Podcast appearances and mentions of jon buchan

Jon Buchan once wrote a cold email when he was drunk that changed his life, leading to meetings with some of the world's largest brands. Sponsors: Thinkific: Amplify is a free event that features 30+ expert creators who will show you how to make revenue selling content online! Visit Thinkific.com/amplify to RSVP for free! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Jon Buchan once wrote a cold email when he was drunk that changed his life, leading to meetings with some of the world's largest brands. Sponsors: Thinkific: Amplify is a free event that features 30+ expert creators who will show you how to make revenue selling content online! Visit Thinkific.com/amplify to RSVP for free! HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!

Jon Buchan joined us in the studio to talk through how to write cold pitches that work. Jon is in digital business outreach and copywriting and knows a few ways to get the attention of your prospects. After once writing a drunk, cold email that led to countless meetings with big brands, he's since taught the method (sober) to thousands of customers who find as much success with their pitches now. Standing out is easy when you know how, and Jon's here to give you a few pointers. Gone are the days of a wasted sales email that gets deleted before it's opened.

"My colleague forwarded me your spam email and we'd like to meet you to discuss opportunities." Not the response you expect after a night of drunk cold emailing. Why did he even send pictures of ferrets anyway? Especially to senior management of The Coca-Cola Company, Symantec Hewlett Packard Enterprise etc. It was an act of desperation. The warm leads had dried up. Payroll was coming. So he got drunk and started emailing. Probably expecting to close shop soon. But something crazy happened. He started getting sales meetings with fortune 100 companies. You know, the kind of companies are supposedly unreachable? They loved his emails. Yep, those. Since then he's generated thousands of sales calls like this. And he's started teaching others. Who've had similar results. Personally, I've learned a ton from Jon Buchan. It's even inspired me to start cold emailing myself. My most notable email is a customized meme featuring Sonny's nipples. (RPR of 16%) Thanks, Jon, the world needed that. If you want to learn more about direct response, humor in marketing and ferrets wearing hats. Then join us. You most likely won't regret it. Have you ever gotten a good cold email? Or do you hate all of them?

If you've ever written a cold email to someone you don't know in the hope of winning a new project or new client, then this episode of The Ideas Lab Podcast is for you. Jon Buchan sent a killer cold email, almost by accident, some years ago. Since then he has realised that he struck gold with a certain way of copywriting that gets much more powerful results in cold emailing people, in email marketing in general, even in Facebook Ads and in sales copy. He now runs Charm Offensive, a business that teaches people how to get better results in their copy and their marketing using his unique mix of humour and radical honesty.   Full show notes and links at: theideaslab.org/jonbuchan   Music provided by Argofox: TheDiabolicalWaffle - My Wish https://youtu.be/sRWEMjYR6e4  

OK. Everything you’ve heard about not using humor in copy, be prepared to reconsider all of it. Because of our guest today, Jon Buchan. A few years ago, Jon freely admits, “I was desperate for sales after my word of mouth work dried up.” He continues: “I got hellishly drunk one night and wrote a completely absurd cold email. “I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands. “To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings. Here is the favorite response Jon received: "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities." From his crazy drunk email, Jon has met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ small and medium businesses. Since then, he’s used the same style to get senior editors at large publications to respond to me and publish his clients' content. He says he’s also used it to help people get as many job interviews as they want - and to meet people he really looks up to. Today he’s going to share his story on the copywriters podcast. First, and I really don’t think there’s anything funny about this at all: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. So Jon, welcome and thanks for joining us. 1. First, could you tell us a little about your business, and the full story about the drunken email. 2. What has happened as a result? You’ve gotten into the funny-copy-training business, right? 3. The old-school rule is no humor in marketing IF you want to get sales results. You seem to be turning this on your head. Let’s talk about that. 4. Could you give us some tips for what to do and what not to do for our listeners if they want to try your approach? 5. You have a Facebook group and a product. Want to tell our listeners about these things, and how they can take advantage of these opportunities? Charm Offensive WebsiteDownload.

OK. Everything you’ve heard about not using humor in copy, be prepared to reconsider all of it. Because of our guest today, Jon Buchan. A few years ago, Jon freely admits, “I was desperate for sales after my word of mouth work dried up.” He continues: “I got hellishly drunk one night and wrote a completely absurd cold email. “I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands. “To my astonishment, it worked. I got the most amazing complimentary responses and requests for calls/meetings. Here is the favorite response Jon received: "My colleague forwarded me your spam email and we would like to meet you to discuss opportunities." From his crazy drunk email, Jon has met with senior decision makers at RedBull, Pepsi, Symantec, Hewlett-Packard, HSBC, Barclays and countless other global brands, exciting start-ups and regular ol’ small and medium businesses. Since then, he’s used the same style to get senior editors at large publications to respond to me and publish his clients' content. He says he’s also used it to help people get as many job interviews as they want - and to meet people he really looks up to. Today he’s going to share his story on the copywriters podcast. First, and I really don’t think there’s anything funny about this at all: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. So Jon, welcome and thanks for joining us. 1. First, could you tell us a little about your business, and the full story about the drunken email. 2. What has happened as a result? You’ve gotten into the funny-copy-training business, right? 3. The old-school rule is no humor in marketing IF you want to get sales results. You seem to be turning this on your head. Let’s talk about that. 4. Could you give us some tips for what to do and what not to do for our listeners if they want to try your approach? 5. You have a Facebook group and a product. Want to tell our listeners about these things, and how they can take advantage of these opportunities? Charm Offensive WebsiteDownload.

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations. Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online. During my interview with Jon we discuss: How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you're going to do that at least let's make it a fun process. How imperfect action every day beats perfect action hands down. Forget the platitudes and be mindful about how you utilise your time because life is too short. Jon also mentioned Dave Trott's YouTube Channel where he talks about 3 simple steps in marketing: Attention (Jon recommends using humour) Communication (your needs) Persuade (offer something of value in return) Dave Trott's YouTube series: “The Art of Persuasion” is here: https://www.youtube.com/watch?v=tYsPAGj6_hU Jon's FREE GIFT to you all is here: https://charm-offensive.co.uk/free  And finally the Charm Offensive Facebook group: https://www.facebook.com/groups/charmoffensivegroup/  A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

In this episode Mark Edwards has a chat with Jon Buchan. They talk about the importance of humour in your business, using FaceBook for B2B advertising and how to write your content in the correct tone of voice for your audience.Links for podcast:l CHARM OFFENSIVE LINK - https://www.charm-offensive.co.uk/ l CHARM OFFENSIVE FACEBOOK LINK - https://www.facebook.com/groups/charmoffensivegroup l Colin Theriot- https://cultofcopy.com/

Welcome to the Expert Focus Podcast hosted by the amazing Claire Dowdall. During this weekly business/entrepreneurial podcast you can expect amazing tips and stories from successful experts from every walk of life. Claire is a great interviewer and gets to the heart of the matter at hand. In this episode, Claire delivers her first episode without a guest. Claire takes some time to review her favorite episodes and look back on the last six months since launching Expert Focus in September of 2018.   Top Ten guests: sorted by popular listens/total unique downloads on Libsyn Episode 13 - Solving Problems Through Storytelling and Visual Punctuation with John DeMato Connection and understanding audience Created written content for his target market Not just speaking about photographs/photography Telling a story through images Episode 18 - Making Money Every Time You Email Your List with Chris Orzechowski How he built his business on the side How he quit his teaching job Strategies for consistently writing and communicating with people Why write every day Episode 09 - Creating a Proper Narrative Using Story with Mark Whitehand Friend and mentor Story Telling Entrepreuers on Video Set the precedent for storytelling Episode 14 - The Power of Conversation and Asking The Right Questions with Beth Turner Network marketing Life-changing How powerful this skill can be Beth brings humor and the human side Episode 23 - Being Limitless and Defining Your Success with Laura Gassner Otting Powerhouse Motivational and encouraging Defining success in your life Define your own path Order Laura’s book Limitless Episode 1 - Online Sales and Leadership with Jessica Lorimer Smart Leaders Sell Podcast   Epsidoe 21 - Being Funny and Honest Will Get You Anywhere with Jon Buchan   Drunken email results in a major contract Why humor works Communications Episode 20 - Exactly What to Say In Sales with Phil Jones Word choices Better conversation, better sales Order Phil’s book Exactly What to Say Presenting online The hustle The Cupcake Principle Episode 27 - Communities are More Than A Sales Funnel with Matt Mecham The reality of Facebook groups vs Forums Benefits of Forums Promotion across all platforms Episode 12 -  Bridging the LinkedIn Gap to Get Clients with Helen Pritchard Online visibility Consistent Effective use of LinkedIn Leveraging LinkedIn How to get leads with fast results   Top Five Lessons of Podcasting: Who is your audience Know how you want your podcast episode to flow and feel Know your stats - Patterns of growth Type of content Make sure you have an objective - Batch recording   “It’s about capturing the moment.” “What I really love about my guests is you get to hear not just about the thing they’re an expert in, but other things about them and their life.” “I get to learn from all of my guests.” “You don’t have to do it the way everyone else does.” “What do I want to do? Not what do I think other people expect, think, or want me to do.” “You want to make your listeners comfortable listening. If it sounds awkward they’ll turn off.” “Building relationships with your guests can open yours and their businesses to new audiences.” “Celebrate successes when your client wins.” “Don’t be obsessed with your stats to begin with.”   More of Claire:   Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes   Progress Report - Facebook Live - Claire and Scott   Mentions: John DeMat's Website Chris Orzechowski's Website Mark Whitehand's LinkedIn Profile Beth Turner's Facebook Profile Laura Gassner Otting's Website   Jessica Lorimer's Website Jon Buchan's Website Charm Offensive Phil Jones' Website Matt Mecham's Invision Communities Website Helen Prichard's LinkedIn Profile Scott Doucet's Website - Podcast Bay Productions

Jon Buchan is a cold outreach expert that has mastered the art of getting attention with humour. On this episode of The Salesman Podcast Jon explains the structure to writing a joke and the formula of the perfect funny cold out reach email. Resources: Charm-Offensive.co.uk Charm Offensive Facebook Group The post #590: How To Use HUMOUR To Get Your Prospects ATTENTION appeared first on Salesman.org.

Welcome to episode twenty-one of The Expert Focus Podcast, hosted by the cheerful and experienced coach Claire Dowdall. During the course of this episode Claire has a chat with Jon Buchan the Founder/Director of The Charm Offensive. Jon’s career as a business owner changed fast and in a good way when he sent a drunken email that he says changed his life. He and Claire take the time to share as many helpful insights into successful SEO and copywriting as they have time for!   In This Episode Jon talks about applying for a job with a bullet point list and quitting his way to the top The secret sauce of humor, honesty, and writing that can get things done in your life Comedy is disarming What if you’re not funny? Follow joke formulas Watch sitcoms/stand up Little sound bites can make a massive difference in your exposure Pitching often is an important part of reaching your goals When writing copy make sure it is done with spoken readibility Write how people talk Try not to use jargon and what you might consider professional words/phrases Write daily Remember - your email is interrupting someone’s day by popping into their inbox. Make sure you’re sending them something worthwhile that is going to stand out. If you can make someone smile or even laugh the chances of getting nasty emails in response is slim.   “The first cold email I sent wasn’t a particularly charming one” “It’s easy to run an agency when you’ve got sales teams giving you hot leads” “There is a way of writing using humor and honesty that is effective” “CEO’s are still people” “The right words, in the right order, to the right people can get you almost anywhere in life” “B2B doesn’t have to stand for boring to boring” “I pitch often because that’s how you get your numbers up and that’s how you get good at it” “You can use copy for any asks.” “What is professionalism any way?”   The Expert Focus Podcast Facebook Expert Focus Podcast iTunes Claire's LinkedIn Jon Buchan's Website Jon's Facebook Group John's LinkedIn  

One evening, Jon Buchan got hammered drunk, and created a legendary cold email.  The next morning he sent that email to numerous Senior Marketing Directors, and their reaction wasn't what he thought it would be.  The humor and style of the e-mail was unlike any other that the Senior Directors had seen before, and instantly got Jon responses.   In this episode, we discuss the legendary email, along with what inspires Jon, and why he believes the marketing world is changing for the better.   Check out Jon's Website Here Check out my website

Jon Buchan of The Charm Offensive shares his tips for cold email outreach that'll get a response from anyone. This is Part of 2 of 2.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/cold-email-outreach-excellence-with-jon-buchan-of-charm-offensive-part-2---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Jon once wrote a cold email when he was drunk that changed his life, leading to meetings with some of the world's largest brands. Top 3 Value Bombs: 1. One break can literally change somebody’s life altogether. 2. The right words and the right order to the right people can take you almost anywhere in life. 3. When you write to people, don’t write to the fancy job title. Write to the person behind that. Get access to what Jon has to offer — Joke formulas, rhetorical devices, and more - Jon's Big Fire Nation Moment Pack Sponsor: ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!

Jon Buchan of The Charm Offensive shares his tips for cold email outreach that'll get a response from anyone. This is Part of 1 of 2.Want the full transcript? Visit the show notes page on our website:https://servedontsell.com/modern-sales/cold-email-outreach-excellence-with-jon-buchan-of-charm-offensive-part-1---Get a daily sales insight sent straight to your inbox:Subscribe to the daily sales insights newsletter Don't miss a single episode:Subscribe on SpotitySubscribe on Apple Podcasts Like what you heard?Help us get the word out by leaving a rating and review on Apple Podcasts.

Jon Buchan wrote a cold email while he was drunk. He sent it to the marketing directors of top brands like Pepsi and Red Bull and got incredible responses like “This is the best cold email I have received in over 20 years!” It was the best email he ever wrote and we dove into why it was so effective.   What we discussed: How to make the best first impression How harsh honesty will open more doors How to use humour to increase your response rates How to make business fun again How to kill your competitors with charm How to charm your clients into submission … and MUCH MORE Interesting highlights: Jon got the best responses from a cold email he sent while he was drunk My Jewish Dad had Muslims in fits of laughter Jon’s #1 practical advice:  B2B doesn't have to be Boring 2 BoringTweet This Wanna join me on my journey to 7 figures?   (https://www.facebook.com/groups/7FigureJourney/) Resources & Links: The Self Help Addict (http://www.theselfhelpaddict.com) (My book) Gefen Media Group (http://www.GefenMediaGroup.com) (Sponsor)   Did you enjoy this episode? Then  please subscribe to my podcast on iTunes (https://itunes.apple.com/us/podcast/can-i-pick-your-brain-entrepreneur-business-podcast/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes!)

Jon Buchan is a cold email marketing pro and head charmer at Charm Offensive on Facebook: https://www.facebook.com/groups/charmoffensivegroup/

Today I’ve got Jon Buchan from “Charm Offensive” on the show. Jon helps clients craft cold emails that jolt even the most distracted prospects into responding.

Jon Buchan's first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the […] The post Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands) appeared first on Drop Dead Copy.

When Jon Buchan's leads for his digital marketing agency dried up, he did what anyone would do: He got drunk and wrote the most absurd email ever and sent it to the world's most senior brand executives. And to his biggest surprise, it worked! He got the most amazingly complimentary responses from some of the world's largest corporations. As a result, he met with RedBull, Pepsi, Symantec, Hewlett-Packard, Cisco and countless other global brands, exciting start-ups, and hard working SMEs and generated £1million revenue from his cold emails. Today Jon is the founder of Charm Offensive, teaching people like you how to cut through the noise and write emails that get results. Ladies and gentlemen, it's a pleasure and an honour to introduce you the Cold Email King, Jon Buchan! Get on all the action by subscribing on iTunes: https://itunes.apple.com/gb/podcast/the-unconventionalists-with-mark-leruste/id1029651449?mt=2 SHOW NOTES www.theunconventionalists.com/episode/88 GET IN TOUCH Website: www.theunconventionalists.com Facebook: www.facebook.com/markleruste Twitter: www.twitter.com/markleruste YouTube: www.youtube.com/markleruste Instagram: www.instagram.com/markleruste

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour. But first we had some feedback from last weeks episode on Native video. Native Video My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail Gary Stockton also got in touch; “I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording” Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone. The Charm Offensive with Jon Buchan This is an intro’ from Jon that nicely sets the scene for the interview   “One night, I got drunk and wrote an email. I woke up and still thought it was a good idea to send this completely absurd email to very busy, Senior Marketing Directors at large brands. I sent 6 emails manually. It wasn’t long before I got 2 replies. Both of them were highly complimentary but telling me they already had agencies in place. Then I got another response, and they wanted to meet me. I couldn’t believe it. The email I created should in no way work. It was out of the ordinary and weird and ridiculous. Yet it did.”   Here is an example of the kind of response that Jon frequently gets to his messages; In this interview Jon takes time to explain the structure of his cold emails. This is equally applicable to LinkedIn messages and even posts. Below is an example of a recent LinkedIn post from Jon You can check out Jon’s LinkedIn profile by clicking on it above. The best information can be obtained in the Charm Offensive Facebook group This weeks question is from Jennifer Holloway Answer - Two options; Upgrade to Sales Navigator and import your tags…….for the delightful price of £72 per month, which probably isn’t a good investment for tagging alone. Use the Dux-soup Chrome extension. It’s free and allows you to add tags and notes and then search by tag.

Jon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on the show... as you can see─his stuff WORKS.)

Lost control of your inbox? Getting pathetic responses to your marketing emails? The City A.M. Academy for People Who Can't Email Good is here to help. We're joined this week by Martin Perry, the man behind Taming Your Inbox, and Jon Buchan, the founder of Charm Offensive, to talk everything email, from getting on top of your inbox to writing lovable marketing emails. Visit Jon Buchan's Charm Offensive group on Facebook: https://www.facebook.com/groups/charmoffensivegroup/ Check out Taming Your Inbox http://www.tamingyourinbox.co.uk/

Emailing is a huge factor in the whole sales process but a lot of people are not seeing success with it. The trick is in creating unconventional emails to make you stand out from the pack. Even direct emails can be done through unconventional means as well. My guest today, Jon Buchan did just that! […] The post TSE 556: The Secret To Getting Response With Unconventional Email And Direct Mail appeared first on The Sales Evangelist.

Longtime Charlotte lawyer Jon Buchan represents newspapers and for a time was a reporter for The Charlotte Observer. Now he is a novelist. His first book, "Code of the Forest" is about a libel trial, and this lawyer-reporter-novelist shows us the terrible and challenging mess a libel action can be. Jon Buchan will tell us how he does it, on North Carolina Bookwatch.

http://www.thesaleswhisperer.com/blog/topic/podcast http://MakeEverySale.com * Worked at the bottom in digital marketing agencies and quit at the top * Wanted to run an agency where he never had to do anything that made him feel sleazy * He struggled after a year and after drinking one note he fired off an email to the biggest companies out there and it got him leads! * First email was bulk * Now he recommends doing private emails * He created a 36-page e-book and shared it in the Traffic and Copy group * He drove people to his new private Facebook group * You can pretty give everything away for free and they'll still want more * Search #FoundTheFerrett on Twitter * People want to learn how to create these on their own * Be disarming and self-effacing and understated * He never studied copywriting * He watched a lot of comedy as a kid and followed joke formulas to his writing * He then got formulaic to reverse-engineer his work for his clients * "Always Be Winning" * Working within strict confines forces you to be more creative * They are people first and professionals second Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy