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Amy Landino is a high-performance personal brand coach turning personality-led businesses into 7-figure thought leaders. She is a 3x bestselling author—best known for her book “Good Morning, Good Life; 5 Simple Habits to Master Your Mornings and Upgrade Your Life"—and travels the globe educating audiences on how to capture attention and build brand leverage. On her award-winning YouTube channel, Amy is dedicated to sharing high-performance mindset strategies for women to increase confidence, motivation, and productivity. As an entrepreneur for over a decade, Amy Landino has been featured as a guest expert in media outlets such as American Express Business Class, CNBC's MakeIt, Business Insider, Entrepreneur, Thrive Global, Fortune, and The Washington Post. She and her husband reside in Connecticut with their 2 daughters. Connect with Amy Landino: Instagram: @schmittastic www.amylandino.com Youtube: @AmyTV
Send us a textIn episode 254 of Beyond The Story, Sebastian Rusk interviews Amy Landino, a Best-Selling Author and Founder of Amy Landino & Co., as they discuss the evolution of social media, the importance of building genuine connections, and the journey of self-discovery that leads to success.Tune in to gain insights on how to navigate the complex world of social media today and leverage past experiences for future success.TIMESTAMPS[00:01:39] Evolution of social media strategy.[00:07:04] Podcasting ambitions and challenges.[00:09:09] Staying power through failure.[00:11:31] The freedom to make choices.[00:15:12] Building bridges with content.[00:20:05] Podcast as a transformative vehicle.[00:24:14] Becoming a speaker.[00:27:23] Virtual speaking opportunities.[00:30:36] Fake assistant for speaking gigs.[00:32:25] Inner work and personal growth.QUOTES“Now everybody wants social media advice, but it's more of a holistic brand presentation, credibility play. Because of our history, we can present the best solutions for people and just be better versions of our brands ourselves.” - Amy Landino“If you really care about the person that you're helping that much, you have no reason to quit. They still need you even when you mess up. And so that's why I'm still here.” - Amy Landino“It took me like, been over three or four years to figure out my thing is podcasting and that's the main core of it. Little did I know my entire journey would be parlayed into helping people do exactly what I did, which has radically changed my life and my business because of the podcast.” - Sebastian Rusk==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabAmy LandinoInstagram: https://www.instagram.com/schmittastic/Facebook: https://www.facebook.com/officialamylandino/LinkedIn: https://www.linkedin.com/in/amytv/WEBSITEAmy Landino: https://amylandino.com/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474
So many of my clients struggle with, first of all, knowing what they want to do next, and then being married to that decision for the rest of their lives. They think that they'll be stuck behind the confines of the decisions they make right now. But it's not true! This is the beginning of your next evolution and you can always keep evolving! This concept can be hard to imagine, so this week I invited a very special guest to show you what always evolving can look like. Amy Landino is an entrepreneur, bestselling author, and award-winning host of the popular YouTube series AmyTV. For over a decade, Amy has been a leading authority on getting digital attention and is a trusted educator by global brands, including Adobe, Oracle, Audible, Twitter, Linkedin, Facebook, YouTube, Intuit Quickbooks, and many more. An internationally renowned public speaker, Amy is a professional coach on how to leverage digital tools to increase brand awareness and build a profitable and sustainable business. In this week's episode, we have a very special guest. My (unofficial) mentor Amy Landino is joining me on the podcast! I've been following her on YouTube for over ten years and I've been on her podcast not once, but twice. Now she's joining me on my podcast to talk about all things entrepreneurship, what she does when she's feeling stuck, and how she finds the passion to take action. Follow Amy on: Instagram @schmittastic Youtube @AmyTV Website: amylandino.com Follow Erika on: Instagram @theerikacruzTikTok @theerikacruzLinkedIn Website: http://www.theerikacruz.com How to work with Erika: Sign up for the "The Purpose Pivot" webinar here. Join the waitlist for Courage Driven Latina here. Join the waitlist for the Magnetic Mastermind here. Podcast production for this episode was provided by CCST.
Do you struggle to start your day off right? In this episode, I sit down with productivity expert Amy Landino to uncover the secrets to a successful and energizing morning routine. Amy shares practical tips and real strategies to help you create the best morning routine tailored to your lifestyle. From mindset shifts to actionable habits, this conversation is packed with inspiration to kickstart your day with purpose and positivity.
Where should you first start delegating in your business? In this episode we're joined by entrepreneur and best-selling author Amy Landino. Amy is the award-winning host of the popular YouTube series AMYTV. She's a leading authority on getting digital media attention, and coaches how to leverage digital tools to increase brand awareness and build a profitable business. If you are considering starting a business but you're feeling discouraged about it, remember that someone out there needs exactly what you have to offer. While confidence isn't always easy to find, especially in the early stages, acting like you've already made it can help you persevere through fears and difficulties. In this episode, you will learn about: The brain changes moms experience and how it turns you into a magnet. How your personal brand changes when your life changes. Why moms need to learn to be “incompetent” and ask for help. The tendency to project our own life experiences on others—and what to do instead. How it's normal to suck when you start something. The struggles of bringing people on your team and how to take the pressure off. Why people resist putting themselves out there (and why you don't need to be scared). What to remind yourself of if you're scared to start your business. Tips for charging more for your work that boost your confidence and actually work. What it means to be a wild woman: To stop thinking you need to follow every rule and start making your own. Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. Connect with Amy: www.instagram.com/schmittastic www.youtube.com/AMYTV www.amylandino.com Connect with Renée: @renee_warren @we.wild.women www.reneewarren.com
What would you do if you could interview your role model?‼️
In dieser Folge erzähle ich dir von dem Action Plan, den ich bei Amy Landino auf YouTube kennen gelernt habe. Ich gebe dir einzelne Anleitungsschritte und hoffe, dass du dir das Ganze mal näher anguckst. Ich wünsche dir ganz viel Spaß bei dieser Folge und freue mich, wenn du in den Kommentaren deine Meinung hinterlässt und diesen Podcast bewertest. Wenn du das Ganze selbst mit mir zusammen umsetzen möchtest und dazu gerne ein kostenloses Strategiegespräch führen möchtest, dann melde dich gerne bei kontakt@sandrabalje.de Alles Liebe, deine Sanny #zeitmanagement #actionplan #deinezeitistjetzt
On today's episode of the GaryVee Audio Experience, I'm sharing a conversation I had back at the end of 2019 with Speaker, bestselling author, and host of the YouTube series AmyTV, Amy Landino. We discuss the power of doing things with intention, the true essence of mentorship, the impact of different communication styles on audience perception, and the balance between detachment and empathy in the business world. We also delve into the influence of online comments and the importance of self-assurance in the face of criticism. If you are an aspiring entrepreneur, a content creator, or even someone learning how to market in the digital landscape, this episode has something for you, and I hope you enjoy My website: www.garyvaynerchuk.comCheck out my contemporary entertainment company: veefriends.comTweet Me! @garyveeText Me! 212-931-5731My Newsletter: garyvee.com/newsletter
Join me for a quick little walkthrough of my current planning method while I try to regain control over my life! ☺️ If you're interested in checking out the creator I mentioned in this episode, her name is Amy Landino on YouTube. --- Support this podcast: https://podcasters.spotify.com/pod/show/thecleanroutine/support
Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perfect product or service and brand, but it's important to remember that perfection is optional for startup success. Rather than striving for perfection, entrepreneurs should focus on creating a Minimum Viable Brand (MVB) and building on it as they progress. MVBs require far less effort than a fully realized version, so entrepreneurs can confidently launch without the extra pressure to be perfect right out of the gate. It also ensures that evolution is part of the plan, giving plenty of room to incorporate intricate changes. As daunting as launching a new product or service can seem, developing an MVB can ease some of that stress while ensuring your idea is headed in the right direction! I discuss: Examples of successful entrepreneurs and designers who have evolved their offerings over time, such as Amy Landino, Chris Ducker, and Lee Jackson. Twitter and Pinterest are two examples of companies that initially had different focuses but shifted their offering over time to great success. Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode! WEBSITE:http://www.philipvandusen.com THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen TWITTER:https://twitter.com/philipvandusen PINTEREST:https://www.pinterest.com/philipvandusen FACEBOOK:https://www.facebook.com/verhaalbranddesign BRAND STRATEGY 101 COURSE:https://philipvandusen.com/bs101 Affiliate Partners: Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideoDiscount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
We're thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details If you are exploring how to grow your own social presence or you're interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators. She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community. Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy. So much to unpack – don't miss it! In This Episode: 0:00 – Introduction 3:46 – Amy returns to Social Pros (after 6 years!) 4:41 – What Amy's up to now 9:08 – How Amy evolved into Good Morning Good Life TV 12:52 – Navigating algorithms 19:57 – How clients can own their social 24:10 – The right cadence for CTAs 29:12 – From solo to managing a team 29:33 – How Amy nurtures her community 35:34 – Setting intentions 39:17 – Amy's book and implementing mindfulness 41:10 – Final two 43:26 – Outro Resources Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Amy's website Follow Amy on Twitter Follow Amy on LinkedIn Subscribe to Amy on YouTube Good Morning Good Life TV Amy's books Visit SocialPros.com for more insights from your favorite social media marketers.
“After stumbling into the direct sales industry at 20 years old, Ian fell in love with networking and connecting with people from various backgrounds. Shortly after hitting the elite ranks in his first company, it was unfortunately forced to close its doors. This led Ian to dive into the technology world, soon becoming the first employee of a computer vision startup using machine learning to build facial recognition and object detection models. There he helped scale the company to 20+ employees and led the sales team to achieve over $1,000,000 in business. At the same time, Ian reignited his passion for network marketing and has since reached the elite ranks in a subsequent direct sales company. Today Ian runs enterprise sales for the leading U.S. Data company. In 2018, Ian launched his podcast, “The Damn Good Day Show,” which focuses on educating aspiring entrepreneurs by dissecting the come-up stories of today's incredible achievers. The podcast has since reached 117 episodes and has featured guests including David Meltzer, Brad lea, Amy Landino, Louis Cole, and Cindy Cowan. In 2020, Ian created “Network Podcasting” which is an online education company that teaches people how to upgrade their network and build their business through podcasting. You can follow Ian on Instagram @ianlenhart or via his podcast on all platforms.
Henry David Thoreau famously called the morning a time "...when I am awake and there is a dawn in me." In the 1840s, he implored his readers to "...learn to reawaken and keep ourselves awake," not only physically but spiritually. Over 150 years later and as we all struggle with distractions from technologies that impede our precious attention spans, what can we learn about valuing personal space, our desires, our priorities, and our limited time?Amy Landino is a YouTube influencer, a keynote speaker, and a productive lifestyle coach whose book, Good Morning, Good Life: 5 Simple Habits to Master Your Mornings and Upgrade Your Life, encourages readers to reclaim personal space — especially from the demands of social media — to get clarity on their priorities in life, their passions, and their desires.Amy's award-winning YouTube series, AmyTV, has over 24 million views. Her work has been featured in prestigious publications such as Business Insider, Fortune, Entrepreneur, and Inc.Please rate and review our show on Apple Podcasts and Spotify to help other listeners find our work!Email us at Hello@TheNewStory.is and visit TheNewStory.is to listen to our full catalog of interviews.This episode is sponsored by Writing the Personal, a writing class with Dave Ursillo. Learn more at DaveUrsillo.com/wtp .Support our partners and affiliates for exclusive discounts:Bookshop.org: Buy cheap books and support local, independent bookstores with every purchaseFathom Analytics: Get beautiful, secure website data without trading your customers' private browsing data to Google and FacebookFlywheel: Seamless WordPress website hosting on US-based serversHover: Register domains with ease. Save $2 on your first purchaseMailerLite: A lite, powerful, affordable email marketing platform with premium plans starting at just $9/mo.Sanebox: Take back your inbox with machine learning to automatically organize your emails. Save $5 when you join.Trint: Turn recordings of meetings, calls, and interviews into transcripts with 99% accuracy.Affiliate Disclosure: Our show is listener supported, including through affiliate and partner links. By clicking one of the above links and registering or making a purchase, we may earn a small commission, which helps pay for the costs of our show. Hosted on Acast. See acast.com/privacy for more information.
At one point in my life I had a chaotic lifestyle too, but after wanting to level-up in life and in my career, I had to find a way to really focus. So after doing tirelessly research how to get back my time throughout the years, I'm teaching my process and you can make it into your own. I do want to shout out Amy Landino and Jasmine Star to the best productivity tips so far for this niche, but I did make these routines into my own. Where it is now in spreadsheets, yay! I hope this helps! My Website Leave me a voice message! Exclusive Music: We can't fight it beat - Realistic Productions ===== Plog music: Skyway We can't fight it (2-3) - RP ==== Sessions music Walkway My Website Leave me a voice message! Exclusive Music: We can't fight it beat - Realistic Productions ===== Plog music: Skyway We can't fight it (2-3) - RP ==== Sessions music Walkway --- Support this podcast: https://anchor.fm/lensthisbeauty/support
In this episode, Amy sits down with Michelle Tillis-Lederman to discuss Quiet Quitting & how it's actually doing you a favor. Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl
In this episode, Amy unpacks the ways technology infiltrates our day-to-day lives and offers tips and strategies to eliminate pesky distractions. Need morning motivation? Join Shine Squad for daily 2-minute inspo straight from Amy! https://amytvshinesquad.com Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl
In this episode, Amy gives unbeatable advice on how to finally let go of what's holding you back so you can start going after the life you want right now. Need morning motivation? Join Shine Squad for daily 2-minute inspo straight from Amy! https://amytvshinesquad.com Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl
In this episode, Amy shares amazing tips and tricks for taking useful notes. Need morning motivation? Join Shine Squad for daily 2-minute inspo straight from Amy! https://amytvshinesquad.com Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl
Amy reveals some red flags we should all look for when trying to tell if our favorite influencers and thought-leaders might just be full of it. Need morning motivation? Join Shine Squad for daily 2-minute inspo straight from Amy! https://amytvshinesquad.com Get all the deets in our show notes: http://detailtherapypodcast.com/ Connect with Amy on Instagram: https://instagram.com/schmittastic Connect with Detail Therapy on Instagram: https://instagram.com/detailspodcast Can't get enough GATLUW? More motivating content here: https://gatluw.com Download the GATLUW Success Guide for FREE! https://gatluw.com/freedomguidebook Get a copy of Amy's book Good Morning Good Life: https://gatluw.com/gmgl
Amy Landino shares how she learned to live with intention and developed her morning habits, how that connects to her past, and how she uses her experiences as fuel to form connections and build her audience. To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Resources: Learn more at http://amylandino.com/ (amylandino.com) Instagram: https://www.instagram.com/schmittastic/ (www.instagram.com/schmittastic) Watch: https://www.youtube.com/amytv (AmyTV) Read: http://goodmorninggoodlife.com./ (Good Morning, Good Life) Read: http://amylandino.com/book/ (Vlog Like a Boss: How to Kill it Online with Video Blogging) Gravity is a production of http://crate.media/ (Crate Media) Mentioned in this episode: Gravity Audience Survey https://gravitypodcast.com/survey (Click here to share your thoughts and feedback as a listener of the Gravity podcast.)
Welcome to a very special bonu-isode of Inbox Besties while we're in-between season. (Be sure to follow my IG stories for weekly q & as and more @Kate_doster so we can stay connected in-between seasons.) Today we are actually doing our first podcast takeover -where I'm feature another online business entrepreneur's podcast directly on this stream. Think of it like an interview -but way better. To kick off this podcast takeover experiment we have none other than my own online business mentor Amy Landino of the Detail Therapy podcast. In this episode Amy is actually going to cover how the handle the time suck that your inbox and her secret weapon for setting expectations not only with herself but with the people who email her, so they're not mad if she takes her a little while to respond. (If at all!) For the complete show notes on this episode of Detail therapy click here. Bio: Amy is also the Director & Founder of GATLUW House. A bestselling author and the award-winning host of AmyTV, and is the World's #1 Productive Lifestyle & Success Coach. Get more Amy in your life: Podcast - Here click to subscribe to Amy's amazing podcast Detail Therapy on Apple Podcast or Spotify Youtube Channel - Amy TV (seriously it's my favorite business YouTube channel ever.) Website - GATLUW House. Follow her on Instagram: https://www.instagram.com/schmittastic/ https://www.instagram.com/detailspodcast/ https://www.instagram.com/gatluw/
In this episode, Amy walks you through a reflective exercise to rewire negative emotions and orient yourself towards a better mindset! Entrepreneurship is lonely, but you don't have to go it alone. APPLY NOW! for Amy Landino's Inner Circle to better your biz in the next 6 months! Want more podcast goodness? Get a daily dose of motivation from Amy by joining Shine Squad! Check out all the details in our show notes HERE Connect with Amy on Instagram HERE Connect with Detail Therapy on Instagram HERE Check out more of our content at GATLUW.com Download the GATLUW Success Guide for FREE HERE Buy the Good Morning Good Life Planner HERE Get a copy of the book Good Morning Good Life HERE
Podcast: Detail Therapy. https://overcast.fm/+O76Wipky8 Book: Good Morning Good Life. https://www.audible.com/pd/Good-Morning-Good-Life-Audiobook/B0832WWDB4?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare --- Send in a voice message: https://anchor.fm/lifeisartrealityshow/message
Here is another bonus episode highlighting one of Ashley's favorite resources, the Detail Therapy Podcast hosted by Amy Landino. In this featured episode, Amy shares some money mindsets that might be limiting your success & how to change those conversations going forward! Tune in to hear the 5 money mindsets you may holding onto be debunked! This episode will end the cycle of limited success due to how you think about money. Amy offers advice on how to change these conversations and shift from lack to abundance. Let's talk about MONEY! In This Episode, You'll Learn: The top 5 money mindsets that may be holding you back. How to break free from limiting beliefs around money. Tools to shift how you related to finances. Where to find Amy Landino: Detail Therapy Podcast Instagram: @schmittastic Sponsor: Soul CBD Here is something just for you to sleep more deeply, reduce stress and heal anxiety. Visit ashleystahl.com/soul and use the code YOUTURN at checkout for 15% off your order!
I finished Cues by Vanessa Van Edwards, and I would highly recommend that you read or listen to this book if you want to learn how to become a better communicator. I would also recommend that you check out Vanessa's other book called captivate and my friend Amy Landino's book called Vlog Like A Boss
Amy Landino https://gatluw.com/138-2/ --- Send in a voice message: https://anchor.fm/lifeisartrealityshow/message
My friend and mentor, Amy Landino, taught me an important lesson, and I need to pass it on to you
This is it! The last episode of Encouragement Notes for 2021. In this episode, I share the answers to two questions asked by my social media friend, mentor, and fellow podcast creator, Amy Landino. The questions are 1. What are you proud of? And 2. What is your theme for 2022? I hope you enjoy the episode. Please feel free to leave a review. Also, check out Amy Landino on social media. See you in a few days for the start of our new sermon series called Faith for the future
In a flip of the usual Gravity format, Amy Landino is taking over as today's host. We talk about the show, its origins, and what I've learned from the experience after nearly 100 episodes. Amy is a fellow podcaster, a YouTuber, and a bestselling author. I could think of no one better to take on my role as interviewer so that you can finally dig a little deeper into the host of Gravity and learn a little bit about me for a change. We cover everything from why I started the podcast to how we were able to weather a pandemic and how it feels to be coming up to the landmark 100th episode. Of course, this is Gravity, so we take things deeper as well, with a discussion of what drives me creatively and emotionally and how Gravity is an expression of them. Any regular listener of the show will be familiar with some of my thoughts on the nature of the human experience and how we can leave the world a better place than we found it, but this was my first chance this year to really dig in and explore what any of that means, now, after so many conversations. This one should be a must-listen for fans of the show or of the Gravity concept, as you'll get some insight into how the show is made, as well as what pushes us to create more. What Amy asks: [00:50] Why do you do what you do? [02:00] How does it feel to be coming up to 100 episodes of the Gravity podcast? [04:00] Has your approach to the podcast changed in response to the pandemic? [07:40] What originally drove you to succeed? [15:20] What are you doing when you feel most in your element? [17:00] How do you decide what projects you can take part in and what you have to decline? [23:30] Is there a question you don't get asked often that you think is interesting? [27:00] Based on your experience with the podcast, what would you say a winner looks like? To learn more about intentional living, and for the complete show notes, visit: https://gravityproject.com/ (gravityproject.com) Resources: https://gatluw.com/about (Learn more about Amy) https://www.linkedin.com/in/brett-kaufman/ (Find me on LinkedIn) https://twitter.com/bkaufman125? (Find me on Twitter) Gravity is a production of http://crate.media (Crate Media).
Matt Ragland is a productivity expert and full-time content creator. He has worked for companies such as AppSumo.com, ConvertKit, and Podia. Matt graduated from the University of Florida with a bachelor's degree in recreation & tourism management.Matt was one of the earliest members of the team at ConvertKit, where he was employee number five. Since leaving ConvertKit to start his own company, he now hosts a podcast, publishes a newsletter, has created several courses, and hosts his own YouTube channel.Matt prides himself on being a skilled manager and enjoys helping his clients and audience grow and develop their agencies. He is also the proud father of two boys and is a fitness enthusiast. Matt and his family live in Nashville, Tennessee.In this episode, you'll learn: Matt's biggest revenue drivers as a content creator How to know when it's time to take your side hustle full-time How to optimize your YouTube channel and content Links & Resources Podia Ryan Delk Bryan Harris James Clear Sean McCabe Sean McCabe Levi Allen Casey Neistat Tim Ferriss Jeff Goins Ali Abdaal Marques Brownlee Roberto Blake heycreator.com Matt Ragland's Links Follow Matt on Twitter Watch Matt on YouTube Matt's website Matt's newsletter Episode TranscriptMatt: [00:00:00]If you're not sure if you want to do something, try it 10 times, and really give it a good try. Write 10 newsletters. Make 10 videos on YouTube. Record 10 podcasts. I have found that going from 10 to a hundred is definitely a slog, and there are lots of mini milestones, but once you do something a hundred times, you're going to build momentum on it.And you're also going to build your own country.Nathan: [00:00:30]In this episode I talk to my long-time friend, Matt Ragland. So Matt joined ConvertKit really in the early days. He was employee number five, and he was here for the crazy ride. Then he started a YouTube channel. He led the customer experience team at another startup called Podia. He's now as a full-time independent creator earning a living on his own.We have a really fun conversation reminiscing about the early days talking about crazy rocket ship growth, and how we kept up. We get into earning a living as a creator. How he grew his YouTube channel to 60,000 subscribers. How to choose a niche, and when you should double down on that, and what's getting traction on YouTube.The last thing that we talk about is when, as a creator, you should quit your full-time job, and some of the nuances of that, so you can go full-time on your creative endeavor. So it's a longer episode today because Matt and I just can't help but tell stories.With that, let me get out of the way and dive in.Matt, thanks for joining me.Matt: [00:01:31]Oh, it's such a pleasure. I'm thrilled to be here.Nathan: [00:01:34]I want to go back to, what year would it even be?Matt: [00:01:40]2015.Nathan: [00:01:41]2015? Okay.Matt: [00:01:44]Right around this time. Maybe a couple months later, but it was like late summer.Nathan: [00:01:49]So, it's July, like yeah. And then July right now. Yeah, it would have been when we started talking, I'm thinking, what were you doing online around that time? Cause I started to come across you on Twitter.I think Brian Delk was a mutual friend.Is that right?Matt: [00:02:06]Yeah. Ryan Delk was a mutual friend. Brian Harris was a mutual friend. The way that we got actually directly connected is that I was on Brian's email list. And I saw that you were doing a webinar with him to promote ConvertKit. And I had just signed up for ConvertKit as a customer, always like a little notch in the cap that I, I feel like I have of having like the three-digit user ID.Nathan: [00:02:32]Do you remember what your user ID is?Matt: [00:02:33]I used to know.Nathan: [00:02:36]In the three digits is pretty impressive.Matt: [00:02:38]Yeah. A three digit. Yeah, definitely.Nathan: [00:02:41]Now they're well into the six digits.Matt: [00:02:43]Yeah, it's wild. And so, I was familiar with ConvertKit. Certainly at that time it was like, okay, let me watch Nathan talk about it. What are the things that he thinks are important with it? Like some email building strategies? Because what I was really doing a lot of my online work at that time is I was doing two things.I was doing some contract work with some other SaaS companies. In terms of an audience building creator standpoint, I was doing two things. One was that I was creating the sketch notes. And so like visual, visual art of like webinars, podcasts. And that's what I would use to teach people how to take better notes so they could remember more of what they're doing.And it was a way to connect with other influencers because it was an attention grabbing thing. And so that was the main thing in terms of audience building and some course creation.The other thing that I was doing that paid the bills a little bit better at that time was I was also helping people set up WordPress themes and websites.At the time I would be like, oh yeah, you know, I kind of do some web development and then like, not really knowing like what all that meant. And then as I started to work more and more with actual developers, I would set up a theme online for people. But you also look at it and see that there's still a pretty interesting intersection between like, how can you just do something relatively simple for people that either: A, they don't have time to do, or B, they just don't want to figure out because they just want to focus on their creative work.And so that's what I was doing summer 2015 at the time.Nathan: [00:04:27]Yeah. So then at the time we were, I think four people, five people on the, let me count,Matt: [00:04:37]I think it was four if I remember properly,Nathan: [00:04:39]Myself, mark, David, Dan.Four. Yeah. and we were at 15,000 a month in revenue. Let's see now I'm trying to think.Pat Flynn had just signed up in the month of July. We'd gone from 10,000 a month to 15,000 a month, 50% growth in a single month. And that's really when the slow grind turned into, like, I started turning the corner into how are we ever going to keep up, which is where you come in with the story.But, so basically in July, Pat Flynn and then Wellness Mama, and another popular blog all signed up at the same time. And so MRR jumped, you know, we had these bigger customers that were migrating and switching over, but then as it got into August, September, they all started talking about it.And then when we went from 15,000 a month to 22,000 to maybe 35, then 50, then 80, then a hundred, like it just, in six months it went completely wild.Matt: [00:05:46]Yeah. Certainly, you know, obviously remember that. And so I was, I was brought in to help with some support initially, just to help Dan out with some support and use, you were certainly doing a ton of that at the time. And I also, roofer, I think it was the first ended up being for the first two years I was at ConvertKit.I worked on migrations for the most part. So those, you know, bigger people that were coming in, I was helping them get set up. And the other thing that I did, so I kind of had like three phases. I would do like the migrations and then I would help out out support as much as I could. And then I would also do, because not just like migrations at that point were, you know, for the, for the larger customers that we still had, like so many people signing up every single day.And so I was doing like a weekly or every other week at the most like here's how to get started workshop and just like doing that. Really like, here's how you set up your account. Make sure you do this. Here's the form. How's how you get the form on your site. If you don't want to get the form on your side, you can actually still like, you know, we had a few landing pages at the time, nothing like, you know, the lovely, lovely template library that exists now,Nathan: [00:06:56]I think by a few, you literally mean for,Matt: [00:06:59]I really, yeah. Not just like a few dozen, like literally three or four. Yeah.Nathan: [00:07:05]So when you came on, right. Cause we brought you on part-time I remember being totally overwhelmed. you and I were talking later, about like starting part-time and then gradually increasing hours. I wonder if you would share like what that was like for you, because I think there was some confusion as to like why we were ramping up your hours gradually or other things likeMatt: [00:07:27]Yeah, I think, you know, I think I understood it initially. And is there was kind of like this, there was another, SAS company that I was contracting with at the time, and I was just more excited about convert kid. And so I don't know if it was confusion as much as like, I just wanted to like go all in on what convert kid was doing.And so like maybe not confusion, but just like, I was really chomping at the bit to just like, totally focus on it and not just like step away and be like, okay, I guess, you know, kind of hit my hourly. There's still things to do, obviously. But it became pretty clear after like, I think just three or four weeks that was like, okay.Yeah. It's it's time.Nathan: [00:08:09]Yeah. And we were increasing your hours directly in proportion to the MRR at the company.Like we wanted more time from Matt, but, like needed more MRR. And the nice thing, was that MRR was coming in like week over week in a meaningful way. Whereas the previous years it had been a slow journey.Matt: [00:08:31]I know you've talked about this, you know, certainly a lot since, and ConvertKits rolled out the free plan over the last 18 months, but, you know, it was a pretty controversial thing, like in terms of building a SAS company and one that was bootstrapped that I, you know, I felt that it was, there was always a paid plan.Like there is a bit of a free-trial, but it was always paid. And so like,Nathan: [00:08:53]I think Ben, it was actually just paid from day one.Matt: [00:08:55]Yeah, you're right. we didn't even do the free trial. And so, like, you just knew that like, you know, certainly people would kind of turn out after 30 days if they didn't like it, blah, blah, blah. But we knew that there was money coming in more reliably because when people sign up or like, okay, you know, we can kind of project that. Even people that tranquility quickly, like we're still gonna have like this expected amount of LTV for the person.And we can, you know, at least forecast a little bit better that way. And so, like I thought that was, again, again, in retrospect, like really nice and probably really helpful, even if you're like, you know, and again, at the time we, you know, being bootstrapped, like you still are, that there's a, like you almost, I don't know.I wonder how you would think about this. Like, there's almost like this veil of like, how much can we handle given the people that we have and like, where is that? I remember like, feeling like we were riding that line for, you know, not just months but years.Nathan: [00:09:54]Right. No, I, I think certainly, yeah, at least a year and a half of, just things moving so quickly and like at the times, so you joined in, I don't, I don't even know like an exact date, but call it that like August, July, August timeframe, something like, that.Matt: [00:10:17]Yeah, September, I think it was like September, October around that. I always, we were talking about this pre-show but I always remember that it was right around, this is my bin. This is my like timestamp that whenever pat released his I'm switching to ConvertKit. So you can go look at the timestamp on that post.It was right around that time. So whatever that is, it was like, that's when I started like, yeah. Yeah. Obviously things started taking off a lot of that.Nathan: [00:10:43]Yeah. That post was amazing. And the, and the title even, was it like a masterclass in positioning and all of that? Cause it was titled why switched from a Webber to infusion soft to convert it?Which the reason like you're like, okay, that's a long story in a title. but the reason that was so important is because everyone at the time, like a Weber and MailChimp were the most common, but in like the blogger space, people who've been around for awhile, a wherever was even like like just as common as, as MailChimp.Matt: [00:11:17]Oh Yeah, Yeah, definitely.Nathan: [00:11:19]Then when you graduated from one of those tools, you went to Infusionsoft, everybody did.And so if Pat had written the article of why I switched from a Webber to ConvertKit, people would be like, oh, but You never tried Infusionsoft.Like, and so there's a third act to this where you go like convert it, you know, you've outgrown ConvertKit and now you'll go to, if you just offer something.And so by having that in there, it was, you know, it just told the whole story and peopleMatt: [00:11:43]Right.Nathan: [00:11:44]Was like, wait, whatMatt: [00:11:45]You already tried Infusionsoft. That's what all the big names use pat, you're a big name. What are you doing?Nathan: [00:11:53]When I remember him being on mere cat Periscope, one of the two, like in live streams, like late at night, because pat likes to work at 10 or 11 at night And people would be like, wait, what email service are you using? Cause he'd like drop hints or, you know, something like that. And then there'd be like 50 or a hundred people commenting. like what are you using? I'm thinking about, switching to it or whatever. So it was a remarkable time.Matt: [00:12:16]It was his, Yeah,And I mean, who knows what the future holds, but like, that was definitely like the most like fast paced, interesting like seat of the pants, you know, like ride that I've been on.Nathan: [00:12:32]Yeah, we'll give a talk about rocket ship.It was that.So let's see. Maybe if we fast forward a little bit, actually maybe talking about that moment, right? Cause we went from, when you joined, we didn't even have, like an LLC. We didn't have payroll. We didn't have anything because that is cause Ashley joined in November. And the first thing that she did was set up like, a companyMatt: [00:12:57]You were paying me through PayPal.Nathan: [00:12:59]That's right. Yeah. And so then she went through and set up like the company and taxes and payroll and health benefits.Matt: [00:13:07]Yeah.Nathan: [00:13:08]What were some other things from the early days? Like, I dunno, favorite memories or, stories of, of, that.Matt: [00:13:13]There was, I've been wracking my brain trying to remember it, but there's something that now I, you know, I really wish that I had found it if I do, but there's something that happened like around. I want to say, like January of that year, there was something with an account That we just all found like unnecessarily hilarious.And it was like some kind of ponder play on words that I, I, again, it's a terrible story because I can't, this is a terrible story right now because I can't remember it, but there's something in my heart and in my subconscious that I just hold so dearly, but not like closely enough, apparently there is, there are just so many moments like that and, you know, having that first, well, I kind of cheated a little bit because a bunch of us went to WDS in summer 2016 and that was the first time we all got to hang out together.And that was like really awesome and special. And then like two or three months after that was when we had our first retreat and those retreats, you know, still like, I saw, you know, Haley Jane a sec, yesterday here in Nashville. And we were talking about like the Oceanside retreats and just being able.And I always like thought. ConvertKit was like at the forefront of a lot of things, but like really making the retreats meaningful and special. And, also doing them twice a year. The thought was, you know, still think is really cool. Obviously we're in an odd time for that right now. But to be able to like see the people and like work with them in person, those are all like some of my, some of my best memories from working at the company, like even outside of like the actual rocket ship of like growth that we all went on and just having those, having, I still, like one of the coolest things, like for me is still like having connections and strong relationships with people at the company.Even now that I haven't like worked there. Gosh, I guess a little over two years now, like to be on your podcast, to like, have Haley text me and say like, Hey, I'm in Nashville, let's meet up. Like those, like, it's, it sounds like kind of trite to say, but it's like, it's the people, it's the zoom calls. It's the stand-ups that were fun.And the other thing that like, all kind of ended on is something that I've always kind of taken away that I think is so fun is I remember like our Monday stand-ups or Monday meetings and just how out of control the zoom chat would get, like, it would completely derail meetings. you know, it probably still does, you know, you set a high, a high standard, but like, I've now been like, I've been at podium in it.Like I've been on like other, like companies, zoom calls and, or just like, you know, groups that I'm a part of and all like trying to get the chat start and people are like, what are you doing?Like you're ruining The meeting. I'm like,Nathan: [00:16:10]Yeah. The peopleMatt: [00:16:11]Nope. Yeah. I guess I am ruining the meeting. If you all, aren't going to play along and like, you know, talk trash inside of the chat.I guess I'm ruining the meeting, but those, I still like, obviously think about it and just can't help, but like laugh about it.Nathan: [00:16:28]There was a meeting.I'm trying to think who it was. We had Derek on the marketing team. I don't know if that's been three years or more ago, had brought in some like growth expert. It might've even been like Sean Ellis or someone who like really knows even just like pinnacle of growth marketing. And he's like talking to the group and I'm there and it's just like, it's, it's our crew, you know?And so I'm dropping like jokes and random things in the zoom chat.And of course he didn't see it in real time, you know? Cause he's like presenting and, he's like, just so confused because normal companies don't do that. So it's like, the most converted thing that no one on the outside would knowMatt: [00:17:16]Yeah.Nathan: [00:17:17]Troll our zoom chats constantly.And it's so fun.Matt: [00:17:20]Yeah, it was definitely Sean, because we had just signed up for the growth hacker software and we're using it to run our growth tests. And when you sign up for an annual plan, we had done like some little extra special thing and, or like, you can have an hour with Sean. We're like, yes.Like if you want, we're like, yes, we'll put it, you know, put it on our tab. We'll grab an hour with Sean. And I do remember that. He was like, oh, it looks like there's a question. Oh, there's not a question in the chat. What is going on? Do you, do you want to say something? We're all like, Nope, sorry, wait, nevermind. We'll do it anymore. I just, you know, of course couldn't help ourselves. Then he was like, oh, you're doing that in the chat again. Like, Okay.Yep.Right.Nathan: [00:17:59]Yeah. That's just, That's just, how we are. there was another time that I'm curious for your take on. So, cause we, like, if we fast forward a little bit, we were, you know, trying to keep up with the crazy growth. so w like go to January and we're like a hundred K MRR. I mean, at this point we've expanded the team quite a bit.Right. Nicole, Ashley,Matt: [00:18:25]Yeah. Darryl Blake, Danny.Nathan: [00:18:28]Danny and, and others were, were a bitMatt: [00:18:30]I get, yeah, thoseNathan: [00:18:31]But like Brad Knoll, you know, more on the engineering side, just across the board. So the team's gone from like, you know, four to 11, like really quickly, and just, we're trying to keep up, like, keep the servers on, keep the support ticket it's going and all of that.But we made this move to try to get profit. from, I think it was probably February until like that February til July, I think. And we went from 3% profit margins to 50% profit margins, all through growth. like, we didn't cut expenses.Be growing 15 to 25% a month, you know, but I'm curious what that was like from your side of what, you know, like, when I came in and said like Hey, we're gonna, we're going to do this and we're gonna try to pull it off.Is it like, oh, this is going to be a death March? Or is this like, oh, we're all in it together. like we'll see how it goes.Matt: [00:19:24]I think, that at that point, and I felt like me, especially, but at that point, like we were all like that kind of classic start-up line of like, we were all like young and dumb enough to think that we could pull it off. And because like I had had a front row seat of going from like 500 to 3000 users in a few months and like all that, all of that growth, cause especially like initially for me and part of this actually.A bigger interest in like understanding more of the financials behind like startups. And because like, when you first said that, I was like, okay, well, I don't really know how we're going to, how that all works, but that's not my job, you know, that's Ashley's job. And I trust her and, you know, Nathan will figure it out too.So, but cause I tended for a long time to think of our growth. It's funny, you know, you obviously keep mentioning the revenue growth. Like I would just think of it as like month over month user growth as well. Cause like I just saw them like in the chat forever. And so I remember like just that all of us had either op he said, we wouldn't, you went from four to 11 or 12 really quickly.And so all of us were like so fresh and Fired Up that we're like, great. I mean, look what just happened in the last three months. Of course, you know, we can do this in the next, in the next six. So. I remember being like, fired up about it because like, it was that kind of classic. I didn't know any better at theNathan: [00:20:55]Right. Yeah. If we were all, we were also, you know, I was looking back at like salaries from those days and like the 40, 50, $60,000 a year salary is that like, we can not like no one would take that today. but then it was just like, we're all doing this thing. And you know, it's pretty amazing to seesomeone who was like, started at Ken Birkin on to $40,000 a year salary, like five, five years ago is now making like one 20 plus a bunch of profit sharing or other things it's like, okay, there we go.Like the bet that they made did actually payMatt: [00:21:30]Yeah, absolutely.Nathan: [00:21:35]It was tough going for awhile.Matt: [00:21:36]Yeah, And it's been a really cool thing, like even, and this comes like from the transparency, like I've consulted with some other. Companies over the last six months and I've used ConvertKit as a, reference point so many times because of the transparency, I was like, well, I mean, you can go look at what, you know, they're like, what do you think the like, numbers are for somebody?This is like, I don't have to wonder you just go look at what, you know, ConvertKit's numbers.I can tell you that it's this, this, this, like, how do you know that it's like, just go to convert, get.parametric.com. So it's all right there. You can find your numbers. It's all right.And so, like, I, you know, remember thinking that like, again, like this is where, like my dormant, like love of again, statistics and financials and all of that.Can I came, came back to life for, for me. And it was just a, it was just amazing to see like that first. And it wasn't, it was more than just the first year also. Like it just kind of kept going and again, it's just a really, it's a really unique experience. Yeah. I'll obviously never forget.Nathan: [00:22:44]Yeah. Well, you mentioned retreats earlier, and I have a favorite moment at a retreat. I think it was, probably would have been our third retreat cause we were up in, up in McCall, outside of Boise.And it was you starting like making a first YouTube video with Charlie or did you do thatMatt: [00:23:03]That was an ocean side, actually. That was an ocean side.Nathan: [00:23:05]What was it that you were doing in McCall? When were you entirely just talking about YouTube?Matt: [00:23:10]Yeah, we were doing a collab at that point as the YouTubers say. Yeah, just talking about like productivity and planning. How she plans her day, how I plan mine. Cause she's, you know, Charlie, just as a quick aside, like just an amazing person, greater friend, like she helped me so much. They get my YouTube channel started. Like I, again, she's wonderful. But to like sit down the day that we're supposed to, this is an ocean side we're supposed to like leave and two hours, everybody's like trying to pack. I don't know how ready she was to leave. Maybe she was already, but she was like, Hey, you know, Matt let's do a video for your YouTube channel.I was like the one that I haven't started yet. And she's like, yes, we're doing a video. And it was just, you know, it was six, seven minutes. And for her to sit down, I think she was around like 70 K subscribers at that time to like, kind of, I was like, I had known Charlie for a while at that time. And we were pretty close, but I was like still nervous.And then like Mark's walking through the back of the frame. Picking stuff up gathering like, you know, paraphernalia it's I don't know if that's the right word to use. Just stuff was a terrible word, terrible word, choice thing. Trash we're good people we're picking up. Yeah. After ourselves. And so it was just like this really funny moment.And I try not to talk too much about YouTube cause I know we're going to get into it. But like that video still only has like maybe 500 views is people think that when your YouTube channel gets big, like all of your videos take off. And the majority of my first 50 videos are still like, well, under a thousand views. And it's it is this like kind of it's like compounding interest. It's like, you know, compounding, like, you know, user growth that it just kinda builds on top of itself. It creates this like self, you know, like when people come to your channel, even if it hasn't taken off yet and people see. Okay. This person is serious.He has 30 videos. It's not like he threw a couple up there, like people know that you're in it. And so I can tell you what I thought you were going to say.I think it was the second McCall retreat. And so we go up to this lodge and it's right by, you know, beautiful lake in, even in August, quite chilly and so swimming around.And, our coworker, Nicole has these like prescription sunglasses, fancy, expensive, nice. Just like Nicole. And they fell off in the lake, not super deep, but like, we swam around trying to find these things for like 20 minutes at the end of the day, we're like, okay, we got to go back.It's dinner time. It's getting. And so the next morning I'll say like, I like cold water, which is a whole nother like conversation, but I like cold water. I also like particularly cold mountain water in the morning, like so brisk, so nice. And so I was like, okay, well, am I do this anyway, I'm going to find those damn glasses. And so over there I swim around because my other theory was like, okay, we kicked up a lot of like gunk at the bottom.It's going to settle. No, one's out there yet. I'm going to find them.And INathan: [00:26:26]The other thing is you had this this time,Matt: [00:26:28]I did have goggles thisNathan: [00:26:29]Because I remember I was like first thing in the morning or, or maybe it was at night. I can't remember, but like,Matt: [00:26:37]In the morning.Definitely.Nathan: [00:26:38]Like all of this, stuff on the table randomly, can you come in And you're like, and see a pair of goggles sitting there. You're like did we have these Ulta?And was like, know,Matt: [00:26:47]We had goggles the whole time.Yeah.Nathan: [00:26:52]You find those. And then, I don't know, like minutes later, you're in the lake. Yeah.Matt: [00:26:56]Yeah.And so pull, pull those out and was a great, was a great moment. Like the, to return those.Nathan: [00:27:03]Nicole wakes up late hours later, you know? Cause you're up early swimming, like, and thenshe has her like hundreds of dollars prescription sunglasses back. That was actually the very first retreat That wasMatt: [00:27:14]For street.Yeah.Oh man. Good times.Nathan: [00:27:18]Like getting, I mean, we were 20 people at the time getting that group together for the first time was those are just special moments in a company.Matt: [00:27:27]Yeah. absolutely.Nathan: [00:27:29]Okay. So would it be the next retreat then? That was Oceanside. When you did the YouTube video with Charlie or was it a year? Four year.Matt: [00:27:36]Yeah. That would have been the next, that would have been the Oceanside retreat. That would have been probably the first ocean side retreat, because it was February, 2017 that I started my YouTube channel and DV a little background. Like I had done blogging for a little while. I had like tried some service work, like I already mentioned. I had done 30 interviews on a podcast back in like 2014 when we first moved to Nashville. And that was actually one of the ways that I met Ryan Delk because Brenda elk was on the podcast.Crazy looking back the, the two, the other person that I got on the show, I don't even know how, even then was James clear, a mutual friend, James clear was on the show and now he's like James clear in 2014. No big deal is like, he was still talking about passive Panda. That's right. Matt Ragland interview that now even Matt can't find anywhere. And so you're welcome James, if you're listening to this.And so I'd done a bunch of different things online, and I would say that while I did build my creative chops and confidence through all those things, I hadn't really stuck with one thing long enough to see. Like again, that compounding growth that comes from just being consistent and showing up. and again, mutual friend, Sean McCabe talks about showing up every day for two years. And, so what I did is I decided in February I was going to post a video every day. I was gonna do 28 videos and in February, so a little, little fun, cheating them,Nathan: [00:29:13]I liked thatMatt: [00:29:15]Yeah, that's right. That's right.Nathan: [00:29:19]10% easier.Matt: [00:29:20]That's right. And so I did that and I just, I got more used to it and I didn't take off, like, I've talked with Darryl, we've mentioned derelict at times, like Darryl and I have talked about this, but like the channel did not take off. And I ended up making after Daily is, is quite the grind.I just, you know, I couldn't keep that up, but I was doing still weekly videos through the rest of the year. Yeah. Then, it was the other thing that is just wonderful about creating a body of work is that then you have a, you know, a much clearer data set to look at, to understand the, these are the topics.These are the type of videos that took off more for me, you know, if you just make a handful of videos and you see one is a little bit better than another, that's not a good enough sample size, but at the end of the year in December, I'm looking back and I've created like 50, 60 videos at this point. And I pinpoint like, what is the most popular, like as I'm going into new year?What, how can I kind of maybe narrow down my niche a little bit more and be more focused? And I saw that my most popular video of the year is one that I had released in August where I talked about how I planned my week with the bullet journal. And I'd been using the bullet journal method for a couple of years at this point.And. So I was like, well, you know, new year's coming up, I'm going to like create this video. Here's how I'm playing my year and a bullet journal. And at the time, like, I felt good about it actually like, Levi Allen, who's great. You know, YouTube and creator, graphing commerce speaker, Casey Neistat friend.He helped me with the thumbnail. I like sent him a bunch of, and so we really dialed in the thumbnail and that video is like, I think it was at like 600 ish subscribers at the time. And I hadn't had a single video go over a thousand views as like, I hope this video is the one that goes over a thousand views and it would also be cool if eventually it helped me get to a thousand subscribers because you got to remember, I've been doing this 11 months and had 600 subscribers.So I'm like, you know, maybe in like another six months I can get there and I released the video and it started to take off. Like, especially for me, but then I was really like, oh, this is like taking off for like any kind of YouTube video.It has a thousand views in the first day.And then you're definitely within the first two days. And then I had a thousand subscribers by the end of the first week, I was like, oh, okay. Interesting. But again, I was able to see that like big picture data to like pinpoint that particular type of video too. And again, it was a good time time of the year, literally to be talking about productivity and planning.I've seen that like over and over again in the year, since, as I've narrowed down on this niche. and then the way that I create and I tell creators this all the time now, is that when you see something that hits like find the, like, especially if it's like a bigger video, like I had, this was like 20 minutes.It kind of like didn't fit the normal, like YouTube things. But I talked about a lot of different elements. Of productivity in that video. And so my next four videos were basically like taking these different, like components that I had crammed into a big overview video and said, like, here's how I blocked my time.Here's how I manage my tasks. Here's how I like plan out my week. So we take like something that's big on the macro side of saying like, here's how I plan a year. You start to plan a quarter here, the months they go into that. And then like the weeks they go into the months. So I spent like my next six videos, just basically breaking down the individual aspects of that first video.And then it was just like off to the races at that point.Nathan: [00:33:07]Yeah, that's fascinating to me. What have you found about LinkedIn videos Cause I'd be like, oh, it needs to be a shorter video. AndMatt: [00:33:14]Right?Nathan: [00:33:15]The truth of the matter is yeah, just get into an online.Matt: [00:33:19]For me, I have found that my, with one exception. My longer videos traditionally have performed better because there is this interesting, like there is this interesting dichotomy of like statistics on YouTube is that they want a high retention time. But if you can kind of like overrule that with a long view time, then it like still works the same way.So like a video that I create that's 20 minutes. If someone was like, you want to be over 50% video, like time retention. But if you're talking about it's a 20 minute video and someone watches for nine minutes, well, like I've seen and you do has been changing a lot, I think. But I've seen that if you keep someone on YouTube for nine minutes, they'd almost kind of rather you have.A lower like overall retention, if you can keep them on there longer than normal. So like for example, you know, the difference would be like, if I have a five minute video with 60% of it, you know, 60% view retention, but then that's only like three minutes watched versus 40% view retention, but it's eight or nine minutes watched.Like those, those have tended to perform better for me. However, I have been working on lately, like more this year, trying to be more concise with my video and with my takeaway and my talking points. And so I've been trying to be like under 10 minutes for most videos at this point, that's where I've kind of found a sweet spot and even experimenting with some sub five minute videos that is just like, literally.Here is one tip. I'm not stacking like additional concepts on top of each other. It's kind of the equivalent of like, just doing like that 500 words a day, like maybe a thousand words a day. You're just trying to get that. Like, you're trying to get that five minute, like blitz out without like trying to expend a bunch of time, like trying to like get the perfect 12 minute video or 3000 word blog post.Nathan: [00:35:36]Yeah, that makes sense. So in that journey from breaking the thousand subscribers to now, you're about to break 60,000 subscribers. what are some of the things like if you were, if I was like, and you know, Matt, I'm going to start a YouTube channel today, or I have one that has like you know, maybe I've shown that I can like show up consistently andMatt: [00:35:55]Right.Nathan: [00:35:56]That, that ability. but what are the things like the, the tips and lessons that you've learned along the way.Matt: [00:36:02]The biggest ones are to just continue being consistent. I think I could have like actually been, have grown even faster than I did if I had been even a little bit more consistent. Like I think two videos a week is really great, even though, you know, full disclosure and you can go look at my YouTube channel.I have struggled to do like two videos a week consistently, but that is also because like, I have a bunch of other creative interests that all fuel each other. And we'll talk about those, but if you're just talking about like growth on YouTube, then it really is the consistency that will help you win the day and grow your channel.The other thing is that as much as we want to as creators, let the work stand for itself and like be a great overall piece of content.On, you know, on YouTube, the title and the thumbnail are equivalent, like to your, like, for those of us that like kind of grew up blogging a little bit more like the headline, or like with email newsletter in the subject line, like that is the YouTube equivalent and it is so, so, so important.And so, you know, YouTube gets kind of a bad rap sometimes for like the clickbaiting this, and that's definitely a thing, but it's, again, people have said that about subject lines and blog headlines for years, but that is really, really important. And if you don't grab someone's interest in like these three phases of the title, the thumbnail, and then like, literally what is your opening line?Because YouTube will show that those are the biggest things. And I think that like the amount of time that you should spend on that kind of changes based on what phase of YouTube and just content creation in general.Because if you're talking about like, okay, I want to go from five to 10 or 10 to 20, I would still probably argue that you should like focus on.And depending on, you know, what your time is, like, you should focus more on the consistent output than like really worrying about trying to over-optimize every little piece. And there are good ways about that in there, like tough ways about this. But I would basically say like, I would rather use, I would rather see you put out four video, like a weekly video than just one monthly video that you feel like, oh, this is, this is the one, this is, this is it.I spent so much time on editing and the sound is perfect and all the transitions are smooth and all, you know, the, the thumbnail just looks so good and I got the title dial.Because you can believe all that, but like the market ultimately decides like the viewer ultimately decides how much they really care about that as well.And the other thing that is kind of tough, like I think mentally for creators is, and I've, I've done this a ton of times is when you feel like, oh, I, I made this as perfect as I can. I feel so good about this. And then it just bombs. And you're like, what the hell? Now? I feel less confident. I'm less excited about the next one.Cause if I put so much effort into this video and it didn't work or this newsletter, this course, and it didn't work out, what, like, what does that mean? And you get into all these like existential creator questions bouncing around in your head.Nathan: [00:39:18]I, yes, there's a lot of that.So it sounds like you're saying optimize for like number of shots on goal, rather than like the highest probability shot and optimize it, like yeah.Quantity over Quantity and continue optimization over likeMatt: [00:39:35]Right,Nathan: [00:39:36]The clinical of the perfect videoMatt: [00:39:38]Right.Nathan: [00:39:38]Putting. All of it. IMatt: [00:39:40]Yeah,Nathan: [00:39:40]Analogies never throw an eggs in that basket?IMatt: [00:39:42]That's right. yeah. Yeah. But I think it's a good one. And I would really continue to like play out through, I'm just getting into a point personally, where I want to spend more time editing, like doing All those more optimization things, but it's not even so much from an audience growth perspective is I just want to get better.Like I see other YouTubers, other creators that I like, I admire their work so much. And I really am wondering how close can I get to that? But I'm making a choice. I'm making a personal choice to focus more on like the quality and the craft. And I do have like, I've built myself to a good benchmark to work on that.But like for so long, literally for four years is like, I'm going to record my planner. I'm going to record, you know, like notion I'm gonna. I'm basically going to do some type of screencast, whether it's analog or digital, and then I'm going to do a talking head, like, you know, in and out of everything and that's all I'm going to do.And that was really good for me because it was allowing me to be consistent. I didn't over edit anything. I took a lot of inspiration from Powell. like Tim Ferris would describe his early days with the podcast and even still like, he does it pretty raw. He doesn't over edit. And like I was like, yeah, okay.You know, Tim is Tim, but if he's willing to do that, I can certainly be willing to let go of some of the, you know, the editing, like finer details that especially early on, don't matter as much as like just actually making the thing.Nathan: [00:41:18]Yeah. That makes a lot of sense. So maybe let's go back to your arc of the story, right? So when you pass the thousand subscribers, that was 11 months into the channel, is that that's right?Matt: [00:41:29]Correct?Nathan: [00:41:30]And so that would have been a year and a half into working at ConvertKitMatt: [00:41:34]Yeah. About that actually. Yeah.Nathan: [00:41:36]20 15, 20 16, 20 17, they allMatt: [00:41:38]Yeah. It's just a blur. Yeah.Nathan: [00:41:40]And so then, like where did the channel go from there? You really doubled down on Bullet journalMatt: [00:41:47]Bullet journaling productivity. And that's really like, pretty much all I did. I tried to do a like more bloggy blog kind ofNathan: [00:41:57]Yeah.Matt: [00:41:58]After one of the, after one of the retreats, But I actually ended up, it was from, it was from that ocean side. It was from the 2018Oceanside country. Yeah,Nathan: [00:42:09]Confusing me. We'd go to differentMatt: [00:42:10]Yeah,Nathan: [00:42:11]That would, be easier. But what she told me back call, it was just like you know,Matt: [00:42:13]Yeah.Nathan: [00:42:14]Is amazing, but also really difficult for our like, mentalMatt: [00:42:18]That's right. And so I did like, Hey, you know, I traveled, I did like a travel blog thing and at the time I was doing videos, like my videos would, were pretty commonly like hitting about 5k, you know, on average, if not more. And so it was like, cool, let's see how this, and then that travel one, just like, didn't get picked up by the algorithm. People who had joined my channel, where like I joined for productivity and bullet journaling, not like to see you go to the beach. And that was kind of like, okay, well, you know, and it's an interesting thing as a creator to think about like, well, I like to make this and people are like, so how does it help me?And, you know, there's an element of that, that I, I still like very much feel like a creative tension around, but at that time it was like, okay, well, I don't need to worry about my creative output on this particular thing at a time because the other, the other thing that, I'm only now like getting a little bit more used to controlling my time as like being a full-time creator, because at the time it was like, okay, well, if I only am committing like five to 10 hours a week to this as a side hustle, and as like a thing I'm doing, obviously on the side, am I going to use those five to 10 hours to create a video that not many people are going to watch or what I know at this point, people are interested in and it just became a matter of like prioritization as well.Nathan: [00:43:39]Right. So how did that feel? Like was, were you disappointed when the, the blog, you know, this is my wife kind of content didn't resonate with your audience.Matt: [00:43:49]Yeah a little bit, because there was this element. And I actually like in, I was talking to a client about this yesterday because he was asking me some of these same questions and I wish that I had protected one video a month, or even at the least like one video every couple of months to just be like, this is me, like just doing something that I'm interested in.Like, this is a story that I want to tell. This is like a part of me that I want to show to kind of prime the audience to like, just get to know me in that slightly different way, and just being okay with those videos, not doing as well, because I think I would have like worked in more of like a lot of my personality comes through even in just like the regular videos, but just more of my life, more of my interests, more of the things that I was thinking about. As I've now started to pivot, like in lean into that a little more than I'm going through that again, of like, oh, this isn't what really what I thought I was. And now I'm just more, more confident or just more secure most of the time and being like, yeah, well, I think I've said pretty much everything that I can say about how to make lists in your bullet journal.I have like literally a hundred videos. I don't know what else I can say. And I'll still say some things, but it's definitely flipping more for me of like, instead of doing like an occasional non bullet journal video, like every month or two, it's gonna like switch back, it's gonna flip the other way. And bullet journal will be like one, one, maybe two videos, every one to two months.Nathan: [00:45:27]Are you worried about, or like, have you seen trends of what that's going to do to have you countedMatt: [00:45:31]Oh, I'm terrified. terrified. and well, part of the other like tipping point, and this is like bringing it's like more, where I am on the arc right now and I've talked to some other YouTubers about this, you know, results, results may vary, of course, but after January ended and the productivity, you know, the productivity season of December, January was over.I still stayed on like productivity bullet journal videos, but they just started to fall off a cliff in terms of, in terms of views and the like subscribers were down also, like I had a 30 day straight, I had not a 30 day stretch, a 90 day stretch. So an entire quarter that used to be like that entire quarter used to be like, basically an okay.In terms of like month over month, like new subscriber growth, new views. I still have, again, like a whole like library of content, especially the bigger videos that generate like plenty of views every month. And in terms of new videos, new views, like new subscriber growth was just like steadily going down and I'm looking at and thinking like, I just started doing this full-time this is not what I signed up for.I'm doing the thing, which is like this whole other like, weird, like transition of a mindset between like, when you're more of an employee, I was talking to Jeff Goins about this, but when you're more, when you are an employee, even at a startup, and I know I can like say this in retrospect now you're still just kind of looking to either your manager or your founder be like, what would you like me to do that you believe will bring the most growth and like good startup operators, you know?And I felt like I started to do this more towards the end and we'll be more proactive and be like, this is the thing, you know, that's what a manager and director. Yeah. But there's still like this element of like, yeah, I'm the employee. And like, this is what I need to do. And if I continue to do my job in the way that it is expected, I will get my money.I will get my career advancement. I will do my thing. I will check the boxes and being an entrepreneur and especially being a full-time creator, none of that, none of that matters anymore because there've been multiple instances even in these first six months. And like what in the world? I like, I haven't really seen these videos.I'm doing it once a week. Like check, check, check, check, check. It didn't work. I created this course. It went good so I can make it great. I spend a lot of time on it. Didn't do the launch that I wanted to, and you're like, I'm doing things. I'm checking the boxes. Why is this work? What the heck? What am I supposed to do now?And it's this whole like new mindset that I'm kind of coming into. Like when you are an entrepreneur, you create opportunity and you, like, you have to like, have this, like to bring a Ted lasso reference in like the mind of a goldfish of like, oh, that didn't work. And I think about this in like, I've started doing jiu-jitsu in the last year as well.It's like, okay, well that didn't move. Didn't work. Oh, no, I'm on my back. Now all these say this is going terribly, but like, you have to like, forget these failures really quickly and just learn as much as you can. So that, and like have a really thick skin or just like a really forgetful mind to like, okay, well, even though I felt like I did all the right things, this didn't work because, to put a, put a bow on like this particular like loop last week, I don't know if you saw this, like I put a tweet up and said, Hey, if you haven't set up a course before you have an idea, I can help you do this.It's a thousand dollars. But if you don't make a thousand dollars, I'll just give you your money back and you'll have your cool. And I just, like, I literally thought of that in the shower and then I tweeted it and now I've signed up like seven clients in a week.Like, okay, if that's going to be the thing, because it's like this other thing, I worked really hard on this course and, you know, I spent like a month on it and I did, I'm like, but I, you know, God the shower and send a tweet and made like eight grand.And it'll probably be 10 grand by the end of next week, by the end of the month. And so like, okay, well, that's, you know, just kind of how being an entrepreneur and being a creator is, and then the next stage of it is, you know, what we were talking about, like early on, just swinging at Berkeley, like, okay, you've had the central growth, how do you systematize it?How do you like scale it? And how do you get it to like, be a thing that you can really rely on instead of just like, hoping that you send like a good tweet or the right email or make the right connection. Like it's creating that opportunity for yourself and then harnessing.Nathan: [00:50:04]Yeah. For sure. What you touched on it is interesting to me is the being responsible for inputs versus outputs at a lot of jobs. you're responsible for the inputs. Like you're talking about check the boxes.Matt: [00:50:16]Right,Nathan: [00:50:17]And we like to think that the inputs always result in the output. and often that's not true. And so as a creator, you're responsible for both sides of it. And, you know, you can't be like oh, the AI didn't get the outputs that I wanted. You know, what that's okay. Because you're like, Hey, one of the outputs is money for rent, you know? And, and so there's a lot more, a lot more pressure there.Matt: [00:50:43]Yeah. And it's interesting is that even in some of these like rough months, and so I haven't told this story like publicly, because it's still so fresh, but you know, like when I have like my, Stripe and Stripe payouts come weekly, it's a nice little nice little thing. Like, okay, we're doing pretty good.I was just about to go on this week long backpacking trip, and do like a mentoring backpacking trip, with some high school kids. And I was already like, feeling stressed about as like, I haven't had a good month. What the, Hey, you know, I shouldn't be doing this. I can't just go in the woods for eight days and like not work on the business is not at that point.I've made a huge mistake and I'm like, well, I'm still going to do it. I'm not going to leave these people high and dry. But as I'm like going to the woods, I like miss, you know, stupidly open my email and the Stripe payout thing. As soon as like your payout of $30 is on its way. I'm like, oh no, but because you are, you have that, that feeling of like, yeah, it's like, you know, the only thing that's coming in is what you create and what you build in what you, what you promote.It's like this idea. That I've been talking about a lot and heard a lot of people reference as well. It's like, you know, being this full stack creator, like it's not just that you make thing, but you market the thing, you build a team around the thing. And I have seen like more and more creators, like building more teams around like things that like, they either don't like doing or not as good at.And so that's a whole and that's, but that's a whole other piece of like building out your like personal stack of skills and responsibilities.Nathan: [00:52:14]Yeah. I was talking about the front end of the day and just explaining like all the business things and realizing, oh, running a business, being a creator is a uniquely assembled collection of a ton of individual skills, because we were like, God for this competition. And I realized like, oh, you don't have the, you know, knock on this. It's just a skill that you need to learn. But the like spreadsheets, forecasting skill, like the, I wonder how this is going to work. And so I opened up Google sheets and I like model it out and it's probably ridiculous. But it's better than holding it in my head. And then like you write down your assumptions and then you compare, you know, reality to those assumptions.And that's just one of like a thousand skills that you have to learn. and then like years after you've learned it, you're like forgetting that that's actually a distinct skill that had toMatt: [00:53:07]Right?Nathan: [00:53:07]Know, like yeah. I mean, everybody knows how to do that and do that a thousand times over and like, that's the creator experience,Matt: [00:53:13]Yeah. And it goes to this, like, people get really overwhelmed by that and something that I've been hammering the last, like several months, especially in fourth graders, is this, like, I think of it like the new 10 X rule of like output and effort of like, if you're not sure if you want to do something, like try it 10 times.And like really, you know, really give it a good try, but like write 10 newsletters, you know, get 10 subscribers, make 10 videos on YouTube, record 10 podcasts, just to see, like, you don't have to make this light. We tend to think of things as like making this lifetime commitment to a ship to a pod or whatever, but like do 10 and see how you feel about it like that.Even though I said I was going to do and did like 28 videos, it was kind of like just a slightly more expanded version of like, how do I feel after 28 YouTube videos, I enjoy it. And I'm getting used to it. I'm going to keep doing it. But I had like that really specific, like benchmark of this is the, this is the number that I'm going to get to.And then I'm going to see. And I found that like going from 10 to a hundred is definitely a slog and there are lots of mini milestones, but once you do, and this kind of goes even outside of creative output, but like once you do something a hundred times, you're going to like build momentum on it. And you're also going to like, build your own confidence and yeah.Not on ironic. And I've seen this across a few different creators. I think maybe Ali doll has like a similar experience, but for me, when I made my hundreds, it was right around my hundredth video on YouTube that I hit 10,000 subscribers and it's right around like the hundredth, like email newsletter when I started to like, see that, I just felt really comfortable writing those emails.Like, you know, the growth, the growth was good, but just like my personal confidence in it was like so high. That was like, yeah. I mean, it's time to read the newsletter. I'm going to read the newsletter. It's not like this weeping and gnashing of teeth, about like, will this work or not. And then you said like, you do it a thousand times because we look at some of our most prolific creators like MKBHD, you know, Casey Neistat, Roberto Blake, like from the YouTube space, all of those guys, like Amy Landino, all of those people have like over a thousand videos published on YouTube and.Oh, yeah. And like, yes, they have great audiences and huge numbers, but like, just look at the output, like their masters, because they have published a thousand videos. And when you think of it in that way, it's like, there's so many different things that you can do in terms of mastering and optimization.And like, there are like, you know, I guess you could say there are growth hacks that you could use, but like, look at anyone that you admire and just look at the sheer volume of their work.Nathan: [00:55:50]Yeah, it's, it's substantial. I want to talk about how that volume of work turns into, an income.And so could you break down, I guess yeah. How you earn an income now, where it comes from? I think people would expect that like a lot of it comes from YouTube ads. yeah. What are the different, like in your creative stack?What are the things that drive revenue?Matt: [00:56:15]Yeah. The two biggest things that drive revenue for me, that for, especially coming from a YouTube space for a main audience, the two biggest things, it's still driving revenue?For me are courses and then consulting or coaching that comes alongside or with those courses. And so I don't even do like a huge, like, you know, tiered course like program in terms of like, yeah, it's $400 for the course, or you can do like $800 to have like some coaching with me.A lot of the coaching comes naturally from people who have gone through the course. And then usually I'll do like a, an email once the course is over, say, Hey, if you want me and I'll drop hints, like throughout some of the, throughout some of the content, but it's like, Hey, if you want to work on this directly with me here, some of my like rates and different ways that we can work together.But I would say probably 60, 70% at least comes through courses and coaching. That can shift. because I, you know, I do, admittedly not have the best evergreen, course sales funnel that I could have. It's been a big, like focus for me because, and just take a quick aside, one of the reasons I decided to do full-time creators, cause there were so many things that I wanted to optimize and that I wanted to do that I was never going to be able to get around to on like 10 ish hours a week, never going to be able to do it and stay like even remotely consistent with actually it would have been like, Hey, I'm not gonna make any videos or send any emails for three months so that I can create the system.And then it's like, I'm back and it's up. But so from the revenue perspective, the like the percentages between my courses versus coaching kind of shit. But it's, I would say like pretty even between those, between those two. and then there are all these like smaller things. Like there are, there are affiliates, I would say YouTube revenue on average is a little higher than affiliate revenue.But I also like,Nathan: [00:58:22]Yeah.How much would you be earning? so, someone like I have 60,000 subscribers, what should I expect to be making a month off of YouTube revenue.Matt: [00:58:32]I can say that the most I have ever made in one month of YouTube is 800 and around $850.That's my best month ever. And, like I mentioned, declining views over the last few months, I will bring it. It's like 250 this month, which is like, great. You're like covering software expenses at that point. Which, you know, I do think is like a nice benchmark for people to kind of shoot for is I can, can I cover my costs, but so it's, it's pretty low. Like I've never made more than $10,000 in a year on YouTube ads and same thing, kind of same thing for affiliates. But because of the jobs that I've worked in, like, I haven't done a whole lot of like software affiliate, promo, and that's like, I've done like other like smaller affiliates, mostly like for books and like smaller things like Amazon affiliate kind of stuff.And those are all like 10% is good for that. But you like for software, like that's really bad, likeNathan: [00:59:42]Yeah.Matt: [00:59:44]10%. I'm not promoting your thing for 10%. You're talking about, but like for hard goods, that's more, that's a lot more common. And so like, affiliate revenue, especially from a software side is something that I'm focusing more.But even still like between affiliates and, YouTube ads, that's definitely, definitely less than 20 K and probably more around like 12 to 15 K. And so that's one thing. And then I do some brand deals and sponsorships, but, admittedly not going super hard after those right now, because again, it's something that it takes up a lot.Like it takes up a lot of time to like, do a good brand partnership and that there are lots of good reasons behind that, but I'm having to do all of that and it slows down my creative process so much. And it's such like, like emotionally, it's not something that I like getting into. Cause it's like this back and forth and it's like, well, you know, I'd be like, well, you know, we kind of scoped out this kind of budget.Like, well, it'd be nice to have known that before we got into this conversation. And of course, and I have. Never made more than 10,000, maybe around 10,000 a year on any kind of brand sponsorship deals. So between those three things, it's anywhere from 20 to 30 K and a year, depending on how, like how well everything went and the coaching consulting courses, like the, those three CS, thoseNathan: [01:01:20]Yep.Matt: [01:01:20]That bring in like 60 to 70% of the revenue.And that's what I spend my time on.Nathan: [01:01:26]Yeah, that makes sense. So I want to go back to a conversation that you and I had, I guess if we catch people up on the arch, because we don't have a ton of time left, but, There's something that happens in startups where first year, like try to figure out what you're doing. You know, all trying to figure it out at the same time.And the next round of startups is like, can we just hire the people who have already figured that out and had done it before?And so through a transition like that, right? Podia comes in like, Matt, you've done this whole thing before we're trying to do it can like, instead of all of us figuring it out, can we just bring you in And so you, you made the jump over to Podio yet. the thing that I want to talk about is a couple of years after that middle of the pandemic And, a conversation that you and I had as you're thinking about making this leap to a full-time creator, because I think so many people are like, okay, I did the side hustle thing.This is taking off. And now I'm trying to decide when is it time to quit the day job and go all in.Matt: [01:02:25]Right.Nathan: [01:02:26]Maybe take us through that. And, and some of your thoughts on it.Matt: [01:02:29]Yeah. It was something that I had been thinking about for a while. And certainly I've talked, I've talked about this on a couple of YouTube videos, but it had been in the back of my head for years. I mean, even.Pre ConvertKit that what would it be like to do this, to do this full-time? and so I had started to, again, to bring up Jeff Goins again, like he used kind of coaching me, mentoring me through some of this process.And he was like, you just need to get better and more consistent at launching products. You're going to launch a product or some kind of service or something. You're going to launch something for sale every month in 2020. And that was, and lo and behold, when you tell people like, you know, I'm not saying it's gonna like go awesome every month.Again, like we've talked about some of the ups and downs, but it's amazing what will happen to your sales when you just offer more things for sale.And so I had been doing that more and more, and it was taking, it was taking off. And what I had really wanted to do just from a mindset perspective is I had a lot of like, like kind of emotional, like money mindset, baggage that I was going to waiting through, at the, at the time.And. I was like, I need to be matching what my Podia salary is. Not just for one month, but like month over month, I needed to do that for three months. And then I had done that for three months. I was like, oh, well, this is nice. Like, should I do this now? And, you know, we got on, we got on a call and I was talki
It's tempting to think you can multitask and get things done well, but the truth is, this tactic never works. Multitasking is impossible, and by attempting it, you get stuff done slower and run the risk of never getting some tasks finished at all. Today, I warn against the dangers of multitasking, using the analogy of texting and driving. I note all of the consequences, potential and real, of texting and driving, and I explain why they apply to any other type of multitasking. I also share how you can become a Book Yourself Solid® professional, and I offer a couple of success stories from our program. “If you want to get stuff done, stop trying to do two things at once.” - Matthew Kimberley This week on the Book Yourself Solid® Marketing For Coaches Podcast: The dangers of multitasking The texting and driving analogy How you can become a Book Yourself Solid® professional Mentioned Resources: Become a Book Yourself Solid® professional Amy Landino on Youtube Gif Design Studios Five Things You Need To Do Every Morning To Get More Clients In 60 Days Get More Clients in 60 Days! Did you know there are five simple things you can do each morning that can help you get more client inquiries, book yourself solid, and skyrocket your bottom line? My free e-book: Five Things You Need To Do Every Morning To Get You More Clients In 60 Days walks you through 5 easy, straight-forward, and effective marketing strategies that I recommend to every coach. These five simple techniques will almost guarantee you achieve increased impact, opportunity, and prospect flow. So, if you're ready to get more clients, reduce stress, and increase your bottom line, claim your free copy of the Five Things You Need To Do Every Morning To Get You More Clients in 60 Days by visiting my website. Get More Leads, Prospects & Clients Thanks for tuning into this week's episode of Book Yourself Solid's Marketing for Coaches podcast, the show that talks about marketing...for coaches. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes on social media to help me reach more coaches, like you. Join the Book Yourself Solid Facebook Group, follow me on Instagram and LinkedIn. And for more exclusive content and great freebies, visit my website.
Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He's also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. In this episode, Brian reveals what opened his eyes to video's potential, explains why he stresses authenticity in every avenue of your work. HIGHLIGHTS: Why "Press the damn button" became Brian's rallying cry for his brand and how it reflects his skepticism toward perfectionism. How live streaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The short- and long-term importance of authenticity in every possible interaction and presentation you're a part of. Brian's advice for listeners who are committed to a niche, and also why you shouldn't be afraid to keep your options open. Why Brian doesn't think social media is the real cause of many ills in modern society. Quotes: "I like connecting great people with great people to do great things." "I believe every person has a story to tell." "We have to stop thinking as a marketer and start thinking as a storyteller." "I can't say that I was passionate about every job that I've ever had, but I found a way to be passionate about the work I was doing." "If you aren't real with who you are at your core, I truly don't believe building a community is possible." "If we want the world to be more empathetic, we have to do it ourselves." Mentions: Fiverr Guest Links:iSocialFanz - https://www.isocialfanz.com/ FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/ Just Try This Podcast - https://anchor.fm/just-try-this MORE ADVICE AND INTERVIEWS If you'd like more content about how to build your personal brand, check out my free Content Marketing Starter Guide. And here are some more of my most popular thought leader interviews! What Business to Start with John Lee Dumas Personal Branding Masterclass with Chris Ducker Built to Serve with Evan Carmichael Don't want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don't forget to leave a rating and review on iTunes. Talk soon!
Jay Clouse is the founder of Freelancing School, a community of freelancers, where Jay has taught thousands of successful freelancers on how to be their own boss. He is the founder of Unreal Collective, where he worked and helped hundreds of entrepreneurs to grow multi million dollar businesses. Jay is the Director of Community Experience at Smart Passive Income, a community led by best-selling author and podcaster, Pat Flynn. Jay is also the host of Creative Elements podcast, a critically acclaimed podcast where he interviews some of the best creators in the world, including thought leaders, best-selling authors and marketing experts. His podcast has been downloaded over 500,000 times and received more than 200 5-star reviews on apple podcasts. With 70 plus episodes, Jay interviewed some of the world's most successful creatives including Seth Godin, James Clear, Pat Flynn, Miles Beckler, Brian Clark and Amy Landino.In 2019, Jay produced a full length documentary called Tesla City USA where he documents the start up scene in Columbus, Ohio, a place where Jay calls home. Jay shares his incredible journey, his career goals, aspirations and the individuals who continue to impact his work.***This is a podcast for the creator. Creators Edge is a podcast for creators where I profile the lives of incredible creators, share their start, their super power, and rise to success. I share the story of incredible individuals and document their careers in a story driven way, sharing their trials, tribulations and journey. In this episode of Creators Edge, the podcast for creators, Jay Clouse talks about: The journey of starting a career in startup and freelancing.The challenges that Jay Clouse faced in the early days.Creating Jay's first podcasting course, Podcast Like The Pros.Being a good podcast host.The importance of podcast editing and Jay's relationship with his engineer.Jays inspiration from Jeff Umbro from the Podglomerate Network.Jay's fear of missing deadlines and his secret to success.Standing out in a crowded space.Finding a work-life balance as a creator.The power of prioritization and sequencing.The challenge of taking on a new role at Smart Passive Income.Jay's struggle with achieving perfection and pushing himself.How Jay Clouse booked Seth Godin as his first guest. The secrets to booking incredible guests.The Secrets to amazing content and narrativeHow much time does Jay spend editing his podcast, Creative ElementsImportant lessons and takeaways from 2020Being inspired by James Clear and the impact he had on Jay's life.Jay's plans for 2021 and beyondThank you for listening to Creators Edge, a podcast for creators exploring the start, super power and rise to success of your favorite creators.***ABOUT JAY CLOUSEEnroll in Podcast Like The Pros:https://courses.jayclouse.com/p/podcast-like-the-prosFollow Jay on Twitter:https://twitter.com/jayclouseJay Clouse Official Website:https://www.jayclouse.com/Jay Clouse on LinkedIn: http://www.linkedin.com/in/jayclouse/***SUPPORT THE SHOWBecome a patron & for a cup of coffee a month, you get amazing perks including Creators Edge: Unscripted, The Creators Edge Challenge, and an ad-free experience of this show. You also get episodes 3-days early. Thanks our way of saying thanks for supporting us.Support me:https://www.patreon.com/creatorsedgeJoin me on Twitter. https://mobile.twitter.com/omgcornholioJoin Creators Edge Uncut: An exclusive newsletterhttps://www.getrevue.co/profile/creatorsedge***SPONSORSAudible is the best way to enjoy your favorite books from your favorite authors. Enjoy a large selection of books from the best authors and content exclusives. Support the show and check out Audible today at: https://amzn.to/35TvW1k***Robots Radio Podcast NetworkCreators Edge is part of the Robots Radio Podcast Network, a radio network of incredible podcasts in the world of video games, entertainment and pop culture. Check out smart shows for interesting people by visiting: https://www.robotsradio.net/
Melissa loves the three books she's sharing today! They make fantastic gifts for someone who is making their impact (including yourself)! All three books made a huge difference in Melissa's life! Episode Feature: The Leslie Knope Corner! Featured books*: Better than Before, Gretchen Rubin Atomic Habits, James Clear Good Morning, Good Life, Amy Landino Bonus: The Good Morning, Good Life Planner, Amy Landino *affiliate links CONNECT WITH MELISSA: Listener Voicemail (answer the Question of the Ep or ask Melissa a question!): 405.456.9010 Website: www.melissaeick.com Twitter: @mjeick Instagram: @melissaeick Email: hello@melissaeick.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/making-your-impact/message Support this podcast: https://anchor.fm/making-your-impact/support
Welcome back to Detail Therapy with Amy Landino! Today, Amy is closing out Season 6! Let's look back at the amazing conversations we've had this season and even discuss some of your favorite moments! Amy is going to give us insight as to when is the best time of day for manifesting the life U want! Get ready to make your dreams a reality! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
Welcome back to Detail Therapy with Amy Landino! Today, Amy is joined by Ashley Stahl, a counter-terrorism professional turned career coach and author of the book "You Turn: Get Unstuck, Discover Your Direction, Design Your Dream Career". Ashley is on a mission to help you step into a career you’re excited about. Amy and Ashley are getting focused on core skillsets. Get ready to get aligned! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
You may not be creating videos for the same reasons as the top YouTube creators, but they know what makes a good video. Many of the same principles that make their content so successful apply to your videos too – no matter whether you're creating training, customer education, instructional design, or any other type of video. If you want to get more comfortable on camera, streamline your video creation process, or generally improve the look and feel of your videos, look no further than this episode of The Visual Lounge. Tune in to hear host Matt Pierce share the video lessons you need to know from YouTube creators, including Sean Cannell, Nick Nimmin, Amy Landino, Tim Schmoyer, Owen Hemsath, and Andrew Kan. Learning points from the episode include: How to "punch perfectionism in the face" Why a streamlined video creation process is key How to create videos more consistently Why it's important to understand your audience's expectations How to overcome on-camera anxiety Important links and mentions: https://academy.techsmith.com/page/featured-interviews-and-conversations (Full YouTube creator interviews) https://www.techsmith.com/blog/humanize-your-video/ (The Visual Lounge with Tim Schmoyer: Why You Need to Humanize Your Videos) Questions or feedback: thevisuallounge@techsmith.com Learn more about the https://academy.techsmith.com/?utm_source=podcast&utm_medium=social&utm_campaign=visuallounge&utm_content=lessonsaboutvideo (TechSmith Academy). If you want to see the slides and video clips of each interview, watch this episode of The Visual Lounge (or read the blog post) https://www.techsmith.com/blog/lessons-youtube-creators (here).
Welcome back to Detail Therapy with Amy Landino! Today, Amy is answering your questions and specifically tackling the concept of personal branding paralysis. Want to know how to get out of your own way so you can make a name for yourself? This is the episode for you! Get ready to get honest with yourself! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
Welcome back to Detail Therapy with Amy Landino! Today, Amy is joined by Jessica Zweig, the author of the highly anticipated debut book, “Be. A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself”. Jessica Zweig is an award-winning entrepreneur and one of the nation’s most preeminent personal branding experts. As the Founder/CEO of SimplyBe. Amy and Jessica get deep while digging into what it means to have an abundant mindset. Get ready to get vulnerable! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
Like many ambitious entrepreneurs, Amy Landino (author, speaker, and founder of AmyTV and Aftermarq) started her business all by herself, armed with nothing more than her grit and determination. As time went on, she took on more and more responsibility and found herself struggling to delegate. After finally reaching a breaking point, Amy decided to hire outside help, and she hasn't looked back! She sits down with Jess Tyson to talk about the moment she realized she needed a hand, how she's learned to delegate, and what advice she has for overworked entrepreneurs. Key Takeaways Ambition and grit are great qualities when starting a business, but when it comes to scaling, you need to shift your mindset from wanting to do everything to knowing what to delegate. Start small. If you're nervous about working with a VA, it's okay to delegate a little bit at a time. As you get to know your VA better, you'll feel more comfortable handing off even more tasks. Understand your employees' motivations. (Hint: It's not always about money.) When you can give each team member what they want, you boost their commitment to the work and the brand. Resources From This Episode Visit Amy's website Vist the AmyTV YouTube channel Follow Amy on Twitter Follow Amy on Instagram And learn more about Don't Panic Management's Panic-Proof Blueprint here.
“After stumbling into the direct sales industry at 20 years old, Ian fell in love with networking and connecting with people from various backgrounds. Shortly after hitting the elite ranks in his first company, it was unfortunately forced to close its doors. This led Ian to dive into the technology world, soon becoming the first employee of a computer vision startup using machine learning to build facial recognition and object detection models. There he helped scale the company to 20+ employees and led the sales team to achieve over $1,000,000 in business. At the same time, Ian reignited his passion for network marketing and has since reached the elite ranks in a subsequent direct sales company. Today Ian runs enterprise sales for the leading U.S. Data company.In 2018, Ian launched his podcast, “The Damn Good Day Show,” which focuses on educating aspiring entrepreneurs by dissecting the come-up stories of today's incredible achievers. The podcast has since reached 117 episodes and has featured guests including David Meltzer, Brad lea, Amy Landino, Louis Cole, and Cindy Cowan.In 2020, Ian created “Network Podcasting” which is an online education company that teaches people how to upgrade their network and build their business through podcasting. You can follow Ian on Instagram @lenjoness or via his podcast on all platforms.
Welcome back to Detail Therapy with Amy Landino! Today, Amy gets deep with you about her morning routine. And specifically how much that morning routine has changed recently. Amy dives into health, sleep, alone time and so much more! Get ready for an honesty hour! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
Welcome back to Detail Therapy with Amy Landino! Today, Amy is accompanied by Natalie Sisson! Natalie is a New Zealand entrepreneur, bestselling author, speaker, host of the ‘Untapped’ podcast, and lover of handstands and dogs. Her mission is to help women entrepreneurs leverage their unique set of skills, knowledge, and experience to make an income and impact they desire, simply by being exactly who they are. Get ready to "Suck It Up, Princess!" MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
This week's guest is Podcaster, Jay Clouse. Jay hosts one of the best podcasts around, Creative Elements. He's interviewed the likes of Seth Godin, James Clear, Matt D'Avella, Amy Landino, Jordan Harbinger and Tim Urban (these are just a handful of the amazing guests he's had on in his 50 episodes). Join us as we talk about how Jay gets these top guests on his show, how he's monetised the podcast and how you can grown yours. Huge thanks to Jay for taking the time out to join me on the show and for being such an amazing guest. *****
To see the full show notes, head to https://gatluw.com/114! Welcome back to Detail Therapy with Amy Landino! Do you struggle with your social media branding? Well, today, Amy is accompanied by her sister, Kari Boetcher, and Sue B. Zimmerman to help you create boss branding backed by awesome social connections with your audience! Get ready for real questions from people who are going after the life they want and we've got real answers! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
To see the full show notes, head to https://gatluw.com/113! Welcome back to Detail Therapy with Amy Landino! Do you need someone to call you out on using too many excuses? Well today, Amy is talking about the top 10 excuses that are keeping you from reaching the success you want. Get ready for major motivation to help you dispose of the rationalizations that you've created to hold yourself back! MORE TIME. FINANCIAL FREEDOM. AND SO MUCH MORE. IT'S TIME FOR YOU TO TAKE LIFE INTO YOUR OWN HANDS! Get instant free access to the ultimate guide for the life you want! https://gatluw.com/guidebookforpodcast
The time is upon us to start thinking about those resolutions for the new year (if you’re THAT person). I personally don’t set resolutions, I set GOALS… Every year I sit down and think about the personal goals I have for myself and my family. Unfortunately, much like those resolutions I’m so careful NOT to […] The post The Reverse Engineering of My 2020 Focused Vision appeared first on .
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I'm Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is currently writing her next book and we'll get more into that in our chat. Welcome Amy! How did all of this get started? How did you find you way to this life? First off, how's your sidekick, Lucy the beagle? I hear she's sleeping better and in daycare! What a change! What made you decide to write Vlog Like A Boss? You're also the host/creator of the Details Therapy Podcasts. Tell us about that. What's the new book about and how did the idea of it come about? Other than your second book anything else exciting coming up? How did you find your way into speaking as a career? What was it like to be on Creative Live? Tells us more about your other business Aftermarq? What is Vlog Boss University? This week we're doing our favorite Internet finds: Shawn: Unf*ck Your Business by Tomas Keenan Seth: Yubikey - Two factor physical dongle to secure your online life. Amy: Daily Stoic by Ryan Holiday Well that was fun. Thanks again to Amy for being our guest. As always please give us a review in the podcast directory of your choice. We're all of the major directories. We also want to hear from you. Email us at hello@digitalmarketingdive.com. Leave us questions, comments, critiques, rants, you name it. If you don't want us to read the note on the show, please tell us, because we probably will! So that's it. It's been fun! See you on the flip side! Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome lovelies, I had the wonderful opportunity to interview the amazing Amy Landino, she is a bestselling author and award-winning host of AmyTV. With over 20 million views through her successful YouTube series, Amy is the World's #1 Productive Lifestyle Coach and a leading authority on getting digital attention. This conversation was truly powerful, impactful and super inspirational. Episode 3: Growing a Massively Successful YouTube Show with Amy Landino Amy shared the following on this episode: - How she grew her YouTube show 'Amy TV' to over 300,000 subscribers and millions of video views. - How she became a Best Selling Author of her book 'Vlog Like a Boss'. - The overview of her new book 'Good Morning, Good Life' which is launching this December. - 3 major principles for having a good morning and a good life. - How she met Gary Vee, how she became one of his Speakers in his Agency and how she got featured in his book 'Crushing it'. - Success strategies, productivity tips and so much more. Be sure to listen today :-). Find out more about Amy here: Website: www.amylandino.com Instagram: @schmittastic YouTube: www.youtube.com/amytv Find out about her book here: www.goodmorninggoodlife.com Be sure to connect with me on Instagram and let me know what you thought of the show: Instagram: queenchioma Get the PR and Media Bundle here lovelies (special offer): https://queenchioma.thinkific.com/courses/prmediabundle
Livestream Universe Update LIVE covering highly-recommended livestreaming shows for THURS-SUN. -Preview of LIvestream Stars episode with Amy Schmittauer Landino, author of #VlogLikeABoss & co-founder of Aftermarq. Orginally livestreamed on Ross' Facebook profile (316 views).