Podcasts about easy digital downloads

Síguenos en: Nos encantaría poder dejar atrás toda la polémica de Matt y WPEngine, pero la cosa se complica cuando nos tocan a nuestro queridísimo Advanced Secure Custom Fields

Síguenos en: Hoy comentamos la reunión de Media Corps donde Josepha explicó los objetivos de WordPress a medio plazo ¿Qué tal la semana? Semana esther Semana corta con todavía mucho trabajo de clientes Empezando horarios habituales Warning persistentes de Oxygen Semana Nahuai Avances en la nueva identidad visual de OsomPress. Movidas con Easy Digital Downloads, cambios en plantillas, cambios de método de pago (Card Elements se deprecará y hay que migrar a Payment Elements). Meetup de Terrassa, petit comité pero buen feedback. Trasteando con la API REST y sacando mucho provecho a los tutoriales de Código Genesis. Usando el bloque de consulta para mostrar las entradas “hijo” de un Custom Post Type. Ideal para cursos/lecciones. Pensando cómo sacarle partido para crear una plantilla de CPT para un tema de bloques. Contenido Nahuai Tema de la semana: Reunión de Media Corps donde Josepha explicó los objetivos de WordPress a medio plazo. Poniendo en orden las 11 ideas que Matt compartió. A lo cual le dedicamos un episodio anterior: https://freelandev.com/podcast/268-ideas-para-conseguir-que-wordpress-sea-sostenible-en-el-tiempo/ Fue, en parte, una actualización de lo propuesto en el post de grandes objetivos para WordPress de inicios de 2024. Unificar el diseño (actualizar el wp admin…) Dar soporte a la comunidad -> obtener mejor feedback de las personas que van a eventos Data liberation -> facilitar la migración de datos (usando WP Playground) Push para que se usen más los blueprints en los plugins (solo 12 de los 100 plugins más populares lo usan). Playground-based Wiki Se está priorizando el rediseño de admin frente a la colaboración en tiempo real Respecto a GatherPress se está esperando a que se retomen un poco más los eventos en persona y que el software ofrezca todo lo necesario Pregunté si hay intención de crear un onboarding para temas de bloques y la importancia de ofrecer una buena primera experiencia. Algunos patrocinadores han comentado que están recibiendo la misma gente en distintas WordPress. Cambios en la Cyber Resillience Act (CRA) con respecto a proyectos de código abierto que hace más fácil que WordPress cumpla con la misma. Aquí el resumen de la sesión: https://make.wordpress.org/media-corps/2024/09/13/recap-of-the-mid-term-goals-for-wordpress-briefing/ Novedades Se lanzó la versión 6.6.2 de WordPress Que soluciona 15 errores del núcleo y 11 del editor de bloques y también soluciona problemas de especificidad de CSS. https://wordpress.org/news/2024/09/wordpress-6-6-2-maintenance-release/ Se ha publicado un artículo resumiendo las contribuciones a WordPress de algunos grupos dentro del marco de los “health dashboards” (paneles de salud): https://make.wordpress.org/project/2024/09/12/wordpress-contribution-health-dashboards-an-experiment/ Tip de la semana Fränk Klein: Answering your common questions about theme.json V3 Menciones Flavia nos comenta, contestando un comentario de Esther, que suele anular eventos con las herramientas de desarrollador de Firefox. Me gustó mucho el concepto de antiproductividad que compartió Bosco en su última newsletter. Comentario de Elías Gómez: Y no funcionaba la query de conciertos con el meta_compare de NOT EXISTS? Me extraña que no se pueda filtrar por un valor que no existe

In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex's roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS

Síguenos en: Cuanto más plugins y themes tenemos desarrollados, más tiempo nos lleva revisar que todo sigue funcionando correctamente con las nuevas versiones de WordPress. En este caso, la 6.6 nos ha dado más trabajo en themes que en plugins, pero aún así hemos tenido tiempo de otras cosas. ¿Qué tal la semana? Semana esther Correcciones UN para WP 6.6 y testeo plugins Revisiones de mantenimiento: Versión PHP Accesos (FTP / Panel) Plugins desactivados Facturación Semana Nahuai Follow-up de las licencias de Easy Digital Downloads. Caso curioso con un zap que integra Stripe con Factura Directa (mecanismo de seguridad para evitar zaps duplicados). Crear una variación de bloque de grupo no es tan sencillo. El jaleo que monta la gente con los emails al darse de alta en servicios.

Síguenos en: Hoy además de nuestros poltergueist, dilemas de creadores de themes y novedades varias, traemos un par de conceptos de marketing para que luego no se diga que solo hablamos de block bindigns…. ¿Qué tal la semana? Semana esther Poltergueist usuarios admin desaparecidos PHP 5.6!!! Incidencias WPML Semana Nahuai Probando los temas de bloques con WordPress 6.6. Un buen jaleo el cambio en las variaciones de estilos. Investigando maneras de usar SVG y que se puedan modificar mediante CSS (ideal para la consistencia de las variaciones de estilos). Parece que usar mask-image y background-color puede ser la mejor opción. Revelación el viernes al última hora. Duda entre usar SVGs inline o desde fichero. ChatGPT, varias de cal y una de arena (o al revés). Probando un nuevo flujo de trabajo para actualizar temas usando WordPress Playground y de paso descubriendo cosas de gestión de Github. Pensando muy fuerte como aplicar nuevas "ideas fantásticas" en una web de membresías veterana. Gestionando una movida de (no) activación de licencias con Easy Digital Downloads. Encontrando la mejor manera para el cliente pueda restringir contenido de forma sencilla, para una nueva web (variación de bloque vs render_block_data). Probando los block bindings en WordPress 6.6. Cruzando mensajes con Carlos Bravo. Contenido Nahuai Un nuevo tutorial en Código Genesis: Mostrar el enlace a la política de privacidad mediante un bloque de WordPress Tip de la semana

This episode dives into the world of Average Order Value (AOV) and explores effective strategies to increase it within your online store. AOV represents the average amount a customer spends per transaction and significantly impacts your bottom line.Understanding AOV:AOV is a metric calculated by dividing your total revenue by the number of orders over a specific period.It provides valuable insights into your pricing strategy, marketing efforts, and product selection.A healthy AOV indicates customers are purchasing more or spending more per purchase.Actionable Tips to Increase AOV:Track Your AOV: Utilize plugins like Easy Digital Downloads or WooCommerce to monitor your AOV and gain data-driven insights.Optimize Pricing: Conduct tests to find the ideal pricing sweet spot that covers your costs and remains attractive to customers. Consider perceived product value when adjusting prices.Offer Product Bundles: Create bundles of complementary products to incentivize purchases and provide additional value to customers.Provide Payment Plans: Break down expensive products into smaller installments to make them more accessible and encourage larger upfront purchases.Streamline Checkout: Ensure a smooth and fast checkout process to minimize cart abandonment and potentially increase impulse purchases.Upsells and Cross-sells: Strategically suggest add-on products or related items during checkout to entice customers to spend more.Promote High-Margin Products: Highlight your most profitable products to increase revenue without necessarily requiring additional sales.Strategic Coupons: Offer targeted incentives, like free shipping when exceeding a specific cart total, to nudge customers towards adding more items.Prioritize User Experience: A user-friendly and intuitive shopping journey fosters trust and satisfaction, potentially leading to increased spending.Create Urgency with FOMO (Fear of Missing Out): Implement limited-time offers or flash sales to tap into customers' desire to avoid missing out and encourage impulsive purchases.Showcase Social Proof: Display product reviews and testimonials to build trust and credibility, potentially influencing customers to add more to their carts.Loyalty Programs: Reward repeat customers for exceeding a spending threshold to cultivate loyalty and encourage future business.Recover Abandoned Carts: Entice customers who abandon carts with incentives or reminders to complete their purchases.Test and Refine: Experiment with different strategies to discover what resonates with your target audience. Continuously adapt and innovate based on your findings.Conclusion:By thoughtfully implementing these strategies, you can increase your AOV, customer satisfaction, and overall revenue. Remember, this is an ongoing process that requires attention and adjustments. The effort invested will be rewarded with a significant boost to your bottom line.Additional Resources:Easy Digital Downloads: https://easydigitaldownloads.com/WooCommerce: https://woocommerce.com/If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

Síguenos en: Hay días que más valdría cerrar el ordenador y no leer el correo... eso o armase de paciencia y respirar hondo sabiendo que por lo menos tendrás el fin de semana para descansar...

Síguenos en: Si nos escuchas hace un tiempo ya sabrás que opinión tenemos sobre el uso de los carruseles, sliders y demás en la web, pero nunca está de más tener una forma ideal de hacérselo entender a un cliente. ¿Qué tal la semana? Semana esther Puliendo la variación de estilo oscura de Osom Business Revisando patrones y estilos Dakota Genesis theme Haciendo pruebas (sin éxito) de FacetWP con Visual Composer Re-maquetando cabecera tienda online con CSS Semana Nahuai Investigando un plugin que permita hacer content drip con Easy Digital Downloads y Recurring Payments. Tenían la página rota (les avisé, sin respuesta). Meetup de Terrassa hablando de como usar los sesgos cognitivos en un ecommerce. Investigando cómo definir una imagen destacada en un tema de bloques. Primera reunión para redefinir la identidad visual/corporativa de OsomPress. Preparando un nuevo plugin, Osom Youtube, para subir al repositorio de WordPress. Aprendiendo sobre la caché de los embeds (que se guarda en BBDD en la tabla de postmeta). Descubriendo cómo probar plugins del repo directamente en WordPress Playground Contenido Nahuai Un nuevo tutorial en Código Genesis: Contenido Celi A unos clientes habituales: «Carruseles os lo vamos a desaconsejar por activa y por pasiva hasta que os canséis y desistáis. Os cargan la página, despistan al lector, son molestos y poco efectivos». Novedades Automattic compra Beeper una herramienta que permite unificar distintas aplicaciones de mensajería: https://blog.beeper.com/2024/04/09/beeper-is-joining-automattic Actualización de seguridad de WordPress 6.5.2 WooCommerce recupera el dominio WooCommerce.com poco después de haber cambiado a woo.com Un tutorial para extender el soporte de los bloques creados con ACF: https://www.advancedcustomfields.com/resources/extending-acf-blocks-with-block-supports Ya se puede usar como fuente de Block Binding (v6.2.8) Una recopilación de las novedades que podrían llegar a WordPress 6.6: https://www.pootlepress.com/2024/04/whats-coming-in-wordpress-6-6 Ya tenemos programa de WordCamp Europe 2024: https://europe.wordcamp.org/2024/schedule Tip de la semana Un plugin de calendario muy sencillo que te permite mostrar cualquier CTP Menciones César nos dejó un comentario en Spotify

Síguenos en: Se supone que la programación son matemáticas y que 2+2 deberían ser 4, pero.... en desarrollo web nos llevamos muchas sorpresas y WordPress a veces es especialista en evitar que caigamos en la monotonía... para bien o para mal lo dejamos ya en criterio de cada uno. ¿Qué tal la semana? Semana esther Peleando con un plugin de carousel que en el nuevo theme no funcionaba Muchas peticiones de horas para cambios de diseño, contenido, maquetación landings… Gincana para recuperar un dominio que el email registrador ya no existe Tutorial estilos para bloque Details usando svg en css Semana Nahuai Juan María Arenas me avisa de un problema con OBV y empieza una investigación de narices en la que queda claro que la extensibilidad de bloques es cuanto menos mejorable. Ventajas de ser dos developers, que puedes compartir los problemas y desatascar cosas de código con nuevos ojos. Juan también nos recomienda, en lugar de añadir una nueva opción de “ocultar siempre”, hacer un entrada en el blog explicando cómo hacerlo. Easy Digital Downloads permite bannear emails desde la interfaz de usuario (ya no necesitas un snippet de código). Me paso por el nuevo podcast “La taza de Amadeu” en el que cuento mis movidas. Ojo con meter URLs de Google Drive en la versión gratuita de Download Monitor porque te puedes hacer un lock-in de narices sin darte cuenta. Gratamente sorprendido por el número de descargas de Osom Business (10% de instalaciones activas). Creando un placeholder de un formulario de contacto para usarlo en temas de bloques (y potencialmente en los child themes de Genesis). Contenido Nahuai 2 nuevos tutoriales en Código Genesis de los cuales destaca: Haciendo el esfuerzo de compartir fuera de nuestra burbuja: Novedades https://wordpress.org/news/2024/03/wordpress-6-5-release-candidate-1/ https://wptavern.com/gutenbergs-project-leadership-sits-down-with-new-outreach-team-to-discuss-problems-with-the-site-editor Tip de la semana https://wordpress.org/plugins/test-reports/ Menciones Flavia se pasa por los comentarios a compartir su experiencia con ChatGPT y un taller que dio al respecto.

I recently caught up with Pippin Williamson, who as many of you know was a prominent figure in the WordPress world for over a decade. He founded Sandhills Development and created popular plugins like Easy Digital Downloads before selling to Awesome Motive a couple years back. (Watch my previous interview on YouTube.)I was curious to hear what Pippin's been up to and also get his thoughts on the WordPress ecosystem since his exit. A few things stood out that I thought would interest you all:First off, Pippin was very clear that his reason for moving on from WordPress boiled down to prioritizing time with family. After so many years of plugin development, he felt burnt out from being on that relentless “hamster wheel” of building and maintaining products. He had zero regrets about leaving.When it came time to sell Sandhills Development, Pippin made finding the right steward for his team and products a top priority over price or other factors. He felt confident Awesome Motive was the best fit given their product focus. Although he does wish there had been less team turnover resulting from the acquisition.And while Pippin keeps a very casual eye on WordPress these days, he did note how interesting it was to return to using it purely as an end user rather than a developer. Even being removed for a couple years, he immediately noticed some of the lingering friction between core, plugins, and the overall user experience.Anyway, those were just a few WordPress-related nuggets I wanted to share. Let me know if you have any other thoughts or reflections on Pippin's time in our community!Visit Pippin's Brewery: Sandhills Brewing ★ Support this podcast ★

Artículo completo con los pasos para acelerar tu web: https://borjagiron.com/como-mejorar-velocidad-web/Muy buenas y bienvenido al podcast “SEO para Google”, soy Borja Girón y cada miércoles aprenderás todo lo necesario para salir en las primeras posiciones de Google y generar más visitas y ventas. Recuerda unirte a la Comunidad Emprendedores desde: https://borjagiron.com/comunidad y podrás acceder a las sesiones de Mastermind cada lunes conmigo y el resto de emprendedores, al podcast secreto, a los retos y las categorías dentro del grupo de Telegram sobre Instagram, RRSS, Finanzas, criptomonedas, salud, Inteligencia Artificial, marketing, podcasting, productividad y todo lo necesario para hacer crecer tu negocio.Y ahora sí…¿Estás preparado? ¿Estás preparada? ¡Comenzamos!Mi web iba lenta. Pensaba que era del servidor, migraciones o de mi plantilla. No.Mejor Hosting WordPress Hostinger: https://borjagiron.com/hostinger

Síguenos en: No nos cansamos de repetir el lujo que es poder adaptar el trabajo a tu forma de vida y no al revés, y hacerlo en remoto ayuda muchísimo, aunque no evita que aparezcan imprevistos y poltergeits durante nuestra ausencia. ¿Qué tal la semana? Semana esther Ventajas del trabajo en remoto Opciones desaparecidas en Gravity Forms Conflictos caché GF + Stripe Semana Nahuai Directo NED explicando el cierre de Discord. Actualizar la versión de la API de Stripe (2022-11-15) en varias web que usaban Restrict Content Pro. Creando variaciones de bloques Valorando el cambio a PayPal Payments Webempresa actualiza servidores y crea un poco de desconcierto. Incompatibilidad de Modern Events Calendar Lite con Easy Digital Downloads, no permite editar las suscripciones existentes ni crear nuevas. Terminando de pulir la estructura base del tema de bloques de OsomPress Follow-up sobre el vídeo molón de WordPress, me apareció en Linkedin: https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7082032593562423296 Contenido Nahuai 4 nuevos tutoriales en Código Genesis de los cuales destaca: Novedades WordCamp Madrid el 4 y 5 de noviembre. Ya están las llamadas a ponentes, voluntarios y patrocinadores abiertas.  https://wptavern.com/wordpress-6-3-beta-3-released-introduces-ui-changes-to-pattern-management La versión de WordPress 6.3 dejará de dar soporte a PHP 5.6 https://wptavern.com/wordpress-6-3-to-drop-support-for-php-5 Primeras pruebas de la Fase 3 de colaboración en tiempo real: https://make.wordpress.org/core/2023/07/03/real-time-collaboration/ https://wptavern.com/wordpress-plugin-review-team-adds-6-new-sponsored-volunteers-opens-applications The new members include David Pérez, Evan Herman, Francisco Torres, Luke Carbis, Marta Torre, and Paco Marchante. https://make.wordpress.org/core/2023/07/07/media-library/ Menciones Elías recomienda los episodios de la WordCamp Europe y de VS code (con Carlos Longarela) Lucas Bonomo comparte el episodio en el que hablamos con Joan Artés sobre trabajar en Automattic. Juan María Arenas nos incluyó en la lista de podcast que escucha habitualmente.

Síguenos en: No nos cansamos de repetir el lujo que es poder adaptar el trabajo a tu forma de vida y no al revés, y hacerlo en remoto ayuda muchísimo, aunque no evita que aparezcan imprevistos y poltergeits durante nuestra ausencia. ¿Qué tal la semana? Semana esther Ventajas del trabajo en remoto Opciones desaparecidas en Gravity Forms Conflictos caché GF + Stripe Semana Nahuai Directo NED explicando el cierre de Discord. Actualizar la versión de la API de Stripe (2022-11-15) en varias web que usaban Restrict Content Pro. Creando variaciones de bloques Valorando el cambio a PayPal Payments Webempresa actualiza servidores y crea un poco de desconcierto. Incompatibilidad de Modern Events Calendar Lite con Easy Digital Downloads, no permite editar las suscripciones existentes ni crear nuevas. Terminando de pulir la estructura base del tema de bloques de OsomPress Follow-up sobre el vídeo molón de WordPress, me apareció en Linkedin: https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7082032593562423296 Contenido Nahuai 4 nuevos tutoriales en Código Genesis de los cuales destaca: Novedades WordCamp Madrid el 4 y 5 de noviembre. Ya están las llamadas a ponentes, voluntarios y patrocinadores abiertas.  https://wptavern.com/wordpress-6-3-beta-3-released-introduces-ui-changes-to-pattern-management La versión de WordPress 6.3 dejará de dar soporte a PHP 5.6 https://wptavern.com/wordpress-6-3-to-drop-support-for-php-5 Primeras pruebas de la Fase 3 de colaboración en tiempo real: https://make.wordpress.org/core/2023/07/03/real-time-collaboration/ https://wptavern.com/wordpress-plugin-review-team-adds-6-new-sponsored-volunteers-opens-applications The new members include David Pérez, Evan Herman, Francisco Torres, Luke Carbis, Marta Torre, and Paco Marchante. https://make.wordpress.org/core/2023/07/07/media-library/ Menciones Elías recomienda los episodios de la WordCamp Europe y de VS code (con Carlos Longarela) Lucas Bonomo comparte el episodio en el que hablamos con Joan Artés sobre trabajar en Automattic. Juan María Arenas nos incluyó en la lista de podcast que escucha habitualmente.

Síguenos en: Cuando algo nos lleva más esfuerzo o tiempo del rendimiento que sacamos de ello, tanto nosotros como nuestros clientes o suscriptores, hay que saber soltar lastre y no aferrarse por no querer dar un paso atrás o por miedo a reconocer que no era buena idea o no ha funcionado. Es lo que nos ha pasado con la comunidad de Discord y los directos de la Alianza NED y que comentamos en el episodio. ¿Qué tal la semana? Semana esther Microcaidas de servidores Planes básicos (económicos) no aptos para ecommerce, academias… Errores Rank Math SEO + WPBakery Page Builder Semana Nahuai Follow-up, se puede desactivar Link desde la configuración de Stripe (Configuración > Métodos de pago > Easy Digital Downloads). Nos reunimos con David y decidimos cerrar el servidor de Discord. Lo explicamos en el siguiente y último directo de la NED Pro. Iba a proponerle a Elliot Condon que echara un ojo al nuevo issue que abrió Matías Ventura sobre el uso de los campos personalizado en bloques pero Carlos Bravo ya se lo había comentado. ???? Contenido Nahuai Novedades https://pontevedra.wordcamp.org/2023/llamada-a-ponentes/ https://wptavern.com/wordpress-confirms-8-pilot-events-to-launch-the-next-generation-of-wordcamps-in-2023. Han recibido 64 ideas de 59 organizadores distintos. https://wptavern.com/blocknotes-app-runs-wordpress-natively-on-ios-now-in-public-beta

Síguenos en: Cuando algo nos lleva más esfuerzo o tiempo del rendimiento que sacamos de ello, tanto nosotros como nuestros clientes o suscriptores, hay que saber soltar lastre y no aferrarse por no querer dar un paso atrás o por miedo a reconocer que no era buena idea o no ha funcionado. Es lo que nos ha pasado con la comunidad de Discord y los directos de la Alianza NED y que comentamos en el episodio. ¿Qué tal la semana? Semana esther Microcaidas de servidores Planes básicos (económicos) no aptos para ecommerce, academias… Errores Rank Math SEO + WPBakery Page Builder Semana Nahuai Follow-up, se puede desactivar Link desde la configuración de Stripe (Configuración > Métodos de pago > Easy Digital Downloads). Nos reunimos con David y decidimos cerrar el servidor de Discord. Lo explicamos en el siguiente y último directo de la NED Pro. Iba a proponerle a Elliot Condon que echara un ojo al nuevo issue que abrió Matías Ventura sobre el uso de los campos personalizado en bloques pero Carlos Bravo ya se lo había comentado. ???? Contenido Nahuai Novedades https://pontevedra.wordcamp.org/2023/llamada-a-ponentes/ https://wptavern.com/wordpress-confirms-8-pilot-events-to-launch-the-next-generation-of-wordcamps-in-2023. Han recibido 64 ideas de 59 organizadores distintos. https://wptavern.com/blocknotes-app-runs-wordpress-natively-on-ios-now-in-public-beta

In today's episode, I talk about how I implement location-based pricing for my courses, books, and workshops. Links Working with Hugo: https://gomakethings.com/series/hugo-and-static-site-generators/ Easy Digital Downloads: https://easydigitaldownloads.com/ Pricing Parity Plugin: https://github.com/cferdinandi/gmt-pricing-parity/ GeoLite 2: https://www.maxmind.com/en/home My various product sites: https://gomakethings.com/resources/ The PPP API: https://purchasing-power-parity.com/ Transcript →

Síguenos en: A medida que WordPress y otras herramientas evolucionan aparecen necesidades concretas de los clientes que podemos aprovechar para especializarnos o para ampliar nuestro catálogo de servicios. Migrar el contenido de una web desde un maquetador como Divi, Visual Composer o Elementor al editor de bloques puede ser un servicio muy solicitado los próximos meses y para el que no se necesitan conocimientos avanzados de código. ¿Qué tal la semana? Semana esther Variación bloque lista contenidos para listado cronológico, ordenado por campo personalizado y filtrando por taxonomía. (Ojo, QueryId no es único) Aplicación chat que bloquea scripts durante la carga OML - modificando para que trate los campos vacíos como fallo y no redireccione Errores random por Allinone SEO + Yoast Semana Nahuai Dando forma al donut Estudiando una propuesta de colaboración Investigando variaciones de bloques. Por ahora no se puede quitar el enlace del bloque de categorías porque no tiene el atributo is_Link. Primer suscriptor de OsomCode. Volviéndome loco para refactorizar el código de un tutorial (gracias Easy Digital Downloads 3.0! ) Ya es oficial: https://www.thegreenwebfoundation.org/news/introducing-our-green-web-fellows-2023-/ Reunión de la iniciativa de sostenibilidad de WordPress en Slack, donde seguimos puliendo el primer borrador de un handbook sobre sostenibilidad para WordCamps. Enviadas charlas a la WordCamp Barcelona 2023. Contenido Nahuai 2 nuevos tutoriales en Código Genesis de los cuales destaca: Tema de la semana: Migrar contenido de un constructor visual Profesionales que se especialicen en pasar de los distintos page builders (Elementos, Divi...) al editor de bloques Implementadores Diseñadores Asistentes virtuales (Celi lo ofrece como servicio) Preguntar si algún oyente se está especializando en eso Novedades https://wptavern.com/wordpress-6-2-openverse-integration-updated-to-upload-inserted-images https://wptavern.com/gutenberg-15-2-introduces-revisions-for-template-editing Tip de la semana Mostrar el html en el front pero en el editor mediante CSS: clase-bloque es la clase CSS de este tipo de bloque. Menciones Gracias a Miguel Ángel por inspirarnos el tema de la semana.

Síguenos en: A medida que WordPress y otras herramientas evolucionan aparecen necesidades concretas de los clientes que podemos aprovechar para especializarnos o para ampliar nuestro catálogo de servicios. Migrar el contenido de una web desde un maquetador como Divi, Visual Composer o Elementor al editor de bloques puede ser un servicio muy solicitado los próximos meses y para el que no se necesitan conocimientos avanzados de código. ¿Qué tal la semana? Semana esther Variación bloque lista contenidos para listado cronológico, ordenado por campo personalizado y filtrando por taxonomía. (Ojo, QueryId no es único) Aplicación chat que bloquea scripts durante la carga OML - modificando para que trate los campos vacíos como fallo y no redireccione Errores random por Allinone SEO + Yoast Semana Nahuai Dando forma al donut Estudiando una propuesta de colaboración Investigando variaciones de bloques. Por ahora no se puede quitar el enlace del bloque de categorías porque no tiene el atributo is_Link. Primer suscriptor de OsomCode. Volviéndome loco para refactorizar el código de un tutorial (gracias Easy Digital Downloads 3.0! ) Ya es oficial: https://www.thegreenwebfoundation.org/news/introducing-our-green-web-fellows-2023-/ Reunión de la iniciativa de sostenibilidad de WordPress en Slack, donde seguimos puliendo el primer borrador de un handbook sobre sostenibilidad para WordCamps. Enviadas charlas a la WordCamp Barcelona 2023. Contenido Nahuai 2 nuevos tutoriales en Código Genesis de los cuales destaca: Tema de la semana: Migrar contenido de un constructor visual Profesionales que se especialicen en pasar de los distintos page builders (Elementos, Divi...) al editor de bloques Implementadores Diseñadores Asistentes virtuales (Celi lo ofrece como servicio) Preguntar si algún oyente se está especializando en eso Novedades https://wptavern.com/wordpress-6-2-openverse-integration-updated-to-upload-inserted-images https://wptavern.com/gutenberg-15-2-introduces-revisions-for-template-editing Tip de la semana Mostrar el html en el front pero en el editor mediante CSS: clase-bloque es la clase CSS de este tipo de bloque. Menciones Gracias a Miguel Ángel por inspirarnos el tema de la semana.

3 ideas de negocio online que puedes crear en una mañana con TelegramMira: https://borjagiron.com/telegram1. Crea un grupo de Telegram privado sobre alguna temática: Dentro de los grupos puedes hacer sesiones con audio o vídeo, dar clases y compartir pantalla, responder dudas y dar soporte o crear temas o categorías para organizar el contenido2. Crea un podcast privado: Simplemente creas un canal y vas grabando los audios con el móvil. También puedes hacerlo en directo con el chat de voz o incluso usar la opción de videochat y luego subir el vídeo a Anchor.fm y hacerlo de pago también.3. Crea un canal de nicho con enlaces de afiliado: Por ejemplo con las ofertas Flash de libros de Amazon o promociones en videos juegos.Marketing de afiliados: https://borjagiron.com/que-es-marketing-afiliados/En los canales los usuarios no pueden escribir a no ser que dejes y sería solo a modo de respuesta de cada publicación.En los grupos todos pueden escribir.Para realizar el pago por suscripción puedes usar overgroups.com o hacerlo como yo hago en mi grupo de Telegram privado de pago con un único pago usando el plugin Easy Digital Downloads y mandando el link de acceso tras el pago.Posteriormente y de forma manual (aunque esto se puede hacer sin revisión si lo deseas) permito el acceso al usuario.Recomendaciones:Nicho que te guste, tengas conocimiento y haya oportunidadInteligencia ArtificialMetaversoPodcastsCriptosRelaciones personalesPsicologíaSi tienes comunidad dalo a conocer.Si no la tienes invierte en Facebook Ads, YouTube Ads, Spotify Ads…Si no tienes dinero crea la comunidad creando contenido.Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del Marketing Digital. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a mis cursos de Marketing Digital desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast Marketing Digital, nos escuchamos en el próximo episodio

3 ideas de negocio online que puedes crear en una mañana con TelegramMira: https://borjagiron.com/telegram1. Crea un grupo de Telegram privado sobre alguna temática: Dentro de los grupos puedes hacer sesiones con audio o vídeo, dar clases y compartir pantalla, responder dudas y dar soporte o crear temas o categorías para organizar el contenido2. Crea un podcast privado: Simplemente creas un canal y vas grabando los audios con el móvil. También puedes hacerlo en directo con el chat de voz o incluso usar la opción de videochat y luego subir el vídeo a Anchor.fm y hacerlo de pago también.3. Crea un canal de nicho con enlaces de afiliado: Por ejemplo con las ofertas Flash de libros de Amazon o promociones en videos juegos.Marketing de afiliados: https://borjagiron.com/que-es-marketing-afiliados/En los canales los usuarios no pueden escribir a no ser que dejes y sería solo a modo de respuesta de cada publicación.En los grupos todos pueden escribir.Para realizar el pago por suscripción puedes usar overgroups.com o hacerlo como yo hago en mi grupo de Telegram privado de pago con un único pago usando el plugin Easy Digital Downloads y mandando el link de acceso tras el pago.Posteriormente y de forma manual (aunque esto se puede hacer sin revisión si lo deseas) permito el acceso al usuario.Recomendaciones:Nicho que te guste, tengas conocimiento y haya oportunidadInteligencia ArtificialMetaversoPodcastsCriptosRelaciones personalesPsicologíaSi tienes comunidad dalo a conocer.Si no la tienes invierte en Facebook Ads, YouTube Ads, Spotify Ads…Si no tienes dinero crea la comunidad creando contenido.Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del Marketing Digital. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.Grupo Telegram: https://borjagiron.com/telegramTambién puedes acceder completamente gratis a mis cursos de Marketing Digital desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast Marketing Digital, nos escuchamos en el próximo episodio

Síguenos en: ¡Buenos días! Sentimos el clickbait pero valía la pena llamar vuestra atención para que escuchéis el episodio de hoy ;) ¿Qué tal la semana? Semana esther Conceptos de oferta: 2x1 vs. 50% Cliente fantasma Semana Nahuai Gran soporte de Easy Digital Downloads al preguntar por un hook que no estaba en la documentación (edd_recurring_reactivate_{$gateway}_subscription) Soporte Profile Bulder regulinchi Discrepancia entre las páginas indexadas en GSC y búsqueda «site:» https://support.google.com/webmasters/thread/176161654/why-difference-in-indexed-pages-sitemap-vs-site-search-vs-search-console?hl=en "the 'site:' search, the 'total' is very much an estimate" Preparando y enviando la propuesta para la fellowship de The Green Web Foundation. Reuniones de la iniciativa sostenibilidad de WordPress probando los plugins WPSustainable y GreenerWP Participa en adopta mi mente otro año más. *la creatividad no es cosa mía ni refleja (necesariamente) la realidad de la consultoría. Contenido Nahuai 3 nuevos tutoriales en Código Genesis de los cuales destaca: Mostrar un botón para reactivar una suscripción de Easy Digital Downloads ¡888 tutoriales en Código Genesis! ???? Novedades Nuevo colectivo de WordPress sin ánimo de lucro: WP Community Collective. https://wptavern.com/the-wp-community-collective-launches-nonprofit-to-fund-individual-contributors-and-community-based-initiatives Meetup Barcelona de este viernes en el que Nora y Nahuai hablarán sobre sostenibilidad web https://www.meetup.com/es-ES/wordpressbcn/events/290038133/ Tip de la semana https://podcasters-contact.apple.com/promo-request Menciones Ángel comenta que el tip de la semana, para detectar las Google Fonts que se cargan, le fue como anillo al dedo. El utiliza el plugin el tip de la semana te fuera como anillo al dedo. Nahuai suele descargar la(s) fuente(s) en formato woff2 (usando otro de los tips de la semana) y la añado al tema para que se cargue desde el mismo (en lugar de los servidores de Google). Aunque tiene pendiente usar esta herramienta que está en Github que también comenté en otro episodio. Elías comenta que no le queda claro porqué comento que usar bloques es mejor que Elementor de cara a pasar a un tema de bloques. Nahuai matiza que la ventaja no iba tanto porque Elementor no funcione con temas de bloques sino porque si mantienes el «lenguaje nativo» de WordPress el esfuerzo invertido tiene más recorrido en el tiempo (future proof).

Síguenos en: ¡Buenos días! Sentimos el clickbait pero valía la pena llamar vuestra atención para que escuchéis el episodio de hoy ;) ¿Qué tal la semana? Semana esther Conceptos de oferta: 2x1 vs. 50% Cliente fantasma Semana Nahuai Gran soporte de Easy Digital Downloads al preguntar por un hook que no estaba en la documentación (edd_recurring_reactivate_{$gateway}_subscription) Soporte Profile Bulder regulinchi Discrepancia entre las páginas indexadas en GSC y búsqueda «site:» https://support.google.com/webmasters/thread/176161654/why-difference-in-indexed-pages-sitemap-vs-site-search-vs-search-console?hl=en "the 'site:' search, the 'total' is very much an estimate" Preparando y enviando la propuesta para la fellowship de The Green Web Foundation. Reuniones de la iniciativa sostenibilidad de WordPress probando los plugins WPSustainable y GreenerWP Participa en adopta mi mente otro año más. *la creatividad no es cosa mía ni refleja (necesariamente) la realidad de la consultoría. Contenido Nahuai 3 nuevos tutoriales en Código Genesis de los cuales destaca: Mostrar un botón para reactivar una suscripción de Easy Digital Downloads ¡888 tutoriales en Código Genesis!

Síguenos en: No es nuestra intención esta semana hacer una review exhaustiva de la pasada WordCamp Valencia, pero habiendo estado Nahuai allí, ¿cómo no íbamos a comentarla? Pero antes, como siempre... ¿Qué tal la semana? Semana esther Opciones de plugins que ya no tenemos guardadas en base de datos (The Events Calendar / Tickets Events) -> buen soporte. Semana Nahuai Ya está disponible Dakota Digital: https://demo.osompress.com/dakota-digital/ Actualización de Uprising y Karma para la versión 3.1 de Easy Digital Downloads que incorpora los bloques. 3 temas con un Starter Theme optimizado para Easy Digital Downloads. Buena experiencia con el soporte de RCP. Expediente X de un snippet que da error en una instalación pero no en local. Me invitan al canal de Youtube de NordicWire.  Este martes Meetup Terrassa donde Celi hablará del uso de bloques a nivel usuario. Contenido Nahuai 3 nuevos tutoriales en Código Genesis de los cuales destaca: Tema de la semana: Un breve repaso sobre la WordCamp Valencia del pasado fin de semana. Menciones Marta comenta que en The Green Web Foundation no están todos los hosting que utilizan energías renovables, los que suelen estar son los grandes, pero los hosting más pequeños no. Recomienda escribirles para que se añadan en la base de datos de TGWF. https://martatorre.dev/proceso-conseguir-certificado-green-hosting/ Y también pediría: – Acceso a SSH. – Que el CPD esté lo más cerca de tu público.

Síguenos en: No es nuestra intención esta semana hacer una review exhaustiva de la pasada WordCamp Valencia, pero habiendo estado Nahuai allí, ¿cómo no íbamos a comentarla? Pero antes, como siempre... ¿Qué tal la semana? Semana esther Opciones de plugins que ya no tenemos guardadas en base de datos (The Events Calendar / Tickets Events) -> buen soporte. Semana Nahuai Ya está disponible Dakota Digital: https://demo.osompress.com/dakota-digital/ Actualización de Uprising y Karma para la versión 3.1 de Easy Digital Downloads que incorpora los bloques. 3 temas con un Starter Theme optimizado para Easy Digital Downloads. Buena experiencia con el soporte de RCP. Expediente X de un snippet que da error en una instalación pero no en local. Me invitan al canal de Youtube de NordicWire.  Este martes Meetup Terrassa donde Celi hablará del uso de bloques a nivel usuario. Contenido Nahuai 3 nuevos tutoriales en Código Genesis de los cuales destaca: Tema de la semana: Un breve repaso sobre la WordCamp Valencia del pasado fin de semana. Menciones Marta comenta que en The Green Web Foundation no están todos los hosting que utilizan energías renovables, los que suelen estar son los grandes, pero los hosting más pequeños no. Recomienda escribirles para que se añadan en la base de datos de TGWF. https://martatorre.dev/proceso-conseguir-certificado-green-hosting/ Y también pediría: – Acceso a SSH. – Que el CPD esté lo más cerca de tu público.

Adobe set to acquire Figma If you're a designer or UI specialist in the WordPress world, chances are you already know about the Adobe/Figma deal. A $20 Billion dollar deal in cash and stock – 40 times Figma revenue – shocked us and launched more memes, probably using Photoshop, than we've in the tech space since…well about 4 months ago. 4 Years ago, Figma donated an organizational membership to WordPress.org. Will you continue to use Figma? Tweet at us. In Mullenweg's recent WCUS address, he snuck in the mention of Automattic's new cloud service – wp.cloud. It looks to be infrastructure for cloud providers wanting to serve up some WordPress hosting, leveraging .com's sprawling CDN & other technology. Products like Jetpack already use .com's CDN as part of their services, as I'm sure other products like VideoPress do. I reached out to Jesse Friedman, who leads the wp.cloud initiative, for an interview. Here's a sneak peek of that, which airs next week – subscribe so you don't miss it! Hosting news continues with WP Engine jumping into the WordPress flavor hosting with a new WooCommerce offering. While Siteground surprises us with their Easy Digital Downloads speciality hosting. Next up (listen to the podcast for more): Michelle Frechette with the Community Minute & Amber Hinds with the Accessibility Minute! Links you shouldn't miss There's a handful of other links you shouldn't miss this week. These links should help you stay informed around the moving and shaking of WordPress: Matt Mullenweg WCUS Address This is a direct recording of his livestream session. If you missed it or want to hear the audience Q&A round, click to tune in. Why WordPress and Wix will Always Be Worlds Apart The WP Minute's Eric Karkovack, breaks down a detailed comparison on how much WordPress & Wix differ. Help Test WordPress 6.1 The WordPress 6.1 Beta is out! Remember, don't complain…explain…your issues by testing the latest version before it's released.  From the grab bag Some of these links might interest you – dive in! ACF 6.0 is releasedWebP pulled from 6.xSyed Bahlki makes an interesting prediction about the future of WordPressMatt Cromwell launched WP Product Shop Talk Twitter Spaces. Subscribe to The WP Minute as this show will be exclusively syndicated through our podcast feed. Thanks to all of the members who shared these links today: Eric KarkovackDaniel ShutzsmithRaquel Landefeld

One important part you should identify in due diligence before buying an online business is the risk it has, which categorizes into controllable and uncontrollable risks.   Once you identify these risks, you can make informed decisions for your business. Dave came back on the show to spill the beans about due diligence so you can spot a great deal! Dave Rodenbaugh is the founder of https://Recapture.io, an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro, and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. We have discussed the first site mistake that  Dave made, personal brand dependency in business, and risk versus opportunity. Should you buy for opportunity or less risk, which is better and why?  We also talked about long-term games with long-term people. What happens to people who rush? How to put time on your side rather than against you? (which is what most people do, and it squashes their growth) How should you work your way up to Saas business? Ultimately, Dave will share a piece of advice for people wanting to get into buying websites. If you want to buy a business or just earn an income online, this could be the most important podcast episode of ours you'll listen to.Hit the ‘Play” button now!   Episode Highlights 03:30 Early mistakes Dave made 08:30 Risk Vs Opportunity  19:25 It takes a lot of experience 20:43 Hiring great people 25:30 "Fast Burn Fast Churn" 31:01 Opportunity will come! 33:00 If it's not HELL YES then it's a HELL NO! 36:05 What pushed Dave into Saas Business? 40:10 Where should YOU start?   About The GuestDave Rodenbaugh is the founder of https://Recapture.io, an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro, and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. Dave started his entrepreneurial journey back in 2011, having built a business directory and classified plugin business from scratch and selling them both in 2020. He's also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show.  He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores. He truly loves email, dark beer, lifestyle businesses, and his family. Not necessarily in that order.   Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Dave Rodenbaugh: ➥ https://recapture.io/ See omnystudio.com/listener for privacy information.

This week I review the latest version of Easy Digital Downloads [powerpress]

Dave Rodenbaugh is the founder of Recapture.io, an abandoned cart and SMS/email marketing service for Shopify, WooCommerce, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more.  On this bonus episode, Dave Rodenbaugh from Recapture goes back to encourage founders who hesitate to start or continue sending emails: Where to get content when you don't know what to say, how to start when you're busy, why you are sending less than you think, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Scale your business with electriceye.io Try out Recapture 60 days for free! recapture.io/honest-ecommerce-special Follow Dave on Twitter @daverodenbaugh If you want help with email strategy, email Dave david@recapture.io Get inspired with the best showcase of email design and resources on the web reallygoodemails.com

El fracaso de mi podcast privado y la estafa del Network Marketing- Podcast Privado: Se apunta una persona el miércoles tras preguntarme si hay mentorías.Se apunta otra por el podcast.No puedo crear episodios para dos persona. Objetivo mínimo 5 personas que son 500€/mes.https://borjagiron.com/podcast - Me ofrecen entrar en negocio network marketing o negocio multinivel ACN https://acn.com/es-es/homepageCuando el negocio no está en la venta del producto en sí si no en atraer a más personas a que se unan al negocio.Cuota mensual y pago de entrada por trabajar y hacerte comercial- Tienes que ver Brain Games en Disney+- 40 cosas que me indignan de la sociedad actual- Ver mi clase secretos para crecer en Instagram: https://borjagiron.com/hacks-crecer-instagram/- En Hotjar veo que la gente hace click en suscribirse a cada curso.- Mi primer millón con Sergio Perdomo: Sergio te contará lo que aprendió tanto para su negocio como para su vida personal al pagarle 15.000 USD a Tony Robbins.https://www.ivoox.com/le-pague-15-000-usd-a-tony-robbins-y-audios-mp3_rf_89622290_1.html- Te estafan en los eventos presenciales y en los webinars- Deja da gastar dinero- Crearé episodio en el podcast Marketing Digital:Estafas piramidales y marketing multinivelGana 100$ en Bitcoin desde Binance al día con 20 minutos de tu tiempo. Estafa piramidal. Debes "invertir" 100 para recibir 110. La clave está en afiliados de la estafa piramidal.Debes dar like a publicaciones de TikTok, Instagram...En un momento desaparece todo y pierdes el último mes al igual que miles de personas.No participes en estas estafas. No metas a gente. La escusa es venderlo como que es una lotería y hay riesgo pero en realidad esa es la filosofía de entrar en el mercado de la droga.No tiene sentido pagar por trabajar!Y que te paguen en USDT por Binance para que no se rastree!Tether - Compré Excel (Airtable) con listado de patrocinadores https://www.ohmynewst.com/ganar-dinero y usa GumroadNo tiene sentido una suscripción cuando el archivo es prácticamente el mismo mes tras mes.La gente se está obsesionando con las suscripciones.Horrible. No recibí el enlace.Click y abre lo mismo.Miguel tuvo que mandármelo.Lo he contado en el podcast Triunfa con tu blogMejor usa el plugin Easy Digital Downloads y listo.Me doy de alta y me doy de baja tras descargarlo.Tengo que ir a Paypal para cancelar.- Doy de alta mis podcasts en https://www.ohmynewst.com/nuevo-newsletter-podcast- YouTalk afiliado 106 personas y 0 ventas- Pido pagos Hotmart e Impact (Canva, Manychat, Semrush, Spreaker)- Creo contenidos para Podcast Privado- Actualizando plugins borjagiron.com y triunfacontublog.com y weekmen.com No hacía falta eliminar Theme My Login de Paid Membership Pro: https://www.paidmembershipspro.com/frontend-login-guide-remove-theme-my-login/- Preparando emails para promocionar Semrush relacionándolo con el mundo del baile y repitiendo el email cada mes- Creo vídeos solucion error envío formularios con SMTP porque me fallaba el de weekmen.com https://borjagiron.com/solucionar-error-envio-formulario-contact-form-7-wordpress/- Actualizando exitosmp3.com exitosepub.com exitosdivx.com y otras webs YMYL- Añado datos de pago de Impact.com afiliados Canva, Semrush, Manychat- Razón solo se puede pagar suscripción con tarjeta: Comisión y que no te puedes dar de baja. Y más si se quita el botón de darte de baja de tu perfil.- Yo escribía a la gente y no se daban de baja. Tuve que darles de baja yo.- Actualizar contenido o baja. Mucho contenido que la gente no hace o si lo hace no le sirve para nada. Falsa necesidad. Creer que le sirve.- Aprenden pero no aplican. En cursos de inglés pasa lo mismo.- Escribo podtail para que actualicen feed: https://podtail.com/podcast/seo-para-bloggers/- Mi asistente virtual empieza tareas en Twitter. Alguien recomienda podcast- integrately.com 14 días gratis no sé qué pasará despues- IFTTT por 2€/mes muy contento: Nuevos posts a RRSS y nuevos episodios de podcasts a mi canal de Telegram para alumnos.- Brave me quitan BATs que se donan y lo cambio y me los devuelven sin hacer nada...- Cierra 2gether app cripto y cobran 20€ de gastos de gestión que me quitan de mi monedero de Cardano. Acuerdo con Bit2me. Relleno formulario solo en email y no dicen nada... Patrocinadores y recursos:Prueba gratis Audible y escucha audiolibros desde https://borjagiron.com/audible Prueba Canva Pro 45 días gratis para crear diseños fácilmente: https://borjagiron.com/canva Hostinger: Mejor hosting WordPress al mejor precio: https://borjagiron.com/hostinger Semrush: Herramienta SEO y Marketing Digital todo en uno: https://borjagiron.com/semrush Sendinblue: Herramienta de Email Marketing: https://borjagiron.com/sendinblue Benchmark Email: Herramienta de Email Marketing: https://borjagiron.com/benchmark Manychat: Automatiza mensajes en Instagram: https://borjagiron.com/manychat Cursos Marketing Digital Gratis: https://triunfacontublog.com Blog Marketing Digital: https://borjagiron.comNewsletter privada gratis: https://borjagiron.com/newsletter

Running an ecommerce business looks so simple, not until you have tried it YOURSELF!  The reality is most start-ups STRUGGLE TO MAKE SALES and don't know how to structure their marketing process properly.  In this exciting episode, Dave Rodenbaugh comes to the BOB podcast to share his insights about the ecom world. Dave is the founder of Recapture.io, an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. He's also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show.  He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores.   We have discussed who should buy an online business & who shouldn't? What type of questions to ask during due diligence?  We have also talked about what his biggest win was in buying business. How he built his empire over the last 11 years and how you can learn from his mistakes? If you too have an ecommerce business and want to scale it or plan to have one, then watching this episode would be a great HELP! Smash the ‘Play' button now!   Episode Highlights 00:00 What you'll learn in this episode? 03:48 How did Dave get into buying websites? 12:29 Buying vs Starting an Online Business 15:24 Setting Goals! 17:01 Dave shares his experiences in running online businesses  23:46 How many sites Dave bought? 27:16 What opportunity really means? 29:21 What Dave learned the hard way about Due diligence? 35:40 How do RECAPTURE help online entrepreneurs? 38:42 It takes time to grow, be patient! 44:42 Calculations of profits on Abandoned Carts 48:29 Where can you find Dave? About The Guest Dave Rodenbaugh is the founder of https://recapture.io/ an abandoned cart and SMS/email marketing service for WooCommerce, Shopify, BigCommerce, Magento, Easy Digital Downloads, Restrict Content Pro and more. Founded in 2015, Recapture has processed over 2.0 billion in gross merchant volume (GMV) and recovered over $200,000,000 for stores worldwide. Dave started his entrepreneurial journey back in 2011, having built a business directory and classified plugin business from scratch and selling them both in 2020.  He's also the co-host of the RogueStartups podcast and the WP Minute Ecommerce show.  He now works exclusively on ecommerce and has a passion for making merchants of all kinds more successful with their stores.  He truly loves email, dark beer, lifestyle businesses and his family.  Not necessarily in that order. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)  ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/)   Connect with Dave Rodenbaugh: ➥ https://recapture.io/   See omnystudio.com/listener for privacy information.

This episode is sponsored by Tonic.ai – where your data is modeled from your production data to help you tell an identical story in your testing environments.[00:01 - 07:22] Opening Segment Need to generate fake data that looks, acts, and behaves like production data for your test environments? Check out Tonic.ai!Head over to https://www.tonic.ai/ and sign up today for a free two weeks trial sandbox!From full-time employment to consultancyOn why he calls his business the banana stand“There's always money in the banana stand.”[07:23 - 21:54] Doing His Own Thing and Gaining IndependenceAvdi on the difference between consultancy versus the banana stand modelWriting his e-book and getting into screencastsHow he managed a startup business, consultancy, and being a new father at onceThe reason behind the rebrand: From RubyTapas to Graceful.DevWhy Avdi is done subscribing to the corporate cultureThe unconscious bias in recruitment[21:55 - 31:42] Building on WordPressWhy Avdi chose WordPress as the platform for his businessWhat are the advantages over the other platforms?WordPress plugins: What you need to knowKeeping track of the changes and updates on the platform[31:43 - 41:46] Closing SegmentWhat's next for AvdiHis advice on delegating and building your email listFinal wordsTweetable Quotes“There's always the risk. There are no guarantees in this industry. There are no  guaranteed retirement plans.” - Avdi Grimm“I think a lot of people in software are completely focused on either financial scaling or on like user scaling. The kind of scaling you need to plan for is devolving stuff from yourself, removing yourself as a bottleneck” - Avdi Grimm“Anything that I'm thinking of delegating or automating, always do it manually first, and do it manually for a while first and get a really good idea of what it is that I'm either delegating or automating.” - Avdi GrimmResources Mentionedhttps://www.tonic.ai/ - Sign up now for a two-week free trial!Exceptional Ruby by Avdi Grimm - Get a copy of Avdi's e-book at https://store.avdi.codes/l/NWtnkWordPressConvertKitLearnDashMemberPressWooCommerceConnect with Avdi on his site and on Graceful.Dev! Follow him on LinkedIn, too!Let's Connect! You can connect with me, Dr.  McKayla on Instagram, Twitter and Youtube to look into engineering software, and learn from experienced developers and thought leaders from around the world about how they develop software!LEAVE A REVIEW + help someone who wants to know more about the engineering software world. Your ratings and reviews help get the podcast in front of new listeners. _______Transcription[00:00:00] Dr. McKayla: Hello, and welcome to the Software Engineering Unlocked podcast. I'm your host, Dr. McKayla and today after pleasure to talk to Avdi Grimm. But before I start, let me introduce you to an amazing startup that's sponsoring today's episode, Tonic.ai, the fake data company. So what does Tonic.ai do? I'm sure you know how complex and cumbersome it is to create quality test data.[00:00:27] Dr. McKayla: It's a never-ending chore that eats into valuable engineering resources. Random data doesn't do it and production data is neither safe nor legal for developers to use. What if you could mimic your entire production database to create a realistic dataset with zero sensitive data? That sounds amazing, right? Tonic.ai does exactly that. [00:00:50] Dr. McKayla: With Tonic.ai, you can generate fake data that looks, acts, and behaves like production data because it's made from production. Yet, Tonic.ai guarantees privacy so your data sets are safe to share with developers, QA, data scientists, heck, even distributed teams around the world. Visit Tonic.ai to sign up today or click the link in the show notes to get a free two weeks trial sandbox.[00:01:14] Dr. McKayla: But now back to Avdi. Avdi has been a developer for over 20 years and runs, similar to me, a training and consulting business. The main difference is that he has been doing this already for over 10 years. So I'm super thrilled to pick his brain today around everything business-related. He's also a consulting pair-programmer and the author of several popular Ruby programming books and has several courses on this subject on his website, Graceful.Dev, formerly RubyTapas.com. So I'm super thrilled that he's here with me today. Avdi, welcome to my show. I'm very excited. [00:01:51] Avdi Grimm: Thank you so much. I'm excited to be here. [00:01:53] Dr. McKayla: Yeah, I'm super excited. So I've been following your journey on Twitter and so on for quite some time. Very inspirational as well. And I have a lot of questions around how you run your business and why you're running the business and what we can learn from you, right, a seasoned entrepreneur and self-employed person to also maybe get a little bit more independence in our life, right? So this is probably the main goal for myself, for everything that I do is flexibility and independence. So why are you running your own business and how does this come about? Why are you not a software developer in a company somewhere?[00:02:32] Avdi Grimm: Right, yeah. I mean, to some degree, I feel like it's almost an inevitable career arc for somebody in software. You know, I know people who have avoided it, but a lot of the people that I kind of looked up to over the years went through, you know, they went through the full-time employment phase and then they gradually kind of moved out to becoming consultants and having various other side businesses.[00:02:55] Avdi Grimm: And, you know, come to think of it, I never really thought about this much before. I had the example of my dad who worked in software and hardware design, and he was an independent consultant I was growing up. So that was kind of normalized to me to, like, have your own thing [00:03:08] Dr. McKayla: Yeah, for me was quite different. Yeah. [00:03:11] Avdi Grimm: I think that I, I saw that on the horizon maybe from earlier than some people do, just because it was, it was normalized for me, you know? And it just seemed like that's what a lot of my heroes did in the industry was eventually they became consultants. [00:03:26] Dr. McKayla: Yeah. Yeah, it's good if you have like role models. For me, it was quite the difference. I always saw it that I will work at the company for a really long time and, you know, climb the career ladder somewhere. Actually, I started a family that I saw, oh, this is not working out as I expected. And as I would like it to work out, right? And so this was a little bit why I changed the thing. So you call it a banana stand. You don't call it like an enterprise or something. Why do you call it the banana stand? And what's your philosophy for your business? How do you run it? [00:04:00] Avdi Grimm: So, yeah., I've started using the term banana stand recently, especially as I've been kind of reflecting back on, you know, over a decade of doing this and, like, my style of, of running the business and writing a little bit more about that. So the, the term banana stand, it comes from, the show Arrested Development in which one of the characters says to another, this character is trying to save the family business and his dad who is in prison keeps telling him there's always money in the banana stand, which he completely misinterprets the message and winds up, burning down a banana stand that's full of literal money in the walls. I apologize if I've spoiled the show for you, but it's been out for a while. But you know, like, that phrase stuck with me. There's always money in the banana stand and that's kind of the way that I look at it.[00:04:48] Avdi Grimm: So there's kind of two sides to this, this independent business for me. There's the consulting side. And then there's the product side, product being kind of a broad term for selling books, selling courses, selling workshops. It's kind of a loose definition of product, but it's definitely distinct from the consulting side of my business, which is more like, you know, hourly consulting on people's projects.[00:05:12] Avdi Grimm: And I definitely look at the product side as a banana stand as like something that I kind of run casually, even if I'm putting most of my time into it now. I still run it kind of like lazily and you know, and it's my own banana stand to putter around in. I'm not, like, beholden to any, like, schedules and I'm not on any kind of like track of, I have to, you know, make this much money.[00:05:35] Avdi Grimm: I have to, like, make sure that my VCs get a payoff and stuff like that. It's just kind of like, you know, I get the putter around in the banana stand and work on whatever I feel like. And, you know, that phrase there's always money in the banana stand is kind of like that has informed the way I think about employment a lot, because, for me, if I'm in between jobs, I used to think of it as in between jobs, I don't think of it that way anymore, but if I'm in between jobs, quote, unquote, that's not like a time to panic and, you know, and, like, do all the interviews and freak out about how I'm unemployed. That's time to just focus on the banana stand.[00:06:12] Avdi Grimm: And until something comes along, that makes sense. And I think that's been helpful to have that. And, yeah, that side of my business, really like, so we talked about consulting, but that side really came from early on, getting into e-book sales, which we can talk about how that story went if you want. [00:06:28] Dr. McKayla: So if I understand that you would say there's the consulting, which is, you know, it's something that you have continuously to invest in and also make some contracts around that.[00:06:37] Dr. McKayla: I'm also doing some consulting, which means like now I'm dedicating, let's say 30 hours for this project for three months, right? And so you are more or less sold out for that time? [00:06:48] Avdi Grimm: It's kind of like a real job.[00:06:49] Dr. McKayla: Yeah. It's like a real job, only that you have all the risks as well, which is even worse.[00:06:58] Avdi Grimm: But there's a lot more, even there there's a lot more independence. And honestly, you know, one of the things that I value on the consulting side is that, I mean, yeah, you have the risk, but there's always the risk. There are no guarantees in this industry. There are no guaranteed retirement plans.[00:07:13] Avdi Grimm: And what I don't have to do is I don't have to buy into a lot of corporate mission and values BS that I don't believe in. [00:07:22] Dr. McKayla: Yeah. So you have your consultancy and then in between those consultancy gigs, right, when there are no consultancy gigs, you're not freaking out, you're working on your banana stand and you grow that, right? And the good thing it's about the products and, you know, this mindset, I think, is that even a little bit of work on them pays off, right? So it's a little bit like an investment. So you create another free course, maybe, and you have like a, you know, a good lead magnet, have people that are interested in your work.[00:07:53] Dr. McKayla: Then you create a paid course when you have time and so on. And it stays, right? It's something that's there for longer, whereby the consulting, it comes, it brings normally quite good money, from my experience, right? In a very short amount of time, but then it goes away as well. While the banana stand, maybe it's a little bit, it's not this boom, now we have like all this money. But it's also not going away, right? Yeah, exactly. It's a snowball. It's a flywheel somehow, right? Yeah. [00:08:20] Avdi Grimm: Yeah. I mean, you know, a consulting gig is one big blizzard that, you know, that melts the next week and a banana stand is a snowball that you just kind of gradually roll over the years.[00:08:32] Dr. McKayla: And so how long did it take for you to have this banana stand where you could say, well, I have some predictable income that, you know, makes me sleep at night? . [00:08:43] Avdi Grimm: So actually I think, you know, my trajectory there probably was a little different from a lot of people's. I kind of, you know, I put along having the book, the e-book business on the side for a few years, and that really just fell out of speaking.[00:08:58] Avdi Grimm: It happened because I was giving talks at software conferences. And I was pouring a ton of time and energy into researching these talks. And I was like, you know, I wonder if there's a way to kind of recoup. You know, I have all this material that I put together. I can't fit it all into a talk.[00:09:14] Avdi Grimm: And I wonder if there's a way to like recoup the energy that I've been putting into this. And that was really the origin of the first book, which was Exceptional Ruby, which is about error handling and failure management and I made a book out of like the, all the extra material that I put together for that.[00:09:29] Avdi Grimm: And that was that kind of launched things. And so that was kind of a side business. It was a nice little side business for a couple of years. And then what changed was I decided to get into screencasting. I've been doing the books, I've been doing some podcasting and this was around, you know, this was like 20, maybe 2010, 2011, 2012.[00:09:52] Avdi Grimm: A lot of programming screencasts started taking off. And I decided to get into that business. And I had a vision of like, what if we did that only much shorter and more focused? And, you know, just do like five minutes or less. You know, get one idea across at a time. And so, unlike most banana stand efforts, that was really like a do or die, not do or die.[00:10:13] Avdi Grimm: I don't like that terminology that was a go big or go home. That's the phrase I'm looking for, go big or go home because I knew how much energy went into video production and it is a lot. And so it was like, okay, this is a project that I'm going to test the waters. If it does well, I'm going to try, you know, the only way this works is if I can make it into my full-time job, otherwise I'll just stop. And yeah, I got really lucky. I was coming in at a good time. People really liked the format. And so within, I think around a year or two, I was able to say, I don't actually need other jobs right now with the RubyTapas screencasts. [00:10:49] Dr. McKayla: Oh, yeah. That's nice. [00:10:51] Avdi Grimm: Yeah. So that was, that was kind of like line goes up. That was less, you know, slowly rolling snowball.[00:10:56] Dr. McKayla: Yeah. And how much time did you spend in this line goes up phase? You know, because somehow when you're focusing on something, like doing the screencasts, you're not having an income, right? And then if you go to consulting, you don't have the time. So you have to switch between those boats of not having time or not having money. So how did you handle that at that time? [00:11:17] Avdi Grimm: I didn't sleep. I had at least one new baby at the time, too. And, like, I was working consulting gigs. I don't know. It's kind of a blur at this point. I don't think that I could do that kind of thing again, unless it was a great need. 'Cause I was also, at that point at the beginning, I was producing three episodes a week. [00:11:41] Dr. McKayla: Wow. Yeah, that's a lot. [00:11:43] Avdi Grimm: Yeah. I was doing a lot at once and it was kind of nuts. [00:11:46] Dr. McKayla: Yeah. And I actually really liked, with the whole style also, when I look through your blog posts and everything, right, you have your own style. You didn't call it like Professional Ruby screencast, you call it RubyTapas, right? And the tapas probably transport the message of it's small pieces of very digestible, tasty things, right? [00:12:09] Avdi Grimm: And I feel like some of that probably also fell out of just like the Ruby, like, the community has always been super whimsical and kind of silly. And so, you know, I can't take full credit for that approach. [00:12:22] Dr. McKayla: Yeah. But recently, I don't know exactly when, but you rebranded your whole RubyTapas into Graceful.Dev, why is that? For me, it seems like it's now broader and there can be more happening, but what's your strategic vision behind, you know, going from RubyTapas to...[00:12:40] Avdi Grimm: I do not do strategic visions. I used to, but, man, I avoid strategy as much as possible now. I mean, that's okay. That's not true. I do a little, I do a little. But I try not... [00:12:54] Dr. McKayla: You definitely have some reasoning behind it, right? [00:12:56] Avdi Grimm: I try not to have five-year goals. Let's put it that way. I don't do goals. There's definitely some reasoning there. There's a direction there. I mean, the direction was one that I've honestly had in the back of my mind for a really long time. A lot of people don't know that, like, the same day in, like, 2011 or whenever it was that I registered RubyTapas.com and associated addresses. I also registered CodeTapas.com.[00:13:20] Dr. McKayla: Okay.[00:13:21] Avdi Grimm: So like, you know, I never wanted to completely limit myself to Ruby, strictly Ruby content. You know, I've worked in, God, like a dozen languages over the course of my career. And Ruby was just an area that I wound up focusing on a lot and wound up making a lot of money in. And enjoying, I really, really enjoy the language still and the community as well.[00:13:42] Avdi Grimm: But I always had in the back of my mind, you know, that I would expand, but, you know, I didn't wound up not using as you'll notice. I wound up not using CodeTapas as the branding 'cause I was really, like, moving in a different direction, broadening not just in, like, in the technologies that I want to cover, but also I just spend a lot more of my time thinking about broader topics like, the sustainability of the development that we do and systems thinking, understanding the systems in which we work and the systems that cause the work that we have to exist. And yeah, so just, for a lot of reasons, it made more sense to me. And in some of my talks, I've been really focusing on the concept of grace.[00:14:21] Avdi Grimm: So it just made more sense to me to move in that, that branding direction. And then recently I had the opportunity to finally, like, do a lot of the heavy lifting of moving content over. And so I took that. [00:14:33] Dr. McKayla: Where did this opportunity come from? [00:14:35] Avdi Grimm: Well, so I had a point a few years back where I was like, okay, you know what? I've been sort of off on my own, doing my own thing for a long time. I would like to get back into, like, the hustle and bustle of being part of a big team that's making something real in the world. And I spent, I don't know, a year or so interviewing pretty seriously at a bunch of different places. And that did not go as expected.[00:15:00] Avdi Grimm: And I finally decided that I, wasn't going to focus on that anymore after all. And I was just going to get back to the banana stand 'cause there's always money in the banana stand. And that has been actually an immensely satisfying experience, kind of coming back to it with a fresh, fresh, like maybe this is my calling perspective.[00:15:18] Dr. McKayla: Yeah, I actually followed this journey a little bit on your Twitter, you were sharing it with us and also the hassle of the whole, you know, getting naked in front of strangers, you know, and really selling yourself. And I mean, you have been in the industry for so long, you have shared your learning.[00:15:38] Dr. McKayla: You know, you have some portfolio online. It's not like somebody comes and has no idea about you, but still, it felt like at least what I got out of the tweets, right. What I read into them was that every interview was a little bit, it wasn't really like keeping your dignity, right? So you had really to get naked in front of them to do all these silly things.[00:16:03] Avdi Grimm: You know, I wouldn't, I actually, I would argue that it's not, it wasn't really about being naked. It wasn't really being, about being transparent. It was about people wanting you to do a very special dance for them that strokes their ego and me being at a point in my career and life where I'm just like, I'm not going to do that. Why would I do that? Looking back I got some actually really nice offers from some, you know, well, large companies anyway, but in the end I was not comfortable taking any of them. And in part, because of what I saw during the interview process.[00:16:39] Dr. McKayla: Okay, what did you see? [00:16:41] Avdi Grimm: Well, you know, so actually, let me tell you about something I just heard recently from a friend of mine, because I hear the same story over and over again. Like my story, what I've realized is my story is not at all unique. So just the other day I heard the story again of like, basically, you know, an extremely senior well-respected brilliant engineer gets asked by a friend that works at a FAANG, you know, works at one of these giant unicorn Silicon valley darlings, gets asked to come interview there. It's like, we'd love, you know, I'd love to work with you here, which is basically what happened to me, a number of different places. And, you know, so they kind of go into the interview silo and then they go through this process where in, you know, in this particular case, like they got interviewed by someone who was totally unrelated to the group that wanted to hire them because this is the way the process works. You know, we don't want bias in the system. There's a lot in these processes that are supposedly about eliminating bias, it's actually creating it.[00:17:42] Avdi Grimm: We can talk about that more in a minute, but, you know, was interviewed by someone totally unrelated to that team. And basically, they were like, you know, show that, you know, by heart, my favorite algorithm,[00:17:55] Avdi Grimm: I happen to have a favorite algorithm. You're going to show me that you can, you can identify that I'm thinking of this algorithm and then you can write it by heart. And like that wasn't an algorithm that this engineer had used before. And so it wasn't one they thought of, you know, I've got a lot of stuff in my background where it's like, I know of algorithms that probably most engineers haven't heard of because they happen to be useful for networking middlewares and I hear this all the time.[00:18:18] Avdi Grimm: Anyway, they got flunked out because they couldn't, you know, reproduce somebody's favorite algorithm from, by heart. And this is somebody with, like, close to my level of experience. It's nuts. And I keep hearing this. It's actually, you know, I've heard this from a lot of people, with my, lot of friends of mine, with my level of experience in the industry, that these systems, they're really tuned to find people that are exactly like the people who designed the system in as many ways as possible. [00:18:47] Dr. McKayla: Yeah. [00:18:48] Avdi Grimm: Like, for me, I don't care. I am a white guy with plenty of opportunities and a banana stand. You know, I can fall out of a process like that and be fine. But what I'm seeing is that these processes are also, I mean, they're very gatekeep-y and they're very clicky. They're very in-crowd, they're very, very, like, we are expecting people that sort of show the secret insignia of a very select group of Silicon Valley insiders, basically. [00:19:18] Dr. McKayla: I think one of the problems is also that they often require a tremendous amount of preparation, right? And if you think you are an experienced engineer, maybe at that point, you have a family, for example, around, right.[00:19:33] Dr. McKayla: And some other commitments, it gets really hard to study some, you know, lead code examples, just to be as fast as, you know, somebody else, right? And I think this is also something that I criticize a lot when I'm thinking, and then you don't even need that, you know, you don't need that knowledge. You could really solve real-world problems.[00:19:51] Dr. McKayla: You have some experience and background, right, that you have worked on. And it's probably also super challenging. So looking really at what that person has already achieved in the last, let's say 15 years would be, you know, and then really let them explain that in-depth, which shows that they probably can learn, you know, whatever problem or solve whatever problem you throw at them. It would be a much better way than, you know, getting back to bubble sort and, you know, and linked list or something, right?[00:20:19] Avdi Grimm: And this, this is a big part of where the bias is in the system, and this is why I get sort of morally outraged by it, you know? I don't do well in these, you know, I might not do well in these because I'm at a point where I just can't be arsed to do that much homework of like learning somebody's arbitrary favorite algorithm.[00:20:36] Avdi Grimm: But what they're implicitly biasing towards is the sort of stereotypical young white dude that has all the time in the world and doesn't have a family to support and doesn't have any disabilities. And, you know, I could list off a lot of, you know, a whole lot of privileges there that go into that sort of their really looking for that person who has nothing else going on in their life.[00:20:59] Dr. McKayla: Exactly. [00:21:00] Avdi Grimm: You know, so that they can then like induct them into the cult of your passion is your software career. And that bugs the heck out of me, you know, and I see this really like, you know, who is really hurting is people that come from backgrounds that aren't like mine and have other stuff. They have people that they're taking care of. They have kids, they have elderly parents, they have families that they're sending money to, and they can't afford a, you know, a break in their income while they spend six months, you know, doing nothing but the interview game. You know, there are so many things, and the people that are, you know, so many minorities in this country already have, in the world or, you know, minoritized people, I shouldn't say have so many other calls on their time because of the way society is already stacked against them. That it makes it impossible to jump through these. [00:21:48] Dr. McKayla: Yeah, I totally agree. I totally agree. Yeah. [00:21:51] Avdi Grimm: Sorry, I get worked up.[00:21:53] Dr. McKayla: No, I want to come back a little bit to your banana stand again because this is the way out for, for you. And it's a little bit the way out for me as well, right? So with Graceful.Dev, I don't know if you had that before. You had RubyTapas and you had like the courses, but Graceful.Dev is now a full-fledged membership site, right? So you have different courses and you build it on top of WordPress. Why did you go this route? I mean, you could have like your courses on some third-party platform, right? From, I don't know, Teachable or whatnot, you know, many, many different PODR and so on. But you host it yourself and then you have the membership site as well. And you do that. Why does choice, like, I'm also thinking about right now, awesomecodereviews.Com for example, runs on, I switched from WordPress to Gatsby. So it's a static side and I'm thinking on how to give it a membership capabilities.[00:22:49] Dr. McKayla: And I looked at SurplusCI and so on, but why did you go for WordPress? And are you happy with it? And what's the philosophy behind it? What do people get from this membership? What do you want to build? Probably there's a community behind, right? And some, some visions that you have for that.[00:23:06] Avdi Grimm: This is an opinion I've kind of come to over years of using many different systems. And there's continuum here because you know, a lot of people running, particularly running education sites for developers have rolled their own system from scratch. They've built their own servers or their own applications.[00:23:26] Avdi Grimm: And so, you know, there's that continuum all the way from roll your own to, you know, use a completely hosted service, like Podia, Thinkific, whatever, you know, and I've, I've tried a lot of these different things. I started Ruby topis out on somebody else's platform.[00:23:39] Avdi Grimm: And it was super limiting. You know, there would be things that people were asking for for years and they just, that feature wasn't a priority for the platform because you're competing, you know, you're competing with all the other people who use the platform. And for, you know, whose feature is most important.[00:23:54] Avdi Grimm: So it was very limiting to use a hosted platform, and I've periodically I try them again and they're always, there's always like something pretty early on, it's like, wow, I really need this feature. And I don't have it. But I've also toyed with building my own. I did that for a few years and you know, what I realized was, if I did that, my show was going to become about building an app to support the show, because that's what I was going to be spending all my time on, because it's a lot of work to build.[00:24:23] Dr. McKayla: It's a lot of work, yeah. [00:24:25] Avdi Grimm: People don't realize, you know, how many features are expected in an application that sells content and serves content and keeps track of people's progress in the content, et cetera, et cetera, et cetera.[00:24:38] Avdi Grimm: And yeah, I just, that was not the show that I wanted to be doing was, you know, I didn't want to be like here's videos about how to build a place that hosts these videos. So WordPress has turned out to be a really happy medium kind of between those two extremes. WordPress is just incredibly mature software.[00:24:56] Avdi Grimm: There's a lot of people in, particularly, the developer world that are kind of biased against WordPress and sadly against like the PHP ecosystem entirely, which I think is really undeserved. There's a lot of really, really good people working in this space. And the ecosystem is just amazing because you can kind of build anything you want and you can get as little or as much support as you want.[00:25:20] Avdi Grimm: You know, it's easy enough to build your own plugins for WordPress to just do a little tweak here, a little tweak there. You know, the architecture of it really supports the idea of exposing everything it does as hooks. And then you can hook your own stuff into those hooks, which is why it has this great plugin ecosystem.[00:25:36] Avdi Grimm: But one of the really cool things about the plugin ecosystem around WordPress is A, there is a plugin for everything, like, anything you might want to do. Somebody has got a plugin for it. And B, usually they have, like, a premium version, which comes with support. And I have had the best experience with premium plugins for WordPress.[00:25:55] Avdi Grimm: Like, you know, people just like being very responsive to the people that are giving them money and coming back and, you know, with bug fixes or like going into the, you know, going into your site and making, figuring out why it's not working. And so it's like, it's one of the rare places I've seen that people are putting out a ton of open-source software, but also getting paid for their work.[00:26:16] Avdi Grimm: Because all these plugins, like the base version at least, is always open source. And then basically you're paying them for maybe some premium features, but mainly for a support contract and, you know, and so people are making their living, creating open-source software. And I think that's pretty cool. And it's also, it also has done really well for my business. [00:26:32] Dr. McKayla: Yeah, and it's true. And so when I'm thinking about your course software, did you get a plugin for that? Or did you have to write it yourself or do you have like a plugin and then extend that on your own? How does that work? You're hosting your videos, but then they're also like, you know, questionnaires, for example, some quizzes, you know, as you said, you see that people, you know, it somehow tracks the progress of the people. It has to know that you're a member that can access that course, the other course. All of that functionality, does it come out of the box with some plugins for WordPress? Or did you have to implement that yourself or was it a mixture that you're actually getting a plugin and then you can, you know, enhance that with your own code?[00:27:15] Avdi Grimm: Great question. So, there are two to three categories of plugins that go into a site like this. I mean, my website has a lot more plugins than that, but there's sort of maybe three basic pieces. And one is  learning management system LMS, otherwise known as courseware. So that's a category of plugins I could probably reel off maybe six of them off the top of my head, I'm personally using LearnDash, which is one of the older ones and one of the more, probably the most popular one in WordPress right now. And it's very mature. It's a little clunky for me sometimes because it's really targeting in many ways, it's targeting like serious learning institutions where they have like accreditation concerns and certificates.[00:27:59] Avdi Grimm: And like, you can't take this course until you take this other course, lot of stuff that I don't care about. On the flip side, it's very mature. They handle all the things that I might want to put into it. They just also, also a lot of stuff that I don't care about. And then, so you've got, like, there's learning management, that's one. There's membership, which is like another whole category of plugins, which are generally focused around, given this account, what material does this person have access to? And that includes courses, like what courses does this person have access to. [00:28:28] Dr. McKayla: So they work nice together, LearnDash and the membership thing. [00:28:30] Avdi Grimm: Yeah, so generally what you see, so I'm using LearnDash on the LMS side, I'm currently using MemberPress, which is one of the more popular membership management plugins.[00:28:39] Avdi Grimm: Generally these plugins, they work hard to work with each other, you know, different teams usually, but they work hard to work with each other because that's where a lot of the value comes from. And so they have explicit support for each other. And then the third piece often is like your e-commerce, how you sell the thing.[00:28:56] Avdi Grimm: And that is often a separate plugin as well. Like in the WordPress ecosystem, it's usually WooCommerce. Sometimes it's EDD, Easy Digital Downloads. Now I've reeled these off like they are distinctly separate categories, but actually almost everyone in each of these spaces will happily give you like all of the above kind of in one.[00:29:18] Avdi Grimm: Because they all kind of, they'd grow, all gradually expand out to include each other's features. So like LearnDash, you can do a pretty basic membership management using the groups that are built into LearnDash. You can sell courses directly. Like they have Stripe integration and stuff directly from LearnDash if you want to, it's kind of basic, but it's totally there.[00:29:36] Avdi Grimm: MemberPress recently introduced their own courseware plugin for MemberPress. You can just like stick with that company if you want, as long as you're okay with like a more basic courseware offering. They also have the storefront part built in if you want to use it. So there's a lot of blur between these plugins as well.[00:29:54] Avdi Grimm: Yeah. [00:29:55] Dr. McKayla: Yeah. Okay, cool. And so are you then enhancing that, is that possible, especially if you have like the paid version, could you just write that? And then how do you keep track of your own changes and new updates that are coming from the team? How do you integrate those things? [00:30:09] Avdi Grimm: So one of the marks of a good industrial strength WordPress plugin is that they have well-defined hooks. You know, I was talking about like, WordPress is built on the concept of hooks. They have well-defined hooks that are documented. And so, like the ones that I work with do, they have good documentation sites and they have all these hooks that you can like, here's how you change this, you know, here's how you hook your own thing into this particular part of the interface or this particular process.[00:30:36] Avdi Grimm: And then, so what I have is what they call a site-specific plugin that I keep under version control, and I have a deployment system for that pushes it out to my way. And my site-specific plugin, basically just very selectively has a few, there's a few hooks where I want to customize something in one of those other plugins.[00:30:54] Avdi Grimm: And it just like hooks its own handler into just the, like the very specific hook that is one tiny piece that I care about changing. It's very small. The site-specific plugin is very small. I try to keep it very small and very focused. [00:31:07] Dr. McKayla: Okay. But so it has a valid defined API or hooks that you can really enhance. You're not going in and hacking in their, in their code base, right? So you're on the outside, whatever they allow you to change. [00:31:18] Dr. McKayla: Yeah. And if you're going to really get into this ecosystem, that's one of the things you want to keep your eye out for is like, does it seem like these people are really supporting that kind of external hooks?[00:31:28] Dr. McKayla: Yeah, it sounds very interesting. And I know quite a couple of people that are running WordPress websites and have a lot of, you know, like you said, WooCommerce, or like a membership sites and they're very, very happy with it. Maybe my last question for you is around, you said you are not going to plan for five years and so on, right? But I think everybody has some, some vision you know, some, some reasons why you'd be doing things like transitioning from RubyTapas to Graceful.Dev, right? What do you see yourself, do you want to do, is there a possibility that Graceful.Dev is really your full time thing and that you're not doing any consulting or do you want to keep doing consulting on the side? Or, you know, where are you heading towards, what's your ideal case?[00:32:16] Avdi Grimm: I wish I had a good answer for you. You know, I want to keep being able to do what feels right at the time, which is kind of what I'm doing right now. You know, Graceful.Dev is supporting me pretty decently along, you know, that alongside of my other, you know, other products and things. You know, I take consulting gigs as they look interesting.[00:32:35] Dr. McKayla: Yeah, and are you a solopreneur or do you have, like, a team that really helps you? [00:32:39] Avdi Grimm: Oh yeah. Good question. I don't have any full-time employees for years and years. I've employed people very part-time here and there, only ever like a handful only ever like maybe three to five at most, at any given time. Actually five is probably more than I have, but like I have somebody that's I've worked with for a long time, that handles kind of first line of support.[00:32:59] Avdi Grimm: So support emails first go to them and then they escalate them to me. I have somebody I'm working with now who's doing a lot of, like, helping me with content, like doing video editing or fixing up blog posts that have become, like their formatting has gone wonky or is out of date or something like that. Yeah. So I have a few people that just like very part-time helpers.[00:33:21] Dr. McKayla: Yeah. I'm currently right now in this position of getting people and I find it really difficult finding the right people because, you know, if you're already in this, okay, I need help now. I don't know how you overcame that stuff, but for me, it's like, I need help now, and I can't grow, you know, without this help. But I also can't really make the time to find the right people and to teach them and do onboarding. [00:33:44] Avdi Grimm: And that is, that is the classic catch-22. And there's no easy way out of it. You know, the point where you absolutely don't have, like, you don't have the overhead space to train somebody, but you need to train somebody in order to get the overhead space.[00:34:00] Avdi Grimm: Yeah, I wish I had an easy answer for that one, like that parts of slog. And eventually you kind of pull your head above it, but it's hard because, yeah, like the effort involved in like getting through that catch-22 is exhausting. I will say this about it. And, and this has informed my work for a long time.[00:34:20] Avdi Grimm: This is the most important kind of scaling to plan for. I think a lot of people in software are completely focused on either financial scaling or on like user scaling, you know, the, your user base scaling up like our, will our code base support unicorn scale. That is by far like the least common form of scaling that you have to support.[00:34:42] Avdi Grimm: The kind of scaling you need to plan for is devolving stuff from yourself. Taking, removing yourself as a bottleneck. That is the most urgent and immediate form of scaling that you're going to face. And so one of the reasons, I have a lot of reasons, but one of the reasons that I use WordPress is because it is the dominant player.[00:35:02] Avdi Grimm: Like, it powers like half the web now, and there is this huge ecosystem. And if I need somebody to do like copy editing, I don't need to teach them how to use GitHub and like commit things, you know, I don't need to find a copy editor, but then teach them how to use my special, precious bespoke system.[00:35:20] Avdi Grimm: They know how to use WordPress, whoever they are, they know how to use WordPress. And you know, if I need to get somebody, you know, if I want some help with my site because I don't have time to diagnose one particular bug, it's really easy to find WordPress consultants, and there's just so many things there where it's easy to find people that can do the thing that you need help with.[00:35:44] Avdi Grimm: And that's just as a general kind of policy. That's one of my biggest considerations when choosing anything is not, you know, not is this going to scale up, but can I scale it away from me? Can, you know, can I remove myself as the bottleneck for this in the future? [00:36:00] Dr. McKayla: Yeah. Yeah. That's such a good mindset. And I'm currently learning a lot with it and you know, it takes much more time and much more energy than I thought, but I also see that, you know, if you have already one person, right, so finding this one person, it means that you have to work with six different people. And then you realize, oh, it's, you know, it's, it's making more trouble that what I'm getting out of.[00:36:23] Avdi Grimm: Yeah. And I should say here, like, use my bad example for learning. I hit a crash at one point where I really wasn't like I was, my outgo was bigger than my income. And a big piece of that was that I had, I had tried to devolve too much of myself. You know, I tried to become too big and pay too many people to do too many different things.[00:36:45] Avdi Grimm: And the funny thing about what was happening there was that I was still swamped. I still had too little time. And it was because I had basically, you know, installed myself as a manager and I was spending all of my time helping people get unstuck and managing things. And so, yeah, it's really easy, like once you, once you kind of start going down that delegation road, it's really easy to go too far. [00:37:10] Dr. McKayla: Yeah. Yeah. I think, I think one step at a time and keeping the focus like I really would like to create more content, have more of this really quality time doing what I love to do like teaching, thinking about content, writing blog posts, right?[00:37:25] Dr. McKayla: This is really what gives me energy and less about the administrative stuff. But then, as you say, I have to be real careful not to get people adding to my administrative stuff. So, yeah. But yeah, very, very good.[00:37:38] Avdi Grimm: I think it's important to always know that like you can do the thing. One of my personal policies is like, anything that I'm thinking of delegating or automating, always do it manually first and do it manually for a while first and get a really good idea of what it is that I'm either delegating or automating.[00:37:55] Avdi Grimm: And usually what I discover is that I can automate less of it than I was planning. And it's enough. Or I can delegate less of it than I was planning and it's enough, but yeah, as it's always very tempting to be like, man, there's this one aspect of my business. I just don't want to think about at all. And so I want to delegate, delegate that part of it.[00:38:13] Avdi Grimm: And I think that's really dangerous though, that leads down that road of like now I'm just jammed up managing everyone and paying too much, you know, not balancing my books. [00:38:22] Dr. McKayla: Yeah. I think that's true. [00:38:25] Dr. McKayla: Do the thing the hard way for a while, figure out the smallest piece of it that you can automate or delegate.[00:38:31] Dr. McKayla: Yeah, cool. So Avdi, thank you so much for sharing all your insights. Is there something like, if there are developers out there that think, oh, I would like to have some side hustle, you know, get a little bit more independence or maybe even go full in, what do you think what is a, is a good strategy nowadays?[00:38:50] Dr. McKayla: You know, when there are already so many, screencasts, when they're already, you know, so many other things, so many blog posts, so many podcasts and so on. What do you think? How should people start doing it? Is a blog still a good first outlet? [00:39:04] Avdi Grimm: There's no going wrong with blogging. Honestly, like, it really doesn't matter like what your plan is. Get good at writing about things. Like, practice writing. It's just that I feel like that skill has informed, has improved so many other aspects of my business and of my career. I mean, writing about what you learn is such great practice for even if you just stay a regular developer, you're going to be a better developer because you are better at explaining and documenting your work to other developers. And so like, yeah, there's just no downside to getting in the habit of writing all the time about the work that you're doing. [00:39:46] Dr. McKayla: Yeah, that sounds good. Yeah, I think so too. I think that's a such a good advice. There's I think there's so many positive things that can come, be that job opportunities or maybe you have to jump on, you know, you get better as, as you said, in your communication skills, better at communicating with your colleagues and so on. So yeah, I think this is a great, this is really a great insight. Thank you so much, Avdi. [00:40:09] Avdi Grimm: Oh, I have one other thing on that, on that note that I should include. Start building your, your mailing list now. [00:40:16] Dr. McKayla: Mailing list, yeah. Good idea. Independent mailing list, I would say.[00:40:20] Avdi Grimm: You know, do that blog thing and then slap, you know, go with ConvertKit or something and slap a mailing list, subscribe on that thing, and just start collecting that snowball now, because that, it takes a long time, but oh my gosh, the opportunities that come out of having a good mailing list. There's nothing else like it.[00:40:38] Dr. McKayla: Yeah, that's true. Yeah. I think that's a great add, great addition to what you said before. So Avdi, thank you so much for taking the time and talking with me and sharing everything with my listeners and yeah, have a good day.[00:40:53] Avdi Grimm: Thank you so much for this. I really enjoyed it. [00:40:55] Dr. McKayla: I enjoyed it too. Thank you so much. Bye bye. [00:40:58] Dr. McKayla: This was another episode of the Software Engineering Unlocked podcast. If you enjoyed the episode, please help me spread the word about the podcast, send the episode to a friend via email, Twitter, LinkedIn, well, whatever messaging system you use. Or give it a positive review on your favorite podcasting platforms such as Spotify or iTunes. This would mean really a lot to me. So thank you for listening. Don't forget to subscribe and I will talk to you in two weeks. Bye.

Síguenos en: Stripe se ha convertido en unos años en un estándar en cuanto a pasarelas de pago, especialmente útil para pagos recurrentes y suscripciones. Hoy echamos un repaso a sus características y algunos trucos prácticos. ¿Qué tal la semana? Semana esther De esas semanas anómalas y con temas familiares que nos sacan de nuestra rutina, pero siguiendo con actualizaciones de instalaciones de WordPress muy desfasadas. Semana Nahuai Retomamos las charlas en persona de WordPress Terrassa https://www.meetup.com/es-ES/Terrassa-WordPress-Meetup/ Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Stripe es una de las pasarelas de pago más populares y que se caracteriza por tener una API muy potente con unas comisiones razonables. Prácticamente todos los plugins de eCommerce de WordPress lo soportan (WooCommerce, Easy Digital Downloads, Restrict Content Pro, Gravity Forms....). A su vez muchas plataformas de facturación ofrecen integración con Stripe (Factura Directa, Quaderno...) Crear una cuenta de Stripe y dar acceso a tu desarrollador web (a veces necesario perfil de admin)Tarjetas para realizar pagos de prueba https://stripe.com/docs/testingElegir cada cuanto se envían los pagos a tu bancoAñadir días gratis a un suscriptor (desde la suscripción) - Ajustar también los días en el pluginForzar pago de nuevo (desde la factura)Enviar una factura para que realicen un pago puntual (práctico cuando la actualización de tarjeta no funciona bien a través del plugin)Ajustar saldo cuando no hace bien el cambio de membresía o similaresEnviar metadatos a Stripe (plugin o código)Soporte para adeudo domiciliario SEPA (comisión de 0,35€)Utilizar payment linksComisión reducida para micro-pagos (menores a 5€, contactar con ellos)Stripe ofrece comisiones reducidas a organizaciones sin ánimo de lucroStripe Climate (1% de ingresos)Stripe Radar Novedades Digital Ocean adquieres CSS-Tricks.  Newfold Digital adquiere Yith.  Gravity Forms consigue el dominio gravity.com. Menciones Antonio nos comenta que usa un pantallazo de Lighthouse en Google Chrome Ragose comparte el episodio de WPO Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Stripe se ha convertido en unos años en un estándar en cuanto a pasarelas de pago, especialmente útil para pagos recurrentes y suscripciones. Hoy echamos un repaso a sus características y algunos trucos prácticos. ¿Qué tal la semana? Semana esther De esas semanas anómalas y con temas familiares que nos sacan de nuestra rutina, pero siguiendo con actualizaciones de instalaciones de WordPress muy desfasadas. Semana Nahuai Retomamos las charlas en persona de WordPress Terrassa https://www.meetup.com/es-ES/Terrassa-WordPress-Meetup/ Contenido Nahuai 3 nuevos tutoriales en Código Genesis, de los cuales destaca: Tema de la semana: Stripe es una de las pasarelas de pago más populares y que se caracteriza por tener una API muy potente con unas comisiones razonables. Prácticamente todos los plugins de eCommerce de WordPress lo soportan (WooCommerce, Easy Digital Downloads, Restrict Content Pro, Gravity Forms....). A su vez muchas plataformas de facturación ofrecen integración con Stripe (Factura Directa, Quaderno...) Crear una cuenta de Stripe y dar acceso a tu desarrollador web (a veces necesario perfil de admin)Tarjetas para realizar pagos de prueba https://stripe.com/docs/testingElegir cada cuanto se envían los pagos a tu bancoAñadir días gratis a un suscriptor (desde la suscripción) - Ajustar también los días en el pluginForzar pago de nuevo (desde la factura)Enviar una factura para que realicen un pago puntual (práctico cuando la actualización de tarjeta no funciona bien a través del plugin)Ajustar saldo cuando no hace bien el cambio de membresía o similaresEnviar metadatos a Stripe (plugin o código)Soporte para adeudo domiciliario SEPA (comisión de 0,35€)Utilizar payment linksComisión reducida para micro-pagos (menores a 5€, contactar con ellos)Stripe ofrece comisiones reducidas a organizaciones sin ánimo de lucroStripe Climate (1% de ingresos)Stripe Radar Novedades Digital Ocean adquieres CSS-Tricks.  Newfold Digital adquiere Yith.  Gravity Forms consigue el dominio gravity.com. Menciones Antonio nos comenta que usa un pantallazo de Lighthouse en Google Chrome Ragose comparte el episodio de WPO Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

Síguenos en: Hoy nos ponemos nostálgicos... a raíz de un post en CSS-tricks donde repasaban la evolución con el tiempo del diseño de su web, nos han entrado ganas de hacer memoria sobre cómo eran las webs cuando empezamos a dedicarnos a ésto y cómo han ido evolucionando a través de los años. Pero antes de recordar cómo se maquetaba un menú con tablas e imágenes

Síguenos en: Hoy nos ponemos nostálgicos... a raíz de un post en CSS-tricks donde repasaban la evolución con el tiempo del diseño de su web, nos han entrado ganas de hacer memoria sobre cómo eran las webs cuando empezamos a dedicarnos a ésto y cómo han ido evolucionando a través de los años. Pero antes de recordar cómo se maquetaba un menú con tablas e imágenes ????,.... ¿Qué tal la semana? Semana esther Arrancando el mes de febrero con todo lo que ello conlleva a nivel de gestión y temas administrativos para los planes de mantenimiento, incluídos auto-recibos bancarios... ????????‍♀️ Semana Nahuai Fe de erratas, la configuración personalizada del lazy-loading que permite WordPress 5.9 mejora el FCP (Full Content Paint) y no CLS (Cumulative Layout Shift). Nuevo tema de OsomPress en el marketplace de StudioPress y anuncio oficial de la colaboración con Easy Digital Downloads. Contenido Nahuai Tema de la semana: Tema de la semana: Evolución del diseño y desarrollo web HTML: Maquetación con tablas e imágenes (Dreamweaver - frontpage - notepad)CSS + JS: estilos más avanzados y efectosFlash: diseño libre - animación y creatividad sin límitesContenido dinámico: ASP - PHP - JSP con bases de datos - CMS a medidaDemocratización de la web (contenido)- web 2.0 - CMS , servicios de blogs y de ecommerce (Blogspot - WordPress - Joomla - Drupal - Prestashop - Magento)Mobile first - responsive design - redes socialesDemocratización de la web (maquetación) - Webflow, Wix, MaquetadoresMinimalismo - optimización y web performance Novedades https://studiopress.blog/whats-happening-jan2022/ https://easydigitaldownloads.com/blog/use-edd-and-osompress-create-a-beautiful-site-with-one-click/ https://easydigitaldownloads.com/themes/ Tip de la semana Directorio de fotos libres de autor en WordPress.org: https://wordpress.org/photos/ Menciones Ángel comenta que también se le han actualizado solos algunos WordPress. Y nos anima a que actualicemos Osom Login Page Customizer el idioma en la página de login (mejor si estuviera marcado como no visible por defecto). Y también recibimos muchas felicitaciones por las buenas noticias de OsomPress. NOTA: Si también quieres evitar la actualización de versiones mayores de WordPress, añadir a wp-config.php: // Configuración de actualizaciones define( 'AUTOMATIC_UPDATER_DISABLED', false ); define( 'WP_AUTO_UPDATE_CORE', 'minor' ); Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

This week, after another break, Jack and I discuss the new WordPress performance team, the acquisition of Sandhills Dev by Awesome Motive, and we think about what platform we would use to sell WordPress plugins if we started today. This episode is sponsored by FastSpring – the full-service ecommerce solution that enables software companies to …

Los podcast de pago son cada vez más populares, pero no existen demasiadas soluciones técnicas que permitan hacerlo de forma sencilla. Por eso hoy traemos a Pol Rodríguez para hablar de Mumbler, uno de sus últimos proyectos que precisamente pretende poner muy fácil la monetización de podcast. También hablamos mucho sobre podcasting, patrocinios, ventas... pero antes: ¿Qué tal la semana? Semana esther Terrible. Problemas con WPC Fly Cart for WooCommerce Semana Nahuai Sesión en Sin Oficina en la que expliqué las lecciones aprendidas durante 3 años con Código Genesis. Cerrando calendario de servicios a nuevos clientes hasta 2023. Contenido Nahuai 3 tutoriales nuevos en Código Genesis de los cuales destaca: Limitar a 1 el número de productos que se pueden añadir al carrito de WooCommerce Tema de la semana: Podcast premium con Pol Rodríguez Esta semana tenemos a Pol Rodríguez para Pol es un Maker / Podcaster - Cofundador de Mumbler (Plataforma monetización podcast premium) & Redcast (Red de podcasts). Algunas de los temas de los que hablamos son: ¿De dónde salió la idea?Situación actual del mercado de podcasts de pago en España¿Es 2021 el año del podcasting? o ¿ya lo fue el 2020?Venta de Planeta MSoluciones para gestionar suscripciones a podcasts - Cómo funciona Mumbler y qué ventajas tiene respecto otras alternativas.¿Cómo te repartes el trabajo con Corti?¿Qué estrategias estáis usando para daros a conocer?Planes de futuro / mejoras para Mumbler Novedades Nueva versión de FacetWP 3.9 que añade nuevo filtro de «Sort». Tip de la semana Snippi herramienta online para compartir snippets de código de forma rápida. Menciones Sergio nos felicita por el acuerdo con de OsomPress con Easy Digital Downloads.

Síguenos en: A falta de poco más de un mes para el aniversario del lanzamiento de OsomPress y con las novedades de las últimas semanas, hemos querido dedicar un episodio a hacer un repaso de este año de proyecto y nuestros planes de futuro para los próximos meses. Pero antes, como siempre.... ¿Qué tal la semana? Semana esther Corta pero agotadora. Semana Nahuai Grabación del Late Night Show de la WordCamp España 2021. Reunión acerca de una colaboración con OsomPress. Reunión de Genesis shapers dónde hablamos de FSE y qué están contemplando la opción de ofrecer una instalación con un pack de Genesis en Local. Contenido Nahuai 6 nuevos tutorial en Código Genesis de los cuales destaca: Tema de la semana: Evolución de OsomPress Lanzamiento noviembre 2020Lanzamos con 2 temasCompartido en nuestras newsletters, RRSS y podcastIncluido en la página de ofertas de Black Friday de WP Engine3 child themes de GenesisDakota -> pensado para podcastersUprising -> dos Starter packs: Original y AutumnKarma -> ventas digitalesCreación de programa de afiliadosPendiente de darlo a conocer más (RRSS...)Contacto con bloguers con tutoriales bien posicionados proponiendo afiliaciónPublicación de dos temas en el marketplace de StudioPress:Dakota y Uprising1 mes destacados apareciendo los primeros1% de conversión de visitasAcuerdo con Easy Digital Downloads para ser partnersReunión con Syed BalkhiPersonalizar los temas existentes para ser más EDD friendly -> Nuevos Starter packsCreación de un tema dedicado más adelantePreparación del Black Friday 2021 - 1er aniversarioTema FSE Novedades El resumen de la última reunión de Genesis Shapers de septiembre. Ya tenemos podemos ver la primera versión del nuevo tema Twenty Twenty Two. Entradas WordCamp España 2021 disponibles, aprovecha. Tip de la semana Herramienta online (disponible en Codepen) que te permite crear un color hexadecimal que puedes usar con la propiedad filter de CSS filter para dar color a un fichero SVG. Menciones Chabi Ángulo nos menciona en el podcast de David entrevista a ciegas Lucas Bonomo nos agradece los tips semanales en Linkedin Xavi recomienda el episodio de chatbots con Jordi Cabot Gracias a: Este episodio está patrocinado por StudioPress, los creadores de Genesis Framework, el entorno de trabajo de temas más popular de WordPress. Ya está disponible Genesis Pro para todo el mundo, 360$ anuales que dan acceso a: Genesis FrameworkChild themes de Genesis de StudioPress1 año de hosting en WP EnginePlugin Genesis Pro (Diseños y secciones, restricción de bloques por usuarios…) y Genesis Custom Blocks Pro.

✏️ Deja tu comentario Os explicamos en qué consiste este plugin que permite montar una tienda online para productos digitales o servicios, todo lo que se puede hacer gracias a sus addons, y los modelos de negocio que podemos implementar con él. ✈️ Grupo de Telegram Guión CódigoAdding HTML before or after Download product contentTérminos de taxonomías personalizadasCampos personalizadosDemoCalidadActivar columnas GeneratePress para DownloadsTaxonomías personalizadas para EDDWidgets de filtros FacetWP condicionalesAñadir labels a los filtros de FacetWPAñadir "Album" al título para los álbumes y bundlesColumnas para las taxonomías (hook GP)TrucosFacetWP no funciona si deshabilitas el archive con define('EDD_DISABLE_ARCHIVE', false);Tuve que añadir CSS para el grid de descargas en móvilIs the [downloads] shortcode responsive? - Easy Digital DownloadsPluginsWordPressGratisEasy Digital Downloads – BlocksEasy Digital Downloads - Auto Register (gratis)EDD List File NamesPagosStripe Pro Payment GatewayPayPal Commerce Pro Payment GatewayMuchas otras plataformasConditional GatewaysGateway FeesCheckout Fields ManagerEDD Download Images (gratis)EDD Featured Downloads (gratis)EDD – Coming Soon (gratis)Lock Downloads to IP (gratis)CaptaciónUser HistoryMailChimp / Aweber / ConvertKit / MailPoet / GetResponseAffiliateWPAcquisition SurveyCampaign TrackerConditional Emails (carrito abandonado)EDD Purchase Rewards (gratis)ReviewsDiscounts ProRecommended ProductsEDD Cross-sell and UpsellGestiónResend ReceiptWalletZapierInvoicesPDF InvoicesAdvanced Sequential Order NumbersAdvanced ReportsEstrategiaVariable Pricing SwitcherSimple ShippingFree DownloadsExternal Products (gratis)EDD Prevent Checkout (gratis)Downloads As Services (gratis)❓ EDD Store Hours (gratis)MarketplaceEasy Digital Downloads - CommissionsFrontend SubmissionsEDD MessageMembershipRecurring PaymentsRestricción de contenidoContent RestrictionAll AccessSoftware LicensingLicense Free DownloadRestrict Content Pro Member DiscountsCustom DeliverablesPricing

This week I review another e-commerce alternative: Easy Digital Downloads [powerpress]

Today's a bittersweet moment in WordPress business land with the announcement of Awesome Motive acquiring Sandhills Development suite of plugins including Easy Digital Downloads, AffiliateWP, and more. I'm honored to call Pippin my friend who has helped me “grow up” in the WordPress community. I'm happy for him, and sad that he's retiring from the WordPress world…for now. I had a chance to sit down with him earlier this morning to hash out all the feels around this news. I hope you enjoy the episode, please share it with others! Episode Transcript [00:00:00] Hey,[00:00:01] Matt: everybody. Welcome back to a special episode of the Matt report, breaking news almost. And not this one's not erring on the WP minute, but we broke a lot of news on the WP men. They go to the WP minute.com. If you want your weekly dose of five minute WordPress news delivered in your inbox every week, uh, this episode is sponsored by easy support videos, easy support videos, support your WordPress users right inside the WordPress admin.[00:00:23] Using videos. Check out easy support. Dot com why am I doing this in line with the episode? Because we have a special guest today, Pippin, Williamson, Pippin. Welcome to the program. Thank you, Matt.[00:00:35] Pippin: It's great to be back.[00:00:37] Matt: I woke up writing my weekly script for the WP minute and I was getting all of the acquisition news in there.[00:00:43] I was getting all of the liquid web and learn dash and what WooCommerce was up to and I was ready to send it to my executive producer and I looked on Twitter one last time. And there you were saying that Sandhills was acquired. My awesome[00:00:59] Pippin: motive. Sorry to screw up your, uh, your scheduling plan.[00:01:04] Matt: I had a donut in my mouth and I'm trying to type in like, oh my God, what's happening.[00:01:08] I was real newsroom, uh, breaking moments here. First of all. Congratulations. Thank you. Um, at the top of this episode, what I want people to do is an, a link this in the show notes is please. For the love of all that is holy. If there's anything you do with what I say here at the med report, read the blog post on Sandhills dev.com that Pippin wrote about the breakdown, phenomenal piece, one of your best, the best that you have written, uh, you know, uh, to, to bookend this, this, this book, this chapter of your life.[00:01:49] Uh, you know, it's, it's, it's actually an emotional thing for me. I don't have a question straight away. It's an emotional thing for me. I feel like I've been part of this journey with you. Have you felt that same vibe from others in the WordPress?[00:02:02] Pippin: You know this entire morning, um, when we publish the, the announcement that all of the WordPress products were joining automotive and that after a transition period that I'm retiring from WordPress, um, and moving onto some other things, uh, it has been pretty much a constant stream of messages from.[00:02:25] Friends colleagues, people that we've met once or twice at word camps and, and so many friends. And, um, from over the years, just, you know, saying hi, saying congrats, mentioning, you know, something about, you know, what we did together. You know, there's so much. People that we have worked with over the years and that I've had the amazing opportunity to get to know.[00:02:51] Um, so yeah, it was it's, it's been a pretty wild ride and a journey and hearing how many different people, um, have been impacted by the work that we've done over the last 10 years is an amazing way to, um, you know, maybe conclude this part of it.[00:03:14] Matt: They're in my, in the WP minute, uh, script that I wrote today, I said that you are your Sandhills and you specifically are either one of the most respected.[00:03:30] Product companies in the WordPress space, if not the most respected, uh, WordPress plugin company in the space. There's yeah. There's such a deep connection that I think a lot of people share this. It's what makes WordPress special, I guess, is because we all get, so the reason why we're all so emotional about it, or at least I know I am is because we all get so connected with one another.[00:03:51] We want to see each other when we want to see the software do well. I'm retiring from work. I was, I just ran to grab a coffee before we hit record. And I was thinking about some of the questions that I was going to ask you. This is probably a pretty blunt question to ask, but there's the side balconies of the world.[00:04:13] And then there's you and me, right? How do you frame yourself to be able to say, okay, I'm retiring with WordPress from WordPress. I don't even think the word retire is. In vocabulary. What do you think makes the entrepreneur your yourself as an entrepreneur versus SIADH maybe so different and has that played a role into making this decision?[00:04:40] In other words, we're world domination,[00:04:43] Pippin: really? So it absolutely played a role. You know, one of the, one of the most challenging parts of, of this type of transition is we have this, this huge history of, of, of customers, of our team, of our products that, you know, those don't just turn off those don't just suddenly go away because I'm moving on to other things.[00:05:11] What we have to try really, really hard to do. I spent an enormous amount of time on over this last summer is finding the best avenue for those to carry on for the products to carry on for the customers to continue to be supported better than we were ever able to do. And, you know, finding the right fit that ensures that that will happen.[00:05:34] Truthfully requires someone like CYA, you know, SIADH is extremely laser-focus. And driven for his mission of helping small businesses. And he, his, you know, the first thing when, when he, and I started talking about this in depth over the summer, one of the first things that I, I asked him is, you know, what are you, what are you going to do?[00:05:58] And what is the time, um, you know, do you plan to continue working on these and building these for years to come quick answer was, yeah, for at least this next 60 years, uh,[00:06:12] You know, that is something that is a huge amount of reassurance for someone in my position that is, you know, knows that it's time to move on to something else, but also, you know, agonizes over the details of how do we ensure that the customers and the team and the products are taken care of and, you know, knowing that he is committed to the long-term future, um, is extremely important to me.[00:06:36] Um, You know, I, I recognize a couple of years ago that while I have had an amazing time and I absolutely loved the last decade, I'm not ready to keep doing it for another decade, you know, I need to do something else. Um, so[00:06:56] Matt: yeah. I mean, it takes a lot of courage to admit that you've always been one, that's been transparent with your posts and, you know, income reports and all this stuff with, with the product and the services side of the product services side of things.[00:07:08] Uh, but to sort of put your entrepreneurship. Scars, you know, in front of everyone. Right? Cause I know what it's like to run a business at a very much smaller scale than obviously you, you and I had spent some time in a mastermind years ago where we were just banging heads with things that were just so uninteresting, probably to both of us, like talking about taxes and like when VAT came out and you're like, good, I don't want any of this.[00:07:36] I didn't choose to be the janitor and the tax guy doing this stuff. It's not fun. I just want to code and. You stumbled onto the success that you had, and it is, it's a totally different weight. And I think a lot of people are jaded in this space. Sometimes myself included saying he's got everything he wants and needs right in front of him with this busy.[00:08:00] But sometimes it's not what you want. And, and what you wrote in this piece. Uh, again, please read this people about family, your father, your grandfather has a deep connection to me because I started a business with my father. He started a business with his father and it's this lineage that has, you know, gone on.[00:08:20] So, I mean, it really hits home with me. But I think a lot of people just want you to keep going. And sometimes it's, it's not what you, what you want. And, uh, again, no real question here just like applauding you to,[00:08:32] Pippin: you know, the thing that I think so often people don't realize or think about enough until they find themselves in that position.[00:08:40] Is any, anybody who is, is heading a team or a company. When they no longer have the passion for it or the drive, or maybe not that their passion for it has gone away, but maybe passion for something else has eclipsed. It is the longer that they stay in that seat, the more disservice they are going to do to their customers and their team and all of the people that they work with in some capacity or other, you know, anybody who leads a ship needs to be the best of themselves.[00:09:16] As much of a time as they possibly can. Um, because that's the only way that you can do your absolute best to take care of, of your team, of your customers and of your business. And when you are no longer your best in that seat, the best thing you can probably do, if you can, if you know that that is a permanent thing and not just a transitory.[00:09:40] It's put someone else in that seat. Uh, it's hard to do, and it's really, probably even harder to admit to yourself when you reach that point. But if you don't, you know, that that's what causes amazing things to decline over time. That's what causes businesses to slowly fail and, and start to suffer is when, you know, obviously there's other factors too, then, you know, there's other things that can cause somebody to go downhill.[00:10:03] But when, when the captain of the ship is, is no longer. Wanting to be there, no matter what their level of dedication, you know, it hasn't been.[00:10:12] Matt: Yeah. How does that unfold internally at, or how did it unfold internally at Sandhills? Like when you got the gut feeling, did you gut check and, uh, you know, talk to the, the, the top brass at, I dunno, what, what you, what you title them, but do you talk to the top brass and say, I got this feeling.[00:10:31] What do you all think before. Dispersed[00:10:33] Pippin: everywhere for this one. It, um, it unfolded in a couple of ways. So first, uh, you know, a much longer string of events is I'll say that it first started to happen years ago for me, which was basically the day that I, you know, one day I recognized I had hired myself out of it.[00:10:54] 'cause I had, you know, we had, we had grown the team. We had hired, we had grown the dev development team, the support team, the marketing team, even the leadership team. And I re realized that like, I don't, everything that I did, everything that I used to do that I was passionate about is now somebody else's responsibility.[00:11:13] So that happened years ago. Uh, and that was probably one of the first periods where I started to like really recognize that, you know, I don't know that being a CEO is. What I desire to be in the long-term future. I just want to write code again. I spent the next few years trying to get back into code and it, it never happened for one reason or another.[00:11:36] There's lots of reasons. Um, you know, here, here and there, I would, I would dive back in and have a little bit of, of success building something for fun. Um, but like on a day-to-day basis, I never returned to being in the. And it, and that was where my, my true passion was. I loved writing code. I loved the, you know, just cranking something out and, you know, more or less building something from nothing.[00:11:58] It was so fun and magical. So that when realizing that that had happened, that, that transition where I was no longer doing that. Is the first step to what got us to today. And that was years ago, much more recently. Um, basically, uh, when my, my dad's health issues that I mentioned in the blog post popped up, that was when I, I think I really got serious with myself to admit that it was probably time.[00:12:31] Um, at that time I wrote out a message to my partners, um, and. Basically told them. I wrote, I wrote up this very, actually a very short message and it was just titled the exit is near and FYI. Here's basically the way that I'm feeling now. And I think I'm going to start having conversations. And, and that was, it was very, it was very brief, but then we, you know, we followed up and had a lot of in depth conversations as, as a partners group for the next several months.[00:13:05] And then, you know, I kept wavering. I kept going back and forth and, you know, deciding to, to sell something you've spent 10 years building isn't some, like, at least I don't maybe, maybe some people, it happens this way, but for me it was not like a light bulb moment. It was not this, you know, one day I just know, you know, okay, that's fine.[00:13:27] Let's do it. No, it wasn't that at all. It was, you know, it's this, this inkling, this feeling, this, this like weight in your stomach that says. I think it's time, but I'm a F I'm truthfully terrified of that commitment of that, you know, actually making that choice. So over, over a couple of months, you know, trying to figure out if that was the right move or not, I finally decided, you know what, I'm going to take a sabbatical.[00:13:54] I'm going to take three months off the entire store. I'm going to close slack, I'm going to close base camp. I'm going to close emails, disabled, all notifications. I'm going blackout mode for the next three months and see what happens that the, you know, our, our team was set up and so effective that, you know, I was able to do that.[00:14:17] Um, I was not necessary for the day-to-day operations. And so I knew one of two things was going to happen. Through that sabbatical either. I'm going to go out, get refreshed and decide, you know what? I love this. I want to keep going. Um, I'm back, I'm 100% committed and let's put the pedal to the let's hit the gas, or I'm going to know for sure that this is the right move.[00:14:44] Um, and obviously with today's new news that we announced, um, we know how that ended. I knew that it was the right move after I'd spent several months away from it. And you know, it just helped me realize that I'm ready for this.[00:14:59] Matt: Yeah. I mean, and again, I've known you for awhile. A lot of people have known you for awhile, but if you haven't known PIP in, um, You know, just all like the moments at word camps, replaying in my head with like sitting with you and you sitting with your team and just like whatever diving into code features, new product announcements.[00:15:18] How are you going to market this? How are you going to grow the team the whole, how do I get a great team chemistry? Like your. Like the painting that I have of you over your time in this space has never been like, how do I build this thing to sell it? Right. And over the years I've seen which I guess, like, I don't fault anybody anymore.[00:15:35] I used to have like really strong opinions on it, but now people want to build a business and sell it, whatever, Hey, that's just another way of going about it. Like you're building it to sell it, to acquire it. And it's all strategically done. Thumbs up, Hey, that's your way of doing it. Um, you know, and, and just seeing the way that you've done over the years, you know, knowing that this was, this wasn't the intention, although as you highlight, it was[00:15:57] Pippin: a reality that was known to have a strong likelihood of happening,[00:16:01] Matt: right?[00:16:01] Yeah. There's a, there's a point in the, um, in the blog post where you say every business owner knows or will eventually learn that there are three possible fates for their. One one day it'll be passed on to someone else perhaps whose family inheritance, uh, to it's solely or rapidly decline at some point, uh, be shut down entirely three.[00:16:22] It'll be sold to a new owner, uh, for one reason or another. I want to just shift gears a little bit in the conversation. Get a little bit more like strategic businessy, uh, on number two, uh, it'll slowly or rapidly decline at some point be shut down entirely. Um, before we got on, I was talking to somebody else.[00:16:39] Who's going to be writing up a piece on the business of WordPress space. They asked me a couple of questions about what I think about this and why acquisition is so hot right now. Um, I think that there are a lot of mature businesses like yourself, or like Sandhills, where you get to a certain point where, Hey, it's successful.[00:16:57] It's good, but you hit this plateau. And in order to get to the next step, the next stage. You have to almost build a whole other business model or hold a product whole or business. It's not just, Hey, two X, my effort now it's like 50 X my effort to get to that next point strategically that did that have a, a role in this.[00:17:20] And then we'll talk about awesome motive and how I feel like you slot into that, that suite of services. But was that a thing for you?[00:17:26] Pippin: Oh, absolutely. Um, you know, like any, any business that has been going for. Uh, while, you know, and, and at this point we were, uh, almost 10 years old. Um, the sandals development as a, as a company, as a brand is eight years old.[00:17:41] But the products, you know, it's been, I think, 10 years since we launched EDD, um, or close to it, um, you know, what, what used to work, what works when you're really, really small and you're new and you're growing. It's not the same thing that works today. You know, when, once you reset maturity point, um, it's a totally different set of challenges.[00:18:05] Um, and the consequences for getting your approaches wrong are a lot more significant. Um, you know, w at our peak, we were a team of 28 people, you know, if we, if we screw up and we do. Aim for the future properly. And we don't manage our growth and we don't recognize where our pain points are. You know, the consequences of that are a lot more significant than when, you know, it's just two or three people that are, you know, mostly just late night keyboard hacking and having a good time doing it and, you know, have a little bit of success with it.[00:18:41] Yeah. So, you know, when I said that when I, when I went on a sabbatical, I knew one of two things was going to happen. And one of those possibilities was that we were going, I was going to come back refreshed and ready to just hit the gas. We have definitely been at that stage for the last couple of years where we were trying to figure out how do we hit the gas?[00:19:02] You know, we're, we're still doing good. We're still comfortable, but the signs are there, that what we're doing. Is not going to sustain us for the next 10 years or even the next five years. There are, there are changes that we're going to have to make. Um, you know, we didn't, we ended up going through this process with automotive before we really had to dive into what those changes were going to be.[00:19:27] And so, you know, I honestly, I can't tell you what they are cause I, cause I don't. Um, but we knew that we were going to have to adapt our approaches and adapt our strategies and adjust, um, and do things in a different, in at least some form of different ways. Um, because it wasn't going to be enough to get us through the next five years.[00:19:46] Matt: I think a lot of successful. And this is, and again, these are just my opinion and obviously happy to hear yours, which just, you just hinted that really. But, you know, you get to a certain point where it's like, Like, if you looked at EDD or your suite of prod products, let's say affiliate EDD. So you have like the affiliate side of e-commerce you have e-commerce, but then it's like, okay, what does everybody want?[00:20:10] You know, with e-commerce is, I don't know, maybe like the hot thing of, uh, customizing checkouts or lead gen or all of this stuff. And it's like, man, That's like another 10 years, right. To like, think about how to build that, like the thought process on how to succeed with that. Yeah, man, it takes so much time and money, um, to really get to that.[00:20:34] So, and I[00:20:35] Pippin: thought a very careful planning. Yeah. I had[00:20:37] Matt: a lot of planning. It's. It's not like the concept of cowboy coding in the early days where it's just like, yeah, just throw another feature and see what happens when you say throw another feature. It impacts 28 employees that you're responsible for tens of thousands.[00:20:52] I'd imagine customers that you have, and it's not just as flip, flip of a switch. That is, is that easy to just change? Oh, that feature wasn't good. Let's pull it back out. Like no, maybe nobody will notice. Oh no, it doesn't work that way. Uh, it's very hard. Uh, I want to talk about finding a suitor for the company.[00:21:11] Now I know how SIADH found you because quite literally, I was at a word camp where I think SIADH was walking around, asking if anyone was for sale. This was like five, six years ago. And I think he would literally walk around, Hey, you want to sell? Hey, you want to sell? Hey, you want to sell? So I know he's got into your ear years ago.[00:21:31] I wrote a blog post back in February, 2020, where I predicted they would buy e-commerce. And I had a discussion with somebody privately that they would probably look to EDD to sell, to, to acquire. Did you look at anybody else? Did you have those conversations and what was[00:21:45] Pippin: that like? So when I first announced, uh, to my partners team, that I felt it was time for me to, to find an exit, uh, immediately after that.[00:21:58] I started reaching out and having conversations with people. Um, and I talked to quite a few. Um, I had. Uh, and I, I mentioned this a little bit in the, in the blog posts, but there were a couple, there are some requirements that I really needed to have met. Um, and so as I, as I started to reach out to, you know, people that I thought might, might be interested, I had a, I had a list of, you know, maybe 10, 10 companies or individuals that I felt.[00:22:29] Would fulfill the requirements that I needed. So number one, that, you know, obviously they had to be capable of doing it. Um, and, and both, you know, both from a finances perspective, but also from, you know, their ability to carry on what we had built. You know, I had no interest in. You know, selling, selling this to a private equity group that, or venture funded group that their goal is just to, you know, cash cow and kill and shut it down.[00:22:56] No interest whatsoever. So I had, I had a few requirements. The, I had to trust and know that their ability. Was there to carry on what we built to. They had to take all of the products. Um, I was not interested in piecemealing, the suite of products that we've built. We have a lot of overlap between our products, between the team that works on the products, um, and our customer base.[00:23:25] I did not want to, you know, send one, one, place one to another one to another, and then try to figure out, okay, what goes there? What goes there? What goes there? That just sounded like a disastrous nightmare that wasn't going to end well for anyone except maybe myself, maybe. So they had to take the whole suite of products.[00:23:43] They had to take the whole team, you know, no acquisition is perfect. No transition is perfect, but I needed them to commit, to taking the whole team, be willing to take everybody, you know, if somebody didn't want to go over, that was, that was okay. That was understandable. But they needed to have that commitment from day one.[00:24:00] If we're taking this as a complete package, um, and. You know that as we, as we had those requirements, um, it, it, we, it, it narrowed down our candidates list, if you will, um, pretty quickly, um, because for one, you know, we'd go in, we'd have a conversation and then somebody would be like, this is great. I really love this stuff.[00:24:24] But honestly, I only want to feel like it'd be cool. Thanks for your time. Maybe I'll circle back to you if you know, if something else doesn't work out and we repeated that quite a few times, uh, CYA. And I have known each other for a long time, uh, actually fun stories at site. And I have had conversations in the past, um, specifically around EDD.[00:24:45] Um, and I turned them down early on and that was several years ago. Um, so it's kinda fun to come full circle now, but with when, when I approached SIADH, um, and I, I told him very bluntly said, are you interested having a conference? If the answer is yes, here's my four main requirements. And if the answer to any one of those is no thanks.[00:25:09] Um, let's not waste each other's time and it was immediately. Yes. Um, so he, he was very, very interested and was immediately happy and will in knew that he wanted to meet all of those requirements.[00:25:22] Matt: Yeah. I mean, I could see, I could, I could definitely see like the negotiation room where like you're both in the room and then SIADH leaves and his lawyers come and you're like, Hey, we say, Hey, where are you going?[00:25:32] Like you leaving, are you staying up, stay around for this conversation. How long did that process take? Was it months Fido two months. But[00:25:39] Pippin: so, um, it, it's, it's funny the way that you characterize it, because while like, I think that's probably how a lot of people expected negotiations with sign to go.[00:25:48] Honestly, that couldn't be further from the truth. Um, it's when, when you negotiate with SIADH, when you sit down and have a conversation with him, it's a very one-on-one candid conversation. We hopped on a lot of zoom calls and we chatted face to face, and I never once negotiated with the attorneys or anything.[00:26:06] You know, it's always cited is extremely personable actually. Um, and he and I have always had a really good relationship. And so we were able to be very candid with each other and, you know, share what we, what we need. What we wanted, what our, what our desired outcomes were and what our challenges were. Um, and then, you know, when an issue was raised, um, you know, whatever it was, we addressed it and we worked through it.[00:26:30] Um, it was, uh, it was a wonderful experience. Honestly, I would, I would repeat the process with SIADH again in a heartbeat. Yeah.[00:26:40] Matt: Uh, we, uh, you know, Matt report listener, you can look forward to a, uh, interview with Saya next week. He's a little. This week. I don't know why he does things on his plate, but we are going to S we are scheduled for an interview next week.[00:26:53] So look forward to that PIP and wrapping up, wrapping up here. Um, yeah. So the hinting at the size of the deal, I won't directly ask you the questions. I mean, you are retiring. Life is probably pretty good for at least the next couple of years. Yes, no, we'll be, we'll[00:27:12] Pippin: be. Okay.[00:27:14] Matt: Uh,[00:27:14] Pippin: we are plenty to put our focus on you.[00:27:17] Matt: I like in the blog post, uh, you sort of say, uh, in the section, what's next for Pippin, uh, after finishing the transition period with automotive, I'll retire from WordPress, then put my focus into spending time with family nature conservation efforts, which I know you've been big on even years ago. I remember you talking about some of the stuff you were doing in Kansas, uh, in Sandhills brewing.[00:27:40] Listen, you, I like how you just threw that in there, kind of the Sandhills, really. But if anybody who does, like, I follow you on Instagram, right. For Sandhills brewing. And I remember it's this like, Hey guys, like on our mastermind calls, check out these bottles I made. Right. And it's just like, you know, You got like a six pack and like I made these bottles and then like our next call, you were in like your tub in the bathroom.[00:28:01] Like, look at my tub full of beer. And then it was, Hey guys. Uh, I got so many crates in my basement. Like I have to get like a rental store. And then now, like Instagram, you have people working for you. I see the, you know, the Instagram models holding the beer there's food. There's build-outs, that's like a whole, like you're not retiring from businessman.[00:28:19] You get a whole.[00:28:20] Pippin: Other big things. It's a pretty, pretty hefty operation at this point.[00:28:24] Matt: I mean, that's going to probably still take up a lot of your time, I'd imagine. And you run that with your brother.[00:28:29] Pippin: I do. Yes. Uh, my, my twin brother and one other business partner. Um, so we, we built two different locations.[00:28:36] Uh, my brother and I live about three hours apart and, uh, we, we really wanted to build this brewery together. Uh, and then we realized like, well, I'm not going to move and you're not. So obviously the next best thing is we build, do locations. Let's do it.[00:28:53] Oh, COVID tool is a interesting monkey wrench. You know, all of them. Everything about COVID aside. I will tell like the, the health and the, the stupid politics around it and all of the worries and the concerns and the financial sides I was telling you that that is one of the most interesting business challenges I have ever gone through is trying to run a hospitality business during a global pandemic.[00:29:16] I have no interest in repeating it. But it is something that I think has been a very, very valuable experience because of how many different things it taught us. You know, if you want to see a great like years from now, we're going to go back and look. At businesses that, that survived businesses, that failed businesses, that thrived and businesses that you know, everything in between.[00:29:43] And we're going to have so much valuable learning about building resiliency and flexibility, and like the ability to pivot in businesses, because that was what, you know, March, 2020 was like, that's when, when that happened. Your businesses that succeeded and made it through were those that had some level of financial resilience because do the hit the hits to the hospitality industry was brutal to had the flexibility and the willingness to change.[00:30:20] And then, and three, just the, the wherewithal to. Chug on and no pun intended, but like seriously, like that was a drag. That was probably the hardest thing that I've ever done in business was surviving COVID as a hospitality business. Um, and, uh, yeah, there's, there's gonna be so much to learn from it in the years to come, uh, as we, you know, are able to take steps further back and reflect on it.[00:30:50] Matt: Yeah, man. Uh, yeah, even, I mean, congrats on that. You know, as somebody who. Again, has been in a S has seen a small, uh, portion of your experience growing a business. When I see these things, when I see like the success of like, where you're going with that brewery, like as fast as it happened, I felt pretty fast to me.[00:31:11] I'm sure it felt, I dunno, maybe fast to you, but yeah, it depends on the day I looked at that. I was like, man. Yeah. This, dude's not long for WordPress, because like I know like, man, if I could just give up everything, I would just go cut people's grass and just be like, there's no worries about the colors I'm picking for you.[00:31:28] There's no worries about like sound audio quality. I just go cut your grass. You just tell me where to cut the grass. And like, that's what I would do for the rest of my life. If it could sustain, uh,[00:31:37] Pippin: you know, three kids you're years ago when, when my brother and I. Well, we're getting ready to commit to building this brewery.[00:31:45] Um, he, he said something to me. I think we were just sitting down late at night. One time. He was like, you know what? I realized why I liked beer and he wasn't talking about the why he likes drinking it or making it, it was why it likes the business of beer, you know, in the software world, we get this opportunity to work with and keep my, my brother runs a software company, 3d animation, right?[00:32:05] Yeah. Uh, so, you know, we get this opportunity to work with. Amazing customers and amazing people. But do you know what the truth is? Like the only time that we actually get to talk to customers, unless we, except the outreach that we do do with them is when there's a problem at the end of the day, all I am is a problem solver.[00:32:27] People bring me problems. Good, bad, enormous, small. It doesn't matter, but I just, I solve problems. You know, like if you've ever heard somebody describe themselves as, you know, like a code janitor or something like that. Like I was not for the longest time that my, my role as, uh, as the CEO of this company was basically to be a janitor, you know, because at the end of the day, everything that comes to me is typically a problem.[00:32:52] I'm kind of tired of solving problems. So the beautiful thing about. Do you know what happens? People come to celebrate. People are happy to see you. You know, when you work customer support, most of the time, people aren't happy to talk to you. People are doing so begrudgingly because there is a problem and they want, and you have the ability to fix their problem.[00:33:14] But with, with beer, people come to celebrate, they're happy to see you. They're thrilled to be in your space, you know? Yes. There's the, there's some darker sides to it. They come to more and they come when they're sad or upset. But in general, you, you are a bearer of good news and they're there because they want to be there.[00:33:33] Um, and that is a very interesting, like psychological difference in the industries. Uh, And it was so refreshing. Yeah. Yeah.[00:33:42] Matt: I can imagine. And look, if I had beer in front of me right now, I would raise a toast to you and everything early in the morning. Well, you know, it's never too early when you're selling beer.[00:33:53] Um, I'd raise a toast. To you and everything that you've done over the years, uh, you know, we hopped on this call last minute. I feel like I was rambling with some of these questions as a seasoned podcaster, but I feel like I'm just trying to hold onto the final threads of my Pippin in the WordPress world.[00:34:10] Um, like, like the Sopranos ending and just watching that last episode, like, I can't believe it's over. Uh, w will you show up at other WordPress events and do you have any final statements for the WordPress community?[00:34:22] Pippin: It's been an amazing journey. Um, you know, my, my current intentions at this point are, you know, truthfully to see what happens.[00:34:33] I don't have any short-term plans to continue working in WordPress, but I don't know what the future is going to hold. Uh, My, my goal and my hope is that sometime in the future, be it in six months in nine months, in 10 years, the itch to code again will strike and I'll build something completely for fun.[00:34:55] Uh, and it might be a WordPress. It might be something totally unrelated. Um, but if it does then, you know, I'm, I'm looking forward to that. Um, so truthfully, I, I don't know, uh, it's been work. WordPress has. Been a wonderfully weird world. And, uh, some of my best memories, the best people I've ever met are from WordPress.[00:35:20] Um, it's given me the opportunity to travel around the world and visit so many amazing places and see, and meet people from all of them. Uh, I, I realized something a few years ago. That was really pretty cool. Is that because of WordPress and because of what this. Community has made possible. I think I know somebody in probably every major city of this world, you know, I may not realize they're there, but I think it's pretty darn close because of just the connections over the last 10 years that have been made.[00:35:58] And that's amazing. And so fricking cool. Um, so you know, this might be the, you know, the end of my WordPress experience, uh, And I will miss it. I will, but I'm happy to end it on a high note where I know my team, the customers and the products are an exceptionally good hands. You know, the truthfully the future for them has, has never been brighter.[00:36:32] And, uh, I'm really looking forward to watching what they do.[00:36:36] Matt: Yeah, absolutely. Bravo to you, sir. Thanks again for everything. Uh, Twitter, I guess now is probably the best place or do you know anyone? You don't really want to talk to people anymore? Stay away from me. I'm come[00:36:46] Pippin: buy some beer, email me, uh, you know, my Twitter account is still active.[00:36:51] But, uh, I, I'm not very active on Twitter. I was very active today for the first time in months and months and months. Uh, but so contact me via email. Um, it's pippin@sandhillsdev.com. Uh, you can find me@sandozdev.com. That is that's still my place. Um, and, or you can find me at my personal website.[00:37:09] Matt: Fantastic everyone else.[00:37:10] matterport.com airport.com/subscribe. Don't forget to miss. Don't forget to miss. No, don't forget to not miss your, your weekly dose of WordPress news. over@thewpminute.com. Support the show by buying me a coffee. Buy me a coffee.com/matt report. Thanks everyone for listening. Thank you again, Pippin. And for the last time, please read the blog post, which will be, uh, linked up in the show notes.[00:37:33] Fantastic PR. To the saga that is Pippin Williamson in the WordPress world. Thanks everybody for listening. And we'll see you in the next day,[00:37:42] Pippin: everyone. And thank you. Ma'am. ★ Support this podcast ★

Cursos Marketing Digital: https://www.triunfacontublog.com/ ¿Por qué lo haces? Idea. Pasión. Conocimiento. Oportunidad. Qué vender Cómo llegar al público Cómo empezar a emprender online: https://www.borjagiron.com/internet/como-empezar-emprender-online/ Nombre y comprar dominio https://borjagiron.com/hostinger y rrss Web con WordPress Landing de venta. Contacto por email. Pago online con plugin Easy Digital Downloads. Crear artículos SEO Crear Podcast Crear canal de YouTube. https://borjagiron.com/screencast Otros negocios. Mis fuentes de ingresos.

Cursos Marketing Digital: https://www.triunfacontublog.com Yo no tengo nada para vender ni para ofrecer. ¿Qué hago? Vende lo de otros. 1. Busca tu pasión. DAFO. Lección 1 curso ideas para blogs. Clases. matemáticas. Te parece una tonteria. 2. Qué se te da bien. Blog, podcast, vídeo. 3. Qué te gusta hacer en tu tiempo libre. 4. Qué te gustaría haber aprendido o haberte dedicado? 5. Puedes trabajar en una empresa gratis para aprender? 6. Crea una web sencilla. Tema Reyl Lite 7. Productos digitales. Easy Digital Downloads. 8. ¿Qué te han dicho que haces bien o sobre qué te preguntan? Viajar, encontrar gangas, dónde te has comprado eso? Has ganado algún concurso de algo? Sigue por ahí. 9. Puedes publicar libros online, enseñar a hacerlo con clases en skype gratis 10. Honestidad. No intentes aparentar ni te dejes llevar por las modas. Nicho.

Hoy hablamos de Easy Digital Downloads, uno de los plugins para crear tu membresía y, además, vender productos digitales.

Pippin is the founder of Sandhills Development, creators of Easy Digital Downloads, AffiliateWP, and more. He has been in the WordPress product space for years and has had a lot of success. Recently he's been a bit MIA from the WordPress scene, so I talk to him about the brewery he started and what he's learned transitioning from software to beer.

In this episode, we discuss how Jordan had an eCommerce store making $75k/mo, which gave him a lot of insight into making eCommerce products. He started out with a cart abandonment solution for multiple platforms (I even tried this out for Easy Digital Downloads). He actually avoided integrating with Shopify, but he had an idea to make a checkout that was customizable. He released an MVP and he was overwhelmed with the response. Jordan talks about how they may have released too early, which reminds me of this post by Jason Cohen about why they don't build MVPs. They are now sunsetting the cart abandonment product because the checkout solution is going so well. Jordan says Carthook's checkout solution is popular because it brings the customization of ClickFunnels to Shopify. We also discussed how his product is risky, because it's not officially working on Shopify APIs. They are not in the Shopify app store, and technically Shopify could kill their business if they wanted to.

Two of the most popular platforms for ecommerce are Easy Digital Downloads and WooCommerce. Which one is better for selling digital products? Does one play better with Divi? Is one easier to set up than the other? A few of us have used both so we're going to discuss questions like these and our experiences with each, and what we currently use to sell our Divi products.   Hosts Present: Cory Jenkins - Aspen Grove Studios / FB / @aspengrovellc Jerry Simmons - Fervent Solutions / FB Tim Strifler - Divi Life / FB / @timstrifler Sarah Oates - Endure Web Studios / FB / @endureweb Resources: WooCommerce Easy Digital Downloads (EDD) WooCommerce Extensions Yith WooCommerce Plugins WooCommerce Amazon Fulfillment WooCommerce Plugins on CodeCanyon EDD Extensions 3rd Party EDD Extensions 21+ Best Free WooCommerce Plugins for Your Store (2018) 10 Must-See Easy Digital Downloads Extensions for Your WordPress Site   https://youtu.be/DM_Z4mQUy_s

Hooray! Season 4 is here! First and foremost, thanks for always tuning into the Matt Report, and craving great stories and how-to from our guests. Second, thanks to my two content sponsors for this season: Pagely.com & Valet.io. Without them, the Netflix style release wouldn't have been possible. Kicking of Season 4 is my friend Logan Nickelson, founder of MusicForMakers.com. He built a recurring membership business built on WordPress, Easy Digital Downloads, and Restrict Content Pro enabling him to sell his royalty-free music. You might be thinking that a musician turned digital product seller, might not relate to your more traditional WordPress product or digital marketing product — oh, but it does! The parity between a music artist, and today's freelance developer/designer, is uncanny. He pulls on a lot of similar threads that we in the freelance consulting world experience in our own business. He's also a digital content marketer by day, and he's building this business in his spare time. And when you're making the music, building the website, marketing the goods, and supporting your customers — it becomes quite a feat! I hope you enjoy Season 4 Episode 1 with Logan Nickelson! Matt Report - A WordPress podcast for digital business owners S4 E1: Logan Nickelson of MusicForMakers.com Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window ★ Support this podcast ★

Blair Williams is a software engineer and entrepreneur. He is the owner and lead programmer for Caseproof. Caseproof has four products on the market Pretty Link, MemberPress, Affiliate Royale, and Buy Now for Stripe. Pretty Link is a WordPress plugin to manage link redirection on WordPress websites, MemberPress is a product to manage membership sites, Affiliate Royale is a product to manage your affiliates, and Buy Now for Stripe is a product that allows integration with Stripe to sell products on a website without an SSL certificate. Please see Disclosure* (below) concerning affiliate links on this page. Key Segments [0:02:39] After getting a degree in computer science, Blair worked as a programmer, software architect, and CTO at various companies. But while he was working these jobs, he was moonlighting on Caseproof doing freelance web development for clients and then got into WordPress plugins. [0:03:56] His passion was all about the web. He created Caseproof to both learn about the web and get started helping people build websites. When Blair first started building web apps, he thought he needed to use the most bulletproof technology he could find, something that could scale massively and be solid. He chose Java Struts [see Apache Struts] and Enterprise JavaBeans. It took him about a year to create his first web app, which was basically a file browser. After that experience, he switched to PHP. He wasn't sure how PHP would scale but felt that he would be able to get things done in a reasonable amount of time. [0:06:16] While working at Franklin Covey, he started working on larger applications that had been written in PHP and were out of control. He heard about Ruby on Rails. Since Rails uses a Model-View-Controller (MVC) as Struts does, he felt it had the strength of Struts while using a beautiful scripting language. He switched to Rails for several years, even using it after he started working with WordPress, and today still uses some Rails apps to facilitate the sale of MemberPress and other plugins. [0:07:21] He later began to work for a client doing more Search Engine Optimization (SEO) and Internet marketing work and started fiddling around with WordPress to develop microsites. As part of this, he wanted to start tracking links in pay-per-click campaigns independent from Google to have secondary confirmation. That's when he wrote Pretty Link for WordPress. He also wrote Pretty Link in such a way that he could use his own domain name instead of Bitly, or something like it, to shorten links. He put Pretty Link on the WordPress Plugin Directory and found that other people wanted to track their links too. [0:08:58] After Pretty Link, came Affiliate Royale, MemberPress, and Buy Now for Stripe. Pretty Link is a WordPress plugin. MemberPress is also a WordPress plugin but uses a license server on the backend running a Rails-based service. The backend issues and revokes licenses, and facilitates updates. Upgrades and support for a year come with a license. [0:10:30] “When I first got into this, I thought this was gonna be this primarily programming job. I was gonna just be in my basement coding all the time, and it was all about the software. I was just gonna make the software better, and that is a really important part of the business, but the thing I have found is that it's really not a software business; it's a support business [slightly edited].” MemberPress handles e-commerce, protecting pages, and keeping the life-cycle relationship with the customer intact. People use it to run their businesses. Blair's team takes support seriously, and that costs money. [0:12:36] “We take it just as seriously as you take your business, and we wanna make sure that you're up and running, that you are able to make money. That's our whole goal: to help you make money.” [0:12:51] Most of Caseproof's support team are developers. They can go in and fix things for people. Ron had a very positive support experience with the Caseproof team and, knowing how expensive support is, felt a little guilty for the time they spent fixing the problem [relative to the cost of Pretty Link Pro]. Blair's response was: “But that's what they're there for, and we try to fix as may things as we can.” [0:13:51] Blair attributes part of the strength of MemberPress to WordPress but notes that there are thousands of plugins, themes, and web hosts in the self-hosted WordPress environment. Testing every permutation is impossible. Support in this environment requires masterful troubleshooting skills. [0:16:04] Pretty Link, the free version, will do basic, server-side redirects (301, 302, and 307), which Blair explains. [0:19:15] Pretty Link Pro also allows JavaScript redirects, meta refresh redirects using HTML, cloaking, pixel tracking, Tweet automation, social bars, Tweet counters, keyword replacement, alternate base URLs, and geographic redirects. Cloaking is a technique to hide target URLs from the user. Cloaking is legitimately used to retain branding when redirecting but has also been used for questionable reasons to trick people. Pretty Bar Redirect is a form of cloaking that puts a bar at the top of a linked page with brought-to-you-by branding. Pixel tracking, where a one-pixel image is loaded with a page, is also provided to track page views and hits. Tweet automation tweets to connected Twitter accounts when designated pages are initially published. Keyword replacement will replace occurrences of keywords throughout a site with a predefined link (such as an affiliate link). An alternate base URL can be used to provide a short URL for a long URL, such as SaaSBP.com as a substitute for SaaSBusinessPodcast.com. Geographic redirects will redirect based on a user's location. [0:31:11] With MemberPress, you can control who has access to content by limiting access according to rules established by the admin. Access can be granted or revoked for posts, pages, categories, tags, feeds, communities, digital files, and custom taxonomies. Community access allows integration with BuddyPress or bbPress to limit access based on topics. You can manage subscriptions, manage transactions, and resend welcome emails. MemberPress centralizes the rules for access to all of your content. There are also developer tools to integrate with external systems such as SaaS products. MemberPress can revoke access if payments lapse. Membership levels control price, subscription period, trial period, access to content, and recurring billing. Registration pages can be set up for each level. Customers have account pages to view billing history, edit their information, and can be given the option to cancel subscriptions. The admin can also manage coupons with options to define the frequency of use, expiration, discount levels, applicable products, and trial periods. Members are not restricted to a single subscription level but may have multiple subscriptions defined within the site. MemberPress can calculate proration for membership level upgrades. [0:43:49] If customers require custom MemberPress development work, Caseproof maintains a list of trusted vendors and can provide referrals. These are vendors who are familiar with MemberPress and maintain a relationship with Caseproof to resolve problems. Caseproof does not receive payment from vendors for referrals made. [0:44:43] For payments, MemberPress integrates with PayPal for Business and Stripe(and Authorize.net for the developer version). Caseproof is working on integrating with Braintree and, for Australia, eWay. With Stripe and PayPal, the integration is tight, so you can tell if someone has purchased or canceled, and an admin can manage subscriptions from the membership site without needing to log into the gateway. All three services can notify MemberPress of payments made; MemberPress can then issues receipts to the user. [0:50:17] MemberPress also provides analytics to see how your membership site is doing. It will report by week, month, year, and product allowing you to see who has been buying what and when. You can measure traffic, money coming in, and lifetime average value of users. The data is live and displayed using Google's Visualization API [see Google Charts]. [0:52:28] Affiliate Royale allows you to manage a complete affiliate program. It will track affiliate commissions, and if you refund a transaction, it will automatically calculate the correction. Currently, it only supports payments to affiliates using PayPal. You can have a tiered commissions structure of up to 100 levels. It generates a dashboard allowing affiliates to see how much they have been paid or are currently owed, to see a leaderboard, to get affiliate links, banners, or other assets you have provided, and to enter an SSN or EIN for tax purposes. In addition to MemberPress, it integrates with Easy Digital Downloads, WooCommerce, Shopify, and other e-commerce platforms. And since Affiliate Royale is a WordPress plugin, all this is managed from your site with the same look and feel of the rest of your site. [0:56:00] Blair's software products came about organically. He started by searching for a tool that eventually led to the development of Pretty Link. He tried to find solutions but found none that completely solved his problem. [0:57:07] “Initially with Pretty Link, I didn't even have any idea that it would make money. I just put it out there on the repository thinking: well, this is what you do. You put software back out there into the community and give back a little bit. And there was kind of a big uptake. I think the first day there were almost 200 people who downloaded it. Just the first day! I was pretty excited about that, and over the next few months, I thought: ‘I wonder if there is a way I could make money at this?' [slightly editted]” [0:57:43] “WordPress, in general, does not make it easy to monetize plugins.” Anyone who sells premium plugins that can do automatic updates has to reverse engineer WordPress a little bit and create their own server that the plugin can talk to and get updates from. “It's pretty involved.” Initially, they were using FTP to copy files into WordPress, but over the years, they have gotten better at utilizing the plugin management facilities of WordPress. [0:59:07] Affiliate Royale and MemberPress were also needs that Blair had identified while working with other software or clients in those fields. He found things that were good, but not exactly what he needed, so he decided to build it himself. With the update mechanism from Pretty Link in place, he had an advantage with the other products. For the most part, the products were a “scratch-your-own-itch kind of thing.” [1:00:54] For resources, Blair recommends the book The Personal MBA, getting a good accountant, and GoDaddy Online Bookkeeping. The Personal MBA is his number one from the many business books he has read. “If anybody has one book to read, they should read The Personal MBA.” GoDaddy Bookkeeping integrates with Stripe and PayPal allowing them to track numerous small transactions. With BuyNow for Stripe, Caseproof gets a couple of cents per transaction as a fee. They must have software to track thousands of transactions. He has also heard good things about Xero and Less Accounting. FreshBooks is another great resource. Concerning accountants, Blair feels that you can't replace the in-depth professional knowledge of a good accountant. [1:05:03] Buy Now for Stripe is a plugin that allows users to accept credit card payments from a WordPress website without an SSL certificate. It's the most SaaS-like of their products. The backend is a Ruby-based application. For a credit card payment, it redirects to a secure payment server for the payment and then back to the original site when complete. It is similar to a PayPal flow without a PayPal account. It uses Stripe Connect, so it uses your Stripe account and is connected to the Buy Now for Stripe service. They facilitate the transaction, but the money goes straight into your account minus a small fee. They assess a transaction fee on top of Stripe's fees (for which they have gotten some flak), but if you weigh the transaction fee against the cost of an SSL, it's less expensive in many cases. If you're doing high volume, investigate getting an SSL. Buy Now for Stripe also has some features to facilitate the delivery of products; for example, it will send a receipt to a user with a link to where a product can be downloaded. They have had a lot of requests to integrate with MemberPress to allow transactions from MemberPress without an SSL, so they are looking into that. Resources Mentioned Affiliate Royale – a WordPress plugin that allows you to manage a complete affiliate program. See above or listen at [0:52:28]. Apache Struts – an open-source, Model-View-Controller (MVC) framework for creating web applications based on Java. It is extensible using a plugin architecture. It has plugins to support REST, AJAX, and JSON.Java Struts – see Apache Struts. Authorize.net – credit card processing. bbPress – a WordPress plugin to create online forums. Bitly – a link shortening and tracking service. Braintree – online payment processing. BuddyPress – a WordPress plugin to help you build a community website with member profiles, activity streams, user groups, messaging, and more. Buy Now for Stripe – accept payments on your WordPress site without an SSL certificate Caseproof – Blair Williams' company, makers of Pretty Link, Member Press, Affiliate Royale, and Buy Now for Stripe. Easy Digital Downloads – e-commerce web app for digital products. Enterprise JavaBeans – server-side software based on Java to encapsulate business logic. eWay – online payment processing. eWay Australia – online payment processing for Australia. FreshBooks – small business accounting software. GoDaddy Online Bookkeeping – online bookkeeping. Google Charts – interactive charts for use in browser and on mobile devices. Google's Visualization API – API for Google Charts. Java Struts – see Apache Struts. Less Accounting – online accounting software. MemberPress – WordPress plugin to manage membership sites allowing you to accept payments, control access, and sell digital products securely. PayPal – web app to pay for online transactions. PayPal for Business – a service to accept online payments using PayPal or credit cards. PHP – a script-type programming language used by WordPress and widely used on the web embedded in HTML. Pretty Link – Caseproof's WordPress plugin to manage affiliate links on WordPress sites. Pretty Link Pro – the paid version of Pretty Link. See above or listen at [0:19:15]. AddsJavaScript redirects, meta refresh redirects using HTML, cloaking, pixel tracking, Tweet automation, social bars, Tweet counters, keyword replacement, alternate base URLs, and geographic redirects. Ruby – a script-type programming language with an elegant syntax. Its creator, Yukihiro “Matz” Matsumoto, has said that he is “trying to make Ruby natural, not simple.” Ruby on Rails – on open-source Model-View-Controller (MVC) framework for creating web apps based on the Ruby programming language. Shopify – e-commerce web app. Stripe – web app to accept credit card payments. Stripe Connect – service to enable payments for sellers, vendors, contractors, etc. The Personal MBA: Master the Art of Business – book by Josh Kaufman covering the essentials of business. WooCommerce – e-commerce web app. WordPress – software to create web pages (websites, blogs, and apps). WordPress Plugin Directory – the official WordPress repository for plugins. Xero – online accounting software. *Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go, and the notes may not keep up.

Dare I say it's easy to launch a product when there's a competitor in the wild? How about easier? It's one challenge to build a competing product and grow a business, it's a whole other challenge to create something new with no competitors. Today I sit down with Scott Bolinger and Lisa Sabin-Wilson to discuss the launch and future plans for their AppPresser product. If you're cooking up you own product or service that's scaring the bejeebus out of you — you probably want to listen to this episode! AppPresser with Scott Bolinger & Lisa Sabin-Wilson Listen to the audio version Matt Report - A WordPress podcast for digital business owners AppPresser: Launching a product with zero competition Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share RSS Feed Share Link Embed Download file | Play in new window This is scary stuff Let's face it, being an entrepreneur is scary stuff. You set out, sometimes on your own, to face the great unknown that is the market. Who's my customer? How do I reach them? How much do I charge? Let's say you wanted to launch a contact form plugin. You would look at Gravity Forms or Ninja Forms and see what they were up to. Your team would probably start by saying, “How can we make this easier?” or “Can we make a better UI?” Then you're off to the races. You've got a foundation and a blueprint to work with. Well, what if you don't have a competitor to base your version 1 off of? What if no one actually wants to buy your new idea? The greater the risk the greater the return. As for AppPresser, they have no model to work from. There's no standard for building iOS or Android apps based on WordPress because it doesn't exist — until now. In this episode, we're going to look at how Scott hooked up with WebDevStudios and why it's important to work with other teams on projects this size. A feat that I tip my cap to, as most folks charged with a startup idea want to control it all. I hope you enjoy this special episode with the team from AppPresser! Launching a product that has no competition If it hasn't been created yet – ask yourself why. Too challenging? Too costly? No market? However, if your gut is telling you to build this, here's a few methods that I recommend to test your market. I've talked about it in this post, but your first step should be to start growing an audience today. Take your idea and chisel it down to the most consumable pill to swallow. If you've got plans for every feature and every platform, pick the most popular and roll with that. Start the elevator pitch to friends, family and your Twitter following. If no one gets it or isn't too convinced, throw it back in the oven. You don't want to launch half baked. If you can't put it into words, try using a presentation or video demonstration using Screenflow. Slideshows with big simlpe text and keywords work great. If you can't dive into code right away, simulate your clicks or product screens using animation. This is another great way to demonstrate a walk through without having to actually code something. It's all about the pitch and presentation when you don't have a similar competitor to tackle. “We're just like Easy Digital Downloads, but easier!” Imagine that, but you get my point. Do you find yourself in this position? Tell us in the chat below!  ★ Support this podcast ★