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Dive into an engaging speed round from THINK Business LIVE with Jon Dwoskin and Sharekh Shaikh, Founder of CleverX. These quick-fire questions and candid answers reveal best advice, favorite books, and personal insights. Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Sharekh Shaikh: Website: https://cleverx.com/ Twitter: https://twitter.com/Sharekh_ Instagram: https://www.instagram.com/cleverxhq/?hl=en LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ *E – explicit language may be used in this podcast.
Sharekh Shaikh is the Founder of CleverX , a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. The company's platform allows users to build a network with business professionals and fellow entrepreneurs via video calls, enabling entrepreneurs to avail expert advice and grow their businesses. Before becoming a tech entrepreneur, Sharekh worked with Gartner, the top technology research organization in the world. He assisted them in developing initiatives that will enable technology leaders from many industries to work together in a secure environment. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Sharekh Shaikh: Website: https://cleverx.com/ Twitter: https://twitter.com/Sharekh_ Instagram: https://www.instagram.com/cleverxhq/?hl=en LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ *E – explicit language may be used in this podcast.
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The lifestyle and pursuit of each worker are very personal. Some people prefer the security and rigid structure provided by big companies, while others prefer to learn how to make their own way as a startup entrepreneur. In this episode, together with Sharekh Shaikh, Founder of CleverX, we will explore the different perspectives experienced within big companies as opposed to startup life, contrasting the dynamics of each and analyzing what type of person fits better in one or the other.
In this episode, Gary forges it alone with the cleverest of guests, Founder of CleverX, the world's leading research tool, Sharekh Shaikh. They discuss the future of market research and how global companies are harnessing its power to inform their business operations and scale.Links:https://cleverx.com/www.linkedin.com/in/sharekh-shaikh___________________________________ Submit Your Questions to: hello@thebigpixel.net OR comment on our YouTube videos! - Big Pixel, LLC - YouTube Our Hosts David Baxter - CEO of Big Pixel Gary Voigt - Creative Director at Big Pixel The Podcast David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start. In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture. Contact Us hello@thebigpixel.net 919-275-0646 www.thebigpixel.net FB | IG | LI | TW | TT : @bigpixelNC Big Pixel 1772 Heritage Center Dr Suite 201 Wake Forest, NC 27587 Music by: BLXRR
https://youtu.be/tleD72Lj1r0 Sharehk Shaikh, the founder of CleverX, the audience discovery platform for market and product research teams, and the co-founder of Reflow AI, a company that provides AI agents to build and run your HR tasks and workflows. We discuss about the importance of understanding customer needs and building a complete solution, the Create Familiarity Framework, the MVP fallacy and the vision for Reflow AI. --- Create Customer Familiarity with Sharekh Shaikh Our guest is Sharekh Shaikh, the founder of CleverX, the audience discovery platform for market and product research teams, and the co-founder of Reflow AI, a company that provides AI agents to build and run your HR tasks and workflows. Sharekh, welcome to the show. Yeah, it's a pleasure being here, Steve. Thank you for having me. Well, it's exciting to have you because you are a tech founder, a multiple tech founder, and you've got some really cool technology up your sleeves. So tell us a little bit about your journey. What does it take to become a tech founder? How did that work out for you? Yeah, it's been quite a long journey. You know, I was born and raised in a very small town back in India. And at that time, I had no idea I was gonna be a tech entrepreneur or build those companies, but was very lucky to have amazing parents who gave us great education. And I was also very lucky that I lived in four countries when I started my career. So I did my computer science engineering back in India from a pretty good school and was lucky to get jobs with some amazing companies across, you know, different continents. So I worked in Dubai for many years, worked in Singapore as well, and then moved to the U.S. a few years back. But my last job before starting CleverX was working for Gartner Research, which is one of the largest technology research companies in the world, and had the opportunity to work with really smart people there. You know, understood the world of research, understood the world of how, you know, the trends in technology are shaping how we live, work, and do things in general in business. So that was a very, very fascinating experience. And I think that was a segue for me to get into building my own company because I saw a bunch of problems in that space and we wanted to solve them. And in the last three years of the company, the company has grown like at least tenfold. It's been doing incredibly well. We have some biggest names in the world who use our platform to conduct research. Yeah, so overall it's been a long but a very exciting journey across different places and geographies and meeting hundreds of people along the way. So it struck me that on LinkedIn the description of the company is not an audience discovery platform but the audience discovery platform. So audience discovery platform. So tell me a little bit about why you feel that this is the platform, how are you different? And what is the problem that you're solving? Yeah, so for the audiences here on the podcast, right? I think a lot of people don't know the scale at which market research happens, especially in a country like US. So close to 50 or $55 billion is spent on just conducting online surveys, be it business to consumer or business to business. And the problem with that industry is the data is very blinded, which means that when you as a researcher, you're trying to conduct online surveys, especially in the B2B space where you're spending somewhere around $100 to $200 per successful response, you still don't have an idea who your respondent is. And that is a very, very difficult position to be in for a researcher, be it in an enterprise or an end user or a market research company, because when your customer or your board asks you a question, how confident you are on the insights that you've achieved, the answer usually is not so great, because I really don't know who these 100 or 500 people were who participated in my survey,
Sharekh Shaikh is the Founder of CleverX, a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. Sharekh previously worked with Gartner, to create secure collaboration environments for tech leaders.In this edition, Paul and Sharekh discuss the benefits and challenges of researching sentiment in business customers, and take a detailed look at how the same techniques can be used to understand sentiments inside organizations.Humanity Working is brought to you by BillionMinds - the company that makes employees ready for the Future of Work.BillionMinds helps companies be ready for the future of work by developing adaptable, resilient employees. You can learn more about them on LinkedIn or by visiting billionminds.com.
In this THINK Business Mini Business Course, Jon Dowskin and Sharekh Shaikh, Founder of CleverX discuss how CleverX can help you reach your audiences. Get valuable, expert insight you can put into practice today! Watch the full episode Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Sharekh Shaikh: Website: https://cleverx.com/ Twitter: https://twitter.com/Sharekh_ Instagram: https://www.instagram.com/cleverxhq/?hl=en LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ *E – explicit language may be used in this podcast.
Sharehk Shaikh, the founder of CleverX, the audience discovery platform for market and product research teams, and the co-founder of Reflow AI, a company that provides AI agents to build and run your HR tasks and workflows. We discuss about the importance of understanding customer needs and building a complete solution, the Create Familiarity Framework, the MVP fallacy and the vision for Reflow AI [00:00] Sharekh's entrepreneurial journey [02:40] Importance of creating a product that solves a problem [09:07] Sharekh's Create Familiarity Framework [12:04] How can startups effectively build awareness and familiarity for their products? [19:15] Understanding Customer Pain: The Key to Startup Success [20:54] Sharekh's reservation about lean startup and MVP's [23:29] MUP versus MVP [25:02] Vision of Reflow AI [26:34] Parting Thoughts Links and Resources Steve and Greg Cleary's Book Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Connect with Steve on LinkedIn Sharekh's LinkedIn Cleverx.com Reflow.ai
This podcast interview focuses on the entrepreneurial journey to change the status quo of an industry that hasn't changed in 3 decades. My guest is Sharekh Shaikh, CEO of CleverX. Sharekh is a 2X founder in the human capital and the future of workspace. He has successfully created businesses that have generated $ multi-million in sales. Sharekh's story is about an immigrant's Silicon Valley dream. He has lived and worked in 4 different countries and traveled to over 35 countries. He spends most of his time understanding how people collaborate and share knowledge in different contexts of work. Before becoming a tech entrepreneur, Sharekh worked with Gartner. He helped them build programs so technology leaders across industries could collaborate with each other in a trusted space. The challenges he had to overcome in that period inspired him to found CleverX In January 2020. Their mission: To make human knowledge accessible to all and be your trusted place to build real relationships and get work done. This inspired me, and hence I invited Sharekh to my podcast. We explore the journey of building a solution for the broken B2B market in commercial research. Sharek digs into the critical choices he made early on and explains his first principles for creating a SaaS business that people find worth making a remark about. He shares his views on avoiding dependence on venture capital and getting pricing right from the start. Last but not least, he shares what it takes to navigate various company phases successfully. Here's one of his quotes Finding a specific set of customers is really really valuable rather than trying to go after five different people. Because your product can serve five people. It's not like won't. But where does it really solve a pain where people are excited and ready to give you the money right away? That is what you should be looking for. During this interview, you will learn four things: Why he doesn't believe in Minimum Viable Product and what he did instead to drive success early in the process. Why he'd explore more verticals at the same time - if he'd ever get the chance. How he's testing whether he's on the right track with his product fit and strategy. What he's doing differently to get feedback that translates directly into his development choices. For more information about the guest from this week: Sharekh Shaikh Website: CleverX Subscribe to the Daily SaaS Reflection Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here Yes, it's actually daily. And yes, people actually stay subscribed (Just see what peer B2B SaaS CEOs say) My promise: It's short. To the point. Inspiring. And valuable. Learn more about your ad choices. Visit megaphone.fm/adchoices
How's joined by Sharekh Shaikh who is the founder of Clever X, which is a platform that helps research teams access a network of expertise and build a community that enables them to grow their businesses. This enables companies to conduct instant research, which is a great way to understand what potential clients really think and want. Sharekh Shaikh shares how the Clever X self-service platform works, including customisation. He also shares the details of his entrepreneurial journey. KEY TAKEAWAYS Research is essential for growth. Businesses need to better understand their customers and their needs. Startups benefit from being able to find product market fit and determine what the right price point is. Clever X gives companies access to all kinds of people and experts. Business success requires determination, persistence, and self-belief. If you don´t yet have those traits, work to build them in yourself. Celebrating small successes builds confidence and calmness which are essential for a leader. Having control over your emotions and the right mindset is key for entrepreneurs. Overthinking paralyses. Make the workplace somewhere where people can challenge and share ideas without risk. Hire people who are aligned with your values. All multi-billion $ companies have faced near bankruptcy at some point. A strong purpose will pull you through those times. BEST MOMENTS‘It's about talking to your prospective customers and getting those insights.' ‘We're very diligent about bringing specific people and connecting to the demand that cares about that experience.' ‘We have a no-jerk policy, so you can ask any kind of question.' EPISODE RESOURCEShttps://www.linkedin.com/in/sharekh-shaikh-4591874/https://cleverx.com GUEST BIO Sharekh is the Founder of CleverX , a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. The company's platform allows users to build a network with business professionals and fellow entrepreneurs via video calls, enabling entrepreneurs to avail expert advice and grow their businesses. Before becoming a tech entrepreneur, Sharekh worked with Gartner, the top technology research organization in the world. He assisted them in developing initiatives that will enable technology leaders from many industries to work together in a secure environment. ABOUT THE SHOWPeople with purpose make a difference. Imagine a world where more people can just get their purpose out of them, into a plan and then actually make it happen. What a world that would be - People everywhere finding meaning and harnessing that to bring inspiration and energy to each and every day, changing lives for the better. But no one ever achieved anything on their own - we all have something unique to bring and that means we all have to play our part - if we want to go far, we have to go together and lead or serve towards a vision of the world we want to see. Everyone has a story to tell, and this show is where these stories come to life. ABOUT THE HOSTDavid Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David's passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDITPenny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODSLinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat/Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurposeInstagram - https://www.instagram.com/davidcroberts_/Clubhouse - https://www.clubhouse.com/@davidcroberts?utm_medium=ch_profile&utm_campaign=MBv1ubya1-oOBXc_uQKFHw-46334
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through traditional surveys or audio-only interviews. Today, Sharekh discusses using video for your product and market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy insights. Today, Sharekh discusses audience discovery for market research. Show NotesConnect With: Sharekh Shaikh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to optimize B2B recruiting for both qualitative and survey research projects. Sharekh has a unique POV on this topic—one that will surely challenge current assumptions about how to get access to high-quality, authentic B2B respondents! At 05:10, Sharekh references ESOMAR research regarding the percentage of fraudulent online survey responses, so we wanted to share the source of that statistic: Technology's role in preventing fraud. CleverX is an audience discovery platform for market and product research teams, specializing in B2B sample. To learn more about the company and the work Sharekh does, please see the links below! CleverX | CleverX on LinkedIn | Sharekh Shaikh on LinkedIn | Sharekh@cleverx.com | 415-318-6857 Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. **We believe it: Inside every market researcher, is a Research Rockstar!** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook X (Twitter) LinkedIn 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com
Get ready to be inspired by the journey of Sharekh Shaikh, the innovative mind behind CleverX. From his roots in India to his global business travels and the successful launch of his startup, Sharekh's story is not just captivating but also educational. As he shares his experiences working in multiple countries and discusses the unique challenges of conducting primary research, we learn about the significance of understanding cultural nuances and the unmatched value of being multilingual in the global market.We take a deep dive into the future of work, exploring the rise of side hustles and the immense importance of individual insights in market research. And guess what? There's more in store for you! Get enlightened on the potential of startups in market research and the pivotal role of focus for a startup's success. Don't miss out on the opportunity to learn about finding the right product-market fit and the art of learning from mistakes.Lastly, the episode unwraps the complexities of the marketplace, elucidating on the "chicken and egg" problem of supply and demand. Sharekh lends his wealth of knowledge about the startup world, discussing the challenges faced by marketplaces and the importance of a clear-cut market focus. Tune in as we explore the intricacies of supply and demand dynamics and how to navigate them successfully. This episode is an absolute must-listen for everyone involved in startups, market research, or anyone fascinated by turning their side hustle into their main hustle. It's time to transform your entrepreneurial journey with the insights from this illuminating conversation!Next Steps:As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality. That's where our trusted partner, Reversed Out Creative comes in.With a team of experienced professionals and a track record of helping clients achieve their dreams, they are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com. We also recently launched our YouTube Channel, Marketing Pro Trends, which summarizes all of our blog posts.Smells Like HumansLike listening to funny friends discuss curious human behavior.Listen on: Apple Podcasts SpotifySupport the showSubscribe to Side Hustle City and join our Community on Facebook
https://thinkfuture.com | https://aidaily.us | https://t.me/thinkfutureum --- In today's episode, we dive into the innovative world of CleverX with its founder Sharekh Shaikh. If you've ever been skeptical about the reliability of online surveys or video interviews for market research, this talk is a game-changer! Sharekh reveals the secret sauce behind CleverX – a platform that's all about authentic connections and crystal-clear transparency. Say goodbye to fraudulent rates and hello to data you can trust. From GDPR-friendly policies to a carefully curated respondent pool, CleverX is setting a new standard. But it's not just about gathering data. CleverX started with marketing pros and built a community that benefits both researchers and respondents, thanks to smart monetization. Plus, we touch on the tricky business of review systems and the subjective quest for quality. And just when you think you've got it figured out, we switch gears and discuss the thrilling concept of a motorcycle-sharing platform – think Airbnb but for bikes. It's all about pushing the boundaries of trust and transparency in market research and beyond. So, where do we go from here? With personal AI assistants on the horizon and a strong footing in the startup scene, Sharekh and Chris paint a picture of a future where collective intelligence doesn't just predict trends – it sets them. --- Send in a voice message: https://podcasters.spotify.com/pod/show/thinkfuture/message Support this podcast: https://podcasters.spotify.com/pod/show/thinkfuture/support
Sharekh Shaikh is the Founder of CleverX , a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. The company's platform allows users to build a network with business professionals and fellow entrepreneurs via video calls, enabling entrepreneurs to avail expert advice and grow their businesses. Before becoming a tech entrepreneur, Sharekh worked with Gartner, the top technology research organization in the world. He assisted them in developing initiatives that will enable technology leaders from many industries to work together in a secure environment. Summary Sharekh's introduction. Entrepreneurship vs. hybrid work. The trend of hybrid work. Advice for people who want to start their own business. How to find your zone of genius. Who is a hero of yours and why
Sharekh Shaikh is the Founder of CleverX , a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. The company's platform allows users to build a network with business professionals and fellow entrepreneurs via video calls, enabling entrepreneurs to avail expert advice and grow their businesses. Before becoming a tech entrepreneur, Sharekh worked with Gartner, the top technology research organization in the world. He assisted them in developing initiatives that will enable technology leaders from many industries to work together in a secure environment. Summary Sharekh's introduction. Entrepreneurship vs. hybrid work. The trend of hybrid work. Advice for people who want to start their own business. How to find your zone of genius. Who is a hero of yours and why
SynopsisEpisode 40. Sharekh started his career studying computer engineer and living/working in the Middle East. But over time he realized he wasn't a coder, and he didn't want to work for someone else in the middle east anymore. So he came to North America and began the journey starting a company of his own.He's still in the middle of this journey, but has founded and built a great company called CleverX, an audience discovery platform designed to help research teams conduct online surveys and interviews with professionals in the workspace. He's filled with advice on the differences between being a founder in Silicon Valley and one elsewhere in the world. He also has lots to say on building an expertise in the corporate world and translating that to becoming a founder, and then of course on building a company. In this episode with host Greg Martin, he covers plenty on the world of work, the founder world and where he's found his place in the corporate landscape.Key Takeaways and DiscussionWho CleverX was made for and what it's designed to do.What makes building a startup in Silicon Valley different.Variances in the ways people perceive entrepreneurship across the world.What changed to Sharekh when he moved to North America.What he realized about writing code as he was in the midst of studying it.Why it's important to find what you love and what you're good at.How networking early on can pay off later in your career, no matter your industry.Where he learned where research happens at scale, and the gap he identifiedThe strategies Sharekh had in place when starting his own business.Why and how founders need to set expectations with investors.Tips for identifying your right customers and how to connect with them.What Sharekh wishes he'd known before starting a company in hindsight.How big the online research industry actually is and who uses it.Sharekh's goals for the future and the areas of growth he's excited for.
CleverX Founder Sharekh Sheikh shares his excitement for the future of work where quality collaboration with experts and market intelligence is accelerated through technology. Leadership that engages teams and ensures a sustainable healthy culture is the winning formula.
In this episode, your host Doug Utberg speaks with Sharekh Shaikh, the Founder of CleverX , about the junction of technology, job, and personal fulfillment. They also explore the changing work landscape, the shift toward flexible work arrangements, and the potential consequences for organizations that fail to adapt. The conversation includes outsourcing patterns, the influence of COVID-19 on work, and advances in AI systems. Finally, they stress the significance of meaningful and flexible work arrangements in terms of employee satisfaction and productivity.If you want to know more about Sharekh's work, click HERE.If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.
Sharekh Shaikh has an interesting background, having grown up (almost) on a farm in India, within a small town. He spent most of his time with animals and pets, more than people, and followed his father around as he travelled for work. He is big into motorbikes and reading philosophy, specifically stoics, and tends to read the older books over newer podcast or material. He's also trying to learn piano, but admits he's struggling in that arena.When Sharekh was working for Gartner, he faced a problem around fraud, using online services for research. When he thought more about this, he decided he wanted to build a platform fueling market research... built on transparency and trust.This is the creation story of CleverX.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://cleverx.com/LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/Support this podcast at — https://redcircle.com/code-story/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. Sharekh Shaikh, founder of CleverX, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals. About CleverX CleverX is an audience discovery platform for market and product research teams, connecting researchers with >20K senior professionals ranging from the world's leading companies like Apple, McKinsey, NASA to founders of exciting startups. About Sharekh Sharekh Shaikh is a 2X founder in the human capital and the future of work space. He has successfully created businesses that have generated $ multi-million in sales. He has also raised >$1M on his new startup CleverX. Time Stamps [01:49.0] – Overview of CleverX and its uses. [07:52.2] – Quantitative vs qualitive research – Sharekh discusses the two major methods of research [11:53.2] – How is AI impacting the product? – The opportunities and pitfalls of AI in the research space [20:40.7] – Would you recommend market research as a career to a young person? [22:53.2] – What is the best piece of marketing advice you've been given? [24:24.5] – Ways to get in touch and find out more. Quotes “Traditional ways of doing online surveys in the B2B space are very broken, it is almost 40% fraud data.” Sharekh Shaikh, Founder at CleverX. “Companies which create narrative around a product, which probably isn't even the best product, still win.” Sharekh Shaikh, Founder at CleverX. Follow Sharekh: Sharekh Shaikh on LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ CleverX website: https://cleverx.com/ Follow CleverX: https://www.linkedin.com/company/cleverxhq/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Are you curious about the inner workings of market research and how it can contribute to predictable B2B success? In this episode of "Predictable B2B Success," we sit down with Sharekh Shaikh, a two-time founder in human capital and future workspace. Sharekh has built a next-generation work collaboration platform, CleverX, and recognized the need to address the problems in market research. Join us as Sharekh shares insights into the industry's challenges, the role of AI in research, the importance of building trust in B2B sales, and much more. Prepare for a fascinating conversation that will change your perspective on market research and its impact on business success. Sharekh Shaikh is the founder and CEO of CleverX, a company that is revolutionizing the market research space. With a background in technology and market research, Shaikh saw the flaws in traditional research methods during his time at Gartner, a leading technology research company. Recognizing the difficulty in recruiting participants and the problem of undisclosed identities, Shaikh identified the need for a platform that would provide transparency and control to researchers. Thus, CleverX was born. CleverX allows researchers to access a professional network of individuals, connect with them through chat, and individually choose whom to invite for their online surveys. This eliminates the problem of fraudulent data, as the identity of every research participant is disclosed on the platform. Major companies worldwide are now utilizing CleverX to conduct their research, giving researchers the confidence to present reliable outcomes to their management. Shaikh's dedication to solving the industry's problems has made CleverX an invaluable tool for market researchers. Some areas we explore include: The importance of market research in determining the suitability of a new product for a market.The challenges and need for innovation in the market research industry.Sharekh's background and experience in market research.The launch of CleverX, a next-generation work collaboration platform.The need for more use of new technologies, such as AI, in improving research methods.The impact of misaligned incentives on the research industry and the importance of maintaining high-quality research.How CleverX aims to solve the problem of fraudulent data in market research.The differences and recommendations for qualitative and quantitative research methods.The importance of doing research on prospective customers in B2B sales.The role of AI in market research and its ability to summarize data complementing traditional research methods.And much, much more.
Did you know that in the US alone, almost 55 billion is spent on conducting online surveys, and another 10 billion on conducting product research interviews? And do you know if all that data gathered is trustworthy? Well, Sharekh Shaikh founded CleverX on a mission to not only make it easier for marketers and researchers to reach the right audiences, but to also make sure that the data is reliable to count on for business decisions and strategic planning. CleveX is a platform that powers market research teams by providing them with access to the tools and the hardest-to-reach commercial audiences. The company's platform allows users to build a network with business professionals and fellow entrepreneurs via video calls, enabling entrepreneurs to avail expert advice and grow their businesses. CleverX is building the next generation of work collaboration platform, where you can collaborate with >20K senior professionals ranging from the world's leading companies like Apple, McKinsey, NASA to founders of exciting startups. We caught up with Sharekh at his office in San Francisco, CA, USA, and here is what we discussed: - His business adventures from his start in India to professionals stops in Dubai and Singapore before landing in the US. - Why it was so important to him that CleverX be a product-centric company built with the goal of solving massive problems in the research industry. - That while billions are being spent on the survey industry, when you look at the online survey market it has 40% fraud data. That means that for everyone hundred dollars of spend on an online survey project, $40 traditionally has been a waste. - How the CleverX platform resolves unreliable data by gathering a professional network with 10,000 users on the platform and so companies have the ability to connect their research tools to this incredible verified audience. - And a discussion on AI trends and if AI can ever replace authentic market research - surprise, Sharekh's answer is no. Sharek Shaikh founded CleverX in 2020 so that the world's leading research teams could access hard-to-reach-business audiences and amazing research tools, all in one place. Prior to that Sharek was a Government and Public Sector Manager at Gartner UAE, the world's leading information technology research and advisory company. Other professional stops included time with Columbus Global, Sonata Software, and Nokia Siemens Networks. Today Sharek is on a mission to place expert contacts directly into the hands of the businesses who need their expertise and insights. Connect with Sharekh: Website: https://cleverx.com/ LinkedIn: https://www.linkedin.com/in/sharekh-shaikh-4591874/ Company LinkedIn: https://www.linkedin.com/company/cleverxhq/ Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO #futurist #CEO #startup #startupstory #founder #founderstory #business #businesspodcast #podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
EPISODE SUMMARYResearch is an important aspect of developing your business. Finding problems to develop a product for is already research. Surprisingly, this has been made more challenging not by the difficulty of the process but by the risks that come with it. And so, ensuring you do research right is imperative to protect the growth of your SaaS.In this week's podcast, CleverX Founder Sharekh Shaikh talks about the importance of taking your time when identifying problems and how to get that right. He also discusses how utilizing tools like CleverX will help you grow your company with host and B2B SaaS coach Matt Wolach. Eliminate what weighs down your business, and watch it scale faster than ever!PODCAST-AT-A-GLANCEPodcast: Scale your SaaS with Matt WolachEpisode: Episode No. 259, "How to Grow Your SaaS by Using the Proper Resources - with Sharekh Shaikh"Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Sharekh Shaikh, Founder at CleverX TOP TIPS FROM THIS EPISODEUnderstand the ProblemFocus on TransparencyLeverage ExperienceTrust Your Gut When HiringStrengthen your Emotional Muscle as a FounderEPISODE HIGHLIGHTSFun Fact: 40% of B2B Research Result is FraudMarketing Research Costs $70B Globally and $15B in the USACustomers Do Not Have the Solutions TOP QUOTESSharekh Shaikh[2:44] "Hopefully, we keep building the stuff users care about– and you want to make their life as easy as possible."[09:33] "Customers, who care about the transparency of the respondent and the reliability of those insights, want to know who their respondents are. And I'm spending thousands of dollars; I should know about it.” [14:24] "It's your job as a founder to make sure that they are really excited and happy about your product, and they're getting the value that they, you know, spent the money for."Matt Wolach[11:49] "It's amazing to me how many people take an undertaking like starting a software company and wanting it to become big but don't go out and do the work of learning the market… I found those who go through that work and work to understand that actually are the ones who get success and get success the quickest."[17:40] "Once I started realizing I can hire for culture, it really kind of revolutionized our team. And the team became much more cohesive-bonded and, really, were much more effective. It was incredible what happened."LEARN MORETo learn more about CleverX, visit: https://cleverx.com/You can also find Sharekh Shaikh on LinkedIn at: https://www.linkedin.com/in/sharekh-shaikh-4591874/For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/Get even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, better service and better business performance. As with any dynamic system, it has changed over time, and the effects of entropy have begun to show themselves in invalid techniques, invalid data, and invalid conclusions. And as with virtually all business systems, the coming of the digital age provides businesses with the opportunity to review, revise and improve exiting practice and existing thinking. Knowledge Capsule Traditional models of market research are losing validity. The Economics For Business approach to market research leans to the qualitative, such as one-on-one conversations with customers and detailed ethnography whereby businesses can observe customer behavior directly. The market research industry grew up favoring quantitative research at scale for its own reasons: that's where the money is. Sharekh Shaikh points out that a $USD 70 billion industry was built largely on large scale panels — recruited audiences adding up to hundreds or thousands of individuals, to whom the market research industry could launch survey questions (“data gathering instruments”), generating large amounts of response data for quantitative analysis and numerical reporting. Customers of these research reports use the output for decision support. Consideration of launching, or of purchasing and installing, a software suite or platform costing millions of dollars can be justified with the results of a survey costs tens of thousands of dollars or low six-figures. One of the planks supporting the value proposition of market research panels is the difficulty of recruiting qualified respondents, such as CIO's or CTO's for an enterprise software survey. Panel operators' revenues reflect their claims to solve this problem, but Sharekh Shaikh tells us that the reliability of their claim has eroded. Panels now may include inaccurately identified respondents (wrong title or role, for example, because the respondent has changed jobs or roles), or even fraud (responses provided by others than the supposed respondent, including bots). The data from the panels is no longer as valid as it once was, and its decision-support quality no longer as high. This general decline in the quality and reliability of traditional research is taking place in many categories, not just tech — consumer package goods, entertainment, fashion, and any industry that uses these methods. The digital revolution brings new opportunities for change, including in traditional market research. It's unusual to think of digitization as increasing human contact, but in research it's the case. Sharekh's research platform, CleverX, has effectively removed the intermediary, the market research panel operator and market research respondent recruitment agency, from the equation, so that the firm requiring research can be connected directly with the respondent with the desired experience and user perspective. Respondents sign up to a place on the platform by supplying their personal data, career profiles, qualifications, credentials and experience. Their incentives include their desire to participate in and contribute to industry developments, as well as the compensation offered. By learning the questions that are being asked, the professionals who sign up to be respondents can gain insight into the developments that are being pursued in their industry. Being a panel member is career and professional advancement. The firm seeking to gather data can identify their respondents and assemble their own panel, using their own criteria and specified profiles, and building a direct relationship with their respondents and customers. Moreover, they can use any data collection tool they prefer, whether that is a technical tool such as Survey Monkey, or direct one-one-one conversations on Zoom or Microsoft Teams, digital focus groups, or any other format. By integrating with calendar software, research interviews with CXO's can be organized and calendarized. These powerful toolsets result in higher quality research being completed up to 10X faster. Digital technology also facilitates video interviewing, so that researchers can talk directly with respondents, and develop a relationship with them. The video interviewing can be asynchronous: given a query, respondents can video-record their responses whenever convenient, TikTok-style. AI can add enhancements such as sentiment analysis, body language and facial expression interpretation. The distinction between quantitative and qualitative research disappears and we realize qualitative data at scale. Market research can become continuous monitoring in the adaptive entrepreneurial system. The reality of markets today is high-speed continuous change. Market research as a tool has always been at a disadvantage in delivering snapshot that take time to process, by which time the market has moved on. Now, with digital techniques, continuous monitoring is possible. Sharekh mentioned several applications: Customer understanding of digital developments: as platforms and systems evolve, customers may not be able to keep up with the technology, or may not be taking advantage of new feature. Digital research techniques can monitor and measure customer understanding dynamically, and point to gaps in their comprehension.Dynamic product development: as developers move a product towards market, digital research techniques can expose potential customers to the development path, and help developers to integrate real-time findings.Monitoring changing lifestyles and mental models: since digital research technologies can provide a continuing connection with customers, it can measure not only their responses to queries, but also their behaviors, attitudes and thinking in general. It's possible to develop profiles and personas and segmentations into which innovative ideas can be inserted to simulate reactions and acceptance. CleverX represents exactly the kind of knowledge recombination that can result in revolutionary change across an entire industry. A core concept in entrepreneurship is the combining of existing knowledge in new ways for new solutions. Sharekh Shaikh combines his software engineering knowledge with knowledge of the market research space and knowledge of the dissatisfaction of end users with the available research tools. His newly-launched company, CleverX, is a fast-growing new entrant in the research space as a result of providing a totally new service: the facilitation of a direct connection between researcher and respondent with digital intermediation in place of previous-generation tools. The experience for the customer is better data, at faster speeds, gathered more conveniently and faster, and, consequently, of greater use in development and innovation processes. Additional Resources CleverX.com Sharekh Shaikh on LinkedIn: Mises.org/E4B_213_LinkedIn
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, better service and better business performance. As with any dynamic system, it has changed over time, and the effects of entropy have begun to show themselves in invalid techniques, invalid data, and invalid conclusions. And as with virtually all business systems, the coming of the digital age provides businesses with the opportunity to review, revise and improve exiting practice and existing thinking. Knowledge Capsule Traditional models of market research are losing validity. The Economics For Business approach to market research leans to the qualitative, such as one-on-one conversations with customers and detailed ethnography whereby businesses can observe customer behavior directly. The market research industry grew up favoring quantitative research at scale for its own reasons: that's where the money is. Sharekh Shaikh points out that a $USD 70 billion industry was built largely on large scale panels — recruited audiences adding up to hundreds or thousands of individuals, to whom the market research industry could launch survey questions (“data gathering instruments”), generating large amounts of response data for quantitative analysis and numerical reporting. Customers of these research reports use the output for decision support. Consideration of launching, or of purchasing and installing, a software suite or platform costing millions of dollars can be justified with the results of a survey costs tens of thousands of dollars or low six-figures. One of the planks supporting the value proposition of market research panels is the difficulty of recruiting qualified respondents, such as CIO's or CTO's for an enterprise software survey. Panel operators' revenues reflect their claims to solve this problem, but Sharekh Shaikh tells us that the reliability of their claim has eroded. Panels now may include inaccurately identified respondents (wrong title or role, for example, because the respondent has changed jobs or roles), or even fraud (responses provided by others than the supposed respondent, including bots). The data from the panels is no longer as valid as it once was, and its decision-support quality no longer as high. This general decline in the quality and reliability of traditional research is taking place in many categories, not just tech — consumer package goods, entertainment, fashion, and any industry that uses these methods. The digital revolution brings new opportunities for change, including in traditional market research. It's unusual to think of digitization as increasing human contact, but in research it's the case. Sharekh's research platform, CleverX, has effectively removed the intermediary, the market research panel operator and market research respondent recruitment agency, from the equation, so that the firm requiring research can be connected directly with the respondent with the desired experience and user perspective. Respondents sign up to a place on the platform by supplying their personal data, career profiles, qualifications, credentials and experience. Their incentives include their desire to participate in and contribute to industry developments, as well as the compensation offered. By learning the questions that are being asked, the professionals who sign up to be respondents can gain insight into the developments that are being pursued in their industry. Being a panel member is career and professional advancement. The firm seeking to gather data can identify their respondents and assemble their own panel, using their own criteria and specified profiles, and building a direct relationship with their respondents and customers. Moreover, they can use any data collection tool they prefer, whether that is a technical tool such as Survey Monkey, or direct one-one-one conversations on Zoom or Microsoft Teams, digital focus groups, or any other format. By integrating with calendar software, research interviews with CXO's can be organized and calendarized. These powerful toolsets result in higher quality research being completed up to 10X faster. Digital technology also facilitates video interviewing, so that researchers can talk directly with respondents, and develop a relationship with them. The video interviewing can be asynchronous: given a query, respondents can video-record their responses whenever convenient, TikTok-style. AI can add enhancements such as sentiment analysis, body language and facial expression interpretation. The distinction between quantitative and qualitative research disappears and we realize qualitative data at scale. Market research can become continuous monitoring in the adaptive entrepreneurial system. The reality of markets today is high-speed continuous change. Market research as a tool has always been at a disadvantage in delivering snapshot that take time to process, by which time the market has moved on. Now, with digital techniques, continuous monitoring is possible. Sharekh mentioned several applications: Customer understanding of digital developments: as platforms and systems evolve, customers may not be able to keep up with the technology, or may not be taking advantage of new feature. Digital research techniques can monitor and measure customer understanding dynamically, and point to gaps in their comprehension.Dynamic product development: as developers move a product towards market, digital research techniques can expose potential customers to the development path, and help developers to integrate real-time findings.Monitoring changing lifestyles and mental models: since digital research technologies can provide a continuing connection with customers, it can measure not only their responses to queries, but also their behaviors, attitudes and thinking in general. It's possible to develop profiles and personas and segmentations into which innovative ideas can be inserted to simulate reactions and acceptance. CleverX represents exactly the kind of knowledge recombination that can result in revolutionary change across an entire industry. A core concept in entrepreneurship is the combining of existing knowledge in new ways for new solutions. Sharekh Shaikh combines his software engineering knowledge with knowledge of the market research space and knowledge of the dissatisfaction of end users with the available research tools. His newly-launched company, CleverX, is a fast-growing new entrant in the research space as a result of providing a totally new service: the facilitation of a direct connection between researcher and respondent with digital intermediation in place of previous-generation tools. The experience for the customer is better data, at faster speeds, gathered more conveniently and faster, and, consequently, of greater use in development and innovation processes. Additional Resources CleverX.com Sharekh Shaikh on LinkedIn: Mises.org/E4B_213_LinkedIn
Market research is a tool for gathering data about customers and consumers that businesses hope will lead to insights about their behaviors and preferences that can be translated into innovation, better service and better business performance. As with any dynamic system, it has changed over time, and the effects of entropy have begun to show themselves in invalid techniques, invalid data, and invalid conclusions. And as with virtually all business systems, the coming of the digital age provides businesses with the opportunity to review, revise and improve exiting practice and existing thinking. Knowledge Capsule Traditional models of market research are losing validity. The Economics For Business approach to market research leans to the qualitative, such as one-on-one conversations with customers and detailed ethnography whereby businesses can observe customer behavior directly. The market research industry grew up favoring quantitative research at scale for its own reasons: that's where the money is. Sharekh Shaikh points out that a $USD 70 billion industry was built largely on large scale panels — recruited audiences adding up to hundreds or thousands of individuals, to whom the market research industry could launch survey questions (“data gathering instruments”), generating large amounts of response data for quantitative analysis and numerical reporting. Customers of these research reports use the output for decision support. Consideration of launching, or of purchasing and installing, a software suite or platform costing millions of dollars can be justified with the results of a survey costs tens of thousands of dollars or low six-figures. One of the planks supporting the value proposition of market research panels is the difficulty of recruiting qualified respondents, such as CIO's or CTO's for an enterprise software survey. Panel operators' revenues reflect their claims to solve this problem, but Sharekh Shaikh tells us that the reliability of their claim has eroded. Panels now may include inaccurately identified respondents (wrong title or role, for example, because the respondent has changed jobs or roles), or even fraud (responses provided by others than the supposed respondent, including bots). The data from the panels is no longer as valid as it once was, and its decision-support quality no longer as high. This general decline in the quality and reliability of traditional research is taking place in many categories, not just tech — consumer package goods, entertainment, fashion, and any industry that uses these methods. The digital revolution brings new opportunities for change, including in traditional market research. It's unusual to think of digitization as increasing human contact, but in research it's the case. Sharekh's research platform, CleverX, has effectively removed the intermediary, the market research panel operator and market research respondent recruitment agency, from the equation, so that the firm requiring research can be connected directly with the respondent with the desired experience and user perspective. Respondents sign up to a place on the platform by supplying their personal data, career profiles, qualifications, credentials and experience. Their incentives include their desire to participate in and contribute to industry developments, as well as the compensation offered. By learning the questions that are being asked, the professionals who sign up to be respondents can gain insight into the developments that are being pursued in their industry. Being a panel member is career and professional advancement. The firm seeking to gather data can identify their respondents and assemble their own panel, using their own criteria and specified profiles, and building a direct relationship with their respondents and customers. Moreover, they can use any data collection tool they prefer, whether that is a technical tool such as Survey Monkey, or direct one-one-one conversations on Zoom or Microsoft Teams, digital focus groups, or any other format. By integrating with calendar software, research interviews with CXO's can be organized and calendarized. These powerful toolsets result in higher quality research being completed up to 10X faster. Digital technology also facilitates video interviewing, so that researchers can talk directly with respondents, and develop a relationship with them. The video interviewing can be asynchronous: given a query, respondents can video-record their responses whenever convenient, TikTok-style. AI can add enhancements such as sentiment analysis, body language and facial expression interpretation. The distinction between quantitative and qualitative research disappears and we realize qualitative data at scale. Market research can become continuous monitoring in the adaptive entrepreneurial system. The reality of markets today is high-speed continuous change. Market research as a tool has always been at a disadvantage in delivering snapshot that take time to process, by which time the market has moved on. Now, with digital techniques, continuous monitoring is possible. Sharekh mentioned several applications: Customer understanding of digital developments: as platforms and systems evolve, customers may not be able to keep up with the technology, or may not be taking advantage of new feature. Digital research techniques can monitor and measure customer understanding dynamically, and point to gaps in their comprehension.Dynamic product development: as developers move a product towards market, digital research techniques can expose potential customers to the development path, and help developers to integrate real-time findings.Monitoring changing lifestyles and mental models: since digital research technologies can provide a continuing connection with customers, it can measure not only their responses to queries, but also their behaviors, attitudes and thinking in general. It's possible to develop profiles and personas and segmentations into which innovative ideas can be inserted to simulate reactions and acceptance. CleverX represents exactly the kind of knowledge recombination that can result in revolutionary change across an entire industry. A core concept in entrepreneurship is the combining of existing knowledge in new ways for new solutions. Sharekh Shaikh combines his software engineering knowledge with knowledge of the market research space and knowledge of the dissatisfaction of end users with the available research tools. His newly-launched company, CleverX, is a fast-growing new entrant in the research space as a result of providing a totally new service: the facilitation of a direct connection between researcher and respondent with digital intermediation in place of previous-generation tools. The experience for the customer is better data, at faster speeds, gathered more conveniently and faster, and, consequently, of greater use in development and innovation processes. Additional Resources CleverX.com Sharekh Shaikh on LinkedIn: Mises.org/E4B_213_LinkedIn