She Calls Her Shots

Join the waitlist for my upcoming brand course at heykristamarie.com/waitlist to get first access when doors open. If you're ready to build a brand that's clear, confident, and unmistakably YOU—this is where it starts.Get ready to TRANSFORM your business strategy, content and messaging

If you've ever wondered what really makes your brand stand out—this episode is for you. So many business owners think their pricing, offers, or packages are what set them apart, but that's not actually what makes dream clients choose you.In today's episode, we're diving into the key differentiator that will make your business unforgettable—and how to leverage it to attract high-paying clients with ease.Topics discussed:Why your pricing and offers aren't the real reason clients hire you.What actually makes a brand stand out (and how to tap into it).How to stop competing on price and start attracting the right clients.A simple mindset shift that will help you own your value and authority.I can't wait for you to dive into today's episode and start showing up in a way that makes dream clients say, “You're the one I've been looking for!”Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Does your website and/or brand need a little facelift?Book a website glowup or work with me to create your brand strategy!Learn more at heykristamarie.com/coaching--When was the last time you checked in on your brand? If you're feeling stuck, confused, or like your brand just isn't reflecting your expertise the way it should, it might be time for a quick 20-minute brand audit.In this episode, I'm walking you through a simple step-by-step process to review your brand's messaging, visuals, and overall consistency—so you can make sure your brand is still aligned with your goals. You'll learn exactly what to look for, what small tweaks you can make (that leave a big impression), and how to ensure your brand is attracting the right clients. Topics we discuss:What you need to check in on regularly to continue attracting the right clientsExactly what to update (monthly and/or quarterly) in under 20 minutesA quick test to refine your messaging and copy for your socials and websiteA repeatable audit process you can use anytime you need itI can't wait to hear your takeaways from todays episode!

Work with me 1:1 to refine your content strategy and create messaging that attracts dream clients. Learn more at heykristamarie.com/coaching--Does it ever feel like your content is getting likes and shares, but it's not actually leading to new clients? You're not alone. The real indicators of content that converts are completely different than how many likes comments or shares it gets.In this episode, we're diving into the #1 question you should ask yourself every time you create content so you can stop posting just to post—and start attracting dream clients who feel compelled to reach out and are ready to work with you.Topics discussed:Why likes and shares aren't real conversion metrics—and what to track instead.The biggest content mistake that keeps people scrolling past your posts.How to create messaging that speaks to what your dream clients think they need.Quick action step: A simple tweak to make your next post more effective.I can't wait for you to dive into today's episode and start creating content that actually brings in inquiries and sales!Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 to refine your content strategy and create messaging that attracts dream clients. Learn more at heykristamarie.com/coaching--Does it ever feel like you're putting out content, but no one is really engaging—or worse, you're not seeing an increase in inquiries? In this episode, we're diving into why your content isn't standing out and what you can do to fix it.We'll cover the biggest mistakes people make when creating content, why more visibility doesn't always mean more sales, and how to shift your messaging so it connects with the right people. If you're ready to stop posting just to post and start creating content that actually brings in dream clients, this episode is for you!Topics discussed:Why your content isn't converting: The most common mistakes keeping you stuck.How to stand out in a crowded space: Small tweaks that instantly make your content more compelling.The visibility trap: Why posting more isn't always the answer (and what to do instead).Quick action steps: A simple framework to make your next post more impactful.--I can't wait for you to dive into today's episode and walk away with a content plan that is sustainable and converts your dream clients!Send me a DM on Instagram @heykristamarie and let me know your biggest takeaway!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 to refine your messaging so your brand consistently attracts premium clients. Learn more at https://heykristamarie.com/coaching--Are you tired of potential clients raving about your work, but then when it comes time to book saying, "You're out of my budget" or "I love your work, but I can't afford it right now"?In this episode, we're breaking down exactly how to position your brand and messaging so you consistently attract clients who are ready—and excited—to pay premium prices.We'll cover the mindset shifts, messaging strategies, and brand positioning tweaks that will help you step into your expertise and attract high-value clients who see your work as an investment, not just a cost. If you're ready to start booking premium clients with ease, this episode is for you!Topics we discussed in today's episode:Why your dream clients are hesitating to pay premium prices (and how to fix it)Small tweaks to make in your messaging that instantly elevate your brand's perceived valueWhat your content needs to do (and how to say it) to attract premium clientsI can't wait for you to tune in!

Work with me 1:1 to create a marketing strategy that aligns with your goals and drives consistent leads. Visit heykristamarie.com/coaching to learn more.Are you relying solely on Instagram to attract clients? In this episode, we're diving into why SEO and blogging deserve your attention in 2025 and how they can transform your business into a client-generating machine. I'll share my personal journey of optimizing my website and blog to move from the bottom of search rankings to the second spot on Google—and why almost all my leads now come from my website. Tune in to discover why SEO doesn't have to take years to work, how to make blogging easier with simple strategies, and why this long-term investment will set your business apart.Topics we discuss:Why SEO is your most underrated tool for 2025: Using it to attract leads while you sleep.The truth about blogging: Why it's not dead and how to boost your search rankings.The power of clarity: How defining what you want to be known for simplifies your SEO strategy.Simple SEO tips to start today: Easy ways to optimize your website and build momentum.Balancing Instagram and SEO: How to repurpose long-form content to streamline your efforts.I can't wait for you to tune in!

In this episode, we're diving into how to post with conviction and build a brand that naturally attracts dream clients. We'll talk about how to claim your expertise with confidence, and how showing up with intention transforms not only your content but also your results. This episode will help you shift your mindset, uplevel your confidence, and create a brand that truly stands out.Topics we discuss:The power of self-belief: How your lack of self-belief and confidence is hindering your business success.Owning your expertise: Why claiming your skills makes selling easier (& how to do it in a non cringe way).Building trust with your audience: How to position yourself as the solution they've been searching for.I can't wait for you to tune into today's episode!

Work with me 1:1 to refine your messaging and create content that sets your brand apart. Learn more at heykristamarie.com/coaching.--Do you feel like you're constantly chasing trends trying to figure out what to post, and hoping for more engagement on IG? In this episode, I'm sharing how to create content and messaging that actually stands out and resonates with your audience. We'll dive into how to develop a stronger brand voice, and the small shifts that can make a big difference in how your content connects. Tune in to learn how to stop the scroll, attract dream clients, and build a brand that feels both authentic and recognizable.Topics we discussed:How focusing on what's “popular” undermines your brand's uniquenessHow to create content that has your dream client saying "I NEEDED this!"Simple questions to help you create content effortlessly and with confidenceThe steps to create consistent, authentic messaging that makes your business unforgettableI can't wait to hear your takeaways!

Work with Krista 1:1 to design a personalized brand & business strategy that aligns with your vision and attracts clients with ease. Learn more at heykristamarie.com/coaching.--Are you ready to build a business strategy for 2025 that doesn't just work—but feels aligned, streamlined, and effective? In this episode, we're diving into how to create a plan that attracts clients consistently without the overwhelm. I'll share actionable tips to help you identify what you want to be known for, align your offers with your goals, and structure a strategy that supports your vision for growth. If you're tired of chaotic plans that don't deliver, this episode will show you how to step into 2025 with clarity and confidence.Topics Discussed:The foundation of a strong strategy: How to define what you want to be known for in your industry.Make your offers irresistible: How to prime your audience for your next launch and align your content to sell with ease.Optimize your offer funnel: Create pathways for dream clients at different stages and price points.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with Krista 1:1 to build a brand that stands out and does all of the selling for you. Learn more at heykristamarie.com/coaching.--What sets successful brands apart from the rest? In this episode, I'm uncovering the one thing every thriving brand has—and why it's the key to standing out and attracting dream clients. If you've ever felt like you're spinning your wheels without seeing results, this conversation will help you refocus your energy on what truly matters. Tune in to learn how to prioritize your strategy, create content that connects, and build a brand that works for you 24/7.Topics Discussed:The ONE thing you need to create a successful brand: The single most important element your brand needs to attract dream clients.Content that converts: How to create messaging that resonates and drives action.What really matters: Why visuals alone won't make your brand stand out—and what will.Consistency is key: How showing up regularly will transform your visibility and results.Your next steps: Actionable tips to build a brand that stands out and gets results.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with Krista 1:1 to build a brand and business that feels aligned and attracts dream clients with ease. Learn more at heykristamarie.com/coaching-- Does getting more visible in your business feel overwhelming? In this episode, we're diving into how to create a visibility strategy that feels simple, intentional, and effective. Forget chasing trends or going viral—this conversation is all about building meaningful connections with your audience and growing your brand in a way that works for you. Whether you're just starting out or looking to level up your visibility, you'll walk away with actionable steps to feel confident and consistent in showing up. Tune in now to take the overwhelm out of getting visible!Topics Discussed:The key to visibility that books out your offers: Learn how to simplify your strategy and focus on what truly works.Stop chasing trends: Why meaningful engagement is more effective than going viral.Deepen your audience connection: How to build trust and loyalty by showing up authentically.Consistency made easy: Strategies to commit to showing up—even when it's tough.The mindset shift you need: How focusing on quality over quantity will transform your visibility efforts.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If this episode gave you the confidence boost you needed, I'd love to hear about it! Send me a DM on Instagram @heykristamarie, and let me know what you're taking action on today. And if you loved the episode, share it on your stories (+ tag me!) so we can inspire more amazing business owners like you!--Building your brand and business can feel overwhelming, especially if you're doubting yourself or unsure where to start. In this episode, I'm sharing the mindset shifts and core beliefs you need to confidently build a personal brand that sets you apart and grows your business. If you're ready to step into the confident, impactful version of yourself and let your brand do the selling for you, this episode is for you.Topics we discuss:The foundational piece that EVERY strong brand has (it's the one thing that determines the success you achieve in your business)What it really means to "be known" for somethingHow to show up authentically and share your message with confidenceLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Book me for your next brand photoshoot by visiting heykristamarie.comWork with me 1:1 to build out your brand strategy! Visit heykristamarie.com/coaching to learn more about how we can work together. --Does the thought of planning your next brand photo shoot leave you feeling stressed out? Are you putting off taking new brand photos because it feels like it's way too much work to get everything together? You're not alone!In this episode, I'm sharing how to feel confident and prepared for your next brand photoshoot so you can walk in to the session with clarity and walk out with stunning photos that truly represent you and your brand.From choosing the right location to picking outfits that feel like you, I'll guide you through the exact steps I use with my clients to make the process stress-free and successful. Whether you're gearing up for your first photo shoot or want to up-level your next one, this episode will help you create photos you love and feel proud of.Topics we discuss:How to plan your shoot for maximum variety and impactPicking outfits and locations that match your brand's vibeThe key to feeling confident in front of the cameraAvoiding common mistakes that lead to photoshoot regretLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 to craft a cohesive and impactful brand that does the selling for you. Learn more at heykristamarie.com/coaching--Rebranding (or branding for the first time) can feel overwhelming—but it doesn't have to be. In this episode, I'm breaking down The Five-Step Roadmap to (Re)Branding Your Business so you can create a clear, cohesive, and compelling brand that truly stands out.From creating messaging that speaks to your dream clients, to building a strategy that fits your goals and lifestyle -- this episode is packed with actionable insights to make the process feel simple and stress-free. Whether you're starting from scratch or refreshing your brand, this roadmap will help you take confident, strategic steps towards building a thriving business.Topics discussed in this episode:The 5 foundational steps of building a strong brandThe biggest mistakes entrepreneurs make during a rebrand—and how to avoid themComing up with a sustainable marketing strategy (that you can keep showing up for)Creating offers that always funnel into each other (to build deeper relationships with clients)Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 to refine your messaging, create a standout brand and bio, and build a business that does all of the selling for you (so you don't have to).Visit my website to learn more.--If I asked you to clearly communicate what you do, in a way that doesn't sound like everyone else in your industry (and to do it in 30 seconds or less) -- what would you say?In this episode, we'll break down exactly how to create a compelling elevator pitch that's not only clear and unique, but always has people asking "how can I work with you?" You'll also learn how to apply these same principles to your Instagram bio, ensuring your messaging works for you both online and offline. Tune in now!Topics we discussed:Why a clear elevator pitch is essential for your business (even if you don't meet clients IRL)How your pitch and Instagram bio work together to attract dream clientsThe three key elements of an elevator pitch that have people immediately wanting to work with youReal-life examples to help you clarify your messagingLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Let's work together -- learn more about 1:1 coaching how to master selling authentically (without the pressure and stress): heykristamarie.com/coaching--If the idea of selling feels cringey or unnatural -- you're not alone! In this episode, I'm sharing how one of my clients landed her biggest sale from the comfort of her couch (in her pjs) without a cringey sales strategy. You'll learn how to make selling feel simple, authentic, and effective by showcasing your work and your brand in a way that resonates with your dream clients. Tune in to discover how to shift your mindset around selling and how to book new clients with ease.Topics in this episode:How to sell while never feeling “salesy”The power behind subtle, indirect selling strategies (and why they'll feel so much more natural and authentic)How to shift your mindset to make selling feel simple and sustainable (so you never have to ghost your audience again)Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 to create a personalized Instagram content strategy that both connects with your audience and converts them into paying clients. Join the waitlist at www.heykristamarie.com/coaching--Does Instagram feel like a never-ending cycle of posting and getting ghosted by your followers? In this episode, we uncover why your content isn't landing with your audience and what you can change today to fix it. I'll show you how to shift your sharing strategy and create content that connects with your dream clients on a deeper level. Whether you're struggling with engagement or unsure how to stand out, this episode will give you actionable tips to fix what's not working. Tune in now!Topics in this episode:Why your content isn't landing with your dream clientsHow to create Instagram posts that cut through the noiseUnderstanding how your audience moves/engagesThe hidden mindset trap that keeps you from posting consistentlyLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with me 1:1 on creating a website that converts browsers into buyers with a Website VIP session. Learn more by visiting heykristamarie.com and submitting an inquiry on the contact page.Explore brand coaching  to create a personal brand that does all of the selling for you. Click here to learn more!--Is your website working as hard as you are? In this episode, I share five simple yet powerful changes you can make to turn your website into a highly-converting marketing strategy. Learn how to speak directly to your dream clients, guide them through the buyer's journey, and design a website that does the heavy lifting for you. Whether you're making updates to your existing site or starting from scratch, these tips will help you create a website that not only looks good but gets results. Tune in now to find out how to make your website work for you, 24/7.Topics in this episode:Why most websites fail to convert clients—and how to fix yoursThe power of speaking directly to your dream clientsHow to optimize your site for different types of buyersThe balance between visuals and text for maximum impactCreating direct and nurturing calls to action that guide your audience through your offers/servicesLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Work with Krista 1:1 to create a personal brand that sells your offers effortlessly. Apply through this link!-- Feeling like your content isn't connecting with your audience? In this episode, we're talking about the five pillars of building a personal brand that grabs your audience's attention, speaks to your dream clients, and always sells, effortlessly. I'm sharing the exact strategies I use with my clients to go from having a brand that blends into the background on social media, to one that always brings in new, dreamy leads (even while you take time off). If you're ready to build a brand that works for you around the clock, this one's for you. Let's dive in!Topics in this episode:The five-step process to turn your brand into a client-magnetWhy focusing on visibility isn't the solution—and what isHow to craft clear messaging that speaks directly to your dream clientsThe importance of cohesive visuals in building a standout brandCreating a sustainable content and marketing strategyLoved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:In today's episode we're talking about the elephant in the room -- how to stop potential clients from GHOSTING you after they inquire. I'm sharing both the mindset AND strategies you need in order to turn those cold leads into BOOKED CLIENTS!So grab your favorite glass of wine, tea or coffee and join me in today's conversation..Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:In today's episode I'm sharing the top three things I'd be focusing on TODAY if I wanted to increase the number of leads and inquiries coming in.So grab your favorite glass of wine, tea or coffee and join me in today's conversation..Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:In today's episode we're talking about something JUICY -- How to handle when client's aren't tagging you in their photos on IG. I'm sharing a story about a time when this happened to me, my thoughts about it and how I handled it with the client, and what I learned from it all. So grab your favorite glass of wine, tea or coffee and join me in today's conversation..Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:If your goals for 2024 feel way out of reach (and you want a strategy that will guarantee that you feel successful come December 31st) -- this episode is for you!We're diving into how you can set your mid-year goals to help you:Build real momentumIncrease your visibility & potential client leadsReach your income goalsSo grab your favorite glass of wine, tea or coffee and join me in the conversation..Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:Today we're diving into how ONE daily habit (that might FEEL good to do) -- might actually be hurting your business growth strategy. This is a common pitfall that I see photographers fall into (and I've even done it myself a few times!) The good news?! I'm sharing actions you can take today to change up your strategy and help ensure your business, income and client base continues to grow!So grab your favorite glass of wine, tea or coffee and join me in the conversation..Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Summary:On the She Calls Her Shots podcast, we're all about building a business that feels sustainable and that create ease, happiness and gratitude in all areas of your life. And in today's episode we're diving into something that is SO important – and not talked about enough in our industry.The duality of being a business owner who's not only trying to grow a thriving business, but also doing her best to create life-giving, love-filled relationships with those around her. The sometimes impossible balancing act of trying to keep both aspects of our lives thriving at the same time – and how often times, it feels like we're bouncing back and forth, having to choose between focusing on our business OR our relationships. Feeling like when one aspect is thriving, the other is suffering -- and I'm here to share today, it doesn't have to be this way. This episode is sure to hit you on a deeper level because I'm sharing the REAL HONEST TRUTH of what it REALLY takes to be a business owner (that also cares deeply about her relationships and people she's closest to).So grab your favorite glass of wine, tea or coffee and join me in today's conversation..Loved the episode? Have a topic or guest host request? Send me a text message!I'm giving away a YEAR LONG subscription to the Adobe Photography Plan — including access to Lightroom, Lightroom Classic, Photoshop, and 20GB of cloud storage. All for FREE!TO ENTER: Take a screenshot of the episode that you're listening to and share it in your IG stories and tag me @heykristamarieBONUS: Leave a review on Apple podcasts and send me a screenshot of the review in an IG DM and you get 5 additional entries.The winner will be announced July 1st!Ways we can work together: Photographers, are you ready to create a sustainable business strategy? Is it time to elevate your business and get updated , gorgeous brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram