Podcasts about boston content

Content marketers rarely make it to the CEO position of a company. Devin Bramhall is one of the few content marketers who beat all odds to cling to the coveted C-suit top positionDevin is a marketing advisor with over 15 years of B2B marketing and leadership experience at startups and agencies. She is the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, where she 3x'd revenue in two years. She has also served as an Executive Director of Boston Content where she assisted in the building of a vibrant community of content marketers in Boston. In this episode, Devin shares her thoughts on matters of leadership in relation to content marketing. With her rich leadership experience, Devin selflessly discusses the biggest mistakes she made as a leader, and the lessons she learned from the mistakes. If you are looking for nuggets on how to grow your career as a content marketer, then this episode is for you. Tune in and enjoyTopicsLife-Changing Career Milestones Does the Job Title Matter?Impact of Vision on Company Growth The Counter-productivity of Empathy DEI in AgenciesThe Future of Content Marketing in the Age of Generative AIMarketing Strategy for B2B Companies Power of Self-MotivationShow LinksConnect with Devin Bramhall on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn and Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Intro - Metz and Phil discuss the Keytar Bear of Boston Content (6:51) - Discussion of Part 1 of Chapter 10 of Exodus From the Long Sun, by Gene Wolfe.  Check out more at alzabosoup.com.

Katie Burkhart synthesizes connections that enable humans to make the most of the time they invest in their work. She's the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.She's also a serial entrepreneur building the Matter ecosystem, which currently includes Matter 7 and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She's an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content. She's a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR.https://www.linkedin.com/in/katharineburkhart/https://twitter.com/katieanalyzesRebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.buymeacoffee.com/rebelhrpodcast)

As a leader, it is easy to feel confused around the role of purpose in business. Sure, we have all heard that we should ‘Start With Why' or discussed the significance of the ‘North Star' but these terms feel more like jargon than a real and measurable approach with tangible outcomes.In addition to that, in the context of this new normal, and in a world of rapid change, it would be fair to think that maybe our understanding of purpose in business should also evolve. Maybe it's time for a new story. One that focuses a little less on the good for the business part, and a little more on the good for people.Never have we needed purpose more, yet in many ways, the conversations about what it is in a business context remain the same. And those conversations are often vague. Sure we get it. There is a charity or some kind of social impact which is important, but a leader still needs to run the business in an efficient way caring for all of the stakeholders. After all, shouldn't purpose be for the people?As a leader, is there a clear strategy or a how to guide that shows us the way, and from there how do we measure those results? What are the outcomes?It was all of these questions that led me to today's guest. Katie Burkhart. Her mission is to synthesize connections that enable humans to make the most of the time they invest in their work. She's the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.Alongside her consultancy, Katie is a serial entrepreneur building the Matter ecosystem, which currently includes Matter 7 and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie is an internationally recognised keynote speaker, and Entrepreneur contributor. Her work has been published in The Startup, UX Collective, and Boston Content.As you will discover in today's podcast, Katie is a pragmatist intent on being useful, and she likes to eliminate jargon and empty labels which is very helpful in a conversation that often gets lost in just that. If you are a leader, an entrepreneur, or someone keen to understand the nuts and bolts of purpose in business, then today's podcast is especially for you. Welcome to another episode of the DNA Of Purpose Podcast.

Katie is the mastermind behind MatterLogic, which is described as the smart system for running a purpose-driven business.  She has quickly become one of the go-to experts in this space.  Katie is a serial entrepreneur and has built the Matter ecosystem which includes Matter7 and MatterPulse.  She's a contributor to Entrepreneur magazine and has been published in The Startup, UX Collective, and Boston Content. We dive into purpose and the process of developing a company's purpose as well as living it. 

I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Animalz, a content marketing agency based out of NYC. Customers include enterprise companies, startups, and VC firms. Before Animalz, Devin was Director of Content at Help Scout (Series B SaaS startup). She's also the former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston. Here's what we hit on: How has the concept of content marketing changed (or not) over time; Devin's journey from VP to CEO of the agency; Companies are trying to lead with their thought leadership, to create new and unique content - but how do you do this successfully? To create really good content, you need to analyze what's happening in your arena and write deeply about it; Do you need to hire a writer with domain expertise? What does "founder brand" mean and how can it work as a strategy; How should startups structure their content marketing for success; Hire a marketing leader first, and outsource your marketing execution (if you hire a team that reports to the founder, they'll suck up a lot of time); About Animalz - who you help and what you help with; Focus on consistency vs. stunts even though it seems less sexy; Produce content with a "limited series" mindset vs. the volume play and see how much better your content will be; How do you stay creative? You can reach Devin on LinkedIn: www.linkedin.com/in/devinbramhall Find out more about Animalz: www.animalz.co This episode is exclusively sponsored by Manifest Commerce, helping merchants with earth friendly e-commerce fulfillment. You can check them out here: www.manifestcommerce.io For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Today the Biz Bros chat with Katie on why purpose is all about the 'No'! Katie Burkhart synthesizes connections that enable humans to make the most of the time they invest in their work. She's the mastermind behind mlOS™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's also a serial entrepreneur building the Matter ecosystem, which currently includes MatterLogic™, Matter 7, and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She's an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content. She's a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR. To learn more about her, check out the links above and tune in!

Have you ever found yourself in the midst of such a fascinating and inspiring conversation that you lose all track of time? Well, that's exactly what happened when we had the good fortune to speak with Katie Burkhart, founder of The Matter Companies. Katie is brilliant and talented, a stellar communicator, and a self-proclaimed “minimalist” brand agent who shares her expertise in this conversation on what it means to be a purpose-driven business and the solutions she and her team have developed to help businesses that have decided to embark upon this path. LINKS/RESOURCES MENTIONED MatterLogic MatterPulse Matter 7 Richardson Media Group  Certified B Corporation The Startup UX Collective  Boston Content

Episode 124 - Purpose-Driven Branding with Katie Burkhart In this episode of Bob Cargill's Marketing Show, episode 124, Bob talks to Katie Burkhart about purpose-driven branding, marketing, social media and much more.  About Katie Burkhart Katie Burkhart is a builder, founder, and communicator. Defining matter as equal parts strategic and positively impactful, Katie started by founding Matter 7, a firm that builds purpose-driven brands. She’s also the founder of MatterPulse, which enables ambitious teams to run and grow against the double bottom line.   Katie delivers critical focus while distilling the big picture into pointed actions. She's the author of MatterLogic and has been published in The Startup, UX Collective, and Boston Content. Follow her on LinkedIn at www.linkedin.com/in/katharineburkhart and subscribe to her newsletter at www.katieburkhart.me/newsletter.

In episode 49, Glenn Pasch interviews Jay Acunzo, author, speaker and business owner regarding curiosity being a key trait for successful leaders. They also discuss how Entrepreneurship is the "cool" thing to do versus how all encompassing this is. Is this style of work right for everyone? Jay shares his journey from working for someone and then working for himself. Love his take on these topics. Hope you enjoy as well. About Jay Acunzo: Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he was responsible for pushing marketing executives and practitioners into the digital age more rapidly, in ways that benefitted both companies and careers. He held multiple leadership positions at high-growth tech startups, including Head of Content at HubSpot, and served as Vice President of Brand and Community at the venture capital firm NextView. On the side, Jay created the award-winning podcast, Unthinkable, and co-founded Boston Content, the northeast's largest community of content creators and marketers. Courses at Harvard Business School have cited Jay's work, as well as writers at the New York Times, the Washington Post, FastCompany, Forbes, and more. He has been called a "creative savant" by Salesforce and named to the city of Boston's "50 on Fire" list. Today, Jay is the founder of Unthinkable Media, which works with fast-growing startups and challenger brands to create entertaining B2B shows. In a world where "storyteller" has become a buzzword, Jay actually understands how to tell great stories -- stories that entertain, surprise, teach, and above all, push people beyond conventional thinking so they can do their best work. His book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, inspires others to do precisely that. About Glenn Pasch:    "Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to build and lead high performing teams. I want to help you generate success both personally & professionally."    Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency that specializes in helping businesses create and deliver a modern retail experience to get customers raving, recommending & returning for more, then leverage it with digital marketing to connect with consumers of all ages and increase sales opportunities. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.       FOLLOW ALONG:   Subscribe to my channel for free offers, tips and resources! YouTube: https://bit.ly/inchargenowwhat​  Facebook:https://www.facebook.com/CEOPCGDigital/​ Twitter: https://twitter.com/GlennPasch​ Linkedin: https://www.linkedin.com/in/glennpasch/​ Instagram: https://www.instagram.com/gpasch/​ Blog: https://pcgdigital.com/blog/category/...​ Personal Website http://glennpasch.com/​ Company website: https://pcgdigital.com/

As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong. Now, that sounds a little oxymoronic. Isn’t creativity all about not having boundaries? Thinking big? Creating that “wow, genius” viral moment? Jay Acunzo begs to differ.  The award-winning podcast host, global keynote speaker, and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key. Jay has worked for some major tech companies, including Google and Hubspot, and he’s had a hand in helping grow startups, like Dailybreak Media and Boston Content. Now he’s doing his own thing at Marketing Showrunners, where he helps marketers from brands like Red Bull, BBC, Adobe and The New York Times best serve their audiences. On a recent episode of Tech Qualified, Jay explains how he’s rethinking creativity — plus the essential role creativity plays in marketing.

Derek chats with Katie Martell (she/her) about the vital responsibility of marketers during this time of public health crisis and racial justice reckoning. They discuss the power of saying "no" to make room for the most important things in life, and wrap up with an unexpected conversation on what makes for a lasting relationship. Katie Martell is an "unapologetic marketing truth-teller." She is currently working on Woke-Washed, a documentary and book exploring the collision of marketing and social movements. Named “one of the most interesting people in B2B marketing" and a marketing voice on LinkedIn 3x, Katie has been a startup CMO, SaaS entrepreneur, communications consultant and served as Executive Director of Boston Content, New England's largest community of content professionals. Follow Katie on Twitter: @KatieMartell Subscribe to The World's Best Newsletter at Katie-Martell.com

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020. NEWS ITEM OF THE WEEK Marketers should be planning for an economic bounceback https://www.marketingweek.com/marketers-planning-economic-bounceback/ INTERVIEW OF THE WEEK This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.” A whip-smart B2B content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and the chief marketing officer and co-founder of Cintell, a Boston-based B2B content marketing provider. A writer, speaker, and emcee, she hosts the live social-platform-based Exceptional Truths https://www.katie-martell.com/exceptional-truths Learn more from Katie: Follow her on LinkedIn: https://www.linkedin.com/in/katiemartell/ Visit her website: https://www.katie-martell.com/ OUR CONTENT MARKETING IDEA OF THE WEEK Content Management and Strategy: A Disruptive Change We Need [New Research] https://contentmarketinginstitute.com/2020/05/content-strategy-research/ SPONSOR SiteCore Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option. Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track. Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty. Learn more at http://cmi.media/sitecore_weekly_wrap_2  

Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP,  Cintas, American Express Open, and many more.  In this podcast you will learn: How Chuck navigated the fall of the journalism industry and became a freelance content marketer Why you need to network with your competition and why it’s guaranteed to grow your business Amazing writing tips from a professional who’s been at the top of his creative game for years About our Guest, Chuck Leddy Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. He's also an active member of both Boston Content and The Freelancers Union. You can read his musings on marketing and life on his blog at at www.ChuckLeddy.com. Find Chuck on: Twitter: @ChuckLeddy LinkedIn About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn

The 2018 Edelman Trust Barometer indicates that the U.S. has seen the largest decline in trust across every major institution since its inception 18 years ago. In this episode, Katie Martell, Executive Director at Boston Content and on-demand marketing strategist, addresses the implications of a declining trust amongst everyday Americans and the role of marketers in fixing the problem. Our customer base does not know who to trust. The notion of responsibility notwithstanding, we have a great opportunity set before us if we dedicate resources to rebuilding trust.

Devin Bramhall is a content marketing consultant, writer and storyteller currently working as the Director of Marketing at Animalz, a content marketing agency in New York City. In this podcast you will learn: How and why side projects can help you land great consulting gigs and propel career growth why you should rely on other freelancers for work—even if you compete for clients How to set your rates and launch into a freelance content marketing career with the right mindset. Read show notes. About our guest, Devin Bramhall Devin is a content marketing consultant, writer and storyteller currently working as the Director of Marketing at Animalz, a content marketing agency in NYC. She is also founder of the Master Slam, a poetry slam-style debate about startups and tech, former Executive Director of Boston Content, the largest community group and career development resource for content marketers in Boston and TEDx organizer and speaker trainer. Find Devin on: Twitter: @DevinEmily Linkedin About our host, Adam Rogers: Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK Linkedin

This is the Boston Content Podcast and this our content marketing playbook. Our podcast will dig into what it's like to be a freelancer, in-house employee, and agency owner or employee working in content marketing. In our first season will be interviewing freelance content writers and marketers who will share: How they got started and landed their first client The exact process they use to grow their business and how they land work that matters We’ll get the full scoop on what their day looks like, the tools they rely on to support their business, and a chance to geek out about writing routines Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review. For show notes, head over to https://www.boscontent.com/blog1/.

How to make an impact with your writing. Learn the ability to be prolific with your content marketing. Jay Acunzo, co-founder of Boston Content, shares his top tips. ThinkLikeAJournalist.com See the show notes.

Commoditization is such a beautiful word that means nothing, but it is so important to understand.  Katie Martell, CMO and co-founder of Cintel, will be speaking at the Conquer Local Conference in 2019, June 10-12 in San Diego! She can walk the walk AND talk the talk. Katie gives us a teaser on what she will be sharing with our Conquer Local audience, commoditization. She explains that it doesn't matter what you sell, you are likely selling into a commoditized market. It's an issue that all companies are facing every single day.  Katie Martell is an independent voice in the marketing community and known as the “unapologetic marketing truth-teller.” She has been named “one of the most interesting people in B2B marketing,” a “marketing expert to follow” and a top marketing writer on LinkedIn. Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city’s largest community of content professionals. She is the author of the forthcoming book, Rabble Rousers, and hosts the Explicit Content podcast with Enterprise Marketer, featuring direct and honest conversations about marketing.