The Sales Hunter Podcast

The unchanging pillars of trust and integrity are more crucial than ever. Bob Berg, the mastermind behind the Go-Giver series, joins us for an engaging discussion on the timeless art of relationship building in sales. He shares insights into how empathy, kindness, and caring are not just "soft skills" but essential tools for creating authentic, meaningful connections with clients. Bob passionately argues that while technology can help facilitate interactions, it should never replace the irreplaceable human touch that builds lasting relationships. It's not about meeting quotas; it's about serving others with authenticity and integrity. By focusing on networking as a service and making referrals a habitual practice, you can deepen relationships and expand your community effectively. 

Many fall prey to overly lengthy AI-generated emails that miss the mark entirely. Join Mark on this episode as he explores the biggest mistake sales professionals make with AI-driven emails. Learn from successful A-B testing results that show the power of brevity in stimulating high response rates. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Let's uncover the intersection of sales success and AI technology. This episode welcomes Damon Lembi as we stress the importance of mastering sales fundamentals while embracing tools like Fathom and Gong to stay competitive in the digital age. Discover how AI can serve as a supportive partner, enhancing rather than replacing human skills like empathy and customer engagement.  We also explore how becoming a thought leader is more accessible than ever, encouraging sales professionals to build their personal brands and connect with prospects through unique insights.  

Transform your sales technique from being a pushy pest to a purposeful strategist. Learn how to craft your outreach so it consistently delivers value and is welcomed by your prospects. This episode promises to equip you with actionable strategies to overcome the fear of being annoying while maintaining momentum in your follow-ups. Discover the vital distinction between trying to sell and genuinely helping your potential clients, ensuring every interaction is rooted in confidence and integrity. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Stu Heinecke discusses how personalized outreach can be the key to unlocking transformative business opportunities. Drawing from his updated book, "How to Get a Meeting with Anyone," Stu reveals how to break through the noise of mass emails with creativity and audacity. Join the conversation of how artful storytelling and personalized strategies can truly capture attention and forge meaningful connections in today's digital chaos. As we navigate through the complexities of post-COVID networking and sales landscapes, Stu and Mark explore the evolving roles of publicists and assistants, not as obstacles, but as vital gateways to opportunity. We address how increased automation and digital saturation challenge traditional outreach. Tune in for actionable tactics that will empower you to connect with the people who matter most, and discover how you can significantly scale your business or career.

How to become indispensable in the customer's purchasing journey. Mark challenges you to move beyond transactions and embrace the role of a transformational leader. Uncover strategies to help customers see possibilities they never imagined and explore the critical shift from simply exchanging money to creating value that goes beyond the product.  AI and company websites threaten to replace traditional roles. It's time to redefine what it means to be a salesperson by enhancing our skills and focusing on the power of questions. By doing so, we can ensure our relevance and position ourselves as essential partners in our customer's success.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Is AI revolutionizing sales, or is it simply accentuating poor practices from the past? Join us for a conversation with sales expert Andy Paul as we tackle this question head-on. Discover why focusing solely on building your sales pipeline might be missing the bigger picture, and learn how genuine selling skills can make the difference.  Andy and Mark unravel the dilemma of low win rates and explore the true competitor every salesperson faces: the customer's inclination to make no decision at all. Together, we question if AI truly benefits the salesperson or leaves the customer behind, and we highlight guiding buyers towards informed decisions and transformational change.

Learn how to manage your prospects effectively by categorizing them into A, B, and C levels, ensuring you're only investing your precious time and resources on the most promising leads. With Mark's insights, you'll discover why treating all prospects the same is a missed opportunity and how leveraging a CRM system can streamline your efforts. This episode promises to arm you with strategies that enhance productivity and boost your sales success. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Join us as we explore the art of negotiation in sales with our special guest, Stan Christensen, an adjunct professor at Stanford and host of the "All Things Negotiation" podcast. We discuss the common misconception that price is the most critical element of closing a deal. Instead, we emphasize the significance of building long-term client relationships over short-term gains.  Stan shares his expertise on why postponing price discussions until other aspects of the relationship are established is crucial. By focusing on understanding and empathy, rather than tactics, negotiators can create fair and successful outcomes. With Stan, we also explore cultural differences in negotiation styles and the significance of understanding these nuances.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Optimize your pipeline management and discover the secret formula to maintaining a thriving sales funnel by prioritizing inbound qualified leads and effectively managing prospect engagement. In this episode, Mark explains how by focusing on the top of the funnel, you'll ensure a steady flow of new opportunities, preventing the dreaded dry spell that many salespeople face when they concentrate solely on closing existing deals. By balancing your attention across all stages of the sales process, you'll enhance your ability to sell with confidence. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Elevate your sales game with insights from our special guest, Victor Antonio, a visionary in the field of AI and sales. Victor shares his unique perspective on how artificial intelligence is poised to revolutionize the sales industry. Discover how AI is moving beyond simple search functionalities to become a vital part of complex problem-solving processes. Victor and Mark discuss how AI can challenge existing assumptions, refine go-to-market strategies, and prepare businesses for high-stakes negotiations. We also examine the resurgence of the telephone in business communication, emphasizing its role in forming genuine connections in an increasingly digital world.  Mark and Victor also delve into the concept of "vibe selling," inspired by contemporary AI developments, where interactions with AI become conversational and strategic. With AI agents likely to transform the sales landscape by 2026, Victor predicts a future where digital employees seamlessly operate across platforms.   

Your sales potential could be a lot less about going it alone and more about the power of collaboration. Join Mark Hunter, as we challenge the notion that solo efforts can lead to sustained greatness. In this episode, learn the strategies that transform a good salesperson into a great one. By parking our egos and embracing the wisdom and positivity of others, we set the stage for empowered success. Discover how to foster a culture of empowerment that not only drives personal achievement but also uplifts those around us.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Stu Heinecke discusses how personalized outreach can be the key to unlocking transformative business opportunities. Drawing from his updated book, "How to Get a Meeting with Anyone," Stu reveals how to break through the noise of mass emails with creativity and audacity. Join the conversation of how artful storytelling and personalized strategies can truly capture attention and forge meaningful connections in today's digital chaos. As we navigate through the complexities of post-COVID networking and sales landscapes, Stu and Mark explore the evolving roles of publicists and assistants, not as obstacles, but as vital gateways to opportunity. We address how increased automation and digital saturation challenge traditional outreach. Tune in for actionable tactics that will empower you to connect with the people who matter most, and discover how you can significantly scale your business or career.

Tackle the challenge of tariff-driven price increases head-on. This week's episode offers essential insights into navigating one of the toughest conversations sales professionals face today. Mark will guide you through initiating those critical discussions with your clients, even when the numbers are shifting and certainty is elusive. We explore strategies to address margin compression, the ripple effects on supply chains, and how these factors intertwine with broader economic changes like inflation and labor costs. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Forget about the usual playbook of LinkedIn and CRM systems; we're uncovering how AI can transform these professional tools into powerhouses of meaningful connections. Jessica Robertson, CRO of Intail, joins us to redefine the future of sales with insights into relationship intelligence.  Ever wondered why your CRM feels like a black hole of incomplete data? Jessica shares why human input is crucial for accuracy and how AI can stitch together the complex web of professional relationships to propel your sales strategies forward. We discuss how 72% of the buying process is already underway before any salesperson steps in, making relationship-building and upfront value more critical than ever. Discover the power of operationalizing data from your emails, calendars, and CRM systems to expand your network and refine your referral process.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

During difficult times, great salespeople build more market share. It's not just about keeping your head in the game; it's about leveraging the relationships you already have to open new doors. With noise levels at an all-time high, Mark shares actionable tactics to spotlight your champions—those loyal clients who sing your praises and drive new prospects your way.  Discover how to cultivate these relationships, encourage glowing testimonials, and craft a platform that amplifies positive word-of-mouth. In a world where everyone is shouting, your outreach becomes your secret weapon.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Optimism—not an innate trait!—can be honed alongside emotional intelligence hallmarks like self-regard and confidence. In this episode, prepare to absorb Roberta Moore's invaluable strategies for fostering optimism, especially in the face of uncertainty, and how this mindset can revolutionize your sales prospecting.  Mark and Roberta tackle the tough challenge of handling negative customers. Roberta provides essential self-regulation techniques to help maintain your positive edge. You'll discover the incredible power of positive affirmations and morning rituals that can elevate your confidence and productivity.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Learn to effectively handle price increases in today's volatile economy, guiding your business through the storm with confidence and strategic insight. Mark dives into the intricate balance of market share, profit margins, and customer loyalty. This episode promises to provide you with the tools to maintain strong customer relations while making essential price adjustments.  Learn the techniques to communicate transparently with clients, embed adjustments into base prices, and avoid the common pitfalls of surcharges that can turn your pricing strategy into a tangled mess.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

In this episode, we share insights on how to remain a relevant and valuable resource for your customers, even amidst challenges like tariffs and supply chain disruptions. Drawing from past economic downturns, we explore strategies to position yourself as an industry expert. This episode is all about transforming challenges into opportunities and ensuring your online presence reflects your expertise and reliability. As we explore the impact of supply chain disruptions, Mark highlights the importance of understanding product origins and transit times to better anticipate changes and prepare backup plans. Economic downturns are opportunities for growth! Listen in as we play the long game and continue to engage with future insights to achieve unexpected successes. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

What if tripling your sales pipeline isn't enough in the evolving economy? On this episode of the Sales Hunter Podcast, Mark challenges you to rethink your sales strategy by expanding your pipeline from 3.5X to a daunting 6X volume. But here's the kicker: it's not just about stacking numbers—it's about leveraging the power of your CRM system and getting laser-focused on validating prospects.  Discover how to effectively tap into repeat orders, referrals, and new prospects to reach this ambitious goal, ensuring your pipeline is robust enough to withstand the slower decision-making climate. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

In this week's episode we uncover the secrets of the power of female leadership and how it will reshape the global landscape by 2028. Don Barden, author of "Here Come the Girls," shares his insights on the incredible ascent of women in positions of power. From breaking barriers on Wall Street to leading nations like Mexico, women are proving their mettle and forging a path to a future defined by empathy, understanding, and collaboration.  Discover how businesses led by women are not only generating more revenue and profit but also fostering a mission-driven culture that resonates deeply with employees and consumers alike. Explore the unique strategies that female leaders bring to the table, strategies that male-led businesses can learn from to ensure continued success in a rapidly changing world.  

Harness speed to close more deals. In today's marketplace, where leads are getting fewer and farther in between, you have to jump on everyone instantaneously. Regardless of whether or not you think this lead may line up, you owe it to them to reach out to them. Speed counts! In this episode, discover the ripple effects of valuing every lead and how even mismatched connections can transform into golden opportunities through referrals. Neglecting to respond promptly isn't just a missed chance; it's a potential relationship left unbuilt. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

What if your reputation could make or break your revenue? Join Mark Hunter and guest Brandon Lee, CEO and founder of Fist Bump, as they uncover why building influence in your community is more crucial than ever. Mark and Brandon dive into the fears that hold many, especially Gen X and baby boomers, back from mastering social media. They'll explore strategies to mitigate these fears by focusing on consistent topics and steering clear of clickbait distractions.  Social media isn't just a buzzword; it's a powerful tool for B2B marketing. We explore the distinct styles of TikTok, LinkedIn, and YouTube, emphasizing the need to understand the audience's mindset on each platform. Discover how leader-led content and consistent podcasting can elevate your industry reputation and open new revenue streams.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Discover the key to building a sales pipeline that truly drives success. Mark Hunter debunks the common belief that more contacts always equal better results, and reveals why the right balance of qualified prospects is the real secret to hitting your sales goals. Mark provides a step-by-step guide for optimizing your pipeline and boosting your confidence in managing client relationships. Tune in for practical strategies to avoid common pitfalls and strengthen your network in today's dynamic business environment. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Mastering Sales Strategies and Building a Robust Referral System from the Sales Hunter himself, Mark Hunter. Learn the skills needed to dominate your field, from setting purposeful daily routines to maintaining an up-to-date CRM and executing a seamless follow-up process.  Mark guides you through critical strategies like understanding your sales pipeline and close ratios, and the power of engaging in meaningful conversations to boost productivity. By the end of this episode, you'll be equipped with the mindset and habits that set the top performers apart from the rest. Referrals are not just the cherry on top—they're the whole cake! Discover the secrets to building a robust referral system that aligns perfectly with your Ideal Customer Profile. Don't miss this chance to elevate your sales game; your future self will thank you. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

It's time to reveal the often-overlooked secret: your Daily Performance Indicator (DPI). While KPIs get all the attention, it's your DPI that can really elevate your sales game. Mark shares his tried-and-true strategies for establishing a steadfast prospecting routine, even for those who don't have the perfect plan or ideal customer profile. Consistency is the magic word here—small, daily actions can keep your sales pipeline flowing and robust. ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Let's explore the fascinating intersection of AI and customer insights with Terry Brock, a Hall of Fame speaker and AI expert. We uncover how AI tools like Perplexity can transform the way we gather and interpret customer sentiments from social media platforms. Terry shares his expertise on leveraging these platforms to capture real-time feedback and opinions. Discover how AI not only analyzes feedback but also helps in proactively gauging customer emotions and preferences, enhancing the sales process with data-driven insights. In another segment, we explore the role of large language models (LLMs) like ChatGPT and Perplexity in business strategy and customer interaction. Terry and I discuss the value of using multiple AI platforms for a well-rounded perspective, much like corroborating sources in journalism.   

Can you really thrive in a volatile market? In this episode, we uncover the essential strategies you need to enhance your sales performance even when the economy is working against you. Learn how selling the ROI and keeping your follow-ups lightning-fast can secure opportunities before they slip away. Focusing on your customer's top priorities could be the key to sealing the deal, and the power of references and testimonials cannot be overstated in building that ever-important trust. Complexity is the enemy of sales, and Mark emphasizes the beauty of a straightforward sales process. A confused buyer is a lost opportunity, so keep things simple and focused on your Ideal Customer Profile (ICP).   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Embracing Collective Strengths for Personal Growth and Building Your Community for Success with Meridith Elliott Powell. Join us for an insightful conversation with Meredith Elliott Powell as we unlock the transformative power of building your tribe for success. Meredith sheds light on how surrounding yourself with a community that challenges and inspires can elevate not only your sales performance, but also enhance various aspects of life, including health, relationships, and finance.  We explore how engaging with a diverse group of individuals can break the outdated lone wolf mentality, accelerate your journey to success, and leverage collective strengths for quicker, more effective achievements. It's crucial to find a community that aligns with your values and current life stage, ensuring commitment and mutual respect.  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Join Mark Hunter as he empowers you to maintain focus and confidence even when the world seems uncertain. Learn how to turn challenges into opportunities and why doubling down on your industry knowledge can set you apart as the go-to expert.  Join us for a deep dive into strategic selling, where Mark challenges you to create ten solutions tailored to your industry. Discover the power of leveraging your current customer relationships and getting referrals to fortify your sales strategy.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

How are AI and cryptocurrency reshaping the sales landscape? Global expert in technology sales, William Gilchrist joins in this episode as we examine the transformative role of AI. While AI and cryptocurrency continue to capture global attention, we'll dive into AI's accessible allure compared to crypto's complexity. Listen in as we explore how businesses integrate AI into their sales operations, enhancing productivity and expanding market reach.   

Join Mark as we explore how top performers take control of their day to achieve success in sales. From a consistent routine, setting clear goals and objectives, and reviewing your calendar, discover the best-kept time management secrets of top performers.  Learn how top performers manage customer interactions on their own terms and set meetings with themselves to allocate time efficiently for specific tasks.  Mark also shares how evaluating your day and celebrating small victories can boost emotional well-being and set the stage for a productive tomorrow.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

How to make ‘deposits' so you can leverage business relationships and make ‘withdrawals' later. Join Mark and Larry Long Jr. as we uncover how being a referable person is essential for building a strong network and maintaining a thriving sales pipeline. Larry shares his insights on the "three-minute challenge," a daily practice of genuine, value-adding gestures to foster relationships. For salespeople aiming to hit immediate targets, Larry advises starting to give now, emphasizing that giving often leads to unexpected returns.  Listen in as Mark and Larry discuss the art of mastering referrals with intention and clarity. It's time to turn mutual connections into enthusiastic advocates!  “My coach says healthy people ask for exactly what they want, and I realized that for the longest time I wasn't healthy, I was beating around the bush. I encourage you sales professionals to be bold, be brave and make the ask specifically.” - Larry Long Jr.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them! Read Mark's blog post: How to Ask for a Referral

Connecting with other top performers, sharing strategies, and exchanging experiences can help you push past challenges and achieve remarkable growth. Mastermind groups aren't just about learning from others; they're about mutual coaching and support. This episode promises practical insights and a compelling challenge: embrace the power of mastermind groups and transform your sales journey.

+Mastering Sales Call Openers! Chris Bussing, an expert in tech sales, joins us to explore the art of starting sales calls effectively. Chris shares his wealth of experience from the tech industry, particularly in cloud services, highlighting the importance of finding an opener that aligns with your personality. From permission-based openers to problem-focused questions, we discuss how piquing a prospect's curiosity by addressing their potential challenges can lead to more successful conversations.  We also explore strategic account management and enterprise selling, emphasizing the power of focus and storytelling in building meaningful connections. The concept of the "proximal peer" is introduced, showing how aligning stories with a prospect's industry or role can create a sense of identification and trust. 

Elevate your sales game with the C-A-R-T framework—Confidence, Authenticity, Risk, and Trust. Discover the secret to turning these elements into powerful tools to unlock unprecedented success in your sales strategy. Uncover why embracing risk fuels your confidence, and how being genuine helps maintain the delicate balance needed to build trust with your clients.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

Top B2B sales producer Andrew Barbudo shares his secret sauce for sales success. Join Mark as he chats with Andrew about his fascinating journey from journalism to becoming a sales powerhouse. Discover how he leverages his journalism skills to adapt and thrive in the competitive sales landscape, emphasizing the power of listening to clients and adapting to market shifts. We also tackle the inevitable challenges salespeople face, like maintaining persistence during those slow periods, and how focusing on customer feedback can lead to long-term success. We'll also break down the essentials of differentiating between warm leads and cold prospects and unveil the critical role of CRM systems in nurturing these valuable relationships. 

Mark unveils how these sales experts propel themselves beyond average by breaking their goals into actionable, strategic steps. Discover the vital role of understanding the sales funnel, where quality supersedes quantity in lead generation, and learn how to leverage your CRM system to its fullest potential. Let's move beyond just hitting a number; it's about optimizing each step of your sales process for ultimate success.  

Join us as we welcome Jonathan Lister to discuss the cutting-edge integration of video and AI technology in sales. Jonathan shares his expertise on how platforms like YouTube are reshaping how content is consumed, underscoring the vital role video plays in modern sales strategies. From AI avatars that elevate buyer interactions to the growing preference for visual content, this episode unpacks the innovative tools redefining personalization and engagement in sales. Pre-event video introductions and AI-driven personalization are just the beginning of what's possible. Mark and Jonathan also discuss balancing automation with human touch.

Let's tackle the tough question of how to keep selling momentum alive when business seems to slow down. Discover the art of tailoring a smaller, more digestible version of your product or service to build trust with clients.  We'll explore why it's crucial to maintain your drive and keep those phone calls and emails flowing. This episode is packed with real-world examples and stories designed to illustrate how asking the right questions can help you understand customer needs deeply.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Rejection often sends professionals running before the real game begins. Trailblazer in the sales industry, Danielle Cobo, brings her wisdom from her journey in copier sales to dental equipment, showing how breaking down monumental goals into bite-sized tasks can make a world of difference. We chat about the power of setting personal KPIs to monitor progress and maintain a keen focus on long-term objectives. Shifting gears, we trade in the old-school tactics for a consultative method centered on truly understanding customer needs. Danielle and I share our personal stories of how confidence can blossom through dedicated learning and development.  

Rejection isn't the end—it's just a stepping stone to future success, or as Mark likes to put it, “only a moment in time.” Uncover the strategies to turn a "no" into an opportunity, keeping your head held high and your momentum strong.  Discover how reaching out to your favorite customers can be more uplifting, plus how to quickly get back on track by making more prospecting calls and focusing on potential "yeses."  ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!  

How strong is your: Deliverability, Lead Sourcing, Copywriting, & Data Quality? Join us as Tal Baker-Phillips from Lemlist unpacks the secrets to successful prospecting that can elevate your sales game. Tal sheds light on the critical components of prospecting, such as the ever-evolving art of copywriting.  Each of these elements is vital, and ignoring even one can derail your efforts. Discover cutting-edge email prospecting strategies that prioritize quality and precision over sheer volume. We explore the power of strategic sending practices, such as inbox rotation, and the importance of A/B testing to maintain deliverability while expanding outreach.  You'll learn the significance of focusing on a single problem per email and how value-based calls-to-action can ignite genuine conversations with your prospects. This episode promises to redefine how you connect with your audience and optimize your email communication for maximum impact.  

Taking charge of the prospecting dance is crucial—not just repeating the same old moves, but instead offering fresh insights with every interaction. Mark highlights the significance of initiating contact with a phone call followed by an insightful email, rather than the other way around. Learn how to adjust your follow-up tempo according to the sales cycle, whether it's a quick daily interaction for frequent buyers or a weekly engagement for larger, capital expenditure sales. By understanding the value of consistent and innovative communication, you can maintain interest and stay ahead in the sales game.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Networking face-to-face and online has a huge impact on business growth and job searching. We welcome Casey Hasten from Success North Dallas as we discuss setting the stage for networking that truly matters. Mark and Casey highlight the significance of making meaningful connections that leave a lasting impression. Drawing insights from the book "The Go-Giver," we discuss how to offer value without expecting anything in return and the importance of follow-up meetings to strengthen connections. Mark shares his frustration with the "connect and pitch" culture prevalent on LinkedIn, advocating for a more genuine approach. Mark also reveals his secret to remembering networking details to ensure consistent and authentic interactions.   

Mastering the BAMFAM method—book a meeting from a meeting. Learn how to turn “I'll get back to you,” into a commitment. Get ready to tackle common scheduling hurdles and involve key stakeholders effectively while keeping your proposal process smooth and focused.  Mark offers actionable advice on how to be deliberate in your prospecting efforts, enhancing your sales strategy and building stronger client relationships. This episode is a treasure trove of tips to help you close more deals and prevent potential clients from slipping away.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

The Power of Customer Testimonials. Join Mark Hunter and branding and marketing expert Ernie Harker as they explore the transformation of product features into compelling value propositions. Salespeople often find themselves focusing too much on product features, missing the crucial connection with customers. Ernie shares his insights on shifting from a feature-focused approach to storytelling that highlights customer experiences and benefits. We discuss the common pitfalls of sales meetings and training that emphasize product details over customer impact, leaving sales teams without the tools to communicate real value.  Listen in as they uncover the powerful impact of harnessing customer video testimonials as a marketing tool, and the value of creating a library of these testimonials for sales teams to connect with prospects on a deeper level, capturing real-world success stories that resonate with future customers.  

Discover the strategic secrets of handling Requests for Proposals (RFPs) with precision. Uncover the nuanced decision-making process that can transform your approach to RFPs from a mere bidding war to a calculated business opportunity. Whether you've helped draft the RFP, or you're entering uncharted territory with a new customer, you'll learn when responding can position you to influence future negotiations. Explore how aiming for second place or pushing competitors into unsustainable bids can ultimately lead to more lucrative outcomes for your business.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Uncover the art of planning for the next 12 months and master the balance between immediate targets and long-term vision. Our guest Amy Franko shares insights on key metrics that truly matter, avoiding the trap of being overwhelmed by data. Discover the power of having a clear “North Star” to guide your sales efforts and the impact of prioritizing actions like outbound conversations to consistently hit your goals. But that's not all! Mark and Amy delve into the critical role of accountability and coaching in executing effective sales strategies. We identify the common pitfalls of annual planning and how to keep your sales strategies from gathering "digital dust" by integrating consistent reviews. If you're ready to transform your sales approach and thrive in this competitive field, this episode is packed with actionable strategies and insights you won't want to miss.  

Your customers are viewing you in 3D.  Capture your customer's attention in a digital world that's louder than ever. Discover how mastering a 3D presence—across websites, social media, and video content—can revolutionize the way you connect with buyers.  Say goodbye to the days of relying solely on email and hello to a strategic, multi-platform approach that will elevate your brand's visibility and credibility.   ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!

Join us as we explore the ever-evolving world of social selling with our special guest, Ollie Whitfield. Ollie shares his thoughts on the importance of content creation in building a strong social presence and critiques past approaches, such as using podcasts to access target accounts. Together, we highlight the significance of genuine relationship-building over transactional interactions.  Uncover why top performers benefit from these strategies and how social selling is a long-tail approach that requires patience and genuine engagement. Explore whether a consistent message is key or if flexibility and experimentation could lead to better results.    ◩ About the Guest ◩ Ollie Whitfield is a partner at Slingshot Content and Founder of Splashmaker Media. Ollie specializes in content that your audience adores consuming.    ⭐ Leave us a rating or review on your favorite podcast app. We actually read them!