Pick of the Bunch by Basic Bananas

Still clinging to outdated sales tactics that just don't cut it? Most businesses are stuck following so-called ‘proven' strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team. In […] The post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.

AI is no longer the future—it's happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore […] The post S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees first appeared on Basic Bananas.

LinkedIn isn't just a social media platform—it's a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we'll explore how to overcome the fear of posting, the power of AI in LinkedIn […] The post S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum first appeared on Basic Bananas.

What makes a brand stand the test of time? Why do some businesses become household names while others fade into obscurity? In this episode, we dive deep into the art of branding with Tracey Felicidade Jones, a passionate brand builder and creative thinker who has worked with major companies before launching her own branding agency. […] The post S15 EPISODE 08: The Power of Brand Archetypes with Tracey Felicidade Jones first appeared on Basic Bananas.

Ever wonder why some digital marketing strategies thrive while others flounder? The secret might just lie in nature—specifically, in the life cycle of a turtle. In this episode, we explore the brilliant Turtlehut Life Cycle Marketing Model, a fresh take on building and sustaining a powerful digital presence. Whether you're starting from scratch or looking […] The post S15 EPISODE 07: The Life Cycle for Smart Digital Marketing Success with Jim Mitte first appeared on Basic Bananas.

Did you know your business name could be one of your most valuable assets—but only if you protect it properly? In this episode, we're diving into the fascinating world of intellectual property and brand protection with Simon Rowell, founder of the Innovation Liberation Front. Simon is on a mission to help great ideas thrive, and […] The post S15 EPISODE 06: How to Protect and Commercialise Your Brand with Innovation Expert Simon Rowell first appeared on Basic Bananas.

Sales is the lifeblood of any business, yet many founders struggle to create a repeatable and scalable sales system. What if you had a playbook to generate a flood of qualified deals and close them with confidence? In this episode, we dive into the B2B Sales Playbook, a tactical guide to building a winning sales […] The post S15 EPISODE 05: The B2B Sales Playbook with David Fastuca first appeared on Basic Bananas.

When your eCommerce or product-based business starts to grow, handling everything from order fulfillment to shipping can feel overwhelming. Whether you're packing boxes or managing in-store merchandising, the key to scaling efficiently is outsourcing. In today's episode, we'll explore how outsourcing can be a game-changer for your business, helping you focus your time to drive […] The post S15 EPISODE 04: How Product-Based Businesses Can Scale Fast with Outsourcing with Rob Harris first appeared on Basic Bananas.

In today's fast-paced digital landscape, how can businesses seamlessly integrate their marketing, sales, and customer support efforts to provide a unified experience? With the right tools and strategies, companies can take full control of their tech stack, creating a consistent and compelling customer journey from start to finish. Join us as we dive deep into […] The post S15 EPISODE 03: Mastering Your Marketing, Sales, and Customer Support Tech Stack with Revenue Operations with Christian Geissendoerfer first appeared on Basic Bananas.

What does it take to successfully sell your business and move forward with confidence? For many entrepreneurs, selling their business is both an exciting and challenging transition. But there's more to an exit than just the sale; the emotional journey can be complex.  In this episode, Kim Withaker, a brilliant strategy consultant & researcher of […] The post S15 EPISODE 02: How to Navigate the Emotional Journey of an Entrepreneurial Exit with Kim Whitaker first appeared on Basic Bananas.

Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business forward? In today's episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on […] The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.

Are you ready to unlock the secrets of successful business growth? In this episode, join Christo Hall as he sits down with business coach Athin Cassiotis to uncover practical strategies that can help you save time, become a more effective leader, and scale your business without sacrificing your well-being. Discover how top business leaders manage […] The post S14 EPISODE 21: Unlocking Business Success: Time Management, Leadership & Scaling Tips with Athin Cassiotis first appeared on Basic Bananas.

What does it take to transform your life from a successful corporate career to becoming a global health coach? In this powerful episode, we sit down with Robb Evans, an entrepreneur, health strategist, and podcast host, who shares his incredible journey from the corporate world to helping others lead healthier lives. Robb opens up about […] The post S14 EPISODE 20: From Corporate to Health Coach: Robb Evans' Transformation and How to Overcome Life's Toughest Challenges first appeared on Basic Bananas.

https://youtu.be/BIgARZ6PeaI Most business owners are using ChatGPT by now, but are they leveraging this powerful AI tool in a way that enables them to grow? In this episode, we delve into the powerful world of ChatGPT, showing you how to customise it to sound and think like you. Learn how to leverage this AI tool […] The post S14 EPISODE 19: How to Use ChatGPT To Double Your Business In 90 Days with Ethan King first appeared on Basic Bananas.

In this episode, we dive deep into the revolutionary world of AI-driven marketing, where tools like Jasper and ChatGPT are reshaping how businesses create strategies, onboard clients, and streamline operations. Our guest Nicole Donnelly has been at the forefront of this transformation, helping businesses harness AI to not only save time but also create more […] The post S14 EPISODE 18: AI-Powered Marketing Magic with Nicole Donnelly first appeared on Basic Bananas.

Most presentations suck, and it's not because of the slides. Whether you're crafting a keynote, writing articles, or creating social media content, the real magic lies in storytelling. In this episode, we're diving deep into why storytelling matters more than any fancy visual aid and how to use it to captivate your audience from the […] The post S14 EPISODE 17: F*** the Slides: Mastering Storytelling with Nir Zavaro first appeared on Basic Bananas.

Did you know that your biggest competitor in business isn't your competitors but your own inner critic? That voice in your head can hold you back, causing procrastination and fear, but what if you could harness its power and turn it into your greatest motivator? In this episode, we explore how acknowledging and taming your […] The post S14 EPISODE 16: Mastering Your Inner Critic: The Secret to Overcoming Self-Doubt in Business with Christo Hall first appeared on Basic Bananas.

Are you an entrepreneur looking to stand out as a thought leader in your industry? Winning prestigious awards can be a game-changer for your business. But how do you get started, and what does it take to win? In this episode, we sit down with Almira Bardai, a PR expert with 25 years of experience, […] The post S14 EPISODE 15: PR Strategies for Entrepreneurs: Winning Awards and Building Visibility with Almira Bardai first appeared on Basic Bananas.

With a decade of experience at EO Global, Miranda Barrett has witnessed some of the world's most compelling speakers take the stage. Now, she's sharing her expert insights on harnessing the power of public speaking to scale your business.  In this episode, we explore: The art of using public speaking to boost your business. Proven […] The post S14 EPISODE 14: Mastering the Art of Public Speaking with Miranda Barrett first appeared on Basic Bananas.

Ever feel like a fraud, even when you're achieving great things? You're not alone. In this episode, we tackle the pervasive issue of imposter syndrome and how it can hold back even the most successful individuals. We're joined by Ati Williams, a powerhouse in the world of design and renovation, who's also the Emmy-award winning […] The post S14 EPISODE 13: Overcoming Imposter Syndrome and Designing Your Own Luck with Ati Williams first appeared on Basic Bananas.

From building, growing, and selling a hugely successful business to becoming the ultimate mindset ninja, Cindy Koehler is here to drop knowledge bomb after knowledge bomb. Discover how to biohack your confidence, find calm and peace in an uncertain world, and take tiny, scary steps every day. Get ready for a fun and enlightening journey […] The post S14 EPISODE 12: Biohack Your Way to Success: Cindy Koehler's Secrets to Confidence first appeared on Basic Bananas.

How we show up in the world significantly influences our success as business owners. Have you ever taken a moment to reflect and write down how you want to show up? Join us for an insightful discussion with Ana Lovera, who shares invaluable wisdom on topics such as courage, truth, imperfection, and embracing discomfort.  So […] The post S14 EPISODE 11: How to create a Pledge of Awareness with Ana Lovera first appeared on Basic Bananas.

Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement. Tune into a discussion […] The post S14 EPISODE 10: How to Transform Foot Traffic with Geofencing Technology first appeared on Basic Bananas.

Join us as we decode the secrets to empowerment and conquer the chaos of modern life with Janine Zappini. Say goodbye to the tired old notion of work-life balance and hello to the dynamic dance of juggling family, life, and business with grace. Tune in to discover: Why the 50/50 work life balance approach doesn't […] The post S14 EPISODE 09: How to excel as the CEO of your family, life and business first appeared on Basic Bananas.

The Enduring Power of Podcasting for Business Owners In today's fast-paced digital landscape, small business owners must continually adapt their marketing strategies to effectively reach and engage their target audiences. One medium that has stood the test of time is the podcast, proving its enduring viability as a powerful tool for businesses of all sizes. […] The post S14 EPISODE 08: Google Podcasts Saying Goodbye: Are Podcasts Still Viable? first appeared on Basic Bananas.

Boost sales & convert leads into customers with Julia Ewert's "The Infinite Sales System." Reveals selling mistakes, principles, practical tips for businesses. The post S14 EPISODE 07: The Infinite Sales System first appeared on Basic Bananas.

Join us as we shatter the illusion of perfection and ignite the flames of action with Cesar Aldea. Learn to trust your instincts while weaving them seamlessly with strategic prowess, forging a path that's uniquely yours. Tune in to discover: A discussion around the fear of failure. Intuition vs strategy. How our upbringing may impact […] The post S14 EPISODE 06: Confronting Fear and Intuition vs Strategy first appeared on Basic Bananas.

Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being. Tune in to discover: Quantum biology […] The post S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know first appeared on Basic Bananas.

Ever wonder what it really takes to wrap up your business journey with a win? In this cozy chat, Shivani Gupta is pulling up a chair to share the honest truths of her own exit story.

In this episode, Christo Hall shares a simple process to move close to success in a systematic way. It's not about revolutionising an industry. There are simple steps anyone can take to move closer to success every day.  In this episode, you will discover: The simple method to ensure growth activities are prioritised The process […] The post S14 EPISODE 03: The Steps to Consistent Success first appeared on Basic Bananas.

Curious about the secret behind the resonance of your message with your audience? Tune into this episode for insights on: Crafting your business' unique vocal imprint. Overlooked aspects of audience research that can make a big difference. Grasping the essence of your brand's mission. The critical inquiry to pose to yourself during the content creation […] The post S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication first appeared on Basic Bananas.

Understanding the difference between end goals and process goals or routines can help you accelerate your results exponentially. End Goals: Definition: End goals refer to the ultimate outcomes or achievements that a person aims to reach. They are the final objectives, the ‘destination' you aim to arrive at after a certain period. Characteristics: Outcome-Oriented: They […] The post S14 EPISODE 01: NEW SEASON – A big welcome! The difference between process and end goals. first appeared on Basic Bananas.

Nowadays most businesses have some form of ecommerce on their website. There are key metrics which ecommerce sites need to look at to be more successful and direct decisions. Sometimes just the smallest change can make a huge difference and shift an ecommerce business from struggling to generating a healthy profit. Each week at Basic […] The post S13 EPISODE 23: Ecommerce – How to create a more successful ecommerce store first appeared on Basic Bananas.

Incentive-based marketing can be a game-changer for many businesses. This strategy isn't just a sales booster; it's a relationship builder. Imagine customers buzzing about your brand and coming back for more, all thanks to those sweet incentives. It's marketing magic in today's competitive world.  Tune in as Franziska Iseli and John Dwyer discuss this strategy. […] The post S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing first appeared on Basic Bananas.

Most websites convert traffic to customers very poorly, so in this episode, Christo goes through an approach to review your website with the intention to get more sales. Whether you've been in business for years or only just getting set up, you will get a lot of value from this episode and strategies which you […] The post S13 EPISODE 21: How to Get More Sales From Your Website first appeared on Basic Bananas.

We're living in a world where our interactions with AI are becoming increasingly commonplace, be it a friendly conversation with Siri or Alexa, or a thrilling ride in Tesla's autonomous vehicles. Sound like science fiction? Far from it! AI is already here, and it's revolutionizing the way we do business! We are thrilled to engage […] The post S13 EPISODE 20: How to Transform Your Marketing with AI first appeared on Basic Bananas.

AI is moving so fast at the moment, that it's hard to keep up. Business owners who embrace AI will reap the benefits of rapidly increased productivity. There are some very important lessons shared in this episode to make sure you don't get left behind. In this episode, you will learn the following…  How to […] The post S13 EPISODE 19: Artificial Intelligence for Business Growth first appeared on Basic Bananas.

Could understanding and working on your voice be the missing piece to a growing a wildly successful business? In this episode, Dr Belinda McMahon, one of our Genius Bunch members shares deep scientific insights into the power of our voice. Belinda is a vocal influence and identity coach and the founder of VoicePrint Professionals. In […] The post S13 EPISODE 18: Your voice is one of the most powerful ‘tools' for business growth first appeared on Basic Bananas.

Discover the secrets behind building a powerful Go-to-Market Strategy as we explore the five essential areas that can make or break your business success. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with invaluable insights and practical tips to help you supercharge your market approach.  In this episode, you'll discover…  […] The post S13 EPISODE 17: Optimizing Your Go-to-Market Strategy: The Five Key Areas to Focus On first appeared on Basic Bananas.

As a busy business person, we all craze for more energy and health. Stuart specialises in ways to increase energy and shares his knowledge very generously in this episode. In this episode, you'll discover… Ways to increase energy and focus. Ways to improve your sleep.  Natural medicines which have been proven to increase memory. Plus […] The post S13 EPISODE 16: Health Tips for Busy Business People with Naturopath Stuart Morick first appeared on Basic Bananas.

The way you position your products and services will have a big impact on your sales results. In this episode, you'll discover… How to structure and review the positioning of your different products and services What products to feature and how to feature them to generate more sales The magic numbers to use in your […] The post S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales first appeared on Basic Bananas.

Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It's a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you […] The post S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023? first appeared on Basic Bananas.

Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business.  Some of the highlights of this episode include… How to find the […] The post S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS first appeared on Basic Bananas.

Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business.  Some of the highlights of this episode include… How to Read more The post S13 EPISODE 13: Lessons from an Ecommerce Business – A Fireside Chat with Marg Anderson from Paradiso Ceramics first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we […] The post S13 EPISODE 12: [CASE STUDY] THE MARKETING ECO-SYSTEM™ TO MAP OUT YOUR MARKETING ACTIVITIES first appeared on Basic Bananas.

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and how to market to them Awareness of the communities within communities  How […] The post S13 EPISODE 11: WELCOMING THE LGBT+ COMMUNITY INTO YOUR BUSINESS – INTERVIEW WITH ADAM BOLD first appeared on Basic Bananas.

How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her husband! Some of the highlights of this episode include… How to ensure longevity in your business. […] The post S13 EPISODE 10: LESSONS FROM A 30-YEAR OLD BUSINESS – A FIRESIDE CHAT WITH DENISE NEVILLE FROM TRANZITION GROUP first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we Read more The post S13 EPISODE 12: [Case Study] The Marketing Eco-System™ to Map Out Your Marketing Activities first appeared on Basic Bananas.

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and how to market to them Awareness of the communities within communities  How Read more The post S13 EPISODE 11: Welcoming the LGBT+ Community Into Your Business – Interview with Adam Bold first appeared on Basic Bananas.

How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her husband! Some of the highlights of this episode include… How to ensure longevity in Read more The post S13 EPISODE 10: Lessons From a 30-Year Old Business – a Fireside Chat with Denise Neville from Tranzition Group first appeared on Basic Bananas.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin For business owners, adaptability is an amazing superpower. As change is accelerating in the world, it's crucial for us to embrace it and increase our flow-ability rather Read more The post S13 EPISODE 09: How to Increase Your ‘Flow-ability' in Times of Change first appeared on Basic Bananas.