Podcasts about compelling copy

In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Jason Smith as they embark on a deep dive into the transformative world of landing page design. Fresh off a recording hiccup, they're here to share even more golden insights the second time around, promising a no-fluff journey to turning you into a design expert, even if you've never created a landing page before! From the critical balance between compelling copy and captivating design to leveraging AI and responsive design for mobile-first users, they cover the strategies that make or break your landing page's success. Whether you're a seasoned designer or stepping into the design world, this episode is packed with invaluable tips and real-world analogies that bring the essence of effective landing page design to life. Don't miss this blend of expertise, humor, and practical advice that could redefine how you approach your next landing page project.

Join Mike Campion in this engaging episode as he explores the dual realms of copywriting and sales role-playing. Discover the delicate balance between timing and quality copywriting, essential for capturing clients' attention and addressing their needs effectively. Learn firsthand the importance of asking the right questions during solution calls and gain valuable insights into measuring marketing success through return on investment (ROI). With practical strategies for mastering sales role-playing, listeners are empowered to communicate confidently and drive meaningful conversions. Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here  

Believe it or not, I've NEVER had a copywriter come on High Impact so it was about time I changed that. In today's episode, copywriter extraordinaire Holly Williams, talks to us about how to use her signature StoryFlow method to write any kind of sales copy. It's so simple, it's genius.FIND HOLLY ONLINE:  www.hollycwilliams.comwww.instagram.com/thehollycwilliamsFIND KATIE ONLINE: Work with Katie: https://www.katiebambrick.com/work-with-meInstagram: https://www.instagram.com/katiebambrickcoachingRemember to subscribe to the podcast so you never miss an episode and leave a rating (we're only interested in 5 stars round here - lol jk, but srsly).

Want to know how to write compelling copy that gets you more clients? Here are some tools and exercises you can keep in mind to write words that draw people in and compel them to hire you. I'm a Catholic business coach, creator of the Holy Spirit Business Planner. I help Catholic moms grow businesses from peace while raising kids.  Subscribe for more peace: https://bit.ly/3DrRQee  FREE Catholic Business Examen: ​​https://bit.ly/3UkuMEg  Just getting started? Catholic Launch to $10k: https://bit.ly/3BONAnW  Started but ready for consistent income? Society: https://bit.ly/3RSO41Q  Doing at least $100k/yr? Marian Mastermind: https://bit.ly/3LkaYgd  As a Catholic business coach, everything I do is to lead Catholic moms to the Holy Spirit so they can discern God's plan for their business. Catholic Moms Made for Business Show iTunes: https://apple.co/3qRcyfP  YouTube: https://bit.ly/3djdx5s  Biz IG: https://www.instagram.com/sterlingjaquith

Ready to simplify and streamline your copywriting? In this episode of ill communication, I'm sharing three tips that Gen Xers can use to write more compelling copy. I know it can be easy to overthink it, but these tips will help you get it done with simplicity and authenticity.Topics covered in this episode include:The things that get in the way of you writing compelling copyWhy customer voice research is so importantWhy you need to ditch the formal writing and embrace your personalityHow to find the time to actually write your copy The ROI you get when you write good sales and nurture copy for your businessIf you're struggling to write your copy, you're not alone! Tune in to learn how to get it done in a way that is simple and effective. Show notes are always available at www.kimkiel.com!Resources Mentioned:Join the Joy of Copy Club: www.kimkiel.com/copyclubI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Kris Jones makes her clients look like rock stars by creating copy that sells. Kris and I discuss the struggle that so many people have when it comes to writing for themselves. We explore the importance of having strategic copy that sells, and how to establish trust and resonance with your audience.Kris was mentored by the Story Brand guru, Donald Miller, and shares some of the keys of the story brand framework – how it works and why it's a powerful tool for crafting effective messaging.Learn more about Krist at: https://www.reddoordesigns.com/Kris Social media links:Instagram:https://www.instagram.com/reddoordesign/Facebook: https://www.facebook.com/reddoorportland/?fref=tsLinkedIn: https://www.linkedin.com/in/reddoordesigns/Learn how to Write a compelling copy in 5 minutes flat: https://www.claritywithkris.com/StoryBrand Website Copy That Sells in 2.5 Hours Flat: https://www.reddoordesigns.com/copyA little about me:I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.In appreciation for being here, I have a couple of gifts for you.A LinkedIn Checklist for setting up your fully optimized Profile: https://www.janiceporter.com/linkedin-training.htmlAn opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.comConnect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/JanicePorterBizhttps://twitter.com/janiceporterJoin our Relationships Rule community on FB here:https://www.facebook.com/groups/relationshipsrule/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

The Secret to Crafting Compelling Copy Ft. (Brett Kaufman) With (Alex Quin) | (Episode 91)Episode Excerpt: Discover the secrets of copywriting success with expert copywriter Brett Kaufman as he shares advice on today's podcast.Episode summary: Alex Quin interviews Brett Kaufman to uncover the secrets of copywriting success. This episode takes you through all of Brett's essential tips for successful copy, from understanding the power of storytelling and finding your brand voice to researching and testing your approach. Through his own years of experience as a successful copywriter, Brett shares his insights on what works best — and also what mistakes to avoid.Wisdom NuggetsCreating effective copy: Brett reveals his five-step framework for creating effective copy that converts. The first step involves positioning the problem. The second step entails describing the issue in vivid detail. The third step is to explain how your product or service can solve their problem and provide them with relief. The fourth step involves providing proof, such as case studies. The final step is to offer up opportunities to overcome objections.AI and copywriting: Learning how to use prompts to guide AI-driven copywriting is an essential skill for businesses that want to stay competitive. If you ask AI tools like ChatGPT mediocre questions, you'll get mediocre results. But if you ask AI the right questions and provide it with targeted prompts that contain data relevant to your project, you can dramatically improve the quality of your copy.Being a great storyteller: To become a good storyteller, you need to learn what great stories sound like. Brett shares how consuming materials with great storylines, like movies and fiction books, has helped him hone his craft. With a good story, people can connect with your brand in a more personal way and be inspired to take action.Episode Outline[00:39] - Guest Intro[01:04] - Brett's Entrepreneurial Journey[04:56] - About Wellspring Media[09:13] - Creating Effective Copy[10:43] - Staying Up To Date With The Latest Trends[13:57] - Common Mistakes Businesses Make With Copy[14:45] - Success Stories[16:40] - AI And Copywriting[18:51] - Ethical Considerations When Writing Copy[20:48] - Maintaining Brand Voice And Tone[23:19] - Tools And Resources For Copywriting[27:09] - Measuring The Effectiveness Of Copy[29:16] - The Intimacy Funnel[31:13] - Price Anchoring[33:06] - Incorporating Storytelling Into Your Writing[35:05] - The Biggest Misconception That People Have About Conversion Copywriting Power Quotes"You can write the greatest assemblage of words, but if it does not sound like a human… people are not going to buy it" - Brett Kaufman."Authenticity is the biggest thing you need in your copy" - Brett Kaufman."The quality of the questions you ask dictates the quality of the results that you get"- Alex Quin on utilizing AI in copywriting.Resources MentionedHotjarChatGPTOtter AIHustle Inspires Hustle PodcastHustle Inspires Hustle YoutubeMeet Our GuestBrett's InstagramWellspring Media's WebsiteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why do digital nomad entrepreneurs and businesses copy? And how can you write compelling messaging to get your brand across?In this episode, we brought back digital nomad Nicole to the podcast to talk about her professional specialty, Messaging Strategy for small businesses. With so many entrepreneurial vibes in the digital nomad community, how can you create a compelling copy when you have little time, recourses, or experience? Nicole talks about her two main ingredients in building a strong messaging strategy focused on connecting with your audience and converting them so your business can thrive.Get ready for a digital nomad entrepreneurial episode and grab your notebooks to learn how to write effective brand copy.Listen to our interview with digital nomad Nicole

If you are a photographer and feel like words are hard sometimes because you got into this for the visual aspect, this episode is for you! I have Madison Cabrera with me today, and she's actually the copy coach in my Passion To Profit coaching program, so I am very honored to have her as a guest on today's episode. You can find Madison on Instagram and check out all her resources here! ☀️Extras!☀️ YOU can be next!! Apply for Passion to Profit at https://racheltraxler.com/apply Get my lead magnet freebie HERE to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! ☀️Time stamps☀️ Intro - 0:00 Creating copy for all your needs - 2:04 Finding your brand voice - 5:17 Easy ways to level up your copy - 8:29 Conversion copy - 11:28 A mistake you can avoid! - 15:35 Final advice - 19:34 Where to find Madison - 21:45 Wrap up - 22:08  

Have you avoided writing for your business because you believe you aren't a good writer? Whether you believe yourself to be a good writer or not, following this method you can create compelling copy that converts. To create compelling copy that converts, think about telling a story. Your audience becomes their own here while you are their guide to get to a specific solution. You have a story to tell Every experience you've had has led you to where you are today. You have the expertise and God has placed a calling on your heart to serve others who need the gifts and talents you have garnered on your journey. There are people waiting for you to tell your story so that they can connect with you and build a relationship with you and ultimately hire you to provide the solution they need. Building a Story Brand by Donald Miller Beautiful design for your website means very little unless it's paired with meaningful copy. With meaningful copy, your website can become your biggest marketing tool. Storytelling is an essential part of being your own brand.  Copy and SEO Robyn emphasized that you can't have good search engine optimization without good copy. Your copy should have good readability and include the use of keywords and key phrases throughout. In addition, it should be separated by headers and subheaders for readability. The written word connected with beautiful imagery helps you build an emotional connection with your soulmate clients. Include professional images of yourself on your website that help tell the story you are sharing through your copy. Images are also a good opportunity for SEO. How to create compelling copy that converts in five minutes Kris explained that when we've been in our niche for a period of time, we forget that other people don't know what we know. She calls this the curse of knowledge. We may talk over our client's heads or simplify it down to something that doesn't engage them. Kris's method for storytelling can be broken down into three parts. Hero. Every story has a hero with a problem that they don't know how to solve. Guide. Hero's meet a guide that can solve their problem and help them be the hero of their story. You are the guide. Success. The guide provides the hero with a plan that guides them to success. This process is more about inviting your audience into the narrative with you than telling a story. This way they see themselves in the story together with you. This is a helpful process to use to create compelling copy that converts. If your copy makes you the hero, your audience will be less likely to get pulled into the story because they want to be the hero. Read the full show notes and access all links. Register for the Purpose to Results™ Masterclass, on January 16th at 1 pm EST.  Join our email list so that you don't miss details and reminders for the Purpose to Results™ Academy. 

“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today's episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically. When we're writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonating words and proofreading to check the flow, we can tell great stories that get people excited about what we're selling. In addition, emphasizing empathetic copy creates valuable connections. Learn more about the importance of storytelling in marketing, eliminating fluff language, and why dialogue is a powerful tool.   Quotes “When we connect human to human, and use empathy, and use things like narrative writing, we can bridge the gap and connect with our audiences.” (3:12-3:23 | Marisa)  “When I became a copywriter, I was really honing in on the stories. How could I leverage this? Then I suddenly realized, as I'm looking back, when I enjoy stories, it releases endorphins. Right? That feels good. So when people read stories, they're engaged, and we're used to stories, right? And so the stories are powerful, as in, I'm sure you're familiar with breakthrough copywriting. There's a quote there that says that people can't argue with an opinion or an assertion or even a claim, or people can argue with an opinion, assertion, or claim. But it's pretty hard to argue with a story. And so, I started incorporating that in my marketing and my copywriting. And I realized it really made a big difference.” (7:51-8:38 | Marisa)  “Every story should have a point, and every point should have a story.” (11:11-11:14 | Marisa) “We always have to put our finger on the pulse of the market today.” (16:13-16:18 | Marisa) “Less is more. Remove anything that's filler. Every word needs to earn its right to be on that piece of communication.” (18:04-18:10 | Marisa) “Whatever it is that you have to offer someone, it is solving a problem and meeting a need. And that is very important.” (27:48-27:57 | Marisa)   Links How to Secure More Clients or Customer with Compelling Copy: https://marisashadrick.com/workbook Connect with Marisa Shadrick Website: https://marisashadrick.com Facebook: https://www.facebook.com/marisacopywriter Instagram: https://www.instagram.com/marisashadrick.copywriter/ LinkedIn: https://www.linkedin.com/in/marisashadrick/   ====    Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.   Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli's one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint     Connect With Uli Website: https://uliiserloh.com Facebook: https://facebook.com/uliiserloh   Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh  Tiktok: https://tiktok.com/@uliiserloh  Linkedin: https://linkedin.com/in/uliiserloh/ If you'd like to learn more about Uli's marketing agency and available services, visit https://bigboost.marketing

Ready to stop overthinking your copy and start making effortless sales? Meet Emily Conley, your new copy BFF! She's here to help you find the perfect words to show off your value and voice, and make more money and serve more of your dream clients. During the show, you'll discover: What is copy? (Forget High School English 101) Why our words matter? How to add personality to our copy? How to differentiate ourselves during the holiday season? How copy impacts our sales!   Connect with Emily: IG – www.instagram.com/emilywriteswell website – www.emilywriteswell.com 3 Essential Copywriting Skills – https://view.flodesk.com/pages/623b44e878ab99224ea6f163 The Copy Wizard Shop (DIY Copy Templates + Resources) – www.emilywriteswell.com/shop   Connect with the host, Allison: www.bossladyinsweatpants.com www.instagram.com/allisonscholes  

It was such a pleasure, and a lot of fun, to interview Casey Rucker today!  Casey Rucker is a copywriter who helps female coaches and course creators connect with and convert their audience through witty and relatable copy. She writes sales pages and emails with a healthy dose of wit and charm so her clients audiences can't help but open and buy when the time is right. Casey is fun, relatable, and knows how to connect with her audience.Are you a female coach or course creator struggling to get connection and conversion? If you're feeling frustrated with ineffective advice, this episode is for you. Learn from Casey Rucker how to use content writing to get the results you want.In this episode, you will learn the following:1. What is a copywriter, and how can someone become one? 2. What are some tips for improving one's copywriting skills? 3. What is the difference between content writing and copywriting?Resources:Click here to get this free resource: 8 Ways To Nail Your Copy, Even If You're Brand New To CopywritingInstagram:  https://www.instagram.com/caseyerucker/Email: casey@brasstacksvac.comTo learn more about me and to stay connected, visit the links below:Instagram: https://www.instagram.com/jessicapodcastpro/Website: https://www.avirtualteam.com/Ready to start your own podcast? Schedule your Free Call with me to learn more: https://calendly.com/avirtualteam/podcasting-information-callAre you interested in becoming a podcast manager or editor? Schedule your free consultation and let's talk:  https://calendly.com/avirtualteam/podcasting-information-callLoved this episode? Leave me a review and rating!

Welcome to the pod today - we're hitting episode 75 and I have a fab guest who's going to be chatting all things copy and email marketing with us. A lot of us can struggle with how we communicate what we do in business, and my guest today can help you make sense of it all! Eman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter at emancopyco.com, she helps 6 figure online business owners and e-commerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. When she's not writing high-converting emails for clients or delivering workshops, she's asking extraordinary business owners to share their biggest business mistake on her podcast: Mistakes That Made Me. We chatted about the do's and don't's of email marketing and how to write compelling copy to make your clients want your products and services even more, including - Eman's thoughts on the key to a compelling email sequence that sells to your ideal clients - Eman's 3 money-making sequences for ecommerce businesses and how important they are for generating revenue in your online business - the mistakes people make when hiring a copywriter - the advantages to having a copywriter in your corner in business - the myths Eman hears about copywriting that are not true - how Eman helps her clients increase their conversion rates through their sales pages and landing pages - Eman's experience as a black, visibly Muslim woman in a mostly white industry and what helped her make the leap to show off her amazing bold new brand Her book recommendation is really good too! It was great to finally get Eman on the podcast and if you want to know more about her work, check out her brand new gorgeous website at emancopyco.com and you'll find her mainly hanging out on Instagram @emancopyco Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review to help other business women find the podcast!) and follow on Spotify at https://spoti.fi/3lnibgH    

https://www.linkedin.com/in/leebarnathan/ (Lee Barnathan )of https://www.leebarnathan.com (LB Communications) is on a mission to prevent a common mistake made by too many business owners that costs dearly when deciding on an email campaign. They aren't asking one fundamental question at the outset: Why do it in the first place? Is it to build credibility? Establish authority? Boost revenue? Create or strengthen brand awareness? Build or sustain relationships? You can't structure and write a successful campaign until you answer that because the way to execute your objective will be different.  Business owners fail to understand at least 95% of the time that different campaigns require different strategies, channels, and tactics. It is not one size fits all. Lee points out that if you answer the critical, WHY ARE YOU DOING THE CAMPAIGN question first, you will end up with a more focused campaign that targets the right people, is located in the places the target people will see it, decreases the number of people that unsubscribe or don't respond to your call to action, and increases the likelihood of you reaching your campaign goals.  Lee offers a four steps process to be sure your campaign delivers on the objective you need.  Listen to the end for the details on Lee's gift to our audience that will get you pointed in the right direction.   Show highlights 03:31  So many email campaigns disappoint because they lose sight of why they are doing it in the first place. 04:43  Your writing style changes based on your objective. 05:30  One message per email per target audience.  07:08  Writing copy for an email campaign the right way. 08:50  How it feels when you get it right. 10:38   Implementing an effective email campaign in 4 steps. 14:10   Learn about Lee.  Email Lee at lee@leebarnathan.com or call/text during business hours (PST) at +1.818.521.1675. https://www.linkedin.com/in/kingley/ (Connect with Jay) Email Jay at jay.kingley@centricityb2b.com https://centricity.ewebinar.com/webinar/corporate-to-consultant-getting-the-right-clients-right-now-4421 (Sign up) for a free one-hour workshop called Fast Track Your Way To A Thriving Consulting Practice. The workshop will show you how to replace the income you left behind in your last corporate job and then 5X it, get fully booked with clients at premium prices, and have prospects chasing you so you can pick the clients and projects you want to work on while maintaining your revenues.

Kristin is joined by copywriter Rachel Greiman from Green Chair Stories who gives a mini workshop on her top tips on creating content for Instagram, including super easy to apply hacks for creating instagram posts that help to build trust and share the experience you provide. Rachel also shares her thoughts on social proof, repurposing content, and the difference between copy and content and the best way to use both! Looking for more freedom in your creative business? Check out Danger School, our online, self paced program and watch your creative business grow & thrive! Follow Rachel: @greenchairstories https://greenchairstories.com Follow us on Instagram: @dangerouscreatives @kristinsweeting https://dangerschool.com

Want more people DM'ing you and sending your messages of, "how can we work together?"? You need compelling copy. Copy that hits these 3 KEY things will inspire your audience into action. Miss any of these and your content and copy will fall on deaf ears. And I a bonus tip too. ;) Be You, Babe! Rachael Come hangout in the community of badass leaders and healers changing the world with their unique energy. facebook.com/groups/alignedcopyposse ****************************************************** Want access to templates and strategies to help you write more compelling and magnetic copy? Check out the Content Portal. https://rachaelweaver.podia.com ****************************************************** Book a Human Design deep dive focused specifically on how you communicate and attract your ideal clients for maximum impact. rachaelweaver.com/hd-session ****************************************************** Done-For-You copywriting using your unique Human Design and my intuitive process Copy By Design™ is accepting applications. Book a call to discuss your project rachaelweaver.com/contact

In this interview Maria shares how to create copy that converts to high paying clients. Listen now to discover what copy is and why you need it to make sales. The biggest mistakes new entrepreneurs make with writing copy. What you need to include in your social media posts and sales page so you can make more money. Apply to be a guest on the podcast: https://www.makaylamcrorie.com/podcast Connect with Maria : https://www.instagram.com/mariageorgiacopy Connect with Makayla: Programs: https://www.makaylamcrorie.com/programs Endless Clients FREE Masterclass : https://www.makaylamcrorie.com/clients Women's Entrepreneurs LinkedIn Group: https://www.linkedin.com/groups/8761335/

If you've created a valuable lead magnet, but you're struggling to convert the impressions it's getting into downloads, this episode is for you! I've brought back my business bestie, Emily of Emily Writes Well to share how you can create compelling copy that attracts leads to your lead magnet! Listen in as she shares five things to consider when writing your lead magnet sales copy.The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.Review the full show notes and transcript at dollydelongphotography.com/podcastLead Magnet Mini CourseThis episode is brought to you by my Lead Magnet Mini Course, your 6 part mini-course where you will finally learn what a lead magnet is! You will not only learn the foundations of crafting a high-converting Opt-In/Freebie, but you will learn the necessary steps you must take in order to have a consistent follow-through method once it's been published (it's all about the next steps!) Use the code PODCAST for 20% off.Enroll Now >>Connect with Emily:emilywriteswell.cominstagram.com/emilywriteswellConnect with Dolly:instagram.com/dollydelongeducationfacebook.com/DollyDeLongEducationpinterest.com/dollydelong See acast.com/privacy for privacy and opt-out information.

In this Startup Survival episode, we're tackling one of the most important skills you need to build your business. No, not selling—copywriting.  Think of copywriting as selling in written form. Just like when you pitch, you need to know how to quickly and effectively tell your story, demonstrate your value and set yourself apart. That means no jargon, no cliches—nothing that sounds like everyone else. Your copy needs to be compelling. Copywriting isn't a skill that you can learn overnight, but I do have some tips to help your writing sound more natural and to help your brand stand out.  Episode highlights01:00 Why copywriting is one of the most important professional skills 05:25 Tips for crafting copy that stands out 06:25 The number one copy tip from a professional copywriter More about the show: ​​http://www.jackiehermes.com/podcast (www.jackiehermes.com/podcast) Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

Top 3 Takeaways From This Value-Packed Conversation Just because you think you know the direction you're supposed to go in life doesn't mean that's how things will play out Treat each of your customer and client interactions as learning experiences that can help all of your future interactions go much more smoothly Effective copywriting, as well as taking the time to proofread your copy, adds value to your brand and will help you make a deeper connection with current and potential customers    Click Here For Complete Show Notes  MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Top 3 Takeaways From This Value-Packed ConversationJust because you think you know the direction you're supposed to go in life doesn't mean that's how things will play outTreat each of your customer and client interactions as learning experiences that can help all of your future interactions go much more smoothlyEffective copywriting, as well as taking the time to proofread your copy, adds value to your brand and will help you make a deeper connection with current and potential customers   Click Here For Complete Show Notes MUSIC CREDIT: "Victory" courtesy of purple-planet.com 

Links related to this episode: https://www.buymeacoffee.com/royfurr (☕ Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (❓ Want to ask me YOUR question?  Submit it here…) https://www.youtube.com/watch?v=MFCx093YjPU (

Today on Strong Business Stronger Marriage we are joined by Jennifer Breeze.  Jennifer is a former teacher turned home school teaching mom that has a passion for writing.Jennifer started Breeze Copywriting, her expert copywriting embodies your brand, creating clever, insightful & motivating calls to action. Breeze copy will drive customers to your door—begging for more!Jennifer is uniquely gifted at tuning in to your customers' greatest needs & desires, then crafting powerful copy that makes your products & services irresistible.As a former Teacher & School Administrator (and a Peacemaker/ type 9 on the enneagram) you will find that working with Jennifer is smooth sailing.Jennifer has worked with the general public for over 20 years, and is a:treasured team-player, deadline-driven, supportive, easygoing and devoted to your success!Welcome to the stage Jennifer!Connect with Jennifer:https://www.facebook.com/jennifer.shellhammerJennifer BreezeConnect with Cory and Jojo:Strong Business Stronger Marriage Facebook Group - https://www.facebook.com/groups/221111245753095Cory's Facebook - https://www.facebook.com/coryrankinJojo's Facebook - https://www.facebook.com/jojo.rankin.395

Have you ever found yourself staring at a blank screen creating content? Or feeling like the message in your mind doesn't make sense when you put it to paper? Or how about a constant feeling that your message and your copy aren't compelling enough to sell your business… and feels a bit… boring? Then listen up friend, this episode is for you! We're discussing the key elements your copy and messaging needs to have to capture the attention of your customer and compel them to buy. Whether your writing your website copy, drafting emails for drip marketing or serving up content in a blog or video these elements to compelling copy will keep your message fresh and help you convert leads into customers. In Today's episode you will learn: The key to making sure your copy is compelling to your customers A formula you can use to filter your message and keep it on point Tips for creating content when the blank screen is staring back at you How to master the skill of editing unnecessary copy that could make your content boring How compelling messaging can improve your sales Resources From Today's Show: Topic, My Favorite Research & Writing Tool! Sign up here for 50% off: https://www.usetopic.com?fpr=amber49 Connect with me www.amberglus.com Schedule a free 30-min marketing consultation https://calendly.com/amberglus Download my free guide for creating a successful website that will make you money www.amberglus.com/website Try Kajabi free for 14 days https://app.kajabi.com/r/sF7FazZp/t/hpcdqyng Join my Facebook Community for more marketing, messaging, and copywriting strategies to grow your business, or up-level as a Freelancer, VA, OBM, or DOO with weekly training on adding these skills to your services https://www.facebook.com/groups/theschoolofcopyandmessagingcommunity Follow me on Instagram https://www.instagram.com/amberglus/ Clubhouse @AmberGlus Stef Gass Course: Podcast Pro University https://4846--stefaniegass.thrivecart.com/podcastprouniversity/ StoryBrand by Donald Miller: https://amzn.to/3ygPdXNhttps://amzn.to/3ygPdXN Marketing Made Simple by Donald Miller: https://amzn.to/3tG8YEp

As bloggers we often become experts at writing about food, of connecting to our audience, and clearly explaining how to make something in their kitchen...but writing sales and marketing copy is a whole 'nother beast! Luckily today's guest is the perfect person to help us out!Today, we dive into how to write compelling copy for your landing pages, how to maximize profits through lower-priced items, and how to sell without feeling icky! Next, on Makin' Bacon!For more links and information check out How to Write Compelling Copy for Your Landing Pages with Alyson Lex.

Are you promoting your business, but only hearing crickets? After working with hundreds of coaches on this challenge, and recently devising a pitch for a startup, I have truly immersed myself in what it takes to to position your value in a mouthwatering, irresistible way. My ‘End Point Method' helps you to get past the features and jargon that you might be using now, to rather describe your services in a compelling and attractive way that makes sense to your niche. Questions? Visit www.melaniejwhite.com

Many clients I work with seem to make this mistake when it comes to crafting copy for their biz. It's so important to bring awareness to how you approach your biz… only then can you look to make changes.The question in this week's show leads to more questions for you to consider. The journey of creating a soulful brand is always inwards. More doors to be opened in the quest for self enquiry and a journey to your own heart and soul.By the time you have finished listening, you will discover:Who are you really writing to when you craft copy for your biz? And why this is such an important question.How to manage your biz when you have friends and family who follow you Maintaining your boundaries in your biz.How to own your message and let people go with love.Links/resourcesAlison's instagramAlison's websiteCopy Queens' Facebook GroupWait list for Wellness Copy QueensFree resource: 5 ways to craft copy in your authentic voice Share the love on socialWhen you finish listening, I'd love to hear your biggest takeaway from today's episode. Take a screenshot of you listening on your device, share it to your stories on the ‘gram and tag me, @alison_barker_While you're there, make sure you follow me on the ‘gram so you can see more of my behind the scenes at Copy Queens' HQ. Leave a review, if you love the show Be sure to leave a review on iTunes in order to receive your freebie -  22 affirmations to support you to own your message. Just screenshot it and email it to alison@alisonbarker.com.I'll also be giving away 1 x Power Hour session with one lucky reviewer picked at random each month. Don't forget to leave a review to be in with a chance of winning. Thank you so much for being here. I'll see you in the show next week…..Own your message and be you x 

Today's guest is Kaitlyn Parker — founder, lead copywriter, and wine enthusiast behind Copy Uncorked, a copywriting and brand strategy studio pouring up compelling words to help brands grow. In this episode, we are diving into all things copywriting and why it is important to clarify your brand story, message, and voice in business. Kaitlyn also shares some steps you can take to overcome writer's block, as well as how you can share those not-so-perfect moments with your online community without sacrificing professionalism. In this episode you'll hear: How Kaitlyn got involved in copywriting [2:00] The difference between copywriting and content writing [3:56] How to clarify your brand's messaging [6:16] How can you better tell your brand story [13:43] How to tell your origin story without making it about you [18:27] How to use copy to better express yourself online [24:47] Copywriting techniques to improve your copy [28:08] How to overcome writer's block [32:55] Common copywriting misconceptions [37:24] How to create a better connection with your audience authentically [46:55] How to share vulnerable moments without sacrificing professionalism [51:40] Where To Find Us @tajaroraa @notsoperfectpodcast www.tajarora.com Not So Perfect FB Community Get your copy of my book 'Little by Little'  Book a FREE discovery call with Taj Where to Find Kaitlyn: Website @copyuncorked Other Resources Mentioned: Building a StoryBrand by Donald Miller The Artist's Way by Julia Cameron

I went live on Facebook yesterday, and in today’s episode, I walk you through the steps of actually ending up with the leads you want to the compelling copy that it will take to reel them in to attract the qualified leads you want. From assignments on how to test out your lead magnet to teaching you how to start at the end and work backwards, I am sharing all of the content you need to help guide you through my FREE mini-course, Your First 100 Leads. How would you like to discover how to attract your first 100 leads that actually want to buy your stuff? Grab our free 14-part video course here - http://jameswedmore.com/100. If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag me @jameswedmore. Mark your calendars because my FREE, LIVE, 3-part Rise of the Digital CEO training series kicks off on June 17th! To get on the waitlist and be the first to be notified, all you have to do is go to https://www.businessbydesign.net/. Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show! I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode. In this episode you’ll hear: The “iceberg metaphor” and what to keep in mind about the success of others What makes for an effective lead magnet, and a BIG mistake I see online entrepreneurs making when creating their own lead magnet The very first steps to take for true transformation Why I say that coaches make bad marketers How to begin creating compelling copy, and why just giving it away for free won’t make people want your stuff The reasons you must create the marketing before the content 3 components of marketing you’ll need to dial in as much as possible What happens when you prioritize clarity over creativity when marketing your products and services For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/468 

The key to content marketing is compelling copy, but what, exactly makes copy compelling? Intro music written and performed by Danny Clay Produced by Eric Zinkhon. On this podcast, we provide information on writing for SEO, how to make your content compelling, and how to increase your business's visibility and authority through copywriting and content marketing.

This course gives you easy access to invaluable learning techniques that you need to become a professional copywriter, setting you apart from the others in the field.

Jon and Randall talk with Mohnish Soundararajan, author of “How to Take Notes at the Speed of Light”, and the founder of SIGNATURE, a one-man production studio for authors and entrepreneurs who need help positioning their platform and crafting their best work—from copywriting to design. Mohnish Soundararajan is the author of “How to Take Notes at the Speed of Light,” and the founder of SIGNATURE, a one-man production studio for authors and entrepreneurs who need help positioning their platform and crafting their best work—from copywriting to design. He’s worked on projects for New York Times and Wall Street bestselling authors like Ryan Holiday (author of The Obstacle is The Way, The Daily Stoic, and Stillness is the Key) and Robert Greene (author of The 48 Laws of Power, Mastery, The Laws of Human Nature) and he’s helped authors design their books, position their platforms, and get their books into the world over at SIGNATURE. He was the host of the show Moonwalk—a high-production, narrative podcast—with over 150,000+ downloads, a spot on iTunes New and Noteworthy, and much fanfare from his mother. He’s interviewed everyone from TIME’s Person of the Year (the woman who sequenced the Ebola virus) to people who create imaginary friends inside their heads. He’s currently in the middle of writing another book—but as of right now, it’s under wraps. He lives in Portland, Oregon. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Mohnish Soundararajan: Website: www.mohnish.net – https://www.thisissignature.com/ Book – How to Take Notes at the Speed of Light: https://www.mohnish.net/book

Do you ever struggle with writer's block?   I've got news for you. You're not alone. We all do from time to time!   Erika Holmes is joining me today to help you eliminate this all too common struggle.   Erika is a copywriter that specializes in website copy, email copy, and copy makeovers. She is full of knowledge and my go-to person to write all things savvy, sexy, and converting.   She'll be dishing out tips on how to get more comfortable telling your own story. Ideally, after listening to this week's episode, you'll be able to easily create a month's worth of compelling social media content to help grow your real estate business.   If you want to catapult your business through compelling content that sets you apart from the rest, join us for this week's episode!    Are you ready to become the go-to real estate agent in your city? Ready to generate a steady flow of amazing leads and referrals who only want to work with you --without cold-calling, door-knocking, or buying expensive leads?! If you want to learn more about my step-by-step implementation plan for real estate agents, check out Master Your Marketing with Paige. This is a great way to set yourself up for success moving into 2021!  I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/26

Being DONE with corporate and leaping into swift self employed success.  That's just one of the things we're talking about on today's show with my guest, Eman Ismail.    I know you ladies are going to love Eman.  Whether you totally resonate with how she felt trying to juggle a job and a kid… Or whether you are inspired by her fast success (not to mention her most recent win we're celebrating)... Or whether you're just here for the nuggets of gold Eman drops about writing compelling copy (just WAIT until you hear about how she really goes that extra mile in getting to know her clients' audience)... there's some juicy goodness in today's episode for you my love. Imposter syndrome, owning our confidence as women, money, motherhood… this episode has it ALL.   Catch the show notes here: https://www.corijavid.com/podcast/eman Get the answers you've been looking for at the Template Shop: https://corijavid.com/shop Join us in the Limitless Mothers Facebook group: https://www.facebook.com/groups/limitlessmothers/

On this episode, we’ll be digging into some old Clayton Makepeace tips for writing killer sales copy that coverts prospects into customers.

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

Holly Fisher is a certified Story Brand Guide. But before she became one, she has traveled an interesting entrepreneurial journey.In this podcast we talk about:Getting laid off, now what?That moment you start your business, what do you need?What Holly wished she'd done different regarding pricing and time managementWhy you don't want to be The Cheesecake Factory with your messaging...and much more interesting insights on storytelling messaging--even in testimonials!Fisher CreativeFacebookInstagram 

Connecting with your audience through your written words is one of the most important skills you can have as an online business owner. When you write in a compelling way, you can inspire your ideal client to do exactly what you want them to do whether that's downloading an opt-in, signing up for a webinar or booking a discovery call to learn more about working with you. Want people sending you messages saying “I feel like you're reading my mind”? Tune in to find out the #1 secret to writing compelling copy and how you can start implementing this in your business right away! Learn more about Orly at www.orlywachter.com Join the FREE Health Pro to CEO Facebook Community: https://www.facebook.com/groups/HealthPro2CEO/

Welcome to the very first episode of the FloInsider podcast. While we all work in the creative industry, we share similar job titles and passions - there is actually so much that sets us apart. Each of us comes from different backgrounds, we are all shaped by unique life experiences and each of us has a one-of-a-kind story to tell. The FloInsider podcast is the place where we’d like to celebrate our differences. We hope to highlight and amplify the voices of talented folks who deserve a spotlight, and we intend to bring them forward through exciting guests, and hosts, from all around the world. Today’s episode is all about words and copywriting. Or better said “How to write compelling website copy that 1) gets more users to your website and 2) helps convert those users into prospects and paying clients.” We're exploring this topic with a certified StoryBrand copywriter and a former wedding photographer - Brian Schindler. If you don’t know what StoryBrand is, if you’re struggling with finding the right words when describing yourself and your services, or if you simply want to learn a few cool tricks on how to get more clients via your website - keep listening, this interview is full of amazing insights. Our lovely host is Brandi Potter. You can connect with her here: brandipotterphoto.com Connect with Brian Schindler and schedule a free consultation here: loopjolt.com Check out Flothemes website designs for photographers & creative businesses here: flothemes.com

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly.  The key to a success website or for any marketing initiative is the WORDS you use.  When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it. 

Justine Bylo fulfills her passion for getting independent authors' and publishers' books into the world as IngramSpark’s Author Acquisitions Manager. She’s dedicated to innovating cutting edge services to help IngramSpark authors and publishers grow their businesses and expand their flourishing platforms. When you self-publish with IngramSpark, you are plugged into the publishing industry’s largest global book distribution network, including access to over 40,000 stores, distributors, and libraries. Learn more at https://www.ingramspark.com/ and follow them on Twitter @IngramSpark. For a free setup for your book, use the code INGRAMSPARK2020. Join Laura in a 14-weeks to Bestseller Program with Laura Petersen (How to Grow Your Podcast Brand and Business with Compelling Copy) and Allison Melody (Food Heals) by emailing bookings@laurapowers.net. You can also ask Laura for the free webinar with Allison.To find out more about Laura and her work please visit her website at www.laurapowers.net. You can also find Laura on Twitter @thatlaurapowers, on Facebook @thatlaurapowers, and on Instagram and TikTok at laurapowers44.

In this episode, Jacquelynn Marie interviews Content + Copy Writer Sarah Blake. Sarah gives her insider tips on how to write compelling copy, how to get out of writer's block, tips on writing any posts, touches on the importance of brand values and so much more!  Connect with Sarah: Website: www.sarahblakecreative.com IG: instagram.com/sarah0blake Free Resource: " COMPELLING HOMEPAGE GUIDE https://landing.mailerlite.com/webforms/landing/c6h5d0 Connect with Jacquelynn Marie: Website: https://www.jacquelynnmarie.com IG: www.instagram.com/xojacquelynnmarie FB: www.facebook.com/xojacquelynnmarie    

Check out the newest series by Deepa & Kanishka called Brew Advertising. In the maiden episode of the series, they talk about how you can convert your visitors and leads into paying customers starting from the basics -- writing great copy! Follow Deepa on: https://instagram.com/deepasinghofficial Follow Kanishka on: https://instagram.com/kanishkasinghofficial You can check out their Youtube channel 'Deepa & Kanishka' at Youtube.com/immensepictures. Tune in every Thursday and Friday at 7 pm for new episodes of Brew Advertising by Deepa & Kanishka. Cheers!

The dramatic tale of how Lee's 10-year-old daughter Aria passed away from complications of Alagille syndrome, spent six solid months trying to drink himself to death, and completely changed his perspective on why he writes copy. He has worked with hundreds of business owners from Russell Brunson of ClickFunnels to the legendary marketer Dan Kennedy and Joe Vitale (author of numerous books and The Law of Attraction). But for Lee, it isn't about impressing other copywriters. It's about authentic, compelling messages that keep customers coming back. He went on to talk about how to cultivate long-term relationships with your audience, how to stand out as a copywriter and find good copywriters to hire for your business. Receiving a black belt almost 30 years ago back in 1991, the practice of Tae Kwan Do had a significant impact on how Lee thinks about success and excellence. Lee explains how martial arts, Eastern philosophy, and life experiences culminated in his non-formulaic approach towards writing copy and branding. Support The Podcast! Buy Me A Coffee: https://www.buymeacoffee.com/tapeyourtime

Ep. 18 - Writing Compelling Copy for Facebook Ads by Interactive Schools

In a Nutshell: Whether you're writing website copy, sending email newsletters, social media posts, physical mailers, or a combination, you have to master the psychology of engagement to turn your prospects into clients and keep your business growing.  Guest: Adam Bensman. Adam is one of the top direct response copywriters and consultants in the country, and he has a particular expertise in helping financial advisors improve their marketing. My Key Takeaway: If you want win more business from your copywriting, you need to craft a compelling offer that: Differentiates your firm. Reaches your ideal client right where they are. Addresses the questions that are going in their mind. Provides a high level of perceived value.  Also Learn 1.  Why you should delete your glossy headshot from the top of your emails, open with an ellipsis (...),  and always end with a PS. 2. How to address your prospect's pain by appealing to the "search trigger" that brought them to you in the first place.  3. What 4 quadrants Adam says your marketing needs to hit in order to set yourself apart and demonstrate your value to your audience. 

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands.  Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers. Some of the highlights of the show include: What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk  Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language  Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff Corporate copywriting is defensive, while conversational copy is disarming Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy   Links: Nick Usborne Nick Usborne’s Conversational Copywriting Blog Nick Usborne's special offer for AMP listeners David Ogilvy Avengers: Endgame CoSchedule Transforms Modern Marketing Email your suggestions for topics and guests for future AMP episodes.  

Heidi is an accomplished copywriter who has massive amounts of experience helping people write compelling copy, or doing it for them. You can get her free templates at https://www.thecopycipher.coand get amazing free tips from her blog at: https://www.heidianspaugh.com/blog

Get the replay for Little List Big Profit Webinar Replay >>> Https://www.katedoster.com/little   Save $277 off of Love Your List (but only until Friday July 19th at 11pm EST - https://www.loveyourlist.co/summer

In this episode, I’m going to go over how to write compelling copy, how to write compelling advertisements that get your customers to want to buy whatever product it is that you are selling. I've made millions of dollars on the Internet and I've done that largely through being able to write compelling copy, compelling words that sell. No matter what happens in my life, I know I can always write advertisements and make money. And what's great about being able to write good copy or good advertisements is that it's a skill you can take with you anywhere. It all has to do with wanting financial freedom and a more than average life. Listen in as I share with you a few of the steps that you can use to write compelling copy that sells and learn more about the Art of Copywriting. Key Takeaways: A skill that motivates people to make lots of money on the internet (01:10) Get to know your customers (02:43) The power of good stories (03:24) Why writing by hand helps you create compelling write-ups (05:06) Pain points and problems in a story (06:48) SPECIFIC means SUCCESS (08:36) Problems solved in copywriting (13:10) -- JOIN MY 6-WEEK TRAINING COURSE: http://bit.ly/jc6weektraining [FREE] LEARN HOW I MAKE MONEY ONLINE: http://bit.ly/how_i_make_money ATTEND A LIVE TRAINING WITH ME: http://bit.ly/my_live_training FOLLOW ME BELOW: YOUTUBE --- http://bit.ly/crestani_yt LINKEDIN --- http://bit.ly/crestani_li INSTAGRAM --- http://bit.ly/crestani_ig PRESS INFO --- http://bit.ly/crestani_press PODCAST BOOKING INQUIRIES --- support@legacypodcasting.com You can find all the episodes and more at https://johncrestani.com/podcast Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

On today's episode I'm interviewing Kate Dramis, a copywriter and messaging coach for online experts. She helps passionate entrepreneurs find their unique voice and turn it into copy that converts! Kate serves as the CEO of Kate Creative, LLC. She is trusted by some of the top online experts in the industry to create copy for their brands. 

In this episode, I chat to Mary Kathryn Johnson from Messenger Funnels about what kind of businesses should use messenger bots as well as best practice when it comes to using messenger bots in your business.

“People assume that, being a business owner, we need to have a professional, nonchalant, corporate air. Which is opposite of the way we need to be.” Janelle Lara (9:27) To write effective copy, you have to put yourself in your client's shoes.   Would your clients trek through three feet of snow to get to you?   Let's back that up. Put another way, how interested are your clients in your offer? Are you telling a story that compels your dream client to beat your door down, even if it takes them out of their comfort zone?   Writing compelling copy is a skill that requires an understanding of human psychology. Experts like Sarah Temte approach copywriting armed with the knowledge that humans would almost always rather stay where they are than take a risk.   It's a common pitfall for entrepreneurs who are in love with their offer. You know you're offering something brilliant and you know it's tremendously valuable. With that in mind, you start to feel indignant when your clients aren't falling at your feet. So what's the cure?   “People are chasing feelings a lot more than we think they are.” - Sarah Temte (11:35)First of all, understand what it is that you're asking from your client. No matter how much your offer helps, in accepting it, your client is taking a leap of faith and taking action - even if they're only clicking a link. That's a very hard place for people to be, and it's important for you to be cognizant.   Second, it's important to remember that you're situated in a noisy marketplace with a lot of other people who present similar offers and skill sets. Your clients could invest their money anywhere, and it is your responsibility to get their attention and communicate what sets your offer apart from others.   Once you've got a firm grasp on the concepts, it's time to position your offer. Your priority should be understanding the client experience you offer. How do you make people feel? What is your promise at every stage of the buyer journey? Understanding why your client makes decisions will set you ahead of the curve.All humans chase feelings. We make our decisions based on a complex mixture of emotions, goals, and internal narratives. We are especially driven by the fear of missing out. If you can delve into the meaning of a purchase that goes beyond the product itself, you will be able to craft stories on a much deeper level. It is your responsibility to communicate to your customers all the amazing things your offer can do.   The best copy in the world is, at its core, a captivating story. And that's exactly what it should be - a story, not a narrative that boosts your ego. Inspire your clients to buy from you, rather than demanding the result you want. “Are you paying attention to why people won't read your email, but they'll spend an hour watching The Bachelor?” - Sarah Temte (23:55)  The last consideration you should make in your copywriting journey is that of your own storytelling tendencies. Are you an extroverted over-sharer? Or maybe you are a taciturn introvert who prefers the bare bones. Either way, get into the habit of writing down the stories that interest you, and editing them towards the opposite tendency. If you give a lot of detail, trim the fat. If you only give the basics, elaborate a little.   No matter which way you lean, you have to put in the work. Write every day, about every headline that interests you. Open your eyes to the things that captivate your peers and emulate the trends you find. No one starts out as an expert. It's ultimately about your effort. Captivate your audience, learn to better understand their wants and needs, and they will trudge through the snow, no matter how deep, to get to your offer.   How to get involved Follow @theparttimeceopodcast on Instagram for special, podcast related updates! For more resources, information on my coaching services, and a whole community of Part-Time CEOs, find me on Facebook at Janelle Lara, my website, or email me at janelle@janellelara.com. Visit sarahtemte.com for a special offer.   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we'd love for you to help us spread the word!

Conversation with Erin Brenner, the CEO of Right Touch Editing and she's a subject matter expert in content copywriting and editing

Bestselling Authors Get More...Media Attention, Speaking Gigs, & Clients. Laura helps you write, self publish, launch, and leverage a bestselling book to grow your brand and business. Connect with Laura Petersen aka Laptop Laura: https://www.copythatpops.com/ ------------------------------------------------------------------------------------- Get her book "Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy" now: https://amzn.to/2DEFuBv ------------------------------------------------------------------------------------- Get her book "Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact" now: https://amzn.to/2OMm6Dn ------------------------------------------------------------------------------------ Get my book "How Podcasting Can Change Your Life" now: https://amzn.to/2vg9ttq ----------------------------------------------------------------------------------- Get my "Podcast Listening Journal" now: https://amzn.to/2ST0YPq ----------------------------------------------------------------------------------- Please leave a rating for the show! Thank you so much!

It's not just what you write. It's also how you write. Tone is the voice you hear when reading your emails.

Helping passionate world changers to get out of their own way is what gets Clare Josa out of bed in the morning. She’s great at getting the work done, but not as confident in her ability to sell the benefits to her potential customers. I love talking about selling benefits, and it’s often a lot simpler than people think. If you’re struggling to communicate why people should buy from you, press play and listen to Clare and I solve it for you!   In This Episode Thinking big and playing small Enjoying the work, but not the selling Thinking about why instead of how The most powerful statement to determine your ideal clients struggle Setting expectations properly to avoid refunds Making it possible for your audience   “You can’t think yourself out of a problem that your thoughts created” - Clare “What I’m great at is writing about the features and pretending they’re the benefits” - Clare “This is why the product is going to transform your life” - Jess “I don’t know what my dream life looks like as a buyer” - Jess “What is relevant to them right now?” - Jess “Sales pages aren’t important” - Jess   More Clare! www.clarejosa.com www.authormastermind.com   More Jess!http://bit.ly/SLSGroup https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content DisclaimerThe information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.Disclaimer: Some of these links are for products and services offered by the podcast creator

As important as the words on the screen is the design of your emails. Listen and learn what you can focus on for improvement, testing design elements and creating a layout that works for you.

We've said it many times on the podcast: the only thing you can sell in your emails is a click. If the content of your email isn't good, you're never going to get the click-throughs you need to land conversions. Here are tips on creating better email content.

Your subject line is an email's first impression. It's the first Call To Action that leads them towards conversion. This episode has some tips to write better subject lines.

This is the last episode in our conversation on growing your list. We move onto the next topic after this one. Last, and certainly not least, for growing your list is the Call To Action. You need to create a sense of urgency, use action words and more to ensure you've gained a new subscriber.

Another important aspect of the words you use for your signup form is the incentive. Potential subscribers need to understand the value in opting into your list. Tell them what they have to look forward to!

In addition to touch points and timing, the words you put on your signup form matter when it comes to growing your list. Part of that is the tone or personality that your words carry. That's what is called the "voice" of your copy.

When Laura Petersen decided to write and self-publish a book in 30 days, there was no option for her not to do it.  And after her book How to Grow Your Podcast Brand & Business with Compelling Copy hit #1 in Amazon for a few significant categories, it was no surprise that others came to her to see how she did it and how she could help them.   But, just like all entrepreneurial paths, Laura’s was far from straight.  A self-proclaimed academic nerd turned school teacher, her current business model has been created from an amalgamation of her experiences and her gifts.     Her podcast, Copy That Pops helps her share information about compelling copy for business owners.  And now, she’s sought after by podcasters and business owners alike to help them write their books and leverage them to grow their businesses.     During this conversation, Laura dives right in to how she organizes herself so that she is efficient with her time and gets things done!   We also discuss the lesson she (and most of us) continue to learn about specializing and really niching down so that we can go “an inch wide and a mile deep” in order to create results for ourselves! (Avoid all the squirrels!).   Laura also shares how her business model runs now and how she’s continuing to adjust according to what she most wants and the demand she’s getting from her people!   Laura’s commitment to providing value and doing it in a way that truly makes a difference for those she serves is unmistakable!   RESOURCES WE DISCUSS:     Rich Dad Poor Dad by Robert Kiyosaki https://amzn.to/2tYRnLZ     Laura’s podcast Copy That Pops: http://copythatpops.com Laura’s FREEBIE for you! 7 Secrets to Growing Your Business & Getting More Leverage with Books, Podcasts and Speaking on Stage → http://copythatpops.com/bizwomen Laura’s Books! How to Grow your Podcast Brand and Business with Compelling Copy - https://amzn.to/2KPUImV Permission to Write a Brand Building Book - https://amzn.to/2KLPcoM  

Key Takeaways Covered In The Podcast All copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something. You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy. Use emotion in your copy that makes it easier for customers to connect with you on a deeper level. Your copy should address your customer’s fear right off the bat. Address all the reasons they won’t engage or feel afraid to. Use your copy to let them know why they don’t have to feel this way. Give your audience the opportunity to respond to you. Have a conversation with your audience to gain actionable insight for new copy in the future. The one thing you need to remember above all else… Your audience is comprised of real human beings and your copy should be written for them. Your customer should be the focus. You will want to explain why you are the solution to their problem and convey that using their words and compelling emotion. Highlights You Simply Can’t Miss All copy is sales copy. Here’s why. – 3:29 #1: Researching your audience – 4:51 #2: Focusing on features vs benefits – 7:05 #3: Using emotion works in copy – 9:03 #4: Addressing your customer’s fears – 10:45 #5: Hearing and responding to customer feedback – 12:00 Want the full transcript? Click to Download!

Have you ever wanted to write a best-selling book for your small business? Laura Peterson did just that. But the difference is she wrote her 300-page book in just 30 days and it became an Amazon best-seller! She has coached 13 people (including herself) on how to write books and created a strategy for them to launch the books so they rank #1 on Amazon.com. Laura Petersen (a.k.a. Laptop Laura) is a tall math and psychology teacher turned persuasive writing expert and Amazon best-selling book launch strategist. A podcaster, speaker, #1 international best-selling author, and course creator, Laura loves helping entrepreneurs step into the light and grow their brand and businesses. Tune in to this episode to get tips on how to grow your small business with strategies on how to start writing a book! You can connect with Laura through her website and social media platforms: Website: copythatpops.com Twitter:@LaptopLaura LinkedIn: @LauraPetersen Facebook: @LaptopLaura or @CopyThatPops Instagram: @LaptopLaura or @CopyThatPops You can also get Laura’s book, Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy, here.   --- Remember to subscribe to the SPRH Podcast on iTunes or on the Podcast Addict App on Android, rate it, and share it with your friends, family, and colleagues! Start your day with the right positive affirmations by joining Dan’s The Success Happens Movement Facebook group. Are you taking massive action in your life? Want to share your successes and support others who are also taking massive action? Then join Matt’s Facebook group The 3% Tribe.  

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary What compels someone to want to support your cause? Your story? Your brand? People join movements because they desire a sense of belonging. Everyone wants to be a part of something bigger than themselves. They can create movements that start at a higher level.  Movements demand action; and the way to create action is through developing your messaging and your brand. A prime example of the proper use of an effective message and brand is mentioned in our book, “Brick by Brick” wherein we try to delve into what makes superheroes so popular. Think about it, superheroes are so ingrained into our culture to the point that entire franchises are built upon them. These are some of the most lucrative ventures that one can pursue. Superheroes are brands in themselves. Comic book releases that contain the stories of these superheroes are almost the same as, if not exactly the same, compelling copy. Your community gives support because they value the social and emotional good done by the organization. Depending on the supporter, he or she may donate more from the heart or more from the head. This means people can be compelled by a message that tells a story or by seeing statistical information that shows how large of an impact donating can have. Sometimes you’ll even encounter situations where potential donors, depending on their personality, are influenced by both. Information such as the organization’s track record, credibility, story, and visuals are all important when it comes to connecting to your supporters and empowering to take action through your cause. Engagement in a community, donating to a cause, and joining a larger movement is borne from many reasons. However, the key lies in understanding the motivation of the giver and providing the type of messaging that builds on what they respond to. Ask them what they want to get out of giving. Determining their motivation will help you to better serve your donors. Doing this will ultimately help you raise more money. Listen in as we are joined by Leanna Johnson, of Lost Lass, as she speaks about 360-degree branding, where she encourages organizations to look at their brand from a holistic perspective and to develop content that is fully aligned with the brand. This way, the organization can leverage its messaging through its marketing in a clear and consistent manner; while forming a community that’s based upon a strong foundation. About Leanna Johnson Leanna Johnson is the founder of Lost Lass, a freelance journalism brand. Her mission is to discover and create multimedia stories for businesses and media outlets. She has interviewed Bollywood actresses, famous journalists and human trafficking activists, contributed to a national campaign against police brutality, and written a column on growing up around the world. A passionate advocate and storyteller, she uses photography, video and radio, as well as her first love, writing, to investigative controversial issues. Lost Lass is an international brand based in the Chicago area. [av_button_big label='Join the Grow Your Non-Profit Facebook Group!' description_pos='above' link='manually,https://www.facebook.com/groups/growyournonprofit/' link_target='' icon_select='yes-left-icon' icon='ue8f5' font='entypo-fontello' custom_font='#ffffff' color='theme-color' custom_bg='#444444' color_hover='theme-color-subtle' custom_bg_hover='#444444' custom_font_hover='#421c52!important' custom_class='' admin_preview_bg=''] Click here to join a community of non-profit professionals leveraging digital marketing and technology to grow their communities and improve their fundraising systems.  [/av_button_big]  

Eavesdrop on this conversation and learn how to create your marketing message. In this episode, Tamara Patzer and Gail Dixon discuss how to formulate your million dollar marketing message.Gail Dixon is the Word Wizard. She works with individuals and organizations with life-changing missions to create messages that Command Attention, Create Connection and Ignite Impact. Gail is a 3-time best-selling author (her own book - “Masterful Messaging - Volume 1: Compelling Copy”; and two compilation books: “Journey to the Stage, Volume 1” and “100 Voices of Inspiration, Awakening, and Empowerment.”) She also has a chapter in the upcoming book, “Big Mission, Big Message.” The second book in the Masterful Messaging Series, “Change Talk,” will be published in Spring 2018.Women Innovators with Tami Patzerhttp://businessinnovatorsradio.com/women-innovators-with-tami-patzer/

Eavesdrop on this conversation and learn how to create your marketing message. In this episode, Tamara Patzer and Gail Dixon discuss how to formulate your million dollar marketing message.Gail Dixon is the Word Wizard. She works with individuals and organizations with life-changing missions to create messages that Command Attention, Create Connection and Ignite Impact. Gail is a 3-time best-selling author (her own book - “Masterful Messaging - Volume 1: Compelling Copy”; and two compilation books: “Journey to the Stage, Volume 1” and “100 Voices of Inspiration, Awakening, and Empowerment.”) She also has a chapter in the upcoming book, “Big Mission, Big Message.” The second book in the Masterful Messaging Series, “Change Talk,” will be published in Spring 2018.Women Innovators with Tami Patzerhttp://businessinnovatorsradio.com/women-innovators-with-tami-patzer/

Welcome to Part Two of my conversation with Ashlyn Carter, a sharp & sweet conversion copywriter for creative entrepreneurs! This might just be one of the most info-packed Clarity episodes to date. Ashlyn & I couldn't decide between two awesome topics, so we decided to give it all! If you struggle to figure out how to craft your message in a way that truly lures people in, I think this episode will be perfect for you. The truth is, there's no magic bullet to copywriting. There's no voo doo formula here. This is about really listening and paying attention to the market, simplifying your message, and crafting your copy in a way that truly resonates. In this Clarity episode, you'll learn:The concept of customer led copy, and how great copy is assembled instead of created out of thin airHow to leverage the words on your website in a way that actually gets you PAIDHow to "coach the conversion" -- aka, the 5 steps your audience needs to walk through to go from new follower to paying customer 7 little known secrets to copywriting that will make all the difference in your business SHOW NOTES: Writing Copy for the Web: A Guide for Copywriting Ask by Ryan LevesqueRay EdwardsBreakthrough Advertising by Eugene SchwartzJab Jab Jab Right Hook by Gary Vaynerchuk Start a Blog That Matters -- 5 weeks free at FizzleGrammarly

Our Guest:   Laura Petersen is the founder of Podtent Marketing, a company that helps mid-sized businesses with a high-touch, done-for-you service to launch a podcast and power a content marketing strategy. Her own podcast is called Copy That Pops and she is the author of the #1 Amazon Best-Selling book Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy which is available on Amazon. Now she is currently working on a course to help solopreneurs and entrepreneurs with small teams to earn the “#1 Amazon Best-Seller” title without the need for an email list or marketing budget. The course is due out by 5/19/17! Story:   From starting off her career as a teacher to finding her love of podcasting and writing, today we have our guest Laura Petersen.   A few highlights of what you will hear:   Laura’s journey from where she started. Traveling around the world. Her first company that didn't work out, a balloon animal company. Rich Dad Poor Dad by Robert Kiyosaki. Her career as a teacher in high school. How she started her tutoring company. How she hit Amazon Best Seller on her book. First steps to take in order to start a podcast. Starting her own company, Podtent Marketing.   Impactful Quotes from Laura:   “I love doing fun good stuff with like minded people to sum myself up.”   “I knew from then I wanted to travel around the world, start businesses, own real estate and all of this stuff.”   “We didn't get very far because every time we had a team meeting, I would be the only one who had their homework done.”   “For every single school break that there ever was, I was on the first plane out of the country the second I would get out of school.”   “I got really interested in podcasting as a listener, and then on the back end helping him.”   “We didn't put any money on marketing or advertising, so as clients just came in we would start accepting them and hiring other people to help us with the work load.”   “As you are going through the process of writing it why not start promoting it even before its live.” Featured Quote:   “You are the average of the 5 people that you spend the most time with.” Connect with Laura!   Copy That Pops Facebook: @LaptopLaura – facebook.com/LaptopLaura Twitter: @LaptopLaura — twitter.com/LaptopLaura Instagram: @LaptopLaura — instagram.com/LaptopLaura Snapchat: @LaptopLaura — snapchat.com/add/LaptopLaura LinkedIn: @LauraPetersen – linkedin.com/in/laurapetersen Facebook: @CopyThatPops – facebook.com/CopyThatPops Amazon Best Seller Course   Start now!   Ready to take your business and lifestyle to the next level in college? Grab your seat in our Entrepreneur Accelerator Program: College Edition. Connect with us! Sabah Ali and Dan Tieman. Our Snapchats: @Sabahh14 & @Tieman - Snap us!

What would happen for you if you were better at creating compelling copy that sells? In this episode, you’ll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye. Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact. Here’s a glance of what you’ll learn in this episode: Everything Is Copy: How to use words to influence people and get bigger, better results A marketing discovery Joe made that transformed his business and bank account Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor You can turn prospects who don’t immediately buy from you into your most valuable, high-paying customers. Here’s how… The difference between ‘convincing’ and ‘compelling’ prospects to buy from you ‘Before Unit’ Deep Dive: How to set up a reliable system that finds and delivers right-fit clients to your business The right way to connect with prospects, more easily replicate your message and ethically persuade more people to buy from you  

You’re listening to The Goal Digger Podcast, Episode 022. Today I get to interview the incredible Nikki Elledge Brown. Nikki is an educator, a copywriter, a fellow podcaster and a true inspiration. I am so excited to be talking all about writing compelling copy with the girl who knows it best!

In episode 060 of the Razor Sharp Show, Matt Romania interviews professional copywriter, Rachel Kurzyp. Rachel walks us through what makes compelling copy, three ways to get to know your audience, auditing your own website and marketing materials, how to write something from scratch using simple copywriting formulas, features of a great call to action, editing tips for clarity and recommended writing resources. Mentioned in this episode Customer persona template Hemingway App Grammarly Hot Copy Podcast with Belinda Weaver and Kate Toon PAS (Problem, Agitate, Solution) AIDA (Attention, Interest, Desire, Action) Article - how to write a readworthy page Article - 20 editing tips Learn more about Rachel in Episode 037 Rachel's blog Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.com See omnystudio.com/listener for privacy information.

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online business.  What I used to teach & still teach [0:45] One psychology secret for hot headlines and compelling copy [1:34] The Asch Experiment explained [2:00] Apply this to your business and writing [4:40] More details in the Show Notes for Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy!