Secrets To Scaling Online

Send us a text

Send us a textMeta's algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they're taking to unlock the next wave of growth.Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.Key Takeaways:You're not scaling if your daily frequency > 1.15Custom conversions can retrain your pixel without losing historical dataSegmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changerTop-of-funnel campaigns need diversity in touchpoints, not just reachTimestamps00:00 – Intro & The Facebook Ads Ceiling Problem00:45 – RV SnapPad Origin & Premium Market Entry02:53 – Problem: Saturated Audience on Meta04:17 – Annual Ad Spend & Audience Reach Limits07:00 – Frequency as a Scaling Signal (Charlie T Hack)09:00 – Fix: Flex Ads + Advantage+ Campaigns10:22 – Audience Saturation Diagnosis via Frequency14:00 – The 25+ Touchpoint Rule for Conversion15:45 – Custom Conversions for Persona Segmentation18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.19:59 – Keep Winning Ads Running + Add New OnesGuest info:Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/ Kent Wilson(COO) of RV SnapPad— Revolutionized the RV accessory market with its innovative permanent jack pads.— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

Send us a textSelena Gomez's latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez's SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

Send us a textStill just using ChatGPT for copy and a few product images?You're 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I'm joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.Time Stamps:00:01 – 03:00 → Intro & founder backstory04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch06:00 – 08:00 → Jordan's story: 20% LTV lift from personalized videos17:25 – 25:00 → What is Optimizr and how it improves email campaigns19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical28:00 – 30:00 → Shift from attributed to incremental revenue31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale35:00 – 36:30 → Secret to scaling: Great product + clear ROIWhat you'll learn: – The best AI tools for e-commerce right now (and what to avoid) – Real examples of how AI is used in e-commerce businesses for 3–5x engagement – Why sender identity is the secret weapon in your email performance – The death of “attributed revenue” — and what incremental revenue actually means – How to scale human connection with AI… without losing trustConnect with Debarshi: LinkedIn: linkedin.com/in/debarshi-chaudhuri Website: https://www.trymaverick.com/optimizer Email: debarshi@themavericklab.comIf you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn't the creator. It's your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You've run influencer campaigns and saw little-to-no returnYou're still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you'll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners

Send us a textIf your TikTok Shop ads aren't converting, it's probably not your product.It's your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.

Send us a textYou're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing.In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators.This isn't just about sales volume. It's about contribution margin—the number that actually keeps the lights on.If you're on TikTok Shop or planning to scale, you can't afford to miss this one.

Send us a textYou don't need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here's the truth: if you're struggling on TikTok, it's probably not your product. It's the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what's working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU'LL LEARN: – Why TikTok doesn't care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that's me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textIf I were starting a DTC fashion brand in 2025, this is not the path I'd take.But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.And here's the wild part...They've scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on MetaIn this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world's largest standalone modest fashion brand.We go deep on:Why focusing on warm audiences is Veiled's unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MERHow they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrongWhat most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broadThis episode isn't just about niche marketing—it's a masterclass in disciplined growth strategy.If you're an apparel brand trying to crack profitable scale...If you've ever wondered if Meta is still worth it...If TikTok isn't working for you...

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you're tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today's fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what's actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe's top brands rethink how they measure and optimize campaigns in a post-cookie world.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textLet's face it — most products are boring.And if that's true for your brand… you might be sitting on a goldmine.Because right now, TikTok Shop isn't favoring the flashiest brands.It's favoring the relatable ones.In this episode, I break down how we've taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok.If your content isn't working, it's probably not your product's fault.It's your angles.It's your storytelling.It's your lack of emotional contrast.I'll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.”This is your TikTok Shop blueprint — especially if your product isn't "sexy.”Inside this episode:Why “boring” is the biggest opportunity right now3 viral storytelling formats we use (with breakdowns)Real TikTok Shop product wins from Kalodata4 overlooked factors that drive conversions way more than product featuresAnd what to do if your content's flopping right nowGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textI've built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I'm now using to build my next big thing—and I'm bringing you along for the ride.In this episode, I'm walking you through the early days of a new supplement brand I've partnered on. From $26K in month one to projecting $51K this month on Amazon, we're just getting started.And here's the thing...Most people only show you what worked after the fact.I'm going to show you everything as it happens. The good. The bad. The break-evens. Every lever we pull and every decision we make.If you've ever wanted to build a brand alongside someone who's done it before, this is it.What You'll Learn in This Episode:Why we launched on Amazon first (and what's next)The early numbers: Revenue, profit margins, ad spend breakdownsHow we're planning to scale past break-evenWhy I'm more excited about this brand than any I've built beforeThe mindset shift that happens when you're building again, but smarterGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

Send us a textIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.What You'll Learn in This Episode:Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incrementality and why last-click attribution is misleadingThe common misconceptions brands have about YouTube adsReal-life case studies of brands scaling profitably on YouTubeA step-by-step breakdown of how to test, optimize, and scale YouTube campaignsWho is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers. With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.He's worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies. As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.Connect with Brett: 

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textTikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you're just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop.Key Takeaways:Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop.Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs.The best affiliates aren't influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions.Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour—stay on live longer than you think.Combine all four strategies for maximum growth – Don't rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textThe 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S., your costs just skyrocketed overnight. But instead of panicking, let's focus on solutions.In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen.The new tariffs are a massive challenge for e-commerce brands, but instead of focusing on why they happened, let's talk about what to do next.Jordan dives into:How to adjust pricing without losing customersThe best fulfillment workarounds to avoid tariff hikesHow to reposition your brand to stay competitive in the U.S.Why you should consider expanding to new international marketsStep-by-step strategies to survive and thrive despite the tariffsKey Takeaways & Next StepsRaise prices strategically—consider splitting the tariff cost with customers.Explore fulfillment options—setting up a U.S.-based warehouse or 3PL could save you.Expand beyond the U.S.—consider Europe, Australia, or Asia for growth.Adjust marketing & messaging—double down on brand loyalty & premium positioning.Look into tariff-exempt strategies—some goods/categories might have workarounds.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textTikTok Shop isn't just another e-commerce trend—it's a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram's organic reach in its prime, TikTok Shop is that next big opportunity.Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives—but this window won't last forever.In today's episode, Jordan breaks down:Why TikTok Shop is exploding and how brands are winning bigHow to leverage free viral traffic for sales (without ads)Why one-click checkout is driving insane conversion ratesHow to use creators and affiliates to sell for youWhy TikTok is literally handing out free money to brands right nowHow live shopping is turning into a revenue gold mineThe one viral post that can change everythingBy the end of this episode, you'll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it's too late.Key Takeaways:TikTok Shop is in land grab mode—the brands that move first will dominate.You don't need a huge following to sell—TikTok's algorithm does the work for you.One-click checkout = higher conversions, more impulse purchases.Creators sell for you—only pay when they drive real sales.TikTok is literally handing out money to brands in 2025—take advantage before it's too late.Live shopping is the next big revenue driver—brands are making six figures an hour.One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textMaking your first sale on TikTok Shop doesn't have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer.Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers.Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions.  Leverage TikTok's affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best.Links:TikTok Shop Elite Mastermind: Join hereSocial Commerce Club: Learn moreFollow Jordan on Twitter: @JordanWestSubscribe on YouTube: Jordan WestGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

Send us a textBuckle up because today's episode is packed with gold. I've got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we're breaking it all down.We're talking about what's working right now in e-commerce, what's straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple's privacy changes are shaking things up, why email marketing isn't dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we're also tackling that big debate—should you ever remove subscribers from your email list? Let's go.Key Topics:How e-commerce marketing has evolved over the past decadeWhy OmniSend is the go-to alternative to those overpriced enterprise platformsIs email marketing actually dead? (Spoiler: Nope.)How Apple's privacy updates are changing the game for online brandsThe real way to keep your email list clean and engagedWhy AI isn't replacing humans in marketing anytime soonBuilding a customer-funded business and keeping your brand agileWho is Rytis Lauris?Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers.Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/Visit OmniSend: https://www.omnisend.com/Key Takeaways:Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers.Sunsetting subscribers too soon is a mistake. Engagement isn't just about open rates—clicks matter more.AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out.Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins.Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodca

Send us a textEver wonder what it takes to scale a brand from $3.5M to nine figures? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods, to break down exactly how they did it—without relying on overcomplicated marketing tactics.MacCoy started at Portland Leather Goods seven years ago, back when they were just a small Etsy shop. Fast forward to today, and they're the largest leather bag manufacturer in North America. We dive into:The wild Craigslist job interview that landed him the roleHow COVID-19 forced them to pivot—and ended up accelerating growthThe single biggest driver of their success (hint: it's not ads)Why discounting isn't the enemy—and how they do it strategicallyThe future of e-commerce in 2025 (and why great products win every time) Meet MacCoy MerkleyCMO of Portland Leather GoodsFormer wedding photographer who landed a marketing job through CraigslistHelped scale Portland Leather Goods from $3.5M to over $100M+ in revenueA big believer in great products > marketing hacksLinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815bTwitter: https://x.com/MacCoyMerkley Key Takeaways from the Episode: 1. How MacCoy Landed a Marketing Job With No ResumeAnswered a Craigslist ad for a “Digital Media Specialist” role2. Scaling from Etsy to Direct-to-Consumer (DTC)Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage3. How COVID Forced a Business Pivot (That Led to Explosive Growth)COVID-19 shut down their in-house production—forcing them to pause website sales4. Why Product Quality is the #1 Growth Lever30% of their new customers come from referrals—no ad spend needed5. The Future of E-Commerce in 2025Meta (Facebook & Instagram) Ads still work—but only if you have a product worth talking about6. Why Personal Branding Matters (Even for B2C Brands)MacCoy & Curtis post daily on LinkedIn & Twitter—keeping PLG top of mindGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textMeet Nate Banks—a third-generation sock manufacturer who's keeping American-made socks alive while playing the DTC game like a pro.Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them.How did he survive while everyone else disappeared? Simple: He adapted.In this episode, we get into:How Nate went from folding socks in his grandparents' living room to selling millions of pairsWhy AI + automation are the only way U.S. factories will surviveThe big shift in DTC that's forcing brands to rethink their entire strategyWhy he ditched the polished ads and started filming raw, unfiltered videos—and why they work 10x betterThis one's packed with real talk, wild stories, and lessons from the trenches. Let's go! Key Takeaways from the Episode:DTC is the Future (But Not How You Think)Forget mass production—Nate's factory thrives by going hyper-custom and leaning into small-batch, niche products.AI & Automation = The New Manufacturing PlaybookFrom lean inventory to better margins, Nate is proving that AI isn't just for tech bros—it's for factories, too.Authenticity > EverythingForget fancy ads. Nate's best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans.If You're Not Building Systems, You're ScrewedScaling isn't about working harder—it's about working smarter. Nate breaks down how he's structuring his business to run itself.The Next Big DTC Shift? It's Already Happening.TikTok Shop, social commerce, creators—Jordan & Nate break down where the game is headed.ABOUT THE GUEST – NATE BANKSWho is Nate?Third-gen sock maker running one of the last U.S. sock factoriesBuilt a vertically integrated factory that makes everything in-housePivoted to custom DTC & contract manufacturing to stay aheadAll-in on AI & automation to future-proof his businessIf you're in DTC, ecommerce, or just love wild business stories, you don't want to miss this one.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a text If you're running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we'll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode!Key Takeaways from the EpisodeMaster TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins.Profitability > Revenue: High sales don't always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses.Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions.Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers.Educate and Align with Affiliates: Affiliates need to understand commission structures so they don't feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for clean marketing innovation.In this episode, Jordan West with Phoenix Ha, the visionary behind Ad Beacon. Discover the pivotal strategies that bridge the gap between prepurchase behavior, post-purchase insights, and the true impact of your ads. With experience spanning collaborations with global giants like Nike and Keen, Phoenix delivers profound insights into navigating the challenges brought on by privacy shifts and how to adapt for success in today's ecommerce landscape.Listen and learn in this episode!Key Takeaways from the Ep:Importance of Accurate Attribution: Post-iOS 14, accurately tracking ad performance is crucial due to discrepancies between reported platform data and actual sales.Impact of iOS 14: Significant changes in data privacy regulations affected advertisers, causing trust issues and financial loss for businesses.Focus on Data Privacy and First-Party Data: Emphasis on adapting to new privacy standards and leveraging first-party data for effective ad measurement.Innovative Solutions by Ad Beacon: Ad Beacon is developing new methods to measure both pre-purchase and purchase behaviors to enhance marketing strategies.Social Commerce and Ad Tech: Emerging platforms like Flip and AppLovin signify innovation in social commerce and ad technology.Reevaluation of Free Trials and Pricing Strategy: The ineffectiveness of free trials and the need to align pricing strategies to ensure client engagement and perceived value.Podcast Guest:Phoenix Ha, She is the brilliant mind behind Ad Beacon, a tool that has been transforming how brands measure their ad success. Phoenix is not just a data geek but a results-driven expert with experience working with numerous brands, including industry giants like Nike, Modelo, and Keen. Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Send us a textDiscover the importance of focusing on strategies and products that work, rather than chasing every new opportunity. Jordan shares a compelling story about finding gold and resisting the urge to dig elsewhere.In this episode, Jordan West, despite the glamorous perception, Jordan reveals the roller coaster of wins, losses, and the crucial lessons learned along the way. Dive deep as he unpacks the three key lessons for thriving in the ecommerce industry: the power of building a community, the importance of doubling down on what works, and continuously improving your product. Jordan also sheds light on the critical consideration of choosing the right business partners.Listen and learn in this episode!Key takeaways from this episode:Building a Community: Creating a community around your brand is crucial for long-term success. A real community provides constant feedback and engagement among members, which can drive growth and improvement of products. It's more than just followers or email lists; it's about interaction and shared experiences.Doubling Down on What Works: When you find a successful strategy or product, focus on optimizing and scaling it instead of constantly looking for new opportunities. Leveraging existing wins can lead to greater success.Product Focus: The quality of your product is paramount. Continuously improve your products based on feedback and evolving customer needs. Even successful products need ongoing development to maintain their edge in the market.Choosing Business Partners Wisely: Select business partners who are on the same level, share the same drive, and have the capability to help scale a brand. A mismatch in partnership can lead to challenges and is often a critical mistake in business ventures.Community and Human Interaction: With advancements in AI, the value of human interaction and community will become even more pivotal. Building strong community ties can act as a stabilizing force for your brand against external uncertainties.Growth Plan: www.upgrowthcommerce.com/grow

Send us a textTikTok shop demands a unique strategy combining creators, viral content, and paid ads. Start by partnering with creators as your sales team, not influencers, and build strong relationships. Avoid mass outreach; focus on meaningful connections with 50 to 100 creators who resonate with your brand. In this episode, Jordan West gets into the challenges faced by many brands on TikTok shop and the strategies to turn setbacks into success. With firsthand experience from his agency, Social Commerce Club, which achieved rapid growth on TikTok shop, Jordan reveals the 3 biggest mistakes brands are making: treating TikTok shop like a marketplace, poor outreach to creators, and focusing on overly polished content.Listen and learn in this episode!Key takeaways from this episode:TikTok Shop as a Unique Channel:Treat TikTok Shop as a performance marketing channel needing a strategy that integrates creators, viral content, and paid ads, unlike Amazon-style marketplaces.Creators as Salespeople:Creators should be seen as salespeople, not just influencers. Building long-term relationships and incentivizing them is crucial.Targeted Creator Outreach:Focus on a small number of aligned creators, ensure ad spend behind their content, and build meaningful partnerships to enhance visibility and engagement.Embracing Authentic Content:Prioritize genuine, amateur-style videos over polished content. Trust creators to represent the brand authentically for better platform performance.Avoiding Common Mistakes:Key errors include treating TikTok Shop like a marketplace, poor creator outreach, and an overemphasis on perfect-looking content.Growth Plan: www.upgrowthcommerce.com/grow

Send us a textThe power of creator partnerships is undeniable. Identify top TikTok creators, develop co-branded pages, and ensure seamless transitions to boost conversions on your eCommerce platforms. Audit your TikTok efforts, identify top creators, and amplify with paid ads. Safeguard your investments and maintain revenue despite platform changes.In this episode, Jordan West gets into a critical topic that every ecommerce brand should be aware of—the potential shutdown of TikTok and how it could impact your business. He discusses the real threats posed by platform uncertainties, the principles of social commerce, and a step-by-step roadmap to protect your revenue and future-proof your brand. Explore how to maintain and even increase your revenue, leveraging creator partnerships, co-branded landing pages, and multi-platform content strategies to secure new revenue streams and retain your valuable customer data, independent of any single platform.Listen and learn in this episode!Key takeaways from this episode:TikTok Shutdown Preparedness: Be proactive in preparing for a TikTok shutdown by shifting efforts to DTC sites and Amazon stores.Direct-to-Consumer Focus: Transitioning to a robust DTC strategy mitigates risks and creates new revenue streams beyond TikTok.Social Commerce Strategy: Develop resilient strategies that aren't dependent on a single platform, as social commerce is enduring.Maximize TikTok Shop Success: Redirect TikTok shop achievements to owned sales channels like DTC sites and Amazon.Effective Creator Partnerships: Collaborate with high-impact creators to showcase products and resonate with audiences.Utilize Co-Branded Landing Pages: Enhance shopping experiences by directing traffic from creators to specific landing pages.Expand Across Platforms: Distribute TikTok-like content on platforms such as Instagram and YouTube Shorts for wider reach.Mitigate Risks and Control Revenue: Decrease platform dependency and maintain customer experience control.Value of Data Ownership: Retaining customer data is a key benefit of DTC site shopping.Strategic Roadmap: Follow a roadmap for leveraging TikTok success, including auditing efforts and focusing on top creators.Customer Retention is Key: Optimize for retention and conversion to ensure long-term success.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textIn 2025, building your own dedicated community is more crucial than ever. It helps you stay resilient against algorithm fatigue and rising ad costs. Whether it's Facebook Groups, Discord, or Mighty Networks, your community's home should resonate with where your audience already spends their time.In this episode, Jordan West gets into the power of community-building for eCommerce success in 2025. Imagine the potential of generating $250,000 in just 24 hours without relying on discounts, ads, or gimmicks—simply by fostering a thriving community of 12,000 raving fans. Listen and learn in this episode!Key takeaways from this episode:Community Power: Building a community can drive significant sales without discounts or ads, as demonstrated by Jordan West's $250,000 success.2025 Relevance: Community becomes crucial due to algorithm fatigue and the need for direct audience ownership amid platform changes.Trust and Authenticity: Genuine connections and balancing real-life and AI interactions are key for consumer trust in 2025.Platform Choice: Select the right platform (e.g., Facebook Groups, Discord) based on where your audience is active.Owned vs. Rented Platforms: Owning your community provides a marketing edge over engaging on rented platforms.Blueprint Steps: Follow steps to build a community: define your audience, pick a platform, create engagement magnets, purposeful posting, empower the community, launch strategically, and measure and adapt.Engagement Strategies: Engage actively, promote involvement through exclusivity and member spotlights to foster a sense of belonging.Measurement and Adaptation: Track engagement, listen to feedback, and adapt strategies for community effectiveness.Exclusivity's Role: Leveraging exclusivity boosts community interest and involvement.Community as Differentiator: In a crowded market, community distinguishes your brand when product differences are minimal.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textTikTok's integration into pop culture and its unparalleled reach have made it a powerhouse for organic growth and viral success. However, its potential disappearance could trigger significant shifts in audience attention and advertising strategies, with brands and creators needing to reposition their strategies across alternative platforms such as Instagram Reels, YouTube Shorts, and emerging options like Snapchat and Lemonade.In this episode, Jordan West gets into a pressing issue that could reshape the landscape of social commerce as we know it—the potential banning of TikTok. With years of experience in ecommerce and social commerce, Jordan explores the profound effects such a ban would have on brands, creators, and influencers who've thrived on the platform's unique discovery algorithm. Listen and learn in this episode!Key takeaways from this episode:Potential TikTok Ban: Brands and creators relying on TikTok could face significant challenges if it's banned.Creator Economy: Transitioning to other platforms might be difficult for creators due to different algorithms.Brand Challenges: Brands may struggle to replicate TikTok's viral success elsewhere and face higher ad costs.Shifting Focus: Instagram and YouTube may become primary alternatives for users and businesses.Alternative Limitations: No current platform fully replicates TikTok's affiliate marketplace yet.Diversification: Expanding presence on other platforms and building direct communities is crucial.Content Repurposing: Repurpose TikTok content on platforms like Instagram and YouTube.Whitelisting Importance: Utilizing influencer whitelisting is key for social commerce.Need for Adaptation: Quick adaptation and diversification are necessary for survival.Planning for Change: It's essential to prepare for a future without TikTok amid ongoing legal proceedings.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textA massive shift that's about to shake up the ecommerce world—Meta's new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness.Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance.Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities.Strategic Adjustments:Modify Messaging: Avoid sensitive terms; focus on general benefits.Utilize First Party Data: Build robust email and SMS lists.Channel Diversification: Explore alternatives like TikTok shop, YouTube, and Google Ads.Creative Engagement: Prioritize storytelling and user-generated content.Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update.Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textGet ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.Listen and learn in this episode!Key takeaways from this episode:2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textWith former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce.In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landscape. With the January 19th deadline looming, where TikTok must either divest or face shutdown under U.S. law, there's much to unpack. Listen and learn in this episode!Key takeaways from this episode:Critical Deadline: January 19th is crucial for TikTok, which faces divestment or potential shutdown in the US.Cultural Significance: TikTok's cultural impact is substantial, maintaining its importance for social commerce despite potential bans.Political Shift: Trump's stance has evolved towards exploring alternatives for TikTok, like sales or enforcement delays.Legal Developments: A Supreme Court ruling on January 10th, 2025, will be pivotal for TikTok's US operations.Strategic Investment: The speaker is optimistic about TikTok Shop and continues investing in live shopping capabilities.Anticipated Divestiture: The expectation is a divestiture to an American company, not a complete ban.Building Partnerships: Efforts are underway to enhance live shopping and connect creators with brands through partnerships.Platform Expansion: There's interest in exploring YouTube shopping and the CPM influencer model for brand awareness.Growth in Social Commerce: The Social Commerce Club is experiencing significant interest from brands.Future Outlook: Optimism towards 2025 with plans for future discussions on trends.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textPeek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.Listen and learn in this episode!Key takeaways from this episode:Usable Technology:Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.E-commerce Growth:The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.Effective Marketing:Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.Creative Advertising:High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.Financial Management Tools:Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.Knowledge Sharing:Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.Podcast Networking:Podcasts serve as excellent networking tools, facilitating connections and industry insights.Niche Market Focus:Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.Involvement in Business:Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.Today's Guest:Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with Taylor Holiday. Andrew later led growth at CTC, which spun off brands under 4 by 400, and is now managing his agency, AGF Growth, focusing on a select number of clients.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textDiscover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously. Listen and learn in this episode!Key takeaways from this episode:Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.Today's Guest:Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.Recommended Book/Playbook:NeuroAI: https://books.google.com.ph/books/about/NeuroAI.html?id=sVVZ0AEACAAJ&redir_esc=y Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textSocial commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies. Listen and learn in this episode!Key takeaways from this episode:Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textFrom leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business.In this episode, Jordan West gets  into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a wealth of insights as Jordan shares practical and tactical strategies that are driving success for ecommerce brands and agencies. From the game-changing PHNTM AI for abandoned carts to the comprehensive creative capabilities of Canva's AI suite, we're exploring tools that are dramatically boosting sales and efficiency.Listen and learn in this episode!Key takeaways from this episode:PHNTM AI: This tool is highly effective for managing abandoned carts and significantly increasing sales by capturing new demand. It's recommended to check it out and mention Jordan if you decide to use it.Canva's AI Tools: Essential for creative testing, Canva's AI suite allows users to scale their creative processes efficiently. It's a no-brainer for anyone not yet utilizing it.AI Notetaker: Using a tool like Fireflies during meetings to capture transcripts is invaluable. Transcripts serve as a knowledge base and can be categorized for ease of access.Custom GPTs: Building custom GPT models tailored for specific tasks within the agency or consultancy services can be highly efficient. These models can handle queries, create workflows, and assist in memory management of ongoing projects.Optimizing Creative Processes: By using custom GPTs, you can enhance the creation of marketing materials, ensuring that brand guidelines and styles are adhered to consistently.Staying Updated: Keeping yourself involved in practical tasks like media buying helps maintain a pulse on the industry trends and innovations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textUnderstand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. Listen and learn in this episode!Key takeaways from this episode:Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textUnleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.In this episode, Jordan West gets  into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.Listen and learn in this episode!Key takeaways from this episode:Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses.Three-Phase Approach:Phase 1: Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit.Phase 2: Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships.Phase 3: Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities.Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral.Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential.Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024.Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed.Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textWe're celebrating our 600th episode—a special milestone featuring four brilliant minds and the evolution of our strategy that took us to astonishing growth. Dive deep into discussions of cultural shifts and generational shopping behaviors. In this episode, Jordan West gets into a dynamic discussion featuring a star-studded lineup of "the awesome pod guys" (ASOM): Jon Roman, Amir, Brian, and Jimmy Kim. Our focus? The controversial rise of TikTok Shop and the broader landscape of social commerce. We'll explore how this platform is reshaping consumer behavior, its implications for DTC brands, and its potential to rival established marketplaces like Amazon.Listen and learn in this episode!Key takeaways from this episode:Adapting to Social Commerce: Brands must embrace TikTok Shop and similar platforms within the next 6 to 18 months to stay competitive as social commerce grows rapidly and resembles marketplaces like Amazon.Challenges for SaaS and DTC: Platforms dominated by social commerce create hurdles for SaaS companies lacking email integration.Influencer Leverage: Influencers hold significant power over brand strategies due to their commission structures, resembling MLM models, which can impact companies' approaches to social commerce.Differing Regional Success: Social trust and ecosystem development contribute to Asia's success in social commerce, contrasted with Western skepticism.Generational Shopping Shifts: Younger consumers lean towards platforms like TikTok, while older demographics prefer Meta, showing distinct behaviors shaped by age.Content and Brand Strategy: ASOM's growth strategy underscores the success of social media engagement, consistent content, and adapting to platform dynamics.Risks of Platform Dependency: Over-reliance on social platforms and influencer presentation autonomy pose risks, highlighting the need for adaptive strategies.Challenges in Advertising: Mobile game ads face hurdles in e-commerce with user experience issues, akin to the challenges of Google display ads.Today's Guests: John Roman, Founder of Battle Box, is well-versed in ecommerce, particularly direct-to-consumer (DTC) models. He offers insights on the state of social commerce both in the U.S. and internationally.Bryan MacDonald, is an ecommerce expert who brings attention to the operational challenges of social commerce, such as varying influencer commissions.Jimmy Kim, is involved in the Commerce Roundtable, a platform that brings together eCommerce leaders to discuss trends, strategies, and innovations. This initiative provides events and resources for the direct-to-consumer (DTC) community​Amer Grozdanic, is a professional with experience in managing and scaling e-commerce operations.  He discusses logistics, supply chain, and operational strategies for e-commerce businesses.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textWe explore how creators are reshaping enterprise brands and why giving up control can catalyze viral trends. Whether you're a big brand or a rising startup, understanding this evolution is crucial. In this episode, Jordan West gets into the transformative world of social commerce, with a special focus on TikTok Shop. I'll be sharing our three-phased approach at Upgrowth Commerce, a strategy that's been opening eyes and revolutionizing how brands adapt to this dynamic landscape. In this episode, we'll explore how enterprise brands are navigating the shift, the role of creators in driving viral trends, and why embracing social commerce is not just beneficial but essential for the future.Listen and learn in this episode!Key takeaways from this episode:Shift to Social Commerce: Social commerce is becoming a necessity as it is expected to dominate shopping habits in the next 5-10 years.Enterprise Challenges: Larger brands struggle with social commerce due to reluctance to cede creative control to creators, a shift that is crucial for success.Creator Freedom: Brands need to allow creators the freedom to innovate, which is leading to successful, viral content.TikTok Shop Leadership: TikTok Shop demonstrates the potential of integrating products into social media feeds, setting trends in consumer behavior.Emerging Platforms: Anticipate social-commerce elements on platforms like YouTube Shopping, Meta Shops, and potentially Amazon.Advantage for Smaller Brands: Smaller brands are excelling in social commerce, representing an opportunity for significant growth.Three Phased Approach:Phase 1: Validate product appeal on TikTok Shop.Phase 2: Scale operations and partnerships with creators.Phase 3: Establish as a major player for exponential growth.Market Growth Potential: The Southeast Asian social commerce market is projected to hit 1.3 trillion, potentially doubling Amazon's size.Accelerator Program Invitation: Brands and agencies are encouraged to join future accelerator programs to better leverage TikTok Shop.Recommended Tools/Apps:Reacher: https://reacherapp.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textThe power of the CPR pitching method, and her philosophy of generosity in business. We dug deep into the evolving landscape of PR and discussed how small businesses can break into big media without hefty budgets. In this episode, Jordan West with Gloria Chou, a small business PR coach who is redefining how brands approach public relations. They dive into the world of social commerce, touching on Jordan's successful agency work with billion-dollar brands on platforms like TikTok, and explore Gloria's unique approach to PR for small businesses. Gloria shares her non-traditional PR methods, the significance of building strong relationships with journalists, and the power of a well-crafted pitch.Listen and learn in this episode!Key takeaways from this episode:Diversify Perspectives: Highlighting the need for more female entrepreneurs in the ecommerce space to balance the male-dominated industry.Personal Branding: Emphasizes the lasting impact of personal branding, advising founders to utilize PR to craft effective pitches and build recognition.Accessible PR for Small Businesses: Gloria proposes non-traditional PR methods to make it accessible for small businesses, focusing on strategies that don't require large budgets.Effective Pitching: The CPR method (Credibility, Point of View, Relevance) is recommended for enhancing media outreach success. Include purchase details and affiliate links in pitches.Building Journalist Relations: Stresses long-term relationship building with journalists, who seek more diverse products than large brands alone.PR vs. Other Marketing: PR is seen as impactful, particularly for SEO and credibility. Direct engagement with journalists is vital.Outreach Strategy: A well-crafted pitch is key, aiming for 50 outreach attempts with some degree of personalization. Tools like HARO can aid in finding journalists.Generosity in Business: Shifting from a scarcity mindset to generous giving has a positive impact on client relationships and retention.Digital Tools and Inspiration: Leveraging tools like ChatGPT can aid in marketing efforts, with strategic inspirations from readings.Today's Guest: Gloria Chou, a small business PR coach who emphasizes non-traditional PR methods. Gloria is well connected in the ecommerce industry, particularly with successful female entrepreneurs, including many women of color. Her expertise lies in providing actionable PR strategies for small businesses that typically view traditional PR as inaccessible or a scam. Recommended Tools/Apps:Chatgpt: https://openai.com/index/chatgpt/ Claude.ai: https://claude.ai/login?returnTo=%2F%3F Recommended Audiobooks/Playbooks:10x is Easier than 2x: https://10xeasierbook.com/ Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textDiscover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.Listen and learn in this episode!Key takeaways from this episode:Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.Today's Guest: Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textWith rising costs and constrained capital availability, we discussed the shift from pursuing "unicorn" startups to a keen interest in consistently profitable businesses.In this episode, Jordan West with Jake Lerner gets into the unique and dynamic world of business financing. Together, they explore the intricacies of managing cash flow in the current economic climate and the shift away from traditional funding models. Discover how Revenued's innovative lending approach caters to businesses by focusing on revenue and performance guarantees, rather than personal credit scores.Listen and learn in this episode!Key takeaways from this episode:Immigration and Societal Reflection: The discussion highlights the multicultural dynamics of Toronto, emphasizing the significant Haitian and Jamaican communities. It also touches on concerns about modern educational systems and societal norms regarding gender identity.Entrepreneurial Financing Challenges: Many entrepreneurs face lower credit scores due to their business-building efforts, affecting their ability to secure traditional loans.Revenu's Financing Model: Revenu offers a unique lending approach focused on fixed weekly repayments, allowing businesses to manage cash flow without personal credit reporting or collateral. This model minimizes personal financial risk and offers lower fees compared to other fintech options.Impact of Business Debt on Personal Credit: Business debts can negatively affect personal credit. Revenu's products are structured to avoid reporting to personal credit bureaus, reducing the risk to individual credit scores.Fintech vs. Traditional Lending: Revenu provides more flexible and accessible funding solutions compared to traditional banks, which often require extensive criteria and have lengthy decision-making processes.Economic Climate and Funding: Despite rising costs in daily operations, venture capital is limited, and lenders are less willing to extend credit to small businesses post-SVB collapse. There's a noticeable shift towards acquiring consistently profitable businesses over chasing high-risk "unicorn" startups.Advice for Business Owners: It's crucial to separate personal and business credit liabilities, minimize positive account balance costs with potential financing, and explore different financing models to manage cash flow effectively.Trends in Ecommerce Financing: The discussion includes the evolving landscape of business financing, especially with the increasing interest in performance-focused profitable enterprises.Today's Guest: Jake Lerner, CEO of Revenued- a digital fintech lending company. His expertise lies in cash flow management and supporting business financing beyond traditional credit score assessments. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Send us a textIn the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace. Listen and learn in this episode!Key takeaways from this episode:Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.Today's Guest: Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Send us a textInnovate your gifting strategy by offering influencers incentives based on post impressions using tools like Refundnel. This ensures your investment translates into measurable visibility.In this episode, Jordan West gats into the essential tools to dominate your Black Friday sales strategy with a focus on influencer seeding and gifting. We're diving into practical, strategic approaches for maximizing your influencer collaborations without breaking the bank. Discover the innovative ways to utilize Social Snowball's AI platform for influencer identification, Refunnel's groundbreaking pay-per-impression incentive, and effective gifting strategies.Listen and learn in this episode!Key takeaways from this episode:Influencer Seeding and Gifting Strategy: Jordan explains the importance of influencer seeding and gifting as a strategy to enhance reach and engagement, especially during events like Black Friday.Challenges with Influencer Gifting: Acknowledges that a common issue with influencer gifting is that many influencers do not post the gifts they receive.Influencer Selection Tools: Introduces tools like Social Snowball and Join Brands. Social Snowball's AI-powered tool is highly recommended for identifying suitable influencers for gifting and seeding.Gifting Strategy and TikTok Shop: Emphasizes a strategy involving influencers purchasing products from TikTok shop, with the option to reimburse them later to stimulate revenue on the platform.Innovative Use of Refundnel: Explains how Refundnel gamifies influencer engagement by offering a pay per impression incentive, boosting influencer motivation and resulting in higher post visibility.Seamless Workflow with Refundnel: Refundnel's direct checkout integration with Shopify simplifies the process of sending out gifts by automatically creating a gifting order.Post-Engagement Follow-up: Encourages follow-up with influencers to invite them into ongoing affiliate partnerships and offering better incentives based on their performance.Gamification of Influencer Engagement: Suggests creating a competitive atmosphere among influencers with gamified incentives for achieving high sales or engagement numbers.Use of Communication Platforms: Recommends using platforms like WhatsApp or Discord to manage and engage influencer groups effectively.Recommended Tools/Apps:Refunnel: https://www.refunnel.com/ Joinbrands: https://joinbrands.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Send us a textWe'll unpack recession-proof strategies and the importance of mentorship to avoid costly mistakes. Plus, explore the role of spirituality and belief in driving innovation and personal growth.In this episode, Jordan West with guest Edwin Carion, a self-described "god made millionaire." Together, they unravel the intricacies of building a life that balances business success with deep personal fulfillment. The importance of spiritual belief in achieving success, and the value of mentorship in navigating financial setbacks. Edwin shares lessons learned from his own journey, including overcoming bankruptcy and scaling multiple businesses, and offers practical advice for making your business recession-proof.Listen and learn in this episode!Key takeaways from this episode:Collaboration and Belief in Spirituality: Success is often achieved through collaboration and having a belief in something greater, which enhances self-worth and capability.Balancing Career and Personal Life: It's important to structure businesses around personal life to achieve long-term satisfaction, emphasizing the role of family and achieving work-life balance.Core Values from Military Experience: Values like honor, courage, and commitment from the military can significantly impact business practices and decisions.Mindset Matters: A "millionaire mindset" focusing on self-belief and facing challenges without fear is crucial for scaling a business to a multimillion-dollar level.Learning from Financial Setbacks: Bankruptcy and economic challenges serve as crucial learning experiences, teaching the importance of financial preparedness and avoiding being overleveraged.Value of Mentorship: Investing in mentorship can prevent costly mistakes, promoting accountability and providing guidance to navigate business pitfalls.Recession-Proof Strategies: Being prepared for economic downturns is vital for business sustainability and growth, as learned from past recessions.Trust but Verify: Verify business partners to avoid repeating past mistakes, ensuring trustworthy and reliable collaborations.Engagement and Resource Utilization: Encourage asking questions and leveraging available resources, particularly via social media, to facilitate business growth.Building a Vision and Overcoming Limitations: Address self-limiting beliefs by believing in oneself and aligning business goals with personal aspirations.Recommended Books:10x Is Easier Than 2x: https://www.goodreads.com/book/show/63338662-10x-is-easier-than-2x Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Send us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they've helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.Listen and learn in this episode!Key takeaways from this episode:Phased Approach: A high-level phased approach is advised for TikTok Shop:Phase 1: Establish a solid foundation with good quality, marketplace-type images for your store.Phase 2: Focus on generating sales on the top 3 SKUs by creating content and running ads.Phase 3: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

Send us a textThe transformative power of cutting-edge apps designed to enhance your Shopify store's performance. Whether you're running a budding new venture or a massive brand, these tools are tailored to meet your needs.In this episode, Jordan West gets into showcasing an app that stands out for its innovative approach to loyalty and targeted marketing. After getting introduced to this app a few months ago through consulting work, I've seen firsthand its game-changing potential for Shopify stores making over $1 million. We'll explore its cutting-edge features like AI-driven gift with purchase campaigns and tailored customer offers that can elevate your brand's performance.Listen and learn in this episode!Key takeaways from this episode:Focus on Effective Apps: The episode emphasizes the importance of identifying the right apps and software to optimize eCommerce operations, especially during high-stake events like Black Friday.AI-Enabled Solutions: AI-enabled software is highlighted as a critical tool for increasing efficiency and achieving better results.Innovation in Loyalty Programs: Traditional loyalty programs are scrutinized, and the episode introduces Raylion, an app that offers a modern approach to customer loyalty using AI to predict customer behavior and tailor offers.Gift with Purchase Feature: Raylion's solution to the "gift with purchase" feature is showcased as a significant innovation, allowing stores to automate these promotions and target different audiences using AB testing.Inventory Management: Using excess inventory for promotional purposes like gifting with purchase is recommended over discounting, to avoid brand devaluation.Personalized Offers: The importance of personalized and intelligent offers is stressed, utilizing customer data to optimize sales without resorting to blanket discounts.Integration and Compatibility: The episode underlines the app's seamless integration with existing systems like Shopify and Klaviyo.Broad Applicability: The Raylion app is advocated as suitable for both small stores and massive eCommerce brands due to its scalability and effectiveness.Recommended Apps/Tools:Raleon: https://raleon.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued