Crush the Rush

What if letting go isn't just a business strategy, but the very thing that unlocks your next level of growth? In today's episode, I'm joined by Nata Salvatori, leadership strategist, founder of Accidental CEO, and creator of the Delegation Playbook. Nata helps high-capacity entrepreneurs redesign how they lead so they can stop white-knuckling their businesses and finally build the support systems they deserve. We talk about why most people think they're delegating when they're actually just task-dumping, the mindset shifts that make letting go possible, and the structure you need in place so your team can succeed without you controlling every detail. If you've ever said “It's just easier if I do it myself,” this episode will completely reframe what delegation really requires from you. If you're ready to reclaim your time, your energy, and your role as a true CEO, this conversation will show you why delegation isn't a luxury…it's a leadership identity. Today you'll hear:02:30 – What a “life-first business” means to Nata and how she aligns her calendar with her values04:57 – The subtle signs she hit her capacity (and why resentment was the red flag she ignored)06:10 – The grocery-store moment that revealed she could no longer do everything herself07:06 – Why even “small business owners” still need support behind the scenes08:29 – The biggest reason most entrepreneurs fail at delegating (hint: it's NOT about tasks)09:48 – The mindset shift about money and why waiting until you can “afford help” keeps you stuck11:08 – What actually causes bad hiring experiences (and why it's rarely the hire)12:47 – How to properly audit your tasks so you know what to automate, eliminate, or delegate13:52 – Why “just tell them what to do” never works — and how to create a real task brief15:00 – The communication rhythms Nata recommends for smooth delegation16:29 – How to give feedback without guilt — and why your team needs it18:07 – Why values make delegation easier and healthier for everyone20:53 – The message she wishes she could tell her earlier self about rest CONNECT WITH NATA:Website: HTTP://accidentalceo.coInstagram: @accidentalceo.coFree Download: The Delegation Playbook http://accidentalceo.co/deleg-playbook-freebieNata's Course: https://hollyhaynes--accidentalceo.thrivecart.com/delegate-course/ 

In this week's pep talk, I am sharing what I've learned from rebuilding the mastermind model into something more sustainable, more supportive, and far more effective — and how you can use the same framework to create programs that actually move people forward. In today's episode, I share:02:30 – Why the mastermind model is broken (and what finally pushed me to evolve it)02:47 – The difference between learning vs. doing — and why proximity alone doesn't create results03:05 – How the Collective Co-Op was built to help women scale smarter, not harder03:27 – Why I stopped launching constantly and built a longer-term, implementation-first container04:06 – The problem with idea overload — and why most people need accountability, not more content05:32 – The rhythm entrepreneurs crave: seasons of focus, rest, and sustainable growth06:16 – Why structure — not access — is what actually moves clients forward07:02 – How our members get support from a full expert team (CFO, CMO, strategist, ops, and me)07:32 – The SHIFT framework and how it creates rhythm, belonging, and real results07:57 – S: See Them — personal onboarding, human connection, and feeling known09:38 – H: Hold Space — how themed weekly office hours create predictability and safety10:22 – How support is designed for every personality type (introvert, extrovert, analytical, creative)11:05 – I: Integrate Tools — blending AI with human strategy for faster, smarter implementation12:17 – Real examples of how our AI squad does 60% of the heavy lifting12:37 – Why the remaining 40% (human support) is what creates true momentum13:03 – F: Foster Growth — how real-time feedback loops improve the program continuously13:44 – How alumni return to mentor, collaborate, and stay part of the community14:12 – T: Track Progress — the weekly scorecard that changes everything14:31 – The power of identifying one win each week to shift momentum15:12 – Why growth is about rhythm, not sprinting — and how the framework creates breathing room15:49 – How you can borrow this structure for your own programs right now16:13 – The heart behind the co-op: a place where women grow sustainably and joyfully16:42 – What's coming in Part 2 of this behind-the-scenes series for next week 

What if you could build a seven-figure business that supports your faith, family, and freedom—without relying on social media? Today's guest is Stefani Gass, Christian business coach, best-selling author, and host of the Online Business for Christian Women podcast. Stefani has built a thriving, seven-figure business through podcasting as her primary growth strategy—and she's sharing exactly how she did it.We unpack what it means to create a life-first business, how to build structure and systems that serve your values, and why podcasting might just be the most sustainable way to grow online today. Stefani opens up about her journey from corporate America to faith-based entrepreneurship, how she works only 20 hours a week, and why her success started with surrender.If you're ready to grow with purpose—and finally stop hustling for likes—this episode will give you the clarity, courage, and strategy to do it your way.Today you'll hear:02:30 – What a life-first business means to Stefani (and how she keeps her priorities in order)04:59 – How she structures her 20-hour workweek with theme days and Fridays off06:52 – The makeup of her team and how she built it to support her goals10:37 – The first hire she recommends for every business owner (and why documenting is key)11:22 – How Stefani discovered podcasting through faith and divine timing13:46 – Why she walked away from social media—and what happened next15:01 – How her podcast went from zero to a seven-figure business in under two years16:56 – The truth about “too much competition” in podcasting (and why most people quit)18:36 – Her step-by-step podcast growth strategy: titles, SEO, and art that converts21:48 – How she turns listeners into clients through genuine connection and email nurture23:26 – Why downloads don't equal revenue (and the real metric that matters)25:20 – What she wishes she'd known before recording her first episode26:26 – The power of micro-niches and keeping content simple and specific27:30 – Favorite podcasts she's loving (and how she avoids content overwhelm)28:23 – How to join Stefani's free Profitable Podcast Bootcamp for Crush the Rush listeners CONNECT WITH STEFANIE:Website: stefaniegass.comInstagram: @stefaniegassJoin the Profitable Podcast Bootcamp FOR FREE with code HOLLY: https://stefaniegass.thrivecart.com/eg-profitable-podcast-bootcamp/?coupon=HOLLY 

In this week's pep talk, I am sharing what nine retreats and five years of running the Collective Co-Op have taught me about building a business that's strategic and joyful. From soulful strategy to simplicity and community, these lessons prove that growth doesn't have to come at the cost of your schedule—or your sanity. In today's episode, I share:02:50 – Why growth doesn't have to come at the cost of your schedule (and how I learned this the hard way)05:00 – How pairing strategy with soul creates deeper, faster results that actually last07:20 – The power of simplicity—and the question that helps you scale without burnout09:50 – Why community changes everything and how connection fuels longevity12:20 – How to make your business fit your life (not the other way around)14:40 – Why fun is a legitimate business strategy—and the energy shift it creates16:50 – My final reflection after nine retreats and five years: what it really means to build something that lasts 

What does it take to create lasting change—personally and professionally—without burning out? In this episode, I'm joined by Molly Claire, master coach, bestselling author, and seven-figure business builder who helps women coaches create results that actually support their lives. Her philosophy? Coach more, market less. We talk about what it means to build a life-first business, the four fundamentals of lasting change, and how to find balance between ambition, alignment, and emotional resilience. Molly shares how she's structured her business for freedom, the mindset shifts that make success sustainable, and how to stay anchored in your values through every season. If you're craving more ease, intention, and purpose in your work, this conversation is packed with grounded wisdom you'll come back to again and again. Today you'll hear:05:00 – What a life-first business looks like for Molly as a mom and entrepreneur06:30 – How she structures her calendar to prioritize time off and travel07:55 – The mindset shifts that help her business thrive when she steps away09:15 – The four fundamentals of lasting change: mind mastery, emotional resilience, nervous system regulation, and aligned habits10:45 – What “mind mastery” really means (and why it's not just about positive thinking)12:10 – How emotional resilience helps you lead from confidence, not chaos14:30 – Why nervous system regulation is the foundation for sustainable success16:55 – Creating aligned habits and realistic action plans that actually work18:55 – The “no-fail formula” for reaching your goals without burnout21:45 – How to anchor your business in your values and ideal quality of life23:55 – Behind the scenes of writing her new book while running a thriving business26:35 – The coaching tool Molly swears by to regulate emotions and gain clarity28:45 – Two powerful reflection questions to realign your purpose and priorities30:00 – The one thing she'd tell her younger self about starting a business CONNECT WITH MOLLY:Website: https://www.mollyclaire.com/Instagram: @mollyclairecoachingFree resource: https://www.mollyclaire.com/cultivate-lasting-change 

In this week's pep talk, I am sharing the real strategies behind how we doubled our yearly podcast downloads in just 30 days—without going viral or spending a cent on ads. It's all about sustainable systems, smarter repurposing, and a few key SEO tweaks that changed everything. In today's episode, I share:02:51 – Why this growth came from systems, not trends, and the power of sustainable visibility05:00 – How refocusing on one platform (the podcast) created more consistency and connection06:26 – The small SEO updates that boosted our show ranking on Apple, Spotify, and Google07:56 – How rethinking interviews and conversations increased engagement and authenticity09:56 – The repurposing and SEO system that now lets ChatGPT recommend our content11:46 – How we use custom GPTs to automate content creation and save hours each week13:52 – The “podcast newsletter” strategy that builds deeper listener relationships15:19 – Why curated playlists drive repeat listens and long-term growth16:12 – How simplifying the process led to exponential results—and more fun doing it17:09 – The real secret behind growth: improving the experience, not the effort 

What does it look like to make your podcast the cornerstone of your business instead of an afterthought? Today, I'm sitting down with Kylee Chandler—podcast strategist, growth expert, and creator of the Podcast Growth Toolkit. Kylee has spent nearly a decade helping shows like Online Marketing Made Easy with Amy Porterfield and Don't Keep Your Day Job with Kathy Heller grow to millions of downloads. She knows what it takes to build a show that doesn't just get listens—it builds a business. We talk about what it really means to build a life-first business around your podcast, why the “saturated podcast market” is a total myth, and how to turn your episodes into lead-generating, revenue-driving systems. Kylee shares the method she uses to create podcast-first funnels, how she's built her own show from the ground up, and what trends to watch for in 2026. Whether you're launching your first show or ready to grow strategically, this conversation will help you rethink what's possible when you lead with connection, consistency, and purpose. Today you'll hear:02:05 – How Kylee and I define a “life-first business” and what it looks like in practice04:40 – The boundaries and structure that helped Kylee build her business from day one07:15 – Why the podcasting space isn't too crowded—and what the numbers really say09:20 – When a podcast becomes more than just content: the connection that drives growth12:10 – How networking through your show can create unexpected relationships and opportunities15:00 – What it actually looks like to build a business without relying on social media18:25 – The system I use to turn one podcast episode into 17+ pieces of content every week19:58 – Inside Kylee's Podcast-First Funnel and how to repurpose your top-performing episodes23:40 – 2026 podcast trends: bundles, newsletters, SEO, and authenticity over automation27:20 – How “hand-raise” emails are creating real engagement and personal connection30:05 – Why monetizing your own offers is the new wave of podcast growth32:00 – The one mistake new podcasters make and how to avoid it33:15 – Why batching content creates better flow and more profitable episodes35:00 – The business tools we both swear by for organization and growth36:50 – How motherhood shapes our approach to entrepreneurship and freedom CONNECT WITH KYLEE:Website: Www.podcastmarketinghub.comInstagram: @kyleejchandlerFREE Resources:Podcast Project Management Training: podcastmarketinghub.com/hollyPodcast Growth Toolkit: http://www.podcastmarketinghub.com/toolkit  

In this week's pep talk, I am sharing the real secret to hitting your 2026 goals—and it's not another funnel or a new content plan. It's about surrounding yourself with the right people, finding true accountability, and finally building with the support you deserve. In today's episode, I share:02:49 – Why the biggest difference in your results isn't strategy—it's who's walking beside you04:35 – How community, not more information, builds real momentum and follow-through06:21 – The investments that made the biggest impact (and why they were all in people)08:38 – Why you can't grow sustainably by doing it all alone—and how to fix it09:49 – The “aha” moment that changed everything for one client at retreat10:43 – The power of pairing strategy with accountability for long-term success11:47 – Three ways to shift from planning harder to building smarter in 202613:26 – How to audit your support system and prioritize what truly moves the needle14:52 – The role of the right people, not just platforms, in creating sustainable success 

What does it look like to stay grounded as both a parent and a business owner? Today, I sit down with Bridget KerMorris—mom of seven, therapist, parenting coach, and creator of the Steady + Connected Parenting Method.  Bridget helps parents navigate the middle school years with calm and connection, and she shares how those same tools can transform how you run your business. We talk about emotional regulation, navigating anxiety, setting tech boundaries, and how finding her niche led Bridget from Anti-Social School to the Today Show. Whether you're building a family-first business or learning to show up for yourself and your kids with more steadiness, this episode will leave you feeling grounded and inspired.Today you'll hear:02:28 - What “life-first business” means to Bridget—and how she stays intentional with family and work04:45 - Her go-to method for choosing where to focus energy (and why regulation comes first07:23 - Simple ways to spot anxiety in yourself or your kids—and reframe it using her “update method”10:11 - Two questions every middle-schooler is asking and how to keep communication open14:27 - How to talk to your kids about tech using family values instead of fear18:25 - The breakthrough that came from niching down inside Anti-Social School22:05 - How her Instagram blew up to 43K+ followers and led to the Today Show24:22 - Why follower growth doesn't equal profit—and what systems she built to sustain it25:59 - Inside The Collective Co-Op: scaling with structure, support, and confidence28:16 - Bridget's Q4 advice for parents—create lightness, joy, and connection at home29:52 - Where to find Bridget's tools, workbook, and free guide for middle-school parentsCONNECT WITH BRIDGET:Website: www.kermorris.comInstagram: @bridget.parentcoachFREE Resources:50 Ways I'm Staying Close to My Middle Schooler: https://kermorris.myflodesk.com/50waysguideMiddle School Tech Safety Toolkit: https://bridgetparentco.samcart.com/products/middle-school-tech-safety-toolkit 

In this week's pep talk, I am sharing one of the most honest conversations I've ever had—how our revenue went down this year, but our profit went up (on purpose). This episode is about scaling smarter, protecting your peace, and redefining success on your own terms. In today's episode, I share:02:20 – Why lowering revenue can actually increase long-term profit (and why ours was intentional)05:29 – How simplifying launches and systems created more time, space, and sanity08:25 – The behind-the-scenes changes that boosted profit—from tax strategy to AI tools10:39 – The mindset shift that helped redefine success and focus on what truly matters12:55 – The real numbers behind a 55% profit margin and what healthy margins look like15:09 – How to build a supportive team (and home life) that gives you freedom back18:08 – Why streamlining and learning AI became the foundation of sustainable growth19:39 – The ultimate lesson: slowing down to speed up—and how it changed everything 

Want to make your content actually work for you? In this episode, I sit down with Katelyn Rhoades—social media strategist, keynote speaker, and host of the Call Her Creator podcast. With over 200K Instagram followers and 15 years of marketing experience, Katelyn knows how to blend storytelling, trends, and strategy to turn followers into clients. We talk about what's working on Instagram right now, how to build real connection through content, and how to show up consistently without losing your sanity.Whether you're in the growth phase or ready to scale, this conversation is packed with insights to help you elevate your social presence, attract your ideal clients, and create content that truly converts.Today you'll hear:Katelyn's framework for turning Instagram followers into paying clients using content pillars that connect, educate, and sellHow to use analytics and audience insights to create high-performing content that actually drives resultsWhat's changing on Instagram as we head into 2026 (and how authenticity is becoming the ultimate growth hack)Practical tips for setting boundaries on social media while still staying consistentThe tools and systems Katelyn uses to streamline content creation and protect her creative energy CONNECT WITH KATELYN:Website: www.enfluencestudio.comInstagram: @thekatelynrhoadesFREE $100k Launch Checklist: https://enfluencestudio.com/launch 

In this week's pep talk, I am sharing about the Fast Track Framework—a 30-day reset designed to give you clarity, a 90-day roadmap, and AI-powered systems that actually do the heavy lifting. In today's episode, I share:Why traditional courses have a 10–15% completion rate (and what actually works instead)How to run a full client + income gap audit before you make your next moveThe exact 90-day planning process Holly uses in her own business and with clientsHow AI bots can turn your ideas into blogs, carousels, and email content in secondsWays the Fast Track model is being used inside the Crush the Rush Club, Anti-Social School™, and Intensives 

Thinking about running ads to scale your business? Before you hit “go,” you'll want to hear this one. In today's episode, I sit down with Melissa Litchfield, founder of Litchfield Media and seasoned digital ads strategist, to talk about what's really working with ads right now—and what's not. From the importance of building a strong organic foundation before investing in paid traffic to knowing when your offer is truly ready for ads, Melissa shares practical insights that will help you spend smarter and see better results. Melissa unpacks how to run ads without burning out, how to test your funnel for success, and what the latest platform changes actually mean for your strategy in 2025. Whether you're planning a Black Friday launch or prepping for next year, this episode will help you approach ads with clarity and confidence. Today you'll hear:Why ads can't fix a weak foundation—and how to know when your business is actually ready for them.Melissa's “organic success test” for validating an offer before you spend a dollar on paid traffic.How to blend organic and paid strategies to generate consistent leads and avoid burnout.The ad placements and creative types that are performing best right now (and which ones to skip).How to prep for Q4 campaigns the right way, from lead generation to nurturing cold audiences.Budget expectations and benchmarks for seeing meaningful results without overspending. CONNECT WITH MELISSA:Website: www.litchfieldmedia.orgInstagram: @litchfiemediaProven Pixel Permit: https://litchfieldmedia.org/proven-pixel-permit?utm_source=industry-referral&utm_medium=organic&utm_term=crush-the-rush-podcast&utm_content=holly-haynes&utm_campaign=proven-pixel-permit 

In this week's pep talk, I am sharing what's really working right now—and why more information isn't the answer your clients are looking for. Instead of DIY overwhelm, buyers in 2025 are craving speed, clarity, and human support. In today's episode, I share:The truth about course completion rates (and what they mean for your offers)Why the “fast track” model—expertise + systems + accountability—is converting higher than everReal examples of how service providers, podcasters, and coaches can adapt their offers to deliver quick winsBehind-the-scenes of how we rebuilt Anti-Social School™ with AI bots, accountability, and a promise of faster results 

Ever looked at your website or copy and thought, this kind of sounds like me… but not quite? In this episode, I sit down with Laura Kendrick, copy co-conspirator and conversation strategist at Cheeky Copy, to talk all things clarity, copy, and websites that actually convert. Laura shares why clarity is the foundation of messaging that sells, how to think differently about your website so it works harder than you do, and why you can't just copy and paste someone else's process and expect results. If you've been wanting your marketing to finally feel like you and drive results without the overwhelm, this one's for you. Today you'll hear:Why clarity in your messaging, brand voice, and voice of customer research are non-negotiable if you want copy that connects and converts.Simple, practical strategies to make your website work behind the scenes—guiding people on a journey that leads to action.What to prioritize first when updating your website or launch copy (hint: it's not always the homepage!).The power of asking the right questions at the right time, like “Why did you buy?” to uncover messaging gold.How Laura approaches boundaries, rhythms, and resilience in business to create both great copy and a life-first business. CONNECT WITH LAURA:Website: www.cheekycopy.coInstagram: @cheekycopyLinkedIn: https://www.linkedin.com/in/laura-m-kendrick/The Clarity Compass: https://www.cheekycopy.co/clarity-compass 

In this week's pep talk, I am sharing why quarterly brand photoshoots are one of the most strategic tools I use to scale my business—without the burnout. In today's episode, I share:Why each season is a vibe (and how to capture it in your photos)How branded photoshoots force you to update essentials like your Instagram grid, press page, and websiteThe personal story of how we used our family suitcases (covered in travel stickers) to highlight our life-first business model—and why those images became the perfect fit for our podcast rebrandTips for props, outfits, and even teaching your partner to capture b-roll video you can use for reels, YouTube intros, and moreReal-life hacks for making photoshoots fun, intentional, and aligned with your goals 

Tired of cookie-cutter marketing that feels like everyone else's? In this episode, I chat with Nadine Nethery, a copywriter turned customer experience strategist who helps online business owners stand out by delighting their customers in unexpected ways. Nadine pulls back the curtain on the creative strategies she's used—from website scavenger hunts to audio advent calendars—that not only grow email lists and boost retention but also spark genuine connection. If you're looking for fresh, memorable ideas to engage your audience without burning out, this conversation is full of inspiration and practical takeaways. Today you will hear:Why customer experience is the most underrated “sales channel” and how it can transform your business.Out-of-the-box marketing ideas (like scavenger hunts and private podcasts) that surprise and delight customers while driving real results.Nadine's framework for weaving creativity and strategy into every stage of the customer journey—before, during, and after purchase.Simple ways to gamify memberships or communities to keep people engaged and sticking around longer.The importance of listening for engagement signals and creating personalized touchpoints that make customers feel valued. CONNECT WITH NADINE:Website: https://www.candocontent.comInstagram: @candocontentFree Resources:Mastering CX | The Private Customer Experience Podcast: https://candocontent.thrivecart.com/customer-experience-podcast/?coupon=CRUSHTHERUSHCAN DO! Tales | The Private Case Study Podcast: https://link.candocontent.com/crush-the-rush 

In this week's pep talk, I am sharing the exact process I use inside Anti-Social School™ and the CTR Club to create a simple, aligned content plan that actually moves the needle. In today's episode, I share:How to map content around your sales goals (instead of guessing)The 3–4 anchor themes that keep your ideas consistent and easyA step-by-step way to map your Q4 calendar without overwhelmHow I use AI-powered bots to turn ONE idea into blogs, carousels, emails, and podcast scripts—in under 30 seconds 

Dreaming of turning your love for travel into something more? In today's episode, I sit down with Allison Collier, founder of the Collier Travel Collective, who has built a boutique travel agency specializing in creating unforgettable life experiences. Allison shares how she transformed her passion for exploring the world into a thriving business, all while setting boundaries, bringing her family into the work, and redefining what luxury really means. If you've ever thought about blending business and lifestyle—or you just want some behind-the-scenes insight into creating stress-free, joy-filled trips—you won't want to miss this conversation. Today you will hear:How Allison turned her passion for travel into a business after years focused on family, and why energy and enthusiasm were key to getting started.The unique approach that makes her stand out in a competitive travel industry—blending logistics, hospitality, and deep client care.Why defining “luxury” as time, connection, and peace of mind resonates more than high-end frills.Practical strategies for setting boundaries as an entrepreneur and structuring your business around travel.Allison's perspective on why travel is one of the best educational experiences you can give yourself and your family. CONNECT WITH ALLISON:Website: https://www.colliertravelcollective.com/Instagram: @colliertravelcollectiveFREE RESOURCE - Destinations We Love in 2025: https://colliertravelcollective.myflodesk.com/2025guideig 

In this week's pep talk, I share why we completely rebuilt our flagship offer and how we quietly launched it grassroots-style with our audience's help. In today's episode, I share:Why we scrapped our original program and what's new (brand-new modules, 90 days of support, and AI bots built into every step)How we rewrote the entire funnel based on client interviews and the “voice of customer” strategyThe affiliate program that helped us test the new system without a huge public launchWhat worked—and what you can swipe to refresh your own offer without starting from scratch 

Launching or growing your podcast in 2025? In this episode, I sit down with Cait Howard—founder of Amplify Boutique and the behind-the-scenes editor of this very show—to talk all things podcasting. Cait has helped entrepreneurs launch and grow hundreds of shows, leading to more than 5 million downloads, and she knows what it really takes to create a podcast that works for your business and your life. Together, we dive into the shifts happening in podcasting, from video and SEO to authenticity and monetization, plus how to keep your show sustainable without burning out. Whether you're just starting or looking to refresh your podcast, this episode is packed with insights that will help you evolve with the industry and stay ahead of the curve. Today you will hear:The key podcasting trends for 2025—including SEO, video, and bolder positioning—and how to adapt to them.Why authenticity matters more than ever, and how “behind-the-scenes” content can strengthen audience trustCait's perspective on video strategy, YouTube Shorts, and creative ways to repurpose content across platforms.How she and her team use AI (including custom GPTs) to streamline production while keeping each client's unique voice.Practical monetization strategies—from affiliates to partnerships to using your podcast as a marketing asset for your own offers.Cait's best advice for new podcasters: why it's okay to start messy and let your show evolve as you grow. CONNECT WITH CAIT:Website: amplifyboutique.comInstagram: @heycaithowardStudio Set Up Guide: https://amplifyboutique.com/#studioguide 

In this week's pep talk, I share exactly how to grow your email list in September so you can turn those subscribers into sales by the end of the year—without posting every day or burning out on social media. In today's episode, I share:Why most business owners wait too long to grow their list (and how it costs them sales)What's actually working right now to build your list—like roundtables, monthly workshops, and seasonal freebiesHow your email list becomes your #1 moneymaker for holiday promotionsReal client examples of prepping early and selling with easeMy favorite strategies for borrowing other people's audiences through partnerships, bundles, and swapsIf you've ever felt like Black Friday comes out of nowhere, this episode will give you the clarity and the plan to grow now so you're not scrambling later. 

Building a business isn't just about strategy—it's about the inner dialogue that keeps you moving forward when things get tough. In this episode, I sit down with Dawn Ledet, a life and business coach, author of Master Your Inner Dialogue, and host of the Self-Trust Solution podcast. With over 20 years of leadership experience and thousands of coaching sessions under her belt, Dawn knows exactly what it takes to strengthen your self-trust so you can follow through on your goals. Dawn shares her proven 3E Success Method, practical tools to stop battling yourself, and simple mindset shifts that help you move through doubt, procrastination, or perfectionism. If you've ever felt stuck, scattered, or like you're capable of more but just can't follow through, this conversation will give you the clarity and confidence to keep going. Today you will hear:What self-trust really is (and isn't), and how it impacts your ability to achieve business goals.Signs you may be struggling with self-trust—like rewriting your to-do list or second-guessing decisions—and how to turn them into opportunities for growth.Dawn's 3E Success Method: the cycle of making decisions, following through, and having your own back.How to create a personalized “comfort plan” to support yourself through the discomfort of growth and change.The “I'm so impressed” list and other simple tools to help you build confidence and celebrate progress along the way.A powerful mindset shift—“All of me is for me”—that unites your inner dialogue and reduces self-sabotage. CONNECT WITH DAWN:Website: www.theselftrustcoach.comInstagram: @dawnledetcoach7 Day Self Trust Boost Series: https://www.theselftrustcoach.com/self-trust-boost-series 

In this week's pep talk, I share why the best holiday sales actually start in September—and how you can set up a stress-free, profitable Q4 without scrambling, posting daily, or relying on a Black Friday sale. In today's episode, I share:My exact Audit + Align process (straight from inside Anti-Social School™)How we mapped out our offers in September and avoided last-minute panicThe list growth strategies that actually work right now (and the one we're using this month)How to review your calendar so you can unplug and still hit your sales goalsReal-life examples of how I structured our Q4 launches without a massive Black Friday push 

Thinking about adding LinkedIn to your marketing mix? In this episode, I chat with Mollie Lo, LinkedIn business coach, CEO, and founder of Lotus Mentoring. With two decades of experience in HR leadership and entrepreneurship, Mollie blends strategy with business spirituality to help coaches and service providers attract aligned clients without cold DMs or burnout. We dive into how to decide if LinkedIn is right for your business, practical ways to build your presence without spending hours online, and what to actually say to turn connections into clients. If you've been curious about LinkedIn or want to make it work for you in just 15 minutes a day, this conversation is a must-listen. Today you will hear:How to decide if LinkedIn is the right platform for your ideal clients and business goals.Mollie's 15-minute lead generation routine that makes LinkedIn manageable and effective.The types of content LinkedIn's algorithm is prioritizing right now (and how to make yours stand out).Practical tips for building authentic connections and writing non-cringey messages that convert.Creative strategies to optimize your profile for first impressions and attract aligned opportunities. CONNECT WITH MOLLIE:Website: www.lotusmentoring.netLinkedIn: https://www.linkedin.com/in/lotusmentoring/FREE 15 Min LinkedIn Lead Generation Strategy: https://www.lotusmentoring.net/signup 

In this week's pep talk, I share exactly how our business paid for a 10-day Hawaii vacation (yes, including flights + hotel), using a combination of travel savings and credit card points. In today's episode, I share:The 5% monthly travel fund strategy we use—no matter where we're goingHow we pivoted from Maine to Hawaii just 6 weeks before leaving (because our points went further!)The exact cards we used, how we combined points, and why we never redeem them for anything but travelHow asking for an upgrade scored us a beachfront room + free breakfastMy “sandwich strategy” for saving on food without skipping the good stuffTour + activity tips (and one I'd skip next time)How we ran our Holly-Days promo while on vacation—adding an extra five figures in revenue without daily posting 

Launching a business or leading life at full speed can leave you feeling out of sync—but what if the moon could help you reset? Today, I chat with Laura Kusto, astrologer and creator of Moon Chat, who helps high-achieving leaders reconnect with their divine design through lunar wisdom, astrology, and subconscious tools. Laura shares how tuning into the phases of the moon can offer clarity, balance, and a gentler way to move through business and life. If you've been craving more flow and intention, this conversation is filled with both practical tools and soulful insights.  Today you will hear:What lunar wisdom really means and how moon phases mirror your emotional and energetic rhythms. How to use the four main moon phases—new moon, first quarter, full moon, and last quarter—to guide your goals, actions, and reflection. Practical examples of living in sync with the moon, from setting intentions to decluttering and planning your social calendar. The story behind Laura's journey from corporate life to astrology, and how “success hangovers” shaped her path. Simple tools—like Laura's Moon Phase Compass and Moon Chat membership—that make aligning with lunar cycles easy, even for busy entrepreneurs and parents. CONNECT WITH LAURA:Website: laurakusto.comInstagram: @LauraKustoYouTube: https://www.youtube.com/@LauraKustoFREE Moon Phase Guide: https://laurakusto.com/free-moon-phase-guide/ 

In this week's pep talk, I share all about Holly-Days—the summer marketing experiment that turned into one of my most profitable and fun sales weeks ever. In today's episode, I share:How to create your own business holiday to boost sales any time of yearWhy branding + personality make your promo stand outThe easiest way to pick offers and structure your weekReal-life examples you can swipe for your own business 

Struggling to get your marketing to actually work? In this episode, I'm joined by Dr. Michelle Mazur, a messaging strategist with a PhD in communication and a mission to make marketing suck less—by fixing your messaging first. Michelle shares how to identify when your message is missing the mark, why “doing less but better” is the key to more qualified leads, and how to shift your approach to connect with buyers in today's economy. If your content feels like it's going nowhere, this conversation will show you how to simplify, clarify, and finally get traction—without burning out in the process. Today you will hear:The telltale signs your messaging is off—and how to diagnose the problem.How to use voice of customer research to create content that truly resonates.Michelle's “do less but better” approach to marketing for more qualified leads.Why your message should adapt to focus on functional needs during economic uncertainty.Simple steps to cut ineffective tactics and double down on what works. CONNECT WITH DR. MICHELLE:Website: https://drmichellemazur.comLinkedIn: https://www.linkedin.com/in/drmichellemazur/FREE Resources:Market Like an Expert: https://drmichellemazur.com/CTR3 Word Rebellion: https://drmichellemazur.com/3-word-rebellion 

In this week's pep talk, I share the behind-the-scenes of how a combination of AI and Human Design completely transformed how I think about my business—without involving more content or a complicated funnel. In today's episode, I share:How I discovered my podcast is a Projector (with emotional authority + a 6/2 profile!)Why your business evolves just like you do—and how to reflect that in your messagingHow I used AI to build a brand thread that now drives everything from copy to content to launches3 simple steps you can take to clarify your voice, tone, and marketing energy—starting today 

Feeling stuck in the grind, even though your business looks great on paper? Today, I'm joined by leadership advisor and Luminary Leadership Co. founder Liz Hartke, who's here to help us break through our success ceilings and step into what she calls “your big next.” Liz shares the behind-the-scenes of her personal and professional transformation—what it means to truly align your life and business, and how to shift from simply maintaining what you've built to creating something that deeply fulfills you. If you've been craving clarity, white space, or a renewed sense of purpose, this episode is the wake-up call you've been waiting for. Today you'll hear:The real reason so many high-achieving entrepreneurs still feel unfulfilled—and what to do about itHow to spot the signs that it's time to make a change (and what to do next)Why energy management is more important than time managementThe difference between grinding and gliding, and how to transition between the twoHow Liz's near-death experience changed everything—and sparked her mission to help others step into their “big next”What the Visionary CEO Schedule is and how to use it to create aligned growthA behind-the-scenes look at Liz's upcoming book, Your Big Next, and the movement it's sparking CONNECT WITH LIZ:Website: https://luminaryleadershipco.com/Instagram: @elizhartkeFREE Resources:Clarity Prompts: https://luminaryleadershipco.com/clarityIdeal Schedule Template: https://luminaryleadershipco.com/template 

In this week's pep talk, I share the real story behind how this podcast started, how it's grown (we've welcomed over 2,000 new subscribers in just 90 days!), and the shifts I'm making to help you build a business that supports your real life—not just the hustle.In today's episode, I share:Why this podcast was never just a podcastWhat's changing (and what's staying the same!)How I'm leaning even deeper into a life-priorities-first business modelPersonal updates, client stories, and what's coming next

Still think SEO is all about keyword stuffing? Think again. In this episode, I'm joined by website SEO strategist Laura Jawad (aka the website whisperer!) to break down exactly what SEO looks like in 2025—and why it's more human-centered than ever. Laura shares what Google is actually prioritizing now, how to make your site a destination worth finding, and why putting your best content on your website (not just socials) is the smartest move for long-term visibility. Whether you're just getting started with SEO or ready to get serious about strategy, this conversation is packed with tangible tips to help you make your site work harder for your business. Today you'll learn:How Google's latest updates (including AI overviews) are changing the game for organic searchWhat it really means to create perspective-driven content that performsWhy user experience and search intent are key to ranking—and how to optimize bothLaura's strategy for building brand authority as a small business (without trying to compete with the big brands)Practical ways to show up in local search results and make your website the hub of your business CONNECT WITH LAURA:Website: laurajawadmarketing.comInstagram: @heylaurajawadSEO Simplified: laurajawadmarketing.com/crush-the-rush/  

In this week's episode we wrap up our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're discussing scaling by leveraging networking.  In this episode we cover:The power of micro-influencersThe value of strategic collaborationsHow vulnerability + courage play a role in showing up to network 

Ready to build a business that supports your real life? In this episode, I chat with Sasia Lile, a retired trauma therapist turned resilience coach for entrepreneurial moms. With over 15 years of experience in CBT and feminist theory, Sasia shares why traditional mindset work often misses the mark — and how to actually rewire your beliefs and honor your capacity. We explore burnout, nervous system regulation, and the internal shifts needed to run a soul-led business without burning out. Whether you're navigating self-doubt or chasing “perfect,” this conversation is packed with perspective-shifting gems to help you show up with more confidence, curiosity, and compassion. Today you will hear:Why burnout isn't about time, but about conditioning — and how to recognize subtle signs before you hit a wall.Sasia's “story framework” for rewiring thoughts and supporting yourself through fear, perfectionism, and old patterns.Practical strategies to align your business with your energy, from flexible scheduling to rituals that restore your nervous system.How to step into your role as CEO, own your expertise, and let go of the pressure to do it all perfectly.A simple, fun breathwork exercise (hello, cookie breathing!) to calm your nervous system anytime, anywhere. CONNECT WITH SASIA:Website: www.afireflowerblooms.comInstagram: @afireflowerbloomsThe Confidence Calibration Kit: www.afireflowerblooms.com/cck  

In this week's episode we are continuing with our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're chatting all about how to create multiple offers inside your product suite at one time.  In this episode we cover:How to  create offers that reach different people at different times How to figure out what's going to sellHow to find joy in money making 

Ready to write words that actually sell — without feeling slimy? This week, I sit down with Samantha Burmeister, founder of Nomad Copy Agency, and the conversion copy queen behind dozens of high-performing sales pages, emails, and websites. Sam shares her journey of running a thriving agency while living as a digital nomad, plus practical advice on how to write copy that sounds like you (but better) — and that speaks directly to the hearts (and wallets) of your audience.If you're a business owner trying to sharpen your message, DIY your copy, or figure out when to bring in a pro, this episode is packed with golden nuggets you don't want to miss. Today you will hear:How to write copy that mirrors your audience's language — so they feel heard and eager to buySam's advice on when to DIY your copy vs. when it's time to hire a pro (and what to look for)The secret to writing call-to-actions (CTAs) that go beyond “buy now” and actually convertTrends shaping sales copy today — why connection, clarity, and personal touch matter more than everHow Sam balances creative energy and entrepreneurship while running a business from around the world  CONNECT WITH SAM:Website: www.nomadcopyagency.comInstagram: @nomad.copyClickable AF CTAs: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/*Use code CRUSH to make it $1  

In this week's episode we are continuing with our 5-part series digging into the merging of strategy and soul. In today's pep talk, we're talking about the flow of making money. In this episode we cover:Your relationship with money3 things to do today to make money (without creating something new)Leveraging your existing customers 

Ever feel like your business is out of sync with who you really are? This week, I'm joined by meditation guide, intuitive channeler, and founder of Spiritual You, Lex Smith. With a background in marketing and a gift for blending energy work with strategy, Lex helps entrepreneurs reconnect with the soul of their business. In this episode, we explore what it truly means to build a soul-led brand—one rooted in alignment, not algorithms—and how tools like astrology, journaling, and inner child work can bring clarity to your mission and magnetism to your message. If you've been craving more depth, peace, and purpose in your work…this one's for you. Today you'll hear:How to align with the soul of your business and reconnect with your deeper purposeWhy inner child work is a powerful key to unlocking your authentic brand voiceLex's favorite tools—like astrology, meditation, and card decks—to infuse more clarity, intention, and integrity into your workWhat energy work and “vibrational alignment” actually mean (and how to use them to attract aligned clients)Seasonal tips for syncing your business with the rhythms of nature—and using summer to restore, recharge, and manifest CONNECT WITH LEX:Website: www.spiritualu.orgInstagram: @lexmsmithFREE Meditation Library: https://www.spiritualu.org/meditation  

In this week's episode we are continuing the 5-part series digging into the merging of strategy and soul. In today's pep talk, we're talking about creating more than a vision board and the masculine and feminine side of strategy. In this episode we cover:Picking a word and power statement for your vision boardVisualizing what you want your future to look likeMapping out the action you can take right now to move closer to your goals 

Feeling scattered every time you open your Google Drive? In this episode, I chat with organizing expert Tracy Hoth about how to become an organized CEO—starting with your digital files. Tracy is a 17-year veteran professional organizer and host of the Organized Coach podcast. She breaks down her simple framework for organizing your business so you can save time, reduce stress, and finally feel in control of your backend systems. If you've ever said “I don't even know where to start,” this episode is your step-by-step guide. Today you'll hear:Tracy's 5 essential file folders every digital business needs (and how to use them!)Her “SPASM” framework for organizing anything—from your files to your calendar to your thoughtsThe ROI of getting organized, from saving time to increasing your confidence and clarityTips for maintaining an organized inbox, creating Google Sheet dashboards, and using simple systems you'll actually stick withHow to treat organizing like a project (and get it done without burning out) CONNECT WITH KIM:Website: https://simplysquaredaway.com/Instagram: @tracyhothLinkedIn: @tracyhothFREE Download: The Only 5 Digital Files You'll Ever Need to Run a Smooth (and Profitable) Coaching Business - https://simplysquaredaway.com/5files  

This Summer Solstice Series is a seasonal rewind to our most powerful soul-infused episodes. This week, I share how blending strategy with a soulful touch can truly elevate your business. In today's episode, I share:The significance of episode number 444Importance of combining both masculine and feminine strategy aspects for alignment in your businessMy experience from burnout due to an overemphasis on traditional strategy to soulful business strategy elementsReal-life examples of how to attract aligned clients through soulful integration using your gifts and passionsActionable questions to help you align your soulful business strategy 

What does it really look like to build a profitable product-based business in a small town—with your whole family involved? In this episode, I chat with Kim Videkovich, co-founder of County Line Meats, a fifth-generation farm-turned-direct-to-consumer brand based in Central Ohio. Kim shares how she and her husband launched their farm business during the pandemic and scaled it using local partnerships, a smart subscription model, and an ultra-intentional customer experience—while also juggling a full-time job and raising three boys. Whether you're selling physical products or just want to create stronger community connections, Kim's story is full of down-to-earth insights on visibility, pricing, and building local trust without burning out. You'll hear:How Kim turned a one-freezer experiment into a 12-freezer operation with recurring monthly revenueThe subscription strategy that made their premium beef more accessible and created consistent incomeCreative ways County Line Meats built visibility in the community—without relying on farmers' marketsWhy pricing with confidence is a game-changer (and how their butcher helped validate their value)How Kim uses email storytelling to drive sales and deepen customer connectionThe systems she uses to keep things simple, convenient, and scalable for a small local audience CONNECT WITH KIM:Website: www.countylinemeatsohio.comInstagram: @countylinemeatsohioFREE Download: Three Favorite Family Recipes - https://www.countylinemeatsohio.com/downloads 

In this week's pep talk, I share how to build a rinse-and-repeat weekly system that supports both your business growth and your life (yes, you can have both). In today's episode, I share:The 3-part CEO system that keeps you focused all week How to prioritize like a boss (no more to-do list overwhelm) Why building systems is the key to long-term success (and sanity) 

Scaling your agency without a big team? In this episode, I chat with branding expert, TEDx speaker, and author Pia Silva about how she built a highly profitable business with no employees—just her and her husband. Pia is the founder of NO BS Agency Mastery, where she teaches small-but-mighty agencies how to earn 30k+ months with streamlined systems, premium pricing, and productized services. If you're tired of the hiring hamster wheel and want to grow by doing less (and charging more), this conversation is packed with insights and inspiration to rethink your model. Today you will hear:How Pia turned a $3K “VIP day” into a $40K brand intensive—and scaled to $500K in 12 months without a teamThe structure behind her signature offer and how she sets client expectations for smooth deliveryWhy simplifying your offer is the key to scaling profitably without burnoutThe mindset shifts that helped her raise her prices while delivering even more valuePia's strategy for replacing free discovery calls with a paid lead product (and why it's a game-changer) CONNECT WITH PIA:Website: https://www.nobsagencies.com/Instagram: @pialovesyourbizFacebook: https://www.facebook.com/pialovesyourbiz/LinkedIn: https://www.linkedin.com/in/piapiasilvaFREE audiobook: Badass Your Brand 

This week's pep talk is a replay of the third and final shift of our live CEO week series—bringing your dream schedule to life with simple, focused strategies. Over the past two episodes, we explored the significance of a dedicated CEO day and debunked the myth that social media is your sole business strategy. Today, we are digging into shift number 3: "more work does not equal more success." In today's episode, I share:Aligning business priorities with personal prioritiesWhy working more hours doesn't equal successHow to create theme days for maximum productivityWhat the themes of my CEO Week look like, and what they could look like for you - even with a varying schedule! 

Think brand sponsorships are only for big-name influencers with massive followings? Think again. In this episode, I sit down with Justin Moore—founder of Creator Wizard and author of Sponsor Magnet—to bust that myth wide open. Justin shares his proven approach to landing paid sponsorships, even if you're working with a small but mighty audience. Whether you're a content creator, coach, or course owner, this episode will show you how to pitch partnerships confidently, build long-term brand relationships, and unlock new income streams—without selling out or feeling salesy. If you've been waiting for a sign to get started with brand partnerships—this is it. Today you'll learn:Why sponsorship success has more to do with who you reach than how many people follow you.The biggest mistakes people make when pitching brands—and how to avoid them using Justin's ROPE Method.Real-world examples of unique brand collaborations (including a live pitch breakdown on-air).How to align brand deals with your offers, events, and launches to fuel both income and visibility.The simple shift that helped Justin sell out a high-ticket mastermind using nothing but a Google Doc. CONNECT WITH JUSTIN:Website: https://www.creatorwizard.com/Instagram: @creatorwizardJoin Creator Wizard: https://www.creatorwizard.com/join

This week's pep talk is a replay of part 2 of our very first ever live CEO Week series. In this series, we'll be breaking down actionable tips to help you design your dream schedule and bring your business vision to life without burning out. Each week, you'll learn three crucial shifts to focus your efforts, attract the right customers, and create a balanced life you love. Today, we we tackle shift number two: "Instagram is not a business strategy." In today's episode, I share:Common mistakes when attempting to scale a business on social mediaThe importance of metrics and feedback to attract new clientsHow to implement theme days to stay focused 

Selling doesn't have to feel awkward, pushy, or overwhelming—especially if you're an introvert. In this episode, I chat with Krista Demcher, sales strategist and founder of The ACORN Method, who has helped thousands of entrepreneurs learn how to sell in a way that feels like them. Krista shares how to shift your mindset around sales, embrace conversations as connection, and use storytelling to sell with confidence—no scripts, no sleaze, no huge team required. Whether you're gearing up for a launch or just want to feel more natural talking about your offers, this one's packed with practical wisdom and real-world encouragement. In this episode, you'll learn:The mindset shift that helps you embrace sales as a service, not a pitchWhy introverts actually have a superpower when it comes to sellingHow to use storytelling to connect, build trust, and guide someone toward a decisionWhat selling looks like as a solo business owner—without fancy funnels or big teamsThe sales trends Krista is seeing for 2025, and why being human is the most powerful strategy you haveCONNECT WITH KRISTA:Website: www.kristademcher.comInstagram: @kristademcherFREE RESOURCES:What's Your Sales Style Quiz: https://www.kristademcher.com/sales-style-quizBack To Story School Mini Course: https://kristademcher.kartra.com/page/storyschoolThe New School Of Sales Workshop: https://www.kristademcher.com/newschoolofsales

This week's pep talk kicks-off a replay of our very first ever live CEO Week series. In this series, we'll be breaking down actionable tips to help you design your dream schedule and bring your business vision to life without burning out. Each week, you'll learn three crucial shifts to focus your efforts, attract the right customers, and create a balanced life you love. Today, we begin with Shift #1: Finding your focus. In today's episode, I share:What a CEO Week actually looks like (spoiler: it's more than just blocking off time) How to prioritize the right tasks based on your season of life and business The 3 key categories that should always be on your CEO calendar Why traditional to-do lists are failing you—and what to do instead Real-life examples you can model (even if your schedule feels crazy) 

Feeling stuck between quitting or recommitting? In this episode, I sit down with Monique Stevens, a leadership and professional alignment coach with over 20 years of consulting experience, to talk about what it really means to navigate career transitions. Whether you're in a season of questioning your career path or facing tricky work dynamics, Monique shares her framework for making clear, confident decisions—without losing your energy or sense of self. This episode is a must-listen if you're in the midst of a pivot or simply craving more clarity. In this episode, you'll hear:How to know if it's time to quit or recommit—and the 3 “legs of the stool” Monique uses to assess career alignmentThe emotional truth behind transitions and why honoring endings is essential to growthMonique's process for navigating tricky workplace dynamics and reclaiming your roleThree powerful questions to help you reconnect with your values and take the next stepWhat Monique means by “20 seconds of courage”—and how it just might change your life CONNECT WITH MONIQUE:Website: https://www.pivotpointeconsulting.comInstagram: @moniquesstevensLinkedIn: https://www.linkedin.com/in/monique-stevens-262b3015/Free Guide: https://www.pivotpointeconsulting.com/quitorrecommit