Podcasts about golden moon

THE NEW MOON RACE  WITH MANY ENTRANTS: 3/8: Genesis: The Story Of Apollo 8 Paperback – by  Robert Zimmerman  (Author) https://www.amazon.com/Genesis-Story-Apollo-Robert-Zimmerman/dp/0440235561 The story of Apollo 8, the first manned vehicle to leave earth orbit and circle round the moon, is told in vivid detail, focusing on the mission's historical, scientific, and media importance. 2014 GOLDEN MOON

Bo and Blake talk SEC football and sports betting in the second hour of the show live in the BankPlus Studio. Mississippi State insider Steve Robertson joins the show on the Farm Bureau guest line talking Bulldogs baseball and football. Steve updates the latest from the Diamond Dawgs as assistant coach Jake Gautreau is a hot name on the coaching circuit this offseason. Steve talks about the search for a new pitching coach and the names he believes are on the shortlist for Chris Lemonis, and gives a potential timeline for when a hire might be made. Steve hits on football recruiting and the big camps this summer as Zach Arnett looks to take advantage of a talented high school class in Mississippi this year. The guys discuss the ongoing debate around the SEC football schedule changes and hit some interesting audio from SEC commissioner Greg Sankey. In the SEC Insider Hit, Chris Hopwood, Director of the Sportsbook at Golden Moon Casino, joins the show on the Farm Bureau guest line talking about the evolution of sports betting in Mississippi. Chris gives his thoughts on the college baseball betting scandal that caused Alabama baseball coach Brad Bohannon to lose his job mid season. Chris talks about how college sports betting has changed over the years as more sportsbooks begin to take large bets on college athletics. Chris discusses the latest from the Sportsbook and some of the biggest bets they have taken this year. Chris talks about the love of parlays by the average bettor, and which sports are drawing the most action at Golden Moon. Chris talks about the action on the SEC versus the NFL, and which programs garner the most money each year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Hopwood, Director of the Sportsbook at Golden Moon Casino, joins the show on the Farm Bureau guest line talking about the evolution of sports betting in Mississippi. Chris gives his thoughts on the college baseball betting scandal that caused Alabama baseball coach Brad Bohannon to lose his job mid season. Chris talks about how college sports betting has changed over the years as more sportsbooks begin to take large bets on college athletics. Chris discusses the latest from the Sportsbook and some of the biggest bets they have taken this year. Chris talks about the love of parlays by the average bettor, and which sports are drawing the most action at Golden Moon. Chris talks about the action on the SEC versus the NFL, and which programs garner the most money each year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Hopwood, Director of the Sportsbook at Golden Moon Casino, joins the show on the Farm Bureau guest line talking about the evolution of sports betting in Mississippi. Chris talks about how college sports betting has changed over the years as more sportsbooks begin to take large bets on college athletics. Chris discusses the latest from the Sportsbook and some of the biggest bets they have taken this year. Chris talks about the love of parlays by the average bettor, and which sports are drawing the most action at Golden Moon. Chris talks about the action on the SEC versus the NFL, and which programs garner the most money each year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bo and Blake talk March Madness and sports betting in the first hour of the show live from Raggio Mercantile in the mobile BankPlus Studio. The guys recap a wild first day of the NCAA Tournament, from upsets to blowouts, and how Bo took the Sportsbook at Golden Moon for fat stacks. Bo talks about the parlay he hit yesterday and how that luck carried over to not getting a ticket this morning. The guys recap the tough loss for Ole Miss baseball as they were run-ruled in their SEC opener at Vanderbilt. In the SEC Insider Hit, Josh Raggio of Raggio Mercantile in Raymond joins the show on the Farm Bureau guest line talking all things Y'all Lifestyle. Josh and Bo talk about the latest going on at Raggio Mercantile as they host their Spring Outdoor Pop-up tomorrow in downtown Raymond where Walker Wilson, contestant on The Voice, will be having a concert. The guys talk about the start of turkey season and some of the cool hunts Raggio is leading, including taking the crew from 247 Hunt on an epic turkey hunt coming up soon. That leads to a great discussion on Josh taking Bo on a hunt and filming it for content. Raggio shares some of the cool trinkets and hunting gear he has available at Raggio Mercantile to take your hunting game to the next level. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Hopwood, Director of the Sportsbook at Golden Moon Casino, joins the show on the Farm Bureau guest line talking March Madness at the Sportsbook. Hop talks about the latest going on at Golden Moon as the NCAA Tournament ramps up this weekend. Hopwood discusses how the football season finished, including the big bets at the Super Bowl, and talks about some of the most bet teams over the season. Hopwood talks about some of the more ridiculous parlays bettors have taken so far this year, including one that hit for big money. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bo and Blake talk March Madness and the Y'all Lifestyle in the final hour of the show live from the mobile BankPlus Studio at the Golden Moon Casino. The guys continue the discussion around Scottie Scheffler's menu for the Masters Champions Dinner, which Blake claims is uninspired. Bo gives his final thoughts on the NCAA Tournament and his pick for champion before the first round gets underway today. The guys have fun talking about West Virginia coach Bob Huggins, who wears a lot of track suits, and discuss what Ole Miss coach Mike Bianco would wear. In the SEC Insider Hit, Chris Hopwood, Director of the Sportsbook at Golden Moon Casino, joins the show on the Farm Bureau guest line talking March Madness at the Sportsbook. Hop talks about the latest going on at Golden Moon as the NCAA Tournament ramps up this weekend. Hopwood discusses how the football season finished, including the big bets at the Super Bowl, and talks about some of the most bet teams over the season. Hopwood talks about some of the more ridiculous parlays bettors have taken so far this year, including one that hit for big money. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bk. 04 Ch. 71  The Golden Moon pirates have fled, but not before taking their frustration out on the airship. Darvin, Arannis, and Finnigan rush to help their allies and repair what they can. Ulwan and Felicity were able to prevent the worst from happening, but there is much to be done before everyone is ready to take to the skies. Even so, simply getting into the air won't mean that everything (and everyone) is okay. Music: twitter.com/DarylBarnes_ Art: twitter.com/gabi_desu Patreon: patreon.com/skyrendpodcast Discord: discord.com/invite/yEbuAVU Baby Bestiary: twitter.com/metalweavegames

Bk. 04 Ch. 70  The Golden Moon pirates have defeated the lightning phoenix and seek to claim its egg as their own. Once Finnigan, Darvin, and Arannis realize what's at stake, they decide that they must intervene. Goldbeard and her sisters are unlikely to let their prize go without a fight, but they aren't quite at full strength after the battle with the phoenix. Even so, they might have a dirty trick or two up their sleeves.   Music: twitter.com/DarylBarnes_ Art: twitter.com/gabi_desu Patreon: patreon.com/skyrendpodcast Discord: discord.com/invite/yEbuAVU Baby Bestiary: twitter.com/metalweavegames

Bk. 04 Ch. 69  With the capture of The Golden Moon pirates, Darvin, Finnigan, and Arannis are faced with a tough decision: what now? The Regal Splendor is hardly built for keeping prisoners, and the pirates can be quite charming when they aren't trying to loot the ship. There is a long way to go, and the pirates are far from the only danger in the skies.   Music: twitter.com/DarylBarnes_ Art: twitter.com/gabi_desu Patreon: patreon.com/skyrendpodcast Discord: discord.com/invite/yEbuAVU Baby Bestiary: twitter.com/metalweavegames

Steve, Miss Beka Sue, Tim, Jason and Demetri talk about Golden Moon's new whiskey made from gluten free beer. TBD music is by Kevin MacLeod (incompetech.com). Important Links: ABV Barrel Shop: abvbarrelshop.com Steve Akley's New Book, Bourbon Assignments: https://amzn.to/2Y68Eoy ABV Network Shop: https://shop.abvnetwork.com/ YouTube: https://bit.ly/3kAJZQz Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.

Welcoming an award-winning distillery and master distillery to The Jewish Drinking Show, I am pleased to share the newest episode. Stephen Gould, the master distiller and proprietor behind Golden Moon Distillery, winner of the 2019 distillery of the year award by the American Distilling Institute, is the featured guest for the show. While numerous products of the company were already certified kosher as of the recording of this episode, since then, almost all of their products have now become certified kosher.In addition to his work at Golden Moon Distilling, he has been distilling off and on for over 30 years. He lectures and teaches courses on distillation, including use of botanicals in the production of liquors and liqueurs, production of brandies and whiskies, craft-distillery start-ups and the history of spirits. He consults and provides tailored training for distilleries in the U.S., Europe, Asia and the Middle East. He also writes for several industry trade publications, including Distiller Magazine and Artisan Spirit Magazine. He is an experienced whiskey and spirits judge, judging in a variety of spirits competitions in the United States and Europe. Disclosure: Samples were sent for review purposes for this episode from Golden Moon Distillery.Support the show

Tiny Roxy Super Nash & Xavier talk with Steven Gould Master Distiller of the Golden Moon Distillery!   Steven is a international and national Whiskey judge, along with serving on a great number of whiskey boards.. He talks about everything whiskey who what when and why!  you'd don't want to miss this podcast of the scotchy bourbon boys!www.logstilldistillery.com Support the show

Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting. Bo and Chris discuss which teams receive the most bets in college football and the NFL. Chris talks about which games have been getting the most bets this week.  

Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting. Chris talks about the new mobile app you can download when you arrive at the Golden Moon which will help make placing bets easier than ever.

Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting. Chris talks about the new mobile app you can download when you arrive at the Golden Moon which will help make placing bets easier than ever. Bo and Chris discuss which teams receive the most bets in college football and the NFL. Chris talks about which games have been getting the most bets this week.  

Bo and Blake are talking college and NFL football live in the mobile BankPlus Studio in hour three of the show. College football guru Dave Bartoo joins the show on the Modelo guest line playing Show Me the Money powered by the sportsbook at Golden Moon Casino. Dave gives us his picks on some NFL games this weekend. Bo and Blake talk about the games this weekend. They discuss the Florida v LSU game and what happens to Ed Orgeron if Florida blows them out. The guys also discuss the Ole Miss Tennessee Game and how it could be determined by which team gets the ball last. Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting. Chris talks about the new mobile app you can download when you arrive at the Golden Moon which will help make placing bets easier than ever. Bo and Chris discuss which teams receive the most bets in college football and the NFL. Chris talks about which games have been getting the most bets this week.

Golden Moon Distillery proprietors Stephen Gould and Karen Hankins Knight talk about winning spirits at their Colorado craft distillery in Golden Colorado with Bourbon expert Tom Fischer. Steve and Karen join us live from Golden Moon Speak, their speakeasy which features only their products. They talk about some of their award-winning popular spirits and Bourbon whiskeys including Golden Moon Principium, Colorado Single Malt Whiskey, Gun Fighter American Bourbon, Kümmel, Amer dit Picon, Crème de Violette, REDUX Absinthe, and Golden Moon Gin. Originally recorded in May of 2020. --- Support this podcast: https://anchor.fm/bourbonblog/support

Pearl River Resort director of table games Neal Atkinson joins the show live in the Sportsbook at Golden Moon talking about the incredible poker tournament they have going on currently. Neal talks about the hundreds of thousands of dollars they have already distributed to winners, and the nearly half-a-million dollars they expect to award following this weekend's tournament.

Bo and Blake talk SEC baseball and March Madness in the final hour of the show live in the Bank Plus Studio. Pearl River Resort director of table games Neal Atkinson joins the show live in the Sportsbook at Golden Moon talking about the incredible poker tournament they have going on currently. Neal talks about the hundreds of thousands of dollars they have already distributed to winners, and the nearly half-a-million dollars they expect to award following this weekend's tournament. Mississippi State insider Steve Robertson joins the show talking Bulldogs basketball and baseball. Steve recaps the exciting win over Richmond in the NIT and what it means for the future of Ben Howland and his time in Starkville. With fan support wavering, Steve gives his thoughts on what Howland means to the Bulldogs basketball program and why this NIT run is so important for the perception of the state of the team. Steve previews the SEC home opener for MSU as they welcome in top-ranked Arkansas to Dudy Noble. Steve discusses the pitching rotations for both teams, as the Razorbacks are making a change for their Friday night starter. Steve also breaks down what Mississippi State will have to do at the plate in order to pick up a big SEC series win at home. Finally, Steve gives the latest update on Mike Leach's first Spring practices in football. In the SEC Insider Hit, Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting and March Madness. Chris discusses some of the insane numbers generated by the NCAA Tournament this season, and what he expects from the final weekends of the tournament. Chris gives his thoughts on the growth of sports betting and why the Sportsbook at Golden Moon Casino is unique in how they craft lines independent of Vegas. Finally, Chris Bo and Blake talk a little food and the Y'all Lifestyle to wrap up the third hour of the show.

Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting and March Madness. Chris discusses some of the insane numbers generated by the NCAA Tournament this season, and what he expects from the final weekends of the tournament. Chris gives his thoughts on the growth of sports betting and why the Sportsbook at Golden Moon Casino is unique in how they craft lines independent of Vegas. Finally, Chris Bo and Blake talk a little food and the Y'all Lifestyle to wrap up the third hour of the show.

Bo and Blake talk SEC football and the Y'all Lifestyle in the final hour of the show live in the Bank Plus Studio. Bo hits on the draft prospects of Ole Miss receiver Elijah Moore and MSU running back Kylin Hill following the Bulldogs Pro Day workouts in Starkville. Mark Powell, resident pro at Dancing Rabbit Golf Club at the Pearl River Resort, joins the show live at the Golden Moon Casino talking about the great things going on at Dancing Rabbit. Mark hits on some of the unique aspects of the two courses at Dancing Rabbit and the special promotion going on at the Sportsbook at Golden Moon. Mark also gives his thoughts on the Masters and who he will be watching closely that weekend. In the SEC Insider Hit, Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting and March Madness. Chris discusses some of the insane numbers generated by the NCAA Tournament this season, and what he expects from the final weekends of the tournament. Chris also talks about some of the cool prop bets they offer in multiple sports, from baseball to the NFL Draft. Chris gives his thoughts on the growth of sports betting and why the Sportsbook at Golden Moon Casino is unique in how they craft lines independent of Vegas. Finally, Chris Bo and Blake talk a little food and the Y'all Lifestyle to wrap up the third hour of the show.

Chris Hopwood, director of the Sportsbook at Golden Moon Casino, joins the show live at Golden Moon talking sports betting and March Madness. Chris discusses some of the insane numbers generated by the NCAA Tournament this season, and what he expects from the final weekends of the tournament. Chris also talks about some of the cool prop bets they offer in multiple sports, from baseball to the NFL Draft. Chris gives his thoughts on the growth of sports betting and why the Sportsbook at Golden Moon Casino is unique in how they craft lines independent of Vegas. Finally, Chris Bo and Blake talk a little food and the Y'all Lifestyle to wrap up the third hour of the show.

Mark Powell, resident pro at Dancing Rabbit Golf Club at the Pearl River Resort, joins the show live at the Golden Moon Casino talking about the great things going on at Dancing Rabbit. Mark hits on some of the unique aspects of the two courses at Dancing Rabbit and the special promotion going on at the Sportsbook at Golden Moon. Mark also gives his thoughts on the Masters and who he will be watching closely that weekend.

More Speakeasy makes the week easy! We're live at Golden Moon Speak and Golden Moon Distillery today with owner and friend Stephen Gould! Golden Moon Distillery and Speak have a wall full of awards and most recently they received the Gin Magazine award for bar of the year at Golden Moon Speak, and second place for Distillery of the year at Golden Moon Distillery! Let's make some cocktails with some craft spirits made the right way, the only way, The Golden Moon way! Snack time snack time! with Miners Saloon! We're in for a treat with most of the menu being house made including venison, boar, and bison sausage, ricotta cheese, pickles, ice cream and more! Golden Moon Speak proudly servers Miners Saloon to the their hungry patrons, and they can't get enough!

El mundo de los cazadores de sombras se va extendiendo cada vez mas y se acerca el día de la publicación de Chain of Iron, por eso en este episodio Polar y Golden Moon les narraran todo lo que deben saber sobre Chain of Gold. Blog: elteoremadeloslibros.blogspot.com Instagram: @elteoremadeloslibros Twitter: @elteoremadelosL

The trip to Las Vegas was a profitable one for a Hawaiian tourist. Only known as Louise, she hit a pair of jackpots at Fremont Casino in downtown Las Vegas. The first hit was on Aristocrat’s Buffalo Inferno. At first, Louise though the jackpot was $79,000. She then learned it was actually $789,062. While she was waiting to get paid, she won another $5,000 playing a different slot machine. Boyd Gaming owns and operates this downtown gaming venue. The newest downtown casino is set to open on Oct. 28. Derek Stevens is no stranger to Las Vegas and his brand new Circa casino resort should be an immediate hit.

In this episode of the Distillery Nation Podcast, we had the absolute pleasure of talking with Stephen Gould. Stephen is the owner and distiller behind Golden Moon Distillery, located in Golden Colorado, where they are best known for their Whiskey, Gin, Absinthe and liqueurs. A great all-around discussion, on how Stephen got into distilling, his collection of stills, re-structuring the company, capacity changes, favorite books, his advice on running a distillery and so much more!

100 proof Gun Fighter Rye! Learn to make a few different cocktails for the party season! Denver distilleries are some of the best on planet earth, and Golden Moon Distillery does not dissapoint!

Golden Moon Apple Jack is distilled from a blend of Colorado-grown cider apples. They work with the cidery to begin processing the cider for distillation at the point where the apples are crushed. Golden Moon will pitch yeast for fermentation as the apples come out of the crusher and then transfer the cider back to the distillery where it is allowed to ferment. This insures that they capture the freshness of the fruit in our final product. Once fermentation is completed they distill the cider to make a traditional American-style apple brandy or Apple Jack. This is then lightly oak-aged and bottled.

Do you know the difference between sweet and dry vermouth? Let Mr. Stephen Gould from Golden Moon Distillery tell you all about it! Also, chef Blake Edmunds is making a Rye Whiskey Boulevardier!

Stephen Gould, Owner of Golden Moon Distillery & Gun Fighter Whiskey, joins The Bourbon Lens Podcast. Stephen has close to 30 years of distilling experience. Golden Moon and Gun Fighter are Stephen's brands and he is looking to grow in the industry. Stephen has also collaborated with many others including the Legend, Dave Pickerell. His expertise is not limited to whiskey; Stephen enjoys creating several unique and historical spirits. You'll find Stephen distilling gin, absinthe, and many more you've likely never heard of. We hope you enjoy this episode and discover Golden Moon Distillery. Be sure to check out Gun Fighter Double Cask Bourbon Whiskey which we enjoyed while recording this episode. Find more about Golden Moon Distillery and Gun Fighter Whiskey at the following links: Golden Moon Distillery - Official Website Golden Moon Distillery Instagram   We would appreciate you giving us a 5 star rating on your podcast app and please leave us a written review. This will help others discover our podcast and will help us expand our reach. Also, be sure to follow us @BourbonLens on Instagram, Facebook, & Twitter. If you have any comments, questions, or suggestions, please email us at TheBourbonLens@Gmail.com. Visit our website BourbonLens.com to check out our blog posts and see what we are up to.

Devin Mills talks with Stephen Gould, Founder & Head Distiller of Golden Moon Distillery, a facility that specializes in herbal liquors and other liqueurs. The post #06 – Stephen Gould – Golden Moon Distillery appeared first on BoozeWerks.

The sun has set over the grassy park

Brian sits down with Stephen Gould, proprietor of Golden Moon Distillery and talks about their history-based approach to producing craft spirits.Support the show on Patreon: https://www.patreon.com/microshiner**********************************MicroShiner is your guide to the world of craft spirits and the small batch lifestyle.In this episode, host Brian Cary continues his bachelor party tour of Colorado craft spirits with a visit to Golden Moon Distillery in Golden, Colorado. He and Stephen Gould, mastermind behind Golden Moon’s line of traditional herbal liquors and liqueurs, discuss crafting spirits using traditional methods and the distillery’s coming expansion.http://goldenmoondistillery.com/***********************************Please share with your friends, give us a 5 star rating, or leave a review. It means a lot!***********************************Join our community and keep in touch!TWITTER: https://twitter.com/MicroShinerFACEBOOK: https://www.facebook.com/MicroShiner/

The Brooklyn is a delicious cousin of the Manhattan cocktail that uses a truly unusual ingredient that is, alas, hard to find. The key ingredient, Amer Picon, is not available in the United States and doesn't exist in it's original strenght and formulation even if you find it in France. However, there are efforts to recreate the original Picon, and the Golden Moon version I found seems to do an admirable job. I'm also providing a link to a recipe, if you want to try making own. The recipe I'm using on this episode is from Ted Haigh's "Vintage Spirits And Forgotten Cocktails" — a much appreciated Christmas gift. 2 ounces rye or Bourbon 3/4 ounce dry vermouth 2 teaspoons (1/3 ounce) Amer Picon 2 teaspons (1/3 ounce) maraschino liqueur Place everything into a mixing glass and stir until thoroughly mixed. Strain into a cocktail glass and garnish with a cherry. Photos by Lisa Denkinger See photo (https://www.instagram.com/p/BOxknEoAFjK/?taken-by=troycocktailing) See photo (https://www.instagram.com/p/BOxkkYmgE_j/?taken-by=troycocktailing) Vintage Spirits And Forgotten Cocktails (https://www.amazon.com/Vintage-Spirits-Forgotten-Cocktails-Alamagoozlum/dp/1592535615/) The story of Amer Picon & a link to make your own (http://professorcocktail.com/ingredients/whatever-happened-to-amer-picon/) Golden Moon Distillery (http://goldenmoondistillery.com/) Rate Cocktailing on iTunes (https://itunes.apple.com/us/podcast/cocktailing/id1084161541) Off to Osaka Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it's not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about this exercise is to avoid the line completely, because really, your clients can't remember it any way. What you need to focus on, is the story. But how do you create this story line? What's the secret link between storytelling and uniqueness?  ---------- Time Stamps 00:00:20 Uniqueness and Story: Introduction 00:02:11 Table of Contents 00:02:25 Element 1: How The Story Helps in Uniqueness 00:07:57 Element 2: How To Create The Story-Emperor 00:11:40 Example: Psychotactics Article Writing Course 00:14:39 Example: Golden Moon Tea 00:16:19 Element 3: Why Is the Story More Important Than The Slogan? 00:19:01 Summary 00:20:25 Final Resources + Goodies   ---- Speaker 1:Hi, this is Sean D'Souza from Psychotactics.com and you're listening to the three month vacation podcast. This podcast isn't some magic trick about working less, instead it's about how to really enjoy your work and enjoy your vacation time.  When someone tells you their name, do you remember it? Often when we meet someone they introduce themselves, we introduce ourselves, and then later we cannot remember their names. We think we're really bad with names, but as you know, that's not true at all; no one is good with names. The reason why we don't remember names is either because it's not important or we don't have a story. How important is this story when it comes to uniqueness?    What I'll do right now is I'll read out a whole bunch of slogans from airlines and see if you can remember which airline they come from. I bet you won't remember any of them, or very few of them. That's because they don't have a story.    Here it goes. Number one, making the sky the best place on earth. Number two, the proud bird with the golden tail. Number three, world class, world wide. Number four, we really move our tail for you. Number five, something special in the air.    You're getting that blank feeling aren't you? It's like when you meet that person again and you can't remember their names. That's because there is no story to it. The key to remembering someones name is to assign a story to it. That's exactly what you have to do when you're creating your uniqueness. If there is no story, it becomes impersonal and you can't remember it. More importantly, your client can't pass it on to someone else.   In today's episode we'll cover three points, as always, and that is: how does the story help, how to construct that story, and finally, why it's so important because  it needs to be passed on to someone else.   Let's start off with how the story helps. One of the worlds best know slogans is simply, "Thirty minutes or it's free", and that came from Dominos Pizza. That sounds like just a line, doesn't it? When you think about it, is it just a line? There is a story behind it.    there is a story of this pizza guy desperately trying to get the pizza ready right after you've put the phone down, and then getting across to you and ringing your doorbell at the 29th minute. Then you hoping, somehow, they'll miss it by a couple of minutes and then you'll get it free.    Notice how easy it is to tell this kind of story to a friend. The reason why this whole slogan seems to work is because the try is unfolding in your brain. You can actually see this story unfolding even with that single line. The line doesn't really matter, what really matters is the story behind the line.    Let's take a product like ioSafe. These are indestructible, or seemly indestructible, hardware - external drives that you use for your computer. They sell for a lot more than the drives that you get anywhere else. What's the story behind it? It's boiled down to this one word, which is indestructible. I don't think they have a great line, but their story is really powerful.   They take the drive to a shooting range and shoot at it, they take a road roller and run it over, they take it and throw it in the swimming pool, they do all kinds of things that would normally destroy the data in the drive. Yet that data is completely secure.    We may not remember the line, and who cares if we remember the line or not, because we're now telling the story to someone else. We're telling them why they should buy this product or service.    Every morning when I go for a walk I usually have an umbrella; it's a red umbrella. It rains a lot when I go for a walk, so I have to take an umbrella. What's different about this umbrella? For one it costs about $100, when the other umbrellas you can get them in the story for about 10 or $15. Why buy and umbrella for $100 when you can get one for $10?  The answer lays in the uniqueness. Because New Zealand is a set of islands and it's pretty narrow, we get storms and winds and often the umbrella just turns inside out. Not the Blunt Umbrella.    To test the Blunt umbrella what they did what run it through wind tunnels. A wind tunnel will probably demolish your $10 umbrella; it will go to pieces. Often you'll find umbrella in garbage cans all over the place. Just thrown always because  people are so sick of them. They're twisted, broken, absolutely useless. The Blunt Umbrella has been tested so that it works under crazy wind conditions and doesn't turn inside out.    You may say that's a lot to pay for an umbrella that doesn't turn inside out, but as you look on the street more and more people have a Blunt Umbrella. More and more people feel the need to stay dry in the rain. It's not so weird after all, is it?    I'm pretty sure that you will agree with me that all of theses three products are pretty unique. Let's go back and look at what their slogans are.    We start off with Dominos Pizza, and everyone remembers that it's "thirty minutes or it's free." that I can remember. What is the slogan for ioSafe? It is "Disaster proof software." It's less on the memory scale, but I can still remember it a bit. Finally we go to the Blunt Umbrella. Their slogan is, "The worlds best umbrella."   You see the problem here, don't you? The slogan doesn't matter at all, does it? It's the story behind it that makes all the difference. You remember the story about the Blunt Umbrella, and how those windy conditions and the wind tunnel makes all the difference. You also remember Dominos offer of giving you a free pizza if they're not on time; that's another story. Iosafe dropping their hardware from a height, or throwing it tin a swimming pool, or getting a road roller to go over it.    What you remember is the story. This gives us a clue as to how we should go about creating our uniqueness. The slogan doesn't matter; what matters is the story behind it. Now that we know the story is more important, how do we go about creating that story?  I personally don't think that any of the great stories come from an advertising agency. If they do come from an advertising agency, it's because someone in the advertising agency had the sense to actually look at the product or the service and figure out, "Hey you guys, this is what you're doing really well."   The story can come from you, the business owner, the creator of the product or the service. You do this by playing emperor.    When you look at the story of Dominos, it was back in the '70s, and if you ordered a pizza it could take and hour or more to get a pizza. What they did was they decided that they're going to have a pizza that wasn't the tastiest or the spiciest or the biggest, it was just the fastest pizza delivered to your door. That got peoples attention, but they decided that. They decided that we're going to set up this system that is build around speed.    When you look at ioSafe, which is that indestructible hardware, it's the same thing. External hard drives have existed for a long time, but now we have this hard drive that is just so indestructible. In effect, they're trying to find ways to destroy it.  While nothing is completely indestructible, they come pretty close to showing you what would happen if you had a fire. What happens when you have a fire? For starters you're hardware is toasted, then right after it's toasted the ire brigade comes in, the fire truck comes in and then they pour water all over it. That toasted hardware is now soaked as well.   Do you think any of the data is going to survive that? Yes, it's find to say you can do an online backup, but what about those big files that you wrote to your computer just 30 minutes ago? They're all securely backed up.   What they're demonstrating is how indestructible it is. The way the go about it is to say, "Let's create something like this." Rather than, "I wonder what we can find in our product or service that's unique."    We look at the third example, the Blunt Umbrella, we get the same scenario. The scenario is someone got sick of umbrellas that had to be tossed away every time the wind blew a little harder. They create a great looking umbrella, but predominately an umbrella that could withstand a wind tunnel blast.   This doesn't solve your problem, does it? You're still wondering, how do you play emperor? Imagine this situation, imagine that you are standing on the edge of a cliff and that was your city sprawled before you. At this point in time you're supposed to ask yourself, "If I could change this city, what would I do?" Naturally you would come up with a list of things, maybe the list would be 10 things, or 15 things, or 2o things. What you want to do is you want to whittle that down to 5, and then to 3, and then to finally the one thing that the city desperately needs.   The same thing applies to your product or service. Let's way you're about to create a product or a service, you have to ask yourself, "How would this product be completely  different from any other products or service?"   For instance, when we create the article wring course, our article writing course was approximately the same as every other article writing course. It wasn't the same, but from the outside work it was just another article writing course.    we had a lot of trouble filling up those courses. It would take 3, 4, 5 weeks to fill up a course. When you think about it from a business point of view, that's a lot of energy that you have to spend just to fill up a course.    We got lucky, the first thing that happened was one of my instructions was misunderstood. In earlier courses clients would write four or five articles for the duration of the entire course - which meant for about 12 weeks. In this course one of the participants misunderstood the instructions and they thought that they had to write 5 articles a week. They started writing 5 articles a week and then others in the course looked at what he was doing and thought, "That's what I have to do", so they followed along.    Soon enough it became very very hard. Try writing one article a day, five days a week - in this case it was 6 days a week. You will know what I mean. It's very very hard. By the end of the course one of the clients who had done the course said, "This is the toughest course I've ever done. It's almost like having a baby. There's a dog level course, a cat level course, a baby level course."    There was the story in plain sight of us. There was the cat level course when you don't have to do much, just like cats; they take care of themselves. then there's the dog level course, where you have to go out with the dog for a walk; there's more maintenance involved in having a dog. Finally, a baby level course, where you kept up half the night, you don't sleep very much for three months - that's how the Psychotactics article writing course became the toughest course in the world.    That slogan is not as interesting as the story of the dog level, the cat level, and the baby level toughness. That's the part that you remember, that's the part that clients remember, and that's why our courses fill up in probably half an hour or 45 minutes.    you'll say, "wait a second, you didn't come up with whole scenario", and sometimes you don't. In this case the client came up with the scenario. We had a whole bunch of happy misunderstandings and we got a great story from it. Then we ran with that story and it had run ever since.    While my advice is always, play emperor, sometimes it just pays to listen to what the client is saying and how they perceive the product, or the course, or the service to be. Then use it as your story line.   Another good example of this is Golden Moon tea. This is run by Marcus Stout. Marcus is a friend and client of mine. When he started out the tea company it was just like any other tea company, but he decided to play emperor.   A couple of years ago he decided that even in the tea there were so many chemicals. You can get away with a lot with the label "organic"; you're actually allowed to put in a whole bunch of chemicals, even if it's organic. He decided to make his teas chemical free.    This took a lot of work because you can't just say, "Hey, this is chemical free." You have to be there at the farm, figure out stuff, you have to travel a lot. He wanted to create a tea company that he could be assured he could say, "Yup, this tea is chemical free. There's not a trace of chemical in it." Not 3%, not 5%, not nothing, just chemical free.   Do you know how hard it is to find tea that doesn't have some kind of chimerical, genetic modifications, artificial flavors, or toxins within it? That's the tea that we've been drinking all this while.    By playing emperor, Marcus has decided this is how it's going to be. Now you don't care what his slogan is, you don't even remember his slogan, what you remember is the story behind it.    This brings us to the end of the second part of this episode. In the first part of today we covered how does the story help. Then we went on to, how to construct that story and how to ignore the slogan completely if we need to. Now we move to the third part, which is why is this so critical, why is so important that we create a story before we create any kind of slogan, if we create a slogan at all. I think you already know the answer to that question.   The answer is just that it's memorable. You don't remember peoples names and you don't remember slogans of airlines because they're just words strung together. Sure, every now and then you get a slogan that's memorable like, "thirty minutes or it's free", but for the most part, you don't remember it. Yet we spend hours, and days, and weeks, and some people spend thousands, and tens of thousands of dollars coming up with a slogan that no one remembers.   The story really helps because it's helps people to transfer the message across. It helps people to tell people why they buy this product or service over the next product or service. When you're buying a $100 umbrella instead of a $10 umbrella, you need to know why you're doing that. More importantly, you need to justify to someone else who's going to laugh in your face when they see you with such an expensive umbrella.   The story really makes a difference. You feel like owning an ioSafe because you know someday there might be a fire at your place, you know that you're out with that umbrella, you know that you drink tea and you would prefer to have tea that has no chemicals - not just organic, but no chemicals whatsoever.    It's the same story that drives people to buy into the article writing course, even though we sell it 6 months in advance and at a reasonably high price. This story takes a lot of time to create. Once it's in place, you get better customers, you get higher prices.    Of course all of this adds up in the sense that you can now put all that money and time towards your vacation, which is critical. Vacation is not just something you have to do because you can do, it's something that enables you to calm down, to relax, and to just come back fresh so that you can tackle your work with even more gusto. it's not just going eating, drinking, it's also just relaxing your mind and coming back refreshed.    Let's get back to today's topic. The three things that we covered today are: story helps, we figured how the story helps and how it's more powerful than those terrible slogans that you heard at the start. We also very briefly connected with the construction of that story line. Whenever you're coming up with a product or a service, play emperor and create the story line rather than some slogan that no ones going to pay attention to. Finally, we saw the importance of this story line. It enables people to pass it on, to justify what they bought, and get better use out of it as well.   That brings us to the end of this episode. What is the one thing that you can do today? The one thing that you can do today is to play emperor. Make that list; make the list as long as you need to then cut it down to 10, then to 5. Then you'll really struggle because you'll want to talk about everything, but then cut it down to three, and then finally to one thing.    What is that one thing that you really want to do for this product or service. Do this every time you start up a new product and service, because every product or service requires it's own uniqueness. Play emperor, or get a client to play emperor, and you'll be amazed how that very same product or service gets an enormous amount of power and clients are immediately attracted towards it.   Now it's time to close the episode, so if you haven't already done so, go to Pyschotactics.com/magic. That's where you get some magical stuff and some goodies that we won't offer anywhere else. Go there, there's a form, fill out the form - it's a very short form. It's Psychotactics.com/magic. If you've already started the year and you need to do some planning, you're frustrated with goal setting, there is chaos planning which is built around chaos.    Go to Psychotactics.com and there in the product section you'll find a product called chaos planning. It's very unusual, and I think you'll like it.   I'll say bye for now, and thanks for being on the show. Bye bye.    Are you still listening? You remember that thing about not remembering peoples names? You can remember peoples names if you assign a story to them. To try and find some new people to meet today and see if you remember their names - you'll do very well. You'll find that your memory isn't as bad as you though after all.    

This is the "giving pu-erh another chance" episode. In trying both Golden Moon's Pu-Erh (four minutes boiling) and Adagio's Pu-Erh Poe (five minutes boiling), we have mostly likely succeeded in disappointing pu-erh lovers around the globe a second time. Let us know, pu-erh lovers... what are we doing wrong, or do Joe and Brandice just not get pu-erh?For photos from this episode, visit our Flickr pool, and for more episodes and other tea tidbits, visit STeaPtv.com. Contact Joe and Brandice via steap@steaptv.com.

Tired of the winter weather? The endless snow, slush, and blistery winds? Well, STeaP visited the tropics this week, with two tropical-friendly teas. We first tried Mighty Leaf's Green Tea Tropical (which some of you won samples of, from our Twitter giveaway) with a 3 minute steep in rumbling water, then we gave Golden Moon's Coconut Pouchong a go with a 3 minute steep in boiled (and then momentarily cooled) water. Take a break from the cold and enjoy our tasting in the tropics! For more episodes and other tea tidbits, visit STeaPtv.com. Contact Joe and Brandice via steap@steaptv.com.