Podcasts about awai

Oft erscheint die Zeit knapp, etwas für seine Gesundheit zu tun. Dabei ist die "Lebenspflege", wie die Vorbeugung in der Traditionellen Chinesischen Medizin (TCM) genannt wird, ein wichtiger Baustein, um langfristig resilient, aber auch körperlich fit zu bleiben. Ein wichtiger Bestandteil ist Qigong, eine Bewegungsform, die inzwischen auch von den Krankenkassen zur Prävention im Bereich der Stressbewältigung und Entspannung anerkannt ist.In dieser Folge spreche ich mit Awai Cheung, Gesundheitscoach und Buchautor, über die Wirkung von Qigong. Er hat eine vereinfachte Form entwickelt, das Business Qigong, die sich gut in den Alltag integrieren lässt. In dieser Folge erfahrt ihr, wie Qigong wirkt, wie es funktioniert und warum wir dadurch schnell Energie in unseren Körper und Geist zurückholen können. Regelmäßig angewandt mit nur wenigen Minuten täglich ist Qigong eine effektive, einfache Methode um Überlastung und Burnout vorzubeugen und unsere Resilienz und Gesunderhaltung zu fördern.Awai hat auch eine kleine Übung zum Mitmachen mitgebracht, die ihr überall und jederzeit umsetzen könnt.Mehr Infos zu Awai Cheung: https://awaicheung.de/**Lass Dich inspirieren!**Du möchtest für Dich und Dein Unternehmen langfristige Veränderungen bewirken ohne auszubrennen?Dir liegt die Gesundheit und das Wohlbefinden Deiner Mitarbeitenden am Herzen?Dann melde Dich gerne direkt für ein kostenfreies Erstgespräch: www.changeyourbrain.de oder überhttps://www.linkedin.com/in/sandra-megahed/Sende mir gerne Deine Fragen, Themenvorschläge, Buchtipps unter: info@changeyourbrain.deÜber mich: Ich bin Coach für Storytelling, resilientes Mindset, Trainerin für Positive Neuroplastizität nach Dr. Rick Hanson sowie IBSR / The Work of Byron Katie (vtw).In meinen Workshops, Trainings und Coachings fließen jahrzehntelange Erfahrungen aus Projektmanagement, Journalismus, Public Relations, Firmenberatung zu Digitaler Transformation und Coaching ein.Kundenstimme von Christian Bentz, Ausbildungsleiter bei der Siemens AG: "Im Frühjahr 2023 hatte ich das Vergnügen, Sandra als Trainerin für einen Tages-Workshop zum Thema "Motivation in der Ausbildung" bei Siemens in Karlsruhe zu gewinnen. Die von ihr angestoßenen Diskussionen und Erkenntnisse waren der Beginn einer Reihe von weiteren wertvollen Erkenntnissen auf unserer Reise zu mehr selbstgesteuertem Lernen.Sandra ist eine herausragende Persönlichkeit, die nicht nur durch ihre fachliche Kompetenz, sondern auch durch ihre authentische und beruhigende Präsenz überzeugt. Ich kann sie uneingeschränkt als Partnerin für inspirierende und effektive Weiterbildungsprojekte empfehlen."

In this episode, host Gayla Scrivener is joined by Craig Grossman. The conversation covers various topics, including the significance of understanding customer needs, the power of persuasive writing, and the role of reputation management in the digital era. Craig has been a sales pro for most of his adult life. He owned and managed a gourmet foods brokerage company called Evergreen Fancy Foods, Inc., selling to retailers across the N.W. states with a team of 6 sales reps. But after 30 years, it was time for a new challenge! He discovered copywriting in 2016 and earned copywriting certifications primarily through AWAI. Craig sold his sales business in January 2020 to become a full-time copywriter. Craig is now a StoryBrand Marketing Guide. He loves helping his clients create brand narrative strategies, compelling website content, and sales copy for local and national companies. His favorite niches include financial planners, accounting firms, B2B, and professional services.  Here are some highlights from the episode: Craig shares how he helps businesses create more compelling websites and marketing content using StoryBrand's 7-part brand messaging system. Craig emphasizes that he is a certified SEO, UX, and Sales Enablement Copywriting Specialist, and he offers free feedback to aspiring copywriters as a way of giving back. He reveals his biggest reward in pursuing his dream lifestyle and shares his advice for those considering starting their own business. Craig reflects on his biggest challenges and the lessons he has learned along the way. He recommends a favorite resource, the Accelerated Program for Seven Figure Copywriting, which played a pivotal role in his career. Continue the conversation. Join the Live Full Work Fun Facebook group and share your biggest takeaway from this episode. Additional Resources: Free eBook | What's Missing From Your Website? 12 Rookie Website Mistakes - and How to Fix Them Connect with Craig Grossman: Website: https://fabulouscopy.com/ LinkedIn: https://www.linkedin.com/in/fabulouscopybycraiggrossman/ Connect with Gayla: Website: https://www.gaylascrivener.com/ LinkedIn: https://www.linkedin.com/in/gaylascrivener/ Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/ Instagram: https://www.instagram.com/gscrivener/ This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!

Awai hi kyun hum sochte hai !! --- Support this podcast: https://podcasters.spotify.com/pod/show/mithu5/support

[MUST LISTEN EPISODE!]SPECIAL GUEST: Pauline LONGDON- author- speaker- copywriter- marketer- Retired Australian Army Nursing Major- long-time loving partner of Rae Brent- SURVIVOR OF DEPRESSION AND (almost) ATTEMPTED SUICIDE- wearer of mohawk hair ❓ Who Is Pauline Longdon...Pauline Longdon, is an Emotional Direct Response Copywriter and Marketer, who has crammed a decade of copywriting experience into only a few short years. She has made a seamless transition from retired Army Nursing Major, to a complimentary therapist, a businessperson and now as a well-paid, in demand copywriter.Pauline uses her vast life experience and natural communication style to help translate her clients heartfelt and mindful messages into meaningful marketing masterpieces.She has managed to catch the eye of many of the copywriting veterans around the world. Her grounded personality and solid character makes her a pleasure to work with. She is truly a rising star of the global copywriting scene.Pauline is an International Speaker, Bestselling Author and in her spare time, she is a Mentor for the AWAI (American Writers & Artists Inc.) Circle of Success program.

“Non c'è mai stato un momento migliore per avere una carriera di successo nel copywriting.”Questa affermazione è vera, ma contiene un paradosso.Internet - grazie alle basse barriere all'ingresso - ha consentito l'entrata in scena di una nuova generazione di marketer, scrittori pubblicitari e aspiranti tali.Agli albori del 2023 sembra però che la nuova faccia di internet - l'intelligenza artificiale (nella forma di ChatGPT-3 ma non solo) sarà in grado di toglierli di mezzo quasi tutti.Eppure l'IA è poco capace di architettare materiali persuasivi, che si adattano alla psicologia di altri lettori umani.O perlomeno, è uno strumento inutile se non è messo in mano a dei copywriter navigati. E i copywriter più esperti non sono quei ragazzini che si improvvisano dopo aver comprato una formazione farraginosa - talvolta ingannevole - la cui popolarità è (purtroppo) in continua crescita.E, vale la pena rimarcarlo, non ci può aspettare granché da chi non ha il feedback di Senior Copywriter, e non ha fatto anni di pratica sul campo.Soprattutto, non basta leggere Cialdini e Hopkins per dirsi copywriter e avere capacità di portare risultati ai clienti nel 2023. Anche per questo è arrivato il momento di introdurti a Mark Ford, vero maestro di business e copywriting di cui in Italia nessuno ha mai parlato. Ford è un vero imprenditore seriale.Ha infatti creato da zero o è stato socio di oltre 10 aziende cresciute da 0 a oltre 50 milioni di fatturato annuo in breve tempo.Tra le creature di Mark c'è anche AWAI, la prima scuola online per scrittori freelance.Con lo pseudonimo di Michael Masterson ha pubblicato diversi libri. Fra questi spicca The Architecture of Persuasion. Capolavoro che in sole 121 pagine indica la via maestra per scrivere lettere di vendita persuasive. Ecco perché “Il Baffo” Andrea Lisi ha creato una nuova serie speciale incentrata sull'opera di Ford per gli studenti del Club.E oggi ha deciso di offrire agli ascoltatori del Podcast un estratto della prima puntata.L'episodio contiene alcuni insegnamenti e consigli avanzati che ti aiuteranno a comporre messaggi commerciali d'impatto.Bando alle ciance dunque, buon ascolto!*** Se vuoi conoscere a fondo gli insegnamenti di Mark Ford e di altri mostri sacri del copywriting - come Ogilvy, Schwartz, Halbert e Collier - iscriviti al Copy Persuasivo® Club.Unendoti alla membership più avanzata sul copywriting in Italia, hai accesso esclusivo alle Serie speciali a dedicate a loro.Ma, il Club è molto altro.Al suo interno trovi oltre 200 ore di formazione su marketing SfornaClienti e scrittura persuasiva, aggiornate puntualmente ogni mese. Inoltre - e scusa se è poco - hai accesso diretto alla consulenza del Baffo.Per gennaio siamo al completo. La buona notizia è che hai ancora una possibilità di entrare a febbraio - se richiedi ADESSO il tuo colloquio selettivo.Clicca qui per saperne di più: https://club.copypersuasivo.com/ Ecco una piccola anteprima della puntata di oggi:[3:51] Chi è Mark Ford AKA Michael Masterson. I suoi successi professionali e il contributo impagabile che ha dato al marketing diretto.[7:36] Il libro che contiene la formula con cui Ford ha portato oltre 10 aziende da zero a 100 milioni in meno di 7 anni.[14:42] Le fondamenta delle tue argomentazioni persuasive. Ecco cosa abbiamo imparato in 2300 anni di civiltà.[22:17] Studi una quantità pazzesca di videocorsi su marketing e copywriting, ma continui a fallire nel business? Ecco il motivo.[29:26] I 2 livelli su cui si realizza ogni vendita efficace. Perché dovresti affrontare il processo con una mentalità "agnostica". [32:48] I 5 elementi che formano una lettera di vendita.►► Hai comprato libri e corsi di marketing, ma non sei ancora riuscito a impostare un sistema efficace di acquisizione clienti per la tua attività? Ecco come creare e mettere in moto la tua Macchina SfornaClienti in soli 3 mesi:https://www.copypersuasivo.com/psi ►► Hai un'azienda e vuoi smettere di stressarti in azienda 16 ore al giorno, studiare di notte libri e corsi dei “guru” e sprecare tempo con falsi clienti a caccia di sconti? Scarica la nostra Guida Salvavita per Imprenditori Imbruttiti (gratis) su:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

ONPE ujaine niina webjin makichik modulon dekas ashii ciudadanos nueve regionnumia aina nunu dekawagti local de votacionjin tusa nuwigtu dekatnume miembros de mesa etegjamu jigkiajeash nunashkam tusa, dekata ashii etsegmau aina duka juju episodio #ONPEPodcasta tawa nunui.

La experiència de la gratuïtat de l'AP7 sembla fonamentar l'aposta per la vinyeta per davant de la gratuïtat absoluta de les vies ràpides, però mentrestant ahir durant la reunió de la taula de mobilitat del Penedès es van donar a conèixer el descompte que a partir de l'1 de gener s'aplicarà al peatge de Vallcarca per tots aquells vehicles inscrits al portal de la concessionària, i que tinguin o bé Teletac o bé l'aplicació de mòbil Awai. L'entrada A partir de l’1 de gener el descompte de la C-32 serà del 50%, mentre es busca una solució pels treballadors de cap de setmana. Ho explica Jaume Monasterio ha aparegut primer a Radio Maricel.

「【12/3-4開催】AWAI Global Forum 2022 by Ecological Memes「アニミズムと出会いなおす – 生命の多世界と交わる術-」」　人と自然の関係の再生成をテーマに様々な学際領域を横断する探究者・実践者の共異体として活動すThe post 【12/3-4開催】AWAI Global Forum 2022 by Ecological Memes「アニミズムと出会いなおす – 生命の多世界と交わる術-」 first appeared on IDEAS FOR GOOD.

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (High-Velocity Copywriting)

In this episode, you'll also hear:Why copywriting is such a high-demand, high-income skillCommon misconceptions about copywritingThe basic skills you need to succeed as a copywriterCoach Tam's personal recommendation for a program to get you started and walk you through every step of the processThere's a lot of talk in the Christian author community about ways to make more money. Often, the recommendation is to niche down, figure out who your tribe is, and then find ways to market your work more effectively. If that's your goal, you'll definitely want to go back and check out Part 2 of this Published and Paid series. So far, we've covered three paths you can take to make money as a writer, and now it's time to take a look at the fourth path. This path is often overlooked. In fact, it's probably thought of even less than public speaking or coaching. But it's not something you should sleep on, because it's a field of writing that will always be in demand: the field of copywriting. What Is Copywriting?Copywriting is a high-income skill to possess as a writer, because organizations large and small are always in need of someone to produce compelling, persuasive, and interesting marketing materials. As a copywriter, you can be that someone. You can earn a very good income using the writing skills you already have to create ad copy, web content, brochures, and much more. And the best part? You can often set your own hours, and you can literally work from anywhere in the world. Copywriting is the art of being persuasive, so there are a lot of things you could write that fall into this category, from sales letters to emails to social media posts and more. And all of these content pieces share the same goal: to get people to take action. Another important thing to know about copywriting is that it's a skill you can learn, even if you don't feel like you are particularly persuasive right now. (Trust me, I know this from experience!)Copywriting MisconceptionsBefore we get into some tips on how to get started with copywriting, let's first address the proverbial elephant in the room. You see, copywriting is often misunderstood. It falls in the category of marketing, and many of us have negative belief systems about marketing. It's often perceived as a dark art, a way to manipulate people into buying things they don't need. But nothing could be further from the truth!Copywriting is simply the art of crafting compelling copy. The goal is to find the right words to communicate your message in a way that resonates with your audience. That's really all that it is.Are there some unscrupulous individuals who use copywriting for less-than-honorable purposes? Of course there are. But let's be honest, there are people in every field who do not operate in a way that is consistent with Christian values. Copywriting is no exception, but – just like in every other field – the vast majority of professionals in this field are ethical. They only want to help themselves and other business owners and organizations achieve their goals. So it's true that not all copywriters are created equal. And you can be a part of changing the narrative by operating your copywriting business in a way that honors God. Another reason copywriting is often misunderstood has to do with the word “persuasion.” For some people, persuasion is associated with manipulation and coercion. But it doesn't have to be. You see, there's nothing inherently wrong with using words to influence someone's thoughts or actions. And let's be real: we all do that every day, whether we consider ourselves a copywriter or not. Have you ever tried to convince your boss to give you a raise, or your significant other to go on a date with you? That's persuasive communication, and it's the same skill a copywriter uses to convince people to buy a product, click a link, or sign up for a newsletter. Persuasion is a skill that we use every single day, and you can absolutely use it in a way that both honors God and helps the company meet their objectives. What's more, as you develop this skill and put it to use for other people, it will also make you better at marketing your own books and message. 3 Basic Skills for Copywriting SuccessThere's no perfect formula for becoming a great copywriter, but there are certain skills and qualities that will help you succeed in this field. You might have some of these basic skills already, but if not, you can likely develop them with a little bit of work. 1. Good copywriters are good communicators. Most of us know that good writing must be clear and concise. After all, who wants to read a rambling essay, a sloppy email, or a book that just goes on and on with no end? But what most people don't realize is that clear, concise writing is especially important for anyone who wants to become a highly paid copywriter. In the world of advertising and marketing, every word counts. So the best copywriters are able to distill complex thoughts into concise, powerful prose. However, if you aren't confident you can write clearly and concisely, that doesn't necessarily mean you can't become a good copywriter. It just means you need to work on those writing skills. In addition to expressing yourself clearly and concisely in writing, being a good communicator also means understanding the needs and expectations of your client or audience. In other words, your writing can't just be good; it needs to be effective at reaching the audience you're writing for. Think about it this way: even if you're using copywriting to market your own books, you have to understand the audience's needs so you can create material that meets their expectations, right? It's the same if you're working with a copywriting client. You have to understand who their audience is, who they're trying to reach, and what goals that audience is trying to accomplish, because that will help you target your writing more effectively. And that will help you create content that delivers value. 2. Good copywriters are creative and think outside the box. Often, copywriting requires you to come up with original, attention-grabbing solutions to promoting a product or service.That's essential, because the client is coming to you because they don't have that skill. They know their products and services, but they don't know how to present them in a way that grabs attention and prompts people to take action. As a writer, you probably already know the importance of being creative and thinking outside the box. You already use those skills in your own writing, whether you write fiction or nonfiction. As a copywriter, you'll simply take those same skills and mindset and apply them to coming up with fresh ideas to set yourself apart from the competition. And the better you get at doing this, the higher the rates you'll be able to charge. Yes, creativity can be challenging. You may be tempted to wait for inspiration, and if you do, inspiration may never come. Instead, you have to learn to inspire yourself to write. How? By creating an environment that inspires you to take action. Sometimes this means taking a break from writing and doing something completely different. For example, once you have the basic concept you need to write about, you could take a walk, watch a movie, or read a book on that subject to get more familiar with it. Sometimes you have to take yourself out of “writing mode” and expose yourself to new experiences. This opens you up to new possibilities and gives your mind the opportunity to come up with fresh ideas.3. Good copywriters are well-organized and detail-oriented, able to manage multiple projects at once. To maximize your income, you'll need to work with multiple clients. And each of those clients will have unique deadlines, needs, and expectations. That means you need to be good at juggling! It also means you need to ensure the copy you put out is good. It should be user-friendly and easy to read, with great attention to detail and on-point spelling and grammar. The goal is to produce high-quality work that meets your clients' expectations. Copywriting is always in demand, and chances are good that after you work with a client, they'll need a copywriter again for other projects down the road. So if you knock it out of the park the first time, they're likely to come back to you with further needs. So how do you ensure you're meeting client expectations? By developing skills in these basic areas:Organization: Manage your time well so you can meet deadlines. Pay attention to the details of spelling, grammar, etc. Take advantage of online tools to stay organized, check for errors, and keep track of dates and tasks.Staying on top of trends: Copywriting as a skill has existed for a long time. But there are always new and exciting ways to convey information, and the client base is always changing and evolving. The best copywriters stay up-to-date on what's working now and constantly adjust their writing approach accordingly. With all this in mind, if you have good communication skills, are creative and can think outside the box, and are well-organized and detail-oriented with the ability to manage multiple projects at once, then you are already well on your way to becoming a successful copywriter. Take Action TodayThere are a number of different ways to get started with copywriting. But one of the best ways is to go through courses or programs that will help you take the concepts you've read about in books and put those skills into practice. If you're looking for a good program to guide you through the process of developing your copywriting skills, check out our friends at the American Writers and Artists Institute (AWAI). Their training program equips you with everything you need to know about copywriting, from the basics of grammar and punctuation to more advanced concepts like persuasion and marketing. Best of all, you'll be able to put your new skills to use right away. Whether you're looking for a six-figure income or just some extra spending money, AWAI can help you to get started. So what are you waiting for? Get started today, and watch the world of copywriting open up before you! Even if you don't think you're interested in taking a course right now, why not just take one small step in that direction by checking out what programs are available and asking yourself if this copywriting path could create additional income streams for you and your family? BIO:My name is Tamara "Coach Tam" Jackson and I am a published author, Facebook© Certified Digital Marketer, host of the Top 100 Publishing Secrets podcast, and founder of The Christian Authors Network (C.A.N.) Facebook© community. I specialize in helping mission-driven authors, coaches, and entrepreneurs increase their exposure, impact, and income through strategic self-publishing and digital media appearances. Just say yes and we will work together to attract a tribe of loyal followers that 1) "get you", 2) love what you do, and 3) are happy to invest in your book, business, cause, or movement. Plus, we will accomplish all of this without fake, salesy, sleazy, or manipulative tactics. Yes you CAN write, publish, and profit in a way that honors God; join the community today at https://christianauthors.net/fbgroup.   GET CONNECTED:Connect with fellow Christian Authors: http://christianauthors.net/fbgroupDownload the Free Christian Author Marketing EBook: https://265point.com/secretsbook1Get Booked as a Guest Speaker for Free: http://christianauthors.netFollow Tam on Facebook: https://www.facebook.com/TamaraJacksonTransformationExpert/Interact with Tam on Instagram: https://www.instagram.com/fitnesstamara265/

Henry Bingaman talks to copywriter and entrepreneur Roy Furr. They talk about how Henry and Roy met in 2009 at AWAI as two nobody wannabe copywriters, and their career trajectories from there. How they found copywriting and got their first clients Roy's first copywriting success How Roy Chose his freedom date (when he quit his corporate gig and went full time as a copywriter) Why Henry had to borrow money for a tank of gas to get home AFTER landed his first big client The benefits and drawbacks of putting it all on the line to make your career work. Plus, why the feeling of relief is actually more important than the feeling of success. Roy's links: https://www.breakthroughmarketingsecrets.com/henry/ Get my $599 training for free at http://www.henryb.co/roy #copywriting #marketing #royfurr #awai #marketingsecrets #entrepreneur

Adam Carswell shares one of the Greatest Hits of his fascinating Next Level interviews. In this episode, Adam brings on special guests Gresham Harkless & Ryan Awai, podcasting and business entrepreneurs, having newcomer to podcasting Ryan ask Adam and Gresham how they've mastered this space.  In this episode, Adam, Gresham and Ryan talk about:The importance of networking to create quality content for podcastsForming your own story to create unique content and connect with othersHow Adam and Gresham make their podcasts stand out from the competition What the process of creating a podcast episodes looks like for Adam and GreshamThe basic materials and equipments needed to start your own podcast Adam would like to give a huge thanks to Gresham and Ryan for coming on the Dream Chasers platform and sharing their knowledge and experience with podcasting. Watch the YouTube replay here: https://youtu.be/fBQmBtDNDaY Contact Gresham Harkless: https://iamgresh.com/  Contact Ryan Awai: https://www.linkedin.com/in/ryan-awai-038a7a1/  Episode Resources: Adam J. Carswell Facebook Group |   Timestamped Shownotes:02:25 – Host Adam Carswell introduces Gresham Harkless & Ryan Awai, Podcasting and Business entrepreneurs 05:56 – What is the biggest skill Gresham has gotten from podcasting?09:10 – What is the biggest benefit Ryan likes about podcasting?10:20 – Why did Gresham choose podcasts to spread his content rather than a different forum? 12:21 – Why did Adam choose to start podcasting?14:47 – What is the ultimate purpose of Adam's podcast?16:07 – What were Gresham's personal and professional goals for podcasting?18:03 – How do Gresham and Adam set their podcasts apart from others? 21:31 – Why is persistence key to making your podcast stand out?22:45 – What is Adam's process for creating and sharing podcast episodes?25:46 – What is Gresham's process for creating and sharing podcast episodes?28:45 – How did Gresham set up his process for creating his daily podcasts?31:19 – Why is follow-up automation of episode content with guests important?33:13 – What are the basic materials and equipment you need to start a podcast?36:19 – What resources do Gresham and Adam use to create their content?39:42 – Do Adam and Gresham post all of their podcast episodes they record? 44:01 – What is a good number of episodes to record as a basis to launch a podcast? Sponsored by:  RaiseMasters, the #1 Mastermind for Elite Capital Raisers - Join our FREE Training now!

⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐

Episode 90 features Dr. Hannah Awai back for her second time to talk about women's health in honor of International Women's Month. Hannah is a woman who values passion, connection, growth and contribution.  Work life started early for Hannah by way of delivering newspaper and waiting tables as a teenager in Colorado.  After completing undergraduate and medical school at Brown University, she launched into the healthcare field. She completed training in Pediatric Gastroenterology, Hepatology and Nutrition.  She has provided clinical care in hospital, outpatient clinic, and urgent care settings.  She has also been part of clinical research studies spanning topics such as Non Alcoholic Fatty Liver Disease and advanced liver imaging.  Currently, Hannah is the Medical Director of a federally funded program that serves chronically ill children from low income families in California.  This role includes making medical eligibility decisions, working with the regional hospital systems and insurance companion to assure the program runs smoothly, and working on policy with the California Department of Health Care Services.  Hannah finds balance outside her career by enjoying fitness and travel.  She coaches classes at OrangeTheory Fitness and enjoys seeing members through workouts that challenge them physically and mentally.  She also teaches group fitness at various resorts throughout Mexico and the Caribbean.  One of her personal goals is to explore 3 countries every year. She especially enjoys warm locations near the ocean.  When not engaged in the things above, you can find her listening to Janet Jackson, dancing in the living room, laughing and enjoying chocolate and ice cream.  For more information about Dr. Awai follow her on IG @yellorose16 or email us directly at drsean@bemoretoday.com --- Send in a voice message: https://anchor.fm/bemoretoday/message Support this podcast: https://anchor.fm/bemoretoday/support

Episode 89 features Dr. Hannah Awai, a woman who values passion, connection, growth and contribution.  Work life started early for Hannah by way of delivering newspaper and waiting tables as a teenager in Colorado.  After completing undergraduate and medical school at Brown University, she launched into the healthcare field. She completed training in Pediatric Gastroenterology, Hepatology and Nutrition.  She has provided clinical care in hospital, outpatient clinic, and urgent care settings.  She has also been part of clinical research studies spanning topics such as Non Alcoholic Fatty Liver Disease and advanced liver imaging.  Currently, Hannah is the Medical Director of a federally funded program that serves chronically ill children from low income families in California.  This role includes making medical eligibility decisions, working with the regional hospital systems and insurance companion to assure the program runs smoothly, and working on policy with the California Department of Health Care Services.  Hannah finds balance outside her career by enjoying fitness and travel.  She coaches classes at OrangeTheory Fitness and enjoys seeing members through workouts that challenge them physically and mentally.  She also teaches group fitness at various resorts throughout Mexico and the Caribbean.  One of her personal goals is to explore 3 countries every year. She especially enjoys warm locations near the ocean.  When not engaged in the things above, you can find her listening to Janet Jackson, dancing in the living room, laughing and enjoying chocolate and ice cream.  For more information about Dr. Awai follow her on IG @yellorose16 or email us directly at drsean@bemoretoday.com --- Send in a voice message: https://anchor.fm/bemoretoday/message Support this podcast: https://anchor.fm/bemoretoday/support

news birthdays/events what would wait in line for? habits to boost your immune system news things you can negotiate in a new job would you go on more road trips if you didn't have to drive? game: 4 year old trivia news groundhog day...how long would it take for you to re-learn your life in a time loop? according to yahoo news...things you probably shouldn't buy for your dog game: everybody knows news recharge every day by doing these things if you won a car in an auction...what would you do with it?   goodbye/fun facts....The ukulele is a four-stringed instrument that has its origins in Portugal, but was adapted by Hawaiians in the 19th Century. The ukulele became particularly popular in Hawaii during the reign of King Kalākaua.  in 1915 George E. K. Awai and his Royal Hawaiian Quartet introduced the ukulele to the mainland at a concert in San Francisco. in 1968 Singer Tiny Tim released his hit "Tiptoe through the Tulips," which features his signature voice and ukulele playing. in 2004 Hawaii native Israel Kamakawiwo'ole released his medley, "Somewhere Over the Rainbow/What a Wonderful World," which reached No. 14 on the Billboard Digital Tracks Chart. and in 2011 Eddie Vedder of Pearl Jam released "Ukulele Songs," a collection of tracks solely featuring the ukulele.

She's one of the TOP copywriters in the world right now. She won AWAI's prestigious “Copywriter of the Year” award… …got featured on Dr Oz… …wrote a promo for Oprah… …and now she's here to give you 60 Kick-Butt Lessons on Copywriting… Business… and Life! from her new book Your Copy Sucks – You Don't!. […] The post Carline Anglade-Cole on Why Your Copy Sucks But You Don't appeared first on Drop Dead Copy.

Founder of the Mentoress Collective and world renowned Copy Chief Marcella Allison has the data and experiential proof to show that women who are a part of women only mentoring and peer groups reach higher levels in business and in life. Join us as we discuss, and Marcella shares specifics on how women can close the success gap and raise each other up. Guys you can listen in as well :--). Marcella Allison is the CEO of Copy Harvest LLC and the founder of the Mentoress Collective (formerly Titanides Mentoring Collective), an organization dedicated to promoting female freelancers, entrepreneurs, and copywriters. Learn more at sexistsecret.com. As a copywriter, she works with some of the top direct-response companies in the industry. She has written for The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Metabolic Living, The Bo Eason Group, and more.  Her copy has generated over $100 million in sales for financial trading services, alternative health supplements, and information products. As a mentor and copy chief, she designed and led Money Map Press's proprietary training program for in-house and freelance copywriters.  Today she mentors over 1,200 women in the Mentoress Collective.  In 2018, Marcella was awarded Copywriter of the Year by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She's a featured speaker at industry events including AWAI's Copywriting Success Bootcamp, Copy Chief LIVE, and The Copywriter Club In Real Life. Marcella is the co-author of, Why Didn't Anybody Tell Me This Sh*t Before? a collection of wit and wisdom from women in business. As the founder of the Mentoress Collective she is dedicated to helping women go as fierce and far in business and life as they desire.

As we continue our recording studio makeover at Ray Edwards, International, I've been going through some past episodes, looking for those that stood out…episodes worth a second listen. The one I found for this week seemed oddly prophetic. It was released about a year before the pandemic began and actually seems even more appropriate in 2021. Don't take my word for it…listen, and hear for yourself. Feature Presentation: “The Single Best Business to Start (If You Need Money Now)” While thinking about this idea of the “ideal business”, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/) Forde argued in that article that he has a set of objective criteria for what makes “The Ideal Business” … and these reasons actually go back to an article written in the 1970's by financial guru Richard Russell. Russell was the writer and publisher of “The Dow Theory Letters”, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business. So no, he wasn't writing about copywriting as we know it. And yet – he was a master of the craft. Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of “the ideal business” for anyone to start. 1. “Sells the World.” 2. Enjoys Inelastic Demand” 3. “Cannot Be Easily Copied” 4. “Has Low Labor and Overhead Costs” 5. “Takes in Cash Billings” 6. “Is Free of All Kinds of Regulation” 7. “Is Portable” 8. “Satisfies Intellectual Needs” 9. “Leaves You With Free Time” 10. “Is Not Limited By Personal Output” I have two more “reasons why” to add to the list… (these are my own additions.) 11. “Easily Profits Whether Markets Are Up or Down”. 12. “Is a Minimalist Business”. Sponsor This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Enhanced Certified Direct Response Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/CDRC2021   How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

 Adam Carswell brings on special guests Gresham Harkless & Ryan Awai, podcasting and business entrepreneurs, changing the game by having newcomer to podcasting Ryan ask Adam and Gresham how they've mastered this space.  In this episode, Adam, Gresham and Ryan talk about:The importance of networking to create quality content for podcastsForming your own story to create unique content and connect with othersHow Adam and Gresham make their podcasts stand out from the competition What the process of creating a podcast episodes looks like for Adam and GreshamThe basic materials and equipments needed to start your own podcast Adam would like to give a huge thanks to Gresham and Ryan for coming on the Dream Chasers platform and sharing their knowledge and experience . Connect with Gresham Harkless: Website: https://blue16media.com/  | https://iamgresh.com Connect with Ryan Awai: https://www.linkedin.com/in/ryan-awai-038a7a1/  Timestamped Shownotes:02:32 – Host Adam Carswell introduces Gresham Harkless & Ryan Awai, Podcasting and Business entrepreneurs 05:55 – What is the biggest skill Gresham has gotten from podcasting?08:43 – What is the biggest skill Gresham has gotten from podcasting?09:09 – What is the biggest benefit Ryan likes about podcasting?10:19 – Why did Gresham choose podcasts to spread his content rather than a different forum? 12:22 – Why did Adam choose to start podcasting?14:41 – What is the purpose of Adam's podcast?16:05 – What personal and professional goals did Gresham have for podcasting?18:03 – How do Gresham and Adam set their podcasts apart from others? 21:30 – Why is persistence key to making your podcast stand out?22:43 – What is Adam's process for creating and sharing podcast episodes?25:45 – What is Gresham's process for creating and sharing podcast episodes?28:44 – How did Gresham set up his process for creating his daily podcasts?31:18 – Why is follow-up automation of episode content with guests important?33:11 – What are the basic materials and equipment you need to start a podcast?36:19 – What resources do Gresham and Adam use to create their content?39:41 – Do Adam and Gresham post all of their podcast episodes? 44:00 – What is a good number of episodes to record as a basis to launch a podcast?  Sponsored by:  RaiseMasters, the #1 Mastermind for Elite Capital Raisers - Join our FREE Training now!Support the show (https://www.patreon.com/dreamchasers_ix)

‪#ねこむらじお 第45回は #awairadio とのコラボ企画〜！ ローカルエンジョイエブリデイなお二人と地域の楽しみ方についてお話してきました〜！ 【awai radio】Spotify https://open.spotify.com/show/4qywsbLwcXdSeyOqrartzL?si=-5bIveXPTY2pI0xCFUtvvg 【INCLNE】 面白い人とインクライン きっかけの場所 www.incline-k.com/ 【awai KIYOSHIKOJIN 】"食"をテーマにしたシェアハウス tatsu-arc.com/awai-sharehouse/

‪#ねこむらじお 第45回は #awairadio とのコラボ企画〜！ ローカルエンジョイエブリデイなお二人と地域の楽しみ方についてお話してきました〜！ 【awai radio】Spotify https://open.spotify.com/show/4qywsbLwcXdSeyOqrartzL?si=-5bIveXPTY2pI0xCFUtvvg 【INCLNE】 面白い人とインクライン きっかけの場所 www.incline-k.com/ 【awai KIYOSHIKOJIN 】"食"をテーマにしたシェアハウス tatsu-arc.com/awai-sharehouse/

My friends say “everyone needs a Candice” – and go figure, but I would tend to agree.I'm a direct response copy chief, copywriter, and marketing consultant who used to practice IP law.I help marketing coaches and personal development experts connect deeply with their audiences… land lifelong fans… and improve the lives of an exponential number of people.I spend most of my time running Jeff Walker's copy team. I've also had the pleasure of working with clients including AWAI, Banyan Hill Publishing, Titans Marketing, and a number of other direct response heavy hitters.Owner/CEOLazar Marketingcandicelazar.comInspirational Speaker | Healthy Habits Coach | Podcaster Website: http://www.jordanlevin.com Facebook: https://www.facebook.com/jordanlevin22/LinkedIn: https://www.linkedin.com/in/jordanlevin/ Instagram: https://www.instagram.com/jordanlevin/ Watch podcasts on YouTube: https://www.youtube.com/c/JordanLevin Email: jordan@jordanlevin.com

In This Episode:    Bonnie Caton is an in-house copywriter at AWAI — The American Writers and Artists Institute – where she helps AWAI provide copywriting training for over 250,000 writers.   Before her time at AWAI, she was a content marketer and travel writer – using her writing skills to work her way around the world in over 40 countries.    Now she writes for one of the biggest companies in the copywriting industry, is a regular contributor to The Right Way to Travel, and also runs the Breakfast Stock Club, which helps folks to get up-and-running selling their photos in online stock photo agencies.    Join us today as we talk about using your writing skills to work your way around the world, working in-house for a major marketing company, and battling imposter syndrome.   Episode Highlights   How Bonnie has used her writing skills to travel to over 40 countries  What it's like working in-house for AWAI How Bonnie transitioned from content writing to copywriting What's involved in writing big front-end promos that bring in new leads  How experienced copywriters deal with imposter syndrome What it's like working with a high-level Copy Chief  How Bonnie writes for multiple platforms while still fully “showing up” for her copywriting at AWAIAnd plenty more along the way. Get the resources mentioned in this episode below.  

Writing copy to sell things is a science. Writing that same copy in a voice that does not even match your age, race, nationality and more is an art. Making that same copy wildly successful is similar to the  difference between me trying to play the piano and Mozart.  Carline Anglade-Cole is a copywriting Mozart. She is able to switch faces and voices with apparent ease while writing copy that converts to sales for her clients. Her copy doesn't just convert once though. It keeps converting over and over and over again. On this episode Carline discusses her new book, My Life as a 50+ Year Old White Male: How a Mixed-Race Woman Stumbled into Direct-Response Copywriting and Succeeded!  Carline answers questions on how she deals with a blank page, putting herself into the voice of the target client and how she deals with time interruptions and sets boundaries with her family to keep sacred her "money time." Carline Anglade-Cole is kick-butt international direct-response copywriter who specializes in the alternative health field. With over 30 years in the direct-response industry, she has launched products in the U.S., Germany and New Zealand. And she’s written boatloads of winning sales copy for numerous clients including Oprah, Peak Pure & Natural, Healthy Directions, Health Resources, True Health, AWAI, Sun Chlorella USA, Biocentric Health, Weiss Research, Frank Cawood & Associates, Soundview Publications, Nature City, Dr. Hittich and many more. Carline is the author of the Amazon #1 Bestseller, “My Life as a 50+ Year-Old White Male: How a Mixed-Race Woman Stumbled Into Direct-Response Copywriting and Succeeded!  She is also the recipient of the prestigious American Writers Artists Inc (AWAI) Copywriter of the Year award.

Episode Thirty features Nicole Awai. She earned her Master’s Degree in Multimedia Art from the University of South Florida in 1996. She attended the Skowhegan School of Painting and Sculpture residency in 1997 and was artist in residence at the Studio Museum in Harlem in 2000. Awai was a featured artist in the 2005 Initial Public Offerings series at the Whitney Museum of American Art and was awarded the Joan Mitchell Foundation Painters and Sculptors Grant in 2011 and an Art Matters Grant in 2012. Her work has been included in seminal museum exhibitions including Greater New York: New Art in New York Now, at P.S. 1/ MOMA (2000), the Biennale of Ceramic in Contemporary Art, Italy (2003), Open House: Working in Brooklyn (2004), Infinite Island: Contemporary Caribbean Art (2007) both at the Brooklyn Museum; the 2008 Busan Biennale in Korea; The Pacific Standard Time: LA/LA II, A Getty Initiative exhibitions Circles and Circuits I: History and Art of the Chinese Caribbean at the California African American Museum and Circles and Circuits II: Contemporary Art of the Chinese Caribbean at the Chinese American Museum, along with Relational Undercurrents: Contemporary Art of the Caribbean Archipelago at the Museum of Latin American Art and the High Line Network exhibition New Monuments for New Cities. Her work has also been exhibited at the Queens Museum, Kemper Museum of Contemporary, Portland Museum of Art, Delaware Art Museum, Philip Frost Art Museum FIU, the Vilcek Foundation and the Biennale of the Caribbean in Aruba(2013). Other recent exhibitions include Splotch at Sperone Westwater, NY. Figuring the Floral, Wave Hill, NY; Summer Affairs at Barbara Davis Gallery, Houston, TX and Nicole Awai: Envisioning the Liquid Land at Lesley Heller Gallery, NY. Awai was a Critic at the Yale School of Art in the Department of Painting and Printmaking from 2009-2015 and is currently faculty in the Department of Art and Art History at the University of Texas at Austin. Awai is represented by Barbara Davis Gallery in Houston, TX.

Lori Haller is known as the Lion Tamer of Copywriting, because she has successfully collaborated with some of the most headstrong personalities in the industry… and afterwards, everyone left as friends! Lori is a creative strategist, speaker, author and trainer. Her company, Designing Response LLC, has been creating award-winning, sales-generating direct mail, online promotions, space advertising and design for more than 20 years. She’s worked with every big name in direct response you can think of. She’s the author of AWAI’s Ultimate Guide to Building a Highly Profitable Graphic Design Business, and she works with clients around the world. On the show, she talks about little tweaks in the way your promotion looks that can lead to big gains in response. Lion Tamer Lori says her quest is “to annihilate the great, grey wall of type.” Meaning, she wants to page to be as interesting to look at as it is to read. To most copywriters, that might seem like no big deal. A typical copywriter would say, “Copy is king!” And Lori would be first to agree! But, she would add, if your page makes the reader feel uncomfortable in any way — not because of the words on the page, but the feeling the reader gets simply by trying to read it — then all the hard work the copywriter has done, is for naught. On today’s show, Lori talks about little-known distinctions in things like color, type font, and designing your page so it will work on multiple platforms (like a large computer monitor, a tablet, AND a smartphone)… information some of the largest direct marketers in the world pay her a lot of money to help them with, day in and day out. Find out more about Lori: https://lorihaller.com/http://lorihaller.com Download.

On this episode, we’ll be discussing a recent article by Ed Gandia at AWAI entitled “Will Artificial Intelligence Replace Copywriters”. According to a recent article in Ad Age magazine, Chase bank is already replacing some of its copywriters with AI. We’ll be discussing what this means for the future of copywriters and marketers alike. You can […]

Shakau lap a hka kaja lam // health talk.Bai wa na // Jinghpaw gospel songs.

On our latest edition of Not 97 quarantine edition — recorded live on Twitch — we're joined by Andrew Barber, the founder and owner of Chicago’s wildly influential music blog Fake Shore Drive, as well as a manager, producer, curator, and more.Andrew did what he does best and shed light on two of Chicago’s most exciting up and comer — DAWEIRDO & Chris Crack.We explore new sounds from across the world with artists like Meer, pushing the limits of hip hop — as well as a Puerto Rico’s Buscabulla and their new record “Vamono.”Amaria is poised for greatness on her latest release “Twilight," and London’s LYAM embodies what it means to be a 'sound designer' on “AWAI." 01 "Najaf" by Meer 02 "Sunday Dinner" by DaWeirdo 03 "Estrella" by Inner Wave 04 "Twilight" by Amaria 05 "Awai" by LYAM 06 "Hoes at Trader Joes" by Chris Crack 07 "Vamono" by Buscabulla 08 "Go!" By OG Spliff 09 "Show me Love" by Naliyah   Art: Drew Englander  Follow Not 97:▶ Twitter: https://twitter.com/_NOT97▶ Instagram: https://www.instagram.com/_not97 *Not 97 is powered by the innovative music company Amuse.io, making distribution effortless for independent artists everywhere. © NOT 97. All music ℗ & © their rights holders, used by NOT 97 with explicit permission.  

You were off to a great start. First quarter of 2020 was almost over and this was going to be your year! And then, well, you know what happened. Now your plans to launch or grow your creative business have been derailed. How should you respond? Is all lost? Of course not. Here's my take on how to handle the inevitable obstacles that test your resolve. (Adapted from an article originally published for AWAI. Read the article here.) And we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

I was always taught that the most effective marketing happens when the buyer and the seller win. What that means in the real world is that the seller writes copy to provide an undeniable value in their product or service to their prospective buyer. Then the buyer wants to pay the price to acquire the product or service. But what happens when the world, or your business, turns upside down and everything you are doing is no longer working? Or maybe you never needed to market before and now you do? Or maybe there is a crisis outside your control and you need to pivot because your old way is no longer working?  The world is seeing a massive shift in how consumers perceive marketing these days. Think beer company ads with massive crowds in bars or travel companies promoting trips to Italy, China or Spain or, well, anywhere right now? Marcella Allison has been writing copy for decades and helps businesses craft copy when times are stable and when they are not so stable. She also mentors other women to help them hone their craft. I sit down with Marcella in this interview to discuss the art of copywriting. Marcella also shares three questions you can ask yourself to craft your message and a framework for all your marketing copy that helps you define your customer, their needs and your needs. We also have a discussion about why it is important for women to join a group to lift their careers (Yup, she even shares the data to prove this.) By the end of this episode I dare you to say I can't write copy. If you do, reach out to Marcella or myself and let us help you. Marcella Allison,  is the CEO of Copy Harvest LLC and the founder of Titanides LLC, an organization dedicated to promoting female entrepreneurs, marketers, and copywriters. As a copywriter, she currently works with some of the top direct-response companies in the industry. Her clients include The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Metabolic Living and more.  Her copy has generated over $100 million in sales for financial trading services, alternative health supplements, and information products. As a mentor and copy chief, she leads Money Map Press’s proprietary training program for in-house and freelance copywriters.  She also mentors over 600 women in the Titanides.  In 2018, Marcella was awarded Copywriter of the Year by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She’s a featured speaker at industry events including AWAI’s Copywriting Success Bootcamp, Copy Chief LIVE, and The Copywriter Club In Real Life. Marcella is the co-author of, Why Didn’t Anyone Tell Me This Sh*t Before? a collection of wit and wisdom from women in business. As the founder of the Titanides she is dedicated to building a new arena, where dynamic, creative women co-mentor, elevate, and support each other on the journey to success. She also has a brand new course that is launching that helps women to build their authentic authority with a leading high-level executive coach and therapist, Dr. Cristy Lopez. 

Our guest today was featured on the National Geographic channel last week for something no one would want to be seen for: The show “Locked Up Abroad.” The episode is about the time Jesse spent in prison in Thailand, and how copywriting helped him cut, oh, 20 years off his sentence. And he turned his life around after he came back to the USA. Actually, that’s not the most important thing about copywriting Jesse’s going to share today. He made a discovery at an AWAI meeting that I’ve never heard anyone else talk about the way he does. And for every beginning copywriter who wants to get more clients, Jesse has some unique ways to do it. Best of all, they don’t require serving time in Thailand or anywhere else. Besides writing copy and appearing on TV, Jesse speaks a lot at direct marketing events like Dan Kennedy’s Renegade millionaire, where he shared some of what you’re going to hear in full today. This show is a wild ride. Here are the questions I asked him: 1. First, tell us about how you escaped a life sentence with copywriting… 2. Back in the US of A, how did your first efforts at finding work, work out? 3. You told me your brother was your mentor, back on the path to success and financial stability. What did he teach you about? 4. So let’s get to your stunning discovery at AWAI. What did you find out? 5. Tell us a little more about the Copykickstart course. link to his course: copykickstart.com/win discount code: DAVIDDownload.

Our guest today was featured on the National Geographic channel last week for something no one would want to be seen for: The show “Locked Up Abroad.” The episode is about the time Jesse spent in prison in Thailand, and how copywriting helped him cut, oh, 20 years off his sentence. And he turned his life around after he came back to the USA. Actually, that’s not the most important thing about copywriting Jesse’s going to share today. He made a discovery at an AWAI meeting that I’ve never heard anyone else talk about the way he does. And for every beginning copywriter who wants to get more clients, Jesse has some unique ways to do it. Best of all, they don’t require serving time in Thailand or anywhere else. Besides writing copy and appearing on TV, Jesse speaks a lot at direct marketing events like Dan Kennedy’s Renegade millionaire, where he shared some of what you’re going to hear in full today. This show is a wild ride. Here are the questions I asked him: 1. First, tell us about how you escaped a life sentence with copywriting… 2. Back in the US of A, how did your first efforts at finding work, work out? 3. You told me your brother was your mentor, back on the path to success and financial stability. What did he teach you about? 4. So let’s get to your stunning discovery at AWAI. What did you find out? 5. Tell us a little more about the Copykickstart course. link to his course: copykickstart.com/win discount code: DAVIDDownload.

When looking for monuments, most of the time we look up. But many artists have employed other strategies, from the ground up, to use concrete, bricks, or infrastructure to make their presence felt. Nicole Awai did just that . She is an artist and educator, born in Trinidad, based in NYC and Austin, where she teaches at the University of Austin. She was walking down the street and got hit with inspiration for a monument proposal poster that takes on the legacies of Columbus, colonialism, and the dialectic of exploration and exploitation. “All of a sudden, I saw it. I saw this access grill point as in the shape of Columbus that said "Reclaimed Water" on it, and that had Columbus's name on the bottom.” The result, Awai’s monument proposal, Reclaimed Water CC’d, engages the question of what to do with the role of Columbus. Awai’s Reclaimed Water CC’d is included in the High Line Joint Art Network’s New Monuments for New Cities. Over the last six months, Monument Lab has been research residents of this project and we are speaking with artists from each of its 5 partner cities – New York, Chicago, Austin, Houston, and Toronto – about monuments, memory, and public space.

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made from writing these? Absolutely!  To share HOW copywriters to land some high paying ebook projects, we're talking to Steve Slaunwhite. Tune in to learn: What we mean when we talk about an ebook What an exceptional ebook should include How to pick the best topic for an ebook Expert tips on structuring your ebook service Tips on landing profitable ebook projects Question for you! Do you offer ebooks writing services? What tips can you add? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to urban_wanderer from USA for leaving a fantastic review of the show. About Steve Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years. He's the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI's 2016 Copywriter Of The Year. In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family. Connect with Steve Check Steve out at www.CopywritingCoach.com

This episode features three top direct response marketers - Brian Kurtz, John Carlton and Richard Armstrong. John is known as “the most respected writing teacher alive”… and the list of well-known marketers who reference John as their primary mentor for writing sales messages is staggering. He worked closely with direct response giants Jay Abraham and Gary Halbert for years… He has a SIMPLE SYSTEM that takes you step-by-step through the process called the simple writing system. Brian helped build Boardroom Inc., which is at its height, was a 150 million dollar company. Brian has overseen the mailing of over 1.3 billion pieces of direct mail over the past 30+ years and has worked alongside some of the top people in the direct marketing industry. Richard is one of the nation’s leading freelance direct response copywriters. He was voted the AWAI copywriter of the year in 2012. Richard is a two-time winner of the Caples Award – this is the “Oscars” of direct mail. Here’s a glimpse of what you’ll learn: [2:05] Jeremy introduces his guests, Brian Kurtz, Richard Armstrong, and John Carlton. [5:30] John shares a lesson he learned from missing a Jimi Hendrix concert. [8:40] Brian talks about the regret he has missing out on time with his mentors. [13:00] Richard talks about lessons he learned his early career. [16:30] The guys talk about how royalty based copywriting started. [23:45] If the boss is happy - something is wrong with the copywriting. [26:15] How John got started as a copywriter. [32:15] You don’t choose your mentors, they choose you. [39:45] Why you should focus on delivering value. [42:00] Richard talks about mentors that impacted him over the years. [45:30] John talks about meeting Jay Abraham. [48:00] John opens up about the books he has authored. [54:00] Brian talks about his book, Overdeliver. [1:02:00] Richard shares which direct marketing books he loves. [1:04:30] Why copywriters are not con-artists and other reflections. In this episode… What does it look like to get some of the best-known names in direct response marketing for a no-holds-barred conversation? Imagine all of the unique insights they’d have to share - look no farther! On this episode of Inspired Insider, you’ll hear from three top direct response marketers - Brian Kurtz, John Carlton and Richard Armstrong. In their conversation with Jeremy, the guys explain how they got started in direct response marketing, lessons they learned along the way, why focusing on providing value is critical, and much more. You don’t want to miss a minute of this fascinating conversation! When you look back at your journey - what sticks out? Do you have lessons or regrets that stand out more than others? If you could pass on some advice - what would you share? Looking back at their journey as direct response marketers - Brian, Richard, and John were kind enough to share some of their hard-fought insights. The common theme from their reflections centres on missed opportunities. From missing out on one of the last Jimi Hendrix concerts to failing to spend time with key mentors late in their life - the guys stress the value of taking the road less travelled. Did you know that one of the best ways to learn an industry or trade is to jump in and start providing value? It’s true! Too often - early on in their career - men and women are searching for a place to start without taking the time to find the best people to learn from. Imagine what it would have done for your career to spend a year or two simply learning from the top leaders in your industry. Brian, Richard, and John all attest to the value of sitting at the feet of those who have mastered their craft. When was the last time you really pushed the envelope? Do you like to take risks and move the needle or are more of the play it safe type? The truth is - in the business world - if you play it safe, you’ll never get ahead. The old saying rings true - if the boss is happy, the product isn’t good. As direct response marketers, the guys had to learn that making the client happy wasn’t the point - they had to create content that would appeal to the customer. You can imagine that navigating the tension between pleasing the client and creating effective copy wasn’t easy. Learning your craft and advancing in your specific industry is no small task. Many men and women can’t endure the challenges and roadblocks that arise in an intense industry like direct response marketing. Seeking to share their wisdom and expand their influence, Brian, Richard, and John have each authored books to help budding leaders. They want to do for others what guys like Jay Abraham and Gary Halbert did for them. To learn more from these brilliant minds in direct response marketing, make sure to check out their books - links can be found in the resources section at the end of this post. Resources Mentioned on this episode John Carlton Richard Armstrong Brian Kurtz The Don Con Overdeliver The Entrepreneur’s Guide To Getting Your Shit Together Successful Direct Marketing Methods www.simplewritingsystem.com Direct Marketing Jay Abraham Gary Halbert Intro Music by Kidd Russell Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

This episode is packed FULL with copywriting secrets...if you are in business and want to reach your customers, find your voice, build your brand, connect with your audience and have email campaigns or web pages that convert, this episode is for you!   In this Episode We Talk About:  Not only what copywriting is, but what makes good copywriting.  Andrea gives tips on how to find your own authentic voice and put it into words on a page (instead of how our english teachers taught us).  She also gives an AMAZING TIP on where to find your audience and how to find EXACTLY what they are wanting so that you can translate that into your copy, which helps them connect with you, and gets them to buy your thing, join your thing, hire you, etc...whiiiiccchhh all equal sales, more abundance, happy raving fans, and you living a fulfilled life doing what you love!   Guest Bio:  Andrea Dell is the secret weapon of high-octane women entrepreneurs who need relationship-building, income-producing written content, but don't have the time to do it themselves.   She loved to write since I was a kid, but I didn't discover the joys of copywriting until 2014, when her dad shared a copywriting course from American Writers & Artists, Inc. (AWAI). It lit a fire that eventually led to a successful, fulfilling copywriting career.   She now writes copy to help 7- and 8-figure entrepreneurs in relationship-driven businesses connect with and serve their clients, attract new clients, and increase their income and influence.   Resources:   http://www.andreadell.com Facebook: https://www.facebook.com/andrea.dell.1840.   --   This episode is brought to you by my Meant For More Challenge...14-days to Unshakable Confidence.  If you are feeling stuck, if you are tired of playing small or dimming your light...if you are READY to OWN THE ROOM - any room that you walk into, I invite you to join my Meant For More Challenge!  Head over to WeAreMeantForMore.com to find out more…   Be sure to visit my website at CharityMajors.com   And come hang out with me on social media - @CharityMajors on Instagram and Charity Majors on Facebook.   https://www.instagram.com/charitymajors/ https://www.facebook.com/CharityMajorsFanPage/   Join my FREE FB Group: http://www.charitymajors.com/meantformoretribe   I look forward to connecting with you!   xoxo - Charity   Terms & Conditions

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That's just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick's free guide and videos. Nick and I will both be speaking again at AWAI's Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor. 

We are joined by Sarah Bryan and Worship Pastor Marty Reardon of Trinity Anglican Church to talk about our most influential books of the past 5 years, worship leading with an evangelical/Anglican/charismatic influence, how to have a healthy relationship with technology, and workaholism. This episode features a rapid-fire interview with Pastor Marty Reardon to discuss Trinity's three stream approach to worship, leading worship with your own songs, and how to grow as a worship leader.Our most influential books of the past 5 years:- Planet Narnia by Michael Ward- Awaiting the King by James K. A. Smith- Worship, Community, and the Triune God of Grace by James B. Torrance- An Unhurried Life by Alan Fadling- Surprised by Hope by N. T. WrightMarty Reardon's Podcast and Music can be found at:- allthingsworship.org- https://open.spotify.com/artist/5iWzBuj3f0T0PNzA8k4HYI?si=7S-QJm5aQnyP2b75VQeznQFind us across social media: @theosationsMusic: www.bensound.comMic Icons by Prosymbols from http://www.flaticon.com/Podcast Art by John Anders

I’ve been thinking about what I would recommend as the best business to start today. Click here to download or listen to this episode now. Spiritual Foundations Come now, you who say, “Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit”— yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead, you ought to say, “If the Lord wills, we will live and do this or that.” James 4:13-15 English Standard Version (ESV) Feature Presentation: “The Single Best Business to Start (If You Need Money Now)” While thinking about this idea of the “ideal business”, I ran across an article by John Forde at AWAI. I will link to the article in the show notes. (https://www.awai.com/2009/05/is-copywriting-the-worlds-best-business/) Forde argued in that article that he has a set of objective criteria for what makes “The Ideal Business” … and these reasons actually go back to an article written in the 1970's by financial guru Richard Russell. Russell was the writer and publisher of “The Dow Theory Letters”, starting in 1958. Russell died in 2015. But as of the date of his passing, the Dow Theory Letters was the longest-running service continuously written by one person in the business. So no, he wasn’t writing about copywriting as we know it. And yet – he was a master of the craft. Anyway, with credit to John Forde and Richard Russell, here are the essential qualities of “the ideal business” for anyone to start. 1. “Sells the World.” 2. Enjoys Inelastic Demand” 3. “Cannot Be Easily Copied” 4. “Has Low Labor and Overhead Costs” 5. “Takes in Cash Billings” 6. “Is Free of All Kinds of Regulation” 7. “Is Portable” 8. “Satisfies Intellectual Needs” 9. “Leaves You With Free Time” 10. “Is Not Limited By Personal Output” I have two more “reasons why” to add to the list… (these are my own additions.) 11. “Easily Profits Whether Markets Are Up or Down”. 12. “Is a Minimalist Business”. What do you think? Do you agree or disagree? Shout out at raydwards.com/357 or on Twitter, Facebook, and Instagram, where I am “rayedwards” Sponsor This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to RayEdwards.com/ESPC Resources awai.com Is Copywriting the World’s Best Business? John Forde takes a look at Richard Russell’s list of criteria for what makes an “ideal business” and analyzes how it shakes out from a copywriting perspective. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Reinventing Yourself From the Outside In: Jason Leister Frequently, we're told to work on our Inner Selves to get the Outer World to look as we'd like. (That's a rough oversimplification of the advice but you get the point.) Jason Leister has a take on this that goes the other way around: Reinventing Yourself From The Outside In His article below clarifies what he means quite nicely. But I'll boil it down a hair for you: If you want to be something, start doing the actions of that thing. Excepting brain surgeons, and such, you're pretty much free to do some version of whatever professional title it is you'd like to own. There are plenty of jobs and careers that can get underway simply by starting from scratch, then figuring it out as you go. If nothing else, I've found that this is how most jobs go anyhow. You start with a basic understanding of the necessary skill sets and the rest...you wing! You learn as you go...BY DOING! In the job world, this is called being Thrown To The Wolves. Another approach: you learn to swim by sinking or swimming after you've been tossed in the lake. What's found inside Outsiders Journey is nothing more than example after example of this very lesson in action. This site is hogmungous! It has systems integrated left and right to do all it does, most of which you can't even see. And I've been reinventing it for years on end! It's had other systems come and go that were awesome but somehow became incongruous with my needs. It was all hard to locate, learn, and implement. But I did it. Many, many times over. And it all functioned well! But I didn't go to school to learn how to do any of it (excepting some AWAI courses I took awhile back). I just got frustrated (usually) and started reinventing the infuriating section...again and again and again. Point is, if you want to be something, start by physically acting as that thing and pick up steam as you go. A final viewpoint on all of this–and something I'm borrowing from Jason himself–is "Who Certifies The Certifiers?" For all you know, you're already the best person to do whatever it is you wish you could do. So just start doing it! Subscribe To OJ Podcast! Sponsors: Family Network Chiropractic in Kingston, NY: The only providers of NSA Chiropractic in the Mid-Hudson Valley Maximum Results Fitness w/ Mike Romano: Online Training with Individually Customized Support Key Points: We're normally told to do the Inner Work to create the Outer World we desire. But the reverse can also be true. You become something by acting like it! Who certifies the certifiers? Just do it! You're free to reinvent yourself at any time. Just start. Outsiders Journey is my living, breathing version of my multiple reinventions. I share what I've learned through all these reinventions, including the current one, to help other Outsiders go pro with whatever it is that differentiates them from the herd. The more you pick at it, the closer you get to being it. Some of you are going to find the works of Steven Pressfield to be in credibly helpful in all this. Links "You Do You": My free course outlining all I've done to completely rebuild my world into something it's never been...something much better than what it used to be! The War Of Art: I've read this book about 4 or 5 times now. But I no longer remember the particulars. What I can tell you is: if you're struggling to do the thing that needs doing; the thing that gnaws at you in your dreams and nightmares. The thing that whispers to you while you're at your shitty job; the thing that makes the rest of your life impossible, but you haven't addressed yet, then get this book. Turning Pro: Tap Your Inner Power and Create Your Life's Work: I've read this book about 4 or 5 times as well. And I no longer remember the particulars. What I can tell you is: once you've made the decision to start your thing a...

Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of The Copywriter Club Podcast. And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry about: •  his path from fiction writer and flight attendant to copywriter and copy chief •  not wanting to write for clients and creating his own product (and the lessons he learned) •  how he landed his first client (and learned to write his first proposal) •  the critical copywriting skill he learned as a flight attendant •  what he does to connect with people at conferences •  when you should feel like you’ve “made it” (hint: you’re probably not there yet) •  what he teaches the copywriters he works with (and his role as copy chief) •  how he writes leads that catch attention and shift a customer’s paradigm •  the various copy blocks he includes in his sales pages •  what he learned from breaking down Jedd Canty’s sales pages •  what it takes to create a winning control •  the collaboration process he goes through on every sales promotion •  what separates the great copywriters from the good •  learning from failure (and some of his biggest failures) Plus we talked about where Henry thinks copywriting is going in the future (it doesn’t look good for some freelancers), how his Cross Fit habit is related to copywriting, and what he is doing to improve his own writing. You won’t want to miss this one. Click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: AWAI Six Figure Copywriter Creative Writer’s Desk Wealthy Web Writer Rebecca Matter John Carlton Marcella Allison Boardroom Agora Parris Lampropolous David Deutch Mark Stockman Metabolic Living Jake Hoffberg Copy Chief Jedd Canty Clayton Makepeace Metabolic Renewal Scrivener Money Map Press Brian Kurtz Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Kira: What if you could hang out with seriously copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast. Rob: You’re invited to join the club for episode 66 as we chat with creative director and copy chief Henry Bingaman on working and writing in direct response, how much effort it takes to get a winning control, persuasion architecture, and applying systems thinking to the feedback process and how Crossfit makes him a better writer. Kira: Welcome, Henry! Henry: Hey! Nice to be here. Rob: Hey, we’re glad to have you. Kira: Yeah, so Henry, a great place to start is with your path. I know you have a squiggly path, so where did you start? And where are you today? Henry: My kind of life path is just following the next interesting thing in front of me. (laughs) So, when I graduated in 2007 with a degree in fiction writing, which isn’t really a good degree for a job (laughs)... When I graduated, I went online and there was a job opening for flight attendants at United Airline. So I applied and started flying professionally for about a year. I was an international flight attendant, which was a lot of fun but it paid about $20,000 a year, and I was working up in First Class serving people that paid $20,000 for their seat, so I was a little jealous maybe? (laughs) But I had this writing ability. I’d been writing since I was early high school, just stories and whatnot. My dad actually owned a supplement company when I was growing up. He’d bought the AWAI six figure program at one point and he just gave it to me, he never really did anything with it, so he gave it to me and said, “Here, here’s a way you might be able to make money.” So that’s how I kind of discovered copywriting,

She's been AWAI's Copywriter of the Year. She's appeared on Dr. Oz! She among an elite few at the top of the copywriting profession and she's spilling her secrets. Rising up through the ranks at Phillips Publishing, she once gave her boss an ultimatum… and landed a better job. She struggled to break into copywriting […] The post Episode #152 – Carline Anglade-Cole On How To Assemble Million Dollar Copy Start To Finish appeared first on Drop Dead Copy.

Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves). She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control. With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.

In this episode, we chat with the one and only Ben Settle. Ben is a well-known email marketer who has a unique approach to writing emails. We get into the specifics of his unique style, why it works so well, why most people royally screw up the entire purpose of emails, and how you can use it in your own business for better results and a heckuva lot more fun writing emails! Resources Mentioned bensettle.com Transcript Jeremy Reeves: Hey, what is going on everybody. Jeremy Reeves here with another episode of The Sales Funnel Mastery Podcast. Today, I have on the line, Ben Settle. Probably a lot of you listening know about Ben. Basically, he is an email marketing bad ass -- if you bring up the subject email marketing, you have probably heard his name somewhere in there. He basically runs -- he does not do copy work anymore, anything like that. He kind of just focuses on you know, showing business owners how to write better sales copy with email and we will talk about it a little bit later where he has a news letter called email players which is pretty awesome and we will get into a little bit about that later. Ben, how are you buddy? Ben Settle: I am doing good, Jeremy. Thanks for having me on your show here. It is good to be here. Jeremy Reeves: Yeah, yeah. I appreciate you coming on. So before we get into like you know, the actual tips and all that kind of stuff. Tell everybody a little bit about yourself you know, go into your story a little bit so people know you know, who you are or what you have done and why people talked about you in the industry. Ben Settle: Okay. I felt everybody says good things about me (inaudible 1:25.3) I hope not or else I am doing something wrong. I am basically -- whenever people ask me what I do -- and being in this industry you know the frustration to that problem. You go to a party and it is not business people, certainly not internet people. What do you do, right. What are you saying.. I used to have these different answers. I would like to gauge people’s response. Like I (inaudible 1:47.6) expand emails. I write (inaudible 1:51.0) emails, but now I will say, I am like (inaudible 1:53.4) who gets paid. And then they go, what do you mean by that. I said, well, I wake every day. I write an email, it takes me 10 to 15 or maybe 20 minutes tops and then I am done. I go off and have fun and play all day. That is the essence of what I do and the kind of lifestyle (inaudible 2:09.6) you know, there is people right now out there glorifying long hours and hard work and few hours of sleep and I am like the (inaudible 2:19.9) whatever it is or a writer who does not you know understand grammar, but that is like, I am the opposite. I have tried to build a lifestyle where -- I do other stuff, but I only have to do that and so that is pretty much what I do. Jeremy Reeves: Nice, nice. Why did you make that decision you know, because I am on the same way and everybody listening to this probably is too because that is what I talked about all the time is you know, time freedom and kind of not going after you know, the typical like you work until your eyes bleed just because you know, if you are trying to build a company sell for you know 7, 8, or 9 figures then maybe do that for a couple of years and then sell it and then you know do whatever or like Gary Vaynerchuck says, you know, he cannot live any other way you know, that is just part of your DNA and that is fine, but I mean, I definitely at more along the lines of yours you know what I mean. Work for a couple of hours. Work you know, for a little bit and then enjoy your life you know. So why did you -- why did you end up you know, wanting to go down that path you know, versus like the work until your eyes (inaudible 3:28.4). Ben Settle: Yeah (inaudible 3:28.4) and I was just speaking at an event a couple (inaudible 3:32.2) weekend and I remember telling people I am like the anti Gary V. not that I am against him (inaudible 3:39.8) I respect the guy. Do not get me wrong, but I am anti that in the sense of I do the opposite, like I could not -- I am not a -- like he said, he is apparently -- I have never heard the guy talk before. It is kind of funny because everybody (inaudible 3:50.9). Apparently, I was on this interview called mixology I think with Andrew Warner. Really cool show. He was telling me that in an interview Gary V (inaudible 4:01.5) he is like a mutant. He only needs like an hour of sleep. I do not know man. To me, like that is not what I want. So this is probably back like 2004, I was you know, somewhat new copywriter. I have been doing it for about a year or two or whatever. And I remember being on this guy’s list, Matty Furey. Now, to me, Matt Furey is the email king. I give him all the -- I mean, the stuff he teaches is the foundation of how I got in to all of this. Now I hear often a lot of ways not but the foundational stuff. Yeah, I owe that guy everything as far as I am concern. I will be pumping gas at the Chevron right now (inaudible 4:35.6) for him. He was selling to the fitness niche right. You know, body weight, exercise books master stuff. He would write an email everyday and he will be done. Sometimes he brag (inaudible 4:45.1) you know. I do not even check his email respond. Just pushing (inaudible 4:48.0) I want to go off. I am in China. I am going to go write often and get massages whole day out. And I thought, man, that is what I want. I (inaudible 4:54.8) busting my ass like you know, client work. I am like, I want that. I want to go just send an email out and be gone for the day, so I can have the option to do other things if I want and I do. I write novels like monster novels and I (inaudible 5:07.4) joint ventures that I am involved in like in a golf market, but that stuff is optional, okay. (inaudible 5:12.9) to do this one thing and it is a very freeing way to live. I can still work hard if I want you know, I do. I do work hard. I get bored very easily, but it is nice to not have to, that is my whole point. Jeremy Reeves: Yeah and I think that is a big point you know. It is the freedom to do you know, if you wake up one day and then you are like shit, I just do not feel like working. I mean, you do not have to, you know, versus if you are tied down by a thousand things, it does not matter how you feel when you wake up. You have to work and it is just your grinding through it. You hate your day and that kind of thing. I totally get that. I love that. Ben Settle: To clarify a job at that point. Jeremy Reeves: Yeah, it really is, yeah. And I think a lot of people are you know, struggling with that. I think that is how most people set up their businesses. Ben Settle: You know, there is something -- I am also going to play Devil’s Advocate against myself because at the same time and I told (inaudible 6:05.8) you probably heard me talked about this in Kenny Roger’s thing. At the same time, those guys (inaudible 6:12.2) building actual real businesses and companies that they can sell off or just leave to a team to run, I wish I was more like that. I mean they are really the winners. They are the ones are going to win this race. I am just sitting there. I am just coasting along right now. If I get sick or hurt or die, some kind of (inaudible 6:27.1) because I do not have that (inaudible 6:29.5). So there is freedom there, but it is like the freedom of a drifter and like that (inaudible 6:34.4) David Banner wondering the earth. Well if he breaks his legs, he is kind of screwed you know. At the same time, I mean there is something (inaudible 6:42.0) to the other side and I should be thinking more like that. I just have not thinking inspired yet. Jeremy Reeves: Yeah, yeah. You know, like anything else, there is pros and cons. There is no black and white. There is no perfect way to do things. It is just whatever works for you and your lifestyle you know, what you want to do you know. So you know, for anybody who has not heard of you, I feel like a lot of the audience listening to this probably has at least a familiarity with you and the style of writing that you do, but tell everybody about like, because your writing is very different than most people you know what I mean. So I guess walk us through like the -- I guess like the overall framework that you used for writing and I do not know if you can write copy. I know some people can just spout off copy off the top of their heads, but like just to kind to give an example of what it sounds like just so people can see, kind of hear how it is different you know, than like a typical email. Ben Settle: Well, here is -- they have been hearing me do it since we got on the phone or on the Skype here because I write just like I talk and this is the fact. If I have a unique way of writing it is only because I have a unique -- everybody has a unique personality. I simply expressed mine through my writing. How I write is exactly how I talk. In fact, you were talking to Jonathan Rivera you said recently and he is my -- I am going to be doing a new podcast by (inaudible 8:05.8) well I can do new (inaudible 8:07.6). Jeremy Reeves: That will be interesting. Ben Settle: I had a podcast for 2-1/2 years with him and he was the producer and I am going to be you know, we ended that in actually just a couple of weeks ago completely. Now we are going to do a new one next year, different one. But anyway, he told me that, he called me on the air once and he went to some mastermind right where there is a bunch of people there that I guess knew me in person. We have hang out (inaudible 8:31.4) and then like you know, Ben sounds exactly like, on his podcast as he does it in email as he does in real life is the exact same voice completely congruent. You know you are talking to -- you can tell it is a Ben email without even seeing the frontline if you know him or heard him talk. So all I am doing is writing like I talk which is a very simple principle that I learned from Matt Furey actually. I give him all the credits for it. I used to censor myself. I do not anymore. I am raw, uncircumcised opinion and that is the way I do things. Jeremy Reeves: Nice. So how do you -- in terms of like you know, because I get a question a lot of you know, how much value do you put it in and like what do you sell. How do you leave the sale like all you know, all the kind of typical marketing questions. What is your -- do you have like a -- I guess like a framework for your emails, like do you follow a certain structure for them or do you kind of just like blurted out and you know, or do you follow like kind of a certain structure for them? Ben Settle: Well when I was figuring all this out, I very consciously started figuring out different structures. So for example, I am going to tell a story and 1 email or I am going to do a Q&A or I just (inaudible 9:41.3) with somebody ask me and I just answer. That is another structure or checklist of some kind or just a rant like a controversial rant and a whole bunch more. But I had to consciously work all this out and systematized it and you know, that is kind of what I teach these days, but nowadays, it is (inaudible 10:00.1) to me, I do not think any of that stuff. It is just in my subconscious. I just sit down and I have an idea, I start writing and I cannot explain it beyond that (inaudible 10:07.5) it is kind of like (inaudible 10:08.9) right. When you are trying to learn something, you are consciously unconfident. You know, you do not know and then you go from conscious confidence where you can do the thing while you are thinking about it and then you get to the point you are unconsciously confident which is like driving a car, you did not think about it anymore. And that is where I am (inaudible 10:25.2) that now, but I did have to work that stuff out originally and just keep doing it over, over, and over for the last you know, 8 or 9 years every day, sometimes 2 to 3 times a day to the point where it is so (inaudible 10:37.1) it is like hard for me not to write an email every day or voice emails. Jeremy Reeves: Yeah and actually, you know, speaking of daily emails. I know you are (inaudible 10:45.9) daily emails and you know, everybody has a different opinion on that of course. So you know, walk us through like you know, why you do daily emails? Have you tested not doing daily emails you know, have you tested autoresponders you know, what are some of the things that you have kind of try and saw that it work best around like frequency. Ben Settle: Well, when I first get started many months ago, I did like what the late great Gary Halbert used to teach people to do and I mean this with all due respect to him, but he was (inaudible 11:17.1). I mean he is right about a lot of stuff, but this where he was wrong. He was big on like send an email when you have something to say and then or only saw once in a while because then you know, people take it more seriously you know, all that what make sense on the (inaudible 11:32.9) especially back in like the 90s and all -- they kind of make sense. I still think it you know, when the work is well is how I do it now, but whatever, it does not matter. So I used to do that and so well, I would go months and months and months without selling anything. I would just be giving free content and free articles and then one day like exactly 10 years ago actually because I remember 2006, my friend John Anghelache who is a very good copywriter, excellent copywriter, I respect the guy tremendously, he put together a product for freelanced copywriters like how to get clients and my list was you know, very into that sort of thing I said good, I have got something to sell them right, it is a high ticket, high quality thing I believed in. So I send some -- (inaudible 12:14.1) asking for the sale and got a bunch of angry mob of angry people. How dare I sell anything. You are pimping your (inaudible 12:21.2) I never sold anything before though. And that is when I realized trying to appease these loser freebie seekers is the worst thing you can do if you want to have a solid email list or you are not getting a bunch of spam complaints and just trolls and all that. And so I started you know, thinking about that with why I am trying to appease this people. I have something to sell, I should do it and then of course I ran into Matt Furey’s teachings. He is pure daily email from many reasons like for example, people procrastinate you know, and you can assume it even seeing your last 10 emails just because of spam filters and they are busy. I get people telling me Jeremy that they made a decision to buy from me 6 weeks earlier than when they actually did. They just did not have the money. They just (inaudible 13:03.5) for reminding them every day. And here is another thought. If you are trying to position yourself as an expert, personally, I would like to position myself as a leader not just an expert because people listen to experts but they follow leaders, but let us just say -- Jeremy Reeves: It is a good distinction. I like that. Ben Settle: Yeah, I mean, you are trying to position yourself as some kind of authority, let us just put it that way and (inaudible 13:24.1) something to say once a week or twice a week you know, and then this other guy comes along and he has something to say every day. Who is -- perceptually, who is the leader? I mean if you do not have something to say everyday on what you are doing, people may not consciously think about it, but unconsciously, they think about this person is really the expert they say they are. And so, it is that and it is just this consistency, is like talk radio right, like every day you show up. They do not have read every email, but I am there every day and I am going to get them eventually if they are susceptible to my (inaudible 13:55.8) and the people I do not want will leave peacefully because they are tired of getting (inaudible 14:00.0) emails, so it is fine. It works out in so many -- it is a good way to keep your list strong and keep people kind of addicted to you like literally get a dopamine drip when they see your name in it, (inaudible 14:10.7) what is he going to say today. And you know, there are so many reasons to do daily and no I cannot think of any reason not to other than pure laziness or like you know, people just (inaudible 14:20.2) why I have to do the work. Jeremy Reeves: Yeah, yeah. That is a good point, and honestly, I think that is what it is most of the time you know. Ben Settle: (inaudible 14:28.4) they do not want to have to do it and I give it (inaudible 14:31.9) I understand it completely. I might even making fun of them because they think I know I should do that I am not doing and I am not doing it because I am being lazy and my rationalization (inaudible 14:43.0) spinning some other reason out, but the fact -- at the same time I will say this too. (inaudible 14:49.1) of internet marketing as we know it, (inaudible 14:52.3) but I once interviewed him, this is back in 2008 or something. He says, he only sends 3 a week and he tested it. Apparently, somehow got more sales doing that, whatever. I have never seen that be the case with anybody else but him, but (inaudible 15:08.3) about or anything. He is not a lazy guy so and he likes writing email, so for him, you know, I guess you have to do your own thing. I think that through writing emails that people want to read. Why wouldn’t you want to be there every day. They are looking forward to it. Jeremy Reeves: One of things I want to touch on and feel free to rant about this as much as you want. Ben Settle: I will Jeremy. (inaudible 15:32.1) free to rant. I love that kind of stuff. Jeremy Reeves: So what are your thoughts on controversy? Ben Settle: I love controversy. I tell you what. It is one of the things I teach people to do. First of all, people love controversy. I mean, it is (inaudible 15:49.2) right. People just arguing about the stupid and shit you know, (inaudible 15:54.0) 300 comments long and nobody has made a point. Nobody has change anyone’s mind, but they just like ranting. (inaudible 16:01.2) talk radio it is a lot of ranting, right. People like to hear ranting about things they are passion about. They like to hear ranting controversial stuff about (inaudible 16:09.2) they disagree about them. Let me give you an example. Back in the late 1980s, Marvel Comics decided to turn the green rampaging Hulk into a smart gray Hulk, who is smaller, not as strong, he is still strong, but not as strong as rampaging green Hulk because he is kind of like sinister-minded, kind of an antihero kind of you know, just a vicious guy basically. And all of the green Hulk people were pissed. They are sending letters (inaudible 16:37.0) writers and editors and we are never reading the Hulk again and then they noticed every month that went by, the same people were still there. They did not leave. They are still there just to see how much mad they can get and sales keep going up more. So controversy, it is a funny thing. Half of your list should disagree you know, half will probably agree with you and that is actually a very good balance and the (inaudible 16:59.8) one, you can pull to your side. So I am all for controversy. It also shows that you have some balls. I mean, most people are afraid to be controversial and people like to follow brave people. They do not want to follow some timid little rabbit like you know, (inaudible 17:16.7) me as I was. I was as timid little rabbit afraid to say too. I have tried to get to controversial. Now, it is like, I just want to see the expression on their faces change when I say something that pisses them off you know what I mean (inaudible 17:30.0). Jeremy Reeves: That gives you your little dopamine rush every day when you get hate mail. Ben Settle: It is a rush of dopamine. I love it. I eat it up. I love and then I use it in the next day’s email to make their point stupid and (inaudible 17:44.0) my part. Jeremy Reeves: Yeah. And the funny thing is, I always say like you know, if you picture yourself kind of like in the middle and you are like you know, like a magnet and the more that you pissed off people and push away and polarized people, the amount that whatever like the amount of whatever polarization you have to those people is the exact like in inverse relationship with people attracted to you, you know what I mean. Ben Settle: Absolutely. I totally agree with that. In fact, that is a major foundation of personal branding like how it is done, at least done. Most of them do not understand personal branding but done properly that is exactly it. You can almost tell your success by how much people hate you. And there is something else that (inaudible 18:29.0) deeper thing at work here too. Someone who is not afraid to just give their opinion up. It has to be done righteously. It cannot be done as a tactic or like I am going to be controversial is a tactic. It is going to be because you really see something that you know is wrong in your mind, in your heart like you are going to talk about it. It makes people realized that you are not me. You do not need them, if you did, you would be dancing on (inaudible 18:52.5) right, and you are almost trying to repulse some away and there is a lot of -- it is under the consciousness. It is not some people think about, but by being controversial that is why people do not go away because they -- there is something about you that they find attractive as a business owner, as a leader, and whatever, and even if they disagree or do they respect you and it is far more important as the late great (inaudible 19:15.5) I would say. It is far more important to be respected than liked and the more effective you are the more respected you are. So just by getting good at what you do, and proving your point and not giving in like the late -- for example, the late Dr. Atkins, right. I mean, he for years, was getting abuse by the media and people mocking him around. He stood with it. Now he is a world recognized brand you know. There is something to be set for that. Jeremy Reeves: Yeah. And I think a good example of not being controversial just to be controversial is like, if you are you know, so like we both agree with the -- we both kind of stand for like the you know, building a business for freedom you know versus the whole work until your eyes bleed thing. So you can be controversial about that. You can say like you know, the other side is I do not agree with that, blah.. blah.. blah.. and that is kind of good way to do, that gives -- you are going to attract people that think the same thing. And then, but if you want to do the stupid way is kind of like if you are like oh I hate all puppies you know, it is like -- like there is no -- there is no meaning behind it. You are just being an idiot you know what I mean and whether you hate puppies or not I mean I do not know how you can hate puppies, but you know what I mean like it is not actually serving a purpose to say that you know what I mean, I think that is a good -- Ben Settle: I will give you a recent example and so I think -- I think this is like, this will give people an email example too so it is kind of like teaching them email stuff at the same time. I am not totally against (inaudible 20:43.2) so for last year and a half, I have been studying this kind of kung fu called Wing Chun. Wing Chun, sometimes people think I am saying Weng Chan. Jeremy Reeves: I actually thought you did. Ben Settle: Yeah, well because of my stupid Midwest accent thing, gets me in all kinds of trouble, but I got to shake that, someday, but anyway, I was talking to my (inaudible 21:05.8) just last week and he was telling me about this -- I do not know Chinese phrases (inaudible 21:10.4) it is called flowery hands. These are like kung fu like and not just kung fu but any kind of martial arts were just all show and it is flashy but it is not really applicable in real life (inaudible 21:21.0) in Hollywood and movies. Most of them is just bullshit, it would never work. It is flowery hands. It is very fluffy. It is made to look cool, but the reality is you are not in balance with anything. You can easily get (inaudible 21:30.7). So I said, we have some of that and this was an email I sent (inaudible 21:34.4) and then we have some flowery hands in the email world too and I went over some things that I think (inaudible 21:40.9) that people do like will take the Gary V and I am trying to pick (inaudible 21:46.2) I just do not agree what a lot of people of do. He has this thing I think it is called jab, jab, jab, right hook, like that. Like give something free, give something free and then make an offer. I am completely against that. I think that is very flowery hands. The style looks nice, but the reality is that it is very selfish to not sell on every email and (inaudible 22:08.4) opinion because if you have something that is going to benefit someone’s life, what good (inaudible 22:14.2) at least left a note (inaudible 22:15.5) everyday. It is kind of like -- if you have a painful urinary tract infection, where it feels like you are pissing a razorblades and all that. You need to go to the store or pharmacy to get your prescription and they have -- the pharmacy (inaudible 22:28.4) and they say look, this is a good will day today, we are not going to sell you anything (inaudible 22:32.2). Like that is the mindset, the flowery hands mindset or people -- for example, there are people who give their list the option on how often they should hear from them. It sounds very nice. Very nice guy. Very (inaudible 22:47.0), it is still very selfish and at the same time, it is going to kill your sales (inaudible 22:50.9). And it is very flowery and I am not saying it would not work and some people can definitely pull it off and it is fine. There is nothing wrong with it, but to me, it is very flowery. It is just for show as to prove that I am not this big salesman. I am a salesman. I am trying to sell you something, but I am going to do it in a way where you like it, you know. I am like the passive abusive guy you know what I mean. I am going to abuse you, but you are going to like it. And you want more the next day. So anyway, I did an email about that. I did it once. There are some other things too and that was controversial email. I was not insulting. I was not trying to insult anyone’s specific (inaudible 23:29.2). I was simply giving people a different option for thinking differently basically because most people are thinking in this (inaudible 23:36.2) world (inaudible 23:37.7). They do not have to listen to me. They do not have to agree with me, but they are going to see another point of view and that could be controversial. Jeremy Reeves: Okay, yeah, yeah. I mean, honestly, if you look like a really good example of all this right now whether you love (inaudible 23:50.8) is trump, right. I mean, oh my God, I mean the marketing (inaudible 23:55.9) from that guy is just, Jesus -- Ben Settle: I hear you. I mean, earlier this year where I finally read his book, (inaudible 24:03.4) and I am like his whole play from what he is doing is in that book. There is no mystery to what he is doing. People like to (inaudible 24:09.4) at the reality is just very basic. Principle based versus tactic based and you are right and you know, he is controversial and he does it on purpose, but he is also doing it because he sees a problem that needs to be solved. Now whether you agree to him or not it does not matter. I do not give this guy a malicious (inaudible 24:26.9). I do not think they are being malicious not certainly on purpose, Hillary maybe, but like (inaudible 24:32.7) I do not look at him as trying -- I do not agree to anything he says, but I do not think he is malicious (inaudible 24:38.0) I think he believes them and it is controversial and (inaudible 24:41.4) and so as Trump is the same way. Jeremy Reeves: Yeah, definitely. So let us take this you know, because there is like the whole daily email thing right, and I think we cover that pretty well, but how about like when you are doing -- let us just say that you are doing a promotion you know what I mean. So it is like, you are sitting down. You are planning out some actual strategy because you are not going to write -- you are not going to -- you maybe write the same way in terms of like tone and things like that, but in terms of like the actual strategy behind it, that is going to change obviously because you know, you cannot just send out you know, the exact same daily emails when you are doing like a 4 day promotion or something like that. So how do you switch up the strategy? Do you keep the same tone, I am sure you do, but you know, is there a certain strategy that like a certain way that you like to structure those types of emails or like how does the overall email strategy change based on like the end goal that you are trying to reach. Ben Settle: It does change at all for me. The same email -- for example, if I had a 100 emails in an autoresponder space the day apart, I write them randomly in the exact same as if I am writing email broadcast and it has never hurt me. It is always done very well. What I do, okay, -- this might be the better answer to your question. I do not look at email tactically like most people do. Like -- okay, so I have Facebook group. This one guy was in there saying, well, how about this 4 emails I want to send off. This one tells, agitates the problem and this one you know, whatever, it is like problem education and I said, dude you are dead in the water right now because you approaching this tactically and you should be calling from a principle based thing. This is (inaudible 26:20.7) the world’s most (inaudible 26:23.3) negotiator. The reality is that you should be looking at what your market, what the problems are in your market and writing about that, not thinking (inaudible 26:30.3) agitate. What is insecurity they have that you can write about it you know. It is really (inaudible 26:36.6) like come from the market first not (inaudible 26:39.2). And so, that is how I approach for example for a promotion. I say, look, I think I have a real-life example, a recent one actually of something like it. So I say, okay, so a couple of years ago, I (inaudible 26:39.2) most people do. So this is back when he had this product that shows you how to do the survey funnels. He does not have it anymore. Now it is like a mastermind, but -- I bring this example up because I beat all his affiliates handily including some pretty big names like I just beat them all and I did not even try (inaudible 27:10.8) burned up somewhat. I was (inaudible 27:10.8) vacation. All I did was I said, okay, I have affiliate marketers on my list. I have network marketers on my list. I have freelance copywriters on my list you know, I looked at all the people who are on my list and I did an email about each one. So how could a network marketer (inaudible 27:27.3) this and I write email about that. How can affiliate marketer use this information, wrote an email about that (inaudible 27:32.9) same style and tone and all that, but I was targeting different segments of my market. I did this recently with Danny (inaudible 27:40.5) you know Danny (inaudible 27:41.3). I was selling his course builder (inaudible 27:43.6). He simply really -- this is way better than -- like the average affiliate. I do not know if I did the best or not, but you know, way better. I mean, he was very happy about it. I did the same thing. Okay, so, why would a freelance copywriter need to learn how to build a course. Why would an affiliate marketer need how to build the course. Why would a network marketer (inaudible 28:01.6) it is all about your list and the people on and what they want, tailored around that. That is the principle then you can throw the tactics after the next emails if you want, but starts with that. Jeremy Reeves: Yeah, you know what, I am actually -- I am actually working the whole day today and yesterday and tomorrow and probably the weekend actually which I rarely work weekends, but I am just motivated this weekend. But I am coming out with the new course and that is, well like, what the whole thing is wrapped around because I mean, you know, as a copywriter, you know, you are trained to, you are trained to -- and honestly this is really what separates really good copywriters from really bad copywriters is how much you focus on the actual market, the problems they are having you know what I mean, because you can write -- it kind of comes back to the flower hands. You can make the copy sound great but if you are talking about the wrong problems or you are talking to the wrong audience of if it is generalized, it is not going to sell you know what I mean. Ben Settle: (inaudible 29:01.6) all the time. People’s flashy headlines, all the shit. They think it is so cool and it is like, you missed the market -- You know, let us talk about this a little bit more. This is very interesting topic. (inaudible 29:12.0) I do not have the product made yet, so write the ad first, and then create and like create the product in the ad. I did this in the -- work at home (inaudible 29:21.1) we did not have a product, right and we look at the market and I wrote the ad saying if I have unlimited powers what would I teach these people and put it in the ad and then it is like, okay, now we just need to make a product that fulfills all these claims and if we cannot, we just take those claims out. That is the ideal way to do it. Only copywriters are going to get that. Operators are not going to understand that. Jeremy Reeves: I am actually working on a client project right now and I am just about to finish up all the copy and I literally have not seen her product yet. It is actually not even -- it is not even created yet, yeah. And what I told her was, because she was starting to make it and I said, wait until the copy is actually done because then like I can just write it and until it sounds freaking awesome, and then -- Ben Settle: Absolutely. Jeremy Reeves: Yeah, and then what you have to do is you have to then create the product so it matches the level of copy you know what I mean, versus if you create the product and the product sucks, will -- I mean the copy or the product is the weak link and the copy can only go up to that level versus if you write the most amazing copy in the world and sell the hell out of it then the product has to come out to that level you know. Ben Settle: Absolutely. It brings it up. It actually raises -- and you know what, when I first got into golf interest like in 2009, I did not know shit about golfing, seriously. I hope I am not slamming too much in your (inaudible 30:39.3) But I did not know anything about golf, like I was -- I never played a bit, not even miniature golf and but I studied the market so intensely and the product was not ready, but I was able to write 80% -- everything but the bullets basically, without even seeing the product or knew the market and they killed, I mean it absolutely killed it in sales. I mean there is no one even close and so yeah, I agree with you on that. Jeremy Reeves: Yeah, definitely. And that is the same thing. I just have to go back and do the bullets you know. Having the product, that is really all you need is just the bullets you know. Ben Settle: Yeah, (inaudible 31:12.1) that is really how you need it exactly. Jeremy Reeves: Unless you are doing you know, one of the like (inaudible 31:16.9) old ads where it was just like a headline and then bullets and you know, go here to buy. Ben Settle: One of my favorite kind of ads to write. Jeremy Reeves: Then you kind of you know, you kind of need the product, but in every other case you know and I have not really -- I think that is the only time I have heard or even seen (inaudible 31:34.2) like that. I do not think I have ever seen anybody duplicate one of those you know. Ben Settle: I tried (inaudible 31:39.7) couple case like I have this ebook called Crackerjack Selling Secrets, (inaudible 31:45.8) like a main stream like it is a problem they know they have and they know they want solutions to it and you can (inaudible 31:51.7) it is like informational (inaudible 31:53.5) to teasing, it is perfect. You do not even have to do (inaudible 31:57.2) you know, just start running bullets, it is like to shoot bullets at them. Jeremy Reeves: Yeah, bullets are good. I think the biggest thing people are wrong with them is they almost like give it away in the bullet whereas you know, they are fascinations. They are supposed to be you know, they are supposed to build curiosity you know and I think -- Ben Settle: Yeah. 90% is a good -- like 90% (inaudible 32:20.3) 10% but they need to execute it is like the best kind of bullet, because it is informational like you could be getting educated (inaudible 32:27.4) Jeremy Reeves: So one -- oh God, I just had it, and it went out. I love that when that happens during the interview. Alright, well, I guess we will skip that one. Oh you know what, you know what I was going to ask you, it just came back. So one of the things that I always talk about is that you know, when you are doing these type of emails and like a lot of your -- a lot of people think you know, email is dead and obviously that is just total bullshit. But you know, when it comes to doing email or even social media, it is kind of like the same thing whatever you like your main marketing you know, some people are really good at and by the way, anybody listening to this, if you hate writing emails, but you are really good at videos, you are really good on social media, you can use the same principles and just use it in a different media you know what I mean. Ben Settle: It is all the same. It is all freaking same. In fact, I have a guy just showing my email players newsletter. I met him while I was speaking a couple of weeks ago. His name is Tyson (inaudible 33:34.0) I hope I said his name right. He is big in the (inaudible 33:36.3) world and he is a video guy. He is great. He is freaking genius at video. He is like (inaudible 33:40.6) all can be applied to video. I have another subscriber (inaudible 33:46.2) he is a rapper and he was like, Ben, I never write emails but I take it in (inaudible 33:52.2) he is on youtube and it work. So yeah, what you are saying is absolutely true. Jeremy Reeves: Yeah, yeah and so where I was going with that because I went off you know, total spider web there. One of my kind of theories is that you know, when you are doing this you are basically building a relationship and even if they are not because you said a while ago, you know, a lot of people -- they know they are going to buy, it is just kind of waiting for the right time whether it is money or whether they are too busy doing other stuff or whatever it is. Would you agree that writing daily emails or even just frequent emails or just having that relationship keeping constant touch, it really just sets -- it’s kind of sets the stage, it builds the trust so that whenever you come out with something, I think this is why you are such a good -- when you do affiliate programs it is because you built that trust you know with them. You built that relationship with them and it is like, it almost does not even matter what you are selling, it is just like oh well, Ben says this is good, therefore, I need it you know. Do you agree with that? Ben Settle: Yes and in fact, I am thinking -- all of the stuff. The relationship is far more important to go back and trying to build credibility and all the stuff because that is the credibility in fact that they like and trust you. That is why I said there is a different -- copywriting is different than email in that sense. Like copywriting has to be very specific because -- you know, it is a static thing (inaudible 35:13.5) everyday you do not have to pitch benefits and try to prove how great you are everyday. You just have (inaudible 35:18.1) with dialogue just like you would -- It is funny that you brought up like people just buy it. So I launched this product called Copy Slacker last February and you know, I ordered 50 sets of it because I do not think (inaudible 35:33.7) I thought I get 50 sales or maybe 40 sales. I have like a 177 and I do not know -- I doubt anybody, any of them really read the sales letter. (inaudible 35:48.2) told me, I just bought you know. So you are right about that and by being there, that is another reason to do daily emails you know everyday like a friend in their inbox. Jeremy Reeves: Yeah, definitely. I have heard a lot of product launch you will see it is like you know, hey it is 12 o’clock, the cart is open and you have 10 sales at 12 o’clock exactly you know what I mean. Ben Settle: That is a function of a very good marketing. Well it is the very end of February, first couple of days in March I was -- I spoke at AWAI’s web copywriting intensive (inaudible 36:20.3) and Clayton Makepeace was there. It was honored to actually get to meet him and actually be on the panel. I was like, wow it was like my fan boy dream come true. I remember him teaching. He was -- what we are trying to do, what he was doing in his business is, he wants to (inaudible 36:37.1) so that the sales letters just not even necessary like the selling is already been done before I get there. And this is what emails (inaudible 36:44.4) you do (inaudible 36:45.4) it lets you sell before it is even like you said, the cart opens and it is got to be close in 20 minutes already because it is already sold out. Jeremy Reeves: Yep, yep. Who is that, I think it is Joe Polish that says, basically the you know, the product and marketing should make -- oh God, what am I trying to say. I am blanking here again, wow, I must be tired. Jesus. The purpose of marketing is to make selling superfluous you know what I mean. Ben Settle: That is all (inaudible 37:21.1) actually. Jeremy Reeves: Yeah. I mean the purpose of marketing is basically so that when you are going to sell something they are already sold on it regardless of what it is. Obviously, as long as in touch with what they actually need you know what I mean. It is not like you can go and sell them like a garbage can and then they are going to buy it you know maybe you can, you should do a test. That will be funny. You should put your face on a garbage can. Let us see if it is (inaudible 37:43.2). Ben Settle: You know Jeremy I have a rather unusual example of this, okay. I wrote an email about this many years ago that did pretty well. So I live in Oregon, where it rains a lot. I live in Oregon (inaudible 37:56.8) specifically. (inaudible 37:58.4) it rains like 80 inches of rain a year right. It is raining all the time. When I first got my dog, she got to go out. I take her out in the rain because I have to take her out and she was just pacing around, sniffing around while I am getting soak and then she get into the position like she is going to take a crap right like a rabbit looking position and then she would like not crap and then she starts sniffing around me and she did that 2 or 3 times. I am out there for 20 minutes during this (inaudible 38:24.2) And I was like what the hell -- I called it phantom poop like she is acting like she would poop and she did not. Well then it dawned on me -- it did not take a long to dawned on me that -- if I just wait to take her out when she really has to go when like it is like a periscope coming out of her ass (inaudible 38:41.5) it is coming out, she will go right away and I thought isn’t that how it is with selling, like most products (inaudible 38:49.1) are phantom pooping basically. They acting like they are going to buy. They did not look. They did not sniff around a little bit maybe they can see some other options but if you wait to actually pitch them when they are ready to buy it is a much easier to sell. So I think that goes in line with what Joe Polish is saying. Jeremy Reeves: Yeah, definitely and by the way, please tell me that you have written about that in email. Ben Settle: I did. I wrote about that. In fact, this is an example all the time when I get the (inaudible 38:49.1) because it makes the point. Jeremy Reeves: Yeah, it really does. It does. Well hey man, I have had a blast you know, I have learned a bunch. I am sure a lot of -- I am sure we have broken a lot of paradigms on this especially if you know anybody listening to this has not kind of been indoctrinated by the settle way. I hope you have kind of shifted some beliefs a little bit you know, I know your stuff gets really good results for a lot of different people in a lot of different industries you know. I always like to say that because people are like, oh my business is different and it is like, no, no. It is really not. Are you selling to (inaudible 39:51.5) yes. Okay, well no it is not. Ben Settle: Yeah. It is not different and you know what that is my whole goal on these things, is you give people options for thinking differently. They do not have to take my option but at least they know that it exist and if they want more they can you know, come to me for more of it. Jeremy Reeves: Yeah, yeah and speaking of that you know, before we hop off, tell everybody you know, where they can find you you know, what should they do if they resonate with your -- you know, your style? Ben Settle: Okay, well, they should go to bensettle.com and if you give me your precious email address. I am not going to promise I am not going to abuse it or anything, but I am going to mail you okay, but if you give me your address, I will send you the first issue of my 97$ a month “Email Players” newsletter which is a prestigious newsletter, but I will send you the PDF of the first issue obviously, like my autoresponder and there are 24 ways in there that you can start making more sales with email (inaudible 40:44.1) right away. People have told me they made tens of thousands of dollars just with that free issue, it is yours. If you do not give me your email address you can still click through the blog and there is like almost 2,000 pages of articles on there well over a dozen audio hours of audio and video training, all free. it is bensettle.com. Jeremy Reeves: Yeah and that will be in the show notes for everyone listening. So just you know, go in your phone and click in the show notes and you go right there. Ben it was a pleasure having you on. As always it was entertaining and educational. Thanks for coming on. Ben Settle: Thank you Jeremy. Good talking to you again too. Jeremy Reeves: Yep, you too. See you.

In today's episode we talk to the $1.5 BILLION dollar copywriter - Clayton Makepeace. Clayton is an absolute legend in the industry and is now semi-retired, working with just one single client, yet he graciously came on the show to talk to us about how to write world-class copy that increases revenue every single time. This is a must-listen episode! Resources Mentioned awaionline.com Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey everyone, this is Jeremy Reeves with another episode of a sales funnel mastery podcast and today I have on the line, one of the best living copywriters in the world right now, his name is Clayton Makepeace, and I will let him get into his you know, into his background and all that kind of stuff and who he has worked for, what kind of copy he writes, and all that kind of stuff, but let us just say this, he has made -- he has up to 1.5 billion dollars in sales writing copy which blows me out of the water. So Clayton, how are you buddy. Clayton Makepeace: I am doing good. It is good to be here. Jeremy Reeves: Yeah, yeah, yeah. I am excited to have you. So before we you know, we get into questions and all that kind of stuff, tell everybody a little bit you know, go into a little bit more detail about who you are, who you have worked for, some of the copy you have done and that kind of thing so they can get a good understanding of who they are listening to. Clayton Makepeace: Sure, well, really quickly. I have been writing copy for 43 years, it is about to be 44. I started back in the 70s. I have written for the health industry as well as for financial. I started out in the financial industry and then people (inaudible 1:11.1) and said, hey, we want to start an alternative health newsletter, would you write a promo for it and I agreed reluctantly. So we launch Health and Healing which was the world’s first alternative health newsletter. We sold 2 million subscriptions to that $29 newsletter. Prior to that, I had taken two companies to over 100 million in sales (inaudible 1:42.4) we start from $300,000 a month in sales to $16 million a month in sales in 1 year. Jeremy Reeves: Wow! Clayton Makepeace: And then (inaudible 1:49.7) company from about $20 million a year in sales to $120 million and then I started freelancing again and did the Health and Healing thing for Phillips. Then in the late 90s, I established relationship with Weiss Research and we turned safe money reported to the largest $98 investment newsletter in the world at that time and (inaudible 2:23.4) doing their acquisition program as well as their health style promotions. We just completed one selling high price investment advisory service. The service went for $3,000 and we did 15 million dollars in 4 months on that promotion. So it is a lot of fun, keeps you active that is for sure. Jeremy Reeves: Yeah, definitely, definitely. So that kind of gives everybody a good background that you clearly know what you are talking about after that much you know, that experience and you know, it is a pretty impressive you know resume. So I have a whole bunch of questions lined up for you and I could probably have you on the phone for the next like be in a week and a half straight, but we will kind of keep it within you know 45 minutes or so. So I kind of -- I have some questions some are for copywriting you know, just salesmanship and then the other ones are for basically, I think it is going to help really anybody in the service industry you know, get clients and then also make like maximize the money that they make with clients you know, themselves and for other clients. So let us start with something of the copy questions. So my first one is and this is you know, I know that you could probably talk about this one for an entire day, but you know, when you are researching and you are one of the big things with copywriting and you know, writing any kind of package is the big idea you know, the hook. So what is your process for finding that you know, because there is one big one for each and another is kind of like a couple of mini ones even throughout the packages, but do you have any kind of specific process that you go through with that or do you kind of just keep like researching until it you know, until it hits you or what are your thoughts on that. Clayton Makepeace: Well, usually the hooks come fairly quickly to me. I do not have to -- I almost never do research in order to come up with a hook. I am looking for you know, what is a hook? What is the purpose of it? Right. Well it is something that is going to focus the mind on either the problem that the product solves or on the solution itself, right. So if you are focusing the mind, let us say, in the financial area. You are focusing the mind on the problem well the problem might be an impending crash in the stock market. So that would be your lead. That is where you would be focusing on. You would be explaining why you know this is about to happen. How much people lost last time. How you know, bloody it is going to be this time that kind of thing and you would begin with that. That would be your hook. If you have a product that has a really unique solution, then you might begin with that and that is basically the big promise headline. We have -- we are working at a promotion right now where the profit potential from these investments if you win is like winning a lottery. It is like you know, even that is $10,000, walk away with 10 million dollars. I mean it is just enormous, okay. So, on something like that, you might want to lead with the actual benefit of the product. Also, quite often we will look at the product and I will say, what is a good metaphor and we are talking about the lead you know, how to get in, how to start the conversation. So I will say, what is the good metaphor for what this product does. One of the products I am working on right now, look at it, okay, well this product is like having a rich uncle anytime I need money I just need to call him up and he will send a check or it is like having my own personal ATM or is like having a money tree in my backyard. Anytime I need a little extra money, I just go out and just pick it off of the tree or it could be -- maybe it is like a slot machine that pays off every single time you pull the handle, right. So I came up with a bunch of these metaphors that very quickly focus the mind on the benefit. Wow, could it really be that easy, right, and then it is just up to you to explain, yeah, it can be. Here is how it works. Maybe it could be a story if you have one or it could be constructed or it could be (inaudible 7:05.7) from the news. Anything that your prospect is thinking about -- he has feelings about. So he is worried about it. He is curious about it. He is fearful about it. He is excited about it. So somebody is reading about the elections right now for example that is dominating the news. How are they feeling about the elections. How are they feeling about the various candidates. How can you take what he has already thinking about and insert yourself into that conversation that he is having with himself. So those are just some of the things that I look for when I am looking for a lead. Jeremy Reeves: Okay, nice. What if it say something like you know, because even in the -- I do a lot of work in the like in a supplements base health, the health industry and some of the products that (inaudible 7:54.9) a lot of benefits. So one example is like turmeric you know, it does not just do one thing, it is like it helps with your brain, it helps with you know, metabolism and fatigue and all different kind of things. How do you -- if it is something like that works not just like the one big benefit or one big problem that is kind of like mixed up you know, how do you take a look at things like that. Clayton Makepeace: Well I have done a lot of supplement promotions as well. In fact, I have one -- we mailed 90 million pieces of. It was for (inaudible 8:27.4) for health resources. I have to say that, basically, you stopped looking at the product and you start looking at your market you know, if a particular substance lifts your mood and also prevents heart disease which do you think you should leave it. You know, you are going to leave with a health problem that is shared by the largest number of your people and that is also intense enough to make him want to take action to alleviate it and that is why you know, typically and I know there are some promotion now where brain supplements are starting to work and anti-aging to a lesser extent, but those things have never done as well as because you are talking about things that are not screaming, crying, problems that people have right now, right. So they have never worked as well as the prostate cure, the heart cure, the blood pressure cure, the cancer cure you know, arthritis cure you know, the things have people are dealing with every single day. So I would look for the benefit that shared by the most people and is also intense enough to cause people to want immediate relief. Jeremy Reeves: Okay, got it. That makes a lot of sense. And so you know, speaking of you know, a lot of -- I mean really, a lot of it comes down to or almost everything comes down to understanding who you are talking to you know, so I am sure you have some kind of process for doing the research, understanding the market, understanding the product that you are selling, all that kind of stuff. Do you have like a structure way of doing that or you kind of just start you know, dig in somewhere and then see you know, where it leads you or is it something like you do this first then second you know, how do you -- Clayton Makepeace: I do not have to worry about that too much anymore because I am focusing on the financial market and so you know, I learned decades ago who these people are and I have got a pretty good handle on that. It has not changed much over the years, but for example, when I went in to the health market for the first time it was like 1990 and I was doing my first health promotion and I say, well I do not even know who these people are you know, there bunch of -- (inaudible 10:48.7) you know, obsessed with their own health and so I did not share anything in common with those folks and so I went to the bookstore and I went to the aisle with all the books on various aspects of alternative health and I started looking at the chapter titles. The titles of the books and also the chapter titles and I figured out you know, which ones were the best sellers and so again, you know, the people I am going to be talking to are the people who made these the best sellers, right. Then I went to the news rack and I looked at the alternative health magazine like prevention and others and all other world health magazine and I looked at the various covers that they had and you know, I knew from friends of mine that did work for (inaudible 11:48.6) had several covers for prevention magazine each time it went out and so they had years of research on what kinds of articles (inaudible 12:01.7) on the cover that sell the magazine. Jeremy Reeves: Okay. Clayton Makepeace: So you know, by looking at what -- again, by looking at what my prospects are reading I got some really good cues as to who they were and what would get them and then also you can go to the Standard Rate and Data Service which is (inaudible 12:23.2) 30-pound book (inaudible 12:25.9) can get it all electronically, but Standard Rate and Data Service, you can look up all the competitors of your client. You can also look up your client and you can find out what the people bought in order to get his list. Then finally, you go to your client you say, hey look, show me what has worked in the past. Show me what has not worked in the past. Show me the most effective or successful promotion in any of your competitors are using and show me some (inaudible 12:58.1) that they put out there.” And all of that is -- not just a cue to what is working, it is a clue to you know, who your market is and what will get their attention. Jeremy Reeves: Okay, got you. So at this point you know, you have your -- you understand who you are talking to, you have the lead, you have the you know, the headline, the big idea all that kind of stuff so then you know, you kind of write the package. How about the offers? That is an area that I found that a lot of people do not put enough attention on you know, and I have worked with -- I worked with I mean everybody from you know, people kind of just starting to work with the 12-figure company right now. And a lot of -- I have done a couple with like infomercial kind of products and when I worked with them, I noticed that like 80% of their thinking at least goes into exactly what the offer is going to be you know. So when you are putting these packages together, how do you put an offer together including you know, the bonuses, the price point, even the names of the products, things like that. Clayton Makepeace: There is a lot there. Mainly the products for example, we are not selling Campbell suits so we do not have to you know, naming strategies are very different in the retail space than they are in the directors (inaudible 14:14.3) because in the retail space, the whole idea to come up with the name that will stick in someone’s mind so the next time they are at the store maybe they will remember your product and buy it, right. Very tenuous. (inaudible 14:28.0) direct response (inaudible 14:29.1) very nervous with that kind of nebulous, tenuous connection, but that is what they are doing you know. They are just trying to get a name that will stick in your brain. In our promotions, the name of the product quite often does not show up until 2/3 of the way through the promotion you know. We (inaudible 14:49.6) third of the promotion capturing the guys attention getting him to read. The next they are telling our story and the final (inaudible 14:57.2) presenting our solution which is a product. So the name of the product is less important to us; however, whenever I may name a product I tried to get a benefit into the name and I try not to worry about it being too descriptive. For example, I am working on something right now, it is a service that helps you invest in small mining shares, right. A gold mining companies that are very small and the stock is cheap. They are called Junior Miners. You know, somebody wanted to call it Junior Miner, (inaudible 15:39.0) something like that, right. Well that is descriptive, but there is no benefit there and also there is too much information. The word junior makes me think that maybe the service is not worth that much so you know, because I do not know if you are really -- if junior is modifying miners or if you know, describing a service you know, it would be quite simple to just drop it and say, Mining Millionaire you know, we are gold mining millionaire. Now you got gold because you know that your market is extremely excited about gold. Mining which is descriptive. We are not you know, we are not buying bullion we are buying money shares and millionaire which is the benefit, right. So I tend to look at it that way for (inaudible 16:31.3). The author needs to write -- if you are a freelancer though your client has already spent hopefully hours and hours on author and comes to you with a product that is fairly well conceived and (inaudible 16:46.4) comfortable with based on their own testing and their own track record. So that is usually good, but I always encouraged writers if you see something that you think can be improved, talk to your client about it because they love that. They feel like they are getting something extra other than just copywriting. I just had a situation where they gave me a product per month and I said, I absolutely hate it and they said, well, we are going to do it anyway and I said, well, okay, and I just turned to one of my junior copywriters and I said good luck buddy you know, this is your project and then probably should say this, well, actually Clayton, we are hoping you would write it. So I said okay, you know, I guess you know, if that will make you happy, I will write about it -- tell you right upfront this really sucks. And so the first thing I did was I changed the name of the service (inaudible 17:42.4) was I changed the focus of the service and the next thing I did was I changed the offer. It was the buy 3 years kit, 5 years offer. I changed the guarantee -- basically, I did not have to promote the service that they told me to promote because I completely changed it into something that it was not (inaudible 18:01.4) to promote. Jeremy Reeves: Nice. Clayton Makepeace: So when you see opportunities like that, take them you know. In terms of the author, basically you are just looking to create as much value as you can. We have a fairly standard template in the newsletter field. If you subscribe to 1 year, you will get 1 or 2 special reports and a premium. So you are connected with the subject matter at hand, and if you take 2 years, you will get 3 to 4 additional reports and the reports are given a value and so you know, the best offer you get you know, I just wrote 1 week at $700 in free gifts and discounts and so in terms of the price of those newsletters basically the industry will said the price for you because you are competing against other newsletters and so you know, you look around and you will say okay, well $29 seems to be what I am competing against. We can always have up or down from there, but that is kind of the industry standard. With pricing for premium service products, the price is directly related to the profit potential of the advice that you are given. So if you are doing an income service where you basically promising them that you will double their yield and they will get 6% instead of 3%. You can charge $5,000 a year for that because unless they got a couple of million dollars that they are investing you are not generating that much money for them. So you know, your price is lower, but if you got option service or a warrant service that has (inaudible 19:40.7) you can demonstrate of 2%, 3%, 4000% per trade. Now you are talking of service where you can charge a lot more money and the other variable course (inaudible 19:53.0) some of the service is we have to limit the number of people that can get in because of liquidity problems and so we you know, we will limit 500 or 1000 people, with that limit it is just (inaudible 20:08.9) to raise the price. So those are just some of the things that we look at in terms of offer. Jeremy Reeves: Okay, yeah, got you. So how about for buyers, it is kind of another you know, another area that I see -- huge mistake that a lot of people make typically online you know, people they call themselves you know “online marketers” you know, they are all focus on getting the lead you know, getting the first customer then they kind of forget about the buyers which is obviously a giant mistake because that is where all the money is you know. So what about buyers, you know, you write all these promotions to get people, I mean, you know, they are both first time buyers and then repeat buyer promotions, but do you have anything in place any specific examples that you can think of where it was a very structured approach like you had a package that was specifically meant just to get a first time buyer and get them in the door and then you had something that went on or hold sequence that went out to then get them you know, to kind of you know, opt in to the higher level packages. Clayton Makepeace: You know, for some really good stuff on that you should talk to Todd Brown. I can give you his contact information. Jeremy Reeves: Oh, yeah, (inaudible 21:18.4). Clayton Makepeace: Okay, so Todd is really great on this but you talked about funnels and yeah we have -- if you buy a product from us, let us say you come in as a lead and your response is something on Americas 10 best (inaudible 21:36.6) right. It is a special report, so you read the report and you opted in, you come to a squeeze page so we have your email address, but you do not buy anything okay, so you come on to our (inaudible 21:50.4) well there is a 7-week funnel process that you are about to go through as a new lead on our funnel. The first week and it is really interesting because first we assumed that you are (inaudible 22:09.0) because you like the product that you are looking at, but you just did not buy it. So we come back to you with a better offer and then we try another product along those same lines and then we will try something wildly different. And something else wildly different. Each week is a week long campaign where we -- with a deadline because a deadline is the most powerful tool you got online to get people to act. So 1 week campaign aimed at moving you into one of these products. After 7 weeks you see that the totality of what we have available for you. And there is a very good chance you will obey the purchase. If you come in having bought a product you will also get a funnel designed to introduce you to (inaudible 22:59.4) and introduce you to other products so we could basically cross sell you. You come in on a $29 newsletter, we can cross sell you to another $29 newsletter or we could push you all the way up to a $3,000 trading service, and it is amazing. Some of these people come in for $29 and their next purchase is $3,000. Others come in at $29 and they will buy another $29 and another $29 for God knows how long so that is on the low end of the scale. It is a wide end of the funnel, right. The leads that come in and the first time buyers of low price product. So funnels are the answer there and Todd is great because he automates and does all kinds of fancy stuff and he can be working with us on our stuffs too. The other thing is will you buy a high price service. It is a complete (inaudible 23:54.6) deal. If you just spent $3,000 with me I am not interested in selling you another product right now. What I am interested to doing is making absolutely sure you do not exercise the money back guarantee because you know I sell 15 million dollars worth of products, half of those people cancel I am out 7 million dollars, 7.5 million. So you know, it is very important to me to get you to consume the service and to experience some winners and so the funnel there is not aimed at making a sale at all, but is aimed at getting you to participate to engage with the service, to consume it, and so very different kind of approach. Jeremy Reeves: Yeah, definitely. I call that a personal coach campaign because you are kind of taking them through like you know, just getting them to use the product, get a result from it that kind of thing. I love it. Clayton Makepeace: Exactly. Jeremy Reeves: Alright. So how about -- I have a feeling that we have similar thoughts on this, but what are your thoughts on writers block. Clayton Makepeace: Yeah. I do not ever have it, I used to, but over the years I have developed an approach to writing so that before I ever have to sit down and do the hard work of actual writing I have something that approximates the rough draft, but I did not have to write you know. So I go to the process of outlining you know, I will sit down -- let us say you give me a product, right. And the first thing I need to do is read the product profile. Identify the benefits and any unique selling proposition. You know, a lot of our products will have benefits that are common with other products that hopefully some of them will also have unique benefits that no other product has so I am looking for that and then I asked myself several questions. First question is what must my prospect believe in order for this product to become absolute mandatory for him to purchase. What must he believe in order to make this a mandatory purchase for him. The second question (inaudible 26:13.6) identify 2 or 3 things maybe 3 or 4 things. My next question is you know, what must I say to him or show him to make him believe those things without a shadow of doubt and that is my researcher question, right. You know, what chart do I need to show. What quote do I need from the famous person. What do I need to show him to absolutely nail down you know, that this is a mandatory purchase. Then I got this Ryan Deiss we were on the phone the other day with my mastermind group and Ryan is a real cool guy. I love the way he thinks and he said, he likes to sit down and basically draw a word picture of his prospect before he uses the product and after he uses the product you know. Basically this is -- and you can use it just like that in your copy you know. In fact, I did it once with the (inaudible 27:18.9) product where I showed this guy reversing his own heart disease and canceling his appointment with the heart surgeon you know. In picture 1, he is on the bed at (inaudible 27:30.9) and in picture 2, he is out dancing (inaudible 27:33.6) or something. So you know, you have this before and after picture. How is this product going to change your prospects life. How is it going to bring value to his life. How is it going to change him as a person. And then finally the final question I asked is what is he worried about, frustrated about, angry over, or excited about right. What are the things in his life that have him feeling these emotions. There are typically -- what I am looking for here are topical things, news, things in the news you know, because this is how I am going to get his attention. You know that old national anthem (inaudible 28:22.9) you know (inaudible 28:24.8) the word sex and then underneath it just said, now that I have your attention and then you know, it told you what was in the magazine. That is a very effective technique for what we are doing, not quite that blatant. I am doing a campaign right now for example that has to do with credit spreads, right. What could be more boring than credit spreads, right. So how did I start the engagement process. Well, I looked around and I said what is that everyone thinking about right now. What is everyone have their (inaudible 29:00.7) right now, the elections, you know. If you are republican, you hate other republicans because they vote for Cruz and you vote for Trump, you know. If you are a democrat, you hate republicans and you hate other democrats that are supporting Hillary if you (inaudible 29:17.5) support. So you know, everybody is up in arms over the elections and so that is all anyone is thinking about, it is all in the news. So instead of starting my campaign talking about credit spreads, I started out by doing a survey and asking people to tell me who is going to win the election you know, who is going to win this nomination, who is going to win that nomination. And then over time, and I said I will give you my prediction (inaudible 29:44.7) in the meantime I want (inaudible 29:46.7) from you. Like that is the conversation started that way but then later when my analyst said you know what he was predicting. His prediction was you know what, it does not matter because this thing which I named the golden red show, is credit spread is already determined that we are about to go through 4 years of hell in this country no matter who is president and so now is my transition into the product. You know, that is how you use this topic (inaudible 30:23.7) to get their attention. Now that was a stretch usually you do not have to go through that much of a stretch but that is an example of a stretch. So that is it, and I take those things and I create a strategy document and I create an outline for what I am going to write then I say, what is the (inaudible 30:44.3) do we need here in order to make this point and that because my research request. And now I sit down ay my computer and I have got this completed outline with all of the facts and figures in it and it is time to start writing. Jeremy Reeves: And you are already 80% done? Clayton Makepeace: 80% done. You are right, you know. So now you just have to turn it into a conversation, simple, you know. Jeremy Reeves: Nice, I love it, yeah. I actually -- I like how you kind of laid it out like what do they have to believe you know and then how do you, you know, what do you have to say to have them believe that. I love that. I am going to start using that actually. That is good. Alright, so moving into a little bit more of the business side of all this. I have a couple of things in here for people who are on the service side of thing, but then also you know, also clients who are hiring people like us you know, so what do you see -- I am trying to figure how to say this, when you are -- actually you know what, let us start with this one. When you are working with clients and they complained about people they are hiring you know, contract or service providers, copywriters, marketers, things like that, what are some of the things that they, that kind of you know, piss them you know, that pisses them off a little bit about people they are hiring you know, taking away the results and all that kind of stuff because that is you know, you kind of get the result or you do not. But you know, in terms of like the working relationship you know, what are some of the things that you see clients not particularly enjoying about working with copywriters. Does anything come into mind. Clayton Makepeace: Yeah. A lot of things. I am a client you know, I have gone to a point where although I write copy every day, I also hire other writers every day and I have got a staff 3 in-house writers. We also hire freelancers. So I see it all the time. I think the first you know, the first thing is, this is not my first -- this is my first rodeo. So do not try blowing smoke at my ass you know. It is physically impossible if 3 grandmothers all die while you are in this process you know, or you know, 6 grandfathers to get hospitalized still you cannot make your deadlines. If you are struggling, if you need help ask for it. If you do not understand your assignment, if you have questions ask them you know. It is a sign of intelligence you know. It is a sign that you thought this through, you thought about it and you have some valid questions. I am working with Eric Patel right now. Eric is a great writer. One of the top guys in health industry and every once in a while, he will work with me on a financial project. Eric is just, he is great that way you know, he is very intuitive, but there is no question he would not ask. The other thing is you know, communicate, if you are going to blow a deadline, that is fine. You know, Gary (inaudible 33:54.9) once said to me you know, I hired him to do a project, but I asked him when I am going to expect the first draft and he says, Clayton, my man, he goes the heartbreak of a blown deadline, has quickly forgotten in the warm blow of the new control. That is so true you know, but just do not be working on somebody else’s project and you know, we are doing -- not working on my project and putting me off. At some point, I am going to give you a kill if he did not tell you (inaudible 34:30.1) call me again. Another mistake that probably the most -- 2 mistakes real quick and then we can move on. The first mistake in copy that I see all the time is just (inaudible 34:46.4) or a disconnect between the product or the problem that you are talking about and the solution that you are offering you know, this happens a lot in the financial field. It would happen a lot less in the health area, but in the financial field it happens a lot (inaudible 35:05.8) with some like the elections that their backend is all about something else and there is no connection whatsoever. There is no transition. There is no way that these 2 have halves of this puzzle fit together. The other one is copywriters who will just simply make grand sweeping statements and expects the prospect to believe them you know, (inaudible 35:37.7) your prospect is not an idiot, she is your wife you know, and so you treat your prospect with respect. If you are going to make a statement as hard to believe, back it up. If you are going to make any kind of a statement that is key to them making the purchase, back it up you know, and respect their intelligence. Do not -- you know, read it critically. One of the hardest things for copywriter to do, you are in love with your copy, you just spent a month on it (inaudible 36:11.5) The hardest thing for you to do is to read it as a critique would, as a scenic you know, read it and say, oh, bullshit every other line you know, and ask yourself how can I make this absolutely believable. Jeremy Reeves: I actually -- sorry I cut you off. Really quick, I was listening to an interview, I think it was David Doidge, I might have that (inaudible 36:35.6). Clayton Makepeace: We are having dinner with David tonight. Jeremy Reeves: Yeah, so you could ask him if he said it. It was a couple of weeks ago, I think I forgot, I listened to all kinds of stuff. I think it was him though and he was talking about the amount of benefits to put in a package and he said, he was saying that sometimes you can have too many benefits because it dilutes the big promise that you are making you know, and I love that and he said a lot of people the mistake they make is saying you are going to get you know, A, B, C, D, E, F, G you know, all the way down to Z and then they do not back up each individual one with you know, with proof and he said that actually because you know, even like little -- it kinds of adds up if they do not believe a tiny a little bit it is like okay you know, I will keep going, but then if you say 10 things and you are not backing up 10 things then they are like alright, this guy is bullshit you know. Clayton Makepeace: Absolutely. Think of the situation where you have the one main benefit that you really focus on your entire package and then in one section of a copy you say, oh by the way you know, users have also recorded the following: Bullet, bullet, bullet, bullet, right. But they are pushed way down. You do not have to believe those things in order to buy, right. The whole reason to buy the product is that one major reason you have upfront. Jeremy Reeves: I love it. So working with clients, I know you have always been huge on doing you know, (inaudible 38:03.7) deals, royalties, things like that you know. How do you go about structuring it with the client. I know in most of the area that you have worked with that is kind of you know, (inaudible 38:15.1) and all that. That is kind of like what they do you know, so they are used to that, but if you are going after somebody who they were not in that world like it was a new thing to them you know, how do you go about approaching them with (inaudible 38:28.8) hey, I am going to write this for you for X dollars, it will take you know whatever 8 weeks or whatever it is you know, how would you kind of position the pitch to get a royalty from it or some kind of (inaudible 38:40.3) deal you know, something beyond the one-time fee structure. Clayton Makepeace: You know, Jay Abraham did this with the IcyHot. It is actually a little well -- it depends on the kind of (inaudible 38:55.9) you are talking about. If you go to a work for Agora they already have a royalty program all set up. They know what their use (inaudible 39:02.6) you might be able to negotiate up a little bit if you have a super hot hand, and they really want you, but pretty much, they have a standard royalty rate you are going to pay. When you go to somebody that is not used to paying royalty or does not used to hire any copywriters, then you can do what a friend of mine did once. He just simply said, look, I am going to give you two choices in terms of how to pay for this, you could cut me a check right now for $25,000 and I write this or you can cut me a check for $5,000 now and give me 10% of revenues, if it works, right. So you know, most of these people are not that bright frankly and they are going to say, I am sorry but it is true, they just instinctively in a knee-jerk manner will go to the lower cost today. They will go to the $5,000 you know, but I had a project once where I had 10% revenues and for 30 days work I got paid 2 million dollars. So you know, I mean it is a -- and Jay Abraham made like 20 million on that IcyHot deal, you know. So you know, I like that idea of giving him a choice. One time I even went so far if you you know, every once in a while maybe 5 or 6 times in a lifetime if you are lucky, you will come across this guy with a kick butt product who does not have the first clue about marketing and he knows he has got a great product and he just cannot figure out why nobody is buying it, and you can go to him and -- you only do this if you are absolutely sure, but you can go to him and say, man I tell you the truth, I would pay you to (inaudible 41:08.2) and write this, but here is what I am going to do, I am going to write a promotion and I am not going to charge you a penny, but I want 10% or ask for 20% you know of the revenues and negotiate down from there. So you know, either give him a choice or let him pick the one that is going to end up making you the most money because it is less money out of pocket for him upfront or I mean use that -- I ended up with a 5 year client out of research publications by making that offer to Johnny Johnson back in the 70s. I said, you know, your (inaudible 41:45.2) I can really kill it, you know, and I tell you what, I am going to write a promotion for you, if you promise to mail it, test it, I will write a promotion for you and if it works, you pay me my normal upfront fee and my royalty, if it does not work, you pay me nothing and it is like a no brainer. Jeremy Reeves: Yeah, definitely. I take it you know, if I was hiring someone and they said it to me. I think that is you know, I think you -- kind of just have to look at that as you know, what would I you know, what would be a no brainer it is almost like putting together an offer just for a product but you are doing it a service you know. Clayton Makepeace: Exactly, and think if you are talking to somebody, you put yourself in a client’s shoes. You talk to somebody and they show that kind of confidence you are going to want to hire him. Jeremy Reeves: Yeah, definitely. Alright, so we are kind of coming up on time here. So let us do two really quick questions. This first one might take a minute or two and then the second one is a really quick one. So the first one is, if you look back over your career you know, it is now spanning you know, whatever it was 46 years or whatever it was, if someone was you know, kind of in the beginning stage of that or you know whatever the stage of that and you were looking back over your career and there were like 2 or 3 big things that you know, held you back that you can help somebody to kind of not hit those road blocks you know, what would they be and let me know that -- that question came out a little bit weird, let me know if that was clear. Clayton Makepeace: Yeah, I think you are asking what would I ask if I was you know, -- Jeremy Reeves: Yeah, exactly. Clayton Makepeace: Well, the cool thing is you know, today, there is 9 million people out there well I would not overstate it, but today you have access (inaudible 43:37.8) good copy coaches, right. So back when I was getting started (inaudible 43:43.4) was my copy coach. I was brand new, he is a little older than me. He was already established and so I heard he was a good writer and I figured out who he was writing for and I subscribed to their publications and so I started getting all his great direct mail pieces and I would run you know, run at the mail box grab at one end and get my scissors out, I start cutting them out. I had a book for headlines. I had you know, I outlined a piece so -- it was amazing how consistent his outlines were. And I would look at the subheads, I look at every part of the author. I would memorize it. I never would steal anything but you are internalizing all of the stuff so the next time you write something is there. You get what he is doing right without doing anything verbatim. So that was how we had to (inaudible 44:37.5) and then my buddy, Gary Halbert, came along, Dan Kennedy came along, AWAI came along and Gary Bencivenga with his Bencivenga bullets. All of these guys are there to help and so you know, you got to take advantage of this. This is like it is a gift from (inaudible 45:03.0) from heaven you know, that you got these writers who have done great things in their careers and they are willing to help you. The questions that I would have had would have been pretty much the ones that you have asked me today. The ones about how do you connect with your market. How do you organize your promotions. How do you avoid writers (inaudible 45:29.4). How do you structure an offer you know, all of those things, and it is amazing when Mike Palmer came to visit a couple of weeks ago and we have drinks and Mike is a guy that wrote End of America for Stansberry. He sold 750,000 subscriptions after that one video sales letter and you know, just to talk to my -- and we were just sharing, well, how do you do this, how do you do that and our approaches were so different, but I learned from him and I think he may have learned a little bit you know, from me. In fact, one time, Mike called me up and said, can I just come to your office and sit in front of your desk for 2 days. I just want to -- I do not want to talk, I just want to watch you work and I said sure you know. So you know, he did that and like I said earlier, we have a dinner with David Doidge tonight, your friend (inaudible 46:31.9) to get his career started. All of these people have slightly different approaches to how they do things (inaudible 46:39.6) will sit down and write 350 fascinations before he starts writing a copy you know, and you can learn from each of them. So you know, I guess what that boils down to his networking you know. Spent time with other writers. Go to the American Writers and Artists boot camp every year in October. You will meet 500 or 600 other writers there. Join a mastermind. I have got a mastermind group. We had a couple of group members and we all share secret Facebook page plus we have webinars every month. So you are constantly (inaudible 47:16.0) each craft plus you can show your copy to other people, other copywriters give (inaudible 47:24.5) so you know, networking is very, very important. It is a gift that we have today and you take advantage of it. Jeremy Reeves: Definitely. Fully agree. Absolutely. Alright, so the final question is and you can throw out as many as you want, one or twenty or you know, whatever kind of pops in your head, but what are some of your favorite copywriting or marketing books, because a lot of times you know, some of the best copywriting books are not you know actually copywriting books you know, so besides any of your own stuff obviously you know, because I have gone through them and they are just ridiculous (inaudible 47:59.1) amazing there, but you know, any kind of you know, normal books. What pops in your head as kind of must reads for people either learning copywriting or just marketing you know selling in general. Clayton Makepeace: Well, you know, I kind of find I guess because I am an old guy you know, when I read modern day books, current day books, and copywriting, they seemed to me (inaudible 48:23.0) regurgitation of what Claude Hopkins wrote, what John Caples wrote, what David Ogilvy wrote, what (inaudible 48:33.5) wrote, what Eugene Schwartz wrote. Those are the guys -- I was speaking last year at the boot camp for AWAI and American Writers and Artist and I asked a question, how many of you have read Tested Advertising Methods, and maybe 10% of the people in the room raised their hand. Now these are people who just spent thousands of dollars to go through a conference on copywriting and they had read the masters, you know, blows my freaking my mind. You can go to a library, get this book for free and read it and it is pure gold, right. So again, Caples, Hopkins, Ogilvy, Eugene Schwartz anything by Mark Ford too, more modern day, Mark is absolute brilliant guy. Ready, Fire, Aim is awesome. He wrote copy logic with Mike Palmer, is also awesome. So you know, that would be my advise you know, to go to those guys and read all of the masters first and then start building up what they already knew what 100 years ago, 50 years ago. Jeremy Reeves: They figured it out a long time ago. I cannot even imagine what they could do if they were alive now with all the you know, split testing, so easy now and all that kind of stuff, it is just (inaudible 50:06.0) brilliant, but yeah, I totally agree. For anybody listening, if you know, they were a lot of things for (inaudible 50:12.3) so I will -- I will put all of my favorite books which are basically the same ones into the show notes so you can go and I will have the links to all of them and all that kind of stuff so you do not have to worry about remembering all the different names. You just click on the link. Well, hey, Clayton, I really appreciate you coming on. It was really fun for me. I was really looking forward to this interview as a copywriter myself. You are kind of a you know, you are one of the legends you know, so it was an honor having you on. Before we hop off you know, what can people do to find out more about you, get in touch you know, wherever you want to -- wherever you want to send them. Clayton Makepeace: Well, you can contact American Writers and Artist Institute. You can go to their site, awaionline.com and poke around, looking for me. If you cannot find information on my mastermind group you can always send an email though to help you out. Also, ask them about August, I am going to be doing an intensive, I think it is going to be in Denver and the point of this intensive is basically speed writing, I am known as one of the fastest copywriters out there and I am going to take for 3 days, I am going to take a group of 50 writers and we are going to -- I am going to teach them my method for creating really great sales pages in a week or less. So check that out too. Jeremy Reeves: Sounds fun. I am going to check that out myself actually. Sounds good. It was -- again, it was a pleasure having you off and we will talk to you soon. Clayton Makepeace: Alright, take care. Thanks for having me. Jeremy Reeves: Thanks.

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he's making to his business, based on Ilise's new program, AWAI's Simplest Guide to Pricing Copy Projects. Steve also took what he learned and created worksheets to figure out his monthly expenses and minimum hourly rate. As a special bonus for podcast listeners, download the worksheets here.

Nick Usborne has been a copywriter and direct response marketer for over 35 years. He has worked with major companies including: Citibank, Apple, New York Times, and many more.   He has done conferences and trainings for companies like: Yahoo, Walt Disney Attractions and more.   He was the winner of AWAI copywriter of the year joining past winners that include Dan Kennedy, Ted Nicholas, Bob Bly, Richard Armstrong.   http://www.inspiredinsider.com/nick-usborne-one-question-inspires/

Richard Armstrong is one of the nation’s leading freelance copywriters, specializing in publishing, membership, and fundraising.   He was voted the AWAI copywriter of the year in 2012. Richard is a two-time winner of the Caples Award – this is the “Oscars” of direct mail. He is also the author of several books including God Doesn't Shoot craps.   For Full VIdeo Interview:   http://www.inspiredinsider.com/richard-armstrong-one-question-inspires/    

Mindy McHorse who is an awesome copywriter. Go to MTM copywriting to find out more about her. In this episode we will be discussing the copywriting process and how to improve our copywriting. Mindy will be sharing… 2 ways to overcome writers block An easy method for adopting the perfect tone or voice in your writing 2 tips for editing so that you can make every single word of your copy count 9 top copywriters/copywriting organizations that you should be learning copywriting from All this and much more!

Don Mahoney is one of the co-founders of AWAI, the worlds leading copywriting training company. In this interview Don tells us what it takes to be a successful copywriter.

John was named AWAI copywriter of the year in 2008 and regularly writes for Agora. In this episode John defines the 6 types of lead we might encounter and how to market to each.

Richard Armstrong won the AWAI copywriter of the year award in 2012. He's been freelance copywriting for over 40 years so he knows a thing or two. In this interview Richard shares his copywriting and direct mail wisdom that he has gathered over the years.

Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI's Copywriter of the Year, and ETR's Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association. Bob Bly is the author of more than 70 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.)

This week: The final report from NADA 2009! Duncan and Amanda talk to artists Nicole Awai, and Valerie Blass. This weeks intro contains lots of important information. Bad at Sports needs your help with an exciting new project. If you have a question you want answered related to the art world, we'll get you answers!