Podcasts about smaato

Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we're taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters.It's a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral.Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their brother-in-law, John Paul. So with the help of our special guest, D2L CMO Brian Finnerty, we're talking about hooking your audience, knowing your target, and doing trial and error. About our guest, Brian FinnertyBrian Finnerty is a B2B marketing specialist with over 25 years experience leading enterprise marketing teams. He currently serves as CMO at D2L. His expertise includes brand strategy, B2B demand generation, and global customer acquisition from mid-market to Fortune 500. He previously served as VP of Revenue Marketing for Udacity. Prior to joining Udacity, Brian served as VP of Growth Marketing at Demandbase, where he was responsible for demand generation, field marketing, and customer marketing at Demandbase. Brian has also been a marketing leader at two ad tech companies, Marin Software and Smaato. He co-founded an e-learning startup that specialized in software developer training, with a rules-based code judging engine. He is an active Customer Advisory Board member for both 6sense and Sendoso.What B2B Companies Can Learn From Bad Sisters:Start with a hook. Bad Sisters grabs viewers' attention because it's about four sisters plotting to kill their brother-in-law, and it starts with his funeral. So the question is: “How did he die?” This is what drives viewers to keep watching. So how can you get your audience invested in your content? What question do you want to inspire them to ask?Know your target. This is a bit tongue-in-cheek, but just like the sisters truly knew their brother-in-law and all the ways they could potentially do him in, so should marketers get to know their audience so they can appeal to them. Brian says, “The sisters do a lot of research and they really know their target audience. Like, what does JP like to eat? What does he like to drink? If you were to poison him, how would you do that? So they really do research, like, ‘What are the ways that we can do this and get away with it, and free our sister from the prison of her marriage?' So they really do their kind of their targeting and their research, which I think any good marketer does.”Do trial and error. Try different marketing strategies and keep dialing it in based on data you get from the tests. Brian says, “[The sisters] do that right throughout the show. Like, they're testing ways to bump this guy off. Some of them end in sort of miserable failure and some of them have some potential of succeeding and you're never quite sure. Not unlike a lot of digital campaigns, where you're trying to find that perfect balance and the right approach.”Quotes*”I think for marketers, if you're not pushing the envelope, testing new messaging and testing new approaches to your website, conversion, optimization, your customer journey, your buyer's journey, then you're not trying hard enough. You're not getting enough data from the market to optimize and improve.”*”In a B2B context, it is tough to really identify a villain. And that kind of marketing turns me off. Some companies will identify their competitors as villains and really go after them. As a marketer, I would say instead of identifying your competitors as a villain, which I think is a mistake, you look at either the cost of doing nothing, or like, ‘What is the counterpoint to your mission?'”Time Stamps[0:55] Meet Brian Finnerty, CMO at D2L[3:02] D2L and Brian's Role as CMO[4:04] How Bad Sisters was created[9:30] Authenticity and Cultural Representation[22:18] B2B Marketing Takeaways from Bad Sisters[22:21] The Importance of a Good Hook[23:00] Research and Targeting in Marketing[24:08] Trial and Error in Marketing[28:30] Creating a Great Villain[33:48] Brand and Content Strategy[36:10] Effective Content Marketing[38:34] Leveraging Content Across Teams[42:58] Favorite Campaigns and Final AdviceLinksConnect with Brian on LinkedInLearn more about D2LAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

A conversation with Gareth Noonan. In this episode we're joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan. Gareth Noonan is an accomplished General Manager at Demandbase, recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, Sales, Business Development, and Product management. He's an expert in mobile app and desktop video, OTT, native, and display advertising across all screens. Gareth has held prominent positions at leading industry players. He served as the General Manager for Americas at Smaato, driving impactful strategies in the Adtech landscape. As the SVP of Operations at AdFormics, Gareth contributed to their success for nearly three years, showcasing his strategic prowess. Currently, Gareth is the GM of Advertising at Demandbase. In this episode, we discuss the journey of building Demandbase's demand-side platform and their pivotal shifts in Adtech thinking, the challenge of adapting B2C-centric Adtech to the intricate B2B landscape, the significance of a B2B-specific DSP for Account-Based Marketing strategies, the concept of the "dark funnel" in marketing and its impact on B2B campaigns and lastly, we explore the rise of Connected TV in the B2B realm. Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can find Gareth on LinkedIn.

In this episode Apptica Talks about app monetization trends with Stafaniya Radzivonik, Business Development Team Lead, EMEA and Ahmed Chakroun, Sr Mobile Product Manager at Smaato. During our conversation we have touched upon the best performing ad format, current state of rewarded ad, different approaches for iOS and Android, insights into bidding (waterfall vs header bidding vs hybrid mode), trends for 2023.---You can learn more about Smaato on the website and get more insights in its blog. ---*Intro credit: https://pixabay.com/ Hosted on Acast. See acast.com/privacy for more information.

In this episode Konstanty Sliwowski and Freddy Friedman address a topic that is critical in candidate engagement and decision making and yet is often overlooked. Product Vision.Freddy Friedman has decades of experience in product leadership having served as CPO at companies such as Glispa, Smaato and more recently as a Managing Director of TravelAudience. He shares with us a wealth of knowledge gained across a career that has seen him experience, the good, the bad and the weird.In this podcast episode you will learn:1. Why product vision is critical to successful hiring and retention2. How you can improve how you represent product vision in hiring processes3. How to use product vision to allow candidates to self select themselves4. What we can learn from product strategy that will help us hire better5. Top advice from an executive on how to improve your hiring gameYou can also learn more about how you can hire better at www.schoolofhiring.com as well as in our other podcast episodes available on all major podcasting platforms as well as here https://schoolofhiring.com/podcast/

Owner and Founder of Authentic African, a company with a mission to connect the diaspora with their African roots, while helping local African entrepreneurs to build their businesses internationally. www.AuthenticAfrican.com Owner and Founder of Digital Profit Gameplan Former Head of Demand at Smaato and Advanced TV and Hulu Studied Marketing with a concentration in Advertising and Promotion

Programmatic Advertising ist einer der wichtigsten Trends in der Werbeindustrie und wird die Medienindustrie nachhaltig verändern. Das betrifft auch die Beziehung zwischen User, Publisher und Advertiser. Was dieser Trend für die Werbung bedeutet und welche Rolle dabei Algorithmen spielen, bespricht Alain Blankenburg-Schröder von der Echtzeitwerbeplattform Smaato in diesem AI-Podcast mit Host Erik Pfannmöller. Nebenbei erläutern die beiden wichtige Begriffe wie Real Time Bidding, Connected TV und werfen einen Blick in die Zukunft der digitalen Werbung. Du erfährst... 1)…welche Rolle Algorithmen bei der digitalen Werbung spielen 2)…was Programmatic Advertising ist 3)…warum Retargeting oft ungenau ist 4)…wie Advertising im VR-Umfeld aussehen kann

YouTube reveals its revenues, Disney Plus snatches up subscribers, and Walmart Media Group hosts a bakeoff. Also, what's the maato with Smaato?

Bertrand Rothen ist als Product Owner in einer Branche selbständig, die an Festanstellungen glaubt. Im Gespräch mit Daniel Barke verrät er wie er seinen Selbstwert und seine Tagessätze anlegt, und warum er das Sicherheitsempfinden von festangestellten Talenten in der Tech-Branche für trügerisch hält. Er selbst war früh in seiner Laufbahn ‘für zwei Minuten selbständig’, um dann Erfahrungen bei SAP und im San Francisco-Büro von Smaato zu sammeln. Dass man dort einfach keine Grenzen in den Möglichkeiten sah inspiriert ihn bis heute: Obwohl er mit seiner Band die internationale Metal-Szene kennenlernt, wird ihn Technologie nie ganz loslassen. Außerdem erklärt er, welche Parallelen es zwischen Musik und Produktmanagement gibt, und warum er gespannt ist, was sich in nächster Zeit in puncto Selbständigkeit in der Politik tun wird.

In the latest episode of our podcast Ad Tech Today, we discuss the ad tech trends and industry specifics that differentiate APAC from other regions. In this episode, I spoke with Julie Xiao, Manager of Sales Engineering at Smaato, based in our Singapore office. For several years Julie has worked closely with both supply-side and demand-side clients. This year, her key focus has been supply-side technical support and working closely with many APAC publishers in the ad tech industry.

Programmatic Advertising ist einer der wichtigsten Trends in der Werbeindustrie und wird die Medienindustrie nachhaltig verändern. Das betrifft auch die Beziehung zwischen User, Publisher und Advertiser. Was dieser Trend für die Werbung bedeutet und welche Rolle dabei Algorithmen spielen, bespricht Alain Blankenburg-Schröder von der Echtzeitwerbeplattform Smaato in diesem AI-Podcast mit Host Erik Pfannmöller. Nebenbei erläutern die beiden wichtige Begriffe wie Real Time Bidding, Connected TV und werfen einen Blick in die Zukunft der digitalen Werbung. Du erfährst... 1)…welche Rolle Algorithmen bei der digitalen Werbung spielen 2)…was Programmatic Advertising ist 3)…warum Retargeting oft ungenau ist 4)…wie Advertising im VR-Umfeld aussehen kann

This episode of Ad Tech Today explores the benefits of the in-app advertising environment for brands. Host Angie Li chats with Alizée Mega, Senior Account Manager for Demand Partnerships at Smaato, on how brand advertisers are using — or should be using — in-app advertising today.

Thomas Promny und Arndt Groth sprechen über den App-Vermarkter Smaato, aber auch viele Anekdoten aus Arndts spannender und langjähriger Karriere. Anmeldung zur d3con 2020 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast on.de/r/podcast

The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

Ajitpal Pannu Chief Business Officer at Smaato introduces us to SPX: The Smaato Publisher Platform. He also talks about app montization strategies,

We are back at the Symbian Smartphone Show 2008 with interviews featuring Smaato (mobile advertising), All About Symbian team and Scalado -- showing off some eye-popping digital image services.

We are back at the Symbian Smartphone Show 2008 with interviews featuring Smaato (mobile advertising), All About Symbian team and Scalado -- showing off some eye-popping digital image services.

We are back at the Symbian Smartphone Show 2008 with interviews featuring Smaato (mobile advertising), All About Symbian team and Scalado -- showing off some eye-popping digital image services.