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On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible results.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/building-a-champion...
On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/getting-inside...
On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a successful marketing strategy.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/successful-marketing/
On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it right.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/blog/
On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/all-blog-content/
On the Brand Storytelling podcast we are joined by Simon Kemp, the Global Consultant for We Are Social and Founder of Kepios to discuss understanding and breaking down the insights provided by data and analytics.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/digital-marketing..
On the Brand Storytelling podcast we are joined by Aquaus Kelley, Founder of ‘A Lovers Ambition Lifestyle Group’ and content creator, brand strategist, social ambassador, and educator; here with us to share his passion and knowledge in identifying talent and creating opportunities for brand development and social impact.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/bridging-the-gap.../
On the Brand Storytelling podcast we are joined by Diana Yazidjian, Managing Director of DFY Consulting and professional, strategic storyteller; specialising in creating emotional bonds between brand and audience. For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/the-power-of-storytelling/
On the Brand Storytelling podcast we are joined by Pia Silva, entrepreneur, speaker, writer and the Founding Partner and Brand Strategist behind Worstofall Designs; her badass branding skills will help us understand how to build a brand that will sell itself.For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/how-badass-is-your-brand
On the Brand Storytelling podcast we are joined by Mandi Bateson, Head of Social at M&C Saatchi to talk to about the growth and change of social media over the last decade and what she's learnt are the key points to being successful with your brand presence. For shownotes and more information about our guest, head to the Newsmodo website:newsmodo.com/storytelling-over-time
On the Brand Storytelling podcast we are joined by Brian Wallace, an expert in visual data and President and Founder of the US's premier infographic design agency NowSourcing; here to help us understand the art and science of telling a visual story. For shownotes and more information about our guest, head to the Newsmodo website.
On the Brand Storytelling podcast we are joined by String Nguyen, the No. 1 "Top Video Personal Brand on LinkedIn" and Video Content Creator/Producer of StringStory Media as she talks us through what has made her such a successful influencer using LinkedIn video.For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/the-future-of-video-blogging-and-influencer-content
On the Brand Storytelling podcast we are joined by Dr Lindsay McMillan, a leading academic, thought leader and social commentator about all things HR and life in the Aussie workplace. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/do-happy-healthy-employees-equal-better-brands
On the Brand Storytelling podcast we are joined by Scott Brinker, a marketing technology specialist help numerous companies over the last 2 decades—building a name for himself by proving time and time again why he's the go-go-guy for martech solutions. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/How-to-make-technology-work-for-your-marketing-strategy
On the Brand Storytelling podcast we are joined by David Leser, a multi-award winning journalist who has worked all over the globe; giving us the greatest insights about how storytelling has changed in the last few decades.For shownotes and more information about our guest, head to the Newsmodo blog:www.newsmodo.com/all-blog-content/modern-day-storytelling
On the Brand Storytelling podcast we are joined by the Co-Founder & CEO of TopRank Marketing Lee Odden as he looks at how influencer marketing can boost your brand.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Julian Mitchell, a content creator that works on creating cultural movements for brands that stay with the audience long after the campaign in finished.For shownotes and more information about our guest, head to the Newsmodo blog by clicking here
On the Brand Storytelling podcast we are joined by Adam Ferrier, a consumer psychologist and founder of Melbourne-based agency Thinkerbell; looks at how brands can "train" their audience and customers based on marketing tactics. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...-through-content
On the Brand Storytelling podcast, we are joined by Geoff Colon; the Senior Marketing Communications Designer for Microsoft discusses how we need to constantly change and adapt our communication methods to ensure that we're getting the audience listening, and wanting to communicate back. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content...the-21st-century
On the Brand Storytelling podcast, we are joined by Tyson Cobb who is a marketing specialist and hosts his very own podcast, Marketing Crunch. Tyson is changing the way traditional businesses approach scalability by putting favour on side-by-side marketing; and develops digital and content driven experiences for businesses. For shownotes and more information about our guest, head to the Newsmodo blog: www.newsmodo.com/all-blog-content/finding-and-implementing-scalable-content-solution-for-your-brand
This week's episode of the Brand Storytelling podcast delves into the influence of language in the way everyday audience behaviour is shaped. Discussing the construction of powerful brand storytelling, inbound marketing and the language that powers it all up, FutureBrand CEO Richard Curtis sheds the light on how language has modelled his business's success and how it can do the same for yours. To read the full show notes for this episode, head to the Newsmodo blog.
This week's episode of the Brand Storytelling podcast sees Rakhal partner up with founder of popular stationery label MiGoals, Adam Jelic, for a discussion on selling a solution, not a product. Having gained serious momentum across the industry, MiGoals now heads up the world of goal-setting with its functional, stylish collection -- all designed to help entrepreneurs and general busy-bodies leverage their proactivity. The brand's success can also be attributed to Jelic's approach of delivering concepts to customers by using experiences and inbound tactics to weave a healthy content marketing balance. It's all about going beyond the brand... For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
On this week's episode of the Brand Storytelling podcast, Rakhal is joined by FreeeUp Founder, Nathan Hirsch to talk about the emergence of the gig economy and how brands like his help freelancers find work. FreeeUp is a freelancer solution for brands searching for reliable workers in the eCommerce industry. They work with both clients and freelancers to create the perfect fit for projects. Nathan Hirsch founded FreeeUp in 2015 to enable businesses to hire remote workers for eCommerce solutions. For more information on the show, visit www.Newsmodo.com/blog and see the show notes for this episode.
Newsmodo founder and CEO Rakhal Ebeli has Cricket Austalia's Head of Digital, Finn Bradshaw in the hot seat talking about his roles past and present, digital platforms and the Cricket Australia app, how sports commentary is changing and engaging an audience with the 'second screen' experience.
We speak to one of Newsmodo's featured freelancers, Mark Howard.
An interview by Newsmodo with Tim Williams CEO of Onalytica on the topic of storytelling in content marketing, and the relationship between content marketing and influencer marketing.
We explore content marketing myths that ruin business and find out what is the single biggest mistake brands are making from Russ Ruffino. Plus, learn what you should be doing with your marketing right now. Newsmodo.com
Content Marketing and brand storytelling lead the way in the marketing space in 2015. We, along with the PR Warrior, Trevor Young, review what worked and which strategies and platforms you should consider in 2016. Newsmodo.com
Inbound content marketing requires buy-in from top level management. Amy Laski shares hot to harness the power of stakeholders to tell great brand stories. Newsmodo.com
Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnership they have to deliver the strategy. https://www.trinityp3.com/2015/12/content-marketing-and-brand-journalism/
Understanding content marketing ROI. Why it's important and KPI's to prove the value of investment in content, particularly to sell the concept to C-Suite bosses. Sarah Mitchell gives her top tips. Newsmodo.com
Every brand wants to be memorable but many are easily forgotten by consumers. Brynn Winegard shares how to create cognitively sticky brand messages that consumers won't ignore. Newsmodo.com
The email list is often considered to be the most important list because you own it and have direct access to potential customers. In this episode learn how to build your email listing using consistent and meaningful content. Newsmodo.com
Do you know the distinction between brand journalism and traditional journalism? With the majority of journalists now willing to work in both fields, the true difference between the two has become convoluted. This week, Rakhal Ebeli, CEO of Newsmodo - an organisation who made the shift from traditional journalism to brand journalism, joins the Brand Newsroom team. With the team, Rakhal discusses the two fields in terms of audience experience, and benefits to the overarching organisation.
Reaching your core audience requires defining your area of authority so that you can talk effectively to that audience. Melanie Deziel, Director of Creative Strategy for Time Inc., shares her top tips and case studies. Newsmodo.com
Companies are three times as likely to see higher ROI through inbound marketing campaigns. Marketing Director of HubSpot, Ryan Bonnici, shares his tops tips to grow your business using inbound engagement strategies. See the show notes at Newsmodo.com
Entrepreneur, Samantha Riley built & sold several businesses. She made her first million at age 19. She shares how to build collaborative relationships and your online presence to create a significant digital footprint for business success. Newsmodo.com
Andrew Davis, author of Town Inc, shares how brands can own the consumer journey by creating moments of inspiration & triggering customers to want what you're selling. Find out what inspires people to buy & how to craft content to gain more customers. See the show notes at Newsmodo.com
Online writer, Susannah Birch, has 30 Websites and 500,000 views across them. She's learned to monetize them and find the simplest way to write blog posts that drive traffic to websites. Get her top tips on creating great blog content. Newsmodo.com
Bryan Adams heads up a digital marketing agency, Ph.Creative. Find out how brand storytelling can help you inspire audiences, hire employees, and create corporate culture. Plus find out the biggest mistake brands are making with storytelling. Newsmodo.com
Robert Coorey is well-known for nearly breaking a world record for attendance on a Webinar. Hear how he did it and learn his strategy that can help increase traffic to your Webinars using content marketing and brand storytelling. Newsmodo.com
A merging of technology, social media, and influencers is creating an opportunity for brands to amplify their content using influencer marketing. Jules Lund shares key insights on the content journey. Newsmodo.com
Join us on the journey from journalism to content creation, with Newsmodo.com founder & CEO, Rakhal Ebeli, a fascinating guy who has transformed his professional career and built a business with his global network of freelance journalists for clients including international news media giants and brands such as M&C Saatchi, ANZ Bank, Suncorp Bank and more.From covering the Malaysian Airlines MH17 flight shot out of the sky in the Ukraine and the Black Saturday Fires, one of the most horrific and landmark events in Australian history to hints and tips for how to make a start in content creation as a career and what makes great content great.The story starts now... Enjoy!Hit us up on Instagram and Twitter too! @hotndelicioushttps://twitter.com/hotndelicioushttps://instagram.com/hotndelicious/For 'Hot & Delicious: Rocks The Planet' podcast articles, travel blog series and more head to: www.hotndelicious.wordpress.comConnect with Rakhal Ebeli:http://www.newsmodo.com/https://twitter.com/rakhalebelihttps://twitter.com/Newsmodo_com https://itunes.apple.com/us/podcast/brand-storytelling/id975777121?mt=2
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview with the PR Warrior Trevor Young, Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing. He discusses the trend of brands creating long-form content, and how Newsmodo has positioned itself as a go-to resource for freelance journalists and news photographers/videographers available to create content for companies and organisations as well as traditional newsrooms operating with slimmed-down news gathering personnel. DISCLOSURE: At time of recording, Trevor was an advisor to Newsmodo.com.
The Brand Journalism Advantage Podcast With Phoebe Chongchua
Rakhal Ebeli, a former TV News Reporter, shares how he founded the company Newsmodo that helps match journalists with companies that need content created for their organization. See the Show Notes.
So You Want To Be A Writer with Valerie Khoo and Allison Tait: Australian Writers' Centre podcast
What not to say when you're a writer, stop using character names as a crutch, the future of libraries, the book Port Out Starboard Home by Michael Quinion, why we write, Writer in Residence and founder of Newsmodo Rakhal Ebeli, unique story prompts, how many pitches you should send to a writer at once and more. Read the show notes. Connect with Valerie, Allison and listeners in the podcast community on Facebook Visit WritersCentre.com.au | AllisonTait.com | ValerieKhoo.com