Podcast appearances and mentions of brad touesnard

JavaScript is a critical part of modern WordPress, but some backend developers may struggle with “learning JavaScript deeply.” Ross Wintle and Ahmed Hussein discuss their own journeys, and how they’ve come to enjoy modern JavaScript development. WP Engine and Delicious Brains Delicious Brains announcement WP Engine announcement WP Engine questions and answers Press This podcast interview with Brad Touesnard and Jason Cohen WP Migrate WP Migrate WP Migrate 2.3 Released JavaScript resources Mozilla Developer Network (MDN) JavaScript reference CanIUse.com JSDoc - TypeScript annotations in comments Type-safe JavaScript with JSDoc WesBos JS30 WesBos ES6 Course Just JavaScript You Don't Know JS Alpine.js Syntax Podcast JavaScript Geolocation API (MDN) JavaScript Modules Electron

JavaScript is a critical part of modern WordPress, but some backend developers may struggle with “learning JavaScript deeply.” Ross Wintle and Ahmed Hussein discuss their own journeys, and how they’ve come to enjoy modern JavaScript development. WP Engine and Delicious Brains Delicious Brains announcement WP Engine announcement WP Engine questions and answers Press This podcast interview with Brad Touesnard and Jason Cohen WP Migrate WP Migrate WP Migrate 2.3 Released JavaScript resources Mozilla Developer Network (MDN) JavaScript reference CanIUse.com JSDoc - TypeScript annotations in comments Type-safe JavaScript with JSDoc WesBos JS30 WesBos ES6 Course Just JavaScript You Don't Know JS Alpine.js Syntax Podcast JavaScript Geolocation API (MDN) JavaScript Modules Electron

News Big acquisition news happened last week when Delicious Brains, owned by Brad Touesnard, sold five of its plugins to WPEngine. You may use one or all of these plugins starting with Advanced Custom Fields (ACF), WP Migrate, WP Offload Media, WP Offload SES, and Better Search Replace. Some of the product teams will be moving to WPEngine and the other support teams and developers will continue as usual as issues are escalated to them. Listen to Brad's interview with Matt Medeiros right here on the WPMinute. Other ecommerce News DTC Patterns, an ongoing Barrel research project has compiled over 100 articles where their teams buy real products from brands many of us are familiar with. They highlight interesting and effective ecommerce user experiences and marketing interactions. These observations are called “patterns” where over 100+ articles were written showcasing various ways brands engage with customers before, during, and after the purchase process. Events WordCamp EU is over and it looks like many in the WordPress community had a great time getting together in person and talking about all the new things arriving in WordPress 6.0, Gutenberg and the future of WordPress. It was announced that WordCamp EU will be in Athens, Greece. The WPMinute's writer, Eric Karkovac wrote about the feelings of WordCamps and David Bisset shares his takeaways from WordCamp EU. I donated $100 to A Big Orange Heart for 20 selfies taken with Matt Cromwell out in Porto. He matched the $100 along with Michelle Frechette's WPCoffee Talk and StellarWP. I challenge you to match a $100 donation too! If you are using a Pagebuilder with WordPress this is a heads up that the Pagebuilder Summit is right around the corner June 20 - 24 2022. Registration is open for this event. From Our Contributors and Producers John Locke shared this Podcast episode from MasterWP about Capitalizing the “P” in WordPress. Nyasha Green and Rob Howard discuss this article about why the capital P in WordPress is such a big deal and why this one letter influences how some people think about it when hiring developers.  Speaking of hiring developers, Rachel Cherry is looking to fill a 20/hr a week developer position at Cornell University College of Business. Check out the Tweet for more detail. Community Segments this week by: WP Security Minute by Chris Wiegman Learn WP minute by Hauwa Abashiya New Members We would like to welcome Austin Ginder as a Producer and Brian Coords to the WPMinute Community. Thanks to all of the members who shared these links today: Joe CasabonaJohn Locke

If you haven't heard, Brad Touesnard has sold his suite of Delicious Brains plugins to WP Engine. In this interview, I ask him the following question: 1. The million-dollar question: Why sell a suite of WordPress popular, profitable and beloved plugins -- of which was ACF which you only acquired merely a year ago? 2. The multi-million-dollar question: How much did WPE acquire the set of software for? 3. Who approached who first and how long did the deal take? 4. What made this deal, aside from the buy-out #, feel so much different than other deals you've done in the past? 5. Is part of the DB team going to WPE? What does a restructure look like if any is happening? 6. SpinupWP becomes the main focus, until you sell _that_ to WPE in the future, does this sale help extend the runway or will you seek more traditional funding routes? 7. Dive into the business builders mind: What kind of clarity or relief (if any) does this give you? 8. Do you think you'll ever transition to a proper WP host with standard support protocols and hosting fees? (Don't lie there's big money there) 9. Any regrets so far? 10. Any parting words of advice, promos -- the platform is yours. 

It seems a year can't go by without the pesky lifetime WordPress license topic popping up to spice up the holiday conversation. A struggle dating back 7 years ago to the month when Jeff Chandler covered, now defunct, Sidekick.pro where then owner Ben Fox shared his pricing experiments. When Brad Touesnard purchased Advanced Custom Fields back in June, he was swiftly reminded how hard lifetime license pricing really is. I mean, he did his due diligence, he knew what he was getting into. But the lifetime license woes lingered well before the new owners arrived. Elliot Condon wrestled with it, “get it all for one price forever” that is, until he finally revised pricing for 2020 to build the business a better runway. Lifetime license holders will get **all** ACF Pro software updates forever. They won't be required to pay for version 6.0 or any other major or minor releases in the future. They signed up for updates for life, so we'll continue to deliver on that promise forever. 8/10— Brad Touesnard (@bradt) June 3, 2021 On Delicious Brains acquiring Advanced Custom Fields Amidst a fumbled start, Brad, did bless all lifetime license holders with access — forever. It's on Twitter, so it's permanent in my book. This isn't the first pricing rodeo for Brad and company. When asked about lessons learned with pricing in a 2018 interview with Joe Howard on the WPMRR podcast, Brad had this to say: “I think the biggest thing that people don’t do is experiment with their pricing.When I launched Migrate DB Pro, I think the developer license was, $99 per year.In December of that year, I doubled the pricing. Which would have been totally uncontroversial, except that I changed all the prices for the existing customers as well. I didn’t grandfather it.And there was definitely quite a bit of blowback. I'd regret doing it because I feel like at that point, it wouldn’t have hurt us to like grandfather those people in but I don’t believe really in grandfathering people in forever.That’s the same aversion I have to like unlimited things and “lifetime this and that.”Brad Touesnard Pricing is challenging, no doubt, and lot has already been said about lifetime licenses. Should you offer them as a product owner? Clearly the data (and the community) is pointing to a firm “no” at this point. Should the customer expect that a lifetime license actually means a lifetime of free…everything? Read Chris Lema's take, On Lifetime Licenses. WordPress, the only billion dollar software industry that has us begging for money

In this episode of the Delicious Brain Waves podcast, Brad and Iain chat about the recent Delicious Brains acquisition of Advanced Custom Fields. Taking a deep dive into the process, they cover everything about the acquisition, from the first discussions with Advanced Custom Fields creator Elliot Condon, how Brad evaluated the product to determine a value, financing options, performing due diligence, when and how to get lawyers involved, all the way up to the final closing and handover. If you’re looking at buying or selling a WordPress product business, this episode is an interesting look into the nitty-gritty details of the process, what to look out for, and things to avoid. Show Notes: The official announcement Advanced Custom Fields Iain on Twitter Brad on Twitter Open positions at Delicious Brains Let us know your thoughts on Twitter

In this episode of the Delicious Brain Waves podcast, Brad and Iain chat about the recent Delicious Brains acquisition of Advanced Custom Fields. Taking a deep dive into the process, they cover everything about the acquisition, from the first discussions with Advanced Custom Fields creator Elliot Condon, how Brad evaluated the product to determine a value, financing options, performing due diligence, when and how to get lawyers involved, all the way up to the final closing and handover. If you’re looking at buying or selling a WordPress product business, this episode is an interesting look into the nitty-gritty details of the process, what to look out for, and things to avoid. Show Notes: The official announcement Advanced Custom Fields Iain on Twitter Brad on Twitter Open positions at Delicious Brains Let us know your thoughts on Twitter

Raising eyebrows in the WordPress community — especially among developers — Delicious Brains announced they have acquired Advanced Custom Fields (ACF). Elliot Condon is the creator and has been the sole developer for ACF for about a decade. While Elliot will be involved in the transition, he will not stay with the Delicious Brains team in the long term, according to his blog post.In this episode of Post Status Draft, Cory Miller talks with Brad Touesnard of Delicious Brains following the announcement that his company has acquired the Advanced Custom Fields plugin from Elliot Condon.

Síguenos en: Follow up del episodio de Perspectiva WP de ACF Con la celebración de los 10 años de ACF Elliot anunció la adquisición del plugin por parte de Delicius Brains, creadores de creadores de WP Migrate DB Pro o WP Offload Media . Elliot comenta que se había hecho más grande que él y que quería pasar más tiempo con la familia (hija de 2 años). Buscaba compañía de la esfera WordPress que también fuera developer focus y a ser posible conocidos. Los 2 puntos fuertes de ACF: UI/UX y material educativo para desarrolladores lo son también de Delicius Brains. Brad Touesnard, el fundador, ha asegurado/aclarado que no tienen intención de cambiar el pricing a corto plazo y que van a respetar las licencias lifetime. Del equipo de +14 personas ya tiene 5 asignadas al proyecto de ACF y van a fichar a product manager y a un desarrollador. Perspectiva WP: FacetWP FacetWP es un plugin que proporciona un sistema de filtrado de contenidos de WordPress creado por Matt Gibbs. Le dedicamos un episodio de Freelandev a él. Matt es ingeniero informático, trabajó durante casi 9 años como programador en Forum One donde empezó a trabajar en proyectos con WordPress (13 años de experiencia). En 2008 creo el plugin Pods (que luego paso a dirigir Scott Kingsley Clark) y en 2010 Custom Field Suite (+40.000 instalaciones activas) Se «enganchó» al sistema de hooks de WordPress. 2013 Lanzamiento de FacetWP a finales de 2013 como un hobby. Cambios de pricing y enfoque de negocio El precio inicial era de 29$ para sitios ilimitados. El problema es que tenía demasiado soporte. A los 6 meses subió a 39$ y poco después lo volvió a subir a 59$. La idea de subir el precio era principalmente para no ser accesible para usuarios demasiado noveles. Ahora ya deja más claro que es un producto para consultores y freelance WordPress. Gestión de soporte Empezó con un foro público (2013-2015) pero empezó a ser complicado de gestionar. Pasó a utilizar HelpScout para soporte, con el cual está muy contento. Comenzó a crear tutoriales para responder a las preguntas más frecuentes. En la actualidad dedican aproximadamente más del 70% del tiempo a dar soporte. Ahora también les sirve para planificar mejoras o nuevas funcionalidades. Para acceder al soporte accedes desde los ajustes del plugin en la instalación de WordPress. Solo se puede enviar una consulta en su horario de trabajo, sino te da la opción de buscar en su documentación (utilizan Algolia como buscador) 2015 Decisiones de negocio Pasó a dedicarse a tiempo completo a FacetWP. La mejor decisión que ha tomado ha sido fichar a Jenny Ragan (2017?) y la segunda mejor activar la autorenovación de licencias. Esta última le costó muchos años aplicarla pero le ha permitido tener mucha más estabilidad en los ingresos. Detalles del plugin y su futuro De los + 15 addons que tiene el de SearchWP es el más popular. Se planteó crear un addon como alternativa a Google Maps usando Mapbox pero los servicios de geolocalización no son suficientemente potentes. A nivel de actualizaciones del plugin destaca la versión 3.8 donde eliminaron todo el código relacionado con jQuery. Reescribieron todo lo que relacionado con JavaScript. Y la siguiente versión mayor incluirá una mejor integración con el editor de WordPress. Sobretodo la parte de diseño de la parte frontal y la utilización del Query Block. Según Matt el plugin a tenido un crecimiento lento pero mantenido en el tiempo Precio actual. 79€ → 99€ por 3 sitio 199$ → 229$ por 20 sitios Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Today is an interview with Brad Touesnard, founder of Delicious Brains, talking about his recent acquisition of Advanced Custom Fields. A series of questions I’ve provided him, where he’s recorded answers to via audio. I hope you enjoy today’s episode and learn more about one of WordPress’ most historic acquisitions. Check the transcript at the bottom of the post and please share this episode out on your social media channels! Transcription [00:00:01] It’s the WP minute. This episode is brought to you by easy support videos, support your WordPress users by placing videos right in the WordPress admin. Get it@easysupportvideos.com.[00:00:12]Today is an interview with Brad two Nard, founder of Delicious Brains, and talking about his recent acquisition of advanced custom fields, a series of questions he’s recorded answers to via audio. Let’s dive right in.[00:00:24]Can you give us a sense of how you vetted a product company like ACF? What was attractive besides the obvious..[00:00:29] Revenue, especially recurring revenue, definitely looked at that right away. I looked at the customer base and what their expectations were.[00:00:40]there is obviously more to it with due diligence, . In terms of verifying all those numbers and making sure everything was accurate , and legit, but the accountants and lawyers handled most of that anyway and just provided reports.[00:00:57]ACF’s pretty simple company Elliott set up a really kind of simple thing for 10 years by himself. There weren’t a lot of moving parts , to really vet , in this deal, in terms of what was attractive, obviously…[00:01:10]ACF isa great product that has a passionate and large community of users and customers. The thing that particularly appealed to me is that the customers are the same as our customers.[00:01:24]I think the thing that was the most attractive, it was like, this is a way for us to really kind of step into more mainstream WordPress world, I think. And that seems to be, I’m definitely feeling that over the last few days as the, after the announcement , was made, the, it was really, it’s almost overwhelming how much noise has been kicked up on Twitter especially around lifetime licenses.[00:01:53]How do you weigh this decision amongst the existing product lineup at Delicious Brains?[00:01:58] I’m confident that we can hire folks and handle ACF and scale up what we’ve been doing all these years with our existing products. And, we’ve added, within the last few years we’ve doubled our products.[00:02:11]this is just an extension of where we’ve been already going. It makes complete sense. It’s kind of a supercharging, right? If we were adding two new products over the next, three years, that’s a lot different than adding, a massive product, overnight. it is a big jolt to the business.[00:02:30]Can you hint at the size of the deal?[00:02:32] Nope. Moving on[00:02:34]Will pricing and existing licenses be honored for customers.[00:02:38] Yes. We made that very clear in the announcement posts that we won’t be changing pricing anytime soon.[00:02:46] And if we do

In a surprise tweet overnight (at least here in the US timezone), somewhere in Australia Elliot Condon announced the acquisition of his iconic WordPress plugin, Advanced Custom Fields by the Delicious Brains software company. WordPress News: ⁦@dliciousbrains⁩ acquires ⁦@wp_acf⁩ | 10 Years of ACF – A truly wonderful time https://t.co/ytgpkcQ0l8— The WP Minute (@TheWPMinute) June 2, 2021 Delicious Brains of course famous for WP DB Migrate Pro and DIY WordPress hosting, SpinupWP. I have reached out to both Brad Touesnard, founder of DB and Elliot for comment, I hope to have those replies back to publish a blog post soon. Rob Howard, CEO of Howard Development & Consulting announced the acquisition of the Understrap theme framework, ironically in a Medium post. Reportedly a $50,000 investment. It's the first time I've heard of Understrap: “The UnderStrap package allows you to quickly and easily build search engine optimized websites with WordPress.” “I anticipate one of our first steps will be the addition of a Bootstrap 5 version (which has already been started as an offshoot project), since that's been one of the most important roadmap items for a while now.” Not to be outdone on acquisitions, Chris Lema tweets that LiquidWeb has acquired Iconic, makers of a suite of WooCommerce plugins. Ok, this one is one of the ones I've been waiting for. I'm so thrilled to welcome @iconicwp to the @liquidweb / @stellarwp family.https://t.co/04Lmjw9oe8— Chris Lema (@chrislema) June 2, 2021 “With Liquid Web backing us up, we'll have more fuel to add to our fire. Our existing team is sticking around and so is our customer-focused ethos. “ WordPress tur

In today’s episode, Joe and Christie talk with Brad Touesnard, Founder and CEO of Delicious Brains Inc and SpinupWP. As founder of Delicious Brains Inc, Brad has worn many hats. He now spends most of his time managing the product teams and growing the business. Before starting this company, Brad was a freelance web developer, specializing in front-end development.   Joe, Christie, and Brad discuss the challenges of finding good people when competition for remote job posting is high, what it’s like for entry level people in companies with limited resources, traditional and unconventional hiring process, and making dependable employees stay.   Tune in and learn about the best hiring practices in the open source environment.   Episode Resources Delicious Brains - “We make super awesome products for WordPress.” SpinupWP - Your Own Extremely Fast WordPress Server Brad is on Twitter Leave an iTunes review or binge watch past episodes Send questions to yo@wpmrr.com for the next Q&A pod Visit the WPMRR website Tweet Joe Tweet Christie   What to Listen For: 00:00 Intro 00:35 Let’s welcome Brad Touesnard of Delicious Brains Inc 02:24 Rebranding concepts for different company products 07:12 How's 2020 job hiring been for you? 10:12 Challenges competing with more remote companies in finding new hires 17:00 On people switching careers and learning new skill sets 22:55 Hiring entry level person with limited resources 25:16 Vetting candidates before going through a trial project 30:27 Finding the right people is super difficult 32:36 Keeping people for years 37:31 Promotion and position changes 40:22 Active recruitment won’t go away

Welcome to Delicious Brain Waves, the first ever podcast episode from Delicious Brains. This is the start of a semi-regular podcast where talk about all things development, coding, and WordPress. Brad Touesnard is the host and each week he chats to a member of the team. This week he talks to Pete Tasker, lead developer of WP Migrate, about rebuilding the WP Migrate UI in React, what he's learnt, and the challenges he's faced. Show Notes: Sam Selikoff on React How to Create Custom WordPress Editor Blocks in 2020

Welcome to Delicious Brain Waves, the first ever podcast episode from Delicious Brains. This is the start of a semi-regular podcast where talk about all things development, coding, and WordPress. Brad Touesnard is the host and each week he chats to a member of the team. This week he talks to Pete Tasker, lead developer of WP Migrate DB Pro, about rebuilding the WP Migrate DB Pro UI in React, what he's learnt, and the challenges he's faced. Show Notes: Sam Selikoff on React How to Create Custom WordPress Editor Blocks in 2020

We discuss creating mastermind retreats and building WordPress tools for developers with Brad Touesnard the founder and CEO at Delicious Brains in this LMScast hosted by Chris Badgett of LifterLMS. In addition to being the founder of Delicious Brains, Brad is the creator of a mastermind ski retreat called Big Snow Tiny Conf, and he shares how he built his mastermind program and how that has evolved. Many entrepreneurs working online are located in remote areas where there are not many local events happening related to tech, or even more specifically WordPress or web development. In many large cities there … Creating Mastermind Retreats and Building WordPress Tools for Developers with Brad Touesnard the Founder and CEO at Delicious Brains Read More » The post Creating Mastermind Retreats and Building WordPress Tools for Developers with Brad Touesnard the Founder and CEO at Delicious Brains appeared first on LMScast - LifterLMS Podcast.

Pricing is tough! Too high and you might upset current customers and push away new ones. Too low and you might be cutting your MRR short. In this episode our best pricing experts will show you a few of their tips, tricks, and mistakes to learn from. Listen to the full episodes below: E11 – An Ewok on experimenting with pricing (Brad Touesnard, Delicious Brains) E73 – Chewbacca’s unique approach to growth (Corey Haines, Baremetrics) E36 – Éowyn on productizing eCommerce email automation (Beka Rice, SkyVerge/Jilt)

We kick off 2020 learning about Brad's products and how they play a major role in the WooCommerce space. Brad also shares his own experiences with WooCommerce, having run it on their site since the inception of Delicious Brains.

We kick off 2020 learning about Brad's products and how they play a major role in the WooCommerce space. Brad also shares his own experiences with WooCommerce, having run it on their site since the inception of Delicious Brains.

In this episode of Syntax, Scott and Wes talk with Brad Touesnard of Delicious Brains about migrating, deploying, and hosting WordPress. Netlify - Sponsor Netlify is the best way to deploy and host a front-end website. All the features developers need right out of the box: Global CDN, Continuous Deployment, one click HTTPS and more. Hit up netlify.com/syntax for more info. Hasura - Sponsor Hasura is an open-source GraphQL engine that helps you instantly setup a scalable and realtime GraphQL backend. Hasura makes your team super productive by dynamically composing a schema backed by databases and services that you can securely query from frontend clients. Get started at hasura.io to try it out in 30 seconds! Show Notes 3:50 - Why did start Delicious Brains? 5:25 - What plugins does Delicious Brains make? 11:40 - Migrating WordPress 16:50 - Migrating databases 24:20 - How do you do version control with WordPress? 37:06 - What’s the easiest way to deploy and host WordPress? 40:23 - What are some examples of managed WordPress hosts? 46:58 - What does your deployment process look like from beginning to end? 50:22 - Thoughts on headless WordPress 53:12 - Is serverless WordPress a thing? Links Delicious Brains WP Migrate DB Pro WP Offload Media WP Offload SES SpinupWP Heroku Now.sh WP Engine Flywheel Advanced Custom Fields Composer WP Packagist WordPress.org React Laravel Pagely Kinsta GoDaddy WordPress.com SiteFround Buddy Digital Ocean Laravel Forge npm Codeship Gatsby Laravel Vapor Installing via Composer WordPress deployment workflow Managing your WordPress site with Git and Composer ××× SIIIIICK ××× PIIIICKS ××× Brad: Teppanyaki Grill Scott: Succession and The Righteous Gemstones Wes: Magnatiles Shameless Plugs Brad: All Products Scott: Svelte For Beginners - Sign up for the year and save 25%! Wes: All Courses - Use the coupon code ‘Syntax’ for $10 off! Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets

This is a little bit different. Today we talk to Brad Touesnard from Delicious Brains about Spinup WP their new service which aims to make it trivially simple to get your WordPress website up and running on a cloud hosting provider - in fact just about anywhere. You login to their platform, fill out a few form fields and then go and grab a coffee. By the time that you're done your WordPress optimised server will be ready and just waiting to get WordPress installed on it. This all sounds so simple, but there is a very large amount of heavy lifting going on in the background, heavy lifting that you'd have to learn and do your self. If you've ever wanted to install WordPress on a cloud provider, then check this podcast out...

This is a little bit different. Today we talk to Brad Touesnard from Delicious Brains about Spinup WP their new service which aims to make it trivially simple to get your WordPress website up and running on a cloud hosting provider - in fact just about anywhere. You login to their platform, fill out a few form fields and then go and grab a coffee. By the time that you're done your WordPress optimised server will be ready and just waiting to get WordPress installed on it. This all sounds so simple, but there is a very large amount of heavy lifting going on in the background, heavy lifting that you'd have to learn and do your self. If you've ever wanted to install WordPress on a cloud provider, then check this podcast out...

Show Description****************We're talking WordPress databases and WordPress hosting on this chat with Brad Touesnard. What's page caching vs object caching? How should you move a database from local to dev to production? And what should be in your repo for WordPress? Listen on Website →Links***** WP Migrate DB Pro SpinUpWP Local by Flywheel Laravel Valet […]

Brad Touesnard founded Delicious Brains, makers of WP Migrate DB and SpinupWP. I love asking about failures of successful people, and Brad and I got into what he did before Migrate DB was a profitable enterprise. I first heard Brad's name from his product WP App Store, which tried to be a marketplace inside of a WordPress plugin. It failed for a number of reasons, including the fact that starting a marketplace is really hard. What I never knew before is that he took on investment money for the project, and when it failed he decided to pivot their investment into Delicious Brains. That meant that those investors in WP App Store now owned shares in Delicious Brains, and he eventually bought out all but one. Brad created WP Migrate DB because he had trouble migrating client sites while working at an agency. He was scratching his own itch, and he didn't really think much of it. The product gained lots of installs, and he eventually released a pro version. In the podcast we also talk about Mergebot, a product that his team worked on for 2 years and killed before launch due to insurmountable technical issues. I love Brad's philosophy of working on products he thinks are cool, and scratching his own itch. SpinupWP came out of this, and I think it will be a success. We discussed funded startups vs. lifestyle businesses, 32 hour work weeks, selling your company, and more. Enjoy!

Brad Touesnard is a well known developer in the WordPress community, and CEO and Founder of Delicious Brains, a company that makes fantastic WordPress products. You might know them best from WP Migrate DB Pro, but they do lots more! Brad tells us all about their new product, SpinupWP, why they decided to solve this […] The post Brad Touesnard and SpinupWP appeared first on How I Built It.

Matt Medeiros continues Season 8 with the roundtable format asking the question is there change in the WordPress ecosystem?  John Turner and Phil Derksen are the special guests that share what significant changes they have made in their careers and what they see in the  WordPress ecosystem. Listen to this episode: Matt Report - A WordPress podcast for digital business owners Why exiting solopreneurship is the right move Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:47:53 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:47:53 John Turner joined Awesome Motive through their customer accelerator portal to help his company grow. Syed Balkhi, Awesome Motive's owner,  suggested that John join the company as a partner since his product and strategy aligned with Awesome Motive. (3:10) Phil Derksen recently joined Sandhills Development LLC after running a one-man shop company called WP Simple Pay, which is a stripe payment and subscription program.  Sandhills Development, LLC  has a whole suite of products that was founded by Pippin Williamson. (4:20) What you will learn in this Episode: Startups in the WordPress economy were easy to start as a fully bootstrapped business. It can be a roller coaster ride of going solo and joining a company, then trying to go solo again. (6:48) John – Worked for 6 or 7 years and did not feel like he was continually growing. When the opportunity became available with Syed and Awesome Motive John decided to give it a try and take the growth to the next level. It was difficult where the uncertainty and change is concerned, but he is excited to be a part of the company.  (7:48) Phil – Phil had many happy customers with his product and support. Although he had a level of comfort with his company, he did not feel like he could release the features that customers were requesting. For example, EDD could offer many things that his product couldn't do. Phil had one product to focus on, but it was distracting to jump from being a developer, then marketing and support. It is exciting to work with a team and see the growth of the products. (11:11) Product Growth – Marketing or the Product Alone? Phil – Product features and planning for the future is critical. Then the focus needs to change to marketing to get the word out to the customers. (11:59) John– Marketing is the most important focus and the lesson to learn. You can have an awesome product, but you need to have the time and focus on marketing. (12:23) Matt – For people to scale their business they need to market their product successfully and make more money. It takes a lot of time and money to do marketing correctly.  (13:41) Marketing John – There is no magic bullet when it comes to marketing. When you find out what is working you need to concentrate on it. When your business is small, you don't have a lot of money to spend on marketing. You need to focus on one or two channels (like Facebook and Content Marketing) and focus on what is working for you. It could take awhile. (15:19) Phil – Phil has recently spent money and time on content marketing. Finding what works and knowing that changes over time are important. It is tough to get noticed with new plugins or themes on WordPress.org. Sandhills Development has a marketing team that reaches out and promotes products. (17:19) Matt – Some businesses try a blanket approach with marketing and cover too much. The person in the WordPress Community that is doing marketing well seems to be Brad Touesnard from Delicious Brains. His company does a great job with their brand and content marketing. Pagely is another company that does a great job with their quality and material. Phil: Chris Badgett at LifterLMS does a great job with content marketing and his podcast concentrating around learning systems. John: LifterLMS has very focused content with their brand and audience. The material has intent. Content Marketing Focus: Matt – Content Marketing is very expensive and very hard to do as a business owner. If you are preparing webinars and podcasts, it takes a lot of time when launching a podcast. It can be hard to produce quality content consistently. (19:54) John – To test the market in the WordPress space getting on WordPress.org is the best place to start and get some eyes on your product. It is essential to focus on the product name and reviews. You need to start somewhere and then figure out how to rank it. (21:03) Phil  – Some people go to the content route first without a free version of their product. Phil likes the podcast/YouTube style. Joe Howard has started the WPMRR Podcast and focuses on monthly revenue. When you find something that is working, you can double down on it.  While you are adjusting your approach, you should be concentrating on your email list. (22:09) John – Many niches are very competitive in the WordPress space. You need to build up the business and take baby steps slowly. It is not easy. (22:53) Matt – There are two sides to this. You can try to rank in WordPress. org. But as competition starts to grow, some new business owners find they start too late with the ideas for marketing. One great idea is to leverage customer stories with a podcast and repurpose the content.  (24:21) Forecasting the Future of WordPress: Matt – WordPress is becoming more competitive, and pricing in the marketing is still a challenge.  How is pricing changing in the WordPress space? (26:07) John – Many themes and plugins have gone to automatic subscription. Many customers are renewing without a discount in subsequent years (especially with hosting or SaaS products) (26:46) Phil – Larger companies can adapt to charge more because they have a reputation and support behind the product. The customer can count on them with staying power. (28:04) Matt – Prices in the space are tiered for support for products. Customers seem to value the product and as an end user, they see the value. (28:50) John  – Customers are buying the products and making money. There was a positive response from his customers with his joining a larger company. Phil – There were no complaints coming from customers when features were released and annual subscriptions were occurring. SaaS products seem to do this annually. Phil got a great response from his customers when he joined Sandhills Development. They were excited with the partnership and the solutions that can be offered. (30:32) Balancing User Requests and Feedback: John:  He would produce a yearly survey to stay on pace with his customers including the feedback that he received over the year. Every feature that you include will be a support burden down the line. (33:16) Phil – Sent out a survey as well as tracking support requests that looked like new features. Phil collected responses all year and weighed those requests with what it would take to develop and support. Phil was very cautious about adding features while trying to not take any feature away. (33:59) Monetization with Gutenberg and WordPress 5.0 John – Waiting to see what happens after the release. There seems to be a lot of opinions about what will happen with the newest release. (35:47) Phil – Is expecting support to be overwhelmed after the release. Documents and videos will help people with the release. WP Simple Pay will not be that impacted. The page builder and themes could be impacted but uncertain by how much and in what way. (36:36) Matt – There are a lot of folks jumping into the opportunity around Gutenberg with an opportunity to sell to customers. The release seems to be a way to create a SaaS around WordPress.org. With Jetpack enabled you will be able to remind the customer about what is coming and create upsells. (38:45) To Keep in Touch: John Turner: Hooked on Products Podcast Twitter – @johnturner seedprod.com Phil Derksen: Twitter – @philderksen Phil Derksen   Episode Resources: Awesome Motive MemberPress Formidable Forms Syed Balkhi Sandhills Development, LLC EDD Affiliate WP Restrict Content Pro Sugar Calendar Delicious Brains Pagely LifterLMS LMSCast WPMRR Jetpack To Stay in Touch: Watch the panel discussion on Matt's YouTube channel. To stay connected with the Matt Report, head on over to mattreport.com/subscribe. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. ★ Support this podcast ★

Yaa-yaah!—"Greetings!" (in Ewokese)   Nom, nom, nom… delicious brains aren’t just for zombies. In today’s episode, an Ewok named Brad Touesnard of Delicious Brains spills the gray matter on all things pricing and how scratching your own itch can be a great starting point when you’re new to business. We also talk about how honesty is the best policy when it comes to raising existing prices. You don’t want to miss this!

On today's episode, Corry Maass and Sam Brodie are talking with Brad Touesnard. Brad is an entrepreneur, developer, and designer living in Nova Scotia, Canada. Brad runs a successful business called Delicious Brains which is known for two popular products called WP Migrate Pro and WP Offload S3. Brad discusses his approach to SaaS  (Software as a Service) and the challenges of getting users to participate in a beta release and provide productive feedback during testing. Matt Report - A WordPress podcast for digital business owners S5B: E7: Brad Touesnard from Delicious Brains Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:48:18 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:48:18 Guest: Brad Touesnard is the founder of Delicious Brains Inc. Brad wears many hats; from coding and design to marketing and partnerships. Before starting Delicious Brains, Brad was a busy freelance web developer, specializing in front-end development. Brad also has a podcast which he co-hosts with Pippin Williamson called Apply Filters which is dedicated to WordPress development. What you will learn from this episode: Delicious Brains has two successful products Migrate DB Pro and WP Offload S3 Delicious Brains has now grown to eight full-time employees and is working on a new SaaS effort called MergeBot. (4:27)  There is always the problem of how do you merge database changes from the local site to the live database? (7:30) When merging data in a database, most people keep track of all changes made and differences from the local to the live database. All these changes become the deployment list. (8:28) Developers have been asking for about four years for a way to merge local and live databases for their web customers.(9:50) Mergebot launched early and was created from requests made to the Delicious Brains support channels to address database changes between local and live databases. It is now in an open beta with a limited amount of seats. (11:03) The modifications that are made to Mergebot are prioritized through the support channel and then added to the beta to address the amount of pain that the customer is experiencing. (13:00) The limitation to Mergebot that needs to be addressed is the 1000 query limit and the multisite restriction. (16:46) Building a SaaS (Software as a Service): There is hype around SaaS right now. (13:48) SaaS is a good fit for Mergebot because it provides a platform for collaboration for changes between users. (14:11) Changes to the database can be streamed to the cloud application where conflicts can be addressed. (15:00) Merging data is CPU intensive. (16:22) When selling products SaaS is a safer business model allowing you to get more money up front than you can from a WordPress plugin. (18:23) SaaS applications are often being offered with annual plans. This helps with having the cash needed for marketing your product up front. If customers do not renew the subscription, they will not have access to the software. (19:33) As more and more businesses are moving to SaaS you will see more sign-ups for annual subscriptions. (20:36) Starting a business from scratch without an existing customer base is difficult. (24:43) Marketing Validation when consideration SaaS for Mergebot: The Mergebot launch relied on the current customer base of Migrate DB Pro. (28:38) When you are launching something new you are constantly making assumptions. (31:00) The beta of Mergebot is a charged service. You want the active participation of early adopters and have their commitment. (32:33) When you purchase Mergebot's beta product, you also get invited to the Slack channel. This allows you to see what users are struggling with and to provide support when needed. (35:37) You can easily cancel the beta product if it is not what you anticipated. The first phase of the Mergebot beta was a “private” beta where the onboarding process was reviewed with clients. (37:00) Mergebot will do another round of feedback from customers before marketing a product launch. (43:44) EPISODE RESOURCES Delicious Brains Mergebot on WordPress.org Mergebot Hipchat Follow Brad: Brad on Twitter Brad's Website email: Brad@deliciousbrains.com If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. Sponsors: Pagely Gravity Forms ★ Support this podcast ★

On today’s episode, Corry Maass and Sam Brodie are talking with Brad Touesnard. Brad is an entrepreneur, developer, and designer living in Nova Scotia, Canada. Brad runs a successful business called Delicious Brains which is known for two popular products called WP Migrate Pro and WP Offload S3. Brad discusses his approach to SaaS  (Software as a Service) and the challenges of getting users to participate in a beta release and provide productive feedback during testing. (more…)

We're are having a “party” episode with some special guests today. We've got Dave Rodenbaugh, Craig Hewitt, and later on Brad Touesnard joining us. We are all involved with Big Snow Tiny Conf. Brian is head of the Vermont event, Dave is head of the West event (Colorado.) Craig is taking care of our European event in France. Today we talk about the conference and why we love it. [tweetthis]It's [Big Snow Tiny Conf] half retreat, half mastermind. -  Dave Rodenbaugh[/tweetthis] We also discuss living abroad and working remote and with remote teams. The startup world is going global and we want Big Snow Tiny Conf to reflect that. Here are today's topics: What is Big Snow Tiny Conf Big Snow Tiny Conf East Big Snow Tiny Conf West Big Snow Tiny Conf Europe Why the events are awesome! Jordan's meetup with his team Why traveling is a perk to the Bootstrapped lifestyle If you have an interest in Big Snow Tiny Conf tickets go on sale Oct. 10th. Remember these events are meant to be small so space is limited. Big Snow Tiny Confs East and West (Vermont and Colorado)  are scheduled for Feb. 6-9.  Big Snow Tiny Conf Europe (France) is scheduled for Jan. 16-19. [tweetthis]I think travel specifically is one of the big drivers of why I do this for a living. - Brian Casel[/tweetthis] Resources Mentioned Today: Big Snow Tiny Conf Bootstrapped Web Sponsor Indeed Prime - Get a $5,000 bonus when you get hired through Indeed Prime using Bootstrapped Web's link.   As always, thanks for tuning in. Head here to leave a  review in iTunes.

When your business is young and cash isn’t exactly pouring in, it’s tough to know when to take financial risks. Sometimes it’s a $40 risk on a plugin, sometimes it’s a $4,000 risk on hiring some help. But how do you make sure you’re taking the right risks? Being the owner/operator of your business means you will need take financial risks to grow, so the question is not “will I take risks”, but rather “how do I be smart about risks?” Join me on this episode with Brad Touesnard of Delicious Brains (if you don’t recognize his company, you’ll like recognize his flagship product: WP Migrate DB Pro). Brad started as an independent web developer and has grown into a full-on business-owner, supporting his career and the folks that work with him. We’ll talk about the evolution of freelancer to employer and hear Brad’s experience on taking risks to grow a busines

This week, Brad Touesnard joins us to discuss hiring developers, building and managing a distributed team, and more.

  Pippin Williamson is the man behind the fantastic plugins Restrict Content Pro, Easy Digital Downloads and Affiliate WP as well as teaching others in his plugin development courses at pippinsplugins.com and co-opting the Apply Filters podcast with Brad Touesnard - and he's only 25! The post Episode #46 Pippin Williamson from Pippin’s Plugins appeared first on WP Elevation.

  In Episode 11 of the WP Elevation podcast I spoke with Brad Touesnard from Delicious Brains, home of WP Migrate DB. Brad has been through the experience of launching the WP App Store, which included investment from Adii Pienaar at WooThemes and Carl Hancock at Gravity Forms. The WP App Store ultimately failed and Brad has lived to tell the tale. Brad presented recently at the Boston WordPress MeetUp about the evolution of his business and why his pricing model is the way it is. Brad has teamed up with Pippin Williamson and launched a podcast called Apply Filters which is aimed at WordPress developers. I tried to find a screenshot of Flippa.com from 2008 but the way back machine kept redirecting so I gave up. However you can see the screenshots on Brad’s blog. Brad is currently reading Judas Unchained: The Commonwealth Saga by Peter F Hamilton. You can reach out and thank Brad on his blog or on Twitter. Brad suggested I interview Jason Schuller who’s fame includes Press75 and more recently Dropplets and Leeflets. Keep your eyes on your inbox Jason. Hint: to enter the competition, leave a comment below telling us the #1 feature you’d like to see in WP Migrate DB Pro. The post Episode #11 – Brad Touesnard appeared first on WP Elevation.

What goes up must come down or in our case, what went down came back up?! You be the judge in my latest interview with Brad Touesnard of Delicious Brains and WP Migrate Pro plugin. Before Brad was helping you migrate WordPress databases, he had visions of bringing an app store like experience to WordPress. It's what he described as a failure to which has brought him new sucess. Perhaps the idea was too early for it's time? You be the judge in Episode 46! Interview with Brad Touesnard of WP Migrate Pro Listen to the audio & subscribe on iTunes Matt Report - A WordPress podcast for digital business owners Episode 46: The benefits of failure Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window The journey of success and failure Sound familiar? That's right, it's the intro of the podcast. Brad knows this all too well, but it's something that has brought him on to new roads in the WordPress marketplace. Without the failure of his first product, he wouldn't have made the pivot to his new widely popular product WP Migrate Pro. Something new to my cache of interviewees? The angel funding and advisory role Carl Hancock of Gravity Forms along with Adii Pienaar of WooThemes play to the success of Delicious Brains. We chat about how they got invovled and how that experience has shaped Brad's role from developer to entrepreneur. Methodical success Our favorite part of the show is when we get into the nitty gritty and how-to of launching the product. Brad shares his secrets for capturing leads, marketing and determining price. If you follow WordPress news, you know there's a healthy debate going on about sustainable WordPress businesses and we'll chat about that with our hero today. Random fact, Brad spent hours on crafting an e-mail that was no longer than a couple of tweets put together. Learn why he did that and if it was worth it in this episode. Outro music: http://www.jamendo.com/en/track/1120/jaoranary ★ Support this podcast ★

What goes up must come down or in our case, what went down came back up?! You be the judge in my latest interview with Brad Touesnard of Delicious Brains and WP Migrate Pro plugin. Before Brad was helping you migrate WordPress databases, he had visions of bringing an app store like experience to WordPress. It’s what he described as a failure to which has brought him new sucess. Perhaps the idea was too early for it’s time? You be the judge in Episode 46! (more…)

Listen to the interview with Brad Touesnard as we discuss the WP App Store. Brad is crushing it with a great idea to make it easier to add themes and plugins to WordPress!