marketing for Coaches Podcast - Ep. 19: Disaster-Proofing Your Coaching Business, Part Two Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

In recent years, I've done less and accomplished more in terms of impact. How? I don't do the heavy lifting for my clients. A client recently asked me for a session summary after our meeting. In this episode, I talk about why I told her no. Today, I talk about the dangers of scope creep: the tendency to try to do everything, with the result that what you're supposed to be focusing on suffers. I note that avoiding scope creep is beneficial to your clients too, because refusing to do the heavy lifting for your clients forces them to get more out of your time together. I note that scope creep comes in all shapes and sizes, and I emphasize the importance of stopping when the clock stops. “You've got to be careful of scope creep, and committing to doing stuff between sessions is very dangerous.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The No Homework Rule Defining your role The benefits of making your clients do their own lifting Avoiding scope creep Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

It's fairly common for a coach's clients to want to partner up. As the coach being approached, you need to know how to respond to these propositions and recognize when to accept and when to decline them. Today, I talk about how to respond to a client's offer to go into business together. I offer some questions to consider before answering. I share a story illustrating the importance of making sure your new role lies within your expertise, and I note the need to consider how much control you would give up in accepting any new role. I note that every business deal is more complicated in reality than it first seems, and I advise you to move slowly when approached by anyone with a business offer. “Business plans on paper are very, very easy to conjure up--and in reality, you may find yourself juggling an entire situation that you are not in control of and trading out all of the luxuries of self-employment as a coach that you have built for yourself so far.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: What do you do when a client wants to partner with you Recognizing when and when not to go into business with your client Some questions to consider before answering a business proposal Staying within your expertise The importance of moving slowly and cautiously Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

The goal of this podcast, by and large, is to be perennially valuable to you. Although actional tips are great in the moment, they're not much use without something perennially valuable to back them up. Today, I talk about how you can be perennially valuable to your clients. I distinguish between valuable and actionable content, and I note that the latter is rarely timeless. I explain why, though being entrepreneurial and opportunistic has its place, you can't build your brand around timely action. I discuss why Book Yourself Solid® is perennial, noting that it's built on philosophies rather than just tools, and I posit that, though hacks are helpful to get people to notice you, you need perennial knowledge to know what to do with that interest. “Focus less on the tools, more on the principles, and you'll find that you don't have to reinvent yourself over and over again. Clients know exactly what they're coming to you for, and you will be somebody who's perennially valuable.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Valuable vs actionable content What makes perennially valuable wisdom valuable The importance of core philosophies Why you shouldn't be focusing on tips, tricks, and hacks Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

“I'd love to know where you all find the people for your networking and your clients [on social media]...I'm struggling right now to get more leads, and I'd love to hear what you're doing to get them into your network. To reach my goal of seven leads per day is proving difficult organically.” This question, which came from our Facebook page, is a good one, but it's worrying for a couple of reasons: it overestimates the role of social media, and it places client quantity over quality. Today, I talk about why these details are problematic. I point out this person's assumption that you have to get clients online, and I advise them to forget that social media exists, since taking on the role of social media marketer distracts from the real work, which is coaching. I emphasize the value of a few close, quality clients over hundreds of social media leads. I explain that the role of social media is to support your connection with your hyper-local or hyper-targeted audience. I also note the power of specialization in becoming referrable. “We are either going to be social media marketers or were going to be coaches. We're either going to be agents of change or we're gonna be social media marketers, and I don't believe we need to be both.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Recognizing when focusing on social media becomes detrimental to your coaching business Valuing client quality over quantity Focusing on your local area and the power of a hyper-targeted client base The power of specialization Resources Mentioned: The Marketing for Coaches Podcast - Ep. 56: Five Coaching Clients and a Telephone bookyourselfsolid.com Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

When you're running a coaching business, it's tempting to think you have to bend over backward to meet your client's schedule. But the fact is, it's also important to consider when it suits you to meet with your client. Today, I explain why. In this episode, I talk about the importance of protecting your time. I posit that, in any client relationship, you're looking for longevity and enthusiasm, and I note that these will be extremely hard to find if you regularly feel that you're sacrificing your convenience for your client's. I also share a helpful question to ask when considering a transition to a meeting time that's more convenient for you: What's the worst that can happen? “I've been Matthew Kimberley; go grab your calendar back.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Getting your schedule back Why your convenience is important too The importance of perspective Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

How long should you work with a client? I was planning to answer this question last episode, but, as happens, I got sidetracked. Today, I answer this question. In this episode, I talk about how to know how long you should work with a client. I note that the answer is different for everyone, and I explain what the Gym Membership Business Model is. I list the different types of agreements coaches and clients can arrive at, and I note the implications of each one on the coach's responsibility to the client. I explain why it's okay not to be the right lifetime coach for everybody. “We can open the opportunity to everybody, and it's only by seeing who's gonna show up that we're able to know which winners to back in most circumstances.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: How long should you stay with a client? The Gym Membership Business Model The difference between a one-time-payment client and a regular subscription client Resources Mentioned: Book Yourself Solid Write to matthew@bookyourselfsolid.com   Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

What do you do when a client has lost their mojo and doesn't seem to care as much about their success as you do? As a coach, it's tempting to knock yourself out for any client with a pulse, but this is not beneficial for your business or your client's success. In this episode, I talk about how to know when you should stop working with a client. Today, I point out the danger of sticking with a client who isn't putting in the work. I note that a coach's reputation is based on their clients' results, and I talk about the distinction between a temporary slump and a dud client. I note that you have to consider your own position, and I explain why pushing ahead with dud clients will leave you with a bag of mixed reviews. I posit that there are some clients you just aren't supposed to work with, and I share why you should put your energy towards pushing midrange clients to be star clients, rather than pushing dud clients to be midrange clients. “I believe that we're known primarily by the results that our clients get.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Temporary slumps vs. dud clients Knowing when to stick it out and when to cut ties Characteristics of a good coach Creating star clients (who leave stellar reviews) Resources Mentioned: The Marketing for Coaches Podcast - Episode 61: How Coaches Should Measure Return On Investment The Marketing for Coaches Podcast - Episode 69: How and Why to Dump Your Dud Coaching Clients Book Yourself Solid Associate Training Program Book Yourself Solid by Michael Port Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

In any small business, there will be tricky, awkward, delicate, or menial conversations to be had and tasks to be completed. Maybe you're chasing invoices. Maybe you're negotiating with a client. Maybe you just need a password reset. Whatever the case, it's always a good idea to have an assistant to take care of these things--not only because you shouldn't have to take care of them, but because you shouldn't be seen taking care of them. Today, I talk about what to look for in your staff and why a personal assistant is beneficial to your business. “When you are the product, you get in the way of what should be done or would be expected by a third party. So by becoming that third party, by playing that role, you allow yourself to be efficient, direct, and take no shit.” This week on Book Yourself Solid® Marketing For Coaches Podcast: The importance of having someone around to deal with the tricky, awkward, and delicate jobs Why you shouldn't be seen getting your hands dirty dealing with these things. Yor alter-ego Mentioned Resources: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

If you can tell that I am a huge fan of coaching as a profession, then I assume it shouldn't come as a surprise that I believe anything that enables people to become coaches is a force of good in the world. I wholeheartedly believe this, despite not going forward with a coaching franchise I considered years ago. A coaching franchise is an enormous commitment that has various advantages and setbacks that you need to consider: whether it's the right avenue for you will depend on several key factors. In today's episode, I discuss what franchising is and its prevalence in every industry, including business coaching. I describe my personal experience with franchising and reveal the three reasons I decided against buying into a coaching franchise. I illustrate the disadvantages associated with a coaching franchise, including territorial rights and its financial costs. I also discuss why I chose the Book Yourself Solid licensing & certification and share an anonymous letter from a coach who explained why they needed to make their coaching franchise work. “A coaching franchise is a fantastic opportunity for the coach who wants to get started. But be aware that it's not a small commitment, nor should it be.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The broad umbrella of franchising and their different advantages What a franchise is and how to open your own ‘neighborhood McDonald's' Why you should take legal counsel on franchising My personal experience with franchising and why I chose Book Yourself Solid The importance of looking for opportunities rather than just winging it The financial investment and commitment needed to buy a franchise Fishing in the same pool and the issue with franchising's exclusive/non-exclusive territorial rights Selling a ‘Whopper' alongside a ‘Big Mac' and why a coaching franchise might feel restrictive The training and support system that a coaching franchise offers An anonymous email from a coach who bought into a coaching franchise Why a coaching franchise might be helpful for you if you're a beginner coach The barrier to entry to the business coaching industry and why it's a good thing What makes Book Yourself Solid different from coaching franchises Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Often, business owners find themselves hovering over their business, watching the minutiae with a careful eye. They find themselves afraid to step back from the business and let it run more or less on its own. But in fact, this is precisely what they should be able to do. Today, I talk about how a business is like a child. I note that it goes through many stages that ultimately lead to its relative independence. I note that running a business isn't just handling problems as they come; it's putting systems in place to handle those problems in the future so you don't have to. “What we want to do is nurture our business and allow our business to stretch its legs, to the point where it can toddle around on its own and we just need to keep a little eye on it from time to time.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: How building a business is like raising a child The stages of a growing business How to make your business more independent Resources Mentioned: Amy Landino's interview with Matthew Kimberley Book Yourself Solid Associate Training Program Book Yourself Solid by Michael Port Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

There is a sales aphorism amongst marketers that I have been hearing forever and ever in my career: always be closing. It means always trying to make prospects buy your services, preventing them from having the space to consider what you offer as a coach. And when the picture that pops in everyone's head every time they read “sales and marketing” is that of an insurance broker cornering a hapless passerby into buying a retirement product, it's understandable that too many coaches are afraid of selling out of the fear of appearing sleazy. But you don't have to be sleazy. Nor do you have to always be closing. In this episode, I reveal the dangers of the ABC approach to sales and marketing and describe what could happen if you implement it in your business. I reveal the two camps of coaching education and explain how the ‘always be closing' principle came about. I illustrate the relationship between how much clients invest in your coaching services and the trust you have earned. I also share a powerful alternative to sales and marketing's ABC philosophy and discuss why you might want to act like a prize for your prospects. “There's nothing wrong with helping a prospect decide, but there's a fine line between influence and coercion. If we're always closing, we tend to not allow people to get to know us.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The two camps of coaching education Glengarry Glen Ross and the ABC philosophy of sales The reason it's bad for the coaching industry if too many people give free things away The common reasons coaches are afraid of selling their services The relationship between a client's investment in you and the amount of trust you have earned Why the “always be closing” principle is, to a degree, being manipulative The thrill of the chase and three salespeople I've avoided Why you would want to be the Simon Cowell of coaching The power of cultivating relationships with prospects Related Content: A Red Velvet Rope Policy for Your Coaching Business Resources Mentioned: Book Yourself Solid Million Dollar Coach: The 9 Strategies That Drive A 7-Figure Coaching Business by Taki Moore Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Whenever you meet somebody at a cocktail party, how do you introduce yourself and explain what you do in your coaching business? Do you tell people that you're someone who helps “people who are tired of thinking small and guide them into unleashing their fullest potential”? Or do you say you're a management consultant who “helps executives increase stakeholder engagement through increased inter-departmental synergy”? How would you feel if a complete stranger introduced themselves that way to you? Chances are, you'd feel very confused. And confusing people is the last thing coaches would want to do. So reserve those flowery words for your LinkedIn profile or the cover of your book and instead, offer your potential clients your Single Biggest Result. In this episode, I discuss why putting into words what you do for a living is of utmost importance if you want people to understand what you offer in your coaching business. I explain why my father says he's a departmental head at the NHS when, specifically, he's a hospital chaplain. I reveal critical errors beginner coaches make when they introduce themselves as a coach. I also highlight the impact of specializing your business and emphasize the power of anchoring on the Single Biggest Result you can offer to your clients.  “Ensure that the Single Biggest Result that you offer to your clients is measurable, externally verifiable, and tangible.” - Matthew Kimberley  This week on Book Yourself Solid® Marketing For Coaches Podcast: The critical importance of having a well-defined target market for your business Identifying a target market's specific set of urgent needs and compelling desires The “Supermarket Checkout Line Test” and the struggles of beginner coaches in talking about what they do The problem with using a generic label to describe what you do as a coach How defining your Single Biggest Result can help you avoid being a commodity in your business Avoiding the use of industry jargon when selling yourself to people Helping empowered goddesses step into their greatness...and why you shouldn't try to sound ethereal Why you shouldn't use branding sentences when talking about your coaching business Hanging our hats on something tangible, measurable, and verifiable The impact of specializing your business and associating other benefits to your Single Biggest Result Resources Mentioned: Book Yourself Solid Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Didn't I just talk about being content free in the previous episode? I still stand by my previous statements that coaches shouldn't also be in the publishing business, but it's always good to have some content prepared because it is more than just subject matter for your courses and tips you share with your clients. In fact, content can help you engage potential clients, stay current, and even developing content can be useful as a disciplinary practice. In this episode, I share why you should be developing some content, and how this can help you beyond just adding value to your clients. I talk about the importance of staying current with information to help you maintain an edge in your field. Also, I give you some exercises on how to generate more content ideas in the same amount of time it takes to drink a cup of coffee! “If you consider yourself to be any kind of expert, and you can't come up with a couple of hundred words, can you really call yourself an expert?” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Giving shout outs to fan emails Using content to start off a presentation or event How your opinions are content Developing leadership in your fields The sales purpose of content Creating content as a source of discipline The Alphabet Method The Mind Mapping Fractal Method Resources Mentioned: Book Yourself Solid Single Malt Mastermind No Right Way Ltd Pennovia Coaching Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Are you ready to get off the content hamster wheel? There is a mindset that the only additional income stream is by constantly generating new content, however that's not always the most valuable service. Whether you are a curriculum-based coach or take a more extemporaneous approach, you don't need to be the publisher and administrator on top of being the coach. There are other options to generate income. In this episode, I share with you a couple ideas on how to develop value in your coaching practice without having to develop more content. I talk about the types of questions you should be asking your clients, and how structured accountability can help overcome the need for more content. Also, I share how small social actions within your coaching practice can be valued especially in the time of Covid. “We all know how to do a pushup. The reason we hire a coach to stand over us is to make sure we actually do the push up.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The types of practices that seemingly require more content Structural accountability, and how it can help your practice Three questions you should always ask your clients How the Single Malt Mastermind is structed without content The purpose of Masterminds and the self-generated content they provide The importance of social elements to coaching programs Resources Mentioned: Book Yourself Solid Single Malt Mastermind Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Does this episode make you uncomfortable? Comfort is a dangerous place to be in your business. When coaches get comfortable, it makes it hard to accomplish the tasks they dislike which can halt the growth in their business. Even if you're not looking to grow, as a coach you very rarely have one client that will take care of you forever. The only way to move through that is to work through what makes you uncomfortable and keep doing it. In this episode, I discuss why it's important to work through your discomfort and how getting comfortable can kill your business. I provide examples from my life when I had to work through discomfort and what I did to overcome it. I also give an actionable step you can do to start working on overcoming your discomfort. “By expanding your comfort zone, your business benefits in ways that you never thought would be possible had you not been the sticking block or the barrier to growth by confusing yourself with your business."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why discomfort relates to growth The importance of repetition The Kimberly Kids Kidney Concept How to mitigate comfortability My examples of getting over discomfort What can make people uncomfortable in their business Actionable ideas to start getting over discomfort Resources Mentioned: Book Yourself Solid Single Malt Mastermind Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Is there a correlation between valuable and actionable content? Everyone is trying to provide content that provides value to everyone, but it's difficult to create it when everyone has a different set of values. Instead, I want you to focus your energy elsewhere, and develop a magnetic personality that attracts clients that will want to work with you. In this episode, I talk about why actionable and valuable content are not so important to your business. I explain how making a stance or even picking an enemy develops magnetism when attracting clients. I also give you an exercise to work on developing your magnetism.    “What's the correlation between valuable and actionable? Very little apart from specific periods of time when your washing machine breaks down."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The meaning of valuable content Determining what is valuable in your life When actionable content is important Why you don't need content to be actionable and valuable Why should choose an enemy Why standing for or against something causes magnetism Resources Mentioned: Book Yourself Solid Single Malt Mastermind Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Are you feeling overwhelmed? As coaches, we are usually running the coaching, sales, marketing, and every other aspect of our business. The amount of never-ending work can certainly feel overwhelming! While some people can motivate themselves through it, others can become paralyzed and not get any work done. When you feel overwhelmed it's important to stop guessing what the solution may be and start relying on a proven system that helps walk you out of it, one step at a time. In today's episode, I talk about overwhelm and ways to help deal with it. I clarify how overwhelm affects everyone differently. I discuss the symptoms of overwhelm and why it's important to have the self-awareness to identify when you're overwhelmed. I also explain why we need to have a system in place to take one step forward instead of relying on guesswork.  "It's not something I've solved, but I think self-awareness is not necessarily about solving all of your problems. It's being aware of your problems and knowing that there is a path to solve them.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why I got called the “hemorrhoid guy” because of my own speech How overwhelm can affect people differently The role self-awareness plays in overcoming overwhelm How I get myself out of an overwhelming funk Symptoms of overwhelm The power of process Mentioned Resources: Book: Steal the Show, by Michael Port  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

After overcoming a challenging chapter in my family's story, I have become prepossessed with the idea of disaster-proofing my coaching business. Because when you're a business coach, you are essentially running a trade. When you're running a trade, all sorts of revenue-depleting shockers could happen: an accident, a disaster, or a pandemic. It is a scary thing to think about, but it's also the reality for all of us. Yet, it's okay to be terrified. After all, fear can be a productive emotion that can motivate you to put the necessary frameworks in place and disaster-proof your business. Today, I share my obsession with helping business coaches look after themselves, their family, and their businesses. I highlight a few action points you should be taking to not only to disaster-proof your business but also to scale from having a coaching job to having a coaching business. I also discuss how you can redesign your business beyond merely coaching, mentoring, or teaching for your clients—all of which require you to show up to them—so you can feel more at ease in challenging times. “Have a standalone, self-serve product. When you need a few months' off because of sickness or disability, you'll know that your clients and family are looked after.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The importance of disaster planning for businesses and why it should matter to you The differences between having a coaching business, a coaching job, and self-employment Mitigating the dangers of self-employment for business coaches Why you need to have a savings buffer before you look at investments and retirement funds Contingency planning and operating cash flow for your business Modeling for the worst-case scenario Looking after revenue, every businesses' best friend Designing the delivery of your business to ensure profit when you're not around The power of creating self-serve information products and why they're essential in your sales cycle What marketing independence and sales independence mean and how you can implement them in your business Resources Mentioned: Licensing - Book Yourself Solid YNAB (You Need A Budget) Profit for Coaches Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Seven years ago, Mrs. Kimberley gave birth to our son Edward, a bouncing baby boy with curly hair and a big, bright smile. We enjoyed the first three months with him, wallowing in his brilliance and beauty, as all parents do, as he did things for the first time. Then, a visit to the pediatrician disrupted our world and turned it upside-down: we had to move from Malta back to the UK, stay there for a few months, and I - distraught as my child's life hung in the balance - couldn't show up to my coaching business. If you, as a coach, were in my situation, how would you react? If you had to wade through uncertainty, would your coaching business be able to keep you afloat? In this episode, I share a peek behind the scenes of my life as a coach seven years ago. I share the story of Edward's battle through a heart defect and how Mrs. Kimberley and I took care of him through his recovery. I discuss how this crisis impacted us and my coaching business. I explain why the difference between a coaching job and a coaching business matters. I also discuss how I communicated to my clients the situation I was in and illustrate how an act of kindness helped me overcome a very challenging time in our lives. “Professional coaches claim to be business owners when what they actually have are coaching jobs that require their attendance to get paid. That can be a dangerous position.” - Matthew Kimberley  This week on Book Yourself Solid® Marketing For Coaches Podcast: The birth of Edward, our bouncing baby boy Discovering Edward's heart defect and our return to the UK Managing Edward's recovery while taking care of Sam, our older son The difference between having a coaching job versus a coaching business Why having a coaching job is dangerous if you're the family breadwinner Communicating to my coaching clients and community my situation How an act of kindness kept me afloat at a time where I couldn't show up as a coach The uncertainty of relying on a single client A question you need to ponder upon as a coach Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Inevitably in the sales pitch, the question will come up: “So how much does it cost?” For a variety of reasons, you may not want to give an exact answer up front. What are some ways to respond without giving up control of the situation? Today, I talk about this question. I discuss different reasons why you might not want to give your price right away, as well as some reasons you might want to. I note the importance of making sure the question doesn't come up until you're ready to answer it, and I offer some ways to do this. I talk about the possibility of disarming with humor. I discuss the importance of keeping control in the sales process, and I make a distinction between handling and preempting the question. Finally, I offer tips on setting the tone and laying out the agenda for the meeting so that there are no unpleasant surprises for either party. “All of these ways of handling the ‘how much does it cost' situation are really secondary to making sure that we control when it comes up.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why you might not want to give your price immediately The value of offering a range How to disarm with humor The importance of control in the sales process Setting the tone and agenda for the meeting Mentioned Resources: The Five Things Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: An Audience Shout Out to Otiti Jasmine Reasons why people struggle to sell their services and not someone else's My Action Based Coaching Plan Defining a sales job and how it reflects on our value Selling a persona instead of selling yourself How to determine what personal information you share contributes to your brand Why a patented intellectual process can help you overcome selling yourself Resources Mentioned: Podkite Otiti Jasmine The Coaching Industry in Crisis? Ruth Kudzi Weighs In A Red Velvet Rope Policy for Your Coaching Business How Coaches Should Answer the Question “Can I Pick Your Brain?” Mike Michalowicz Podcast Book Yourself Solid You Can't Teach a Kid to Ride a Bike At a Seminar, by David Sandler Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide. In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout-out to Otiti Jasmine for her wonderful review. "When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: An Audience Shout Out to Otiti Jasmine Reasons why people struggle to sell their services and not someone else's My Action Based Coaching Plan Defining a sales job and how it reflects on our value Selling a persona instead of selling yourself How to determine what personal information you share contributes to your brand Why a patented intellectual process can help you overcome selling yourself Resources Mentioned: Podkite Otiti Jasmine The Coaching Industry in Crisis? Ruth Kudzi Weighs In A Red Velvet Rope Policy for Your Coaching Business How Coaches Should Answer the Question “Can I Pick Your Brain?” Mike Michalowicz Podcast Book Yourself Solid You Can't Teach a Kid to Ride a Bike At a Seminar, by David Sandler Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.   Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

It's easy to say that you should pursue potential clients that are already in your orbit, but how do you create that orbit? What you need is an Always-Have-Something-to-Invite-People-To Offer. Today, I discuss this strategy. I talk about how important it is to have a ready event where the people in your community can interact with you. I discuss why this interaction doesn't need to be a teaching, pick-your-brain moment (although it can be), and why it doesn't even have to be related to the service you offer. I also give a couple of examples to drive the point home, including one about a chiropractor starting a sports fan club.   “All [the chiropractor] has to do in order to stay connected with his target market is show up, drink beer, and watch football games.” - Matthew Kimberley   This week on Book Yourself Solid® Marketing For Coaches Podcast: The Always-Have-Something-to-Invite-People-To Offer Why these events don't always have to be linked directly to the service you offer How to stay connected with potential clients   Mentioned Resources: Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 Days     Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

How can you charge more for your services? What are the biggest shifts required to make that change? I believe the most crucial shifts are going to be external, practical ones--as opposed to internal, mindset ones--and today I share with you two key ways to set your sights higher and start earning more. Today, I talk about why you shouldn't charge too little or too much and how to find the balance. I discuss why external practical shifts are the most important ones. I talk about the value of need in finding the motivation to earn more, and I discuss the effectiveness of hanging out with people who are playing a bigger game and letting their influence rub off on you. “You don't know that you've got it in you until you need it.”  “Once you've done it once, you realize you can do it a second time.”   This week on Book Yourself Solid® Marketing For Coaches Podcast: The difference between overcharging and charging a lot How a need for money lights a fire under your ass Establishing a new normal with higher standards The importance of hanging out with people who are playing a much bigger game   Mentioned Resources: Book Yourself Solid Five Things You Need To Do Every Morning To Get You More Clients In 60 Days     Get More Clients in 60 Days!   Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line?   My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow.   So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website.     Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay   Be sure to share your favorite episodes on social media to help me reach more coaches, like you.   Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Clients tend to fall into one of three categories: the ideal ones, who energize you and are exciting to work with; the midrange ones, who aren't so great but they're not bad either; and the duds. What do you do about the duds? Today, I talk about why you don't need to keep your dud clients. I discuss the importance of the energy you and your clients give each other, and why, if you're not getting much out of your meetings, they probably aren't either. I discuss the difference between moving at the speed of the slowest and encouraging everyone to move at the speed of the leader. I also share a basic script that might come in handy when you're figuring out how to let go of your dud clients. “We think an awful lot about obligations towards our clients, but we don't think so frequently about our clients' obligations towards us.” - Matthew Kimberley  This week on Book Yourself Solid® Marketing For Coaches Podcast: The energy exchange between you and your clients The three types of clients Why you should move at the speed of the leaders A handy script for firing a dud client Mentioned Resources: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

As I've discussed in previous episodes, there are different types of clients. You may be surprised to learn that how good your clients are is, to an extent, within your control. Today, I talk about what you can do to improve your dud clients instead of dumping them. I talk about the value of working with the right people, and I share the three tiers of clients. I note that your relationship with your clients is a two-way relationship, and I note the importance of being prescriptive. “When you work with the right people,  work doesn't seem like work.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The power of enthusiasm How to create great clients The three tiers of clients How to talk to dud clients Mentioned Resources: Marketing for Coaches - Episode 86 Accountability for Coaches The Five Things Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

For every micro-cosmic success that I may have achieved, none of it would have been possible had I tried to do all of it on my own. I've mentioned this in previous episodes, but getting help and investing in the right tools have helped me be more proactive in maintaining my business relationships that make it possible for me to continue working. One of the most important tools that I think everyone needs is a CRM, and today I think I found the best CRM I've ever used. In this episode, I talk about the new CRM Program in my life called Dex, and why you should be using it as well. I explain why we need to be proactive and maintain our working relationships to keep our business afloat, and why we need to have tools that help us manage them. I tell you how I was introduced to Dex through my colleague Kathryn McGarvey. I also break down all the benefits of Dex and why it has made my life so much easier. “I'm going to say that Dex has Marketing For Coaches and Matthew Kimberly's strongest endorsement.” – Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why proactive maintenance is vital to retaining working relationships The importance of having tools that help you maintain these relations How I was introduced to Dex Why I think Dex is one of the best CRM Programs I have ever used. Resources Mentioned: Book Yourself Solid Kathryn McGarvey Sign up for a 7-day free trial of Dex Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Ruth Kudzi is a business coach who helps her clients leverage their leadership skills and build their resilience, so they have businesses that represent them. In addition to her own successful coaching business and as a former Deputy Head Teacher and accredited trainer she wanted to create her own academy to support people in becoming coaches. Her coaching certification program combines a variety of approaches including neuroscience, positive psychology, personality profiling, normative models, and transactional analysis. In this episode, Ruth and I discuss the coaching crisis in the UK that is caused by an influx of coaching programs that simply promise to make money quickly, and the increase of skeptical clients. Ruth talks about the importance of shifting your client's mindsets to improve the quality and integrity of your coaching program.  We discuss the ethics of selling and how to properly use, not abuse, these techniques, and when to say, “I cannot help you”. Ruth also shares some advice on how to build your first 10 clients. “If you're really going to change people's behavior, you have to go deeper because otherwise it's like just building a house with no foundation. So, I think a coach needs to understand what's going on in people's brains."- Ruth Kudzi This week on Book Yourself Solid® Marketing For Coaches Podcast: Why clients are becoming more skeptical of coaching programs The need to go deeper with clients and shift mindsets The difference between coaching, consulting, and mentorship How do we know if we need a coach? and how to choose one. What role mental health plays in coaching. Learning when to say “I cannot help you.” The slippery slope of sales tactics and emotional vulnerability How building long-term relationships are better than any sales tactic How to build your first 10 clients Resources Mentioned: Book Yourself Solid Kudzi Coach Academy Million Dollar Coach Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you need to develop a new program over 9 months? We do need to workshop new products with clients, but many believe that the only way to perfect it is through working with those clients at a cheap rate for an exceptionally long period. However, I've found that if you develop a product over several months, you're more likely to lose momentum, and quit. So why workshop a program to exhaustion when all you need is a weekend? In today's episode, I talk about launching new products and why you don't need to develop them over months. I explain how losing momentum can derail your product, and why some products only need a weekend to workshop. I show some of the benefits of building a short course that can be turned into an evergreen program. I also provide examples of successful workshops that I ran in a short-term period and explain why I decided to not grow them further. "Whenever you come up with a new concept, a new idea, a new offering, a new product, a new service, a new experience, a new course -whatever that might be- it's almost always a mistake to offer it as a six- or nine-month program."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: The development process for new offers What happens when you commit to an idea and lose momentum The benefits of workshopping an idea over a weekend Being comfortable with not running with every product you develop Getting data quickly to determine if your product is helpful Creating recurring revenue with workshops How new products can not align with company goals Mentioned Resources: Book Yourself Solid Delightful Emails  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

In life and in coaching, we have a tendency to try to please everybody, and while it's your job to please your clients, if you have to sacrifice yourself to do it then sometimes it's not worth it. After all, you--not so much your product--are the reason people do business with you. Today I talk about why you should be yourself. I discuss the importance of packaging your intellectual property well, and why you need to make it yours. I talk about the value of repetition and of knowing whom you should listen to. Finally, I note that trying to please everybody never works anyway. “If you try to please everybody, you will end up pleasing nobody.” - Matthew Kimberley  This week on Book Yourself Solid® Marketing For Coaches Podcast: Packaging your intellectual property and making it yours The importance of repetition Knowing who and who not to humor Why you don't need to try to please everybody Mentioned Resources: The Five Things Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Do you have a list of things that should get done, but you never feel motivated to finish them? We like to spend time and money on things that we value, but even when we work on a personal project if there are no consequences for missing a deadline we continue to push this work off forever. What's funny is that there are certain tasks that we dislike doing, such as paying bills or going to the dentist, but we still prioritize them because there are heightened consequences for missing those deadlines. Therefore, if you feel like you're never going to finish your book, your course, or set up your business, you may need to set up a larger consequence for not finishing your project on time. In today's episode, I discuss 3 types of constraints that I find are effective at helping meet your deadlines. I clarify why it's easier to hold yourself accountable in groups as opposed to self-imposed deadlines. I explain how heightening the consequences of missing a deadline through financial penalties can help you be more motivated to work on your project. I also provide examples of financial constraints others have used to meet their deadlines, and ways you can hold yourself accountable through pre-sales. "The consequences of just having an accountability buddy are often a lot less than, you know, ramped up accountability, like if there's a financial penalty or if there is a strong or important emotional penalty."- Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why we have difficulty completing the “should get done” list The different types of deadlines you can impose on yourself How Michael Port held someone accountable with a $10,000 check Heightening the consequences of missing your deadlines What are personal financial restraints Using pre-sale to encourage you to finish your course Mentioned Resources: Book Yourself Solid Book: Profit First, by Mike Michalowicz Website: Mirasee  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

The temptation is strong to overthink raising your prices, but the truth is, “for the hell of it” is generally a good enough reason to do it. In this episode, I explain why that is and offer some other reasons it's probably reasonable to raise your prices. Today, I share a story that illustrates why a loss of clients isn't necessarily a good reason not to raise your prices, and I note that you usually won't lose as many clients as you'd expect. I emphasize that you don't have to justify your prices to anyone, and I note that people who pay more tend to be better clients. I also introduce Michael Port's five reasons you might want to raise your prices. “If you're not invested in it financially, you're probably not invested in it emotionally.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Why you don't have to justify your prices to anyone Why people often aren't driven away by higher prices Why people who pay more tend to be better customers Michael Port's five reasons you might want to raise your prices Resources Mentioned: Book Yourself Solid Associate Training Program Book Yourself Solid by Michael Port Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Many coaches open their doors, hang their shingle, and wait for people to make inquiries about their coaching services. But in the earlier days of my career as a self-employed coach, I learned right away that it's a bad idea to wait for people to give you their money. There's nothing wrong with going out to the world to sell your coaching services - to let people know how you can help them and the solutions you have to offer. In this episode, I go way back to the dawn of time to share what I've learned from my first foray into self-employment. I illustrate my experience of living in a countryside boarding school and describe how I learned to juggle from my maths teacher. I explain how I began to make money out of busking as a juggler and discuss how I positioned myself to make people pay me more money. I also explain why you shouldn't wait for potential coaching clients to initiate a conversation with you and underscore the power of actively taking your sale to the marketplace. “Take the sale to the person. Hang your shingle, show other people are doing it too, and take the sale to the marketplace.” - Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: How my life in a boarding school in the UK countryside solidified my identity as a ‘proud weirdo' A growing desire for pocket money and getting my first gigs The beginnings of my career as a self-employed...juggler A hat on the floor and asking people to invest in the Matthew Kimberley Fund The psychology of social proof and the power of peer pressure Why presentation matters Getting serious with my juggling career and how I doubled my busking income Why you shouldn't wait for potential clients to make inquiries about your services How employing Ben, my first assistant, impacted my juggling income The importance of taking your sale to the marketplace Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

A sales conversation with no structure or direction is something that's easy to fall into and hard to resolve satisfactorily. Because of this, it's important to know how to structure a sales call and how to communicate this structure to your prospect confidently, competently, and effectively. Today, I show you how to structure a sales call. I distinguish between marketing and sales, and I note the value of upfrontly calling a sales call a sales call. I explain why a discovery call shouldn't last more than 15 to 20 minutes, and I explain how laying out the plan at the beginning of the call establishes your authority, leadership ability, and competence. I stress the importance of confirming that you're on the same page regarding the purpose of the call, and I note the difference between qualifying and narrative-based questions. Finally, I note that a sales call is the end--not the beginning--of the sales process. "We get nervous when we enter the unknown, so what we're trying to do is make them comfortable by removing the unknown." - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Structuring a sales call Marketing vs sales The importance of confirming that you and your prospect are on the same page Qualifying vs narrative-based questions Resources Mentioned: The Qualification Quadrant Worksheet - email matthew@marketingforcoaches.com The School for Selling Join the Book Yourself Solid Advisory Board Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

If you walk into a bank, you do things the way that you are told, because those are the rules.  What if you started running your business with the attitude of a bank manager?  When every company begins, it's a necessity for the founder to be perpetually making exceptions. Flexibility and negotiation are imperative in order to sign up new customers and generate revenue; bend all the rules to get clients on board. But there comes a time when it's beneficial to be unbending, and say ‘no' to exceptions such as different payment terms, discounts and freebies. Today, I discuss why it's important have the confidence to say no to exceptions. Why making accommodations becomes a distraction from you fulfilling your core business' mission. I share insights and techniques from the book that every coach should read, and I debate why businesses have a tendency to negotiate.  “Now is the time that you start to act like the bank manager and say, ‘that's not how we do things around here.'” -  Matthew Kimberley This week on Book Yourself Solid® Marketing For Coaches Podcast: Why ‘acting like the bank manager' is essential for fulfilling your core business' mission Insights from David Sandler's ‘You Can't Teach a Kid to Ride a Bike at a Seminar' The benefits and disadvantages of making exceptions My thoughts on being stricter and harsher in the qualification and control of the sales process Wisdom from the Silicon Valley world Rules, rules, and more rules The importance of saying ‘no' People who have influenced me and what I have learned from them Details of my accountability program for grown-ups who run businesses Resources Mentioned: You Can't Teach A Kid To Read A Bike at a Seminar by David Sandler Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client enquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

We tend to assume that lower prices get us more clients, but the truth is, some clients--generally the best ones--are looking for high prices, because they view a high price as an assurance of quality. Today, I talk about why it's crucial not to under-sell or under-price yourself. I offer an analogy involving my shopping trip in Tuscany, and I explain why pricing is one of the ways you can impact how you're perceived by your prospects. “If you want to be seen to be the best, you're gonna have to act like you're the best.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Why looking for a coach is like shopping for a scarf The link between price and quality Why you shouldn't under-price yourself Resources Mentioned: Book Yourself Solid Training Amy Landino Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

We all relate to the experience of watching our to-do list grow longer and longer and feeling like we can't do anything about it. Today, I talk about how to overcome procrastination. In this episode, I note the importance of just doing it. I talk about the need for a strong why, and I introduce the idea of adjusting your to-do list instead of trying and failing to adjust your behavior. I share the three questions you should be asking yourself about the items on your to-do list, and I offer two book recommendations to help you conquer procrastination. “Rather than trying to adjust our behavior to make us less inclined to procrastinate...what we should instead be doing is modifying the tasks on our to-do list to better suit our behavior.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The power of a why Adjusting your to-do list Three questions to increase your productivity A couple of book recommendations Mentioned Resources: Podcast Network Solutions Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork The Values Factor: The Secret to Creating an Inspired and Fulfilling Life  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

The temptation is strong to get itchy feet and want to move on to the next thing, but if you want your coaching business to be successful, what you really need is good old-fashioned disciplined consistency. Today, I talk about the value of discipline and consistency. I note that, if something has worked in the past, it'll work in the future, and I posit that being bored and feeling done with a thing is no reason to quit it. I note that, instead of applying your consistency to trying new things when old things work, you should apply it to doubling down on the old things. “Consistency is really dull...but it's also the way to get things done.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The value of old-school discipline The power of consistency Why you shouldn't switch things up out of boredom Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

We've already noted that it's possible to minimize effort while maximizing output. Today, I talk about some ways you can make sure no crumbs are left on the table when it comes to the value you receive from your clients while exerting very little extra effort. In this episode, I share the meaning of leverage and the things you can leverage. I note the importance of pursuing other people's audiences, and I talk about the two different ways you can use referrals to your advantage. I note that, by forming a referral partnership with a competitor, you can make money when you send the clients who aren't right for you their way. I talk about what it means to leverage other people's efforts, and I share the questions you should be asking yourself no matter what kind of business you're running. “Look at how enthusiastically you're able to sell other people's services, and sell them, but then take some of that enthusiasm to your own services as well.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: How to minimize effort while maximizing output The meaning of leverage The two referral methods Leveraging other people's effort Mentioned Resources: Marketing For Coaches Podcast: Episode 101 Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straightforward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

It's tempting to think you can multitask and get things done well, but the truth is, this tactic never works. Multitasking is impossible, and by attempting it, you get stuff done slower and run the risk of never getting some tasks finished at all. Today, I warn against the dangers of multitasking, using the analogy of texting and driving. I note all of the consequences, potential and real, of texting and driving, and I explain why they apply to any other type of multitasking. I also share how you can become a Book Yourself Solid® professional, and I offer a couple of success stories from our program. “If you want to get stuff done, stop trying to do two things at once.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The dangers of multitasking The texting and driving analogy How you can become a Book Yourself Solid® professional Mentioned Resources: Become a Book Yourself Solid® professional Amy Landino on Youtube Gif Design Studios Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Over and over, we're told about the correlation between effort and outcome. While there's something to this--I'd be the last person to encourage a mindset of entitlement--in many cases, this linear correlation doesn't exist. Today, I talk about how you can work smarter, not harder. I note that, often, doing something the hard way raises the risk of failure. I explain why the path of least resistance is generally more fruitful than the complex path, illustrating my point with an analogy of a cake. I note that effort, on its own, counts for nothing, and I finally add that, the more times you repeat something, the less effort it takes. “In terms of producing any outcome, you are always better off opting for the path of least resistance.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Why there's no linear correlation between effort and outcome The value of the path of least resistance Why effort counts for nothing The power of repetition Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Trust your gut. Follow your heart. If you don't love it, leave it. These are the kinds of platitudes that we so often hear, but I'm here to tell you that they're a load of crap. Today, I offer some contrary advice: check your gut check. I share two of my biggest regrets in life, both of which were the results of thinking that, to follow my heart, I had to walk away from something I had worked hard to build. I note that there are always solutions that allow you to keep the good things about a situation while letting go of some of the bad. “You always have options other than trusting your gut and walking away.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Why you shouldn't always trust your gut Two of my biggest regrets Why you don't have to walk away with empty hands Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Often, your personal state plays into your work life, and this is particularly true when it comes to confidence. To move your business forward, you need the confidence to look your prospective client in the eye and say: “The best thing for you is me.” Today, I talk about what confidence is and where it comes from. I offer you a challenge and I share an analogy to illustrate my point. I note that having academic knowledge of a thing isn't the same thing as having the practical application of it, and I stress the importance of experience in confidence. “You cannot think your way out of a lack of confidence; you can only work your way out of a lack of confidence.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: How to build confidence The need to accept discomfort in the beginning The role of experience in confidence Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

When you're starting out any business, one question can hold you back indefinitely if left unanswered: who's your target market? This question always feels like a stressful one because it awakens the fear of tying yourself to a bad decision. But it doesn't need to be high pressure. Today, I talk about why you need to answer this question even if you're not perfectly confident about your decision. I warn against the danger of indecision, and I note that your answer is not a lifetime commitment. I point out that you can't know how to run your business until you know your target market, and I share an analogy to make this fact obvious. “You are not making a lifelong commitment to any target market that you choose today, but by choosing a target market...you are making a commitment to your business to be able to move forward. - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: Why your initial target market decision isn't a lifetime commitment The danger of indecision Why knowing your target market is crucial Why you don't have to announce your target market decision to the world Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

Every coach needs to deal not only with the question of pricing, but also with the matter of convincing your client that your price is reasonable. Today, I share a few different ways you can do this. I talk about the power of emotion, and I note the power of the question “How much is a client worth to you?” I also talk about how you can play with the math to take your client's proposed price down to the ridiculous. “If the emotion is strong enough, pricing objections are handled automatically.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The importance of repetition The power of emotion Playing with math to reveal the ridiculousness of a price proposal Mentioned Resources: Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.

If you're going to be a coaching student, you need to know the difference between being a practical working business coach and somebody who simply studies coaching. What does it take to be the former? Today, I address this question by sharing the recording of my commencement address to the first cohort of graduates of the Book Yourself Solid® Associate Training Program. I talk about the pros and cons of being self-employed, and I talk about how personal problems can sneak into your business. I talk about how you can get around this problem to everyone's advantage, and I note that you are not your business. I discuss the importance of taking responsibility for your actions--whether successes or failures-- and I note the importance of (and the relationship between) sales and marketing. I share the analogy of the marketing tree, and I note that Book Yourself Solid® isn't just a program; it's a way of life. “The good news is, when you're self-employed, the buck stops with you. Of course, the bad news is, when you're a self-employed coach, the buck stops with you.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The correlation between responsibility and reward Why you are not your business Why you should hold your performance in a role to the same standard as you'd hold anyone else's performance in that role Why you should be prioritizing sales The marketing tree Mentioned Resources: The Book Yourself Solid® Associate Training Program Five Things You Need To Do Every Morning To Get More Clients In 60 Days  Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.