She Calls Her Shots

Before you invest thousands into a copywriter and website designer, you need to be able to answer some really important questions on your own...or else you'll invest $10k and see no real return (of new clients).I've seen countless clients invest in a website makeover when they're in a slow season, hoping it will turn everything around. But most of them don't understand their ideal client enough to make the investment worth it. You have to first understand what your ideal client really wants -- what's holding them back from investing -- the fears and hesitations they have (that they aren't saying out loud). Because no amount of pretty design or copy (written for you) is going to make your website convert if you can't first answer those questions.This episode will help you understand what really needs to be in place before you invest $10k+ into a website design and copy.In this episode, we cover:• Why investing in design alone won't fix a business that isn't bringing in clients • The biggest mistake people make when outsourcing their website and copy • What your dream clients actually need to see and feel when they land on your siteIf you want a website that actually brings in new leads every month, consistently, without having to spend thousands on a custom site -- this episode is for you.

If your website isn't bringing in new leads and you feel like you constantly have to be showing up on Instagram to market your services… this episode is for you.Because the truth is, your business shouldn't rely on you being online 24/7 in order to attract new clients.When you have a strong website that's set up with the right SEO strategy, it can continue bringing in leads even when you're not posting, not creating content, and not actively marketing.I'm sharing some of the biggest insights I've learned from working with clients 1:1 for website redesigns, SEO audits, and optimizing their websites so they rank higher in Google searches.In this episode, we're diving into: • How strong SEO allows your website to bring in clients even when you're not posting on social media • How to make SEO feel simple and more sustainable • The most fundamental shift you need to make to rank higher in search results • The most common website homepage mistakes that I see (and how to fix them) so you get more leads • The key sections every homepage should include if you want it to convert cold leads into new inquiriesIf you want your website to consistently bring in new inquiries from Google -- you need a strong & sustainable SEO strategy.And if you want help creating your own SEO strategy, you can learn more about booking a customized SEO audit here: www.heykristamarie.com/seo

We put so much pressure on ourselves to make every new service launch flawless: perfect pricing, perfect workflows, perfect offer. But the reality is, you have to let yourself launch 'messily' if you want to be able to refine it and turn it into an offer that brings in substantially more money and clients.In today's episode, I'm walking you through how to create offers that you and your clients LOVE, and that transform the financial future of your business. Because having a business that brings in consistent high income isn't about having perfectly successful launches — it's about having the courage to launch something new and messy and feel confident WHILE doing it.Inside this episode, we're covering:Why your V1 doesn't need to be perfect (it just needs to exist)The mindset shifts that make launching feel less dauntingHow to navigate through a messy launch when it starts to feel overwhelmingThe permission you need to take messy action and start launching the offers that have been on your heartI can't wait for you to tune in, and I'd love to hear your takeaways! Send me a DM @heykristamarie and let's connect. Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've been sitting at your laptop wondering what to post on IG -- or feeling like you're creating content just to *hopefully* get more engagement -- this episode is going to feel like a breath of fresh air.Your BEST content is hiding in plain sight… in the small, ordinary moments of your day.I'm sharing what I learned from recording daily episodes for seven weeks straight -- and how it rewired my creativity. Instead of overthinking my content, I started spotting everyday stories that I knew would connect with my audience and content creation actually felt FUN again. Inside this episode, we're covering:Why stories that show transformation outperform posts that just tellHow scanning your day for “tiny moments” makes content creation feel fun and effortlessThe subtle difference between posts that try to perform vs. posts that naturally resonateI can't wait to hear your takeaways!

In today's episode we're talking through how you can create a cohesive brand (that goes far beyond your brand colors and photos) and that creates a cohesive EXPERIENCE for your dream clients (that they can't stop talking about). We're diving into:How brand cohesion goes far beyond colors and photos -- it's about creating a consistent experience your clients can feel every time they interact with your brandHow your brand colors should not only feel authentic to you, but also resonate with the clients you most want to attract.How the words you use in real life should align with the words you use in your emails, on your website, and across social mediaWhy content creation becomes easier when you focus on what your dream clients need to hear, instead of asking with “what should I post today?”Why creating hidden website pages for client resources or guides can deliver a more elevated experience than sending long, text-heavy emailsI can't wait for you to tune into this episode!

In today's episode I'm talking about the simple shifts I made that helped my referrals skyrocket over the last year in my business. These shifts helped me land repeat clients more consistently (some have booked me for 3-5 projects in less than a year) and created a new stream of leads from my clients who raved about the experience of working with me. We're talking about how to streamline your experience, simplify what you send (and when), and create a client journey that makes people say, “You have to work with her.”Inside this episode, we're covering:The mindset shift from reactive to proactive client support (and why it changes everything)How to map your client journey so you can spot bottlenecks before they cause confusionWhat to include (and what to save for later) in your first reply so you don't overwhelm new leadsSimple ways to “drip” the right resources—emails, PDFs, blogs—at the right timeHow building clean systems quietly builds your confidence (and it shows)I can't wait for you to tune in and I'd love to hear your takeaways!

Today we're talking about the importance of creating an intentional workspace.Summary: I've seen it in my own business: when my workspace is messy, my creativity shrinks and my business plays small right along with it. The truth is, the way we treat our physical space is often a mirror for how we treat our business. In this episode, I'm sharing why decluttering and creating an intentional workspace matters more than you think — and how even small changes can completely shift your energy, productivity, and the growth you see in your life and business.Inside this episode, we're covering:Why cluttered workspaces = cluttered headspace (and how it affects your business decisions)How your physical environment mirrors the way you're showing up in your businessSimple shifts to create an intentional space that inspires creativity and focusWhy even a small, designated “work zone” can dramatically improve productivityI can't wait for you to dive in!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If thinking about improving your SEO has ever made your head spin, you're not alone. For years I told myself it was “too hard” and “too complicated to understand”.Summary: But here's the truth: SEO doesn't have to feel overwhelming, and it doesn't require you to spend months buried in complicated strategies. In this episode, I'm breaking down the 5 things that actually move the needle for your SEO -- and highlighting a big red flag that's costing business owners money.Inside this episode, we're covering:The 5 things you actually need to focus on if you want to be found onlineWhy buying a pricey template won't fix your SEO (and what will)How to build sustainable SEO habits without overcomplicating it✨ P.S. Ready for a website that actually converts dream clients and helps you get found online? Let's rebrand your site! Learn more by visiting this page. Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've ever been asked, “what makes you different from everyone else in your industry?” …and your brain immediately went to: “Well, I really care about my clients.”You're not alone — I hear this all the time. And I want to help you get deeper and dig down to the *real* thing that separates you from everyone else in your industry.Summary: Because here's the thing, caring about your clients is important (of course it is). But that's the baseline. Your dream clients already expect you to care. What actually makes you stand out is the way you connect with them, the way you anticipate their hesitations, and the way you make them feel safe and understood before they've even reached out to you.In this episode, we're talking about how to uncover your real differentiator and how to start creating content that makes your clients say, “Oh my gosh, she gets me.”Inside this episode, we're covering:Why “I care more” isn't the thing that will set you apart (and what actually will)Two main types of service providers/niches — and how to shift your messaging depending on which bucket you fall intoWhy generic, vague content isn't making you more sales — and how to swap it for content that feels like you're reading your client's mind (and has them instantly knowing you're the one for them)Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you've ever invested in branding -- hired a designer, a copywriter, maybe even a brand photographer -- and walked away still feeling like something was missing, you're not alone.So many of my clients tell me their brand feels “off,” even after working with multiple professionals to create their brand. The truth? Your brand isn't just about colors, fonts, photos, or even your website design. It's about how your business feels to the people experiencing it. In this episode, I'm sharing the pieces most business owners skip when they create their brand identity (and these are the things that actually convert new leads into paying clients)!Inside this episode, we're covering:Why working on your brand in silos/piece by piece is causing you to feel disconnected from the end result.The real difference between your personal brand and your brand identity (and how they work together to bring in new dream leads).How to show up as the expert in your content -- without feeling braggy or salesy.Why reframing your clients' beliefs in your messaging makes you the obvious choice.I can't wait for you to tune in and I'd love to hear your biggest takeaway!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you're getting stuck on blogging because you're worried about keywords and SEO—this episode is going to change everything about blog strategy for you.We're diving into why blog posts are so much more than just a tool for ranking on Google—and how they can become one of the most powerful ways to elevate your client experience and increase referrals.I'm walking you through exactly how to bake blog posts into your client process so you can stop repeating yourself on calls, answer client questions before they even have to ask, and position yourself as an expert in a way that makes people excited to tell their friends about you.Inside this episode, we're covering:Why blog posts should be a core part of your client experience (not just a marketing tool)The specific types of posts that save you time while supporting your clientsHow to structure your blog topics so they're hyper-specific and easy to referenceThe easiest way to build a library of posts without feeling overwhelmedHow to link related posts to keep clients on your site longer and boost long-term SEO✨ P.S. Want help creating blog content that elevates your client experience and boosts your visibility? I can help you create a set of high-value posts that work behind the scenes for your business. Send me a message here and let's get started.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If you're getting ghosted after someone inquires—or you're constantly thinking “if I could just get them on a call, I know they'd book”—this episode is for you.Today, we're talking about the very first email you send after someone reaches out… and why it might be the reason dream clients never take the next step.I'm walking you through how to structure this email (and what to link to) so that your inquiry process actually does the selling for you—and makes dream clients want to take the next step immediately.Inside this episode, we're covering:Why this 1 email is so much more than just a confirmation or pricing replyWhat most people get wrong in their inquiry response (and how to fix it)The one thing you should never attach to your first replyWhat to include instead that immediately sets you apart (even if you're the most expensive option)✨ P.S. Want a private pricing page like the one I shared in this episode—but hate updating your website or writing the copy?I'm in the process of launching a *BRAND NEW* offer to create customized website pages to help you create a high-converting, streamlined client experience (and as a podcast listener, you're the first to hear all about it!)→ Send me an email at krista@heykristamarie.com to learn more about working together to create your own customized client inquiry page!Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

If content creation feels way harder than it should… this episode is going to change the way you approach your marketing (and make posting online feel 100x easier).In today's episode, I'm breaking down why so many business owners overthink their content—and how the one question you're asking yourself right now when you go to post is actually the thing that's keeping you stuck.We're shifting the focus away from you, and back to what your dream clients actually need to hear (so you can start creating high-converting content effortlessly).Inside this episode, we're talking about:Why “what should I post today?” is the wrong question (and what to ask instead)How to make your marketing feel so much simplerHow to get back to creating content easily (if you've been feeling overwhelmed and overthinking it)✨ P.S. If you're ready to create simple content that actually brings in aligned clients (without feeling the pressure to recreate trending IG reels that make you wanna cringe)… The In-Demand Brand Course was created for you. It's your step-by-step framework to create a brand that you LOVE, feel confident in, and that sells for you—so you can stop staring at a blank laptop screen wondering what to post today that will make people reach out.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

You don't have to be "on" 24/7 in order to always be attracting new clients. In fact, when you focus on this ONE type of content, getting new dream inquiries becomes a whole lot simpler (and allows you to be posting and showing up LESS online).In today's episode, we're talking about why only focusing on short-form content is draining your energy and not actually building momentum in getting new client inquiries on repeat. I'm walking you through how I've built a business that still brings in dream clients — even when I've barely touched Instagram for weeks — and while I'm in another country — and how you can shift your strategy to do the same.Inside this episode, we're covering:The real reason you feel like you have to be constantly “on” in order to get new client inquriesHow shifting your focus and energy to a different type of content will help you unplug without your income dippingWhy focusing on quick business wins might be sabotaging your growth (and what to do instead)✨ P.S. If you're ready to build a brand that does the heavy lifting for you—so you're not always hustling trying to get the next client? The In-Demand Brand Course is open and ready for you! It's your step-by-step framework to create a brand that clearly communicates your value and consistently brings in aligned clients—without burning you out in the process.Loved the episode? Have a topic or guest host request? Send me a text message!Ways we can work together: Create a brand so strong that clients are sold on working with you before they even reach out! Is it time to elevate your business with new brand photos? I'D LOVE TO CONNECT WITH YOU! Say hello on Instagram

Today we're diving into how my tagline has generated thousands of dollars & consistent new dream clients into my brand and business.  

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat

Your most confident self doesn't come from having more clarity, more strategy, more clients or more income.You most confident self isn't something that you create "someday".You confidence grows when you decide that you are more than capable of achieving your biggest goals.You confidence is a decision—a choice.In this episode, we're unpacking what it really takes to build unshakeable confidence in your brand, your offers—and in yourself. Here's what we're talking through:Why confidence isn't something you wait to have—it's something you decideMy go-to method for how to instantly feel more confident as a business owner

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

Join the waitlist for my upcoming brand course at heykristamarie.com/waitlist to get first access when doors open. If you're ready to build a brand that's clear, confident, and unmistakably YOU—this is where it starts.Get ready to TRANSFORM your business strategy, content and messaging