Podcasts about conversational copywriting

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn What is C-Com? How to make write copy feel like a conversation How do we deal with the first sale and last sale issue as Amazon sellers Adding extra value through buying journey What else do people need at that point on a first sale How people resonate with Paul and story of business Copywriting and Conversational copy The “embedded commands” and why are they so powerful in marketing? How to write a copy Process - Getting Marketing Dialled in to the audience  

Paul Ace is the CEO at Amplify C-Com. They help high ticket online course creators make an extra $50k or more in less than 30 days without ads, sales calls or webinars. Paul has been popularizing the term C-Com (Conversational Commerce) over the last 3 years. His team have neatly tied together human psychology and automation to create something that leads to more profits in the customer's pocket. He has worked with the likes of John Lee Dumas, Pete Vargas, Ray Higdon, Gabe Schillinger, Stephen & Chelsey Diaz and more What you'll learn What is C-Com? How to make write copy feel like a conversation How do we deal with the first sale and last sale issue as Amazon sellers Adding extra value through buying journey What else do people need at that point on a first sale How people resonate with Paul and story of business Copywriting and Conversational copy The “embedded commands” and why are they so powerful in marketing? How to write a copy Process - Getting Marketing Dialled in to the audience  

Conversational copywriting is the future of selling online. If you are interested in discovering more about this, you can visit https://conversationalcopywriting.com/ Please contact Sheila Koester at sdkoester@verizon.com or at koesterkeywords@gmail.com if you are seeking copywriting help. Please visit koesterkeywords.com for more information.

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In Episode 5, you learned WHY conversational copy is essential. Now let's move on to HOW you do it with specific tips you can implement today! The post Conversational Copywriting Part Two appeared first on Tina Lorenz Podcast.

Now more than ever, you need to get REAL with your clients. And that means,getting way more conversational in all of the copywriting for your marketing. It'snot that hard to do…in fact, you may find it much easier! Let's talk about it. The post Conversational Copywriting Part One appeared first on Tina Lorenz Podcast.

Welke invloed hebben microcopy en conversational copywriting op de teksten die je schrijft? En is een digitale handtekening even goed als een ‘natte' handtekening? In de tiende aflevering van de podcast In Opname verwelkomt Dieter Van Esch twee collega-experts van Intracto, Nicki Sannen en Laura Debruyne.

In this episode, I talk with Nick Usborne of Conversational Copywriting. We have a great conversation! Nick stresses the importance of honesty and transparency in your marketing. If you are looking to boost your sales you will want to hear this. I also, talk a bit about the challenge 2020 has been for all. This year has been a tough one economically for most. However, it is in times like these that we have to find perspective. When things are hard it can be so easy to only see where you wanted to be. Instead, I challenge you to look at how far you have come. Finding perspective is what will help you stay motivated to keep going. You don't want to miss this episode!Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and training sessions for many companies, including Yahoo!, Intuit, Walt Disney Attractions, John Deere, National Cancer Institute, and the Information Technology Media Advisory Council. Bestselling author Seth Godin called Nick, “an astute, insightful and original mind.” Listen & Learn: The 7 steps to developing a conversational voice in your writing. How to engage your customers on an emotional level with your copywriting. Why people are turned off by gobbledygook, sales pitches, and false friendliness. The value of “people first” writing. Writing should be about the reader, not about the company. Why it’s important to listen for emotional drivers. Powerful marketing copy that’s people first. Call Lori Jones today to learn more. 303-678-7102  

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How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.

I'm so excited to have Nick Usborne on the podcast today! If you want AN EXPERT at #copywriting ... it's Nick. Listen well to this podcast to get some great tips about writing for websites, emails and #socialmedia! Check out his site: ConversationalCopywriting.com Looking for tips and ideas for your business social media? Stop by our blog at eJenn Solutions here:  https://ejennsolutions.com/blog/  

In this episode, Jordan speaks with Alyssa from Max and Moose about the importance of having an incredible product and why you should never stop trying to improve.They also talk about why conversational copywriting works so well in winning over your audience's attention and why having a vision is critical to your business.Find out more about Alyssa and Max and Moose here:https://maxandmoose.com/https://www.instagram.com/max_and_moose/Listen to our previous interview with Dan Hauber of Wright Bedding here:https://podcasts.apple.com/ca/podcast/ep-25-scaling-up-by-carving-out-your-own-niche-dan/id1480733021?i=1000458216287Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable Ecommerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprintHave an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands.  Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers. Some of the highlights of the show include: What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk  Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language  Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff Corporate copywriting is defensive, while conversational copy is disarming Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy   Links: Nick Usborne Nick Usborne’s Conversational Copywriting Blog Nick Usborne's special offer for AMP listeners David Ogilvy Avengers: Endgame CoSchedule Transforms Modern Marketing Email your suggestions for topics and guests for future AMP episodes.  

There are different types of copywriting for different purposes. An expert in copywriting and web writing, Nick Usborne (UZ-born) has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

There are different types of copywriting for different purposes. An expert in copywriting and web writing, Nick Usborne (UZ-born) has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to […]

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is in the Copy That Pops house... Free Guide to conversational copywriting below too!   A Few Highlights from This Podcast:   - Nick grew up in England (now lives in Canada) - Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50 - How Nick got a job writing copy for an ad agency without education or experience. - How do we write for mobile? - What can we learn from print ad copy, direct response marketing, and writing for the web tips? - Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too) - Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important. - How can we find what our audience is actually saying so that we can write better copy? - What is mirroring in writing? Can you give an example of how we can do it?       - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss        - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips   - FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos       - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.       - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.       - Go here: https://conversationalcopywriting.com/pops   Nick's Books:      - Net Words: Creating High-Impact Online Copy       - Popcorn Content: The craft of writing short-form content for social media       - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites   Our Guest  Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.   He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.   Learn More Here: https://conversationalcopywriting.com/nick-usborne-copywriter     Great Quotes   “I use words to design a page." - Nick Usborne "I write the first few sentences really, really short." - Nick Usborne "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne "Don't hit me with a 5-line paragraph." - Nick Usborne "Writing for the web is different." - Nick Usborne "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne "The web is the ultimate direct response medium." - Nick Usborne "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne "Everything important in our life depends on conversation." - Nick Usborne "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne "The best way to improve your writing is to cut stuff." - Nick Usborne "All the big names on my resume, that all came from the book." - Nick Usborne "In terms of a credibility builder, [a book] is amazing." - Nick Usborne   Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List     Learn More About Laura & Copy That Pops Podcast full shownotes for this episode on Conversational Copywriting Main Copy That Pops website

At the heart of any successful small business is a creative human being.And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers.And yet, when it comes to writing copy or content, we often stiffen up. Being an authentic human being should be the most natural thing ever -- so why does it often feel so unnatural when we try?Plus, authenticity is determined by the audience, not by whatever pops in your head to say. And that means that communicating in a relatable way takes a lot of listening, and then mirroring back to your audience the language that they prefer.In this episode, we’re joined by copywriter Nick Usborne, who specializes in “conversational copy.” Tune in to hear some of Nick’s favorite methods for creating engaging messages that catch and hold attention, while inching people ever closer to doing business with you.Here is the link Nick mentions during the episode: https://conversationalcopywriting.com/unemployable/To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/conversational-copywriting***Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank. To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That's just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick's free guide and videos. Nick and I will both be speaking again at AWAI's Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor. 

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web.    He attributes his success to “conversational copywriting,”.   In today's conversation, we talk about, why is conversational copywriting the future of not just copywriting in general, but also for all interactions online? How do we write to engage with our customers and clients? Because if you can engage the readers, and if you write copy that gets responses, that gets people replying, sharing, and taking action, that's the purpose of copywriting right?!   You are probably implementing this idea of conversational copywriting into your email sequences, your social media strategy or your sales page strategy, even if you don't know it. I think the most effective operators are already writing this way and the chances are that your favorite newsletter or something like that, is written in a very conversational style.   In this broadcast, Nick and I talk about:   Nick's entry about entering the world of copywriting What differs conversational copywriting from ''standard'' one What types of engagement are available to use with your clients How to sell with conversational copywriting Why selling through conversation in a better way to do it How to choose the right platform for better engagement with your audience Ways to encourage dialogue with your audience Is storytelling fits into this type of copywriting   How to Connect with Nick: conversationalcopywriting.com/trenches/ Nick on Twitter Nick on Linkedin    Get the Latest Broadcasts of In The Trenches   Subscribe to In The Trenches on iTunes   How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

If you're a Business Coach, Consultant, Freelancer, Solopreneur, Small Business Owner or anyone else in a "high trust," relationship-based business, you need to hear what Nick Usborne has to say. Nick's unique style of "Conversational Copywriting" has helped him land work for clients including Disney, Apple, Chrysler, Citibank, The New York Times, The U.S. Navy and countless others. On this episode of Nemo Radio, Nick shares the secrets behind how "high trust" business professionals like Business Coaches, Consultants, Freelancers, Solopreneurs, Authors, Speakers and Small Business Owners can create compelling, conversational copy that converts. EPISODE BONUS Take a deep dive into Nick's "Conversational Copywriting" method on a special series of free, live webinars with Nick and John Nemo! REGISTER NOW: https://linkedinriches.com/nick

Nick Usborne is a renowned in the copywriting industry. He started out as a copywriter back in 1979 because he needed a decent-paying job that didn't require any qualifications. In 1995, he wrote his first website, and the rest is history. By 1998, Nick was teaching companies and organizations how to write better websites. And so began his journey where he now offers corporate training materials, courses, and programs for freelance writers and copywriters. During his illustrious career, Nick has worked with many leading worldwide companies, to include: Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and the U.S. Navy. What you'll learn about in this episode: How Nick got into the field of conversational copywriting and turned it into a lifelong career How technology has changed copywriting over the 40 years of Nick's experience in the industry Why companies need to abandon a “command and control” mindset for advertising and embrace interaction with their customers How Nick defines conversational copywriting, and why it's important for business professionals Why perfect grammar can sometimes be an obstacle to having an authentic “conversational” voice Why Nick greatly enjoys copywriting, and why he finds a deeper meaning within the outcome of his work What advice Nick has to offer for people interested in a potential career in copywriting Why every page of your website should have a clear purpose, and why you should always assume it's being viewed from a smartphone Why social media channels like Google, Facebook, and Twitter have lost many of their conversational elements to automation How to contact Nick Usborne, and Additional Resources: Website: www.conversationalcopywriting.com Email: nick@conversationalcopywriting.com Nick's Free Offers: www.conversationalcopywriting.com/potential Ann Handley's Website: www.annhandley.com

How familiar are you with conversational copywriting? Do you struggle to write in your own authentic voice? What if imperfection was the key to... The post Nick Usborne Will Teach You Conversational Copywriting | PoP 343 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content. Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising. All this and more on this episode of EDGE of the Web!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Nick Usborne (https://nickusborne.com/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A copywriter of ...

Did you know that our brain responds differently to different messages? If you don't want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.   Tune in to learn: What conversational copywriting is The super easy way to know if you've written it or missed the mark How our brain responds to different sales messages Uncovering the language of our readers How to persuade clients that it's the right tone for their brand Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Greg from Portland for a 5-star review.   About Nick Who is Nick Usborne? Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world's biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”. Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He's able to find substance when others see just fluff, and can cut right to the core of the issue.” Connect with Nick Conversational Copywriting website Nick on LinkedIn Nick on Twitter The Coffee Detective Useful Links: Conversational copywriting resources for listeners Conversational Intelligence - Judith E. Glaser  

Why conversations make more money than pitches.   Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting […] The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.

Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:Why it's important to write in a human way and try to be genuine and engagingWhy marketing automation is great, but shouldn't imitate conversational languageWhy website aren’t just containers for wordsIf females make better copywriters than menWhy the web is an interactive medium - so you need to talk their languageWhy you should give/listen first and why loaves will come backPlus Nick provides his top tip/key takeaway for our audience. If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.  See acast.com/privacy for privacy and opt-out information.

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Resources Nick's Conversational Copywriting Goodie Bag (including 5 Quick & Easy Ways to Make Your Writing More Conversational) Nick Usborne (blog) Conversational Copywriting (official site) Popcorn Content: The craft of writing short-form content for social media (book)  

Nick Usborne has written copy for clients including Citibank, Apple, Chrysler, TV Guide, Diners Club International, The New York Times, WebEx, the U.S. Navy and many others. On this episode of Nemo Radio, Nick shares some of his favorite tips on how anyone can create copy that converts! EPISODE LINKS Get started with some of Nick's free training resources here: https://conversationalcopywriting.com/nemo/

On September 12, I read an article on Copyblogger that blew me away — to the point where, immediately after finishing it, I hopped into our general slack channel and shared it with the company. It was “How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales” by Nick Usborne of Conversational Copywriting.com.    He talks about why copywriters need to care about “neuromarketing" and how copywriting that appeals to the emotions of your audience can easily backfire, if you tap into the wrong emotions.

Don’t be a marketing scumbag! Conversational copywriting for course creators with Nick Usborne in this episode of LMScast with Chris Badgett of LifterLMS. Chris and Nick dive into the fundamentals of what copywriting is and how you can produce great copy for any product or service you sell. On a basic level copywriting is writing words that in some way contribute to making a sale. Copywriting can be print ads, blog posts, a website homepage, a sales email, or anything used to shift people’s perception. Nick has 38 years of experience as a copywriter, and he has worked with several … Don’t Be A Marketing Scumbag! Conversational Copywriting for Course Creators with Nick Usborne Read More » The post Don’t Be A Marketing Scumbag! Conversational Copywriting for Course Creators with Nick Usborne appeared first on LMScast - LifterLMS Podcast.

I recently had Joanna Wiebe on the show to talk about . And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others. So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.” It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses. In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.

In this episode Steve Slaunwhite discusses conversational copywriting — what it is, when you should use it, and where does it work best. Plus, he explains when the conversational style isn't best.