Podcast appearances and mentions of nick usborne

In this episode of LMScast, Chris Badgett talks with Nick Usborne about his initiative, Your Awesome Life Story, a website that helps people, especially those over 50, record and save their life experiences for those who come after them. Nick Usborne has decades of expertise in the field and is a prolific author, educator, and […] The post Capturing Your Awesome Life Story appeared first on LMScast.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Nick Usborne as they explore copywriting in the AI age. Nick combines the power of AI with Emotional Intelligence to differentiate himself. Nick Usborne, a copywriter since 1979, began writing for the web in 1995. As a pioneer in the craft of digital copywriting, he has influenced thousands of writers as they entered the online space. Nick has received 15 awards for his copywriting work, with major clients, including Citibank and Apple. His advisory role extends to startups, especially in online consumer product sales. As an accomplished trainer at events for companies like Yahoo!, Intuit, Walt Disney Attractions, Novartis Pharma, and John Deere, Nick's global influence is evident in both his live training and in online courses reaching thousands of students in over 97 countries. In “Futureproof Copywriting,” his latest course, Nick combines the power of AI with Emotional Intelligence, showcasing his commitment to advancing the dynamic field of digital copywriting. The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

In this episode of Earley AI Podcasts, we are joined by Nick Usborne, a veteran copywriter with over four decades of experience and an advocate for the sophisticated use of generative AI in human-centric communication. Nick provides a wealth of insights into the pitfalls and potentials of integrating AI into marketing and how businesses can leverage AI without losing their unique voice.Key Takeaways:Human Connection Matters:The episode opens with Nick Usborne expressing disappointment and loss of trust in a brand due to an impersonal automated onboarding process, emphasizing the need for emotional intelligence in all interactions.Education and Training in AI:Nick stresses the importance of better educating employees and businesses on AI capabilities and limitations.The Sameness Trap:A discussion on the risk of using identical AI models to create content, leading to homogenization and a loss of brand uniqueness.Limitations of AI:Nick elaborates on AI's current inability to genuinely experience emotions and sensory input, stressing the crucial role of human supervision.Structured Prompts for AI:Nick shares methods, like the RACE framework, to optimize AI outputs and ensure relevance and quality.Human Creativity in Marketing:The necessity of human involvement to preserve creativity and innovation in marketing efforts despite the speed and efficiency of AI.Quote from the show:"AI will never replace the human touch in creating meaningful connections and fostering trust. It's a partner, not a tool, and our role is to guide it with emotional intelligence and creativity." – Nick UsborneThanks to our sponsors: VKTR Earley Information Science AI Powered Enterprise Book

How can writers strike a balance between the human element and AI collaboration? In this engaging episode of #shifthappens, Nick Usborne, a pioneer in digital copywriting with over four decades of industry experience, delves into effectively leveraging generative AI with prompt engineering and creating powerful content with emotional storytelling. He also shares insightful perspectives on the industry transformation to a more data-driven approach and potential pitfalls of overreliance on AI making it harder to differentiate your content and to connect with audiences.

Today we delve into the world of copywriting and explore how Artificial Intelligence (AI) is impacting and reshaping the agency and marketing landscape. Matt and Nick discuss how AI in content has evolved over time and share personal examples. Nick provides essential survival tips for copywriters to thrive during this technological shift and to have a positive outlook. Matt is pragmatic with a bent on more “doom and gloom”. They discuss the future of digital copywriting, with Nick emphasizing the crucial combination of Artificial Intelligence and Emotional Intelligence (EI). Both issue a cautionary warning for those who believe AI writing tools will never replace human copywriters and content writers. They also highlight the dangers of leaning completely on AI and falling into the “Sameness Trap" when using AI writing tools and offering strategies to maintain uniqueness and creativity. A perspective of focusing on the light at the end of the tunnel and a future with AI as the importance of SEO rises and falls again. “SEO is Dead. Long live SEO (and the human element)!"Guest's Contact Informationhttps://nickusborne.com/seohttps://www.linkedin.com/in/nickusborne/Please like, review and comment if you got value!—More from EWR and Matt: Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: bestseopodcast.com/https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: https://www.ewrdigital.com/Host: Matthew Bertram, Marketing ConsultantDisclaimer: For Educational and Entertainment purposes Only.Support the Show.

This is episode 2 of 3 for the “AI and EI for Business Success” series with Keynote AI Speaker and sales author Shane Gibson and Nick Usborne of Nickusborne.com and BeMoreHuman.ai. This podcast is formatted as a collaborative discussion where we delve into the integration of artificial intelligence (AI) and emotional intelligence (EI) in business. […] The post AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Join us in this thought-provoking episode as we explore the evolving role of AI in the world of copywriting with the esteemed Nick Usborne, an expert in online copy and content writing. As AI continues to permeate various sectors, its impact on copywriting is undeniable, offering both challenges and opportunities for marketers and writers alike.In this interview, Nick dives deep into how AI is reshaping the landscape of copywriting, from automating content creation to enhancing data-driven marketing strategies. He discusses the significant role data plays in fueling AI advancements, providing marketers with unprecedented insights and capabilities. However, with these technological advancements comes a growing concern about the loss of the human touch in marketing narratives.Nick predicts a potential backlash from both consumers and marketers who value genuine human connections in communication. He shares his insights on finding the right balance between leveraging AI for efficiency and maintaining the authentic voice that customers trust and relate to.Tune in to learn from Nick Usborne as he navigates the complex interplay between AI, data, and the human element in marketing. Whether you're a copywriter, a marketer, or simply fascinated by the impact of AI on creative professions, this episode offers valuable perspectives on adapting to and thriving in a rapidly changing digital landscape.Don't forget to like, subscribe, and comment with your thoughts or experiences with AI in marketing and copywriting!Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

This week's weeks podcast episode is part one of a podcast series on using AI and Emotional Intelligence for Business Success. Joining me is Nick Usborne from BeMoreHuman.ai. Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Our […] The post AI Podcast – The Marriage of AI and Messy Humans appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors

Today, I'm thrilled to welcome Nick Usborne as our guest. Our connection dates back to a previous podcast where we delved into conversational copywriting. Today, our focus shifts to the captivating realm of AI in copywriting.Guest Introduction - Nick UsborneNick Usborne is a seasoned copywriter with over 40 years of experience. Since 1979, copywriting offline and then online, he has worked with dozens of major companies, including:Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, the U.S. Navy and others.He has spoken at numerous online marketing conferences and conducted in-house seminars and training sessions for many companies, including: Yahoo!, Intuit, Walt Disney Attractions, Association of American Publishers, Novartis Pharma, John Deere, National Cancer Institute, Merck & Co., Textron, and the Information Technology Media Advisory Council..As a business consultant for online entrepreneurs, I deeply appreciate Nick's commitment to connecting with the human side of his audience. His expertise in conversational copywriting and emotional intelligence has been transformative. Nick transitioned from corporate training to providing individual-focused courses and is now embracing AI, particularly ChatGPT, to accelerate his copywriting.The Role Of AI In Copywriting: Key TakeawaysEvolution Of Copywriting:We explore the evolution from hard-selling to conversational copywriting, emphasizing genuine connections with the audience.Introduction To AI In Copywriting:Nick spotlights ChatGPT as a game-changing AI tool, delving into its profound impact on transforming the copywriting landscape.The Role Of AI In Copywriting:Our conversation underscores that while AI enhances efficiency, it won't replace emotional intelligence. We stress the importance of combining AI with emotional intelligence for impactful and authentic copy.Adapting To Change:Emphasizing the significance of adapting to technological changes, especially the rise of AI, I encourage fellow online business owners to embrace and learn about these tools to stay relevant.Future-Proof Copywriting:Nick shares insights on future-proofing copywriting by seamlessly integrating AI and emotional intelligence. We recognize the unique value humans bring – the ability to infuse emotion into content.Example Of Human Touch:Sharing a real-life example, we discuss the irreplaceable human touch, such as forgetting a friend's name at a conference. We highlight how personal experiences and emotions add depth to copy that AI cannot replicate.Empathy In Copywriting:Nick and I identify emotional intelligence, specifically empathy, as a crucial element for creating a compelling and relatable copy. We emphasize the importance of maintaining a human touch in the age of AI.Key Quotes"AI plus emotional intelligence: that's the future of copywriting.""It'll be the death of the lazy copywriter.""Take AI and layer it with emotional intelligence."Resources MentionedNick's website: https://nickusborne.com Connect with Nick on Facebook: https://www.facebook.com/nick.usborne Subscribe to Nick's newsletter: https://nickusborne.com/newsletter Get my free guide: Fill Your Programs, Courses & Memberships Like...

In Part 2 of my conversation with early adopter and renowned copywriter, Nick Usborne, we focused on how to combine AI and EI (emotional intelligence) to build strong relationships with prospects and clients. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Discover the potential of artificial intelligence and emotional intelligence in course development and copywriting with Nick Usborne The post Sell More Courses Using Copywriting with AI and Emotional Intelligence with Nick Usborne appeared first on LMScast.

If you're wondering how to use AI in your marketing, this episode is for you. I talked with early adopter and renowned copywriter, Nick Usborne, about how he's using AI to make his content marketing quicker, easier and less painful. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Heather MurataOwner/Copywriter At The Wellness Connection Copywriting Website Address: https://thewellnessconnectioncopywriting.comWHAT SERVICES DOES YOUR COMPANY PROVIDE?Creative, Social Media, SEO, OtherABOUT THE WELLNESS CONNECTION COPYWRITING:Provide clear, creative, compelling marketing copy, and SEO-optimized web content. I break down complex topics into easy-to-understand content.HOW DO YOU DEFINE SUCCESS?When I know that I’ve given it all I’ve got; no holds barred. And I feel like I’m on top of the world, that is success. I have an internal locus of control. I believe that my life is what I make of it. I’m not saying that external reinforcement isn’t appreciated. I love a good pat on the back. And, sure, outside forces can also make some negative dents. But in the end, I’m the one making my choices. If I’m making the kinds of decisions that improve my existence — improve the world, I’m succeeding.WHAT MAKES YOUR COMPANY UNIQUE?I have many interests and passions. When I decided to focus on a niche market, I combined many passions that enjoyed a synergistic relationship rather than choosing only one. That synergistic relationship is The Wellness Connection. It doesn’t focus solely on human health. It also focuses on the health of our planet—environmental health. You really can’t have one without the other. My tag line, Mind+Body+Spirit+Planet, is a lifestyle choice. It’s not just some catchy slogan. I believe it takes healthy humans to ensure a healthy planet, but it also takes a healthy planet to ensure healthy humans. Healthy People = Healthy Planet ~ Healthy Planet = Healthy People.WHO IN THE INDUSTRY INSPIRES YOU AND WHY?I’ve been studying with American Writers and Artists Institute (AWAI) for some time now. Every copywriting course I’ve taken through this organization has inspired me. If I had to choose one person who inspires me, I’d pick a conversational copywriter, digital marketer, Nick Usborne, at nickusborne.com. He’s a down-to-earth marketer who exudes trustworthiness, and he’s not stingy with his knowledge. He takes the time to educate others, whether in a course he’s teaching or on his website.WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR INDUSTRY?Know your audience. Pick one person from that audience and write to that person as if you were talking over coffee.What is the biggest change that you see coming with COVID-19 and the way people market their companies?A lot of people need to start focusing more online. Obviously, it’s a more virtual reality now. They can’t see their customers face to face the way that they’re used to. Not only that, but they also need to really start focusing on how their website is presenting their business. This is a really great time to just focus inward a little bit and make sure that your web site is putting your best face out there so that people understand what you’re all about and you can get their needs met. BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

In this episode, I talk with Nick Usborne of Conversational Copywriting. We have a great conversation! Nick stresses the importance of honesty and transparency in your marketing. If you are looking to boost your sales you will want to hear this. I also, talk a bit about the challenge 2020 has been for all. This year has been a tough one economically for most. However, it is in times like these that we have to find perspective. When things are hard it can be so easy to only see where you wanted to be. Instead, I challenge you to look at how far you have come. Finding perspective is what will help you stay motivated to keep going. You don't want to miss this episode!Support this show http://supporter.acast.com/intentionallyinspirational. See acast.com/privacy for privacy and opt-out information.

We all know how to speak like humans, but why is it so difficult to write copy that sounds natural. If you'd like to communicate more clearly, tune in as Josh interviews Nick Usborne about copywriting.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more

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“Don’t dress copy up with nonsense; nonsense is a turn-off.” Author Nick Usborne. Nick Usborne has been working as a copywriter and trainer for 40 years. His 2001 book, Net Words, paved the way for a new generation of online writers and copywriters. Nick coaches his clients to rise above what he calls the “manipulative approach” and instead to engage in what he calls, “Conversational Copywriting,” a more transparent and ethical approach to selling. Nick is about a no-hype, high-engagement, trust-building way to sell online. He has spoken at numerous conferences and conducted in-house seminars and training sessions for many companies, including Yahoo!, Intuit, Walt Disney Attractions, John Deere, National Cancer Institute, and the Information Technology Media Advisory Council. Bestselling author Seth Godin called Nick, “an astute, insightful and original mind.” Listen & Learn: The 7 steps to developing a conversational voice in your writing. How to engage your customers on an emotional level with your copywriting. Why people are turned off by gobbledygook, sales pitches, and false friendliness. The value of “people first” writing. Writing should be about the reader, not about the company. Why it’s important to listen for emotional drivers. Powerful marketing copy that’s people first. Call Lori Jones today to learn more. 303-678-7102  

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a long way in building relationships and making sales. Discover how to “write  for the web” and engage your customers by engaging in conversational copywriting.

“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast. About Nick Usborne Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting. Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more. Nick lives in Montreal, Quebec, Canada, where he’s not always sitting in front of a keyboard. When he’s not working, and if the weather is being kind, he can often be seen enjoying the outdoors via kayak or bike. In the winter he’s out on his cross-country skis most days. Episode Highlights “A lot of writing is unnecessarily clever.” Especially in marketing. Nick notes that when you make your marketing copy too complex and clever, you put distance between your brand and your customer. “Customers connect with brands that sound accessible.” Why is clear and concise writing so hard? “We’ve had it educated out of us in grammar school, university, and god help you if you’ve been to a business school. You end up writing in a way no one can understand.” How has writing for the web changed brand building? “Before, companies had more control of the brand,” says Nick. “Today the brand is the experience people have with the brand.” But, because of the web, we can also listen to our customers more than we could before. What brand has made Nick smile recently? Nick shared the story of Ernest Packaging Solutions. In spite of their use of the word ‘solutions’ (“It should be banned in marketing other than for chemical companies”), the company makes their customers smile by making unconventional things like surfboards out of cardboard boxes. If a cardboard box company can make their customers smile, you can too! To learn more, check out the special page Nick made for listeners of the show at conversationalcopywriting.com/onbrand. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

I'm so excited to have Nick Usborne on the podcast today! If you want AN EXPERT at #copywriting ... it's Nick. Listen well to this podcast to get some great tips about writing for websites, emails and #socialmedia! Check out his site: ConversationalCopywriting.com Looking for tips and ideas for your business social media? Stop by our blog at eJenn Solutions here:  https://ejennsolutions.com/blog/  

Go to the homepage of your company’s Website, and read the copy aloud. How does it sound? Like a pushy salesperson? Cute and clever, but unclear? Why not sound like yourself? Avoid corporate speak copywriting that almost no one understands.  Today’s guest is Nick Usborne, a conversational copywriting mastermind with 40 years of experience. Conversational copywriting is clear, concise, and converts customers. Some of the highlights of the show include: What is conversational copywriting? Social and conversational copy that engages with an audience; write the way you talk  Conversational vs. Corporate Copywriting: Clear and compelling copy with a human voice matters Old School vs. Online Voice: Let go of marketing speak to create realistic, unique, and transparent voice and language  Conversational Copywriting Traits: Start with a couple short, simple sentences; remove the fluff Corporate copywriting is defensive, while conversational copy is disarming Mirror and Reflect Customers’ Words: Use their language, not yours as a clever copywriter; creativity can get in the way of copy   Links: Nick Usborne Nick Usborne’s Conversational Copywriting Blog Nick Usborne's special offer for AMP listeners David Ogilvy Avengers: Endgame CoSchedule Transforms Modern Marketing Email your suggestions for topics and guests for future AMP episodes.  

There are different types of copywriting for different purposes. An expert in copywriting and web writing, Nick Usborne (UZ-born) has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to […]

There are different types of copywriting for different purposes. An expert in copywriting and web writing, Nick Usborne (UZ-born) has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

If you’re an entrepreneur striving to build and maintain a presence on the web and social media, this episode is a MUST! My guest this week knows ALL about how utterly crucial it is to be having a conversation with your audience. Nick Usborne is an expert in copywriting and web writing. He’s written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. On this episode, he shares his wisdom and conversational copywriting approach to help YOU write persuasive and more effective copy for clients. Grab Nick’s FREE guide and video training series on conversational copywriting here: https://conversationalcopywriting.com/frequency/ You can also connect with Nick on his social pages and channels: YouTube: https://www.youtube.com/c/nickusborne Facebook: https://www.facebook.com/nick.usborne LinkedIn: https://www.linkedin.com/in/nickusborne/ To connect with ME outside of the podcast: https://www.lisacapri.com/ On Facebook: https://www.facebook.com/lisacapricoaching/ On Instagram: https://www.instagram.com/raiseyourfrequencydaily/ Or shoot me an e-mail at voicesplash@gmail.com! Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients. Nick Usborne is in the Copy That Pops house... Free Guide to conversational copywriting below too!   A Few Highlights from This Podcast:   - Nick grew up in England (now lives in Canada) - Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50 - How Nick got a job writing copy for an ad agency without education or experience. - How do we write for mobile? - What can we learn from print ad copy, direct response marketing, and writing for the web tips? - Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too) - Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important. - How can we find what our audience is actually saying so that we can write better copy? - What is mirroring in writing? Can you give an example of how we can do it?       - Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss        - Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips   - FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos       - The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.       - The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.       - Go here: https://conversationalcopywriting.com/pops   Nick's Books:      - Net Words: Creating High-Impact Online Copy       - Popcorn Content: The craft of writing short-form content for social media       - NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites   Our Guest  Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.   He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.   Learn More Here: https://conversationalcopywriting.com/nick-usborne-copywriter     Great Quotes   “I use words to design a page." - Nick Usborne "I write the first few sentences really, really short." - Nick Usborne "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne "Don't hit me with a 5-line paragraph." - Nick Usborne "Writing for the web is different." - Nick Usborne "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne "The web is the ultimate direct response medium." - Nick Usborne "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne "Everything important in our life depends on conversation." - Nick Usborne "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne "The best way to improve your writing is to cut stuff." - Nick Usborne "All the big names on my resume, that all came from the book." - Nick Usborne "In terms of a credibility builder, [a book] is amazing." - Nick Usborne   Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator Speaker's Secret Gig List     Learn More About Laura & Copy That Pops Podcast full shownotes for this episode on Conversational Copywriting Main Copy That Pops website

Nick has been a successful copywriter for decades and the whole blueprint of it , his strategies and tips are going to be shared on this podcast! Here’s Nick LinkedIn : http://linkedin.com/in/nickusborne And a small gift for our audience! : https://conversationalcopywriting.com/successful/

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world's biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he's here today to share his approach to help you write persuasive and effective copy for clients. Welcome to the show, Nick! Learn more about your ad choices. Visit megaphone.fm/adchoices

At the heart of any successful small business is a creative human being.And it’s important that we remember to put our very human voice out there to connect with our preferred clients and customers.And yet, when it comes to writing copy or content, we often stiffen up. Being an authentic human being should be the most natural thing ever -- so why does it often feel so unnatural when we try?Plus, authenticity is determined by the audience, not by whatever pops in your head to say. And that means that communicating in a relatable way takes a lot of listening, and then mirroring back to your audience the language that they prefer.In this episode, we’re joined by copywriter Nick Usborne, who specializes in “conversational copy.” Tune in to hear some of Nick’s favorite methods for creating engaging messages that catch and hold attention, while inching people ever closer to doing business with you.Here is the link Nick mentions during the episode: https://conversationalcopywriting.com/unemployable/To access the show notes, transcript, and links mentioned in this episode, view the episode page at: http://unemployable.com/podcast/conversational-copywriting***Unemployable is brought to you by iThemes Hosting for WordPress. iThemes is our host here at Unemployable.com, and it keeps the site fast and reliable — while not breaking the bank. To save even more, simply use this exclusive link to save $50 off your first year: http://ithemes.com/bc50

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

Nick Usborne has been a copywriter since 1979. He has a copywriting portfolio in companies such as Citibank, Apple, Chrysler, NY Times, Disney, The US Navy, and more. He also has won more than 15 copywriting awards. Today, he is teaching and has online copywriting courses.

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That's just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick's free guide and videos. Nick and I will both be speaking again at AWAI's Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor. 

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web.    He attributes his success to “conversational copywriting,”.   In today's conversation, we talk about, why is conversational copywriting the future of not just copywriting in general, but also for all interactions online? How do we write to engage with our customers and clients? Because if you can engage the readers, and if you write copy that gets responses, that gets people replying, sharing, and taking action, that's the purpose of copywriting right?!   You are probably implementing this idea of conversational copywriting into your email sequences, your social media strategy or your sales page strategy, even if you don't know it. I think the most effective operators are already writing this way and the chances are that your favorite newsletter or something like that, is written in a very conversational style.   In this broadcast, Nick and I talk about:   Nick's entry about entering the world of copywriting What differs conversational copywriting from ''standard'' one What types of engagement are available to use with your clients How to sell with conversational copywriting Why selling through conversation in a better way to do it How to choose the right platform for better engagement with your audience Ways to encourage dialogue with your audience Is storytelling fits into this type of copywriting   How to Connect with Nick: conversationalcopywriting.com/trenches/ Nick on Twitter Nick on Linkedin    Get the Latest Broadcasts of In The Trenches   Subscribe to In The Trenches on iTunes   How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

Ep #97: The way you write is often different from how you talk. Have you noticed that you put more emotions and personality into the conversation when you meet with the person face to face rather than you type something on your computer? Let’s get this open friendly tone to your text too. In this episode, Nick Usborne shares how to find and develop your conversational voice in writing.  Nick is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.  He attributes his success to "conversational copywriting," and now he shares his approach on how to write persuasive and effective copy for clients. Time Stamped Show Notes: [00:22] About the episode and Nick Usborne [01:43] Nick started working in an advertising agency, but then turned into the solopreneur copywriter that became his career for 40 years [05:31] What it means to write conversationally [07:51] The tips on how to add the conversational voice to your writing [11:08] The difference between writing conversationally and hard selling copy [14:53] How to write to people as if you are their friend [17:59] The important part of the conversation whether it’s face to face or in writing [21:00] How to develop a conversational voice in writing [25:08] How to sell to the desperate audience [26:12] How to build a long-term relationship with writing [29:20] The practical tip on how to improve the content on your website [33:44] Where to find Nick online [35:43] For the show notes go to marinabarayeva.com and subscribe to the Marketing for Creatives show Let’s get in touch: Check what influencer you are as an entrepreneur. Take a quiz at marinabarayeva.com/influencer Did you get new insights? Please leave a short review on iTunes Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Does selling ever make you feel gross? In today’s episode, you’ll learn how to market and write about your products without the sleaze and hype. Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands. We covered: How to recognize hype and high-pressure trickery in online marketing Why conversational copy makes customers feel more comfortable How children can be more persuasive than the best advertisers in the world The simple test to determine if your sales copy is conversational or not Why most of us are terrible at having conversations with each other The secret to writing your first draft of copy (and getting past the blank page) How to balance everyday language and the structure of your sales message Why the little voice in your head will always give you the feedback you need Resources: 3 Steps to Write Copy That Converts with Joanna Wiebe Marketing Psychology: 5 Little Known Facts About Consumer Behavior in Advertising Conversational Intelligence by Judith E. Glaser Never Split the Difference by Chris Voss Unconscious Branding by Douglas Van Praet conversationalcopywriting.com/everyone nick@conversationalcopywriting.com

Nick Usborne is The Conversational Copywriter. Conversational copywriting could change your business, your personal brand or your career.Whether you own a salon or you're a dentist, how you communicate with your potential clients matters. Even if you're not a writer, you'll need to communicate (or maybe hire a writer).So often my goal here is to inspire, not necessarily instruct. Nick does both. We talk about what conversational writing is, what it isn't, how to do it well and take your storytelling to the next level, and so much more. This is a great episode to take notes on!“If I write you a 4-page [marketing] letter I know that I'm going to lose the most people at the end of each page… never end a sentence at the bottom of a page.” - Nick Usborne on the art of holding attentionConnect with Nick:Custom page for The Storytellers Network listenersInstagramLinkedInFacebookTwitterYouTubeRemember to leave your rating and review if you enjoyed the show, and share this podcast with your friends, family and network. The Storytellers Network with Dan Moyle airs every Monday at 7 AM EST.

If you're a Business Coach, Consultant, Freelancer, Solopreneur, Small Business Owner or anyone else in a "high trust," relationship-based business, you need to hear what Nick Usborne has to say. Nick's unique style of "Conversational Copywriting" has helped him land work for clients including Disney, Apple, Chrysler, Citibank, The New York Times, The U.S. Navy and countless others. On this episode of Nemo Radio, Nick shares the secrets behind how "high trust" business professionals like Business Coaches, Consultants, Freelancers, Solopreneurs, Authors, Speakers and Small Business Owners can create compelling, conversational copy that converts. EPISODE BONUS Take a deep dive into Nick's "Conversational Copywriting" method on a special series of free, live webinars with Nick and John Nemo! REGISTER NOW: https://linkedinriches.com/nick

If you want your words to sound more like your voice, today's episode is for you. It's a very “meta” conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and “chatty” style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longer term relationships built on trust). And there was some ranting about why so many people don't speak plainly and clearly. Take advantage of Nick's special offer and sign up to get Nick's free guide and videos. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor. 

Nick Usborne is a renowned in the copywriting industry. He started out as a copywriter back in 1979 because he needed a decent-paying job that didn't require any qualifications. In 1995, he wrote his first website, and the rest is history. By 1998, Nick was teaching companies and organizations how to write better websites. And so began his journey where he now offers corporate training materials, courses, and programs for freelance writers and copywriters. During his illustrious career, Nick has worked with many leading worldwide companies, to include: Citibank, Apple, Chrysler, Franklin Mint, TV Guide, Diners Club International, J. Paul Getty Trust, MSN.com, Technogym, Encyclopedia Britannica, New York Times, Country Financial, Adorama, Reuters, WebEx, and the U.S. Navy. What you'll learn about in this episode: How Nick got into the field of conversational copywriting and turned it into a lifelong career How technology has changed copywriting over the 40 years of Nick's experience in the industry Why companies need to abandon a “command and control” mindset for advertising and embrace interaction with their customers How Nick defines conversational copywriting, and why it's important for business professionals Why perfect grammar can sometimes be an obstacle to having an authentic “conversational” voice Why Nick greatly enjoys copywriting, and why he finds a deeper meaning within the outcome of his work What advice Nick has to offer for people interested in a potential career in copywriting Why every page of your website should have a clear purpose, and why you should always assume it's being viewed from a smartphone Why social media channels like Google, Facebook, and Twitter have lost many of their conversational elements to automation How to contact Nick Usborne, and Additional Resources: Website: www.conversationalcopywriting.com Email: nick@conversationalcopywriting.com Nick's Free Offers: www.conversationalcopywriting.com/potential Ann Handley's Website: www.annhandley.com

How familiar are you with conversational copywriting? Do you struggle to write in your own authentic voice? What if imperfection was the key to... The post Nick Usborne Will Teach You Conversational Copywriting | PoP 343 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content. Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising. All this and more on this episode of EDGE of the Web!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Nick Usborne (https://nickusborne.com/) is our special guest on today's episode of Traffic and Leads Podcast (https://trafficandleadspodcast.com). A copywriter of ...

Did you know that our brain responds differently to different messages? If you don't want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.   Tune in to learn: What conversational copywriting is The super easy way to know if you've written it or missed the mark How our brain responds to different sales messages Uncovering the language of our readers How to persuade clients that it's the right tone for their brand Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and big hugs to Greg from Portland for a 5-star review.   About Nick Who is Nick Usborne? Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world's biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”. Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He's able to find substance when others see just fluff, and can cut right to the core of the issue.” Connect with Nick Conversational Copywriting website Nick on LinkedIn Nick on Twitter The Coffee Detective Useful Links: Conversational copywriting resources for listeners Conversational Intelligence - Judith E. Glaser  

Why conversations make more money than pitches.   Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you. In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting […] The post E88: The science of conversational copywriting with Nick Usborne appeared first on A copywriting podcast for copywriters.

Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

On today's episode of the Internet Marketing Podcast, Andy is joined by Nick Usborne, copywriter and founder of Conversational Copywriting to discuss exactly that, Conversational Copywriting, it's importance in marketing and why it works so well. On the show you'll learn:Why it's important to write in a human way and try to be genuine and engagingWhy marketing automation is great, but shouldn't imitate conversational languageWhy website aren’t just containers for wordsIf females make better copywriters than menWhy the web is an interactive medium - so you need to talk their languageWhy you should give/listen first and why loaves will come backPlus Nick provides his top tip/key takeaway for our audience. If you'd like to connect with Nick you can find him on Twitter here, on LinkdeIn here. You can also find his own page on the Internet Marketing Podcast here where you can get your FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos.  See acast.com/privacy for privacy and opt-out information.

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients. Resources Nick's Conversational Copywriting Goodie Bag (including 5 Quick & Easy Ways to Make Your Writing More Conversational) Nick Usborne (blog) Conversational Copywriting (official site) Popcorn Content: The craft of writing short-form content for social media (book)  

My guest on this episode of the podcast is Nick Usborne, who is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,” and he has recently started a training program for copywriters that teaches them that approach. In my interview with Nick, we talk about how local small business owners can find good copywriters and work with them effectively to improve their marketing. 

Nick Usborne has written copy for clients including Citibank, Apple, Chrysler, TV Guide, Diners Club International, The New York Times, WebEx, the U.S. Navy and many others. On this episode of Nemo Radio, Nick shares some of his favorite tips on how anyone can create copy that converts! EPISODE LINKS Get started with some of Nick's free training resources here: https://conversationalcopywriting.com/nemo/

On September 12, I read an article on Copyblogger that blew me away — to the point where, immediately after finishing it, I hopped into our general slack channel and shared it with the company. It was “How Copywriters Can Leverage the Power of Feelgood Chemicals to Make More Sales” by Nick Usborne of Conversational Copywriting.com.    He talks about why copywriters need to care about “neuromarketing" and how copywriting that appeals to the emotions of your audience can easily backfire, if you tap into the wrong emotions.

A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that's a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He's here... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He’s here... Listen to episode

Don’t be a marketing scumbag! Conversational copywriting for course creators with Nick Usborne in this episode of LMScast with Chris Badgett of LifterLMS. Chris and Nick dive into the fundamentals of what copywriting is and how you can produce great copy for any product or service you sell. On a basic level copywriting is writing words that in some way contribute to making a sale. Copywriting can be print ads, blog posts, a website homepage, a sales email, or anything used to shift people’s perception. Nick has 38 years of experience as a copywriter, and he has worked with several … Don’t Be A Marketing Scumbag! Conversational Copywriting for Course Creators with Nick Usborne Read More » The post Don’t Be A Marketing Scumbag! Conversational Copywriting for Course Creators with Nick Usborne appeared first on LMScast - LifterLMS Podcast.

I recently had Joanna Wiebe on the show to talk about . And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy and others. So, yeah. He’s the real deal. And he attributes much of his success to a copywriting approach he recently defined as “conversational copywriting.” It’s not what you think. This goes beyond the “write like you talk” advice we’ve all learned in copywriting books and courses. In this chat, Nick explains what this approach is all about ... and how you can adopt it to write more persuasive and effective copy for clients.

Nick Usborne has been a copywriter and direct response marketer for over 35 years. He has worked with major companies including: Citibank, Apple, New York Times, and many more.   He has done conferences and trainings for companies like: Yahoo, Walt Disney Attractions and more.   He was the winner of AWAI copywriter of the year joining past winners that include Dan Kennedy, Ted Nicholas, Bob Bly, Richard Armstrong.   http://www.inspiredinsider.com/nick-usborne-one-question-inspires/

Writing for the web is indeed a different beast to writing offline. Top web copywriter Nick Usborne shows us how to write powerful web copy and create a website that sells.

Learn how to feed your audience with reliable content to become an authority in your area of interest, and if quality is enough to rank well on Search Engines. Ken interviews Nick Usborne of WebContentCafe.com on the premiere episode.