Coach Code Podcast

Episode Overview In this episode, John sits down with Kristyn Drennen, founder of Transform CXO, to dive deep into leadership, scaling, and the power of fractional executives. They explore how business owners can break through growth ceilings, leverage the Entrepreneurial Operating System (EOS), and free themselves from solopreneur chaos. From the difference between visionaries and integrators, to how fractional COOs help real estate teams scale without overextending, this is a masterclass in leadership clarity, accountability, and sustainable growth. Kristyn shares her unique perspective from working across multiple industries, showing why the right frameworks and talent can transform both businesses and lives. What You'll Learn in This Episode The Power of Operating Systems Why Scaling Up often overwhelms smaller businesses How EOS provides clarity and simplicity for real estate teams Why consistency, not complexity, drives growth Fractional Executives Explained What fractional COOs and integrators actually do Why “fractional horsepower” beats hiring too early How to know if fractional talent is the right next step Visionary vs. Integrator Roles The difference between creating ideas, executing, and managing Why many team leaders get stuck wearing too many hats How to free yourself into the visionary role without losing momentum Leadership & Team Development Why most growth challenges come down to people or process How to use Working Genius to identify strengths and frustrations Why leadership development gets pushed aside—and why it shouldn't Scaling with Intention Why loyalty can cap your team's growth The importance of building an accountability chart How to hire people who've already been where you want to go Resources & Mentions Traction by Gino Wickman – The foundation of EOS Scaling Up by Verne Harnish – Framework for larger businesses The Motive & The Advantage by Patrick Lencioni – Must-reads for leaders The Six Types of Working Genius by Patrick Lencioni – Productivity assessment for leaders and teams Transform CXO → transformcxo.com Follow Kristyn on Instagram: @kristyndrennencxo John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Leadership clarity is the ultimate growth accelerator. By understanding your true role, bringing in the right fractional support, and implementing proven systems, you can scale your business without sacrificing your freedom. “Fractional means fraction of the time, fraction of the cost—but full horsepower.” – Kristyn Drennen Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with industry leader Cindi Featherstone-Shields to uncover the power of community in both real estate and leadership. From dominating her East Texas golf course community to building one of the most agent-centric offices in the business, Cindi reveals the strategies that have made her business recession-proof. They dive into why true success isn't about transactions—it's about relationships. From moving trucks and margarita Fridays to 8:30 a.m. accountability calls and Working Genius assessments, Cindi has built a culture where clients feel loved, agents feel supported, and business continues to thrive no matter the market. This is a masterclass in creating connection, leading with authenticity, and building a business that fuels both profits and fulfillment. What You'll Learn in This Episode Building Client Communities That Last Why embedding yourself in a neighborhood makes your business recession-proof How events, moving trucks, and small touches create lifelong clients Turning past clients into friends—and friends into repeat customers Leading Through Agent-Centric Culture How Cindi designed her office to feel like a coffee shop, not a brokerage The role of Working Genius in aligning agents with their strengths Why daily 8:30 Zoom huddles are non-negotiable for accountability The Power of Events & Experiences From golf tournaments to Christmas parties: why shared experiences fuel referrals Why spending on food and hospitality beats spending on funnels How to gamify agent production with challenges and competitions Mindset & Long-Term Growth Why chasing listings (not buyers) creates leverage The danger of “backup plans” in real estate success Why the best leaders never stop showing up for their people Resources & Mentions Working Genius by Patrick Lencioni – Framework for leadership and team alignment HoneyBadgerNation.com – Coaching, training, and community for growth-minded agents Cindi's Nonprofit: Wags – Supporting rescue animals through fundraising John Kitchens Executive Coaching → JohnKitchens.coach Final Takeaway Community is the ultimate competitive advantage. When you invest in people—whether it's clients or agents—you create loyalty, referrals, and impact that no market shift can take away. “This is not transactional business. This is about loving people, supporting them, and becoming part of their lives.” – Cindi Shields Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Steve Zahnd to unpack his journey from running an independent brokerage to leading a three-team merger under Real. They dive into what it takes to lead at scale, why decision-making filters are critical, and how AI is reshaping leadership, communication, and execution. From lessons learned building SaaS systems to navigating the emotional psychology of mergers, Steve shares how clarity, trust, and technology combine to create exponential growth. Whether you're leading a team, scaling a brokerage, or just trying to stay ahead of the curve with AI, this episode is packed with insights on balancing fundamentals with innovation. What You'll Learn in This Episode: Steve's Journey & The Three-Team Merger How Steve went from Century 21 to running his own brokerage to merging three major teams Why core values and vision alignment were non-negotiable in the merger decision Lessons from missing the EXP wave and how that shaped his second chance with Real Leadership & Decision-Making The two filters Steve uses to make big decisions (and avoid blind spots) Why letting go of your brand can be the key to leveling up How to build trust among partners and stay in your lane AI & Operational Excellence Why Steve loads every meeting, document, and decision into his “AI Brain” How AI acts as a strategic thought partner (and where it still falls short) Using AI to improve communication, remove emotion, and accelerate speed of execution Fundamentals & Balance Why AI isn't a replacement for fundamentals but an accelerator The role of project managers and integrators in keeping teams on track How to capture, validate, and prioritize ideas without losing focus Resources & Mentions CoachKitchens.ai – AI coaching tool designed for real estate leaders The Creative Act by Rick Rubin – On faith, creativity, and problem solving Rocket Fuel by Gino Wickman – Understanding the Visionary/Integrator relationship Science of Scaling by Ben Hardy – Setting impossible goals with impossible timelines Final Takeaway Growth doesn't come from chasing shortcuts—it comes from clarity, trust, and execution. As Steve puts it, merging three teams and leading at scale is less about having all the answers and more about asking the right questions, leveraging technology, and trusting the process. “AI isn't here to replace leaders—it's here to make great leaders faster, clearer, and more effective.” – Steve Zahnd Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek are joined by Blake Sloan for a raw and powerful conversation about leadership, culture, and personal transformation in one of the toughest real estate markets in the country. Blake pulls back the curtain on what it really takes to lead at a high level—through pain, discipline, and relentless personal growth. From doubling down on personal development, to holding yourself and your team accountable with “stop f***ing lying,” Blake reveals why radical responsibility and a culture of truth are the foundation for scaling a profitable and sustainable real estate business. If you've been feeling stuck, frustrated, or burned out, this episode is your wake-up call. Blake shares how pain has been his greatest teacher and how building a culture rooted in values and accountability has allowed his team in Myrtle Beach to consistently sell 500+ homes a year. What You'll Learn in This Episode Personal Development & Leadership Why the skill gap between agents is widening in today's market Blake's radical commitment to body, mind, spirit, and business growth Why pain is the gift that forces change and transformation Radical Responsibility & Culture The power of “stop f***ing lying” (SFL) as a personal and team mantra How accountability is the highest form of love in leadership The 3 values that matter most right now: Radical Responsibility, Personal Development, and Contribution AI & The Future of Real Estate Why sales IQ and human connection still matter in the AI era How to combine fundamentals with AI tools to overcome resistance and uncover client pain Why the agents who adapt, grow, and tell the truth will always win Mindset, Habits & Growth How raising the floor of your daily standards leads to exponential growth Why most people overcomplicate success instead of doing the basics The importance of truth-telling, vulnerability, and living by your code Resources & Mentions Agent to CEO 2024 in Cleveland – HoneyBadgerNation.com The Science of Scaling by Ben Hardy The AI Driven Leader by Jeff Booth The Untethered Soul by Michael Singer Warrior Way frameworks for leadership & accountability Final Takeaway The market is tough, the gap is widening, and only the leaders who embrace radical responsibility, truth, and relentless personal growth will thrive. As Blake Sloan says: “Pain is a gift from God—it's the only thing that will make you change and do the things you've been avoiding.”   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this forward-looking episode of the John Kitchens Coach Podcast, John Kitchens and Jay Kinder break down how Artificial Intelligence is transforming lead generation, consumer experience, and the very definition of what it means to be a successful agent. Forget chasing every lead—Artificial Intelligence now allows you to identify the most motivated buyers and sellers, understand their hopes and fears, and build trust faster than ever before. From practical Artificial Intelligence applications in lead follow-up to long-term predictions about agent productivity and the future of brokerages, this conversation is a roadmap for agents who want to stay relevant and profitable as the industry shifts. What You'll Learn in This Episode Finding Motivated Buyers & Sellers How Artificial Intelligence pinpoints real buyers and sellers in today's market Why knowing your client's hopes, fears, and desires creates better marketing and follow-up The #1 inefficiency in most real estate businesses—and how Artificial Intelligence solves it The Consumer Experience Moat How Artificial Intelligence personalizes communication and curates client experiences Why generic follow-up is dead and trust-based personalization wins Using Artificial Intelligence to create lifetime value instead of one-off transactions The Future of Real Estate & Artificial Intelligence Predictions for agent count and productivity over the next 5–10 years Why Artificial Intelligence won't replace agents—but it will replace order-takers How brokerages and teams must adapt (or die) in the Artificial Intelligence revolution Leadership & Adaptation Why most agents don't need to know how the “AI sausage” is made—they just need the results How top leaders will use Artificial Intelligence to recruit, train, and scale more effectively Why clarity of goals must come first before AI implementation Resources & Mentions John Kitchens Executive Coaching – Custom strategy, accountability, proven systems → JohnKitchens.coach Honey Badger Nation – Community, training, and resources for agents The Science of Scaling by Ben Hardy – Book on goal clarity and scaling systems Working Genius & Ideal Team Player by Patrick Lencioni – Tools for identifying team strengths and culture fit Final Takeaway Artificial Intelligence isn't replacing real estate agents—but it is replacing inefficiency. The agents who thrive will be those who combine AI-driven leverage with human trust, strategy, and leadership. As Jay Kinder reminds us: “Being good with people won't cut it anymore. You must become a trusted advisor, not just an agent.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this powerful conversation, John Kitchens sits down with Jim Griffin to unpack what it really takes to lead a team, build accountability, and thrive when the real estate market gets tough. They dive into the widening gap between committed, high-performing agents and the “average frustrated agent,” and why excuses simply don't work in today's environment. Jim opens up about his own leadership journey—from pushing agents too hard to discovering the power of emotional anchors, self-selection, and meeting people where they are. The discussion goes deeper into the role of seasons in business and life, how to manufacture pressure when you're too comfortable, and why proximity can sometimes erode respect and effectiveness as a leader. Jim also shares his surprising backstory as an award-winning pianist and how music shaped his discipline and mindset. This isn't just a conversation about real estate—it's about leadership, personal growth, and building a life of true impact. What You'll Learn in This Episode The Divide in Real Estate Why the gap between rockstar agents and struggling part-timers is widening Why excuses won't cut it in today's market The danger of instant gratification thinking for agents Leadership & Accountability How to create emotional anchors that inspire consistent action The right (and wrong) way to hold your team accountable Why accountability should be self-selected, not forced The difference between standards and suggestions—and why consequences matter Seasons, Pressure & Purpose How to recognize when people are in different seasons of life and business Why financial comfort can kill drive—and how to manufacture pressure for growth The role of purpose in sustaining performance beyond financial goals How proximity and vulnerability affect respect and leadership dynamics Personal Story & Transformation Jim's journey from practicing piano on paper keys to winning international competitions The lessons music taught him about practice, resilience, and discipline How personal growth and emotional connection drive lasting impact in leadership Resources & Mentions John Kitchens Executive Coaching → JohnKitchens.coach Drive by Daniel Pink – Why purpose matters more than money Honey Badger Nation – Community and training resources Agent to CEO Framework – Tools for building accountability and clarity Final Takeaway Success in today's market isn't about shortcuts—it's about pressing into the hard, creating emotional anchors, and leading with purpose. As Jim Griffin puts it: “You can have excuses or results—but you can't have both.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this high-energy episode of One Big Fire, John Kitchens, Jay Kinder, and Al Stasek are joined by GoGo Bethke for a candid conversation about AI, trust, and the future of the real estate brokerage. From the rise of AI-powered ISAs to the shrinking role of traditional team structures, the crew pulls back the curtain on what's really coming next for agents, teams, and brokerages. They tackle the big questions head-on: Will AI replace human agents? Are we entering the era of the “AI brokerage”? What happens to the average frustrated agent (AFA)? And how will trust—between consumers, agents, and technology—reshape the entire industry? Whether you're a team leader, solo agent, or broker-owner, this episode is a blueprint for understanding how to adapt, thrive, and lead in a rapidly evolving marketplace. Key Topics Covered The AI Brokerage of the Future Why the brokerage that integrates AI first will likely win How lead generation, follow-up, and ISA roles are being replaced by AI Why consumers may one day prefer AI responses over human ones GoGo's Perspective: Efficiency & Trust Cutting her team from 43 employees down to 9 using AI without losing revenue Why AI can't “call in sick” but still faces trust barriers with consumers The opportunity to clone your voice, face, and personality into AI for scale Teams vs. Solo Agents in an AI World Are teams becoming obsolete—or evolving into leaner showing-agent models? Why AI may empower solo agents to compete at scale How brokerages offering AI infrastructure could eliminate the need for teams The Consumer Experience Moat AI as a personal real estate COO—handling search, negotiation, vendors, and more The looming threat (and opportunity) of AI-curated consumer journeys Why local nuance, trust, and brand will still matter The Future of Agents & NAR Could AI—not lawsuits—be the biggest threat to NAR? Why professionalism must rise as AI raises the consumer's baseline knowledge The widening gap between high producers using AI and low producers avoiding it Personal Transformation Through AI How Jay is using AI to parent, lead, and self-improve Why the agents who survive will be advisors, negotiators, and educators—not order takers The power of continuous growth and using AI as a true thinking partner Resources & Mentions Agent to CEO 2024 – Sept. 24–25 in Cleveland → AgentToCEOCE.com HoneyBadgerNation.com – Community, training, merch, CHSA/CHBA resources The AI-Driven Leader – Framework for adapting leadership to AI StoryBrand by Donald Miller – Messaging framework to guide clients with clarity The Strangest Secret by Earl Nightingale – Classic on mindset and thought power Final Takeaway AI isn't just a tool—it's a tidal wave. The agents, teams, and brokerages who survive will be the ones who combine AI efficiency with human trust, authority, and leadership. As Jay Kinder put it: “Being good with people won't cut it anymore. You must become a trusted advisor, not just an agent.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens welcomes industry leader Kevin Kauffman for a deep dive into the realities of building and scaling a successful real estate team. Kevin shares lessons from nearly two decades of leadership with his partner Fred, why people are always the foundation of growth, and how clarity around standards, accountability, and values makes all the difference in team performance. This is a no-fluff, practical masterclass on scaling teams, growing as a leader, and building a business that lasts. What You'll Learn in This Episode The People Factor Why the secret to scaling is always the right people. How to identify, recruit, and retain truly talented team members. The hiring process Kevin still uses today to avoid costly mistakes. Partnerships That Last How Kevin and Fred sustained their 18+ year partnership. The role of life alignment and similar growth stages in long-term success. Why shared values matter more than shared production. Standards & Accountability The difference between true standards vs. aspirational standards. Why activity-based metrics beat outcome-based goals. How to hold people accountable without being the villain. Leadership & Growth Why leadership starts with self-awareness and personal growth. The importance of setting boundaries and telling the truth—even at risk of relationships. Why chasing status isn't sustainable, but growth always is. Scaling Beyond Yourself Why every big jump in production comes from people, not just personal effort. The role of operations, admin staff, and partners in supporting growth. How to balance culture and business while building for the long-term. Resources & Mentions Book: Who: The A Method for Hiring by Geoff Smart & Randy Street Podcast: Next Level Agents with Kevin Kauffman Community: Honey Badger Nation – Collaboration & training for real estate leaders Coaching: JohnKitchens.coach – Executive one-on-one coaching Final Takeaway Scaling a real estate team isn't about chasing numbers—it's about people, standards, and growth. If you want to build a business that lasts, focus on: Hiring the right people through a proven process Holding true standards, not aspirational ones Committing to your own growth so you can lead others As Kevin reminds us:  “If you want to grow, it's going to require people—and they better be really damn good at what they do.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens and Al Stasek dive deep into the power of clarity, consistency, and branding in today's real estate market. From Al's Easy 100 reset challenge that sharpens discipline and eliminates distractions, to the marketing lessons from Alex Hormozi's record-breaking $89M book launch, John and Al unpack how agents can shift their mindset, build trust, and position themselves as the clear choice for clients. This is a no-fluff masterclass on creating clarity in chaos, showing up with energy, and building a brand that wins long after the market shifts. What You'll Learn in This Episode The Easy 100 Reset Why Al Stasek designed his own version of 75 Hard to simplify discipline. How clean living, fitness, and focus eliminate brain fog and sharpen clarity. Why small, consistent wins compound into big results. Clarity and Consistency in Business Why chaos is the enemy of growth and clarity is the cure. How to reset weekly to stay on track with goals and vision. The danger of chasing status instead of freedom and long-term success. Marketing Lessons from Alex Hormozi Breaking down the $89M book launch that set a Guinness World Record. Why “the best marketer always wins”—and how agents can apply it. How branding is really about reputation—and why that's all you'll have in 10 years. The Role of Network and Relationships Why your network truly equals your net worth. How strong vendor, agent, and client relationships save deals and build referrals. Why being an ambassador for your community creates long-term authority. Mindset, Health, and Leadership Why a healthy body is the foundation for a sharp mind. The importance of consistency in both life and business. How to shift from victim thinking to responsibility and leadership. Resources & Mentions John Kitchens Executive Coaching → JohnKitchens.coach Easy 100 Challenge – Al Stasek's personal discipline framework The AI-Driven Leader by Jeff Woods – A must-read for agents and leaders Scaling Up by Verne Harnish – Systems and clarity for business growth Honey Badger Nation – Training, collaboration, and agent resources Final Takeaway Success in real estate doesn't come from grinding harder—it comes from clarity, consistency, and branding. Agents who reset their focus daily, build a reputation of trust, and embrace modern tools like AI will stand out in any market. As John says:  “Life is easy when you live it the hard way, and hard when you live it the easy way.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with DJ Fairley for an unfiltered conversation about setbacks, clarity, branding, and what it really takes to thrive in today's real estate landscape. From recovering from injury to navigating tough markets, DJ shares how discipline, daily wins, and focusing on health fueled his best year ever. The two also unpack the role of clarity in leadership, why branding is the future of real estate, and how consistency builds both trust and long-term success. This is a raw and practical masterclass on resilience, clarity, and leading your business through uncertain times. What You'll Learn in This Episode Turning Setbacks into Strength How DJ bounced back after a major injury and still delivered his best year Why mindset, daily wins, and health are the foundation of success The power of stopping excuses and winning one day at a time Clarity Over Chaos Why procrastination is often caused by lack of clarity The “squeegee effect” of consistently resetting your vision How to use weekly planning and accountability partners to stay aligned The dangers of chasing status instead of long-term freedom Branding & The Future of Real Estate Why “the best marketer always wins” in 2025 and beyond Lessons from Alex Hormozi's record-breaking book launch The shift to AI-powered consumers and what that means for agents Why reputation is your ultimate brand—and how to protect it Habits, Health & High Performance Why health is the foundation of mindset and consistency How daily steps and fundamentals translate into real estate success The importance of consultative selling—being the guide, not the hero Why consistency in small metrics (calls, appointments, signed deals) creates big results Resources & Mentions John Kitchens Executive Coaching – One-on-one coaching, clarity, and accountability Scaling Up by Benjamin Hardy – Framework for clarity and growth The AI Driven Leader by Jeff Woods – A must-read for leaders in an AI-powered market The Miracle Morning by Hal Elrod – Daily framework for success Can't Hurt Me by David Goggins – Building resilience and mental toughness StoryBrand by Donald Miller – How to position yourself as the guide, not the hero Final Takeaway Success in real estate—and in life—doesn't come from shortcuts. It comes from clarity, consistency, and connection. Build habits that support your health, clarity that guides your actions, and a brand that earns trust. Do the hard things daily, and the results will follow.   “Win every day. Don't worry about how far the mountain is—just take the next step.” – DJ Fairley Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John Kitchens sits down with Matt Durbin for a no-fluff deep dive into the real conversations buyers, sellers, and agents need to be having in today's shifting real estate market. From buyers who think they “know more than their agent” to sellers holding onto unrealistic pricing expectations, John and Matt unpack how to position yourself as the trusted advisor who brings clarity, strategy, and results. This is a practical masterclass on buyer consultations, seller pricing strategies, and how agents can lead with professionalism instead of pressure—especially when the market gets tough. Key Topics Covered Buyers in Today's Market Why buyers think they're doing the agent's job (and how to reframe it) Structuring buyer consultations that build trust and prevent cancellations Using creative financing, seller assist, and negotiation strategies to win deals Why lifestyle, timeline, and resale potential matter more than just list price Pricing & Positioning with Sellers Why list price is just a strategy, not a number Setting expectations early to avoid painful price-reduction battles later The role of condition, competition, and motivation in every pricing conversation How to prevent seller frustration by aligning strategy upfront Leading Agents Through Market Shifts The agent's #1 mistake: avoiding hard conversations How to train agents to communicate value and price realistically Why motivated clients are the only clients worth taking right now Communication frameworks that protect relationships and prevent fallout Resources & Mentions John Kitchens Executive Coaching – Custom strategy, accountability, and proven systems Honey Badger Nation – Community and training resources CHSA / CHBA Framework – Creating clarity and articulating agent value Final Takeaway Agents who survive and thrive in this market aren't just order-takers—they're advisors. That means asking the tough questions, setting expectations early, and telling clients what they need to hear, not just what they want to hear. If you want to build trust, avoid fallout, and consistently close deals, it's time to step into the CEO role of your business and lead your clients through the storm.   “Skipping steps only presents the illusion of speed.” – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this powerful conversation, John Kitchens sits down with Fred Butts, a former international CEO who pivoted into the industry with his wife and business partner, Elaine. Fred shares how decades of global leadership experience—from LL Bean to international startups in Shanghai—taught him the power of professionalism, problem-solving, and staying close to the customer. Now, he's applying those same principles to build a thriving real estate business rooted in connection, respect, and community. This is a masterclass in pivots, leadership, and building a business (and life) that truly feeds your spirit. What You'll Learn in This Episode Life Before Real Estate Lessons from LL Bean, Patagonia, and global startups in China and Vietnam Why professionalism always starts with respect The common thread that separates fast-growing companies from slow movers Pivoting into Real Estate How Fred and Elaine navigated the humbling shift from CEO to brand-new agents Why connection to the customer became their non-negotiable Building a referral-based business rooted in care and curiosity Principles That Transfer Across Industries The role of professionalism, curiosity, and problem-solving in real estate success Why “if you own the problem, you own the market” applies to every business How to stay calm when clients feel like their “hair is on fire” Partnership in Business & Life The rules Fred and Elaine set for communication at home and in business How clear roles and responsibilities protect both the marriage and the business Why respecting boundaries accelerates growth and prevents burnout Looking Ahead Fred's transition into the luxury market with eXp Realty How AI tools and marketing innovation will reshape the client experience The mindset every new agent must adopt to succeed in today's market Resources & Mentions The Ride of a Lifetime by Bob Iger – Leadership lessons that resonated with Fred Can't Hurt Me by David Goggins – The “cookie jar” concept for resilience John Kitchens Executive Coaching → JohnKitchens.coach Learn more about Fred & Elaine Butts – eXp Luxury Partners Final Takeaway Pivoting into real estate isn't about starting over—it's about carrying your principles forward. For Fred Butts, professionalism, respect, and connection to the customer are the through-lines that built success at the global level and now fuel success locally. “Professionalism starts with respect. That's the human side of what we do—and clients never forget how you made them feel.” – Fred Butts Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this powerful episode, John Kitchens is joined by Jay Kinder, Al Stasek, and special guest Nick Krem for a high-energy deep dive into the future of real estate, leadership, and personal transformation. From the life-changing impact of getting in the right rooms, to how AI is reshaping efficiency and human potential, this conversation pulls back the curtain on what it takes to thrive in 2025 and beyond. Nick shares his incredible journey—from call center agent to building an international AI-driven company—and how one mastermind event completely changed the trajectory of his life. The crew also digs into the upcoming Agent to CEO 2024 in Cleveland, why the event is capped for impact, and how transformational experiences—not just tactics—create lifelong growth and relationships. Whether you're a team leader navigating AI, an agent trying to break through the noise, or an entrepreneur looking for clarity, this episode will leave you inspired, challenged, and ready to take action. Key Topics Covered Agent to CEO & The Power of Events Why transformational events matter more than tactical ones The magic of Agent to CEO 2024 and why seating is capped at 100 The importance of being in the right room at the right time Nick Krem's Journey From 15-hour call center shifts to international entrepreneur How one mastermind event in Key West changed everything Building the world's first AI-certified agent and scaling globally AI & The Future of Real Estate Teams Why AI callers will soon be more trusted than humans How to build a company knowledge base to train AI with your team's calls, scripts, and culture Why efficiency, not effort, will define winning teams in 2025 The shift from departments to “pancaked” teams led by a Head of Growth and AI-powered systems Leadership, Habits & Transformation Why 30% of jobs may disappear in the next 18 months—and how to adapt The compound effect of simple daily habits Nick's “Perfect Day 2.0” framework for rewiring your brain with AI Why growth starts with personal transformation before business scale Storytelling, Creativity & Breaking Through the Noise Why AI won't replace creativity—it will amplify it The 95/5 Rule: letting AI take you 95 yards and finishing with your expertise How to break away from the flood of AI-generated content   Resources & Mentions HoneyBadgerNation.com – Tickets, merch, CHSA/CHBA, Honey Badger of the Month StoryBrand by Donald Miller – Framework for guiding clients with clarity The Strangest Secret by Earl Nightingale – On the power of thoughts and habits Suno.com – AI music generation tool used in Nick's “Perfect Day 2.0” exercise Agent to CEO 2024 (Sept. 24–25 in Cleveland) – Can't-miss event for Honey Badger Nation Final Takeaway The future belongs to those who can combine vision, leadership, and AI with daily disciplines that create lasting transformation. As Nick Krem put it, “You get what you think about most of the time.”   “AI is exponential technology. Don't try to outbuild it—focus on adapting.” – Nick Krem

Episode Overview In this special guest episode, John Kitchens joins Donnie Zappia and Joel HusVar of The HusVar Real Estate Team at eXp Realty for a deep, unfiltered conversation on leadership, vision, and scaling in today's real estate market. With 10,000+ hours of one-on-one coaching and over 17,000 coaching calls, John shares his full journey—from building market dominance in a small Oklahoma town, to co-founding industry-leading coaching organizations, to making the pivotal decision to join eXp Realty after aligning with its vision and values. The conversation dives into the three game-changing systems that transformed his business, the lessons from breaking up (and making up) with longtime partner Jay Kinder, and how to lead teams through today's headwinds. John also explains why AI isn't a threat to great agents, but a tool that will accelerate those willing to adapt. What You'll Learn in This Episode From Small Town to Industry Impact How John built over 20% market share in Lawton, Oklahoma. The power of branding and healthy competition. The Breakup, the Lessons, the Rebuild Why a lack of vision caused a major split with Jay Kinder. How clarity and leadership brought them back together. Three Systems That Changed Everything Strategic Planning – The discipline of 90-day cycles using Rockefeller Habits and EOS. CHSA (Certified Home Selling Advisor) – A scalable, repeatable system for listings. Financial Clarity – The five business numbers that matter most from Simple Numbers. Why eXp Realty The behind-the-scenes story of meeting Glenn Sanford and Jason Gesing. How vision, core values, and sustainability convinced him to join. AI, Consumers, and the Future of Agents How AI will transform the agent-client dynamic. The coming rise of the “AI consumer” and how to stay ahead. Leadership in Headwinds Why the team that got you here may not get you there. How to evaluate whether your current team can win in this market. Resources & Mentions Scaling Up by Verne Harnish Simple Numbers, Straight Talk, Big Profits by Greg Crabtree The AI-Driven Leader by Jeff Woods CHSA & CHBA Certification Programs Honey Badger Nation   “We're wired to solve problems. If your goal isn't big enough, you'll stop growing.” – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this powerful conversation, John Kitchens sits down with real estate professional Renee Velasquez to discuss one of the most challenging — and overlooked — aspects of the industry: guiding families through the sale of a home during major life transitions, especially when caring for aging loved ones. Drawing from her own deeply personal experience and years of client work, Renee breaks down the emotional, legal, and logistical hurdles that families face, from probate pitfalls to the delicate “right-sizing” conversation. You'll learn how to prepare clients before crisis hits, build a trusted network of attorneys and service providers, and serve with empathy while still leading decisively. Whether you're an agent looking to better serve this growing market or a family member navigating these waters yourself, this episode is a must-listen. What You'll Learn in This Episode The Emotional Landscape of Families in Transition How emotions override logic in real estate decisions during difficult times Understanding the “brokenhearted, disgruntled, and disinterested” client types Legal & Financial Essentials Why wills alone aren't enough to avoid probate — and the one document that can save months of stress The critical role of estate, trust, and probate attorneys — and how to build a referral network Common mistakes families make when transferring property Right-Sizing & Housing Options Why Renee avoids the term “downsizing” and what “right-sizing” really means Exploring ranch homes, condos, multi-generational housing, assisted living, and memory care facilities How reverse mortgages can be a viable solution for funding care needs Practical Solutions for Overwhelmed Families Handling a home full of possessions: storage, donation, selling, or “as-is” sales The benefits of packaging a home sale for buyers willing to purchase with contents included How to lead group decision-making when multiple heirs are involved Agent Leadership & Empathy The balance between compassion and strong leadership in emotional transactions When to refer the listing to another agent (and how to co-list) Building lifetime relationships by guiding clients through one of the hardest seasons of their lives Resources & Links Mentioned Connect with Renee Velasquez: Facebook, Instagram, Email: renee@thersvpgroup.com, Call/Text: (330) 321-3339 HoneyBadgerNation.com – Events, merch, training, and resources for top agents StoryBrand by Donald Miller – Framework for positioning as a guide, not the hero CHSA/CHBA Systems – Increase perceived value and authority in every deal   "Comparison is the thief of joy, and I stopped comparing my business to everyone else's." – Renee Velasquez Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this candid, behind-the-scenes conversation, John Kitchens sits down with top-producing agent and entrepreneur Bryan Colquitt to explore what it really takes to design a real estate business—and a life—that align with your deepest priorities. From dismantling a thriving team of nine agents to rebuild as a highly profitable solo agent, Bryan shares why chasing status nearly cost him his freedom, and how clarity, boundaries, and saying “no” reshaped everything. If you've ever felt the pressure to grow bigger, do more, and be everywhere—this episode is your permission slip to step back, get intentional, and build a business that serves your life, not the other way around. What You'll Learn in This Episode Key #1: Redefining Success Why “freedom” beats “status” every time How becoming a parent forced Bryan to re-evaluate everything The non-negotiables that guide every business decision now Key #2: Letting Go of the Ego How to step away from a big team without burning bridges Why comparison is the thief of joy—and how to stop chasing someone else's dream Removing the fear of “what will people think?” when making big changes Key #3: Lean, Profitable Operations Running a high-margin business as a solo agent How Bryan's mornings and evenings are structured for presence at home The “main thing” that keeps business moving every day (hint: conversations) Key #4: Navigating a “Have-To” Market Why most real estate decisions right now are emotional, not logical How to uncover the real “why” behind a client's move Serving as an advisor—not just a salesperson—even when it means telling clients to wait Key #5: Trust Over Transactions Building long-term relationships through transparency and empathy Setting boundaries with clients while elevating the service experience How emotional intelligence creates referrals and repeat business in any market Tools & Resources Mentioned Traction by Gino Wickman – for operational clarity Coldwell Banker Advantage – Bryan's brokerage partner Sphere & Database Marketing – Bryan's primary lead source strategy Final Takeaway Success isn't about the size of your team, the number of transactions, or the title on your business card. It's about designing a business that fuels your perfect day, protects your time, and gives you the freedom to be fully present where it matters most. Bryan Colquitt's journey proves that stepping back can be the boldest move forward. “You have to say no to the wrong things so you can say yes to the right life.” – Bryan Colquitt Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens and Jay Kinder go deep on what might be the most important conversation agents need to be having right now: how to create real leverage in your business—through people, systems, partnerships, and AI. From NIL deals in pro sports to why some mega teams are leaving and returning to eXp for better structure, they draw powerful parallels between elite performance and entrepreneurial decision-making. The guys break down what it actually means to own customer acquisition, how to unlock additional revenue streams, and why agents who embrace AI will grow faster than ever before. This one is full of real talk, tested frameworks, and future-focused strategies every top agent should hear. Key Topics Covered Building Leverage in a Shifting Market What NIL deals and pro athletes can teach agents about personal branding and leverage Why agents leave eXp—and why smart ones come back for better alignment and structure The real definition of leverage: creating results that extend far beyond your direct effort Scaling Through Systems, Not Sacrifice How to identify and offload low-leverage tasks Why most agents are stuck because they won't build the systems that free them How onboarding, coaching, and leadership structure impacts team growth The Vendor Leverage Model Turning trusted vendors into win-win partnerships How a pest control guy became a 10-year retention win for one team Why every transaction feeds multiple people—and how to be at the center of it Lifetime Client Value & The Raving Fan Model Why the first deal is only 3% of a client's total value The mindset shift from “commission chaser” to “trusted resource for life” How to build a local ecosystem that keeps your name top of mind for years AI-Driven Productivity & Efficiency Why AI is the most scalable “who” in your business right now How to use AI for speed-to-lead, DISC profiling, and real-time objection handling The difference between inputting content vs. layering market intelligence into your AI Why the Future Belongs to Expert Advisors Why consumers now feel more informed than their agents The shift from information delivery to interpretation and guidance How AI tools like Sphere and Satori personalize communication at scale Owning the Problem = Owning the Market What agents can learn from StoryBrand about becoming the guide, not the hero The simple question every agent should answer before setting goals:  “What's the problem I'm uniquely qualified to solve?” How CHSA/CHBA frameworks still anchor value—even in an AI world   Resources Mentioned HoneyBadgerNation.com – Tickets, tools, merch, nominations StoryBrand by Donald Miller The Advantage by Patrick Lencioni The AI-Driven Leader – Recommended reading for real estate pros in 2025 CHSA & CHBA Certification – Learn how to guide with authority Sphere & Satori AI Tools – Hyper-personalized communication tech for agents   "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with powerhouse agent and bourbon enthusiast Stacey Lambright to explore how passion, community, and storytelling can unlock explosive real estate growth. Stacy shares the incredible journey of how a random bourbon closing gift spiraled into a full-blown niche, leading to a deeper community presence, charity impact, a YouTube show (Bourbon and Builds), and her best year in real estate yet. They unpack the power of relationships, how to turn a niche into a lead-generating machine, and why understanding lifetime value is the key to long-term growth. This episode is a must-listen for agents ready to go deeper, not wider, and who want to build a brand around what they love. Key Topics Covered Turning Passion Into Profit How a single bourbon gift led to a thriving real estate niche What makes the bourbon community a surprisingly rich sphere for real estate Using your interests to build trust, credibility, and lasting relationships Niching Down Without Limiting Growth Why “riches in the niches” starts with genuine enthusiasm, not strategy How to become the go-to agent in your passion-based community Blending lifestyle, content, and relationships for organic client growth Building a Brand with Bourbon & Builds Behind the scenes of Stacy's Bourbon and Builds YouTube series Connecting custom home builders with distillery storytelling How a builder + bourbon interview format bridges multiple audiences Relationship Marketing Done Right Why database management is still the holy grail of growth How one low-commission, 2%-fee deal turned into $1.5M in volume The importance of staying top of mind through social, events, and follow-up Leveraging Lead Sources Without Burnout Why Stacy said yes to every lead—no matter how small or far The 3-year snowball effect that turned Redfin and OpCity deals into a pipeline How to think beyond the referral fee and prioritize lifetime value Surviving Market Shifts Like a Pro Lessons learned from riding the market from 1997 to now How to educate sellers with real-time, hyper-local data Pricing strategies that work in today's evolving inventory landscape Elevating Listing Prep & Vendor Networks Getting sellers aligned with market expectations before going live Building a vetted contractor network for deferred maintenance and prep Creating win-win solutions with staging, painting, and fix-before-you-list services   Resources & Tools Mentioned Bourbon and Builds YouTube Series → Subscribe Here EXP Lead Programs: Redfin, OpCity, Veterans United National Women's Bourbon Council (Ohio Chapter) Custom CRM tips for long-term database nurture Charity Partnership: Leukemia & Lymphoma Society ($51K raised!) “Passion builds trust. When you show up consistently in a community you love, the business follows.” – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode of One Big Fire, John Kitchens and Jay Kinder is joined by top-producing Ohio team leader Jon Harp to tackle one of the biggest challenges in real estate today: why so many agents are struggling—and what the best are doing to win. With fallout rates at a five-year high and buyers more selective than ever, John and Jon unpack what's actually working right now to recruit, convert, and close in a shifting market. They cover everything from buyer presentation gaps, seller psychology, and inventory shifts to the real metrics every team leader needs to track to survive and scale. Whether you're leading a growing team or flying solo, this conversation is full of real-talk insights, tested strategies, and actionable systems to help you thrive—not just survive—in today's market. Key Topics Covered The Buyer Presentation Black Hole Why zero of 75 agents had a buyer presentation (and why that's a massive red flag) The difference between working with buyers versus chasing them How a structured buyer process builds trust, reduces fallout, and increases conversions Understanding Fallout Rates & Buyer Behavior Why June's home cancellation rate hit a record 15% How to pre-frame buyer remorse by educating clients on true cost of ownership The overlooked financial pressures (HOA, insurance, taxes) killing deals Sellers Need More Than Motivation Why “motivated” isn't enough—you need to uncover desperation The questions that reveal a seller's real urgency How to guide sellers without relying on hope or wishful pricing Inventory, Pricing Pressure & Market Positioning Zillow's data on price cuts and inventory spikes: what it means for you How to use hyperlocal market knowledge to guide pricing strategy Creating listing presentations that anticipate objections and pre-frame value Agent Habits That Actually Move the Needle The #1 difference between agents who grow and those who ghost How immersion, shadowing, and simple daily activities drive faster results What every new agent should be doing in their first 30 days (hint: not branding) Lifetime Value and Playing the Long Game The 5-deal story that started with a $126K Zillow lead Why top teams invest in leads that produce years of revenue Teaching agents to value relationships over commission checks Recruiting, Retention & Culture-Building Why some agents “stall out” at $1M in revenue The team structure, systems, and mindset shifts that break through the ceiling Creating predictable onboarding and momentum-building experiences Resources & Tools Mentioned BAM & Zillow data reports on inventory and home cancellations Buyer presentation frameworks and fallout tracking systems Agent to CEO Live – Sept 24-25 in Cleveland Includes ticket to Rock the Spectrum 10-Year Anniversary  Tickets & nomination forms: HoneyBadgerNation.com Upcoming Event: Agent to CEO Live Sept 24–25 | Cleveland, OH Limited to 100 seats – nearly sold out! Master the systems, mindsets, and strategies that take you from agent to business owner. Includes ticket to Rock the Spectrum benefit concert! Get yours at agentceo.com or honeybadgernation.com   “You can't rely on hope as a strategy. You need process, data, and the guts to tell sellers the truth.” – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this special edition of Expert Mentors Live, John Kitchens, Al Stasek, and Jay Kinder sit down with Rose Offord, July's Honey Badger of the Month—and the very first to hold the title! Her story is one of resilience, raw hustle, and unwavering vision. From nearly losing her home to now working on multi-million-dollar deals, Rose's journey is proof that showing up changes everything. In an episode packed with inspiration, mindset strategy, and personal transformation, the team uncovers the traits that define true leadership and what it really means to earn the badge of a Honey Badger in 2025. Key Topics Covered Honey Badger of the Month: Rose Offord's Journey How Rose pulled herself out of foreclosure—three times—without a backup job What it means to "get in the room," to take action, and how EXPCon changed her trajectory The power of personal affirmation, morning rituals, and belief before evidence Why Rose started Mindset to Millionaires and how she's helping others do the same Her BIG goal: 130 agents in her organization by EXPCon—and 10+ sponsored to attend Getting in the Room Why showing up broke beats staying home comfortable How assertiveness is the defining trait of top earners Real stories of agents sleeping in cars just to attend life-changing events The Energy of the Environment Creating contagious energy: Rose's secret weapon for attraction and growth Why proximity and community multiply your potential From mindset huddles to luxury watch events—how Rose is expanding what's possible Leading with Vision and Legacy Rose's deeper “why”: leaving a legacy for her grandsons and her team What keeps her going, even in hospital beds and high-stress moments How Honey Badger Nation inspired her—and how she plans to pay it forward Resources & Mentions HoneyBadgerNation.com – Nominate the next Honey Badger of the Month Mindset to Millionaires Facebook Group – Mondays at 7:00 AM ET Agent to CEO LIVE → Sept 24–25 in Cleveland | VIP + Concert Access Available Rock the Spectrum 2024 – Exclusive performances by Michael Ray, Dustin Black, Josh Phillips & more Breitling Event at EXPCon – In the works thanks to Rose's initiative StoryBrand by Donald Miller – Framework discussed around clarity and positioning CHSA/CHBA Systems – Learn how to increase value and become a trusted advisor Honey Badger Nation Merch – Legacy gear now available “My story's not over. It won't be until I'm coaching and inspiring full time, leading a global team.” – Rose Offord Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with powerhouse real estate leader Veronica Figueroa to unpack what it really looks like to build, rebuild, and scale in today's high-pressure market. Veronica shares her deeply personal and powerful journey through adversity, loss, leadership transformation, and explosive growth—all while continuing to serve as one of the most influential figures inside eXp Realty. From recruiting top talent like Spring Benson and Via Williams to navigating the emotional rollercoaster of family, business, and rapid evolution, this conversation is a raw and honest look at what it means to lead with purpose, passion, and precision. Whether you're a solo agent, team leader, or broker-owner, this episode will fuel your fire and refocus your mission.   Key Topics Covered eXp 2.0 & The Talent Shift Why 2024 marked a major turning point in eXp's growth and narrative How top-tier leaders are joining forces to redefine the future of real estate What it means to lead a thousand-agent ecosystem with intention and culture Leadership Lessons from the Arena Rebuilding after loss, rejection, and hardship Leading through personal adversity: how Veronica turned pain into purpose Why showing up, even when it's hard, is the real mark of a leader in the arena Systems, Accountability & Culture that Scale How Veronica's team tracks engagement, performance, and production What comeback agents teach us about culture, humility, and grit Building “culture centers” and creating ecosystems of support Market Skill = Market Confidence Why listing conversations must change—and how to coach through fear Using appraisal workshops, creative finance, and roleplay to build agent skills The importance of qualifying sellers and avoiding “stale listing syndrome” The Power of Presence & Relationships How eXp gave Veronica the freedom to be present with her family when it mattered most Why leadership today is about calling, connection, and community How one phone call changed everything: the Spring Benson story The Future: Vision, AI, and Global Growth Glenn Sanford's bold global vision and AI investments How eXp is using tech to onboard 200+ agents in record time Why global scalability and sustainability are now baked into the model Resources & Mentions HoneyBadgerNation.com – Events, coaching, merch, and more eXp Global – Agent onboarding, international expansion updates Veronica Figueroa – Instagram | Figueroa Team AI Masterminds at eXp – Tech-driven growth sessions with top producers “List Responsibly” Campaign – Jill Biggs' viral billboard message BAM Media BBQ – Content, strategy, and leadership series with Leo Pareja Coach V Monday Mindset Calls – Weekly agent accountability & inspiration Final Takeaway Leadership isn't about being perfect—it's about being present.  You're one relationship away from the rest of your life changing.  Show up. Lead the way. And never forget: “You can't scale chaos. You can only scale systems.”   “Leadership isn't about being perfect. It's about being present.” Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with powerhouse real estate leader Mary Murphy to unpack how she built a thriving, 7-figure business—remotely. Mary opens up about her bold move from New Jersey to Arizona, how she scaled out of production, and what she's learned about building systems, replacing herself, and thinking like a CEO. This isn't about hype or hustle. It's about leadership, accountability, and being willing to become the “dumbest person in the room” so you can grow faster. Mary shares how she built a business that works harder for her than she does for it, and why too many agents stay stuck by clinging to control and avoiding change. If you're ready to scale smart, operate with clarity, and unlock real freedom in your real estate career, this episode is for you. Key Topics Covered From Agent to CEO How Mary transitioned from top producer to operator The mindset shift required to replace yourself in daily production What freedom really means as a business owner—and how to protect it Operating Systems & Strategic Leadership The importance of implementing EOS and core systems How to lead a remote team without losing accountability Why clarity, focus, and consistent metrics drive long-term success Scaling Your with Intention How Mary uses scorecards, roles, and accountability charts to stay out of the weeds The difference between delegation and abdication—and why it matters Building an org chart that supports your vision (not your ego) Getting in the Right Rooms Why Mary credits her breakthroughs to proximity and powerful peer groups How joining masterminds and attending events changed her trajectory What “being the dumbest in the room” really looks like in action Lifestyle Design & Business Alignment Why Mary left New Jersey to design her life first—and business second How she leads with authenticity, balance, and boundaries Building a things that supports—not sacrifices—your lifestyle Resources & Mentions HoneyBadgerNation.com – Leadership resources & Agent to CEO access EOS® – Entrepreneurial Operating System – Real estate team operating framework Scaling Up by Verne Harnish – Business system Mary references Simple Numbers by Greg Crabtree – The foundation of Mary's financial clarity The Science of Scaling by Benjamin Hardy – For raising your floor and setting “impossible” goals Agent to CEO 2025 – Join Mary, John, and the nation's top real estate minds Final Takeaway Freedom doesn't happen by accident. It happens when you stop winging it, get the right systems in place, and surround yourself with people who challenge you to level up. If you're tired of staying stuck, scaling the wrong way, or burning out—Mary's story is your proof that there's another way.   “You can't scale chaos. But you can scale a system—and step out of production in the process.” – Mary Murphy Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John, Al Stasek, and Jay Kinder sit down to talk real estate leadership, scaling beyond sales, and what true CEOs are doing differently in 2025. While the spotlight is on the upcoming Agent to CEO + Rock the Spectrum event, the conversation dives deep into what it actually takes to build a scalable, profitable, and freedom-driven real estate business. They unpack why most agents stay stuck in production, the importance of operating systems like Scaling Up and EOS, and how elite agents like Blake Sloan, Tina Caul, and Dustin Black are running world-class organizations—even in tough markets. Whether you're an agent stuck in survival mode or a team leader ready to scale up and step out, this episode shows you exactly what's working now—and how to stop playing small. Key Topics Covered From Agent to CEO (7-Figure +) Why scaling requires more than hustle—it takes systems and strategic thinking The power of events like Agent to CEO to create awareness, action, and accountability The importance of getting in the right rooms and surrounding yourself with people operating at a higher level Why Most Agents Stay Stuck The cost of staying in production too long How awareness and environment can break the ceiling Why the right room challenges you to think, act, and lead differently Operating Systems & Frameworks for Real Estate Teams How Scaling Up, EOS, and The 4 Disciplines of Execution provide a blueprint for growth The value of knowing your numbers: top line, gross margin, and net profit The “dumbest in the room” concept—and why that's where you want to be Lessons from High-Level (7-Figure) Operators How Blake Sloan runs a 43% profit-margin team in a 120-day DOM market What makes Dustin Black's model scalable and service-driven Why Tina Caul and Michelle Wilson are examples of women CEO leaders in real estate Thinking Bigger: The Science of Scaling Why most agents set goals that are too small How setting “unachievable goals” forces a higher standard of thinking The role of clarity, focus, and noise elimination in reaching big visions The Power of Events & Community What makes Agent to CEO and Rock the Spectrum unique Why this isn't a recruiting event—it's a business transformation experience How attending impacts both your business and a greater cause (RIM Farms) Resources & Mentions HoneyBadgerNation.com – Get your Agent to CEO tickets Scaling Up by Verne Harnish – Business operating system framework The Science of Scaling by Benjamin Hardy – How to think beyond your goals StoryBrand by Donald Miller – Framework for client clarity Simple Numbers by Greg Crabtree – How to track and manage business financials Rock the Spectrum 2024 – Live music, networking, and fundraising RIM Farms – Charity supported by Rock the Spectrum Final Takeaway Success in 2025 doesn't come from working more—it comes from thinking bigger.  If you're stuck in production, unclear on your numbers, or unsure how to scale, the Agent to CEO experience is your next move. Get in the right room. Raise your floor. Set unachievable goals. And build the business—and life—you deserve.

Episode Overview In this power-packed episode of the John Kitchens Coach Podcast, John is joined by marketing powerhouse and real estate icon GoGo Bethke, alongside Al Stasek, for a no-fluff conversation about what separates struggling real estate teams from scalable businesses in 2025. GoGo shares her remarkable journey—from immigrant au pair to a top-tier digital entrepreneur and multi-business owner—and breaks down the mindset, strategy, and faith that fueled her transformation. If you've ever felt stuck trading time for money, this is your blueprint for building multiple revenue streams, mastering marketing, and scaling a life and business that doesn't depend on your constant hustle. From owning your worth to building digital products, affiliate income, and legacy businesses, GoGo drops gold on how to get out of production, control your time, and step fully into your role as CEO. Key Topics Covered The CEO Mindset Shift Why thinking like a business owner is the first step to 7-figure success How GoGo used her outsider disadvantage to build massive brand awareness Why the agent who markets best—not sells best—wins Making Yourself Unignorable The cost of staying invisible: why agents who won't show up online don't get picked How GoGo built a personal brand that wins before she walks in the door Why faith > fear, and how mindset drives visibility From Commission to Calling Breaking down hourly rate logic: what your time is really worth Why buy-side deals often destroy your income-per-hour The step-by-step evolution from agent → team → freedom Turning Marketing Into a Money Machine The difference between being on camera and being a marketer How GoGo built multiple seven-figure funnels from scratch The content strategy lessons behind 6.5 million views (with zero polish) Affiliate Income & Business Ownership Why affiliate income is the gateway to ownership How to structure partnerships for equity, not just a referral fee The danger of building other people's companies for free Faith, Fear & the Power of Action GoGo's defining story from 30,000 feet that changed her forever Why fear only exists in the absence of faith The mindset that fuels her bold decision-making and risk tolerance Why Staying in Your Lane is the Shortcut to the Top How to find your “lane” and why it's the only one that matters Why trying to run someone else's playbook leads to burnout Obsession, mastery, and becoming uncatchable in your zone Wealth Building Beyond Production The evolution from trading time to multiplying money The real estate agent's playbook for digital products, coaching, syndications, and more Why most people know how to make money—but not how to keep or grow it Resources Mentioned JohnKitchens.coach – Coaching, training, and CEO support GoGo's Bootcamp & Funnels – Search “GoGo Bethke” online to explore her digital products EXP Realty & Honey Badger Nation – Community, collaboration, and expansion StoryBrand by Donald Miller – For messaging clarity Think and Grow Rich by Napoleon Hill – For wealth and mindset development Event: One Big Fire – Cabo 2025 (featuring Ed Mylett and more) Final Takeaway Stop thinking like an agent. Start acting like a CEO.  Whether it's marketing, money, or mindset—if you're not learning, growing, and multiplying, you're falling behind. GoGo proves that with the right belief, systems, and obsession with mastery, anyone can escape production, build real wealth, and create a life of impact and freedom.    “I never choose fear. It's really that simple.” – GoGo Bethke   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek dive deep into what it really takes to shift from agent to CEO in today's unpredictable market. From revisiting hard-earned lessons with Kyle Whissel to calling out the rise of unethical listing practices, this episode pulls no punches. The guys break down why operating systems, high standards, and the right mindset are the foundation for scaling—and why most agents fail when they avoid the hard truths. They also unveil major updates on the Agent to CEO 2024 experience in Cleveland, including VIP perks, surprise speakers, and how to lock in your seat before it's too late. If you're tired of playing small and ready to run your business like a real CEO, this is your roadmap—and your wake-up call. Key Topics Covered Kyle Whissel & the Power of Standards What Kyle's 5 takeaways reveal about building a high-performing team Why production without alignment is a long-term liability The difference between agreements and expectations—and why most leaders get it wrong From Agent to CEO: The Mindset Shift Why most agents are stuck in “appointment” mode The real shift: thinking in terms of hires, structure, and bottom-line growth How leadership begins with letting go of the wrong people Building with Systems, Not Hustle How CHSA, CHBA, and business operating systems create real leverage Why strategic planning and the Rockefeller Habits still matter in 2025 The difference between a sales event and a business event Exposing the Commission Culture Lie What top agents are saying about Compass and private exclusives Why limiting exposure hurts sellers—and kills trust A consumer-first script that crushes anti-cooperation listing tactics The MLS, Cooperation, and Seller Exposure 85–90% of homes sell through cooperation—so why are some still gatekeeping? Real-world examples of sellers losing hundreds of thousands due to exclusivity How to use the CHSA framework to win listings with logic, not fear The Real Estate Market Outlook Why 2025 is not a crash—but a correction The rise in inventory, consumer fatigue, and opportunities in new construction What modular housing means for affordability—and how investors are getting ahead Agent to CEO 2024: What You Need to Know Dates: September 24–25, 2024 Location: Cleveland, OH Tickets: HoneyBadgerNation.com or AgentToCEOCLE.com VIP Experience Includes: Front-row seating Private dinner with Cleveland's top chef Exclusive mastermind VIP pass to the Rock the Spectrum concert Only 100 tickets available (80 GA / 20 VIP)—this will sell out. Resources Mentioned HoneyBadgerNation.com – Tickets, CHSA/CHBA, merch, events CHSA & CHBA Certification Systems – For mastering client experience and marketing Simple Numbers, Straight Talk, Big Profits by Greg Crabtree The Hard Thing About Hard Things by Ben Horowitz Scaling Up by Verne Harnish StoryBrand by Donald Miller AgentToCEOCLE.com – Full event details + ticket info Final Takeaway This isn't about doing more. It's about thinking differently.  If you're ready to stop being the technician and start being the CEO, this is the moment to shift gears.

Episode Overview In this episode, John Kitchens and Jay Kinder unpack the real reason most agents are struggling in 2025: they don't understand marketing. From identifying “have-to” sellers to the hidden power of new construction funnels, this conversation is a masterclass in how agents must shift their mindset and skillset to thrive. Jay pulls back the curtain on what's working right now in lead generation, direct mail, and social positioning—and how to build authority at scale without burning out. If you're doing fewer than 2 deals a month, this is the wake-up call you need. Whether you're looking to rebuild your pipeline, reignite your referral business, or finally master social media strategy, this episode gives you the blueprint. Key Topics Covered The #1 Skill Every Agent Must Master Why marketing—not selling—is the survival skill for 2025 How most agents confuse busy work with real business The direct connection between marketing mastery and freedom Think Like a CEO, Not a Salesperson Why obsessed marketers dominate even in tough markets How to spot “have-to” sellers vs. “want-to” time-wasters Why the best agents are educators, not chasers New Construction = The Scalable Opportunity Why new construction remains the best listing funnel How to position builder incentives as buyer solutions Real-world examples from agents winning this strategy Data-Driven Authority How to use KCM, Altos, and real-time MLS data to educate at scale Becoming the “daily market update” voice for your community Why trust-based content outperforms any paid ad Social Media That Converts The winning formula: Teach + Consistency + Frequency Why showing up every day creates unfair top-of-mind awareness Real examples of content that builds inbound momentum Direct Mail That Doesn't Suck Why most agents fail at mailers (and how to fix it) The real play: saturation + frequency + a dog-whistle offer How “guaranteed offer” language still pulls in high-quality sellers From Anonymous to Authority Building omnipresence with the right messaging Why personalization wins over generic branding Case study: the “I've got your postcards wallpapered” moment The Power of Clear Messaging What agents get wrong with their ads and postcards How to build trust through education, not persuasion “If you confuse, you lose”—why clarity beats cleverness Resources Mentioned HoneyBadgerNation.com – Resources, community, and training Keeping Current Matters (KCM) – Data-backed market insights Altos Research – Real-time market trends 100M Leads / 100M Offers by Alex Hormozi – Marketing fundamentals Dan Kennedy No B.S. Books – Direct response marketing masterclass CHSA & CHBA Systems – Increase trust and perceived value with every deal Alex Pox YouTube Channel – A+ new construction strategy model Predictable Success by Les McKeown – Discover your leadership archetype   "It's not the best agent who wins—it's the best marketer." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this no-fluff masterclass, John Kitchens sits down with industry titan Kyle Whissel to break down the five essential keys to scaling a high-performance real estate team in 2025. From running a billion-dollar operation to managing 100+ agents, Kyle shares the exact frameworks, tools, and leadership mindset that separate scalable success from burnout. Whether you're looking to build your first team or scale past $500M, this episode delivers the blueprint—straight from someone who's doing it now. What You'll Learn in This Episode Key #1: Mindset and Leadership Why loving people is a non-negotiable for leaders The real reason most team leaders fail How to shift from agent to visionary CEO Key #2: Business Operating Systems (EOS) Why EOS (Entrepreneurial Operating System) changed everything The difference between an org chart and an accountability chart How Kyle's integrator filters ideas and prevents chaos Key #3: Processes and Training How to use Trainual to scale knowledge and create repeatability Why every process should have a name (e.g., "The Whissel Way") The system for capturing daily huddles and onboarding at scale Key #4: Standards and Accountability The hard truth: expectations without enforcement are just suggestions Why Kyle fires agents—even top producers—who don't meet standards What a “real” production standard looks like (and why most don't have one) Key #5: Recruiting and People Strategy How Kyle brings on 10 agents a month—and only keeps 4 Why most agents get cut in the first 60 days Focusing on the top 20% to create a cascade of leadership across the org Tools & Resources Mentioned Traction by Gino Wickman Trainual – SOPs + LMS platform EOS – Entrepreneurial Operating System TheWhisselWay.com – Courses, resources, referrals Follow Kyle on Instagram: @kylewhissel Final Takeaway Scaling a real estate business in 2025 requires more than hustle—it demands leadership, structure, and relentless standards. Kyle Whissel lays out the five pillars that can help any team go from local to legendary.   “The system runs the business. People run the system.” – Kyle Whissel Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens, Jay Kinder, and Al Stasek bring the heat with a jam-packed, no-guest session that dives deep into where the real estate industry is headed—and what it takes to stay ahead. From the truth behind commission lawsuits to the rapid evolution of AI in marketing, the guys pull back the curtain on what real leaders are doing in 2025 to stay relevant, profitable, and highly valuable in a noisy world. They also unveil details for the 10th annual Rock the Spectrum and Agent to CEO event in Cleveland—and why it's the most high-impact, can't-miss event for top agents in the Honey Badger Nation. Key Topics Covered Rock the Spectrum & Agent to CEO 2024 Official dates announced: September 24–25 in Cleveland Why last year's Agent to CEO event set a new standard—and how 2024 is leveling up VIP access, exclusive music performances, and community like never before The Big Commission Lie Debunking the myth that 6% was ever a standard commission Why the lawsuit headlines were misleading—and what the real data says How agents can confidently defend their value without racing to the bottom The Rise of the Tribe Why tribalism and community are shaping business decisions more than ever How values, alignment, and culture are driving real estate migration patterns Why small, intimate events are outperforming large conferences in 2025 Owning the Problem = Owning the Market Lessons from StoryBrand: stop being the hero, start being the guide Why clarity of your client's problem positions you as the authority How to dominate your niche by solving one thing better than anyone else AI-Powered Consumer vs. Agent Authority The #1 complaint from modern consumers: “I know more than my agent” Why agents must evolve past templates and become true expert advisors CHSA/CHBA's role in restoring trust, value, and leadership in the transaction Marketing to One Person at Scale How to use ChatGPT to profile the ideal buyer persona for every listing Why one-to-one relevance at scale is the new gold standard in lead gen Real-world examples of AI creating high-converting, hyper-specific marketing strategies The AI Collaboration Opportunity How collaboration—not resistance—is the agent's advantage with AI Why service, proactivity, and personal touch will never go out of style The real key: becoming the expert on what consumers don't know they need yet The Future of CHSA/CHBA in an AI World Why the foundational principles of CHSA/CHBA matter more than ever How to adapt the system for today's AI-powered buyer and seller landscape Why process, preparation, and personalization win every time Resources Mentioned HoneyBadgerNation.com – Tickets, merch, CHSA/CHBA, Honey Badger of the Month StoryBrand by Donald Miller – Framework for owning a problem and guiding clients The AI-Driven Leader – Must-read for agents, brokers, and team leaders in 2025 The Advantage by Patrick Lencioni – Recommended foundational read CHSA & CHBA Systems – Learn how to increase perceived value and authority in every deal Honey Badger Nation Legacy Merch – New drops available now "If you own the problem, you own the market." – John Kitchens Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens, Jay Kinder, and Albie Stasek dive into the shifting dynamics of today's real estate landscape—from team growth and agent migration to California's wildfire devastation and Zillow's evolving influence. With no guest this week, the conversation gets real as the guys dissect the core trends impacting the industry right now. They explore how pain, opportunity, and leadership are reshaping the way agents and teams make decisions. Plus, they tackle a major emerging trend: team mergers and mega team expansion. Is this the next wave or a cultural clash waiting to happen? This is a must-listen for team leaders, broker-owners, and agents looking to future-proof their business in 2025 and beyond. Key Topics Covered The Real State of Agent Movement Why top-producing agents and influential teams are migrating to eXp. What's really motivating these moves: pain, opportunity, or timing? How the last two years of slowdown created a demand for more consistent systems. Team Mergers and the Rise of Mega Teams Why teams are starting to merge—and whether this is smart growth or a culture crisis. Real-life lessons from failed mergers and what leaders need to know before joining forces. The importance of Patrick Lencioni's The Motive and choosing outcome over ego. Zillow Flex and the New Real Estate Game How top operators like Kyle Whissel are dominating markets through Flex. Why Flex is like the new REO playbook: low-margin leads, high-lifetime value. What most teams miss when they chase short-term profits over long-term positioning. The California Wildfire Crisis A firsthand breakdown of how fires are reshaping real estate on the West Coast. Long-term implications for inventory, insurance, and population migration. Why rents and premiums are about to spike—and who might be heading to Texas or Florida. Leadership Voids and the Agent Exodus Why agents are leaving legacy brands and mom-and-pop brokerages in droves. The silent killer: lack of leadership, vision, and meaningful direction. How today's best leaders are creating followership by removing ego and casting vision. Motivation, Vision & What Really Drives Production The truth about why agents plateau: financial comfort and a weak “why.” What Elon Musk's obsession teaches us about drive, discipline, and mission. Why the pack moves at the pace of the leader—and how to lead by example. Resources Mentioned The Motive by Patrick Lencioni – Must-read before attempting a team merger Elon Musk Biography – Referenced for insights on obsession and vision Zillow Flex Model – Discussed as the modern equivalent of REO strategy Verne Harnish's Top Book Lists – Recommends reading Elon multiple times CHSA/CHBA Systems – Mentioned as essential frameworks for consistent deals HoneyBadgerNation.com – Access to leadership tools, agent training, and systems EXP Nasdaq Event – Company news update (happening July 21st) Final Takeaway Leadership matters now more than ever. Whether you're merging a team, leading through market uncertainty, or just trying to find your edge—clarity, culture, and consistency will define your success. If you're ready to lead at a higher level, create a scalable business, and stop grinding without a strategy, now's the time to plug into proven systems and surround yourself with leaders who've been there.   “When the gate of the mind is open, the better way is clear.” – Jay Kinder Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this reflective and forward-focused episode, John Kitchens and Al Stasek dig deep into how to architect a truly impactful and fulfilling life as we move into the second half of the decade. Recorded on New Year's Eve, this powerful conversation explores what it means to live with intention, harness AI without losing authenticity, and build businesses (and lives) that align with our truest values. They unpack lessons from Patrick Bet-David's 2025 Planning framework, the story of Wally Pipp, the power of morning gratitude, and how to define your version of the perfect day. Whether you're feeling stuck, striving for more clarity, or ready to crush 2025, this episode is a must-listen reset. Key Topics Covered Thinking Long-Term: The 2030 Vision How to use decade-thinking to drive better daily decisions. Why asking "What won't change?" is more valuable than asking "What will?" AI as a team member, not a threat—how the consumer, not the tech, is evolving fastest. The Wally Pipp Lesson: Show Up Every Day The iconic story of how missing one day changed baseball history forever. Why consistency and mental resilience are the keys to long-term success. Building Emotional Fitness & Awareness The hidden cost of mental distractions: How much of your year are you losing? Developing self-awareness through daily journaling and gratitude habits. The Perfect Day Exercise How to uncover your core identity and build a life around it. Why your perfect day includes work—and how that shapes your business goals. Use it as a decision-making filter for who you spend time with and what you say yes to. Soft Skills, Conflict Resolution & Leadership The 10 must-have CEO skills, and why conflict resolution is the one that amplifies them all. The link between hard conversations and improved persuasion, sales, and leadership. Mind Your Own Business: Boundaries and Emotional Intelligence How to set non-negotiable boundaries to protect your peace and productivity. Letting go of what others think and staying anchored in your own values. Bonus Insights Why “Calm is Contagious” is a leadership mantra for the next decade. How morning gratitude can reset your emotional center daily. The value of not just setting goals—but building the inner process that supports them. Resources Mentioned  Perfect Day Exercise by Frank Kern Buy Back Your Time by Dan Martell Choose Your Enemies Wisely by Patrick Bet-David Crucial Conversations (book) The Conflict Resolution Playbook CoachKitchens.ai Journaling tools: The Five-Minute Journal, custom gratitude planners Patrick Bet-David's 2025 Planning Session Recordings   “You want to get better at sales, leadership, and marketing? Start by mastering conflict resolution.” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse episode, John Kitchens, Jay Kinder, and Al Stasek are joined by industry icon Spring Bengtzen for a transparent and high-energy conversation about growth, mindset, and rebuilding success from scratch. Spring opens up about her bold move from Real to eXp Realty, what it takes to start over in the face of massive competition, and the mindset shifts that keep her moving toward a 10,000-agent goal. From navigating co-sponsorship, to launching value-based ecosystems and leveraging powerful communities, Spring shares exactly how she's using transparency, consistency, and authenticity to build a sustainable rev share organization—and have a lot of fun doing it. Whether you're leading a team, building a downline, or just trying to level up your business, this episode delivers powerful truths and tactical insights you won't hear anywhere else. Key Takeaways The Power of Starting Over with Intentionality Spring shares how she made the gutsy move to rebuild her organization from scratch at eXp—despite already achieving high-level success. Her secret? “I'm not special. I'm just willing to do the work.” Why Co-Sponsorship is a Game-Changer Discover how eXp's new co-sponsorship model is flipping the script on collaboration, removing silos, and creating exponential growth for agent partners. Build Around Value, Not Hype Spring breaks down how to reverse-engineer real value into your rev share org through events, content, coaching, and branding that amplify your agents—not your ego. From 0 to 10,000 Agents: The Blueprint Learn the infrastructure Spring is building—from hiring staff to hosting onboarding teams—to drive long-term exponential growth. “My strategy is to find 25 running mates and help them grow. If they grow, I grow.” Authenticity, Transparency, and Grit Spring doesn't sugarcoat the journey. She shares the highs, the slow weeks, and the mental firepower required to stay the course when results don't come overnight. Lessons from Burn Recovery to Boardroom A life-changing accident at 20 shaped Spring's mindset. Her powerful story of choosing to live and lead with purpose provides a moving backdrop to her relentless drive in business today. Bonus Highlights How Spring used live events to launch her personal brand. Why most agents are “running on outdated mental software.” The secret to balancing ambition, leadership, and marriage. Why competition is accelerating innovation in real estate models. Resources Mentioned Sisu Platform – Agent performance tracking + coaching software Honey Badger Nation – honeybadgernation.com CoachKitchens.AI – AI-powered real estate platform 29,029 Everest Challenge – Endurance and mindset training Upgrade by William Lam – Mindset + identity rewiring program   “I'm not special—I'm just willing to do the work.” – Spring Bengtzen   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, we are joined by real estate leader Blake Sloan for a raw, unfiltered conversation on how to lead through chaos, build a culture of daily accountability, and scale with systems—especially when most agents are frozen in fear. Blake breaks down how he's turning resistance into results, how his team books 60+ appointments in a single day, and the exact cadence that keeps his agents producing—even when the market's brutal. He reveals the real reason most agents are stuck (hint: it's not the market), how to attract high-level talent, and why personal discipline is the only path to power right now. If you're trying to grow your team, recruit better people, or just get your energy back—this is the episode to plug into. Don't just survive the market. Dominate it—one daily win at a time. Key Topics Covered Leading Through Market Resistance Why so many agents are frozen by fear and paralyzed by change. The shift in buyer/seller behavior—and how most agents are failing to adapt. The connection between personal development and consistent action in uncertain markets. The Power of Daily Wins and Huddle Culture How Blake's “daily wins” ritual transformed his team's performance and mindset. The cadence of accountability: morning huddles, leader rotation, and check-ins. Building a culture where wins are declared publicly and failure becomes a lesson. Recruiting Level 8 Talent from Level 2 Opportunities How to spot agents who are hungry but stuck in low-support environments. What Blake listens for in interviews to uncover grit, drive, and emotional maturity. Why leading from the front and asking the right second-level questions creates trust. Macros for Business Growth How Blake uses fitness analogies (like dialing in macros) to teach business structure. Why most agents are “working out” hard but not seeing results—because their strategy is off. What to track weekly: dials, connections, appointments, conversions, and personal growth. Shifting Buyer Behavior with Leadership How Blake's team overcame flaky buyers and cold leads by setting strong deadlines. Pre-framing expectations with buyers and lenders to eliminate ghosting and delays. Why speed and certainty win the client relationship before it even begins. Content, Consistency, and Social Proof Why Blake documents his personal routines publicly (and how it builds culture). How his agents are now mimicking the same routines—without being told. Using social media to attract agents, inspire clients, and leave a legacy for his kids. Building Leaders from Within How assigning huddle leadership created unexpected growth in junior agents. Lessons learned from letting team members lead for a week at a time. The game-changing question: “What did you learn about yourself this week as a leader?” Hard Truths of Leadership in 2025 You can't save people—you can only lead them. The painful reality of pushing people who don't want it enough. Why you must recruit for hunger, not just skill—and stop dragging dead weight. Resources Mentioned Warrior Stack Framework (used by Blake and his team for personal development) Blake's Daily Huddle Framework (weekly plans + 4 keys + daily wins) Google Forms & Sheets system for simplified journaling and mindset shifts EXP Team Resources + Recruiting Strategies “Shrimp Boat in the Storm” metaphor from Forrest Gump for surviving tough markets “The real suicide in this market is trying to save people who don't want to be saved.” – Blake Sloan   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with powerhouse real estate leader Jack Perry to explore how thinking like a CEO can elevate your business—even in fluctuating markets. Jack shares his journey from pastor to full-time real estate CEO, why positivity matters more than ever, and how creating a culture of community, mentorship, and accountability helped his team grow to 200+ agents. Key Topics Covered Embracing the Storm The importance of staying positive amid market uncertainties.  “People still buy homes…if you talk negative…your agents start feeling that.” How perseverance through 2009's downturn shaped Jack's leadership. Refocusing the “Why” Behind Buying Avoiding transactional fixation in favor of long-term living needs. Jack's own home purchased in 1988 still houses his family today—emphasizing the real purpose of homeownership. Building Culture Over Commission Cultivating team unity through mutual support (Slack-driven showings, monthly barbecues). Every agent—veteran or new—plays a vital role: “once a rockstar, always a mentor.” Leadership Through Service The power of empathy and hands‑on communication (texting/personal outreach to 200+ agents). Jack's servant leadership style is grounded in authenticity over ego. Empowering High Performers Encouraging ambition: “If you're comfortable doing 5–10 deals/year, we might not be a good fit.” Flagging complacency early; celebrating agents pushing 25–35 deals. Keeping Your Eye on the Long Game Social media as a window into intent and consistency. Insight gleaned from Daymond John's quote: "I look at your social media profile" to assess discipline. Qualifying and Coaching the Right Way Ask deeper questions to uncover client motivations and timelines. Remind clients of their original goals throughout the journey to avoid wheels spinning. Scaling with Integrity Protecting culture as team grows—self-policing, core values in action, not on the wall. Ego-free leadership and letting others operate and innovate within the organization. Resources & Strategies Mentioned Mentorship model inspired by Frank Shamrock's “plus-minus-equal” creed Frequent personal outreach “Outcome over ego” mentality drives collaboration in turbulent times “If you talk negative or doom and gloom…your agents start feeling that.” — Jack Perry   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens and Al Stasek are joined by powerhouse leader Kendall Bonner for a real, unfiltered conversation about what drives agent attraction, what keeps agents stuck in place, and how to lead through the noise with clarity, community, and purpose. They explore the deep psychology behind why agents move (and why many don't), the emotional weight of community and leadership, and the critical role AI is already playing in the evolution of agent growth, operational leadership, and personal productivity. If you've ever wrestled with why people stay in toxic environments, what drives true retention, or how to use AI as your thought partner, this is the conversation you've been waiting for. Key Topics Covered The Psychology of Agent Movement Why most agents don't leave their broker—even when they know they should Understanding “inaccurate certainty” and how it keeps people stuck The role of fear, belonging, and unmet expectations in decision-making Leadership, Trust & Clarity in Retention How leadership confirms a decision to move (but rarely initiates it) The difference between pain-driven vs. solution-driven movement Why unmet expectations cause most breakups—in life and business The Power of Community in Brokerage Decisions Why the right environment unlocks personal growth and collaboration What agents are really looking for when they say “support” Why community must be intentional—not just cultural Using AI as a Thought Partner, Not a Shortcut How Kendall uses “Grace,” her custom GPT, to drive leadership growth Why AI works best when it asks one question at a time Leveraging AI to analyze meetings, contracts, operations, and marketing How to use AI for clarity, personal growth, and better decision-making The Future of Real Estate Growth How EXP is embracing AI with tools like Fixer and Huzi Using tech to unlock productivity, not replace people The AI-driven Clarity Report and how to use it to collapse time   Resources Mentioned The Simple Psychology of Real Estate Recruiting (report referenced by Al) AI Powered Real Estate Playbooks (via Huzi) Working Genius by Patrick Lencioni The AI-First Company by Ash Fontana The Advantage by Patrick Lencioni Buy Back Your Time by Dan Martell Fixer.ai and Huzi.ai tools for agents and leaders   If this episode gave you new insight, clarity, or sparked a fire to lead differently, share it with someone who needs to hear it. “AI has the power to make us superhuman… it has supercharged my productivity.” — Kendall Bonner   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Joel Perso to unpack a powerful shift in strategic thinking—focusing not on what's changing, but on what isn't. Rooted in a game-changing quote from Jeff Bezos, this conversation will challenge how you plan, market, lead, and scale your real estate business heading into the second half of the decade. John and Joe break down the unchanging truths about real estate, leadership, and marketing—and why doubling down on these fundamentals is the fastest path to long-term success, no matter what the market does. Whether you're a solo agent or running a 1,500-unit team, this episode will help you reframe the chaos, eliminate the noise, and build your strategy on rock-solid ground. Key Topics Covered What Doesn't Change (and Why It Matters) The Bezos quote that flipped the script on strategy Why obsessing over change creates fear and stalls execution How anchoring into certainty creates leverage and clarity Trust: The Ultimate Decision Maker in Real Estate Why every real estate transaction still comes down to trust The difference between honesty and transparency (and why it matters) How time, value, and consistency build unshakable influence Becoming the True Local Expert Why Zillow can't beat hyper-local knowledge The fast-track to positioning yourself as the authority in your market Why “how's the market?” is your biggest opportunity to stand out The Best Marketer Always Wins Why marketing—not sales—wins the real estate game The non-negotiable marketing content agents must create now Why storytelling and search-based content are the future of agent visibility Owning the Full Real Estate Ecosystem How to turn customer acquisition into business ownership Why every agent should consider strategic partnerships or equity in trades The importance of tracking every vendor touchpoint to unlock leverage Your Business Grows as You Do Why personal development is the real bottleneck to your business growth The 10% Rule: Investing in your mind to multiply your income Why self-leadership is the foundation of all team leadership Homeownership Still Wins Why the narrative that “people don't want to buy homes anymore” is a lie Real data behind buyer behavior, affordability, and demand Why long-term opportunity still belongs to those who play offense Positioning, Pain, and Profit Why agents must shift from being vitamins to painkillers The power of solving real problems in today's economy How to identify, speak to, and market around client pain points Resources Mentioned Jeff Bezos strategy quote on “what won't change” EXP Realty's tech-forward leadership in 2024 CTE and vendor tracking systems ChatGPT and AI-driven local marketing strategies “The Future Is Faster Than You Think” by Diamandis and Kotler Boardroom coaching initiative by John Kitchens + Joe “People don't buy information—they buy solutions. Solve a real problem. Be the painkiller, not the vitamin.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of The John Kitchens Coach Podcast, John sits down with real estate strategist and keynote speaker Michael Collier for a high-level, real-talk conversation about what it actually takes to grow as a business owner without burning out. They dive deep into the misunderstood power of leverage—not just in business, but across all areas of life. Michael shares how agents are stuck trying to do everything, how that mindset creates burnout, and why clarity, systems, and the right support team are the keys to getting to the next level. Whether you're a solo agent, team leader, or small business owner, this episode will challenge how you view your time, your energy, and your leadership. Key Topics Covered Leveraging to Level Up Why most agents are stuck in reaction mode and burning out The difference between creating a business vs. creating a job for yourself How to get from A to B without knowing what Z looks like yet Building the Right Support Around You How to use leverage to become a better leader What tasks you should immediately stop doing—and who should take them over The power of hiring (even when cash flow feels tight) Creating Accountability That Drives Growth Why hiring a team forces you to become more organized, more focused, and more consistent How leverage leads to higher standards and stronger leadership The connection between leverage, accountability, and momentum Owning Your Strengths and Delegating the Rest The unique ability exercise: focus on what gives you energy and prints money How Michael built a content team of virtual assistants to drive brand and inbound deals Why creating content doesn't mean you have to do all the editing, posting, or managing Designing Your Life Team (Not Just Your Business Team) How leverage outside of business (like housekeepers, grocery services, laundry) gives you freedom inside it A powerful reminder that solving your life bottlenecks helps unlock business performance The mindset shifts from “how do I do this” to “who can help me solve this?” Resources + Mentions Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Disney Way (book reference) The Leverage Lounge Podcast – coming soon from Michael Collier Strategic frameworks: SWOT Analysis, Unique Ability, Hourly Rate Exercise Discover Central Florida (Michael's YouTube Channel)   “If it's gonna be, it's up to me” is the mindset that burns you out. The better question? Who can help me win.” – Michael Collier   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens and Albie Stasek break down what's really happening in today's real estate market—and how top agents can rise above the noise and uncertainty. From wild inventory swings and buyer hesitation to negotiation gaps and pricing psychology, John unpacks what it takes to thrive right now. He also dives deep into the power of CHSA and CHBA—two systems that helped agents sell thousands of homes by turning expertise and process into massive leverage. If you're tired of guessing, winging it, or losing business to discount agents, this is your wake-up call. Key Topics Covered Real Estate Market Reality Check Why today's inventory spike doesn't mean a crash—and how this cycle is different from 2008. The two types of agents in this market: those with experience and those who've only known easy. How team leaders are coaching their agents through slower activity and harder conversations. Why Buyers Are Freezing—and What to Do About It The real reasons behind buyer hesitation: interest rates and fear of overpaying. Why “waiting for rates to drop” is a flawed mindset—and how to reframe the conversation with data. How to use job market trends, local lenders, and third-party validation to regain trust and urgency. Mastering the Pending Ratio How to calculate the pending ratio and use it to lead the conversation with confidence. Why this one metric reveals the true pulse of your local market—and how to turn it into a script. What a drop in the ratio actually means and how to prepare your clients accordingly. Dusting Off Your Negotiation Muscles Why most agents haven't had to truly negotiate for years—and why that needs to change fast. Getting creative in today's deals: seller credits, timelines, and win-win structuring. Relearning the art of negotiation with a “back to basics” mindset. Differentiation: The Game-Changer in a Saturated Market Why the “me monster” listing presentation is dead—and what to do instead. How CHSA and CHBA systems build trust, confidence, and credibility faster than any trophy wall. Real-world examples of how agents beat the “800-lb gorilla” in their market by being different. Pricing Psychology & Stopping the Listing Stigma How overpriced listings are killing agent trust—and what to say to win listings with logic. Using hyperlocal trends (zip code and subdivision) to nail pricing strategy. The danger of “buying the listing” and how to pre-frame price reductions before they're needed. Motivation Over Fear: Understanding Real Buyer Behavior Why life events, not interest rates, drive real buying decisions. The CHSA/CHBA process for identifying true AA buyers and sellers. How to coach clients through fear by building belief, not pressure. The CHSA/CHBA Breakdown What CHSA (Certified Home Selling Advisor) and CHBA (Certified Home Buying Advisor) really are. The 8 Laws that power both systems—from differentiation and execution to cooperation and exposure. Why these systems allowed agents to escape production and scale—and how they're working better than ever in 2025. Resources Mentioned HoneyBadgerNation.com – Full access to CHSA/CHBA courses, marketing resources, seller videos, and more Certified Home Selling Advisor System – Over 115 variables that help listings sell faster and for more CHBA Buyer Process – Tools and systems for working only with motivated, qualified buyers The Pending Ratio Formula – [Pending ÷ (Pending + Active)] to forecast market health CHSA Listing Videos – Used to pre-frame listings and reduce objections “Simple Numbers” by Greg Crabtree – Referenced for understanding business financials Two-Hour Touch-Up Staging Strategy – A simple way to stand out and add perceived value Honey Badger Nation Merch – Available now on the site for community reps Final Takeaway Control what you can. Sharpen your skills. Know your numbers. If you're serious about becoming the trusted advisor in your market, the CHSA/CHBA systems are your fast track. Stop winging it. Start winning it. Visit honeybadgernation.com or DM John to get started today.   “It's not a market of want-tos. It's a market of have-tos.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Summary: In this high-octane episode, John Kitchens, Jay Kinder, and Al Stasek are joined by Brent Gove, for a powerhouse conversation that throws it back to the early days, unpacks the current state of real estate, and challenges every agent to rise up. From legendary stories of 2010 open house energy to the hard truths about today's market correction, this episode is a wake-up call to get in the right rooms, master lead generation, and paddle for the wave that's building now. Brent Gove delivers pure fire—talking about energy, vision, and how frustration is the real precursor to breakthrough. You'll hear raw truths, real stats, and timeless principles that apply whether you're struggling to survive or ready to dominate. Key Takeaways: Success Leaves Clues:  The secret to breaking through isn't a secret—it's getting in the room with people playing bigger than you and doing what they do until it works. The Force of Average Is Real:  Every time you commit to a higher level, the universe tests you. Expect resistance. Push anyway. That's how transformation happens. Lead Gen or Die:  The #1 skill in real estate—bar none—is lead generation. If you're not mastering it, you're not going to make it through this market. Big Goals Drive Big Growth:  Brent shares how setting a goal to close 30 homes in a month—when he'd never done more than 7—led to him doubling his personal record. Real Market Talk:  77% of LOs didn't renew last year. Most agents are struggling. But the pruning is creating massive opportunity for those willing to step up now. Events and Energy Matter:  The biggest shifts come when you're around high-energy, high-belief people. From Build to Cabo to Cleveland—you need to show up. Resources & Links: Cabo25.com – Get your tickets before it sells out! JohnKitchens.coach – Resources and coaching to help you scale HoneyBadgerNation.com – Gear, recognition, and agent growth community   “Frustration is the precursor to breakthrough. If you're frustrated right now, you're ready.” – Brent Gove   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Summary: In this powerhouse episode, John Kitchens is joined by Kendall Bonner, a dynamic leader at eXp Realty and a force behind driving innovation and strategic growth in the real estate industry. Kendall unpacks the power of thinking differently, how eXp evaluates opportunities, and why looking at the true addressable market is key to future-proof business decisions. They dive deep into how eXp is "stacking the deck" by building intentional systems, fostering client-centric innovations, and leveraging AI to dominate the evolving landscape. Kendall shares her leadership journey, the importance of value alignment, her approach to partnerships, and how top performers separate themselves by being relentless about mindset, skillset, and toolset mastery. The conversation touches on: The critical shift from customer service to client experience. Why AI will not replace agents — but agents using AI will dominate. How eXp is building the number one brand through tech and global expansion. The overlooked dangers of confirmation bias with AI. The necessity of continuous personal and professional growth. Kendall also reflects on her leap from law to real estate, the lessons from the short sale market, and what it really takes to scale a modern brokerage. A must-listen for anyone serious about becoming a CEO in real estate and future-proofing their business. Key Takeaways: Strategic Decision Making:  Focus on the addressable market — not just agent count, but transaction volume and unit potential. Client Experience vs. Customer Service: Shift from reactive service to proactive, intentional client experiences that create loyalty and drive referrals. The Power of Core Values: How transparency, agility, and sustainability guide decision-making at eXp. AI as a Skillset: Leveraging AI is no longer optional. The future belongs to those who view AI mastery as a daily skill, not a random tool. Environment Matters: Surround yourself with growth-minded people and systems that continually challenge and upgrade you. Leadership Lessons: True leaders plant seeds and trust their teams to operationalize vision with freedom and accountability. Growth Mindset: Continuous learning, strategic planning, and developing mindset-skillset-toolset are non-negotiables for long-term success. Resources & Mentions: Book Mentioned: Stacking the Deck by David S. Pottruck Book Mentioned: Buy Back Your Time by Dan Martell Book Mentioned: The AI-Driven Leader by Andrew Leigh Learn more at johnkitchens.coach   "Client experience isn't random; it's intentional, documented, systematized, and scalable." — Kendall Bonner   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens together with Al Stasek and Jay Kinder tackle one of the most overlooked truths in real estate growth: sustainable momentum doesn't happen by accident — it's engineered. They break down the real levers that drive success — belief, environment, and systems — and show you how to harness them in a shifting real estate market. They unwrap why most agents stall out, how to identify the hidden “boat anchors” dragging you down, and why cutting them is the non-negotiable move if you want real growth. This is a deep dive into execution, mindset shifts, strategic planning, and how to leverage AI to not just survive but scale faster than ever. Whether you're trying to get unstuck or push from six to seven figures, this episode is loaded with real talk, powerful frameworks, and tactical advice that will challenge you to think — and act — bigger. Key Takeaways: Belief drives momentum: Without belief in your vision, everything else collapses. Your level of belief determines your level of action — if belief fades, momentum dies. Environment is a growth hack: Who you surround yourself with either fuels or fractures your belief system. Success leaves clues — proximity matters more than ever. Momentum is math: It's not luck. It's tracking the leading indicators — like quality conversations per day — and understanding what fuels your flywheel. Boat anchors must go: Identify the habits, people, and distractions weighing you down. Understand the true cost of inaction and commit to cutting what no longer serves you. Results > Education: People don't want another course; they want a problem solved. Whether selling homes or recruiting agents, the offer must deliver a clear, desired outcome. Strategic Planning every 90 days: Escape overwhelm and pivot faster by installing a 90-day strategic cycle. If you're stuck, your next breakthrough will come from clarity and prioritization, not hustle. AI is your leverage tool: Learn how Jay and the team use ChatGPT, Grok, and custom GPTs to automate communication, summarize meetings, and enhance follow-up without sacrificing personalization. Master marketing, not just cold calls: Outbound is dying. The best online marketers will outpace the best cold callers. Build inbound systems that attract and convert. Customer-focused, not competitor-obsessed: Stop worrying about the competition. Winning businesses obsess over solving customer problems — and that's where domination happens. Sustainability over short-term wins: Systems, processes, and retention-focused strategies ensure you're building something that lasts beyond today's market conditions. Resources Mentioned: Clarity Report — Get clear on the biggest constraints holding your business back. Honey Badger Award Nominations — Nominate a leader driving impact. JohnKitchens.Coach — Access coaching, masterminds, and resources to scale your business. "Belief drives everything. When belief dips, so does momentum." - Jay Kinder   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this high-impact episode, John Kitchens welcomes Kenny Truong back to the podcast. Kenny leads a powerhouse team based in the Bay Area, and they dive deep into how his team not only survived but thrived through volatile markets, maintaining 90% retention of top producers and innovating with AI and tech to stay ahead. They unwrap why deeper relationships, authentic leadership, and smart execution are non-negotiable in today's market. Kenny shares his real-world insights on agent retention, the evolution of marketing and social media strategies, AI integrations for real estate, and how high-velocity decision-making can 10X your business growth. If you're ready to lead through change, dominate market shifts, and build a real estate business for the future — you'll want to listen to this one all the way through. What You'll Learn: How Kenny's team kept 90% of top agents during a market downturn. Why scaling back events and going deeper with the team created explosive growth. How to reframe retention as re-recruiting your agents daily. Practical systems for agent communication, coaching, and performance tracking. Why authentic, raw content beats polished marketing on social platforms. How AI (like ChatGPT and tools like Fixer.ai) is reshaping client experience and productivity. Kenny's decision-making framework: move fast, learn faster. How to anticipate future consumer behavior and stay market-relevant. The power of creating a “culture of execution” inside your real estate business. Key Takeaways: Focus on the Fundamentals: Deeper personal connections > mass recruiting. AI is Here: Use it to elevate client experiences and agent workflows. Authenticity Wins: Raw, real content creates stronger consumer bonds than polished, scripted media. Move Fast: High-velocity decision-making beats over-planning every time. Retention is Re-Recruiting: The agents who stay are the agents you consistently pour into. Resources and Mentions: Kenny Truong on Instagram (@Kenny_Fast) John Kitchens Coaching Tools Mentioned: ChatGPT, Fixer.ai, Slack, Mighty Networks, Monday.com   "I take action fast — I'd rather make 60 good decisions and 40 bad ones than sit and overthink." - Kenny Truong   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this power-packed episode, John Kitchens is joined by Joel Perso for a real talk on one of the most underrated weapons in your business: your calendar. If you're feeling scattered, stuck in low-value activities, or just exhausted from chasing everything but achieving nothing—this conversation will snap you out of it. They dive into the mindset, frameworks, and daily habits that create momentum—not chaos. From the Productivity Pyramid to MVPs, the 168-Hour Rule, and the power of strategic thinking time, this episode is a masterclass in taking control of your time so you can finally move the needle in your life and business. Whether you're a solo agent, team leader, or entrepreneur juggling multiple roles, this episode will help you re-align, re-focus, and reclaim your week—one rock-solid calendar block at a time. Key Takeaways: There is no middle market anymore. The divide in the industry is real—agents are either thriving or freezing. There's no in-between. Distraction is the new pandemic. From AI overwhelm to lawsuits and brokerage drama, agents are more paralyzed than ever. Here's how to break the drift. Get grounded with the 168 Rule. You have 168 hours a week—what you do with it will determine your freedom or your frustration. Start with big rocks. Health, relationships, and mental clarity go in the calendar first. Business fills in second. Use the Productivity Pyramid. Focus on high-lifetime and high-dollar value activities. Delegate or delete the rest. Build an Ideal Week, not a fantasy one. Success is inevitable when you block the time, stick to your MVPs, and treat calendar time like million-dollar listing appointments. Leverage strategic thinking time. Ask: Where are we winning? What's breaking? What do we need to stop doing? Say no more often. If it's not a 9 or 10 in priority—it's a no. Protect your calendar like it's your equity. Tools & Concepts Mentioned: The 168 Calendar Framework The Productivity Pyramid Strategic Thinking Time (3 Key Questions) Top 5 + Gotta Minutes Daily Execution Sheet The SAVERS Morning Routine (Hal Elrod) Clear Thinking by Shane Parrish Outwitting the Devil by Napoleon Hill Resources Mentioned: Free Sunday Planning Process PDF Kitchen Table Mastermind Agent to CEO Coaching Clear Thinking by Shane Parrish Outwitting the Devil – Napoleon Hill    “The most successful people spend 80% of their time in their zone of genius—high-lifetime, high-dollar value work.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse episode, we welcome legendary broker Chuck Fazio to unpack the massive shifts happening in real estate brokerages today. With over 900 agents and $2 billion in annual production, Chuck shares the pivotal moment when he and his wife Angela left it all behind to join eXp—and why thousands are now following suit. They dig into the real reason 6,800 agents switched brokerages in Q1, why top producers are leading the migration, and what that means for the future of independent brokerages. Plus, the conversation takes a powerful turn into mindset, decision-making, and the pursuit of financial, time, and location freedom. Whether you're a team leader, independent broker, or solo agent wondering what's next—this episode is packed with real talk, real numbers, and real advice on how to build a sustainable, scalable real estate business. Key Takeaways: 1. Legacy Brokerages Are Fading Fast  Chuck shares why even the most profitable independent brokerages can't compete with the systems, scalability, and community at eXp. The industry is shifting—and fast. 2. Decision-Making in High Stakes  Chuck explains the emotional and logical steps he and Angela took to move 900 agents to eXp, emphasizing the role of faith, risk tolerance, and surrounding yourself with bigger thinkers. 3. The Real 3 Freedoms in Business  It's not just about money. Chuck highlights the overlooked importance of time freedom and location freedom—and how most agents are trading those for income with no exit. 4. The Agent Migration is Real  Q1 saw a record 6,800 agents change brokerages—a 66% YoY increase. And it's the top producers who are leading the exodus. 5. Value Is the New Recruiting  With traditional lead gen drying up and client behavior changing, agents aren't chasing splits—they're chasing value, systems, and predictable income. 6. Community Is the X-Factor  The biggest benefit Chuck didn't see coming? The eXp community. When high performers collaborate, innovation accelerates—and isolation disappears. Bonus Concepts: Why most agents make decisions out of fear—and how to break that cycle. How eXp has evolved from “chaotic startup” to a proven platform with complete infrastructure. Why agent attraction is no longer about hype—it's about solving the “job to be done.” Resources Mentioned: HoneyBadgerNation.com – Get your merch and nominate the Honey Badger of the Month JohnKitchens.coach – Coaching and resources to grow your business Beyond a Million by Jim Dew – Book recommended for business tax strategy Agent to CEO: Cleveland – Event announcement coming soon!   “It's not about having more tools—it's about having the right system that gives you back your life.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview Originally recorded at the top of 2025, this episode marks the sixth year John Kitchens and Gogo Bethke have kicked off the year together and it's their most powerful conversation yet. What started as a yearly pulse-check on social media has evolved into a masterclass on building a real estate business with true leverage, systems, and freedom. Gogo unpacks how she scaled her life and business by reclaiming her time, hiring before she was ready, and stacking multiple income streams. From tactical hiring moves to automation, marketing, and mindset, this episode is both a strategic blueprint and a call to step fully into the CEO role your business demands in 2025. Key Topics Covered Reclaiming Your Time and Knowing Your Worth How to calculate your true hourly rate (and why it changes everything). The mindset shift from "saving money" to "buying back time." How to reallocate low-dollar tasks and focus only on high-leverage activities. Hiring Before You're Ready Why Gogo hired her first personal assistant before she could afford one. What to delegate first (hint: start with what you're terrible at). The difference between in-person and virtual assistants, and where to find both. The Power of Leverage Through Team and VA Support Building a 14-assistant operation that supports a lifestyle business. How to use your first VA to double down on what's already working. Why you should hire two VAs for every role to protect your business. Agent Attraction that Actually Works Why Gogo never cold calls and how she built a 1,500+ agent downline. Her "button-based" funnel system that handles the heavy lifting. How EXP has changed her life and created financial peace and time freedom. Owning Your Audience: The Email List Strategy Why social media isn't enough and what happens if it disappears. The numbers behind her 15,000-person list and over 4.7 million emails sent. How email marketing ties directly to income and brand longevity. Simple Systems for Content Distribution Gogo's one-platform content strategy: create once, distribute everywhere. Why every agent needs to be on Instagram, Facebook Groups, LinkedIn, and YouTube. The easiest way to leverage a VA to manage your entire content ecosystem. Multiple Streams of Income in 2025 Beyond buyers and sellers: the 6+ income sources Gogo recommends. Becoming a licensed loan officer (RE MLO) and how it adds $2,600 per transaction. Why every agent should be creating a digital product or course. Building long-term wealth through fractional real estate investing with RealBricks. Using Robinhood and Bitcoin to start small with stocks and crypto. Prompts, Tools, and Tech to Scale Smarter The exact ChatGPT prompts Gogo uses to build marketing plans, campaigns, and funnels. The GoGetter Community as a launchpad for coaching, product building, and scale. How to access every resource mentioned using Gogo's Instagram automation keywords. Resources Mentioned ChatGPT Prompts: FREE, PROMPT (for business/marketing plans) VA Hiring Guide: Keyword VIRTUAL on Instagram Agent Attraction Funnel: Keyword ELEVATE Mortgage Licensing Info: Keyword REMLO Real Estate Investing with RealBricks: Keyword REALBRICKS GoGetter Community Access: Keyword COMMUNITY Gogo's Email List Strategy and Podcast: Keyword PODCAST or GOGOPRENEUR   "The only reason you should be in real estate is to uncover investment opportunities for wealth." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of One Big Fire, John Kitchens and Al Stasek sit down with former NHL pro and elite mindset coach Jacob Newton. Jacob takes us on a journey from his humble beginnings in a small California desert town to the professional hockey stage, and ultimately into the world of mindset coaching. He unpacks how a lack of mental preparation kept him from sustaining his NHL career, and how the realization that "million-dollar legs need a million-dollar mindset" transformed not just his life, but the lives of the high performers he now coaches. This is a powerful conversation about performance anxiety, negative self-talk, resilience, and the habits that separate amateurs from true pros. Whether you're a real estate entrepreneur, a business leader, or someone looking to upgrade your daily performance, this conversation delivers mindset shifts you can use immediately. Key Topics Covered From Roller Rinks to the NHL Jacob's unconventional journey from roller hockey in the desert to pro ice hockey. The sacrifices his family made to help him chase his dream. What it felt like to play in a packed NHL preseason game — and what happened next. The Wake-Up Call Why being sent to the second Italian league was the mirror moment. The book that changed everything ("Mind Gym"). Realizing he was the problem—and also the solution. Million Dollar Legs, No Mindset The mental patterns that held him back. Why talent without mental stamina isn't enough. How he began to build mental muscle through breath work, daily routines, and gratitude. Coaching High Performers The biggest blocker: negative self-talk. Why 90% of our thoughts are the same every day—and 70% of them are negative. Tools to shift into presence, mental control, and clarity. The breathwork protocol that regulates anxiety and resets emotional control. Forgiveness and Inner Peace Why forgiveness isn't for them, it's for you. Healing childhood wounds that silently control adult performance. The power of releasing resentment to unlock your next level. Practical Routines for Peak Performance Why your first 20-30 minutes set the tone for your entire day. How to use gratitude, breathwork, and visualization to create powerful inner shifts. The "wind" that moves the storm: How breathing re-centers you in chaos. Resources Mentioned Mind Gym (book recommendation) Newton's Mind coaching practice Headspace app (John's recommendation for mindfulness)   "We don't forgive others for them—we forgive for us. So we can drop that weight and step into a better version of ourselves." - Jacob Newton   Connect with Jacob Newton Instagram: @newtonsmind55 Facebook: Jacob Newton LinkedIn: Jacob Newton   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with seasoned investor Mark Zawaideh and strategic partner Curt Shewell to unpack what every real estate agent must understand about wealth, leverage, and building a portfolio that will lead you to true financial freedom. Mark shares how he scaled from broke agent to owning over 40 properties—and how one key mindset shift turned $600K in equity into $30M in assets. Together, they break down the dangerous myths agents believe about wealth, why owning a team is not a retirement plan, and how to start thinking like an investor starting today. Key Topics Covered The Scarcity Trap vs. Investor Mindset How Mark's early money beliefs kept him stuck (and how he broke free). The critical difference between “saving” and “scaling” through leverage. Why paying off properties early can actually kill your momentum. Using Real Estate As a Wealth Vehicle Why selling more homes won't build lasting wealth—and what will. How Mark scaled from 1 house to 43 rentals in under 10 years. Turning equity into cash flow: the power of 1031 exchanges and strategic refinancing. How to Make the Shift from Agent to Owner to Owning $100M Portfolio  The real risk: owning just 1-2 rental properties and no game plan. Why scaling to 30, 50, or 100+ doors creates less risk, not more. How to use your real estate business to find deals, not just earn commissions. Building Wealth Through Depreciation & Tax Strategy Why depreciation alone could be worth six figures in tax savings. How Mark paid zero in taxes—and got a refund—while earning 7 figures. The difference between earning more… and keeping more. Scaling Beyond Single-Family into Commercial & Multifamily How Mark turned four homes into a 48-unit apartment complex. The mindset shift from “buy and hold” to “scale and grow.” Multifamily vs. single-family: pros, cons, and what most agents miss. Why Real Estate Teams Are Not an Exit Strategy The hard truth about brokerage valuations and “team” exits. Why most teams become burdens, not assets, without investment income. Using your team to unlock opportunity—not just production. The Investor Mastermind & What's Coming Next How Mark and Curt are creating a community for agents ready to build wealth. Why most agents don't lack opportunity—they lack strategy and proximity. What to expect from their upcoming course, community, and coaching framework. Resources Mentioned Connect with John Kitchens Mark Zawaideh on Instagram: @soldbymarkz Book: The Psychology of Money by Morgan Housel Upcoming Investor Mastermind (details coming soon) 1031 Exchange Strategy + Tax Depreciation Insights “You don't need to sell more homes. You need to buy more real estate.” – Mark Zawaideh   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this insightful episode of the John Kitchens Coach Podcast, John sits down with Jack Perry, co-founder of The Perry Group, one of the fastest-growing real estate teams in Utah. Jack shares his journey from pastoring churches to leading a 175-agent team alongside his two sons—and how creating a culture of high standards, accountability, and authentic leadership has driven massive success. They explore how Jack leverages leadership through vulnerability, how ego almost got in the way of scaling, and why letting go was the key to leveling up. From social media authenticity to systems and structure, this conversation reveals the foundational pieces behind building a lasting real estate empire. What You'll Learn in This Episode: The importance of letting go of ego to scale leadership How to maintain culture and personal connection in a large team Why building systems early is essential for sustainable growth Creative ways to onboard and integrate agents into your culture The role of family dynamics in running a high-performance team Tips for balancing authenticity, humor, and brand building on social media Navigating market changes by staying adaptable and mission-driven Key Takeaways: Leadership through vulnerability and authenticity: Jack Perry shares how embracing transparency, admitting mistakes, and letting go of ego have been key to creating trust and long-term growth in his real estate organization. From pastoring to powerhouse real estate team: Jack reflects on how his 28 years as a pastor laid the foundation for his people-first leadership style, which now fuels The Perry Group's success. The secret to scaling without losing culture: As The Perry Group grew from a few agents to over 175+, Jack reveals how culture was preserved through intentional leadership, clear communication, and simple systems like top-10 recognition and team-wide accountability. Letting go to grow: One of Jack's biggest lessons was learning to release control and empower others, especially his sons, to make decisions and lead independently. Creating meaningful team connection: From Slack channel check-ins to in-person tubing events, Jack shares how The Perry Group ensures new agents quickly feel connected and valued. Staying hungry in a hot market: Despite Utah's booming economy, Jack remains focused on pushing agents to improve, leveraging internal competition and big-picture thinking to avoid complacency. The power of diverse leadership: With himself and his sons each bringing radically different strengths to the table, Jack explains why embracing those differences has accelerated their collective success. Resources & Links: Connect with John: johnkitchens.coach Learn more about Jack Perry: @jackperryhomes “People don't buy coaching—they buy the coach. People don't join teams—they join the leadership.” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this must-listen episode of the John Kitchens Coach Podcast, John sits down with Eric Post, Co-Founder and Chief Visionary Officer of Huzi.AI, to unpack the seismic shifts AI is driving across the real estate industry and why traditional agents must evolve—or risk becoming obsolete. Together, they dissect the evolution of leverage in real estate—from hiring human assistants to virtual teams and now, AI-driven assistants that operate 24/7, enabling agents to scale, optimize, and dominate their markets. Eric reveals why the most dangerous disruption in real estate isn't AI-powered competitors—it's the AI-powered consumer. With access to sophisticated knowledge tools, today's buyers and sellers are better informed and have higher expectations than ever before. Agents who continue to rely solely on old-school tactics and ignore the power of AI will quickly fall behind. Key Takeaways & Insights: AI-Powered Consumers Will Outpace Agents Who Refuse to Adapt: The modern homebuyer and seller now have AI in their pockets. If real estate agents aren't using AI tools like Huzi.AI to match or exceed their clients' knowledge and responsiveness, they risk being bypassed altogether. Shift from Broadcasting to Deep Personalization: The AI revolution is not about more content—it's about more meaningful, personalized communication. Agents must stop focusing on volume and start focusing on delivering relevant, valuable conversations that resonate at a personal level. Reimagine Leverage with AI-Powered Assistants: The agent of the future will use AI tools as intelligent business partners—handling research, data aggregation, follow-ups, negotiations, and even task management—allowing the agent to focus on human-to-human connection and high-value activities. Focus on Wisdom, Not Just Knowledge: While AI can deliver data, it cannot replace the human wisdom that top agents bring to the table. Agents must use tools like Huzi.AI to augment their decision-making and empower themselves to be more strategic and insightful. The Future of Real Estate Is Hyper-Personalization and Conversation-Centric: Agents who lean into the conversational revolution and use AI to create highly personalized, interactive experiences will own the future of real estate. Collapse Time, Increase Productivity, and Eliminate Busywork: With tools like Huzi.AI, agents can dramatically compress tasks that used to take hours into minutes, freeing them to focus on nurturing client relationships, negotiating deals, and scaling their businesses. The Death of Mediocrity in Real Estate: The era of "doing enough" is over. Agents must commit to excellence, embrace AI-powered efficiency, and deliver a remarkable client experience—or face extinction in an industry evolving at breakneck speed. Bonus Insights: The dangers of agents using AI solely for vanity marketing and content pumping—and how that plays into the hands of companies like Zillow. How Huzi.AI can integrate with your CRM, calendar, and communications to become your always-on AI-powered Chief of Staff. The power of community, coaching, and collaboration in navigating the AI revolution. The parallels between business and endurance sports—why pushing your limits is the key to leadership and legacy in this AI-powered era. Featured Resources: Huzi.AI – The most powerful AI business assistant designed for real estate professionals: https://huzi.ai Join the Huzi.AI + John Kitchens: https://coachkitchens.ai(Limited beta spots now open—be the first to future-proof your real estate business.) Books Mentioned: The Goal by Eliyahu Goldratt (Theory of Constraints in business) The Challenger Sale by Matthew Dixon & Brent Adamson Outwitting the Devil by Napoleon Hill (On avoiding drift & finding accurate thought) The Future Is Faster Than You Think by Peter Diamandis & Steven Kotler (Technological acceleration and its impact on industries) About Eric Post: Eric Post is the Co-Founder and Chief Visionary Officer of Huzi.AI, a cutting-edge AI-powered business assistant built specifically for real estate professionals. With a background in real estate, endurance sports, and tech entrepreneurship, Eric is on a mission to empower agents, teams, and brokerages to thrive in the AI-powered economy by focusing on what truly matters—people, relationships, and wisdom.   ""Real estate agents don't get paid more to automate their business. They get paid more when they improve the experience for the consumer."" — Eric Post   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this dynamic episode of One Big Fire, John Kitchens brings together two of the most influential voices in real estate—Tina Caul and Al Stasek—for a powerful conversation that cuts through the noise and delivers actionable insights for agents, team leaders, and brokerage owners. The trio explores the impact of recent tariff pauses on new construction, Zillow's surprising path to profitability (and what it really means for agents on the ground), and why culture is the often-overlooked X-factor that separates struggling teams from thriving empires. They also celebrate the return of the iconic Honey Badger of the Month Award, diving into its origin, legacy, and why resilience, grit, and relentless action still define success in today's shifting market. If you want to future-proof your business, lead a high-performing team, and dominate in this evolving landscape, this episode is essential listening. Key Takeaways: 1. The Tariff Pause: Why It's More Than Just a Builder Boost The 90-day pause on tariffs is providing more than temporary relief to builders—it's fueling broader market confidence. Al Stasek breaks down the ripple effect from builder operations to the job market, consumer sentiment, and the overall health of the housing economy. For agents, understanding these macroeconomic moves helps sharpen their conversations with buyers and sellers. Builders need agents more than ever to help maintain velocity in their projects, creating new partnership opportunities for savvy teams. 2. Zillow's Profitability & What It Means for the Industry Zillow has turned a profit for the first time in years, but the reason may surprise many. Tina Caul outlines how Zillow's aggressive push into mortgage services has become a key revenue driver, while also highlighting their strategic shift to a remote-first model (Cloud HQ), driving operational efficiencies. The real takeaway? Teams leveraging Zillow Flex understand that the cost of leads isn't an expense—it's an investment in lifetime client value. Leaders must understand the math, manage the accountability, and double down on the opportunities Zillow provides while using those profits to diversify into other lead sources like Realtor.com. 3. Culture as the Non-Negotiable Profit Multiplier While many leaders obsess over splits, leads, and transactions, Tina and John emphasize that culture is the true profit lever in any team or brokerage. They share how clearly defined, lived, and enforced core values create alignment, drive retention, and boost per-agent productivity. The discussion highlights the danger of tolerating toxic producers and why organizations with strong cultural foundations outperform their peers—especially in volatile markets. Al reinforces that accountability must be built into the system and that Zillow's backend reporting helps take some of that burden off team leaders while raising standards. 4. The Honey Badger Award Returns: A Legacy of Resilience and Grit The episode celebrates the return of the Honey Badger of the Month Award, honoring those in the Honey Badger Nation who embody the spirit of resilience, grit, and relentless pursuit of excellence. The award isn't given lightly—it recognizes those who push through challenges, innovate under pressure, and lead from the front. Tina, a past winner herself, reminds listeners that the award is about more than production—it's about how you show up when things get hard. Resources Mentioned: HoneyBadgerAward.com — Nominate your Honey Badger of the Month HoneyBadgerMerch.com — Get the latest Honey Badger Nation gear Hug Your Customer by Jack Mitchell The Compound Effect by Darren Hardy   “If you don't have concrete core values that drive decisions every day, that's the first crack in your business you must fix.” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this solo, high-impact episode, John Kitchens shares his presentation from the Seattle eXp Rally, diving deep into the journey from agent to CEO and the mindset, disciplines, and frameworks required to create lasting freedom—not just another job. John outlines the critical trap most agents fall into—getting stuck on the transaction treadmill—and how to make the shift from survival and status to freeing yourself and building a legacy. Using his signature Agent to CEO Freedom Formula, John breaks down the 3 phases and 8 stages every agent must navigate to go from zero to multiple seven-figures, all while building a life by design, not default. This is not theory—this is the exact process John and his clients have used to create sustainable businesses that thrive in any market conditions. Key Takeaways: The 3 Levels of Entrepreneurial Thinking: Survival, Status, Freedom (and the trap most never escape) Why staying reactive is the real killer of your business The 3 Phases and 8 Stages of business growth—and how to identify exactly where you are right now How to move from chasing deals to building real momentum and a brand that attracts Why hiring the right talent (and letting go of the wrong roles) is the key to unlocking the CEO phase How to use the 8 Stages Roadmap to help yourself and others escape the grind and build your business empire. Resources Mentioned: Download the 8 Stages Roadmap: agenttoceo.com/8stages Recommended Book: The Obstacle Is The Way by Ryan Holiday Perfect Day Exercise by Frank Kern (Search on YouTube: “Frank Kern Perfect Day”) Who Should Listen: Real estate agents ready to stop chasing deals and start building a business Team leaders and brokers who feel stuck in the transaction treadmill Entrepreneurs who want a clear, actionable path to freedom, wealth, and legacy Anyone wanting to upgrade their mindset from operator to CEO “We don't get to free ourselves by working harder—we earn it by becoming the person who leads differently.” - John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In a sea of sameness, your story is your superpower. In this insightful episode, John Kitchens sits down with Colorado-based agent and branding expert Sam Basel to break down his biggest takeaways from the Thousand Watt Conference—a premier real estate branding and marketing summit now rebranding as Signal. Together, they explore how real estate professionals can stand out in a noisy, AI-fueled market by mastering emotional storytelling, clarifying brand identity, and delivering consistent, human-centered marketing. From building deeper buyer personas to using AI without sounding like a robot, this episode is packed with takeaways to help you resonate with today's AI-empowered clients—and tomorrow's. Key Takeaways 1. Lead with Emotion, Not Just Data Facts tell, stories sell. Buyers make decisions emotionally and back them up with logic. Don't just market homes—tell the story of the life lived inside them. 2. Your Brand Must Be Crystal Clear Your identity is your magnetic field. Sam's “Alpine Legacy” brand speaks to second-home buyers drawn to the Colorado mountains. Align your messaging with who you are and who you're best equipped to serve. 3. Drill Down into Buyer Personas Know their lifestyle, not just their budget. Break down buyer types into motivations, life stage, and emotional triggers. The more personal your messaging, the more powerful your results. 4. Use AI to Enhance, Not Replace AI is your assistant—not your voice. Personalize outputs with detailed prompts that reflect your brand tone. Use AI for story refinement, persona mapping, and message clarity—not copy/paste posts. 5. Trust Comes from Authenticity Over Time Your story needs to be yours. Perfection is boring—show up human and real. People resonate more with your worst video than your most polished one. 6. Content That Connects > Content That Sells Market to the customer's journey, not your résumé. Tell stories of past client transformations—not just property specs. Bonus Concepts Beware of AI Sameness: Without intention, AI outputs will make your brand blend in—not stand out. Social Media Is the Skill That Elevates Everything: Improving your content helps you sell, lead, negotiate, and relate better. Branding is Gardening: Prune distractions, nurture key assets, and design for growth. If You Experiment Enough, Success Becomes Inevitable: Action over perfection. Be Kind. Help People. These are your most powerful brand values—always. Resources Mentioned Signal (formerly Thousand Watt) — thousandwatt.net CoachKitchens.AI — John's custom AI-powered real estate coaching tools The Gap and The Gain by Dan Sullivan Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Obstacle Is the Way by Ryan Holiday   “Marketing isn't just a tool—it's how you connect deeply in a distracted world.” — Sam Basel   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!