Priority Pursuit

We'd like to let you know that Priority Pursuit is taking a break. But don't worry—there's more to come, and we're not going anywhere permanently!After three years of weekly episodes, we're taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we'll still be sharing valuable insights, resources, and coaching tools through Treefrog Marketing. In the meantime, please share your feedback, ideas, and even a review on Apple Podcasts to help us improve and reach new listeners.Thank you for being part of Priority Pursuit, and we can't wait to return in 2025! Other Mentioned Links & ResourcesExplore Treefrog's Done-for-You SEO Servicehttps://treefrogmarketing.com/seo-services-small-businessesLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Why is your website traffic high, but sales aren't? If you're frustrated with visitors who don't convert, this episode breaks down exactly what's holding them back—and what you can do to change it.In today's episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel reveals seven common reasons why site visitors don't convert and shares specific ways to turn things around. We discuss what makes users click away, the role of clear messaging, and how improving your website's structure can make all the difference. We also cover how simple updates can help build trust and keep potential customers engaged. Listen in to learn what changes will make the biggest impact on your conversion rates.Specifically, this episode highlights the following themes:Mistakes that lower website conversion ratesActionable steps to enhance user engagementHow to make your website more trustworthy for visitorsOther Mentioned Links & ResourcesEpisode 161: 3 Types of Content to Boost Your SEOhttps://treefrogmarketing.com/types-content-boost-seoEpisode 107: How to Write Website Copy for Your Small Businesshttps://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesGet this free PDF guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customershttps://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly's recent interview on The Marketing Made Simple Podcast, StoryBrand's podcast.Kelly discusses how StoryBrand's framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan for building a local SEO foundation and explains how businesses can attract more customers without getting bogged down by jargon or complexity.Listen to this episode to learn how you can enhance your SEO and connect with local customers. And don't forget to share this with other business owners who'd benefit from these tips!Specifically, this episode highlights the following themes:Using StoryBrand to clarify your messaging and make it customer-focusedBuilding a strong SEO foundation with strategic, optimized contentPromoting your content to boost engagement and drive trafficOther Mentioned Links & ResourcesGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoLearn more about StoryBrand: https://storybrand.comListen to The Marketing Made Simple Podcast:https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210Explore Treefrog's Done-for-You SEO Service:https://treefrogmarketing.com/seo-services-small-businessesLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagram:https://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagram:https://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence.Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel explains why these elements matter for SEO and offers practical tips on improving them. We also discuss content strategies that small businesses can implement, how to earn valuable backlinks, and why consistent branding and messaging can make a big difference.Tune in now to start making simple changes that can improve your rankings and help your business grow.Specifically, this episode highlights the following themes:The importance of E-E-A-T for SEOPractical content strategies for improving credibilityHow consistent branding affects search rankingsOther Mentioned Links & ResourcesEpisode 161: 3 Types of Content to Boost Your SEO:https://treefrogmarketing.com/types-content-boost-seoEpisode 107: How to Write Website Copy for Your Small Business:https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagram:https://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagram:https://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business.Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance. Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market.If you've been wondering how SEO could impact your small business, Arielle's story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips!Specifically, this episode highlights the following themes:How SEO drives targeted traffic to your website.Evolving your SEO strategy to match business growth.The impact of SEO on breaking into new markets.Other Mentioned Links & ResourcesEpisode 006: Building Your Business Through Vendor Relationships with Arielle Petershttps://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-petersEpisode 015: Balancing Entrepreneurship & Motherhood with Arielle Petershttps://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-petersLearn more about Arielle Peters: https://ariellepeters.comFollow Arielle Peters on Instagram: https://www.instagram.com/arielle.petersLearn more about Arielle Peters Photography Workshop: https://ariellepeters.com/educationGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoExplore Treefrog's Done-for-You SEO Servicehttps://treefrogmarketing.com/seo-services-small-businessesLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesFollow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Are you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy.In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they're so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business. And, I introduce you to some handy tools that make keyword research a breeze.I promise this episode will help you make your SEO work for your small business. So hit play and let's get started! Specifically, this episode highlights the following themes:The importance of quality content over keyword stuffingHow to brainstorm and research strategic keywordsThe difference between head keywords and long-tail keywordsOther Mentioned Links & ResourcesEpisode 167: Is SEO Worth It for Small Businesses?https://treefrogmarketing.com/seo-worth-small-businessesExplore Treefrog's Done-for-You SEO Service:https://treefrogmarketing.com/seo-services-small-businessesChoose the right keywords with Google's Keyword Planner:https://ads.google.com/intl/en_us/home/tools/keyword-plannerDiscover Trends on Answer The Public:https://answerthepublic.comBoost Your Rankings with Moz Explorer:https://moz.com/explorerExplore Keywords on Ubersuggest:https://neilpatel.com/ubersuggestListen to The Priority Pursuit Podcast SEO Episodes:https://treefrogmarketing.com/category/seo-websiteGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ. In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility. If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a key part of your marketing strategy!Specifically, this episode highlights the following themes:The cost-effectiveness of SEO for small businessesHow SEO helps you reach active and ready-to-buy customersBuilding credibility and gaining long-lasting results with SEOOther Mentioned Links & ResourcesEpisode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business's SEOhttps://treefrogmarketing.com/most-effective-things-improve-small-business-seoExplore Treefrog's Done-for-You SEO Servicehttps://treefrogmarketing.com/seo-services-small-businesses/Listen to The Priority Pursuit Podcast SEO Episodeshttps://treefrogmarketing.com/category/seo-websiteGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Google's recent antitrust trial just shook up the digital world. If you're a small business owner, this could mean big changes for your SEO and online visibility.In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It's time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings.Don't ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine.Specifically, this episode highlights the following themes:The impact of the Google antitrust trial on small businessesHow to optimize for different search engines beyond GoogleTips for creating quality content that ranks well everywhereOther Mentioned Links & ResourcesEpisode 083: The First Step in Marketing: Writing Your Marketing Guiding Statementshttps://treefrogmarketing.com/first-step-marketingRead Building a StoryBrand by Donald Miller: https://amzn.to/3MDUUqWLearn how to submit your sitemap to search engines:https://yoast.com/help/submit-sitemap-search-enginesGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you feel overwhelmed by the never-ending to-dos in marketing, it's easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business.In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO. Tune in to this episode for practical tips that'll help your marketing efforts finally pay off. And if you like what you hear, share it with someone you know who could use some marketing clarity!Specifically, this episode highlights the following themes:Importance of customer-focused messaging and how to create itEssential elements of a lead-generating websiteThe role of SEO in driving traffic to your websiteOther Mentioned Links & ResourcesEpisode 106: How to Optimize Your Website for Search Engines https://treefrogmarketing.com/how-optimize-your-website-search-enginesEpisode 114: How to Build a Sales Funnel as a Small Businesshttps://treefrogmarketing.com/how-build-sales-funnel-small-businessEpisode 119: A Simple Social Media Strategy for Small Businesseshttps://treefrogmarketing.com/simple-social-media-strategy-small-businessesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:|https://treefrogmarketing.com/8-things-every-small-business-website-should-includeReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you're a mom and trying to build a business, balance can seem like an elusive dream. But it's totally possible.In this episode, I'm chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources. She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for herself and her husband. We also touch on the importance of self-care, proactive planning, and the grace to accept imperfection in our journey. Brooke's story is relatable and inspiring, especially if you've ever felt overwhelmed by the daily grind. So don't miss Brooke's insights on balancing motherhood and entrepreneurship. Tune in to catch all her practical tips and inspiring stories.Specifically, this episode highlights the following themes:Balancing business and family responsibilitiesSelf-care routines and mental healthGiving yourself grace & practical advice for momsOther Mentioned Links & ResourcesGet to know more about Brooke Greening:https://www.linkedin.com/in/brooke-greeningAccess Brooke's Daily Five Guidehttps://coaching.buildingmomentum.info/priorityVisit Building Momentumhttps://coaching.buildingmomentum.infoLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you're trying to make a splash in a crowded market, it's not enough to just have a good product or service—you need to stand out and make an unforgettable impression on your audience.In this episode, we explore essential strategies for small business owners to differentiate their brands, build trust with their audience, and create lasting customer relationships.You'll discover how to leverage email marketing, Google and social media ads, and content marketing to attract and convert visitors into loyal customers.If you're a small business owner looking to make your mark, this episode is packed with invaluable insights just for you!Specifically, this episode highlights the following themes:Building a personal brand to humanize your businessConsistency in marketing efforts and customer serviceUsing clear messaging to differentiate from competitorsOther Mentioned Links & ResourcesEpisode 086: The Three Most Effective Ways to Improve Your Small Business's SEOhttps://treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbinEpisode 115: How to Use Google Ads as a Small Businesshttps://treefrogmarketing.com/how-use-google-ads-small-businessEpisode 126: Why Small Businesses Should Invest in Social Media Adshttps://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobeyEpisode 147: Why Every Small Business Owner Needs a Personal Brand & How to Build Yourshttps://treefrogmarketing.com/why-every-small-business-owner-needs-personal-brandGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:https://treefrogmarketing.com/8-things-every-small-business-website-should-includeGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Let's talk about something every small business owner can benefit from: never stop learning. And guess what? We've got a list of five must-read books that'll make a big impact on your business.These five books are full of practical strategies that you can start using right away. From managing your business finances to fine-tuning your marketing efforts, each book offers unique insights and real-world examples. We all know how essential it is to keep our clients happy and loyal, and these reads provide actionable tips on doing just that.You won't want to miss this episode. Tune in to hear our top five book recommendations for growing your small business and get ready to start implementing new strategies today.Specifically, this episode highlights the following themes:How staying small can lead to greater success.The importance of clear messaging and identifying your ideal audience.Practical approaches to managing finances and retaining clients.Other Mentioned Links & ResourcesEpisode 155: Bigger Doesn't Always Mean Betterhttps://treefrogmarketing.com/bigger-doesnt-always-mean-betterEpisode 154: How to Set Boundaries & Get Your Clients to Respect Themhttps://treefrogmarketing.com/how-set-boundaries-clients-respect-themRead Company of One by Paul Jarvis https://amzn.to/4ags3mhRead How to Grow Your Small Business by Donald Millerhttps://amzn.to/3LZs1FhRead Profit First by Mike Michalowiczhttps://amzn.to/3SKAm3kRead Magnetic Marketing by Dan Kennedyhttps://amzn.to/3SM20NvRead The Client Retention Handbook by Josh Nelsonhttps://amzn.to/4fyqP9HLearn more about Blinkisthttps://www.blinkist.com/en/app/for-youLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

If you're not showing up on Google, you're missing out on serious business opportunities.In this episode, I break down three specific types of content—educational blog posts, showcases of your work, and niche location-specific content—that can significantly enhance your online visibility. These content strategies will help not only in attracting your target audience but also in proving to Google that you're an expert in your field. If you want to dive deeper into these tactics and learn how to make them work for your business, listen to the full episode now!Specifically, this episode highlights the following themes:The importance of high-quality educational content for SEOHow blogging your work can establish your expertise and drive trafficWhy creating niche and location-specific content is crucial for local SEOOther Mentioned Links & ResourcesEpisode 066: What to Write About When Blogging Your Work as a Creative Entrepreneurhttps://treefrogmarketing.com/what-write-about-when-blogging-work-creative-entrepreneurGet a Free PDF Guide: How to Use Keywords to Improve Your Small Business's SEOhttps://treefrogmarketing.com/how-use-keywords-improve-small-business-seoLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Being a small business owner isn't easy. But there's one simple trick that could make all the difference: value-based pricingThat's right, Sheila Hansen—our guest in this episode—dives into why shifting from traditional hourly rates to a value-based approach can revolutionize your business. We discuss how understanding and communicating the value you bring changes everything. Sheila, a CPA, coach, and CFO, emphasizes understanding what clients truly value. It's not just about the deliverables; it's about the speed, outcomes, process ease, and the potential revenue increase a small business can provide.This episode is packed with insights to help you rethink your pricing strategy. Tune in and hear all the ways value-based pricing can boost your small business!Specifically, this episode highlights the following themes:Understanding and delivering customer value over time-based pricingExperimenting with pricing based on customer feedback and perceived valueOffering tiered pricing options to customers and communicating the value effectivelyOther Mentioned Links & ResourcesGet to know more about Sheila Hansen:https://www.hansenllc.netLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you're ready to make your mark in marketing, skipping the basics is a big mistake. Get the foundation right, and everything else falls into place. I'm Victoria Rayburn, and in this episode I break down two crucial steps that will set you up for marketing success. These foundational elements aren't just nice-to-haves; they're must-dos for any successful marketing strategy.I can't wait to show you why these steps are so important and how to put them into action. Tune in now!Specifically, this episode highlights the following themes:The importance of clear, customer-focused messaging.How to build a strategic, lead-generating website.Tips for optimizing your site for search engines.Other Mentioned Links & ResourcesEpisode 106: How to Optimize Your Website for Search Engineshttps://treefrogmarketing.com/how-optimize-your-website-search-engines/Get access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:https://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

As a small business owner, you know that every dollar counts. So, how can you maximize a tight marketing budget to drive real results?In this episode, we break down the essentials of small budget marketing. You'll hear why having a strong website matters, how to create clear messaging that hits home, and why email marketing is your budget's best friend. We also cover some common pitfalls and what to prioritize first. It's all about smart, strategic moves that make your budget go further. So tune in to this episode and start getting the most bang for your buck.Specifically, this episode highlights the following themes:Crafting clear messaging to connect with your audienceBuilding an SEO-optimized websitePrioritizing quality over quantity in content marketingOther Mentioned Links & ResourcesEpisode 104: How to Build a Lead-Generating Websitehttps://treefrogmarketing.com/how-build-lead-generating-websiteEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://treefrogmarketing.com/proven-content-marketing-strategy-small-businessesEpisode 114: How to Build a Sales Funnel as a Small Businesshttps://treefrogmarketing.com/how-build-sales-funnel-small-businessEpisode 084: How to Identify & Understand Your Ideal Client,https://treefrogmarketing.com/how-identify-understand-ideal-clientEpisode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business's SEOhttps://treefrogmarketing.com/most-effective-things-improve-small-business-seoLearn more about MailChimp:https://admin.mailchimp.com/referral?code=sqGM5tW20HYGet access to this free mini-course- Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorial

Do you want to make sure your small business sticks in people's minds long after they've encountered it? We've got the secret sauce that will make your prospects 22 times more likely to remember you.We're here to talk about how storytelling can transform your marketing strategy. Forget trying to out-shout the competition with facts and figures. We show you how stories connect with emotions, making your message unforgettable. Learn how to craft clear messaging through marketing guiding statements, build a website that pulls customers in with story-driven content, and use everyday stories in your marketing to keep your audience hooked. Let's make sure your small business isn't just another name on the roster but a story that sticks.Specifically, this episode highlights the following themes:Using storytelling in marketing to be memorableCrafting effective messaging with marketing guiding statementsCreating a story-driven website that convertsOther Mentioned Links & ResourcesEpisode 107: How to Write Website Copy for Your Small Businesshttps://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesGet access to this free mini-course- Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesCheck out One Peak Creative on TikTok:https://www.tiktok.com/@onepeakcreativeCheck out Jordan Lee Dooley on Instagram:https://www.instagram.com/jordanleedooleyCheck out Akua Konadu on Instagram:https://www.instagram.com/akuakonadLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The world of social media marketing is ever-evolving, but one platform that continues to offer exceptional opportunities for business growth, especially for B2B service providers, is LinkedIn.In this episode, we sit down with Deirdre Martin, founder of Deirdre Martin Consulting, to get into her organic LinkedIn strategies that really work for small businesses. We walk through her four C's strategy: content, connections, conversations, and comments. Deirdre also shares a three-step content strategy to help you capture, engage, and convert followers. She emphasizes the importance of being authentic and will teach us how to optimize LinkedIn profiles effectively. So don't miss out on this opportunity to get some game-changing tips from Deirdre Martin. Tune in now and start transforming your LinkedIn presence today!Specifically, this episode highlights the following themes:Deirdre Martin's four C's strategy for LinkedInImportance of authenticity and engaging contentTips for optimizing LinkedIn profilesOther Mentioned Links & ResourcesGet to to know more about Deirdre Martin:https://www.linkedin.com/in/deirdremartincustomerexpeienceCheck out Deirdre's website:https://www.deirdremartin.ieSubscribe to Deirdre's podcast, The Master Your Business Podcast:https://podcasts.apple.com/ie/podcast/the-master-your-business-podcast/id1667327376Learn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Sometimes scaling your business feels like the ultimate goal, but what if staying small and focused could actually be more rewarding? In this episode, we chat about the idea that you don't need to expand endlessly to be successful. We share personal stories of when scaling up didn't pan out, the importance of defining your own success, and practical tips for creating vision and mission statements that keep you on the right path. Whether you're aiming to grow or stay comfortably small, there's a lot to consider. Let's break it down and see how you can build a business that works for you, on your terms. Tune in now! Specifically, this episode highlights the following themes:Rethinking the traditional markers of business successThe power of personalized vision and mission statementsReal-life examples of the pros and cons of business scalingOther Mentioned Links & ResourcesEpisode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfinihttps://treefrogmarketing.com/how-create-personal-vision-life-businessRead Company of One by Paul Jarvis:https://amzn.to/4ags3mhBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Setting boundaries is more than just drawing lines; it's about reclaiming your time and energy for what truly matters. If you're tired of feeling stretched too thin, this episode is your blueprint for setting boundaries that stick.In this episode, we're getting real about the importance of boundaries both in work and personal life. We discuss why clear communication is key to preventing misunderstandings and ensuring expectations are met on both sides. Through personal anecdotes, we illustrate practical strategies that work in real-life scenarios, providing you with tools to apply these methods effectively in your business.If you've ever felt pushed around by client demands, this is the episode for you. Tune in to learn how to assert your boundaries effectively and transform your business interactions.Specifically, this episode highlights the following themes:Communicating and enforcing boundaries with clientsConsequences of failing to set boundariesPreemptively setting boundaries for future successOther Mentioned Links & ResourcesEpisode 001: Are You Prioritizing What's Most Important in Your Personal Life & Business?https://treefrogmarketing.com/are-you-prioritizing-whats-most-important-your-personal-life-businessEpisode 120: How to Pursue Your Personal Priorities as a Small Business Ownerhttps://treefrogmarketing.com/how-pursue-personal-priorities-small-business-ownerEpisode 125: Six Time-Saving Hacks for Small Business Ownershttps://treefrogmarketing.com/six-time-saving-hacks-for-small-business-ownersLearn more about Basecamp: https://basecamp.comUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When it comes to SEO, there's a world of tips and tricks out there, but not all of them are worth your time. In our latest episode, we cut through the noise to bring you the five most effective tactics for boosting your local SEO. From optimizing your website's main pages with location-based keywords to using a Google Business profile, we break it all down. We discuss why consistent online directory listings matter and how tools like Moz Local can save you time. You'll learn the importance of accumulating Google reviews and creating niche, location-specific content. Get ready to take some notes!Your website's SEO can make or break how easily your customers find you. Don't let your great service go unnoticed. Tune into this episode to get the insights you need to boost your small business's online presence effectively.Specifically, this episode highlights the following themes:Optimizing website pages with location-based keywordsLeveraging a Google Business profileThe importance of online directory listings and reviewsOther Mentioned Links & ResourcesEpisode 042: Why Backlinks Matter for SEO & Six Ways You Can Get Backlinks as a Creative Entrepreneur:https://treefrogmarketing.com/ways-you-can-get-backlinks-creative-entrepreneurLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comGet this free PDF guide: How to Use Keywords to Improve Your Small Business's SEO:https://treefrogmarketing.com/how-use-keywords-improve-small-business-seoTry Moz SEO Tools:https://moz.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When managing the finances of a small business, precision and proactive planning are important to sustainability and growth. Every dollar matters, and knowing how to manage your money can really help your business succeed.In today's episode, we're thrilled to have Linda Karressy, a fractional CFO and trainer for service-based businesses and nonprofits, join us. Linda brings her expertise from founding and leading Insight Financial Group and Insight Business Academy. We cover essential financial practices, how to streamline accounting processes, and tips for financial planning. Linda shares invaluable insights that can help any small business owner better manage their finances and plan for future growth.Tune into our full episode for more detailed guidance and start mastering your finances today!Specifically, this episode highlights the following themes:Understanding the importance of cash flow in small businessesTips for separating personal and business financesPractical steps for effective financial managementOther Mentioned Links & ResourcesLearn more about Insight Financial Group: https://insightfinancialindy.comLearn more about Linda Karressy:https://www.linkedin.com/in/linda-diakite-karressy-8b953bSubscribe to Linda Karressy's YouTube Channelhttps://www.youtube.com/channel/UCagsc9OWR_HN4cI2MhgoUXQLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Marketing your small business doesn't have to drain your budget or rely on high-priced consultants. With a strategic approach, you can effectively spread the word about your business and attract more customersJoin me, Victoria Rayburn as I discuss the importance of understanding ideal clients, crafting clear messaging, and implementing a structured marketing plan. From the Flywheel Marketing Method to the significance of SEO optimization, I provide valuable insights and practical tips to help solopreneurs navigate the world of marketing. So, if you're ready to take your small marketing to the next level on your own terms, make sure to tune in. You won't want to miss out on these valuable insights!Specifically, this episode highlights the following themes:Crafting and implementing a solid marketing strategyUnderstanding and targeting your ideal customerBuilding and optimizing a strategic website for better SEOOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth:https://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growthGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customers:https://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn how to write your Marketing Guiding Statements:https://treefrogmarketing.com/how-write-marketing-guiding-statementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeBook a Strategic Marketing Coaching:https://treefrogmarketing.com/marketing-consulting-small-businessesJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

If you're a small business owner wondering how to really make your business thrive, this episode is for you. Let's lay out the four essential keys to success that every small business needs. From crafting a standout product or service to prioritizing client experience over quality, we leave no stone unturned. We get into all these points, share our real-life experiences, and provide actionable tips to help you build a sustainable business.Don't let your hard work go to waste. Tune into this episode to get the full scoop and start making these changes today.Specifically, this episode highlights the following themes:The importance of offering a quality product or serviceWhy client experience can trump even the best productsThe necessity of a sound financial strategy and solid marketingOther Mentioned Links & ResourcesRead How to Grow Your Small Business by Donald Miller:https://amzn.to/3XbsUl6 Read Profit First by Mike Michalowicz:https://amzn.to/3KA5Dlj  Get access to this free mini-course- Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When you operate without a strategy, it's easy to overspend on ineffective tactics. A marketing strategy helps you allocate your budget based on what's most effective for your business.In this episode, we're serving up exactly what you need to know about why a killer marketing strategy is non-negotiable for your small business. From attracting your dream clients to using your resources wisely, we've got your back. You can ditch the hit-or-miss tactics and focus on what really works. Trust us, your business will thank you.If you found today's insights helpful, don't forget to subscribe and listen to more episodes. Your next step? Implement these strategies and watch your business thrive!Specifically, this episode highlights the following themes:The importance of clarity and structure in marketing strategyAttracting ideal customers through effective messagingUsing a story-based framework for better customer connectionOther Mentioned Links & ResourcesGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing/flywheel.comLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

If you're struggling to lead a remote team or wondering how to keep everyone productive from miles away, this episode is for you.Learn the ins and outs of healthy remote team dynamics with Amanda Garcia, Founder & CEO of ColorWord Creative.Amanda shares her journey through transitioning to remote work during the pandemic, along with the systems her team uses to stay connected and efficient. We cover everything from daily communication habits to the importance of hiring the right people. And, we also look at the pros and cons of remote work, including how Amanda manages to create a strong company culture.Don't miss out on Amanda's invaluable insights on managing a remote team effectively.Specifically, this episode highlights the following themes:The importance of communication and setting expectations in remote teamsTools and systems for effective remote team managementTips for hiring and onboarding remote employeesOther Mentioned Links & ResourcesConnect with Amanda and ColorWord Creativehttps://colorwordcreative.comExplore Asana, a Project Management Softwarehttps://asana.comExplore Slack, a Communication Programhttps://slack.comExplore Toggl, a Time-Tracking Programhttps://toggl.comExplore Loom, a Tutorial-Creating Programhttps://www.loom.comExplore Figma, a Whiteboard Programhttps://www.figma.comLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Personal branding isn't just a trend; it's a vital part of ensuring your small business thrives in today's cut-throat market. Forget about relying solely on your products or services; it's about making personal connections that drive your business forward.In this episode, we're getting right down to why you absolutely need a personal brand and how you can effectively build one. I show you how a powerful personal brand sets you apart and fosters loyalty with your customers. You'll get detailed, practical advice on defining your marketing guiding statements and brand topics, ensuring your branding efforts are consistent and genuinely resonate with your target audience.There's no shortcut to making a lasting impression in business today but building a solid personal brand is as close as it gets. Tune in for actionable insights that help you stand out and succeed.Specifically, this episode highlights the following themes:Differences between personal and business brandingBenefits of having a solid personal brand for small businessesStrategies for building and refining your personal brandOther Mentioned Links & ResourcesRead ‘Why Small Businesses Should Use Storytelling in Marketing'https://treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketingLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Your employees are the backbone of your business. Investing in their well-being not only creates a positive work environment but also drives productivity and loyalty. In this episode, I show you how to support and empower your team effectively without overstretching your budget. We explore practical ways to boost your team's morale and productivity without traditional benefit packages, from flexible work arrangements to professional development opportunities. Don't miss out on these insightful strategies to enhance your team's job satisfaction and loyalty. Specifically, this episode highlights the following themes:Flexible work arrangements and their importanceOpportunities for professional growth and developmentImportance of wellness initiatives and personal timeOther Mentioned Links & ResourcesEpisode 140: How to Set Up a Profit-Sharing Program in Your Small Business with Laura Ciriello of Ciriello Plumbinghttps://treefrogmarketing.com/how-set-up-profit-sharing-program-small-business-laura-cirielloLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The right marketing strategy isn't just about spreading the word; it's your secret weapon for hitting those big, ambitious sales targetsHere's a peek into the exact strategy that transformed my small business and how it can do the same for yours. You'll hear about the key components that made my strategy successful, including understanding your audience, creating compelling content, and using SEO to your advantage. Tune in to learn the marketing strategy that consistently filled my calendar year after year.Specifically, this episode highlights the following themes:The effectiveness of the Flywheel marketing methodBuilding and optimizing a client-focused websiteRegular testing and refinement of strategiesOther Mentioned Links & ResourcesEpisode 115: How to Use Google Ads as a Small Businesshttps://treefrogmarketing.com/how-use-google-ads-small-businessEpisode 116: When & How to Pivot a Small Businesshttps://treefrogmarketing.com/when-how-pivot-small-businessEpisode 126: Why Small Businesses Should Invest in Social Media Ads with Angel Tobeyhttps://app.castmagic.io/recordings/38a4a70a-46de-4cdf-857b-2190271131c7?tab=transcriptGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesGet a Free PDF Guide: 8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customershttps://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Businesses face challenges and triumphs—it's all part of the game. But how do you manage the rollercoaster of running a business without losing your momentum?In this episode, I sit down with Jennifer Roach, founder and CEO of NextGen LLC, a company that excels in innovation and inclusion. Jennifer brings a wealth of experience from her expansive career, offering you tools not just to survive but to thrive amid business uncertainties.She shares how embracing change and innovation is not just necessary, it's vital for long-term success. We also discuss practical tips on maintaining resilience, why adapting quickly matters, and how strategic thinking can turn potential setbacks into powerful comebacks.So don't miss out on these essential strategies and real-world advice from a seasoned expert. Tune in now!Specifically, this episode highlights the following themes:Importance of aligning with trends and stakeholder expectationsManaging business cycles and ‘S-curves'Innovative approaches to managing business growth and downturnsOther Mentioned Links & ResourcesVisit NextGen LLC's Website:http://www.nextgen-llc.comLearn More About Blue Sky Thinkinghttps://www.nextgen-llc.com/blog/blueskiesaheadLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Being savvy on social media isn't just about keeping trends on your radar—it's a crucial pivot towards nurturing your business in real-time.In today's episode, we unpack why having an in-house social media manager isn't just a trendy move—it's essential. From aligning your brand's voice across all platforms to jumping on trends that keep your audience hooked, we dive into the essentials of social media management that transcend mere posting.It's time to amp up your digital presence and truly connect with your customer base. Tune in now to find out how bringing an in-house social media manager on board could revolutionize your business.Specifically, this episode highlights the following themes:The essential role of a strategic social media presence in modern businessThe diverse skill set required from an effective social media managerWhy having an in-house team member dedicated to social media is beneficialOther Mentioned Links & ResourcesEpisode 119: A Simple Social Media Strategy for Small Businesses:https://treefrogmarketing.com/simple-social-media-strategy-small-businessesGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

We've been there—starting a small business with high hopes and then hitting roadblocks we never saw coming. Let's chat about those "I wish someone had told me that!" moments that can make or break your business journey.In this episode, I'll be asking Kelly Rice, our Treefrog Director, about the hard-earned wisdom she's gathered along her journey. Kelly opens up about the realities that hit when you transition from dream to day-to-day operations. From the importance of setting boundaries to the unexpected twists of managing growth, we're covering ground that's rarely discussed but universally experienced.If you're standing at the crossroads of entrepreneurship or finding yourself nodding along with our struggles and successes, this episode is a must-listen. Specifically, this episode highlights the following themes:The importance of setting boundaries early onWhy work-life balance is non-negotiable for long-term successThe realization that scaling up isn't the only path to achievementOther Mentioned Links & ResourcesEpisode 136: How to Create a Personal Vision for Your Life & Business with Mark Dolfini:https://treefrogmarketing.com/how-create-personal-vision-life-businessEpisode 138: Boundary Blueprint: How to Set Boundaries for Small Business Success:https://treefrogmarketing.com/tag/how-to-set-boundaries-for-small-business-successStart Your Podcasting Journey with Honest Podcasts:https://honestpodcasts.comRead Company Of One by Paul Jarvis:https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356Learn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

We all know a good website matters, but let's get real: if you're running on just that, you're missing out on the big league. It's time to push past the basic and get strategic with your online presence.In this episode, we reveal how your site can become a lead magnet, why the key is in your sales funnel, and how a well-oiled web strategy can withstand market whirlwinds. It's not just about going live with a URL; it's about weaving a story that captivates your audience, striking the right SEO notes, and guiding those visitors through crystal clear calls to action.Stick around because by the time we're done, you'll be ready to transform your website from a digital storefront into a dynamic growth engine. Tune in now, and let's get those leads flowing your way.Specifically, this episode highlights the following themes:The critical role of strategic storytelling and clear messaging on your websiteThe importance of building a sales funnel to nurture customer relationshipsHow SEO and consistent, value-laden content lead to better business opportunitiesOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesListen to episode 114: How to Build a Sales Funnel as a Small Business:https://www.treefrogmarketing.com/how-build-sales-funnel-small-businessGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businessesLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comGet a free website guide:https://treefrogmarketing.com/websiteRead the book Building a StoryBrand by Donald Miller:https://amzn.to/49GaY5fReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When your business thrives, shouldn't your team as well? In this episode, we're peeling back the layers on how small businesses can energize their teams and increase efficiency through a profit-sharing strategy. You'll hear from the unstoppable Laura Ciriello-Benedict of Ciriello Plumbing, who shares her triumph in harnessing a program that's not just boosting profits but also rewarding her hardworking technicians with a well-deserved slice of the success pie. Learn the nuts and bolts of setting up a program that actually works, from knowing your costs to outsourcing payroll, and discover how injecting this financial incentive can revolutionize your team's performance. And it's not all numbers—we're also touching on the human element, prioritizing character, training, and the mindset of embracing change.Tune in now to catch all the golden nuggets of wisdom!Specifically, this episode highlights the following themes:Implementing a dynamic profit sharing programFostering employee motivation and efficiencyBuilding a lasting and profitable small business cultureOther Mentioned Links & ResourcesGet to know more about Laura Ciriello-Benedict:https://www.linkedin.com/in/laura-ciriello-benedict-2697537Learn More about Ciriello Plumbing:https://cirielloplumbing.comLearn More about payroll service Gusto:https://gusto.comLearn more about QuickBooks:https://quickbooks.intuit.comLearn More About Treefrog's Small Business Marketing Resources & Services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The small business world can be a rollercoaster of ups and downs, trials and errors.But I've come to realize something crucial. We're wired for freedom, but that doesn't mean we should chase every new idea that excites us.In this episode, let's delve into the theme of consistency and how it's a defining factor in scaling a small business. We're going to explore five key areas where consistency can make a drastic impact. From serving your customers to building a consistent brand, I'm going to break it all down for you.Tune in to the full episode for some game-changing insights and actionable tips. Let's make consistency your new best friend in business!Specifically, this episode highlights the following themes:Establishing consistency in customer serviceBuilding a consistent brand messageThe necessity of consistent marketing and advertisingOther Mentioned Links & ResourcesEpisode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growthhttps://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growthEpisode 122: Design for Success: 7 Graphic Design Mistakes Small Businesses Makehttps://treefrogmarketing.com/7-graphic-design-mistakes-small-businesses-makeGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businessesLearn More About Treefrog's Small Business Marketing Resources & Serviceshttps://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

When it comes to running a small business, the lines between the personal and the professional can often become a blurry mess. In this episode, we're here to draw those lines with a bold marker.Join me and Mary Adkins, Director of Operations at Treefrog, as we explore how establishing clear boundaries can actually steer you towards more success. We break down the necessity of setting sail with firm parameters, how to communicate these with your team, and the role that boundary-setting plays in dodging the waves of burnout. If you're done stretching yourself too thin and ready to master your business's work-life balance, then it's time to tune in. Hit play, and let's get your boundaries in shapeSpecifically, this episode highlights the following themes:The impact of boundary setting on small business success and personal well-beingStrategies and tools for efficient project management and communicationCreating a sustainable work culture that honors boundaries and prevents burnoutOther Mentioned Links & ResourcesEpisode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Themhttps://treefrogmarketing.com/how-set-boundaries-your-business-get-your-clients-respect-themGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/most-effective-marketing-strategy-small-businessesLearn More About Treefrog's Small Business Marketing Resources & Serviceshttps://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Is your website attracting and keeping your prospects' attention? If not, then you're missing out on valuable opportunities to grow your business. In this episode, we're going to share six simple tweaks you can make to your website to increase its conversion rate. From clarifying your messaging to adding a clear header and incorporating a story-based framework, we outline effective strategies to capture and hold your audience's attention. Plus, we provide tips on crafting direct call-to-action buttons, designing easy navigation, and ensuring your website answers your ideal clients' questions. Don't miss this episode for expert advice on turning your website into a powerful marketing tool and boosting your small business's growth.Specifically, this episode highlights the following themes:Understanding your audience and clarifying your messagingUtilizing a story-based framework for website copyTips for creating effective CTA buttonsOther Mentioned Links & ResourcesEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages8 Things Every Small Business's Website MUST Include to Convert Visitors into Paying Customershttps://treefrogmarketing.com/8-things-every-small-business-website-should-includeLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsCheck your load time:https://pagespeed.web.devReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Learn More About Treefrog's Small Business Marketing Resources & Serviceshttps://www.treefrogmarketing.comFollow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Is your life and business exactly where you want it to be? If you hesitated for even a second, this episode is for you. In this episode, we're diving into the transformative power of crafting a personal vision, and there's no one better to guide us through this journey than Mark Dolfini. He's not just any expert; Mark is a seasoned entrepreneur, a best-selling author, and a revered strategic life and business coach.Throughout his career, Mark has faced his share of ups and downs, from personal adversities to the challenges of building and leading successful ventures. His experiences have equipped him with invaluable insights on the critical importance of having a clear vision. It's this vision that acts as the cornerstone for achieving balance and success in both our personal lives and our business endeavors.Don't let another day pass without taking the time to define what success truly means for you. Tune in, get inspired, and start mapping out your vision today!Specifically, this episode highlights the following themes:The importance of distinguishing between personal and business visionsSteps to crafting a compelling personal vision that guides your life and businessPractical advice on aligning your daily actions with your long-term visionOther Mentioned Links & ResourcesVisit Mark Dolfini's website: https://markdolfini.comWatch Mark's Video “Do Affirmations Really Work?”https://markdolfini.com/2023/04/do-affirmations-really-workFind Mark on YouTube:https://www.youtube.com/@markdolfiniReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community:https://www.facebook.com/groups/179106264013426Learn More About Treefrog's Small Business Marketing Resources & Serviceshttps://www.treefrogmarketing.comFollow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Is your small business blending into the background? Let's change that. Upgrading your client communication can transform your brand from just another option to the go-to choice for your customers. In this episode, we're really getting into the nitty-gritty of top-notch client communication. I share personal stories and insights on why quick, clear, and consistent communication is not just good for business; it's essential. You'll learn practical tips on responding promptly to inquiries, setting expectations right from the start, and keeping your clients in the loop every step of the way. Plus, I've got a few tricks up our sleeves to help you personalize your customer's experience, making them feel valued and likely to return.So join me in this episode for some real talk, insights, and actionable strategies that will shake up how you do client interactions.Specifically, this episode highlights the following themes:The significance of client communicationPrinciples for effective client communicationThe impact of under-promising and over-deliveringOther Mentioned Links & ResourcesEpisode 014: 4 Easy Ways You Can Under Promise & Over Deliver to Your Customershttps://treefrogmarketing.com/four-ways-you-can-under-promise-over-deliver-to-your-clientsEpisode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growthhttps://treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growthLearn more about Basecamp:https://basecamp.comLearn More About Treefrog's Small Business Marketing Resources & Serviceshttps://www.treefrogmarketing.comReceive 50% Off Your First Year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow or DM Treefrog Marketing on Instagramhttps://www.instagram.com/treefroggersFollow or DM Kelly Rice on Instagramhttps://www.instagram.com/treefrogkellyFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

You've probably heard about ChatGPT, the cutting-edge AI program making waves across various industries.In this insightful episode, join me, Victoria Rayburn, alongside Kelly Rice and Treefrog's Content Director, Angel Tobey as we explore the multifaceted uses of ChatGPT for small businesses. We delve into practical applications, from content creation to customer interaction, and share personal anecdotes on how ChatGPT has become an indispensable part of our daily workflow. Whether you're familiar with ChatGPT or just getting started, this episode is packed with valuable insights on leveraging AI to save time and better serve your customers.Don't miss out on learning how to blend technology with your personal touch for business success. Tune in now!Specifically, this episode highlights the following themes:The indispensable role of ChatGPT in content creation and refining marketing strategiesChatGPT's capabilities in audience engagement and understanding customer demographics and psychographicsPractical integration of ChatGPT in small business platforms for efficiency and improved customer serviceOther Mentioned Links & ResourcesSign up for ChatGPT:https://chat.openai.comHow and Where to Integrate ChatGPT on Your Website: A Step-by-Step Guidehttps://blog.hubspot.com/website/chatgpt-integrationLearn how to choose & use keywords:https://treefrogmarketing.com/how-use-keywords-improve-small-business-SEORead small business marketing blogs:https://treefrogmarketing.com/small-business-marketing-blogGet free marketing resources for small businesseshttps://treefrogmarketing.com/free-marketing-resources-small-businessesSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagram|https://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The success of your business is intricately tied to the effectiveness of your marketing. In this episode, I delve into the reasons why your marketing efforts might not be yielding the desired results and, more importantly, how to rectify the situation.I systematically break down the four most common pitfalls that may be hindering your marketing success. Our goal is not just to address these issues but to provide actionable strategies that can turn things around for you.It's time to untangle the mess and create a winning strategy that continually produces results. And yes, I'm talking real results – not just a bunch of marketing jargon pieced together.Whether you're in need of reliable marketing guidance and leadership, or you're just looking for free resources to boost your marketing efforts, I've got your back. So hit that play button and let's get your marketing on the fast track to success.Specifically, this episode highlights the following themes:The impact of clear, customer-focused messagingThe effectiveness of a solid marketing strategyThe importance of implementing marketing systemsOther Mentioned Links & ResourcesListen to Episode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growth:https://www.treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growthRead small business marketing blogs:https://treefrogmarketing.com/small-business-marketing-blogGet free marketing resources for small businesseshttps://treefrogmarketing.com/free-marketing-resources-small-businessesGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn more about flywheel marketing:https://treefrogmarketing.com/digital-marketing-agency-small-businessesEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

How to Find Your Small Business's Niche with Todd HowardThe journey to business success is cluttered with one-size-fits-all advice, yet the secret sauce might just lie in a deep dive into what makes your small business stand out. Today's insightful discussion with Todd Howard, the visionary founder of Grow a Niche Business, peels back the layers, offering a profound understanding of niche discovery. This knowledge empowers you to not only create a service or product that competes but one that unmistakably dominates.We explore the transformative power of customer experience when tailored to a niche, transforming consumer transactions into enthusiastic advocacy. So, if you're spinning your wheels in broad market strategies and seeing less than stellar results, it's time for a pivot. Tune into our latest episode with Todd, and let's get excited about the specificity that'll not only light up your business journey but also spark the joy of those you're meant to serve.Specifically, this episode highlights the following themes:Niche specialization as a pathway to business prosperityThe importance of aligning business strategy with personal values and healthA comprehensive framework for determining a business's nicheOther Mentioned Links & ResourcesLearn more about Grow a Niche Business: https://growanichebusiness.comConnect with Todd Howard: Todd@GrowANicheBusiness.comGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn more about flywheel marketing:https://treefrogmarketing.com/digital-marketing-agency-small-businessesSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The struggle to stay afloat in marketing while juggling a zillion small business tasks can feel like an uphill battle. But what if I told you there's a strategy that spins your efforts into continuous results with less push over time?We're diving deep today, sharing time-saving tips, content batching hacks, and the lowdown on how four straightforward steps can transform your marketing strategy from stagnant to stellar. We're not just talking theory here – we're bringing you the real deal, a proven strategy that Treefrog has perfected for businesses like yours. So if you're ready to put your marketing on autopilot and reclaim hours in your day, grab your headphones, and let's get this show on the road. The only thing you've got to lose is the marketing overwhelm.Specifically, this episode highlights the following themes:Building a low-maintenance, high-impact marketing flywheelEssential components of an effective sales funnelTime-saving tips for content creation and social media strategyOther Mentioned Links & ResourcesListen to episode 104: How to Build a Lead-Generating Website:https://www.treefrogmarketing.com/how-build-lead-generating-websiteListen to episode 110: A Proven Content Marketing Strategy for Small Businesses:https://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesListen to episode 114: How to Build a Sales Funnel as a Small Business:https://www.treefrogmarketing.com/how-build-sales-funnel-small-businessListen to episode 115: How to Use Google Ads as a Small Business:https://www.treefrogmarketing.com/how-use-google-ads-small-businessGet a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn more about flywheel marketing:https://treefrogmarketing.com/digital-marketing-agency-small-businessesSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The power of a well-crafted opt-in can transform a casual browser into a loyal customer. Join us —Victoria Rayburn and Kelly Rice—as we dissect the art of irresistible opt-ins. From PDF guides to discount magnets, we reveal the proven methods that secure sign-ups and spark sales.Whether you're making quizzes or writing awesome stuff, get ready for tips that will help you do email better.If you're committed to amplifying your small business, let's turn that commitment into action—pump up the volume on today's episode and let's make some email magic happen!Specifically, this episode highlights the following themes:Leveraging content platforms for opt-in promotionTips for creating meaningful opt-ins and optimizing email communicationThe conversion power and simplicity of PDF lead magnetsOther Mentioned Links & ResourcesListen to Episode 114: How to Build a Sales Funnel as a Small Business:https://www.treefrogmarketing.com/how-build-sales-funnel-small-businessListen to Episode 067: How to Build Your Email List Using Quizzes with Josh Haynam of Interact:” https://www.treefrogmarketing.com/build-email-list-using-quizzesListen to Episode 126: Why Small Businesses Should Invest in Social Media Adshttps://treefrogmarketing.com/why-small-businesses-should-invest-social-media-ads-angel-tobeyGet a Free PDF Guide - The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method:https://treefrogmarketing.com/most-effective-marketing-strategy-small-businssesLearn more about flywheel marketing:https://treefrogmarketing.com/digital-marketing-agency-small-businessesEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Are you tracking and measuring the results of your small business's marketing efforts? If not, you're missing out on valuable insights that can drive your business growth.With that in mind, let's delve into the critical marketing metrics that every small business should integrate into their tracking routine.From revenue and profitability metrics to customer acquisition cost and customer lifetime value, this episode explains how each metric plays a crucial role in evaluating the success of your marketing efforts. I also share insights on lead conversion rates, return on advertising spend, website analytics, email marketing metrics, and more.So, tune in and enrich yourself with the insights that have the potential to make a significant impact on the trajectory of your small business.Specifically, this episode highlights the following themes:Revenue and profitability metricsCustomer acquisition cost and customer lifetime valueGrowth and marketing metricsOther Mentioned Links & ResourcesTrack income, expenses, and stay ready for taxes:https://refer.quickbooks.ca/s/kriceTransform your marketing with a fractional chief marketing officer:https://treefrogmarketing.com/fractional-chief-marketing-officer-servicesLearn more about flywheel marketing method:https://treefrogmarketing.com/digital-marketing-agency-small-businessesEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community:https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

The rush of crunching numbers and ticking off to-dos can drown out the very essence of why we started our businesses.But what if there's a smarter way to reach your goals and reclaim your life?Today, we delve into a wealth of tactics with LaShonda Brown, an adept coach specializing in guiding service providers.LaShonda breaks down how small businesses can leverage Youtube and cutting-edge tools to streamline their workload. From self-care as a precursor to productivity, to the specifics of tech that frees up time, we're unpacking strategies to work less and live more—all while building a business that blossoms.You gotta hear this for yourself. So, tune in, and let's crush those small business tech woes together.Specifically, this episode highlights the following themes:The role of technology in streamlining business operationsStrategies for creating an efficient and fulfilling work-life balanceMaking the most of YouTube for long-term business growthOther Mentioned Links & ResourcesGet to know more about LaShonda Brownhttps://www.lashondabrown.comExplore the range of online tools available at: https://www.lashondabrown.com/toolsLearn more about Treefrog services:https://www.treefrogmarketing.comEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Do you feel like your efforts are not yielding the business growth you expect despite offering great products and exceptional customer service? It's possible that your marketing strategy could be the root cause. Our latest episode tackles this issue head-on, highlighting five signs that your marketing might be holding you back. We all know hard work, quality products, and great service matter, but without a strong marketing plan, they might not reach their full potential.Join me as we dive into the realm of marketing, where we'll learn to identify the weak links in your strategy and understand how to draw in your ideal customers effectively. Your marketing should be a driving force that propels your business forward, not a stumbling block.Tune in and discover how to align your marketing with your business goals seamlessly.Specifically, this episode highlights the following themes:Signs that your marketing strategy is holding you backThe significance of tracking marketing dataImplementing the Flywheel Marketing MethodOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodExplore Flywheel Marketing Methodhttps://www.treefrogmarketing.com/digital-marketing-agency-small-businesses/#flywheelLearn more about Treefrog services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Is your small business missing out on the immense potential of social media advertising? In an age where online presence plays a pivotal role in brand visibility and customer engagement, investing in social media ads has become a critical strategy for businesses striving to expand their reach and boost sales.I'm excited to welcome back Angel Tobey, the content director at Treefrog Marketing, to delve into the world of social media ads.We discuss why small businesses should invest in social media ads, share thoughts on what kinds of ads small businesses should run, and dive into advice and steps for small businesses wanting to get started with social media ads.Angel really lays it all out, making this potentially intimidating topic feel approachable and totally doable. You'll leave feeling empowered to take your social media game to the next level. That's a promise!Specifically, this episode highlights the following themes:Why small businesses should invest in social media adsWhat kinds of ads small businesses should runImportance of tracking ad analytics and resultsOther Mentioned Links & ResourcesEpisode 098: 3 Signs It's Time to Outsource Your Small Business's Marketing: Marketing Consultation with Restaurant Owners Noe & David Garciahttps://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketing/Episode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesEpisode 119: A Simple Social Media Strategy for Small Businesseshttps://www.treefrogmarketing.com/simple-social-media-strategy-small-businessesLearn more about Treefrog services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

Are you a small business owner juggling numerous responsibilities, from managing finances to overseeing daily operations? Time is of the essence, and finding ways to streamline your tasks can significantly impact your productivity and overall successToday, I'm dishing out six time-saving hacks that will revolutionize the way you manage your small business.I discuss the Pareto principle, the power of outsourcing and delegating, the magic of systems and automations, the game-changing role of an integrator, the brilliance of the flywheel marketing method, and the importance of a "someday" list.As you gear up for the new year, take the time to define your business priorities and adopt these time-saving tactics. By reducing the hours spent on non-revenue generating tasks, you'll liberate yourself to concentrate on what truly matters - both personally and within your business.Let 2024 be the year of efficiency, growth, and unparalleled success for your entrepreneurial endeavors. Tune in now!Specifically, this episode highlights the following themes:Implications of the Pareto PrinciplePower of systems and automationsCore strategies for saving time and energyOther Mentioned Links & ResourcesCheck out the book, Sell Like Crazy by Sabri Subyhttps://amzn.to/40FzWOAEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 118: Four Systems Every Small Business Must Have to Increase Efficiency & Growthhttps://www.treefrogmarketing.com/4-systems-every-small-business-must-have-to-increase-efficiency-growthEpisode 120: How to Pursue Your Personal Priorities as a Small Business Ownerhttps://treefrogmarketing.com/how-pursue-personal-priorities-small-business-ownerLearn more about Treefrog services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn more about HoneyBook:https://www.honeybook.comSave $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn

A world that glorifies speed and instant success often leaves little room for the virtues of patience and measured progress. Today, we're privileged to unpack the insightful wisdom of Mary Marantz, a bestselling author, as we explore the concept of embracing slow growth in business. This episode goes beyond the adrenaline rush of instant gratification, encouraging us to pause and deliberately cultivate strong roots for enduring success.Delving into Mary's remarkable journey from a trailer in rural West Virginia to a graduate of Yale, a successful photography business owner, and a bestselling author, we uncover the pivotal role that 'slow growth' played in shaping her trajectory. Mary's philosophy unravels the idea that enduring success in both business and life is intrinsically tied to the deliberate choice of patience and thoughtful pacing.So, if you need a little reminder that the path to growth doesn't always have to be a sprint, this episode is definitely for you. Let's slow down together and find the true value in our growth journeys.Specifically, this episode highlights the following themes:The power of 'slow growth' in building successful businessesThe value of empathy and storytelling in entrepreneurshipHow harnessing patience can shape your journey towards successOther Mentioned Links & ResourcesGet a copy of Mary Marantz's books:Dirt and Slow GrowthVisit Mary Marantz's website:https://marymarantz.com/Explore a wealth of photography resources:https://jmthestore.comTake the Achiever Type Quiz:https://marymarantz.com/quizFollow Mary Marantz on Instagram:https://www.instagram.com/marymarantzLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

Amidst the hustle and bustle, it's time to pause and embrace the true essence of the Christmas season.Today, we're stepping away from the marketing buzz to focus on something different.Join me in reading the Christmas story from the book of Luke. Let's immerse ourselves in the captivating narrative that brings hope and joy through the birth of Jesus.This story serves as a powerful reminder—a reminder that transcends our to-do lists and business obligations. It prompts us to recognize a purpose greater than business success. Our true calling lies in bringing glory to God, loving others sincerely, and sharing the gospel.From all of us at Treefrog Marketing, we wish you a Merry Christmas filled with warmth, joy, and the company of loved ones. And as we bid farewell to this year, we look forward to continuing this journey together. Tune in next week for more valuable insights to propel your business forward.Wishing you a season of peace, love, and meaningful connections!Specifically, this episode highlights the following themes:Finding meaning in the Christmas storyThe true spirit of Christmas in your personal and business lifeBalancing time constraints during the holiday seasonOther Mentioned Links & ResourcesLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn