Podcasts about emotional engagement

Understanding your audience's psychology is the key to crafting communication that resonates.Persuading others isn't about magic spells or mind-reading tricks. According to Emily Falk, the real secret is simpler: know what your audience finds relevant, and you'll be able to craft a message that resonates.Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, Vice Dean of the Annenberg School of Communication, and director of the Communication Neuroscience Lab. In her book What We Value: The Neuroscience of Choice and Change, she reveals that our brains have what she calls a "social relevance system" — our ability to understand what other people are thinking and feeling. "I use social relevance as this kind of catchall for these thoughts about what other people are thinking and feeling, which also helps us predict what they're gonna do and how we might communicate successfully with them," she explains.In this episode of Think Fast, Talk Smart, Falk and host Matt Abrahams explore how to put this insight into practice, from the power of storytelling to leveraging "neural synchrony" to create shared understanding. Whether you're motivating a team or influencing a customer, Falk offers science-backed strategies for tapping into your audience's psychology and communicating with relevance.Episode Reference Links:Emily FalkEmily's Book: What We ValueEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's EmotionsEp.188 Mind Reading 101: To Know What Your Audience Thinks, Just Ask  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:47) - Neuroscience & Behavior Prediction (04:05) - Brain Systems in Persuasion (05:28) - Tailoring Messages for Impact (08:06) - Psychological Closeness & Relevance (10:34) - Power of Storytelling (13:48) - Neural Synchrony & Shared Meaning (15:33) - Better Conversations Through Sync (20:11) - Rapid-Fire Q&A with Emily Falk (24:23) - Conclusion  ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.     

When you think of huge advances in digital dentistry, a lot of companies and names come up. But there are two that are really making a huge impact on how we get things done and they continue to do it with the passion of the lab industry supporting it. First up is Björn Zäuner. Björn grew up in a dental family and wanted nothing to do with teeth. We've all heard this story, right? It wasn't long before Björn had a milling center and even an ortho lab. But he noticed that miss mounted cases were a problem and a main cause to most of his remakes. So he developed Bite-Finder to use AI to find the true bite and not the one "captured" with a blue bite or iOS scanner. He talks all about what it is, how it works, how to integrate it, and how you can try it for FREE for 2 weeks. Then we meet the CEO and co-creator of exocad, Tillmann Steinbrecher. We have talked to literally hundreds of people on this podcast that all sing praises for the "purple program" and this time we get to hear the origin story. Tillmann talks about how is started as a research project where he and his partner saw potential for so much more. From walking around IDS 15 years ago with a laptop with a early version to being one of the leaders in dental design, Tillmann in his team has really changed the way labs stay ahead of the every changing workflow. He talks about the early versions, where the name and purple come from, how it's important to stay an open platform, and the importance of user feedback to keep getting better. Take it from Jennifer Ferguson from Ivoclar. If you have a PM7 (https://www.ivoclar.com/en_us/products/digital-equipment/programill-pm7) or are thinking about getting a PM7 (Take it from Barb, you should), Ivoclar had launched the "Ivoclar Block Module" that can speed up milling emax (https://www.ivoclar.com/en_us/products/digital-processes/ips-e.max-cad) by 45%!! The best part is that you can try it for FREE for 90 days. All you have to do is send them a message on Instagram at Ivoclar.na (https://www.instagram.com/ivoclar.na/) or send a email to jennifer.ferguson@ivoclar.com. Now go mill emax faster! Special Guests: Björn Zäuner and Tillmann Steinbrecher.

Send us a textIn the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it's a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact.At the heart of this innovative program is Arapit Patel, Vice President of Loyalty at AARP. With a background in technology consulting and systems integration, Patel brings a product-minded approach to loyalty that's focused on outcomes over optics. His path to AARP was unconventional, but his commitment to member well-being is unmistakable.

In this episode of the Sleeping Barber Podcast, our hosts Marc Binkley and Vassilis Douros engage in a thought-provoking conversation with Mitch Joel, a renowned entrepreneur and marketing expert. They explore Mitch's diverse career journey, the evolution of marketing and agency relationships, and the impact of AI on the industry. The discussion emphasizes the importance of custodianship in brand management and the shift from speed to momentum in marketing strategies. Mitch shares insights on the changing landscape of performance marketing and the necessity for marketers to take ownership of their roles in a rapidly evolving environment. This is an episode you dont want to miss!Enjoy the show!Our GuestMitch Joel Entrepreneur, Investor, SpeakerCo-Founder of ThinkersOne - bite sized thought leadership from the best thinkers in the worldFormer President of Twist Image Digital Marketing Agency that sold to WPPNamed to Thinkers50 Radar ListAuthor of Six Pixels of Separation & CTRL ALT Deletehttps://www.linkedin.com/in/mitchjoel/https://www.mitchjoel.com/Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠Timestamps:00:00 - Introduction 01:25 - Mitch Joel's Career Journey12:54 - The Evolution of Marketing and Agencies17:09 - The Agency-Brand Relationship in the AI Era26:20 - The Shift Towards In-House Marketing33:09 - The One-to-X Marketing Model38:11 - The Shift from Performance to Brand Storytelling41:16 - The Role of Custodianship in Marketing44:59 - Navigating Brand Evolution and Change49:54 - Emotional Engagement in Marketing54:39 - Speed vs. Momentum in Leading Change01:00:31 - Personal Agency in the Age of AI01:03:05 - Post-Pod with V & Marc

Listeners will discover how equanimity functions as a stabilizing force in our emotional lives. Margaret emphasizes that it allows us to experience deep compassion, loving-kindness, and joyousness without being overwhelmed by our feelings. By observing our reactions to the roadside scenarios—where a stranger elicits mild compassion, a neighbor stirs more involvement, and a best friend creates profound emotional turbulence—she elucidates the varying shades of our emotional engagement and the importance of a balanced response. Throughout the discussion, Margaret stresses the importance of "not self" (non-attachment) as a foundational practice for cultivating equanimity. This practice encourages us to observe situations with clarity and discernment, freeing us from being engulfed by our emotions. She also highlights that true compassion encompasses both emotional understanding and practical actions, such as offering assistance to those in need. Importantly, equanimity does not imply cold detachment; rather, it invites a mindful approach to life's challenges, providing us with the tools to navigate our emotions with grace.

Send us a textIn this insightful episode of the Serve First, Sell Later Marketing Podcast, host Sylvia Garibaldi unpacks one of the most overlooked truths in modern professional marketing: trust isn't just a nice-to-have—it's the actual currency that drives results. Whether you're a lawyer, mediator, or workplace conflict specialist, your clients are not just looking for credentials or clever messaging—they're scanning for emotional safety.  Discover how trust has quietly replaced urgency, speed, and even strategy as the most powerful differentiator in your business. This episode is a must-listen for anyone looking to elevate their practice and engage in deeper, more meaningful client interactions.In this episode, you'll learn:Building Trust in Conflict Resolution (02:30)Techniques for Emotional Engagement (16:01)Building Trust Through Calm Marketing (18:31)Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#69 Never Go Dark: The Strategy That Outlasts Crisis and Uncertainty #50 Empathy's Role in Marketing From Client Care to Brand Building #41 How To Ensure That Your Consultations Convert Into New Clients #16 Expert Ways to Build Your Client's Trust Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

In this episode, Keenya Kelly shares innovative strategies for growing on Instagram, focusing on lesser-known hacks that leverage AI, emotional engagement, and content series. She emphasizes the importance of using AI tools for creative content ideas, the effectiveness of short videos, and the power of broadcast channels to engage audiences. Additionally, she discusses how to evoke emotional responses in viewers to drive action and engagement.Join Invisible To Influential: www.invisibletoinfluential.netIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Send us a textIn this episode of Leadership Bites, Guy Bloom and Erik Korsvik Østergaard discuss the evolving landscape of leadership in the context of future trends as set out in Erik's book Anticipatory Leadership, particularly focusing on the implications of technology and AI. They explore the importance of futures literacy, emotional engagement, and the need for organizations to foster agency among their teams. The conversation emphasizes the significance of involving individuals in the planning process to create a sense of ownership and confidence, ultimately leading to a more adaptive and resilient organizational culture. In this conversation, Erik Korsvik Østergaard discusses the importance of strategic foresight and futures thinking in navigating the complexities of modern leadership and organizational change. He emphasizes the need for leaders to be responsive and anticipatory, integrating futures literacy into their strategic planning to better prepare for uncertainties. Through his books, he explores the traits of effective leadership and the necessity of storytelling in mobilizing teams towards a shared vision of the future.TakeawaysErik helps leaders understand future trends and their implications.Organizations need to think about multiple futures, not just one.AI will require leaders to be more tech-savvy in the future.Emotional responses to trends are crucial for engagement.Creating agency among team members fosters ownership and confidence.Involvement in planning leads to a sense of purpose.Wholeness and self-leadership are essential in modern organizations.Short-term and long-term planning must coexist.Adaptability is key in navigating future challenges.Regularly discussing trends can build futures literacy in teams. Organizations are currently more short-sighted than long-sighted.China's strategic planning is generational, unlike Western approaches.Innovation in Europe is being stifled due to current challenges.Futures thinking should augment existing strategic planning.Futures literacy is essential for critical thinking about the future.Storytelling is crucial for mobilizing teams around a vision.Leaders must be responsive to navigate complexities.Any day can be a fresh start for change.Futures thinking can apply to immediate and long-term scenarios.Engaging younger talent in futures thinking is vital for adaptability.Sound Bites"I help leaders understand future trends.""AI will require leaders to be tech savvy.""The future is unevenly distributed.""Hope, ownership, confidence, and agency.""Doctors are shifting their identity.""Plan your way out of problems.""It's a thousand little adaptations.""China plays chess while we play drafts.""It's all about mobilization.""Any day is day zero for change."To find out more about Guy Bloom and his award winning work in Team Coaching, Leadership Development and Executive Coaching click below.The link to everything CLICK HEREUK: 07827 953814Email: guybloom@livingbrave.com Web: www.livingbrave.com

Generate high-quality leads from a podcast each month: https://voics.kit.com/qualified-leadsNot many people know this, but Pat Flynn is the reason I started my podcast.Back in 2020, I was broke, clueless, and desperate for a way out, I bought a $60 microphone. That mic? It came from an affiliate link on Pat Flynn's website.I binged watched every piece of content Pat had:How to start a podcastThe best mics and softwareEditing tools I'd never used beforeFast forward to 2025, and I just recorded episode 258 of my podcast—with Pat Flynn himself.In this episode, Pat shares the lessons, failures, and surprises from 15 years of building online businesses—including generating over $10M in revenue.We talk about:How he built and grew Deep Pocket Monster to 1M subscribersThe importance of emotional connection in your contentWhy small, vibrant communities are the future of businessThe reality of staying relevant in a changing landscapeIs it blind luck? Or the compounding effect of 15 years in the game?Pat breaks it all down.If you're building a content business or just starting out, this is an episode you can't miss.Check out Pat's YouTube: https://www.youtube.com/@patflynn/My Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview(00:30) Importance of Serving Your Audience(03:03) How to Create Raving Fans(07:02) The Power of Consistency and Experimentation(12:38) Will AI Take Over Online Media?(17:56) Why Video Podcasts Do Better (19:13) The Benefits of Podcasting(23:19) Pat Flynn's Short-Form Content Strategies(28:29) Short Form vs Long-Form Content(34:02) The Art of Storytelling and Emotional Engagement(36:39) Building Community (39:17) Starting as a Newcomer in a Niche(42:03) Understanding People and Building Loyalty(45:57) Transitioning to Community-Based Learning(51:52) Investing in Startups(59:18) How to Get Sponsorships and Build Relationships(01:02:01) The Importance of ThumbnailsSupport the show

I've been super excited for this episode of the podcast for a while! This week, I speak with John Medina, author of one of my favorite books on the brain—Brain Rules! John and I talk about brain science generally and also dive into some specific aspects that are particularly important to the work of any data communicator: the importance of capturing and maintaining audience attention during presentations, emotional engagement as a way to counteract boredom and stress, and how stories can be a powerful tool for enhancing audience connection and retention. You'll learn how the brain prioritizes meaning over details, driven by survival instincts, and how storytelling effectively taps into these instincts by involving emotional elements.Keywords: data, data visualization, BrainRules, AudienceAttention, PresentationSkills, 10MinuteRule, EmotionalEngagement, StorytellingPower, NarrativeConnection, SurvivalInstincts, MikeGonzagaResearch, EpisodicMemory, DataVisualization, ScientificPresentations, RecallImprovement, SkepticismInScience, TheoryOfMind, MultitaskingMyth, LearningEfficiency, TechnologyDistractions, VisualMemory, AugmentedRealityEducation, VirtualRealityEducation, MentalHealthAwareness, ClimateChangeImpact, EconomicStress, PsychiatricDisorders, StressManagementSubscribe to the PolicyViz Podcast wherever you get your podcasts.Become a patron of the PolicyViz Podcast for as little as a buck a monthCheck out John's amazing book, Brain Rules, and visit the Brain Rules website for more great resources!Follow me on Instagram, LinkedIn, Substack, Twitter, Website, YouTubeEmail: jon@policyviz.com

Today, we discuss the evolution of gaming, focusing on the game Dark War Survival and its mechanics, storytelling, and monetization strategies. We explore how the game integrates emotional engagement through its narrative and character development, particularly highlighting the emotional hook of saving a sick dog. The discussion also delves into market trends, user acquisition strategies, and the competitive landscape of 4X games, emphasizing the importance of effective onboarding and monetization tactics in the gaming industry. We discuss the evolution of game mechanics, the impact of user acquisition strategies, and the role of AI in marketing. The conversation highlights the changing landscape of game design and monetization, emphasizing the importance of adaptability in a competitive market. We also highlight the transformative impact of AI on creative production, particularly in the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jani Torppa, Matej Lancaric⁠ Youtube: https://youtu.be/_l6Jb1P2TbE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Chapters 00:00 Epic Intro 03:06 Gameplay Mechanics of Dark War Survival 05:58 Storytelling and Emotional Engagement in Gaming 11:57 Monetization Strategies and Emotional Hooks 18:02 Market Trends and Competitive Analysis 20:57 User Acquisition and Cost Per Install (CPI) Insights 25:04 The Economics of Game Downloads 29:23 Revenue Trends in 4X Games 30:36 The Evolution of Game Mechanics 34:30 The Impact of User Acquisition Strategies 39:03 The Role of AI in Game Marketing 44:26 The Future of Game Design and Monetization 49:35 AI in Creative Production 51:08 The Impact of AI on Engagement 52:37 Interactive Storytelling and Game Design 54:55 Trends in Game Marketing and User Acquisition 56:19 The Role of AI in Game Development 01:00:00 The Future of AI in Gaming and Marketing 01:07:25 Final Thoughts and Ratings --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Latest AI guide - https://lancaric.me/ugc-guide-ai-user-acquisition/ Jani Torppa Founder & COO Geeklab https://www.linkedin.com/in/jani-torppa-80480a122/ https://geeklab.app/ https://audiencelab.ai/ Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways Dark War Survival employs a zombie apocalypse theme to attract players. The game features a strong narrative and emotional engagement. Monetization strategies include emotional hooks like saving a sick dog. UA costs in 4X games can be very high. UA strategies in 4X are evolving, focusing on broad appeal and engagement. The approachability of games is key to attracting a larger player base. ASO strategies may become less relevant if user acquisition is effective. The future of gaming & UA will heavily rely on AI technologies. The pace of innovation in the gaming industry is accelerating due to AI. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric.

In this episode of Training Unleashed, host Evan Hackel welcomes back Elizabeth Lotardo, a distinguished consultant, writer, and online instructor, to explore how emotional engagement can transform workplace experiences. Elizabeth shares insights from her latest book, Leading Yourself, offering actionable strategies to create a purpose-driven work environment worth loving. From practical tips for leaders to navigating workplace challenges, Elizabeth provides a refreshing perspective on leadership and personal growth. Key discussion points include: The importance of emotional engagement in the workplace. Strategies for leading without formal authority. How to align personal purpose with organizational goals. Practical tools for fostering stronger team connections. Don't miss out on this opportunity to enhance your leadership skills and improve your training programs. Stay inspired and keep learning! Please like, share, and rate our podcast to help us reach more professionals like you. For more episodes visit us at trainingunleashed.net Watch the episode: https://youtu.be/exGns1fy2ps Connect with us: https://learning.net/ https://www.facebook.com/thelearningnetwork https://www.instagram.com/tln_solutions/ https://twitter.com/TLN_Solutions https://www.linkedin.com/company/283736 Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.Key Discussion Points:The Impact of Experiential Marketing: Katie and Louisa unpack why experiential marketing leaves a lasting brand impression. Although only 29% of marketers leverage brand experiences, 80% of consumers crave them, revealing an untapped opportunity to connect deeply with audiences.ROI of Brand Experiences: Louisa shares insights on proving ROI, emphasising the strategic value of events like Montclair's Art of Genius, which drew 10,000 attendees and garnered over a billion social media views. She discusses how planning, alignment, and strategic ROI measurement can win over procurement and finance teams.Strategic Planning for Success: From the "why" of the event to emotional impact, Katie and Louisa cover the essentials of early planning, highlighting how memorable experiences are built when aligned with brand goals. They underscore the importance of engaging all stakeholders to ensure brand experiences drive measurable success.Creating Authentic Brand Worlds: Louisa reveals how iconic brands like Pinterest and Netflix captivate attendees by transforming physical spaces to reflect their brand ethos. She explains how these brand experiences can increase consumer engagement, inspire brand loyalty, and create viral, shareable moments.Emotional Engagement and Consumer Trust: Katie and Louisa emphasise that experiential marketing evokes emotions that digital campaigns can't replicate. From Dove's Real Beauty campaign to Bacardi's legendary Bermuda Triangle event, they discuss how these experiences leave a lasting impact that fosters authentic consumer trust.Top Tips for Memorable Brand Experiences: Louisa shares her expert advice for brands considering experiential marketing, covering the importance of clear objectives, strategic alignment, and leveraging content across digital channels for extended reach and ROI.In this show, we cover: Experiential Marketing Strategies, Building Brand Loyalty, Emotional Connection in Marketing, Immersive Brand Experiences, B2B Brand Engagement, Brand Experience ROI, Creating Shareable Moments, Engaging Events for B2B and B2C, Strategic Marketing Planning, Leveraging Live Events for ROI, Content-Driven Event Marketing, Innovative Marketing Tactics for Brand Growth, Enhancing Customer Engagement with EventsLINKS:Louisa O'Connor https://www.linkedin.com/in/louisa-o-connor-36773919/Connect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

In this episode, we delve into the creative trends shaping the gaming industry for October 2024. We discuss the advertising strategies of games like AFK Journey, the impact of misleading ads on revenue, and the evolution of creative strategies in gaming. The conversation also touches on the importance of user reviews, the influence of micro learning in ads, and the future of game advertising trends. Main Takeaway = Reviews less important than Revenue This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠ Youtube: https://youtu.be/G83ZsDABGUE Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg Agenda 00:00 Epic intro 01:25 Introduction to Creative Trends 01:49 Analyzing AFK Journey's Advertising Strategies 05:08 The Impact of Misleading Ads on Game Revenue 06:31 Exploring Creative Inspirations in Game Ads 10:29 The Evolution of Game Creatives 14:21 Reviewing Player Feedback and Expectations 18:54 The Future of Game Advertising and Player Engagement 23:27 The Power of Hooks in Gaming Ads 24:11 Emotional Engagement in Game Design 25:30 Visuals and Branding in Mobile Games 26:30 Game Mechanics and Player Retention 28:49 Trends in Game Advertising 29:56 Innovative Game Features and Mechanics 31:25 The Influence of Visual Styles in Gaming 32:39 The Role of Creativity in Game Marketing 34:41 Understanding Player Psychology 37:05 The Impact of Trends on Game Development 39:51 Micro Learning and Game Advertising 42:01 Final Thoughts on Game Trends and Innovations --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways AFK Journey is utilizing unconventional advertising strategies. Misleading ads can significantly impact game revenue. The gaming industry is seeing a rise in high-quality creative content. The importance of emotional engagement in game ads cannot be overstated. Giant animals and absurd concepts are trending in game ads. We plan to explore user reviews in future episodes. The discussion highlights the interconnectedness of various creative strategies. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Luxury Marketing Insights: A Comprehensive GuideIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Lillian Raji, president of the Lillian Raji Agency, to explore the intricacies of luxury marketing. With over two decades of experience in luxury public relations, Lillian shares her expertise on connecting with luxury consumers, emphasizing the emotional aspects of marketing and the critical importance of listening to clients. This blog post highlights the key themes from their conversation, offering actionable advice for businesses aiming to refine their luxury marketing strategies.Lillian Raji, a seasoned expert in luxury marketing, focuses on high-end brands in the watch, jewelry, and hospitality sectors. Her agency specializes in helping luxury brands forge deep emotional connections with consumers. During the podcast, Lillian discusses her journey, including her recent focus on the Olympics and her upcoming series, "How to Succeed in Watches if Your Name Isn't Rolex," which aims to spotlight lesser-known, high-quality watch brands. She underscores the significance of storytelling in luxury sales, sharing anecdotes that illustrate how effective storytelling can enhance product value and foster customer loyalty.A central theme of the discussion is the importance of emotional connections in luxury marketing. Lillian emphasizes that luxury marketing transcends the product itself, focusing instead on the story and emotions it evokes. She shares a personal experience with a Cartier watch, highlighting how luxury brands must create narratives that resonate with consumers. Additionally, Lillian stresses the value of listening to customers, recounting a successful client interaction that underscored the importance of understanding client needs. By embracing these principles, businesses can create meaningful connections with customers, enhance their marketing strategies, and achieve long-term success in the luxury market.About Lilian Raji:For over two decades, Lilian M Raji has served as strategic counselor and public relations advisor to some of the world's leading luxury brands. She's helped introduce S.T. Dupont to the U.S. market, aided the Quebec Government Delegation in promoting their artists to the broader American market, and handled the press launch of WatchBox -- with publicity from full page coverage in the New York Times, Bloomberg, Wall Street Journal and more, leading to the start up securing $100 million in funding. When brands have a story to tell, Lilian gets them in front of the widest, most qualied audience possible.She seamlessly integrates marketing, PR and sales to ensure every facet of a client's strategy is harmoniously aligned and reinforced across all consumer-facing channels. Lilian delivers tailored, client-focused services with marketing blueprints customized to each client's unique identity and aspirations. Her attention to detail is especially prized in the luxury sector, making her the quintessential choice for emerging and growing brands striving for distinction and excellence.In between showing clients how to make more money with existing and new customers, Lilian pens a regular column called,“Dear Lilian: e PR Advisor,” for National Jeweler Magazine. About The Lilian Raji Agency:For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.Apply to be a Guest on The Thoughtful Entrepreneur:

MYA- Lead Generation Quiz https://joinmya.com/signup  Use code JA2FREE for 2 months free  Join the FREE Facebook group to join like minded beauty pros and ask questions! www.Facebook.com/groups/salonandsuitebusiness Follow me on Facebook Instagram.com/jenniferjadealvarez Leave a Review and Share on IG

Do you want to break free from the endless cycle of indecision and finally have the clarity and certainty you need to make life-changing decisions? Imagine having a revolutionary process that not only gives you logical certainty but also communicates that certainty to all parts of your brain, including the emotional and primal brain. Get ready to discover the solution that will transform the way you make important decisions and give you the confidence to lead a life aligned with your values and purpose. The answer lies in a groundbreaking visual assessment process that wakes up your entire brain, allowing you to see your relationships and decisions with crystal clarity. Get ready to break free from indecision and step into a future filled with confidence and certainty. Stay tuned to uncover the key that will unlock your path to certainty and clarity in decision-making. In this episode, you will be able to: Master the art of overcoming indecision in high-stakes decisions to take charge of your life. Decode the grid for clarity and decision-making to unlock new ways of thinking and problem-solving. Understand the influence of the emotional and primal brain in decision-making to gain control over impulsive choices. Explore relationship decoding for a comprehensive marriage assessment and a deeper understanding of your partnership. Visualize mapping to understand personal values to align your life choices with what truly matters to you. My special guest is Mike Fink Meet Mike Fink, the mastermind behind the Decoding Grid, a groundbreaking clarity and decision-making process. As an author, coach, and personal development expert with a Master of Science in psychology from Yale University, Mike's expertise is unparalleled. His journey from navigating a complex relationship with his father to pursuing a fulfilling career change to psychology provides a relatable and inspiring backdrop to his work. With a focus on helping women facing the decision of divorce, Mike's unique insights into the emotional and primal brain in decision-making offer invaluable wisdom and guidance. Get ready to gain clarity and certainty in personal decisions as Mike shares his wealth of knowledge and experience on today's show. Connect with Mike Fink: Website: https://www.getabsoluteclarity.com/ Facebook: https://www.facebook.com/profile.php?id=100074556393932 LinkedIn: https://www.linkedin.com/in/mike-fink-get-absolute-clarity/ Connect with Dwight Heck! Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/@giveaheck LinkedIn:https://www.linkedin.com/in/dwight-raymond-heck-65a90150/ TikTok:https://www.tiktok.com/@giveaheckX: https://x.com/give_a_heck The key moments in this episode are:00:00:02 - Introduction to Mike Fink 00:01:15 - Mike's Origin Story 00:06:34 - Turning Point 00:10:36 - Finding Purpose 00:13:38 - Business Partnership Challenges 00:22:28 - Overcoming Indecisiveness 00:23:35 - Choosing Canada and Quebec 00:27:46 - Montreal and Love for Canada 00:29:30 - Lack of Support for Divorce 00:30:05 - Understanding Women's Challenges 00:34:13 - Development of the Decoding Grid 00:39:27 - Addressing All Parts of the Brain 00:41:22 - The Brain's Role in Decision Making 00:48:52 - Importance of Essential vs. Optional Values 00:55:17 - Understanding Emotional Responses 00:58:23 - Relationship Decoding and Visual Mapping 01:02:16 - Decoding Grid Application and Marriage Counseling 01:04:11 - The Role of the Gatekeeper in Decision-Making 01:05:57 - Overcoming Indecision and Finding Clarity 01:08:57 - Importance of Humor and Emotional Engagement 01:09:41 - Living in Alignment with Values 01:10:21 - Availability of the Book 01:11:15 - Encouragement to Live a Purposeful Life 01:13:15 - Closing Remarks and Call to Action 

In this episode, Lou connects with the inspiring Elizabeth Lotardo, a consultant, writer, and online instructor who helps organizations drive emotional engagement. Elizabeth is the author of "Leading Yourself," a refreshingly candid playbook that teaches you how to create a work experience worth loving right now. Join Lou and Elizabeth as they dive into the concept of self-leadership, exploring practical tips and tricks to find meaning, joy, and opportunities in your current job—even in the face of imperfect bosses, weird economies, and annoying systems. From her personal experiences to professional insights, Elizabeth shares how anyone can take control and thrive in their workplace. Whether you're looking for inspiration or concrete advice, this episode has something for everyone. Tune in as they discuss: The journey and early seeds that led Elizabeth to write "Leading Yourself." Tips for finding daily meaning in work, even when it's frustrating. How to raise your hand for new opportunities and debunk limiting beliefs. How organizations and HR leaders can create a supportive environment for self-leadership. The importance of seeing purpose in what you do and the power of workplace momentum. If you want to learn how to lead yourself better and find more fulfillment in your current job, this episode is a must-listen! Guest: Elizabeth Lotardo - Consultant, Writer, and Online Instructor Host: Lou Diamond - Bestselling Author, Speaker, and Master Connector Don't forget to check out Elizabeth's book "Leading Yourself" and connect with her on LinkedIn for more insights and content. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

In today's episode we're diving into one of the most critical aspects of talent acquisition and sales strategy: building a strong touch plan. We will explore the nuances of recruiting and engaging active and passive talent by focusing on their growth and addressing their pain points.We'll also delve into the art of standing out in a competitive market through personalized touches, such as LinkedIn voicemail and video messages, and the importance of building your brand.Kortney shares her comprehensive 16-step touch plan strategy, guiding us on how to effectively use emails, phone calls, and even snail mail to connect with prospects who might not be active on social media. As well as highlight the power of metrics, the significance of consistent social selling, and how tools like ATS can streamline the client acquisition process. This episode is packed with actionable insights ensuring that you walk away with strategies to revolutionize your approach. So, whether you're refining your current touch plan or building one from scratch, this episode is a treasure trove of knowledge you won't want to miss.______________________Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

In this enlightening episode, we delve into the roles of emotion and intellectual engagement in film appreciation. We talk about how films captivate audiences on both an emotional and intellectual level.

On this week's episode of Sense, by Meg Faure, we dive into the incredible journey of early brain development. Our guest host, Tove Gant, joins us to explore how sensory stimulation shapes the human brain in the first thousand days. This episode is essential for parents keen on optimising their child's cognitive, emotional, and social skills. The Importance of Early Brain Development We discuss why the first thousand days of a child's life are crucial. Meg explains how sensory experiences significantly influence brain development during this period. Listeners will learn about the concept of neuroplasticity and how the brain remains moldable throughout life. Sensory Stimulation and Neuroplasticity Meg elaborates on how sensory inputs create connections between brain cells. She explains how sensory stimulation impacts the brain's development and the concept of "use it or lose it." Parents will understand the importance of providing varied sensory experiences to their children. Environmental Influence The conversation highlights the role of the environment in shaping the brain. Meg shares a compelling story about a child from Hong Kong who faced developmental delays due to limited environmental exposure. This example underscores the significance of varied and rich sensory environments. Emotional Engagement and Learning Meg and Tove discuss the impact of emotional engagement on sensory stimulation. Fun and happiness are crucial for effective learning. They explain how positive emotional interactions can foster better brain development and social skills. Balancing Stimulation and Overstimulation One of the key discussions is finding the right balance between stimulation and overstimulation. Meg emphasizes the importance of reading a baby's signals to avoid overstimulation. Parents learn how to provide appropriate sensory experiences without overwhelming their children. The TEAT Framework Meg introduces the TEAT framework (Timing, Environment, Activity, and Toys) from her Baby Sense book. This framework helps parents integrate sensory stimulation into daily routines effectively. The TEAT framework ensures that activities are appropriately timed and varied throughout the day. Practical Tips for Parents Throughout the episode, Meg offers practical tips for parents to enhance sensory stimulation. She emphasizes the importance of floor time, tummy time, and using natural environments for sensory experiences. Listeners should tune in to this episode to gain valuable insights into early brain development. Meg Faure provides actionable advice and scientific explanations, making this podcast a must-listen for new parents. By understanding and applying these principles, parents can significantly impact their child's future cognitive, emotional, and social success. This episode offers a comprehensive guide to fostering optimal brain development through sensory stimulation.

Enjoy the episode? Send us a text!Are you curious about what makes a marriage truly happy? In this video, we dive deep into the key factors that can predict marital happiness and overall life satisfaction. Our expert guest explores extensive research, revealing the surprising elements that contribute to a joyful and fulfilling marriage.

TAKEAWAYSImportance of understanding how the brain works and applying knowledge to improve learning, communication, and productivityExplanation of the four different brain types and their personalized approaches in various aspects of lifeSignificance of learning how to learn and meta-learningImpact of understanding brain types on communication and salesImportance of self-awareness and emotional intelligenceImpact of digital distractions and technology on cognitive functionsImportance of maintaining a healthy brain through meditation, exercise, diet, and sleepRole of relationships in brain health and overall well-beingAccessing resources such as brainnutrition.com and mybrainanimal.com for brain health and brain type testEncouragement to share insights on social media and reinforce learning through sharingTIMESTAMPSThe brain upgrade conversation (00:00:00)Discussion about the importance of belief, learning, and brain function in achieving success.Understanding the brain's potential (00:01:00)Introduction to Jim Kwik's book "Limitless" and the significance of understanding how the brain works for learning and productivity.Mindset, motivation, and methods (00:03:32)Exploring the three keys to being limitless: mindset, motivation, and methods for personal growth and improvement.The four brain types (00:08:26)Explanation of the four different brain types (cheetah, owl, dolphin, and elephant) and their dominant traits.Applying brain types in various aspects of life (00:10:56)How understanding one's brain type can lead to personalized approaches in communication, sales, and relationships.Enhancing focus based on brain types (00:16:50)Tips for enhancing focus based on the specific traits of each brain type, including strategies for cheetahs, owls, dolphins, and elephants.Self-awareness and courage (00:18:28)The importance of self-awareness and the courage to be oneself in personal growth and success.Knowledge and action (00:19:59)The power of combining knowledge with action, and the impact of self-awareness and emotional intelligence.Overcoming mindset limitations (00:21:02)Understanding the power of the mind, unraveling limiting beliefs, and overcoming mindset challenges.Turning challenges into strength (00:22:19)How personal struggles and challenges can lead to personal growth and strength.Passion and purpose (00:26:15)Differentiating between passion and purpose, and using one's passion to positively impact others.AI as a tool for learning (00:28:53)The potential of artificial intelligence as a tool to enhance human intelligence and personalized learning.Digital distractions and memory reliance (00:30:51)The impact of digital distractions, digital dementia, and digital deduction on focus and memory, and the importance of taking action and using knowledge effectively.Digital Distraction (00:35:16)Discusses the impact of technology on mental fitness, digital deluge, and the overload of information.Mental Fitness and Brain Care (00:36:22)Importance of taking care of the brain's hardware, including meditation, exercise, and hydration.Neuro Nutrition (00:41:14)Discusses the importance of diet for cognitive health, including brain foods and supplements.Sleep and Brain Function (00:44:54)The quantity and quality of sleep, the role of sleep in memory consolidation, brain cleansing, and creativity.Relationships and Brain Health (00:50:01)The impact of relationships on happiness and the influence of social networks on behavior and habits.Extras and Brain Health (00:52:04)Discusses additional practices like biohacking, cold therapy, and hyperbaric chamber as supplementary to foundational practices.Brain Nutrition Guide (00:53:06)Jim Kwik promotes brain nutrition guide and offers a free brain animal test to understand individual brain types.Sharing and Learning (00:53:53)Jim Kwik encourages listeners to share one thing they learned for better retention and offers a chance to win a copy of "Limitless."Show Notes and Conclusion (00:54:38)Ryan Alford discusses show notes and links, emphasizing the importance of understanding one's learning style for growth and learning. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Many therapists are conflicted about how to show up with their clients. While there is lots of training to be highly emotionally engaged with clients, there is also training that therapists should be more distant in sessions to avoid possible countertransference––which is the evoking of emotions and reactions within the therapist. What if, instead of attempting to be overly engaged or maintaining a distancing demeanor, therapists learned how to honor their humanness within their therapeutic role?  On this episode of Transforming Trauma, host Emily Ruth welcomes Karen J. Maroda, PhD., noted psychoanalyst and author, to discuss her fascinating research on countertransference.  About Karen J. Maroda: Karen J. Maroda, PhD., is a psychologist/psychoanalyst practicing in Milwaukee, WI. She is also an Assistant Professor of Psychiatry at the Medical College of Wisconsin, and sits on the editorial boards of The Journal of the American Psychoanalytic Association, Psychoanalytic Psychology, and Contemporary Psychoanalysis. The author of four books, her most recent one, titled "The Analyst's Vulnerability: Impact on theory and practice," has received wide recognition across theoretical originations because it focuses on the early childhood experiences of all psychotherapists.  Learn More: Website LinkedIn Amazon To read the full show notes and discover more resources, visit https://complextraumatrainingcenter.com/transformingtrauma *** The Complex Trauma Training Center: https://complextraumatrainingcenter.com View upcoming trainings: https://complextraumatrainingcenter.com/schedule/ The Complex Trauma Training Center (CTTC) is a professional organization providing clinical training, education, consultation, and mentorship for psychotherapists and mental health professionals working with individuals and communities impacted by Adverse Childhood Experiences (ACEs) and Complex Trauma (C-PTSD). CTTC provides NARM® Therapist and NARM® Master Therapist Training programs, as well as ongoing monthly groups in support of those learning NARM. CTTC offers a depth-oriented professional community for those seeking a supportive network of therapists focused on three levels of shared human experience: personal, interpersonal & transpersonal.  The Transforming Trauma podcast embodies the spirit of CTTC – best described by its three keywords: depth, connection, and heart - and offers guidance to those interested in effective, transformational trauma-informed care. We want to connect with you! Facebook @complextraumatrainingcenter YouTube Instagram @cttc_training_center      

Part 2 with Lara Galloway: In this episode Scott was joined by Lara Galloway virtually to discuss building trust and emotional connection in the seminar marketing world.  At the time of recording, Lara was the SVP of Channel Management at White Glove, where she leveraged her expertise in Business Development, Marketing, Product and Sales to build enterprise partnerships that offer financial advisors lead-generating workshops and nurturing programs to keep them in front of their clients and prospects. Now, Lara is the Chief Marketing Officer at Goldstone Financial Group.Her entrepreneurial background and 12-year tenure running her own coaching firm, where she provided advice and consulting to small business owners, make her a valuable coach to White Glove's employees and clients. In her free time, Lara enjoys baking, craft beer, hiking with her husband and kids and spending time with her dog, Tuck. In this episode you will learn the following:The significance of connecting with clients on an emotional level, understanding their needs, and building trust through education and rapport.Best practices for both physical and digital workshops, highlighting the value of engaging the audience, asking questions, and using polls to foster interaction.The upcoming wealth transfer from boomers to Gen X and women, emphasizing the need for advisors to adapt their approach to connect with these demographics.The role of ongoing communication, such as drip campaigns and social media content, in nurturing client relationships and staying top of mind.Connect with Scott on LinkedInConnect with Lara on LinkedInFor more on The Optimized Advisor Podcast click here  For more about White Glove click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning

Church Staff Banter: From Worship Discussions to Hallmark Movies In this diverse and meandering conversation, the church staff, led by Paul with guest April, Penny, and Jeremy, discuss a range of topics including their thoughts on praise and worship music, insights from a recent conference, personal appreciations, and light-hearted banter on Mother's Day, Topgolf experiences, and Hallmark movies. The discourse digs into the nuances of worship music's role and impact, shifts to sharing genuine appreciations among the team members, then veers into playful exchanges on various personal preferences and experiences, reflecting the group's camaraderie and multifaceted interests. 00:00 Kicking Off with a Spirited Introduction 00:48 Special Guest April Joins the Podcast 01:24 Fast Food Prices: A Heated Discussion 06:08 Drive Conference Insights and Experiences 09:52 Volunteer Appreciation and the Value of Community Service 16:07 Mother's Day Wishes and Women's Need for More Sleep 24:23 Fun with Water Guns and Father's Day Plans 24:50 Trivia Time: Guessing the Age of the Oldest Mother 25:42 The Hilarious Reality of C-Sections and Parenting 26:04 Awkward Church Awards and Teen Mom Insights 27:17 Debating Praise vs. Worship in Modern Church Music 30:09 Appreciation Round: Sharing Love and Laughter 32:19 Musical Tastes and Discoveries: From Folk to Taylor Swift 35:29 Exploring Beyoncé's Country Album and Celebrity Music Shifts 37:07 The Complexities of Worship Music and Emotional Engagement 44:42 Topgolf Adventures and the Dynamics of Competition 48:19 Wrapping Up: Hallmark Movies, Wellness Hotels, and Derby Days

Timestamps:00:00 Welcome to Season 2: The Unforgettable Comeback00:55 The Big Reveal: Why We Faked Our Podcast's Death02:59 Emotional Engagement and Its Impact05:22 The Aftermath: Listener Reactions and Personal Reflections12:53 Introducing the Newsletter: A New Way to Engage15:52 The Misfit Community: Engaging with Our Audience17:17 Kicking Off with Casual Banter17:48 Deep Dive into Emotional Engagement20:02 Exploring Product Marketing Challenges24:58 Personal Growth and Professional Evolution27:05 Embracing the Consulting Journey33:06 Wrapping Up and Looking Forward Show notes:⁠We're Not Marketers Website⁠⁠Dying 4 Influence Newsletter⁠⁠Ruben Studdard's Sorry 2004⁠

Acquire and Keep Clients for Life  Shep Hyken interviews Richard Weylman, hall of fame inducted keynote speaker and bestselling author. He talks about his latest book, 100 Proven Ways to Acquire and Keep Clients for Life, and how an elevated customer experience helps brands stand out amidst the competition.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can companies create elevated experiences at every touch point for their customers?  How does the concept of "lifetime value" impact customer-focused decision-making?  What's the significance of emotional engagement in driving customer loyalty and revenue?  How can small, personalized gestures impact the customer experience?  How does cultivating relationships with customers contribute to long-term profitability?  Top Takeaways:    There are four things that customers are looking for. They are looking for brands that are thoughtful, kind, caring, and empathetic.    Understand your customers' lifetime value (LTV). By recognizing a customer's potential long-term value, businesses can make better customer-focused decisions that are less about the amount they spend on any single purchase and more about nurturing relationships, ensuring positive experiences, and understanding their needs.     Small gestures and careful word choices matter. Businesses can make customers feel valued and respected by paying attention to details, like calling customers by their preferred names and avoiding generic follow-up messages. Even a simple gesture can leave a lasting positive impression, potentially leading to future business opportunities.    Building relationships with customers helps businesses stand out in a crowded market. Creating emotional connections and nurturing long-term relationships drive revenue by de-commoditizing your products and strengthening customer loyalty.    Plus, Richard shares how a thank-you note after a rejection earned him a future opportunity. Tune in!   Quote:   "What happens when you elevate the experience by focusing on kindness, thoughtfulness, caring, and empathy? What happens is you elevate the experience and create emotional engagement."    About:     Richard Weylman is a keynote speaker, customer experience expert, and the author of two international bestsellers, including The Power of Why: Breaking Out in a Competitive Marketplace. His latest book, 100 Proven Ways to Acquire and Keep Clients for Life, is now available on Amazon.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.    Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Actor's Career Compass, host Martin Bentsen delves into the critical concept of the 4 levels of acting, a framework designed to help actors gauge their performance skills and understand what casting directors seek. Martin begins by addressing the double-edged sword of acting's unstructured nature, highlighting how a lack of structure can foster artistic freedom yet simultaneously obscure an actor's ability to assess and improve their performance. He introduces a numeric system to categorize acting skills into four distinct levels, ranging from beginners making basic mistakes to elite performers who leave audiences in awe with their captivating and emotionally engaging performances.The episode breaks down each level in detail, offering insights into the common pitfalls and achievements characteristic of each stage. Level 1 actors face technical challenges, such as forgetting lines or failing to connect with the audience due to basic mistakes. Level 2 actors, though technically proficient, struggle with making their performances compelling due to unclear choices. At Level 3, actors achieve clarity and focus, yet their performances may lack emotional depth or engagement. Finally, Level 4 represents the pinnacle of acting, where performers make bold, emotionally charged choices that resonate deeply with audiences. Martin emphasizes the importance of aiming for at least Level 3 in auditions to stand a chance for callbacks and encourages actors to record and analyze their performances to identify areas of improvement actively.For those navigating the competitive world of acting, this episode serves as a practical guide to self-assessment and improvement, underlining the need for actors to make strong, clear choices in their performances, especially when audition details are scarce. You can reach Martin at martin@cityheadshots.com or learn more about his work at http://www.martinbentsen.com.Additional Resources: Headshots: https://www.cityheadshots.com Shoot Footage for Your Reel: https://www.actorscreenershoot.com Edit Footage You Already Have Into a Reel: https://www.demoreelsnyc.com

Welcome to this week's episode of the Future-Proof your Business podcast where I'm exploring a topic that is fundamental to my work and teachings: the magic of Effective Communication. I delve into my belief that everything comes down to the way you communicate and having the ability to put yourself in other people's shoes and imagine what another person is thinking or feeling is the key to success. It can literally transform every single situation, improve relations, build trust and achieve an overall more positive outcome.Key Takeaways: Communication in LeadershipClarity and direction, roles and responsibilities.Engaging and getting the buy-in from your team by sharing the vision and purpose behind it.Building stronger relationships and trust.Resolving conflicts and creating win-win scenarios.Self-awareness and understanding othersGetting curious about your own behaviour and reactions.Putting yourself in others' shoes and see things from other perspectives.The importance of empathy and compassion.Identifying Key Stakeholders and their needsMapping out and prioritising the key stakeholders for your businessGetting under the skin of each stakeholder categoryUnderstanding what is important to them and what they need from you.Mapping out your Communication PlanTailoring communication to each stakeholders' needs.The importance of two-way communication Implementing a feedback loop Embracing the ability to adapt and change strategies.Scenario and contingency planning. Resources Future-Proof your Business Webinar 18th April - sign up for my free interactive workshop https://www.iamlucyrennie.com - free downloadable resources, other episodes and more information about how to work with Lucy. Buy my book here Join me in my membership The Future-Proof Club here - The Future-Proof Club Episode 26- Are you really listening? https://www.iamlucyrennie.com/podcast/are-you-really-listening Episode 43 - Joining the Dots https://www.iamlucyrennie.com/insights/joining-the-dots-the-programme Come and join me and lots of other small business owners like you in my FREE Facebook group:CWP (Communicate with Purpose) Group | Facebook

In this 156th episode, I share my daily reflection posted on Twitter @bryoncar, from Jan 29th to Feb 2nd, 2024 Check out the WHOLE SPOTIFY PLAYLIST I put together with all the listens mentioned below: >>>⁠ bit.ly/FreshAirAtFiveSpotifyPlaylistE156

Join me in a captivating conversation with mental health advocate Mandy Froehlich. We delve into the realms of emotional engagement and resilience, uncovering insights that will challenge and inspire you. Mandy shares her unique perspective on navigating life's ups and downs, emphasizing the power of positive emotional engagement and practical resilience strategies. Tune in for an episode brimming with wisdom and transformative ideas, guaranteed to leave you with valuable takeaways for both personal and professional growth. Transcript available at LainieRowell.com. About Our Guest: Mandy Froehlich is a distinguished mental health advocate, educator, and author. Her professional path started as an elementary teacher who loved technology. As her story goes, she became incredibly burnt out long ago when there were no pathways to healing. Nobody wanted to talk about sad teachers, or so she was told. Although edtech and mental health might seem like completely different topics (they're not), they were her life for many years. She was a technology integrator and then a Director of Innovation and Technology, but she was trying to heal from the stress and strain of the classroom many years after she left it. Her goal was to help other people and advocate for policy change. She strives to be the mental health advocate that she needed years ago. Thrive Global Article: Emotional Engagement and Resilience: Mandy Froehlich's Guide to Thriving Connect with and learn from Mandy Froehlich: Website – MandyFroehlich.comX/Twitter – @FroehlichM About Lainie: Lainie Rowell is a bestselling ⁠author⁠, award-winning educator, and TEDx speaker. She is dedicated to human flourishing focusing on community building, social emotional learning, and honoring what makes each of us unique and dynamic through learner-driven design. She earned her degree in psychology and went on to earn postgraduate degrees in education. As an international keynoter and a consultant, Lainie's client list ranges from Fortune 100 companies like Apple and Google to school districts and independent schools. Learn more at ⁠⁠⁠⁠⁠⁠⁠⁠⁠linktr.ee/lainierowell⁠⁠⁠⁠⁠⁠⁠⁠⁠. Website - ⁠LainieRowell.com⁠ Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell ⁠⁠⁠⁠⁠⁠⁠⁠ Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠@LainieRowell⁠⁠⁠⁠⁠⁠⁠⁠ Evolving with Gratitude, the book is available ⁠⁠⁠⁠⁠here!⁠⁠⁠⁠⁠⁠⁠ And now, Bold Gratitude: The Journal Designed for You and by You is available too! Both Evolving with Gratitude & Bold Gratitude have generous bulk pricing for purchasing 10+ copies delivered to the same location.

Hey all, and welcome back to the Two Man Forecheck!  Chris was on IR last week and without a possible call-up we missed a week, but we're back!  It's Christmas Eve day here in the states and we have a fun-filled, Mike would call it “shouty” episode here for you to unwrap.  Here is the breakdown… Open/Bruin's Emotional Engagement:  0:00 – 25:55 Jack Edwards Out a Few Games:  25:55 – 35:43 Mike's Prediction During the Eichel Situation:  35:43 – 47:57 Cassie Campbell-Vincent Joining the PWHL:  47:57 – 1:00:46 Will He/Won't He; Connor McDavid:  1:00:46 – 1:05:54 Bobby Lou Ring of Honour but no Number Retirement:  1:05:54 – 1:18:45 Red Wings Looking To Make Trades:  1:18:45 – 1:28:53 Joey O'Brien, Stars EBUG Gets a Promotion:  1:28:53 – 1:33:09   Here is the link for the latest Will He/Won't He Poll regarding Jake DeBrusk:  https://twitter.com/pucksage/status/1738994038332625250   Merry Christmas and Happy Holidays this week to everyone!  Enjoy the show and let us know!

This week on The Melting Pot we learned from Massimiliano Pogliani, an Italian entrepreneur with an incredible experience in brand development. Throughout his career, he has helped turn Nespresso into a global brand, he has taken Vertu, a luxury Nokia product, continued its development, and sold it on to private equity. Massimiliano was also the first Chief Executive Officer at Illy Coffee who wasn't a family member. In this episode, Massimiliano shares the playbook he used at Nespresso to turn a locally managed product into a global premium brand, how they got to the point where 50% of their sales were coming through referrals, and how they built a community that was referring and acting as ambassadors and salespeople for their product and their brand. He also talks about the cultural transformation he undertook at Illy Coffee and how he found the promoters within the company that allowed him to do it. Massimiliano shares the essential pillars of building a premium brand, focusing on product excellence, emotional engagement, and consistent brand management. His insights, drawn from his roles at Vertu and Nespresso, offer valuable lessons on exceeding customer expectations, creating a brand community, and fostering emotional attachment with consumers. His emphasis on personal connections, team management, and the development of a cohesive brand culture provides valuable insights for luxury brand managers looking to create meaningful and emotionally engaging brand experiences.A fantastic conversation about building and running three amazing businesses and brands.Download and listen to learn more.On today's podcast: The pillars of creating a luxury brandPositioning Nespresso as a global luxury brandThe importance of living your brandChanging the culture at Illy CoffeeHow to find the promoters within the business to change your culture Follow Massimiliano Pogliani:Px3 PartnersLinkedInBook recommendations: Who Moved My CheeseOut of the Maze Enjoyed the show? Leave a Review

In this episode, my guest is Robert Greene, multiple New York Times bestselling author and expert on human psychology and behavior both at the individual and group levels and in the context of relationships, careers, and society. We discuss how to find, pursue and achieve one's unique life purpose, and how to best learn from good and hard experiences along that journey. We discuss power dynamics in relationships, the different types of human communication and the interplay between seduction and vulnerability. We discuss how to find the right romantic partner, improve healthy self-awareness, the link between anxiety and creativity, and pick ideal mentors and role models. Robert also discusses his recent stroke and what he has learned from his near-death experience about motivation, urgency and appreciation for life. Listeners of all ages will benefit from Robert's insights on navigating the process of building a deeply purposeful life and enhancing one's relationship with the self, others and society.  For show notes, including referenced articles and additional resources, please visit hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman ROKA: https://roka.com/huberman Helix Sleep: https://helixsleep.com/huberman Waking Up: https://wakingup.com/huberman InsideTracker: https://insidetracker.com/huberman Momentous: https://www.livemomentous.com/huberman Timestamps (00:00:00) Robert Greene (00:01:58) Sponsors: ROKA, Helix Sleep & Waking Up (00:05:56) Mastery (The Book), Purpose (00:08:26) Finding Purpose, Childhood, Learning & Emotional Engagement (00:18:00) Early Interests, Delight & Discovery (00:22:50) Love vs. Hate Experiences & Learning (00:28:25) Self-Awareness, Frustration, Excitation (00:31:47) Sponsor: AG1 (00:33:18) Sublime Experiences, Real vs. False; Authenticity & Time (00:43:57) Power & Relationships; Purpose & Mastery (00:55:51) Seduction, Vulnerability, Childhood (01:07:04) Sponsor: InsideTracker (01:08:05) Power Dynamics & Romance; Equality, Love Sublime & Connection (01:18:42) Vulnerability in Relationships, Creativity; Social Media, Justice (01:29:45) Outrage, Control, “Art of Ignore” (01:33:50) Masculinity & Femininity (01:42:16) Picking Role Models; Purpose & Mentor Relationship (01:51:07) “Alive” Thinking; Anxiety & Creativity (01:58:55) Convergent Interests & Romantic Relationships (02:07:19) Self-Awareness, Core Values & Romantic Relationships (02:15:27) Non-Verbal Communication & Relationships (02:24:58) Eyes, Voice, Intuition & Seduction (02:28:38) Virtual World, Social Skills, Non-Verbal Communication (02:32:19) Self-Awareness & Intelligence, Artificial Intelligence (AI), Nuance (02:41:43) Human Brain, Plasticity (02:45:18) Stroke & Near-Death Experiences, Self, Time (02:55:49) Appreciation & Near-Death Experience, Urgency (03:01:36) “Death Ground” & Urgency (03:09:13) Zero-Cost Support, Spotify & Apple Reviews, Sponsors, YouTube Feedback, Momentous, Social Media, Neural Network Newsletter Disclaimer

Head of Behavioural Science at Ipsos, Colin Strong, joins Mike, Karen & Ana to discuss CCW's fascinating 'Gloom and Bloom' research which explored how individuals respond to various emotional triggers in the context of water conservation.   Get in touch with the show with any of your questions or comments: podcast@ccwater.org.uk Follow us on Instagram: https://www.instagram.com/waterfall_podcast/ Follow us on Twitter: https://twitter.com/Waterfall_Pod   Timestamps   0:00 - Introduction and hellos  3:40 - Colin joins the show 5:00 - The importance of behaviour change 8:31 - What was the brief behind the research?  11:20 - What material were participants shown?  13:47 - Is there a clear winner in terms of approaches that work best? 17:11 - The strength of community messaging  22:00 - Virality in messaging  24:22 - Finding ways to present effectively to the public  28:50 - Timing and the psychology of social activism  32:15 - Colin's personal water use  37:03 - Final thoughts and farewell    Show notes   Gloom and Bloom - CCW

Drive Better Results through Personalization in Sales Jeffrey Gitomer, the charismatic King of Sales, challenges the notion that sales professionals should solely focus on selling by delving into the world of Taylor Swift's extraordinary success, igniting a lively football rivalry with the host, and introducing an AI tool, all while exploring the importance of personalization and emotional connection in driving sales. Jeffrey, a renowned sales expert and best selling author, believes that the key to success in modern selling lies in understanding the past and building genuine relationships. In a conversation with Vengreso's CEO Mario Martinez Jr. on The Modern Selling Podcast, Gitomer emphasizes the importance of personalization in sales and the value of turning relationships into friendships. He shares how he has made more sales after midnight than anyone else by focusing on being a value provider, not just a product pitcher. Gitomer challenges young salespeople to embrace the depth of personalization and move away from relying on shortcuts like AI. He encourages them to go back to their roots, tap into their family and business values, and invest time in truly understanding their customers' needs and desires. According to Gitomer, sales are made by engaging customers emotionally and proving their credibility socially. By customizing and personalizing their approach, salespeople can build trust and win more deals. The past will predict the future every single time. Study what happened, and it'll tell you what's going to happen. - Jeffrey Gitomer Jeffrey Gitomer is not your typical sales expert. With a charismatic personality and a no-nonsense approach, he has earned the title of the "King of Sales." As an international sales trainer, President of Buy Gitomer, keynote speaker, and bestselling author, Jeffrey has revolutionized the way sales professionals approach their craft. His most recent book, "Get Sh*t Done," is a testament to his belief in the power of productivity. Jeffrey understands that success in sales is not just about closing deals, but about building genuine connections and providing value to customers. With a deep understanding of the history of sales and the importance of personalization, Jeffrey challenges salespeople to go beyond the convenience of technology and truly connect with their customers. His insights and strategies have proven to be game-changers for countless sales professionals, making him one of the most sought-after voices in the industry. In this episode, you will be able to: Unlock the secrets to Taylor Swift's music and business success. Discover the power of personalization in sales and skyrocket your results. Master the art of building relationships and trust in the sales process. Understand cultural preferences to create winning sales strategies. Harness the potential of AI technology for revolutionary sales prospecting. The key moments in this episode are: 00:00:08 - Introduction 00:01:35 - The Importance of Understanding Sales History 00:03:58 - Jeffrey Gitomer's Background and Recent Book 00:08:41 - The Use of AI in Sales 00:10:51 - Embracing AI and the Future of Sales 00:16:30 - The Importance of Customization 00:19:05 - The Role of Emotional Engagement in Sales 00:20:12 - Adding Personal Voice to AI Responses 00:22:26 - Leaving an Emotional Impact 00:24:26 - Challenging the Sales Process 00:32:09 - How to Help Customers 00:34:45 - Understanding Why People Buy 00:36:05 - Jeffrey's Dream Jobs 00:37:24 - Upselling and Emotional Connection 00:39:03 - Quality Forever and Customer Loyalty 00:46:47 - Taylor Swift's Influence in Music and Business 00:47:30 - Eagles Games and Football Rivalry 00:48:18 - Friendly Hamburger Bet 00:48:29 - Call to Action 00:49:30 - Conclusion and Product Promotion Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the guest, Jeffrey Gitomer, known as the King of Sales. 00:01:35 - The Importance of Understanding Sales History Gitomer emphasizes the importance of understanding the history of sales and how it influences modern selling. He highlights the value of building relationships and emphasizes the need for salespeople to connect with customers on a personal level. 00:03:58 - Jeffrey Gitomer's Background and Recent Book Gitomer talks about his most recent book, "Get Shit Done," which focuses on productivity. He mentions how he drew inspiration from a 100-year-old writer named Orison Sweat Martin. Gitomer also shares anecdotes from his early writing career and the impact his columns had on readers. 00:08:41 - The Use of AI in Sales The conversation shifts to the use of AI in sales. Gitomer criticizes a company's policy that banned the use of AI in sales communication. He believes that AI can be a valuable tool for salespeople, as long as it is used effectively and personalized for each customer. 00:10:51 - Embracing AI and the Future of Sales Gitomer expresses his openness to embracing AI in his own work and future endeavors. He believes that protecting proprietary information is becoming increasingly difficult in the digital age. Gitomer also emphasizes the value of building personal connections in sales, rather than relying solely on technology. 00:16:30 - The Importance of Customization The guest emphasizes the need to customize AI responses and not rely solely on generic messaging. He suggests that personalized responses based on the recipient's background and needs can lead to better engagement and sales success. 00:19:05 - The Role of Emotional Engagement in Sales The guest highlights the importance of emotional engagement in sales. He emphasizes the need to invest time in understanding the customer's needs, desires, and circumstances, and to respond with positive emotions to create meaningful relationships and trust. 00:20:12 - Adding Personal Voice to AI Responses The guest discusses the importance of adding personal voice to AI-generated responses. He gives an example of how he would modify a generic response to make it more personalized and engaging for the recipient, based on their background and achievements. 00:22:26 - Leaving an Emotional Impact The guest explains that at the end of a call or meeting, people will remember one of five things about you: something great, something good, nothing at all, something bad, or something really bad. He emphasizes the importance of leaving an emotional impact, even if it's a negative one, rather than being forgotten. 00:24:26 - Challenging the Sales Process The guest shares his frustration with the traditional sales process, particularly the need to go through a qualification call with an SDR before having an intelligent conversation with a salesperson. He believes in providing upfront pricing or directly booking a meeting with an account executive for a more 00:32:09 - How to Help Customers Jeffrey emphasizes the importance of understanding how to help customers and shares his approach of asking, "How can I help you the most?" He shares a recent conversation with a customer from India and how he provided valuable insights and recommendations, even though his own company couldn't fulfill their needs. 00:34:45 - Understanding Why People Buy Jeffrey believes that understanding why people buy is more crucial than teaching sales techniques. He emphasizes the importance of uncovering the customer's motives and needs before presenting any sales materials. By focusing on the customer's personal goals and challenges, salespeople can build a stronger emotional connection and increase their chances of making a sale. 00:36:05 - Jeffrey's Dream Jobs Jeffrey shares his dream jobs, which include being a Starbucks barista, a Walmart greeter, and a waiter at a high-end restaurant. He believes that these roles provide opportunities to connect with people on a personal level, upsell products, and make a positive impact on customers' experiences. 00:37:24 - Upselling and Emotional Connection Jeffrey discusses the power of upselling through emotional connection. He shares a personal experience at a restaurant where the waiter's detailed descriptions of desserts made him salivate and increased his willingness to spend more. By understanding customer preferences and using persuasive techniques, salespeople can upsell effectively and enhance customer satisfaction. 00:39:03 - Quality Forever and Customer Loyalty Jeffrey praises The Apple Pan, a restaurant with a motto of 00:46:47 - Taylor Swift's Influence in Music and Business The guest highlights Taylor Swift's success in both music and business, emphasizing that she has created her own country and economy. He mentions her high ticket sales, with the lowest price being $1,000, and praises her ability to generate billions of dollars. 00:47:30 - Eagles Games and Football Rivalry The conversation shifts to discussing their shared love for the Eagles football team. They talk about the excitement of watching games together and the upcoming Eagles-49ers game. They exchange playful banter and express confidence in their respective teams. 00:48:18 - Friendly Hamburger Bet The guest challenges the host to a bet on the outcome of the Eagles-49ers game, suggesting a private hamburger meeting if he loses. They jokingly negotiate the terms of the bet and plan to have their teams face off in a friendly competition. 00:48:29 - Call to Action The host encourages listeners to reach out to the guest and mention the podcast. He also promotes an AI technology called Flymsg.IO that can help with prospecting and engaging with target buyers. The episode ends with a request for a rating and review on iTunes. 00:49:30 - Conclusion and Product Promotion The host wraps up the episode, thanking listeners and reminding them to download Flymsg.IO for increased productivity. He signs off with a closing statement and encourages good selling. Tap into Cultural Preferences Being sensitive to cultural differences can also significantly enhance the efficacy of the sales process. As Jeffrey points out, cultural nuances can shape the business engagement and preferences of a potential customer. By showing respect and understanding toward these differences, sales professionals can foster positive business relationships and open avenues for prospective sales within different markets. Boost Sales with Personalization Sales professionals can see a remarkable difference in their results with the strategic use of personalization. Tailoring the approach to each prospect's specific needs and circumstances forms genuine connections and stands out in a sea of generic pitches. Jeffrey Gitomer's insights on avoiding generic AI responses emphasizes the need for this tailored interaction, forming a central part of the modern selling process. Build Strong Relationships and Trust Establishing and nurturing trust with prospects plays a pivotal role in sustainable sales success, as emphasized by Jeffrey. Not only does this foster long-lasting business relationships, but it also facilitates in-depth understanding of customer needs and motives for buying. The interaction that follows, therefore, becomes less of a sales pitch and more of a consultation - a collaborative process aimed at effectively addressing the customer's needs. The resources mentioned in this episode are: Visit the website of Vengreso to learn more about their free personal writing assistant and auto text expander application, FlyMSG. Subscribe to the Modern Selling podcast to hear from sales leaders, practitioners, and influencers who can help you grow your sales numbers at scale. Check out Jeffrey Gitomer's books, including his most recent publication Get Sh*t Done, which focuses on productivity. You can find it on popular online bookstores. Consider studying the history of sales, like Samuel Smiles' book Self Help and Character, to gain a deeper understanding of modern selling techniques and buyer expectations. Reflect on the value of turning relationships into friendships in sales. Remember that personal connections can lead to more sales opportunities, even outside of traditional business hours. Embrace the use of AI in your sales communication and processes. Explore AI tools and technologies that can enhance your productivity and effectiveness as a salesperson. Don't be afraid to share valuable content and knowledge with your customers. Utilize social media platforms like LinkedIn and Twitter to provide helpful insights and ideas that can resonate with your audience. Recognize that protecting proprietary information in today's digital age is challenging. Focus on building strong customer

In this podcast episode, Chris Bruno explores the underlying stories and traumas that contribute to emotional unavailability in relationships. He emphasizes the importance of curiosity as a means to better understand and bridge the gap between partners, shedding light on the origins of emotional unavailability and its impact on adult relationships.FREE 12 Months of Dates: How date nights can lead to connectionSubscribe here: www.restory.life/thrive-dates

Many marketing messages are going unheard because they aren't connecting with their target audience on an emotional level.  As you prioritize emotional connections within your content creation,  you'll see the benefits of engagement, customers will listen, and they'll take action moving forward down the customer and buying journey.  

In this episode, Richard talks about  AI-proofing your photography as well as taking your creative work to the next level. That involves incorporating emotional engagement into your artwork, not "playing to the audience," and learning to create for yourself, not others, in order to find your true artistic voice.Notable Link:Art as Self Care by Katie Willard Virant, Psychology Today, June 2018This episode is brought to you by Lexar.For more than 25 years, Lexar has  been trusted as a leading global brand of memory solutions so they know first-hand just how quickly content is transforming our world. Their award-winning lineup performs second-to-none and includes professional memory cards, card readers, and solid-state drives for creators of all skill levels. Whether shooting photos, capturing video, or transferring content on the go, Lexar provides the quality and performance you can rely on to get the shot with confidence. I've been using the Lexar Professional CFexpress Type B GOLD memory cards with my Canon mirrorless cameras for years and they deliver the blazing speed and durability for the extreme weather conditions I encounter anywhere in the  world. To learn more about Lexar memory solutions, visit www.lexar.com.

In this conversation with Rashi Goel, a battle-tested marketeer, we embark on a quest to explore the world of consumer brands and scaling them through innovative strategies. Join us on a journey through insightful musings from thought-provoking conversations, touching upon diverse brands like Nestle, Nescafe, Lakme, Closeup, and even Amazon. Rashi Goel is a Founder & CEO - Performonks. Over a 25-year career, Rashi has applied consumer empathy, commercial acumen, and product innovation to grow businesses and build brands at L'Oreal, Unilever, Coca-Cola Inc, PepsiCo, Kraft Heinz, Nestlé, and Amazon Stores. Please connect on Linkedin https://www.linkedin.com/in/rashigoel-consumermarketing/ Rashi's Blog https://performonks.com , performonks/substack.com Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Rashi Goel 02:33 Marketing Tech Brands vs FMCG Brands 06:37 Power of Emotional Engagement in Tech Brands 11:00 Ask Nestle - Crafting the Corporate Brand Story 14:21 Ask Nestle - Nutritional Blueprint for Moms 22:49 Nescafe - Making Coffee A Part of People's Transitions 30:00 Lakme - Turning the Skincare Category Around 36:51 Close Up- Breaking Category Codes 41:38 Sprite - Designing Innovative Consumer Promotions 45:14 Rapid Fire - Personally Speaking with Rashi Goel 48:21 Connecting with Rashi Goel Amongst other things the conversation touches on the following areas Nescafe : Transition Phases and the Birth of New Habits Life, much like branding, is a journey of transitions. Moving from school to college or college to the first job marks significant milestones that shape our habits and preferences. This transition spawns the creation of new habits, both positive and negative, exemplified by choices such as smoking, drinking, and romance. These phases offer fertile ground for brands to establish themselves as part of these transformative experiences, thereby becoming ingrained in consumers' lives.The team at Nescafe used this insight to position coffee as the quintessential emblem of adulthood. As individuals traverse from one life stage to another, coffee emerges as a symbolic initiation into the world of grown-ups. Power of Emotional Engagement in Tech Brands Contrary to popular belief, technology-driven products are not devoid of emotion. Emotions find their place even in the realm of tech products, albeit in a different form. The key lies in crafting emotional connections that resonate with consumers.Successful tech branding hinges on establishing relevance, credibility, and trust. Ask Nestle: Personalized Nutrition for Moms Nestle's journey into personalized nutrition for mothers offers a striking example of how brands can address specific consumer needs and aspirations. Ask Nestle provided personalized nutrition plans to cater to individual preferences and regional dietary habits. This involved creating a content machinery that delivers scientifically accurate and cost-effective information. Lakme: Reviving the Essence of Seductive Beauty Revitalizing a brand's essence required a multi-pronged approach encompassing fundamental improvements, effective training, and compelling communication. This involved strengthening the brand's foundation by training beauty advisors and enhancing product knowledge. It also meant reinventing packaging and crafting impactful communication to resonate with consumers' emotions. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Website : https://jasravee.com/

LO:LA, one of the leading creative agencies in Los Angeles, shares its tips for building a strong brand and creating an emotional connection with your customers. Read its new article at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/ London : Los Angeles (LO:LA) 840 Apollo Street Suite 100, El Segundo, CA 90245, United States Website https://www.thelolaagency.com Email nick@thelolaagency.com

In this insightful episode of FlashCast by PDB,  Phil delves deep into the world of social media, discussing its highs and lows, both personally and professionally. Phil offers valuable insights on effectively utilizing social media as a marketing tool to emotionally engage your audience, sharing tips and strategies to maximize your reach and impact.Key Takeaways: Social media is a marketing communication channel used to tell a story so compelling that people choose you. The purpose of social media is to create emotional engagement. Consider different social media platforms for different purposes and messages. Craft short, simple content that is easy to understand and skim-read. Use images, videos, and emojis to capture attention and enhance engagement. Always include a call to action. Remember that social media is a powerful tool when used effectively. Consider your target audience and create content that sparks emotional engagement. Whether it's for personal or business use, harness the potential of social media to tell your story and connect with others. Share this episode with friends, subscribe to FlashCast by PDB, and leave us a rating and review. If you have any questions or suggestions, feel free to reach out to us on our Facebook page at Facebook.com/FlashCastByPDB or via email at ask@flashcastbypdb.com. Enjoy this episode, and as always, thank you for listening!Produced by The Podcast Boss: https://www.thepodcastboss.com#FlashCastByPDB #SocialMediaMarketing #EmotionalEngagement #PersonalBrand #BusinessBrand #ContentCreation #MarketingTips

The Importance of Emotional Engagement in Customer Experience and Sports with Gregorio Uglioni [Customer Experience]ABOUT NICK GLIMSDAHLSubscribe to my bi-monthly newsletterFind Press 1 For Nick on YouTubeFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests' book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Meet Robin Daniels, a leadership expert who has mastered driving action through messaging. With more than two decades of experience spanning companies like Salesforce, Box, WeWork, LinkedIn, and Matterport, Robin has transformed the way people communicate and connect at work. Hear about his insights from launching Chatter and much more in this episode.Quote“If storytelling with urgency was easy, everybody would do it, but this is what it takes to become a great company today.”Episode Timestamps:*(1:57) - Ohana Origins: Meet Robin *(10:30) -  What Does the Ohana mean to Robin?*(12:40) - What's Cooking: Robin's Current Role*(21:03) - Future Forecast: What's in Store for the Salesforce ecosystem?*(22:19) - Advice for Aspiring Transformational Leaders*(23:06) - Lightning Round!SponsorInside the Ohana is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksFollow Robin on LinkedInConnect with Dan on LinkedInwww.caspianstudios.com

Emotional engagement. As I begin to load into my last and final Covid postponement, I realized that I have been working on this wedding for 1276 days. That bags two questions… Why did this client commit to waiting to execute this wedding, and how did I manage the process. The "why" to me is easy. It's the "how" that I find interesting. MY SERVICESLuxury Wedding Planning: https://www.andreaeppolito.comWedding Business Consulting: https://www.andreaeppolito.com/consultingSpeaking & Appearances: https://www.andreaeppolito.com/speakingOnline Education: https://courses.andreaeppolito.com/ Are you a Wedding Professional? My book, Redefining Your Wedding Business can help you learn how to redefine your own business, and possibly even your own market. https://shop.andreaeppolito.com/books Thinking of Starting Your Own Wedding Planning Business? The Business Blueprint for Wedding Planners is a four-hour “crash course” that I designed to help you start your very own Wedding Planning Business.  It is also used by many Wedding Planners as a “check-up” to ensure that their businesses have maximized their potential and become profitable as quickly as possible.   https://shop.andreaeppolito.com/bbwp Do you have a Wedding Planning Business already and feel “stuck”? I created the Wedding Planner Master Class because my business was once there.  I was busy, but I wasn't doing the business I wanted.  The Wedding Planner Master Class is a ten-module series designed to help you breakthrough and transform the business you want into the business you WANT! https://shop.andreaeppolito.com/wpmc Need a CRM with billing and project management? USE HONEYBOOK!Get 50% off with this link.share.honeybook.com/andrea  YOUTUBE TIPS *Grow Your Wedding Planning Business*https://www.youtube.com/watch?v=s_66F9DDLtg *Three Tips to Starting Your Own Wedding Planning Business*https://www.youtube.com/watch?v=1EaFGc-dOxs *Wedding Planner Masterclass Review*https://www.youtube.com/watch?v=2WnUZVlcyNo *How to Attract High-End Clients to Your Wedding Business*https://www.youtube.com/watch?v=2WnUZVlcyNo  *How to Survive a Recession & Come Out Stronger*https://www.youtube.com/watch?v=rrk1r9oxxrw *Should You Expand Your Wedding Planning Business*https://www.youtube.com/watch?v=LXAy6vzHkyk *Top 10 Apps Your Wedding Business Needs*https://www.youtube.com/watch?v=B0oQarH2BE0 RECOMMENDED TOOLS Ontraport: https://ontraport.com/?orid=833939 Kajabi: https://app.kajabi.com/r/v22qtLrX/t/2mizwaxl  LET'S GET SOCIAL Facebook: https://www.facebook.com/andreaeppolitoInstagram: https://www.instagram.com/andreaeppolitoPinterest: https://www.pinterest.com/andreaeppolitoTwitter: https://twitter.com/andreaeppolitoLinkedIn: https://www.linkedin.com/in/andreaeppolitoTikTok: https://vm.tiktok.com/TfJJ5X/ Listen to My Podcast: https://podcasts.apple.com/us/podcast/andrea-eppolito-celebrating-life-luxury-above-all-else/id1353180121Read My Blog: https://www.andeaeppolito.com/blog  NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

In today's episode, Lina Aastrup joins as co-host. She is a curator and writer with a particular interest in contemporary photography and New Media Art that deals with political and environmental issues of our time. She recently finalised her MA thesis where she investigated the intersection of medium specific qualities of XR and its potential for disruptive art experiences.We discuss:Disruption of the intersection between art and academiaDigitalisation of art and the role of Extended Reality (XR)Political storytelling in the intersection between art and technologyThis episode's special guest is Solenne Tadros, a Jordanian Palestinian creative technologist & artist. She has a Design and Technology degree from Parsons School of Design. Solenne is a storyteller whose works reflect on social, political, and environmental matters. Her VR work has been exhibited in film festivals & exhibitions and featured in magazines like Vogue US, Vogue Espanìa, and many more.Solenne Tradros will exhibit April 27–30 in Stockholm, Sweden: PRE-EXODUS VR experience and artist talk at Accelerator. Leila Khoury Nimry was thirteen years old when she fled her home in Haifa, Palestine during the Nakba in 1948. In PRE-EXODUS she shares the memories of her childhood bedroom, illustrated and developed into a virtual reality experience, created by Jordanian artist Solenne Tadros (b. 1996). The work activates questions of memory, intergenerational trauma, forced displacement and loss of land. PRE-EXODUS will be installed at Accelerator April 28-30, with an artist talk on the evening of April 27at 6 PM to introduce the work and open up a conversation on its related themesKONST is a show by Scandinavian MIND about contemporary and future art; the interconnection with society, culture, technology, finance and lifestyle. The outlook is primarily at the art world from a Scandinavian perspective, although taking into account the global arena of artists, exhibitions, trade fairs and other current events. The host of KONST is Roland-Philippe Kretzschmar, Editor-at-large at Scandinavian MIND. See acast.com/privacy for privacy and opt-out information.

VP, Principal Analyst Joana de Quintanilha joins to explain why too little friction in the customer journey can be bad for business – and even the customer. Learn more in her Forrester blog post. The post 285: Harness Friction In Customer Journeys To Drive Emotional Engagement appeared first on The CX Cast ® by Forrester.