Podcasts about marketing brand strategy

Building a brand is a crucial aspect of any business. It is the foundation on which a company's reputation, recognition, and loyalty are built. A brand is more than just a name or a logo; it is the sum total of a company's values, personality, and offerings. A well-built brand can differentiate a business from its competitors, communicate its unique value proposition, and connect with its target audience. In this episode, Lisa Perry, a senior director of product marketing and brand strategy based in California discusses her career journey, working with various industries. She also shares insights into building successful brands. 00:33- About Lisa Perry Lisa Perry is the Sr. Director of Product Marketing & Brand Strategy. She has worked with several global brands across a vast cross-section of businesses. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Is your company investing in Branding? In Gartner's 2022 survey, when CMOs were asked to report their budget allocations across the marketing department's program and operational areas, brand strategy and activation accounted for nearly 10 percent of the overall marketing budget. Another research by Gartner also shows that brand strategy is one of the areas CMOs should prioritize to ensure the growth of the companies. Brand has become more important than ever. The power of a healthy, vibrant brand has sustained many organizations through challenging times, and as buyers are overwhelmed with options in virtually every category, its impact has become clear. How much do you know about Branding? How to build a Brand with Marketing? Can you do Brand Marketing if your company is NOT a corporation with a huge marketing budget? I have a wonderful chance to listen to pure gold from Quinn Dao about Brand Marketing. Quinn has 10 years of experience in Digital Marketing, and she is super passionate about Branding and Brand Strategy. In this podcast, you will learn: Why is branding so important today? What is a brand? What is brand marketing? How is brand marketing different from other marketing activities like demand gen, performance marketing, content marketing? Brand marketing for B2C vs B2B 5 key elements of Brand Marketing 2 Brand marketing examples from Quinn's work experience Guest introduction: Quinn Dao Former Senior Marketing Manager at Aiven, a Unicorn Software company in Finland. 10 years of experience in Marketing and Branding. Quinn used to be in the digital team relaunching Nokia 3310 back to the global market in 2017. Nokia 3310 is a phone with physical buttons on it. It's one of the most successful phones in the world and one of Nokia's most iconic devices. Connect with Quinn on LinkedIn https://www.linkedin.com/in/quinndao Disclosure: At the release of the podcast, Quinn is no longer with Aiven due to a recent change in her employment, but it does not affect anything she shared in the podcast. #branding #brandmarketing #brandstrategy #storytelling #marketingpodcast TIMESTAMP 0:00:00 Intro 0:00:51 Guest introduction 0:11:30 Why is Branding important today? 0:16:53 What is a Brand? What is Brand Marketing? 0:27:48 How Brand Marketing is different from other Marketing subsets? 0:33:49 Brand Marketing for B2C vs. B2B 0:39:39 5 key elements of Brand Marketing 0:52:14 Example: Brand Positioning and Brand Strategy at Mash 1:00:09 Example: Brand Purpose and Brand Value at Aiven 1:04:09 Questions for the audience 1:08:13 An advice for Junior Marketers

James Santore is the founder and CEO of Three Two Strategies — a firm based out of Philadelphia offering marketing services and strategic consulting to venture funds, startups, athletes, and more. James is Philadelphia born and raised, played D1 baseball at La Salle University as pitcher, founded the La Salle Legends Foundation, and served as Director of Marketing & Brand Strategy at SeventySix Capital before moving on to work in Chicago with Fubo Gaming as Strategic Partnerships Manager. James serves on the board of Crypto Curr3ntly and also blogs, skates, lifts heavy, and we're honored to have a legend in the making like him on as a friend of the show. Connect with James here:LinkedIn: https://www.linkedin.com/in/jamessantore/IG: @jamessantore Learn more about Three Two Strategies here:Website: https://www.threetwostrategies.comLinkedIn: https://www.linkedin.com/company/32strategies/  Topics Discussed:James' upbringing — how fitness has always been top of mind as a way to stay disciplinedJames time playing D1 baseball at La Salle:James career journey:Mindset:Philadelphia Eagles v Dallas Cowboys trash talk, pre-season predictions, James' favorite Philadelphia sports momentsJames' biggest inspirations, advice for those trying to break into the sports industry or start their own businesses, along with tips for leading a happy life  Recorded on July 29th, 2022 #sportsbiz #threetwostrategies #philly #philadelphia #seventysixcapital #fubo #marketing #sportsmarketing    Connect with Alec on Social:- Linktree to all platforms: https://linktr.ee/smartalec  Podcast info:- Podcast website: https://smartalecshow.com- RSS feed: feed:https://feeds.simplecast.com/ngBH2BfM- Spotify: https://open.spotify.com/show/634MOIW582k2STgC06Rvl9?si=ulGRaagxSBCHROX0OEQCCA- Apple podcasts: https://podcasts.apple.com/us/podcast/the-smart-alec-show/id1577614268 - Amazon Music & Audible: https://music.amazon.com/podcasts/96993c84-1664-4a67-921d-9b731fbdca99

Georgii Speakman has been living and working in the USA for ten years (hailing from Australia). Georgii has worked with startups: Playing an instrumental role in building these from the ground up and/or establishing new divisions within existing companies - predominantly across entertainment, media and new technologies. Georgii has a valuable skillset that spans across strategy, business development, project management, marketing (general), influencer + content, social media and digital advertising; communications and PR; organizational development, branding, creative direction, producing and writing.Georgii was appointed as a co-founder and Global Head of Music for LÜM after consulting to them. LÜM was a brand new music blockchain NFT economic model, which promised a long term, sustainable solution in industry. Georgii featured in Forbes on behalf of the company, but due to unforeseen circumstances, the company was dissolved - despite the great headway the company had been making. Georgii founded OUT.LI.ER in late 2018, as a result of her passion for the intersection of technology, entertainment, music, talent, brands and new media. Since launching the business, Georgii has managed talent (influencers and mid-tier celebrities), executed dozens of influencer and brand campaigns with talent (of all tiers) at the center of them. OUT.LI.ER has worked on numerous go-to-market strategies for startups in both web2 and web3; working mostly across strategic business development, strategic communications, public relations, talent partnerships and general marketing strategy. In addition to overall brand management (of OUT.LI.ER and client related projects), a great deal of creative strategy and project management execution has taken place, and in four years, Georgii has had the opportunity to work with over 100 top tier brands within her own business. These have included, but are not limited to: AMEX, H&M, &OtherStories, PUMA, Nike, Nordstrom, A+E Networks, Netflix, Foot Locker, Finish Line, Complex, Samsung, Google, YouTube, AirBnb Experiences, Converse, Republic Records, Bombay Sapphire, SplitIt and FinTron Invest to name a few. Georgii also founded and launched OUT.LI.ER Records (The Orchard / Sony Music), which has also become a global publishing company with The Orchard and Sony Music Global Publishing - releasing her own piano project under alias, A N T I T H E S I S; making Spotify's ‘Focus Flow', ‘Chill Lofi Study Beats', ‘Road Trip to Tokyo', ‘New Classical Releases', ‘Not Quite Classical' and ‘Lo-Fi Beats' playlists; TIDAL's ‘Piano Sphere's' and Apple Music's ‘Headspace', ‘Pure Calm', ‘Pure Focus', ‘Pure Ambient', ‘Classical Commute', ‘Relaxing Classical', ‘Classical Edge', ‘Classical A.M' and ‘Classical Sleep' playlists, amongst others. Georgii has creative directed and produced art house films, and spearheaded social + digital campaigns for all of the labels releases. OUT.LI.ER the lifestyle brand will be launching soon: @projectantithesis @outlierrecordsPrior, Georgii was appointed as the Global VP of Marketing + Brand Strategy for blackpills - establishing the marketing team and division from scratch; developing all foundational material for the global brand (internally and externally) as it pertained to marketing, communications and PR. Clients and stakeholders included: Production houses Anonymous Content, Pulse Films, Adaptive Studios, INE Entertainment; talent agencies and management companies: Untitled Entertainment, CAA, ICM Partners, IMG, Paradigm, Roc Nation, WME, Influencer Studios, Studio 71; PR companies: Element Brand Group, ID PR, R. Couri Hay, Kristin Shrader, ASTRSK PR, Sunshine Sachs, Walker Drawas, The Brand Agency; social platforms: Facebook, Snapchat, Google/YouTube, Twitter, and media outlets: Perez Hilton, Variety, Billboard and Hollywood Reporter. Prior, Georgii played an instrumental role in establishing and launching "Vol. 4" for Jay Z's ROC Nation as Director of Strategic Business Development: A new brand creative consultancy agency; working with external brands and some of Roc Nation's talent. Georgii worked as the LA Business Director for brand consultancy, the projects*, helping the business transition from events into global influence marketing and with an experiential lens. Formerly, Georgii worked with IZEA (the largest influencer marketing network in the (USA) - home to over 300K + influencers, across all leading social channels, including celebrities, athletes, musicians, reality TV stars, YouTubers, Bloggers, etc) as the Director of Influencer Marketing (Entertainment) - launching their first time west coast entertainment arm. Prior to LA, Georgii accumulated in excess of 10 years experience across PR, marketing, communications, brand consultancy, business development and social media; with startups, agencies through to Fortune 100 brands. Georgii has spoken at, presented and moderated panels addressing subjects within the disruptive media, tech, entertainment and influencer space (for Digital Hollywood, Digital LA, Digital Entertainment World Expo, and Silicon Beach Festival). Georgii has held advisory roles for ILA Global, Upper Diamond, SAMO VR; is a current Advisor to Women's Voices Now, VidCon; a Viacom brand; has joined ‘The Shorty Awards' as an official ‘Academy Member' and ‘DWEN: Dell Women's Entrepreneur Network'. Philanthropy has always been and will continue to be a passion; having worked in various capacities with: Sunrise Children's Association (Nepal), Ambition Entrepreneurial Program (LA), The Smith Family (AUS) and A Place Called Home (LA). Personal inspirations include photography, the piano, travel, art, architecture, chess, music, film and television, culture; futurism, innovation and being influenced by genuine game-changers and shape shifters of culture, community, business and the arts. Georgii is qualified with a double degree in a Bachelor of Business Communications and Film & Television, majoring in Corporate Communications and Marketing, and has near completed a Masters in Arts (Writing)

In this episode, Bruce sits down with Beth Wanner, a super marketer hailing from Saskatchewan who takes her history of public education marketing and communications all the way to Uberflip, a content experience platform for B2B marketers. We joke about our shared background in Telecoms (me selling crappy cellphones, her as a VP marketing for IQMetrix LOL) From a marketing side, we talk about how to get marketing a seat at the table, some of the latest product marketing trends that lead Uberflip to create their new tool, Sales Assist and much more on the team-building side of marketing. Beth is an incredibly disciplined intrapreneur; with many opportunities in her time and certainly the pedigree to start something on her own, I asked her what she would start if she had the money. Without a great answer, she bowed out, showing great restraint. The world is excited, holding their breath for what Beth will do next. For now, she's crushing Product Marketing and Brand at Uberflip. Discover Uberflip Academy: https://academy.uberflip.com/ and check out Sales Assist on Uberflip! If you're a great marketer looking for their next role, give Beth a shout as she's always looking for great marketing talent for her team: https://www.linkedin.com/in/bethwanner/

Keith Putnam-Delaney is the founder and CEO of Primer, an intelligence layer for B2B marketing which enriches leads, matches them cross-platform, and orchestrates workflows. First Primer pulls in rich information about your target customers and gives you the ability to easily construct multi-channel campaigns, seamlessly moving data between ad networks, social platforms, sales tools, and more. Then they layer in intent data – which signals that an account is interested in your product. Machine learning will help you constantly refine your efforts. Primer unites your marketing and sales teams making it easier than ever to fill your top of funnel. Keith geeks out about B2B marketing/sales and is trying to make sense out of the incredibly fragmented tools and data companies have to deal with these days. His background is in customer acquisition. He started his career in brand and marketing strategy for Fortune 500 companies (Harley Davidson, Cigna, JPMorgan, etc.), before helping build out the Dropbox for Business marketing team. Then he led growth at Eden Technologies (YC15) where he helped 4x revenue in 24 months running sales and marketing.  Connect with Keith Putnam-Delaney Primer LinkedIn Some of the Topics Covered by Keith Putnam-Delaney in this Episode What Primer is Keith's experience working in marketing for DropBox and building the brand for their enterprise product DropBox's shifting sales and customer acquisition strategies Owned versus paid marketing channels Brand and content marketing Transitioning from DropBox to early-stage startup Eden Keith's experience as Head of Growth at Eden Navigating different marketing channels and determining which is best for your business The marketing expertise Keith has developed over the years How Keith views working at early-stage startups How Keith developed the idea for and started Primer "Dating" to find his co-founder Keith's tool recommendations Links from the Episode Zapier Hubspot Outreach DropBox Reforge Rand Fishkin on the Marketing Flywheel Amplitude Analytics Meero Figma SparkToro Moz Bomboro RICE Model SEM Eden ACV (Annual Contract Value) Notion Missive Battlecard Lemlist Purple Sonar Outbound Matters Dashblock Wiza Apollo ZoomInfo Clearbit Clerky Product Hunt browser extension

Welcome to Purpose Potential™ Podcast where we discuss the realities of walking out your God-given purpose. Growing up, I never imagined that I'd be where I am today. The best path for me turned out to be what God wanted for me (a.k.a. purpose). Through this podcast, I'll be sharing more about my personal journey with navigating purpose as well as introducing you to successful guests that are purpose-driven trailblazers in their own right. My goal is to inspire you to stay the course along your personal purpose journey and live life in authenticity and alignment.Joining me for Ep. 24 is my friend and colleague, Genesis A. Emery. Genesis is a social entrepreneur, speaker, global philanthropist, and the host & producer of “Mamas Making Money Mondays.” She is also the founder of “The Little Dapper Collection” - a children’s bow tie company that grooms little boys into dapper young gentlemen, while raising awareness and giving back a percentage of proceeds to children with special needs, as well as mother to her 5-year-old son, Noah.Additionally, Genesis is the founder of a non-profit organization for Chicago’s underprivileged youth called “The Little Dapper Project” and the founder of “The Amour Genesis Project” which provides essential items and resources for residents in underserved communities across Chicago. Genesis is a special needs advocate for children with special needs and unique medical challenges, as well as the Director of Marketing & Brand Strategy at Promotion Pilot - a leading integrated marketing agency.Connect with Genesis on Instagram (@amourgenesis, @thelittledappercollection), Facebook (Genesis A. Emery, The Little Dapper Collection), LinkedIn (Genesis A. Emery), and at www.amourgenesis.com.In this episode, we discuss:The growth process associated with coming into purposeThe importance of "right relationships" on your purpose journeyHow motherhood shaped her decision-making and became a catalyst to her purpose pursuitAdvice to those that have one foot in and one foot out of their next levelCheck out the 2013 She's in Color commercial featuring Genesis here.Connect with our podcast community on social media using the hashtag, #PurposePotentialPodcast.For listener questions, comments, and/or to inquire about sponsorships, please email hello@purposepotentialpodcast.com.Podcast music by NXVAKANE (Instagram: @NXVAKANE). Shop beats by NXVAKANE at airbit.com/GhodNXVA. Listen to music by NXVAKANE at soundcloud.com/nxvakane.About Aaja Corinne Magee:Aaja Corinne Magee is the inspirational voice of the Millennial Generation - inspiring hope, activating purpose, creating change, and empowering visionaries for success in the marketplace. She is a graduate of Joseph Business School and the fashion studies department at Columbia College Chicago with more than a decade of professional experience in the fashion, beauty, and communications industries.As a personal brand strategist and speaker, Aaja Corinne helps purpose-driven leaders, experts, and entrepreneurs to become the undeniable choice. She specializes in brand identity development and communications, partnering with clients to bring synergy to their purpose and profession, raise their profile, and increase their influence, so that they are positioned to create impact on a greater scale.The owner of Aaja Corinne The Brand LLC, Aaja Corinne is regarded as an authority on personal branding, professional presence, and style. She is frequently hired by corporations, globally-recognized brands, and prestigious colleges and universities to educate diverse audiences on those subject matters. Additionally, Aaja Corinne has contributed to Ebony.com, BlackDoctor.org, MADE Magazine, and The Chicago Crusader. She has also been featured on numerous blogs, podcasts, and radio shows.For more information of Aaja Corinne Magee, please visit www.aajacorinnethebrand.com.Connect with Aaja Corinne Magee on social media:Instagram - @AajaCorinneTwitter - @AajaCorinneFacebook - @AajaCorinneTheBrandYouTube - Aaja Corinne The Brand

Adam Torres interviews Matt Kerbel, In Charge of Marketing + Brand Strategy at Canoo in this episode. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be interviewed by Adam on our podcast: https://www.moneymatterstoptips.com/podcastguest --- Support this podcast: https://anchor.fm/moneymatters/support

Georgii operates OUT.LI.ER (USA/AUS) - a talent management and entertainment company, representing talent in music, FTV, innovation and media. Georgii has been hosting OUT.LI.ER TV (OTV); a radio show (in partnership with Dash Talk X / Dash Radio) and content platform. Prior, Georgii was appointed as the Global VP of Marketing + Brand Strategy for blackpills - establishing the marketing team and division from scratch; developing all foundational material for the brand (internally and externally) as it pertained to marketing, communications and PR. Prior, Georgii played an instrumental role in establishing from the ground up, and launching "Vol. 4" for ROC Nation as Director of Strategic Business Development: A new creative + consultancy agency. Georgii worked as the LA Business Director for brand consultancy, the projects*, having helped the business transition from events into global influence marketing with an experiential influencer lens. Formerly, Georgii worked with IZEA (the largest influencer marketing network in the (USA) - home to over 300K + influencers, across all leading social channels, including celebrities, athletes, musicians, reality TV stars, YouTubers, Bloggers, etc) as the Director of Influencer Marketing (Entertainment) - launching their first time west coast entertainment arm. Prior to LA, Georgii accumulated in excess of 8 + years experience across PR, marketing, communications, brand consultancy, business development and social media; with startups, agencies through to Fortune 100 brands. http://www.georgii-speakman.com https://twitter.com/georgiispeakman https://www.outlierco.co https://www.outliertv.co

  Bryan Killingsworth has one of the most dynamic positions in the NFL today. The VP of Marketing & Brand Strategy for the St. Louis Rams, his task is to alter the perception of each home gameday, reinvigorate fans and ensure a high attendance mark even if the team isn’t winning many games on the field. Killingsworth talks about different marketing & brand affinity concepts he’s employing, as well as his time with the Tampa Bay Rays as Sr. Director of Marketing & Promotions, where the team finally decided to drop the “Devil” from the hometown moniker.