Podcasts about customer advisory board

Irene Yam talks about her book “Build a World-Class Customer Advisory Board” and ways to boost connections between executives and customers through impactful Customer Advisory Boards. Irene is an expert in Customer Advisory Boards and the founder of CAB consulting. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest This episode is supported by the Naveen Jindal School of Management 

Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/   Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/   In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Brian Finnerty is a senior marketing executive with extensive experience leading high-performance teams and driving global customer acquisition from mid-market to Fortune 500 companies. He specializes in brand strategy, demand generation, and sales-aligned marketing, leveraging deep customer insights to accelerate pipeline growth. A seasoned thought leader, Brian has served on the Customer Advisory Board for 6sense and as a strategic advisor to Sendoso, bringing expertise in account-based marketing, content strategy, and SaaS platform evangelism. Website: https://www.d2l.com/ LinkedIn: https://www.linkedin.com/in/brianfinnerty/   Amit Bivas is a seasoned executive with a proven track record of strategically planning, developing, and executing marketing initiatives from the ground up. His success is driven by a unique blend of leadership skills, expertise in data analytics and statistics, business acumen, creativity, and meticulous attention to detail. In essence, Amit is a rare executive who seamlessly integrates the art and science of marketing. Website: https://www.bl-il.com/ LinkedIn: https://www.linkedin.com/in/amitbivas/   In this episode, we chat with Brian and Amit about their roles and insights in marketing and business development. Join us as we dive into strategies and innovations!   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Live from Las Vegas, Nicole shares reflections from her first Customer Advisory Board meeting, her motivations for goals of board service, getting board training and meeting the CEO who told Google that $23B just wasn't enough. * Join the Urban Girl Corporate World "Winner's Circle" for exclusive access to insider events, training, podcast updates, newsletters and more. Register here. * Interested in Board Training? Learn more about United Way's VIP Program here.

Switching Shop Management Systems isn't as hard as you think! Give Shop Controller a try HERECavan Robinson is the General Manager at Shop-Ware. Today, he talks about the importance of transparency and community within the aftermarket industry, highlighting its positive impact on business growth. Cavan also discusses the innovative strides in AI integration in shop management systems, aiming to enhance customer operations effectively. 00:00 Appreciating Aftermarket's respectful networking culture transition.05:03 Increased parity, collaboration, fewer disruptors now.08:34 Pursuing impactful AI integration with customer feedback.13:11 Expanded Garage Hero Awards with five categories.15:52 Emphasizing diverse voices enhances aftermarket success.18:33 M&A focus and AI insights drive innovation.21:00 Exciting events and Shop-Ware's new service scheduler.

Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we're taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters.It's a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral.Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their brother-in-law, John Paul. So with the help of our special guest, D2L CMO Brian Finnerty, we're talking about hooking your audience, knowing your target, and doing trial and error. About our guest, Brian FinnertyBrian Finnerty is a B2B marketing specialist with over 25 years experience leading enterprise marketing teams. He currently serves as CMO at D2L. His expertise includes brand strategy, B2B demand generation, and global customer acquisition from mid-market to Fortune 500. He previously served as VP of Revenue Marketing for Udacity. Prior to joining Udacity, Brian served as VP of Growth Marketing at Demandbase, where he was responsible for demand generation, field marketing, and customer marketing at Demandbase. Brian has also been a marketing leader at two ad tech companies, Marin Software and Smaato. He co-founded an e-learning startup that specialized in software developer training, with a rules-based code judging engine. He is an active Customer Advisory Board member for both 6sense and Sendoso.What B2B Companies Can Learn From Bad Sisters:Start with a hook. Bad Sisters grabs viewers' attention because it's about four sisters plotting to kill their brother-in-law, and it starts with his funeral. So the question is: “How did he die?” This is what drives viewers to keep watching. So how can you get your audience invested in your content? What question do you want to inspire them to ask?Know your target. This is a bit tongue-in-cheek, but just like the sisters truly knew their brother-in-law and all the ways they could potentially do him in, so should marketers get to know their audience so they can appeal to them. Brian says, “The sisters do a lot of research and they really know their target audience. Like, what does JP like to eat? What does he like to drink? If you were to poison him, how would you do that? So they really do research, like, ‘What are the ways that we can do this and get away with it, and free our sister from the prison of her marriage?' So they really do their kind of their targeting and their research, which I think any good marketer does.”Do trial and error. Try different marketing strategies and keep dialing it in based on data you get from the tests. Brian says, “[The sisters] do that right throughout the show. Like, they're testing ways to bump this guy off. Some of them end in sort of miserable failure and some of them have some potential of succeeding and you're never quite sure. Not unlike a lot of digital campaigns, where you're trying to find that perfect balance and the right approach.”Quotes*”I think for marketers, if you're not pushing the envelope, testing new messaging and testing new approaches to your website, conversion, optimization, your customer journey, your buyer's journey, then you're not trying hard enough. You're not getting enough data from the market to optimize and improve.”*”In a B2B context, it is tough to really identify a villain. And that kind of marketing turns me off. Some companies will identify their competitors as villains and really go after them. As a marketer, I would say instead of identifying your competitors as a villain, which I think is a mistake, you look at either the cost of doing nothing, or like, ‘What is the counterpoint to your mission?'”Time Stamps[0:55] Meet Brian Finnerty, CMO at D2L[3:02] D2L and Brian's Role as CMO[4:04] How Bad Sisters was created[9:30] Authenticity and Cultural Representation[22:18] B2B Marketing Takeaways from Bad Sisters[22:21] The Importance of a Good Hook[23:00] Research and Targeting in Marketing[24:08] Trial and Error in Marketing[28:30] Creating a Great Villain[33:48] Brand and Content Strategy[36:10] Effective Content Marketing[38:34] Leveraging Content Across Teams[42:58] Favorite Campaigns and Final AdviceLinksConnect with Brian on LinkedInLearn more about D2LAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he's worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He's started one customer advisory board and scaled two others, both in person and virtual, and strongly believes there's significant value in both approaches, for both customers and companies. Questions and topics we discussed in this interview include: What are the basics of customer research that marketers need to understand as they grow in their careers? When proposing the idea of a Customer Advisory Board (CAB), is it mainly to inform product marketing initiatives? Are there other areas of marketing and business overall that can benefit from the investment in a CAB? How should marketers identify and select the right members and determine the correct size for a Customer Advisory Board? What strategies can marketers use to keep CAB members engaged and active? How should the feedback process with CAB members be structured to ensure it's productive and actionable? What are some other common challenges businesses face when managing CABs, and how should marketers address them? How can marketers measure the success and impact of a Customer Advisory Board on product marketing initiatives? How do the role and operation of a CAB differ in startups versus established SaaS companies? Is there a specific stage in a business's life cycle where a CAB is more beneficial? How is the role of CABs expected to evolve in the next 5 to 10 years? And more! You can say hi to Andrew on LinkedIn here - https://www.linkedin.com/in/andrewgpetersen/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Recognizing the front-line healthcare professionals' contributions fosters a culture of innovation and problem-solving within healthcare organizations. In this episode, Ann Louise Puopolo, Chair of the Customer Advisory Board at RLDatix, shares insightful thoughts on the challenges facing healthcare staffing and how technology can revolutionize patient care.  She highlights the pivotal role of nurses and the need to optimize their usage to ensure better outcomes for both patients and healthcare providers. Throughout this interview, Ann Louise delves into the significance of leveraging data and analytics to optimize workforce utilization. She also discusses the potential impact of digital transformation on healthcare delivery.  Don't miss this episode, as Ann Louise offers valuable insights to shape the future of healthcare delivery! Resources: Connect with and follow Ann Louise on LinkedIn. Follow RLDatix on LinkedIn and visit their website. Reach out to Ann at Ann.Puopolo@RLDatix.com

We all know that success in the classroom relies on powerful and innovative technology. That's where CTL comes in. For over 35 years, CTL has manufactured and serviced award-winning cloud computing solutions that today empower schools in more than 55 countries. From Chromebooks to Chromebox and Google Meet, CTL offers a complete range of solutions to keep students, teachers, and administration both learning and productive. CTL works side-by-side with you, increasing IT efficiency with customized configurations and comprehensive lifecycle services. And, recently, CTL achieved B Corporation™ certification for their commitment to sustainability and social responsibility. If you're looking for a true partner to help innovate your next ChromeOS success, visit CTL at CTL.net. In this episode, I chat with Erik Stromquist from CTL. Erik is the CEO of CTL and shares some insights on the new Chromebook Plus. This device must meet some rigorous requirements in order for it to be name the “Chromebook Plus”. He discusses who this device is for, how it came to be, and CTL's vision on how it could be used in school settings. This is a great conversation and believe me, this device is a one of a kind Chromebook! Buen provecho! Connect With Gabriel Carrillo EdTech Bites Website: https://edtechbites.com EdTech Bites Twitter: https://twitter.com/edtechbites EdTech Bites Instagram: https://instagram.com/edtechbites EdTech Bites Threads: https://www.threads.net/@edtechbites EdTech Bites Facebook Page: https://facebook.com/edtechbites EdTech Bites YouTube Channel: https://www.youtube.com/@edtechbites About Erik Stromquist Erika Stromquist serves as CEO of CTL, overseeing all domestic and international operations. Currently, he directs product strategy, account expansion, operational efficiency, and growth strategy. Under his leadership, CTL has won numerous awards for its products, growth, and community involvement. Before becoming CEO, Erik served in multiple critical roles at CTL, including Chief Operating Officer, Chief Financial Officer, and Vice President of Sales and Business Development. Erik holds degrees in Accounting and Finance from the University of Oregon and completed Cornell's Executive Leadership Program in 2016. In addition, Erik is a licensed CPA and serves on several executive and advisory boards, including Intel's Customer Advisory Board and Western Oregon University's Finance Committee. Erik was recognized by the Portland Business Journal on the prestigious 40 under 40 list, which identifies rising business stars. Erik enjoys running, playing music, and spending time with his family in his spare time. He lives in Portland, OR, with his wife and identical twin boys Nikko & Viggo. Connect With CTL And Erik Stromquist CTL Website: https://ctl.net CTL On LinkedIn: https://www.linkedin.com/company/ctl-corporation/ The Book Is Officially Out! My first book “Cooking Up Experiences In The Classroom: Focus On Experiences, Not Just Lessons” is officially out! A HUGE shout out to Lumio for helping sponsor this book. I'm super excited about this project. It's filled with ideas on how to make memorable experiences for your students. In addition, each chapter also lays out a specific recipe mentioned in that chapter along with a video tutorial on how to prepare that dish. Make sure you get your copy and cook up some experiences for your students and loved ones! Click Here To Purchase Your Copy On Amazon

This episode features an interview with Alison Lindland, CMO at Movable Ink, a SaaS MarTech platform that empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. In this episode, Alison discusses the importance of a customer advisory board and of personally spending time with your customers. She also talks about the flywheel they have built through their unique strategy team and how they incorporate customer insights back into their content. Key Takeaways:It is worth investing in a customer advisory board and building a community there. The insights and feedback that you gain can be fed back into the company to improve the product and create authentic marketing. Movable Ink has built a unique strategy team, made up of former clients that interact closely with their senior clients and bring back insights to their teams. This team has become one of the most sought after resources in the company. Having the outbound function sit under the CMO bring them closer to other marketing functions and creates alignment. Quote:  ”I think you really can never spend too much time with your customers. So making sure that you are out there personally talking to your clients. I'd say is really just the number one piece and, I onboard every new member to our cab and it's a considerable investment of time, but it's my absolute favorite thing to do. And in every single conversation that I have, there's always some light bulb moment opportunity that comes out of it. Some piece of feedback that goes back to the account team. Some personal connection we didn't know we had.  It's just always something great or an opportunity for them to speak at Think Summit, just something terrific comes from it. So I'd say making sure that you're investing in building those relationships and just laying those tracks.”Episode Timestamps:*(09:16) The Trust Tree: ABM playbook as a team sport *(16: 53) The Playbook: THe value of a customer advisory board*(29:27) The Dust Up: Turning disappointment into a big opportunity  *(32:14) Quick Hits: Alison's Quick hits  Sponsor:Pipeline Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for pipeline pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Alison on LinkedInLearn more about Movable InkLearn more about Caspian Studios

In this podcast we talk to Yahya Shakhshir about Hospitality education and training in Vancouver, Canada.  Yahya is currently the President at Cornerstone International Community College of Canada, one of the top private Colleges located in Vancouver.  He is a passionate, driven and dedicated hotelier with 18 years in the Hospitality and Education industry. He has international experience in 9 different countries, with expertise in the field of Rooms Division.  Yahya shares his experience in hospitality education and his insights into how hospitality education in Canada is different from other countries, and how private hospitality colleges differ from public institutions.  With a pragmatic approach to hospitality training, Yahya explains why practical training is so important for young people entering the hospitality field today.  He also touches upon micro-credentials, a way for working adults in the hospitality field to pursue life-long learning.  Finally, Yahya talks about why immigration is so important, not only for Canada's hospitality and tourism sectors, but for their technical and IT sectors as well. Yahya is a member of the British Columbia Hotel Association BCHA, Customer Advisory Board member and Faculty member of AHLEI (American Hotel Lodging Educational Institute) and he has successfully taught 20+ Hospitality and Business courses to hundreds of students throughout his career. In addition, he has helped create and develop new programs and courses and ensured instructors are all well-trained and evaluated to maintain quality standards.  Yahya has recently launched a Hospitality training and consulting firm focusing on improving operational and conceptual skills within the Hotel Industry.  

NYU is flipping the script on many traditional educational models and mindsets, embracing a strategic shift to offer alternative pathways to top-tier degrees. This strategic evolution reflects a profound commitment to access and flexibility, directly addressing the needs of an expanded demographic of students. Dr. Harrison shines a light on the practical implementations and thought processes behind such forward-thinking initiatives, aiming to demonstrate the successful delivery of education to a larger, non-traditional population. In Part 2 of this two-part podcast, Drumm McNaughton and Doug Harrison continue the conversation where they left off in Part 1, discussing New York University's Applied Undergraduate Studies program at its School for Professional Studies' four key components of the delivery modality, which are: 1) Transfer credit friendly/expanded. 2) The delivery modality. 3) Offering an associate degree. 4) Prior learning assessment.   Podcast Highlights Enhancing Online Learning Modalities NYU's approach to online learning, encompassing both synchronous and asynchronous modalities. Benefits of providing a flexible learning environment to accommodate the needs of diverse learners. The role of support services in enhancing the online learning experience, including professional advising and career services. Prior Learning Assessment and Additional Credits Importance of recognizing the diverse backgrounds and experiences of students through prior learning assessment. Examples of crediting students for external experiences, such as military service or professional certifications, to accelerate degree completion while containing cost. Student Support Services and Data Analytics for Successful Outcomes Utilizing data analytics to support successful outcomes. The shift from reactive to proactive strategies in identifying and supporting at-risk students. The comprehensive analysis of student data to allocate targeted resources and interventions effectively. NYU's holistic approach to student support, spanning from enrollment through graduation, accommodating skill gaps due to K-12 inequities. An explanation of various support services offered, including financial aid and career services. The importance of a coordinated approach to ensure students receive comprehensive support throughout their educational journey. Public-Private Partnerships for Workforce Alignment and Opportunities The significance of partnerships with public schools, industry leaders, and community organizations in aligning education with workforce needs. NYU's initiatives in creating pathways for students that lead to relevant and rewarding careers.   Examples of collaborations aimed at expanding economic opportunities and fostering a diverse workforce. Pricing and Accessibility Strategies to Broaden Higher Ed Pathways Strategies to make education more accessible through pricing models and financial aid options. The impact of NYU's pricing policies on broadening access to higher education, including associate degrees at reduced prices. NYU's commitment to supporting students from families with limited income, ensuring an affordable path to degree completion. How Leadership's Learning Mindset Impacts Student Success The role of leadership in fostering a culture of innovation and continuous improvement within educational institutions. Examples of how unified vision among board members and executives can drive the adoption of innovative educational strategies. The importance of learning from failure and the strategies for implementing changes based on outcomes and evaluations. Three Key Takeaways for University Presidents and Boards Strategic Focus: Prioritize your institution's core strengths and values, directing resources and efforts towards areas of excellence to navigate the disruptive pressures in higher education. Innovation and Learning: Foster a culture of innovation tailored to your institution's unique mission, encouraging experimentation and valuing the lessons learned from failure to build resilience. Humanity and Civility: Champion a culture of integrity, professionalism, and collaboration, modeling these values to navigate the sector's challenges and maintain a positive, supportive community.   Read the transcript and detailed show summary: https://changinghighered.com/nyus-alternate-pathways-to-a-top-tier-degree-part-2   About Our Guest Douglas Harrison leads the Division of Applied Undergraduate Studies at NYU's School of Professional Studies. Prior to NYU, Harrison founded the School of Cybersecurity and Information Technology at the University of Maryland Global Campus. He has published and presented widely on access and inclusion in online learning, assessment security, and academic integrity. He is a past director on the board of the International Center for Academic Integrity and currently serves on Turnitin's Customer Advisory Board for AI in higher education and for the Sounding Spirit Collaborative at Emory University's Center for Digital Scholarship. His scholarship has been awarded the John Kluge Residential Fellowship at the Library of Congress and the NEA's Award for Excellence in the Academy. Social Link: Doug Harrison on LinkedIn →    About the Host Dr. Drumm McNaughton, host of Changing Higher Ed podcast, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers.  To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/.   The Change Leader's Social Media Links   LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #NYU #HigherEdInnovation #InclusiveEducation #AlternativePathways

NYU is responding to the large U.S. population that needs and wants affordable and flexible higher education that meets them where they are by creating unconventional pathways to top-tier degrees. In this episode of Changing Higher Ed® podcast, Dr. Drumm McNaughton is joined by Dr. Doug Harrison, the head of New York University's Applied Undergraduate Studies program at its School for Professional Studies, to discuss how NYU has built structures and processes that create alternative pathways for first-gen and low socioeconomic students that enable them to get an NYU degree.   Podcast Highlights ·       Introduction to NYU's Innovative Educational Pathways o   Overview of NYU's School for Professional Studies o   Dr. Doug Harrison's role in expanding access to education ·       Targeting the "Some College, No Degree" Demographic o   The significance of this group in the U.S. education landscape o   Strategies to support students with interrupted education ·       Non-Traditional Pathways for Higher Education o   Tailoring education for first-gen and low socioeconomic students o   The importance of stackable degrees and flexible learning options ·       Maximizing Transfer Credits o   Addressing the challenge of diverse educational backgrounds o   NYU's approach to curriculum design for broader credit acceptance ·       Online Programs and Work-Life Balance o   Expanding access through online degree programs o   Catering to students with work or family commitments ·       Associate Degrees at Elite Institutions o   The role of associate degrees in NYU's educational offerings o   Financial accessibility for Pell and TAP-eligible students ·       Apprenticeship Degrees and Real-World Skills o   Launching apprenticeship degrees to meet workforce demands o   The benefits of integrating education with practical experience ·       Strategies for Student Recruitment and Engagement o   Digital marketing and SEO optimization for program visibility o   Personalized outreach and understanding non-traditional student pathways ·       Collaborative Efforts for Student Success o   The creation of an equity and access inclusion network o   Cross-school collaboration for seamless educational transitions ·       Vision for the Future o   NYU's commitment to education innovation and student inclusivity o   Leadership's role in fostering a supportive learning environment   Read the transcript or detailed show summary: https://changinghighered.com/nyus-alternate-pathways-to-a-top-tier-degree-part-1   About Our Guest Douglas Harrison leads the Division of Applied Undergraduate Studies at NYU's School of Professional Studies. Prior to NYU, Harrison founded the School of Cybersecurity and Information Technology at the University of Maryland Global Campus. He has published and presented widely on access and inclusion in online learning, assessment security, and academic integrity. He is a past director on the board of the International Center for Academic Integrity and currently serves on Turnitin's Customer Advisory Board for AI in higher education and for the Sounding Spirit Collaborative at Emory University's Center for Digital Scholarship. His scholarship has been awarded the John Kluge Residential Fellowship at the Library of Congress and the NEA's Award for Excellence in the Academy. Social Link: Doug Harrison on LinkedIn →    About the Host Dr. Drumm McNaughton, host of Changing Higher Ed podcast, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers.  To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/.   The Change Leader's Social Media Links   LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #changinghighered #thechangeleader #higheredpodcast

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Sandeep Dube, COO of Mailchimp. Together, they explore how customer retention can be a simple or far more complex task depending on the industry, and why a many-limbed customer research strategy is the key to understanding how to delight your customers.

The Pre-Shift Podcast presented by 7shifts is a deep dive into what it takes to run great restaurant teams. Host DJ Costantino covers the restaurant industry with conversations featuring industry leaders and innovators sharing their business growth insights, backgrounds, and valuable lessons on running restaurant teams.On this episode, we're joined by Chad Mackay, CEO of Fire & Vine Hospitality in Seattle, WA.Chad Mackay, CEO of Fire & Vine Hospitality, leads a multi-concept operator of full-service restaurants and oversees the successful Revelers Club loyalty program, boasting 80K members and contributing 30% to the company's revenue since its 2011 inception. El Gaucho, the flagship concept founded in 1996, spans five locations, while Fire & Vine owns AQUA by El Gaucho, Aerlume, and the Witness Tree lounge. The Revelers Club extends to independently owned properties like Walla Walla Steak Co., Crossbuck Brewing, and Yellowhawk Resort in Walla Walla, WA. Drawing from two decades of hospitality expertise, Chad founded Brigado, a consulting and technology firm. He actively serves on Oracle's Customer Advisory Board for the Global Food and Beverage Industry Group and has held leadership roles in associations like the Washington Hospitality Association and Visit Seattle. Chad is a sought-after speaker on adapting compensation models for full-service restaurants in response to the $15 minimum wage.LinksFire & Vine HospitalityBrigadoListen, rate, and subscribe!SpotifyApple PodcastsGoogle PodcastsYouTubeTikTok7shifts BlogCreditsHost & Executive Producer: D.J. CostantinoEditor: Fina CharlestonProducer: Samantha FungDesigner: Jake Sinclair

The Pre-Shift Podcast presented by 7shifts is a deep dive into what it takes to run great restaurant teams. Host DJ Costantino covers the restaurant industry with conversations featuring industry leaders and innovators sharing their business growth insights, backgrounds, and valuable lessons on running restaurant teams.On this episode, we're joined by Chad Mackay, CEO of Fire & Vine Hospitality in Seattle, WA.Chad Mackay, CEO of Fire & Vine Hospitality, leads a multi-concept operator of full-service restaurants and oversees the successful Revelers Club loyalty program, boasting 80K members and contributing 30% to the company's revenue since its 2011 inception. El Gaucho, the flagship concept founded in 1996, spans five locations, while Fire & Vine owns AQUA by El Gaucho, Aerlume, and the Witness Tree lounge. The Revelers Club extends to independently owned properties like Walla Walla Steak Co., Crossbuck Brewing, and Yellowhawk Resort in Walla Walla, WA. Drawing from two decades of hospitality expertise, Chad founded Brigado, a consulting and technology firm. He actively serves on Oracle's Customer Advisory Board for the Global Food and Beverage Industry Group and has held leadership roles in associations like the Washington Hospitality Association and Visit Seattle. Chad is a sought-after speaker on adapting compensation models for full-service restaurants in response to the $15 minimum wage.LinksFire & Vine HospitalityBrigadoListen, rate, and subscribe!SpotifyApple PodcastsGoogle PodcastsYouTubeTikTok7shifts BlogCreditsHost & Executive Producer: D.J. CostantinoEditor: Fina CharlestonProducer: Samantha FungDesigner: Jake Sinclair

Ready for a soaring aviation adventure? Kevin Mason, 25 year Delta veteran and leader of Propel, and Ready for Pushback's own Nik Fialka delve into the incredible opportunity at Delta's pilot career pathway program. Responsible for the strategy and execution of Propel's College, Company, Community and Academy pathways, Kevin will convey the qualifications, benefits, and opportunities available to you in a top-notch aviation program for aspiring pilots.  Come aboard and unlock the secrets to piloting success, and find out why this program is your ultimate gateway to the skies!   WHAT YOU'LL LEARN FROM THIS EPISODE  Qualifications you must have to apply for the Propel Pilot Career Path Program Additional benefits successful pilot candidates can enjoy Ways college students can apply for the Propel Pilot Career Path Program The value of having a pilot to mentor you during aviation training Why you should pursue aviation when transitioning careers   RESOURCES/LINKS MENTIONED Delta Skyborne Airline Academy ATP Flight School Women in Aviation International Organization Of Black Aerospace Professionals NGPA Endeavor Air SkyWest Airlines Republic Airways Frontier Airlines Spirit Airlines   ABOUT KELVIN MASON Kelvin Mason is the Senior Manager – Propel at Delta Air Lines, and has been with the company for 25 years. In this role, he leads the College and Community pathways within Propel, Delta's pilot career pathway program for aspiring aviators. Mr. Mason has an extensive background in Human Resources across multiple disciplines. Prior to his current role, he was the Senior HR Manager for Delta's Flight Operations division, supporting Delta's 15,000 line pilots and support staff with a variety of HR functions. In prior HR Business Partner roles, he also supported other large divisions at Delta including In-Flight Services, Technical Operations, the Operations & Customer Center, and Corporate Safety, Security & Compliance. He also served in a variety of leadership roles within HR Service Delivery, with a broad range of experience in employee benefit plans and HR data & analytics. Mr. Mason holds a Bachelor of Arts degree from Berry College in Rome, GA, and is an active member of Berry's Alumni Council and Alumni Mentorship Program, where he engages with students and graduates on career pathing and development. He is also a Board member with the Aviation Accreditation Board International (AABI), and actively participates on visiting teams as an industry representative. In addition, Mr. Mason serves on the Aviation Advisory Board for Hampton University and the Customer Advisory Board for Coradine Aviation.   CONNECT WITH KELVIN Website Propel Pilot Career Path Program | Delta Air Lines Instagram: @deltapropel Facebook: Delta Propel X: @DeltaPropel   CONNECT WITH US Are you ready to take your preparation to the next level? Don't wait until it's too late. Use the promo code “PODCAST” and save 10% on all our services. Check us out at www.spitfireelite.com!   If you want to recommend someone to guest on the show, email Nik at podcast@spitfireelite.com, and if you need a professional pilot resume, go to www.spitfireelite.com/podcast/ for FREE templates!   SPONSOR If you're a professional pilot looking for a great financial planning partner for your retirement, tax, and investment, go to www.tpope.ceterainvestors.com/contact or call 704-717-8900 ext 120 to schedule a consultation appointment with Timothy P. Pope, CFP® Are you a pilot just coming out of the military and looking for the perfect second home for your family? Look no further! Reach out to Marty and his team by visiting www.tridenthomeloans.com to get the best VA loans available anywhere in the US.

Adquira meu livro Lugar de Potência: Lições de carreira e liderança de mais de 10 mil entrevistas, cafés e reuniões

My guest today, Emily Levada, is a seasoned Chief Product & Technology Officer. Currently, she is the Chief Product Officer and Interim co-CEO at Embark Veterinary, a company dedicated to leveraging genetics to enhance the health and longevity of dogs. During her tenure, the company has achieved notable recognition, ranking as the #3 fastest-growing private company in Massachusetts and earning a spot on Forbes' list of promising venture-backed startups. She also serves as a Board Member at JCC Greater Boston, bringing her expertise to contribute to the organization's growth and development and holds a significant role as a Member of the Customer Advisory Board at UserTesting, where she actively engages in guiding and advising the company. Emily is also a two-time podcast guest, my first ever!  We did an episode a few years back where she shared some wonderful insights and frameworks about Trust, Communication and Psychological Safety in teams. Emily was also gracious enough to be a guest mentor for the Innovation Leadership Accelerator cohort I co-ran with my friend Jay Melone from the product innovation consultancy New Haircut some years back.  In this conversation, we sat down to talk about managing organizational emotions, especially negative emotions, and especially during critical junctures, like layoffs - something that many folks have been through, and many folks in the past year. I knew that Emily had some experience with this in the past and had some great thinking to share around this crucial leadership topic.  There's no *good* side to be on in a downsizing event - the people who are losing their jobs and income are also losing a sense of identity and need to navigate an uncertain future. But the loss of identity and the need to face an uncertain future is also true for the folks who are still with the company - both the “rank and file” and the leadership.  Layoffs done poorly can dent a company culture. Emily emphasized the importance of transparency in the period leading up to a layoff, as it builds trust and can mitigate negative emotions.  On the other hand, leaders often have a desire to protect people from such difficult conversations until the last possible moment, so the whole team can focus on their day-to-day jobs. I explored this polar tension between these two fundamental values, transparency and protection, with Emily using a tool called Polarity Mapping, developed by Barry Johnson Ph.D., the creator (and registered trademark holder!) of The Polarity Map®! You can read more about polarity mapping in my friend Stephen Andserson's short blog post here and check out Dr. Johnson's company, Polarity Partnerships here. IMHO, Stephen's version of Barry's diagram (below) is a bit clearer! The basic idea of Polarity mapping is that often we feel pulled by two values, like: Should we focus on Innovation or Efficiency?  Should we prioritize Deadlines or Quality? Growth vs. Consolidation? Short-term Gains vs. Long-term Organic Growth? Centralization vs. Decentralization? (thanks for these examples, Stephen!) In my own coaching work, I've found leaders can struggle to navigate conflicting parts of themselves, forming inner polar tensions that leave them feeling stuck, like:  “I need to be flexible vs I need to be firm” “I need to lead the conversation vs I need to let the conversation flow” “I need to be aggressive or I have to be more passive” “I need to listen more vs I feel the need to fix challenges” “I want to be authentically myself vs I need to be a chameleon to get by” And because we get pulled between them, and feel the polarity to be an unwinnable double bind of “damned if I do,” we kind of flub the balancing act. Polarity mapping asks us to be ultra-specific about the positives of both values AND to be very clear on the downsides of over-indexing on one value to the detriment of the other. Doing a mapping like this can help us thread the needle of polarity, and look out for the early warning signs of over-indexing in one direction or another. Below is a version of a polarity map for the tension Emily describes in our conversation, between Transparency and Protection. Emily points out that these polarities pop up, not just at crucial moments in a business like layoffs, but in day-to-day operations, too. Leaders can feel that Emotions are Inconvenient, but Team Emotions have real impact Emily shares the top three negative organizational emotions she finds can deeply impact a team's ability to learn (ie, be willing to experiment), be creative (ie, being able to innovate) and be fundamentally effective: Anxiety (Fear)BoredomApathy Fear, anxiety, and boredom are detrimental to creativity and productivity in knowledge work. Leaders need to address these emotions and create an environment that fosters engagement and challenge - and ultimately, create a learning organization. “People cannot do creative knowledge work when they feel fear and anxiety and boredom. Those things are just incompatible.” Emily suggests that well-run one-on-one meetings are crucial for understanding how team members are feeling and detecting signs of overwhelm, underwhelm, or “whelm” in their job. One-on-ones can help build a foundation of trust and safety, on which we can build honest and productive conversations. Emily also shares some straightforward approaches for shifting these key negative emotions: Anxiety: focus on building psychological safety for teams experiencing anxiety, and provide more transparency and context. Boredom: create relevant challenges Apathy: create accountability and challenge for teams experiencing apathy Head over to theconversationfactory.com/listen for full episode transcripts, links, show notes  and more key quotes and ideas. You can also head over there and become a monthly supporter of the show for as little as $8 a month. You'll get complimentary access to exclusive workshops and resources that I only share with this circle of facilitators and leaders. Links Trust, Communication, and Psychological Safety with Emily Levada The Joys of Polarity Mapping, by Stephen Anderson Polarity Partnerships  

Scott Roth shared his experience transitioning to a small startup and discussed the success of the company's virtual customer advisory board. Key takeaways include the importance of building credibility with customers, discussions on the product roadmap and co-developing new capabilities, plans for future in-person meetings, and the possibility of creating a community for all customers. The company will use feedback from the advisory board to shape the platform's future and aims to become the industry leader in their space.

In this podcast we talk to Yahya Shakhshir about Hospitality education and training in Vancouver, Canada.  Yahya is currently the Managing Director at Cornerstone International Community College of Canada, one of the top private Colleges located in Vancouver.  He is a passionate, driven and dedicated hotelier with 18 years in the Hospitality and Education industry. He has international experience in 9 different countries, with expertise in the field of Rooms Division.  Yahya shares his experience in hospitality education and his insights into how hospitality education in Canada is different from other countries, and how private hospitality colleges differ from public institutions.  With a pragmatic approach to hospitality training, Yahya explains why practical training is so important for young people entering the hospitality field today.  He also touches upon micro-credentials, a way for working adults in the hospitality field to pursue life-long learning.  Finally, Yahya talks about why immigration is so important, not only for Canada's hospitality and tourism sectors, but for their technical and IT sectors as well. Yahya is a member of the British Columbia Hotel Association BCHA, Customer Advisory Board member and Faculty member of AHLEI (American Hotel Lodging Educational Institute) and he has successfully taught 20+ Hospitality and Business courses to hundreds of students throughout his career. In addition, he has helped create and develop new programs and courses and ensured instructors are all well-trained and evaluated to maintain quality standards. Yahya has recently launched a Hospitality training and consulting firm focusing on improving operational and conceptual skills within the Hotel Industry.  

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, and Chi-Chi Liang of Alloy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In the past 30 years, the 340B program has become a vital cost-savings program for many rural healthcare centers. Now with contract manufacturers cutting ties, what are healthcare leaders expected to do? Today we are talking with Olivia Little, the 340B director at Johnson County Hospital in Tecumseh Nebraska. Olivia will discuss her role as the 340B director, and her hopes for overcoming the challenges following the 340B program. “The scariest thing to me is that there is no rural health.” -Olivia Little  Olivia holds a Masters in Healthcare Administration and B.S. in Clinical Laboratory Science. Olivia started Johnson County Hospital's 340B program in 2012 and is the 340B Director. She serves on several hospital committees. Olivia has spoken at several 340B conferences, sits on340B Health's Pharmacy Services Committee, previously sat on Macro Helix's Customer Advisory Board, and was named a 340B Health Champion All-Star in 2017, the 340B Health Champion MVP in 2018, the 340B Health Champion First Runner Up in 2019, the 340B Health Champion MVP in 2020, the 340B Health Champion Second Runner Up in 2021 and awarded the Nebraska and American Hospital Association 2022 Grassroots Award.

Leslie Brand, the former Senior Director of Corporate Marketing at Alation, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your Customer Advisory Board."

Eryn Richardson's successful career journey has brought him to Century 21 Heritage Group Ltd. and the world of real estate. His career began working as a retail salesperson and he was quickly promoted to manager, then director of several retail stores including the family-owned National Sports Centre and Toys R Us. However, retail was not his future.     In 2005, Eryn acquired his real estate license. He soon partnered with Richard Gibb to form “The Home Team”. They quickly became the top team at Century 21 Heritage Group. In 2014, the team was inducted into the Centurion Honour Society for consistent top team production in Canada.    Pam Prescott  Founder/President of Century 21 Heritage Group Ltd. recognized Eryn's exceptional management and technical skills. In 2015, Eryn took on the position of General Manager. In 2020, Eryn became partners with Pam and is the Vice President and  Managing Partner of Century 21 Heritage Group Ltd. The firm has now grown to over 700 agents and in 2021 placed 15 in the world for company production.   Eryn has learned that leading by example sets high standards for clients, staff, and REALTORS®. He participated on the Customer Advisory Board for LoneWOLF Technologies from 2018 - 2020. He is currently an MLS® Technology and Related Services Committee Member for TRREB, a Century 21 Technology Advisory Board Member and a NIIT Training Consultant. Eryn has implemented the Century 21 Heritage Group YouTube Training Channel. He also co-hosts a podcast called Living the Dream. All of his experience and knowledge empowers others and Century 21 Heritage Group Ltd to be success it is today.    As Eryn looks at the future of his career in real estate and of Century 21 Heritage Group Ltd, he believes training, support, service and technology are key components to inspire success.   Contact Eryn: Website Facebook Instagram YouTube Twitter

Do you want to peer into the minds of your target audience? Then a customer advisory board (CAB) is the way to go. CABs are practically cheat codes for B2B marketers. At Metadata, we run everything from website updates to campaigns past our CAB to get their take before acting. Needless to say, the results speak volumes. But as it is with everything else in the marketing world, you've got to know how to use them right. That's why in this episode, Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, explore how they set up their CAB at Metadata and how you can build one at your company. Find out: Who should be in your CAB What expectations CAB members have Tangible tips for anyone looking to start a CAB For more insights on how to set up your customer advisory board, catch the full episode. 00:00 – 01:36 Intro 01:37 – 03:16 What is a CAB? 03:17 – 10:04 Mark's time on Metadata's CAB 10:05 – 13:07 Why feedback from the CAB is useful 13:08 – 17:30 Who should be on your CAB? 17:31 – 21:12 How many CAB members do you need? 21:13 – 23:15 How often should your CAB meet? 23:16 – 26:50 The structure of Metadata's CAB meetings 26:51 – 33:42 How to start a CAB? 33:43 – 35:26 Taking ownership of a CAB 35:27 – 37:38 Why selecting CAB members carefully is important 37:39 – 40:12 Getting feedback on what's most important 40:13 – 41:18 Outro

April Ballentine survived the unthinkable: a domestic violence attack that left her with paralysis. In 2013, April was attacked by her partner. "I was hunted down," she explained. The individual shot her multiple times. April was rapidly transported to the University of Kentucky's trauma unit. "Police officers and the K9 unit guarded my door in the ICU," April recalled. April has spent the last nine years navigating life with paralysis. Today, a new opportunity with the same hospital that saved her life gives her renewed hope for a bright, healthier future. April currently works for the Lexington Sheriffs Department helps others who have experienced domestic abuse.April is a member of the Numotion Customer Advisory Board. The Customer Advisory Board is a forum of diverse individuals who share direct customer insights with Numotion regarding experiences and perspectives, as well as provide ideas and guidance resulting in lasting positive change at Numotion and the CRT industry. The University of Kentucky has allowed April to try a ReWalk exoskeleton, a cutting-edge robotic device that will enable people with paralysis to stand and walk again. "The University of Kentucky medical team saved my life," explained April. "Now, nine years later, they are bringing the technology here that will allow me to walk again." April has been training with a personal trainer and has improved her upper body and core strength. Walking with the Rewalk system has also improved April's overall health and mental well-being.To bring this life-changing possibility within reach, her community has started a medically verified fundraising campaign with the nonprofit Help Hope Live. If you want to learn more go to https://helphopelive.org/campaign/20338/ Donations are tax-deductible to the extent allowed by law, and all funds raised will be managed by the nonprofit to cover verified medical and related expenses. Help Hope Live verifies the medical and financial needs of every patient.

Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked out for solutions they found out that it's a broken process and that there are no solid solutions existing in the market which got them to start RFPIO.  What started as a niche product addressing one particular process later goes on to become a category leader in RFP management used by 250k+ users.Tune in to the episode with  Suresh and Ganesh to take a journey on RFPIOs growth from serving SMBs to Enterprises, No Concentration Strategy, leveraging Customer Advisory Board, a peek into the interesting culture at RFPIO which includes GTTTD, S4, GIT and the like, and how all these comes into play in building a category leaderKey take aways5:51 - Genesis of RFPIO9:57 - Founding team formation11:48 - Deciding who to be the CEO15:57 - Product pricing19:51 - GTM approach22:05 - ICP & Outbound sales23:51 - Funds raised26:46 - Org structure27:36 - Hiring scene in US & India28:08 - Customer funded business33:16 - Getting the first customers, the journey from SMB to Enterprise, price evolution35:42 - No concentration strategy36:52 - GTDDD37:26 - Sales team's influence on other teams37:59 - Sales team compensation structure changes41:14 - Customer advisory board45:26 - Sales and implementation partners47:32 - Culture building52:15 - Inputs to founders on networking and fundraising54:24 - One of the top mistakes doneHappy listening!

In 2018, Rachel Sagiroglu moved back to Maine to share the experiences she loved having grown up in Maine. Rachel founded Experience Maine and recently opened the Marker's Galley, a restaurant and marketplace in Portland. In this episode, Rachel explains how she uses public relations and experiential marketing to share what she loves about Maine. Rachel also talks about scaling your business, something she had to work hard at during the early days of the COVID-19 pandemic.   3:37 – Rachel describes how she got her start, falling in love with public relations and experiential marketing.   6:18 – Rachel explains what the Marker's Galley is, calling it an “experiential Maine marketplace.”   10:45 – Rachel shares how she is using PR today after finding value in it early on.  13:22 – Rachel talks about her personal brand compared to her company brand.   19:43 – Rachel and Nancy discuss the Google Economic Impact Report, in which Experience Maine was included, and how to scale your business.   23:44 – Rachel describes what it was like to become a certified meeting professional (CMP).  28:50 – Rachel talks about her mom and her connection with Nancy.     Quote   “The millennials are aging into the workforce and they are more concerned with the collection of experiences versus the tangible. The baby boomers are aging out and wanting to go out and experience things, so you have these two generations that are helping regenerate the experience economy.” – Rachel Sagiroglu, owner and chief experience officer at Experience Maine    Links:   Shopify: https://www.shopify.com/   Certified Meeting Professional: https://www.pcma.org/products/cmp-prep/  Google Economic Impact Report: https://economicimpact.google.com/state/me/#experience-maine.  The Maker's Galley: https://themakersgalley.com/     Listen to Colleen Craig's episode to hear more about experiential marketing.     Activate the PR Maven® Flash Briefing on your Alexa Device.    Join the PR Maven® Facebook group.      About the guest:      Rachel Sagiroglu has over 20 years of experience planning meetings, travel and events and experiential marketing campaigns, and has an innate love for Maine, its culture and its natural beauty.  She is a Certified Meeting Professional (CMP), an internationally recognized certification program designated by the Events Industry Council (EIC). There are more than 11,000 meeting professionals in 55 countries around the globe holding the CMP designation. Rachel represents the standard of excellence in today's meetings, conventions and exhibitions industry.  In 2015, Rachel was asked to join the Customer Advisory Board for Maritz Global Events, one of the largest, most respected leaders in the meetings and events industry worldwide. She has been an active member of Meeting Planners International (MPI), New England Chapter for the past 10 years.  Rachel's professional background includes seven years overseeing marketing and events for Clean Harbors, a $3.5-billion environmental, energy, and industrial services company, where she planned and executed over 50 corporate meetings, trade shows, experiential marketing campaigns and customer events annually. Prior to this, she worked in various marketing and event planning roles, including Marketing Manager at WEX in Portland; Director of Sales & Marketing at 33 Management Group in Boston; Promotions Manager for Time Warner in Portland; and Marketing & Events Coordinator for Vreeland Marketing & Design in Yarmouth.  Rachel has lived in and experienced Maine for most of her life, she grew up on Great Pond in the picturesque Belgrade Lakes region, where she mastered boating, kayaking, canoeing, fishing, hiking and hanging out with friends. She lived for 10 years in Portland's Old Port, where she discovered her love for food and wine, live music and the working waterfront. Rachel has an intrinsic love for the ocean. To this day, you can find her walking along low tide at one of Maine's many beaches, collecting shells, broken sand dollars and sea glass for her collection. She's even enlisted her five-year-old daughter to start her own treasure chest of tidal pool discoveries. Rachel most recently lived in Boston for the last 10 years, but moved her family home in 2018…back to the way life should be…to launch Experience Maine!    Looking to connect:             Email: rachel@experiencemaine.com   Website: https://experiencemaine.com/   LinkedIn: https://www.linkedin.com/in/rachelsagiroglu/  

In this week's episode of The Destination Marketing Podcast, Charles Harris, the President and CEO of The Reno-Sparks Convention and Visitors Authority joins Adam to discuss his non-traditional path toward becoming a destination marketer and establishing a customer advisory board. Learn more about how customer advisory boards can be beneficial to you and your destination. “It's a working meeting. The folks that came through at the start said, ‘I'm not sure I'm going to book Reno Tahoe' or ‘I won't book Reno Tahoe'. And by the end of the two and a half days, they said, ‘we are now ambassadors for you'.” -Charles Harris Visit Reno Tahoe Destination Marketing Podcast The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic's services,  please email adam@relicagency.com or visit https://www.relicagency.com/ To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.

Customer feedback is an essential road map to guide a company toward success. When you have a customer-centric culture, your business has a greater chance of growing and thriving. But how can businesses create spaces for customers to engage in productive dialogue?  Mapistry sought out feedback about its direction by organizing a Customer Advisory Board (CAB). Mapistry received commendations for the process from participants of its CAB—executives and practitioners from diverse industries. Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.  Full video: https://youtu.be/OfjP01RmuvQ   Want to join the SaaStr community? We're the

Josh Basile, a C4-5 quadriplegic, lives in Maryland and is a trial attorney working in Washington, DC. In August 2004, while on his family's annual summer vacation in Bethany Beach, DE, Josh was picked up by a single wave and was slammed headfirst against the ocean floor. The impact shattered his fifth cervical vertebra leaving him paralyzed from the shoulders down.Soon after his injury, during his first year of outpatient rehabilitation at the Kennedy Krieger International Center for Spinal Cord Injury he became a passionate supporter of restorative therapies, which focuses on moving an individual's body both above and below their level of injury with the help of specialized equipment and techniques. Josh believes there will be a cure someday for those living with spinal cord injuries, hence Determined2Heal, and believes it's important to keep one's body healthy to meet science and technology halfway.Josh now practices law as a trial attorney with Jack H. Olender &  Associates where he fights for the catastrophically injured in medical malpractice and personal injury cases. His favorite activity these days is a sport he invented called Slingshot Golf, which opens doors for persons with physical limitations to competitively play golf.In this Episode Josh discusses the importance of mentorship in the disability community. He also talks about his role in the Numotion Customer Advisory Board (CAB). As a CAB leader Josh is helping to make improvements to the Numotion customer experience.

What's going on with the Austin real estate market? In January, Open Door sold 8.5% of all the sold listings on MLS. How does this impact our current inventory crisis? What does that mean for the next several months? We interviewed Chris Jacobs for our podcast and we dig into the data to interpret it and try to predict what the future holds... -- Ryan was awarded the Austin Platinum Top 50 Realtors Award for 9 years running, he was recognized as a Top Producing Team by the Austin Business Journal. He was awarded the Platinum Top 50 Executive of the Year Award as well as the Austin Board of Realtors Indy Broker of the Year Award. He served on the board of directors for the Austin Board of Realtors as well as the Customer Advisory Board for Workplace by Facebook. He specializes in agent productivity, recruitment, technology, and automation. He's spoken on stage at Inman Connect, Curaytor Excellence, and Ylopo Summit. He's written a monthly column for Inman News and is a frequent collaborator for and advisor for several real estate technology companies. Ryan is available for panels, keynotes, podcasts, and frequent board positions as time allows. Check out all podcasts here: https://realtyhack.com Spotify: https://spoti.fi/2JhAgjs Apple podcast: https://apple.co/3rgpCKZ Google: https://bit.ly/37Hhb3u

There's nothing like watching your favorite sports team live and in-person. The roar of the crowd. The smell of the concession stand. The suspense of the game clock winding down to its final seconds. But would you have guessed that behind every ticket purchase, box of cracker jacks, and Jumbotron moment, there are teams of data professionals working to make your fan experience even more seamless and engaging?Joining Cindi today to discuss the data and analytics powering our favorite sports events are Jay Riola, the SVP of Strategy & Innovation for the Orlando Magic, and Charlie Shin, the VP of Data Strategy and Analytics for the Indianapolis Colts. With perspectives from both the NBA and the NFL, Jay and Charlie explore the evolution of mobile ticketing, challenges with identity management, the importance of building fan trust, and the most surprising insights they've ever discovered within their data. Key TakeawaysCustomers expect more for their data: When customers share their data, they expect something in return. Respecting their privacy and keeping their data safe are the bare minimum. They expect real, tangible value. As a business, your responsibility is to use this data to enhance their experience. Whether that be through custom offers, more relevant content recommendations, or more seamless purchasing experiences, what matters most is that you're delivering on the expectation of value.Collecting data is one thing, putting it together is another: While technologies like mobile payments and social media have made it easier for businesses to collect data, they've also added complexity to the process of building accurate customer profiles. To truly understand the person on the other side of the screen, you must have the right skills and infrastructure to bring all that data together. Great data scientists need to be a triple threat: It is no longer enough to be very good at the technical components of your job and “so-so” at translating insights into actionable recommendations for business stakeholders. The best data scientists have technical chops, a deep understanding of how their business works, and the storytelling skills to turn insights into influence.Key QuotesCharlie:“In sports, they started off by focusing on the product, which is the on-field performance, our players. So a lot of the emphasis was using datas to optimize their investments, enhance their quality of on-field performance. But as the competition grew… now we've seen a shift where the focus is more on the customers and their experience in addition to the on-field quality.”“Identity management is a key topic in sports at this point… We have a variety of different data sources, whether it's ticketing, merchandising, digital engagement, or website or apps, there's a lot of information that's coming through. And then we're trying to figure out how do we tie all this together so that we have that clear understanding of that single view of our customers across these touchpoints. And I don't think this is just a sports industry challenge, right? I think it's a challenge across all industries that manage consumer information.”Jay:“We were a pretty early adopter of variable ticket pricing and thinking about the value from a ticket perspective of our games differently based on the team that we were playing, the time of the year, whether it was early in the season versus later in the season, obviously weekday versus weekend, but just recognizing that the marketplace values these games differently and so should we... Then it became, how do we dynamically price our tickets? How are we changing pricing as we approach games to reflect the demand situation that we have or if an opponent is performing better or worse than we expected, and we can raise or lower pricing. I think where data is really helping guide us… is product development and thinking about ticketing in new and kind of transformational ways.”“We have seen significant growth in ticketing revenue and improvement in retention of fans, as we've introduced this more sophisticated way of thinking about pricing and sales to our business. And I would venture to guess that most teams that have implemented this are seeing returns as well in terms of revenue growth and also total ticket sold.”“We are fortunate to work in an industry where fans are more willing to share their data with us… But I do think that the same expectations do come along, which is I'm giving you something and in return, there's an expectation, obviously that you will protect my data and store it safely… but also that now you're going to enrich my experience with you somehow… I think it's kind of shifting responsibility to companies to be far more active in how they think about not just security and data management, but returning value on that expectation that will come from your fans and your consumers.”About CharlieCharlie Shin is a highly analytical customer strategy and marketing executive with global and domestic experience in data analytics, strategic planning, project management, customer segmentation, customer relationship management, and KPI management. He excels at guiding enterprise data strategy, CRM initiatives, and organization-wide marketing technology infrastructure.Prior to joining the Colts, Charlie was a VP of Strategy & Analytics at MLS for past 15 years where he developed the foundation and enhanced league-wide data strategy, analytic capabilities and CRM technology infrastructure. He also worked as a senior business consultant at Samsung OpenTide and PwC Consulting for over six years managing various projects related to customer strategy, CRM strategy, performance marketing, customer segmentation and new business model development. In addition, he currently serves as an adjunct faculty at NYU and Columbia University.Charlie holds a BA in business administration from Yonsei University and an MS in sports business from New York University.About JayJay Riola is entering his 16th season with the Orlando Magic. He was promoted to senior vice president of strategy & innovation in July 2019. Riola oversees the Magic's business strategy and innovation efforts including data engineering, strategy and analytics, mobile strategy, CRM, digital marketing and marketing technology, as well as other strategic initiatives and special projects.Riola started with the Magic as an intern in 2006 and worked as part of the Magic's internal team overseeing the design and construction of the Amway Center, which opened in 2010. Since 2010, he has worked in several roles to grow the Magic's data and analytics program from a small, startup effort into a department that is regarded by sports industry professionals as a best-in-class team. Riola has also helped lead the Magic's mobile strategy and digital technology efforts, including advancement of the team's mobile app and development of new and innovative digital ticketing solutions. In 2016, he helped lead the process to bring the Orlando Magic's G-League team, the Lakeland Magic, to Lakeland, Florida, negotiating the deal with the City of Lakeland and the RP Funding Center.In addition to his role with the Magic, Riola is an adjunct instructor with the DeVos Sport Business Management Graduate Program at the University of Central Florida, where he teaches a sport business analytics course. He is active in the broader sports business industry serving on several boards and advisory committees, including currently serving as chair for UCF's DeVos Sports Business Management Program's Advisory Board, Baylor University's Center for Sports Strategy and Sales (S3), KORE Software's Customer Advisory Board, the Greater Orlando Sports Commission's Human Rights Committee for its 2026 FIFA World Cup Candidate City Bid and the NBA's Team Innovation Advisory Council (TIAC). Riola also serves on the board of Sports2Change, a nonprofit organization he founded that encourages volunteerism among youth student-athletes in Central Florida.Riola received his bachelor's degree in business administration with concentrations in finance and marketing from Trinity University in San Antonio, Texas in 2006, where he played on the men's basketball team. He received his MBA from the University of Florida in 2011. Riola currently resides in Orlando's College Park neighborhood with his wife, Julia. They have a daughter, Madeline, and a son, Mason.--The Data Chief is presented by our friends at ThoughtSpot. Searching through your company's data for insights doesn't have to be complicated. With ThoughtSpot, anyone in your organization can easily answer their own data questions, find the facts, and make better, faster decisions. Learn more at thoughtspot.com. 

(This episode of the Pragmatic Live Podcast was captured during one of our recent Product Chat webinars)   Companies know that learning more about their customers is the best way to improve their products. But is the research influencing meaningful change? More often than not, the answer is no.   While many mediums facilitate customer engagement, this work only results in tactical, user-level augmentations that have a minor impact. Thankfully, there's a better strategy and that is a well-run Customer Advisory Board (CAB). Launching a CAB not only leads to significant product enhancements but can also uncover new solutions that lead to substantial revenue gains. But why should you be a member of a CAB?    Rob Jensen, VP of Marketing for Ignite, and learn how a CAB is an effective career-building opportunity for product managers and product marketing managers who serve on them. Not only do members interact with their best customers, but they are also presenting product plans and roadmaps in front of their company executives who otherwise may not be aware of their skills and contribution to the company.

Building a customer community has been a hot topic and there's no stopping to it. From community platforms, books, courses, communities about community, you name it!In today's episode, I talk about Tom Ross' community manual and how it can inspire your next Customer Advisory Board meeting or if you are setting up a customer community, make sure to download his manual.Tom Ross helps entrepreneurs build highly engaged, awesome communities.Tom RossTom is the founder and CEO at Design Cuts, a community of over 750,000 creatives.Community Manualhttps://tomross.co/Always Learning CMX Summit 2021Empowering professional community builders, CMOs, and CEOs over three full days. From August 31–September 2, 2021.https://events.cmxhub.com/events/details/cmx-cmx-hq-presents-cmx-summit-2021-rise/--------If you enjoy this micro podcast, please subscribe and leave a review.You can find me on Twitter @CSMToolboxDon't forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app that can help us improve and enhance our customer engagement. Connect with Isabel Ruiz  https://bit.ly/2NDfOvyJoin our CSM Toolbox LinkedIn page https://www.linkedin.com/company/csmtoolbox/

Today, we're joined by Ben Winn, Community and Events Manager at Catalyst, a fast-growing customer success platform. At Catalyst, Ben has laid the foundation of community with a recent push for internal audiences. Brand launch communications with unique ideas that customers can associate with your company to excite those passionate about the product. This makes the idea more shareable. At Catalyst, this means communicating in a more funny and quirky manner, which customers find engaging. You can use marketing leads or other metrics to measure the success of a community, but having the trust of your key stakeholders helps you make long-term decisions that may not have an immediate payoff. Community helps create value for other people, builds social capital, and builds brands. This brand leads to demand, and the community becomes a powerful “demand generation” tool. Start a Customer Advisory Board (CAB) as early as you can with the goal of learning and offer incentives for CAB members to provide their input.

Learn more about Ben:Ben's LinkedInNPS I Love YouCatalyst WebsiteEpisode resources:Learn More About CMX Summit 2021: RiseBook Tickets for CMX Summit 2021: RiseIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow on Spotify

From supporting the groundbreaking medical researchers of tomorrow to students embarking on the most formative years of their lives, The University of Pennsylvania is creating a platform for innovation that meets the diverse needs of a community of students, researchers, faculty, administrators, and staff. Josh Beeman, Associate Vice President of Information Technology (AVP) & Associate Chief Information Officer (ACIO) of The University of Pennsylvania spoke with Build Consulting Partner, Kyle Haines, about meeting the needs of stakeholders and how Josh emphasizes taking a customer-centric approach to his work. With the weather warming up, we moved our Fireside Chat outside! Some of the best conversations are inspired by sitting around the fire and thinking of possibilities and visions – large and small.   Our Fireside Chats are designed for audiences with varied experiences with technology. In this Fireside Chat learn more about how The University of Pennsylvania creates the space for innovation to be nurtured and accelerated for its community. Joshua Beeman is the Associate Chief Information Officer and Associate Vice President for IT at the University of Pennsylvania. Prior to this role, he was the University of Pennsylvania's Information Security Officer for eight years. He has been working in IT for over twenty-five years. In addition to Penn, he has worked at Los Alamos National Laboratory in Los Alamos, New Mexico, and as an Information Assurance consultant to the federal government in Washington, D.C. Mr. Beeman has served on Amazon Web Services' Customer Advisory Board and as the co-chair of the EDUCAUSE Higher Education Information Security Council (HEISC) Governance, Risk and Compliance group. In 2018 his Information Security program was awarded a CSO50 award for their work in orchestration and automation. He is a graduate of UCLA and the University of Pennsylvania.

In this interview with Rebecca Nerad (VP of Customer Success at E2Open), Rebecca shares how to set up a Customer Advisory Board that executive stakeholders actually want to be a part of. Rebecca runs Customer Advisory Boards in a programmatic way, which leads to better engagement and more value added than most CABs.

This episode features Mike Gospe, who is a professional CAB facilitator, market strategist, author, and coach, who has inspired many B2B companies to become more customer-focused. He talks about optimizing results and being more customer-focused through Customer Advisory Board Strategies Mike is a seasoned facilitator who has 17 years of experience in customer advisory boards and partner advisory boards. His passion is inspiring and guiding CEOs and their leadership team to focus on what their customers say. He has heightened customer insights that he has put to good use in coaching cross-functional teams in improving alignment of shared priorities and goals. If you want to be successful tomorrow but need to know who your customers are today to keep them in the future, reach out to Mike Gospe by going to https://www.linkedin.com/in/mikegospe/. Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Die einen müssen sich jede Investition zweimal überlegen, die anderen können es sich auch schon mal leisten, zig Millionen für gescheiterte Prestige-Projekte zu opfern. Startups und Corporates mögen in unterschiedlichen Welten unterwegs sein, können aber trotzdem viel voneinander lernen. Dieser Überzeugung ist zumindest Björn Radde - Ex-Gründer und heutiger Head of Digital-Marketing bei T-Systems. In dieser Folge von „The Art of Marketing“ teilt Björn seine Erfahrungen aus der Startup- und Corporate-Welt und erklärt, welche Verbindungen zwischen beiden existieren. Du erfährst... 1) …was Startups und Corporates voneinander lernen können 2) …welche Mischung aus Agilität und Beständigkeit am Besten ist 3) …wieviel Risiko du bei der Ressourcen-Verteilung in Kauf nehmen solltest 4) …warum Startup-Gründer Kompetenzen ans Team abgeben sollten

Mark Larwood, Head of ABM, Advocacy and Industry Marketing at O2, talks to Rob about how he's orchestrating executive engagement at O2. He discusses the intersection of executive engagement and account-based marketing, the makings of a robust Customer Advisory Board, how to get your own senior executives to commit to the program, the importance of thought leadership, and how he's tracking not just the revenue but also the growth of reputation and relationships to measure the success of the program. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

He is the Senior Vice President of North American Sales for CyberArk. In this capacity, he leads an organization focused on CyberArk's identity security portfolio. CyberArk protects against advanced cyber threats, supports compliance initiatives, and empowers digital transformation. Anchored in privilege access management, CyberArk adaptively manages access for a broad range of human and machine identities, from any location or device, across cloud and hybrid environments, and throughout the DevOps pipeline. He has over 25 years of industry experience, and he's held a variety of senior leadership and client-facing positions with Palo Alto Networks, IBM, Cisco Systems, and Hewlett-Packard Company. He has a passion for building a culture of learning, empowerment, and engagement, reinforcing the right traits, values, and behaviors that lead to client success. A native New Englander, and avid baseball fan, he has served on the Board of Directors for the Greater Boston Chamber of Commerce, and the Customer Advisory Board at Inwood House. He is a graduate of Northeastern University in Boston, and he received his MBA from Fordham University in New York City. He lives in a suburb west of Boston with his wife and two children. Join Randy Seidl and David Nour on this episode of the Sales Community #TechSalesInsights with Rich Wenning. Don't forget, two quick points: Seidl and Nour host each week's guest in a Twitter Chat, so search Twitter for #TechSalesInsights for the latest updates, and We turn the show notes from these podcasts into more in-depth articles, so check them out at SalesCommunity.com. Send in a voice message: https://anchor.fm/salescommunity/message

Marketing in Regulated Industries Nathan Greenberg, Arkside Marketing – The Sharkpreneur podcast with Seth Greene Episode 504 Nathan Greenberg Nathan Greenberg has been a marketing entrepreneur for over 20 years. He has shared valuable marketing and business management knowledge working on all three sides -media, agency, and client- of the industry. He started his first company while still in high school after teaching himself website design and programming. After majoring in Business Administration at University of California, Riverside, he became a top salesperson for Magic Broadcasting, a 17-station nationwide radio group. Nathan transitioned to the world of ad agencies and began cultivating key accounts, eventually being promoted to sales management and Vice President of New Business Development. Throughout his career, Nathan’s passion has been for regulated industries: those businesses whose marketing is monitored by a government, manufacturer, or trade association. He created Arkside Marketing in 2010 to be a one-stop-shop for such companies offering integrated media and legal consultation available to clients in need. Nathan currently serves on the Executive Board of ONE i.e. and the American Marketing Association’s Inland Empire Chapter. He is an Advisory Board Member of the UC Riverside Design Thinking Executive Program, serves on the Customer Advisory Board for Sprout Social, the LinkedIn Marketing Advisory Panel, and a member of the Wall Street Journal Opinion Leaders. Nathan is also an Android app beta tester for Facebook, Facebook Pages Manager, Instagram, Twitter, and Amazon Music. In 2017, he became a founding member of the Sprout Social Agency Partner Program. Listen to this informative Sharkpreneur episode with Nathan Greenberg about marketing in regulated industries. Here are some of the beneficial topics covered on this week’s show: ●    How there are lessons that entrepreneurs learn outside of the classroom. ●    How the media industry has its pros and cons like any other industry. ●    Why heavily regulated companies have to be careful about their advertisements. ●    Why car dealerships end up on the regulatory list along with legal services. ●    How every part of a business is a marketing department. Connect with Nathan: Guest Contact Info Twitter @Arkside Facebook facebook.com/ArksideMarketing LinkedIn linkedin.com/company/arkside Links Mentioned: arkside.com Learn more about your ad choices. Visit megaphone.fm/adchoices

While many people know Kroger as the nation’s largest traditional food retailer, few know that they are effectively the fifth largest consumer packaged goods manufacturer in the nation and have more than 2800 retail food stores under a variety of banner names. In this episode, we learn that Kroger is committed to protecting people and the planet by advancing positive change in their company and communities and realizing that they could have multiple environmental and social impacts through their own operations, through the supply chain, and in other areas. Zero Hunger, Zero Waste is what Kroger named their social impact plan to end hunger in their communities and to eliminate waste in their company by 2025. This plan was launched in September of 2017 and was inspired by their purpose to feed the human spirit. They are always looking to the future and have recently announced their new, and very ambitious, 2030 ESG Goals. Joining Smart Decisions Founder John Failla for this closer look are Kroger’s Lisa Zwack, Head of Sustainability, and Denis George, Category Manager – Energy.    You will want to hear this episode if you are interested in... [1:58] A brief scope & scale of Kroger and Lisa & Denis’ roles and responsibilities [5:00] Drivers and commitments related to Kroger’s sustainability and energy management [8:30] Drivers behind Kroger’s energy programs [10:50] Safety and quality are paramount [12:30] The role that investor interest has played [20:45] More about Kroger’s approach to Climate Impact [25:08] Two key ideas for  getting store-level associates to buy into the idea of saving energy [29:17] the La Habra Baking Project [34:01] What role, both internally and externally, do you see relationships playing in pursuit of your ESG goals? [41:45] What is unique about Kroger’s relationship with Duke Energy? [43:57] Talk about the future and where things are headed Stakeholder/Investor Engagement Stakeholder engagement is a great way for Kroger to learn what their key internal and external stakeholders think about what they are doing and what they think Kroger should be doing moving forward. Kroger engages with its stakeholders through its materiality assessment early in the year. It is a great focused opportunity to get input from their various stakeholders, investors, NGOs, and any number of people outside of the company as well as inside the company. Kroger wants to hear what is most important to their leaders as well. Investors are a key audience. There is increased investor interest in how companies are managing climate risk and climate impact and how they are reducing energy usage and moving to more renewables and reducing greenhouse gas emissions. Kroger is generally always trying to increase and improve the amount of transparency that they use when they talk to their stakeholders as they know that they are trying to get more decision-useful information for their purposes of making investments in different companies. Kroger prides itself on being very in tune with what investors are looking for and being responsive to that. They also took part in a qualitative climate risk assessment late last year. Kroger assesses and manages risk as a company overall, but this assessment was a great foray into the more dedicated climate risk assessment process, which is something else investors are looking for companies to do.  Historically Driven by Expense Savings Twenty-some years ago, when Denis started with the company, they were more “Zero Energy, Zero Waste” before they were “Zero Hunger, Zero Waste.” Denis states that if they can fulfill their mission to their customers by using less energy, that is just a smart way to operate a business. They learned long ago that through energy efficiency they could achieve that very quickly and very uniformly. They have also found that one can achieve cost reduction in many other ways - through contract negotiations, better rates from utilities, items of that nature, and, as renewables continue to come on and there are more and different ways to engage in renewable energy acquisition those costs are coming down.  This is very consistent with Kroger’s desire to reduce expenses, to maintain reliable well-lit stores, keep food safe and tasty while ensuring the quality of their food, as well as to contribute to the environment. Denis comments that it is wonderful when all those goals that can sometimes seemingly conflict come together and, by doing what they have been doing with reducing the amount of energy and starting to bring on additional renewable purchases, that they are beginning to achieve a lot of the goals all at the same time.  Safety and Quality are Paramount Three of Kroger’s four drivers mentioned in this podcast come up in varying order. Cost reduction is number one nearly 80 percent of the time, followed by greening the environment, but the one most interesting point of the conversation is the notion of food safety because that is a unique and very important driver for the entire food industry. You could save a lot of money by turning everything off, but ice cream doesn’t work well in a zero-energy environment. Everyone’s been inside a grocery store and knows how much energy it uses, but milk has to maintain a certain temperature, the quality of ice cream depends on how cold you keep it - too cold is actually as bad as too warm. There are not only a lot of state, federal, and local food requirements to follow but a lot of other things Kroger wants to do to maintain freshness as well. Those are the rules by which Kroger must live that perhaps might not be needed in a clothing retail store or an auto parts place where humidity and temperature would not affect the product as much as it does fresh produce and fresh meat. Kroger must respect those guidelines and principles to sell their product to their customers in a very safe and comfortable environment. Resources & People Mentioned Duke Energy CDP Climate Questionnaire Kroger 2020 ESG Report Kroger Zero Hunger Zero Waste Sasb.org Standards Connect With Our Guests Lisa Zwack, Head of Sustainability Lisa is the Head of Sustainability at The Kroger Co., the nation’s largest grocery retailer, headquartered in Cincinnati, Ohio. In this role, she leads and executes on Kroger’s sustainability strategy across a variety of topics, including the company’s progress towards its 2020 sustainability goals as well as goals for the next decade. Previously, Lisa served as Sustainability Manager for Staples, Inc. for nearly five years, where she played a key role in implementing and communicating the company’s global sustainability vision. She earned her MBA from the Ross School of Business and her MS and BS degrees from the School for Environment and Sustainability, all at the University of Michigan, during which time she worked with several leading companies on sustainability-related projects. Follow Lisa Zwack on LinkedIn Denis George, Category Manager – Energy As Category Manager — Energy for The Kroger Co. (www.thekrogerco.com) — one of the Nation’s largest grocery and retail companies — Denis George manages the Company’s renewable energy acquisition, gas & electricity contracts, utility agreements, regulatory intervention, and related matters. From 1998 to 2016, Denis served as Kroger’s Corporate Manager — Energy with responsibilities that also included energy efficiency initiatives, carbon footprint calculations, mechanical system design, and Energy Star program compliance. Over these years, Kroger received numerous national and regional awards for energy efficiency and sustainability, including the Energy Star “Partner of the Year” Award (twice), the Alliance to Save Energy's top award — the "Galaxy" Star of Energy Efficiency, and an “Award of Excellence” from Platt’s Publications. Mr. George has presented before numerous Commissions and Associations, including the Edison Electric Institute, American Public Power Association, Touchstone Energy Partnership, Green Retail Decisions, Smart Energy Decisions, and the Critical Consumer Issues Forum.  He serves on the Customer Advisory Board of Smart Energy Decisions and has previously served on numerous utility customer advisory groups. Denis also served two terms on the State of Ohio Public Benefits Advisory Board, a non-compensated Board advising the State of Ohio and utilities on low-income consumer energy needs. From 1980 to 1997, Denis worked at The Dayton Power and Light Company, serving in several legal and management positions that included appearances and representation before the Public Utilities Commission of Ohio as well as the Federal Energy Regulatory Commission. Mr. George received a Juris Doctor Degree in 1985 from The University of Cincinnati College of Law and a Bachelor of Arts degree in Economics/Business Administration, cum laude, from Wittenberg University in 1980. He remains a licensed Attorney at Law in the State of Ohio. Denis and his wife, Alice Sutherland George, live in Loveland, Ohio. Follow Denis George on LinkedIn Connect With Smart Energy Decisions https://www.smartenergydecisions.com/ Follow them on Facebook Follow them on Twitter Follow them on LinkedIn Subscribe to Beyond The Meter on Apple Podcasts, Spotify, Google Podcasts

Kunden zu Markenbotschaftern machen, das ist das Ziel des Empfehlungsmarketings. Was im B2C-Bereich an der Tagesordnung und vergleichsweise einfach ist, ist im B2B etwas schwieriger. Empfehlungsmarketing für Unternehmen funktioniert nach ähnlichen Prinzipien, so Sales Experte Gero. Im Podcast erklärt er, wie Empfehlungsmarketing und funktioniert und hat einige Beispiele dabei. Joel und Gero besprechen verschiedene Formen, die von einfachen Bewertungen bis hin zu Customer Advisory Board reichen und zeigen damit auch unbekanntere Möglichkeiten guten recommendation marketings. Du erfährst... 1) …was Empfehlungsmarketing ist 2) …wie Empfehlungsmarketing funktioniert 3) …wie Kunden gute Bewertungen für dein Produkt abgeben 4) …wie Gamification Kunden spielerisch zu Botschaftern macht

Kunden zu Markenbotschaftern machen, das ist das Ziel des Empfehlungsmarketings. Was im B2C-Bereich an der Tagesordnung und vergleichsweise einfach ist, ist im B2B etwas schwieriger. Empfehlungsmarketing für Unternehmen funktioniert nach ähnlichen Prinzipien, so Sales Experte Gero. Im Podcast erklärt er, wie Empfehlungsmarketing und funktioniert und hat einige Beispiele dabei. Joel und Gero besprechen verschiedene Formen, die von einfachen Bewertungen bis hin zu Customer Advisory Board reichen und zeigen damit auch unbekanntere Möglichkeiten guten recommendation marketings. Du erfährst... 1) …was Empfehlungsmarketing ist 2) …wie Empfehlungsmarketing funktioniert 3) …wie Kunden gute Bewertungen für dein Produkt abgeben 4) …wie Gamification Kunden spielerisch zu Botschaftern macht

In a new weekly segment we've asked Kristi Faltorusso, VP of Customer Success at IntelliShift, to join us as we tackle Q&A that come Inbound. Our goal: to give tactical, direct advice to customer success leaders. Today's segment: Gain Grow Retain launch! Voice of Customer Programs (Including NPS) Customer Advisory Boards and how they can be effective Sales and Customer Success - who owns the account? -- This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/ Jay Nathan: https://www.linkedin.com/in/jaynathan/ Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

In a new weekly segment we've asked Kristi Faltorusso, VP of Customer Success at IntelliShift, to join us as we tackle Q&A that come Inbound. Our goal: to give tactical, direct advice to customer success leaders. Today's segment: Gain Grow Retain launch!Voice of Customer Programs (Including NPS)Customer Advisory Boards and how they can be effectiveSales and Customer Success - who owns the account? --This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/Jay Nathan: https://www.linkedin.com/in/jaynathan/Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach

Subscribe | Transcript | Comment The Episode in 60 Seconds Elana Anderson, CMO of Veracode, sat down with us at RSA 2020 to discuss the essentials of effective marketing leadership. Elana has had an unexpected journey leading up to her current role. She began her career as a consultant at Accenture and led many marketing and product teams before accepting a position at Veracode. According to her Twitter profile, she is the “marketer marketing marketing to marketers.” This interview delves into: How Elana's unique perspective strengthens her marketing leadership How Veracode has grown since its last acquisition The value of revisiting marketing fundamentals What enables Veracode to be a great partner The marketing advice all CEOs and CMOs need to hear Our Guest Elana Anderson’s marketing background spans nearly three decades as a marketing executive, industry analyst, and consultant working with Fortune 500 B2C and B2B enterprises. Previously, Elana led global marketing for the SaaS e-commerce leader Demandware and was Vice President of Strategy and Products at marketing tech provider Unica. “Elana’s success building global brands in established and emerging markets is testament to her deep technology expertise and marketing prowess,” said Veracode CEO Sam King. At Veracode, Elana implements go-to-market strategies, creates programs to drive customer growth and advocacy, and amplifies Veracode’s global presence to reach new audiences and expand its geographic footprint. Show Notes Check out Veracode’s newly released case studies: Veracode Enables Cox Automotive to Integrate Security into the SDLC and Increase Speed to Market Automation Anywhere Leverages Veracode to Secure their Leading RPA Solutions Advantasure's Secure SW is a Competitive Advantage YOU DON’T HAVE TO HAVE A TRADITIONAL HISTORY IN MARKETING TO BECOME A GREAT CMO… …just a unique perspective. Elana’s first marketing role was Head of Marketing at Demandware. Before she was the marketer, her buyer was the marketer. She essentially marketed to marketers. Elana’s background has allowed her to work with many, many companies on many different aspects of marketing. “I was building a business. I wasn't a marketer. I was advising marketers, I was building our consulting practice and our consulting offerings. I was building our portfolio of services to marketing organizations.” - Elana Anderson ELANA’S TENURE AT VERACODE Elana’s team has been focusing on strengthening Veracode’s voice in the market. Before the impact of COVID-19, Veracode was at RSA launching a new brand platform and visuals that inspire boldness and confidence to create software that changes the world. Read more about Veracode’s impressive booth display at RSA 2020. Elana has made structural changes to her team that bring out the strength of each core pillar of marketing. Achieving growth in your organization means plotting a vision for the future, getting people to recognize it, and fostering excitement within your team. MARKETING FUNDAMENTALS WILL ALWAYS REMAIN THE SAME Fundamentally, it’s about understanding what makes your customer tick and engaging them in conversation. Who is the customer? What do they want? What do they need? What do they feel? How are they moved? What’s their pain? “The idea of conversational marketing or customer engagement isn’t new. We’ve been talking about it for years.” - Elana Anderson VERACODE SECURITY LABS Veracode’s Security Labs enables developers to work in an interactive coding environment to find and fix appsec vulnerabilities. In launching the tool, Veracode’s mission is to empower developers to change the world while providing them with the skills needed to prevent attacks. VERACODE IS ALWAYS LISTENING Since Veracode can see how developers are integrating and interacting with the platform, they are able to use that data to provide valuable feedback and guidance. Veracode’s Customer Advisory Board enables customers to provide feedback on the product and engage directly with product managers. “Our business model behind what we do enables us to be a better partner.” - Elana Anderson THE MARKETING ADVICE ALL CEOS NEED TO HEAR Your CMO needs some independence in order to do their job effectively. Avoid silo marketing. Allow your CMO to focus on moving the business. A great CEO-CMO relationship resembles a strategic partnership. Many CMOs get stuck on the tactical implementation, the micro-view of marketing. You must consider the business as a whole and what it means to move the company forward. It’s about understanding the market, understanding the customer, and understanding what you’re trying to achieve as a business. “I’ve always been a student of marketing. I don’t bring a recipe book to the job.” - Elana Anderson HOW MARKETING LEADERS SHOULD FORM RELATIONSHIPS WITH ANALYST GROUPS Building rapport and trust with your analyst is essential. The relationship should never be transactional. It’s about getting to know each other. It’s about understanding tendencies and being able to engage and use that resource to help you further your business.

This week Michel sits down with health care entrepreneur and physiotherapist Raj Suppiah. Michel and Raj discuss how to make sure your middle management team enforces and effectively communicates company core values and culture. They dive into the fine line between directive feedback and micro-managing. Then explore how to create a culture across an entire organization with multiple locations. Interested in having me as a keynote speaker in your company? If so, visit → http://www.michelfalcon.com/keynote/Check out my Book 'People First Culture' → https://www.amazon.ca/People-First-Culture-Lasting-Company-Shifting/dp/1544512147/ref=sr_1_1?ie=UTF8&qid=1550677572&sr=8-1&keywords=people+first+cultureAbout Breaking it Down:Breaking it Down is a Podcast hosted by Michel Falcon, with the purpose of helping business owners, executives, CEOs and entrepreneurs to breakthrough their business and professional careers to the next level.Follow Michel Falcon:LinkedIn: https://www.linkedin.com/in/michelfalconInstagram: instagram.com/michelfalconWebsite: https://www.michelfalcon.comMusic Intro Credits: Too Cool Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

This CX Mini Masterclass explores the concept of a customer advisory board (aka customer advisory council) as a Voice of Customer methodology that can yield incredibly rich insights and strengthen relationships with influential customers. Show host and customer experience expert, Julia Ahlfeldt, shares insights on where customer advisory boards are best suited as a VOC approach, and some practical tips to consider if starting one. If you’re looking for a quick yet comprehensive overview of the concept of a customer advisory board and some practical ideas that you can take back to the office, then this episode is for you. A robust Voice of Customer approach Episode 39 explored the concept of Voice of Customer, how this differs from CX metrics and measures, and why understanding customers is key to business success. The thing about Voice of Customer is that there are many different approaches. Some of the most popular include surveys, focus groups and interviews, but there are many others, including the customer advisory board (or customer advisory council). A customer advisory board is organized by a product or service provider and usually consists of a group of customers who convene with the service provider on a regular basis to discuss their experiences, provide feedback, and even participate in innovation or co-creation. Most traditional VOC efforts like surveys or interviews rely on once-off interactions with customers to garner their feedback, but a customer advisory board is an ongoing thing. With the benefit of time and follow-up, one can have deeper conversations with customers. Customers who participate may also gain an appreciation for the service provider's business and therefore be able to be collaborative partners in things like troubleshooting and innovation. Customers who contribute their time and energy to participating are also likely to develop a vested interest in the success of the service provider’s business and may become vocal promoters. For these reasons, some companies specifically select industry influencers to be part of their customer advisory bodies. Customer advisory bodies are more common in the B2B context where the customer journeys are often complex, needs are ongoing and the product in question may be an integral part of the customer’s business operations. That’s not to say that you can’t apply this concept to the B2C space as well. Kraft Food's Velveeta cheese brand very effectively engaged with a council of its "super users" to reinvent how it engages with customers and positions its product in the marketplace. Read more about their approach here. Customer advisory council ≠ customer experience council A customer advisory council is not to be confused with a customer council or a customer experience council, which is something else. A customer experience council is usually an internal governance body or cross-functional steerco that meets to discuss customer experience management, journey improvement, etc. Even though the names are similar, the concepts are totally different. To keep the two straight, one can remember that a customer advisory board advises the business based on the external customer perspective. Tips for starting a customer advisory board Customer advisory boards or councils can be useful for nearly any type of product or service provider, whether that’s B2B or B2C. There are a couple of key ingredients that make a customer advisory board successful. A clear purpose - an advisory body can provide insights that will be useful for business strategy, product development, service improvement, marketing, account management, and many other things. Customer participants need to know the objectives of the council, and the engagements should work towards these. The purpose will also inform who should participate. Selecting the right customers to participate - B2B customers are actually a village of stakeholders. A customer’s CEO,

Today Michel sits down with VP of Salesforce Sales Nick DiNardo. Michel and Nick discuss challenges that arise when engaging remote teams, how to create a unique customer experience when on-boarding new clients and how to balance sales and customer experience.

In this episode, host Michel Falcon sits down with CEO & Founder of StudioVivian Inc., Cyndi Shi to discuss, how to interview for productivity, how to prep employees for effective 1-to1s and how to encourage employees to provide HONEST feedback. Interested in having me as a keynote speaker in your company? If so, visit → http://www.michelfalcon.com/keynote/Check out my Book 'People First Culture' → https://www.amazon.ca/People-First-Culture-Lasting-Company-Shifting/dp/1544512147/ref=sr_1_1?ie=UTF8&qid=1550677572&sr=8-1&keywords=people+first+cultureAbout Breaking it Down:Breaking it Down is a Podcast hosted by Michel Falcon, with the purpose of helping business owners, executives, CEOs and entrepreneurs to breakthrough their business and professional careers to the next level.Follow Michel Falcon:LinkedIn: https://www.linkedin.com/in/michelfalconInstagram: instagram.com/michelfalconWebsite: https://www.michelfalcon.comMusic Intro Credits: Too Cool Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

On today's episode of, Breaking it Down, I sit down with CEO of TutorBright, Sunny Verma, and tackle how to set goals with your employees, how to create a customer advisory board, turbulence in an organization AND MORE! Interested in having me as a keynote speaker in your company? If so, visit → http://www.michelfalcon.com/keynote/Check out my Book 'People First Culture' → https://www.amazon.ca/People-First-Culture-Lasting-Company-Shifting/dp/1544512147/ref=sr_1_1?ie=UTF8&qid=1550677572&sr=8-1&keywords=people+first+cultureAbout Breaking it Down:Breaking it Down is a Podcast hosted by Michel Falcon, with the purpose of helping business owners, executives, CEOs and entrepreneurs to breakthrough their business and professional careers to the next level.Follow Michel Falcon:LinkedIn: https://www.linkedin.com/in/michelfalconInstagram: instagram.com/michelfalconWebsite: https://www.michelfalcon.comMusic Intro Credits: Too Cool Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/

LinkedIn is becoming one of the fastest growing social media platforms that caters to professionals. If you are good at creating relevant content, it paves the way to starting conversations with people and building powerful connections. This is what Marcus Murphy teaches as an Instructor and as part of the Customer Advisory Board on LinkedIn. Prior to this, Marcus was the Director of Sales and Monetization of Digital Marketer from 2016 to 2019. His job description included accelerating revenue growth and sales productivity for DigitalMarketer's flagship product, DigitalMarketerHQ, as well as sales for individual certifications and Certified Partner program. In this episode, Marcus shares why he prefers using LinkedIn when connecting with people and how it can be utilized to your advantage. He talks about how the platform is changing and the three biggest areas where he sees opportunities for entrepreneurs, marketers and salespeople to improve in their connections and conversations. Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Subscribe to Modern Marketing Engine on your app of choice On this episode of Modern Marketing Engine, you’ll hear from Kelly Bousman, Senior Vice President of Global Marketing for AVI-SPL about the powerful role a Customer Advisory Board can play in your business. Kelly says that a Customer Advisory Board is one of the most direct and effective ways to listen to the voice of the customer. When you are able to understand the experiences of your key customers you can develop products and marketing and sales strategies that address real customer needs - both for existing and future customers.  VOC (Voice Of The Customer): Informs All Aspects Of Marketing Strategy The experience your customer has with your product or service is the most important source of data available to help you improve your offering and maximize your customer’s experience with your brand. When you are able to tap into the voice of the customer, you’ll discover answers to many pertinent questions: Is your brand relevant in your industry? Is your user experience design truly meeting customer needs? Is your lead generation targeting accurate? Are there brand advocates within your customer base you can identify? But beyond those things, knowing the voice of your customer helps you understand what motivated your customers to choose your solution in the first place and what challenges they may face in working with your brand. This will help you validate your purpose for them and align your offerings to their needs. As a bonus, you’ll also be able to more effectively align your marketing efforts with your sales team so you can provide tools and enablement services that are effective. A unique way to go about the discovery of this “voice of the customer” information is through the development of a Customer Advisory Board. Listen to hear how Kelly and the team at AVI-SPL did so - and the amazing benefits the CAB is providing them. How AVI-SPL Formed Its Customer Advisory Board AVI-SPL’s Customer Advisory Board is a formal organization containing members who serve in limited terms. Those members are chosen via an official nomination process and the board attends a regular cadence of official meetings. But that’s the mature version of the Customer Advisory Board. The journey to that stage is the interesting part. Five years ago, AVI-SPL began inviting key customers (Porsche, Boeing, MasterCard) to join their CEO on stage at their annual global sales meeting. Their goal was to help their sales teams understand the company's ideal customers better. In these “fireside chat” style conversations, customers shared not only their experience with the company so far but also future-looking insights. The AVI-SPL team knew from what they were hearing that they must use those insights to create even more value for their customers. That’s when their idea to form a Customer Advisory Board was born.  Kelly embarked on the research of best practices for launching and managing successful, customer advisory boards. Her research led her to an advisory firm – Ignite Advisory Services. She hired them to be her advisors in order to have third-party objectivity that would provide a more formal approach to working with their customers. Listen to hear how Kelly presented the Customer Advisory Board strategy to her company’s executives and got it approved - and how the CAB works practically - including how it grew to 20 members, conducts at least four meetings per year, and hosts a 1 to 2-day annual retreat. The Challenges And Benefits Of Managing An Advisory Board Of Customers You are probably already thinking that a Customer Advisory Board could be an extremely challenging group to manage and move forward in consistently valuable ways that high-level executives actually WANT to be part of. If so, you are right. Kelly says if you focus on what’s in it for the board members, you’ll stay on track. While the coordination is a job in itself, in her mind the peer networking that flows out of the CAB is the most significant benefit to the customers involved and makes all the effort worthwhile. Kelly’s team also works diligently to discover the common challenges and topics the customers need to address. They do this to create meaningful content that can serve as a framework for discussion around those topics. Any successful Customer Advisory Board must first offer value to its members before creating value for the host business.  How To Get Started With Your Own Advisory Board Kelly’s suggestion for developing your own Customer Advisory Board begins with the identification of customers who have a significant impact on your business. Those are the customers who are both benefiting from your offering the most and are able to give you the greatest amount of insight into how your solutions can improve or be evolved to help them drive their goals forward. Next, think of the kinds of conversations you’d like to have with those customers to more deeply understand their current initiatives and challenges. Once you’ve had a number of those conversations, develop a theme or mission from what you’ve heard and wrap that mission into a charter that lays out the operating rules. At this point, you’ll begin to invite members, conduct onboarding interviews to identify topics you can tackle together, and develop a cadence of collective problem solving and co-creation of new approaches. When you can frame involvement around addressing the challenges that your customers face and utilizing the insights and experiences of customer peers, you’ll have a much greater degree of buy-in and commitment. Take the time to listen to this episode - you’ll learn how you can implement these principles in less formal ways if your budget or resources don’t allow for a structure as formalized and consistent as what Kelly describes. You’ll also have your creative juices stimulated, which will enable you to see ways you can use your current customer interactions to gain valuable insights to improve your offering and maximize your customer’s experience with your brand.  Featured on This Episode AVI-SPL - Where Kelly serves as Senior Vice President of Marketing Kelly on LinkedIn Outline of This Episode [0:51] Introduction of Kelly Bousman, Senior Vice President, Marketing, AVI-SPL [2:42] What do we mean by VOC - the Voice of the Customer - and why does it matter? [5:29] Why AVI-SPI developed a Customer Advisory Board [11:12] The challenges of getting the CAB off the ground and making it successful [16:35] Are the insights you learn from your CAB are relevant across companies? [18:41] How you can begin a Customer Advisory Board [21:38] What to do if you’re not ready to form a Customer Advisory Board Resources & People Mentioned The State of Digital Selling, 2019 Report Ignite Advisory Services Cisco Webex / Teams Microsoft Teams Gartner Frost & Sullivan The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr h2>Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast Subscribe to Modern Marketing Engine on your app of choice

Stephen Medhurst, the Senior Vice President of Treasury at Omnicom Group Inc., joins the Treasury Career Corner podcast to tell us about his career history, insights into managing global treasury operations and the importance of embracing change. Omnicom is a global marketing communications leader which provides brand and advertising services to over 5,000 clients in over 100 countries. Since its formation in 1986, the company has grown to include over 1,500 subsidiary agencies. Stephen is the SVP of Treasury for Europe & Asia for Omnicom Finance Ltd. As part of the management team, he is responsible for the global development of the Treasury function and for international operations outside North America. He is also a member of the board for Omnicom Europe and Customer Advisory Board member for Deutsche Bank. Stephen’s first job was as a graduate trainee at National Westminster Bank, but he quickly moved on to working for Dai-Ichi Kangyo Bank in their MNC Group. While there, he built up their client base by 20% and increased profitability by 30%. After taking a year out to complete an MBA, Stephen went on to join ICI in an Organisation Development role. He moved back into treasury, looking at corporate exposures and managing debt and investments. But then when ICI demerged its pharmaceutical business, Stephen was responsible for executing this operation. Today, at Omnicom Group Inc, he is building a world class fit-for-purpose treasury team and transforming the architecture of global cash and liquidity across the Group.  On the podcast we discussed… How Stephen’s career has spanned some interesting developments in treasury Challenges of building Omnicom’s treasury function across the group in the past 21 years. The challenge for treasury in managing multiple local bank relationships, bank accounts and tax differences for Omnicom’s SME agencies around the world The range of treasury roles at Omnicom and how they support, train and coach their entry level staff How they are embracing technology and AI to develop their architecture and processes How to keep pace with change by making careful career steps, being flexible and embracing constant learning If you would like to get in touch with Stephen, you can connect with him via his LinkedIn profile (https://www.linkedin.com/in/stephen-medhurst-49a340/) . Are you interested in pursuing a career within Treasury? Whether you’ve recently graduated, or you want to search for new job opportunities to help develop your treasury career, The Treasury Recruitment Company can help you in your search for the perfect job. Find out more send us your CV (https://treasuryrecruitment.com/jobs) and let us help you in your next career move! If you’re enjoying the show please rate and review us on whatever podcast app you listen to us on, for Apple Podcasts click here (http://www.treasurycareercorner.com/itunes/) ! 

This week on the If You Market podcast we talk with Tomas O'Malley of Currnt about their take on the Customer Advisory Board and the importance of the Continuous Connected Company.  Exactly what is a "Continuous Connected Company" and why does host Sky Cassidy think Currnt's process is the next secret fishing hole for B2B marketing. 

Exclusive Resource: Revenue Expansion Maximizer™ - Strategies For Increasing the Lifetime Value of a Customer Without Adding New Features - http://bit.ly/2Ga57sL -- Imagine this… Your SaaS company lands a massive account almost right out of the gates. They start using it. They have feedback… lots of it… almost too much of it. Your team takes it as gospel. Jotting it all down – committing on the spot – holding meetings about those new feature requests — making plans to push them forward. Before you know it, they’re pretty much writing your entire roadmap for you. “All good” you say. They are, after all, your biggest account. So your dev team moves forward. Codes the hell out of those new feature requests. 6 months later, your SaaS is barely recognizable. A product of a hijacked roadmap that only serves the interests of ONE (of many) customers. Not only that, but you’re met with the ongoing costs of supporting the code that only benefits a single customer. A surefire way to burn out your team, alienate  all other users, and sink resources into something that doesn’t serve your growth? Yep. Avoidable. Definitely. In this week’s video, I cover the 5 key ways to collect customer feedback WITHOUT letting them leave their thumbprints all over your product roadmap. At a high level, here’s what you gotta do to avoid that opening horror story: 1. Early Adopters 2. Customer Advisory Board 3. Vocal Minority 4. Advice. Not feedback 5. Log the Name and Circle Back It’s tempting to let your biggest customers dictate your roadmap… or worse, your small customers (with the loudest and most persistent voice)… But your product roadmap is sacred. It’s for you and your team to decide on. On the plus side, there are SO many ways to make your customers feel seen and heard WITHOUT committing…  and then delighting them later if, and only if, you decide to move forward. Watch the full episode here to learn exactly how to put this into play. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell Exclusive Resource: Revenue Expansion Maximizer™ - Strategies For Increasing the Lifetime Value of a Customer Without Adding New Features - http://bit.ly/2Ga57sL

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for having that conversation, then you’re really not on a path for the right type of big brand growth that you’re looking for. Betsy Westhafer, entrepreneur and bestselling author of ProphetAbility, developed a system called Executive Level Customer Advisory Boards that help entrepreneurs get out in front of their customers by listening to them so that when their customers get there, they’re already there and they’re ready. It is also an opportunity to network with their peers and to interact with the leadership team of their key suppliers or partners. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Product Launch Hazzards community today:ProductLaunchHazzards.comProduct Launch Hazzards FacebookProduct Launch Hazzards TwitterProduct Launch Hazzards LinkedInProduct Launch Hazzards PinterestProduct Launch Hazzards Youtube

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you've got to provide that continued service. If you can't have that conversation with them and you don't have a system for […]

LinkedIn has over half a billion users and is on its way their goal of accumulating 3 billion users worldwide and Marcus Murphy has seen its potential from the start. Marcus is on the Customer Advisory Board of LinkedIn and is the Director of Monetization at DigitalMarketer. He joins Jenna and Garrett to talk about how you should be using the platform to represent yourself and your company, the available features to capitalize on right now, and why it’s not too late to jump on the LinkedIn bandwagon. It is more than a digital space to list accomplishments, and holds the potential to grow an audience, build a brand, and monetize off of it. IN THIS EPISODE YOU’LL LEARN: Surround yourself with great people and mentors who will accelerate your growth rather than hinder your progress Best practices for solopreneurs who don’t have a full sales team What a successful profile photo looks like that will help grow your business and influence The future of LinkedIn and the content we’ll be seeing soon  

In this episode we talk to Betsy Westhafer, Founder & CEO of The Congruity Group. Click here to connect with this guest on LinkedIn.

The Philanthropy Episode – A Holiday Double Feature A CEO’s Virtual Mentor® Episode 14 Holiday greetings from The Leadership Lyceum!  Welcome to our 14th episode of the podcast. ‘Tis the season of giving and we give you our holiday gift in the form of this holiday special double episode on Philanthropy.  We’ll cover the subject from a few different angles. First. from the perspective of the giver – with our first guest, University of Chicago benefactor Bernard DelGiorno.  Bernie also advises his clients on charitable giving in his role in private wealth management at UBS. Next, from the angle of the recipient.  We’ll glean the perspectives of Jennifer Sampson, CEO of The United Way of Metropolitan Dallas.  Jennifer led a remarkable turnaround in Dallas and has led the development of programs that fund impactful and innovative social entrepreneurship.  Finally, we introduce you to a group of public company CEO’s in Ohio that are leveraging their musical talents to raise money for charities in Ohio.  Two of the CEOs that we feature have the ultra-cool distinction of being board members of the Rock and Roll Hall of Fame.  We feature the music of the CEO band, Power Chords throughout the music interludes in the program.  Segment I: Bernard DelGiorno, University of Chicago benefactor Segment II: Jennifer Sampson, CEO of the United Way of Metropolitan Dallas Segment III: The Ohio CEO band for charity - The Power Chords.  Perhaps it is not widely known that there is a group of several CEOs in Ohio have given their musical talent and time to charitable fundraising events.  One band that raises money for the Rock and Roll Hall of Fame includes three of the Rock and Roll Hall of Fame board members: Drums: Nick Akins, CEO of utility AEP in Columbus; Guitars, vocals and keyboards: George Barrett, CEO of Cardinal Health; Guitars: Dr. Michael Drake, President of The Ohio State University and; Bass: Greg Harris, President of the Rock and Roll Hall of Fame.  Another band, The Power Chords, includes Akins and Barrett, plus multi-instrument virtuoso and vocalist Joe Hamrock, the CEO of utility NiSource.  Segment III is my coverage of The Power Chords at their Thursday, September 28th evening gig fundraiser for the Mid-Ohio Foodbank in Grove City, Ohio, outside Columbus. Conclusion  We hope you enjoyed this holiday season episode of A CEO’s Virtual Mentor and the fitting subject of Philanthropy from its many different angles.  It’s clear across all of these segments the devotion of our guests to something larger than themselves.  Famous Last Words We close our episode in Lyceum tradition with Famous Last Words.  It’s December 24, 1941.  Christmas Eve.  Just 17 days after the Japanese attack on Pearl Harbor.  President Franklin D. Roosevelt lights the White House Christmas tree and is joined in this, his 9th ceremonial act (pre-presidential term-limits) by Prime Minister Winston Churchill, who was in Washington for the Arcadia Conference, the first wartime conference between these two close allies since the US entrance into World War II just 16 days prior on December 8th. Try as I might to edit this down for our 21st Century attention spans and our improved discourse efficiency at between 140 to 280 characters, with the fate of the world hanging in the balance, I lacked the courage to cut.  Use a bookmark, because it’s well worth a listen.  On this day, 76 years ago, two of the 20th century’s most monumental figures took the stage with two purposes.  On the surface, they took to the microphone to announce the lighting of a tree.  But in their soaring speeches, they made clear the principles for which they had now committed both of their nations.  The overtones and undertones are thought-provoking and revealing for our current state of sensibility.  Warm wishes for the holidays and for your resolve for the New Year. Thanks for joining us.  We can’t improve without your feedback – write us through our website www.LeadershipLyceum.com and subscribe on iTunes.  See you next time. Program Guide Episode 14 The Philanthropy Episode   0:19        Introduction 0:29        Introduction to specific programming in this Episode 14 2:38        Segment I: Bernard DelGiorno, University of Chicago Benefactor 23:05      Segment II: Jennifer Sampson, CEO of The United Way of Metropolitan Dallas 53:20      Segment III: The Power Chords, Benefit Concert 54:18      Nick Akins CEO of AEP 57:19      Matt Habash, CEO of Mid-Ohio Foodbank 1:04:26   Nick Akins CEO of AEP 1:08:03   George Barrett, CEO of Cardinal Health 1:12:12   Joe Hamrock CEO of NiSource 1:13:04   Nick Akins CEO of AEP & Joe Hamrock CEO of NiSource 1:22:42   Conclusion and Famous Last Words with Franklin Roosevelt and Winston Churchill (Christmas 1941).    Informative and Helpful Links  Our Sponsor – TransparentCareer https://www.transparentcareer.com   Board Game: Tesla vs Edison War of Currents To ensure pre-Christmas arrival, order your game now through Amazon at www.artana.com/store   Segment I – The Benefactor – Mr. Bernard DelGiorno Article on University of Chicago Alumni Service Medal Award Recipient: http://www.kintera.org/site/c.fnKDIQNsEkG/b.5179039/k.9C22/Bernard_DelGiorno.htm   Segment II – The Recipient – Jennifer Sampson, CEO of the United Way of Metropolitan Dallas https://unitedwaydallas.org/   Segment III – Giving Charitable Talents – Ohio's Rock and Roll CEOs The Rock and Roll Hall of Fame CEO Band: http://www.shadowboxlive.org/shows/are-you-ready-to-rock The Power Chords: https://aepretirees.com/2012/10/08/harvest-palooza-raises-50000-to-fight-hunger/ Rock and Roll Hall of Fame: https://www.rockhall.com   Famous Last Words Historical Background on the Darkest Days of World War II – 17 days after Pearl Harbor – FDR and Churchill Together in Washington Christmas Tree Lighting Ceremony http://www.smithsonianmag.com/history/darkest-days-world-war-ii-winston-churchills-visit-white-house-brought-hope-washington-180961798/   The Full Audio of FDR and Churchill’s Speeches on December 24th 1941 Christmas Tree Lighting Ceremony in Washington https://archive.org/details/PresidentFranklinRoosevelt411224WhiteHouseChristmasTreeCeremony   Biographies of Guests    Mr. Bernard DelGiorno Donor profile from the University of Chicago Alumni & Friends online community: http://www.kintera.org/site/c.fnKDIQNsEkG/b.5179039/k.9C22/Bernard_DelGiorno.htm   Ms. Jennifer Sampson Ms. Jennifer Sampson has been Chief Executive Officer and President of United Way of Metropolitan Dallas since September 13, 2011. Ms. Sampson served as an Executive Vice President and Chief Operating Officer at United Way of Metropolitan Dallas Inc. since 2004. Ms. Sampson serves as a Member of Customer Advisory Board at Atmos Energy Corp.   Mr. Nick Akins Nick Akins is chairman, president and chief executive officer of American Electric Power. He is AEP’s 11th chairman, 10th president and sixth CEO in the company’s more than 100-year history. He is a member of AEP’s board of directors and is the only management representative on the board. Akins rose through the ranks at both AEP and the former Central and South West Corp. (CSW), which merged with AEP in 2000. Akins began his career in 1982 as an electrical engineer before moving up to positions of increasing responsibility. Prior to being elected president of AEP in December 2010, he served as executive vice president - Generation from 2006 through 2010 with responsibility for all generation activities of AEP’s approximately 38,000 MW of generation resources. Previously, he served as president and chief operating officer for Southwestern Electric Power Company, and held other leadership roles in Energy Marketing Services, Transmission, External Affairs and Industry Restructuring. A native of Louisiana, Akins received his bachelor’s degree in 1982 in electric engineering from Louisiana Tech University in Ruston and a master’s degree in electrical engineering in 1986 from Louisiana Tech. Additional training includes executive management programs at Louisiana State University, the University of Idaho and the Reactor Technology Course for Utility Executives at the Massachusetts Institute of Technology. He is a registered professional engineer in Texas. Akins is a former chairman of the Board of Directors of both the Edison Electric Institute (EEI) and the Electric Power Research Institute (EPRI), and currently serves on both boards. He is a member of the Executive Committee of the Business Roundtable (BRT) and was appointed chair of the BRT's Energy and Environment Committee. Additionally, he is a member of the boards of the Nuclear Energy Institute (NEI), Global Sustainable Electricity Partnership (GSEP), The Columbus Partnership, Columbus Downtown Development Corporation, Nuclear Electric Insurance Limited (NEIL), Fifth Third Bancorp, OhioHealth and the Rock and Roll Hall of Fame and Museum. Akins and his wife, Donna, live in Dublin, Ohio. They have two adult sons.   Matt Habash, CEO of Mid-Ohio Foodbank Matt Habash became executive director of Mid-Ohio Foodbank in 1984.  Prior to that, Matt was with the St. Stephen’s Community House, first as a youth worker and then as the assistant to the executive director.  Matt also was a member of Columbus City Council from 1993 to 2006, serving as Council President from 1999 to 2006. As Council President, Matt governed with civility and humanity.  Co-Chair with Columbus Mayor Michael B. Coleman, Matt led the 21st Century Growth initiative, a plan designed to balance job creation with sustainable neighborhood development.  Other efforts spearheaded by Matt in his role as Council President was the 315 Research Corridor, the City’s Indoor Clean Air Act and the City’s Bike Path Plan.  He holds a Masters of Business Administration from Xavier University, a Masters of Public Policy from The Ohio State University, and a Bachelor of Arts in philosophy from Xavier University. Matt takes an active leadership role in the community, having served on numerous boards and has received numerous awards, recognizing his commitment and work in serving those most vulnerable.   Mr. Joe Hamrock Joe Hamrock serves as NiSource President and Chief Executive Officer. He has been in this role since July 1, 2015, and is also a member of the NiSource Board of Directors. Joe previously served as Executive Vice President and Group CEO for NiSource's Gas Distribution segment, which included local gas distribution companies in Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania and Virginia. In that role, he was responsible for all financial, operational, regulatory and commercial performance at NiSource's gas distribution operations. In coordination with leadership teams across each of these areas, he focused on driving the company's long-term growth plan, premised on executing a steady stream of infrastructure improvements and growth investments, synchronized with complementary regulatory and customer program initiatives. Joe joined NiSource in May 2012 after serving in a variety of senior executive positions with American Electric Power (AEP), including President and Chief Operating Officer of AEP Ohio, and roles in engineering, transmission and distribution operations, customer service, marketing and information technology. He began his energy industry career as an electrical engineer in transmission and distribution planning at AEP in Steubenville, Ohio. He went on to work in commercial and industrial customer services, and held leadership roles in commercial marketing and customer services, strategic development and other executive roles. Prior to becoming President of AEP Ohio, Joe was Senior Vice President and Chief Information Officer in AEP's Shared Services organization from 2003-2007, and from 2002 to 2003 was Senior Vice President - General Services. Joe serves on the boards of the American Gas Association, Columbus Downtown Development Corp., the Columbus Partnership, the Greater Columbus Sports Commission and OhioHealth. He holds a bachelor's degree in electrical engineering from Youngstown State University and a master's degree in business administration from the Massachusetts Institute of Technology, where he was a Sloan fellow.   Mr. George Barrett George S. Barrett is chairman and chief executive officer of Cardinal Health, a company ranked among the top 25 on the Fortune 500 and dedicated to improving the cost-effectiveness of health care. Barrett has refocused Cardinal Health on its essential role in supporting hospitals, pharmacies and alternative sites of care in their efforts to improve the quality and safety of patient care, while reducing costs and improving efficiency.  The tagline – Essential to care – embodies the company’s strategy and the culture of the organization. Barrett has been chairman and CEO of Cardinal Health since 2009.  He joined the company in 2008 as vice chairman and CEO of the company’s Healthcare Supply Chain Services. From 2005 to end-2007, Barrett served as president and CEO of North America for Teva Pharmaceutical Industries.  During 2007, he also served as corporate executive vice president for Global Pharmaceutical Markets.  He held the position of president of Teva USA from 1999 to end-2004. Prior to joining Teva, Barrett held various positions with Alpharma Inc., serving as president of US Pharmaceuticals from 1994 to 1997, and president of NMC Laboratories, prior to its acquisition by Alpharma in 1990.  Barrett serves on the board of directors of the Federal Reserve Bank of Cleveland, Nationwide Children’s Hospital and the board of trustees of the Corporation of Brown University. He is a member of the Healthcare Leadership Council and The Conference Board. He is also a member of the Business Roundtable, The Business Council and The Columbus Partnership. Barrett also serves on the board of directors of the Rock and Roll Hall of Fame. Barrett earned his Bachelor of Arts degree from Brown University and a Master of Business Administration from New York University.  He also holds an Honorary Doctor of Humane Letters degree from Long Island University’s Arnold & Marie Schwartz College of Pharmacy and Health Sciences.   Subscribe to the podcast at iTunes: https://t.co/a70rtSiQnW or SoundCloud: https://soundcloud.com/thomas-linquist Follow Leadership Lyceum on:          Our website: www.LeadershipLyceum.com          LinkedIn: https://www.linkedin.com/in/thomas-linquist-682997          Twitter: @LeaderLyceum https://twitter.com/LeaderLyceum          Email us: info@LeadershipLyceum.com Please subscribe to the Leadership Lyceum: A CEO’s Virtual Mentor® at iTunes which will enable future content to come to you automatically.  Rate us and spread the word among your fellow executives and board colleagues.  Your host Thomas B. Linquist is the Founder and Managing Partner of Lyceum Leadership Consulting and Lyceum Leadership Productions. Over his 15 years in management and leadership consulting he has served a wide array of industrial clients.  This includes leadership assessment and search for chief executive officers, chief financial officers, chief operating officers and boards of directors.  He holds an MBA from the University of Chicago and over his 25-year career has served in a variety of roles: as an engineer with Shell Oil Company, a banker with ABN AMRO Bank, and as treasurer was the youngest corporate officer in the 150+ year history at Peoples Energy Company in Chicago.  He is an expert on hiring and promotion decisions and leadership development.  Over the course of his search career, he has interviewed thousands of leaders.  Please subscribe to the Leadership Lyceum: A CEO’s Virtual Mentor® in the podcast section at iTunes which will enable future content to come to you automatically. Rate us and spread the word among your fellow executives and board colleagues.  Program Disclaimer The only purpose of the podcast is to educate, inform and entertain. The information shared is based on the collection of experiences of each of the guests interviewed and should not be considered or substituted for professional advice. Guests who speak in this podcast express their own opinions, experience and conclusions, and neither The Leadership Lyceum LLC nor any company providing financial support endorses or opposes any particular content, recommendation or methodology discussed in this podcast. This podcast Leadership Lyceum: A CEO’s Virtual Mentor® has been a production of The Leadership Lyceum LLC. Copyright 2017. All rights reserved.

Credit Card Security Technology & Your Pharmacy Business    This interview with CTO of KeyCentrix Luis Rodriguez will help answer the following questions:  What is EMV? Why are EMV cards more secure than traditional cards? Is EMV a new thing? What is the liability shift? What is NFC? What's the difference between NFC and EMV? Does NFC help with the liability shift? Are all credit cards with chips EMV or NFC compliant? Why switch to EMV? Is the EMV standard a legal requirement? Do EMV payments take longer? When will you need an EMV terminal? About our guest:  Luis Rodriguez Chief Technology Officer Luis Rodriguez, a 40 Under 40 honoree, has 15 years of software and IT experience including holding positions as Senior Director of Software Development and Research & Development for a software and information technology company while serving as Adjunct Instructor for Programming in .Net at Friends University. Along with his software experience in finance, retail, telematics and telecom, Rodriguez also operated for a managed IT services company in Wichita, Kansas. Luis also had 3 years experience as a process statistician at a major aerospace company. Rodriguez holds many professional certifications including the American Society of Quality, APICS, FAA, and he served on the Customer Advisory Board for Citrix Technology. He has also earned REA's Silver Award for Web Design/Development. See omnystudio.com/listener for privacy information.