Bourbon Lens

Why do independent bottlers matter, and how do they let you taste whiskey that never makes it into a distillery's core range? In Episode 3 of Whiskey Lens, Jake Lewellen sits down with Sam Filmus, founder of Impex Beverage, to unpack the world of single casks and curated collections — and how Scotch whiskey makes its way onto American shelves.Sam walks through his path into the business, starting with an ethnic import company in California before pivoting into mainstream whiskey, and explains why independent bottling was such a hard sell in the early 2000s, when buyers expected a Macallan label to look like, well, a Macallan label. He and Jake dig into how the category has exploded since then — with Impex, Lost Lantern, and Single Cask Nation all building loyal followings — and how Impex curates each annual edition around its own theme, from single malts across Scotland's regions to grain whisky and blended malt.The conversation gets hands-on with two Impex selections: an 11-year Teaninich, a clean, Speyside-leaning Highland malt with a surprising backstory involving a distillery founder known as the "Blind Captain," and a 14-year cask-strength Ardmore, which becomes the jumping-off point for a real conversation about peat — Highland peat versus the more medicinal, maritime style associated with Islay. Sam also shares the story behind his favorite Impex bottling to date: a 25-year-old Springbank finished in a sherry cask under the guidance of Exclusive Malts' David Stirk.If you've ever wondered what "single cask" really means, why independent bottlers are reshaping how whiskey drinkers discover new distilleries, or how peated Scotch can be far more approachable than its reputation suggests, this episode is for you.Chapters:00:00 – Why Independent Bottlers Matter01:36 – Sam Filmus's Journey Into Whiskey03:23 – The Rise of Independent Bottling in the U.S.06:31 – Curating Impex: The Springbank 25 and Building Each Edition16:22 – Tasting Teaninich: Clean Distillate and the "Blind Captain" Story23:24 – Tasting Ardmore: Cask Strength and Highland Peat32:24 – Scotch's Wide Spectrum, and How to Buy Impex BottlingsSubscribe

What happens when Kentucky bourbon meets Japanese storytelling? In this episode of Bourbon Lens, Jake sits down bar-side with Kojin Tashiro of Mugen Spirit for a tasting and wide-ranging conversation about building a whiskey brand as a cultural bridge between Kentucky and Japan.Kojin breaks down his recent trip to Japan and how it tied directly into launching Oni, Mugen's first small batch blend — built from roughly 20 barrels, bottled around 117 proof, and wrapped in artwork by Japanese artist Yuko Shimizu rooted in folklore. He walks through the rest of the Mugen lineup, including Tengu, the wheated kuko release, and Nobunaga from the shogun series, and explains why Mugen treats Japanese culture as a lens rather than forcing every release into a "Japanese whiskey" mold.Jake and Kojin also dig into how Japanese whiskey culture evolved out of American whiskey's popularity in the 1980s, the generational shift in how young drinkers in Japan and the U.S. discover whiskey, and how Mugen balances premium positioning with genuine accessibility and community. It's a conversation about intentionality — in blending, in branding, and in building something that bridges two cultures without diluting either one.Key topics:Kojin's Japan trip and the launch path for OniWhy Mugen Spirit calls itself "a love letter from Kentucky to Japan"How Japanese whiskey culture grew out of American whiskey's 1980s popularityEducating Japanese consumers on the American whiskey story before talking tasting notesThe generational shift in whiskey culture and mentorship in Japan and the U.S.Oni's barrel makeup, proof, and the folklore-inspired label artworkThe rest of the Mugen lineup: Tengu, Cuckoo, and NobunagaNobunaga's East-meets-West profile and Chichibu cask finishingWhy "blended" shouldn't be a dirty word in whiskeyMugen's future: more intentional releases, deeper presence in Japan and the U.S., and direct-to-consumer dropsNotable quotes: "We're a love letter from Kentucky to Japan." "I'm gonna make this a weapon in a good way." "The right way to drink it is however you want to drink it."Chapters:00:00 – The Introduction to Mugen Spirit06:00 – Bridging American and Japanese Whiskey Culture11:00 – The Art of Blending and Creating Oni16:30 – Nobunaga: A Blend of East and West22:31 – The Future Aspirations of Mugen SpiritSubscribe

What happens when bourbon culture collides with America's pastime? In this episode of Bourbon Lens, we sit down with Walter of Whiskey Thief to unpack the brand's partnership with the Louisville Bats at Louisville Slugger Field — a collaboration redefining what experiential bourbon looks like.We dig into the "Backstop" branded experience zone bringing whiskey tastings into the ballpark, how Whiskey Thief makes bourbon approachable for first-timers, and the local storytelling behind touches like the Mashers jerseys. Walter also breaks down the shift in stadium concessions from beer-only to story-rich spirits experiences, scaling barrel thieving events, and navigating distillation innovation and compliance amid headwinds like the bourbon surplus.Whether you're a bourbon obsessive, a baseball fan, or just curious how craft spirits brands are finding new platforms to connect with consumers, this conversation is packed with insight on branding, direct-to-consumer growth, and the future of experiential bourbon.Timestamps:00:00 – Introduction to Whiskey Thief's innovative stadium partnership 02:06 – The significance of the Louisville Bats collaboration for brand exposure07:30 – Using the "Backstop" as a branded experience zone for whiskey tastings10:20 – Bringing whiskey cuisine and vibe to sports fans unfamiliar with whiskey12:43 – Bourbon history and homage through local branding like the Mashers jerseys13:50 – The cultural shift in baseball from beer to diverse experiential offerings16:50 – Expanding Whiskey Thief's presence in Louisville and its strategic growth19:14 – Unique barrel thieving experiences and storytelling for consumers22:34 – Maintaining growth while staying true to the brand's roots amid industry headwinds 24:54 – Logistics and innovation around the distillation process and compliance28:16 – Addressing bourbon surplus and the value of experiential consumption30:12 – Personal stories of barrel tasting and the appeal of accessible, story-rich products32:01 – Recommendations for travelers: Whiskey Thief as a must-visit spot for bourbon fans34:25 – The future of distillery tours, automated systems, and unique product releases37:49 – The importance of innovation, compliance, and community engagement in the industry39:47 – Upcoming opportunities at baseball games and bourbon festivals to experience Whiskey ThiefResources & Links:Louisville Bats: https://www.milb.com/louisville-batsWhiskey Thief official website: https://whiskeythief.com/Bourbon & Spirits Innovation: https://www.spiritsbusiness.com/SubscribeSubscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community.

Step inside the newly reimagined Dalmore Distillery with Craig Bridger, Head of Advocacy at The Dalmore, as he sits down with Jake Lewellen to unpack the artistry behind one of Scotland's most iconic single malt Scotch whiskies. After a three-year renovation that doubled production capacity and reinvented the visitor experience, The Dalmore is entering a new era — and this conversation goes deep into what that means for whisky lovers everywhere.We explore the launch of The Dalmore 17-Year-Old in the United States and how it compares to the beloved 15-Year-Old, breaking down tasting notes like toffee, salted caramel, and dried fruit that come from meticulous sherry cask maturation. Craig walks us through the exclusive Gonzalez Baez sherry casks and how different sherry styles — Matusalem, Apostoles, and Amoroso, each leave a distinct fingerprint on the final spirit. We also dig into the role of American oak, the blending process behind The Dalmore's signature flavor profile, and why proof point (42% ABV) matters for flavor nuance.Beyond the glass, we talk whisky tourism — why visiting a distillery in its place of origin changes how you experience the spirit — and the communal, social side of whisky enjoyment that makes every dram better in good company. Whether you're a seasoned single malt collector or just getting into Scotch, this episode is packed with insight into cask selection, rare and limited releases, and the craftsmanship behind every Dalmore bottle.Timestamps:00:00 – Introduction to The Dalmore's latest innovations and distillery reopening02:02 – The detailed renovation and capacity doubling at Dalmore in Scotland03:19 – The immersive experience of Dalmore's new still house and distillery tour highlights04:49 – The role of community, shared experiences, and ambiance in whisky enjoyment05:50 – Spotlight on The Dalmore 17-Year-Old, sherry cask influence, and tasting notes07:47 – The proof point of The Dalmore 17 and its flavor nuance at 42% ABV10:55 – Cask selection, Gonzalez Baez sherry, and the aging process14:01 – Rich, viscous notes: toffee, salted caramel, and dried fruit15:57 – Comparing The Dalmore 15-Year-Old and 17-Year-Old17:43 – Sherry finish versatility and pairing ideas, from desserts to ice cream18:48 – Palo Cortado and other sherry styles' flavor nuances20:13 – Blending and aging in American oak versus sherry casks23:28 – Limited cask access and craftsmanship behind rare releases like Matusalem and Apostoles27:48 – Deep appreciation and experimental exploration of sherry-influenced whisky30:24 – The rigorous cask selection process and its impact on flavor complexity33:08 – The story behind the 15-Year-Old versus the 17-Year-Old37:40 – Final tasting impressions and the sensory journey through The Dalmore whiskiesLinks:

In this episode of Five Minute Fridays, Jake Lewellen breaks down the Wild Turkey Austin Nichols Archives Gold Foil, a limited-edition 16-year-old, 120-proof whiskey that pulls straight from Wild Turkey's 1980s and '90s heritage. This one's a nostalgic throwback dressed up in a bold, high-proof finish — and Jake puts it to the test.Jake walks through the nose — confectionery sugar, leather, dark oak, and cherry — before diving into the palate, where intense oak, stewed cherry, and spice build into a smooth, leathery finish. He talks through why letting this one open up matters, how it stacks up against Russell's Reserve 13 Year and the 45th Anniversary edition, and the influence Associate Master Blender Bruce Russell had on shaping this release.Then comes the real question: is $400 justified for this bottle? Jake gives his honest take on where Gold Foil lands in the broader Wild Turkey lineup, how it fits into his top whiskey picks for 2026, and whether the nostalgia factor is enough to carry the price tag.In this episode:Heritage and origin of the Gold Foil 16 Year releaseFull nose-to-finish tasting breakdownValue debate: does this bourbon earn its $400 price point?Head-to-head comparison with Russell's Reserve 13 YearBruce Russell's role as Associate Master BlenderWhere Gold Foil ranks among Jake's top releases of 2026We want to hear from you — what's your favorite Wild Turkey release? Drop it in the comments or join the conversation on Discord.Timestamps:00:00 Introduction to Wild Turkey Gold Foil 16 Year00:30 Heritage and background of the Gold Foil01:00 Tasting approach and initial impressions01:27 Nose nuances: confectionery sugar and leather02:00 Flavor profile: dark oak and stewed cherry02:18 Encouragement to let the whiskey open up02:39 Palate experience: oak, cherry, and spice03:08 Finish: leather, oak, and subtle spice03:38 Value discussion: is $400 worth the experience?04:06 Comparison with Russell's 13 and personal rankings04:36 Final thoughts: nostalgia, uniqueness, and overall impressions05:05 Call to action: audience feedback and closing remarks

In this episode of Whiskey Lens, we step into the world of bespoke, age-old Scotch whisky with James Mackay of Artisan Cask (Artisanal Spirits Company). From rare drams to the art of private cask ownership, this conversation unpacks how exclusive cask experiences can elevate your entire whisky journey — and what it actually takes to own one.James shares stories from his years in premium Scotch, including one of the rarest pours of his career: a 52-year-old grain whisky that sold at auction for $20,000. We dig into the unique profile of the Mortlach 1991 Artisan Cask No. 304590 — its natural cask strength, craftsmanship, and surprising approachability for bourbon drinkers — along with why cask re-racking and multi-stage maturation matter so much for building complexity.The conversation also covers:What it's actually like to own a private cask — sampling, aging decisions, and bottle deliveryThe social and personal side of ownership, including exclusive events and communityRegionality and terroir in Scotch, with real examples from Islay, Speyside, and beyondHow cask type — sherry vs. bourbon — shapes flavor over timeThe right glassware for tasting high-end Scotch, and why presentation mattersScotch's growing role in cocktail culture and pairing ideasA deep dive into Bunnahabhain 1989 and long-maturation complexityPeated Islay whisky and how peat profiles evolve over decades of agingWhat it takes to actually partner with Artisan Cask — minimum investment, entry pricing, and the full processWhether you're a Scotch collector, a whisky-curious bourbon drinker, or just fascinated by how the ultra-premium end of the spirits world works, this episode is packed with insider knowledge you won't find anywhere else.Timestamps:00:00 Introduction to Whiskey Lens and guest James Mackay00:45 Overview of Artisan Cask and bespoke cask ownership01:30 James Mackay's background and experience in premium Scotch03:00 Highlighting rare whiskies, including a 52-year-old grain whisky auction04:40 The story behind the auction-winning whisky and its significance05:15 Tasting notes and profile of the Mortlach 1991 Artisan Cask06:57 How non-typical casks create unique flavors08:00 Artisanal Spirits' approach to cask selection and individual character10:40 The nose and palate of the Mortlach cask and approachability for bourbon drinkers11:26 The ownership process: sampling, aging, and bottle logistics12:54 Ownership intimacy: tasting samples and choosing bottling time14:26 Personal stories about cask ownership and its lasting impressions15:50 Tasting experience and glassware preferences16:42 Exploring Bunnahabhain 1989 and complexity from long maturation18:36 Cask management and secondary maturation processes20:18 Impact of re-racking and depth of whisky development22:42 Specifics on cask types: refill bourbon, sherry, and their influence24:38 Pairing whiskey with desserts and cocktails25:28 The social aspect of ownership: exclusive events and community26:38 High-net-worth audience and the premium experience27:09 Scotch in cocktails and regional diversity31:03 The nuances of peated Islay whiskies and aging effects34:01 The uniqueness of a special peated Islay cask36:14 The evolution of peat profiles over long aging periods38:27 Using cask-strength Scotch in premium cocktails39:20 Choosing a "desert island" cask for endless refills48:01 The partnership process with Artisan Cask: minimum investment and next steps50:21 Entry point and pricing details for exclusive cask ownership53:19 Final thoughts, thanks, and future meet-ups

Chip Tate (Foley Family Wine & Spirits) joins Bourbon Lens to break down the creative process behind some of the most talked-about whiskey projects on the market today — including Gambit No. 6 and Ampersand.In this episode, Chip dives deep into Gambit No. 6, a Kentucky Straight Bourbon Whiskey finished across wine, apple brandy, sherry, and Tokaji casks. He explains how the final blend is built like a Bordeaux — layered, structured, and balanced with fruit, tannin, texture, and complexity — and breaks down the role of retasted Chardonnay barrels, the impact of deep toasting on wood character, and why secondary maturation can add nuance without overwhelming the whiskey underneath.Jake and Chip also get into:How American whiskey drinkers are warming up to blending and finishingWhy tasting notes are personal, not prescriptiveHow a whiskey can be both highly complex AND easy-drinkingThe idea of "session whiskey" — subtlety, approachability, and complexity in one glassWhat makes a whiskey feel like "home"The versatility of whiskey across cocktails, highballs, and neat poursThe episode wraps with a look at Ampersand 51/49, an experimental rye and Calvados-based release, plus a preview of Gambit 2.0 — a hundred-proof expression built for a different kind of drinking experience.Whether you're a bourbon collector, a whiskey finishing nerd, or just curious how a master distiller thinks about blending, this conversation is packed with insight straight from one of the industry's most respected voices.Timestamps:00:00 Introduction to Foley Family Wine and Spirits01:03 Ampersand and Opimus Release01:21 Diverse Projects and Collaborations02:29 Role and Responsibility at Foley Family04:01 Game of It Number Six: Kentucky Straight Bourbon Whiskey08:41 Secondary Maturation and Extended Age Cask Maturation12:56 Toasting and Impact on Chardonnay Barrel23:29 Tasting Notes and Personal Experience25:00 The Art of Session Whiskey26:00 Complexity and Approachability27:18 The Essence of Home28:00 American Influence in Whiskey29:13 The Versatility of Whiskey30:44 Ampersand: A Unique Blend32:03 Exploring New Boundaries33:54 The Appeal of Ampersand35:11 The Highball Experience37:06 Gambit 2.0: A Hundred Proof Experience42:10 Blending and Ideal Audience

What does it take to craft a whiskey that actually tells a story? In this episode, Jake Lewellen sits down with Lauren Patz, Master Blender for Redwood Empire Whiskey, to pull back the curtain on one of the most creative and regionally inspired brands in American whiskey today.Lauren walks us through her journey to becoming a master blender, the philosophy behind Redwood Empire's unique flavor profiles, and how the brand balances artistic vision with the consistency that whiskey lovers expect bottle after bottle. They dig into the brand's approach to storytelling, what regionalization really means in today's whiskey market, and why approachability and value are more important than ever for brands trying to break through the noise.Plus — chocolate and whiskey pairings. Yes, really. And it works.Whether you're a longtime Redwood Empire fan or just discovering the brand, this conversation gives you a genuine look at what goes into building a whiskey lineup that stands for something beyond what's in the bottle.In this episode:How Lauren found her way into master blending and what the role actually looks like day to dayThe story behind Redwood Empire and what makes their distillation process differentHow regionalization is reshaping the American whiskey marketBalancing consistency and creativity across a full whiskey portfolioChocolate and whiskey pairings — what works and whyWhere Redwood Empire is headed and how they're positioning for the future

What does it take to lead one of the most iconic names in finished American whiskey? In this episode, we sit down with Owen Martin, Master Distiller at Angel's Envy, for a masterclass on the physics of barrel aging, the art of secondary maturation, and what the future holds for the brand's legendary line of spirits.Owen peels back the curtain on the meticulous science behind their wood programs. We explore how toast levels on French oak and finishing in secondary rum or tequila casks reshape flavor profiles. Discover how warehouse microclimates, barometric pressure, and precise barrel placement across different floors completely alter a whiskey's path. Owen also breaks down his rigorous approach to blending at scale while continuing to push boundaries with the brand's premium Cellar Series and Cask Strength offerings.Beyond the liquid, Owen shares how personal milestones like fatherhood change his perspective on long-term craftsmanship. Plus, we dive into some unexpected fun, connecting global sports to whiskey culture with a look at European cultural shifts and how flavors bridge global communities.Whether you are a casual fan of Angel's Envy or a serious collector eager to learn the secrets of innovative wood finishes, this conversation delivers an unmatched deep-dive into modern whiskey innovation.Timestamps:(00:00) - Introduction to Owen Martin and his role at Angel's Envy(00:45) - Deep Dive into Wood Finishing: French Oak, Rum, & Cask Management(02:15) - The Intricacies of Blending and Barrel Sampling at Scale(03:30) - Warehouse Physics: How Location & Elevation Change Flavor Profiles(05:10) - Craftsmanship & Fatherhood: A Distiller's Changing Perspective(07:00) - Global Sports & Culture: Reflections on the World Cup & European Palates(10:30) - First Look at New Releases: Age Statements & Experimental Lines(13:20) - Walking the Tightrope: Balancing Heritage with Disruptive Innovation(15:00) - The Logistics of Barrel Reuse, Proof Fills, and Repositioning(17:10) - The Future of Angel's Envy: Upcoming Projects and Seasonal Calendar(19:05) - The Science of the Finish: Deciphering French Oak Toast Levels(21:00) - Wood Chemistry: Understanding Toast, Char, and Stave Seasoning(25:00) - The Tasting Panel: Maintaining Consistency Across Thousands of Barcells(27:08) - Cask Strength Bourbon, Cellar Series, and Premium Packaging Strategy(32:18) - Tequila Finishes, Storytelling, and Closing Thoughts on CommunityResources & Links Mentioned:Angel's Envy Official Website: https://www.angelsenvy.comFollow Owen Martin on LinkedIn

What does America taste like in a glass? In honor of America's 250th Semiquincentennial anniversary, independent bottler Lost Lantern Whiskey did the seemingly impossible: they sourced straight bourbon from all 50 states to create the groundbreaking "United States of Bourbon" collection.In this episode, we sit down with Adam from Lost Lantern to break down the massive logistical mountain, wild road trips, and blending wizardry required to bring this historic project to life. From tracking down micro-distilleries in states with virtually no whiskey footprint—like Hawaii and North Dakota—to navigating tricky local compliance laws, Adam shares the behind-the-scenes secrets of this 50-state sourcing marathon.We dive deep into the crown jewel of the release: the highly collectible 1776 Edition. Inspired by the original colonies, this ultra-limited blend (restricted to exactly 1,776 bottles) captures unique regional terroir and coastal salinity. Discover how Lost Lantern's Master Blender Nora Ganley-Roper constructed a harmonious, multi-regional profile using heavy-hitting bases from historic whiskey regions like Maryland, North Carolina, and Iowa's Cedar Ridge, while maintaining complete transparency and authenticity.Whether you're a whiskey history buff, a collector chasing cask-strength rarities, or curious about the true state of American terroir, this episode showcases how blending is elevating the American whiskey landscape to competitive new heights.Timestamps:(00:00) - Celebrating America's 250th Anniversary with Lost Lantern(00:26) - Adam's First Father's Day & Personal Reflections(01:06) - The Wild Vision: A Bourbon from All 50 States(02:07) - Sourcing Across the Map: Vermont to Mississippi(03:05) - Sourcing Hurdles & Maintaining 100% Transparency(04:21) - The 50-State Road Trip: Finding Whiskey in Hawaii & the Dakotas(06:02) - Navigating Tough State Compliance Markets(08:23) - Breaking Down the "1776 Edition" vs. The 50-State Collection(09:12) - Proof Breakdown & Tasting Notes: Cask Strength vs. Bottled Proof(11:15) - Nora's Blending Process: Crafting Regional Character(12:01) - The Foundation: The Role of Cedar Ridge & Key Distilleries(15:01) - Exploring Regional Terroir & Micro-Climates(17:14) - Market Release Numbers & Early Consumer Reception(19:02) - How This Project Elevates the Art of American Blending(23:12) - Building the Intricate Base Blend for the 1776 Bottle(26:03) - Ocean Air & Salinity: Coastal Influences on the Palate(28:04) - Future Releases & Lost Lantern's Lasting Legacy

What happens when Vermont's most rebellious rye whiskey brand sets up a permanent outpost directly in the heart of Bourbon Country?In this episode of Bourbon Lens, we visit The Vault by WhistlePig in Louisville, KY. We sit down with Lead Research Distiller Mitch Mahar and GM Kevin Didio to explore how they are challenging Kentucky's bourbon dominance with bold rye innovation.Mitch shares the legacy of Dave Pickerell and breaks down their wildest blending experiments, including The Boss Hog XII: Feather & Flame—aged rye finished in pulque curado de cacao barrels with a kick of native chili peppers. Then, Kevin takes us inside their experiential vault tasting room to discuss their viral signature cocktail, The Flying Pig, which is served to guests via automated pneumatic tubes overhead!⏱️ Timestamps:00:00 - Live from Louisville: WhistlePig's The Vault Experience00:26 - Mitch Mahar on rye whiskey diversity and innovation01:09 - The legacy of Dave Pickerell & reviving pre-prohibition rye03:50 - Decoding The Boss Hog XII: Fermented pulque & chili peppers06:12 - Invading Kentucky: How bourbon drinkers respond to premium rye15:14 - Louisville Tourism & scouting the historic NuLu site with Kevin Didio17:26 - The Flying Pig: The viral pneumatic tube cocktail system23:19 - Behind the Heavy Door: Inside the private Vault tasting single barrels29:19 - The "Wow" Factor: Why experiential retail is the future of spirits

What happens when you swap traditional yellow corn for a rare, deep-pigmented heirloom grain? You get one of the most unique, grain-forward releases in the history of the Bourbon Lens.In this episode, we review the newly unveiled Woodford Reserve Distillery Series: Red Corn Bourbon. Clocking in at 90.4 proof and packaged in their collectible 375ml format ($64.99 MSRP), this limited edition showcases a massive push into agricultural innovation led by Master Distiller Elizabeth McCall.The story behind this whiskey is a true testament to Kentucky terroir and pure resilience. The heirloom red corn was grown on a local farm directly adjacent to the historic distillery in Versailles, Kentucky. However, during the growing season several years ago, a massive summer storm swept through Woodford County, flattening and destroying a significant portion of the stalks. The resulting low yield means the remaining harvest—and the liquid inside this bottle—is exceptionally rare.Jake breaks down how this deep-pigmented heirloom corn shifts the flavor wheel completely away from standard Woodford sweetness into a bolder, softer, and highly savory presentation. We dive into a rich nosh of dark chocolate, spiced cherry, and green apple, followed by a warm palate medley of baking spices, tarts custard, and sun tea. Find out if this weather-damaged experiment holds its own against traditional yellow corn mash bills!⏱️ Timestamps:00:00 - Groundbreaking Grain: Intro to Woodford Reserve's heirloom red corn innovation00:26 - The 51% Rule: Breaking down standard bourbon regulations vs. heirloom varietals00:36 - Destructive Terroir: How a massive Kentucky storm cut the crop yield and created rarity01:06 - Agricultural Chemistry: The atmospheric elements shaping modern craft distillation01:34 - Nosing the Glass: Unpacking rich notes of dark chocolate, baking spice, and green apple02:28 - Flavor Profile: Unlocking deep layers of dried cherries, toasted pecans, and mocha02:54 - First Sip: Checking approachability, tart cherry custard, and balanced wood tannins03:24 - Mid-Palate Shift: Savoring nuances of brown sugar, clove, cinnamon, and pepper03:44 - Texture & Finish: Analyzing the velvety viscosity, lingering spice, and sun tea notes04:12 - Changing the Mash Bill: Market appeal and how red corn creates a softer whiskey04:29 - Head-to-Head: Comparing Woodford Red Corn to other grain innovators like Frey Ranch04:58 - Final Thoughts: Is this limited 375ml Distillery Series release worth the hunt?05:11 - Pour Recommendations: Tailoring advice for seasoned enthusiasts vs. casual drinkers05:41 - Outro: Inviting listener feedback and wrap-up

Dive into the rich history, craftsmanship, and innovative spirit of Woodford Reserve in this exclusive interview with Master Distiller Elizabeth McCall. Since bursting onto the scene in 1996, Woodford Reserve has been a driving force in revitalizing the Kentucky bourbon industry and inspiring the world-famous Kentucky Bourbon Trail.In this episode, Elizabeth pulls back the curtain on how the iconic brand maintains its premium, complex flavor profile while remaining remarkably accessible to whiskey lovers everywhere. We explore their unique triple pot distillation process, the critical role of Kentucky limestone water, and how meticulous sensory and analytical testing ensure flawless batch consistency.Plus, get a firsthand look into the future of bourbon as Elizabeth shares details on Woodford's cutting-edge agricultural innovations—including the Heirloom Red Corn release and the Kentucky Rye Project. Whether you're a casual fan of their signature Double Oaked or a seasoned whiskey connoisseur, this episode is packed with insights into the art and science of bourbon making.⏱️ Timestamps:00:00 - Welcome and introduction to Elizabeth McCall, Master Distiller02:39 - History of Woodford Reserve and its role in Kentucky bourbon revitalization04:00 - The significance of water source and Kentucky's limestone influence06:33 - Innovation and leadership in premium bourbon through packaging and flavor development07:36 - Balancing luxury perception with accessible pricing08:47 - The meticulous process of quality control and batch consistency10:10 - The spectrum of flavor attributes in Woodford Reserve whiskey11:26 - Sensory profiling and the brand's signature flavor complexity12:08 - Personal favorites and the appeal of Woodford Reserve Double Oaked13:56 - Unique distillation methods, including Irish-inspired triple pot distillation14:25 - Batch formulation and the challenge of maintaining consistency in natural products17:37 - Agricultural innovation: The Red Corn project and its flavor implications19:07 - Insights from growing heirloom varieties and the importance of farming practices20:50 - The role of grains like rye and corn in whiskey's agricultural landscape22:48 - The master distiller's role in understanding and managing agricultural inputs24:12 - Navigating label laws, production costs, and consumer value25:36 - The breadth of Woodford Reserve's portfolio and ongoing innovation27:07 - Future outlook: Balance between tradition, experimentation, and brand integrity28:54 - Elizabeth's legacy and aspirations for the next decade29:58 - Closing remarks and appreciation for curiosity and tradition in whiskey-making

Can the blending masters at Rolling Fork Spirits pull off the exact same magic with a historic rye whiskey that they did with their massive Bourbon de Luxe revival?On this episode of Five Minute Fridays, Jake Lewellen cracks open and reviews the highly anticipated REWCO 6-Year Cask Strength Kentucky Straight Rye Whiskey. Clocking in at 109.4 proof and priced at an approachable $59.99 MSRP, this bottle carries some serious historical weight.Named after R. E. Wathen (Richard E. Wathen), president of American Medicinal Spirits during Prohibition, REWCO is a brand resurrected straight out of the Wathen family's 200-year distilling legacy. But how does it actually drink today?Jake breaks down the incredibly unique, hybrid flavor profile of this small batch. Blending three barrels of traditional 74% rye with two barrels of high-spice 95% rye, this pour delivers an unexpected wave of sweet corn, baking spices, citrus zest, and grilled peaches on the nose, followed by a deeply complex tropical fruit sweetness on the palate.Is this Pre-Prohibition revival "The Zenith of Possibility in Whiskey Quality," or does it get lost in a crowded rye market? Find out in under five minutes!⏱️ Timestamps:00:00 - The Ultimate Test: Can REWCO Rye beat Bourbon de Luxe?00:40 - The History of R.E. Wathen & American Medicinal Spirits01:10 - First Impressions: Bottle design and visual aesthetic02:35 - Tasting Notes: Diving into a nose of baking spices and grilled peaches02:55 - Flavor Profile: Unpacking the tropical fruit sweetness and citrus zest03:32 - Palate Experience: How the 109.4 cask strength proof holds up03:58 - Mouthfeel & Smoothness: Textural breakdown of the hybrid mashbill04:27 - The Finish: Subtlety, persistence, and lingering rye spice05:22 - Final Verdict: Is this $60 limited release worth the hunt?05:49 - Celebration ideas, future batch potential, and closing thoughts

Old Grand-Dad is a titan among budget bourbons, known for its punchy, high-rye mash bill. But the brand is evolving. In this episode, Jake and Scott dive into the deep history of Old Grand-Dad, tracing it from the 1800s through its current era under the Jim Beam umbrella.We explore the expanded lineup, from the standard 7-year bottled-in-bond to ultra-premium, age-stated releases like the rare 16-year. The core of this discussion, however, centers on the beloved 114 proof and the launch of the new signed single barrel variant. Can aging hide the signature OGD profile? Does Beam's extensive line expansion threaten its core brands?We break down tasting notes, discuss warehouse terroir, and offer recommendations for all levels of bourbon explorers navigating this crowded, complex market.

A summer job that turned into a 45-year legacy! In this episode of Bourbon Lens, we raise a glass to Wild Turkey Master Distiller Eddie Russell to celebrate his incredible 45th anniversary milestone at the distillery.We break down the highly anticipated spring release of Russell's Reserve 13-Year-Old Bourbon, featuring a special commemorative label honoring Eddie's craftsmanship. Bottled uncut at a unique 121-proof barrel proof, this rare and highly allocated expression brings a rich blend of history and flavor. Discover the inside story of how a rare 18-year-old barrel hand-pulled by Eddie during the filming of his new documentary, "His Own Way," made its way into this legendary 13-year blend.We also explore the pour's complex tasting notes, from initial aromas of citrus, baking spice, and cola, down to a heavy palate layered with rich fruit, sweet cola, rich tobacco, and smooth leather finishes. Plus, we share details on upcoming premiere events and exclusive screenings held at the Wild Turkey Visitor Center.Timestamps:00:00 - Introduction to Wild Turkey's Russell's 13 and Eddie Russell's milestone00:44 - Details of the limited release, proof, and historical context01:44 - Description of the whiskey's packaging and thematic elements02:14 - The role of 18-year-old barrels in this blend02:44 - Upcoming cultural events: June 23rd screenings and tastings03:14 - Ticket info for the June 30th visitor center experience03:00 - Tasting notes: nose and aroma of citrus, baking spice, cola03:45 - The significance of Wild Turkey's limited editions and Eddie's dedication04:00 - Final thoughts on enjoying and sharing this special bourbon4:30- Closing remarks and toast to Eddie Russell and the Russell family

Most whiskey fans have never experienced a spirit that truly captures the essence of the land—until now. In this episode of the Bourbon Lens, we head to Minnesota to sit down with Michael Swanson, co-founder of Far North Spirits, to explore how agricultural choices, crop genetics, and soil health directly influence whiskey flavor.Michael shares his fascinating journey from farm kid to pioneering distiller, revealing how a passion for traditional agricultural techniques and groundbreaking scientific research are shaking up the craft distilling industry. Discover how planting specific rye varieties like AC Hazlet can transform a flavor profile in ways big industry can't replicate, and learn how Far North Spirits earned a major innovation award for proving the reality of whiskey terroir.Timestamps:00:00 - Introduction to Far North Spirits and the episode focus02:02 - Michael Swanson's background — from farming to whiskey distillation04:54 - The story of AC Hazlet rye and flavor profile discovery07:18 - Research proving varietal impacts on whiskey flavor08:45 - Interaction with large distillers and grain qualities10:12 - Laboratory findings linking rye variety to flavor compounds12:22 - Soil and environment effects on rye flavor profiles13:33 - Recognition of place-based innovation in whiskey15:01 - Climate effects on aging and angel share dynamics16:27 - Crop rotation, pollinators, and soil health for flavor benefits18:10 - The importance of regional agriculture practices and terroir20:37 - Old techniques and rediscovering traditional farming knowledge22:48 - Collaborative projects with blends and industry partnerships26:36 - Impact of farming scale on grain identity and flavor29:12 - The evolution of American whiskey and sense of place32:21 - Whiskey tasting notes: Hazlet and Rhochner profiles33:55 - Price points and market positioning of estate-grown whiskey36:19 - Future aging plans and bottle releases39:14 - Crafting gin and Demerara-style rum from regional ingredients43:36 - Climate considerations for ultra-aging and long-term storage45:54 - The influence of Minnesota oak and northern terroir50:32 - Whiskey as a celebration of community and tradition54:37 - Final thoughts and how to support Far North SpiritsWhether you are a bourbon enthusiast, a fan of rye whiskey, or curious about the science of soil-to-sip spirits, this episode will completely change the way you think about the landscape captured in your bottle.

In this episode of Five Minute Fridays, we explore an incredible milestone in the craft spirits movement: the triumphant resurgence of aged craft whiskeys. Leading the charge is Northern Kentucky's own New Riff Distilling with their highly anticipated, limited-edition 10-Year-Old High Note Bourbon and Rye releases. We dive deep into the production details, mash bills, and proof strengths, alongside an honest review of the sensory tasting experiences.The Rise of Double-Digit Craft WhiskeyFor years, major legacy distilleries dominated the double-digit age statement landscape. However, craft powerhouses like New Riff, Starlight, and Peerless are proving that patience pays off in the craft whiskey world. As these distilleries cross the 10-year mark, they are unleashing rich, deep flavor profiles that rival any bottle on the shelf.Head-to-Head: The Mash Bills & ProofsNew Riff's latest decade-old duo showcases the distillery's flagship recipes, allowed to mature to peak complexity:10-Year-Old Kentucky Straight Bourbon: Clocking in at 116.9 proof, this expression features a high-rye mash bill of 65% corn, 30% rye, and 5% malted barley.10-Year-Old Kentucky Straight Rye: This 118-proof powerhouse utilizes a traditional 95% rye and 5% malted rye mash bill.Tasting & Sensory ReviewInspired by John from the Embellished Podcast, this review emphasizes the crucial value of revisiting high-integrity whiskey over multiple days to truly unlock its full, evolving complexity.New Riff 10-Year Bourbon NotesNose: Rich aroma highlighted by deep tobacco, plum, and a bright layer of citrus rind.Palate: A complex interplay of mature oak tannins, dark cherry, and honeyed peach.Finish: Long, spicy, and satisfyingly warm with a heavy rye-driven influence.New Riff 10-Year Rye NotesNose: Expressive and punchy with dominant spearmint, vanilla, and sweet honey.Palate: A beautifully juicy, well-rounded mouthfeel layered with sweet cinnamon sugar, lemon zest, and hints of ripe peach.Finish: Distinctly spiced and balanced. While our host personally leans toward the bourbon, both bottles are undeniable contenders for whiskey of the year.Limited Release DetailsThese high-integrity, barrel-proof, and non-chill-filtered whiskeys are limited-run creations. If you are a resident of or visitor to Northern Kentucky, do not miss your chance to head to the distillery, secure these rare bottles, and taste history in the making.Featured Resources & ConnectionsDistillery Info: https://newriffwhiskeyclub.com/

Step into the fascinating world of Japanese spirits as we explore the artistry, heritage, and meticulous culture behind Japanese whisky. In this episode of Bourbon Lens, we sit down with House of Suntory's Advocacy Manager, James Bowker, to celebrate Toki Highball Week and deconstruct over a century of liquid craftsmanship.We track the incredible evolution of Japanese whisky, starting from Shinjiro Torii and the founding of the legendary Yamazaki Distillery. Discover how Japan's early isolation and cultural philosophies like kaizen (continuous improvement) and ichigo-ichie (treasuring the unrepeatable moment) shaped a production style distinctly different from Scotch and American whiskey.We break down the new strict labeling standards and regulations implemented to combat "fake" Japanese whiskies, giving you the knowledge to shop authentically. Plus, James guides us through a side-by-side tasting of the approachable Suntory Toki Classic versus the rich, smoky Toki Black expression. Finally, you'll learn the master techniques required to craft the perfect Japanese Highball at home, from precise water-to-whisky proportions to ice manipulation. Stream now and elevate your highball game!Episode Chapters & Timestamps:00:05 — Welcome and Overview of the Episode01:06 — The History of Japanese Whisky and Cultural Background02:32 — Shinjiro Torii and the Origins of House of Suntory03:57 — Craftsmanship and Blending Techniques in Japanese Whisky05:35 — Artistic and Cultural Influences: Hibiki, Hakushu, and Yamazaki08:17 — Suntory's Product Tiers and Core Portfolio Profiles10:42 — Fighting Counterfeits: New Japanese Whisky Standards and Certifications17:48 — Celebrating Toki Highball Week & the Ichigo-Ichie Philosophy19:17 — Masterclass: How to Craft an Authentic Japanese Highball at Home26:13 — Tasting & Comparison: Toki Classic vs. Toki Black Smoky Expression36:14 — Summer Culinary Pairings and Creative Whisky Cocktail InnovationsResources & Featured Links From the Show:The House of Suntory: Official WebsiteExplore the Lineup: Yamazaki, Hakushu, Hibiki, & Chita DistilleryIndustry Insights: Official JSLMA Japanese Whisky StandardsSupport the Show: Bourbon Lens Patreon / Bourbon LensSeven Cocktails & Bourbon Suntory 100 VideosSubscribe & Community Links

Discover the unique American spirit of Chicken Cock's Old Glory, a special, highly innovative whiskey crafted in celebration of the nation's 250th anniversary. In this episode of Bourbon Lens, we explore the historic significance, stunning patriotic artwork, and the remarkable liquid collaboration behind this iconic bottle.We break down the innovative liquid profile: a 100-proof marriage of premium Kentucky Straight Rye Whiskey and Laird's Apple Brandy. You will get our full, unfiltered personal impressions and detailed tasting notes—from the initial baking spice and citrus zest on the nose to the complex stewed fruit and balanced vanilla notes on the palate.Whether you are a hardcore fan of traditional rye whiskey, an admirer of historic apple brandy traditions, or a collector looking for an affordable way to commemorate American distilling heritage, this heritage brand mashup is a must-try bottle that absolutely delivers on value. Dive in with us as we experience a true taste of Americana!Episode Chapters & Timestamps:00:00 - Introduction to Chicken Cock's Old Glory Whiskey & America's 250th00:28 - Liquid Breakdown: Kentucky Rye Meets Laird's Apple Brandy (100 Proof)01:58 - Historical Context: Two Heritage Spirits Brands Aligning02:22 - Official Tasting Notes: Nose, Palate, & Flavor Profile Insights03:13 - Personal Impressions & Cultural Significance for American Distillers03:42 - Community Involvement, Swag, Merchandise, & Patreon PerksResources & Featured Links:Featured Whiskey: Chicken Cock Old Glory WhiskeySupport the Show: Bourbon Lens Patreon Want Our Merch: Buy NowSubscribe & Community Links

Most bourbon brands focus solely on production volume—but Rabbit Hole Distillery proves there is a much smarter way to stand out in a crowded market. On this episode of Bourbon Lens, host Jake Lewellen sits down with the visionary founder of Rabbit Hole, Kaveh Zemanian, to explore how bold architectural design, regional storytelling, and uncompromised craftsmanship are actively reshaping the future of American whiskey.As the spirits industry faces a massive cyclical shift, Kaveh shares an expert masterclass on brand resilience. We go behind the scenes of Rabbit Hole's small-batch and experimental spirit programs, unpacking everything from innovative wood finishes to the strategic rise of flavored whiskeys designed to invite a new wave of consumers into the category. Kaveh breaks down the complex market dynamics of 2026—including the strategic choices behind their historic Mary Dowling brand extension, the reality of a global whiskey oversupply, and the massive ongoing transformation of alcohol distribution via e-commerce and Direct-to-Consumer (D2C) channels.Whether you are an aspiring spirits entrepreneur, a marketing strategist, or a whiskey connoisseur, this episode delivers actionable insights on carving your own lane, leveraging experiential tourism in Louisville, and building an authentic, future-proof whiskey brand.Timestamps:00:00 | Introduction & Episode Overview01:03 | The Past 20 Years: Macro Landscape of the American Bourbon Industry02:46 | Surviving the Cycle: Managing Downturns and Building Brand Resilience03:39 | Geographics of Spirit Growth: Regional Identity vs. National Expansion05:07 | Destination Distilling: The Architectural Distillery as a Visitor Magnet06:22 | Beyond the Standard Barrel: Crafting Small-Format & Experimental Whiskeys07:36 | Product Formatting: Innovating Expression Profiles for Consumer Appeal09:33 | Expanding the Tent: Utilizing Flavored Whiskeys to Attract New Drinkers10:55 | Liquid Gifting: Consumer Trends in Premium Bottle Gifting12:33 | The Legend of Mary Dowling: Reviving a Unique Historical Story14:05 | Timeline of a Brand: Launch Strategies and Long-Term Development16:02 | Deep Dive: The Journey and Creative Process Behind Offshoot Expressions17:38 | Flavor Chemistry: Collaborative Innovations with Premier Flavor Houses18:48 | Logistics of Liquid: Balancing Sourcing, Blending, and Custom Production20:11 | The Recovery Strategy: Rebuilding a Premium Brand in Today's Economic Climate21:30 | The Three-Tier Challenge: Evolving Distribution Landscapes and Digital Shifts24:25 | The Aged Whiskey Surplus: Market Impacts and Consumer Opportunities25:53 | Market Swings: How Macro Changes Impact Distilling Communities27:17 | Bourbon Tourism: Louisville's Role in Community and Economic Revitalization29:11 | Honoring the Roots: Historical Distilling Support for Local Agricultural Communities30:25 | The Next Chapter: Authenticity, Experiential Marketing, and the Future of Whiskey Tourism

Can a celebrity-backed whiskey brand actually change the way American spirits are made? In this episode of Bourbon Lens (383), Jake Lewellen sits down with the ultimate industry outsider turned mad scientist: Ari Sussman, the whiskey maker behind country star Eric Church's Whiskey Jypsi.We take a deep dive into their most ambitious and historically significant release yet: Legacy Batch 003: "The Declaration." Conceived as a liquid tribute to America's upcoming 250th anniversary, this bottle completely reimagines Colonial-era Maryland-style rye. Ari breaks down the insane logistics behind this 60/30/10 cross-category blend, which features 8-to-12-year-old Indiana rye finished in apple brandy casks sourced directly from George Washington's Mount Vernon Distillery, 25-year-old Canadian corn whiskey, and a touch of Virginia single malt. From the pioneering use of agricultural gene editing (like the "Lavender Haze" grain) to the hidden Easter egg behind its 115.74 proof statement, this episode proves why Whiskey Jypsi is leaving standard sourced bourbon behind to stage an American whiskey revolution.In this episode, we explore:The Outsider Ethos: How Ari's background in French wine harvests shapes his approach to "noble grains."Deconstructing "The Declaration": Breaking down the components of an ultra-complex $200 blend.The Mount Vernon Connection: Finishing MGP 95/5 rye in actual historic apple brandy barrels.Punk-Rock Rye: Why Ari believes rye—not bourbon—is the true whiskey of revolutionaries.Agricultural Innovation: Looking at the future of heirloom grains and gene-edited varietals.Hidden in the Proof: The incredible historical meaning behind the 115.74 bottling strength.Timestamps:00:00 | Introduction: Catching Up with Whiskey Maker Ari Sussman02:15 | The Jypsi Lineup: Legacy, Explorer, and Tribute Series07:45 | Celebrity Brands Done Right: Eric Church and Authentic Leadership10:30 | Noble Grains: Heirloom Varietals and Agricultural Philosophy15:00 | The Cutting Edge: Can Gene Editing Revolutionize Whiskey Grains?20:45 | Wood & Stave Innovation: Designing Cross-Category Complexity25:30 | Reclaiming the Past: The Rise and Fall of Maryland-Style Rye30:20 | Tasting The Declaration: Blending Indiana, Canada, and Virginia34:20 | Bottle Storytelling: The Hidden History in the 115.74 Proof Statement38:00 | Scarcity & Allocation: Where to Find Legacy Batch 00342:00 | Final Thoughts: Shaking Up the American Blended Whiskey Category

In the latest episode of Thursday Thoughts: Discover why honey-finished bourbons are the hottest trend in whiskey. We dive deep into the profiles of Green River Honey ($24.99), Blue Note Honey Cask (Cask Strength), and Southern Stars (6-Year Aged) to find the best balance of sweetness and proof. Whether you're looking for a refreshing summer highball base or a complex dessert pour, we break down the proof, price, and palate of each.Key Highlights:Green River: The best value honey bourbon at $24.99.Blue Note: High-proof intensity meets clover honey sweetness.Southern Stars: Older, refined bourbon with North Carolina honey roots.Chapters: 00:00 - Are Honey Finishes Overrated? 00:55 - Green River Honey: Price & Process 02:26 - The Science of Honey Casks 06:04 - Flavor Notes: Mint, Fruit, & Sugar 10:25 - Blue Note Cask Strength Review 14:02 - How to make the perfect Honey Gold Rush

A decade in the making. Today on Bourbon Lens, we sit down with John Waddell, Master Taster at Kentucky Peerless Distilling Co., to discuss the most significant release in the distillery's modern history: The Henry Kraver Reserve 10-Year Bourbon.Since reviving the Peerless legacy in 2013, the Taylor family has vowed to never source a drop of whiskey. This 10-year release is the liquid proof of that patience. John walks us through the "Sweet Mash" process that defines the Peerless profile and explains why crafting a 10-year expression requires a completely different approach to batching and quality control. From the "wild" palate of burnt brownies and mocha to the nostalgic tobacco-heavy nose, we break down why this bottle is already being called a contender for Bourbon of the Year.In this episode, we discuss:The 10-Year Evolution: The significance of Peerless's first official age-statement release.Sweet Mash Mastery: How fresh mash (versus sour mash) creates a cleaner, more vibrant 117.6 proof spirit.The Art of the Batch: John Waddell shares the challenges of pairing prominent 10-year-old barrels.History Reborn: Paying homage to founder Henry Kraver and the DSP-KY-50 heritage.The "Cult" of Peerless: Why the distillery's focus on "quality over quantity" has built one of the most loyal followings in the industry.The Visitor Experience: Why their downtown Louisville distillery is a must-visit on the Kentucky Bourbon Trail.ChaptersIntroduction and WelcomePeerless Distillery Overview10-Year Bourbon ReleaseCrafting and Tasting ProcessChallenges and AchievementsFuture Plans and InnovationsClosing Remarks

Welcome to Five Minute Friday's, our new monthly spotlight where we step outside the Bluegrass State to explore the world of spirits. Today, Jake takes a deep dive into two highly anticipated releases from one of the most iconic names in Scotch: The Dalmore.The Dalmore is famous for its luxury status, but for the serious whiskey enthusiast, the specs haven't always hit the mark—until now. We are reviewing the Select Editions 2007 (18 Year) and 2010 (15 Year). These aren't your standard The Dalmore bottles; they are non-chill filtered, natural color, and bottled at a higher proof than the core range.In this episode, we discuss:The "Un-Dalmore" Specs: Why the move to 46%+ ABV and non-chill filtration is a game-changer for the brand's credibility.The Sherry Influence: Exploring the rare Apóstoles, Matusalem, and Amoroso casks from the legendary González Byass bodega.Tasting the 2007 (18 Year): A 93.4-proof "Pastry King" full of maple syrup and chocolate notes.Tasting the 2010 (15 Year): The "Bourbon Bridge"—why this 98.2-proof expression is the one for our core audience.The Value Debate: With price tags of $250 and $550, are these bottles a "must-buy" or just "expensive marketing"?Chapters: | Introduction to Five Minute Friday's: Crossing the Atlantic for The Dalmore.| Select Editions Breakdown: What makes the 2007 and 2010 different from the 12 or 15 year.| Tasting Notes & Palate Assessment: Bourbon-friendly Scotch?| The Assessment of Value: We weigh the MSRP against the experience.We want to hear from you: Does a higher proof and "natural" status make you more likely to pull the trigger on a The Dalmore? Let's talk about it in the comments.

Welcome to the debut of Whisk(e)y Lens, a new monthly spotlight where we step outside the Bluegrass State to take a global view of the spirits world. In this inaugural episode, host Jake takes a deep dive into the rugged landscapes and storied distilleries of Scotland.If you've ever felt intimidated by the "smoke" or confused by the regions, this episode is your roadmap. We aren't just talking about Scotch; we are exploring the deep-rooted connection between the Scotch industry and American Bourbon. From the influence of ex-bourbon casks to the science behind the "Peat Myth," we are breaking down everything you need to know to transition from the Rickhouse to the Highlands.In this episode, we explore:The "Whiskey vs. Whisky" Debate: Understanding the legal and cultural differences between America's native spirit and Scotland's national treasure.The Bourbon Connection: Why over 90% of Scotch wouldn't exist without the American Bourbon industry.The Five Regions of Scotch: A flavor-first breakdown of Speyside, The Highlands, Islay, The Lowlands, and Campbeltown.Debunking the Peat Myth: Why "smoky" doesn't mean "better" and how to find the right entry point for a bourbon palate.Jake's Recommendations: Which bottles should be on your shelf if you're ready to expand your lens.Whether you're a purist or a curious newcomer, grab a dram and join us as we broaden the horizon of what whiskey can be.Chapters:Introduction to Whisk(e)y Lens: A Global PerspectiveScotch vs. Bourbon: Grain, Wood, and LawThe Five Regions: A Flavor RoadmapThe Bourbon Cask Influence: A Symbiotic RelationshipMisconceptions, Peat, and Expert Recommendations

Is Tequila just for margaritas, or is it the next frontier for the serious whiskey collector? This Cinco de Mayo, we're joined by Luigi Rodriguez, Tears of Llorona national brand ambassador. We dive into why this bottle is frequently called the "Pappy of Tequila," exploring the high-altitude agave farming, the legendary triple-barrel aging process (Scotch, Sherry, and Brandy).#CincoDeMayo2026 #PremiumTequila #AgaveLove #MexicanHeritage #SummerSipping #LuxurySpirits #TequilaTastingExtra Añejo Tequila, Triple Cask Aging, Scotch and Sherry Barrels, Blue Weber Agave, Master Tequilero, the Pappy of Tequila, Whiskey-drinker's Tequila, Non-additive Tequila, 5-year aged, High-altitude agave, Estate-grown, , NOM 1146, Sipping Tequila, Luxury Spirits MarketThe Bourbon Lens TakeawaysAgave is an Agricultural Masterpiece: Unlike grain, which is harvested annually, agave takes nearly a decade to mature. Rodriguez explains the "labor of love" required to farm high-altitude Blue Weber agave and why patience is the most important ingredient.The Art of the Crossover: With 5 years of aging in three distinct cask types, Tears of Llorona isn't just "tequila"—it's a complex, barrel-driven experience designed specifically to appeal to the palates of Scotch and Bourbon enthusiasts.Timestamped Chapters00:00 | Cinco de Mayo & The Tequila Evolution: Why tequila is dominating the summer spirits conversation.06:44 | The Unique Portfolio: How Germán transitioned from his family legacy at Chinaco to creating the ultra-premium Tears of Llorona.13:27 | The Art of Blending & Aging: A deep dive into the 5-year maturation in Scotch, Sherry, and Brandy oak.19:08 | The Labor of Love: The grueling reality of agave farming and why "mass-produced" can't compete with "estate-grown."25:15 | The Elevator Pitch: How to find Tears of Llorona and why it belongs on your top shelf.

In this episode of the Bourbon Lens, Jake and Scott celebrate the peak of the horse racing calendar and the "May the Fourth" crossover. The guys dive deep into the high-stakes world of spirits business, covering the recently terminated merger talks between Pernod Ricard and Brown-Forman, while speculating on Sazerac's massive cash bid for the Jack Daniel's owner.We also explore the innovation side of the industry, from Diageo's state-of-the-art sustainable facility in Alabama to the headline-grabbing Fireball-infused BuzzBallz. Plus, we get you Derby-ready with a masterclass on the Mint Julep and the debut of the "Perfecta"—the refreshing pineapple and ginger highball taking Churchill Downs by storm.Show Notes & Timestamps00:00 – May the Fourth and Derby season catch-up01:04 – Star Wars rankings: From Jar Jar Binks to modern spin-offs02:50 – Derby sponsorship: How brands win at Churchill Downs03:03 – The Merger that Wasn't: Why Pernod Ricard and Brown-Forman walked away03:57 – Diageo Montgomery: $415M investment and the future of Alabama distribution05:44 – Sazerac's big moves: 818 Tequila investment and the $15B Brown-Forman bid06:32 – RTD Innovation: BuzzBallz meets Fireball's cinnamon heat07:34 – The Mint Julep Masterclass: Batching, steeping, and the "pebble ice" rule12:21 – Recipe Alert: How to make "The Perfecta" (Old Forester + Pineapple + Ginger)16:40 – Inside the Finish Line Suites: A look at the Churchill Downs renovations19:00 – Woodford Reserve Master Tasters and the 2026 limited-edition flights24:49 – Global Whiskey: Future plans for Peerless, Suntory, and Yamazaki

In this episode of the Bourbon Lens, we sit down with Damon Thayer, former Kentucky State Senate Majority Floor Leader and co-owner of Kentucky Senator Bourbon. We dive into the fascinating revival of this historic brand, which originally dates back to the pre-Prohibition era and is now carving out a unique niche by pairing high-quality, aged spirits with the rich political history of the Bluegrass State.Damon shares the brand's mission of bipartisan storytelling, where each small-batch release—always bottled at 107 proof and aged at least six years—is named after an iconic Kentucky Senator. From the inaugural Alben W. Barkley release to the more recent Jim Bunning and John Sherman Cooper editions, we explore how the brand honors those who shaped Kentucky's legacy.Beyond the bottle, the conversation gets into the "inner circle" of Kentucky culture. Damon offers his expert strategies for betting on the Kentucky Derby, discusses his work in the Kentucky Bourbon Hall of Fame, and explains the brand's expansion plans into new markets. Whether you're a history buff, a political junkie, or just a fan of "America's Native Spirit," this episode offers an engaging look at how bourbon and statecraft go hand-in-hand.Show Notes & Key TakeawaysBipartisan Spirits: Discover how Kentucky Senator Bourbon bridges the political divide by focusing on shared history and tradition.The 107 Standard: Why the brand sticks to its signature 107-proof profile and a minimum six-year age statement (matching a Senator's term).Betting the Derby: Damon Thayer shares his personal approach to the track, including how to find value in win, place, and show bets.A Brand Revived: The story of how Thayer and Andre Regard brought back a brand once distilled by Crigler & Crigler and Double Springs.Kentucky Influence: A look at how legislative advocacy has modernized the bourbon industry into a global tourism powerhouse.Timestamp Chapters00:00 Introduction to Kentucky Senator Bourbon & Damon Thayer07:31 Expansion Strategy: Growth and Distribution in the Bluegrass State16:55 The Intersection of Politics: Influence and Future Brand Plans23:16 Deep Dive: The History of Kentucky's Most Famous Senators29:52 The USP: Why the 107 Proof and Age Statement Matters39:59 Personal Anecdotes: Horse Racing, Legacy, and Closing Remarks

The spirits industry is at a crossroads. As consumer preferences shift toward intentional drinking and premiumization, the old playbook for craft distilleries is being rewritten. In this episode of The Bourbon Lens, we dive into the evolving market dynamics of 2026 and why the most successful brands are ditching national expansion to own their home state first.We break down the critical importance of product differentiation and why innovation is no longer optional—it's the only way to survive a crowded shelf. Whether you are a distillery founder looking to build a loyal local following or a bourbon enthusiast curious about the "why" behind your favorite pours, this discussion offers a deep look into the creativity driving the modern whiskey movement.Key Discussion Points:The 2026 Shift: How market dynamics are changing for craft producers.Hyper-Local Branding: Why winning your backyard is the key to sustainable growth.Innovation vs. Gimmick: Using creativity to stand out in a sea of brown spirits.Consumer Psychology: What the modern whiskey drinker is actually looking for in a bottle.

In this episode, we pull back the curtain on the massive world of Non-Distilling Producers (NDPs) and Independent Bottlers. While many bourbon fans prioritize "grain-to-glass," some of the most innovative and prestigious bottles on the market today come from those who don't actually own a still.We break down the technical distinctions between an NDP and an Independent Bottler, the importance of transparency in labeling, and why sourcing isn't a "dirty word"—it's a craft of its own. Plus, we dive into a live tasting, sharing our favorite whiskey and highlighting the specific brands that are elevating the industry through masterful blending and finishing.Inside This Episode:Defining the Players: The fundamental differences between NDPs and Independent Bottlers.The Transparency Movement: Why knowing the source matters to the modern consumer.Curated Tastings: Our top picks for whiskey brands that prove you don't need a distillery to make a world-class spirit.Pairing Guide: How to match complex bourbon profiles with the right culinary flavors.

In this episode of the Bourbon Lens, we sit down with Will Woodington, Director of Brand Engagement for Chicken Cock Whiskey, to celebrate a massive milestone: 170 years of "The Famous Old Brand."We dive deep into the brand's resurgence, starting with their striking new bottle design and the highly anticipated release of their Wheated Bourbon. Will takes us through a guided tasting, explaining how the wheat profile changes the game for Chicken Cock's lineup. We also discuss the evolving role of a Brand Ambassador in today's whiskey landscape and get a sneak peek at the exclusive releases planned for their 170th-anniversary celebrations. Whether you are a fan of pre-prohibition history or modern craft blending, this conversation is packed with "spirited" insights.Episode Chapters00:00 Introduction to the Heritage of Chicken Cock12:07 The Deep Dive: Tasting the New Wheated Bourbon22:19 Behind the Scenes: The Role of a Brand Ambassador28:05 170th Anniversary: Upcoming Releases & Celebrations

Get ready for the return of Louisville's premier bourbon and food celebration! In this episode, we dive deep into the logistics and planning behind Pig and Swig at 4th Street Live!. From the massive infrastructure of the district's 25,000 sq. ft. canopied roof to the curated "Allocation Station" featuring rare pours, we explore how this event transforms downtown Louisville into a bourbon lover's paradise.We also discuss the revitalization of the downtown corridor, the safety measures ensuring a premier guest experience, and the diverse venue options—from Guy Fieri's Smokehouse to PBR Louisville—that make 4th Street Live the heart of Kentucky entertainment. Whether you're a local or traveling for the ultimate bourbon country experience, this is your insider guide to the sights, sounds, and tastes of the festival.https://4thstlive.com/events-and-entertainment/events/2026/pig-and-swig

While the bourbon community is currently hunting for the latest Jack Daniel's 10, 12, and 14-year batches, a massive corporate storm is brewing that could reshape the industry forever. In this episode, Jake and Scott dive into the rumored merger between Pernod Ricard and Brown-Forman. What happens to an American icon like Jack Daniel's when it faces the prospect of foreign ownership? We explore the tension between global scale and the local authenticity we cherish.But it's not all boardroom talk—we get into the glass with a deep-dive tasting of the 2026 Jack Daniel's Aged Series. From the "cherry cola" notes of the 14-year to the complex spices of the 10-year, we break down which bottles are worth the hunt and which offer the best value at retail.In This Episode, We Discuss:The "Perfect Storm": Why the Jack Daniel's Aged Series is hitting the market just as merger rumors reach a boiling point.Tasting the 2026 Lineup: In-depth reviews of the 10, 12, and 14-year batches—proof points, flavor profiles, and aging impacts.Corporate Intrigue: What a Pernod Ricard/Brown-Forman merger means for the Louisville and Lynchburg distilling scenes.Safeguarding Heritage: Can a brand remain "Authentically American" under a global umbrella?Insider Tips: How to navigate the current market to score these sought-after releases at retail price.Key Takeaways:Discover the "cherry cola" and "chocolate" nuances that define the 2026 batches.Understand the real-world impact of spirits industry mergers on brand sponsorships and family-owned legacies.Learn why the proof points in this year's Aged Series tell a unique story about Tennessee whiskey craftsmanship.

What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken Cock Whiskey, to explore the art of storytelling through spirits.From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.Opening Weekend Highlights:Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/

In this episode of the Bourbon Lens, we dive deep into the art of the blind tasting—where labels don't matter and your palate tells the real story. We kick things off with a rigorous bourbon tasting and analysis, breaking down complex flavor profiles and sharing our unfiltered tasting notes. From there, the conversation shifts into personal anecdotes and reflections, featuring the lighthearted banter and behind-the-scenes stories you've come to expect.Watch (or listen) as we navigate a blind bourbon flight that threw us for a loop, revealing unexpected favorites and the challenges of identifying specific nuances under pressure. We rank the lineup based on pure taste, explore our personal preferences, and offer unique insights into the ever-evolving world of Kentucky's finest spirits. Whether you're a seasoned connoisseur or just starting your whiskey journey, this episode provides a candid look at how to trust your taste buds.

The conversation delves into the world of Scotch whisky, exploring the unique distilleries, flavor profiles, and aging processes. It provides insights into the history of Campbeltown distilleries, the distinct characteristics of Scotch whisky regions, and the innovative approaches to whiskey production. The whiskey tasting sessions offer a deep dive into the flavors and complexities of Glen Scotia and Loch Lomond whiskies, highlighting their unique profiles and aging processes.TakeawaysScotch Whisky RegionsCampbeltown DistilleriesFlavor ProfilesAging ProcessInnovation in WhiskeyChapters00:00 Introduction to Scotch Whisky05:49 Campbeltown's Unique Distilling History17:08 Glen Scotia Whiskey Tasting: Glen Scotia 1024:08 Loch Lomond Whiskey Tasting: Loch Lomond 1231:40 Glen Scotia Whiskey Tasting: Glen Scotia 15

DescriptionWhat does it take to build an organic, grain-to-glass distillery in the heart of the White Mountains? In this episode of the Bourbon Lens, we sit down with Chris Burke, co-founder and master distiller of Cathedral Ledge Distillery, to explore the intersection of organic distillation and historic standards.Chris pulls back the curtain on the "Bottled-in-Bond Act" and explains why this 1897 quality standard is the backbone of their production philosophy. We dive into the complexities of organic grain sourcing, the nuances of their mash bills, and how their specific maturation environment in New Hampshire creates a flavor profile you won't find in Kentucky.You'll learn about the technical side of barrel selection, the importance of seasonal labeling, and how Cathedral Ledge is navigating the challenges of direct-to-consumer (DTC) sales and legislation. From the first drop of the hearts to the final tasting notes, this conversation is an essential guide for anyone interested in the transparency, entrepreneurship, and artistry behind modern American whiskey.Chapters00:00 Introduction to Cathedral Ledge Distillery06:13 The Importance of the Bottled-in-Bond Act13:25 Maturation and Barrel Selection in the Northeast18:48 Crafting Unique Whiskey: Mash Bills & Process25:33 Marketing Strategy & Direct-to-Consumer Sales33:17 Tasting Preferences & Favorite Pours

DescriptionIn this episode of the Thursday Thoughts with Bourbon Lens, we step outside the world of whiskey to explore the rich heritage and meticulous craftsmanship of Pezuña Blanca Tequila. Named after the legendary horse with a single white hoof—a symbol of balance and good fortune—this brand is redefining premium agave spirits through tradition and sustainability.We dive deep into the volcanic soils of the Amatitán Valley at NOM 1480, exploring how Pezuña Blanca maintains a low-impact, organic approach to farming that respects the land and the legacy of the Mexican charros. We compare the crisp, vibrant Blanco—representing new beginnings—with the nuanced Reposado, which showcases the beauty of patience and light oak maturation.Discover why the "additive-free" movement is critical for the future of tequila and how it ensures a clean, authentic, and enjoyable sipping experience. Whether you are a dedicated tequila aficionado or a bourbon lover looking to expand your palate, this episode offers an inside look at a spirit made with true intention and artistic flair.We wrap up with a look at their stunning collectible ceramic bottles and where you can find these expressions for your own collection or as a standout gift for the Year of the Horse.00:00 Introduction to Tequila & The Pezuña Blanca Legend 05:04 Tasting & Comparison: Blanco vs. Reposado

DescriptionWhat happens when you combine the high-altitude climate of Colorado with a scientific approach to barrel maturation? In this episode, we sit down with Ben Rosen, co-founder of Onyx and Amber, to discuss their meteoric rise and recent wins at the World Whiskies Awards.Ben pulls back the curtain on their "guest blender" philosophy and explains why small-batch variation isn't just a byproduct of craft distilling—it's the goal. We explore the delicate balance between the art of sensory blending and the science of wood interaction, and how Onyx and Amber is shaping the future of craft whiskey.In this episode, you'll learn:The secrets behind their award-winning Colorado aging process.How Onyx and Amber utilizes "guest blenders" to create diverse flavor profiles.The impact of altitude and climate on whiskey maturation.Why the future of whiskey lies in the transparency of small-batch blending.Subscribe & Connect

How did High West Distillery evolve from a small Utah blending house into one of the most innovative names in American whiskey? In this educational deep-dive interview, Isaac Winter shares exclusive insights into High West's 20-year journey—revealing the blending philosophy, mash bill strategies, barrel experiments, and proofing techniques that define the brand today.From early craft beginnings to developing in-house distillate and bold limited releases, Isaac explains how agility fuels innovation. Learn how High West layers mash bills—like 60/40 corn and malted barley with rye accents—into complex, balanced expressions. Discover the details behind their reimagined cask strength release, barrel selection strategy, fermentation profiles, and how proof impacts flavor.We also explore High West's cutting-edge collaborations, including cacao-infused barrels and specialty barrel work with Kelvin Cooperage, known for delivering marshmallow and graham cracker notes.Whether you're a bourbon enthusiast refining your palate, a collector tracking limited releases, or an industry insider seeking behind-the-scenes production insight, this episode delivers actionable knowledge to elevate your whiskey game.If you want to understand how sourcing, blending, barrel finishing, and innovation shape the future of American whiskey, this conversation is essential listening.The future of American whiskey is evolving—and High West is helping lead the charge.

Winter whiskey should do more than warm you up — it should transform the entire experience.In this episode of Bourbon Lens, Jake and Scott explore how seasonal changes influence flavor perception, bottle selection, and the way we enjoy whiskey during colder months. From rich, layered bourbons to spicy ryes and innovative cask finishes, they break down what truly makes a whiskey “winter-ready.”You'll hear tasting notes and discussion around standout bottles like High West Distillery Cask Strength, 1792 Full Proof, Green River Distilling Company Full Proof, Wild Turkey 17 Year, Old Fitzgerald 15 Year, Sagamore Spirit Rye, and Old Overholt Rye. The conversation covers proof, age, mash bill nuance, finishing techniques, and why bold, complex profiles shine brightest in winter.Scott shares his gravitation toward tobacco, caramel, maple, and dark stewed fruit notes for cozy nights, while Jake explores the impact of Calvados, sherry, and toasted grain finishes that add layers of warmth and nostalgia. They also discuss the resurgence of single barrels, the growing demand for transparency in 2026, and how storytelling shapes today's whiskey landscape.Beyond the glass, the episode touches on winter rituals — from hot toddies and old fashioneds to the metaphor of snow removal as it relates to whiskey's warming power. Whether you're settling in by the fire or reflecting during winter's slower pace, this episode will help you choose whiskies that elevate the season.If you're ready to deepen your winter sipping ritual and approach whiskey with more intention, this is your essential cold-weather guide.Subscribe

Most bourbon fans have overlooked one of the most nuanced finishing trends sweeping American whiskey—until now. In this episode of Five Minute Fridays, we explore Rabbit Hole Distillery's Sucrule Maple Burle Cask Finished Bourbon and break down why this innovative release is redefining what a winter finish can be.Crafted from a four-grain triple malt mash bill and bottled at 106.9 proof, Sucrule showcases how thoughtful finishing can elevate a base whiskey without overpowering it. The Maple Burle cask introduces an unexpected tropical character—think tapioca pudding, toasted coconut, and subtle fruit—layered over caramel sweetness and structured grain notes.In this episode, Jake dives into how proof amplifies flavor intensity, why mash bill composition matters in finished bourbon, and how the maple cask complements rather than dominates the whiskey. The balance between sweetness and malt creates harmony, not chaos—offering a bold yet refined drinking experience.We also discuss broader trends in American whiskey, including the rise of creative finishing techniques and what they signal for bourbon's future. If you're curious about maple finishes, tropical tasting notes, or how distillers are pushing boundaries while maintaining balance, this episode is your guide.Failing to explore innovative finishes like Maple Burle risks staying in predictable flavor territory. Whether you're a collector, bartender, or curious enthusiast, this conversation will expand your palate and deepen your appreciation for modern bourbon craftsmanship.Subscribe

Winter is the perfect time to explore the bold, layered world of finished whiskies. In this episode of Bourbon Lens, Jake and Scott dive into the finishes that shine in colder months—from rich maple casks and decadent sherry barrels to spice-forward rye and stout finishes. Learn how finishing methods transform aroma, texture, and flavor, turning an everyday pour into a warm seasonal ritual.We discuss why maple and sherry finishes are surging in popularity, highlight standout releases like maple-finished bourbons and stout-finished expressions, and share practical strategies for choosing the right winter whiskey based on mood, setting, and flavor balance. Beyond tasting notes, the conversation also explores intentional living, parenting lessons, and the importance of carving out time for personal growth—even during life's busiest seasons.Whether you're building a winter tasting lineup, searching for your next favorite bottle, or simply curious about how finishing casks shape flavor, this episode delivers approachable insights for beginners and seasoned whiskey enthusiasts alike.Subscribe:

What if a bourbon under $50 could deliver the depth, texture, and decadence you'd expect from a $200 bottle? In this episode, we uncover a true sleeper hit: ASW Fiddler Toasted, a high-wheat mash bill bourbon finished for 26 months in toasted oak that punches far above its age and price.At just six years old, this whiskey defies expectations. We dive deep into why its 80% high-wheat mash bill and toasted barrel finish unlock layers of flavor most people associate with far older bourbon. From a surprising citrus-forward nose to rich waves of toffee, vanilla, marshmallow, black tea, leather, and herbal notes, this pour proves that toasted bourbon doesn't have to taste one-dimensional.You'll hear how batch variation adds personality to each release, why the proof and balance make it an ideal winter sipper, and how thoughtful finishing can create maturity without decades in the rickhouse. This episode isn't just tasting notes—it's a practical guide to spotting bourbons that deliver luxury-level experience at an accessible price.If you love discovering bottles that overdeliver, elevate your home bar, and reward curiosity, this is one episode you don't want to miss.Subscribe

Unlock the future of bourbon with an exclusive behind-the-scenes look at the inaugural Kentucky Bourbon Country Auction, a landmark event blending patriotism, craftsmanship, and community. In this episode of The Bourbon Lens, Jake sits down with bourbon industry veteran Andrew Varga to reveal how this first-of-its-kind auction is set to become a defining moment in bourbon culture.Celebrating the 250th anniversary of the United States, the Kentucky Bourbon Country Auction brings together rare barrels, one-of-a-kind distillery experiences, and powerful charitable initiatives supporting injured veterans through the Bob Woodruff Foundation. From a standout 10-year honey-wheated barrel to immersive Bourbon Trail experiences, this event proves bourbon is more than a drink—it's a lifestyle, a heritage, and a force for good.You'll hear insider stories from the grand reveal tasting at Louisville's historic Frazier Museum, learn how distillers collaborated to create unforgettable auction lots, and discover why Andrew believes this weekend could become the “Daytona 500 of bourbon season.”Whether you're a bourbon enthusiast, history buff, or someone who loves stories where community and culture collide, this episode offers a rare look at how Kentucky bourbon continues to unite people while honoring America's past and investing in its future.

DescriptionUnlock the secrets behind Georgia's fast-growing whiskey scene in this in-depth conversation with Whit Hagemann, distiller at ASW Distillery, on The Bourbon Lens. Hosts Jake and Scott dive into how a nearly decade-old craft distillery is making national waves by blending transparency, creativity, and quality-driven innovation.Whit shares how ASW balances sourced whiskey and in-house distillation, creating approachable everyday pours like Fiddler Wheated alongside bold, experimental releases such as the award-winning Fiddler Encore Georgia Oak. From unique mash bills featuring Bloody Butcher corn to finishes in Jamaican rum, tawny port, and toasted barrels, ASW is crafting whiskeys that appeal to both traditional bourbon drinkers and adventurous palates.The conversation explores the challenges of scaling craft whiskey without losing identity, the importance of building relationships with specialty distributors and local retailers, and why transparency on labels resonates with today's educated whiskey consumers. Whit also discusses how awards, community engagement, and creative risk-taking help ASW compete beyond Kentucky and expand into new markets.Whether you're passionate about craft bourbon, American single malt, or the future of U.S. distilling outside traditional regions, this episode offers rare behind-the-scenes insight into how small distilleries make big moves—and why American whiskey's next chapter may be written well beyond Kentucky.

In this episode of 5 Minute Fridays, Jake Lewellen revisits the highly anticipated Elijah Craig Barrel Proof B525, breaking down why this release stands out among recent batches. Bottled at a robust 126.2 proof and nearly 12 years old, B525 delivers a classic Heaven Hill profile with rich layers of cocoa, vanilla, nuttiness, and chocolate oak. Jake walks through his tasting notes, highlighting the bourbon's balanced corn sweetness, complex palate, and signature Elijah Craig character. Whether you're hunting this bottle or simply love barrel proof bourbon, this episode offers a concise yet flavorful deep dive into one of the most talked-about releases of the year.Subscribe

In this episode of Thursday Thoughts, Jake Lewellen breaks down everything you need to know about bourbon—America's native spirit. From its deep-rooted history and the origins of its name to the lasting impact of the Bottled and Bond Act of 1897 and the disruption caused by Prohibition, this episode covers it all. Jake explains the strict legal standards that define bourbon, including mash bills, aging requirements, and what “straight bourbon” really means. He also dives into common bourbon flavor profiles and shares approachable tasting tips for beginners and seasoned drinkers alike. Whether you enjoy bourbon neat, on the rocks, or in a cocktail, this episode celebrates drinking bourbon your way while honoring the tradition behind the glass.Subscribe

In this episode of The Bourbon Lens, hosts Jake and Scott dive headfirst into what 2026 could mean for the bourbon industry. From production pauses at major distilleries to the continued rise of craft producers and non-distilling producers (NDPs), the guys explore how shifting market dynamics are reshaping bourbon as we know it.They break down why sustainability and intentional production matter more than ever, how consumer preferences are evolving toward fewer but higher-quality releases, and why experiential whiskey events and bourbon festivals will be critical for brands looking to stand out. Along the way, Jake and Scott also reflect on personal goals, creating lasting memories, and the role whiskey clubs and communities play in keeping bourbon culture thriving.Whether you're a casual drinker, a serious collector, or someone curious about where bourbon is headed next, this episode offers thoughtful insight into the future of whiskey in 2026 and beyond.Subscribe

In this episode of The Bourbon Lens, Jake Lewellen takes a closer look at New Riff's Balboa Rye 95.5, a standout rye whiskey that showcases the distillery's continued innovation and quality. Jake breaks down the tasting notes, highlighting a creamy, fruity nose followed by a balanced palate of sugary citrus and peppery rye spice.This rye delivers a smooth yet flavorful experience, making it an excellent pour to kick off the year. Beyond the glass, Jake discusses why New Riff is a distillery to watch in 2026, pointing to their creative releases, thoughtful mash bills, and increasing use of older age statements that continue to elevate their portfolio.If you're a rye whiskey fan or curious about emerging trends in American whiskey, this episode is a must-listen.Subscribe