Serve Scale Soar

What happens when a 14-year teacher gets fired and decides to bet on herself instead of going back to the classroom? She builds a $7K/month freelance ad management business in under a year while homeschooling her kids and working 25 hours a week. That's exactly what today's guest, Kendra, did.In this student spotlight, Kendra shares how she went from zero marketing experience to five clients, all in the educator niche, using nothing but Instagram cold DMs and daily consistency. We're talking real numbers, real strategy, and real talk about what's been hard too.In this episode, we cover:How Kendra discovered her niche organically and why you don't have to have it figured out before you startThe simple cold DM approach she uses to land clients without ever leading with a sales pitchHow she manages five clients while homeschooling two kids in about 25 hours a weekWhy working more hours is NOT the path to more revenue (and what to focus on instead)The Conversions for Clients resource that helped her most when she was starting outHer goal of hitting $20K months this yearIf you've been wondering whether this is actually possible for someone starting from scratch, this episode is your proof.Links and Resources Mentioned:Conversions for Clients - for service providers ready to land their first clientsStrategist Society - for service providers scaling past $10K/monthFollow Brandi on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month.In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your whole plan, you've handed the steering wheel of your business to someone else.Here's what we're covering:Why referrals are a cheat code (and what makes them convert so fast)The real danger of relying on referrals as your only client sourceThe foundation you need before any referral system will actually workThe 3 specific moments where referrals happen most naturallyExactly how to ask without feeling pushy or awkwardIf you've been coasting on referrals and hoping they keep coming, this episode is your wake-up call. And if you're ready to turn referrals into a real engine that complements your full client acquisition strategy, this one's for you.Resources mentioned:Free Roster Reset: brandimowles.com/rosterStrategist Society: brandimowles.com/strategistsocietyDM me "referral" on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What does it look like to go from working "the night shift," barely sleeping, charging $350 retainers, and pulling in $3K months to hitting nearly $15K in a single month while actually working LESS?That's exactly what happened for Emily, one of our Strategist Society members and a meta ads manager and mom of four in Texas. In this student spotlight episode, Emily shares her entire journey, from taking any client she could get and undercharging like crazy, to raising her prices, finding aligned clients, and building a business that actually fits her life.We're getting real about what it looks like to scale a service business as a mom, how the Standards of Excellence changed everything for her, why theme days are a game changer (especially if you have ADHD), and what happens when your biggest business problem becomes having TOO much free time.If you're a service provider sitting at $3K to $5K months, wondering how to break through to the next level, this episode is for you.In this episode, you'll hear:How Emily went from $3K months and late nights to nearly $15K while working lessWhy she ghosted me for a month before joining Strategist Society (and what changed her mind)The pricing shift that changed everything: from $350 retainers to a $3K minimumHow the Standards of Excellence became her "lighthouse" during chaotic seasonsWhy she had her best month ever while being hospitalized AND snowed inHow theme days helped her manage ADHD and eliminate context switchingThe mindset shift that happens when you start making more money while working lessEmily's next goal: $20K months as her new normalResources mentioned in this episode:Join Strategist Society for service providers scaling past $10K months - https://thestrategistsociety.comGet started at conversionsforclients.com if you're building your foundation DM me on Instagram @brandimowlesBook mentioned: The Slight EdgeFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What if the reason you're exhausted, underpaid, and starting to resent your business has nothing to do with your services or your strategy and everything to do with who you're working with?Y'all, today we're diving into the Champagne Client Matrix, one of the most eye-opening frameworks I teach inside my workshops and Strategist Society. After working with over 3,000 service providers, I've noticed that most of us are attracting the same four types of clients and depending on which ones fill your roster, you're either building toward your dream business or burning out fast.In this episode, I'm walking you through all four client types, how to audit your current roster honestly, and what it's actually costing you to keep the wrong clients around.In this episode we cover:Why you don't have a pricing problem (and what you actually have instead)The 4 client types in the Champagne Client Matrix: Bargain Bin, Golden Handcuff, Miracle Worker, and ChampagneThe "confidence tax" that bargain bin clients charge you without you even realizing itWhy golden handcuff clients are the hardest to let go and what happens when you finally doThe telltale signs you're working with a miracle worker client (hint: you've become their therapist)What makes champagne clients different and how working with them compounds your confidence and incomeA simple roster audit you can do today to see exactly where you standWhy your messaging is likely the reason champagne clients aren't finding you yetResources & Links Mentioned:Chasing to Chosen Workshop ($97) - Get your champagne messaging dialed in: brandimowles.com/chasingEarly-stage service providers: conversionsforclients.comScaling past $10K/month: Strategist SocietyFollow Brandi on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

I've told people for years to stay off Upwork. I've literally never even logged into the platform. But today's guest, Strategist Society member Ashley Cruz, made me eat my words.Ashley signed her first high-ticket client on Upwork in just 15 days, and seven months later, she was completely waitlisted. Her cost per client? $45. In this episode, she's breaking down exactly how she finds premium, retainer-based clients on a platform most service providers have written off.In this episode, you'll learn:Why high-ticket clients are actually on Upwork (and why they're not looking for cheap labor)How to pitch retainer rates even when a job posting lists hourlyThe $45 strategy that turns into $9,200+ in contractsAshley's 3 steps to get started on Upwork this weekWhy your Upwork profile should read like a sales page, not a LinkedIn bioResources mentioned:Ashley's free Upwork Profile Checklist: business-baddie.com/checklistFollow Ashley on Instagram: @the.business.baddieConversions for Clients: conversionsforclients.comReady to scale past $10K months? DM me "STRATEGIST" on Instagram: @brandimowlesRead the full blog post: https://brandimowles.com/277Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What if the thing standing between you and your best business year has nothing to do with your strategy, your niche, or your packages?What if it's five simple daily habits that take less than an hour total, and most service providers are skipping them completely?I ran a 30-day Standards of Excellence Challenge inside Strategist Society at the start of 2026, and y'all, the results completely blew my mind. Students went from zero clients to three clients in 30 days. Others booked their first VIP days. Some revived contracts they thought were dead in the water. And all of it came from five non-negotiable daily habits.I've been doing these habits for two years. I know the Strategist Society members who do them consistently get the best results. But this was the first time we'd ever run a 30-day challenge around them, and now I'm taking you behind the scenes so you can implement them too.These are the Standards of Excellence, and today I'm breaking down all five.In this episode:The episode teaches five simple daily habits (“Standards of Excellence”) that improve mindset, consistency, and business growth.Consistent daily actions matter more than complicated strategies for building a successful business.Daily client conversations and outreach are the primary drivers of predictable revenue growth.Repeating small habits creates identity and mindset shifts that help business owners show up more confidently.Sustainable habits designed for busy service providers produce long-term momentum without burnout.Resources & Links:Ready to scale past $10K months? Learn about Strategist Society: https://thestrategistsociety.comJust getting started as a service provider? https://conversionsforclients.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume?In this student spotlight, I'm sitting down with LaShall Dodson, who launched Dedicated Virtual Professional Services in March 2024 after a merger acquisition eliminated her Fortune 500 position. In her first year, she made $34,000. By the end of year two? $226,000.LaShall breaks a LOT of the Brandi rules (she doesn't niche down, she runs a full agency with a team of six, and she manages her clients with manila folders), but she's proof that there's more than one way to build a wildly successful service business.In this episode, we're talking about:Going from corporate director to service provider and the mindset shifts that come with itWhy her first year was slow and the mistake that held her back from landing clients soonerHitting a $23K month, then dropping back down, and what she did about itHow joining Strategist Society helped her close out the year at $226KThe real talk on taxes, retirement, and getting your financial house in order as you scaleWhy she manages 17+ retainer clients with physical folders (and why that's actually okay for now)The simple daily habits that moved the needle more than any fancy strategyWhy women sharing their numbers matters more than you thinkWhether you're transitioning from corporate, in your first year of business, or trying to break through to consistent $20K+ months, LaShall's story is going to fire you up.Resources & Links:DM me "STRATEGIST" on Instagram: https://instagram.com/brandimowlesReady to scale past $10K months? Learn about Strategist Society: https://thestrategistsociety.comJust getting started as a service provider? https://conversionsforclients.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 at the time, and we didn't even have a website.If you've been spinning your wheels trying to grow your Instagram following because you think that's what's gonna get you clients, this is about to set you free from the content hamster wheel. Here's the truth that the online business world doesn't want you to hear: You don't need a huge audience to build a thriving business. You need the right relationships with the right people.Why a Small Audience Is Not a Revenue Problem: Breaking the myth that you need thousands of followers to build a multiple six-figure service business.Authority vs. Influence for Service Providers: Understanding why results, positioning, and frameworks matter more than audience size.Why Referral-Based Marketing Outperforms Cold Outreach: Exploring how warm introductions and trust transfer convert significantly higher than cold traffic.The Strategic Visibility Framework (One Platform, One Strategy, One Long-Form Channel): Focusing on depth and relationship-building instead of chasing every algorithm.Becoming Known for One Specific Transformation: Positioning yourself as the go-to expert for one clear outcome to become memorable, referable, and premium.Find the full post at:  https://brandimowles.com/274Want More Like This? ⬇️

Here's something no one tells you about scaling a service-based business: imposter syndrome doesn't go away when you get better clients. It actually gets worse.When you're just starting out, you're wondering if you're good enough at your skill. But when you start going after premium clients? Now you're wondering who the heck you are to work with someone more successful than you.That little mean girl voice in your head will tell you every possible stinking reason why you're not qualified, why you should lower your price, why you should stay in your lane, why you're not prepared or ready enough to take on that client.Today I'm gonna show you how to take that mean girl voice and tell her to get the heck outta Dodge. Because you are more ready than you think, and the only way you're gonna be able to move into working with better clients is if we fix how we think about ourselves.Why Imposter Syndrome Gets Worse as You Scale (Especially With Premium Clients): The shift from “am I good enough?” to “who am I to work with someone more successful than me?” and why this version hits differently.The Lie Behind Premium Client Imposter Syndrome: Debunking the belief that you need to be at the same income or business level as your clients to serve them well.Imposter Syndrome as a Signal of Growth, Not a Red Flag: Reframing imposter syndrome as proof you're stretching into your next level, not evidence that you're unqualified.6 Practical Strategies to Work Through Imposter Syndrome (Without Waiting to Feel Ready):  Including collecting evidence, studying dream clients, acting “as if,” separating skill from story, and positioning for where you're going.How to Show Up Confidently on Sales Calls With Bigger Clients: Shifting from proving your worth to focusing on solving problems, and reframing the sales call as you interviewing them.Find the full post at:  https://brandimowles.com/273Want More Like This? ⬇️

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.I hate to break it to you, but it's not them. It's your messaging.You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.Find the full post at:  https://brandimowles.com/272Want More Like This? ⬇️

Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough.Because I'm about to tell you the only four skills that actually matter when it comes to building wealth as a service provider. And if you master these four things, you will never be broke again - no matter if you're a nine-to-fiver, a freelancer, or you want to create your own digital products.In fact, skill number four is the one that actually puts money in your bank account, and most of you are completely ignoring it.Here's what I know to be true after working with over 3,000 service providers: You don't need to know everything. You need to know four things. That's it. Just four.Topics Covered In This Episode:Why most service providers focus on the wrong things - the trap of endless learning instead of mastering high-leverage skillsPersuasive messaging - how to communicate value in a way that attracts premium clientsHow the 4 skills work together - messaging, traffic, funnels, and selling as an integrated systemSelling as the skill that actually deposits money - why most people avoid it and how to get good at it through repsAdding the strategy layer - becoming invaluable by understanding the "why" behind execution, not just doing tasksually the best opportunity for service providers willing to evolveFind the full post at:  https://brandimowles.com/271Want More Like This? ⬇️

Look, I'm not here to sugarcoat this for you.AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next.But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of 2026 frustrated with your lack of clients, lack of growth, and wondering if you should have even started this business in the first place.After working with over 3,000 service providers, I've seen this shift happening in real time. I've watched podcast managers get replaced. I've seen copywriters who used to charge $20,000 now struggling to land $2,000 clients. I've watched VAs lose their entire roster because clients figured out ChatGPT can do 80% of what they were paying them for.The industry is changing, y'all. And we need to change with it.Here's what we're covering today: the five services getting hit the hardest by AI, real examples of how this is playing out right now, and most importantly, the exact pivot you need to make to stay relevant and charge premium prices.This might sting a little, but I promise I'm giving you a path forward—not just telling you the sky is falling.Topics Covered In This Episode:The shift from execution to strategic thinkingThe specific pivots needed for the 5 at-risk service categoriesReal behind-the-scenes insights from million-dollar businessesHow to add strategy layers for premium pricingWhy this is actually the best opportunity for service providers willing to evolveFind the full post at:  https://brandimowles.com/270Want More Like This? ⬇️

Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client.Or they niched down so specifically on the one service they're incredible at that they're charging $4,000-$5,000 per client.The words "service provider," "virtual assistant," and "freelancer" are about to become a liability in your business. And if you don't make this pivot, you're going to be stuck competing on price while everyone else charges premium rates.Today, I'm breaking down the biggest shift I'm seeing in our industry and exactly how you can position yourself as a premium growth partner instead of a replaceable task doer.Topics Covered In This Episode:Why "service provider" positioning keeps you competing on price (AI replacing execution work)The language shift to position as premium-priced (outcomes vs deliverables)How to lead discovery calls instead of taking orders (diagnosing real problems)Adding strategy layers to command higher rates (audit, recommend, roadmap)Real success stories (like Mandy's transformation from 32 clients to one $12K client).Find the full post at:  https://brandimowles.com/269Want More Like This? ⬇️

If you can be replaced with a prompt, your pricing power in 2026 is racing to zero. And here's what no one's really talking about or telling you: it's not that you need to learn more about AI. Yes, that will help you, but it's about becoming the kind of service provider that AI can't replace.At the end of the day, that's what we need to focus on in 2026, becoming irreplaceable instead of replaceable with a prompt.Today I'm breaking down the four futures of freelancing, and by the end of this post, you're gonna know exactly which path you're on, and more importantly, which one you need to pivot to before you're replaced by a robot.Topics Covered In This Episode:AI Replacing Freelancers: The Future of Freelancing in 2026 — Why some service providers are about to thrive while others get replaced by AI, and what's causing this massive split in the freelance industry.How to Avoid Being Replaced by AI as a Freelancer — The shift from doer to strategist and why clients are no longer paying for task execution but desperately seeking freelance consultants who can provide leadership and strategy.The 4 Futures of Freelancing Business Models — A breakdown of the commodity path, the lean specialist route, and the freelance strategist transformation that leads to $20K-$30K months with premium freelance pricing.How to Charge Premium Prices as a Service Provider — Real example of charging $1,800 for one hour of freelance consulting by getting paid for your brain (not your hands) and using AI tools to handle deliverables.Becoming an Irreplaceable Freelancer in the Age of AI — Why you can't be replaced by AI when you master the soft skills like emotional intelligence, strategic thinking, and client leadership that freelance services need in 2026.Find the full post at:  https://brandimowles.com/268Want More Like This? ⬇️

You're not competing with AI. You're competing with how people use AI, and more importantly, how they position themselves. In this final episode of The Strategic Ad Manager's Guide to AI and Staying in Demand, Brandi lays out exactly how to become the strategic partner your clients never want to lose.This isn't just about prompts and productivity hacks. This is about owning your expertise, leveraging AI to enhance your value, not replace it, and communicating that value clearly with your clients.If you've ever worried AI is coming for your role, this episode will have you walking away knowing:

You're not getting replaced by AI. But you could get replaced by a strategist who knows how to use it.In this episode of The Strategic Ad Manager's Guide to AI and Staying in Demand (Part 3 of 4), Brandi lays out what's actually changing in ad management and what's not, plus how to evolve from button pusher to strategic partner, even in an AI-powered world.Topics Covered In This Episode:AI is evolving, but so is your opportunity.Strategic thinkers will rise above button-pushers every time.There's room for you but only if you step into strategy.Clients want results and leadership, not just implementation.The future isn't freelance vs. AI, it's freelancers using AI strategically.Find the full show notes at:  https://brandimowles.com/266Want More Like This? ⬇️

AI isn't just your assistant anymore; it's becoming a voice in the room. But what happens when that voice is confidently wrong?In this second episode of The Strategic Ad Manager's Guide to AI and Staying in Demand, Brandi Mowles breaks down the hidden dangers of AI tools for freelancers, ad strategists, and digital marketers. From confidently incorrect ChatGPT advice to Meta's AI-generated ad hype, we're peeling back the curtain and exposing where real strategists still shine.If your clients are trusting AI more than you… it's not a robot problem, it's a positioning problem.Topics Covered In This Episode:AI can sound smart but still be wrong. Don't let it wreck client trust.Meta's AI ad tools aren't replacing you—they're helping DIYers boost posts.Strategists win by guiding clients, not just running campaigns.Communication and positioning will matter more than ever.You don't have a robot problem—you have a leadership opportunity.Find the full show notes at:  https://brandimowles.com/265Want More Like This? ⬇️Click Here To Learn More About How Smart Ad Managers Are Already Using AI (Without Getting Replaced)Additional Resources:

AI isn't your enemy. But the strategist who knows how to use it better than you? That's who you should be watching out for.AI is everywhere right now. From fear-mongering headlines to overhyped promises of million-dollar prompts, it's easy to feel like you're already behind.But here's the truth:AI won't replace you—unless you ignore it.In this episode of The Strategic Ad Manager's Guide to AI and Staying in Demand, I'm breaking down exactly how smart freelancers and ad managers are already using AI as their secret weapon—without losing their value or becoming robots.Let's dive into how to use AI without losing your edge.Topics Covered In This Episode:The three “camps” of opinions on AI – fear of replacement, overhyped promises, and total rejection.How ad managers can strategically use AI – especially in ways that enhance (not replace) their skills.AI for ad management tasks – copywriting, audience research, ad variations/testing, reporting/analytics, and client SOPs/systems.What AI should not be used for – strategic decisions (budget, funnel structure, messaging without context, creative direction without tone, sales calls, pitching value).The importance of human insight – understanding clients' real-life context, emotions, and unique business needs.AI as a tool to increase efficiency and profitability – helping ad managers scale without hiring large teams, while still relying on their own expertise and soft skills.Find the full show notes at:  https://brandimowles.com/264 Want More Like This? ⬇️Click Here To Learn More About AI in Advertising: What Freelancers Need to Know for 2025Additional Resources:

Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services?In this episode of the Serve Scale Soar® podcast, we're busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally different to hit your next income level.Inside The Strategist Society™, I see it all the time. Women come in ready to burn their business down because they think their current service isn't scalable. But nine times out of ten, it's not the service that's the problem, it's the offer.Today, we're diving into how to audit, package, and price your existing services so you can scale without starting over.Topics Covered In This Episode:Changing services won't fix broken offers.A clear outcome sells results, not tasks.The right packaging can instantly increase perceived value.Pricing must reflect transformation, not hours.Better offers let you scale without starting over.You can double your revenue by repackaging, not pivoting.Find the full show notes at:  https://brandimowles.com/263 Want More Like This? ⬇️CLICK HERE TO LEARN HOW TO STRUCTURE A $5000 VIP DAY: STEP-BY-STEP GUIDE FOR FREELANCE STRATEGISTSAdditional Resources:Want Support to Grow Without Hiring a Bunch of People?This is exactly what we do inside Strategist Society.You'll get the coaching, community, and framework to help you scale to $20K+ months—without building an agency and while keeping your time and profit intact.Apply now at www.thestrategistsociety.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you're a freelancer or service provider who doesn't want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount.For the last seven years, I've made multiple six figures every single year with 1:1 services—and zero support on the delivery side. No junior team. No agency. Just smart systems, strategic packaging, and simple offers that convert.In this episode, I'm walking you through the exact framework I teach inside the Strategist Society so you can grow your business without building a soul-sucking agency or trading profit for stress.Topics Covered In This Episode:You don't need an agency to hit $20K+ months.Profit margins matter more than team size or client count.Hire for leverage, not delegation.Systems are the foundation of sustainable growth.You can scale without burning out or becoming a manager.Find the full show notes at:  https://brandimowles.com/262 Want More Like This? ⬇️CLICK HERE TO LEARN HOW TO RAISE YOUR RATES WITH YOUR CURRENT CLIENTS WITHOUT LOSING THEMAdditional Resources:Want Support to Grow Without Hiring a Bunch of People?This is exactly what we do inside Strategist Society.You'll get the coaching, community, and framework to help you scale to $20K+ months—without building an agency and while keeping your time and profit intact.Apply now at www.thestrategistsociety.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What happens when your clients are no longer aligned with the business you've built, but you feel too guilty to let them go?This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of outgrowing your clients (even the ones who were with you from day one). Whether you're charging more, offering different services, or simply evolving as a business owner, there comes a point when holding onto the wrong clients is hurting you and them.Today, I'll walk you through how to know when it's time to let go, how to do it with integrity, and why it's one of the smartest leadership moves you can make.Topics Covered In This Episode:Outgrowing clients is normal and it's a sign of growth, not failure.Holding onto misaligned clients out of guilt hurts both you and them.Letting go with integrity is possible when you follow a clear process.Audit your client roster regularly to identify who energizes you (and who doesn't).You don't need to over-apologize or justify your decision to evolve.Every time you let go of the wrong client, you make room for something better.Leadership means honoring your growth and making bold, aligned decisions.Find the full show notes at:  https://brandimowles.com/261 Want More Like This? ⬇️CLICK HERE TO LEARN MORE ABOUT HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTSAdditional Resources:Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle.Whether you're avoiding proposals, pushing off content creation, or just staring at your to-do list wondering where to start, this episode will help you identify what's actually holding you back, and give you a four-step plan to break the cycle today.Topics Covered In This Episode:Use What's Already Working: Start with your client's organic posts—they're mini case studies hiding in plain sight.Don't Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.Stop From-Scratch Syndrome: Your job isn't to be original. It's to be strategic.Build a Swipe System: Your future self will thank you for that Instagram Saved folder.Analyze, Don't Copy: Find what works and adapt the structure, not the words.Find the full show notes at:  https://brandimowles.com/260Loved This Episode? Grab the Free Guide:

We've all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel.I'm sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck in a creative rut, this is how you get out without spending hours on another AI prompt spiral.Topics Covered In This Episode:Use What's Already Working: Start with your client's organic posts—they're mini case studies hiding in plain sight.Don't Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.Stop From-Scratch Syndrome: Your job isn't to be original. It's to be strategic.Build a Swipe System: Your future self will thank you for that Instagram Saved folder.Analyze, Don't Copy: Find what works and adapt the structure, not the words.Find the full show notes at:  https://brandimowles.com/259FREE RESOURCE: Streamline Your Ad Manager WorkflowReady to stop winging it with client work and get organized without overwhelm?

After seven years of building a business from $0 to multiple seven figures, I've learned a lot and not just about marketing or funnels. I've learned what really sustains growth, what burns you out, and how to build something that actually fits your life.In this episode, I'm sharing the seven biggest lessons I've learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else's).Whether you're just getting started or wondering if you're still on the right path, this episode will give you clarity, encouragement, and a few reality checks I wish I'd had earlier.Topics Covered In This Episode:Define your version of success—or you'll chase someone else's and still feel empty.Your business should evolve as you evolve. If it no longer fits, adjust it.Simplicity scales. When in doubt, simplify.Consistency—not luck—is what drives long-term success.You don't need a team of 10. You need aligned support, clear goals, and space to growFind the full show notes at:  https://brandimowles.com/258Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE 10 LESSONS I LEARNED SCALING TO $1 MILLIONAdditional Resources:Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

So Your Client Wants to Pause… Here's What to Do How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner.Nothing shakes a freelancer's confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, and contract strategies. You'll learn how to stay calm, use your contract to protect boundaries, and reframe pauses as opportunities to reflect, reset, and rise.Topics Covered In This Episode:Stay Calm & Ask Quality Questions: Avoid worst-case assumptions—gather facts first.Contracts Are Your Shield: Always know if you have a pause clause; if not, add one.Cap Pause Time at 90 Days: Protect your income, pricing, and energy.Payments Continue During Pause: Keeps cash flow predictable and prevents scramble scenarios.Reframe Pauses as Opportunities: Use the downtime to refine, pitch, or simply recharge.Find the full show notes at:  https://brandimowles.com/257Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO USE 3 & 6 MONTH CONTRACTS TO RETAIN MORE CLIENTS & INCREASE YOUR REVENUEAdditional Resources:Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Your first impression isn't about how many credentials you list; it's about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine. You'll learn how to grab and keep your prospect's attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”Topics Covered In This Episode:Capture Full Attention: Require an intake form before calls and lead discovery conversations with a clear structure and thought-provoking questions.Lead with Unwavering Confidence: Eliminate qualifiers (“I hope,” “I'm new”) and speak as if success is non-negotiable. Practice pitching in front of a mirror until your energy matches your expertise.Make It About Them, Not You: Use “you” language, repeat their exact pain points, and paint a vivid picture of what life looks like after working with you, so they feel seen, heard, and excited.Stories Convert: Share concise client success anecdotes in their voice to build instant trust and social proof.First Impressions Stick: The second they feel heard, seen, and guided, you're already halfway to “yes.”Find the full show notes at:  https://brandimowles.com/256Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO MASTER YOUR DISCOVERY CALLSAdditional Resources: Episode 251 - LEARN HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTSReady to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let's break down what they really entail, who they work for, and when you're better off focusing elsewhere. In this episode, I walk you through the hidden fees (both in money and time), how pricing plays a crucial role, and three alternatives to consider if you're not quite ready for a full-on automated discovery-call machine.Topics Covered In This Episode:Book-a-Call Funnels Require Deep Pockets & System: Unless you're charging $3K–$5K+ per month, ad costs will eat your profits. Make sure you can onboard new clients seamlessly.Cold Traffic = More Discovery Calls, More No-Shows, & More Time Spent: If your sales process isn't “conversion-optimized,” you'll end up doing more calls that don't convert.You Need High-Quality Assets & Pre-Selling: Testimonials, case studies, and a strong nurture sequence are non-negotiable. Without those, cold ads turn into a leak where leads slip through.Evaluate Your Capacity Before You Scale: If you can't handle 5–10 new clients next month without breaking your fulfillment, hold off on the funnel. Overpromising leads to underdelivering.Three Alternatives to Generate High-Paying Clients Right Now: Paid speaking inside established communities, guest podcasting, and leveraging warm listFind the full show notes at:  https://brandimowles.com/255Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING Additional Resources:Episode 236 - LEARN THE 4 MARKETING MISTAKES THAT ARE COSTING YOU CLIENTS AND CASHReady to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you've ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.This week, I'm sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I'll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.Topics Covered In This Episode:The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.Set Strong Client Expectations: Clearly outline what the day will entail and what's needed from the client. Doing this can prevent both disappointment and scope creep.Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.Find the full show notes at:  https://brandimowles.com/254Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOUAdditional Resources:Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Running a business isn't always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we're often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I'm laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.Whether you're facing a dip in business, struggling with life transitions, or just wondering if it's possible to truly “have it all,” my experience offers not only support for others going through similar things but also a blueprint for rebuilding on your own terms.Topics Covered In This Episode:Setbacks are not the end: I share about experiencing a 50% revenue drop after having my second child, and how this did not signal failure but a chance to bounce back and realign my business and life.Structure your business around your life, not the other way around: I emphasize building a business that supports the kind of life you want to live, including time for family, personal health, and joy.Hard choices lead to better alignment: Making tough decisions, like shutting down my original membership program despite its community and revenue, allowed me to align my business with my values and reduce burnout.Invest in yourself, even when it's scary. Remember to embrace financial challenges and view them as growth opportunities.Support and community matter a lot: Being surrounded by people who are doing big things inspires and helps you get through challenging times.Small, boring actions beat flashy moves: There is no overnight success. The unsexy, repetitive actions create sustainable results.You can have both a thriving business and a fulfilling family life: My journey is proof that with clarity, boundaries, and aligned business models, you can be both an engaged parent and a successful entrepreneur.Find the full show notes at:  https://brandimowles.com/253Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW YOU CAN ENJOY SUMMER WITHOUT SACRIFICING YOUR BUSINESS GOALS WITH NICOLE CULVERAdditional Resources:

Running a business today can feel like you're trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It's easy to feel overwhelmed and disorganized. That's where Shawn Lemon comes in. He's the founder of The Digital Organizer, and he's here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly.Topics Covered In This Episode:The importance of communication, asset management, project/task management, and password organization and why they are essential components of business and life organization.Project vs. Task Management: Many people confuse projects with tasks. A project encompasses multiple tasks that need to be broken down to avoid overwhelm and to ensure completion.The importance of focusing on one key task per day (or up to three) to avoid distraction and ensure progress, especially important for those with ADHD.Keep email for communication, tasks in a project manager, and files in their designated storage system to prevent chaos.Use simple but effective systems to manage both life and business tasks. Consistency and routine can significantly help in staying organized.Using overly robust systems (like ClickUp) can lead to procrastination due to their complexity. Choose simpler tools like Asana to stay focused.Find the full show notes at:  https://brandimowles.com/252Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE BEST TOOLS FOR SIMPLIFYING YOUR BUSINESSAdditional Resources:Shawn is the founder of The Digital Organizer and has spent the last 17 years helping individuals and businesses get better at using their technology. A teacher at heart, Shawn believes the biggest reason people struggle with their tech is because of a lack of understanding of the tools, which isn't surprising because they're constantly changing as technology advances. When not helping businesses operate more efficiently, Shawn loves making pottery, riding motorcycles, and spending time with his wife, Madeline and their 2 year old son, Nico.Where to find Shawn:Shawn's Website: HEREFacebook: HEREInstagram: HERELinkedIn: HEREYouTube: HEREGrab Shawn's Freebie - HERE

Good communication is the key to any successful business. But let's be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I'm sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they're the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.Topics Covered In This Episode:Be clear in your messaging, so people understand what you do and how valuable it is to work with you. If your message isn't clear, you're unlikely to attract the right clients.Understand your audience - knowing the specific details about who you help allows you to craft a message that truly resonates with the right people.Instead of focusing on tasks, your messaging should communicate the transformation you provide. Clients are more interested in outcomes than processes.Developing and naming a unique method or approach will enhance how you communicate your value and can set you apart in the market.Once your message is clear, it should be consistently communicated across all platforms and interactions, becoming a guiding principle for content creation and client engagement.Avoid being vague, listing tactics instead of transformations, trying to appeal to everyone, and underselling your strategic abilities.Use my three-part formula for compelling messaging: identify who you help, what you help them achieve, and how you do it.Mastering your messaging can serve as an advanced strategy to attract higher-level clients without significantly restructuring your entire business.Find the full show notes at:  https://brandimowles.com/251Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING (THAT'S COSTING YOU CLIENTS)Additional Resources:

When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you're not alone! This week, I'm sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact for you too!Topics Covered In This Episode:If a client needs time to think after a discovery call, schedule a follow-up call within the next two days to maintain momentumThe follow-up call strategy can drastically improve your close rate and reduce the time between initial contact and signing the contract.This method weeds out those who aren't immediately serious about your service, allowing you to focus on potential clients who have more urgency and also positions you as an expert with a professional process, showcasing confidence in your service offerings.Keeping a structured approach reduces the feeling of being salesy, as it's more about assisting in the decision-making process. Don't forget to reiterate the client's goals to remind them of the reasons they wanted to work with you.By organizing follow-up calls rather than relying on emails, you're likely to get a quicker response, as emails tend to be neglected. It can help cut down instances of ghosting and give you more confidence during sales calls!The final step of getting a contract signed and an invoice paid during the follow-up call ensures there's no lingering wait, which helps secure the client's commitment.Find the full show notes at:  https://brandimowles.com/250Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO HOW TO HAVE A 15 MINUTE DISCOVERY CALL THAT CONVERTS LIKE CRAZYAdditional Resources:Are you ready to dig deeper into ways to optimize your sales calls and land higher-paying clients? CLICK HERE to apply to The Strategist Society today to see if you are the right fit and get one-on-one support, community access, and learn to scale your business.Ready to land more clients in less time? Unlock my FREE 10 STEPS TO A SUCCESSFUL DISCOVERY CALL GUIDE that can help you land more clients on discovery calls in less time >> DOWNLOAD IT HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

The world of online courses is bigger than ever, and it's easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn't live up to the hype, making them extra careful about what they buy next. Today, we'll go over how to find the best programs for you so you can feel confident about where you're spending your time and money and ensure they align with your specific goals.Topics Covered In This Episode:Set Proper Expectations: Define what you expect from a course, and consider if your goals align with what the course offers at your current business stage.Use a 5-Point Checklist: This helps you assess whether a course is right for you, based on factors like free content, low-ticket products, testimonials, creator experience, and available support.Valuable Free Content as an Indicator: The quality of free content can reflect the quality of paid content. Look for creators offering substantial value rather than just fluff.Importance of Low-Ticket Products: Testing a creator's style through low-cost products gives insight into their teaching effectiveness.Assessing Testimonials and Success Stories: Check for recent and varied success stories that align with the outcomes you're seeking.Evaluate the Creator's Experience and Testimonials: Learn from individuals actively practicing what they teach and who are immersed in current industry practices. Determine what type of support the course offers and whether it suits your personal learning needs.Learning from Disappointing Investments: If you've made a poor investment, don't be too hard on yourself. Try to salvage valuable takeaways and use them as learning experiences for future investments.Find the full show notes at:  https://brandimowles.com/249Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN 5 THINGS I DIDN'T DO AS A FREELANCER TO HIT $250K PER YEARAdditional Resources:Are you ready to have a 100K Year with only 5 clients per month?! Check out my brand new on-demand training >> CLICK HERE TO WATCH NOW Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client for only $37!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let's explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives.Topics Covered In This Episode:Raising rates can align your pricing with the value and results you deliver to your clients, particularly in ad management where value is easily quantifiable.Evaluating your existing client contracts is crucial before raising rates, focusing on how long they have been with you and the results they've achieved.Approaching price increases should involve a structured communication plan, possibly including a good, better, best pricing approach.Price increases should be viewed as a benefit to both the freelancer and the client, allowing for more focused service with fewer clients.Price anchoring is an effective strategy in communicating new rates, helping clients perceive the value difference.Facing pushback from clients requires standing firm on your value and being prepared with alternative options or downsells.Raising rates can prevent burnout for freelancers, aligning your client workload with your financial and business goals.Incremental rate increases or new contracts with existing clients are ways to achieve better financial stability without completely disrupting your current client relationships.Find the full show notes at:  https://brandimowles.com/248Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO PRICE YOUR AD MANAGEMENT SERVICESAdditional Resources:Are you ready to step into your Strategist Era?! Apply to our Strategist Society HERE, where you can have more personalized plans, one-on-one support in raising your rate with your current clients, and a close community of other business owners.DM me on Instagram @brandimowles and tell me how raising your rates is going OR tell me what's holding you back!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we'll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and finance.Topics Covered In This Episode:Meta's ad management has rapidly evolved in the past two months, specifically affecting health, religion, and finance accounts.Core setup issues occur at a domain level, impacting URL tracking and potentially blocking domain data from being sent.If your domain or client's domain is affected, core setups may restrict tracking parameters beyond standard URLs.New rules have made standard events blocked, hindering the tracking of conversions like leads and purchases, but custom events may serve as a workaround.Ad managers should observe new policies' developments, stay informed, and adjust their strategies accordingly.It's essential not to overreact to changes, as past experience with iOS 14 taught that workarounds always emerge.Find the full show notes at:  https://brandimowles.com/247Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO PLAN FORF THE EXPECTED IN YOUR BUSINESS AND LIFE (PART 1)Additional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 210: Ad Manager to Growth Consultant: Mapping Your Meta Ad Career PathFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.Topics Covered In This Episode:How to use DMs to build relationships and schedule more discovery calls without being spammy.The importance of a pre DM strategy, including identifying the type of clients you want to work with and ensuring they are present on Instagram.Why you should create a list of 100 potential clients to engage with, and make sure you are using hashtags and keywords to identify these accounts.Optimize your Instagram profile, including bio and content, to address the pain points and desires of your target audience.Interact with your identified potential clients' content genuinely before initiating a DM conversation and then use questions over statements in DMs to foster genuine conversation and not come off as spammy.Why posting consistently on Instagram can transform passive marketing to active relationship building.Follow-up is so important in turning initial conversations into scheduled calls, and why manual scheduling over using schedulers.Find the full show notes at:  https://brandimowles.com/246Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO FIND HIGH-PAYING CLIENTS IN YOUR OWN BACKYARDAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.Topics Covered In This Episode:Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town's size!Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.Local networking groups provide opportunities to build trust more quickly with potential clients.Facebook groups specific to your area can be gold mines for identifying local business opportunities.Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.Find the full show notes at:  https://brandimowles.com/245Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDERAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.Topics Covered In This Episode:Consistency and momentum are key to achieving results in marketing efforts.Different levels of the trust ladder determine the number of touchpoints required for landing clients.Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.Find the full show notes at:  https://brandimowles.com/244Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONKAdditional Resources:Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Check out some of our previous episodes to get started on landing consistent clients below!The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HEREFast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HEREStanding Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.Topics Covered In This Episode:Moms are multitasking masters, natural problem solvers, and excellent communicators - all important skills for the role of ad managerMoms are detail-oriented when it matters, which is important for managing and optimizing ad data.Adaptability and resilience are traits that help moms navigate changing ad platform strategies.Moms are empathetic and client-focused, which helps with strengthening relationships and building trust with clients.Budget and resource management skills are essential for maximizing ad spend and stretching resources effectively.Moms excel in both managing time effectively and creating goals, making them capable of running ad campaigns efficiently.How the desire for freedom and flexibility aligns with the potential career benefits of working as a freelance ad manager and creates a strong work and family life balance.Find the full show notes at:  https://brandimowles.com/243Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO TAKE A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DOAdditional Resources:Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.Episode with Taylor Infantino: HEREEpisode with Jamie Sampany-Kessie: HEREEpisode with Lindsay Wood: HERE Episode with Rachel Greeno: HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let's dive into how freelancers can effectively incorporate AI into their workflows to better their business.Topics Covered In This Episode:AI should be used to enhance, not replace, human work, particularly in creative and strategic roles where human intuition and expertise are invaluable.Verification and cross-checking of AI-generated information are crucial to maintaining accuracy and reliability, just as one would do with news or social media content.Freelancers and ad managers should embrace AI for productivity and growth, enhancing their skills and adopting roles such as strategists to remain competitive.The ethical use of AI in content creation and ownership is essential, with an emphasis on maintaining transparency and avoiding overreliance on AI for generating original content.While automation may replace certain jobs, upskilling and mastering communication can secure roles requiring human input and creativity.AI is useful in audience mining and identifying sales patterns, assisting marketers in refining target audiences and adapting strategies effectively.Despite AI's potential to enhance workflows, maintaining a human touch and ensuring originality remain fundamental to attracting and retaining audiences and clients.Find the full show notes at:  https://brandimowles.com/242Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT THE 3 SERVICES THAT WILL PAY BIG IN 2025Additional Resources:Are you ready to ditch the 9-5 and create a business where you can work from home offering a premium signature service that AI can't replace?? CLICK HERE to learn how.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we'll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what's ahead. Topics Covered In This Episode:Video content creation and strategy is most likely going to be in high demand due to the popularity of short-form video across platforms like Reels and YouTube Shorts.Funnel strategy and optimization is very important because it's an area where AI cannot fully replace human insight and creativity.Social media advertising, particularly on platforms like Facebook, Instagram, YouTube, and TikTok, is expected to be one of the highest-paying services as organic growth becomes more challenging.General virtual assistant (VA) services are projected to decline, as AI tools and global hiring for lower rates replace repetitive tasks VAs typically perform.Podcast production services are expected to see a decline due to advancements in AI and simplified processes with tools like Descript.Copywriting services may face challenges as clients increasingly use AI for basic copy needs and shift focus to optimization and strategy.The importance of including strategy and optimization within your services to maintain value and demand in the future market.Adding services like video content creation and strategy, funnel strategy and optimization, or social media advertising as add-ons can enhance a freelancer's or service provider's offerings.Find the full show notes at:  https://brandimowles.com/241Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO STRATEGICALLY USE VIDEO TO LAND MORE CLIENTS AND SCALE YOUR BUSINESSAdditional Resources:Are you ready to add social media advertising to your list of services you can offer? Get my free training HERE to see how you can step into the role of social media advertising and hit your goals for 2025!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think about goals.Topics Covered In This Episode:Maintaining excitement about goals throughout the year is crucial to keep making progress and not get disheartened when off-target.Treating your goals with the same commitment you would have for helping a child succeed in school can prevent early abandonment.Big yearly goals should act as a "north star" for decision-making, but the primary focus should be on smaller, actionable 90-day goals.Business growth is not linear; it often involves peaks and troughs, just like academic progress isn't always consistent.Rather than focusing on monthly revenue targets, focus on actionable tasks like discovery calls or outreach activities.Understanding your key metrics and conversion rates will help set realistic monthly targets and increase the predictability of income.Monitoring progress with quarterly reviews can help identify gaps and prompt creative problem-solving.Enlisting help from coaches or utilizing different strategies can help achieve educational and professional goals more effectively, like the Strategist Society.Find the full show notes at:  https://brandimowles.com/240Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT RAISING YOUR PRICES FOR MASSIVE GROWTHAdditional Resources:Are you looking for 1:1 support to hit your 2025 goals? CLICK HERE to apply for the Strategist Society, where we can create a custom 90-day plan for your business growth.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let's explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and personal life.Topics Covered In This Episode:Practicing gratitude can be a powerful business strategy that can improve effectiveness, client relationships, and decision-making.A 5-minute daily gratitude practice can significantly enhance health and overall well-being, making it more impactful than other daily routines like exercise or marketing efforts.How tools like a celebration journal to note business wins and things you're grateful for, can highlight the importance of acknowledging small achievements.Gratitude can decrease stress and improve mental health, leading to better sleep, reduced depression, and improved cardiovascular health.Expressing gratitude can enhance your personal and business life by fostering happiness and improving relationships.Implementing gratitude within business can involve simple actions like sending thank you cards to clients and friends to promote positivity.Despite challenges, maintaining a gratitude mindset is crucial for handling business challenges and can also help with personal growth and resilience.The importance of demonstrating gratitude for the opportunities and choices created by my freelancing journey and business choices.Find the full show notes at:  https://brandimowles.com/239Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO CREATE THE LIFE YOU WANT - THE STORY BEHIND OUR BIG MOVE AND NEW BEGINNINGSAdditional Resources:Grab my FREE webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience by mastering the 3 elements for a successful freelance meta ad management business  - CLICK HEREThe Five Minute Journal: Original Daily Gratitude Journal (not affiliated) - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor's journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.Taylor has a background in ad strategy and management, and took a leap in a new journey by enrolling in Conversions for Clients, our step-by-step program that not only shows you exactly how to create high-converting Facebook and Instagram ads but also how to create a wow-worthy experience for clients. She found value in the program due to its detailed resources, including bonuses, templates, and ongoing updates that help ad managers at all points of their journey.Topics Covered In This Episode:Why starting with client acquisition using direct outreach and networking, particularly through Facebook groups, is important as an initial focus for scaling a business.The importance of overcoming personal self-doubt and how persistence is a key element for success.How to use effective and simple marketing, like Facebook groups, where freelancers see success consistently when used strategically.Managing a full-time job, parenting, and starting a business is feasible with structured daily activities and effective time management.The significance of community support and having a focused strategy is reinforced as central to Taylor's success.Embracing failure as a necessary step towards growth is a critical mindset shift that supports long-term goals.Dedicating regular time each day to marketing activities ensures a steady client pipeline and supports sustainable business growth.Being dedicated to continuing to learn and proactively joining programs to strengthen your business.Find the full show notes at:  https://brandimowles.com/238Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW MAGGIE, A BRAND STRATEGIST, WENT FROM $3,000 TO $7,300 A MONTH IN LESS THAN 30 DAYS BY ELIMINATING THE NOISEFrom Laid Off to 5-Figure Months as an OBM with Corinne Blagg -  LISTEN HERETurning Messy Action into Success: How Jamie Launched a Thriving Ad Management Business - LISTEN HEREAdditional Resources:Need help landing your first or next client? CLICK HERE for my step-by-step process to stand out in your marketing and find your next high-paying client for only $37.Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience.  - CLICK HEREConversions for Clients -  CLICK HEREFollow Taylor on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: 

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it's important to remember that managing your time strategically is key. Today, we'll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.Topics Covered In This Episode:Set clear, realistic expectations for your goals, taking into account your available time and energy.Prioritize active marketing to consistently attract new clients to sustain and grow your business.Strengthen time management skills through batching tasks to minimize context switching and increase productivity and incorporate visual timers to be efficient.Automate your onboarding process to save time and streamline client management.Implement a project management system to keep track of tasks and responsibilities efficiently.Prioritize self-care to maintain energy and productivity over the long term.Conduct regular time audits to identify where time is being spent and find opportunities for improvement.Focus on offering premium-priced services to make the most of the time you have and reduce the number of clients needed to meet financial goals. One option is ad management!Find the full show notes at:  https://brandimowles.com/237Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT PASSIVE VS. ACTIVE MARKETING: HOW & WHERE TO MARKET YOUR SERVICES TO LAND A NEW CLIENT IN 30 DAYSAdditional Resources:Are you looking to make more while working less? Register for my free webinar HERE to learn how to have a 100K year with only 5 clients per month, regardless of ad management experience. A Look Inside My Calendar: A Behind-the-Scenes Look at My Weekly Workflow - CLICK HERE The Project Management Pivot: Why We Moved Away From ClickUp - CLICK HEREHoneyBook in a Hurry - CLICK HEREWow Factor Onboarding Workshop - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.Topics Covered In This Episode:Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.Find the full show notes at:  https://brandimowles.com/236Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ABOUT THE POWER OF NICHING DOWN: FROM GENERALIST TO SPECIALISTAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money.  Topics Covered In This Episode:The value of time over money and the importance of being intentional with how time is spent.My current schedule accommodates my roles as a homeschooling mom and business owner, highlighting the need for schedule adaptability as life changes.Mastering your calendar can lead to more freedom, flexibility, and less stress, and requires learning to say "no" to unnecessary commitments.Why I don't use time blocking in my schedule, but I encourage batching days and finding a "magic time" for peak productivity, which for me is between 9:30 AM and 12 PM.The importance of being clear on goals and priorities helps manage schedule commitments effectively.Establishing systems, like creating social media content, can streamline processes and free up time.Join support through our programs, such as "Conversions for Clients" and "Strategist Society," to help optimize your schedule and gain more time for personal time.Find the full show notes at:  https://brandimowles.com/235Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN MORE ABOUT MANAGING TIME: CONTEXT SWITCHING AND PRODUCTIVITYCLICK HERE FOR A BEHIND THE SCENES OF MY WORK WEEK: FINDING THE RIGHT SCHEDULE FOR YOUCLICK HERE TO LEARN HOW TO CREATE 52 WEEKS OF CONTENT IN LESS THAN 90 MINUTESAdditional Resources:Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that's me," then make sure you register for my free LIVE bootcamp that is happening now >> CLICK HERE!Looking for direct support on optimizing your schedule and other helpful strategies to implement in your ad management business? CLICK HERE to join other entrepreneurs and learn more about Conversions for Clients.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client's comfort.Topics Covered In This Episode:Decision Fatigue: Understand that decision fatigue is real and affects your clients, making it harder for them to make quick decisions.Fast Action Bonus: Implement a 48 to 72-hour signing bonus to motivate clients to make quicker decisions without feeling pressured.Proposal Deadlines: Always include a deadline (e.g., 7 days) on your proposals to create a sense of urgency, but also protect your pricing.Sales Mindset: Utilize a sales mindset to help clients make quicker decisions by providing incentives like fast action bonuses.Follow-Up Strategy: Use the fast action bonus as a reason to follow up with potential clients, making follow-up feel natural rather than bothersome.Simplicity in Bonuses: Offer bonuses that are easy to implement and don't add extra work for you (e.g., ad audits or graphic templates you already use).Client Interaction: Offer the fast action bonus only to clients who say they need more time, ensuring it's an extra incentive rather than a default offering.Find the full show notes at:  https://brandimowles.com/234Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN CRYSTAL'S JOURNEY TO FINDING AND LANDING HER DREAM CLIENTSAdditional Resources:Are you looking to make more while working less? Register for my free webinar to learn how to have a 100K year with only 5 clients per month - CLICK HERE!Ready to use this strategy and see an increase in your conversions? DM me on Instagram @brandimowles to tell me your fast-action bonus in your business!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we deep dive into Crystal's story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success.Topics Covered In This Episode:Business Reinvention: Crystal's strategy of reinvesting her earnings back into her business initially, believing in long-term growth over short-term gains.Betting on Yourself: Both Crystal and I highlight the importance of self-belief and trusting gut feelings in making business decisions.Strategic Patience and Pricing: Understanding the strategic value of fast action bonuses and proactive communication rather than hastily lowering prices.Handling Challenges: Crystal shares her journey overcoming financial uncertainties and balancing personal milestones with professional growth.Specialization and Niche Focus: The significance Crystal found in specializing in ads management over general virtual assistant tasks for escaping the overwhelm and achieving business focus.Community and Support: The vital role of community, mentorship, and continuous learning in Crystal's business success and overcoming imposter syndrome.Mindset and Persistence: The critical role of mindset shifts, persistence, and continuously betting on oneself to overcome challenges and achieve success.Creative Marketing Tactics: Crystal highlights the success of employing new marketing strategies and methods to attract aligned clients after pivotal business decisions.Find the full show notes at:  https://brandimowles.com/233Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET: 5 PITCHING STRATEGIES TO LAND YOUR DREAM CLIENTAdditional Resources:Have you ever considered running Facebook and Instagram ads as a service? Or do you already, but want to land more high-quality clients? If the answer is, "Yes, that's me," then make sure you register now for my free LIVE bootcamp >> CLICK HERE!Crystal's Information:Website - CLICK HEREInstagram - CLICK HERELinkedIn - CLICK HERELink to Crystals Freebie --> HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way.Topics Covered In This Episode:1. Overcoming Fear: Lindsay emphasizes the importance of overcoming initial fears and taking action to achieve business success.2. Flexibility in Business: Both myself and Lindsay highlight the importance of customizing your business to fit your personal and family needs, emphasizing work-life balance.3. Value of Community Support: Being part of the Strategist Society provided Lindsay with valuable mentorship, support, and quick communication, contributing significantly to her success.4. Initial Struggles Are Normal: It's common to face challenges initially, as Lindsay did, but persistence can lead to significant improvements over time.5. Client Acquisition Through Personal Connections: Lindsay landed her first client through a family friend, demonstrating the importance of leveraging existing relationships.6. Mindset Shifts: It's crucial to acknowledge success often comes from a shift in mindset, seeing opportunities where others may see limitations.7. Effective Time Management: Lindsay uses timers and automation to manage her tasks efficiently, ensuring productivity without overextending work hours.8. Perseverance and Investment: Investing in the right programs (like Conversions for Clients and Strategist Society) and persevering through challenges are crucial for achieving business goals and growth.Find the full show notes at:  https://brandimowles.com/232Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO CHOOSE THE RIGHT AD CLIENTS FOR YOU: BRICK AND MORTAR VS. ONLINE ENTREPRENEURSAdditional Resources:Are you ready to start and grow an ad management business without burnout or overwhelm? Check out my new on-demand training here >> CLICK HERE TO WATCH NOW Looking for a mentorship to excel your business to the next level? DM me “STRATEGIST” on Instagram @brandimowles Lindsay's Information:Website - CLICK HERE Facebook - CLICK HEREInstagram - CLICK HERELinkedIn - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let's break down Jamie's journey as a business owner and discuss her experience. It's our hope to guide other aspiring ad managers and entrepreneurs on their own path to success and do the dang thing.Topics Covered In This Episode:1. Regardless of having no prior experience in marketing or running ads, Jamie started her ad management business and learned along the way.2. Jamie leveraged her previous experience as a stay-at-home mom, recognizing the skills she developed as a project manager in her household and how they align with her business.3. The need for service-based businesses to charge what they're worth, leveraging their expertise and the value they provide to their clients.4. How Jamie started charging $1,000 per month from her first client and confidently increased her rates to $1,500 and then $1,500 for her subsequent clients - showing the importance of raising prices as business and expertise develop.5. The support and resources from the Conversions for Clients program and the community played a significant role in Jamie's ability to take action and succeed in her business.6. The importance of a mindset shift needed for stay-at-home parents to recognize their project management skills and apply them to starting and growing a business.7. Jamie showcased the power of referrals, landing her second client through a recommendation and successfully charging a higher rate due to the immediate need and value she provided.Find the full show notes at:  https://brandimowles.com/231Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN HOW TO RAISE YOUR PRICES FOR MASSIVE GROWTH Additional Resources:Are you looking for a mentor program to help navigate your ad management business and gain support like Jamie? Turn messy action into success and join Conversions for Clients HERE.Follow Jamie on Instagram - CLICK HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany