Podcasts about brand identity breakthrough

Let's talk about brand strategy!    If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it.    Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service providers & creatives build a binge-worthy brand while staying true to YOU.    Nikki is a Creator of Brand Identity Breakthrough – DFY Branding Kit that allows service providers to stand out online in an ethical way while not spending thousands on their branding!    She also is a soon-to-be mother of 2, and she is the Former Founder & CEO of a nearly million-dollar women's activewear line, JIVA Active, that started with only a $300 investment! Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.   I know it can be overwhelming to hear that there are 13 pillars to your brand strategy, but don't let that scare you. You just have to show up and start.   Tune in to hear more about these pillars and how you can get started creating a brand that will help your business stand out in the crowd.   Find the full show notes at www.brandimowles.com/146   Resources Mentioned: Get the Brand Identity Breakthrough: https://bib.nikkiarensman.com/ How Binge-Worthy Is Your Brand? Free quiz: https://quiz.tryinteract.com/#/614cb0e49db8040018f96af3 Follow Nikki on Instagram: https://www.instagram.com/nikkiarensman/ Visit Nikki's website: https://www.nikkiarensman.com/ Listen to The Business of Branding Podcast: https://podcasts.apple.com/us/podcast/the-business-of-branding/id1415260941 Additional Resources: Don't forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650 Follow Brandi on Instagram: https://www.instagram.com/brandimowles Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As a fellow creative business owner, I know the feeling of being pulled in SO many different directions when it comes to building a brand and business that stands out in your market. We can sometimes feel so distracted by shiny objects (I mean, how FUN is it to create fun brand colors, fonts and logos?!) -- but at the same time, we forget about the more MEANINGFUL parts of our brand and business.In today's episode, we're chatting with Nikki Arensman, brand strategist, designer, and host of The Business of Branding Podcast. And in this episode we're talking about how you can build a binge-worthy brand while staying true to YOU! Nikki is the creator of Brand Identity Breakthrough – a done-for-you branding kit that allows service providers to stand out online in an ethical way while not spending thousands on their branding! She is also a soon-to-be mother of 2, and the Former Founder & CEO of a nearly million-dollar women's activewear line, JIVA Active, which started with only a 300 $ investment!If you've been thinking about investing $$$ in branding for your growing business, you'll want to be sure to listen in to today's episode!How to connect with Nikki & links from the episode:Connect with Nikki on Instagram Take Nikki's quiz to see how binge-worthy your brand isFind Nikki's logo templates and done-for-you projects hereAlso, I'd absolutely love it if you left a review on Apple Podcasts -- I love getting to shout out my listeners on the show!

In this episode, learn from  Nikki Arensman on  how to stand out as a well-known brand even as a soloprenuer.What we chat about in this episode:- Creating a brand that is stronger than a logo- How to do define your brand vision and mission- How to create a brand that represents you and your storyAbout Nikki:Nikki is an expert at supporting female entrepreneurs & founders in building a brand-driven business from day one. She is the Founder of The Business of Branding Podcast and Creator of Brand Identity Breakthrough. Nikki has helped over 15,000 women owned businesses build a brand they are absolutely in love with using her DIY Template Systems and Brand Strategy Products & Programs.  She lives in South Florida with her Husband, daughter, 2 dogs, (and baby boy on the way!).Connect with Nikki:Website: https://www.nikkiarensman.com/  Instagram: https://www.instagram.com/nikkiarensman/ Other links: Free Quiz: How Binge-Worthy Is Your Brand? https://quiz.tryinteract.com/#/614cb0e49db8040018f96afAPPLY FOR THE MASTERMIND: https://www.hollymariehaynes.com/crushtherushcollectiveTEXT HOLLY: 614-810-4236 or click hereTAKE THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

Is there a brand you can't get enough of? You watch their every story on Instagram, open any email they send with excitement to see what's new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you've found yourself a bingeable brand, and in this episode on Priority Pursuit, we're going to talk about how you too can make your own brand binge worthy.  Nikki Arensman is the former Founder and CEO of a nearly million-dollar women's activewear line, JIVA Active, that started with only a $300 investment. Since then, Nikki is the host of The Business Branding Podcast and the creator of a DFY Branding Kit - Brand Identity Breakthrough that helps service providers to stand out online in an ethical way while not spending thousands on their branding!  Nikki has over a decade's worth of experience in the branding world and helps female creatives and service providers build binge-worthy brands while staying true to who they are. Whether working one-one-one with a client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.  In this episode, Nikki shares 13 steps you can use to make your own brand binge worthy.  *Note: Nikki briefly touches on each of the 13 steps in this episode of Priority Pursuit. To get a more in-depth understanding of how each step works, please check out her Brand Strategy Blueprint! In this episode, Nikki explains: What a brand is & what it means to have a “binge-worthy” brand 13 steps for creating your binge worthy brand What is your vision? What is your purpose? What is your mission? Your difference. How do you stand out? Your value propositions. What are you promising your clients? What are your values? Your voice/your personality What is your story? How we roll. The little fun things that make you You! Who are your dream clients? What are your touch points? What are your pillars? What are your visuals? There's never a “wrong time” to create a brand strategy. You can find a more detailed version of this episode's show notes at:  https://victoriarayburnphotography.com/how-make-brand-binge-worthy Mentioned Links & Resources Nikki's website - https://www.nikkiarensman.com/ Find Nikki Instagram - https://www.instagram.com/nikkiarensman/ Brand Identity Breakthrough - https://bib.nikkiarensman.com/ Brand Strategy Blueprint - https://nikkiarensmanllc.vipmembervault.com/products/courses/view/1108856 Nikki's Free Resource: How Binge Worthy Your Brand Is? - https://www.tryinteract.com/share/quiz/614cb0e49db8040018f96af3 The Business Branding Podcast - https://podcasts.apple.com/us/podcast/the-business-of-branding/id14152609413 The Business of Branding Podcast: Episode 68 The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles - https://podcasts.apple.com/us/podcast/68-the-hybrid-hype-method-to-consistently-fill-your/id1415260941?i=1000557215788 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/  Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 

How do you create a compelling brand that actually attracts clients? Today we're joined by Nikki Arensman, who is a brand designer, strategist, and host of “The Business of Branding” podcast. She's the perfect candidate to explain how to do branding the right way, from scratch, so you can stand out and connect with your ideal clients!   Podcast Outline: [0:00] Introduction to Nikki Arensman and the topic of creating a compelling brand that attracts clients - Nikki tells the story of how she became a brand designer and strategist.  [7:25] The competitiveness of the product industry and how branding is the way you can stand out   Reasons freelancers or VAs struggle to create a compelling brand [9:48] #1 Thinking branding is not exciting - some examples of the core elements that make up a brand. [11:39] #2 Thinking you aren't established enough - the benefits of thinking through who your clients are, how to speak with them and connect with them. [12:43] #3 Focusing too much on the visual elements of a brand - the importance of having the “meat” to back it up. [14:35] An example of effective branding - how the brand identity and business elements can connect with an audience and win a client. [15:45] The paradigm shift of recognizing that as a freelancer, you are both a business and a brand - Nikki shares some examples from her experience. [17:48] How many people come from an employment background - the challenges of creating a brand instead of writing a resume.  [19:41] How your brand identity sometimes needs to catch up to where your business has grown - the benefits of aligning your brand identity with all other business elements.   How to do branding the right way, from scratch [22:11] #1 The logistical perspective - examples of what you need to think about. [22:52] #2 The brand strategy - elements that help you figure out the who, what, and why of the business. [23:50] #3 The brand visuals - examples of how you could also create these elements before the preceding two steps to create initial momentum in your business. [28:12] The importance of having a first win and starting with a low-cost brand identity when your business is still evolving [29:16] How to access the Brand Identity Breakthrough kit - what the kit includes and how to use it. [33:39] How to learn more about Freelance University   Resources and tools discussed in this episode: Freelance University    Learn more about Nikki Arensman: Brand Identity Breakthrough:    Connect with Nikki: Website:   Instagram:    Resources and Tools: LinkedIn  Pinterest  Fiverr  99designs  Facebook Groups Spotify  iTunes   

When you think about branding for your business, the first things that may come to mind are usually colors, fonts, and copy. But, did you know that there is so much more to creating and growing your brand? And it doesn't involve creating another inspirational Pinterest board.   On this episode of the Book Your Dream Clients podcast, I'm chatting with Nikki Arensman about the mindset hacks of growing a brand that aligns with your values and vision for your business.   Nikki Arensman is a Brand Designer & Strategist, host of The Business of Branding Podcast, Creator of Brand Identity Breakthrough, a multi-six-figure Self-Liquidating Offer, and mama to the sweetest girl. Nikki helps female service providers & coaches build a binge-worthy brand while staying true to themselves. Nikki understands firsthand the importance of knowing your ideal client's desires, fears, and needs and how to get out of your head and into their hearts. She believes that at the heart of every successful brand is a person with a purpose. Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.   Nikki's Free Resource: https://free.nikkiarensman.com/ Instagram: https://www.instagram.com/nikkiarensman/  

Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I've come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life! Episode highlights: 01:33 - Current social media platforms I'm on and other future content plans 06:14 - My definition of clients and customers 08:21 - My lead generation mechanism for growing my email list 12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business 21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth. Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!Lets Connect: Instagram Facebook Website

If you would love to have a gorgeous brand for your health & wellness coaching business that attracts your ideal clients (but you have no idea how to actually create it), then this episode is for you. If you don't have a huge budget to hire a designer to create your brand, and you're not a designer yourself… you may be feeling kind of lost. You're going to walk away from this episode with the exact steps for how to build a binge-worthy brand and the actions you need to take to create a magnetic brand that attracts dream clients. Nikki Arensman is a Brand Designer & Strategist for female creatives and coaches. She is the founder of The Business of Branding Podcast and the creator of Brand Identity Breakthrough. Over the past decade, Nikki has helped her clients bring out their inner experts through intuitive-led brand identity design, web design, and brand strategy. Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have an expertise and uniqueness that if tapped into, can give them access to standing out, being seen, and selling more. Here's what you'll learn during this episode… Exactly what a binge-worthy brand is (and how to build one for your business) Nikki's 13-step brand strategy The difference between brand strategy and brand identity When you should start thinking about creating a brand strategy …and lots more! Complete show notes: https://drkimfoster.com/105

After starting her career in New York City, Nikki Arensman escaped the exhausting city life by moving to Florida and starting a women's activewear brand called JIVA.  When she ultimately sold JIVA, Nikki started thinking about what she loved in the process of owning and selling a business, and realized that she was truly passionate about the freedom and creativity that came with brand building.  Tune in to hear how this Mamaprenista transformed her passion into a new business, launching her brand academy and 1 on 1 coaching sessions, and how you can build a thriving business through killer branding. Key takeaways this week: Nikki shares why it's important to “just start” before your business idea loses momentum How to play to your strengths in building a company What the process of selling a business really looks like How to master communication around your brand's mission What it looks like to work with a brand strategy agency And finally, Nikki shares her best tips for building a binge worthy brand Follow Nikki on Instagram: @nikkiarensman Connect with Nikki on LinkedIn: Nikki Arensman Use the Entreprenista link here for 40% off Nikki Arensman's Brand Identity Breakthrough!

There are a LOT of great branding books on the marketing. We wish this had been one of them.

Reinvent Yourself - Brand Identity Breakthrough with Gregory V. Diehl I started reading this book, totally unaware of the shock I was going to get. I had heard of brand identity before, but every book and article I read about it was BOOORing! That’s why I was freshly surprised and STOKED that I got an ARC of Gregory’s book to read, and LEARN , and BETTER myself and my business. This “brand identity stuff” is so important, I think everyone should read this book, even if they don’t have a business.[click to tweet] It’s about the cornerstone of human happiness — personal development. And if you can only have one book about brand identity, then make it this one. At the END OF THE POST is the link to pick it up for onl $.99, get it now while it is still on pre-sale! I decided I must share this with you and, interview this young guy who is slowly putting Tim Ferris in the shadows as he travels across 40 countries: You’ve got a new book coming! Is this your 1st book? It is. I’ve contributed chapters to a couple other books on things like travel and unconventional education, but this is the first full length book that’s truly all mine. I finally get to get my whole message out there exactly the way I want, and that feels really good to me as an author. So far at least, my early readers seem to appreciate the strength and uniqueness of the message. And judging by the early success it has seen, it definitely won’t be my last book. I’m already thinking ahead to what comes next, particularly about the elements of this one that relate to self-discovery and education. Your book is ranking #2 right now in “small business”? I’m not sure of the exact ranking because that changes pretty frequently, but it already hit #1 bestseller status in the Public Relations category two weeks before launch from preorders alone. I think it has a good chance of doing the same in Small Business. I’m not an expert on Amazon launches or rankings, but I think that’s pretty darn impressive considering how little I knew about book marketing when I started this journey. It’s now up there next to books that have hundreds of five star reviews, and some really well-known names like Dan Norris, Gary Vaynerchuck, Peter Thiel, Chris Guillebeau, and Jon Lee Dumas, I had initially hired someone to handle the marketing for me because I didn’t want to to have to think about it, but that whole thing ended up blowing up in my face and I had to learn to do it all myself. I’m glad I was able to recover so well, though part of me wonders if it could have gone even better. See the rest of the interview on http://www.zbooks.co/2016/05/reinvent-yourself-and-your-business.html Have you noticed? There are no commercials or advertisements on this podcast! Please help keep the podcast free from annoying advertisements! Become a SUPREME MEMBER of this Podcast for as low as ONE dollar :-) https://gumroad.com/l/zbooks Learn Selfpublishing the right way - get my new book while it's still FREE! http://bit.ly/get-the-Power

My guest today is Gregory Diehl   Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people’s conceptions of self.   He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.   In this interview, we about how to craft your company's unique story to make your products irresistible.   https://www.gregorydiehl.net    

Gregory Diehl has always understood the importance of universal ideals. Though he was raised in California, he soon embarked on a journey of global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 48 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people’s conceptions of self. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals.   I brought Gregory on today because he’s working on two new books, both of which I thought would be interesting to touch on. During this episode, we talk about writing and publishing and how to create meaningful books with meaningful ideas. Our conversation ends up going in the direction of meaning and how to live a meaningful life. My big takeaway from today’s conversation is that we all need principles and values to live by. We cannot navigate this world without a set of principles that guide us in the direction we want to go.   In this broadcast, Gregory and I talk about:   Gregory’s origin story (what he’s done leading up to what he’s doing today) How are targeted meaningful conversations defined Why you should focus on getting your work in front of the right people How to approach controversial topics in the public eye The complexity of story typical hero archetypes How does the hero journey in stories directly relate to how we feel in real life In what ways does society act against individuals sharing their ideas or core principles What are the critical principles that guide us unconsciously What does a heroic exceptional person do Why you should think before you give something a sense of importance in your life The importance of getting to the bottom of all of the little things that you do   How to Connect with Gregory:   The Influential Author Gregory’s other books on Amazon gregorydiehl.net identitypublications.com   Get the Latest Broadcasts of In The Trenches   Subscribe to In The Trenches on iTunes   How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

  Gregory is the author of two Amazon bestsellers: Brand Identity Breakthrough and Travel as Transformation. His podcast, Uncomfortable Conversations with Gregory, taps into the core of people's conceptions of self. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. In his free time, Gregory kidnaps felines from streets around the world and bathes them in his sink before passing them along to strangers.   Lots of tasteful tidbits are featured in this episode for those who are aspiring authors or who are looking to self-publish. Gregory breaks down the better practices and offers tips on the processes of writing, publishing, and selling a book!

In this Episode, Jesse and Darnell chat with Gregory Diehl author of several books, including Travel as Transformation and Brand Identity Breakthrough.  Gregory is an entrepreneur, world traveler, multiple passport holder and has a well developed and interesting perspective, enjoy! www.abecuador.com 1-888-999-0948 (US/CAN) +593 (0) 7 258 8100 info@abecuador.com  

Gregory has lived and worked in 50 countries and continues to help others along the path of self-fulfillment through exploration. Gregory's books, Brand Identity Breakthrough and Travel As Transformation, are Amazon bestsellers, and his company Identity Publications helps authors grow their business with books, videos, and courses. Gregory published Brand Identity Breakthrough 10 months ago. […] The post 130: Amazon Marketing Strategy and Beta Readers with Gregory Diehl appeared first on TCK Publishing.

There are so many different marketing channels these days, so you have to work even harder to make sure your message stands out from the ever-growing crowd. That’s why we’re speaking to Gregory Diehl, a man who makes his living advising people on how to do just that. All of Gregory’s experiences travelling the world and observing the different ways people express their values made him realise that business is exactly the same as humanity... it’s all about the narrative. Gregory has written an Amazon-bestselling book, Brand Identity Breakthrough, but today he has been kind enough to share with us his top tips about how to truly define your brand and your narrative: ** Try your best to do something where there is no competition. Be different in a very specific kind of way. ** Make sure your elevator pitch is always sharp. ** 80% of knowledge you use should be gathered from personal experience. ** Ask yourself three questions: Who am I? What do I do? Why should the person you’re telling this to care? Use the last one to adjust your instinctive answers to the first two. ** Find out what common interests your potential customers share. What kind of videos will your average customer be watching? ** You will be more fulfilled in your business if you’re doing something you personally believe in, and that in-turn will improve your narrative.   In this episode of Business Brain Food you will learn: ** How to reposition yourself in a marketplace ** How to avoid being a business coward ** Financial planning to mitigate against failure ** How to achieve a unique selling position ** The traits of an armchair entrepreneur   Resources mentioned in this episode: ** Gregory’s book on Amazon ** Gregory’s own site which includes the highly popular podcast “Uncomfortable Conversations With Greg” (as recommended by Ben): http://www.gregorydiehl.net ** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au ** Ben’s Daily Business Tips: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** iTunes: http://actioncoachanz.com/itunes ** Stitcher: http://actioncoachanz.com/stitcher   As Gregory says, “A brand is like a projection of a personality”. So identify yours and go out there and project it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

In this episode Franziska speaks to Gregory Diehl, the author of Brand Identity Breakthrough on how to become a memorable and irresistible brand for your customers.

“You have to look beyond the color and logos with brand identity. They're really the product of something deeper." It's this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity Breakthrough, Gregory has a unique, global, and modern perspective on how we build brands both online and off. We discussed all of this and more on this week's episode of the On Brand podcast. About Gregory Diehl Raised in California, author Gregory Diehl embarked at age 18 on a global quest for learning, self-discovery, entrepreneurship, and inquiry. Since then, Gregory has lived and worked in 45 countries and continues to use his experiences to help others along the path of self-fulfillment through exploration. This year, he published two Amazon bestsellers in business, travel, and personal development. He helps entrepreneurs prepare complex value messages across many mediums, and offers unconventional lifestyle coaching and brand identity consultancy for impassioned individuals. Episode Highlights What's the secret to brand identity today? Gregory's answer was surprisingly classic. "Everybody talks about your unique selling proposition but few explore what it really means." Look for ways to really be different as a brand. As Diehl says, "You should be just beyond the edges of your comfort zone." You have to look deeper, beyond the surface. "Things like color and logo are a symptom of something deeper. People try to bypass this introspection." So how can brands go deeper? Start by asking difficult questions. "There are 50 questions I use in the book (Brand Identity Breakthrough) but here are my top three. Who are you? What do you do? And why should I care?" Answering these introspective questions often short circuits scripts and elevator pitches and gets closer to true differentiation. What's the role of story in brand building today? "Story is your main differentiator. We have functional aspects of our brands like speed, price, and quality — but what does it really mean?"   What brand has made Gregory smile recently? "McDonald's — They're kind of my go-to mega brand." Gregory shared some smile-worthy insights on the disconnect between their brand personality and product. To learn more, check out Gregory's books on Amazon and his website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Irene Gil us a shout for our episode on being your brand's editor in chief featuring Ann Handley. Thanks for listening Irene! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

October 27, 2016 - Guardian of the Grail Don Holbrook & Brand Identity Breakthrough Gregory Diehl

As a seller or an entrepreneur, having your own brand identity is paramount to your success. Today's guest, Gregory Diehl, is the author of the book Brand Identity Breakthrough which is a great read about understanding who you are, why you're doing what you're doing, and how to get people to care about it in […] The post TSE 388: Every Seller Needs To Know Their Brand Identity appeared first on The Sales Evangelist.

Gregory Diehl is a wordsmith, a mentor, and an explainer of how things work. Educational salesmanship and helping businesses clarify their vision and value proposition is his mission. He is also a personal coach, helping people understand their own identity in addition to their brand identity. Diehl is launching a new book called 'Brand Identity Breakthrough' and a book that I highly recommend, which is not common due to the time commitment and the value that you get from most books. His vision helps others take their vision and narrative to the level they are looking for. About two chapters into the book I realized that this book was going to be really good. I also realized it was a book that I will have to listen to more than once. There was just so much to soak up from the content. I really enjoyed it when Diehl spoke of the balance between value and profit. As a seasoned entrepreneur I still have struggles with balancing these two essential categories. Diehl put a new caveat for me on this struggle stating, that if a business is providing value to the marketplace and still struggling then it is lacking on how and where to communicate that value. If a business is communicating to the marketplace and struggling, then their value is lacking. Value and profit are not an either/or, they work hand-in-hand together. “As an entrepreneur ‘value creation' will always be your first line of defense against business failure” 'Brand Identity Breakthrough' officially launches on May 20th, 2016. You can pick up the audio version and pre-order the Kindle version today. The print and audio versions available now The Kindle version available for pre-order is $.99 before May 20th Official launch is on May 20th, 2016 Website brandidentitybreakthrough.com Amazon: https://www.amazon.com/Brand-Identity-Breakthrough-Companys-Irresistible-ebook/dp/B01C37VTAW?ie=UTF8&keywords=brand%20identity%20breakthrough&qid=1463230898&ref_=sr_1_1&sr=8-1