Podcasts about trafficandleads

No this episode is not about keynote speaking or how to be a better stage speaker. What it is about is smart speaker devices that seem to be everywhere now that answer your every question or whim. I am talking about the Amazon Echo (Alexa), Google Home, Facebook Portal and other devices that are springing up faster than you can say "Alexa, what time is it?". What I never realized is how you can use it to grow your business and your brand and reach your clients in one to two minute Flash Briefings. LIGHTBULB moment when Lindsey called me to tell me about it. Of course I had to have her back on the show to share. If you feel like you missed out on all the other new ways of reaching your audience and are lost in the crowd, take a listen and get in on the new wild west of content platforms. Lindsey Anderson, AKA One-Click Lindsey, is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

Well today's episode is a little different than normal... Today, I'm actually the guest on my own podcast. Lindsey Anderson (One Click Lindsey) from Trafficandleads.com interviewed me not too long ago. Being the selfish human I am, I wanted to publish this for you here as well. You'll hear about my story, my journey to entrepreneurship and my philosophy on Facebook advertising and copywriting. I hope you enjoy it! P.S. - The next couple guests are absolutely insane... First up is Wilco de Kreij - Founder of Upviral and Connectio. If you have any desire to start and scale a software company from anywhere in the world and meet ALL of your financial desires by your mid thirties, this is an episode you cannot miss. Next is Perry Marshall. If you don't know Perry, unforgivable. - Dan Kennedy. He's basically the Godfather of Adwords and is one of the best living copywriters in existence. Bar none. He's also one of the only, if not THE only person to successfully bridge the gap between Darwin and Creationist theories. Yes, things get deep... There's a lot to look forward to ladies and gentlemen...

Google pay per click instant gratification with your marketing. One Click Lindsey is a Web strategy expert with small businesses and helps owners to utilize the web to produce more traffic and traffic leads. Today we talk about What’s a landing page What does a landing page do? About getting Better and faster results. Is google pay per click better than face book marketing. Can you use google and face book as a double whammy. Why you need to be on Google local And a surprising though about Bing pay per click Check out the show notes below I'm really excited for you to be here today. I have a truly and energetic guests with me today. Her name is Lindsay Anderson. Actually, we also know her as one click. Lindsay as you you'll see a little bit in a few minutes. She is a Web strategy expert with small businesses and helps owners to utilize the web to produce more traffic and traffic leads . That's one of them for Web sites or Web company name is Web impact. And I hadn't met Lindsay for real in person and back in September at a seminar we were both at. And I just wanted to have her on the show because we had brought her on our team and she built our new website. Her and her team and I am thrilled. And you'll hear that our conversation. But I just want you to welcome one click Lindsay today and we're just going to have a blast. So hey today I have got the one click Lindsay in the house or we got Lindsay Anderson and they're both synonymous they're the same person and I'm just Lindsay I'm just excited to have you here with us. speaker:              I'm excited to be here. Thank you so much for letting me be. speaker:              I know I'm excited. Well let’s just so you know when we talk in September it was kind of cool to just get to meet you because you had become a part of our team and developing our new Web site. And that was exciting. So that's a shameless plug for Lindsay that she created our  Web site so you guys have a tour of, so you need to go there. You can see what kind of work she does. speaker:              Its really awesome but you mostly want to go there for the awesome content that Dave is dishing out over there on his daily podcast. speaker:              Great. I love it. So, give everyone a little bit of background story about you and how you got to be called one click Lindsey. speaker:              Yeah. So, my specialty Dave is to get people to make that one click on your Web site which typically means you get some contact information from them because quite often people are not ready to call you and they're just kind of looking around at a contract like if they're looking for a plumber or a painter they're kind of looking around see what their options are and quite frequently they're not ready to call you and sign up. So, the best thing you can do is try to get that come that contact information at a minimum get their email address at a maximum you can get. Trying to get their phone number their name and their email would be super awesome. Obviously the more you ask for the harder it is to get. But back to my story I have a specialty in driving people to these pages. speaker:              Getting them to hit that button and getting their contact information. Why am I called one click Lindsey because I had a chiropractor client that we were working with and he actually shared an office building with me and we both ended up showing up for work on the. At the same time every single day. But he wanted me to run a traffic in Leeds campaign for him and I gave him the Build-A-Bear approach, I was like you know online marketing it's kind of a long-term game you have to do some AB testing. speaker:              I just can't go out there and make ads and bring in the leads like it just it's a process. And throughout the whole time we would walk in every single day and I'd be like duck because you kind of gave me a hard time as I got my money where's my leads you know. speaker:              Awkward. speaker:              And I was like Doc, Doc you just gotta give me time once if I can get them to make that clear because you are operating on some Facebook ads and some paper click ads and the landing page. I just got to get them to make that click. And once I do then you'll have like this never-ending funnel of traffic and leads for our practice business. And finally, one day I made some changes to the landing page one evening and I came in the next day and we had about 20 e-mails for him on the list. Things started working. Yes. And I must say he was mocking me so because I must have said the word one click ,one click to him a hundred times and he said well if it isn't one click Lindsay finally made magic happen. And there you are. And I was like Oh I like that and so being the marketer that I am Dave I picked it up and I was like my name now is one quick one because it's so much easier to remember than Lindsay Anderson or your business name right. speaker:              Yeah although www.trafficandleads.com  is a pretty sweet business name. It speaker:              is. It is. But if you notice today it was kind of. Now here's an interesting thing. speaker:              And it's kind of funny because I went to google images and I put in Lindsay and Lindsay Anderson. Yeah. OK. And I think it was like two pictures of you there. OK. Well when I put it in one click Lindsay. speaker:              You DOMINATED. Yeah. speaker:              Maybe I should name a couple of my images Lindsay Anderson, so I can do a little better on google image search but honestly a lot more people call me one Click Lindsey to be quite frank with you. speaker:              I know that's pretty cool. And it's really easy just one click your name comes up your address comes up and bingo you're there and you've got the whole story. speaker:              I do. There you go. speaker:              So that's an awesome name. So not though. This is kind of interesting. And I didn't plan on going there with this but I'm not going to throw you under  the bus or anything but. speaker:              No, I wouldn't do that. speaker:              But you know how just you found out what were for you it's like the one frequency. How important is it for contractors and every other business owner to find that one thing that would work for them? Give them the name recognition that they need. speaker:              And I think this actually I think this actually wraps perfectly into the topic we were going to cover today so I'm glad you brought it up because in the world of contractors a lot of you can be really in that situation that you know they're all the same. And people are just comparing by price. I as a web developer and an online marketer I run into that all the time. And so, it's so important to figure out that one thing that will get people to remember you or recognize you so you can be different from the rest of your competitors and I don't care if it's cheesy because you know what One Click Lindsey is cheesy. Definitely my husband totally thinks it's cheesy but whatever it is like you can't just be Joe Bob's painting and like you know without any anything distinct. Like maybe you specialize in X Y Z that's something distinct or your name is distinct. It's so important. Otherwise you're just grouped in with the rest of them and you'll just get those people who are price shopping, and nobody wants to run a business based on lowest bids.   speaker:              But yeah. So, I know one of the things that we talked about in September and now is that I've never really been a huge fan of Google Pay per click. But I'm becoming more interested and more interested and I think that's why I want to talk about today because with Google pay per click mobile it really changes the game for contractors. speaker:              Yes, it does. Pay per click. I mean it is especially for contractors. I feel like it's so important and I know this is not an interview about you Dave but why do you not like paper click. speaker:              Why were you turned off on it originally because we had done other a lot of it has to do with and experience in knowing you know yeah. speaker:              And another challenge I had with pay per click they didn't do it right. And not to say so of a small fortune to navigate. But there again that wasn't my fault. Pay per Click is more as direct result marketing. It's just a different form. If you do it correctly right. speaker:              Yeah I mean and if I may explain why pay per click might be even a better option than Facebook ads and I would also like to talk about how you can use those in conjunction for a superstar type of campaign. So, when you think about it when people are looking for contractors they're like quite typically literally in the market in ads. And so they're going on Google and they're typing in roofing contractors Idaho or Portland or wherever you're at in this whole list comes up. speaker:              Now the very best place to be Dave is in the google maps or the organic listings like those are clicked on. Eighty percent of the time. And that's where you want to be. So I always recommend to contractors to always be running and SBO campaign in the background because if you can get up there to the top seven of the Google Maps and also inorganic you're going to get all of the leads. And so, it's so worth it to run a campaign. But if you are not up there and even if you are I still recommend running a P.P.C. campaign because people are actively searching for these on Google versus when we're running a Facebook ad campaign you like what are the chances you're going to be able to get in front of somebody who's literally looking for a roofing contractor that's going to be a little bit more difficult versus someone actively searching and you coming up on a page and that's why you'd want to run a PPC campaign. speaker:              And I also want to mention to folks when we talk about Google ad words it's an amazing platform and you should totally do it. But don't forget about being you can get less expensive clicks and you can run campaigns over there to see which one does better. I've literally had people that have killed it on being and we've spent as Dave said a small fortune on our words and we shut all the outwards off and we're just running everything on being. speaker:              Wow. That's pretty amazing. speaker:              Yeah. Just because it's a little less competitive over there. Yeah but that's kind of interesting and you have to remember Internet Explorer is installed on everyone's PC laptop that's the default. That's the default browser and everything so people who aren't even that technically like interested in downloading Chrome or who even care about what browser you use they're going to use Internet Explorer and that will default to being.   speaker:              So, here's the other thing about Google Ad Words. Let me yet. So, here's the thing. This is kind of what else we're doing. So, the other thing we're doing on Google outwards is we're going to we're going to run a really awesome Google AdWords campaign. We're going to be driving people to a website. And maybe it's an opt in or maybe it's just a landing page whatever it is that you're driving people to. There's a hundred different ways to do this but you drive people through clicks through longtail keywords on Google PPC and then you got to make sure your Facebook Pixel is there or on your landing page. OK. speaker:              And your Facebook Pixel everybody who came from a PPC campaign and then you turn around and you start running ads to them on Facebook. speaker:              And so you're basically getting, like you're getting a really active audience because obviously they were on google searching for roofing contractors and then you can retarget them there on Facebook. So that is a really great way to get even more value out of your PPC campaign. speaker:              Wow. Not yet. Double Exposure. speaker:              Exactly, exactly where as I mentioned before sometimes on Facebook it can be a little bit difficult to find that audience of people who are actively searching for a contractor since it is a very like immediate need you know. speaker:              Yeah, I mean I've found some groups where guys are just you know some guys are doing are doing Facebook advertising further their services and stuff like that and then are complaining that they're not getting any business. A lot of money and I'm going well you know you can't go out and upsetting the flow of things for the most part when you're on Facebook and you're advertising because people are there to just interact socially and you know they're not it's not a go to place to find yeah I mean and like you just put yourself put yourself in just a regular Facebook type of person situation you're looking at you're looking at these ads and like an ad for some you know roofing contractor flows through like you're just going to skip right over that because you're not in the business for a roof if you were you've already gone to Google and kind of tried to figure out who you were going to go with at that point. speaker:              Like it's gonna be really hard to target that audience and part of Facebook like the wonderful part of Facebook that you can create these wonderful lookalike audiences and stuff like that. And that may or may not work for you but it's still going to be really difficult. speaker:              Yeah ,yeah. Because they're not they're not actively buying. I mean I would think that if you were going for as a contractor let's say if you're going to try to run an active campaign on Facebook then you'd have to make it look like a social thing. speaker:              Yes like homeowners saves thousands by blah, blah ,  yes like an  info ad. speaker:              Yes. Or of course on Facebook. You can always play the long game which is have your Facebook page you keep you know you update your Facebook page three or four times a week with whatever it may be. And so you are always you know kind of top of mind for folks when it comes time for them to select a contractor. speaker:              The long game it's a long shot of real long, long  game and it's kind of funny because it's in the society now people go everywhere to look to see if you're even a viable company. speaker:              Yes, so you see what you do after you do that too. speaker:              I know it's one of those necessities, before you know years and years ago when doing Web sites came out it was and there was no real necessity for stuff like that per se. People would do it as a trying to think as we were just certification in the sense that yeah you're you're a viable business. Yeah. And now it's like I've actually I've been to places for my pain because have gone and done painting estimates and it's kind of funny because some of them that they already picked me to do it. speaker:              Yes. So I go there and I go through the whole thing and they go OK give us a color chart. Now I know you know from all the years that people don't ask for a color chart until they're ready to buy and I didn't even give them a price yeah but yeah, they checked me out and checked everything out. speaker:              So that’s when you know  its’seally important to have your presence on the web. speaker:              It is. And this is a whole other episode Dave, but having those reviews on your Facebook page getting clients to review you on Facebook and Google really important and I know it's super annoying for small businesses but you gotta do it. You got to do it. speaker:              Just one of those things that you know it's one thing I've got to do. Well no it's not. You need to take that vocabulary. Not one more thing I've got to do is one more thing that has to be done. speaker:              Yes. You have to you have to ask those customers to review you. Yeah. speaker:              Yeah. Not only that but you don't have to do. You're going to have somebody else do it. speaker:              Yeah that's true. You know there's a system for almost everything.  Yup. speaker:              I want to add one more thing  My good buddy  Dave and I are recording this December 1st of 2017. So, Facebook is getting so like this may not even applicable in a year right because Facebook is getting super smart. I don't know if you've heard these rumors or tested it yourself Dave but pretty much your phone is listening to you. So let me give you an example my brother in law and I were talking we were my phone was sitting on the kitchen counter and we were talking about this new insta pot and it's basically like a pressure cooking crockpot. OK. I've never heard of it never talked about it. He was literally the first person that was telling me about it. I kid you not. speaker:              I go to Facebook and there is literally an ad there for it. I'm not kidding. And so Facebook is listening to us. They're getting smarter. And like in theory they'll be able to serve ads because you're going to be sitting there talking about pink color and painting your walls and then then an ad like that would be applicable to you. And Facebook is listening to you like this is happening right now. speaker:              Kind of freeky isnt it? speaker:              Yeah but I'm like you know what. On one hand it's like that's creepy but then on the other hand it's like yeah. Because my brother also that the spots I totally clicked on the and went and bought it. So, it was extremely effective. speaker:              Oh, wow that was pretty cool. speaker:              There you go. Yeah because it was actually ended up being like an Amazon deal of the day thing. So, I had to pick it up. speaker:              Wow. Awesome true story. speaker:              That is cool. speaker:              So, know I heard about a little bit about pay per click mobile as opposed to just you know basically it's simply different animal or does it get use from you and with your paperclip it get it gets used in conjunction. speaker:              And I mean it is really important because like 85 percent of the people now 85 I'm sorry 70 percent of the people that are doing searches on Google are definitely coming in from a mobile device. And so you definitely want to make sure that you have all of that set up and add words correctly. And when you send people to a landing page that you're not just sending them to your home page but you're sending them to a mobile friendly landing page like that's one part that people really mess up with on Google Ad Words is they kind of just send people to their home page for you. Yeah like that you're just going to waste and spend at that point. Now here's a helpful little hint for those just getting started either on mobile AdWords or regular AdWords. You can go in. speaker:              This is what I recommend you go in and you set up an account for ad words you put your credit card and you do all that you give afterwards your very best shot at creating an ad and your keywords your locations and everything like that. And you  basically pause that campaign at that point and then either see a phone number on Google they change every day you'll either support phone number or shortly after you do that Google actually sends you a coupon for 50 dollars free AdWords credit and they will ask you to meet up with a representative to talk about your campaign. So I highly highly recommend that you take them up on this because what will happen is that lovely person in Google on the other side of the phone will offer to basically set up your campaign for you which you want to do because AdWords is so complex with negative keywords and match types and budgets and links and all of these things like it's a monster. speaker:              So, let her set up the ad for you. Put in your 50-dollar ad words credit and run it and see what happens. So that's a free way that you guys can try and see if you can get any phone calls or clicks for free on ad words. I highly recommend it. Speaker 21:        Cool that’s great way to get started. speaker:              Yeah. And why does Google do that because Google wants you to be successful on outwards because then you'll continue to put money into the system. If they can help, you'll be successful and it works for you. You'll continue putting hundreds of dollars into the system. speaker:              Yeah. So, do it. All right. speaker:              I'm going to for the fun of it. Yes. Yes. Have something else someone want to form. speaker:              Yeah there you go. There you go. Do you talk a little bit more about issues with outward campaigns? speaker:              I would like OK I'm going to get everything I came out of you know within an amount of time. speaker:              OK. So we can do another one someday. Yeah, we came to. Yeah totally. Because there's so many things to talk about but now I mention one of the biggest things that happens with AdWord mistakes is people send people to a website that's never a good idea. speaker:              They send people to a non-Facebook pics old website. That's not a good idea because you could be retargeting them on Facebook. The third is you just go out and you write a super generic ad and hope for the best outcome. speaker:              What's that again is that I call home flyers. Yeah. speaker:              And like that like you got to be. We talked about at the top of the show. You've got to like to give them a reason to click on that ad make it unique. Put something in there and see if it's going to work. So, don't just do a super duper generic ad. speaker:              And finally, as I mentioned before Google is Google AdWords is a really complex monster and there's things like negative keywords which mean like for example, like let's say you're running ads for your painting business you can go in and say OK Google this is what's called a broad type keyword. Anyone who types in house painting you don't like. speaker:              Have me show up unless they type in the words house painting jobs because then all of a sudden, you're just going to have all of these people who are looking who are painters looking for a job. And so you have what's called a negative keyword list where you can basically exclude like a whole lot of key words to make sure you can get rid of certain searches like that. Now there are lists out there you can go to Google and you can type in Google Ad Words negative keyword list and they'll give you a lot of ideas like people who are doing research or taking a class or want it for free or all of these negative keywords so before you do any keyword Google AdWords make sure you have your negative keywords set up there. Speaker 21:        Because. Yeah. Because and you know you put into your painting and yet to be a host of different things like painting colors. speaker:              Yes. You don't want painting color. speaker:              You don't want paintings or how to do well maybe they're just looking for how to video. speaker:              You don't want to how to. speaker:              Then daily you can go into the AdWords you can look at this report and it will actually tell you the keywords that your ad came up for that was clicked on. So, you're going to go want to interview those reports and if like some like maybe you didn't include a specific negative key word and someone with entering painting jobs showed up and you forgot to put jobs in there. You can go and continually add to your negative keyword list. Speaker 21:        So it's like any other campaign or any other Marketing campaigns going you tweak it so you get it,So, everything you want to do in that space. speaker:              Yes. And I all I'll tell you what. Like I'm literally six weeks in on a outwards campaign for a client of mine and we are finally getting it down to the cost per lead that we need. Like this is and we've gone through hundreds of revisions. We've had hundreds of keywords you know yeah like it's just it's a process and I cannot stress enough that words he can't just go in like put a thousand dollars in there and hope for the best because it won't work out. It just works. It's too competitive. speaker:              Yeah that's kind of funny. I had somebody once who are kind of what do Facebook ads. And I know it's a little different but it's just funny. We said you know you need to do a couple ads. They said OK, so they win they go. We put 100 dollars into the ad and I go OK. speaker:              And it was on like that and I go yeah, I know this is what I mean I don't know a whole lot of off Facebook ads but where did you did you tell them to just spend it all at once or five dollars a day. Oh, we didn't know you could do that. Did you tell them to go somewhere what do you mean tell them to go somewhere?  I said them you could give me 100 bucks I would always take me out to dinner. speaker:              Right. That's right. speaker:              Oh, hey this is cool. Really awesome. All of us need information is all these little tidbits these gold nuggets that they will help people with their Google ad words. But let's say that they don't want to they want you to do it for them. How do they get in touch with you? speaker:              Yes. Thank you for allowing me to say such a thing so you can check me out at all my blogging is at One Click Lindsey.com. You can spell that however you want. With or without a wand or spell it out I don't care. It's www.oneclicklindsey.com  or my name of my company is www.TrafficandLeads.com  So you can reach out either way and we can set up a time for a consult and then we can get you over a price quote because we can set up funnels where we set up your landing page and your email sequence and we nurture that email list or we are or we also can do all ala cart where we just run add words campaign or we have a monthly program where over 6 months we just improve all of your online marketing system. So, by the end of the six months you have a well-oiled machine of dependable traffic and leads for your small business. speaker:              Wow that's pretty awesome. Now yeah. Yeah. That is really cool. speaker:              The whole program I like because most people don't. They're thinking I'm going to spend a fortune but if you put them on a program and say we're going to do this this this and this and this which you expect then that makes it more fun. speaker:              Yes, well and I think a lot of people I guess the reason why I came up with that last program Dave is because people get really overwhelmed. I mean we've talked about 100 options here just about SEO and PPC and Facebook ads. I mean just online marketing there's just so many options so that monthly program we pretty much planned it out and because I know what I'm doing I'm able to say this is where you're going to get the most bang for your buck. We're running Seo campaign in the background. We're running you know Facebook ads in month one or maybe Facebook lead ads or whatever it is and kind of just plan it out. speaker:              That's really cool. Thank you. Yes. So, do it again tell us how do we get to you again. speaker:              Yeah. ww.oneclicklindsey.com Yeah. or www.traffic and leads.com or of course you can reach out to Dave because him and I are pretty good friends anyway. speaker:              And really got to go to my Web site and take a look. But it got all her stuff. I mean she's got a ton of stuff and it's good day. Thank you. speaker:              It's so neat to you know to be able to get to share you with our audience and see you at our Web site. And I'm really excited. speaker:              Thank you. It has been so much fun to be on your show today. Cool speaker:              . I'm excited. Thank you so much for being with us. speaker:              It is my pleasure.   Connect with One Click Lindsey www.oneclicklindsey.com www.trafficandleads.com https://www.facebook.com/moretrafficandleads    https://www.linkedin.com/in/oneclicklindsey/   There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet. Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

What are the two things every small business owner wants when it comes to their online marketing? Traffic and leads. "Small Business Stacey" interviews "One Click Lindsey" from TrafficandLeads.com who shares her top online ninja marketing tricks. Episode Transcript http://smallbizmarketingspecialist.com/show28

Are you ready to change the trajectory of your business and generate more traffic and leads? Lindsey Anderson, founder and CEO of TrafficandLeads.com, talks with host Jordan Goodman about how doable highly successful social media campaigns can be for small business owners. Anderson teaches how to utilize the web through her CLICK Technique: Curiousity + Land + Irresistable offer + Cultivate +Keep going. While Anderson says her CLICK technique will not change business profit margins in a week, following her sound and doable principles can change profit margins and businesses for great long term outcomes. A must-listen episode for all small business owners and those considering starting their own business!

Are you ready to change the trajectory of your business and generate more traffic and leads? Lindsey Anderson, founder and CEO of TrafficandLeads.com, talks with host Jordan Goodman about how doable highly successful social media campaigns can be for small business owners. Anderson teaches how to utilize the web through her CLICK Technique: Curiousity + Land + Irresistable offer + Cultivate +Keep going. While Anderson says her CLICK technique will not change business profit margins in a week, following her sound and doable principles can change profit margins and businesses for great long term outcomes. A must-listen episode for all small business owners and those considering starting their own business!

On this episode Josh speaks with Lindsey Anderson, Owner at TrafficAndLeads.com. They discuss social media marketing tips for businesses and in particular, Lindsey's CLICK method.

Even as a young girl, I loved bringing a business to life and watch it grow. Other girls wanted to babysit, while I worked out the percentage I could charge for getting them jobs and managing them. A lemonade stand was not a “fun” way to waste a summer afternoon, it was a very serious business involving customer acquisition and profit margins. I was born an entrepreneur, and I believe you are either born that way or you’re not. I see an opportunity, and I have no other choice but to create the business capitalize on that opportunity. My husband, on the other hand, just wants a job (so I made one for him). After years of struggling through being an “employee” I started Web Impakt, which over the last 10 years, I perfected (if I do say so myself). I’ve led my team to launching everything from simple web pages to enterprise level systems. I’ve managed dozens of developers and designers, yet still have had to roll up my sleeves on aSaturday evening (after all, if you want a job done right, eh?). And most importantly, I’ve gotten very good at generating traffic and leads, not only for my business, but for my client’s businesses as well. Traffic and leads… attracting and cultivating that resource is what it’s all about, if you’re not doing that, then the engine of your online marketing strategy has no fuel to work. But if you’re smart, and place your focus on driving website visitors to make ONE CLICK and enter your world, you have a lead. Lead’s become client. So, how do you get that one click, and what do you do with it? That’s the easiest part, you come to me, and they don’t call me “One-Click Lindsey” for nothing! My hand-picked team at TrafficAndLeads.com and I ensure that my clients get the traffic and leads their business needs using proven techniques. Not only that, I have the muscle of Web Impakt at my disposal to fulfill any desire my clients have, no matter what. I am living a life beyond the wildest expectations of that little girl creating flyers advertising her “Babysitter’s Club.” Best of all, I get to spend my days doing the only thing I’ve ever wanted to do, helping small businesses grow. http://www.oneclicklindsey.com Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging… the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.Learn more: http://www.oneclicklindsey.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging… the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.Learn more: http://www.oneclicklindsey.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Lindsey Anderson is often called “One-Click Lindsey.” She is a web strategy expert who works with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients. What you’ll learn about in this episode Why business owners want more than just a website Lindsey’s quest to help business owners succeed in online marketing Why the most important thing business owners need to do today is focus on their email marketing list What a good irresistible offer looks like Putting a Facebook Ads system in place in order to produce results Why business owners need to grasp the power of delegation & know where to spend their time All of the statistics that you need to look at to determine if an ad is performing well How working with a business coach really helped Lindsey Why you need to start your email list on Day #1 that you are in business Why you should be putting a pop-up on your website Why it’s so important to install the Facebook pixel & Google Analytics code on your website How to best connect with Lindsey: Website: www.oneclicklindsey.com Website: www.trafficandleads.com Website: trafficandleadsmembership.com Twitter: @oneclicklindsey Podcast: Traffic & Leads

Lindsey Anderson, also known as One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging and more. She knows how to utilize the myriad of online marketing options to generate more traffic and leads.  Click to tweet: .@oneclicklindsey is sharing her story to inspire you on Women Taking the Lead https://womentakingthelead.com/213 #inspiration Playing Small Moment While pregnant with her daughter, Lindsay found herself drowning in debt and ready to give up. She just wanted to hand over her business and go back to being a paid employee. At this point, Lindsay and her husband took a step back and made a plan that would save it all. The Wake Up Call Lindsey had never even considered having a business coach until a podcast interview she did with Jim Palmer. Jim offered to help her and gave her free tickets to his event. With two children at home, and a business to run, Lindsey felt she couldn’t go. After some encouragement from her husband, Lindsay left the kids at home with him and attended what turned out to be a life changing event for her. Style of Leadership Lindsay refers to herself as an autocratic leader; everything in the business has to run through her. Out of all of her weaknesses, Lindsey says this is where she needs the most work and she is constantly striving for better. What Are You Excited About? When you’re trying to obtain traffic and leads, it can get pretty expensive. To have someone do everything for you, it could range about $500-$600 a month. Lindsey’s membership program offers all of the training, tools and support needed for someone to do it themselves for only $49/month. Current Business Challenge When this year is over, Lindsey will be a better leader and will have detailed processes in place to be able to hand off more tasks. Leadership Practice Lindsay records three things that she is grateful for in a notebook each morning. You can’t let one bad thing ruin all of the other good things that are going on. Advice For Younger Self Lindsay would advise her younger self to grab onto a business coach much sooner, and more specifically one that is in the same industry as herself. Inspirational Quote “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” - Steve Jobs, co-founder and CEO of Apple. Links http://oneclicklindsey.com trafficandleadsmembership.com https://twitter.com/oneclicklindsey Thank You to Our Sponsors Zebralove Web Solutions: Your website tells a story about your business! At Zebralove Web Solutions, Milly and her team are going to make sure your website tells the story you want your customers to hear. Connect with Milly at zebralovewebsolutions.com to create the impression you want to make! Resources Private Facebook Community: Chat, share and collaborate with other women in the community! Accomplished: How to Go from Dreaming to Doing: A simple, step by step system that gives you the foundation and structure to take your goals and make them happen. The Accomplished Community: A community of entrepreneurial Type A women uniting to achieve their biggest goals with confidence, integrity and a sense of humor. Subscribe to Women Taking the Lead If you enjoyed this episode subscribe in iTunes, Stitcher Radio, Google Play Music or iHeart Radio and never miss out on inspiration and community!

Lindsey Anderson, AKA "One-Click Lindsey" is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging… the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produce more paying clients. 02:49 – What’s working extremely well that makes people actually want to opt-in 05:54 – Boosting a Facebook post can mean a bump in website traffic 10:07 – Things you should do on LinkedIn 13:36 – Tips to generate sales using Facebook Live 18:48 – The reason why you want to run Facebook Live on your Fan Page 19:49 – Wordpress plugins to install and other tips for more traffic & leads 22:39 – Building credibility online 26:27 – Wrap Up Tweetables:   “It’s all about conversion.” – Lindsey Anderson Resources: http://www.bossacademy.com/ http://www.trafficandleads.com/ http://www.oneclicklindsey.com

Most everyone has a website these days and most of them get less traffic than  a town with one stop sign. How do you get potential clients to find you on the web, give you their email address or more and get them to buy what you are selling? SEO, email marketing, targeted ads, auto-responders, keywords, blogs, analytics are just a few tactics tat can be used but do they consistently work if you don't have a strategy? My guest shares how you can get more traffic in just 14 days and how to convert them to clients. She shares what one-thing most sites are missing and simplifies how to quickly make a difference with your web marketing. Lindsey Anderson, AKA One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging … the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

http://bizwomenrock.com/276-2/ How to Get More Traffic & Leads with Lindsey Anderson of 1 Click Lindsey   I promise you that your mind will be rocked when you listen to this interview with Lindsey Anderson of 1 Click Lindsey! Her companies, 1 Click Lindsey and TrafficAndLeads.com help business owners and entrepreneurs turn on the faucet so they can have a constant flow of traffic and leads coming their way! In this interview, Lindey does a LIVE WEBSITE ANALYSIS of BizWomenRock.com (yes, I offered!) in order to show me what I could do to make my website work better for me! And then, we dive into very specific strategies on how to increase your organic traffic from Google and she even shares her super secret on getting your first Google Pay Per Click campaign for free! (holy cow, this tip just by itself is worth the listen!). We touch on Facebook Ads and then dive into your email nurture series and some tips she has on turning those leads into SALES! There is a ton of awesome information in this interview and I highly encourage you to reach out to Lindsey to help you get the results you want! http://oneclicklindsey.com    

Sam Waterfall - is the Founder and Expert Consultant at Obv!ous Market!ng and specialises in creating practical marketing growth strategies for ambitious growth businesses around the world. His clients include O2, Virgin and L'Oréal. He has been featured by the major global media from Google News, ABC, FOX, CBS News and NBC in the USA to The Times and ET Now in India as well as in Indonesia's prestigious SWA Marketing Magazine.  Lindsey Anderson is the founder and CEO of TrafficAndLeads.com, a firm that specializes in driving traffic, getting leads and nurturing leads to become lifelong clients. During her 10 years running a successful web development and online marketing company, Lindsey has perfected the art of getting more website traffic and getting that traffic to opt in. For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients. In this episode, Lindsey and Stacy discuss generating quality leads and the importance of collecting email addresses. Some highlights include: “If you’re generating traffic to your website but you’re not getting leads, then it all comes down to that all-important irresistible offer on your website.” At minute 9:00, Lindsey talks about how to generate leads. “If you can get people’s email addresses and their permission to email market to them, they will eventually be a customer when they’re ready for your services.” At minute 9:00, Lindsey talks about getting quality leads. “Give a bite-sized tip every day for 10 days.” At minute 9:00, Lindsey talks about creating an irresistible offer. “No matter what you’re doing, you need to start collecting email addresses, even if you’re not planning on emailing them.” At minute 15:00, Lindsey talks about the importance of collecting email address and how it will change your business. Have a follow-up email sequence in place. At minute 17:00, Lindsey talks about the importance of warming up your leads. Ways to contact Lindsey: Website: www.oneclicklindsey.com Website: www.trafficandleads.com Twitter: @oneclicklindsey Resources: Basecamp *Business Rescue Road Map may be an affiliate or receive compensation from some of the business listed for referrals, as their “thank you” for sending you their way. However, we would never recommend any product or service unless we personally love the product and have great things to say about it. Our reputation is at stake and we would not jeopardize that!

Getting traffic and leads for your business is not hard... if you follow the 5 simple steps Lindsey Anderson shares with us in this interview. Lindsey Anderson is the founder of ‘Traffic and Leads’ and has helped many businesses over the years to get real results with Internet marketing. Topics discussed during this podcast include; The 5 Pillars of a Successful Online Business Best ways to get traffic for your business Real life case studies of clients Lindsey has helped over the years And much more! You can play this session of the podcast here: Your browser does not support the audio element. Websites referenced during the podcast: OneClickLindsey.com Here's a timeline of the topics discussed during the podcast: 0:30 – Lindsey Anderson short bio 1:20 – Lindsey Anderson’s background, growing up, and how 'TrafficAndLeads.com' came about 5:30 – The 5 Pillars of a Successful Online Business 6:00 – What approach do you take with new clients? 8:00 – Building a list for your business 11:00 – What are the fundamentals to creating a killer website? 15:15 – What do you recommend for generating traffic? 17:00 – How do we get our potential customer’s attention? 18:45 – Email marketing strategies 22:20 – Building a relationship with your clients 23:00 – Why don’t business owners and entrepreneurs set up their online presence properly? 26:50 – Case studies of clients Lindsey has been able to help 29:15 – Lindsey’s final thoughts 29:45 – How to get in contact with and work with Lindsey P.S. If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast. Help them find it. Click here to rate and review the podcast in iTunes. Those people will appreciate it, and you’ll feel great about yourself.

Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging… the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produces more paying clients.

You might be driving traffic to your website—but what are you doing to make every website click count? I got some killer advice on improving website conversions in my interview with Lindsey Anderson, also known as "One Click Lindsey." Lindsey is a Web strategy expert who works with small business owners to help them use the web to produce more website traffic and leads. She is the founder and CEO of TrafficAndLeads.com, which specializes in driving traffic, getting leads and nurturing those leads to become lifelong clients. Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging...the list goes on. She knows how to utilize the latest online marketing options to generate more traffic and leads and ultimately more paying clients. On the show, we talk about what people really want with their websites—which is traffic and leads. Lindsey talks at length about why our main focus should be on creating high-quality content. Other topics we discuss include: • Her thoughts on social media and what works best for her clients (Facebook marketing, along with some Twitter and Pinterest) • Why she is always running search engine optimization (SEO) campaigns in the background—and how long it can take to get results from SEO • How to get "quick wins" with your content • The top tools she uses with her clients: WordPress, Google Analytics, Jetpack, Yoast (SEO plugin), Buzzsumo (for keyword research), SumoMe (to capture email addresses) and Mailchimp (to send email campaigns) • Why continual testing is key to website conversions • The biggest website mistakes she sees  • Why free reports and ebooks are not working as well these days—and why free email courses work much better (I mentioned my favorite tools for easily creating these, ConvertKit)

One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO of TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients.  Even as a young girl, Lindsey Anderson loved bringing business to life and watching it grow. Other girls wanted to babysit, while she worked out the percentage she could charge for getting them jobs and managing them.  A lemonade stand was not a “fun” way to waste a summer afternoon, it was a very serious business involving customer acquisition and profit margins. She was born an entrepreneur, and believes you are either born that way or you’re not. She sees an opportunity and has no other choice but to create the business capital on that opportunity. After years of struggling through being an "employee" she started Web Impakt, an established software development company delivering software design and development services. In this episode of Your Partner In Success Radio we are going to explore online marketing so please do join us in the chat room as we broadcast live. You can also download the episode on demand or find it in iTunes.  

Lindsey Anderson is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads.  Lindsey is the founder and CEO of TrafficAndLeads.com, a company that specializes in driving traffic, getting leads, and the art of nurturing leads to become lifelong clients.

Have you been blogging for a while? Do you want more traffic to your blog? In this episode, I interview a web marketing expert who shares her strategies on how to generate more traffic to your website. Check out this episode to learn more. Episode Featured Guest: Lindsey Anderson Lindsey Anderson is the founder of TrafficandLeads.com. She is an online web strategy expert who has a proven record of success for the past 10 years. She ran a successful web development company called “Web Impakt” where she has helped countless clients grow their business utilizing internet marketing strategies to produce results.   She’s been featured on Target Marketing, Stick Like Glue Radio, the Coach Zing Show, Womenpreneur Podcast and more. In This Podcast Episode You Will Learn: Why blogging is an important aspect of your business livelihood How to generate more traffic to your website with content marketing Ways to do keyword research and competition analysis How to get more likes and shares with your blog content How to network with other bloggers and create a tribe community Ways to generate more traffic and leads without breaking the bank How to do Facebook Marketing to get more email subscribers Links and Resources Mentioned in the Show: OneClickLindsey.com - Lindsey's blog and personal website TrafficandLeads.com– Lindsey's Traffic and Leads Services website Keyword Planner– Google Keyword Planner Market Samurai Twitter – Follow Lindsey on Twitter! Facebook – Connect with Lindsey on Facebook! Don’t Miss an Episode. Subscribe to One of the Links Below: Click Here to Subscribe via iTunes Click Here to Subscribe via Stitcher Thank you for Listening to the Podcast! If you’ve found value in this episode of the Marketing Access Pass Podcast, I would love to hear about it! Please head on over to iTunes and leave me a Rating and Review (5 stars would be awesome!) so others who are interested in starting an online business can find the show and learn how to escape the “rat-race”. Click here to learn how to leave a rating and review. If you have any questions or comments about this show, please post them in the comments area below and my guest and I would more than happy to answer them.

The birth of social media massively affected the way online marketing works nowadays. Our special guest, “One-Click Lindsey” shares with us her “Perfect Traffic Strategy”, what it takes to convert site visitors to customers And… - The Single Greatest Benefit Of Having A Solid Social Media Campaign - The Difference Between Your Website And Your Landing Page? -How To Convert Site Visitors From Skeptical Strangers To Great Leads - How To Make A “Rock-Star” Landing Page - 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads     One-Click Lindsey is a web strategy expert working with small business owners to help them utilize the web to produce more website traffic and leads. Lindsey is the founder and CEO TrafficAndLeads.com that specializes in driving traffic, getting leads and the art of nurturing leads to become lifelong clients. One-Click Lindsey is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay-per-click ads, websites, blogging the list goes on. She knows how to utilize the myriad of online marketing options to generate more traffic and leads which produced more paying clients. Social Media:  The Cornerstone Of The BEST Type Of Traffic And Leads Lindsey definitely agrees with the fact that the birth of social media massively affects the way online marketing works nowadays. She mentioned that it is now considered the cornerstone of effective marketing. Unlike any other marketing method like, SEO (search engine optimization) where you have to wait three to five months to see the results, social media will give you the quickest way to generate high quality traffic, where leads can be produced and results are often gained effortlessly and sometimes, you can even get results in real time. The Single Greatest Benefit Of Having A Solid Social Media Campaign If you have a great social media campaign, then you can drive leads from your social media channels directly to your landing page and easily get people on your list. The Perfect Traffic Social media is a great starting point in building relationships and targeting people through the area of interests that you’re after. Lindsey says in this terrific interview, that your main objective is to catch your target's interest and attention.  Once your targets are hooked, that is the best time for you to start marketing your products and services. When your audience is hooked on something they are interested in, they will almost always “buy in” to some degree - this is where your opportunity is….and that is what she calls “the perfect traffic”. Is Your Website The Same As Your Landing Page? If You Answered Yes, One Click Lindsey Says, Think Again. Another great tip from Lindsey: You have to always be mindful as an entrepreneur that your website MUST always be different from your landing page. What Is The Difference Between A Website And A Landing Page? A website is where people can visit and find out about you and your company. It should showcase your past, present and forthcoming excellent projects. It should have a myriad of subpages and each subpage must have a specific goal. On the other hand, a landing page can look identical to your website. The difference is, it is focused on a very specific topic. It is sometimes known as a "lead capture page" or a "lander". The landing page is usually the extension of your advertisement, search result or direct link. Lindsey says, that landing pages are also often linked from social media, email or SEO campaigns, all to enhance the effectiveness of your advertisement or the product that you’re selling on that landing page. How Is Your Landing Page Performing? The main goal of your landing page is to convert site visitors into sales or at least great leads, it should also include a method for the visitor to get into  contact with you. A great way to execute this, is by having a subscribe button or a contact form where your visitors can share their information. **WARNING** Never make your subscription page complicated. Asking for your visitors to share their Email address and Name is already enough. How To Make A Rock-Star Landing Page Below are Lindsey’s proven strategies for making your Landing page rock-star quality: Make your Headline beautiful, big and bold Address IMMEDIATELY HOW you can help them and WHY they need to subscribe and buy your product. Invest in making a video  In making the video, sell the idea and the benefits of your product. Be a Superhero! What you offer is going to help your customers SO much, they’ll think you’re a Superhero for it. Create a bulleted list If you don’t feel like doing a video then you want to do a nice bulleted list of how your product can help them. Create an enticing and beautiful form Convenience is the key here, always make it a “one-click” process. Tip Directly From Lindsey: Your form should only ask for minimal information. Focus just on these three items- first name, email address, submit button. Add a picture of your free offer in return for their email address – Always remember, FREE items are always up for grab. Make your landing page mobile friendly Always remember that almost everyone now has a smartphone. If your site is not mobile friendly and optimized then they will not spend time on your website. How Do You Effectively Generate High Quality Web Traffic and Leads? Lindsey knows that generating traffic and leads from the internet is very important and knowing HOW to create this traffic and leads are two different things. She mentioned that though it is challenging, there are virtually limitless amounts of resources and techniques available to make big things happen for you. As a matter of fact, Lindsey reminds us on this interview that if you want absolutely the highest quality web traffic and leads, then you need to focus on only one main thing, and that is to be transparent and keep your customers happy...and not forcing them to through the waters of online marketing options.   Lindsey’s Top 5 Proven Tactics To Generate A Never Ending Cycle Of High Quality Traffic And Leads Lindsey has 5 proven tactics to generate a never ending cycle of new faces for your small business. If you start implementing these in your business now, you’ll launch yourself ahead of your competition. Invest In Having A Killer Website Your main website is the central part of all your online activities. It is absolutely essential that your website is super easy to understand, crystal clear and straightforward.   Invest in making your website’s design beautiful. Your website should also be responsive and interactive. Have A Great Marketing Plan That Will Result In Generating Traffic What good is a website without traffic? Lindsey advises, after you have setup an awesome-killer website, you now need to focus on marketing your website. The best way to do this is by utilizing the social media channels and search engine optimization. This will funnel huge amounts of traffic to your site. Catch Your Target Audience’s Attention Now this is where you need to create a targeted landing page. Having a landing page will not just increase your sales conversion rate, it will also give your visitors precisely what they are looking for.   Email Marketing Is Not Dead Lindsey tells us that “Email marketing is NOT dead”. It is actually the powerhouse for generating leads online - if used wisely.  Her best piece of advice? Make it simple. Don’t ask for a lot of information. Their email address is the only information that you REALLY need. Your goal should be for your targeted audience to deeply desire your irresistible offer and subscribe to your mailing list with just “one-click”. Build A Long Lasting Relationship Let’s face it, most of our website visitors are not really ready to purchase just yet. Therefore, Lindsey gives us another great piece of advice: Nurture your leads through a “Know, Like and Trust autopilot email sequence”. This will ensure that when they are ready to spend and subscribe, it will be with you. [content_toggle style="1" label="Click%20Here%20To%20Read%20The%20Full%20Transcript%20Of%20The%20Show" hide_label="Hide"] Lindsay:           This is one click Lindsey and I’m social media business hour with Nile and Jordan and today you’re going to learn how to leverage social media and generate more traffic and leads for your small business. Woman:          In business and know the way forward most include social media. Perhaps you find it a bit confusing. Even frustrating. Well, you have no idea how to make it work for your business. Fear not. We interview some of the best social media experts in business who will share their experiences, ideas and knowledge. Plus offer tips and tricks to make using social media a breeze. Leverage the power of social media and grow your business now. Welcome to social media business hour with your host Nile Nickel. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 Hey, welcome back and we’ve got one click Lindsay on tonight Jordan. Jordan:            One click Lindsay. Nile:                 Isn't that a name? Lindsay:           That’s right. That’s right. Jordan:            I like that. Lindsay:           Thank you. Nile:                 I have to ask Lindsay, where did you get that name? Lindsay:           Well, essentially I was a web developer and there’s a difference between a website that just kind of sits there and a website that actually generates traffic and leads for your small business which is what we all need. And so I had a client of mine and we were constantly working on this landing page and for every conversation that I was having with them I was constantly referring to we have to get them to click that button, we have to get them to click. And eventually we got that landing page to work really well and he came back to me and said you’re one click Lindsay. You got them to click the big subscribe now button so from then on I thought it was kind of catchy and that’s really what everyone’s goal should be is to get people to make that one click and actually get enough people to your website to make that click so it kind of -- that’s what I’m going with. Jordan:            That’s awesome. Nile:                 I have to say I think that’s bold. Lindsay:           Thank you. Bold. Nile:                 Because I don’t know that I can be that bold. Can you imagine one click Nile? Lindsay:           Yes, I can. But you can't steal it. Can we come up with something else? No. I’m going to let you keep one click. Trust me. Jordan:            We could call you Linked In Nickel. How’s that? Lindsay:           Yeah. That’s cute. Nile:                 Linked In Nickel. Jordan:            Linked In Nickel. Nile:                 Well, as you probably gathered one click Lindsay is a web strategy expert. She works with small business owners to help them utilize the web, to produce -- that’s key. To produce. You like that Jordan? Jordan:            I do. It sounds much better than branding or getting your image out there. No. produce. Nile:                 Yeah. Produce more website traffic and leads because traffic in of itself isn't important unless you get leads from it so she’s got those married together. I love that Lindsay. And she’s -- Lindsay:           Yeah. I mean, I could send a bunch of spammers to your website but that really wouldn’t help you get phone calls now would it? Nile:                 No. That just messes up everything for the people that really want to get on there so we don’t like traffic without leads. Lindsay:           That’s right. Nile:                 Traffic with leads, great thing. And Lindsay’s a founder and CEO of trafficandleads.com Bit catchy, don’t you think? Jordan:            I think so too. Nile:                 Goes with one click Lindsay. I mean, she’s all about that. Lindsay:           I like you guys. I like you guys a lot. Nile:                 Well, she specializes in driving traffic, getting leads and the -- I love this. The art of nurturing leads to become lifelong clients. Lindsay:           Which all starts with social media by the way. Nile:                 Oh, I like it. But I like the art of nurturing. I’ve got this gourmet one click traffic and leads strategy in my head now. Lindsay:           Well, I guess I can sign off for the day. No, I’m kidding. Nile:                 And one click Lindsay is an expert in landing pages, email sequences, search engine ranking, newsletters, analytics, social media, pay per click ads, websites, blogging and the list goes on and on and on and on. I bet you like to talk a lot too, don’t you Lindsay? Lindsay:           I do but I’ve been doing this for a very long time and there’s so many myths and everyone gets so confused and overwhelmed that I do tend to know a lot about what’s going on out there. Nile:                 Well, one thing that I know about one click Lindsay, she knows how to utilize the myriad of online marketing options to get what we all want and that is not traffic but traffic with leads and produce more paying clients. That is -- I mean, that’s what you want at the end of the day. Jordan:            That’s solid. Nile:                 I think we’re done here. Jordan:            Yeah. Lindsay:           Enjoy. Nile:                 Hey, great show today. Jordan:            Lindsay has left the building. Nile:                 Well, I know that you talked about how social media is really the corner stone to this process so tease us with that. Tell us a little bit about it. Lindsay:           I will. I will definitely call it the cornerstone and the reason why I like social media so much and the birth of social media recently is because it’s the quickest way to generate that high quality traffic that actually produces leads where if you were to run a search engine optimization campaign, that can take three, four, five months. Where if you do a good social media campaign you can drive those leads from your social media channels to a very nice landing page and get people on your list. So social media’s great because you can start building those relationships, you can target the people in the area with the interests that you’re after and really target market them to get that very perfect traffic to come to your website. Nile:                 As we’re talking about this here I figure that we have a problem Jordan. Jordan:            Uh-oh. Nile:                 Well, we probably need to understand what a landing page is. We’re talking about websites and landing pages on it so -- Jordan:            You mean, it’s not a website? Nile:                 Lindsay, we need your help. We need your help. Lindsay:           Nile and Jordan, you have so much -- I’m kidding. Okay. Well, so there is a difference between your website, your like main website where people go to find out about you and your company and all of your wonderful projects and everything that you’ve ever done. That is what we’re going to call just like your regular corporate website. Well, a corporate website should have a myriad of subpages and these pages should all have very specific goals to them. So for example, let’s take a chiropractor. I have a chiropractor client. He has a corporate website all about mister chiropractor but we also created a very specific landing page for those experiencing back pain only. So I have this website. It’s about back pain. If I am a person with back pain and I go to this website I can see he is the man for me because this website has a guy grabbing his back and that’s exactly how I feel and it has a whole bunch of pain points about how much that hurts your life because you have back pain and how this guy is going to fix it and all these testimonials about everybody’s back pain that mister chiropractor has ever fixed and so I know he is the guy for me. So I am going to have more of a likelihood to actually click that button, right. So that is the difference between a main website and a landing page. A landing page is about a very specific topic. It’s going to be kind of duplicated a lot on your website. Now, from your website you’re not going to be able to get to all these landing pages. They’re just kind of hanging out there ready for an SEO campaign or a very dedicated social media campaign to drive those individuals with back pain to this landing page to let them know that you are the man for them. Nile:                 So if I’m mister chiropractor I probably have people with back pain and neck pain and foot pain and that are pain in the -- oh, that’s another one. Hold on. But what you’re saying is you’re going to have different landing pages for each one of those little niches that the chiropractor may deal with? Lindsay:           Yes. And don’t get overwhelmed by it because they’re pretty much a carbon copy of each other except you’re going to change those key words or those key pain points because essentially when people -- if you were to drive people to just a generic website they’re going to kind of look all over and be like, oh I don’t know if this guy really does back pain but you kind of want to make it look like you’re a specialist. The other thing about a landing page is you don’t want it to have a menu. You don’t want them to be like my two year old and kind of like wanting to click around. You want -- this is the information, I want you to fill out this form and schedule an appointment, get on my list, whatever and go from there. That’s why lead pages is so popular. We’ve probably all heard of lead pages and they’re very good at this and if you ever make a lead page you’ll notice that it has nothing really to do with your website but it’s basically a video or a bold list of items and a nice form and a big red button. And that is a landing page and they work and that’s why lead pages are so popular and work so well. Jordan:            Yeah. I think that’s a really good point Lindsay. We actually use lead pages as one of the tools that we use and just to give everyone an idea of what it is give lead pages a little bit of free exposure here. When we build our websites and our landing pages we have a myriad of ways that we can do that. We can do that with Word Press, we can do it with Drupal. Lead pages really just specializes in kind of a drag and drop -- you see what you get, no coding involved, super easy way of just building your landing page and man, it’s really a dream. It’s a nice, nice website. Nile:                 So I’m -- I need help here. I need clarification. Jordan:            Okay. Nile:                 So we’re talking about the function of lead pages and what they are but now we also just switched in your conversation and question Jordan to lead pages, the company. Jordan:            Okay. Nile:                 There’s a difference there. Jordan:            Yeah. That’s true. Nile:                 Do you use lead pages, the company to create the lead pages on your website or is that something you do on your website yourself? Lindsay:           No, no, no, no. I was totally talking about lead pages, the company. Jordan:            I knew it. I knew it. Senile? Nile:                 I am see Nile. What are you talking about? Okay. Good. We’re talking about lead pages, the company. Our folks like Tim Page and Bob and those beloved that we’re talking about lead pages, the company. Jordan:            Yeah. Nile:                 So Lindsay. Lindsay:           Yeah. Nile:                 Tell us more about that. Lindsay:           About utilizing lead pages, the company? Nile:                 The lead pages, the company. Jordan:            The tool. Nile:                 We’re now doing an advertisement for lead pages even though they didn’t know it. Lindsay:           I know. But I mean, it’s a super useful tool and they were very revolutionary because -- in coming up with that because it’s such an important tool for small business owners. Yeah, you can get a Word Press plugin to create the lead pages and all of that but you do have to have a bit of HTML and CSS hand to be able to do those and make them look decent. So lead pages came out, there’s these beautiful templates, they’re proven to word so it’s an excellent option for any small business owner to create these exact lead pages that I’m talking about. Nile:                 Now, Jordan I understand that on one of our lead page processes that are going on right now you found a recent problem. Jordan:            Oh, yeah. Yeah. We’ve been using the lead pages here for a while and now we’ve got a Facebook can. Nile:                 A Facebook can? I’m glad that you have problems like I do every so often. Jordan:            That’s right. By the end of the show I’ll be spot on. We’re running a Facebook campaign to a lead pages page that is hosted by lead pages but as far as anyone is concerned, it’s our page and on that page we can open it up for Facebook comments. So we’ve got a bunch of Facebook comments from our Facebook ad showing up on our lead pages page. If you follow me. Nile:                 I’m confused already but I think I’m there. Jordan:            So the end result is a new prospect gets to our lead pages page, they see our offer and then they see all of these great comments that people have left from Facebook. Oh, wow. This is great stuff, thanks so much. Nile:                 That sounds super. Jordan:            Yeah, absolutely. Lindsay:           Yeah. Social proof. It’s powerful. Jordan:            Yeah. With tiny little exception. Nile:                 Oh, here it comes. Jordan:            A lot of those people may be fake profiles but a lot of those people are leaving spam in our comments as well. So they’re saying here, check this fitness thing out. Nile:                 Oh, so we just need to delete those. Jordan:            Yeah. I would love to just delete those but so far it looks like lead pages only allows me to turn on or off the whole section of comments. I can't get rid of any particular comment through lead pages. I think. I’m about 80 percent sure at this point that I cannot. Nile:                 You know what? We have an expert here. We have one click Lindsay. Lindsay:           Yeah. One click Lindsay -- see, I don’t use -- I don’t personally use lead pages for my company. I help clients with it a lot but I actually -- I kind of specialize in making custom lead pages so I have not run into that problem so I can't help you. Jordan:            It’s all my problem. Lindsay:           I’m sorry. Shoot. Jordan:            That’s alright. Lindsay:           But it doesn’t sound like a great problem unfortunately. Nile:                 Can you pass me the tissue? Lindsay:           It’s time to hang up now. Nile:                 Well listen, we’ve about wrapped up our time in our first segment today so we will be jumping out to our next segment and we ask that you just join us there. We’ll be right back. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 So now we’ve talked about lead pages and how we’re going to use social media and all of that good stuff and so I’m jazzed and I’m excited. Now Lindsay, I’ve got people going to my lead pages and they like what they see and they’re taking some action. What typically do you get them to do? Lindsay:           Well, the easiest thing for them to do is subscribe to your list and return for an awesome, super mega irresistible offer that you’re giving them like a pdf or a free video series. That’s the easiest thing to do because it’s very difficult to convince people to call you or to fill out a boring contact us form or do something for you without you doing something back for them. let me press this -- that whole sentence by social media is a super awesome way to drive people to your lead pages and I’m sure -- and I know you’ve covered this on your show before but it’s worth repeating as Facebook owns all of your fans, Facebook owns all of that, it could change at any moment so we want to try to grab all those fans and all those people that we worked so hard to nurture through social media and get them on an email list where we can actually market to them and we own those names. So that’s the whole point is if you can get people to make that one click and get on your list then you can actually like start nurturing them and selling to them. Jordan:            That’s a really good point and I’d like to just point out one thing real quick and this is just something that just sticks in my -- I know it bothers you Nile but Facebook’s so arbitrary about how they do things that one day we’re going to go to try to communicate with our fans and Facebook’s going to say no. we’re not going to let you do that. Or now we don’t like that kind of communication and it could be something that we thing is relatively harmless. Nile:                 No. I totally agree and that’s -- unfortunately it’s not our sandbox, we don’t get to make the rules. If we want to play in the sandbox, the sandbox owner in this case Facebook gets to make the rules and we could either play in the sandbox or not. Jordan:            Yeah. I like what you’re saying Lindsay. Facebook’s a great place to make friends but to keep them you want to get them on your list. Lindsay:           Yeah. I mean, and what you’re saying is not untrue. I have literally had a client who logged into their page. They had -- let’s see how much. Did they have 25000 fans. And they could not login because Facebook kind of deactivated their account. We had spent a fair amount on running ads for them and it was because they had put some like weight loss stuff on their fan page or running some ads for that in the wrong way so Facebook just -- one morning they couldn’t login which -- let me give your fans a little -- or your listeners a little hint. Is to make someone else also an admin of your page so if your personal account gets shut down someone else can manage that page as well. Nile:                 Yeah. we always use -- and I know -- we talk about all the time that you want to do that not only on Facebook but literally all of the social media platforms that you have pages or groups or things like that set up on. Lindsay:           Yeah. Nile:                 You absolutely positively want to do that so yeah. I agree. Or it could be something as minor and I say as minor. It’s not necessarily minor when it happens to you but your account gets hacked and now your account’s hacked and they’ve got to shut your account down for a period of time. Sometimes you don’t get the same account back. And like you said Lindsay, you sort of passed over that really quickly but you spend a lot of money getting that built and it’s like sorry about that. Lindsay:           Yeah. And they don’t have to apologize. Jordan:            Oh, no. yeah. I was going to say -- Lindsay:           It’s their cross form. They can do whatever they want. Jordan:            I’ve never heard them apologize to anybody. Lindsay:           No. Nile:                 I’m apologizing for them. Jordan:            Oh, okay. Nile:                 But that’s what they say. Sorry about that. It doesn’t matter. It’s done. Jordan:            That’s right. I think the listeners are getting the impression that we have a love hate relationship with Facebook and that’s -- Nile:                 Well, that would be true. Jordan:            I was going to say it’s not inaccurate. Nile:                 Yeah. That would be true. Lindsay:           Yeah. I mean, everybody screamed and hollered when everybody’s reach dropped earlier last year but again you’re kind of using their platform so you can pay a few dollars a day to boost your posts so your fans can see it, right. And they’re actually kind of like doing you -- and I’m going off on another tangent but they’re doing us a favor because your fans don’t want to see a bunch of ads anyway. Otherwise they’ll never come back to Facebook. Nile:                 Yeah. It’s a balancing act and I get the balancing act but I also get that if they want to take your money for ads that -- yeah. so anyway, we’ll leave that alone because now we’ve just become -- we’re crying in our beer and the big problem is I don’t have a beer right now so that’s not going to work. Lindsay:           And this is an evening show. What a crock. Nile:                 Great. Well, normally I drink the bourbon on the evening show. I don’t even have my bourbon here tonight. What’s up with that? Jordan:            So you’ve got 99 problems and having no bourbon is one of them. Nile:                 Yeah. That’s the big one. Big one. So  help us out here. Can you give us an idea of -- or a description -- maybe some of the qualities of a good landing page? Lindsay:           Sure. Absolutely. There’s a few main components to a landing page. First one is a beautiful, big, bold headline that basically addresses their pain point. Back to the chiropractor example. It’s going to say having back pain? I can solve that. Big, bold. Okay? Typically left hand side you’re going to have a video which -- you had a lovely guest on talking about the importance of video but nobody ever wants to do video but have a video of you saying how you can cure back pain and how you’re the super hero of all back pain problems. If you don’t feel like doing video then you want to do a nice bulleted list of how you can address these back pain issues. On the right hand side you’re going to have this beautiful form that I was talking about asking for very minimal information. First name, email, submit. And a picture of your free offer or whatever you’re going to give them in return for their email address. Bellow that, you’re going to want to have this wonderful social proof. You guys were talking about that with that Facebook plugin. And that is about all there is to a landing page. Obviously, it needs to look super nice, it needs to look really great on mobile and it needs to have some nice imagery to make the person feel like you can solve their problem. Jordan:            That’s great and not to beat a great horse but you covered an awful lot very quickly and it’s all such good, good information. Let’s just take a half a step back here. When you’re writing a headline and you’re off -- you’re creating your irresistible free offer, we don’t want to go milli-mouth on it, we don’t want to just go yeah. We can probably do this for you. No. we want to make it bold, right. Lindsay:           Yes. Bold. You are the super hero, you are the man of their back pain dreams and the five bullet points as to why and what you can fix. Jordan:            That’s great. And with every one of those things and correct me if I’m wrong here. With every one of those things we just simply see a boost in conversions, right. Lindsay:           Right. Jordan:            So if you do one thing you’re going to get a certain number of conversions meaning people who are interested and sign up. and if you keep on kicking it up a notch you’re just going to continue to increase those conversions and from what I’m to understand video really is the best so it does take the longest to kind of map it out and really think through a good video but that’s really important, isn't it? Lindsay:           Video is super duper important and that’s why you guys dedicated one of your last episodes to it but I would say even though I tell clients that’s going to convert more people, seriously though, it’s not a big deal if you’ve got your cell phone, take a nice 30 second video of yourself. Like five percent of my clients will ever do it. And it’s a pain but it totally converts. Jordan:            So in other words, if 95 percent of the people are not doing it and you’re one of the five percent who is you get to stand out. Lindsay:           That’s right. You’ll make the most money, you’ll get the most leads, you’ll get the most options. It’s true. Jordan:            You know it helps if you un-mute yourself when you want to go talking to us. Just an idea. Lindsay:           Unless we’re having connection problems. Nile:                 I was. I was having problems connecting with my mic. See, that’s because somebody -- I complain so much about not having the bourbon. I know how bourbon sounds. This is a good thing. This is an adult show. It is the -- Lindsay:           This is officially the best podcast I’ve ever been on. Nile:                 Hey, we like to hear that. One of the things that we glossed over very quickly too was mobile and how critically important mobile is today and so many people don’t think about that. Do you have clients that you have to really work through that process with to explain the importance? Lindsay:           Earlier this year I did and obviously as a web designer you’re kind of on the up and front. Like you know what’s coming so maybe two or three years ago you’re like telling people your website’s got to be mobile friendly. Please, please, please. And like nobody will do it but then at the beginning of the year when I finally had Google backing me meaning on April 15th of this year Google came out and said we’re going to start considering mobile friendliness in who we rank. So that actually pushed the majority of my clients over the edge for them to be like oh, so yeah. Mobile is friendly. But especially for like Facebook ads and social media, people are constantly checking social on their phone. So it’s so important that when they’re redirected from an ad or anything at all even if they want to just -- if you put a post and they want to like follow your blog post to your website that they see a nice mobile friendly version of it because then they’re just like turned away. Most of my clients are well over 50 percent of all their website traffic happen on a mobile device so you cannot ignore it. You cannot ignore it. Jordan:            So that to me, right off the top of my head sounds like there are two major things to consider, right. One is technology. You’ve got to make sure that whatever you’re using, whatever platform you’re using supports mobile, right. Lindsay:           Right. Jordan:            So like lead pages is automatically mobile friendly. There are Word Press themes out there that are automatically Word Press friendly. They call it responsive, right. Lindsay:           Yes. Jordan:            So if you see something says responsive, that’s mobile friendly. But the other thing is kind of the bane of my existence as of recently and that’s short form copy. Nile:                 I was worried for a minute it was going to be me. Okay. Good. It’s short form copy. Jordan:            That’s right. The bane of my existence, Nile Nickel. That’s right. Nile:                 I'm here. Jordan:            The booze hound, bourbon drinking Nile Nickel. Nile:                 Hey, I want Bullet as my sponsor. But let’s get back to short form copy. Jordan:            Let’s hurry and get that shout out going. Yeah. So short form copy. You can't have a super long page anymore, can you? Lindsay:           No, you cannot. No. especially on a mobile device and I know you had a copywriter on a previous episode. Those words, small amount to convince people to do it. Not only because it’s on a mobile and people don’t want to scroll. People love micro content. That’s why Twitter is so popular. You’ve got to keep it short and to the point and do that one, two punch and get them on your list. Then you can kind of like talk their ear off a bit. Nile:                 She’s called one click Lindsay but she’s been clicking our podcast. She’s been listening some. Lindsay:           Oh, I have. Nile:                 So one click Lindsay -- Lindsay:           It’s a great podcast. What can I say? Nile:                 One click Lindsay’s given us a number of clicks. So let me ask a question because we’ve only got a few minutes left in our segment here. So you’ve listened to a few of our segments so what do you think of our different news, different views or as my wife calls it our weird ass news segment. Lindsay:           I really, really like it. I think -- it’s one of my favorites. It’s what keeps me remembering your podcast so keep it up. Nile:                 Oh, wow. Listen to that. Jordan:            Yeah. You just keep fishing Nile. You just keep fishing. Lindsay:           But then again I am one click Lindsay so I mean, as far as trying to stand out and stuff I totally support that. Nile:                 Yeah. We just can't get better than that. That’s perfect. Actually we tried to -- Lindsay:           So does your wife like it? Is that what she’s trying to say? Nile:                 She does like it. She just doesn’t like the name different news, different views. Of course, we did officially just a couple of episodes ago, officially renamed it weird ass news. Lindsay:           I heard that. Nile:                 That was a good story to rename it on, wasn’t it? Lindsay:           Yeah, it was awesome. Nile:                 People will have to go back and listen to that. Well listen, we’ve exhausted this segment. We know that we’ve got a lot coming up. Listen to us in segment three. Jordan:            Hello and thank you again for joining us. This is Nile’s trusty sidekick and co-host Jordan and I’d like to take a moment to share with you how you can benefit from Nile’s incredible experience using social media for real business success. If you’re an entrepreneur or thinking about starting your own business then using social media might be the most cost effective and time effective way to get your business real results. That’s not to mention much of what you can do to get those terrific results on social media is even free. Take Linked In for example. Nile always says it’s the best social media platform for business today. And that’s why I recommend you go to linkedinfocus.com and start your social media education today. Sign up for Nile’s free tips, tricks and strategies. Once again, it’s free and it only takes a few seconds. Go to linkedinfocus.com today. You’ll be glad you did. Nile:                 And Jordan this has been a power packed series. Jordan:            Yes. Lots of golden nuggets. Nile:                 And we’re in the third segment of the series. We’ve got one click Lindsay. Love the name. Lindsay:           Thank you. Nile:                 I just get excited about that. That is such a big, bold name. Lindsay:           Well, you’re going to remember it, right? Like you’re not going to remember my real name which is Lindsay boring Anderson, right? One click Lindsay. And by the way, you can get to my website by spelling Lindsay in any myriad of ways your heart’s desire because I bought every domain name. Jordan:            That’s great. Nile:                 Smart tactic. Jordan:            That is smart. Nile:                 Smart tactic. No, I won't forget one click Lindsay and there’s one thing that I guarantee you has never went with your name and that is boring. I guarantee you. In fact, in your high school yearbook, what was the little subtitle under your name? Lindsay:           Most boring. No, I'm kidding. Nile:                 You just had to try to throw that in, didn’t you. Jordan:            Most likely to bore. Lindsay:           I don’t think I had one. Nile:                 Miss congeniality. Lindsay:           I’m sure that’s what it was. I’m sure that’s what it was. Nile:                 It had to be. Absolutely. So we’ve talked a lot about how to convert or how to get traffic, how to convert that traffic into leads, some social media strategies and tactics to do that. One of the things that I’m really interested in and this is not scripted, not prompted and I can't wait to hear the answer and that is -- Lindsay:           Oh, I hope it’s another question I can't answer. That’s going to be awesome. Nile:                 Okay. Good, good, good, good. Well, we’ll see. Here, I’ll give you some thinking time. But I haven’t asked you the question yet. So the question is this. What do you think is the most difficult obstacle that you fight on a regular basis getting those conversions? See? I need to give the pause. Jordan:            Get some Jeopardy music going. Lindsay:           It would definitely be -- if you want something super specific it’s going to be the wording or that irresistible offer. You need to make that something that the user doesn’t feel like they can just go Google the answer for. You need to make it extremely appealing. I’ve gone through different versions of those irresistible offers with clients until we finally had a winner. You can't just stick something up there like -- I couldn’t just stick one up like 10 places you need to list your website. No one’s going to opt into that. You have to make it special, you have to make it something super unique that they’re actually going to give you their email address for. Nile:                 I think that’s a great golden nugget. Jordan:            That is a great golden nugget. Lindsay:           And you have to put your time into it. Let me add one more thing. Nile:                 Absolutely. Lindsay:           You have to put your time into it and please know -- I’ve had clients just kind of throw -- be like oh, here is my irresistible offer. Maybe the first chapter of my book or what not. But you have to remember this irresistible offer is like the first piece of service or of your representation that they’re going to get from you so you need to pour a bit of heart and soul into that because that’s their initial impression. Don’t just get their email address and send them some piece of garbage. Like make it thought out so that it -- use it as a sales tool. Don’t just use it as ha-ha, I got your email address. See you later suckers. Nile:                 See? I’m telling you. Boring does not go with one click Lindsay. Just doesn’t happen. Jordan:            Congratulations. You’ve just been bait and switched. Lindsay:           Yeah. You know what I’m saying boys. You do. Nile:                 I’m enjoying this because now we’re boys. I get bourbon, get called boy. We’re doing good. I love it, love it, love it. So you mentioned another thing on there too besides not having this boring offer if you will or your irresistible content. You mentioned copy as another critical thing. So I suspect that you probably go through revisions on both of those. Lindsay:           Yes. Now I’m going to get into the part that stresses everybody out which is AB test thing. Quite literally you can change a word, change a color of a button, add an image with an arrow pointing and it can increase your conversion rates. But I get a lot of people stressed out about that because you don’t even know where to start. It’s like okay. Everything I’m going to put on here is garbage because I can just make it all better. Just -- you’ve got to start with something and then you’re going to want to -- maybe you see something that catches your eye then go and reword your button. Maybe a certain button on a landing page you visit caught your eye so go try that. Try it for a few days and see if it improves. If you talk to someone about AB testing it can be super overwhelming. I get overwhelmed and I’m in the business. But just know it’s just like life and as a person you can always constantly improve but be happy getting what you’re getting and just kind of test it out. Don’t get overwhelmed by it. But yes. One piece of copy can increase your conversion rates by a certain percentage which sucks. Nile:                 I think we should call it BA testing anyway. Lindsay:           Yeah. Nile:                 Well, there’s a reason for that. You see, because we’re always trying to improve our grade so if we start out with a B we’re trying to get an A. Lindsay:           That’s very true. Nile:                 So everybody says AB testing. I think it should be BA testing. Just personally. Lindsay:           You know what? Let’s go ahead. Let’s start an internet marketing movement and start that way and we will know it started on the social media business hour. Nile:                 It started right here. Lindsay:           On this evening. Yes. Nile:                 You heard it here the first. It was bourbon inspired. Bullet I might mention. No, really, I have a friend that has a program. He calls -- and it’s a sales training program. But I think it’s applicable here. It’s beat your best. And what you’re trying to do is you’re trying to create your best but you’re trying to then beat it. So you really put your best foot out there. You’re trying to do something you think is good but then you’re trying to make it better. Lindsay:           Yeah. That’s really awesome and I think -- yeah. That’s a really good way of going about it. Don’t try to get overwhelmed by should this be green or red and what should the caps all say or whatever. Just put something out and like you said beat your previous score. It’s like playing Pac-man when you were a kid. You always just wanted to beat the previous score, right. Nile:                 Yeah. Absolutely. And imperfect action I should say. Lindsay:           Love it. Nile:                 Is better than perfect inaction. Lindsay:           Love it. Nile:                 Do something even if it’s wrong and then get better. Lindsay:           True. Nile:                 So I love it. Jordan:            Lindsay, I’ve got a quick question for you and I’d really like to hear if you’ve seen the same results but all the guys that I’ve talked to who’ve really maximized split AB testing have said I just changed this one word or I just changed the picture or -- it’s just -- it was such a minor change and then they boosted their -- it’s not like they rewrote the whole page to get better results. Do you find the same thing? Lindsay:           Yes. Absolutely. And that’s actually the key to AB testing is you don’t want to have like version A and then version B being something completely different. Like I literally was running a Facebook ad and I changed the word amazing to awesome and I kid you not, my cost per like went down about 50 cents. No clue why. I was pretty happy about it and it stayed around but you just want to make very subtle changes so you actually know what made the difference. Nile:                 Okay. Lindsay:           Because actually you could redo your whole page and it could get way crappier results and we don’t want that. Nile:                 So I am now -- my mind is spinning and it’s not from the bourbon I might add. Lindsay:           Yet. Nile:                 You changed -- what was it? Amazing to -- Lindsay:           Awesome. Yeah. Awesome to amazing. Nile:                 Awesome to amazing. Lindsay:           Or was it -- now I’m all backwards. Maybe I’m drinking too. One or the other. Nile:                 But that one word changed. You mentioned -- I assume it changed your results but it also changed your ad cost and it lowered it. Lindsay:           Yes. Jordan:            Which means that people were engaging more because of that one word, right. Nile:                 Man isn't that just so totally amazing though? Not only are you getting better results, you’re getting lower ad cost. Jordan:            Well, I think it’s awesome. Lindsay:           And amazing. Nile:                 I think it’s amazingly awesome. That’s the next BA test. I’m sorry. Lindsay:           And like I said, I -- it can get really overwhelming to do that but as a starting point you guys can do some like Googling, like best color for buttons, best -- all the best things because people kind of know like really if you have a blue button versus a green button on the get my free offer now button, that all important, one click button, it can totally change. And so there’s tons of articles on Google about the best colors for everything and all of that and again it’s another good reason to use lead pages, the company because they have tested all that out and that’s why they have this format that we’re all used to seeing because it works. Nile:                 I’m thinking that we need to go to a light golden brand. As in color. Jordan:            You mean the color of the bourbon in your glass right now? Lindsay:           Have I not taught you anything? Nile:                 That’s exactly what I was thinking. So listen, we’ve been talking about this. You get asked this all the time so what’s your canned answer for how can I make my website more effective? Lindsay:           Let me pull up my beauty pageant answer for this one. Nile:                 Oh, I like it. This is exciting. Lindsay:           World peace. Nile:                 World peace. Lindsay:           I’m kidding. Nile:                 Hey, that just went with Miss Congeniality. I’m just saying. Lindsay:           Yes, I did. Right, right? In fact, my high school mascot was a potato so Miss Rosti right here. So anyway -- Jordan:            I’ve got nothing. Lindsay:           To make your website better -- listeners please stay with us. Anyway, to make your website better we’ve kind of discussed that. My number one, two and three things. Have a video on the home page. Number one. Number two, make sure it’s super duper mobile friendly. Pretty please. Number three, spend some time on copy. Don’t just do some throw away website. Literally spend some time on copy and address the pain points of the people coming to your site and let them know you can address their issues. Nile:                 Hey, that’s worth the cost of admission right there. Jordan:            Yeah. Everybody got a seminar for this podcast. Nile:                 They really did and they got to enjoy some humor, some bourbon. Jordan:            No. That was just you. Nile:                 They didn’t. Just me. Yeah. I’m sorry. I did. So I have to be thankful for that but Lindsay you have given just awesome information. One click Lindsay in a completely non boring way. I know that there are people that are clamoring right now. I know our listeners. They’re clamoring to say we want to get more from this exciting one click Lindsay person. How do we find out more about her? Lindsay:           Well, you can visit my website where I do tons of video and tons of ways where you can improve your conversion rate and get more traffic and leads to your website at oneclicklindsay.com and you can spell that however you want. You’ll find me. Nile:                 I like that. That is also a powerful piece of advice. Using the common misspellings. Lindsay:           Yes. Well, my original company -- anyway, my original company name was webimpakt with a K and I swore I didn’t want to ever tell someone how to spell something ever again. So I learned my lesson. Nile:                 Makes absolutely perfect sense to me. Jordan:            That’s a good lesson to learn. Very good lesson to learn. And most people don’t know that they can do that. They can relatively cheaply go and get all the different domain spellings and make sure that they do redirects to the right website and all that good stuff. Lindsay:           Yeah. Nile:                 And so again, that’s worth the cost of admission. So just remember you heard BA testing first here on social media business hour tonight with Nile and Jordan and one click Lindsay and to give everybody your name again it’s Lindsay Anderson but Lindsay not boring Anderson. One click Lindsay. Jordan:            Lindsay awesome Anderson. Lindsay:           That’s better. Thank you. Nile:                 Lindsay awesome amazing Anderson. My daughter has three names or two middle names so we could do the same thing here. Lindsay:           That will totally work. I love it. Nile:                 Yeah, yeah. So there you go. Hey, thanks so much for joining us on the social media business hour. Lindsay:           Thanks boys. I really appreciate it. It was super fun. Nile:                 Oh, thank you so much and to our listeners, thank you as well. We love all the comments and feedback we get on our Facebook page at social media business hour as well as socialmediabusinesshour.com where you could listen to the episode again because I know you’ll want to. You can find all the links. This is social media business hour episode 121. But I want to thank you again and hopefully you learned a few new ideas or concepts. Maybe you were just reminded of a few things you already know but you haven’t been doing to improve or grow your business. You know that our desire is that you take one of the things that you learned or were reminded of today, you apply it to your business this week. Not next week. This week. We know that a small change can make a big difference and I’m committed to bringing you at least one new idea each week that you could implement. So go back and listen, identify just one small change that you could make to your business this week and see what a big difference it will make for you. So until next week, this is Nile Nickel. Now, go make it happen. Woman:          Social media business hour is powered by linkedinfocus.com. For show notes, updates and to pick up the latest tips and tricks head over to socialmediabusinesshour.com. Until next time. Thanks for listening. [/content_toggle] Weblinks: Website: www.oneclicklindseys.com www.trafficandleads.com Facebook Handle: www.facebook.com/moretrafficandleads Twitter Handle: @moretandl