saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Angeley, an experienced CCO and CMO, former CCO of Resourcify. --------------Episode's Chapters---------------- 00:00 - The Importance of Branding in SaaS 04:20 - Brand vs. Features in B2B 11:34 - The Role of Authenticity in Marketing 18:18 - The Evolution and Importance of Brand 23:54 - Common Branding Mistakes Founders Make 24:46 - The Importance of Storytelling in Marketing 26:12 - Challenges for Women in Leadership 28:34 - The State of Female Founders in Tech 36:40 - Promoting Diversity in Tech Events 40:44 - Biggest Wins and Failures 43:01 - Final Thoughts and Key Takeaways Angeley - https://www.linkedin.com/in/angeleymullins/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #15 of season 5, Anna Nadeina talks with Dorian, co-founder / CEO of Zeliq, an all-in-one AI-powered Sales Prospecting Solution. --------------Episode's Chapters---------------- 00:00 - From Influencer Marketing to AI Sales 03:53 - The Vision Behind Zeliq 10:06 - Building a Unicorn: Fundraising and Ambitions 14:23 - The Importance of Human Connections in Business 17:03 - Co-Founders and Team Dynamics 19:39 - Establishing Company Culture and Values 22:28 - Expanding to the US Market 25:55 - Influencer Marketing Strategy 32:09 - Leveraging AI in Sales 37:19 - Key Learnings and Future Goals 41:31 - Effective Growth Hacks Dorian - https://www.linkedin.com/in/dorian-ciavarella/ Zeliq - https://www.zeliq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #14 of season 5, Anna Nadeina talks with Anthony, Founder & CEO for DNSimple, a hosting and domain management automation solution. --------------Episode's Chapters---------------- 00:00 - Anthony's Journey into Domain Management 04:04 - Bootstrapping DNSimple 08:05 - Transition from Consulting to Product 14:06 - Customer Support and Team Dynamics 20:31 - Scaling and Team Growth 28:42 - AI in Business: A Measured Approach 32:47 - Setting Annual Objectives and Key Results 37:13 - Long-Term Vision and Exit Strategy 41:55 - Biggest Wins and Failures 43:50 - Secret Hacks for Motivation and Growth Anthony - https://www.linkedin.com/in/aeden/ DNSimple - https://dnsimple.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #13 of season 5, Anna Nadeina talks with Tom Benattar, Building MailTracker by @Hunter.io, an email tracking platform for Gmail & Chrome. --------------Episode's Chapters---------------- 01:45 Tom's Previous Venture: Pixel Me 02:52 Acquiring Mail Tracker 08:28 Transitioning Mail Tracker to a Paid Model 15:04 Pricing Strategy and Customer Communication 16:45 Handling Price Increases and Customer Feedback 22:09 Seasonal Considerations and Customer Demographics 23:17 Balancing Free and Paid Features 27:41 Growth Strategies and Content Creation 31:29 Introducing a Free Trial 35:20 Future Plans for Mail Tracker Tom - https://www.linkedin.com/in/tom-benattar/ Hunter - https://hunter.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #12 of season 5, Anna Nadeina talks with Christian Byza, CEO & Co-Founder of Learn.xyz, mobile micro learning, powered by AI. --------------Episode's Chapters---------------- 00:42 The Role of AI in Learning 03:26 Christian's Background and Journey to Silicon Valley 10:12 Founding Learn DO XYZ: The Initial Idea 14:20 Pivoting from B2C to B2B 20:18 Marketing and Sales Strategies 26:15 The House of AI: A Unique Co-Working Space 29:35 Creative Event Planning 33:07 Challenges of Bootstrapping in San Francisco 36:19 Advantages of Building in San Francisco 40:22 Pivoting from B2C to B2B 48:09 Founder-Led Sales Strategies 50:13 Longevity and Personal Hacks Christian - https://www.linkedin.com/in/christianbyza/ Learn.xyz - https://www.learn.xyz/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #11 of season 5, Anna Nadeina talks with Paddy Srinivasan, CEO @Digital Ocean--------------Episode's Chapters----------------02:49 Digital Ocean's Mission and Scale04:49 Challenges and Opportunities in Cloud Computing06:22 Digital Ocean's Unique Value Proposition10:19 AI and Its Impact on Business14:46 Democratizing AI with Digital Ocean25:12 Innovation and Hackathons at Digital Ocean34:11 Reflections and Future Outlook37:59 Closing RemarksPaddy - https://www.linkedin.com/in/paddysrinivasan/Digital Ocean - https://www.digitalocean.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10 of season 5, Anna Nadeina talks with Julia Goelles, VP Marketing @Parloa--------------Episode's Chapters----------------02:39 Enterprise vs. SMB Marketing04:03 Inbound vs. Outbound Marketing14:21 Partner Marketing Strategies17:51 AI in Marketing and Branding23:54 Account-Based Marketing Insights26:56 Technical Glitch and Continuation27:19 The Importance of Account-Based Marketing28:16 Aligning Marketing and Sales Efforts34:55 Introduction to Women of SaaS37:21 Expanding Women of SaaS Globally43:01 Challenges and Trends in Gender RepresentationJulia- https://www.linkedin.com/in/julia-goelles/Parloa - https://www.parloa.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #9 of season 5, Daniel Thulfaut talks with Ryan Singer, author of @Shape Up--------------Episode's Chapters----------------01:31 Explaining Shape Up vs. Scrum06:21 Implementing Shape Up in Teams11:36 Challenges and Misconceptions19:43 AI's Impact on Software Development26:41 Understanding Framework Costs and Expertise28:20 AI in the Shaping Phase29:57 Exploring Alternatives and Team Dynamics32:09 Balancing Discovery and Delivery35:58 Making Trade-offs and Prioritizing Work42:23 Shape Up Evolution and Unique ContextsRyan - https://www.linkedin.com/in/feltpresence/Shape Up - https://basecamp.com/shapeupSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #8 of season 5, Anna Nadeina talks with Joe Walsh, GM @Prerender--------------Episode's Chapters----------------02:03 What is Prerender?04:07 Post-Acquisition Changes and Cost-Cutting05:39 Building a Strong Team and Culture15:18 The Future of Discoverability and AI31:08 Implementing Processes and Celebrating Mistakes33:17 Final Thoughts and Hacks for SuccessJoe - https://www.linkedin.com/in/joewalsh22/Prerender - https://prerender.io/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date: Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #7 of season 5, Anna Nadeina talks with Monica Zara, Head of Conference @HowToWebConf --------------Episode's Chapters---------------- 01:00 Monica's Journey to How to Web 04:04 How to Web Conference: An Overview 09:36 The State of SaaS in Romania 13:05 Fundraising vs. Bootstrapping in Eastern Europe 18:21 Challenges Faced by Founders 22:09 Curating Conference Content 32:33 Recap and Final Thoughts 34:55 Biggest Wins and Failures 40:08 Monica's Personal Hacks and Closing Remarks Monica- https://www.linkedin.com/in/monicazara/ How to Web - https://www.linkedin.com/in/monicazara/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering some of the best email marketing frameworks today with Jane Portman, Сo-founder & CEO of Userlist, an email automation platform for SaaS companies. ----------Episode's Chapters-------------- 00:00 - Guest Introduction: Jane Portman 02:32 - Challenges in Building UserList 05:14 - Growth Strategy and SEO Focus 07:13 - Customer Success and Consultation Calls 16:25 - The Atomic Emails Framework 25:06 - Example of Effective Email Campaigns 27:23 - The Importance of Personalization in Emails 27:56 - Effective Personalization Strategies 31:44 - Data Tracking and Its Pitfalls 42:11 - Crafting Engaging Email Content 48:47 - The Role of Personal Branding in Email Marketing Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5 of season 5, Anna Nadeina talks with Thomas Tauchner, Founder and CEO of JENTIS. --------------Episode's Chapters---------------- 02:13 Founding Gentis: From Agency to Product 03:05 Challenges and Growth of Gentis04:19 Separation of Agency and Product 05:34 Transitioning from Agency to Product Workflow 07:21 Customer-Centric Approach and Market Adaptation 14:25 Innovators vs. Early Majority: Market Segmentation 17:55 AI Integration and Synthetic Users 22:54 Improving Ad Spend and Pricing Strategies 23:26 Challenges in Pricing for Different Customer Segments 24:22 Impact of AI on Sales and Marketing 25:11 Sponsored Segment: Rewardful Affiliate Program 26:06 Sales Process and Customer Engagement 30:39 Importance of Agencies in Sales Strategy 33:13 Implementing Processes for Scaling Up 38:18 Big Wins and Lessons Learned 40:38 Decision-Making Hacks for Teams Thomas- https://www.linkedin.com/in/thomas-tauchner/ JENTIS - https://www.jentis.com/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4 of season 5, Anna Nadeina talks with Andrei, Co-Founder at Socialinsider, a social media analytics, reporting and benchmarking tool. --------------Episode's Chapters---------------- 00:00 - The Inception of Socialinsider 02:12 - Finding Product-Market Fit 04:56 - Ideal Customer Profile and Key Features 07:51 - Common Mistakes in Social Media Marketing 11:19 - Growth Strategies and Content Marketing 17:36 - AI Integration in Social Insider 22:30 - Customer Reviews and Feedback 32:07 - Transition from Startup to Scale-Up 37:08 - Biggest Wins and Failures Andrei - https://www.linkedin.com/in/andreiserbanoiu/ Socialinsider - https://www.socialinsider.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3 of season 5, Anna Nadeina talks with Juan, CEO of Boopos, a global investment bank for profitable software companies and marketplaces, providing M&A services, powered by a unique data infrastructure. --------------Episode's Chapters---------------- 00:00 - Juan's Journey in M&A and Founding Bupos 03:55 - The Importance of Having an Advisor in M&A 06:10 - Choosing the Right Advisor for Your Business 08:27 - Common Questions and Misunderstandings in M&A 10:45 -When is the Right Time to Sell Your Business? 16:34 -Market Trends and Predictions for 2025 24:29 -Rebranding and Moving Upmarket 27:13 -AI in M&A: Current Trends and Future Prospects 31:41 - Biggest Wins and Failures with Bupos 33:16 - Final Thoughts and Advice for Founders Juan - https://www.linkedin.com/in/jigarciab/ Boopos - https://www.boopos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2 of season 5, Anna Nadeina talks with Henrik, co-founder and CEO of Neuroflash, an all-in-one AI solution that supports you from idea generation to content creation and optimization. --------------Episode's Chapters---------------- 00:00 - Founding Neuroflash 06:27 - Challenges and Growth with AI 08:39 -Neuroflash's Unique Value Proposition 12:16 - Customer Onboarding and Education 14:44 - Market Focus and Expansion 16:16 - AI Misconceptions and Best Practices 21:29 - Collaboration and Future Vision 26:48 - AI-Supported Marketing: An Introduction 29:15 - SEO vs. AI Optimization 33:27 - Growth Strategies and Sales Processes 34:41 - Reflecting on Successes and Failures 41:01 - Future of AI in Content Generation 45:46 - Personal AI Hacks and Tools Henrik - https://www.linkedin.com/in/henrik-roth/ neuroflash - https://neuroflash.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #1 of season 5, Anna Nadeina talks with Alexis, founder and CEO of TheyGotAcquired, a media company that helps entrepreneurs sell their businesses. --------------Episode's Chapters---------------- 00:00 - Alexis' Journey into Acquisitions 03:15 - First Business Sale Experience 04:31 - Second Business Sale Experience 07:02 - Building They Got Acquired 11:43 - Understanding Acquisition Trends and Founder Insights 16:43 - Valuation Stories and Strategic Acquisitions 25:02 - Choosing the Right Buyer: Beyond the Highest Bidder 28:47 - Addressing the Gender Gap in Business Acquisitions 30:53 - Challenges and Strategies for Female Founders in SaaS 42:32 - Advice for SaaS Founders: Building a Sellable Business 43:29 - Biggest Wins and Challenges in Content Marketing 45:25 - Growing an Engaged Audience: Tips and Hacks Alexis - https://www.linkedin.com/in/alexisgrant/ TheyGotAcquired - https://theygotacquired.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #50, Anna Nadeina talks with Tim Schumacher, founder and CEO of saas.group, a serial acquirer of wonderful B2B SaaS companies with a bootstrapper mindset. --------------Episode's Chapters---------------- 00:00 - saas.grouping in Morocco 03:43 - Navigating Remote Work Culture 06:50 - Diversity in Leadership and Company Culture 09:39 - Integrating AI into Business Operations 14:16 - Evaluating AI Companies for Acquisition 17:21 - Balancing Profitability and Growth in Acquisitions 20:48 - Accelerating Growth in Acquired Companies 23:15 - The Evolution of SaaS Group's Acquisition Strategy 26:03 - Personal Insights from Tim's Entrepreneurial Journey 31:11 - Building a Founder-Friendly Culture 35:49 - Reflections on Wins and Losses in 2024 39:29 - Best AI tools for Productivity Tim - https://www.linkedin.com/in/timschumacher/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #49, Anna Nadeina talks with Iliya, CEO and founder of Team-GPT, your shared AI workspace to help you seamlessly integrate AI into your team's workflow. --------------Episode's Chapters---------------- 00:00 - The Birth and Evolution of TeamGPT 06:48 - Challenges and Successes in AI Collaboration 16:52 - Understanding and Mastering AI 28:18 - Marketing Strategies for SaaS Growth 32:11 - AI Articles and Video Campaigns 35:45 - Creating an Online Course 37:52 - SEO and Repurposing Content 39:25 - Long Tail Keywords vs. Prompts 46:28 - Raising Funds and Scaling 55:04 - Biggest Wins and Failures 59:43 - Final Thoughts and Advice Iliya - https://www.linkedin.com/in/iliya-valchanov/ Team-GPT - https://team-gpt.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #48, Anna Nadeina talks with Tom, CEO of Geckoboard, a tool for building and sharing real-time KPI dashboards. --------------Episode's Chapters---------------- 00:00 - Tom's Journey to GeckoBoard 03:51 - Challenges and Skills in Leadership 06:26 -Transition to CEO at GeckoBoard 11:48 -Navigating Product and Market Strategies 15:34 -The Role of Sales in SaaS Growth 19:00 -Pricing Strategies and Market Adaptation 22:46 - The Role of Video Content 27:25 - Scaling the Company 31:00 - Hiring Challenges and Lessons 35:11 - Biggest Wins and Failures 37:56 - The Value of Coaching and Networking 41:55 - Final Thoughts and Reflections Tom - https://www.linkedin.com/in/randlete/ Geckoboard - https://www.geckoboard.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode #47 is the special episode where Tobias Schlottke takes over the hosting of the podcast to welcome Andreas Creten, Co-founder and CEO at madewithlove, . -----------Episode's Chapters----------- 00:00 - The Mission of Made With Love 03:40 - Remote Work Culture 10:48 - Hiring and Diversity 17:33 - Free Range Management 20:27 - Pull vs Push Developers: Finding the Right Fit 21:15 - Mentorship and Onboarding: Building Strong Relationships 22:29 - Feedback and Performance Reviews 24:06 - Client Selection: Saying No for the Right Reasons 27:25 - Tech and Product Due Diligence: Best Practices 29:36 - Common Pitfalls in IP and Licensing 33:21 - Preparing for Tech Due Diligence 37:09 - Cultural Hacks for Remote Teams Andreas - https://www.linkedin.com/in/andreascreten/ Tobias - https://www.linkedin.com/in/tschlottke/ madewithlove - https://madewithlove.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #46, Anna Nadeina talks with Chris, founder of Bodyswaps, a soft skills immersive VR training platform. --------------Episode's Chapters---------------- 00:00 - Introduction to BodySwaps and Chris's Journey 08:04 - Transition from Agency to Product Development 15:03 - Navigating Challenges and Building a Team 22:01 - Growth Strategies and Market Dynamics 26:28 - Navigating Cultural Nuances in Communication 28:17 - The AI Dilemma: Friend or Foe? 32:31 - Shifting Focus: From Product to Customer 35:19 - Exploring New Markets and Opportunities 39:22 - AI in Education: A Force for Good? 43:42 - Lessons Learned: Wins and Failures 47:14 - The Importance of Team Bonding Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #45, Anna Nadeina talks with Josef and Thomas from Otterly, a new tool in content & brand monitoring for AI-powered Search Experiences. --------------Episode's Chapters---------------- 00:00 - Founders' Backgrounds and Early Experiences 08:33 - Vision and Future of Otterly 12:24 - Understanding AI Search and Bias 19:45 - User Feedback and Iterative Development 26:48 - Launching and Gaining Early Feedback 30:49 - The Power of PR and Community Engagement 32:04 - Naming the Product: The Otterly Story 34:56 - Educating Customers: Strategies and Challenges 40:44 - Wins and Failures: Lessons Learned 42:25 - Hacks for Success Josef - https://www.linkedin.com/in/joseftrauner/ Thomas - https://www.linkedin.com/in/thomaspeham/ Otterly - https://otterly.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #44, Anna Nadeina talks with Leo, founder of SaaStanak, a recurring meetup and a conference of SaaS folks in Southeast Europe. --------------Episode's Chapters---------------- 00:00 - The Evolution of Sastanak 05:55 - The Role of Community in SaaS 09:03 - Moderation and Authenticity in Events 12:00 - Creating Unique Conference Experiences 15:06 - Cultural Differences in SaaS Discussions 17:58 - Trends and Challenges of CEE founders 23:44 - The Shift from Agency to SaaS 26:06 - Emerging SaaS Ecosystem in Eastern Europe 29:51 - Building Connections at Conferences 32:45 - Creating Lasting Community Engagement 40:19 - Lessons Learned from Organizing Events Leo - https://www.linkedin.com/in/leonardeldic/ SaaStanak - https://saastanak.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #43, Daniel Thulfaut, Head of Product at saas.group talks with Michał Suski, Head of Innovation & Co-founder at Surfer.--------------Episode's Chapters---------------- 00:00 - Michał's Journey into Product and Innovation 04:40 - Transitioning from Agency to Product 09:40 - Understanding Surfer's Product Offering 15:04 - The Role of Head of Innovation 20:00 - Implementing Features and Improvements 24:35 - Balancing Intuition and Analysis in Development 28:50 - Innovating Beyond the Fastest Horse 33:59 - Balancing Metrics and Customer Value 36:23 - The Importance of Creative Freedom 39:02 - Hiring for Innovation 46:25 - Trusting Your Intuition Michal - https://www.linkedin.com/in/michal-suski/ Daniel - https://www.linkedin.com/in/daniel-thulfaut/ Surfer - https://surferseo.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Following our previous live AMA sessions, join us for this one uncovering the best SEO tips for B2B SaaS. Sam is the Host of Breaking B2B podcast (Top 2.5% B2B Marketing Podcast) and the Founder at Breaking B2B, B2B SEO & web design for revenue, not vanity. Ane is the SEO lead at saas.group, bringing the latest trends in SEO and making sure saas.group is prepared for anything Google has coming its way! ----------Episode's Chapters-------------- 00:00 - Introduction to SaaS and SEO Strategies 10:00 - When SEO Works and When It Doesn't 19:56 - Quick Wins in SEO for SaaS Companies 30:01 - Common Mistakes in SEO Implementation 39:42 - Effective Link Building Techniques 43:46 - Navigating AI in SEO 50:30 - The Role of AI in SEO Automation 59:15 - Breaking into SEO: Skills and Resources Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #41, Anna Nadeina talks with Emil, founder of Jitsi, a set of open-source projects allowing you to create video conferencing solutions that are secure and scalable, it's also a bunch of APIs and SDKs to power your existing solutions, and it's a community. --------------Episode's Chapters---------------- 00:00 - Introduction to Jitsi and Emil's Background 04:55 - The Journey of Building Jitsi 10:06 - Transitioning from Academia to Entrepreneurship 15:08 - The Open Source Model and Its Advantages 20:11 - Navigating Metrics and Accountability in Business 30:01 - Experiences with Acquisitions and Cultural Shifts 47:38 - The Role of Empathy in Legal Negotiations 54:11 - Navigating Open Source Acquisitions 01:03:51 - Finding Fulfillment in Work and Relationships 01:12:49 - Learning from Mistakes and Embracing Change 01:19:35 - Leveraging Team Dynamics for Success Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #40, Anna Nadeina talks with Patrick, founder of Frontly, an AI-powered, no-code app builder and Curator, the simplest way to build human confirmation steps into your AI workflows. --------------Episode's Chapters---------------- 00:00 - Patrick's Entrepreneurial Journey 05:59 - Building Frontly: The Early Days 09:02 - Navigating Lifetime Deals and Revenue Models 11:55 - The Role of a Co-Founder in Startups 14:50 - AI's Impact on No-Code Development 24:08 - Leveraging AI in Workflow and Development 27:13 - Curator: A Solution to AI's Unpredictability 31:35 - Human Approval Layers in AI Workflows 34:09 - Pricing Strategies for AI Tools 39:23 - Sales Strategies and Targeting Customers 43:26 - Reflections on Wins and Failures 47:16 - The Founder's Mindset and Journey Patrick - https://www.linkedin.com/in/patrickjkelly5/ Frontly - https://frontly.ai/ Curator - https://curatorapp.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #39, Anna Nadeina talks with Craig, Founder and CEO of Castos, the podcast hosting platform for growth-minded brands. --------------Episode's Chapters---------------- 00:00 - Introduction to Castos and Craig's Journey 05:02 - Marketing Strategies and Daily Routines 10:29 - The Power of Podcasting and Content Creation 14:10 - SEO and AI in Content Marketing 20:09 - Monetization Strategies for Podcasters 23:31 - Partnerships and Integrations in Podcasting 25:02 - Building Partnerships for Growth 29:46 - The Value of Funding and Mentorship 35:00 - Sustainable Growth Strategies 39:07 - Navigating Challenges and Team Dynamics 42:47 - Community and Mentorship in Entrepreneurship 45:01 - Practical Hacks for Founders Craig - https://www.linkedin.com/in/craig-hewitt-78386a66/ Castos - https://castos.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #38, Anna Nadeina talks with Fynn, Co-founder & CEO of Schematic, a solution that allows businesses to quickly integrate pricing and packaging into their application with a few lines of code. ----------Episode's Chapters-------------- 00:00 Introduction to SaaS and Pricing Strategies 07:21 The Inception of Schematic and Its Purpose 14:54 Target Audience and Sales Strategy 18:38 Pricing Strategies and Market Fit 26:54 Lessons from Previous Ventures and Future Outlook Fynn - https://www.linkedin.com/in/fynn-glover-b0410015/ Schematic - https://schematichq.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37, Anna Nadeina talks with Michael, Founder of Spiffy Checkouts, an intelligent checkout page platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Spiffy 05:14 - Transitioning from Services to SaaS 10:01 - The Bootstrap Journey: Challenges and Strategies 15:04 - Ideation and Validating Business Ideas 21:06 - Preparing for Acquisition and Future Goals 24:06 - Understanding Spiffy: Use Cases and Value Propositions 27:00 - Narrowing Down: The Importance of Niching 30:23 - Finding Your Audience: Effective Customer Acquisition Strategies 33:50 - Lessons Learned: Mistakes and Growth in Building Spiffy 38:44 - Hacks for Success: Balancing Work and Creativity Michael - https://www.linkedin.com/in/michaelrhunter/ Spiffy Checkouts - https://spiffy.co/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode 36 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Diamond Innabi, Principal of the Software Equity Group, an investment bank and M&A advisory serving the software and technology sectors. -----------Episode's Chapters----------- 00:00 - Introduction to SaaS Acquisitions 03:05 - Evaluating SaaS Companies for Acquisition 05:55 - The Importance of First Pass Success Rate 08:01 - Emotional Aspects of Selling a Business 10:03 - Preparing for a Successful Sale 12:05 - Choosing the Right Buyer 14:01 - Cultural and Strategic Fit in Acquisitions 17:00 - Valuation vs. Fit: Making the Right Choice 17:57 - Insights on Bootstrapped SaaS Companies 20:57 - Stories from the Acquisition World 25:00 - Conclusion and Future Outlook Tim Schumacher - https://www.linkedin.com/in/timschumacher/ Diamond - https://www.linkedin.com/in/diamondinnabi/ SEG - https://softwareequity.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #35, Anna Nadeina talks with Daniel and Thomas, famous founders of SaaSiest, the largest community-driven B2B SaaS event in the Nordics! ----------Episode's Chapters-------------- 00:00 - Introduction to SaaSiest 03:46 - Backgrounds and Personal Stories 08:50 - The Birth of SaaSiest Community 12:19 - Niche Focus and Community Dynamics 17:20 - Building a Thriving Community 20:12 - Monetization Strategies and Community Value 26:05 - The Importance of Events in Community Building 26:12 - The Challenge of Hosting Events 28:05 - Understanding Your Audience 30:29 - Designing Engaging Events 32:42 - Creating a Sense of Community 33:58 -Shifts in B2B SaaS Trends 37:44 - The Importance of Quality Content 39:46 - Building a Strong Community 44:06 - Finding Your Community 49:01 - The Power of Bootstrapping 53:52 -Effective Event Management Hacks Daniel - https://www.linkedin.com/in/daniel-nackovski/ Thomas - https://www.linkedin.com/in/thomassjoberg/ SaaSiest - https://saasiest.com/ SaaSiest London - https://saasiestlondon.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales. ----------Episode's Chapters-------------- 00:00 - Introduction to Claap 08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation 11:44 - Marketing Strategies: B2C vs B2B 17:16 - The Decision to Raise Funds: Insights and Experiences 25:16 - Integrating AI into Sales Processes 29:50 - Reflections on Wins and Failures Claap - https://www.claap.io/ Pierre - https://www.linkedin.com/in/pierretouzeau/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #33, Anna Nadeina talks with Julien, CEO and founder of Mergify, a SaaS company providing merge automation and CI/CD tools for software engineering teams. ----------Episode's Chapters-------------- 00:00 - Julien's background 02:42 - The Journey of Building Mergify 06:43 - Challenges of Selling to Developers 13:03 - Marketing Strategies for Tech Products 22:30 - Falling in Love with the Problem 24:40 - The Importance of Problem-Solving in Tech 27:19 - Investing Mindset: Team vs. Product 30:55 - Navigating Competition in Tech 37:31 - Learning from Wins and Failures 44:38 - Building a Remote Team Culture Julien - https://www.linkedin.com/in/juliendanjou/ Mergify - https://mergify.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode 32 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Shane Cheek from Continua Software, an Australian-owned software holding company that acquires, operates and grows B2B software businesses. -----------Episode's Chapters----------- 00:00 - Shane's Journey in Technology and Capital Markets 04:46 - The Formation of Continua Software 06:49 - Constellation's Influence and Market Positioning 08:34 - Acquisition Strategy and Target Metrics 09:56 - Transitioning Legacy Software to SaaS 13:54 - Balancing Growth and Profitability 18:48 - Market Dynamics and Valuation Challenges 21:45 - Operational Independence and Management Approach 24:38 - Hiring and Retaining Talent in SaaS 30:48 - Advice for Founders Seeking an Exit Tim Schumacher - https://www.linkedin.com/in/timschumacher/ Shane Cheek - https://www.linkedin.com/in/shanecheek/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Mike is a Co-founder of a marketing agency, creator of AI courses with almost half a million students, and author of a book on prompt engineering. And Ali is a Serial entrepreneur and CTPO of zenloop, a saas.group brand recently relaunched with full AI integration. ----------Episode's Chapters-------------- 00:00 - Introduction to the AI Revolution in SaaS 03:03 - Exploring AI Tools and Their Applications 06:06 - Effective Prompting Techniques for AI 09:08 - Creating Customer Personas and Market Research 12:02 - AI in Customer Communication and Feedback 14:47 - Trust and Reliability in AI Automation 18:01 - Live Demonstration of AI Capabilities 36:28 - Customer Feedback Management and AI Integration 39:44 - The Future of AI in Customer Service 42:24 - Extracting Insights from Customer Interactions 57:02 - Automation and AI: Overcoming Mental Barriers 01:00:55 - Practical Steps for Automation in Startups Mike - https://www.linkedin.com/in/mjt145/ Mike's book - https://www.amazon.com/Prompt-Engineering-Generative-AI-Future-Proof/dp/109815343X Mike's courses - https://app.vexpower.com/courses/ Ali - https://www.linkedin.com/in/ali-naqi-shaheen/ zenloop - https://www.zenloop.com/en/ RodCast - https://www.rodcast.fm/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #30, Anna Nadeina talks with Simon, founder and CEO of Workleap, an employee experience platform designed for hybrid teams. ----------Episode's Chapters-------------- 00:00 - Introduction to WorkLeap 05:30 - The Journey from Service to Product 12:29 - Understanding WorkLeap's Current Offerings 17:45 - The Shift Towards Acquisitions 23:39 - Navigating Cultural Integration Post-Acquisition 31:26 - Empowering Employees to Shape Their Roles 39:13 - The Importance of Feedback in HR Tools 47:20 - Navigating Pricing Strategies for Growth 52:01 - Lessons from Wins and Failures 01:02:00 - The Art of Pivoting and Perseverance 01:07:38 - Staying Grounded in Entrepreneurship Simon - https://www.linkedin.com/in/simondebaene/ Workleap - https://workleap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #29, Anna Nadeina talks with Marvin, VP of marketing at OMR Reviews, a B2B software review site for the DACH market. ----------Episode's Chapters-------------- 00:00 - Introduction to OMR Reviews and Marvin's Journey 05:20 - The Evolution of OMR Reviews 10:23 - Understanding the B2B Marketing Landscape 16:11 - Target Audience and Market Segmentation 23:46 - The Importance of Honest Reviews 38:12 - Future Directions for OMR Reviews 35:19 - Team Building and Growth Strategies 39:29 - Personal Hacks for Team Management Marvin - https://www.linkedin.com/in/marvin-mueller/ OMR Reviews - https://omr.com/en/reviews Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #28, Anna Nadeina talks with Shannon, CEO of Usersnap, a visual feedback and bug-tracking platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Usersnap and Shannon's Journey 06:02 - Exciting Developments at Usersnap 09:01 - Insights from User Interviews and Market Trends 11:48 - The Role of AI in Product Development 15:06 - Collaboration and Knowledge Sharing at saas.group 18:11 - Empowering Women in Tech 24:42 - Women in Leadership: Navigating Challenges 28:02 - Effective Communication for Impact 29:21 - Team Growth and Recruitment Strategies 30:49 - Strategic Shifts in Product Development 32:41 - The Importance of Feedback in Strategy 34:11 - Understanding Market Positioning 39:48 - Wins and Lessons Learned 42:18 - The Power of Listening to Users Shannon - https://www.linkedin.com/in/svettes/ Usersnap - https://usersnap.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. Episode 27 is the special episode where Tim Schumacher takes over the hosting of the podcast to welcome Colin Keeley, Co-Founder of Verne, buying SaaS companies. -----------Episode's Chapters----------- 00:00 - Introduction to Verne 06:44 - Improving Acquired Companies 14:03 - Labor Costs and Global Talent Acquisition 20:00 - Balancing Multiple Ventures and Focus Areas Tim Schumacher - https://www.linkedin.com/in/timschumacher/ Colin Keeley - https://www.linkedin.com/in/colinkeeley/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #26, Anna Nadeina talks with Zoli, founder of SendStreak and Fishbowl, and the CTO of Timebutler, a tracking tool beloved by hundreds of companies and the most recent acquisition of saas.group. ----------Episode's Chapters-------------- 00:00 - Introduction to saas.group and Zoli's Journey 10:44 - Transitioning Roles and Responsibilities at saas.group 19:59 - The Role of AI in saas.group's Development 25:15 - Entrepreneurial Spirit and Personal Projects 32:58 - Growth Strategies and Team Dynamics Zoltan - https://www.linkedin.com/in/zoltanbettenbuk/ Timebutler - https://timebutler.de/ Scraper API - https://www.scraperapi.com/ SendStreak - https://www.sendstreak.com/ Fishbole - https://www.fishbole.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25, Anna Nadeina talks with Osman, Co-Founder & CEO at UserGuiding, a no-code product adoption tool. ----------Episode's Chapters-------------- 00:00 - Introduction to UserGuiding and Osman Koc 8:15 - Common Traps for First-Time Founders 13:35 - Raising Funds and Managing Cash Flow 17:21 - The Importance of Community in Entrepreneurship 24:38 - Improving User Onboarding 28:34 - Final Thoughts and Hacks for Founders Osman - https://www.linkedin.com/in/koc/ UserGuiding - https://userguiding.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #24, Anna Nadeina talks with Mark, founder at AlsoAsked, a free keyword research tool for exploring the questions your visitors are asking, Digital Marketing Director at Candour, podcast host, and a well-known SEO expert. ----------Episode's Chapters-------------- 00:00 - Mark's Journey in SEO and Agency Experience 03:08 - The Inspiration Behind AlsoAsked 06:32 - Transitioning from Free Tool to Paid SaaS 10:41 - Managing Multiple Ventures and Prioritization 17:43 - Use Cases for AlsoAsked in SaaS and Beyond 25:01 - SEO Insights and Challenges for Founders 27:12 - Understanding SEO Challenges and Strategies 31:04 - The Evolution of SEO: From Traditional to Semantic 32:38 - The Role of Structured Data and AI in SEO 36:58 - Preparing for AI-Driven Content Optimization 41:25 - Insights on Tools and Techniques for SEO Success 44:20 - Reflections on Wins, Failures, and Learning in Business 47:31 - Consistency and Generosity: Keys to Long-Term Success Mark - https://www.linkedin.com/in/markseo/ AlsoAsked - https://alsoasked.com/ Candour - https://withcandour.co.uk/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #23, Anna Nadeina talks with Rory, founder and CEO at trumpet, auto-personalised & interactive digital sales rooms. ----------Episode's Chapters-------------- 00:00 - Introduction to Rory Sadler and trumpet 05:01 - Identifying the Problem trumpet Solves 12:23 - Leveraging Communities for Growth 18:17 - Adding Services to the Product 24:25 - Balancing Customer Feedback and Product Development 31:33 - Fostering a Growth Mindset in Team Members 37:55 - Biggest Wins and Learning Moments Rory - https://www.linkedin.com/in/rory-sadler-trumpet/ trumpet - https://www.sendtrumpet.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #22, Anna Nadeina talks with Yassine, founder of Beekast, an online meeting tool for agile teams. Which saas.group acquired last year.----------Episode's Chapters-------------- 00:00 - Introduction to SaaS Inbound Podcast and Guest Background01:47 - Yassine's Journey: From Coding to Founding Bcast03:56 - The Importance of Pivoting in Business05:48 - Identifying the Ideal Customer Profile (ICP)08:48 - Transitioning from Outbound to Inbound Marketing11:00 - Leveraging Events and Content Marketing for Growth14:09 - The Decision to Raise Funding and Its Implications18:09 - Navigating the Acquisition Process23:13 - Cultural Fit and Integration Post-Acquisition25:54 - Yassine's Next Venture: Billabex28:59 - Lessons Learned: Wins and Failures in Entrepreneurship29:58 - Hiring Hacks for Sales RepsYassine - https://www.linkedin.com/in/yassinechabli/Beekast - https://www.beekast.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #21, Anna Nadeina talks with Augustin, Co-founder and CEO at Weglot, a translation tool that lets you convert your content into more than a hundred languages. ----------Episode's Chapters-------------- 00:00 - Introduction to Weglot and Augustin's Background 05:18 - The Journey of Building Weglot 11:40 - Company Culture and Employee Retention 18:27 - How Weglot Works: The Translation Process 29:15 - Customer Acquisition Strategies 32:42 - Reflections on Wins and Failures 35:47 - Growth Hacks and Market Strategies Augistin - https://www.linkedin.com/in/augustin-prt/ Weglot - https://www.weglot.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20, Anna Nadeina talks with Toni, founder of Buska, Online Presence Monitoring tool for startups, SMBs and Entrepreneurs. ----------Episode's Chapters-------------- 00:00 - Toni's Journey from Music to Tech 05:01 - Understanding Buska: The Tool for Lead Generation 11:45 - Targeting SMBs: The Market Strategy 12:37 - Leveraging Free Trials and Tools for Launch 14:43 - The Role of AI in Marketing and Content Creation 20:07 - Building a Successful Newsletter 23:53 - Transitioning from Employee to Entrepreneur 26:30 - Overcoming Imposter Syndrome in Entrepreneurship 30:38 - Navigating the Noise of Social Media 34:54 - Current Status and Future Plans for Buska 36:46 - Reflections on Wins and Failures 39:03 - Practical Hacks for Customer Acquisition Toni - https://www.linkedin.com/in/dossantostoni/ Buska - https://www.buska.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #19, Anna Nadeina talks with Sebastian, Co-Founder & CEO at ContractHero, the all-in-one software for your contract management.----------Episode's Chapters--------------00:00 - Introduction to Contract Hero and Sebastian's Background06:41 - Identifying the Problem: Contract Management Challenges11:04 - Lessons from First-Time Founders16:47 - Sales Experience and Its Impact on Company Growth21:49 - Transitioning from Product-Led to Sales-Led Approaches25:53 - Understanding Jobs to Be Done in Contract Management30:58 - Feature Parity in SaaS35:24 - The Importance of Contract Management40:48 - Wins and Failures in Business49:14 - The Principle of OptionalitySebastian - https://www.linkedin.com/in/sebastian-wengryn/ContractHero - https://www.contracthero.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #18, Anna Nadeina talks with Robert, founder of Digital Samba, The safest way to embed video conferencing. ----------Episode's Chapters-------------- 00:00 - Introduction to Digital Samba and Robert's Journey 03:14 - The Evolution of Video Conferencing 06:03 - Navigating Challenges and Market Competition 08:55 - The Importance of Company Culture and Team Dynamics 11:45 - Product Development and Customer Engagement 14:51 - Financial Management and Sustainability 17:56 - Marketing Strategies in a Niche Market 21:06 - Security and Compliance in Tech 24:05 - Reflections on Success and Failure 27:03 - Work-Life Balance and Remote Team Management 29:51 - Final Thoughts on Happiness and Mindfulness Robert - https://www.linkedin.com/in/robertstrobl/ Digital Samba - https://www.digitalsamba.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #17, Anna Nadeina talks with Baptiste, co-founder of Crisp, a business messaging platform for startups & SMBs. ----------Episode's Chapters-------------- 00:00 - Introduction to Crisp and Its Impact 03:53 - The Role of AI in Customer Support 09:53 - Innovative AI Features in Crisp 14:04 - Customer Feedback and Product Development 24:03 - Evaluating Customer Feedback for Product Improvement 29:39 - Understanding Customer Feedback for Product Development 34:24 - The Role of AI in Pricing Strategy 37:29 - Building a Unique Company Culture 40:55 - The Importance of Continuous Learning 47:59 - Reflecting on Wins and Failures 51:41- Innovative Hacks for Customer Engagement Baptiste - https://www.linkedin.com/in/baptistejamin/ Crisp - https://crisp.chat/en/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #16, Anna Nadeina talks with Will, founder and CEO of SearchPilot, an SEO A/B testing platform and meta-CMS that enables rapid SEO changes for large websites. ----------Episode's Chapters-------------- 00:00 - Introduction to SearchPilot 01:00 - The Evolution of SEO: A Historical Perspective 04:44 - The Current State of SEO: Myths and Realities 10:05 - AI and Its Impact on Search Engines 17:04 -Transitioning from Services to SaaS: A Founder's Journey 24:39 -Mindset Shifts in the SaaS Landscape 30:38 -The Future of SEO in an AI-Driven World 33:24 - The Evolution of SEO Strategies 39:27 - Bootstrapping and Sustainable Growth 44:32 - Defining Ambition and Success 51:58 - Wins and Lessons Learned 57:57 - Mindset Shifts for Founders Will - https://www.linkedin.com/in/willcritchlow/SearchPilot - https://www.searchpilot.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796