Podcasts about converse digital

Join Mark and sales presentation maestro, Tom Martin, to explore why tailoring your pitch to meet the specific needs of your audience can make all the difference. Mark and Tom dissect the common missteps, and uncover how addressing audience challenges head-on crafts a compelling narrative. Learn how to let your slides support rather than overshadow your message, with memorable content that places a spotlight on key ideas. Tom shares his wisdom on focusing presentations around a central message, keeping things simple and clear. This approach not only enhances your connection with the audience but ensures your message lingers.   ◩ About the Guest ◩ Tom Martin is a keynote speaker and founder of Converse Digital. He teaches organizations how to turn conversations into customers by leveraging digital sales and marketing tools. Learn more at www.PerfectPitchWorkshops.com  

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears.  As today's guest, Tom Martin explains, in some cases, that's pretty close to literally true: your potential clients aren't even hearing the words in your pitch as you deliver it.Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conversations into new clients.In today's episode, you'll learn:The common mistakes you're probably making in pitch meetings that could easily be avoidedResearched-based advice for nailing both the design & delivery of your pitch decksA pitch meeting example you can steal to wow your potential clientsResources Mentioned in this Episode:The Ultimate Guide to Capacity Planning by Teamwork.comMeet The Client by Teamwork.comConnect with our host, Logan on LinkedInConnect with our guest, Tom on LinkedInWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.

Tom is a no-nonsense, straight-talking 30-year veteran of the sales & and marketing business and author of The Invisible Sale, who favors stiff drinks, good debates, and helping companies strategically grow by showing them how to create and turn conversations into customers. As an internationally recognized keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, persuasion & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception, and painlessly prospect for new customers. His book, The Invisible Sale, is available for sale at Amazon.  Follow him on Twitter @TomMartin or contact him at http://ConverseDigital.com Click here for help creating the Perfect PitchVisit https://conversedigital.com/painless-sales-prospecting Social Media Profiles LinkedIn Twitter YouTube WEBSITE:   www.ConverseDigital.com   How We Can Help You Close More Deals: Join GITOMERSALES.AI to have Jeffrey in your back pocket on every sales call. The only AI platform to give you the RIGHT sales answers at the RIGHT time from the RIGHT source.  If you want Jeffrey to help you write your book, email Helpme@gitomer.com with "Book" in the subject and your name and phone number and he will call to see if you are a good fit to work together. Gitomer Books and Courses Here Sales Mastery Program Here

If you're feeling overwhelmed by the endless variations of sales presentations and struggling to create impactful, memorable content for your pitches, then you are not alone! Imagine discovering the unexpected secret behind creating impactful sales presentations. It's not just about the content, but the science of how our brains process, retain, and act on that information. But that's not all. There's a powerful link between sales and marketing that can revolutionize your approach. If you want to uncover this game-changing insight, then keep your eyes peeled because the secret to unlocking more sales success is about to be revealed. Stay tuned for the surprising revelation that will transform your sales game forever. Have you heard the myths about sales presentation design? Let's debunk three of them. But hold on, I won't reveal the strategy just yet. Stay tuned for the truth. This is Tom Martin's story, our special guest for this week: Tom Martin's journey into sales presentation design was born out of adversity. The aftermath of Hurricane Katrina resulted in the loss of his agency's clients and his business, propelling him into a quest to comprehend why people forget 90% of a presentation within two days. This eye-opening realization became the catalyst for Tom's deep dive into the science of how the human brain processes and retains information. His passion for understanding the intricacies of impactful communication was ignited by the need to empower himself and his clients in pitching scenarios. Tom's narrative-style story draws the reader in, painting a vivid picture of his determination to unravel the secrets of crafting truly unforgettable presentations. In this episode of The Modern Selling Podcast, Tom Martin, the founder of Converse Digital, provides valuable insights on sales presentation design and delivery. He shares how his background in the agency business led him to understand the importance of creating digitally centric business development programs. The conversation dives into the challenges of traditional slide deck presentations, emphasizing the need for a shift towards more interactive and engaging approaches. The best slide deck should be invisible. I shouldn't remember your slide deck. I should remember you and what you said. - Tom Martin With years of experience in the agency business, Tom's expertise extends to business development and prospecting. He's the author of "The Invisible Sale" and has a passion for teaching individuals and organizations how to create digitally centric business development programs. Tom's background and achievements make him a valuable source of insights on sales presentation design and delivery, offering a unique perspective on how to turn conversations into customers. Tom's expertise shines through as he discusses the cognitive limitations of the human brain and the significance of concise messaging in sales presentations. With an eye-opening stat revealing that audiences forget 90% of presented information within two days, regardless of presentation length, Tom delves into the science behind memory retention. His practical tips and strategies for creating impactful and memorable sales pitches make this episode a must-listen for sales professionals seeking to enhance their presentation skills and deliver more effective pitches. With Tom's expertise and actionable insights, this episode offers a compelling exploration of challenges and opportunities in sales presentation design and delivery, providing valuable guidance for creating more engaging and impactful sales presentations. In this episode, you will be able to: Craft compelling sales presentations that captivate your audience and drive results. Elevate your sales pitch decks with effective strategies to leave a lasting impression. Enhance memory retention in your presentations to ensure your message sticks with your prospects. Integrate sales and marketing seamlessly to create powerful, cohesive presentations. Master techniques for delivering sales pitches with confidence and poise.   The key moments in this episode are: 00:00:09 - Introduction to Vengreso and FlyMSG 00:00:48 - Sales Presentation Design 00:01:17 - Tom Martin's Background and Converse Digital 00:05:13 - Revealing a Juicy Secret 00:09:56 - The Challenge of Slide Deck Presentations 00:12:36 - The Science of Presentation 00:14:22 - Biological Limitations 00:17:36 - The Three T's 00:19:31 - Show Up and Throw Up Syndrome 00:23:09 - The 10% Slide 00:25:21 - Improving Slide Decks 00:26:14 - Persuasive Presentations 00:28:15 - Uncomfortable Sales Engineer 00:31:24 - Training for Presentation Skills 00:37:00 - Standardizing Sales Decks 00:39:37 - Understanding Salespeople's Needs 00:40:15 - Embracing Salespeople's Preferences 00:43:56 - Leveraging Website and Follow-up 00:47:39 - Aligning Sales and Marketing 00:49:31 - Favorite Movie and Personal Insight Timestamped summary of this episode: 00:00:09 - Introduction to Vengreso and FlyMSG Mario Martinez Jr. introduces himself as the CEO and founder of Vengreso and creator of FlyMSG.io. The podcast aims to help sales professionals grow their sales numbers at scale. 00:00:48 - Sales Presentation Design Mario introduces Tom Martin as the founder of Converse Digital and discusses the topic of sales presentation design. They emphasize the importance of effective sales presentations for driving business growth. 00:01:17 - Tom Martin's Background and Converse Digital Tom shares his background in the agency business and the founding of Converse Digital. He discusses the evolution of the agency's focus on social selling and digitally centric business development programs. 00:05:13 - Revealing a Juicy Secret Tom shares a fun fact about appearing on the Food Network's "Food 911" show hosted by Tyler Florence, where he made up a dish to be featured on the show. This showcases his creativity and storytelling skills. 00:09:56 - The Challenge of Slide Deck Presentations Tom discusses the challenge of slide deck presentations and how research shows that audiences forget 90% of the content within two days. This insight prompts his exploration of the science behind effective presentation strategies. 00:12:36 - The Science of Presentation Tom Martin discusses the lack of training in writing effective PowerPoint presentations. He emphasizes the importance of understanding how the brain processes and retains information in verbal presentations. 00:14:22 - Biological Limitations Tom explains the biological limitations of memory retention and the impact of presentation design on information processing. He highlights the significance of building presentations scientifically to improve information retention. 00:17:36 - The Three T's Tom identifies time, talent, and training as the reasons for poor sales presentations. He emphasizes the need for concise messaging and separating signal from noise in presentations. 00:19:31 - Show Up and Throw Up Syndrome Tom discusses the challenges of fast-paced environments and the lack of concise messaging in sales presentations. He emphasizes the importance of training and investing in workshops to improve presentation quality. 00:23:09 - The 10% Slide Tom highlights the importance of being able to present the main idea of a presentation in one slide. He also discusses the role of time in determining the number of slides in a presentation and the importance of building the slide deck with the main message in mind. 00:25:21 - Improving Slide Decks Tom discusses how they improved a 35-slide deck to 18 more impactful slides, resulting in a tighter elevator speech and clearer client benefits. 00:26:14 - Persuasive Presentations Tom explains the science behind persuasive presentations, including how hesitation words can impact credibility and how tense affects persuasiveness. 00:28:15 - Uncomfortable Sales Engineer Mario shares a story of an uncomfortable sales engineer resorting to vaping during a challenging sales discussion, illustrating the impact of confidence on sales presentations. 00:31:24 - Training for Presentation Skills Tom emphasizes the importance of training in handling challenging questions, buying time, and using content to build credibility and trust in sales presentations. 00:37:00 - Standardizing Sales Decks Mario and Tom discuss the challenges of customizing sales decks for each customer and the need for standardization to avoid multiple versions and ensure consistency in messaging. 00:39:37 - Understanding Salespeople's Needs Tom emphasizes the importance of providing salespeople with the slides they need. He discusses the value of listening to salespeople and creating custom slides to meet their needs, rather than forcing them to use generic slides. 00:40:15 - Embracing Salespeople's Preferences Tom discusses how salespeople prefer to have ready-made slides that they can easily use, rather than creating slide decks themselves. He shares a success story of a biotech client who saw fantastic results by providing their salespeople with the slides they needed. 00:43:56 - Leveraging Website and Follow-up The conversation shifts to the importance of salespeople knowing how to use the website to direct prospects and using follow-up messages effectively. Tom highlights the value of behavioral emails and using content to drive prospecting and sales. 00:47:39 - Aligning Sales and Marketing Tom emphasizes the need for alignment between sales and marketing, with a focus on creating deep, valuable content for salespeople to use. He shares a success story of using content to effectively prospect and close sales, emphasizing the power of combining sales and marketing efforts. 00:49:31 - Favorite Movie and Personal Insight The conversation ends with a lighthearted discussion about Tom's favorite movie, "Dead Poets Society," and a humorous anecdote about salsa dancing. Sales Presentation Design and Delivery In this episode of The Modern Selling Podcast, Tom Martin, the founder of Converse Digital, shares his expertise on sales presentation design and delivery. Drawing from his background in the agency business, Tom emphasizes the need for a shift towards more interactive and engaging approaches in sales presentations. He discusses the cognitive limitations of the human brain, highlighting the importance of concise messaging and the science behind memory retention. With practical tips and strategies, Tom offers valuable insights for sales professionals looking to enhance their presentation skills and deliver more effective pitches. Enhance Your Professional Presentations The episode provides a compelling exploration of challenges and opportunities in sales presentation design and delivery, making it essential listening for those seeking to create impactful and memorable sales pitches. Tom's expertise and actionable insights offer valuable guidance for improving engagement and memory retention in the sales process, making this episode a must-listen for sales professionals and organizations looking to enhance their presentation skills. The resources mentioned in this episode are: Connect with Tom Martin on LinkedIn by searching for Tom Martin at Converse Digital and send a message mentioning that you heard him on the modern selling podcast. Visit the Converse Digital website and fill out the contact form to get in touch with Tom Martin and his team for sales presentation and content marketing expertise. Download Flymessage IO for free to save 20 hours or more in a month and increase your productivity with a text expander and personal writing assistant. Leave a 5-star rating and review for the modern selling podcast on iTunes to show your support and help others discover the valuable content. Watch Dead Poets Society, Tom Martin's all-time favorite movie, for a memorable and inspiring experience.

Tom Martin, founder of Converse Digital, shares 5 takeaways on this episode of Close The Deal. Com Podcast, he: emphasizes investing in networks and building strong relationships for entrepreneurial success.shares how to leverage employees as a marketing force within small companies.explains how to provide value and nurture relationships in sales, even for introvertsinsights on creating effective pitch decks and utilizing neuroscience in presentations. highlights strategies for digital business development and effective use of CRM tools.##Visit www.CloseTheDeal.com to see all episodes.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Converse Digital, Tom Martin. Social media is often seen as a platform for broadcasting messages, but Tom sheds light on its potential as a powerful tool for prospecting, nurturing, and closing sales. He shares strategies on how to leverage these platforms to reach out to potential clients and create a journey that feels personal and human. Tom discusses the science behind human behavior and how tapping into these insights can lead to more effective marketing strategies. Knowing what drives your audience, you can tailor your approach to meet their needs and desires, leading to better engagement and conversion rates.The key takeaway is the significance of building meaningful relationships in the digital space. Tom Martin's expertise reminds us that a person is seeking connection behind every click, like, or share. As businesses and marketers, we must foster those connections and turn them into lasting relationships.Key Points from the Episode:Strategies for building meaningful relationships in the digital spaceLeveraging social media for prospecting, nurturing, and closing salesPrioritizing human connection and relationship-building in salesUnderstanding the science behind human behavior in sales and marketingAbout Tom Martin:Tom Martin is a seasoned professional with 30 years of experience in sales and marketing. Known for his no-nonsense and straight-talking approach, he is a veteran in the field. Tom is passionate about helping individuals "Sell Greatly" by transforming conversations into customers. As an internationally recognized keynote speaker, blogger, and founder of Converse Digital, he successfully combines his expertise in marketing and technology to educate people on leveraging digital channels for effective sales strategies. Tom's commitment to enhancing brand perception and Painlessly Prospecting is evident in his book, "The Invisible Sale," where he shares scientifically proven techniques to turn conversations into clients. About Converse Digital:Converse Digital is a leading organization that empowers businesses to achieve remarkable sales growth through innovative digital sales and marketing strategies. Specializing in teaching organizations how to "Sell Greatly," Converse Digital excels in turning conversations into valuable customers. The company's expertise lies in leveraging various digital tools, including email marketing, social media marketing, content marketing, and marketing automation, to optimize sales processes. Converse Digital guides clients in understanding and seamlessly integrating digital technologies and platforms by providing insightful advice and counsel. The organization's holistic approach aims to uncover invisible sales opportunities and convert prospects by Selling Greatly. With a commitment to enhancing brand perception and painlessly prospecting for new clients, Converse Digital is a trusted partner for businesses seeking effective and sustainable success in the dynamic digital scene.Tweetable Moments:10:27 - "I value quality. I would much rather have five really good conversations of which I'll probably end up closing two to three, than a hundred where I might close one."Links Mentioned in this Episode:Want to learn more? Check out Converse Digital website athttps://conversedigital.com/Check out Converse...

On this episode of Sell With Authority, we have a special encore guest expert, Tom Martin, who has been in the trenches of the agency business for over 30 years. Tom is an internationally recognized sales and marketing keynote speaker and the Founder of Converse Digital. He helps agencies just like yours and mine strategically turn conversations into clients, and today, he is sharing some invaluable wisdom on how to do just that. Recently, Tom wrote a game-changing blog post about raising the bar of excellence in how we show up on LinkedIn, not just for content but also for making those all-important connections without coming across as pushy. We are focusing on the right LinkedIn approach for Tom's encore episode. Here's the reality — the more you educate, share, and lead with valuable content, the more trust you build with your audience, clients, and right-fit prospects. These teaching moments will also become excellent biz dev opportunities for you and your team in Q4 of this year, and you'll be in a wonderful position to roar into 2024. What you will learn in this episode: Why you should optimize your LinkedIn profile Tom's cold call with content strategy methodology How to open doors with right-fit prospects without sounding pushy The results of Tom's LinkedIn automation experiment Why you should just stop selling and just start helping Resources: How to Never be Without Prospects, with Tom Martin Website: https://conversedigital.com/ LinkedIn Personal: https://www.linkedin.com/in/tommartinjr/ LinkedIn Business: https://www.linkedin.com/company/conversedigital/ Twitter: https://twitter.com/TomMartin Facebook: https://www.facebook.com/ConverseDigital Agency Business Development Resources: https://conversedigital.com/agency-business-development-resources Painless Prospecting Newsletter: https://conversedigital.com/painless-sales-prospecting Building Connections That Matter: LinkedIn Sales Prospecting Strategies For Introverts How To Sell Your Agency's Services Even When You Hate Selling BSGC Pricing Approach & Template: Use Promo Code HolyBananas for 25% off Regular Price

Tom Martin, often called by his affectionate nickname “Big Chef,” has dedicated 30 years to developing sales & marketing strategies to drive client success in the sales & marketing industry. He founded Converse Digital (his second agency) over 10 years ago with the singular goal of helping well known brands like American Airlines, Hilton Hotels, Fireball Whisky, and others achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.    Outside of Converse Digital, Tom delivers keynotes, breakout sessions, and workshops for conferences and companies around the globe. He's also written for numerous online and offline outlets, including Advertising Age Magazine, as well as his first book, “The Invisible Sale”, which is a field guide to creating a successful Painless Prospecting system to find and win today's invisible sales opportunities.   Tom previously held tenures that include stints at Peter Mayer Advertising, Brandmarken Communications (his first agency), Zehnder Communications, and TM Advertising (formerly Temerlin McClain). Tom is a graduate of the University of Texas at Austin and a Longhorn for life.    Read the show notes here: https://arcbound.com/podcasts/    Links: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

Tom is a no-nonsense, straight-talking 30-year veteran of the ad agency business who favors stiff drinks, good debates, and helping agencies Sell Greatly by turning conversations into clients. As an internationally recognized sales & marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach agencies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new clients. What you will learn about in this episode: Strategic and tactical ways to turn conversations into clients What is an invisible sale and how is it related to prospecting painlessly Reasonable starting points for using system components in business development How using propinquity helps gain exposure to invisible prospects How a little work with focussed efforts can produce a big impact Resources: Agency Business Development Training: https://conversedigital.com/agency-business-development-training/ Website: https://conversedigital.com/ LinkedIn: https://www.linkedin.com/in/tommartinjr/ https://www.linkedin.com/company/conversedigital/ Facebook: https://www.facebook.com/ConverseDigital Twitter: https://twitter.com/conversedigital https://twitter.com/tommartin

Running an agency in a post-COVID world means growing more and more comfortable operating in a virtual environment. This collective shift in our industry has been happening for a while, but after navigating a global pandemic, agency owners have had to pivot more rapidly than in the past. As a result, agency owners are left wondering how they can genuinely connect with their prospects and invest in those relationships when the human aspect of interaction has shifted to a digital one. In this episode of Build a Better Agency, I talk with encore guest, Tom Martin. Tom is the Founder and CEO of Converse Digital, and he knows a thing or two about the collective shift into the digital world – a shift that isn't going to reverse anytime soon. Tom and I discuss how sales strategies, pitches, and the dynamics of client interactions have been influenced by this digital shift. You'll probably be just as relieved as I was to hear Tom share why that shift, while uncomfortable for many of us, is actually a GOOD thing for agencies. We also delve into the importance of strategically creating your prospect lists and how you and your pitch teams can use social media, the internet, and other digital environments our clients rely on to your agency's advantage. Tom gives expert advice on successfully attracting, building, and effectively selling agency relationships in a virtual world. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: What sales, prospecting, and effective agency relationships look like in a post-COVID world How Tom went from being “unemployable” to owning his own agency Why Tom emphasizes the importance of strategically attracting your prospects What it means for your pitch teams to “do their homework” — and why it's usually the key to winning a sale How sales strategies and client relationships have adapted to an increasingly digital environment Why Tom believes that your prospects list is ultimately worthless if it's impersonal How investing the time in getting to know your prospects will place you leaps and bounds over your competitors What it means to be a “conversation catalyst,” and how you and your pitch teams can use what Tom calls “social reconnaissance” to offer more value to your prospects Why the industry-wide shift to virtual sales and virtual relationships is actually a GOOD thing for agencies

On this episode of SEO Insider, Seth sits down with Tom Martin, the founder of Converse Digital and expert at turning conversations into customers. Seth and Tom discuss their mutual background in advertising before the internet, Tom's philosophy of spending less time selling and more time conversing, and the importance of being connected. Tom goes into depth about his strategies for B2B and B2C marketing and how they differ, his experience targeting certain industries and audiences, and the ideal client at his company. He also speaks on the importance of building trust and relationships with clients before selling to them, and how that builds a good foundation for business.More information about Tom and his company, Converse Digital, can be found at www.conversedigital.com

Would you ever lie to get on reality tv? Because Tom Martin would! In this episode of Punch Out with Katie and Kerry, we talk with Tom about his ill-gotten reality TV fame, his epic dinner parties, why learning to cook is essential for dating success, and why cycling outside is superior to Peloton. We also get the scoop on his retirement plans and his ideas for offsetting the cost of raising children. Tom is the author of 'The Invisible Sale' and co-founder of Converse Digital.  In this episode we learned: The time Tom bonded with Tyler Florence over “soggy reinos” How his philanthropic-minded kids have founded multiple nonprofit organizations How to make cooking with your kids an adventure What kind of food you can expect at his dinner parties Links from this episode:  https://www.foodnetwork.com/shows/food-911/episodes/soggy-chiles-rellenos-in-metairie-la Want to know more about Tom? You can find him at: Website: https://conversedigital.com/tom-martin Twitter: @tommartin This episode is sponsored by the HELLO Conference.  What are you doing on October 22, 2020? You should be attending the HELLO Conference where marketers learn to be human at scale in the age of machine marketing. The speaker line up includes experts from SalesForce, Amazon, Trust Insights, and Firespark. Attendees have a unique opportunity to glean actionable insights on intelligent tools and the future of marketing from professionals who work with the world’s top brands. Tickets available at: https://bsquared.media/helloconference/  Punch Out with Katie and Kerry is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite folks tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on Punch Out with Katie and Kerry Let us know:  Website: www.punchoutwithus.com Email: punchoutwithus@gmail.com Hosts: Kerry O’Shea Gorgone @KerryGorgone  & Katie Robbert @katierobbert

Tom is an internationally recognized speaker, an active blogger and a contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies learn how to turn conversations into customers.In 2013, Pearson published Tom’s first book, The Invisible Sale, available everywhere books are sold.His previous experience includes Temerlin McClain Advertising in Dallas, Texas where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. After leaving Temerlin in 1994, Tom would spend the balance of his career largely responsible for business development at agencies throughout New Orleans.As Vice President, Business Development at Peter A. Mayer Advertising, he created the firm’s business development program, which generated over 35% growth in new billings in just over four years. Leveraging the systems and approaches developed there he founded his own brand strategy firm, Brandmarken which he successfully ran until Hurricane Katrina forced the young firm to disband.It was during his short return to advertising as President of another mid-sized New Orleans based firm that Tom developed the framework that is now Painless Prospecting. Based on the belief that getting known for knowledge is more efficient and effective than cold calling, Tom set out to prove his theory in the real world with the founding of Converse Digital.Since the founding of the firm in 2010, Converse Digital has enjoyed a 25% growth rate year-over-year for each year without making a single cold call or running any paid advertising. All of the firm’s clients are the result of inbound leads as a result of content marketing and social media marketing efforts by Tom.Tom is an active member of the New Orleans marketing community and served as the President of the American Marketing Association chapter. In 2008, the Advertising Federation named him Agency Executive of the Year and in 2010 the IABC named him Communicator of the Year.He is a proud graduate of the University of Texas at Austin with a BS in Advertising and is a happily married, but tired father of four.When not helping his clients better leverage digital platforms to grow their business, he enjoys reading and the very, very occasional round of golf. See acast.com/privacy for privacy and opt-out information.

5 years ago I drove to Chicago to have lunch with Tom Martin. It took me nearly 2 hours to meet this guy I had only bumped into online, and it was worth every minute of the drive. The conversation we had was amazing. Tom is one of those rare breeds of people, part marketer, part sales guy, some digital media, and some traditional media, who gets what we did yesterday and how we need to change for today. His podcast "Talking with Tom" was one of my favorites and the format is a lot like what you hear on my show: A great conversation with a smart person. In this conversation, we talk about all things digital, including his book The Invisible Sale. Read more about Tom at http://conversedigital.com    Connect with Tom Read the Converse Digital blog Connect with Tom Martin on LinkedIn Follow Tom Martin on Twitter 2 articles to read by Tom Martin 6 Key Benefits to Using Podcasting as a Prospecting Tool How to Use Interview Based Podcasting in Sales Prospecting    

Today's guest on Sales from the Street is Tom Martin who is a 25-year veteran in the sales and marketing world. Growing up in an ad agency business, Tom is now the founder of Converse Digital. They provide social media and digital consulting for large companies around the world. Tom is also a professional speaker and […] The post TSE 384: Sales From The Street-“Stay Top of Mind” appeared first on The Sales Evangelist.

Tom Martin, author of “Invisible Sale,” has been in the agency life for many years. He has spent 20 years driving new business for agencies. In 2010, he created Converse Digital, an agency that focuses on doing business differently. What you’ll learn about in this episode: How new business has changed over the years Why clients no longer believe in hiring just one agency How to define your value to your clients when delivering ideas instead of “stuff” Correctly positioning your agency in the days when your client first discovers you Painless Prospecting: how to get great leads to find you Can Painless Prospecting work for generalists? The risks of delegating the Painless Prospecting process What your content has to do for your Painless Prospecting process to work Why giving away your secret sauce is never going to implode your business Tom’s propinquity theory on marketing today What you can do right now to get started on the business development path discussed in this episode Ways to Contact Tom Martin: Website: www.conversedigital.com Twitter: @TomMartin Book: "Invisible Sale" We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

In this episode you will hear: How social selling doesn’t work for Generation Z How Tom Martin, author of The Invisible Sale, encourages seducing instead of selling on social How a dating app based on snap judgments is a Customer Zero, but not for the reasons you might think Social Selling for Generation Z Jeannie schools Adam on Generation Z, which doesn’t stand for zombies! This group rejects advertising and traditional marketing like no other generation. Smart brands are connecting in creative ways. Listen in on how brands like Disney and Marriott are tapping into this market by empowering their peers with very few rules! Discussion begins at 1:13.  Tom Martin, Author of The Invisible Sale Tom addresses social selling and how most brands aren’t getting it right! With illustrations like Dilbert cartoons and Whack-A-Mole, Tom discusses seducing instead of selling. If you want to know about social selling, Tom’s got the answers. (And hear why Jeannie starts the conversation with a very sincere thank you for Tom’s book!) Find out why you need to pack your patience for both long car trips and social selling. Discussion begins at 6:51. Customer Hero, Customer Zero Tinder the dating app is a Customer Zero, but not for the reasons you might assume! They rolled out a premium model called Tinder Plus with more features, but their pricing strategy is driving Jeannie to call them out! They are charging for the same features but charging more for people 30 or older. Listen in to hear Adam ask if this is discretionary or discriminatory. Discussion begins at 19:58. People, Places, and Things from the Podcast CX Webinar Join Jeannie & 360Connext in these free, monthly webinars about all sorts of customer experience topics like social customer care, customer experience missions, and more. Sign up at www.cxwebinar.com or www.360Connext.com How to Sponsor www.crackthecustomercode.com/sponsor   Guests and Links Tom Martin is a no nonsense, straight-talking 20-year vet of the ad business who favors stiff drinks and good debates. Tom Martin is a founder of Converse Digital, and author of The Invisible Sale | Twitter |LinkedIn Tinder is the dating app based on swiping right or left based on snap judgments.  Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Media Tourism Snapshot from Social Media Marketing World 2015 Social Media Marketing World is a huge conference with around 2500 attendees from every industry you could imagine. I attended the event predominately to learn but it was also great to chat to others working in the tourism and travel industry to understand what's happening globally in relation to social media marketing and tourism. This podcast episode is a snapshot of conversations from the event. I ask those with experience in travel and tourism what is their favourite social channel and what challenges or opportunities they see for tourism marketers at this time. It is a short yet insightful episode and I hope you enjoy, it was great chatting and meeting awesome people. I'll have many more insights to share from the event and my trip to the USA but this podcast is a great start. Those featured or mentioned include; Whitney Hagen - Social Media and Marketing, Durango Tourism Marina C - Casual Fridays Tom Martin - Founder & Author, Converse Digital (check out a full interview with Tom here) Colin Diaz -Director of Public Relations, BLVD Hotels Jay Baer - Convince & Convert Tyler Murray - HawaiiCon (here is a link to the video he mentioned)   The post Social Media Tourism Snapshot from #SMMW15 appeared first on Holly G.

Tourism Tweetup the Podcast In episode 14 of Tourism Tweetup the Podcast we discuss to topic of Social Selling for Conference, Meeting and Event planners, bureaus as well as destinations. Author, strategist and keynote speaker Tom Martin from Converse Digital in New Orleans has written a book called "The Invisible Sale". This book offers a social selling framework to help sales teams transition to a social selling model. Tom is very well know across the tourism industry, his company recently conducted some interesting research into social selling for meeting planners. Episode #14 of Tourism Tweetup the Podcast we talk to Tom Martin from Converse Digital about using social media as part of the sales process for the tourism and travel industry. //   Highlights, Notes & Links We Mention in this Episode Things have changed as now a buyer is actively online researching and conducting as much of the pre-purchase as possible without having to talk to a human being. Social selling is not just about using social media tools or platforms to prospect. It is about using social tools and other online platforms such as email to nurture that sale along and completing that buyers education on the product, service or destination. It is about being uniquely positioned to complete the buyers education using digital and social tools as that is the way these buyers want to do business they don't want to get on the phone with you until they absolutely have to. "Social selling is the art of seducing the buyer to make a buying decision in your favour using social content and email platforms." [Tweet " "Social selling is the art of seducing the buyer to make a buying decision in your favour using social content and email platforms.""] Research was conducted to in 2014 to understand if meeting planners were using social media, do they use social media as part of the planning process and if so what role does it play and if they were using it how they would like sales people to 'market' to them. The results found that absolutely meeting planners are on social media, they actually prefer you to contact them through social media more than for you to call them (yet most is done via phone). "Social media has very quickly achieved parody in terms of preference or utilisation by meeting planners with traditional sales tactics like telephone and trade media advertising in terms of the role it plays in the process." Propinquity: the science of how relationships form between humans, the closer the proximity between two people (be it physical or physiological) the more likely they are to form a lasting relationship. And what this means re sales and marketing is we want to make sure our prospects are running into our brand as many places as possible. A propinquity mindset differs from a pure content marketing driven strategy as rather than always trying to drive people to your site, you want to find out where do people naturally go anyway (social/digital platforms and maybe even offline) and then put your own great content out there so they stumble across it. And plan it so a prospective buyer is constantly stumbling across your destination or your hotel etc and at each stumble point they are learning something new about your brand. Then what happens as they keep stumbling across it, and they get a bigger dataset of things they could like about your brand, they find things they do like and then an enquiry is made and they are at the point of you being someone they prefer to do business with, creating a top of mind preference. You want to be in a top of mind PREFERENCE not just top of mind AWARENESS [Tweet "You want to be in a top of mind PREFERENCE not just top of mind AWARENESS says @TomMartin"] Social media is a great propinquity tool says @TomMartin Self educated buyers do not want to be sold to and that is where AIKIDO selling techniques can be used by the sale...

Are you looking to use social media to improve sales? Do you want to learn tips on social selling? This week on the Social Media Social Hour, we are talking social selling with Tom Martin. Tom is the founder of Converse Digital, a keynote speaker, an author and authority figure on how to sell with social […] The post Social Selling with Tom Martin – How to Sell With Social Media appeared first on Casual Fridays.