Are you an aspiring speaker, coach or trainer? An expert in your own crazy little niche? Or maybe you just love marketing in all its forms? You’ll probably kinda like The Expert Focus Podcast. Host Claire Dowdall is a marketing geek by trade. Having worked in corporate, trained businesses, spoken o…
Majid is a multi-award winning professional who has a proven track record in high value and high volume sales with the likes of British Telecom (BT) and other international companies. He is a certified NLP coach who regularly trains senior leaders in the public sector and professionals such as lawyers, compliance professionals, sales professionals to go on and produce award-winning results. He is also co-owner of Beardos Media and co-host of the Beardos Podcast and consults for faith based organisations. In this episode we talk about his multi-faceted career, identity and heritage, how he balances being an expert in many areas and continues to position himself as someone who doesn’t just stick to one thing – and is proud of it! (Recorded in “lockdown life” so please excuse background noises and small people!) Highlights: “The sense of belonging is skewed where sometimes you have the people who are purists I guess, I’m not accepted by some of them here because I don’t look like them.” “The comment statement most of them make quite regularly is, how do I do it?” “The common denominator for all of them is me. The common denominator is Majid.” “The question always arises, if you’re starting up for the first time, you want to go into business you have an idea, you want to make money on the side as well. How far do you push all the other things that you do, because you never know – something that you’ve kept in the background might be a better earner.” “One of the positives about what’s gone on is people have gotten to understand there are more options open now” “If you don’t practice what you believe in, then what you believe in is not important.” More from Majid: Find and follow Majid on Facebook: https://www.facebook.com/MajidWarisOnline Subscribe to Majid’s YouTube channel: https://www.youtube.com/c/MajidWaris Check out Majid’s podcast: https://www.facebook.com/BeardosMedia/
It feels right and proper to let James Orpin introduce himself in some quotation marks here… “Hey I’m James, lover of all the F’s Family, Food, Fitness and Fun (oh and the word F*ck) I'm one of the creators of Fat loss and LOLS Our mission is to show mums how to ditch fat and get fit in a FUN & SIMPLE way.” I’d say that sums James up pretty accurately. But you’ll find out in this episode just what that all means, why James and his business partner Bjorn aren’t your usual online fatloss coaches, why simple always works and being clever doesn’t always and, not forgetting, you’ll get to hear examples of the special messages he likes to send me. Oh and if you get to the end, you’ll hear a proper treat as we sign off. I’ll let you discover that. Highlights: “So now it’s just focusing on making things very simple and it has to be fun, or at the very least not suck a bag of d*cks.” “There’s no one way is better, but we find for our client base it has to be simple.” “Our people don’t want to be shredded and stand up on stage. They just want to feel better. That’s it.” “This is what we want for everyone else is to have this feeling of normality.” “What we learned is that if we can get them taking action first, rather than telling them how it all works, we’ll drop it in why it’s important, but without going into the deep science of it all.” More from James: Find and follow James on Facebook: https://www.facebook.com/james.orpin.520/ Give James’s Facebook page a like: https://www.facebook.com/fatlossnlols Check out James on Instagram: https://www.instagram.com/jamesfatlossnlols/
Jay Wong is CEO of Podcast Your Brand; a marketing company that builds podcasts that generate hundreds of thousands of dollars for their clients. Their market is very fast-growing, and Podcast Your Brand is uniquely positioned to disrupt the entire industry with its unique approach to generating guaranteed ROI for their clients. They’ve worked with household names like Procter and Gamble. And also smaller emerging brands that they help rapidly accelerate in their category. Jay is also a serial entrepreneur, real estate investor, and host of The Inner Changemaker; rated #1 Self-Help Podcast on iTunes. In this episode we discuss what it takes to run a successful agency, the power of podcasting and how being an expert and agency owner work hand in hand. Plus how one-off events can cause a snowball in your success as an expert business owner. Highlights: “How can we solve it before they even ask it?” “What’s their podcast strategy? How does that correlate to their main business? Does it?” “Instead of trying to build the biggest and baddest show and have the most reach and have the most downloads and the best numbers and the highest vanity – how can we actually go super deep?” “If you’re considering having a podcast, I would also look at… have you been creating content? I don’t think podcasting should be a first channel for a lot of experts. I think you need to be in some rhythm, have written some blogs, have done a few videos.” “If I go all out right now, how far can I go? Where can I get to?” More from Jay: Learn more about him and his company: https://podcastyourbrand.co/ Jay’s podcast on iTunes - http://www.theinnerchangemaker.com/itunes Jay’s podcast on Spotify - http://www.theinnerchangemaker.com/spotify Jay’s social links - http://www.thejaywong.com/social Subscribe - http://bit.ly/jaywongtv
Shabnam (not into woo) Rajah uses the magic of science to unf*ck minds and propel you into another universe* in life and business. (*Figuratively, not literally) While some may tell you that Shabnam has mystical powers, the wonderful woman herself will tell you that she uses a mix of scientifically proven results to delve deep into your brain and sort out the shit that’s holding you back. Not one for taking all the credit, Shabnam will tell you that it’s as much about the work you put in and the willingness to change that makes it successful. There are no magic wands or praying to the universe, and the only woo you’ll get is the use of mindfulness, meditation and some hypnotherapy to get you on your way to kick ass business person. You’ll be ready to take the world by storm (or at the very least, ready and willing to move forward from the quagmire of shit you’re stagnated in) while you leave the past behind and look to a brighter, much less miserable future. In this episode we talk a lot about mindset, what really holds us back and the many different ways we all deal with the trauma that life throws at us and how we bounce back. Highlights: “I’m not sitting there waiting for them to get to the eureka moment when I can see where they need to go.” “Why would you even have a business if money wasn’t one of the things that you want to make? Otherwise you can go and be a good Samaritan and do it for f*cking free.” “If I had a head issue or an emotional issue, I would only go to someone who I know who had their shit together.” “I think it’s very important to share openly and honestly what you’re going through.” “You don’t have to be like a very manufactured, polished version of something to be a leader or to be a professional.” More from Shabnam: Find and follow Shabnam on Facebook: https://www.facebook.com/profile.php?id=100005992784881 Check out Shabnam on LinkedIn: https://www.linkedin.com/in/shabnamrajah/ Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Sam Bearfoot is known for her outspoken style and zero f*cks attitude online hence why she calls herself the Leader of the Zero F*cks Squad. The moment you see her name pop up in your feed, you will expect either an F bomb, something hilarious or hard hitting facts and if you’re real lucky you’ll get all 3 at the same time. That is the vibe this Lady gives off and people love her for it. Sam has been in the online space for the past 14yrs with the first 10yrs within the health industry. During that time, she discovered that marketing your business online wasn’t as easy as all the gurus made out and you are definitely not taught how to do these things when you first step out with your new business. She closed her successful health business because Motherhood stepped into the arena but she followed straight up with turning her attention to helping others release their inner business badass. She is that no nonsense coach you wish you had met a long time ago. She keeps it super real regardless of who that might offend because telling it how it actually is rather than sugar coating it is the cornerstone of her brand. In this episode we go all in on our thoughts on social media, showing up as your real self online and other marvellous digressions (plus top tips on Instagram, TikTok and even Twitter if you’re into that kind of thing). Highlights: “I understand content. I understand social platforms. I’m probably at the point where I understand algorithms because I’ve been on social media for such a long time.” “The amount of times I hear from people that want to learn about Instagram and they say “yeah but everybody else’s feed looks pretty and mine looks shit”. And I’m like well actually that really doesn’t matter.” “What happens is they come over to Instagram from Facebook, but with their Facebook brain engaged, and actually they’re two quite different platforms. And if you post on Instagram in the same way that you would post on Facebook then it will fail every time.” “People like to see the person. They like to understand who you are. People buy from people – this is nothing new.” “If you’re not showcasing who you are, you’re not interesting. Period.” More from Sam: Find and follow Sam on Facebook: https://www.facebook.com/iamsambearfoot/ Check out Sam on Instagram: https://www.instagram.com/iamsambearfoot/ Sam’s website: https://www.iamsambearfoot.com/imshhhhatmarketing/ Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Sometimes it’s good to get guests to describe themselves in their own way. So that’s what Craig Barlow did, and this is what he said: “Inappropriate, potty-mouthed ex-sailor, loves adventures, tequila and getting naked on mountains. Enjoys poking and provoking people and general disruption and sarcasm. Oh yeah, I also help men rediscover their purpose, clarity, focus, direction and core confidence/courage balls.” Beautiful huh? And really that’s all you need to know. So let’s crack on shall we? ;) Highlights: “As a man I’m a big believer in that men need other men to be around.” “The Naked Mountain Man is almost the stripped back, it’s like there’s nothing to hide, nothing to prove, you’re just stripped back” “It was all from fun and play and that for me is like so f*cking important.” “Part of my job is, in a very broad way, is to not allow people get away with their own bullsh*t.” “Is that you? Do you actually speak like that? Do you actually act like that? More from Craig: Find and follow Craig on Facebook: https://www.facebook.com/craig.barlow.9889 Check out Craig’s useful links: https://linktr.ee/thenakedmountainman Follow Craig on Instagram: https://www.instagram.com/thenakedmountainman Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
There is a lot to say about Brandon, other than he is best described (by himself no less) as a “Spiritual Smartass”, who encourages those fortunate enough to work with him to giveth none of the f*cks. I like that. Host of the “Sorry I Offended You” podcast, Brandon helps people to show up authentically and attract an audience by being disruptive on organic social media. He takes great pleasure in pushing the boundaries, from rapping and comedy as a teenager to embracing spirituality as an adult. Now he uses his full self to break the rules and make money helping people to change their lives in the same way. Listen up for doggy appearances and Starbucks deliveries. It’s all authentic y’all! Highlights: “My aim is to really aim at what truly helps my ideal client and if people get offended along the way then so be it.” “The best thing about owning that you’re a bit offensive is that you’re not gonna have someone join in a mastermind that you hold and then all of a sudden they see a post that is offensive and that goes against their expectation of you.” “I think sometimes big leaping is glorified.” “The people who are rubbing your face in the dirt and assassinating your character, they’re not even gonna know who the f*ck you are a month later.” “Post that sh*t unfiltered, don’t apologise for it, don’t try to soften the blow, just throw it out there. Post content grenades.” More from Brandon: Find and follow Brandon on Facebook: https://www.facebook.com/OBHav Check out Brandon’s website: www.brandingwithbrandon.com Subscribe to Brandon’s podcast “Sorry I Offended You”: https://podcasts.apple.com/gb/podcast/sorry-i-offended-you/id1482992476 Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Chanel Morales is a Serial Entrepreneur and Online Business Coach. She has spent the last 10 years honing her craft as a digital marketer and successfully launched multiple online businesses. A single mum and full time digital nomad, Chanel helps women create and sell premium online services to they can replace their corporate salary and generate a high income from anywhere in the world. In this episode we hear the story of how Chanel decided that she wanted to travel with her young daughter whilst building a business. But this wasn’t a grand a detailed plan. Chanel tells us how it’s easier than many people think to take their business fully online and travel whilst world schooling. If you’ve ever considered going fully online or giving your children a different type of education, listen up! Highlights: “What kind of lifestyle do you want to live?” “Life’s too short. You don’t know what’s gonna happen. You’ve got to take opportunities when you can.” “People are opening up their eyes to the fact that nothing is guaranteed in life and if you want something then you need to do it now.” “Becoming an entrepreneur can help actually impact the gender pay gap because women can earn large amounts of money as entrepreneurs whilst still being at home.” More from Chanel: Visit Chanel’s website: www.digitalnomadmums.com Follow Chanel’s Facebook page: https://www.facebook.com/mumbiztravel/ Join Chanel’s Facebook Group: https://www.facebook.com/groups/digitalnomadmums/ Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Ismaeel (or Izzy to his friends) is known to many in Spanish speaking countries as “Guero Cocinando”, which translates to “white man cooking” and also happens to be his social media persona. A few years back Izzy was running his own Mexican restaurant in Brighton, UK, and now he lives in Mexico and creates amusing cooking videos sharing recipes and making hundreds of thousands of people laugh in the process. In this episode we talk a lot about how he’s used TikTok (and other social platforms) to grow his profile and how he’s done it the smart way, attracting brands to collaborate and even sponsor him in the process. Plus his plans to grow further and achieve his dreams of a TV career. If you’re interested in personal brand building, but also curious about how big audiences can be grown quickly, you’ll love this episode. Highlights: “Within the English speaking countries I’m just kind of another guy making cooking videos, whereas in the Latin American countries I stand out a lot more.” “It’s not necessarily about earning all the money in the world, but to have that freedom to just cook and travel around would be the absolute dream.” “How do I get people off TikTok and onto other platforms? That should be the goal from day one.” “If you’re targeting your content to get followed by kids, you’ll get followed by kids.” “Incorporate having fun with it and it’s just a recipe for growth.” More from Ismaeel: Follow on TikTok: @gueroc0cinando Follow on Instagram: https://www.instagram.com/guerococinando/ Subscribe on YouTube: https://www.youtube.com/c/GüeroCocinando Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Together with his amazing wife, Carrie, Brian helps people from entrepreneurs to fitness enthusiasts to eliminate their limits and achieve their goals with unstoppable confidence, by sharing simple, proven practices that develop your mindset. In this episode we talk a lot about mindset in challenging times. COVID-19 has knocked industries sideways, from entrepreneurs trying to keep their business going, to athletes seeing competitions cancelled and trying to keep their focus on training. Brian provides a 4 step approach to keeping yourself focused, calm and on purpose, whatever limits you are looking to break through, plus his views on the coaching industry. Highlights: “Coaches need to be less about the doctrine of the methods they use and more about the education and support that they’re giving people for why their tools work.” “We need to feel safe. We need to feel like we are included. We need to feel respected. If you put all that together you have a coaching process that works.” “The objective really is to live in the now. And if I am present in this moment, what happens is what’s gonna happen.” “All I can control is what I’m doing today, and where my imagination wants to see me in the future.” “The unobserved life is not worth living.” More from Brian (and Carrie): Find and friend request Brian on Facebook: https://www.facebook.com/brian.grasso Like Brian & Carrie’s Facebook page: https://www.facebook.com/BrianAndCarrie.Live Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Who would wave goodbye to household names and a successful digital marketing agency to start a brand new business? In 2017, Helen Pritchard did exactly that and began training entrepreneurs, coaches and businesses in LinkedIn lead generation. A year later, sales for her LinkedIn Mastermind alone totalled nearly £218k. In 2019, she hit the £1 million turnover mark. In her two short years in business, Helen has reached hundreds of thousands of business owners with her training and won an Enterprise Vision Award in the Internet Industry category. Over 10,000 people have taken part in her famous free 5-day challenges in 2019, and she aims to quadruple that figure in 2020. A single mum of two girls, Helen has proven that dropping the BS excuses and just sitting down and doing the work gets you results. She’s become known for her no-nonsense approach and now mentors others who want to replicate her success. When Helen was last on the show (see episode 12), we talked a lot about LinkedIn. And this time we’re not. We are talking about how Helen has famously achieved several 6 figure launches (including 1 during the Coronavirus lockdown) and her first 7 figure year. What it really takes, why it’s led by a simple set of principles and how easy it is to overcomplicate. Plus we discuss what it takes to create the systems, structure and team in the background to support success. Highlights: “When you do a BETA, as we call it, people should know and be totally on board with the fact that it’s not gonna be the finished polished article.” “If you’re trying to shortcut it, you’re missing the point.” “People want to see you live and people want to see you giving up the most precious commodity of all, which is your time and your knowledge.” “It’s the process. And understanding the process is where you win, because you then get to repeat it again and again and again.” “Get some real clarity on setting those goals and working out how many of your thing you’ve got to sell to hit them.” More from Helen: Follow Helen on Facebook: https://www.facebook.com/LinkedInLeadGen Follow Helen on Instagram: https://www.instagram.com/helenpritchardonline/ Connect with Helen on LinkedIn: https://www.linkedin.com/in/helenpritchard/ Join the Expert Focus community on Facebook for bonuses, exclusives and excellent jokes (well that’s for you to decide). All designed to help you grow your expert business: https://www.facebook.com/groups/theexpertfocuscommunity
Welcome to the Expert Focus Podcast hosted by the amazing Claire Dowdall. During this weekly business/entrepreneurial podcast you can expect amazing tips and stories from successful experts from every walk of life. Claire is a great interviewer and gets to the heart of the matter at hand. In this episode, Claire delivers her first episode without a guest. Claire takes some time to review her favorite episodes and look back on the last six months since launching Expert Focus in September of 2018. Top Ten guests: sorted by popular listens/total unique downloads on Libsyn Episode 13 - Solving Problems Through Storytelling and Visual Punctuation with John DeMato Connection and understanding audience Created written content for his target market Not just speaking about photographs/photography Telling a story through images Episode 18 - Making Money Every Time You Email Your List with Chris Orzechowski How he built his business on the side How he quit his teaching job Strategies for consistently writing and communicating with people Why write every day Episode 09 - Creating a Proper Narrative Using Story with Mark Whitehand Friend and mentor Story Telling Entrepreuers on Video Set the precedent for storytelling Episode 14 - The Power of Conversation and Asking The Right Questions with Beth Turner Network marketing Life-changing How powerful this skill can be Beth brings humor and the human side Episode 23 - Being Limitless and Defining Your Success with Laura Gassner Otting Powerhouse Motivational and encouraging Defining success in your life Define your own path Order Laura’s book Limitless Episode 1 - Online Sales and Leadership with Jessica Lorimer Smart Leaders Sell Podcast Epsidoe 21 - Being Funny and Honest Will Get You Anywhere with Jon Buchan Drunken email results in a major contract Why humor works Communications Episode 20 - Exactly What to Say In Sales with Phil Jones Word choices Better conversation, better sales Order Phil’s book Exactly What to Say Presenting online The hustle The Cupcake Principle Episode 27 - Communities are More Than A Sales Funnel with Matt Mecham The reality of Facebook groups vs Forums Benefits of Forums Promotion across all platforms Episode 12 - Bridging the LinkedIn Gap to Get Clients with Helen Pritchard Online visibility Consistent Effective use of LinkedIn Leveraging LinkedIn How to get leads with fast results Top Five Lessons of Podcasting: Who is your audience Know how you want your podcast episode to flow and feel Know your stats - Patterns of growth Type of content Make sure you have an objective - Batch recording “It’s about capturing the moment.” “What I really love about my guests is you get to hear not just about the thing they’re an expert in, but other things about them and their life.” “I get to learn from all of my guests.” “You don’t have to do it the way everyone else does.” “What do I want to do? Not what do I think other people expect, think, or want me to do.” “You want to make your listeners comfortable listening. If it sounds awkward they’ll turn off.” “Building relationships with your guests can open yours and their businesses to new audiences.” “Celebrate successes when your client wins.” “Don’t be obsessed with your stats to begin with.” More of Claire: Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes Progress Report - Facebook Live - Claire and Scott Mentions: John DeMat's Website Chris Orzechowski's Website Mark Whitehand's LinkedIn Profile Beth Turner's Facebook Profile Laura Gassner Otting's Website Jessica Lorimer's Website Jon Buchan's Website Charm Offensive Phil Jones' Website Matt Mecham's Invision Communities Website Helen Prichard's LinkedIn Profile Scott Doucet's Website - Podcast Bay Productions
Welcome to the Expert Focus Podcast hosted by the vivacious Claire Dowdall. Claire’s guest is a government-protesting ballerina, who had come back from the dead at the tender age of nineteen. Monique Lindner has traveled all across the world to see and experience all different types of culture. She describes her parents were born and lived behind the wall in East Germany and were not allowed to travel even outside of their hometowns let alone around the world, until the wall came down, and so her traveling frightened them. On a twelve hour flight from Cambodia to Germany, she broke down into tears because she realized she did not want to go back to Germany, her job, or her life there. In this episode, Claire discusses what led Monique to the profession of team managing, leadership, and coaching. She discovered she had a unique talent/perspective on neurobehavioral skills and time management. It was a different approach for high performance. She fell into mindset mastery. Interestingly all of these things tie together. Listen for more about: “The Laptop Lifestyle.” Romanticized version of working for yourself/entrepreneurship/working from home Possibility of achieving balance Initial blocks that get in the way of success and how to remove them. Delusions about traveling and business Things to put on autopilot and why that’s important Nutrition and the impacts on an entrepreneur Hustle mentality and dying on your feet Our biggest motivators Neurology Tips, tricks, strategies, and insights around productivity “He literally set my world on fire and turned my world upside down.” [scuba instructor] “I rejected my true self for too long.” “I was really good at it, but I didn’t like it.” "What you see on social media is crap. No one is going to sit at the beach with their laptop to work.” “A lot of people don’t know who they are in the core of human nature. Our core craves structures and routines.” “I’ve been there, it was cool, and then I died.” “Just because you come to me, doesn't mean I’m the right person to help. If I’m not, I’ll find someone who is.” More of Claire: Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes More of Monique: Monique's Website Monique's Facebook Profiles
Welcome the Expert Focus podcast hosted by the social media pro, engagement growth specialist, and entrepreneur Claire Dowdall. If you’re looking for a boring business podcast, you’re in the wrong place. On this weekly podcast, Claire features fantastic guests from all realms in the business world to discuss their specific specialty as well as offer tips, tricks, and stories from their journeys. Claire is an expert interviewer and gets to the heart of what you want to know and what you need to know. In this episode, Claire has a chat with Laura Powner. Laura is a compelling woman. During the course of this episode, it comes to be that Laura is an accountant as well as a hypnotherapist and transformational therapist. She uses these skills to help others remove money blocks that are preventing them from bringing in more net-worth. She makes a brilliant point correlation between growing net-worth and self-worth. If we have the dollars but don’t feel we deserve it, often people will sabotage themselves. Listen for some great information on: Money Mindset Scale How and why we shift from end to end What effect this has on the effectiveness How this changes your energy and what happens as a result Making space Becoming aligned The connection between the traditional accountant/financial/business and feelings/energy/mindset Limiting beliefs “I’m very skeptical of the words ‘manifesting’ and ‘abundance; however, I am curious about it. Where’s the practical application?” “If you want to build net-worth, you've got to have self-worth.” “You have an upper limit problem.” “Imposter syndrome is real.” “Let’s start with the numbers.” “What money story do you want to write?” More Laura https://laurapowner.com https://www.facebook.com/laurapownermentor/ More of Claire: Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes
Welcome the Expert Focus podcast hosted by the social media pro, engagement growth specialist, and entrepreneur Claire Dowdall. If you’re looking for a boring business podcast, you’re in the wrong place. On this weekly podcast, Claire features fantastic guests from all realms in the business world to discuss their specific specialty as well as offer tips, tricks, and stories from their journeys. Claire is an expert interviewer and gets to the heart of what you want to know. Welcome to your new favorite podcast. In this episode, Claire gets behind the mic with Matt Mecham the co-founder of Invision Community which specializes in independent forums since it’s birth in 2002. Matt talks about an insurgency in brands needing independent forum services, the cause, and trends surrounding that. Claire and Matt talk about Facebook communities and how they don’t touch the depth that forums and other online communities can offer. Listen to find out: What limits Facebook groups/communities? Why is there more passion and a stronger connection to community forums versus social media platforms? What do people consider hindrances when using forums? Why is metadata not as important on forums? What are the landscape and people are like within different forums? Don’t have to have a high level of tech knowledge. What are the positives of being a part of or leading an online forum/community? About segmenting content to cause a sharper focus Forum/platform structure “Forums lower the cost of a company’s spending on support.” “When you google something, you ask a questions and a load of forums show up.” “A lot of women pretend to be men because they feel they get taken more seriously [within forums].” “If Facebook decided to shut down groups/communities, what happens to your people?” “What would happen if ‘this’ disappeared? How can I still have contact with this group of people?” More of Claire: Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes More of Matt: Matt's LinkedIn Profile Invision Community's Website Matt's Facebook Profile Interesting Mentions: Film: The Circle
Welcome to The Expert Focus Podcast hosted by the online community building beast Claire Dowdall. Each week Claire brings on expert guests to share their knowledge in their field as well as share universal truths about the business world. Each guest is unique and shares their own experience lending tips and strategies along the way. This is no ordinary business podcast. Claire’s questions are strategic and offer great insight. The Expert Focus Podcast is a relaxed and conversational podcast. Claire is not just a pretty face and she’s not your conjured up version of a marketer either. Grab a notebook. You’re going to want to take notes. In this episode, Claire is joined by her guest the internationally recognized visibility strategist, Juliette Stapleton. Juliette is known as the queen of visibility. She comes from a background in digital marketing and web design. At the beginning of 2017, Juliet found herself in an uncomfortable position in a small town supporting less than ideal clients. It was at that time she decided to take more control and to build the Juliette Stapleton brand using Facebook. Her first online show was called EZ Chat created by developing very strategic online relationships. During this show, her visibility increased and she positioned herself for more growth. From there she began and became a part of different types of online communities. Building an online business takes: Ingenuity Good energy Confidence Networking Passion Knowledge Authenticity Online is a global network with little to no confines Juliette weighs in on the fear that keeps people from using the Facebook live option or simply showing up: Fear of judgement Typically not from others in the industry, but family/friends Commitment is necessary You must take action Who am I to talk about this? What if someone tries to discredit me? It's easier to talk about personal development and motivation. It’s more difficult to talk about your expertise. “I am so passionate about empowering you.” “It turns out that I have the energy that people just transform with the light of my energy.” “If she’s doing it, it’s not an impossible act.” “If I want to change it, I will. Just as long as I deliver.” “If things change, people change, I want to be able to pivot to what they need.” “Being online gives you more opportunity to [adapt].” “When we do Facebook lives or video we need to reinforce who we are.” “The journey can be painful, but it’s brilliant.” “If you’re not finding ways to enjoy it then you won’t show up consistently. It’s being consistent that people struggle the most with.” “You have to do whatever it takes.” Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes Juliette's Website Juliette's LinkedIn Profile Juliette's Facebook Profile Juliette's YouTube Channel
Welcome to The Expert Focus Podcast hosted by the friendly and feisty entrepreneur Claire Dowdall. Each week Claire brings on extraordinary guests, who are experts in their field, to talk about their businesses, tactics, strategies, successes, failures, and funny anecdotes along the way. Claire is a successful author, coach, and social media specialist and she is serious about helping others on their entrepreneurial journey. She asks fun, but pointed questions that you might not get an answer to somewhere else. Her intro says she’s fierce, but really she’s just a woman on fire bringing you successful entrepreneurs to learn from. In this episode, Claire invites Jodee Peevor, the managing director of Online & Totally fabulous, to the show. Jodee has made a career out of helping solopreneurs confidently launch their online businesses. She has fourteen years experience and is still excited about every project. The ladies discuss Kajabi and how it allows Jodee to get peaceful rest by managing her business there. Jodee, calls herself a lady-geek admitting that she loves coding, but also loves branding. She’s a great combination or left and right brain in business. Over the entire episode these women give a stellar Kajabi review. Claire and Jodee talk about the differences in heart centered and transactional people. Heart centered Wants to change the world Have a message that they want to share Money is a bonus Driven by the message Transactional Money first Changing the world is a bonus Driven by the bottom line Industries Jodee works in: Health Energy Healers Meditative people Gifted people Just because you’re gifted doesn’t mean give it away Claire and Jodee take a slight detour to talk about pricing strategies when starting a business. How do you react to things monetarily? If you do something at a low budget it will usually be a terrible experience. When you value yourself, by charging what your service is worth, you are more respected both as a business and for the process. Investment tends to make clients care more. Claire and Jodee discuss TeePee Weekends. These are weekends where Jodee invites fifty or more female entrepreneurs to her home where they sleep in teepees in her garden A lot of bonding activities are shared among the women and it cements relationships built online. Jodee explains that she put an idea out into the universe and was completely validated by being sent loving, supportive, nonjudgemental, people into her life. She’s aware it sounds a little weird, but it works. Claire asks Jodee what she recommends when people go online to create courses using Kajabi. Refine the process Quick wins Build-in achievements Content How you frame it Open a loop and close a loop Assessments Portals Can have a portal for every client “I have a rule and that rule is: if I don't want to invite you home to have dinner with my family, I don’t want to work with you.” “It’s so easy for me, I can’t possibly charge!” “Every time I do a favor for someone I regret it.” “I build beautiful online business.” “I asked the universe to send the right kind of people.” “Everyone came with an open heart. It was very beautiful.” Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes https://www.kajabipurist.com/ Jodee's LinkedIn Profile Jodee's Facebook Profile
You’re an expert who wants to learn for experts. You are in the right place! Welcome to the Expert Focus Podcast hosted by the lovely Claire Dowdall. Claire is an entrepreneur, a coach, a podcast host, and a social media marketing expert. During each episode of this podcast, Claire invites different experts and specialist to share their stories. You’re not just going to get the pretty side of it either. That’s what makes this entrepreneurial podcast different. Claire and her guest talk about blunder, mistakes, and successes. Because of this, you can relate more to what you’re hearing! In this episode, Claire talks with Rachel Gilmore NLP (Neuro-Linguistic Programming) coach and Transformational Travel Leader. As a Transformational Travel Leader, Rachel gathers those who need to make changes in their life and takes them on a seven to ten-day coaching journey away from “life” which allows the time and place for the embodiment of what they’re learning. Allowing people to take a moment to be healthily selfish and create a more solid foundation. What can put someone in a place to take this step? Typically a catalyst or an internal calling results in this type of journey. Rachel experienced a breakdown in her life around ten years ago because she wasn’t loving herself and she felt like she had to do too many things. She was working out of fear. She admits to contemplating suicide after her brother’s death. She realized that she had a purpose to get her life back on track and began working with coaches and taking classes. Her purpose became to love herself and teach others how to do the same. She explains that it took three years working on herself. We can not give to others from an empty well. Who does Rachel work with? Entrepreneurs Small business owners People who have said I’m here for more than just making money People who want to make a difference in the world/give back People who are looking to go to the next level What is NLP? Reprogramming of the subconscious mind Habits Conditions Patterns Reframing your thoughts Many different modalities Foundations Mental Physical Emotional Spiritual Shift through the process in order to achieve goals Create a report with the conscious and subconscious mind Rachel recommends her clients start their mornings in the following ways, starting with the gratitude journal and incorporating more like an organic process: Write a gratitude journal Breathing techniques (Wim Hof) Pray Set an intention for the day Write down goals Workout Most people with huge ability are blocked by their own mindset. School doesn’t teach anyone how to manage their emotions or mindset and we have to learn this as adults. It is an absolute obstacle in business. It’s also possible that people have a lot of book-knowledge, they know they need to make a change, but struggle to put it into practice and get stuck. Putting the mindset change into practice is what truly counts. It’s daily, an intentional practice that gets us closer to changing our lives. When people allow themselves to go away and intensively work on themselves the first thing we have to do is get to the point of having fun. Sounds silly, but as adults, we are constantly thinking of our to-do lists and things we need to do back home, but once we’re not thinking of those things and relax we begin to let walls down, be vulnerable, and deep dive. Where can someone make a simple start working on themselves? Awareness of the voice in your head - running the show Journal Set a timer to pay attention to your thoughts Observe yourself What brings you the most joy? Whatever it is . . . do it! We have to change the energy! “People struggle with putting themselves first in that way to take themselves away.” “When people begin to work on themselves, falling in love with themselves and see their worth and know that their purpose, their calling in life has been given to them for them to bring to the world and that they're worthy of bringing that to the world they are more apt to take that time.” “Everything started healing.” “I started realizing what I’m worth.” “Traveling is a whole new level of transformation.” “Doing is what we’ve been programmed to do. We have to hustle.” “Alignment is about connecting with yourself and your purpose.” “Attain an elevated state.” “I am the creator of my life.” “Watch that voice in your mind. If it’s not getting close to your visions, goals, or dreams put a hard stop to it.” Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes Rachel's LinkedIn Profile Rachel's Website Rachel's Facebook Profile
Welcome to the Expert Focus Podcast hosted by the brilliant entrepreneur Claire Dowdall. Who better to host an expert podcast than a woman who has expertise in speaking, coaching, writing, training, online community building, audience growth, and social media group growth. Whew! Claire is not just another saleswoman, because she genuinely cares about you and your business. Claire has excellent information for you whether you´ve just started your business or have been in business for years. High caliber guests in the business, sales, and marketing sector will be making appearances and sharing with you their tips to success. Claire Dowdall is not just another pretty face. Come be a part of the conversation. In this episode, Claire sits down and has a chat with Laura Gassner Otting. Known for her inspiring entrepreneurial spirit, Laura is a speaker, an author, an entrepreneur, and motivator. She is the author of three books to date. Her most recent ¨Limitless¨ will be released in April of this year. She also appeared on the Today Show. Laura started her career as an enthusiast and idealist. She originally wanted to be involved in politics, but upon entering law school realized that she absolutely hated it. More about Laura: Volunteered for Bill Clinton’s campaign because she was inspired by his desire to pay college tuition by working in community service. Opened her own firm TedX Talk Professional keynote speaker What triggered the writing of her newest book? Speaking a lot about confidence and finding your voice of leadership Began feeling unconfident because she didn’t have any science behind what she was saying. A calling - something that is bigger than you. Purpose is the reason for which something is done. Connection - does the work that you do every day connect to your calling? Contribution - does this work contribute to the life you want to have? Control - how much control is this work giving you over the connection and contribution Laura shares that she is an unrepentant nerd and she shares a funny story about her childhood. She was the only girl at sleepaway computer camp when she was a child. At 12 Laura entered a science contest with radiated lima beans. She won second in the state. At the ceremony, she fell up the stairs when she received her award. ¨A kick in the a** wrapped in a warm hug.¨ ¨I thought I was going to change the world.¨ ¨If you don’t have something inside you that has to come out . . . what’re you doing?¨ ¨My superpower is seeing the greatness in others and reflecting it back on them in ways that they can finally see it, appreciate it, and want to act on it.¨ ¨If he believed in me then I had to believe in me.¨ ¨I´m so prideful, happy, and excited for this person’s future.¨ ¨Itś not about me.¨ ¨Into the vacuum steps a leader.¨ ¨You can be center stage and use that spotlight to shine it on other people.¨ ¨People get nervous when you’re entrepreneurial, but itś mostly because they´re nervous because it’s new.¨ ¨Stop allowing other people define success for us.¨ ¨Hunger, greed, personality, and grit.¨ ¨Success doesn’t always equal happiness.¨ Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes Laura´s Website Laura´s LinkedIn Profile Laura´s Facebook Profile Laura´s Instagram Profile Pre-order Laura´s New Book Limitless Other Books by Laura Gassner Otting Assessment
Welcome to The Expert Focus podcast hosted by the savvy Claire Dowdall. Savagely brilliant, Claire is described by peers in the industry as outstanding and insightful in the realm of business, marketing, coaching, and social media presence! Her podcast brings listeners tips, strategies, marketing plans, and captivating interviews with great guests all with the desire of helping you! In this episode, Claire talks with Danny Clarke who co-owns The VIP Life with his wife Elizabeth. Danny describes VIP Life as your business in a box. He and his wife will work tirelessly to provide their clients with social media and video presence as well as coaching, step by step goals, website building, free templating, emails, e-books and anything else one could possibly need. The only things a client needs to bring is their personal branding. How does he know he has everything covered? He has created a solution to every problem he encountered along the way. Danny and Liz offer 3 different packages that increase in value as they step up from Lite, Life, and Pro, but all packages include: Live video tutorials Live coaching sessions Weekly Q&A sessions Copywriting review service Mindset fix Social media overview Messenger bot support Sixty-minute accountability check-in Weekly flow system boost Danny hammers home that it is paramount that we be ourselves. A lot of time people in business feel like they must have a certain mindset or must appear a certain way; however, when we are honest about ourselves we conduct better business. Cookie cutter business people don’t make long-lasting connections with clients and partners. In Danny’s opinion, the “image” some convey on social media is all due to insecurity. It is that insecurity that breeds the lies that can be discovered so easily online. He says often, in the beginning, he would write a list of his mess ups both the tiny and ginormous and post them for people to read. Legitimately everything. Sharing the journey brings people with you. Danny also shares a great story of traveling with his family to Europe, escaping the most terrifying moment of his life, and an embarrassing story about defecating in a bush. “I want to do what I want to do.” “Pour yourself into your brand.” “Sell the truth.” “It might be bad for business . . . I don't care.” - in regards to sharing the struggles “Some people don’t reach their potential because they’re scared to be found out.” “We all have good and bad traits and when we share them we connect.” “A lot of people are afraid to share because they don’t want to look bad. It doesn't work like that.” “Be all that you are because you are enough.” Claire's LinkedIn Profile The Expert Focus Facebook Group The Expert Focus podcast on iTunes Buy Danny and Liz's book here VIP Life Website VIP Life YouTube Channel
Welcome to episode twenty-one of The Expert Focus Podcast, hosted by the cheerful and experienced coach Claire Dowdall. During the course of this episode Claire has a chat with Jon Buchan the Founder/Director of The Charm Offensive. Jon’s career as a business owner changed fast and in a good way when he sent a drunken email that he says changed his life. He and Claire take the time to share as many helpful insights into successful SEO and copywriting as they have time for! In This Episode Jon talks about applying for a job with a bullet point list and quitting his way to the top The secret sauce of humor, honesty, and writing that can get things done in your life Comedy is disarming What if you’re not funny? Follow joke formulas Watch sitcoms/stand up Little sound bites can make a massive difference in your exposure Pitching often is an important part of reaching your goals When writing copy make sure it is done with spoken readibility Write how people talk Try not to use jargon and what you might consider professional words/phrases Write daily Remember - your email is interrupting someone’s day by popping into their inbox. Make sure you’re sending them something worthwhile that is going to stand out. If you can make someone smile or even laugh the chances of getting nasty emails in response is slim. “The first cold email I sent wasn’t a particularly charming one” “It’s easy to run an agency when you’ve got sales teams giving you hot leads” “There is a way of writing using humor and honesty that is effective” “CEO’s are still people” “The right words, in the right order, to the right people can get you almost anywhere in life” “B2B doesn’t have to stand for boring to boring” “I pitch often because that’s how you get your numbers up and that’s how you get good at it” “You can use copy for any asks.” “What is professionalism any way?” The Expert Focus Podcast Facebook Expert Focus Podcast iTunes Claire's LinkedIn Jon Buchan's Website Jon's Facebook Group John's LinkedIn
Claire Dowdall is no annoying saleswoman! In her show, she delivers straight forward advice and topnotch questions to her guests. The show is a breath of fresh air in the Expert & Sales niche. Claire explores entrepreneurship, sales and marketing to help you do the best job for your clients! In This Episode, Claire sits down with International professional speaker, sales and marketing coach, and author Phil Jones to chat about his book Exactly What to Say, as well as what creates better experiences in sales. During this riveting and informative interview, Phil discusses the inspiration for writing Exactly What to Say and what he hopes his readers achieve after taking the opportunity to read it. Having a successful and fulfilling career in sales means building relationships, not transactional interactions. Remember, the person asking the questions is the one in charge of the conversation. One of the keys to sales is simply making slight changes in language and approach which can create less resistance. Phil discusses the biggest barriers to sales Loss for words Using the wrong words Phil lets us in on the fact that his book was created from expanding a two page PDF file called “Magic Words” he had created for a speaking/training engagement. Phil speaks excitedly about his pride that his book has universal appeal and is easy to consume. Blueprint Have talent Work hard Do all the free things Collect data Build a community Over serve your fans (giveaways etc) Collaborate with other well-known people Know your material inside and out Perform live events - which drives people to your digital content A fun analogy regarding the Blur versus Oasis craze in the 1990s in an effort to exemplify some people are not going to like you and that doesn’t mean you’re not successful. Phil shares a funny story about the word “fantasm” and how Phil had to use it during a speech in Iran because of a bet. “You can not be someone successful who doesn’t have people who think they’re awful.” "People are prepared t pay more for less if it delivers on its promise" “Desire to stand out is bull****. You should want your client to stand out.” “Don’t celebrate when you get the sale. Celebrate when your client gets results.” “Confidence is a myth. You can not have confidence without experience.” “If not me, then who?” “What other people think of you is none of your business.” “If you’re saying something to someone to sound smart you’re going to make the other person feel dumb. If they feel dumb they’re not going to like you. Certainly not going to move forward with a long term relationship or partnership with you. You’ve made them feel inadequate.” - Phil Jones The Expert Focus Podcast on Facebook: https://www.facebook.com/clairedowdallcommunity/ Expert Focus Podcast: https://itunes.apple.com/ca/podcast/expert-focus/id1437164372?mt=2 Phil Jones’ website: https://www.philmjones.com/exactly/ Where to buy Phil Jones’ book: https://www.amazon.com/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ
Facebook Messenger is easily one of the fastest ways to reach friends, family and potential clients or customers. That being said, wouldn’t it be great if there was a system or product in place to make it easier to maintain those relationships? That’s where Pete Fennell and Messenger chatbots come in. Pete has a deep understanding of what chatbots can do to positively impact your conversational marketing, and as a result: the relationship you have with your customer. If you want to be connecting with the people who follow you on a regular basis, and nurture them into buyers, this episode is for you! In This Episode What is a chatbot? How and where bots can be used to enhance your customer’s experience Facebook marketing tricks Does your business need a chatbot? Are we becoming disconnected or more connected because of artificial intelligence? Major companies are using chatbots, and it’s working “We don’t see bots as a selling avenue, we see them as a lead nurture kind of process”- Pete “There’s over 1,100 platforms we integrate with” - Pete “We’ve just got to look where the world is now, and where we’re going” - Pete “Spammers never win in the end” - Claire “It’s called conversational marketing for a reason” - Pete More Pete! https://m.facebook.com/ELIZASTRATEGIES/ Join The Expert Focus Community! https://m.facebook.com/groups/1622609077823458?ref=share More Claire! https://m.facebook.com/clairedowdallcommunity/
Sitting down to write every day may not sound like the sexiest thing on earth, but what if you truly enjoy it, and it can make you lots of money? Chris Orzechowski is an email copywriter who understands not only what it takes to become a successful writer, but also what it can do for you in terms of generating revenue. He knows that sitting down for 45 minutes and writing a solid email has made him more than spending a day and a half working for clients. He also understands that people are interested in learning more about copy, so in addition to teaching it, and writing a book about it, he’s here on the Expert Focus Podcast to share some tips and ideas, experiences and insights around writing that may help you get the results you’re looking for! In This Episode Taking the leap into being your own boss, and what it takes Knowing what motivates you and using that to your advantage That picture perfect social media lie and passing the people who appear to be doing well Becoming prolific and making selling easier The simplest way to start an email list and get writing When should you start pitching to your audience? “What could I do if I had that regular 8 hours a day?” “You have to cut out all the stuff that it not putting money in your pocket” “What’s going to make you get out of bed?” “If you’re doing your selling online, at some point you’re going to have to write some kind of advertisement” “A business is a system that brings in money for the owner” “Everyone sucks when they start” More Chris! www.theemailcopywriter.com More Claire! https://m.facebook.com/clairedowdallcommunity/
Jesse Davis is the guy to talk to when it comes to making an impact on YouTube. His daughter, Brianna, has risen to stardom with the help of YouTube, and her father learning the ins and outs of the platform! In a world where becoming a YouTuber is a goal for so many, and fame and fortune are often attached to the lifestyle image portrayed by YouTubers, Jesse knows that there’s more important things to take care of before fame and money find their way to you. Your audience, content and dedication are all massively important to your YouTube success, and he’s here to share tips of how to make the most of your journey, and how to avoid getting frustrated by some of the common pitfalls that so many others fall victim to! In This Episode An adventure across the ocean to begin a life in Thailand His daughter created a spark, they started a YouTube channel and it caught fire So you have a kid who wants to be a YouTuber, how do you support their dream? Different ways you can monetize a YouTube channel How to have a great YouTube channel launch What is the one thing that success on YouTube can be boiled down to? Top tips for getting great results from YouTube Exciting new challenges “I’d never been an entrepreneur before. I didn’t really think about it. I thought I was a career guy” “Wouldn’t it be cool if she could control her own destiny?” “There’s too much emphasis put on success, put on monetization” “How can I be bigger? How can I be better?” “Get educated, learn, study, get some information in and then try to do” “There’s a definitely commitment to YouTube” “We ask a question in every single video” “Fame is a monster and once you turn it on, you can’t turn it off” More Jesse! Facebook More Claire! https://m.facebook.com/clairedowdallcommunity/
Laura Butler is a lifestyle intervention consultant. She’s a next level health coach to busy entrepreneurs and her mission is to help people who have minimal time make the best possible lifestyle decisions in order to maximize their health, and optimize their results. She wants you to love your life, and everything in it! That includes your business, your family, your food and your physical activity. She understands that people don’t necessarily do what’s best for them, they do what they enjoy, even if they know better! She works to make the process of doing the right thing and the fun thing one and the same. Why shouldn’t healthy living be a blast? In This Episode Helping busy entrepreneurs look after their health Why self care NEEDS to be first priority We’ll always choose the thing that’s more pleasurable Small changes that make the biggest difference overall The big motivating factor Starting that internal dialogue with yourself after you eat or drink What example do you want to set for your children Why you want to eat the rainbow “Mums in business come to me a lot because I know them. I understand them” “You’ve got to be healthy to really achieve those high level goals that you’ve got” “Approach it with curiosity” “When we’re looking at forming new habits, it needs to be pleasurable” “Knowledge does not equal habit change” “You can improve your health massively just changing how you eat” “If you’re not paying for it now, you’ll be paying for it in the future in a completely different way” “Variety is key actually, in all things” More Laura! https://bit.ly/2Akua9w More Claire! https://m.facebook.com/clairedowdallcommunity/
Jonny Cooper of Jonny Hates Marketing joins Claire on Expert Focus this week in spite of having the sniffles! Jonny works with coaches, therapists, trainers and consultants to help them find their ideal clients without the use of paid advertising. He’s good at what he does because he has a strong dislike of sleazy and down right bad marketing, and is creating a better way for people to reach their professional match. Jonny shares a lot of depth, insight and wisdom on why money isn’t an endgame objective, how to zone in on your glorious talents and gifts to help the wealthiest people on earth, and what to do once you’ve figured it out. In This Episode Using Facebook groups without a plan B, business blunder or big blue gift? Who are the sleaziest marketers, and why Jonny hate marketing? Being genuine and being yourself is more important than ever Money for the of it is a terrible goal Why it’s crucial to go deep with your connections and clientele How to hone in on your gift or superpower and who you offer it to “I met people through Facebook who I now consider really good friends” - Claire “I think there are tools that were never available to us before that do make things easier” - Jonny “Can you really be whoever you want to be on the internet?” - Claire “I think fakery is very easily debunked on the internet” - Jonny “Inch wide and mile deep” - Jonny “Specialists get paid more than generalists” - Jonny “Knowing what I know today, who would this be of the most use to?” - Jonny “Remove any thoughts of trying to attract everybody” - Jonny More Jonny! Facebook www.jonnyhatesmarketing.com More Claire! https://m.facebook.com/clairedowdallcommunity/
Beth doesn’t do what everyone else does. What makes her admirable is how willing she is to do her own thing, cultivate values with her team, and do the things that create big results. She’s not willing to compromise who she is and what she values for career advancement. She understands the power of the spoken and written word, as well as the impact a well placed question can achieve. Beth has built herself a business that she’s truly happy with, and has been invited to take the stage to share her no frills approach to growth and profits. She’s joining us today to share her thoughts on what’s important to pursue and focus on as you build your career! In This Episode Hanging onto your own values when you start a new career Having conversations and putting people at the heart of your business Speaking in a way that showcases the best of yourself Working to be happy instead of working to be rich Worrying about judgement and how to overcome it in a simple way The power of asking simple question and the right question “I’ve never been good at trading my values for money, or opportunities or status” - Beth “You have to be prepared to be judged” - Beth “It’s the person that is of value” - Beth “When people think of you, they respect you as a person” - Claire “Go with the flow. I’ll be good enough to handle it” - Beth “If you are proud of it then people will feel that” - Claire “I just want to enjoy the ride” - Beth “You don’t have to do it exactly the way your sponsor of your coach does it” - Beth “You’re not there to show off because it does not end well” - Beth “I am in the market for new friends, so feel free to reach out” - Beth More Beth! Facebook - https://www.facebook.com/profile.php?id=100003238425080 LinkedIn - https://www.linkedin.com/in/turner-beth More Claire! https://m.facebook.com/clairedowdallcommunity/
John DeMato is an extraordinary photographer who works with speakers to get their personalities out to the world through what he refers to as Visual Punctuation. He understands that an actual portrayal of who a person truly is will not only get them speaking engagements but will get you more business as well. People tend to want to be around other people who are like them, so being relatable is not only a good thing, it’s human. John works with speakers and business owners so that they don’t pose pretending to work while staring at the camera. He also shares his views on what makes great content, and drops a lot of food for thought that you can think about and apply to your own online presence! In This Episode Why photographers often struggle with the marketing elements of their business Yeah, absolutely! How do you connect with your clients beyond transactional business relationships Why no one wants to be around a “superhero” all of the time Getting your foot in the door is one thing, but how do you stay in the house? What is visual punctuation? Qualifying people in, and qualifying people out “Usually when people come into this business, they’re coming in as an escape or some kind of creative outlet” - John “When you become a jack of all trades, you’re a master of none. You don’t have a niche” -John “It’s about them as a person and what they want to achieve” - Claire “Don’t just be a superhero, be relatable in your content” - John “People don’t want to be sold to, they want that relationship” - John “It’s about being true to who you are, being true to your people and being consistent about it” - John “Rightly or wrongly people are judgemental, they will judge you” - Claire More John! www.johndemato.com Instagram More Claire! https://m.facebook.com/clairedowdallcommunity/
Helen Pritchard knows her way around LinkedIn. So much so that she’s built very successful businesses with leads generated from LinkedIn after finding herself desperate to make fast money after life left her in a bit of a bind. Make no mistake, Helen doesn’t portray herself as a LinkedIn Expert, she just happens to be an expert at using it! In This Episode How did LinkedIn save Helen? Drunk, desperate and making huge moves What are you the bridge to? What NOT to do on LinkedIn This is what happens when you give humans the internet What you need to be doing to have LinkedIn success 4 types of content you should be using “I don’t have to do anywhere, I don’t have to pay for anything and yet it’s full of potential clients” - Helen “What am I really good at? What could I sell?” - Helen “What’s the minimum effort we can put in to get the maximum return back” - Helen “It’s like trying to sleep with someone on the first date. It’s too much, too soon. It’s just inappropriate” - Helen “Where do you add the most value, where do you get the most joy, and where do you make the most profit?” -Helen “Building goodwill is hugely hugely powerful in sales” - Helen More Helen! Headline Guide - https://helenpritchardonline.com/linkedin-headline-guide The Group - Group link: https://www.facebook.com/groups/groupforlinkedinmarketing/ https://www.linkedin.com/in/helenpritchard/ More Claire! https://www.facebook.com/clairedowdallcommunity/
Podcasts were once a mystical beast, but with the barrier to entry getting easier, more people are looking to podcasting to play a key part in their content marketing strategies. It’s great for nurturing your audience, content creation, but did you know that you can use your podcast to book speaking gigs? In This Episode Producing podcasts, and being your own best client Podcasting planning tips for beginners! Getting started is easier than you think Microphones, Should you go expensive? Why you shouldn’t seek sponsorship, affiliate marketing, and how to use a podcast for business Being an awesome podcast guest and landing guest spots on shows How do you say no to a guest request? Should you challenge your guests? The importance of listening back to old episodes and why you shouldn’t wrestle your boss pantless “I don’t want to live my life out of integrity” - Scott “Make sure you’re doing a show that you’re choosing a workload that you can consistently maintain” - Scott “I was thinking so small, and I was actually setting myself up for failure by believing that” - Scott “My podcast, for me, is my most important tool in business now” - Claire “I know a lot of what I want to ask them about already” - Claire “As a host, it’s your job to protect your audience” - Scott “As a host, I’m developing as I listen to these people” - Claire Episode 9 with Mark Whitehand https://itunes.apple.com/ca/podcast/ef009-creating-proper-narrative-using-story-mark-whitehand/id1437164372?i=1000423035611&mt=2 Scott’s bubble www.facebook.com/podcastscott Instagram: Scott_Doucet More Claire! https://m.facebook.com/clairedowdallcommunity/
How did Kul nearly cause 30,000 people to evacuate a football stadium? How did he overcome the bully in his own mind? How are his events doubling in size so quickly? The simple answer is to listen to this episode and find out! Passion, potential, and progress are all addressed in this inspiring episode! Kul has an enthusiasm and intensity that are hard to ignore, and worth tuning in to hear! In This Episode From high achieving police officer to personal development Living life on your own terms The power of truly connecting with people How many lives have you changed? What makes a leader? The comfort that comes from discomfort The most important thing you can do to remove the fear of success from your life “I needed to give back to society by trying to change society” “There’s a lot of noise that goes on in this personal development industry” “If you are buying into somebody else’s vision of what is right and what is wrong then you are completely going against everything that you ever believed” “Give value to the highest level and it’ll pay rewards” “Some people are only happy when they’re unhappy” “Stand up to the bully inside your head” Check out the event! https://www.eventbrite.co.uk/e/ignite-your-inner-potential-2019-tickets-48406849189
Claire is joined by the epic storyteller and ever foul mouthed Mark Whitehand to discuss the power of story, showing up as yourself, and using video as a means of communication. This one gets into come intense, emotional and hilarious places! Find out why Video is king, copywriting is dead, and what a man covered in feces has to go through to get a decent shower. In This Episode Throwing a hand grenade into a round table discussion People buy when they feel something Bearing your entire soul for a great story Doing the research and learning about people What if people don’t like you? Words, tone, body language and the messages they convey The coffee version of you vs the fake version of you. “I’ll tell you why storytelling, because absolutely f*** all else works” “The emotion has to come before the logic and the practical things” “You need zero training to be a storyteller” “People rally to the cause of you bettering yourself” “People are thinking more about themselves than anybody else” “I don’t have to prove you wrong for me to still be right” “The only people you’re fooling are the ones that don’t know you” More Mark! https://www.facebook.com/groups/StorytellingEntrepreneurs/
Welcome back to the Expert Focus Podcast! In this episode, Claire is joined by Leslie Ehm. Leslie is the president and chief fire starter at Combustion Training. She’s also a keynote speaker, badass entrepreneur and a boxer for good. Claire and Leslie cover a lot of important ground in this one: they debunk “the hustle”, address the label of “Mompreneur”, and discuss the things that will rob you of your swagger. In This Episode Being a Canadian who is actually British A passionate communicator and the voices in your life Shrugging off the messaging of others and trusting your rhythm Balancing business and family life Your Swagger and what will try to rob you of it “I’m someone who really believes in eating up the opportunities that are in front of you because you don’t know what’s going to happen next” “Why not you?” “If you desperately want to communicate, you’ll do whatever you have to do” “You gotta be careful of the stories that you hear, because nobody is that perfect” “If you want to be a leader, you better look down because that’s where your followers are” “Nobody can take your power” More Leslie! www.leslieehm.com www.combustionco.com
The best copywriter on earth (and former voice actor) Adil Amarsi joins Claire on today’s episode of the Expert Focus Podcast. They discuss all things copywriting and selling a story. Adil drops some seriously useful tips, insights and knowledge in this episode. Hear it, Learn it, Apply it. In This Episode The instant sales letter Sharing results with people How Adil’s podcast has impacted his business Writing in your voice, from your emotions Tips for people who comes comfortable speaking than writing “A 4 million increase in revenue is not bad” “Everyone’s got their own thing” “I’m just going out there and writing” “It all comes down to managing perception” “If your audience is used to hearing you use words like “gunna”, use the word “gunna” in your writing” More Adil www.adilamarsi.com Don’t forget to reach out and tell Claire what you think of the show!
Claire is joined by the gentlemanly and influential Bob Burg. Bob is the author of The Go Giver, and speaks all over the world on topics related to the book. He’s written a new one called The Go Giver Influencer, and is here to talk about the word influence, and what it means. He also talks about power, tact, and making sales as well as building powerful relationships! In This Episode The pull of influence Me Focus and Other Focus Selling your services Effectively building relationships on social media Influence versus Power 5 things you can do right now to get massive results from your life “The essence, if you will, of influence us pull. Pull as opposed to push” “So many people don’t like the idea that they’re having to sell their services because they see selling as something negative or bad” “Be able to give them a reason why you’re connecting” “You cannot growth hack a relationship” “I wouldn’t look at power as a bad thing, I would look at force as a bad thing” “We want to be liked, and we want to be liked by everyone” More Bob! www.thegogiver.com
Oli Luke started in business at 15 years old in a pretty unique niche. As he grew as a person so did his outlook on things, and he found himself lost in trying to find his “why”. During a mastermind, a blunt business owner handed his purpose to him in the simplest terms possible: build big businesses. In This Episode Oli sets a hefty goal: 5 million by 30 Being a business owner, a partner and a parent. Building a business instead of being an expert Direct mail strategies that are working extremely well “You’re a business owner, your why is to build big ****ing businesses” “You have a real detachment to the money in the bank account, it feels more like a points game” “It’s an easier decision when you take the emotion out of it” “I can’t think of a big business that’s been built on 1 person doing all the work” “We’re advertising to people at the end of the day and people like to be entertained” “I failed English really bad and then became a copywriter” To get in touch with Oli www.oliluke.com
Marketing was and has been Teresa’s entire life. From helping massive companies like Land Rover to smaller businesses, she has definitely made an impact on many levels for many people. After working for an agency for a while, she decided to embark on her own and start a business after deciding that she wanted a job that she enjoyed a lot more. In This Episode From working for an agency to owning her own. How the business changed when Teresa started hiring a team and building her brand Getting speaking gigs and Teresa’s secret to getting tons of bookings Where someone should start when it comes to promoting on social media The best advice Teresa can give when it comes to marketing to your ideal clients “The thing that really spurred me on is that no one believed in me” - Teresa “You’ve gotta prove you know what you’re talking about” - Teresa “I just started saying yes to anything and everything” - Teresa “You don’t know the impact you’re going to have on that audience” - Teresa “Nobody can be expected to be an expert on everything” - Claire “Who are your customers and what platform are they on?” - Teresa “Just let them talk, and listen to what they have to say” - Teresa
Phil Gerbyshak is the Chief Connections Officer of Digital Selling Strategies. He’s also an award winning speaker, trainer and coach who has been using digital strategies to build business for nearly 20 years. When he’s not helping others with their online sales strategies, he can be found having a conversation with someone interesting on his Podcast: Conversations with Phil, or walking on a beautiful Florida beach. In This Episode The long road to making a profit on the internet. The addiction to Ego Why repeating the message is worth it Conversations With Phil Tips for using the internet far more effectively “The social part of social media is the lost art” - Phil “People can feel your intentions across the Internet” - Phil “We still crave the personal connection, the real touch” - Phil “You don’t get paid in likes” - Phil “Get it out there and get feedback, and then iterate and make better” - Phil
Speaker, Author and email marketing pro Nathan Littleton joins Claire on today’s episode of Expert Focus. From being a 12 year old web designer to building email newsletters that convert and get massive results, Nathan is no stranger to the world of business, and what works within the realm of marketing and human psychology. Tune in to find out useful things you can be applying to your own emails! In This Episode How Nathan got his start in business at 12 years old and how it lead to email marketing How marketing has changed, and why money is being wasted The principle of 80/20 in email marketing Awful subject lines and how to improve them A moment of fear and a ridiculous response “I started my first business when I was 12” - Nathan “There’s a lot of wasted money that’s going into marketing right now” - Nathan “People want to work with people who make their life easy” - Claire “It’s not just about being great, it’s about being helpful as well” - Claire “The content you create is based on an area of your expertise” - Nathan “Email newsletters can work, just don’t copy everything you see in your own email inbox”
Jessica Lorimer is a Sales and Leadership coach who has been running her own business for 4 years after a decade in corporate working in sales for high end fashion brands. After being faced with a choice between her health and her job, she left corporate, floundered for her first 3 months on her own, and then put a sales process in place and made 6 figures over the next 6 months. Since that time she’s helped over 1700 entrepreneurs create sales processes that work for them. In This Episode The pros and cons of leaving corporate Live events, book launches and how it all converts What Jessica’s business model looks like, and how she serves her audience The online business industry and the cost of cookie cutter programs “As an entrepreneur, one of the biggest things I found really difficult is not working with other people” - Jessica “I think sales and outsourcing is something that should only be done after you’ve mastered it yourself” - Jessica “Sometimes you sort of have to put that pressure on but that doesn’t mean that it’s fun in the moment” - Claire “Sometimes we give people so much information to consume they never have enough time to implement any of it” “If you’ve got the background, and the experience and the qualifications, you can quite easily differentiate yourself and position yourself” - Claire