Serve Scale Soar

Running a business isn't always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we're often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I'm laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.Whether you're facing a dip in business, struggling with life transitions, or just wondering if it's possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.Topics Covered In This Episode:Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.Invest in yourself, even when it's scary. Remember to embrace financial challenges and view them as growth opportunities.Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.Find the full show notes at:  https://brandimowles.com/253Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVERAdditional Resources:

Running a business today can feel like you're trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It's easy to feel overwhelmed and disorganized. That's where Shawn Lemon comes in. He's the founder of The Digital Organizer, and he's here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly.Topics Covered In This Episode:The importance of communication, asset management, project/task management, and password organization and why they are essential components of business and life organization.Project vs. Task Management: Many people confuse projects with tasks. A project encompasses multiple tasks that need to be broken down to avoid overwhelm and to ensure completion.The importance of focusing on one key task per day (or up to three) to avoid distraction and ensure progress, especially important for those with ADHD.Keep email for communication, tasks in a project manager, and files in their designated storage system to prevent chaos.Use simple but effective systems to manage both life and business tasks. Consistency and routine can significantly help in staying organized.Using overly robust systems (like ClickUp) can lead to procrastination due to their complexity. Choose simpler tools like Asana to stay focused.Find the full show notes at:  https://brandimowles.com/252Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE BEST TOOLS FOR SIMPLIFYING YOUR BUSINESSAdditional Resources:Shawn is the founder of The Digital Organizer and has spent the last 17 years helping individuals and businesses get better at using their technology. A teacher at heart, Shawn believes the biggest reason people struggle with their tech is because of a lack of understanding of the tools, which isn't surprising because they're constantly changing as technology advances. When not helping businesses operate more efficiently, Shawn loves making pottery, riding motorcycles, and spending time with his wife, Madeline and their 2 year old son, Nico.Where to find Shawn:Shawn's Website: HEREFacebook: HEREInstagram: HERELinkedIn: HEREYouTube: HEREGrab Shawn's Freebie - HERE

Good communication is the key to any successful business. But let's be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I'm sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they're the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.Topics Covered In This Episode:Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients.Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.Find the full show notes at:  https://brandimowles.com/251Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS)Additional Resources:

When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you're not alone! This week, I'm sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too!Topics Covered In This Episode:If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentumThe follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract.This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings.Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don't forget to reiterate the client's goals to remind them of the reasons they wanted to work with you.By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls!The final step of getting a contract signed and an invoice paid during the follow-up call ensures there's no lingering wait, which helps secure the client's commitment.Find the full show notes at:  https://brandimowles.com/250Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZYAdditional Resources:Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business.Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The world of online courses is bigger than ever, and it's easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn't live up to the hype, making them extra careful about what they buy next. Today, we'll go over how to find the best programs for you so you can feel confident about where you're spending your time and money and ensure they align with your specific goals.Topics Covered In This Episode:Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage.Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support.Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff.Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness.Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking.Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs.Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments.Find the full show notes at:  https://brandimowles.com/249Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEARAdditional Resources:Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let's explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives.Topics Covered In This Episode:Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they've achieved.Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.Find the full show notes at:  https://brandimowles.com/248Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICESAdditional Resources:Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE, where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners.DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what's holding you back!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we'll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.Topics Covered In This Episode:Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.Find the full show notes at:  https://brandimowles.com/247Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)Additional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career PathFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.Topics Covered In This Episode:How to use DMs to build relationships and schedule more discovery calls without being spammy.The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.Interact with your identified potential clients' content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.Why posting consistently on Instagram can transform passive marketing to active relationship building.Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.Find the full show notes at:  https://brandimowles.com/246Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARDAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.Topics Covered In This Episode:Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town's size!Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.Local networking groups provide opportunities to build trust more quickly with potential clients.Facebook groups specific to your area can be gold mines for identifying local business opportunities.Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.Find the full show notes at:  https://brandimowles.com/245Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDERAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.Topics Covered In This Episode:Consistency and momentum are key to achieving results in marketing efforts.Different levels of the trust ladder determine the number of touchpoints required for landing clients.Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.Find the full show notes at:  https://brandimowles.com/244Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONKAdditional Resources:Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Check out some of our previous episodes to get started on landing consistent clients below!The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HEREFast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HEREStanding Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.Topics Covered In This Episode:Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad managerMoms are detail-oriented when it matters, which is important for managing and optimizing ad data.Adaptability and resilience are traits that help moms navigate changing ad platform strategies.Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients.Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively.Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently.How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance.Find the full show notes at:  https://brandimowles.com/243Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DOAdditional Resources:Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.Episode with Taylor Infantino: HEREEpisode with Jamie Sampany-Kessie: HEREEpisode with Lindsay Wood: HERE Episode with Rachel Greeno: HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let's dive into how freelancers can effectively incorporate AI into their workflows to better their business.Topics Covered In This Episode:AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable.Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content.Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive.The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content.While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity.AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively.Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients.Find the full show notes at:  https://brandimowles.com/242Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025Additional Resources:Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can't replace?? CLICK HERE to learn how.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we'll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what's ahead. Topics Covered In This Episode:Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts.Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity.Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging.General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform.Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript.Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy.The importance of including strategy and optimization within your services to maintain value and demand in the future market.Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings.Find the full show notes at:  https://brandimowles.com/241Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESSAdditional Resources:Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals.Topics Covered In This Episode:Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target.Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment.Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals.Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent.Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities.Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income.Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving.Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society.Find the full show notes at:  https://brandimowles.com/240Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTHAdditional Resources:Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let's explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life.Topics Covered In This Episode:Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making.A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts.How tools like a celebration journal to note business wins and things you're grateful for, can highlight the importance of acknowledging small achievements.Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health.Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships.Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity.Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience.The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices.Find the full show notes at:  https://brandimowles.com/239Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGSAdditional Resources:Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business  - CLICK HEREThe Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor's journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.Topics Covered In This Episode:Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.The importance of overcoming personal self-doubt and how persistence is a key element for success.How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.The significance of community support and having a focused strategy is reinforced as central to Taylor's success.Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.Being dedicated to continuing to learn and proactively joining programs to strengthen your business.Find the full show notes at:  https://brandimowles.com/238Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISEFrom Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERETurning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HEREAdditional Resources:Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HEREConversions for Clients -  CLICK HEREFollow Taylor on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: 

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it's important to remember that managing your time strategically is key. Today, we'll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.Topics Covered In This Episode:Set clear, realistic expectations for your goals, taking into account your available time and energy.Prioritize active marketing to consistently attract new clients to sustain and grow your business.Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient.Automate your onboarding process to save time and streamline client management.Implement a project management system to keep track of tasks and responsibilities efficiently.Prioritize self-care to maintain energy and productivity over the long term.Conduct regular time audits to identify where time is being spent and find opportunities for improvement.Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management!Find the full show notes at:  https://brandimowles.com/237Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYSAdditional Resources:Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HEREHoneyBook in a Hurry - CLICK HEREWow Factor Onboarding Workshop - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.Topics Covered In This Episode:Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.Find the full show notes at:  https://brandimowles.com/236Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALISTAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money.  Topics Covered In This Episode:The value of time over money and the importance of being intentional with how time is spent.My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes.Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments.Why I don't use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM.The importance of being clear on goals and priorities helps manage schedule commitments effectively.Establishing systems, like creating social media content, can streamline processes and free up time.Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time.Find the full show notes at:  https://brandimowles.com/235Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITYCLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOUCLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTESAdditional Resources:Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that's me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE!Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client's comfort.Topics Covered In This Episode:Decision Fatigue: Understand that decision fatigue is real and affects your clients, making it harder for them to make quick decisions.Fast Action Bonus: Implement a 48 to 72-hour signing bonus to motivate clients to make quicker decisions without feeling pressured.Proposal Deadlines: Always include a deadline (e.g., 7 days) on your proposals to create a sense of urgency, but also protect your pricing.Sales Mindset: Utilize a sales mindset to help clients make quicker decisions by providing incentives like fast action bonuses.Follow-Up Strategy: Use the fast action bonus as a reason to follow up with potential clients, making follow-up feel natural rather than bothersome.Simplicity in Bonuses: Offer bonuses that are easy to implement and don't add extra work for you (e.g., ad audits or graphic templates you already use).Client Interaction: Offer the fast action bonus only to clients who say they need more time, ensuring it's an extra incentive rather than a default offering.Find the full show notes at:  https://brandimowles.com/234Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN CRYSTAL'S JOURNEY TO FINDING AND LANDING HER DREAM CLIENTSAdditional Resources:Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month - CLICK HERE!Ready to use this strategy and see an increase in your conversions? DM me on Instagram @brandimowles to tell me your fast-action bonus in your business!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we deep dive into Crystal's story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success.Topics Covered In This Episode:Business Reinvention: Crystal's strategy of reinvesting her earnings back into her business initially, believing in long-term growth over short-term gains.Betting on Yourself: Both Crystal and I highlight the importance of self-belief and trusting gut feelings in making business decisions.Strategic Patience and Pricing: Understanding the strategic value of fast action bonuses and proactive communication rather than hastily lowering prices.Handling Challenges: Crystal shares her journey overcoming financial uncertainties and balancing personal milestones with professional growth.Specialization and Niche Focus: The significance Crystal found in specializing in ads management over general virtual assistant tasks for escaping the overwhelm and achieving business focus.Community and Support: The vital role of community, mentorship, and continuous learning in Crystal's business success and overcoming imposter syndrome.Mindset and Persistence: The critical role of mindset shifts, persistence, and continuously betting on oneself to overcome challenges and achieve success.Creative Marketing Tactics: Crystal highlights the success of employing new marketing strategies and methods to attract aligned clients after pivotal business decisions.Find the full show notes at:  https://brandimowles.com/233Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET: 5 PITCHING STRATEGIES TO LAND YOUR DREAM CLIENTAdditional Resources:Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that's me," then make sure you register now for my free LIVE bootcamp >> CLICK HERE!Crystal's Information:Website - CLICK HEREInstagram - CLICK HERELinkedIn - CLICK HERELink to Crystals Freebie --> HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way.Topics Covered In This Episode:1. Overcoming Fear: Lindsay emphasizes the importance of overcoming initial fears and taking action to achieve business success.2. Flexibility in Business: Both myself and Lindsay highlight the importance of customizing your business to fit your personal and family needs, emphasizing work-life balance.3. Value of Community Support: Being part of the Strategist Society provided Lindsay with valuable mentorship, support, and quick communication, contributing significantly to her success.4. Initial Struggles Are Normal: It's common to face challenges initially, as Lindsay did, but persistence can lead to significant improvements over time.5. Client Acquisition Through Personal Connections: Lindsay landed her first client through a family friend, demonstrating the importance of leveraging existing relationships.6. Mindset Shifts: It's crucial to acknowledge success often comes from a shift in mindset, seeing opportunities where others may see limitations.7. Effective Time Management: Lindsay uses timers and automation to manage her tasks efficiently, ensuring productivity without overextending work hours.8. Perseverance and Investment: Investing in the right programs (like Conversions for Clients and Strategist Society) and persevering through challenges are crucial for achieving business goals and growth.Find the full show notes at:  https://brandimowles.com/232Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO CHOOSE THE RIGHT AD CLIENTS FOR YOU: BRICK AND MORTAR VS. ONLINE ENTREPRENEURSAdditional Resources:Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my new on-demand training here >> CLICK HERE TO WATCH NOW Looking for a mentorship to excel your business to the next level? DM me “STRATEGIST” on Instagram @brandimowles Lindsay's Information:Website - CLICK HERE Facebook - CLICK HEREInstagram - CLICK HERELinkedIn - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let's break down Jamie's journey as a business owner and discuss her experience. It's our hope to guide other aspiring ad managers and entrepreneurs on their own path to success and do the dang thing.Topics Covered In This Episode:1. Regardless of having no prior experience in marketing or running ads, Jamie started her ad management business and learned along the way.2. Jamie leveraged her previous experience as a stay-at-home mom, recognizing the skills she developed as a project manager in her household and how they align with her business.3. The need for service-based businesses to charge what they're worth, leveraging their expertise and the value they provide to their clients.4. How Jamie started charging $1,000 per month from her first client and confidently increased her rates to $1,500 and then $1,500 for her subsequent clients - showing the importance of raising prices as business and expertise develop.5. The support and resources from the Conversions for Clients program and the community played a significant role in Jamie's ability to take action and succeed in her business.6. The importance of a mindset shift needed for stay-at-home parents to recognize their project management skills and apply them to starting and growing a business.7. Jamie showcased the power of referrals, landing her second client through a recommendation and successfully charging a higher rate due to the immediate need and value she provided.Find the full show notes at:  https://brandimowles.com/231Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO RAISE YOUR PRICES FOR MASSIVE GROWTH Additional Resources:Are you looking for a mentor program to help navigate your ad management business and gain support like Jamie? Turn messy action into success and join Conversions for Clients HERE.Follow Jamie on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next client.Topics Covered In This Episode:1. Local or online, success requires going where potential clients are and having conversations.2. Start with broad niches when finding clients, then narrow down as you get to know what works best for you.3. Personalize outreach without coming across as too aggressive or pushy—maintain a friendly, conversational tone.4. Research for leads needs to be practical, focused, and time-limited to avoid getting stuck in details.5. Reaching success in business requires staying determined in discomfort and taking consistent action, regardless of rejection.6. Cold emails and cold outreach require a numbers game—focus on volume along with personalization.7. Overcoming the fear of rejection and adopting a proactive mindset is essential for finding and landing clients.Find the full show notes at:  https://brandimowles.com/230Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO EXPLORE THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONKAdditional Resources:Are you looking for an in-depth guide on how to land clients? Join our boot camp where we deep dive into key strategies to help you land your first or next client - CLICK HERE TO REGISTERFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we are deep diving into "The $250K Roadmap," where I'm sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I'm offering practical strategies to fast-track success. Let's explore the key takeaways I've learned and explore how you can apply these strategies to propel your service-based business forward.Topics Covered In This Episode:1. Start with using your name or initials for your business to avoid getting stuck with a brand that doesn't fit.2. Focus on setting up a "work with me" page and a scheduler using platforms like HoneyBook or Dubsado to efficiently start your business.3. Quickly obtain 3 clients to build confidence and gather testimonials, leading to faster price increases.4. Devote 90 days to actively marketing on a chosen platform tailored to your specific audience and track your efforts closely.5. Optimize one system and create a standard operating procedure (SOP) with each new client, focusing on areas such as onboarding and reporting processes.6. Focus on setting personal goals and needs, rather than comparing yourself to others or societal standards of success.7. Find a community, invest in education and coaching, and ask questions to accelerate progress in business.8. Prioritize financial management in business and aim for about 75%+ profit margins and implement money management from the start.Find the full show notes at:  https://brandimowles.com/229Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ON PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO LAND A NEW CLIENT IN 30 DAYS The Art of Cold Calling: Strategies That Work with Ashley Monk - LISTEN NOWMy 3-Phase Onboarding Process to Gain Referrals - LISTEN NOWYour Top Bookkeeping and Tax Questions Answered with Rebecca Driscoll - LISTEN NOWAdditional Resources:Work with Me Page Training Workbook - CLICK HEREWOW Training: Effective Onboarding - CLICK HEREHoneybook In A Hurry - CLICK HERE Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world filled with social media highlight reels and the constant need for validation, comparison has become an all too familiar feeling for many in the online business space. However, I truly believe that comparison does more harm than good. This week, we will discuss practical tips for overcoming the comparison game and shifting towards growth and gratitude in your business and life.Topics Covered In This Episode:1. Comparison causes emotional imbalance, hindering personal growth and business success.2. Social media highlights can evoke feelings of guilt and inadequacy, leading to comparison, but unfollowing or muting triggers on social media is okay for protecting mental well-being.3. Sharing wins and expressing gratitude can combat feelings of envy within peer groups and coaching calls.4. Comparison triggers often stem from underlying insecurities rather than logical reasons, so identifying where comparison is felt in the body and uncovering the root insecurities can help overcome envy.5. Moving from comparison to gratitude and growth opens the door to personal and professional progress.6. The growth game is more rewarding than the comparison game - focus on personal growth and goals.7. Consider seeking 1 on 1 support and mentorship to navigate comparison and accelerate business growth.Find the full show notes at:  https://brandimowles.com/228Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ON TO HOW TO CREATE THE LIFE YOU WANT WITHIN YOUR BUSINESSAdditional Resources:Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my brand new on-demand training here >> CLICK HERE TO WATCH NOWFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I'm sharing my insights on how to command a discovery call and regain control when things don't go as planned.Topics Covered In This Episode:Setting the tone and agenda of the call early on is essential to maintain control and steer the conversation in the right direction.Practice and prepare answers for common questions such as results achieved and budget concerns to exude confidence during the call.Interrupting politely and redirecting the conversation back to the agenda can help regain control if the call starts to go off track.Repeating the potential client's words and making them feel heard can emotionally connect them to the sales process.Mastery of discovery calls leads to mastery of money, emphasizing the impact of effective sales techniques on business success.Confidence in selling is essential, and practicing, seeking advice, and iteratively improving sales approaches are key to building that confidence.Selling is a service, and effectively selling one's services and solutions can positively impact both the client and the freelancer's business.The Strategist Society offers opportunities to master sales techniques and elevate the effectiveness of discovery calls for freelancers.Find the full show notes at:  https://brandimowles.com/227Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE 10-STEP FORMULA TO A SUCCESSFUL 15-MINUTE DISCOVERY CALLAdditional Resources:Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram  @brandimowles where we can chat to see if it's a good fit for you!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let's break down the key points and explore the best Meta ad strategies for webinar campaigns.Topics Covered In This Episode:1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors.3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective.4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign.5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies.6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary.7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable.8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist.Find the full show notes at:  https://brandimowles.com/226Loved This Episode? Check Out More Here. ⬇️CLICK HERE LEARN THE CREATIVE COCKTAIL: BLENDING THE PERFECT AD CREATIVES Additional Resources:Are you ready to dive deeper into topics like these and receive one-on-one mentorship? DM me “STRATEGIST” on Instagram  @brandimowles where we can chat to see if it's a good fit for you!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As entrepreneurs, it's common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling to prioritize what truly matters. This week, I'm introducing the concept of a "parking lot system," a powerful technique to avoid overwhelm and hone in on the projects that genuinely matter. If you often find yourself in a whirlwind of ideas and struggle to navigate their implementation, this innovative approach might just be the change you need in your entrepreneurial journey.Topics Covered In This Episode:1. I introduce the "parking lot system" as a solution to the struggle of being an entrepreneur with numerous ideas but not enough time.2. The system helps cut down overwhelm and lets entrepreneurs focus on projects that truly matter to them.3. I share how the parking lot system helped me avoid burnout and overwhelm after the birth of my son.4. The waiting period of 30 days allows ideas to cool down and helps assess if they align with business goals, since all ideas are good but not all need to be implemented immediately.5. I give practical steps for implementing the parking lot system, such as setting reminders and revisiting ideas after the cooling period.6. The system keeps situations simple, reminds of what's important, and prevents taking on too many projects, both in business and personal life.7. I encourage the application of the parking lot system to personal commitments and priorities to avoid overcommitting.Find the full show notes at:  https://brandimowles.com/225Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN 4 THINGS I TRACKED TO SCALE TO SIX FIGURESAdditional Resources:DM me @brandimowles on Instagram and tell me what you currently use as your system or if you'll be using the parking lot system!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, I'm sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What began as listing our house in Florida turned into a series of unexpected yet serendipitous events that led us to our dream home in Georgia. Our experience is a testament to the power of intuition, letting go of control, and embracing change wholeheartedly.Topics Covered In This Episode:1. Trust the process and have faith in the timing of life changes.2. Be open to releasing control and letting things happen as they are supposed to.3. Embrace the journey and enjoy the process of accomplishing your goals.4. Recognize the signs and synchronicities that guide your decisions.5. Prioritize communication, intuition, and releasing control in both business and personal life while asking for what you want and putting it out into the universe.6. Embrace the freedom and opportunities that your business provides and continue to consider new possibilities to remain open to reevaluating life decisions.7. Trust in your ability to overcome challenges and navigate major life changes.Find the full show notes at:  https://brandimowles.com/224Loved This Episode? Check Out More Here. ⬇️CLICK HERE FOR PART 1 ON HOW TO PLAN FOR THE EXPECTED IN YOUR BUSINESS AND LIFEAdditional Resources:Are you ready for your business to provide freedom, flexibility, and financial stability? DM me @brandimowles on Instagram “NEW BEGINNINGS”!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success while making time for family and still achieving your business goals.Topics Covered In This Episode:1. Nicole emphasizes the importance of knowing your business numbers and how it helps to find a balance between enjoying life and not being stressed about money during the summer.2. We highlight the significance of setting up a summer schedule to prioritize family time while still maintaining financial responsibilities.3. Nicole shares her approach to planning in advance for the summer, including a debrief at the end of the previous summer to identify what worked and what didn't work.4. The importance of scheduling and making non-negotiable commitments to activities like beach days, lunches with friends, and family time.5. Nicole introduces the idea of casting a big vision for the summer, breaking it down into manageable steps, and the importance of focusing on one thing at a time in your business.6. Advice from Nicole to not waste life away, give yourself permission to dream big, and set yourself up for a successful summer as a way to make each summer better than the last.7. The emphasis on leading by example and not apologizing for creating a summer schedule that allows for both business and family priorities.Find the full show notes at:  https://brandimowles.com/223Loved This Episode? Check Out More Here. ⬇️CLICK HERE FOR NICOLE CULVER'S PREVIOUS EPISODE - SIMPLE AND DOABLE ACTION STEPS FOR TAPPING INTO YOUR ENERGY AND FINDING YOUR STRENGTH AS A BUSINESS OWNER Additional Resources:Nicole Culver helps online coaches take quantum leaps in their business with digital products. She is a certified Master NLP coach, hypnotist, and mindset expert who helps coaches amplify their results by combining the right mindset with the perfect-for-them business strategy. Nicole loves to coach her clients and students so they can see beyond their limitations and open up to what's truly possible for them.Where to Find Nicole:Nicole's Website - CLICK HERENicole's Instagram - CLICK HERENicole's Podcast - CLICK HERENicole's Free Business Planner - CLICK HEREDM Brandi @brandimowles on Instagram “STRATEGIST” to learn more.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clients at once. This week, I'm presenting a game-changing approach that will revolutionize your onboarding process: the Staggered Onboarding Approach.Topics Covered In This Episode:1. Onboarding multiple clients at once can lead to overwhelm, even during successful months.2. Staggered onboarding can be a game changer for managing client load and minimizing overwhelm.3. By only onboarding one client per week, professionals can manage their workload effectively, while also establishing a sense of urgency around proposal and invoice submission which can help with client commitment.4. Staggered onboarding not only reduces overwhelm but also presents the professional as organized and in demand.5. Planning specific onboarding dates, considering personal schedules and availability is crucial as the goal is to achieve success with fewer hours worked, allowing for a fulfilling personal life.6. Implementing staggered onboarding will enhance professionalism, resulting in a more successful business.Find the full show notes at:  https://brandimowles.com/222Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO GET MORE REFERRALS AND WOW YOUR CLIENTSAdditional Resources:DM Brandi @brandimowles on Instagram “society” to learn more.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and empowerment, enabling them to make progress in their businesses and personal lives with a clear, structured plan.Topics Covered In This Episode:1. Overwhelm can be paralyzing and prevent progress in both personal and professional life.2. The first step is to identify the specific source of overwhelm in order to address it effectively and then make a conscious decision to move past overwhelm and into action.3. Breaking down overwhelming tasks into smaller, manageable steps makes progress more achievable.4. Achieving a quick win, however small, can help to shift the mindset from overwhelmed to empowerment.5. The process of overcoming overwhelm can be applied to both personal and professional challenges, ultimately leading to faster progress and a more joy-filled life.6. Creating an action plan helps to alleviate overwhelm by providing clarity on what needs to be done.7. Implementing the 4-step process consistently can make it second nature over time and can be applied in both personal and business endeavors.Find the full show notes at:  https://brandimowles.com/221Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO GAIN ACTIONABLE STEPS YOU CAN TAKE TO BUILD RESILIENCE AND OVERCOME SETBACKAdditional Resources:Resource for my ad managers... The Ad Manager Advantage Secret PodcastIn this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAY.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a tool for propelling a business forward.Topics Covered In This Episode:1. Service providers often fall into two categories: either they shy away from numbers and avoid tracking, or they become obsessed with tracking every detail.2. Effective tracking can maximize efficiency in a business without causing burnout or overwhelm.3. Over-tracking can lead to spending excessive time on analytics, decision paralysis, feeling overwhelmed, inefficiency, and losing sight of business goals.4. Key performance indicators (KPIs) that service-based businesses should focus on include revenue goals, number of sales/discovery calls, outreach efforts, and client retention.5. Regular tracking of KPIs is essential, with outreach and sales call tracking on a weekly basis and client acquisition and revenue tracking on a monthly basis.6. Personal experience with over-tracking in health-related activities led to burnout and feeling overwhelmed, which can be mirrored in business tracking.7. It's crucial to identify the right KPIs for a business and implement a focused tracking strategy to avoid burnout and achieve goals, while businesses should also set clear revenue and client acquisition goals to guide the tracking process.8. A tracking system that is focused, consistent, and centered on the most relevant KPIs, and not filled with excessive data points, is needed to monitor KPIs, with regular reviews scheduled to assess progress and make informed decisions.Find the full show notes at:  https://brandimowles.com/220Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE BEST TOOLS TO SIMPLIFY YOUR BUSINESSAdditional Resources:Resource for my ad managers... The Ad Manager Advantage Secret PodcastIn this 10-episode secret podcast, created specifically for Meta ad managers and aspiring ad managers, I'll be sharing insights, stories, and strategies for your business success.With actionable tips and expert advice, this podcast will provide you with the tools you need to take your ad management business to the next level. CLICK HERE TO SUBSCRIBE TODAYFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability.Topics Covered In This Episode:1. Creating packages with purpose involves focusing on providing everything necessary for client success without overwhelming them.2. It's important to weed out anything that clients don't actually need in order to be successful, distinguishing between essentials and nice-to-haves.3. Add-ons such as custom dashboards or funnel audits can increase the value of the package and cater to clients who want a little extra and can also help business owners with decision fatigue..4. Identifying your "onlyness factor" and showcasing what sets you apart can help make your packages more unique and attractive to potential clients.5. Avoid constantly adding new items to your packages as a reaction to raising prices; instead, focus on the essential elements for success.6. For ad managers specifically, a core package should include everything necessary for success and shouldn't change based on whether the client has their own copywriter or graphics person.7. By creating packages with purpose, you can streamline your business and attract clients more quickly, serve your clients at the highest level and increase your contract rates without offering multiple different packages.8. We offer a live training for those interested in learning more about setting up a successful ad management business and scaling to 6-figure months with a small number of clients.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKETFind the full show notes at: https://brandimowles.com/219 Additional Resources:Are you ready to learn more about what it takes to run a successful ad management business? To save your seat for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients and discover how to fit 100K in 2024 working with only 5 clients, CLICK HERE. Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.Topics Covered In This Episode:1. The key to charging more and retaining clients longer as an ad manager is to implement a money-making funnel for clients that generates revenue within 30 days, making you look desirable and valuable to the client.2. Finding the right audience of buyers rather than just generating cheap leads for clients can help create more sustainable income and create a strong strategy for your clients.3. It is important to differentiate between money-making funnels and a client's bread-and-butter revenue generators.4. Ad managers can add value by suggesting or creating low-ticket offers for clients' money-making funnels to cover ad spend and build a list of potential high-ticket buyers.5. Implementing money-making funnels for clients can increase the ad manager's value, client retention, and business consistency.6. Ad managers can transition from a technician role to a strategist role by advising and strategizing with clients on money-making funnels and audience targeting.7. The Strategist Society is a program focused on helping ad managers and digital marketers transition into strategist roles, providing current strategies and support.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1Find the full show notes at: https://brandimowles.com/218 Additional Resources:DM Brandi @brandimowles on Instagram “society” to learn more.To register for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients. I'm going to be breaking down how you can hit 100K in 2024 and only work with 5 clients per month as an ad manager (no building an agency required). CLICK HERE to save your seat.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being. Topics Covered In This Episode:1. Small daily habits can transform business and personal life.2. The 5 daily non-negotiables include movement, social media posting, conversations, journaling or meditating, and reading nonfiction.3. Consistency in these non-negotiables leads to massive impacts.4. Building habits starts small and grows gradually and can change both business and personal life.5. It's about a holistic approach to self-care, family, and business.6. Brandi adapted certain habits to fit her lifestyle and incorporating non-negotiables makes certain aspects a priority.7. Implementing consistent habits changes the way one shows up for themselves, family, and business.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1 Find the full show notes at: https://brandimowles.com/217 Additional Resources:Buy Back Your Time by Dan Martell - CLICK HERE FOR MORE INFO.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.Topics Covered In This Episode:Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALSFind the full show notes at: https://brandimowles.com/216Additional Resources:Join Brandi for a Live Free Training for Ad Managers and Future Ad Managers at http://Brandimowles.com/adtraining Follow Onya Marketing on Facebook: https://www.facebook.com/onyamarketingFollow Ashley Monk on Instagram: https://www.instagram.com/iamashleymonk/Follow Ashley Monk on LinkedIn: https://www.linkedin.com/in/ashleymonk/Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth.Topics Covered In This Episode:1. Brandi reads "10x is Easier than 2x" and "Chill and Prosper" by Denise Thomas, preferring the latter for beginner entrepreneurs and its money mindset content.2. Brandi implements time management strategies from "The Perfect Day Formula" by Craig Ballentine, focusing on marketing and sales in the first 90 minutes and structuring a perfect week schedule.3. She discusses the benefit of reading 10 pages of nonfiction daily, linking it to business growth, and has shifted to reading using Kindles before bed.4. "Buy Back Your Time" by Dan Martell impacts Brandi's hiring perspective and time audit strategies, while introducing the concept of a replacement ladder for hiring in business.5. The importance of investing in people to support programs and achieving success through a sequence is highlighted.6. Brandi reflects on scheduling her day around her most productive periods of time and discusses the importance of making schedule adjustments to protect that time.7. Brandi recommends various books for different needs, from hiring to sales, marketing, and understanding human design personalized business ecosystems.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALSFind the full show notes at: https://brandimowles.com/215Additional Resources:Buy Back Your Time: Dan Martell 10X is Easier Than 2x: Dan SullivanChill and Prosper: Denise ThomasThe Perfect Day Formula: How to Own the Day and Control Your Life Human Design For Business: Jamie Palmer Exactly What to Say: Your Personal Guide to the Mastery of Magic Words Phil JonesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week's episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.Topics Covered In This Episode:1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.5. When starting out, it's beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW AND WHEN TO NICHE YOUR SERVICES SO YOU CAN SCALEFind the full show notes at: https://brandimowles.com/214Additional Resources:CLICK HERE FOR THE 45 PREMIUM SERVICE LIST CLICK HERE TO REGISTER FOR THE CONFIDENT AD MANAGER TRAININGFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world where hustle and the pursuit of "more, more, more" are glorified, it's important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn't come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we'll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer. Topics Covered In This Episode:Key focus areas for success: attracting consistent clients, becoming an expert in your field, and building scalable systems.Don't charge by the hour - move away from hourly fees and transition to package pricing for services.Specialize in one or two services rather than offering a laundry list of services to become known as an expert in your industry.When considering hiring a team, ensure your business is set up to support them and that you are still profitable.Focus on sustainable, predictable, and profitable business strategies instead of quick-fix schemes or easy buttons.Sequence is important in business growth - prioritize the necessary steps for your current stage rather than jumping ahead.Prioritize consistent clients, expertise in your field, and scalable systems as a freelance business owner to drive success.Find the full show notes at: https://brandimowles.com/213 Additional Resources:45 PREMIUM SERVICE LIST: https://servescalesoar.com/45 Hourly vs. Package Pricing: What Do Clients Really Want?Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let's explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we'll go over a tried and tested communication protocol, aimed at keeping clients satisfied and businesses thriving. This comprehensive guide to crafting your communication protocol will help you establish strong client relationships, boost revenue, and create a successful business.Topics Covered In This Episode:Effective communication is crucial for thriving in a freelance and ad management business.Having clear systems and processes for communication is vital for scalability and client satisfaction.Setting clear expectations from the beginning, such as communication frequency and channels, is essential.Establishing boundaries and enforcing them is key to maintaining a healthy client-provider relationship.Being prepared for hard conversations, such as addressing scope creep, late payments, and missed deadlines, is crucial for maintaining professionalism.Personal growth and continuous learning in communication are essential for building better client relationships.Putting systems and processes in place for handling hard conversations, such as having default templates for responses, can streamline communication and help maintain professionalism and business integrity.Find the full show notes at: https://brandimowles.com/212Additional Resources:FREE WORKSHOP: CLICK HERE TO REGISTERMaximizing Efficiency: 5 Essential Processes For Ad ManagersCLICK HERE TO LEARN HOW TO BOUNCE BACK AFTER BAD RESULTSFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.Topics Covered In This Episode: The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.Considers the need to adapt creatives based on the specific campaign and target audience.Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.Find the full show notes at: https://brandimowles.com/211If you're ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail” Additional Resources:Reels Ads: Crafting Engaging Video Ads With Or Without Client ParticipationCLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANTFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.Topics Covered In This Episode:Financial goals: Aim to reach $100,000 yearly as an ad manager, which is achievable with 5 clients, and transition to ad strategist to gain a significant pay increase.Finding clients: Use methods like direct outreach, referrals, and networking events to secure clients, and commit to one method for about 45 days to focus and find your first or next client successfully.Necessary skills: Develop expertise in Meta ads, hone communication skills, and embrace project management tools, bounce-back ability, and willingness to market services.Progression to ad strategist: Ensure expert-level knowledge in ads and funnels, bring creative ideas and strategies to the table, and focus on targeting higher-level businesses with more ad spendingTransition to growth consultant: Understand the role and responsibilities of a growth consultant, charging significantly more than ad managers, with earning potential exceeding $250,000 a year by working less than 10 hours per week.Finding growth consultancy clients: Explore various avenues like speaking at events, masterminds, networking events, and referrals to target higher-level businesses seeking growth consultancy services.Required attributes: Cultivate expert-level knowledge of digital marketing and advertising, build a strong personal brand and professional network, establish exceptional communication and boundaries, and have the ability to see the big pictureAgency model considerations: Understand that incorporating the agency model at the ad strategist or growth consultant levels requires a certain level of revenue and profit margin to be viable, prompting strategic decision-making for future business growth.Find the full show notes at: https://brandimowles.com/210Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:How To Offer Consulting As A Premium Service In Your Business with Laura MeyerCLICK HERE FOR A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DOFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you constantly on the hunt for the perfect project management software? You're definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn't working for you anymore. Because if you don't love your project management system, it's going to be way harder for you to show up and actually use it.In this post, we'll explore the reasons why we moved away from ClickUp, the challenges faced, and the key features that made Asana the chosen platform.Topics Covered In This Episode:1. Brandi shares the reasons behind switching from ClickUp after 5 years due to software issues and changes that affected efficiency and ease of navigation.2. She emphasized that listeners should only consider switching project management software if they are struggling with their current system or if their needs have changed.3. Brandi discusses trying out different project management tools including Notion, monday.com, and Asana, detailing the pros and cons of each.4. Attracted by the simplicity and features they required, Brandi and her team ultimately transitioned to Asana, finding it user-friendly and effective for task management.5. Asana's customizable views, calendar view, automation, and reoccurring task capabilities were key factors in their decision to switch.6. Brandi appreciates Asana's home dashboard, task views, and team organization, as well as the ability to color-coordinate and link to external folders.7. She emphasizes the importance of finding a project management system that suits individual needs, is easy to use, and prevents tasks from slipping through the cracks.8. Brandi encourages listeners to evaluate their current project management needs and use a software consistently to stay organized and efficient in their businesses.Find the full show notes at: https://brandimowles.com/209Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:CLICK HERE TO LEARN 4 EASY SYSTEMS TO GROW YOUR BUSINESS FASTERFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Let's talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I'm obsessing about, along with tips and insights for cultivating a love affair with your own business.Topics Covered In This Episode:1. Brandi encourages reflecting on what brings joy and fulfillment in your business2. She shares 6 aspects of her business that she is currently obsessed with3. The aspects she loves include clear vision, focusing on one niche, investing in women-run coaching programs, flexibility in schedule, 1 on 1 coaching and consulting, and seeing her students succeed4. Brandi emphasizes the importance of clear vision and innovative thinking along with the benefits of niching down for business growth 5. Brandi discusses her experience and shift towards investing in coaching programs run by women6. She shares her positive outlook on her day-to-day schedule and highlights the importance of embracing flexibility7. Brandi discusses her success and satisfaction with offering 1 on 1 coaching and consulting services8. She expresses joy in witnessing the victories of her students, citing examples such as quitting 9 to 5 jobs and achieving client successFind the full show notes at: https://brandimowles.com/208Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources: CLICK HERE TO LEARN HOW TO FIND YOUR STRENGTH AS A BUSINESS OWNER WITH NICOLE CULVERCLICK HERE TO LEARN HOW TO FALL BACK IN LOVE WITH YOUR BUSINESSFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder (KISS), and reclaim your time..Topics Covered In This Episode:1. Having processes in place can save time, create predictability, and make an ad management business more effective.2. Client onboarding is essential, starting from the moment a potential client shows interest and extending to the 1st kickoff call, a process that can take 7 to 30 days and needs to be automated and templatized.3. Ad campaign planning requires a repeatable full method for planning campaigns, setting up campaigns, and monitoring campaigns, each supported by standard operating procedures (SOPs). Having processes and workflows ensures that nothing is missed, clients get results, and ad managers do not disappoint them.4. Implementing a reporting system that includes regular monitoring and performance tracking of ad campaigns to provide valuable insights for clients and maintain efficiency.5. Allocating time for professional development and learning, such as staying up to date with the latest updates, features, and changes on platforms through reading, attending webinars, or participating in online courses.6. Clear client communication protocols help manage client expectations, keep projects on track, and provide work-life balance by establishing boundaries and response times.Find the full show notes at: https://brandimowles.com/207 Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources: Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. In this week's episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement.Topics Covered In This Episode:1. Reels are a powerful tool for advertising, with over 200 billion reels played across Instagram and Facebook every day.2. Reels are estimated to generate about 10 billion in revenue annually for meta and are a focus for ad managers and agencies.3. Encouraging client involvement in reel creation involves brainstorming sessions, gathering raw footage, and providing recording tips.4. When clients resist participating in video creation, ad managers can leverage b-roll and stock footage to create engaging ads without their involvement.5. Creating reel ads using tools like Canva or outsourcing the editing process can be effective for ad managers.6. Reel ads require a collaborative effort between ad managers, clients, and possibly outsourced video editors.7. A strong hook is crucial for reel ads, and messaging matters more than visuals.Find the full show notes at: https://brandimowles.com/206 Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources: Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discusses her journey of specializing in serving online course creators and emphasizes the benefits of specialization for business growth. Tune in and decide which type of business is best for you to serve. Will it be local or online?Topics Covered In This Episode:- Pros and cons of working with local businesses and online entrepreneurs.- Experience of specializing in serving online course creators for business growth.- Challenges and advantages of working with different client types.- Importance of flexibility and specialization for expertise and growth.- Unique traits and considerations for local business outreach and marketing.Tune in to the episode for expert insights on deciding which client is best for you. Find the full show notes at: https://brandimowles.com/205 Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

 In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager.  She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get results" pricing method. Instead, she presents three effective pricing strategies tailored for ad managers: flat rate fee retainer, package pricing tiered approach, and percentage of ad spend. Let's dive into the practical insights provided in this episode and explore how pricing your services can make or break your freelance media buyer business. Topics Covered In This Episode:Importance of pricing in ad management businessStrategies for profitable ad management service pricingExpert advice on avoiding ineffective pricing methodsFind the full show notes at: https://brandimowles.com/204 Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore how incorporating billboard ads can benefit your client's marketing strategy.Topics Covered In This Episode: 1. "Billboard ads" are the number 1 ad that should be run for every client, regardless of industry, niche, or budget.2. The purpose of billboard ads is to increase brand awareness and audience building, with a focus on traditional marketing principles.3. The ad campaign objective should be engagement, not awareness, to introduce new audiences to the client or their brand.4. It's recommended to start with a $5 per day per ad set budget for billboard ads.5. Video content is highly recommended for billboard ads as it helps to build know, like, and trust, and adds value to the audience's feed.6. Running billboard ads allows for testing of audiences and messaging at a low cost before moving into more significant campaigns or launches.7. Building on-platform audience activity through billboard ads helps in retargeting and creating lookalike audiences, especially in the current era of decreased data availability through social media platforms.8. Consistent running of billboard ads 365 days a year can lead to lower ad costs and better ad account performance, in contrast to sporadic ad spending.9. Billboard ads are focused on long-term growth and brand resilience, rather than short-term gains or immediate results.10. Implementing a billboard ad strategy can have a significant impact on an account's performance, and it's a recommended action for ad management professionals to take.Find the full show notes at: https://brandimowles.com/203Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtrainingAdditional Resources:Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany