Coach Code Podcast

Episode Overview In this episode, John Kitchens sits down with powerhouse real estate leader Jack Perry to explore how thinking like a CEO can elevate your business—even in fluctuating markets. Jack shares his journey from pastor to full-time real estate CEO, why positivity matters more than ever, and how creating a culture of community, mentorship, and accountability helped his team grow to 200+ agents. Key Topics Covered Embracing the Storm The importance of staying positive amid market uncertainties.  “People still buy homes…if you talk negative…your agents start feeling that.” How perseverance through 2009's downturn shaped Jack's leadership. Refocusing the “Why” Behind Buying Avoiding transactional fixation in favor of long-term living needs. Jack's own home purchased in 1988 still houses his family today—emphasizing the real purpose of homeownership. Building Culture Over Commission Cultivating team unity through mutual support (Slack-driven showings, monthly barbecues). Every agent—veteran or new—plays a vital role: “once a rockstar, always a mentor.” Leadership Through Service The power of empathy and hands‑on communication (texting/personal outreach to 200+ agents). Jack's servant leadership style is grounded in authenticity over ego. Empowering High Performers Encouraging ambition: “If you're comfortable doing 5–10 deals/year, we might not be a good fit.” Flagging complacency early; celebrating agents pushing 25–35 deals. Keeping Your Eye on the Long Game Social media as a window into intent and consistency. Insight gleaned from Daymond John's quote: "I look at your social media profile" to assess discipline. Qualifying and Coaching the Right Way Ask deeper questions to uncover client motivations and timelines. Remind clients of their original goals throughout the journey to avoid wheels spinning. Scaling with Integrity Protecting culture as team grows—self-policing, core values in action, not on the wall. Ego-free leadership and letting others operate and innovate within the organization. Resources & Strategies Mentioned Mentorship model inspired by Frank Shamrock's “plus-minus-equal” creed Frequent personal outreach “Outcome over ego” mentality drives collaboration in turbulent times “If you talk negative or doom and gloom…your agents start feeling that.” — Jack Perry   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens and Al Stasek are joined by powerhouse leader Kendall Bonner for a real, unfiltered conversation about what drives agent attraction, what keeps agents stuck in place, and how to lead through the noise with clarity, community, and purpose. They explore the deep psychology behind why agents move (and why many don't), the emotional weight of community and leadership, and the critical role AI is already playing in the evolution of agent growth, operational leadership, and personal productivity. If you've ever wrestled with why people stay in toxic environments, what drives true retention, or how to use AI as your thought partner, this is the conversation you've been waiting for. Key Topics Covered The Psychology of Agent Movement Why most agents don't leave their broker—even when they know they should Understanding “inaccurate certainty” and how it keeps people stuck The role of fear, belonging, and unmet expectations in decision-making Leadership, Trust & Clarity in Retention How leadership confirms a decision to move (but rarely initiates it) The difference between pain-driven vs. solution-driven movement Why unmet expectations cause most breakups—in life and business The Power of Community in Brokerage Decisions Why the right environment unlocks personal growth and collaboration What agents are really looking for when they say “support” Why community must be intentional—not just cultural Using AI as a Thought Partner, Not a Shortcut How Kendall uses “Grace,” her custom GPT, to drive leadership growth Why AI works best when it asks one question at a time Leveraging AI to analyze meetings, contracts, operations, and marketing How to use AI for clarity, personal growth, and better decision-making The Future of Real Estate Growth How EXP is embracing AI with tools like Fixer and Huzi Using tech to unlock productivity, not replace people The AI-driven Clarity Report and how to use it to collapse time   Resources Mentioned The Simple Psychology of Real Estate Recruiting (report referenced by Al) AI Powered Real Estate Playbooks (via Huzi) Working Genius by Patrick Lencioni The AI-First Company by Ash Fontana The Advantage by Patrick Lencioni Buy Back Your Time by Dan Martell Fixer.ai and Huzi.ai tools for agents and leaders   If this episode gave you new insight, clarity, or sparked a fire to lead differently, share it with someone who needs to hear it. “AI has the power to make us superhuman… it has supercharged my productivity.” — Kendall Bonner   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of the John Kitchens Coach Podcast, John sits down with Joel Perso to unpack a powerful shift in strategic thinking—focusing not on what's changing, but on what isn't. Rooted in a game-changing quote from Jeff Bezos, this conversation will challenge how you plan, market, lead, and scale your real estate business heading into the second half of the decade. John and Joe break down the unchanging truths about real estate, leadership, and marketing—and why doubling down on these fundamentals is the fastest path to long-term success, no matter what the market does. Whether you're a solo agent or running a 1,500-unit team, this episode will help you reframe the chaos, eliminate the noise, and build your strategy on rock-solid ground. Key Topics Covered What Doesn't Change (and Why It Matters) The Bezos quote that flipped the script on strategy Why obsessing over change creates fear and stalls execution How anchoring into certainty creates leverage and clarity Trust: The Ultimate Decision Maker in Real Estate Why every real estate transaction still comes down to trust The difference between honesty and transparency (and why it matters) How time, value, and consistency build unshakable influence Becoming the True Local Expert Why Zillow can't beat hyper-local knowledge The fast-track to positioning yourself as the authority in your market Why “how's the market?” is your biggest opportunity to stand out The Best Marketer Always Wins Why marketing—not sales—wins the real estate game The non-negotiable marketing content agents must create now Why storytelling and search-based content are the future of agent visibility Owning the Full Real Estate Ecosystem How to turn customer acquisition into business ownership Why every agent should consider strategic partnerships or equity in trades The importance of tracking every vendor touchpoint to unlock leverage Your Business Grows as You Do Why personal development is the real bottleneck to your business growth The 10% Rule: Investing in your mind to multiply your income Why self-leadership is the foundation of all team leadership Homeownership Still Wins Why the narrative that “people don't want to buy homes anymore” is a lie Real data behind buyer behavior, affordability, and demand Why long-term opportunity still belongs to those who play offense Positioning, Pain, and Profit Why agents must shift from being vitamins to painkillers The power of solving real problems in today's economy How to identify, speak to, and market around client pain points Resources Mentioned Jeff Bezos strategy quote on “what won't change” EXP Realty's tech-forward leadership in 2024 CTE and vendor tracking systems ChatGPT and AI-driven local marketing strategies “The Future Is Faster Than You Think” by Diamandis and Kotler Boardroom coaching initiative by John Kitchens + Joe “People don't buy information—they buy solutions. Solve a real problem. Be the painkiller, not the vitamin.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of The John Kitchens Coach Podcast, John sits down with real estate strategist and keynote speaker Michael Collier for a high-level, real-talk conversation about what it actually takes to grow as a business owner without burning out. They dive deep into the misunderstood power of leverage—not just in business, but across all areas of life. Michael shares how agents are stuck trying to do everything, how that mindset creates burnout, and why clarity, systems, and the right support team are the keys to getting to the next level. Whether you're a solo agent, team leader, or small business owner, this episode will challenge how you view your time, your energy, and your leadership. Key Topics Covered Leveraging to Level Up Why most agents are stuck in reaction mode and burning out The difference between creating a business vs. creating a job for yourself How to get from A to B without knowing what Z looks like yet Building the Right Support Around You How to use leverage to become a better leader What tasks you should immediately stop doing—and who should take them over The power of hiring (even when cash flow feels tight) Creating Accountability That Drives Growth Why hiring a team forces you to become more organized, more focused, and more consistent How leverage leads to higher standards and stronger leadership The connection between leverage, accountability, and momentum Owning Your Strengths and Delegating the Rest The unique ability exercise: focus on what gives you energy and prints money How Michael built a content team of virtual assistants to drive brand and inbound deals Why creating content doesn't mean you have to do all the editing, posting, or managing Designing Your Life Team (Not Just Your Business Team) How leverage outside of business (like housekeepers, grocery services, laundry) gives you freedom inside it A powerful reminder that solving your life bottlenecks helps unlock business performance The mindset shifts from “how do I do this” to “who can help me solve this?” Resources + Mentions Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Disney Way (book reference) The Leverage Lounge Podcast – coming soon from Michael Collier Strategic frameworks: SWOT Analysis, Unique Ability, Hourly Rate Exercise Discover Central Florida (Michael's YouTube Channel)   “If it's gonna be, it's up to me” is the mindset that burns you out. The better question? Who can help me win.” – Michael Collier   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens and Albie Stasek break down what's really happening in today's real estate market—and how top agents can rise above the noise and uncertainty. From wild inventory swings and buyer hesitation to negotiation gaps and pricing psychology, John unpacks what it takes to thrive right now. He also dives deep into the power of CHSA and CHBA—two systems that helped agents sell thousands of homes by turning expertise and process into massive leverage. If you're tired of guessing, winging it, or losing business to discount agents, this is your wake-up call. Key Topics Covered Real Estate Market Reality Check Why today's inventory spike doesn't mean a crash—and how this cycle is different from 2008. The two types of agents in this market: those with experience and those who've only known easy. How team leaders are coaching their agents through slower activity and harder conversations. Why Buyers Are Freezing—and What to Do About It The real reasons behind buyer hesitation: interest rates and fear of overpaying. Why “waiting for rates to drop” is a flawed mindset—and how to reframe the conversation with data. How to use job market trends, local lenders, and third-party validation to regain trust and urgency. Mastering the Pending Ratio How to calculate the pending ratio and use it to lead the conversation with confidence. Why this one metric reveals the true pulse of your local market—and how to turn it into a script. What a drop in the ratio actually means and how to prepare your clients accordingly. Dusting Off Your Negotiation Muscles Why most agents haven't had to truly negotiate for years—and why that needs to change fast. Getting creative in today's deals: seller credits, timelines, and win-win structuring. Relearning the art of negotiation with a “back to basics” mindset. Differentiation: The Game-Changer in a Saturated Market Why the “me monster” listing presentation is dead—and what to do instead. How CHSA and CHBA systems build trust, confidence, and credibility faster than any trophy wall. Real-world examples of how agents beat the “800-lb gorilla” in their market by being different. Pricing Psychology & Stopping the Listing Stigma How overpriced listings are killing agent trust—and what to say to win listings with logic. Using hyperlocal trends (zip code and subdivision) to nail pricing strategy. The danger of “buying the listing” and how to pre-frame price reductions before they're needed. Motivation Over Fear: Understanding Real Buyer Behavior Why life events, not interest rates, drive real buying decisions. The CHSA/CHBA process for identifying true AA buyers and sellers. How to coach clients through fear by building belief, not pressure. The CHSA/CHBA Breakdown What CHSA (Certified Home Selling Advisor) and CHBA (Certified Home Buying Advisor) really are. The 8 Laws that power both systems—from differentiation and execution to cooperation and exposure. Why these systems allowed agents to escape production and scale—and how they're working better than ever in 2025. Resources Mentioned HoneyBadgerNation.com – Full access to CHSA/CHBA courses, marketing resources, seller videos, and more Certified Home Selling Advisor System – Over 115 variables that help listings sell faster and for more CHBA Buyer Process – Tools and systems for working only with motivated, qualified buyers The Pending Ratio Formula – [Pending ÷ (Pending + Active)] to forecast market health CHSA Listing Videos – Used to pre-frame listings and reduce objections “Simple Numbers” by Greg Crabtree – Referenced for understanding business financials Two-Hour Touch-Up Staging Strategy – A simple way to stand out and add perceived value Honey Badger Nation Merch – Available now on the site for community reps Final Takeaway Control what you can. Sharpen your skills. Know your numbers. If you're serious about becoming the trusted advisor in your market, the CHSA/CHBA systems are your fast track. Stop winging it. Start winning it. Visit honeybadgernation.com or DM John to get started today.   “It's not a market of want-tos. It's a market of have-tos.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Summary: In this high-octane episode, John Kitchens, Jay Kinder, and Al Stasek are joined by Brent Gove, for a powerhouse conversation that throws it back to the early days, unpacks the current state of real estate, and challenges every agent to rise up. From legendary stories of 2010 open house energy to the hard truths about today's market correction, this episode is a wake-up call to get in the right rooms, master lead generation, and paddle for the wave that's building now. Brent Gove delivers pure fire—talking about energy, vision, and how frustration is the real precursor to breakthrough. You'll hear raw truths, real stats, and timeless principles that apply whether you're struggling to survive or ready to dominate. Key Takeaways: Success Leaves Clues:  The secret to breaking through isn't a secret—it's getting in the room with people playing bigger than you and doing what they do until it works. The Force of Average Is Real:  Every time you commit to a higher level, the universe tests you. Expect resistance. Push anyway. That's how transformation happens. Lead Gen or Die:  The #1 skill in real estate—bar none—is lead generation. If you're not mastering it, you're not going to make it through this market. Big Goals Drive Big Growth:  Brent shares how setting a goal to close 30 homes in a month—when he'd never done more than 7—led to him doubling his personal record. Real Market Talk:  77% of LOs didn't renew last year. Most agents are struggling. But the pruning is creating massive opportunity for those willing to step up now. Events and Energy Matter:  The biggest shifts come when you're around high-energy, high-belief people. From Build to Cabo to Cleveland—you need to show up. Resources & Links: Cabo25.com – Get your tickets before it sells out! JohnKitchens.coach – Resources and coaching to help you scale HoneyBadgerNation.com – Gear, recognition, and agent growth community   “Frustration is the precursor to breakthrough. If you're frustrated right now, you're ready.” – Brent Gove   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Summary: In this powerhouse episode, John Kitchens is joined by Kendall Bonner, a dynamic leader at eXp Realty and a force behind driving innovation and strategic growth in the real estate industry. Kendall unpacks the power of thinking differently, how eXp evaluates opportunities, and why looking at the true addressable market is key to future-proof business decisions. They dive deep into how eXp is "stacking the deck" by building intentional systems, fostering client-centric innovations, and leveraging AI to dominate the evolving landscape. Kendall shares her leadership journey, the importance of value alignment, her approach to partnerships, and how top performers separate themselves by being relentless about mindset, skillset, and toolset mastery. The conversation touches on: The critical shift from customer service to client experience. Why AI will not replace agents — but agents using AI will dominate. How eXp is building the number one brand through tech and global expansion. The overlooked dangers of confirmation bias with AI. The necessity of continuous personal and professional growth. Kendall also reflects on her leap from law to real estate, the lessons from the short sale market, and what it really takes to scale a modern brokerage. A must-listen for anyone serious about becoming a CEO in real estate and future-proofing their business. Key Takeaways: Strategic Decision Making:  Focus on the addressable market — not just agent count, but transaction volume and unit potential. Client Experience vs. Customer Service: Shift from reactive service to proactive, intentional client experiences that create loyalty and drive referrals. The Power of Core Values: How transparency, agility, and sustainability guide decision-making at eXp. AI as a Skillset: Leveraging AI is no longer optional. The future belongs to those who view AI mastery as a daily skill, not a random tool. Environment Matters: Surround yourself with growth-minded people and systems that continually challenge and upgrade you. Leadership Lessons: True leaders plant seeds and trust their teams to operationalize vision with freedom and accountability. Growth Mindset: Continuous learning, strategic planning, and developing mindset-skillset-toolset are non-negotiables for long-term success. Resources & Mentions: Book Mentioned: Stacking the Deck by David S. Pottruck Book Mentioned: Buy Back Your Time by Dan Martell Book Mentioned: The AI-Driven Leader by Andrew Leigh Learn more at johnkitchens.coach   "Client experience isn't random; it's intentional, documented, systematized, and scalable." — Kendall Bonner   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens together with Al Stasek and Jay Kinder tackle one of the most overlooked truths in real estate growth: sustainable momentum doesn't happen by accident — it's engineered. They break down the real levers that drive success — belief, environment, and systems — and show you how to harness them in a shifting real estate market. They unwrap why most agents stall out, how to identify the hidden “boat anchors” dragging you down, and why cutting them is the non-negotiable move if you want real growth. This is a deep dive into execution, mindset shifts, strategic planning, and how to leverage AI to not just survive but scale faster than ever. Whether you're trying to get unstuck or push from six to seven figures, this episode is loaded with real talk, powerful frameworks, and tactical advice that will challenge you to think — and act — bigger. Key Takeaways: Belief drives momentum: Without belief in your vision, everything else collapses. Your level of belief determines your level of action — if belief fades, momentum dies. Environment is a growth hack: Who you surround yourself with either fuels or fractures your belief system. Success leaves clues — proximity matters more than ever. Momentum is math: It's not luck. It's tracking the leading indicators — like quality conversations per day — and understanding what fuels your flywheel. Boat anchors must go: Identify the habits, people, and distractions weighing you down. Understand the true cost of inaction and commit to cutting what no longer serves you. Results > Education: People don't want another course; they want a problem solved. Whether selling homes or recruiting agents, the offer must deliver a clear, desired outcome. Strategic Planning every 90 days: Escape overwhelm and pivot faster by installing a 90-day strategic cycle. If you're stuck, your next breakthrough will come from clarity and prioritization, not hustle. AI is your leverage tool: Learn how Jay and the team use ChatGPT, Grok, and custom GPTs to automate communication, summarize meetings, and enhance follow-up without sacrificing personalization. Master marketing, not just cold calls: Outbound is dying. The best online marketers will outpace the best cold callers. Build inbound systems that attract and convert. Customer-focused, not competitor-obsessed: Stop worrying about the competition. Winning businesses obsess over solving customer problems — and that's where domination happens. Sustainability over short-term wins: Systems, processes, and retention-focused strategies ensure you're building something that lasts beyond today's market conditions. Resources Mentioned: Clarity Report — Get clear on the biggest constraints holding your business back. Honey Badger Award Nominations — Nominate a leader driving impact. JohnKitchens.Coach — Access coaching, masterminds, and resources to scale your business. "Belief drives everything. When belief dips, so does momentum." - Jay Kinder   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this high-impact episode, John Kitchens welcomes Kenny Truong back to the podcast. Kenny leads a powerhouse team based in the Bay Area, and they dive deep into how his team not only survived but thrived through volatile markets, maintaining 90% retention of top producers and innovating with AI and tech to stay ahead. They unwrap why deeper relationships, authentic leadership, and smart execution are non-negotiable in today's market. Kenny shares his real-world insights on agent retention, the evolution of marketing and social media strategies, AI integrations for real estate, and how high-velocity decision-making can 10X your business growth. If you're ready to lead through change, dominate market shifts, and build a real estate business for the future — you'll want to listen to this one all the way through. What You'll Learn: How Kenny's team kept 90% of top agents during a market downturn. Why scaling back events and going deeper with the team created explosive growth. How to reframe retention as re-recruiting your agents daily. Practical systems for agent communication, coaching, and performance tracking. Why authentic, raw content beats polished marketing on social platforms. How AI (like ChatGPT and tools like Fixer.ai) is reshaping client experience and productivity. Kenny's decision-making framework: move fast, learn faster. How to anticipate future consumer behavior and stay market-relevant. The power of creating a “culture of execution” inside your real estate business. Key Takeaways: Focus on the Fundamentals: Deeper personal connections > mass recruiting. AI is Here: Use it to elevate client experiences and agent workflows. Authenticity Wins: Raw, real content creates stronger consumer bonds than polished, scripted media. Move Fast: High-velocity decision-making beats over-planning every time. Retention is Re-Recruiting: The agents who stay are the agents you consistently pour into. Resources and Mentions: Kenny Truong on Instagram (@Kenny_Fast) John Kitchens Coaching Tools Mentioned: ChatGPT, Fixer.ai, Slack, Mighty Networks, Monday.com   "I take action fast — I'd rather make 60 good decisions and 40 bad ones than sit and overthink." - Kenny Truong   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this power-packed episode, John Kitchens is joined by Joel Perso for a real talk on one of the most underrated weapons in your business: your calendar. If you're feeling scattered, stuck in low-value activities, or just exhausted from chasing everything but achieving nothing—this conversation will snap you out of it. They dive into the mindset, frameworks, and daily habits that create momentum—not chaos. From the Productivity Pyramid to MVPs, the 168-Hour Rule, and the power of strategic thinking time, this episode is a masterclass in taking control of your time so you can finally move the needle in your life and business. Whether you're a solo agent, team leader, or entrepreneur juggling multiple roles, this episode will help you re-align, re-focus, and reclaim your week—one rock-solid calendar block at a time. Key Takeaways: There is no middle market anymore. The divide in the industry is real—agents are either thriving or freezing. There's no in-between. Distraction is the new pandemic. From AI overwhelm to lawsuits and brokerage drama, agents are more paralyzed than ever. Here's how to break the drift. Get grounded with the 168 Rule. You have 168 hours a week—what you do with it will determine your freedom or your frustration. Start with big rocks. Health, relationships, and mental clarity go in the calendar first. Business fills in second. Use the Productivity Pyramid. Focus on high-lifetime and high-dollar value activities. Delegate or delete the rest. Build an Ideal Week, not a fantasy one. Success is inevitable when you block the time, stick to your MVPs, and treat calendar time like million-dollar listing appointments. Leverage strategic thinking time. Ask: Where are we winning? What's breaking? What do we need to stop doing? Say no more often. If it's not a 9 or 10 in priority—it's a no. Protect your calendar like it's your equity. Tools & Concepts Mentioned: The 168 Calendar Framework The Productivity Pyramid Strategic Thinking Time (3 Key Questions) Top 5 + Gotta Minutes Daily Execution Sheet The SAVERS Morning Routine (Hal Elrod) Clear Thinking by Shane Parrish Outwitting the Devil by Napoleon Hill Resources Mentioned: Free Sunday Planning Process PDF Kitchen Table Mastermind Agent to CEO Coaching Clear Thinking by Shane Parrish Outwitting the Devil – Napoleon Hill    “The most successful people spend 80% of their time in their zone of genius—high-lifetime, high-dollar value work.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse episode, we welcome legendary broker Chuck Fazio to unpack the massive shifts happening in real estate brokerages today. With over 900 agents and $2 billion in annual production, Chuck shares the pivotal moment when he and his wife Angela left it all behind to join eXp—and why thousands are now following suit. They dig into the real reason 6,800 agents switched brokerages in Q1, why top producers are leading the migration, and what that means for the future of independent brokerages. Plus, the conversation takes a powerful turn into mindset, decision-making, and the pursuit of financial, time, and location freedom. Whether you're a team leader, independent broker, or solo agent wondering what's next—this episode is packed with real talk, real numbers, and real advice on how to build a sustainable, scalable real estate business. Key Takeaways: 1. Legacy Brokerages Are Fading Fast  Chuck shares why even the most profitable independent brokerages can't compete with the systems, scalability, and community at eXp. The industry is shifting—and fast. 2. Decision-Making in High Stakes  Chuck explains the emotional and logical steps he and Angela took to move 900 agents to eXp, emphasizing the role of faith, risk tolerance, and surrounding yourself with bigger thinkers. 3. The Real 3 Freedoms in Business  It's not just about money. Chuck highlights the overlooked importance of time freedom and location freedom—and how most agents are trading those for income with no exit. 4. The Agent Migration is Real  Q1 saw a record 6,800 agents change brokerages—a 66% YoY increase. And it's the top producers who are leading the exodus. 5. Value Is the New Recruiting  With traditional lead gen drying up and client behavior changing, agents aren't chasing splits—they're chasing value, systems, and predictable income. 6. Community Is the X-Factor  The biggest benefit Chuck didn't see coming? The eXp community. When high performers collaborate, innovation accelerates—and isolation disappears. Bonus Concepts: Why most agents make decisions out of fear—and how to break that cycle. How eXp has evolved from “chaotic startup” to a proven platform with complete infrastructure. Why agent attraction is no longer about hype—it's about solving the “job to be done.” Resources Mentioned: HoneyBadgerNation.com – Get your merch and nominate the Honey Badger of the Month JohnKitchens.coach – Coaching and resources to grow your business Beyond a Million by Jim Dew – Book recommended for business tax strategy Agent to CEO: Cleveland – Event announcement coming soon!   “It's not about having more tools—it's about having the right system that gives you back your life.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview Originally recorded at the top of 2025, this episode marks the sixth year John Kitchens and Gogo Bethke have kicked off the year together and it's their most powerful conversation yet. What started as a yearly pulse-check on social media has evolved into a masterclass on building a real estate business with true leverage, systems, and freedom. Gogo unpacks how she scaled her life and business by reclaiming her time, hiring before she was ready, and stacking multiple income streams. From tactical hiring moves to automation, marketing, and mindset, this episode is both a strategic blueprint and a call to step fully into the CEO role your business demands in 2025. Key Topics Covered Reclaiming Your Time and Knowing Your Worth How to calculate your true hourly rate (and why it changes everything). The mindset shift from "saving money" to "buying back time." How to reallocate low-dollar tasks and focus only on high-leverage activities. Hiring Before You're Ready Why Gogo hired her first personal assistant before she could afford one. What to delegate first (hint: start with what you're terrible at). The difference between in-person and virtual assistants, and where to find both. The Power of Leverage Through Team and VA Support Building a 14-assistant operation that supports a lifestyle business. How to use your first VA to double down on what's already working. Why you should hire two VAs for every role to protect your business. Agent Attraction that Actually Works Why Gogo never cold calls and how she built a 1,500+ agent downline. Her "button-based" funnel system that handles the heavy lifting. How EXP has changed her life and created financial peace and time freedom. Owning Your Audience: The Email List Strategy Why social media isn't enough and what happens if it disappears. The numbers behind her 15,000-person list and over 4.7 million emails sent. How email marketing ties directly to income and brand longevity. Simple Systems for Content Distribution Gogo's one-platform content strategy: create once, distribute everywhere. Why every agent needs to be on Instagram, Facebook Groups, LinkedIn, and YouTube. The easiest way to leverage a VA to manage your entire content ecosystem. Multiple Streams of Income in 2025 Beyond buyers and sellers: the 6+ income sources Gogo recommends. Becoming a licensed loan officer (RE MLO) and how it adds $2,600 per transaction. Why every agent should be creating a digital product or course. Building long-term wealth through fractional real estate investing with RealBricks. Using Robinhood and Bitcoin to start small with stocks and crypto. Prompts, Tools, and Tech to Scale Smarter The exact ChatGPT prompts Gogo uses to build marketing plans, campaigns, and funnels. The GoGetter Community as a launchpad for coaching, product building, and scale. How to access every resource mentioned using Gogo's Instagram automation keywords. Resources Mentioned ChatGPT Prompts: FREE, PROMPT (for business/marketing plans) VA Hiring Guide: Keyword VIRTUAL on Instagram Agent Attraction Funnel: Keyword ELEVATE Mortgage Licensing Info: Keyword REMLO Real Estate Investing with RealBricks: Keyword REALBRICKS GoGetter Community Access: Keyword COMMUNITY Gogo's Email List Strategy and Podcast: Keyword PODCAST or GOGOPRENEUR   "The only reason you should be in real estate is to uncover investment opportunities for wealth." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode of One Big Fire, John Kitchens and Al Stasek sit down with former NHL pro and elite mindset coach Jacob Newton. Jacob takes us on a journey from his humble beginnings in a small California desert town to the professional hockey stage, and ultimately into the world of mindset coaching. He unpacks how a lack of mental preparation kept him from sustaining his NHL career, and how the realization that "million-dollar legs need a million-dollar mindset" transformed not just his life, but the lives of the high performers he now coaches. This is a powerful conversation about performance anxiety, negative self-talk, resilience, and the habits that separate amateurs from true pros. Whether you're a real estate entrepreneur, a business leader, or someone looking to upgrade your daily performance, this conversation delivers mindset shifts you can use immediately. Key Topics Covered From Roller Rinks to the NHL Jacob's unconventional journey from roller hockey in the desert to pro ice hockey. The sacrifices his family made to help him chase his dream. What it felt like to play in a packed NHL preseason game — and what happened next. The Wake-Up Call Why being sent to the second Italian league was the mirror moment. The book that changed everything ("Mind Gym"). Realizing he was the problem—and also the solution. Million Dollar Legs, No Mindset The mental patterns that held him back. Why talent without mental stamina isn't enough. How he began to build mental muscle through breath work, daily routines, and gratitude. Coaching High Performers The biggest blocker: negative self-talk. Why 90% of our thoughts are the same every day—and 70% of them are negative. Tools to shift into presence, mental control, and clarity. The breathwork protocol that regulates anxiety and resets emotional control. Forgiveness and Inner Peace Why forgiveness isn't for them, it's for you. Healing childhood wounds that silently control adult performance. The power of releasing resentment to unlock your next level. Practical Routines for Peak Performance Why your first 20-30 minutes set the tone for your entire day. How to use gratitude, breathwork, and visualization to create powerful inner shifts. The "wind" that moves the storm: How breathing re-centers you in chaos. Resources Mentioned Mind Gym (book recommendation) Newton's Mind coaching practice Headspace app (John's recommendation for mindfulness)   "We don't forgive others for them—we forgive for us. So we can drop that weight and step into a better version of ourselves." - Jacob Newton   Connect with Jacob Newton Instagram: @newtonsmind55 Facebook: Jacob Newton LinkedIn: Jacob Newton   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with seasoned investor Mark Zawaideh and strategic partner Curt Shewell to unpack what every real estate agent must understand about wealth, leverage, and building a portfolio that will lead you to true financial freedom. Mark shares how he scaled from broke agent to owning over 40 properties—and how one key mindset shift turned $600K in equity into $30M in assets. Together, they break down the dangerous myths agents believe about wealth, why owning a team is not a retirement plan, and how to start thinking like an investor starting today. Key Topics Covered The Scarcity Trap vs. Investor Mindset How Mark's early money beliefs kept him stuck (and how he broke free). The critical difference between “saving” and “scaling” through leverage. Why paying off properties early can actually kill your momentum. Using Real Estate As a Wealth Vehicle Why selling more homes won't build lasting wealth—and what will. How Mark scaled from 1 house to 43 rentals in under 10 years. Turning equity into cash flow: the power of 1031 exchanges and strategic refinancing. How to Make the Shift from Agent to Owner to Owning $100M Portfolio  The real risk: owning just 1-2 rental properties and no game plan. Why scaling to 30, 50, or 100+ doors creates less risk, not more. How to use your real estate business to find deals, not just earn commissions. Building Wealth Through Depreciation & Tax Strategy Why depreciation alone could be worth six figures in tax savings. How Mark paid zero in taxes—and got a refund—while earning 7 figures. The difference between earning more… and keeping more. Scaling Beyond Single-Family into Commercial & Multifamily How Mark turned four homes into a 48-unit apartment complex. The mindset shift from “buy and hold” to “scale and grow.” Multifamily vs. single-family: pros, cons, and what most agents miss. Why Real Estate Teams Are Not an Exit Strategy The hard truth about brokerage valuations and “team” exits. Why most teams become burdens, not assets, without investment income. Using your team to unlock opportunity—not just production. The Investor Mastermind & What's Coming Next How Mark and Curt are creating a community for agents ready to build wealth. Why most agents don't lack opportunity—they lack strategy and proximity. What to expect from their upcoming course, community, and coaching framework. Resources Mentioned Connect with John Kitchens Mark Zawaideh on Instagram: @soldbymarkz Book: The Psychology of Money by Morgan Housel Upcoming Investor Mastermind (details coming soon) 1031 Exchange Strategy + Tax Depreciation Insights “You don't need to sell more homes. You need to buy more real estate.” – Mark Zawaideh   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this insightful episode of the John Kitchens Coach Podcast, John sits down with Jack Perry, co-founder of The Perry Group, one of the fastest-growing real estate teams in Utah. Jack shares his journey from pastoring churches to leading a 175-agent team alongside his two sons—and how creating a culture of high standards, accountability, and authentic leadership has driven massive success. They explore how Jack leverages leadership through vulnerability, how ego almost got in the way of scaling, and why letting go was the key to leveling up. From social media authenticity to systems and structure, this conversation reveals the foundational pieces behind building a lasting real estate empire. What You'll Learn in This Episode: The importance of letting go of ego to scale leadership How to maintain culture and personal connection in a large team Why building systems early is essential for sustainable growth Creative ways to onboard and integrate agents into your culture The role of family dynamics in running a high-performance team Tips for balancing authenticity, humor, and brand building on social media Navigating market changes by staying adaptable and mission-driven Key Takeaways: Leadership through vulnerability and authenticity: Jack Perry shares how embracing transparency, admitting mistakes, and letting go of ego have been key to creating trust and long-term growth in his real estate organization. From pastoring to powerhouse real estate team: Jack reflects on how his 28 years as a pastor laid the foundation for his people-first leadership style, which now fuels The Perry Group's success. The secret to scaling without losing culture: As The Perry Group grew from a few agents to over 175+, Jack reveals how culture was preserved through intentional leadership, clear communication, and simple systems like top-10 recognition and team-wide accountability. Letting go to grow: One of Jack's biggest lessons was learning to release control and empower others, especially his sons, to make decisions and lead independently. Creating meaningful team connection: From Slack channel check-ins to in-person tubing events, Jack shares how The Perry Group ensures new agents quickly feel connected and valued. Staying hungry in a hot market: Despite Utah's booming economy, Jack remains focused on pushing agents to improve, leveraging internal competition and big-picture thinking to avoid complacency. The power of diverse leadership: With himself and his sons each bringing radically different strengths to the table, Jack explains why embracing those differences has accelerated their collective success. Resources & Links: Connect with John: johnkitchens.coach Learn more about Jack Perry: @jackperryhomes “People don't buy coaching—they buy the coach. People don't join teams—they join the leadership.” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this must-listen episode of the John Kitchens Coach Podcast, John sits down with Eric Post, Co-Founder and Chief Visionary Officer of Huzi.AI, to unpack the seismic shifts AI is driving across the real estate industry and why traditional agents must evolve—or risk becoming obsolete. Together, they dissect the evolution of leverage in real estate—from hiring human assistants to virtual teams and now, AI-driven assistants that operate 24/7, enabling agents to scale, optimize, and dominate their markets. Eric reveals why the most dangerous disruption in real estate isn't AI-powered competitors—it's the AI-powered consumer. With access to sophisticated knowledge tools, today's buyers and sellers are better informed and have higher expectations than ever before. Agents who continue to rely solely on old-school tactics and ignore the power of AI will quickly fall behind. Key Takeaways & Insights: AI-Powered Consumers Will Outpace Agents Who Refuse to Adapt: The modern homebuyer and seller now have AI in their pockets. If real estate agents aren't using AI tools like Huzi.AI to match or exceed their clients' knowledge and responsiveness, they risk being bypassed altogether. Shift from Broadcasting to Deep Personalization: The AI revolution is not about more content—it's about more meaningful, personalized communication. Agents must stop focusing on volume and start focusing on delivering relevant, valuable conversations that resonate at a personal level. Reimagine Leverage with AI-Powered Assistants: The agent of the future will use AI tools as intelligent business partners—handling research, data aggregation, follow-ups, negotiations, and even task management—allowing the agent to focus on human-to-human connection and high-value activities. Focus on Wisdom, Not Just Knowledge: While AI can deliver data, it cannot replace the human wisdom that top agents bring to the table. Agents must use tools like Huzi.AI to augment their decision-making and empower themselves to be more strategic and insightful. The Future of Real Estate Is Hyper-Personalization and Conversation-Centric: Agents who lean into the conversational revolution and use AI to create highly personalized, interactive experiences will own the future of real estate. Collapse Time, Increase Productivity, and Eliminate Busywork: With tools like Huzi.AI, agents can dramatically compress tasks that used to take hours into minutes, freeing them to focus on nurturing client relationships, negotiating deals, and scaling their businesses. The Death of Mediocrity in Real Estate: The era of "doing enough" is over. Agents must commit to excellence, embrace AI-powered efficiency, and deliver a remarkable client experience—or face extinction in an industry evolving at breakneck speed. Bonus Insights: The dangers of agents using AI solely for vanity marketing and content pumping—and how that plays into the hands of companies like Zillow. How Huzi.AI can integrate with your CRM, calendar, and communications to become your always-on AI-powered Chief of Staff. The power of community, coaching, and collaboration in navigating the AI revolution. The parallels between business and endurance sports—why pushing your limits is the key to leadership and legacy in this AI-powered era. Featured Resources: Huzi.AI – The most powerful AI business assistant designed for real estate professionals: https://huzi.ai Join the Huzi.AI + John Kitchens: https://coachkitchens.ai(Limited beta spots now open—be the first to future-proof your real estate business.) Books Mentioned: The Goal by Eliyahu Goldratt (Theory of Constraints in business) The Challenger Sale by Matthew Dixon & Brent Adamson Outwitting the Devil by Napoleon Hill (On avoiding drift & finding accurate thought) The Future Is Faster Than You Think by Peter Diamandis & Steven Kotler (Technological acceleration and its impact on industries) About Eric Post: Eric Post is the Co-Founder and Chief Visionary Officer of Huzi.AI, a cutting-edge AI-powered business assistant built specifically for real estate professionals. With a background in real estate, endurance sports, and tech entrepreneurship, Eric is on a mission to empower agents, teams, and brokerages to thrive in the AI-powered economy by focusing on what truly matters—people, relationships, and wisdom.   ""Real estate agents don't get paid more to automate their business. They get paid more when they improve the experience for the consumer."" — Eric Post   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this dynamic episode of One Big Fire, John Kitchens brings together two of the most influential voices in real estate—Tina Caul and Al Stasek—for a powerful conversation that cuts through the noise and delivers actionable insights for agents, team leaders, and brokerage owners. The trio explores the impact of recent tariff pauses on new construction, Zillow's surprising path to profitability (and what it really means for agents on the ground), and why culture is the often-overlooked X-factor that separates struggling teams from thriving empires. They also celebrate the return of the iconic Honey Badger of the Month Award, diving into its origin, legacy, and why resilience, grit, and relentless action still define success in today's shifting market. If you want to future-proof your business, lead a high-performing team, and dominate in this evolving landscape, this episode is essential listening. Key Takeaways: 1. The Tariff Pause: Why It's More Than Just a Builder Boost The 90-day pause on tariffs is providing more than temporary relief to builders—it's fueling broader market confidence. Al Stasek breaks down the ripple effect from builder operations to the job market, consumer sentiment, and the overall health of the housing economy. For agents, understanding these macroeconomic moves helps sharpen their conversations with buyers and sellers. Builders need agents more than ever to help maintain velocity in their projects, creating new partnership opportunities for savvy teams. 2. Zillow's Profitability & What It Means for the Industry Zillow has turned a profit for the first time in years, but the reason may surprise many. Tina Caul outlines how Zillow's aggressive push into mortgage services has become a key revenue driver, while also highlighting their strategic shift to a remote-first model (Cloud HQ), driving operational efficiencies. The real takeaway? Teams leveraging Zillow Flex understand that the cost of leads isn't an expense—it's an investment in lifetime client value. Leaders must understand the math, manage the accountability, and double down on the opportunities Zillow provides while using those profits to diversify into other lead sources like Realtor.com. 3. Culture as the Non-Negotiable Profit Multiplier While many leaders obsess over splits, leads, and transactions, Tina and John emphasize that culture is the true profit lever in any team or brokerage. They share how clearly defined, lived, and enforced core values create alignment, drive retention, and boost per-agent productivity. The discussion highlights the danger of tolerating toxic producers and why organizations with strong cultural foundations outperform their peers—especially in volatile markets. Al reinforces that accountability must be built into the system and that Zillow's backend reporting helps take some of that burden off team leaders while raising standards. 4. The Honey Badger Award Returns: A Legacy of Resilience and Grit The episode celebrates the return of the Honey Badger of the Month Award, honoring those in the Honey Badger Nation who embody the spirit of resilience, grit, and relentless pursuit of excellence. The award isn't given lightly—it recognizes those who push through challenges, innovate under pressure, and lead from the front. Tina, a past winner herself, reminds listeners that the award is about more than production—it's about how you show up when things get hard. Resources Mentioned: HoneyBadgerAward.com — Nominate your Honey Badger of the Month HoneyBadgerMerch.com — Get the latest Honey Badger Nation gear Hug Your Customer by Jack Mitchell The Compound Effect by Darren Hardy   “If you don't have concrete core values that drive decisions every day, that's the first crack in your business you must fix.” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this solo, high-impact episode, John Kitchens shares his presentation from the Seattle eXp Rally, diving deep into the journey from agent to CEO and the mindset, disciplines, and frameworks required to create lasting freedom—not just another job. John outlines the critical trap most agents fall into—getting stuck on the transaction treadmill—and how to make the shift from survival and status to freeing yourself and building a legacy. Using his signature Agent to CEO Freedom Formula, John breaks down the 3 phases and 8 stages every agent must navigate to go from zero to multiple seven-figures, all while building a life by design, not default. This is not theory—this is the exact process John and his clients have used to create sustainable businesses that thrive in any market conditions. Key Takeaways: The 3 Levels of Entrepreneurial Thinking: Survival, Status, Freedom (and the trap most never escape) Why staying reactive is the real killer of your business The 3 Phases and 8 Stages of business growth—and how to identify exactly where you are right now How to move from chasing deals to building real momentum and a brand that attracts Why hiring the right talent (and letting go of the wrong roles) is the key to unlocking the CEO phase How to use the 8 Stages Roadmap to help yourself and others escape the grind and build your business empire. Resources Mentioned: Download the 8 Stages Roadmap: agenttoceo.com/8stages Recommended Book: The Obstacle Is The Way by Ryan Holiday Perfect Day Exercise by Frank Kern (Search on YouTube: “Frank Kern Perfect Day”) Who Should Listen: Real estate agents ready to stop chasing deals and start building a business Team leaders and brokers who feel stuck in the transaction treadmill Entrepreneurs who want a clear, actionable path to freedom, wealth, and legacy Anyone wanting to upgrade their mindset from operator to CEO “We don't get to free ourselves by working harder—we earn it by becoming the person who leads differently.” - John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In a sea of sameness, your story is your superpower. In this insightful episode, John Kitchens sits down with Colorado-based agent and branding expert Sam Basel to break down his biggest takeaways from the Thousand Watt Conference—a premier real estate branding and marketing summit now rebranding as Signal. Together, they explore how real estate professionals can stand out in a noisy, AI-fueled market by mastering emotional storytelling, clarifying brand identity, and delivering consistent, human-centered marketing. From building deeper buyer personas to using AI without sounding like a robot, this episode is packed with takeaways to help you resonate with today's AI-empowered clients—and tomorrow's. Key Takeaways 1. Lead with Emotion, Not Just Data Facts tell, stories sell. Buyers make decisions emotionally and back them up with logic. Don't just market homes—tell the story of the life lived inside them. 2. Your Brand Must Be Crystal Clear Your identity is your magnetic field. Sam's “Alpine Legacy” brand speaks to second-home buyers drawn to the Colorado mountains. Align your messaging with who you are and who you're best equipped to serve. 3. Drill Down into Buyer Personas Know their lifestyle, not just their budget. Break down buyer types into motivations, life stage, and emotional triggers. The more personal your messaging, the more powerful your results. 4. Use AI to Enhance, Not Replace AI is your assistant—not your voice. Personalize outputs with detailed prompts that reflect your brand tone. Use AI for story refinement, persona mapping, and message clarity—not copy/paste posts. 5. Trust Comes from Authenticity Over Time Your story needs to be yours. Perfection is boring—show up human and real. People resonate more with your worst video than your most polished one. 6. Content That Connects > Content That Sells Market to the customer's journey, not your résumé. Tell stories of past client transformations—not just property specs. Bonus Concepts Beware of AI Sameness: Without intention, AI outputs will make your brand blend in—not stand out. Social Media Is the Skill That Elevates Everything: Improving your content helps you sell, lead, negotiate, and relate better. Branding is Gardening: Prune distractions, nurture key assets, and design for growth. If You Experiment Enough, Success Becomes Inevitable: Action over perfection. Be Kind. Help People. These are your most powerful brand values—always. Resources Mentioned Signal (formerly Thousand Watt) — thousandwatt.net CoachKitchens.AI — John's custom AI-powered real estate coaching tools The Gap and The Gain by Dan Sullivan Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Obstacle Is the Way by Ryan Holiday   “Marketing isn't just a tool—it's how you connect deeply in a distracted world.” — Sam Basel   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

https://johnkitchenscoachpodcast.com/?p=676-how-to-break-into-the-top-01-of-real-estate-agents-with-levi-mcdonaldEpisode Overview In this powerful episode of The John Kitchens Coach Podcast, John Kitchens and Jay Kinder is joined by real estate leader Levi McDonald for an unfiltered, energizing, and insight-packed conversation straight from the heart of EXP's regional rally season. Alongside surprise guest Jay Kinder, this episode unpacks the real strategies and mindsets driving high-performing agents through today's rapidly evolving real estate landscape. As the team gathers during a mentor retreat in Atlanta, Levi brings raw perspective on what it takes to build resilience, develop skill, and create lasting impact in the business. Whether you're a new real estate agent, a team leader navigating shifting markets, or a veteran working to scale with AI and agent attraction, this conversation delivers both inspiration and tactical gold.   In This Episode, You'll Learn: How EXP Realty is leading the industry with AI, including department-specific custom GPTs and real-time decision-making innovation led by Glenn Sanford. Why Kendall Bonner's role in EXP Solutions is creating unprecedented tools, marketing resources, and support systems for real estate agents of all levels. The three performance phases of agent growth—Interested, Committed, and Obsessed—and how to identify where you are and where you need to go next. What it takes to move from the 20% to the top 1%—and then to the elite 0.1% of agents nationally—with practical advice on structure, mentorship, and systems. Why your environment and proximity to growth-minded people is the most important asset you can leverage in today's real estate game. The difference between just selling homes and building a business that fuels your life through purpose, discipline, leadership, and legacy. The importance of faith, fitness, finances, and freedom—and how these four pillars create sustainable energy and long-term success as an agent and entrepreneur. How the Honey Badger Nation community is reigniting recognition with the Honey Badger of the Month program to celebrate resilience and real estate grit.   Special Guest: Levi McDonald As a committed mentor, EXP leader, and powerhouse team builder in the Atlanta region, Levi McDonald shares deep insights into agent development, personal growth, and how to build culture inside your business that attracts the right people and keeps them engaged for the long haul.   Perfect For Listeners Who Are: Real estate agents in production, looking for traction Solo agents wanting to scale into a team model Broker/owners needing new energy or leadership alignment Team leaders focused on agent attraction or passive income Top producers interested in AI, tech, or EXP strategy Professionals exploring EXP Realty's competitive advantage Anyone needing a reminder of the power of proximity, vision, and grit Resources Mentioned: EXP AI Strategy and Custom GPT Tools EXP Solutions by Kendall Bonner The Honey Badger Nation community and Facebook group EXP Mentor Program and Mentor Retreats “The Gap and the Gain” by Dan Sullivan Honey Badger of the Month nomination: https://www.honeybadgernation.com New Swag Alert! Check out all-new Legacy Honey Badger swag now available at honeybadgernation.com. Represent the brand of elite resilience with fresh gear and exclusive drops.   “If it's bad, it's not the end. You're just in the dip. Keep going.” — Levi McDonald   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this special reunion-style conversation, John sits down with long-time coaching client, elite agent, and real estate investor Caleb Pearson to unpack his journey from being broke to building a multi-pronged real estate enterprise — including a top-producing real estate team, a house-flipping machine, and a growing portfolio of cash-flowing rental properties and multifamily assets. Whether you're a solo agent, team leader, or aspiring investor, this episode is a must-listen if you want to: Learn how to build multiple streams of income in real estate Transition from transactional income to long-term wealth Leverage listings, fix-and-flips, and buy-and-hold strategies Structure your business for profitability and lifestyle Use systems, accountability, and mindset to outperform the market In this power-packed episode, you'll discover: The Early Hustle: Caleb reflects on how he and his brother and cousin shared a two-bedroom apartment, furnished it with items from Goodwill, and used pure grit to build their real estate careers from scratch — cold-calling expireds and FSBOs with military-level discipline and zero excuses. Morning Routine to Millionaire Results: Hear how Caleb applied The Miracle Morning routine, daily sales training, and 7 AM prospecting blocks to build a scalable, productive real estate business rooted in structure and consistency. The $3,000 vs. $100K Epiphany: A pivotal story where Caleb brought an off-market deal to a local flipper, made $3K in commission — and watched the investor net six figures. That moment flipped the switch: “I'm sitting on the wrong side of the table.”  From Listings to Long-Term Wealth: Learn why Caleb believes the best wealth is built by owning assets, not just flipping them. He breaks down how to transition from active income (commissions and flips) to passive income through rental properties, cost segregation studies, and leveraging tax strategy. Building to Scale (and Lifestyle): Find out how Caleb structures his flipping business to buy 5–10 homes per month, what roles you need to hire (construction manager, acquisitions, closing coordinator), and how to gradually increase your marketing budget while tracking every dollar and metric. Why He Finally Moved to eXp Realty: After a decade at RE/MAX, Caleb reveals why he made the switch to eXp — not for the splits, but for the community, collaboration, stock incentives, and proximity to elite minds like John Kitchens, Jay Kinder, and Al Stasek. Learn how he's using rev share as a retention tool for his team and aligning with top producers for ongoing growth. Real Estate Investing Tips for Agents: The ONE rental property strategy any six-figure agent can follow How to partner with seasoned investors (even on your first deal) Direct mail tips, cost-per-lead expectations, and conversion math Why control, not commissions, equals true financial freedom The psychology of sellers choosing a “cash as-is” offer over a traditional listing — and how to ethically and profitably serve both Leadership & Team Culture Insights: How Caleb keeps top team members for 10+ years Transitioning to a team brand (CP Team) instead of a personal one Empowering agents to build wealth, not just sell homes What he's most excited about in 2025 — new construction, brand refresh, and legacy-building Perfect For: Realtors earning $100K+ who want to build wealth Team leaders looking to add investing as a profit center New or experienced real estate investors Entrepreneurs who value time, systems, and leverage Anyone tired of the transactional treadmill    “Track every dollar. Know your cost per deal. Marketing without metrics is just a guess.” - Caleb Pearson   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this electrifying episode, hosts John Kitchens, Jay Kinder and Al Stasek sit down with real estate firebrand Amy Gregory, a solo agent, top recruiter, and mom of four who's redefining what modern real estate success looks like—on her own terms. Amy unpacks how she has built a wildly profitable, high-leverage real estate business by focusing on efficiency, clarity, and niche marketing through social media. With a production model that consistently generates $8–10 million in volume per year—on just 10 hours a week—Amy is the poster child for what's possible when agents stop chasing someone else's playbook and instead own their unique lane. This episode is a goldmine for real estate agents, moms in business, agent attractors, and EXP Realty team leaders looking to simplify, scale, and sharpen their business without burning out. Amy dives deep into agent attraction strategies that work without a traditional team, the power of building multiple revenue streams (including digital products and referral systems), and why social media is your most underused weapon. Plus, she shares what every solo agent needs to know about growing inside a cloud-based brokerage model like EXP Realty. What You'll Learn in This Episode How to Run a Real Estate Business in Just 10 Hours a Week Why Amy focuses on listings, price points, and a tight geographic farm How she keeps a 90%+ profit margin while raising four kids The importance of margin: time, money, and emotional bandwidth Secrets to Agent Attraction Without Building a Traditional Team How Amy used Instagram and authentic storytelling to attract agents nationwide Why she only recruits agents who mirror who she used to be The power of narrowing your audience to scale your revenue The Real Role of Emotional Intelligence in Real Estate Why mom skills make you an elite negotiator and client manager How to handle misbehaving clients, objections, and stress in any market Training agents like kids: give them systems, then let them fly Diversifying Your Income with Digital Products & Social Media How Amy turned her real estate tools into profitable, scalable assets Why social media is a job, not a luxury, and how to treat it as one Building community and consistency to drive both transactions and recruiting EXP Realty and Revenue Share Explained What made Amy leave a comfortable local brokerage to join EXP Why cloud-based brokerages are the future—and why EXP is winning Creating freedom and legacy through leveraged business models Keys to High Performance and Work-Life Rhythm Using constraint as a superpower to increase focus and productivity Amy's vacation mindset: get more done in less time with focused sprints The non-negotiable priorities that keep business and family aligned Resources & Mentions Follow Amy on Instagram: @amygregory Amy's Listing Presentations & Agent Resources (via Instagram bio link) Details for Amy's April 2025 Agent Event in Scottsdale (announced on IG) Recommended Books: The One Thing, $100M Offers, Atomic Habits EXP Realty Agent Onboarding, Training, and Fast Track Program EXP Revenue Share Model (Watch Brent Gove's EXP Explained Video)      “Stop perfecting it. Just launch the damn thing. Make the decision. Done is better than perfect.”  ​- Amy Gregory   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode John sits down with top recruiter, team builder, and Honey Badger OG James Massey to explore what it really takes to succeed in agent attraction today. With over 1,000 agents in his organization and 67 personally sponsored, James breaks down the simple, repeatable process that continues to drive exponential growth. They dive into why now is the best time for agent attraction, how to build a scalable system, and why making the right offer matters more than ever. If you're looking to grow your real estate business beyond just sales and want to build true leverage, this episode is your roadmap. Key Topics Covered Creating Conversations That Convert Why starting with an agent's goals opens more doors than leading with EXP. How James uses the term “the model” to generate curiosity. Turning co-op agents from transactions into top recruits. The 3-Step Agent Attraction Framework Watch the video → 3-way call → Invite to an event. Why James never just sends the video—he books time to watch it with them. The power of walking agents through micro-steps instead of asking them to leap. Crafting Offers That Solve Real Pain The difference between vitamins and painkillers—and why your offer needs to hit a nerve. Stacking value until it's “stupid to say no.” Making it about partnering with you, not just joining a brokerage. Three-Way Calls: The Underrated Secret Weapon How to position a 3-way call as a benefit, not a sales tactic. Matching the right expert to the prospect's pain. James's exact script and tone to make the invite feel natural and non-salesy. Scaling with Simplicity How James uses his “Agent Builders” Facebook group to house everything: tools, training, wins, recognition, and more. Why organizing your value stack and resources is a leadership skill. Teaching agents to be resourceful instead of dependent. Effective Follow-Up Without Being Pushy Why follow-up should feel like offering value, not chasing. Leveraging events and content to deepen connection. The importance of knowing the next step before the conversation ends. What EXP Is Doing Better Than Ever How EXP's Directors of Growth are changing the agent onboarding game. White-glove concierge support for onboarding teams. Why EXP 2024 is built for scalable, low-friction recruiting. Resources Mentioned Agent Builders Facebook Group – James's private group for training & resources Brent Gove's EXP Explainer Video – Used to create emotional connection HoneyBadgerNation.com – Community tools and EXP resources Fast Track Program – EXP's new onboarding experience Built to Last & Go Pro – Foundational network marketing books 100M Offers by Alex Hormozi – A blueprint for building irresistible offers “The best offers aren't benefits—they're painkillers. They solve something people are struggling with right now.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with real estate leader and coach Tina Caul for a powerful conversation about personal evolution, leadership development, building high-performing teams, and navigating today's noisy world. Tina shares her journey toward inner peace, her strategy for creating a sustainable team model, and how redefining leadership through authenticity and accountability is the new path to real impact. Key Topics Covered Taming Information Overload How consumption of information has skyrocketed from 10% to 80% of waking hours since 1910. Why constant content consumption kills creativity, joy, and self-awareness. Strategies for reclaiming peace and focusing your mind in an overstimulated world. Building Sustainable Teams How Tina's team evolved from nearly 70 agents down to a tighter, more profitable 40-agent model. Why bigger isn't better—and how core values and standards drive real growth. The "team-rich brokerage" model: the next evolution in real estate business structures. Core Values and Culture First How to hire, coach, and fire based on alignment with core values. Why leading with kindness—not niceness—builds a culture of accountability and growth. The “inner circle” concept and how to evaluate your top people using equity buckets. Leadership Through Vulnerability and Real Conversations Why feedback needs to be reframed as “developmental conversations.” How strong leadership is built by addressing hard truths with kindness and permission. The power of leading yourself first before leading others. Let Them: The Art of Letting Go of Control Tina's insights on Mel Robbins' “Let Them” philosophy. How letting go of the need to control leads to more peace, better leadership, and healthier relationships. Applying the “let them” concept to team dynamics, client management, and personal growth. Financial Sustainability for Teams Why many team leaders are running in the red—and how to fix it. How Tina maintains a 20–25% profitability margin while providing world-class support. Open P&L leadership: showing your agents the true costs behind success. Mindset Over Skillset Why success is 80% mental and only 20% tactical. How investing in emotional resilience is the true differentiator for long-term winners. The ripple effects of mastering personal development before chasing external growth. Evolving Beyond Ego to Impact Shifting from needing to be right to achieving the right outcomes. How personal growth naturally drives business growth. Why intentional leadership and aligned collaboration are the keys to thriving in the next decade. Resources Mentioned Let Them by Mel Robbins Predictable Success by Les McKeown Simple Numbers, Straight Talk, Big Profits by Greg Crabtree The Four Agreements by Don Miguel Ruiz Working Genius Assessment (Patrick Lencioni) Equity Buckets Exercise (from Choose Your Enemies Wisely by Patrick Bet-David)   "Leadership is showing up vulnerable, real, and ready to make the hard decisions—not for your ego, but for the outcome." — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse crossover episode, John Kitchens joins Marguerite Crespillo on Real Estate Real World to dive deep into leadership, vision, and navigating the real estate industry through intentional growth and community. They share behind-the-scenes stories about their journeys, including John's transition from broker-owner to full-time coach, and the pivotal decision to join eXp Realty. They discuss the importance of personal development, core values, and building a trusted inner circle to achieve true freedom and lasting success. Key Topics Discussed: How John Kitchens started his real estate journey and evolved into a coach and mentor. The true meaning of an "integrator" and why every visionary needs one. Lessons learned from scaling businesses, the importance of financial systems, and building duplicatable models. Behind the scenes of joining eXp Realty and how that decision aligned with long-term vision and sustainability. Why choosing the right circle of influence is critical — and how to evaluate who belongs in your "inner circle." The importance of leadership, humility, and constantly seeking growth. Resources Mentioned: Cleveland Clinic Empathy Video – A must-watch shared during the episode. Books referenced: Simple Numbers, Straight Talk, Big Profits by Greg Crabtree Traction and Rocket Fuel by Gino Wickman Choose Your Enemies Wisely by Patrick Bet-David Connect with Marguerite Crespillo: Website: MargueriteCrespillo.com   "The people you surround yourself with can either be your cage or your circle." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: AI isn't just a tool—it's your next team member. In this forward-thinking episode, John Kitchens welcomes AI leaders Eric and Danielle from HUZI to break down what it really means to scale a real estate business in the era of artificial intelligence. They unpack the 4 biggest problems threatening modern agents—tech stack bloat, noise, poor messaging, and inconsistent client experiences—and how to solve them using AI the right way. From real-time contact personalization to building offers inside a dynamic AI workspace, this episode doesn't just talk AI theory—it shows you how to implement it. If you're wondering where the puck is going, this is the conversation you can't afford to miss. Key Takeaways: Rethink Your Relationship With AI AI is no longer a tool—it's a voice in the room and a team member. Don't just ask “Can AI do this?” Ask “Should I use AI for this?” The 4 Big Problems AI Solves: Tech Stack Bloat Consolidate tools and reduce inefficiencies. Platform that simplifies all the others. Noise in the Marketplace 90% of online content is AI-generated; how do you stand out? Answer: Hyper-personalized messaging and real conversations. Irrelevant or Generic Messaging Mass blasts don't work anymore—one-to-one personalization wins. Example: Prompt AI to find 5 contacts to call, explain why, and draft custom messages. Inconsistent Client Experience Experience drives lifetime value. AI helps systemize and improve it at every step. AI can read contracts, prep listing presentations, and organize your thoughts for better decisions. Bonus Concepts: Why "copycat culture" kills creativity and how AI can either magnify or overcome it. The shift from an internet of things to an internet of conversations. Satori as the first AI-powered work canvas with real-time collaboration across teams. Resources Mentioned: CoachKitchens.AI — Exclusive platform powered by HUZI + John Kitchens Satori.ai — AI-powered collaborative workspace The Obstacle Is The Way by Ryan Holiday Who Not How by Dan Sullivan Buy Back Your Time by Dan Martell Beyond Entrepreneurship 2.0 by Jim Collins Special Offer:

Episode Overview: In this no-fluff episode, John Kitchens, Jay Kinder, and Al Stasek break down the biggest market and industry shifts real estate pros must understand right now to stay relevant and win. From navigating rising inventory and pricing homes right to eXp's bold play for consumer transparency, this conversation arms agents and team leaders with real-world insights, battle-tested scripts, and tools to beat the “walled garden” model that's threatening agent relevance. Plus: the launch of the Honey Badger Legacy Line and the return of Honey Badger of the Month—an award recognizing agents who embody resilience, grit, and relentless pursuit of growth. Key Takeaways: Market Update: Inventory Rises, Pricing Gets Real Homes still sell fast—but only if priced on the button Buyers are more selective; sellers are no longer calling all the shots Multiple offers are happening, but fewer in number Positioning = Everything Authority + trust = pricing power Educated sellers are more likely to price correctly and listen Agents must re-learn how to establish expert status before talking strategy eXp's Seller Advisory Form Is a Game-Changer A tool to educate sellers on the risks of private listings and reduced exposure Helps agents explain the real downside of Compass-style “office exclusives” It's open source—available to all agents, regardless of brokerage Scriptable Insight: Why Pocket Listings Hurt the Seller “Do you believe in supply and demand? Then why would you limit your exposure to 2% of the market?” Preemptive strikes win listings—educate the seller before the competition shows up Use data to show the advantage of public portal exposure (Zillow views, saves, shares) The Return of Honey Badger of the Month Recognizing agents who've shown perseverance, grit, and resourcefulness Nominations now open at HoneyBadgerNation.com Legacy Line Merch Drop All-new, upgraded hoodies, hats, and notebooks now available Higher quality. Limited drop. Show your Honey Badger pride. Shop the collection →   Bonus Concepts: Why expired listings are often caused by poor agent pricing systems When to walk away from an unrealistic seller (and how to position yourself as their next agent) How to frame “exposure” as a value proposition in listing presentations The one data point that sellers always misinterpret—Days on Market Resources Mentioned: eXpToolkit.com – Download the Seller Advisory Form Inman & BAM articles on market shifts and industry updates Zillow data on views, saves, and pricing correlation HoneyBadgerNation.com – Nominate a Honey Badger of the Month & grab merch KCM (Keeping Current Matters) and Altos Research Reports for pricing insights   “You're either in it, just got out of it, or it's on the way. That's life. Honey Badgers don't stop. They push through.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse episode, John Kitchens sits down with long-time EXP leader and real estate operator Jon Harp to unpack the 7 foundational components every real estate team must master to scale sustainably in today's shifting market—and into the future. From defining your business sandbox to forming high-trust affiliate partnerships, Jon breaks down the exact steps his team used to become the #1 EXP team in Ohio by units and volume. Whether you're trying to grow beyond 10 agents or escape production completely, this episode delivers a clear and proven path. Key Takeaways: Define Your Sandbox Choose how you want to win—leads, sphere, open houses, or prospecting Build a model that aligns with your strengths and scales predictably “You're best equipped to serve the person you once were.” Admin & Support Structure Prioritize the right kind of help based on your business model Use time and energy audits to figure out what to delegate Your first hire isn't always a TC—know what drains you most Coaching Align your coach with your sandbox and long-term goals Coaching should reveal blind spots and collapse time “Don't fight your coach. You're paying them to help you win faster.” Affiliate Partnerships Choose partners who align with your growth model—not just any lender or title rep Look for mutual belief systems and shared investment in success “Your affiliate should not be creating calls I have to take from my agents.” CRM Systems Consistency > complexity Pick a system your team can grow with and train into “The best CRM is the one your agents will actually use.” Buyer & Seller Presentations Great presentations aren't for your best agents—they're for your worst Templates create consistent results and build agent confidence “A proven process is one of the top things people actually buy.” Recruiting If you want scale, you must recruit consistently—unicorns leave Think in terms of lifetime agent value, not just this year's production “If you're not recruiting, you're just waiting to get hit.” Bonus Concepts: Why team “quicksand” happens between 7–12 agents The secret to making your support hires in the right order Presentations as a tool to help your least confident agents win What top teams understand about lifetime client AND agent value Resources Mentioned: Good to Great by Jim Collins Buy Back Your Time by Dan Martell Time & Energy Audit Framework (Dan Martell) Rory Vaden's Interview on The Ed Mylett Show JohnKitchens.coach “Problems never go away—they just change. The only question is: What kind of problems do you want to solve?” — John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this heartfelt episode, John Kitchens is joined by EXP OG and real estate powerhouse Marguerite Crespillo for a deep dive into reinvention, resilience, and redefining success in real estate. From shutting down a brokerage and facing financial collapse to surviving cancer and rebuilding a legacy inside of EXP Realty, Marguerite shares the raw truth of what it takes to navigate the "messy middle"—and why vision, leadership, and values are non-negotiable. They unpack what makes EXP different from the copycats, why emotional intelligence is a business superpower, and how gratitude saved both her marriage and her mindset. Key Takeaways: Burning It All Down to Build It Back Up Marguerite closed her 120-agent brokerage in 2014 Financial stress, franchise limitations, and burnout forced a massive pivot EXP's model removed the pressure—and created long-term peace of mind The Power of Perspective: From Divorce to Deep Love Marguerite shares the origin story of her book 100 Things I Love About You A simple gratitude exercise saved her marriage—and became a powerful tool for growth Focusing on what's right shifts everything, in business and in life Why EXP Is Still the Blueprint EXP's model changed the industry—and it's still unmatched Most competitors are chasing what EXP already built Leo Pareja's leadership is direct, decisive, and deeply agent-focused Revenue Share Is More Than Passive Income—It's Peace During her breast cancer diagnosis in 2020, revenue share covered her expenses That safety net gave her the freedom to focus on healing Real estate agents deserve an exit plan—and EXP makes that possible What Most Leaders Get Wrong About Vision A vision isn't just about business—it must serve people Great leaders show up when it's hard, and lead from the front If people can't accomplish their dreams inside your vision, they'll go find another   Resources Mentioned: Book: 100 Things I Love About You by Marguerite Crespillo Video: Cleveland Clinic Empathy Book: The Four Agreements by Don Miguel Ruiz Tool: Working Genius Assessment   “When your brain is forced to focus on the good, it reprograms how you see the world.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse episode, John Kitchens is joined by industry legends Jay Kinder and Al Stasek for a no-holds-barred roundtable on the future of real estate, agent relevancy, and how to actually lead in turbulent markets. They unpack Zillow's bold move to ban privately marketed listings, dissect the ripple effect of Compass's controversial strategy, and sound the alarm on what could happen if the U.S. real estate industry loses its commitment to transparency.   Key Takeaways: Zillow's New Policy: Good or Bad? Zillow is prohibiting listings that aren't publicly marketed starting May EXP supports the move as a stand for consumer-first transparency Compass's "walled garden" approach could lead to disaster for agents and clients alike The Real Estate Civil War? The U.S. real estate system is the envy of the world Other countries like France and Portugal showcase the chaos of non-transparent systems Without shared data, both consumers and appraisers suffer—along with neighborhoods' property values Compass's Strategy Exposed Compass wants to be the brand, not support your brand Kinder breaks down how Compass's earnings calls reveal a long-term plan to squeeze agents Agents: Beware of trading your independence for a short-term marketing gimmick Introducing the Honey Badger Award Recognizes agents who embody grit, resilience, and perseverance Monthly nominations open soon via HoneyBadgerNation.com It's not just about success—it's about survival and spirit 5 Questions Every Agent Must Ask: How many meaningful conversations have I had this week? Am I offering real value—or just “checking in”? Is my content actually generating leads? Am I showing up where my ideal client hangs out? Have I made a clear offer this week? Resources Mentioned: Honey Badger Nation Merch – Limited drops of the new Legacy Line Stories That Stick by Kendra Hall $100M Offers by Alex Hormozi – Great for crafting irresistible value propositions Keeping Current Matters – Stay current, stay credible Agent to watch: Georgia Tush – The queen of real estate storytelling   “You're either growing or dying. And sitting still ain't growing.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this powerhouse session, John Kitchens reconnects with the dynamic and multi-talented Chauncey Pham for a fourth deep-dive conversation that hits both tactical and transformational levels. From redefining identity as a real estate professional to building vertically integrated businesses, Chauncey shares her real-world experience in pivoting from production to profitability. With fewer transactions and longer cash conversion cycles in today's market, she makes a compelling case for why every agent needs to shift their thinking—from “how many” to “how deep.” You'll learn how to build a business that runs like a store, maximize every opportunity you generate, and develop a framework that scales—regardless of market shifts. Key Takeaways:   Build Your Real Estate "Store" Why every agent should see their business as a retail storefront. A simple framework for running your business with departments, systems, and leverage. How to evaluate every role in a transaction and earn a piece of the pie beyond just commission. Pivoting Without Losing Identity Chauncey's personal story of removing “Realtor” from her bio—and why that mental shift mattered. How to stop chasing status and start chasing freedom. The hard truth: Letting go of ego is the first step to meaningful pivot. Monetizing the Entire Transaction Why agents should vertically integrate (think: construction, design, lending). How to determine a fair value exchange when referring business to vendors and partners. From 25% commissions to barter-based value: How to structure win-win relationships. Proven Processes & Creative Freedom Why one proven process with a high close rate outperforms 10 disjointed ones. Why consistency beats complexity—and how to build a business that reflects your passions. How Chauncey discovered her real genius by leaning into creativity over conformity. Permission to Evolve Why it's okay (and necessary) to pursue what energizes you—even if it means changing roles. The power of coaching others as a mirror for your own growth. Letting go of "trick plays" and embracing the fundamentals—every day. Resources & Links: Learn more & work with John: johnkitchens.coach Follow Chauncey: @chaunceyphamhomes Read: Mastering the Rockefeller Habits by Verne Harnish Learn: Frank Shamrock's “Plus, Minus, Equal” growth philosophy   “When everything you do runs through a framework, you can pivot anywhere and still win.” – Chauncey Pham   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this deep and raw conversation, John Kitchens sits down with former pro hockey player and mindset coach Jacob Newton to unpack the real journey behind mental performance, emotional mastery, and reclaiming control of your inner world. From the discipline of daily breathwork and meditation to overcoming generational patterns of people-pleasing, this episode cuts through the fluff and delivers tools, perspective shifts, and truth bombs for anyone looking to perform at a higher level—not just in business, but in life. If you've ever found yourself stuck in self-doubt, scattered by distraction, or trapped in negative thought loops, this conversation will call you forward, reconnect you to your purpose, and arm you with the habits to take full ownership of your growth.   Key Takeaways: The Power of Identity & Becoming Why success starts with who you become, not just what you achieve. Letting go of conditional goals and tapping into an unshakable “why.” Why internal transformation outlives any external milestone. Mastering the Mind Through Breath & Stillness Jacob's one-day contract approach to high performance. How breathwork and meditation can instantly pull you back into the present. The link between shallow breathing and negative thought spirals—and how to reverse it. Unlearning, Reprogramming & Emotional Resilience How to reparent yourself and detach from the limiting stories passed down to you. Why awareness is the key to lasting change—and how to cultivate more of it. How to escape the “thought-feeling loop” that keeps most people stuck in negativity. Habits for High Performance Visualization: How to mentally rehearse the win before it happens. Morning routines that rewire your subconscious in the first 20 minutes of the day. Using affirmations and daily checklists to build real momentum (not burnout). Handling Setbacks & Evolving Your Circle How to build resilience and reframe failure on the path to greatness. Why you'll outgrow people—and how to let go without guilt. Choosing who you surround yourself with and why accountability accelerates growth. Action Steps: Start with breath – Pause today and notice your breathing. Try deep belly breaths for 2 minutes to reset your nervous system. Build awareness – Use meditation as a mirror to notice (not judge) the thoughts running your life. Reprogram your mornings – Avoid your phone and use “I Am” affirmations within the first 20 minutes of your day. Visualize your goals – Spend 5 minutes seeing yourself confidently navigating a future scenario. Win the day – Use a short daily checklist of 2–3 small wins to build momentum. Resources & Links: Follow Jacob Newton on Instagram: @newtonsmind55 Connect with Jacob for 1-on-1 Mindset Coaching: Message on Instagram Learn more about coaching with John: johnkitchens.coach “Who you become along the way is far more important than the goal itself.” – Jacob Newton   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this no-holds-barred, no-guest-needed episode, John Kitchens is joined by powerhouse leaders Al Stasek and Jay Kinder to dive into one of the biggest updates in the EXP Realty ecosystem: co-sponsorship. They're breaking down exactly what this means, why it's a game-changing evolution in agent collaboration, and how it's going to unleash a new wave of growth, momentum, and shared success for the real estate industry. From the painful “figure it out” era of traditional brokerages to this new era of agent-centric innovation, the guys unpack why this shift matters for you—whether you're brand new, scaling a team, or ready to partner at a higher level. If you've ever felt stuck in a silo, on an island, or unsure how to scale your real estate business without burning out or burning bridges—this one's for you. Key Takeaways: Co-Sponsorship is a Game-Changer What co-sponsorship actually is and how it works in EXP's new model. The difference between legacy silos and collaborative partnerships that drive real growth. How agents across org lines can now partner to add value—without losing revenue.   EXP's Competitive Advantage, Explained Why EXP's alignment of compensation and collaboration sets it apart from copycat models. The hidden truth about why traditional brokerages fail agents—and how EXP fixes that. Real-world results: Helping agents win more deals through done-for-you lead gen, AI, and systems.   The Math Doesn't Lie Why it's always about the math—and why old-school splits no longer make sense. Jay shares his $40M+ revenue share insights and why he's investing even more into agent success. The numbers behind growing a scalable real estate business without trading time for dollars.   Value, Trust & Authentic Growth Why the new real estate game is about discipline over disruption. How to build real trust (authenticity x time) and why that's EXP's unfair advantage. Why people don't join a brokerage—they join people who can make their lives better. Resources & Links: Learn more & connect with John: johnkitchens.coach Join the movement: HoneyBadgerNation.com Interested in co-sponsorship or partnering? DM John, Al, or Jay on socials.   “You're not joining a brokerage—you're joining people who can change your life.” – Jay Kinder   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens is joined by real estate expert and investor Jacob Weaver to unpack what it really takes to break into and thrive in high-end real estate. From creative deal structures to mindset shifts, Jacob shares his journey from a government cubicle to multi-million-dollar listings—and how agents can follow a clear, strategic path to elevate their price point and transform their income, career, and life. Whether you're feeling boxed in by average commissions or just want to stop being replaceable in a changing market, this episode will show you exactly how to reposition yourself for long-term success. Key Topics Covered:   The Shift from Engineer to Entrepreneur How a government cubicle sparked a realization that launched a real estate career. Why your ladder might be against the wrong building—and how to know when it's time to pivot. What hustling $75 in monthly cash flow taught Jacob about wealth-building. Creative Deal Structures that Actually Work The investor skillset that every residential agent must learn. How Jacob structured a $500 lease-option deal that netted $50K—and solved the seller's biggest pain point. Why learning how to structure creative financing opens the door to owning, not just selling. Breaking into the Luxury Market The moment Jacob realized selling one $5M home could replace a year of flipping stress. Why luxury isn't just about price—it's about nuance, skill, and service. How agents can use niche expertise (like new construction) to gain credibility and listings in the high-end space. Mindset Shifts for High-Level Performance The two-part equation: belief + skillset = confidence to play at a higher level. How agents sabotage themselves with limiting beliefs—and what to do instead. Why the “fun” in real estate comes from leveling up and learning new skillsets. Why Luxury Is the Future-Proof Path How the middle of the market is being squeezed—and what's happening with institutional buyers. Why the luxury consumer still wants a pro—and will pay a premium for personalized expertise. Why your future in real estate may depend on the niche you pick today. Actionable Takeaways: Learn creative finance strategies to unlock all types of deals—not just the easy ones. Study market nuances by price band, not just average trends—luxury is hyper-local. Find your niche in the high-end market—whether it's new construction, relocation, or investment property matchmaking. Build belief by building skill: develop vocabulary, negotiation techniques, and market insights. Start with momentum: one intentional action a day can transform your career in 30 days. Resources Mentioned: Free 30-Day Luxury Launch Plan: stan.store/jacobweaverluxury A tactical guide to break into luxury real estate—one step at a time. Creative Financing Structures & Lease Options Agent Skill Building + Mindset Development Tools Working with Builders & New Construction Strategy “Every great real estate deal is just a problem waiting to be solved. Learn to solve better problems—and you'll get paid better for it.” – Jacob Weaver   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode of the John Kitchens Coach Podcast, John is joined by real estate operator and strategist Alex Piech for a powerhouse conversation on what it really takes to win in today's shifting market. They break down where the opportunities are right now, why most agents are missing them, and how to design your business around the season of life you're in. If you're tired of chasing shiny objects and ready to build something sustainable, this one's for you. Key Topics Covered:   Where the Market's Headed (and How to Read It) Why Q1 was slower—and what signals are pointing to a strong Q2. The “two-market” reality: below-price band chaos, high-end demand, and a soft middle. How to interpret data like days on market and price adjustments to spot opportunity. Expireds, New Construction & Move-Up Buyers Why expireds are back in play—and how to win them with real strategy. How builders are crushing resale homes with sexy incentives and rate buydowns. A playbook for helping move-up buyers win in today's market (and how to position it with content). Content Strategy That Actually Converts The “10-video mini-series” approach Alex is using to dominate YouTube and attract inbound leads. Why long-form video creates authority and makes you the obvious choice before they ever call. How to map video content to buyer psychology—and build trust at scale. Solo or Team? Know Your Season The harsh truth: some agents shouldn't be on their own. How to assess your skill, drive, and season of life to determine the right model. Why plugging into a system is the smartest move for most struggling agents. AI, Consumer Trends & Positioning Why AI won't replace agents—but will supercharge the ones who use it smartly. How Alex uses AI to uncover buyer behavior patterns and nail pricing strategy. The critical difference between brokerage brand and your personal brand—and how to position it. Designing Business Around Your Life How Alex structures his business to prioritize family while still scaling income. Why “seasons” matter—and how to build for freedom, not just hustle. The power of self-awareness, commitment, and doing what you actually love. Actionable Takeaways: Target expireds and move-up buyers with tailored strategy and content. Invest in long-form video to build brand authority and attract high-intent leads. Audit your business model: solo vs. team vs. hybrid—what fits your life now? Use AI tools to enhance pricing and market insights (not to replace effort). Build leverage with systems and people so you're not doing everything alone. Resources Mentioned: JohnKitchens.coach – Coaching, strategy, and resources Connect with Alex Piech – Instagram: @alexpiech YouTube Channel: Alex Piech - Dallas Texas Living Working Genius & DISC Profile Tools AI-Powered CMA Breakdown Tools  “Design your business around your life season—not someone else's hustle.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens and Al Stasek are joined by real estate powerhouse and former pro MMA fighter Tim Stout to talk about what it really takes to succeed in real estate—and life. From getting punched in the mouth in the octagon to dominating as a team leader and investor, Tim brings a gritty, no-excuse mentality that's missing from most conversations. If you're tired of chasing tactics and ready to build lasting discipline, this episode delivers the raw truth. Key Topics Covered: Discipline Is the Difference How Tim's background in MMA shaped his mindset for real estate success. Why doing hard things consistently is the ultimate competitive edge. The power of knowing who you aren't—and how that creates focus. Results vs. Excuses You can have results or excuses—but not both. Why most agents fail: avoidance of the boring, repeatable work. Social media as a long-term leverage tool, not a magic bullet. The Solopreneur Trap & Team Building Truths The danger of trying to build a business while clinging to every role. Why you must teach your team—even if they eventually compete with you. How to attract, train, and empower talent without fear of losing them. The 1% and 0.1% Advice 20% advice is everywhere. But what does it take to be elite? How Tim breaks down what real top-level execution looks like. The truth about marketing models: be a lighthouse, not a tugboat. Industry Headlines Breakdown Compass' MLS lawsuit: is it a play for control or consumer protection? EXP & Realtor.com's “sweetheart” settlement deals under fire. Rocket's aggressive vertical integration strategy with Redfin & Mr. Cooper—what it means for agents. Actionable Takeaways: Do the boring work. Discipline over dopamine every time. Choose your marketing lane. Are you chasing or attracting? Master the foundational 3: Prospecting, Follow-up, Appointments. Commit to mastery. Not just motivation or dabbling. Build a brand people trust. Social media is earned equity over time. Resources Mentioned: SevenFigureCall.com – Book a discovery call Agent to CEO Coaching Programs Plus/Minus/Equal Mentorship Framework (Frank Shamrock) Patrick Bet-David: “Interested vs. Obsessed” mindset “You can teach anyone to fight—but you can't teach grit. That has to be earned.” – Tim Stout   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoac   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens sits down with operations expert Joel Perso to unpack the one thing that separates thriving agents from the ones stuck spinning their wheels: execution. They reveal why most real estate entrepreneurs are great at starting but fail at finishing—and how to break that cycle with a proven system that scales. If you're serious about winning in 2025 without burning out or sacrificing profitability, this is the episode you need. Key Topics Covered: The Real Reason Agents Struggle to Execute Why most entrepreneurs are starters, not finishers—and how that stalls growth. The "solopreneur trap" and the dangers of doing everything yourself. How lack of clarity and shiny object syndrome kill momentum. The 4 Disciplines of Execution What it means to focus on the “wildly important goals” (WIGs) in your business. The power of lead measures over lag measures—and how to take control of your results. How to keep a compelling scorecard and implement real accountability that sticks. Mindset Shifts for High-Level Performance Developing a true "can-do" attitude inside your business. Why progress > perfection and how to keep momentum rolling. Operational Systems That Scale How execution is different from daily operations—and why both matter. The secret to building once and managing forever (with the right team and scorecard). Why investing in people who manage is a game-changer. Inside “Boardroom”: A Hybrid Coaching Model That Actually Delivers How John and Joel designed a system that combines clarity, strategy, accountability, and implementation. The difference between coaching and actual execution support—and why you need both. What makes their two-week cycle model so powerful for real estate entrepreneurs. Actionable Takeaways: Narrow your focus: 1–2 critical goals per quarter is the sweet spot. Track the right metrics: Emphasize what you can control, not just results. Install a cadence of accountability. Surround yourself with people who complement your genius zone—and manage what you start. Don't just invest in leads. Invest in the systems and people who help you finish what matters. Resources Mentioned: Book a Discovery Call: SevenFigureCall.com Agent to CEO Scorecard “The 4 Disciplines of Execution” by Chris McChesney Working Genius & DISC Assessment Frameworks   “Execution is the separator. It's not sexy—but it's the difference between building a machine and burning out trying to be one.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoac   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens is joined by Jay Kinder and Andrew Lafountain for a no-holds-barred deep dive into what's happening right now in the real estate industry—and where it's all heading. From Rocket's acquisition of Redfin to leadership shifts at top brokerages, the guys unpack the chaos, opportunities, and strategy agents need to understand if they want to stay ahead in 2025 and beyond. This episode is part market analysis, part future forecasting, and 100% real talk from top industry leaders who've seen it all—and are still leading from the front. Key Topics Covered Redfin, Rocket & the Race to the Bottom Why Rocket acquired Redfin—and what they're really after (hint: not the agents). Redfin's failed bet on low-fee, low-skill agent models. Why consumers ultimately don't want cheap—they want value. What this move signals about the future of real estate portals and tech platforms. The Legacy Brokerage Shakeup Why franchise models (KW, Anywhere, Berkshire) are struggling to evolve. Lawsuits, territorial issues, and brand dilution. The difference between iconic brands and actual value propositions in today's market. Why the agent—not the company—is the brand now. Cloud-Based Brokerages: Who's Winning & Why How eXp navigated 20K–80K agent growth profitably—a feat unmatched in the industry. The co-sponsorship game-changer and what it unlocks for agent partnerships. Why most “me-too” cloud brokerages will fail (and some already are). What sets eXp's leadership apart: Leo Pareja and Glenn Sanford's agility, vision, and agent-first focus. Real's Leadership Shift & What It Reveals The abrupt exit of Sharran Srivatsaa from day-to-day operations. Why losing a charismatic visionary can signal deeper cracks. Why copycat models without culture or core values can't scale sustainably. The hard truth: Without operational excellence, fast growth leads to faster breakdowns. Actionable Takeaways Don't be seduced by legacy brands—they don't control the customer experience you do. As a cloud brokerage, operational excellence at scale is the new battleground. Align yourself with a platform that evolves fast, values agents, and puts your growth first. Pay attention to leadership exits—it's often a signal of turbulence ahead. If you've been sitting on the sidelines, now is the time to move—before the next wave explodes. Resources Mentioned eXp Realty – The platform powering agent-first success. Redfin Acquisition Coverage – Mike DelPrete Newsletter FastCap Agent Accelerator Program John Kitchens Coaching Jay Kinder YouTube   "The agent is the brand. Brokerages that don't get that are already behind." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoac   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with the incomparable Curtis Shewell—a master of authentic connection and persuasive communication. Fresh from an exclusive mastermind with Sir Richard Branson on Necker Island, Curtis unpacks how being authentically dialed in to your intentions, language, and energy opens doors that most only knock on. From navigating elite rooms to converting “No” into opportunity, this conversation is a must-listen for any agent or entrepreneur looking to grow through genuine influence and strategic presence. Key Topics Covered Getting in the Right Rooms How Curtis got into private mastermind rooms with elite entrepreneurs (including Richard Branson) by being curious, not pushy. Why body language and listening create deeper connection than scripted pitches ever could. Leading with Value How to make deposits before withdrawals—and why that builds loyalty and influence. Why people remember how you make them feel, not your accolades. Authenticity as a long-game play in sales, leadership, and team-building. Mastering Your Message Crafting an authentic, curiosity-driven elevator pitch (“I help people accumulate wealth and residual income through real estate.”) Why “I'm a Realtor” is the weakest answer to “What do you do?”—and how to say something that gets people asking for more. The #1 mistake agents make when speaking to someone more successful than them—and how to avoid it. Authentic Sales That Don't Feel Salesy Why “No” is your friend—and how to use it to build trust, not resistance. Curtis' approach to objections: leading with empathy, permission, and authentic dialogue. Why most agents oversell and underconnect—and how to flip that dynamic instantly. Introducing: Dialed In Coaching What agents really need right now: skill-building in a no-pressure, no-hype environment. Why Curtis created Dialed In: for less than the cost of a cup of coffee a week, agents can roleplay, sharpen scripts, and master their message. How the 7:30 AM Breakfast Club call turned into one of real estate's training communities. Resources Mentioned Breakfast Club: Free Daily Coaching Call (7:30 AM ET) Dialed In Coaching – Next-Level Sales Conversations The Third Door by Alex Banayan Curtis' $1,000 Objection Handling Challenge Necker Island & Lessons from Richard Branson JohnKitchensCoach.com – Coaching & Business Strategy   “You don't need everyone to like you—you just need the right ones to remember your name.” – Curtis Shewell “Don't try to be impressive—just be interested, and you'll be remembered.” – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode with Jesse Dau, we unpack the evolving strategies behind content-driven real estate growth. From mastering YouTube and video leverage to understanding how to attract top-tier clients and agents, Jesse shares how creators like his wife and others are thriving in a challenging market by going all-in on intentional content strategy and smart systems. Key Topics Covered: The Power of Video & YouTube Why long-form YouTube content is still the best lead generation tool for real estate. How Jesse's wife makes $200K working just 2 days a month using a focused content model. The difference between entertaining and educational content—and why it matters. Leverage & Scaling Smart How to work less and make more by building a content system that fits your lifestyle goals. Leveraging a videographer as a business partner vs. just a contractor. The “Director Mindset” for hiring creatives that fuel your growth. Agent Attraction the Right Way The critical difference between marketing to agents vs. consumers—and why most agents get it wrong. Jesse's proven playbook for recruiting producers, not just people. The overlooked opportunity with bilingual agents and underserved YouTube markets. Staying Relevant in Shifting Markets Why the agents thriving right now are doubling down on content. How home tours have evolved from a “never” strategy to a lead magnet when done right. Using today's slow market to dial in systems and dominate when momentum returns. Actionable Advice Nail your goals first: What do you want your business to look like? Then reverse-engineer your content around it. Open houses and FSBOs still work—don't ignore the basics while building your brand. Consistency over perfection: Show up, keep improving, and let the compound effect do its thing. Resources Mentioned: Channel Junkies (YouTube & coaching) Reset by Dan Heath Traffic & Conversion Summit insights ChatGPT & AI for recruiting comparisons   “Stop hiring ‘summer break' videographers. You're trying to make $400K—hire like it.” - Jesse Dau   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John is joined by Gene Darden, a seasoned real estate leader navigating the ups and downs of a shifting market. Gene opens up about his journey of reinvention—from nearly going bankrupt to rebuilding a leaner, smarter business model. Together, they dive deep into economic indicators, real estate strategy, consumer trends, and the critical role of leadership and adaptability in uncertain times. Whether you're a seasoned agent or navigating your first downturn, this conversation delivers invaluable insight into what it takes to survive—and thrive—in today's market. Key Topics Covered Reinvention Through Market Shifts Why scaling up in a boom is easy—but scaling down quickly is critical. Lessons learned from holding on too long to past opportunities. The importance of agility and understanding when to pivot. Understanding Economic Indicators How bond markets, labor trends, and buyer behaviors impact real estate decisions. The role of adjustable-rate mortgages in Florida's inventory spike. Real examples of price corrections in waterfront markets. Strategy Over Sales The death of the CMA: Why agents must go beyond comps to win listings. How to build pricing conversations around current realities, not past highs. Understanding seller psychology and motivating based on financial strategy. The New Era of Real Estate Agents Why agents must shift from glam and social to substance and strategy. Understanding 20%, 1%, and 0.1% level advice and how it applies to sellers. The gap between knowledge and execution—and how to collapse time through better preparation. Multi-Market Mastery How Gene is building business in both Alabama and Florida by leveraging team support. The difference in conversations between local buyers and investment-minded clients. Using data and AI to understand where the money is moving from and to. Consumer Behavior and AI's Impact How tools like ChatGPT are informing today's buyers and sellers. What agents must do to stay ahead of increasingly educated clients. The irreplaceable value of personalized strategy and relationship-building. Building for the Future with PLACE Gene's five-year plan to scale with PLACE and eventually exit. Why bringing in a strategic partner helps with growth, systems, and team leadership. How ancillary services like mortgage align with long-term scalability. Resources Mentioned PLACE – A platform for top-producing teams to scale and sell. ListTrac – For tracking listing views and market interest by location. Area Pro / LandVoice – Tools for prospecting, data gathering, and lead generation. Dan Heath – “Upstream” & “Reset” – Books on problem-solving and aligning with real goals. Valuetainment / PBD Podcast – Gene's go-to for economic and business insights. Grok / ChatGPT – AI tools to boost research, prep, and agent productivity. “You've got to be able to tell people what they need to hear, not just what they want to hear.” – Gene Darden   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this episode, John Kitchens sits down with powerhouse agent and marketing maven Georgia Tusch to dive into navigating the current market climate, the power of storytelling in real estate, and how to thrive in uncertain times. Georgia shares her unfiltered perspective on leading through a challenging Canadian market, how she wins listings through world-class marketing, and what it really takes to build long-term success in real estate right now. Key Topics Covered Telling Stories That Sell How Georgia uses storytelling to shift buyer and seller mindsets in a fearful market. Using real estate narratives to create urgency and highlight rare opportunities. Leveraging emotion and relatability in marketing to move hesitant clients to action. Navigating a Tough Market with Confidence Why this market feels more like pre-pandemic conditions—and how to adapt. Strategies for staying confident and proactive despite slower sales and economic uncertainty. Understanding how tariffs and manufacturing disruptions are affecting buyer behavior. The Value of Being the Second (or Third) Agent Why Georgia prefers listings that have failed with other agents. How to position yourself as the expert who can fix what others couldn't. Using proven marketing and fresh energy to reposition stale listings. Mastering Buyer & Seller Qualification The key questions every agent should be asking upfront to avoid time wasters. How to strengthen the buyer process and eliminate surprise financing issues. Setting clear expectations from day one to reduce emotional volatility. Negotiation, Pricing, and Pre-Framing How to pre-frame pricing conversations to avoid painful reductions later. Understanding the importance of pricing psychology in today's market. Handling objections and commission questions by articulating real value. Strengthening Vendor & Referral Relationships Building mutually beneficial partnerships with lawyers, stagers, and trades. Creative ways to exchange value (e.g. staging reimbursements, vendor bartering). How a solid preferred vendor list builds trust and strengthens the client experience. Investing in Marketing, Not Cutting It Why consistent content is crucial in slower markets. How marketing momentum builds brand equity for the long term. The trap of cutting brand spend when things get tight—and why it backfires. Sharpening Systems and Knowing Your Numbers The importance of tracking your real cost per listing and cost per buyer. Doubling down on listing and buyer processes to maximize conversion. Using systems to create more consistent and predictable results—even in chaos. Resources Mentioned Georgia's Seller & Buyer Guides (includes her preferred vendor directory) Two-Hour Touch-Up Staging Strategy ChatGPT for crafting marketing stories EXP Downline Collaboration on Commercial Listings “30 Days to Luxury” Program by Jacob Weaver (referenced from prior episodes) “Don't be a vitamin—be a painkiller. Solve a real problem in the market.”  – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview This special Thanksgiving edition of the John Kitchens Podcast dives deep into the power of gratitude, personal growth, and building a life centered around freedom and legacy. John Kitchens, along with Al Stasek and Jay Kinder, reflect on the lessons they've learned, the challenges they've faced, and the strategies they've developed to achieve success while staying grounded. The conversation also offers actionable advice for listeners seeking personal and professional growth. Key Topics Covered The Power of Gratitude How a daily gratitude practice can transform mindset and help navigate chaos. Finding gratitude even in the hardest moments ("What are the 'fleas' in your life to be thankful for?"). Tools and tips for incorporating gratitude into your daily routine. Personal Growth Through Struggle The role of failure in achieving success. Recognizing anxiety as a signal for skill development and growth. Embracing challenges to push past boredom or stagnation. Building a Life Team and Strategy The importance of surrounding yourself with the right people—your life team. Balancing business and personal growth to create a path to freedom. Moving from survival to status, then to freedom, and ultimately to legacy. The Money Game and Financial Freedom Understanding the difference between a CPA and a tax strategist. Practical steps for managing and investing money to maximize wealth and reduce taxes. Teaching the next generation how to think differently about money and opportunity. Lessons in Leadership and Legacy Building a team and a culture that aligns with your vision and values. Leadership strategies for staying calm in chaos and inspiring others. Transitioning from chasing status to creating long-term freedom and legacy. Resources Mentioned Tools The Four Agreements by Don Miguel Ruiz. The G Code App by Ryan Stuman for tracking wins. The Miracle Morning by Hal Elrod for mindfulness practices. Financial Resources Tax strategist Carlton Dennis (YouTube: Tax Alchemy). Choose Your Enemies Wisely by Patrick Bet-David for transitioning from status to legacy. 10X for Kids by Grant Cardone for teaching financial literacy to children. Practical Tips Greenlight credit cards for kids to teach savings, investing, and financial responsibility. Leveraging real estate investments for tax advantages and wealth building. "Gratitude helps you become the calm in the chaos." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview This episode dives into the evolution of real estate, leadership strategies, and the importance of authenticity in building lasting client relationships. Host John Kitchens is joined by Courtney Stewart, leader of the C Stewart Group, to discuss the perks of being part of a team, crafting your brand, and leveraging social media to drive meaningful connections and success in the ever-changing real estate market.   Key Topics Covered The Power of Teams How collaboration and shared skill sets elevate performance. Aligning your values and mission for long-term success. Authenticity in Real Estate Building trust through consistent, authentic storytelling. Why relationships matter more than transactional goals. Leadership Lessons Courtney's journey to forming the C Stewart Group and balancing personal and growth. The importance of having a clear "why" and hustle mentality in business. Content and Marketing Strategies Using social media to showcase your brand and attract clients organically. The shift from traditional sales tactics to authentic connections. Overcoming Challenges Navigating fast growth, burnout, and leadership challenges in real estate. Balancing personal development with leadership.   Resources Mentioned Patrick Lencioni's Books: The Motive, The Ideal Team Player, The Advantage. Buy Back Your Time by Dan Martell. The Client Attraction Tracker (Courtney's proprietary method)   "You have to understand who you are and what you need in your business. The right people will align with your goals and values."   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview In this empowering episode of One Big Fire Live, hosts John Kitchens and Al Stasek welcome the dynamic and inspiring Gogo Bethke to explore themes of leadership, personal growth, and crafting a fulfilling life. Gogo, a trailblazer in the real estate world, shares her incredible journey from starting with $400 in borrowed funds to building an empire fueled by resilience, grit, and vision. Key Topics Covered Gogo's Personal and Professional Transformation Her journey from arriving in the U.S. with $400 to building an empire. Growing her business to a multi-million dollar business. Lessons learned about resilience, grit, and embracing challenges. From Hustle to Balance: Redefining Success The transition from hustle culture to focusing on purposeful living. Strategies to maintain work-life balance while nurturing personal relationships. The Four Levels of Success Understanding and navigating the stages of survival, status, freedom, and legacy. How to identify where you are and plan for the next level. Time Mastery and Personal Development Insights from Dan Martell's Buy Back Your Time and Tony Robbins' Unleash the Power Within. Gogo's use of tools like CPR (Commitment, Penalty, Reward) to set and achieve goals. The Importance of Leadership and Mentorship Stepping back to give the next generation of leaders the stage. Why investing in others fuels long-term success and helps you in building your empire.   Resources Mentioned Books: Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Four Agreements by Don Miguel Ruiz Outwitting the Devil by Napoleon Hill Tools: CPR Framework (Commitment, Penalty, Reward) Time-blocking strategies to create balance and efficiency. Inspirational Speakers: Tony Robbins: Unleash the Power Within Jesse Itzler: Embracing the power of legacy and intentional living.   "Don't coast—pain is around the corner if you stop growing" Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: .In this empowering episode of The John Kitchens Podcast Experience, John sits down with real estate powerhouse Veronica Figueroa to discuss the challenges and triumphs of navigating one of the toughest years in real estate. From harnessing the power of community to embracing vulnerability in leadership, Veronica shares her strategies for staying inspired, building relationships, and setting the stage for success in 2025.   Key Topics Covered: Leadership Through Challenges: Why leading with heart and authenticity matters now more than ever. The Power of Proximity: How borrowing energy and inspiration from your network can reignite your drive. Navigating the Market Shift: Understanding current market trends, from rising rental demand to home affordability challenges. Tools for Success in 2025: Insights into powerful platforms like Sisu, Fellow, and Corded.io that are reshaping real estate. The Importance of Adaptability: Learning to take what the market gives you and thrive by embracing change. Why eXp Realty Stands Out: How the brand's innovation, leadership, and partnerships are empowering agents to succeed in a shifting landscape.     Resources Mentioned: Fellow: Helps agents identify seller leads and monitor follow-ups to reduce missed opportunities. Sisu: A real estate business intelligence tool for tracking performance metrics and team accountability. Corded.io: Uses AI to provide insights on potential recruits and leads, optimizing your approach to recruitment and sales. Shiloh: A platform for advanced call tracking and coaching, designed to help agents improve conversion rates. LuxVT: Supports agents in creating luxury marketing materials, enhancing property presentations.   During tough times, lean into the energy and inspiration of your network to reignite your fire and get back on track.   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode of The John Kitchens Podcast Experience, John and his guests dive deep into the power of collective success, resilience, and effective leadership strategies in today's challenging real estate market. Through a series of insights, stories, and actionable advice, they explore the importance of aligning around shared goals, building mental toughness, and developing strong relationships with clients and team members. Whether you're a new agent, an experienced team leader, or an entrepreneur, this conversation will inspire you to level up, do the hard things, and ignite a fire that pushes everyone forward.   Key Topics Covered: One Big Fire Concept: Learn the origins of the "One Big Fire" philosophy and how bringing individual strengths together can drive success on a larger scale. Resilience in Business and Life: The panel discusses the value of enduring challenges and how pushing through tough moments in real estate, from market fluctuations to business hurdles, builds long-term resilience and confidence. Leadership and Emotional Intelligence: John and his guests share tips on becoming a highly effective leader, emphasizing empathy, transparency, and emotional intelligence as essential qualities to inspire others and lead in uncertain times. Institutional Investor Insights: Jessica offers insights into working with institutional investors, discussing how relationship building and revenue diversification help create sustainable growth even in a changing market. Trust and Responsiveness with Clients: The team explores the importance of building trust by being responsive and transparent with clients and creating memorable experiences that leave a lasting impact. Obsessed vs. Committed: Inspired by Patrick Bet-David's advice, the conversation dives into the difference between being interested, committed, and truly obsessed, especially in real estate where grit and consistency are key to thriving in competitive times. Resources Mentioned: Chris Voss - Tactical Empathy in Negotiation John Kitchens Coaching ConnectCon Texas - Multifamily Investment Conference   Winning in this market requires more than just interest; it takes obsession, grit, and a willingness to adapt.   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode, John Kitchens sits down with two inspiring leaders in the real estate industry to discuss the power of mindset, the value of doing hard things, and the strategies that help agents and leaders thrive in challenging markets. With real-world experiences and valuable insights, they cover everything from the importance of a strong inner circle to the art of creating a client-focused experience. Discover how endurance and mental resilience translate into everyday success in real estate and beyond.   Key Topics Covered: The Importance of Facing Challenges - How doing hard things builds resilience and mental strength, making the day-to-day easier and enabling better problem-solving under pressure. Building a Strong Inner Circle - Why surrounding yourself with people who push you forward is crucial, and how to determine if someone is the right fit for your inner circle. Leveraging Endurance Training for Business Success - Using endurance sports as a metaphor for mental toughness in business, focusing on grit and persistence to achieve long-term success. Effective Accountability and Team Dynamics - How accountability structures and teamwork drive results, and why cultivating a supportive ecosystem is key for high-performing teams. Goal-Setting and Tracking Key Performance Indicators (KPIs) - Understanding the importance of setting achievable goals and tracking critical metrics like appointments, offers, and follow-up activities to create predictable outcomes. Creating a Memorable Client Experience - How to turn lead engagements into meaningful experiences that foster client relationships and generate long-term referrals. Final Thoughts and Takeaways: Stay Committed to Growth - Embrace discomfort and push past limitations; success requires grit and patience. Nurture Your Circle and Mindset - Align your inner circle with your goals, and keep a strong growth-oriented mindset to stay resilient in challenging times. Focus on Metrics that Drive Success - For real estate agents, tracking daily activities and knowing your numbers are essential for sustainable success. Create Value Beyond Transactions - Strive to create unforgettable experiences for clients; build relationships, not just sales. Resources Mentioned: Patrick Bet-David's “Choose Your Enemies Wisely” - For insights on mindset, competition, and building a powerful inner circle. Working Genius Assessment - A tool to understand strengths and areas for growth, beneficial for team alignment and personal development. Answer the Public - A resource for finding trending questions and topics in real estate that resonate with potential clients.   The people we meet in this business can change our lives, and real estate is just a vessel to get to the things we want in life.   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode of Expert Mentors Live, host John Kitchens welcomes back Nick Krem to dive into advanced AI applications for real estate. From building efficiency to mastering skillsets, John and Nick break down how AI can enhance everyday tasks, support real estate professionals' growth, and simplify communication. Tune in to learn how to incorporate AI effectively without losing the personal touch that drives the industry.   Key Topics Covered: The Role of AI in Real Estate How AI is evolving to assist with day-to-day operations. Understanding “Team Human” versus “Team Replace Human” and why AI should enhance, not replace, real connections. Insights on AI's role in lead nurturing, helping agents focus on converting warm leads while AI manages the long-term pipeline. AI for Efficiency and Productivity Ways to use AI tools like ChatGPT to become more effective and cut out repetitive tasks. Leveraging AI for better productivity and client relationship management, allowing agents to focus on high-value interactions. Role-Playing Scenarios with AI to Improve Sales Skills The game-changing ability to practice client interactions and objection handling using AI's advanced voice feature. How agents can use ChatGPT to role-play as clients, helping them prepare and boost confidence in real scenarios. Customizing AI to Your Real Estate Business Tips on training AI to understand your unique business model, client base, and values. Using ChatGPT to streamline marketing, client communication, and daily operations by building out custom instructions and memory features. SEO and Content Strategy with AI How AI can amplify your digital presence by producing targeted SEO-driven content. Practical steps for dominating your local market through AI-powered content creation, from blogs to social media posts. Final Thoughts and Takeaways: John and Nick highlight the importance of adopting AI as a key team member in your real estate business. Agents who embrace AI now will save time, boost productivity, and build a competitive edge in a tech-forward market. The tools discussed offer real solutions for scaling operations, managing client expectations, and staying relevant in a rapidly changing environment. Take the time to onboard AI thoughtfully, leveraging its potential to free you up to deepen client relationships and hone your skills. Resources Mentioned: ChatGPT (advanced features like voice capabilities) Fello (AI-driven lead intelligence) Answer the Public (for SEO-driven content ideas) Patrick Bet-David's “Choose Your Enemies Wisely” (mission formula)   AI shouldn't replace the human connection—it should enhance it. When used right, AI becomes a lifelong teammate, helping you do more, connect better, and stay human.   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Episode Overview: In this episode of The John Kitchens Podcast Experience, John and his co-hosts dive into key issues facing today's real estate professionals, including the essential roles of the National Association of Realtors (NAR) and Multiple Listing Service (MLS). They explore how these institutions protect agents and clients, plus tackle major industry shifts like commission structure changes and the rising importance of multifamily investments. The team also discusses how to leverage community relationships and market knowledge for sustained success in real estate.   Key Topics Covered: The Role of NAR and MLS: NAR Advocacy Efforts: John highlights insights from Cindy Featherstone Shields about how NAR's lobbying efforts protect real estate agents and homeowners. Key areas include defending 1031 exchanges, preserving tax benefits, and preventing restrictive real estate policies. The Value of MLS: Discussion on the essential function of MLS, allowing agents to organize and access listings effectively and emphasizing how a unified platform benefits agents, sellers, and buyers alike. Commission Structure Changes and Market Impact: Buyer and Seller Trends: The team examines the impact of recent shifts where sellers might be reducing compensation for buyer's agents, and how this change could affect agent negotiations and consumer behavior. Adaptation for Agents: Emphasis on the need for agents to enhance their negotiation skills and effectively communicate the value they bring to transactions, especially as the market undergoes structural changes. Investment Strategy and Wealth-Building: Benefits of Multifamily Investment: John and the team discuss multifamily properties as a strategic investment, citing scalable cash flow and value appreciation as significant advantages compared to single-family investments. Navigating Today's Market: With limited inventory and high interest rates, the hosts suggest focusing on multifamily and commercial investments to hedge against economic shifts, and stress understanding market fundamentals to secure long-term growth. Building Strong Community Relationships: Networking and Community Engagement: The hosts emphasize the importance of community relationships, encouraging agents to engage with their local networks, connect with other agents, and build partnerships for mutual success. Long-Term Client Connections: The team shares insights on creating sustainable client relationships through added value and consistent communication, which can significantly enhance an agent's business over time. Development Trends: Small-Scale Development and Affordability: With rising land and building costs, builders are focusing on smaller, more affordable projects, like townhomes and compact single-family homes. John discusses how agents can leverage this shift to better serve clients in the current economic climate. Future Opportunities in Real Estate: The team talks about how agents and investors can position themselves strategically to benefit from these trends, underscoring the importance of understanding market movement and anticipating future opportunities. Final Thoughts and Takeaways: MLS and NAR Are Cornerstones of Real Estate Success: The MLS and NAR provide structure and protection essential to the current real estate model, ensuring transparency, accessibility, and industry stability. Relationships Are Key to Sustained Success: Agents should focus on community building and long-term client relationships to thrive, especially in a shifting market. Investing in Multifamily and Commercial Real Estate is a Smart Move: Multifamily investments offer scalability, stability, and excellent cash flow opportunities; agents and investors should consider diversifying their portfolios to adapt to current market conditions. Stay Informed and Adaptable: Continuous learning and staying ahead of market trends—especially around property affordability and changing buyer/seller dynamics—will be critical for agents looking to grow and future-proof their businesses. Resources Mentioned: NAR Website: For detailed insights on NAR's lobbying efforts and a list of issues they advocate for on behalf of professionals. Cindy Featherstone Shields – Expert Mentor and top-producing agent based in Tyler, Texas, who provided in-depth insights into NAR's advocacy and real estate challenges in small-town markets. Books Discussed: Buy Back Your Time by Dan Martell – A guide on managing time to maximize business efficiency. Choose Your Enemies Wisely by Patrick Bet-David – A strategic approach to business growth and wealth-building. Turning Pro by Steven Pressfield – A motivational book on transitioning from amateur to professional work ethic. Outwitting the Devil by Napoleon Hill – Lessons on overcoming fear and self-doubt in achieving success. Multifamily Investment Resources: Rich Dad Poor Dad by Robert Kiyosaki – A foundational book on real estate investment. Grant Cardone's Multifamily Training Programs – Recommended as a valuable educational tool for agents interested in multifamily and commercial investments. ConnectCon Event – An investment and growth event featuring Grant Cardone, with upcoming dates in Frisco, Texas.   As we know it wouldn't be the same without NAR. It's not just about what they bring to the table, but what they allow not to change." – John Kitchens   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

In this episode of Expert Mentors Live, John Kitchens is joined by Cindi Featherston-Shields, a seasoned expert, for a deep dive into navigating changes in the real estate landscape. They discuss the National Association of Realtors (NAR) and its crucial role in lobbying for the industry, the impact of lawsuits, and the importance of negotiation skills. Cindi shares how agents can build relationships, leverage open houses, and focus on niche markets to drive success in today's evolving market.   Key Topics Covered: The Role of NAR: Understanding NAR's influence, including their lobbying efforts for homeownership rights, the 1031 exchange, and commission protection. Adapting to Changes in the Market: How agents can navigate new challenges post-lawsuit and remain competitive. Negotiation Skills: Why mastering negotiation is crucial, especially as the market shifts towards more buyer-paid commissions. Relationship Building for Long-Term Success: Strategies for agents to focus on their circle of influence and nurture relationships for consistent, repeat business. Leveraging Open Houses: How open houses can be an effective tool for generating leads and building relationships, especially in smaller communities. Specialization and Niche Markets: The importance of targeting specific segments, such as luxury real estate or geographic farming, to establish expertise and drive business. The Power of Community Involvement: Cindi's innovative approach to creating a nonprofit consignment shop as a marketing tool, building deep community connections, and supporting charitable causes.   Final Thoughts and Takeaways: NAR's Value: NAR's lobbying efforts are crucial for protecting agents and homeowners, especially regarding tax issues like the 1031 exchange. Negotiation Mastery: Strong negotiation skills are key as commission structures shift, allowing agents to maintain their value. Relationships Drive Success: Building and nurturing relationships with clients and your community ensures repeat business and long-term success. Specialize for Growth: Focus on niche markets like geographic farming or luxury real estate to build expertise and stand out. Community Engagement: Creative initiatives like Cindi's nonprofit consignment shop can deepen local connections and grow your business. Systems Are Essential: Establishing strong processes, like follow-ups and community events, helps sustain and scale your real estate business. Resources Mentioned: NAR Website: Explore NAR's lobbying efforts and the key issues they're fighting for in the real estate industry. "Buy Back Your Time" by Dan Martell: A book recommended by Cindi to help entrepreneurs and business owners delegate and reclaim their time. "Choose Your Enemies Wisely" by Patrick Bet-David: A must-read business book mentioned for its insights on building strong relationships and navigating business challenges.   "It's all about relationships—take care of people, and the business will take care of itself."   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds in real estate. See you next time!