Podcasts about saas founders

Struggling to turn new sign-ups into loyal, paying customers? You're not alone, and the problem might not be your product, it might be your onboarding. In this episode of Grow Your B2B SaaS, we're joined by onboarding expert and best-selling author Ramli “RJ” John to break it all down. Ramli exposes what most SaaS companies miss: onboarding isn't a feature — it's a full-blown business strategy. We explore how to craft onboarding experiences that form habits, boost user activation, increase retention, and drive revenue. Whether you're a scrappy startup or scaling toward $10M ARR, this episode is packed with real talk, actionable insights, and smart frameworks that will help you turn more free trials into forever customers.Key Timecodes(0:00)-Introduction: Aha moment and onboarding as a business problem(0:49)-Episode Overview: Building habit-forming hybrid onboarding(1:03)-Guest Introduction: Ramli "RJ" John and his work(1:42)-Importance of Habit-Forming Onboarding(3:00)-Retention and Profit from Effective Onboarding(3:41)-Misconceptions about Onboarding(5:18)-The Promise Fulfillment Concept(6:52)-Common Mistakes in Onboarding(8:00)-Moments of Confusion and Delight(9:37)-Goals of Effective Onboarding(11:05)-Step-by-Step Onboarding Improvement(12:45)-User Case Understanding and Endpoint Focus(15:02)-Hybrid Onboarding for Enterprise Customers(18:35)-Challenges and Overcoming in Product Onboarding(20:49)-Technical Product Onboarding Suggestions(24:15)-Immediate Steps for Onboarding Improvement(28:21)-Habit Formation in Onboarding(30:23)-Future of Onboarding with AI(33:33)-Risks and Opportunities for SaaS Founders(35:24)-Best Advice on SaaS Onboarding(36:08)-Growing Early Stage SaaS from 0–10k MRR(37:47)-Scaling SaaS to 10 Million ARR(40:04)-Summary of Key Points(40:45)-How to Contact Ramli and Closing Remarks

Most SaaS companies hit growth plateaus, and too many founders assume the problem is either unsolvable or too complex to fix. In reality, that's rarely true. In this episode of In Demand, Asia and Kim unpack how to shift your mindset from "This can't be solved" to "Who's already solved this, and how can I learn from them?" They also introduce CUES, a prioritization framework that helps you focus on the right growth ideas instead of spinning your wheels. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Chapters (00:00:55) - Why founders often treat growth problems like they're unsolvable.(00:05:22) - There are a lot of founders creating pain for themselves by trying to reinvent the wheel.(00:08:02) - Almost every single growth problem has been solved before, you just need to find the people who did it.(00:09:00) - Books, articles, and experts: where to actually look for answers.(00:14:10) - Learning enough to get started and putting your knowledge into practice.(00:19:15) - One of the things founders need to be able to do at a high level is understand trade offs.(00:24:00) - What does the process look like for troubleshooting growth?(00:25:00) - What net revenue retention tells you and how to find and use it in ProfitWell.(00:34:00) - Spotting the levers: activation, positioning, and pricing.(00:39:00) - Prioritization traps: why common frameworks like ICE often fail.(00:42:55) - Try CUES instead: Confidence, Understanding, Ease, and Speed.(00:55:05) - Recapping what was covered on this episode.

In today's Tech3 from Moneycontrol, we unpack Zomato and Swiggy scrapping free delivery during rains for premium users, why India's top SaaS founders are getting hands-on with AI coding, and TCS's AI global head Ashok Krish reveals how AI is reshaping software and content creation. Plus, a deep dive into India's cyber defense during border tensions and Delhivery's first annual profit after years of losses.

Navigating Startup Funding: Insights from Denise Edwards of SaaS LaunchIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Denise Edwards, the dynamic founder and CEO of SaaS Launch. With over a decade of experience in the tech world and a global footprint, Denise brings a wealth of expertise in helping early-stage SaaS founders secure funding, craft compelling pitches, and connect with ideal investors. This conversation uncovers key strategies and actionable tips for founders seeking capital and clarity in today's competitive startup environment.Startup Capital and SaaS Growth: How Denise Edwards Helps Founders Fund Their VisionDenise's passion lies in helping tech entrepreneurs—especially SaaS founders—navigate the complex journey of fundraising. SaaS Launch supports pre-seed to Series A startups with value proposition refinement, pitch deck development, and investor matchmaking. For founders unsure if they're ready to raise, Denise recommends starting with bootstrapping to demonstrate traction and keep ownership intact.Her global perspective—born in Curaçao and now operating from Amsterdam—adds depth to her consulting. She understands the nuances of international entrepreneurship and believes in empowering underrepresented founders, particularly women, in tech.Key milestones in the funding process include market validation, a clear business plan, and a minimum viable product. Denise stresses that investors look for more than a great idea—they want a strong, coachable founder with a solid team, industry insight, and measurable traction. For founders who lack a vast network, SaaS Launch opens doors through its investor partnerships and educational content.Whether you're considering traditional financing, venture capital, or angel investors, Denise helps clients explore the right fit. She also advocates for non-dilutive funding, especially when the goal is growth without giving up equity. Through strategic marketing, social media, and a YouTube channel packed with fundraising insights, Denise and her team continue to educate and support founders from around the globe.About Denise EdwardsDenise Edwards is a fundraising and growth expert and the founder of SaaS Launch. A speaker, consultant, and international businesswoman, she works with early-stage SaaS startups to secure funding and scale effectively. Denise is also a champion for diversity in tech, committed to helping women and underrepresented founders build investor-ready businesses.About SaaS LaunchSaaS Launch is a boutique consultancy based in Amsterdam that helps SaaS and tech founders raise early-stage capital, build powerful value propositions, and connect with aligned investors. Through coaching, investor matchmaking, and fundraising education, SaaS Launch empowers founders to confidently pitch and grow their businesses.Links Mentioned in This EpisodeSaaS Launch WebsiteDenise Edwards on LinkedInSaaS Launch YouTube ChannelKey Episode HighlightsBootstrapping before raising capital helps retain equity and validate the marketStrong pitch decks must combine vision, traction, and financial clarityNon-dilutive funding is a viable option for growth-minded SaaS startupsInvestors seek teams with deep market knowledge and coachabilityFundraising is a numbers...

In this episode, we're joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the Beefree platform is embedded in over 1000 SaaS products powering the email component for some of the most well-known SaaS companies in the world.  We explore how an embedded and white label product strategy has fueled Beefree's growth and specifically what the learnings are from this journey. Here are some of the key questions we address:  - What does it really take from a company to offer an embedded white-label product? - How do you determine if a part of your product is a good candidate to be sold as an embeddable component? - What are the key differences between a traditional SaaS GTM strategy and an embedded/white-label model? - How do you price an embeddable SaaS component to reflect the value it provides without overcomplicating contracting? - How do you mitigate the risks or limitations of not being a domain expert in the industries you're embedding into? Tune in to learn how Massimo and Beefree have leveraged an embedded strategy to grow to 15m+ USD in ARR, 30% year on year growth with practically 0 churn and a happy customer base all over the world. 

Building a high-performance team is essential for any business, especially in the B2B SaaS industry. In the latest episode of the "Grow Your B2B SaaS" podcast, Mina Golesorkhi shares her expertise on this topic. Mina has extensive experience, starting as an in-house talent partner and later becoming the head of people and culture. She has worked with over 160 startups across different sectors, helping them hire the right talent. She also co-founded a consulting agency and created Hi Remi.ai, a recruitment solution. In this episode, she explains how to hire the right people to create a high-performance culture.Key Timecodes(0:00) - Building a High-Performance Team with Mina Golesorkhi(0:46) - Introduction to Mina Golesorkhi(1:21) - Defining a High-Performance Team(2:18) - The Importance of Hiring in Building a High-Performance Team(3:53) - Key Factors to Consider When Hiring(4:15) - Misconceptions SaaS Founders Have About Hiring(5:25) - Hiring for Company Stage Fit(6:59) - Avoiding Bias in Hiring(7:10) - Techniques to Remove Bias in the Hiring Process(8:07) - Starting with Clear Goals for Hiring(8:52) - Common Hiring Mistakes SaaS Companies Make(10:12) - Challenges in Management Hiring(11:44) - Utilizing Interim Management and Consulting(12:06) - Video Game Analogy for Hiring Stages(13:04) - Implementing a Comprehensive Hiring Process(14:14) - Importance of Scorecards in Hiring(15:23) - Empowering Hiring Managers(16:35) - Closing the Candidate(17:44) - Freeing Up Founders' Time Through Hiring(18:55) - Identifying the Genius Zone(19:49) - Letting Go When Hiring(20:34) - Safety in Delegation(20:48) - Corporate Beliefs in Hiring(22:10) - Challenges and Obstacles in Hiring(22:26) - The Time-Consuming Nature of Hiring(23:38) - Outbound Recruitment and Headhunting(24:12) - Future of Hiring with AI(24:57) - Leveraging AI for Efficiency(26:08) - Bringing Human Touch to AI-Driven Processes(26:40) - Future Risks and Opportunities in Hiring(28:02) - Involving Recruitment as a Business Partner(30:19) - Best Advice on Hiring(31:36) - Advice for Growing a B2B SaaS(32:25) - Importance of Management in Scaling(34:09) - Summary and Closing Remarks

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it's holding back their growth. If you've ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can't work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts.If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem. Listen in to learn how to fix it.Positioning ≠ Messaging – Positioning defines who you compete against, what makes you different, and why customers choose you. Messaging is how you communicate that in different contexts.Why SaaS Teams Get This Wrong – Many founders try to “fix” messaging when the real issue is unclear positioning.The Problem with Guessing – How teams waste time on tactics instead of using customer insights to drive strategy.Why a Messaging Document is Non-Negotiable – April shares why teams without one end up in a game of "broken telephone."The PLG vs. Sales-Led Divide – Gia explains why positioning is different for self-serve SaaS vs. sales-led B2B and how each model should approach it.Why Homepage Teardowns Are Mostly BS – And what actually makes a homepage (or any messaging) effective.00:03:10 – Why Founders Confuse Positioning & Messaging (And Why It's a Problem)00:06:45 – The Core Components of Strong Positioning00:12:00 – The Messaging Mistake That Creates Internal Chaos00:24:30 – How PLG & Sales-Led SaaS Should Approach Positioning Differently00:30:00 – The Problem with Homepage Teardowns & Why Context Matters00:43:20 – How to Stop Guessing & Get Positioning RightApril's books: Obviously Awesome (on positioning) & Sales Pitch (on sales narratives)April's podcast: The Positioning Show with April DunfordForget The Funnel: Book & Consulting – Helping PLG SaaS teams build growth strategies based on customer insights, not guesswork. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

What if your story was the key to unlocking massive growth in your business? In this episode of SaaS Fuel, host Jeff Mains sits down with Blair Nichols, founder of BBN Creative Management, to explore how SaaS founders and business leaders can use speaking engagements, storytelling, and personal branding to elevate their industry authority, attract ideal clients, and drive business growth.If you're a SaaS leader, entrepreneur, or coach looking to stand out in your industry, this episode is packed with actionable insights to help you leverage speaking opportunities and build a thought leadership platform that attracts high-value customers.Key Takeaways00:00 – Introduction: The power of speaking for SaaS founders02:30 – Why SaaS leaders should prioritize public speaking06:15 – How to craft a compelling speaking topic and message10:45 – Finding the right speaking opportunities for your business15:30 – The role of storytelling in building audience trust20:10 – Monetizing speaking engagements without being "salesy"25:40 – Measuring the ROI of speaking & audience engagement30:15 – Personal brand vs. company brand – how to balance both35:50 – Avoiding common mistakes in public speaking40:00 – How to stand out as a speaker in a crowded market45:20 – Next steps: How to build your speaking platform todayTweetable Quotes"Your voice is a business asset. Use it wisely!" – Blair Nichols"People don't just buy products, they buy into stories—including yours." – Jeff Mains"Speaking isn't about selling; it's about serving your audience first." – Blair Nichols"The right stage can transform your brand—choose wisely!" – Jeff MainsSaaS Leadership LessonsSpeaking = Business Growth – Your voice is a powerful tool for authority, client attraction, and brand loyalty.Speaking ≠ Pitching – The best speakers educate, entertain, and inspire without pushing a hard sell.Monetization Matters – You don't always get paid to speak, but a well-placed talk can drive massive business revenue.Track Your ROI – If you're not measuring leads, conversions, and audience engagement, you're leaving money on the table.Find the Right Rooms – A small, engaged audience of decision-makers beats a huge, irrelevant crowd.Guest ResourcesBBN@BBNCREATIVEMANAGEMENT.COMwww.BBNCreativeManagement.com Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter -

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #44, Anna Nadeina talks with Leo, founder of SaaStanak, a recurring meetup and a conference of SaaS folks in Southeast Europe. --------------Episode's Chapters---------------- 00:00 - The Evolution of Sastanak 05:55 - The Role of Community in SaaS 09:03 - Moderation and Authenticity in Events 12:00 - Creating Unique Conference Experiences 15:06 - Cultural Differences in SaaS Discussions 17:58 - Trends and Challenges of CEE founders 23:44 - The Shift from Agency to SaaS 26:06 - Emerging SaaS Ecosystem in Eastern Europe 29:51 - Building Connections at Conferences 32:45 - Creating Lasting Community Engagement 40:19 - Lessons Learned from Organizing Events Leo - https://www.linkedin.com/in/leonardeldic/ SaaStanak - https://saastanak.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Melissa Rosenthal, co-founder of Outlever. Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to stand out and become a trusted voice in your industry, this episode is packed with tips you won't want to miss! Key Timecodes (0:00) - Introduction by Melissa Rosenthal: Consistency over time breeds growth. (0:58) - Guest Introduction by Joran: Introducing Melissa Rosenthal, co-founder of Outliver. (1:39) - Discussion on Brand Authority: What is brand authority? (2:47) - Comparing Brand Authority and Thought Leadership. (4:01) - Building Brand Authority: When to start? (5:12) - Credibility Under the Rug: Building brand authority in stealth mode. (6:47) - Brand Authority as a Byproduct: Building credibility through customer success. (7:23) - Importance of Positioning and Brand Strategy. (8:53) - Steps for B2B SaaS Companies to Become Authorities. (10:24) - The Role of Humor in Brand Strategy. (12:19) - Applying Learnings from Previous Experiences. (13:16) - Humor's Role Across Different Channels. (14:04) - The Importance of Humor in Serious Markets. (15:08) - Identification Humor: Understanding customer pain points. (15:42) - Challenges with a Wide Customer Profile. (15:55) - Common Mistakes in Building Brand Authority. (17:50) - Importance of Leadership in Brand Building. (18:50) - Owning the Conversation in Your Industry. (20:56) - Practical Steps to Own the Conversation. (21:57) - Challenges in Building Brand Authority. (24:02) - Key Roles in Brand Authority Discussions. (25:06) - The Future of Brand Authority and AI Impact. (28:02) - Advice for SaaS Founders Starting Out. (29:33) - Growing to 10 Million ARR: Key Strategies. (31:14) - The Role of SEO and Brand in Growth. (33:19) - General Advice for SaaS Founders. (33:56) - How to Contact Melissa Rosenthal: LinkedIn. (34:22) - Conclusion by Joran: Call for reviews and engagement.

Today on the show we have Saravana Kumar, the CEO and Founder of Kovai.co.In this episode, Saravana shares his journey from launching a single-product business to building a multi-product SaaS company. He reflects on the challenges of scaling multiple products and offers candid insights into why he wouldn't recommend his approach.Saravana also reveals the story behind Churn360, the customer success product he ultimately decided to shut down after significant investment, and what this taught him about market fit and opportunity cost.We then explore the signals that led to Kovai.co expanding into new products, the strategies behind scaling Document360, and how Saravana balances managing multiple SaaS products with distinct go-to-market motions.Finally, Saravana discusses why onboarding is critical to fighting churn, the importance of aligning product-market fit with sales strategies, and what SaaS founders need to know before attempting a multi-product approach.Mentioned ResourcesSaravana Kumar  Kovai.coDocument360ZendeskFreshdeskIntercomChurn360 GainsightVitallyBrian BalfourFour Fits For $100M GrowthUiPathClayChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.Ideal Customer Profile Course: How to find your Ideal Customer Profile 'ICP' in B2B SaaS

What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Greg Head, a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through his Practical Founders group and hosts the Practical Founder podcast. In this episode, they explore his insights into building a successful SaaS business without the need for big venture capital (VC) funding. This episode is essential for any SaaS founder exploring alternative paths to success. Whether you're bootstrapping or considering alternative funding options, Greg Head's insights are invaluable for building a thriving SaaS business. Key Timestamps (2:56) - Understanding the Practical Founder Approach (3:07) - Building a SaaS Without Big VC Funding (4:23) - Should Founders Aim to Sell Their SaaS? (5:49) - Building a Profitable Software Company (7:07) - Seven Paths to Success for SaaS Founders (13:10) - The Cost of Starting a Software Business (14:08) - Understanding the Value of Strategic Exits (16:45) - The Two-Bite Exit Strategy (19:16) - Private Equity vs. Strategic Exits (23:03) - The Startup Flipper Path (28:29) - Later VC Funding as an Option (36:22) - Advice for Founders at 10K MRR (39:11) - Building a Reliable Go-To-Market Motion

In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis, the CMO at Paddle, to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationship, a topic that continues to resonate with many B2B SaaS founders. Having been both a founder and a marketer, Andrew offers a unique perspective on the dynamics and challenges faced by both parties. This episode is a must-listen for any founder looking to hire their first marketing professional and establish a successful partnership. Key Timestamps (0:00) - Introduction and Marketing Challenges (1:36) - Andrew's Background and Experience (2:38) - Challenges and Pitfalls in Marketing (4:05) - Benefits of Diverse Input in Marketing (4:16) - Why Marketing is Scary (6:02) - When to Hire Your First Marketing Person (7:07) - Trigger Points for Hiring a Marketer (8:52) - Understanding the Founder's Burden (12:02) - Marketers' Challenges in Early-Stage Companies (13:32) - Transitioning Marketing Strategy (15:28) - Go-to-Market Motion and Founder-Marketer Relationship (17:48) - Channels and Tactics in Marketing (20:02) - The Importance of Benchmarking (23:52) - The Importance of Fit in Hiring (26:02) - Complementary Skills in Hiring (27:15) - Building Trust in the Relationship (28:14) - Trust Formula Explanation (30:30) - Advice for SaaS Founders at Different Stages (31:01) - Importance of Insight Over Cash

Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman talks with Ryan Allis, the CEO and founder of SaasRise, to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in ARR and selling it for $169 million. Now, through SaasRise, Ryan helps other SaaS founders build their businesses with expert guidance, coaching, and digital ad agency services. If you're looking to take your B2B SaaS business to the next level, this episode is packed with valuable insights to guide you on your journey. Key Timestamps (0:52) - Guest Introduction (1:29) - Should SaaS Founders Aim for an Exit? (2:38) - How to Achieve Nine-Figure Exits (2:41) - Bootstrapping vs. VC Funding (3:32) - The Importance of Bootstrapping (4:19) - Building Revenue Before Seeking Investment (4:39) - Mistakes SaaS Companies Make (5:01) - Effective Ways to Grow a SaaS Business (5:35) - Importance of Outbound Marketing (6:22) - Importance of Community for SaaS Founders (7:24) - Specific Forums for SaaS Growth (7:53) - Introduction to the SaaS Growth System (8:51) - Unit Economics and Customer Value (9:29) - Critical Metrics for SaaS Founders (10:24) - Calculating Customer Lifetime Value (LTV) (11:07) - Determining Target Customer Acquisition Cost (CAC) (11:49) - Importance of Paid Customer Acquisition (12:19) - Outbound Reach and Advertising (12:42) - Acquiring Customers Below Target CAC (13:09) - Outbound Marketing Strategies (14:18) - Educating the Market Proactively (14:33) - Creating a Comprehensive Lead List (15:54) - Utilizing Lead Lists for Marketing (16:21) - Creating Matched Audiences for Ads (16:52) - Email Sequences and Brand Omnipresence (17:34) - Transitioning to Warm Email Lists (19:54) - Importance of a Comprehensive Lead List (22:47) - Importance of Market Education (23:28) - Efficient Sales and Marketing Spend (24:12) - Providing Value in Content (24:23) - Creating Content and Distribution (25:09) - Building a SaaS Content Machine (25:39) - Importance of Founder-Led Content Creation (26:07) - Distribution Formats for Content (26:34) - Calculating Content Impressions (27:12) - Content Impressions and Growth (27:37) - Measuring Content Impressions (29:26) - Recap of the Content Strategy (30:17) - Content Creation Process (31:21) - Scaling and Building a Team (32:55) - Key Team Members for Scaling (33:33) - Building a System That Operates Without You (35:36) - Preparing for an Exit (35:47) - Steps for Scaling and Exiting (36:12) - Raising Capital and Timing (37:13) - Risks of Raising Capital Too Soon (38:00) - Building Revenue and Systems Before Raising Capital (38:46) - Guidelines for Series A and B Funding (39:59) - The Path to a Successful SaaS Exit (40:15) - Preparing for an Exit (41:12) - Working with M&A Advisors (42:10) - Professional Investment Banks for Exits (43:08) - Maximizing Exit Value with Investment Banks (43:39) - Benefits of Working with Investment Banks (44:24) - Final Advice for SaaS Founders (44:49) - Starting Out and Growing Initial Revenue (47:14) - Contact Information for Ryan Allis

Globally recognized acquisition lawyers who focus their time and practice on guiding acquisition entrepreneurs to get the best deal possible. SaaS boutique law firm. We have the expert experience to help SaaS Founders succeed. With over $100bn in deals under our belt, your next transaction is in good hands. Connect with Omeed

In this episode, Alex Theuma, CEO and founder of SaaStock, shares his journey from uncertain founder to leading one of the most influential SaaS conferences worldwide. Alex reflects on the struggles faced by new entrepreneurs, from costly hiring mistakes to scaling too fast internationally. He discusses how SaaStock's community-driven focus fills a critical gap for SaaS founders, offering them a collaborative space to grow, learn, and build lasting networks. Tune in as Alex delves into what makes SaaStock unique, the balance between VC and angel investors, and the entrepreneurial insights he's gained from years at the helm of a thriving international event.

Gero Decker ist Gründer von Signavio (heute SAP Signavio), welches 2021 für ca. 1Mrd. EUR an SAP verkauft wurde (Link zu einem Interview mit den Details in den Shownotes). Als Co-CEO verantwortet er den Aufbau der Vertriebsorganisation auf mehrere hunderte Mitarbeiter und über 50 Mio. EUR ARR. Wie senior sollten meine ersten Sales-Mitarbeiter sein? Welche Funktion haben Gründer im Vertrieb in der frühen Phase? Warum spielt Customer Success eine entscheidende Rolle im Enterprise Sales im B2B SaaS?Um hier tiefer in die Herausforderungen im B2B-Sales einzusteigen, übernimmt heute Syntinels Gründer Florian Dostert die Moderation.Selbst aktuell auf dem Weg zur ersten Million ARR hat er für diese Episode Sales Bakery einige Fragen und Problemstellungen aus dem Alltag eines SaaS Founders mitgebracht.Was du lernst:Wie du eine effektive Go-to-Market-Strategie aufbaust: vom ersten Euro zu 50+ Millionen EUR ARRDie Bedeutung und Implementierung von Opportunity QualificationWie man eine Balance zwischen Vertrieb und Customer Success schafft und das Zusammenspiel der Funktionen in die Unternehmenskultur integriertWie eine Sales-Org. nach dem Motto “everyday is closing day” agiertDie Sales-Rolle des Gründers in verschiedenen Wachstumsphasen ALLES ZU UNICORN BAKERY:https://zez.am/unicornbakery Alles über den 1 Milliarde Exit von Signavio:https://lnk.to/gero-deckerMehr zu Gero und Florian:Gero Decker: https://www.linkedin.com/in/gerodecker/ Signavio: https://www.signavio.com/de/ Florian Dostert: https://www.linkedin.com/in/florian-dostert/ Syntinels: https://www.syntinels.com/Join our Founder Tactics Newsletter:2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://newsletter.unicornbakery.deMarker:(00:00:00) Ab wann sich Events für Startups lohnen(00:08:07) Pros of hiring Juniors(00:09:57) Signavio's Kapitaleffizienz als Stärke der Frühphase(00:13:05) Welche Seller zu Sales Leadern werden sollten(00:15:03) Sales Compensation Plans(00:17:47) Everyday is closing day(00:31:58) Warum Signavio einen zweiten Anlauf für die US Expansion brauchte(00:38:23) Hiring Senior Sales Leaders(00:48:13) Die Rolle des Gründers im Sales Prozess(00:52:37) Opportunity Qualification als Kerndisziplin Hosted on Acast. See acast.com/privacy for more information.

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process. Key Timecodes (0:56) - Building a Sustainable SaaS Business (1:26) - Defining Sustainable Growth (2:51) - The Changing Landscape of Growth (4:55) - The Power of Brand Influence (6:13) - High Intent Lead Generation Strategies (9:37) - Four Key Growth Strategies for B2B (11:34) - Harnessing Thought Leadership and Outbound (16:53) - Best Practices for Sustainable Success (19:04) - Real-World Examples of Effective Branding (23:39) - The Role of User Experience in Growth (24:01) - Strategies for Achieving Sustainable Growth (30:43) - Tips for SaaS Founders' Success

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast, host Joran sits down with the proud founder of SwipeGuide, Daan Assen. SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we'll explore Daan's story, the smart choices he made, and what he learned along the way. Key Timecodes (0:00) - Show introduction  (1:00) - Founding SwipeGuide (2:25) - SwipeGuide's Business Model and Products (4:16) - Personal Journey and Early Ventures (6:16) - Challenges and Pivots (10:41) - Major Milestones and Scaling (16:20) - Overcoming Challenges (18:20) - Key Decisions and Strategies (21:05) - Product Development and Co-Creation (28:31) - Frameworks and Technologies (32:24) - Advice for SaaS Founders

Alessandro Chesser was one of the leading sales executives at Carta for 7 years. They always talked about helping Founders set up Trusts to preserve wealth - but it never launched. In February of 2022 he left to launch Dynasty and make the Trust process easier for Founders. Why South Dakota? Revocable or Irrevocable? 0% tax or 40% tax? We talk about it all live. 

Dave Lambert and the team at Right Side Capital Management are the most active venture capital investors, having invested in over 2,000 startups since 2009. Right Side Capital is a “pre-VC” institutional investor that operates very differently from traditional VCs: investing when SaaS companies have just a little revenue using a submission form on their website, then responding quickly and making investment decisions in a week. They also invest in practical SaaS founders with capital-efficient approaches who expect to sell their companies someday for less than $100M. In this expert episode, Dave shares practical insights for SaaS founders who don't expect to play the big VC funding game: Why raising Series A or B funding rounds from VCs reduces your odds of a successful exit What founders should be focused on when they get their first customers and revenue Why most VCs don't invest when you have just a few customers and a little revenue How the founders they invested in are using AI technology to grow more efficiently What's happening right now with acquisitions of SaaS companies for $25-$100M enterprise value Quote from Dave Lambert, Right Side Capital “More often than not, at the stages that we're investing and someone has $4K, $8K, $20K MRR, the founders are still supremely confident and think they figured out their exact ICP and how it's going to grow in scale. They think, We're just going to take your money, and it's going to be straight up from here. And it never does, or almost never does. “We're having conversations with founders where we're sharing, Hey, just so you know, 90% of our companies miss their revenue targets massively in their first year. So you should assume that you are going to as well. “But guess what? They all spend exactly what they thought they were gonna spend or more, usually. Just know that that's gonna be the case and have a plan for where you're still alive if things don't go as expected.” Links Dave Lambert on LinkedIn Right Side Capital Management on LinkedIn Right Side Capital Management website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. 

We typically see four main tipping points for founders when they're deciding to sell their business or to raise capital. In this episode, managing directors Mike Lyon and Jeff Koons discuss what those milestones look like and how founders can decide for themselves if the time is right to consider pursuing a transaction. Securities offered through Vista Point Advisors, member FINRA/SIPC. This has been provided for informational purposes only and should not be considered as investment advice or a recommendation. It is not intended to address all circumstances that might arise. The views expressed herein may change at any time subsequent to the date of issue. Opinions contained herein should not be interpreted as a guarantee of future results. Outcomes will vary depending on individual circumstances. Any examples used in this material are generic, hypothetical and for illustration purposes only. Testimonials from past clients may not be representative of the experience of other clients and there is no guarantee of future performance or success. Clients are not compensated for their comments.

Manav Garg is the founder of Eka and Together Fund.Manav started Eka before SaaS was even a word. We start with Manav's journey from a small town in Punjab to founding Eka, one of India's first vertical SaaS companies. He shares all the ups and down in Eka & his life in the last 20 years. From building and selling from India to global businesses. From pivoting, which few companies survive, to coming out not just alive but highly profitable again. We also discuss his work with SaaS Bhoomi, future of Indian B2B SaaS, Together fund and Manav's next mission.-------------------------------------Timestamps00:00 - Introduction00:39 - From Small Town Punjab to International Trading12:08 - Quitting Job & Now What17:00 - Fundraising Struggles & Launching Eka23:07 - Scaling Eka from $3-4 million to $10-20 million26:57 - The Journey of Scaling a SaaS Business From India30:00 - The Time To Pivot & How to Come Out Alive35:23 - Build SaaS From India: But Where Are The Lessons?36:26 - Reaching Revenue Peaks Again After The Pivot37:23 - Next Mission After Eka41:14 - How To Plan An Exit Like a Pro48:30 - Together Fund and Its Mission54:17 - AI Wave & SaaS: What's Changed?1:00:08 - The Growth of Indian B2B SaaS1:03:33 - AI-First Tools From India1:08:08 - AI and New(&Old) Industries1:12:00 - Business Runs On Trust1:17:20 - Don't Be Indisciplined About Discipline1:21:14 - Lessons From 20-year journey with Eka___________________________________Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journeys from our startups but lacked the experience of building 1-10 journeys. Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes. We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings. ___________________________________Visit our Website: https://neon.fund/Follow us on Instagram: https://www.instagram.com/theneonshoww/Follow us on Twitter: https://twitter.com/TheNeonShowwFollow us on LinkedIn: https://www.linkedin.com/company/beneon/___________________________________*Sponsor Shout Out*Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.To know more, visit https://primevp.in/___________________________________

In today's episode of the Grow Your B2B SaaS podcast, host Joran welcomes Liam Martin, the co-founder of Time Doctor, a SaaS company specializing in time tracking and productivity monitoring. Liam's background is quite diverse, having worked as a journal editor, a research and teaching assistant, and the co-founder of staff.com. His entrepreneurial journey took a significant turn when he founded Time Doctor in April 2012, driven by a need to solve a problem he faced with an online tutoring business. Key Timecodes (00:00) Introduction to Scaling Customers and Remote Work Impact (01:00) Spotlight on Liam Martin, Co-founder of Time Doctor (01:35) Genesis of Time Doctor: Solving a Crucial Problem (02:26) Tracing Time Doctor's Origin Story (02:29) Early Challenges in Time Doctor's Development (02:50) Current ARR and Business Model Insights (03:09) Exploring Employee Count and Remote Work Dynamics (03:42) Overview of Time Doctor's Services (04:18) Journey into Entrepreneurship (04:49) Academic to Entrepreneurial Transition (05:58) Driving Forces Behind Time Doctor (06:10) Mission and Impact of COVID-19 on Remote Work (07:29) Customer Testimonials and Their Impact (08:10) Growth Strategies Amidst COVID-19 (09:52) Personal Challenges and Navigating Burnout (11:11) Managing Workload and Achieving Balance (12:03) Steps to Recover from Burnout (15:04) Strategic Decisions During Growth (15:16) Differentiating Through Growth Strategies (18:23) Go-to-Market Strategy and Sales Approach (21:08) Transition to a Combined Sales Approach (22:54) Customer Qualification and Sales Funnel Management (24:34) Scaling Opportunities with Large Customers (28:32) Addressing Major Technical Challenges (29:08) Managing Significant Technical Failures (31:08) Reflecting on Past Decisions and Potential Regrets (31:29) Strategic Learnings from COVID-19 Challenges (36:19) Role of AI and Machine Learning in Time Doctor (37:35) Vision for Future Product Development (38:11) Advice for Early-Stage SaaS Founders (38:22) Insights for Scaling from 10K MRR to 10M ARR (41:20) Summary and Advice for SaaS Founders

Upset is the best Go-to-Market partner for early-stage B2B SaaS startups. We help founders from rising ecosystems turn their early-stage B2B SaaS startups into world champions, leveraging a unique growth playbook specially built for underdogs. Connect with Vaios

In this insightful and engaging podcast episode, Vlad Gozman, the founder of Involve.Me, shares his entrepreneurial journey and valuable lessons learned along the way.  From starting his first company straight out of university to pivoting and growing Involve.Me into a successful SaaS company, Vlad's experiences offer a wealth of wisdom for aspiring SaaS founders. He emphasizes the importance of validation, building a strong team, leveraging AI effectively, and the power of partnerships in scaling a SaaS business.  Tune in to discover practical advice and inspiring insights from Vlad's entrepreneurial journey to help you navigate the challenges and opportunities in the SaaS world. Key Timecodes (00:29) Introduction and Background (01:25) Evolution of Involve.Me's Product (02:58) Mission and Product Description (03:54) Entrepreneurial Journey and Motivation (05:34) Long-Term Goals and Motivation (08:02) Pivoting from VR to Interactive Content (10:51) Overcoming Challenges and Rock Bottom Moments (16:22) Leveraging Reditus for Marketing (22:54) Leveraging AI in InvolveMe (25:51) Advice for SaaS Founders at Different Stages

Jamie, CEO of Cybersmart, shares invaluable insights and strategies for B2B SaaS founders navigating the journey from startup to scale-up. From effective time management to fostering a supportive company culture, Jamie offers practical advice gleaned from his own experiences. Whether you're striving to reach $10k in monthly recurring revenue or aiming for $10 million in ARR, this episode provides actionable tips to help you succeed in the competitive world of B2B SaaS. Transitioning from a hands-on founder to a visionary leader requires a shift in focus towards strategic initiatives and personal growth. By stepping back from day-to-day operations and honing in on high-level goals and vision-setting, founders can steer their companies towards sustainable success. Embracing change, fostering a robust company culture, and focusing on personal development are essential components for navigating the complexities of scaling a SaaS business. The evolution from being deeply involved in every aspect of the business to empowering the team and driving organizational success is a crucial phase in the founder's journey. Key Timecodes Jamie's Background and Entrepreneurial Journey (00:37) Goals and Motivation (01:46)  Company Overview and Metrics (02:28)  Funding and Investor Relationships (03:18)  Product Market Fit and Customer Feedback (05:11) Go-to-Market Strategy and Channel Partnerships (12:27) Company Challenges and People Management (16:37) Personal Development and Time Management (30:26) Advice for SaaS Founders at Different Stages (35:41) Jamie's Advice on Leadership and Planning (39:38) Encouragement for SaaS Founders (40:06) Stay Quivered - Perseverance and Adaptability (40:57)

David Evans, the managing partner of Sentiero Ventures, a seed fund focused on AI-focused software startups. David discusses the role of AI in software development and the opportunities it presents for practical SaaS startups. He shares his journey with AI and predictive modeling in his previous companies and the key factors he looks for when investing in AI-powered companies. In this expert podcast interview, David discusses: The new questions about revenue models for AI-powered companies The challenge of cost in AI and the potential for innovation The importance of clean and relevant data to train models and machine learning Balancing AI in the go-to-market strategy The impact of AI on various industries Quote from David Evans, Managing Partner of Sentiero Ventures “The biggest challenges and opportunities we see right now are in the revenue model. The traditional per-user, per-month model in SaaS is becoming increasingly difficult to justify in AI-powered companies because every time I interact with ChatGPT, there is an associated nontrivial cost. When I ask it a question with AI, there is a compute resource of OpenAI or whatever that is being directly accessed. “This also leads to some opportunities to scale revenue more quickly because you can now charge based on utilization. With the right sort of unit economics, you have the opportunity to scale your revenue more directly with usage and value. Companies will scale their utilization very quickly when they see results. It gets really interesting fast. “It's obvious when you start viewing it through the lens of whether I need to run one more campaign. If they are making money, then yes, I'll pay for the next campaign and the next one. We're seeing a better scale with utilization-based billing. You have to figure out the unit economics to ensure you're doing it profitably.” Links David Evans on LinkedIn Sentiero Ventures on LinkedIn Sentiero Ventures website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app. Get weekly Practical Founders newsletter and podcast updates at practicalfounders.com. 

Wondering how to sell enterprise SaaS? Well prepare to learn from a 100M+ ARR founder. In this episode on the Grow Your B2B SaaS podcast, Host Joran Hofman dives into a conversation with Jim Yu, the founder and exec chair at BrightEdge, exploring the ins and outs of building and selling enterprise SaaS. Jim generously shares his journey, reflecting on the hurdles and lessons learned along the way. He stresses the importance of laying a solid foundation before scaling, understanding the nuances of sales strategies, and cultivating advocates within enterprises.  Furthermore, Jim delves into the necessity of a structured approach, the creation of effective playbooks, and staying attuned to the macroeconomic landscape. Offering invaluable advice to SaaS founders, Jim advocates for continuous iteration and optimization of value propositions, customer acquisition costs, and lifetime value. Drawing from his experience in growing BrightEdge to over $100 million ARR, Jim's insights shed light on the intricate world of enterprise SaaS. Key Timecodes 1. Show Intro - (00:00) 2. Guest Intro - (00:36) 3. Jim's Background and Experience - (01:05) 4. Early Days of SaaS and Salesforce - (02:15) 5. Starting BrightEdge - (03:04) 6. Enterprise SaaS vs. SMB SaaS - (03:18) 7. Importance of Sales Team in Enterprise SaaS - (05:13) 8. Growth of BrightEdge - (08:12) 9. Mistakes Made in Enterprise SaaS - (19:53) 10. Strategies for Selling Enterprise SaaS - (24:50) 11. Challenges Faced in Enterprise Sales - (28:14) 12. Quick Wins in Procurement Process - (33:13) 13. Advice for Starting and Growing SaaS - (35:31) 14. Advice for Scaling to $10 Million ARR - (36:40) 15. General Advice for SaaS Founders - (39:29) 16. One Thing Wished Known 10 Years Ago - (40:28)

How is Chili Piper becoming a billion dollar company? In this episode of the Grow Your B2B SaaS Podcast, Joran Hofman interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a B2B SaaS company that helps sales teams automatically schedule appointments with leads They Instantly turn inbound leads into qualified meetings. They discuss Chili Piper's journey to becoming a billion-dollar company, including their valuation and mistakes along the way. Alina shares her personal motivation and the challenges she faced as an entrepreneur. She emphasizes the importance of trusting your own path and not listening to others' advice. Alina also provides advice for growing a B2B SaaS company, from zero to 10K MRR and beyond.  Key Timecodes (00:52) Chili Piper's Journey and Valuation (03:13) Personal Questions and Motivation (04:37) Lessons Learned and Regrets (05:35) Chili Piper's Future Plans and Expansion (07:28) How Chili Piper Was Built on Their Own Terms (08:26) Growing Talent and Unconventional Decision Making (09:19) Biggest Challenges and Personal Growth (10:44) Overcoming Layoffs and Building Trust (12:01) Looking Back and Building Confidence (13:57) Chili Piper's Future Goals and Impact (14:53) The Value of Trusting Your Own Path (15:51) Dealing with Competition and Market Dynamics (20:56) Advice for Growing from 10K MRR to 10 Million ARR (23:51) Advice for SaaS Founders on Their Journey (24:47) The Importance of Understanding Different Departments (26:15) Reflections on Entrepreneurship and Learning

Do you already have an affiliate marketing program set up for your B2B SaaS? If not, Are you considering setting up an affiliate marketing program for your B2B SaaS but unsure where to start? Fear not! In this episode of the Grow Your B2B SaaS Podcast, hosted by Joran Hofman, we delve deep into the world of affiliate marketing. Our guest expert, Dustin Howes, brings over 13 years of experience in affiliate marketing, having worked with renowned companies in the industry. With his extensive expertise, including hosting the Affiliate Nerd Out podcast and creating his own affiliate marketing masterclass, Dustin is the go-to resource for discussing effective affiliate marketing strategies. Key Timecodes (00:36)Show and guest intro (1:17)Why listen to Dustin (2:14) What is Affiliate Marketing (3:12) Minimum Requirements for Starting an Affiliate Program (4:52) Misconceptions About Affiliate Marketing (6:57) Benefits of Setting Up an Affiliate Program for B2B SaaS Companies (9:32) Common Mistakes in Setting Up and Managing an Affiliate Program (11:55) How the perfect Onboarding of Affiliates should look like (14:09) Why it's important to write content for your affiliates (18:02) Dustin's Ideal process for setting up an affiliate program (20:47) The Importance of Patience in Growing an Affiliate Program 25:09 Can your Existing Clients be your Affiliates? (25:43)  Best Practices for Onboarding Affiliates (27:49) Influencers vs. Established Publishers: Which Content Strategy Reigns Supreme? (29:24) Challenges in Affiliate Marketing Outreach (31:57) Advice for Growing a SaaS to 10K MRR (33:13) Advice for Growing a SaaS to 10M ARR (35:13) Advice for SaaS Founders (37:02) The One thing Dustin wishes he knew 10 years ago (37:06) The Importance of AI in Marketing

Girish Mathrubootham – founder and CEO of Freshworks – feels strongly about having the authority to take one's own decisions, from a young age.He made a very apt example in our conversation with him earlier this month at his office in Chennai: a kid never gets to make his own decisions, even if it is to just order food of their liking. This in turn translates into their adulthood as an inability to make decisions.Girish has been out there making most of his decisions for himself from a young age, including which school he would go to, which college he'll enrol in and having a say in most of his major life decisions.The biggest learning he got out of this: understanding the consequences of your actions and reflecting on them to see the untapped opportunities that lay ahead. And once he got good at that, he became adept at learning so that he could do something about the untapped opportunities.Girish isn't just the CEO of a NASDAQ-listed SaaS company, he's also deeply involved in SaaSBoomi, a community that calls itself The World's Largest Pay-it-forward Community of SaaS Founders.As one of SaaSboomi's founding members, Girish played a big role in shaping its culture of openness and paying it forward. He did it by sharing in detail the methods and tactics that got a young Freshworks to $1M in annual revenue. Then, a few years later – as he explained –  he took Freshworks from $1M to $5M.How often do you see a company explain their growth playbook to a possible future competitor and enable them?It's rare.Girish also doesn't limit his wish to pay-it-back just within the SaaS universe. He's also out there  with a mission to build world class champions from the football academy he set up, FC Madras. He's infused 100 crores into his academy for the game he loves because he knows the talent is there and it needs to be nurtured properly and in the future we might have a shot at the world stage.Welcome to part 2 of our conversation with Girish. This episode too, like the first part, is filled with colorful quotes and examples ranging from Steve Jobs to Rajnikanth movies!This is episode 43 of First Principles–The Ken's weekly leadership podcast. Let's get started.

Get ready to ditch those outdated marketing playbooks and level up your growth game! In this explosive episode, I'm spilling the beans on the secret weapon that catapulted my own startup from the brink of failure to thriving: Product-Led Growth (PLG). Think PLG is just for the big players with massive budgets? Think again. This is the ultimate growth equalizer for scrappy startups and bootstrapped founders. I'll share the proven strategies I used to outsmart VC-backed competitors and build a sustainable, revenue-generating machine. Spoiler alert: it wasn't about fancy ads or pushy sales tactics. Inside this episode, you'll discover: The fatal flaws in your current marketing funnel and why your SaaS growth is stalling (get ready for some truth bombs that might sting a bit).Why your product itself is your most powerful salesperson – I'll reveal how to turn it into an engine for generating leads and loyal customers.The secret PLG metrics that actually matter (hint: it's not just about those vanity stats).Real-world case studies of how companies like Canva exploded onto the scene by mastering PLG, and how you can replicate their success.My step-by-step playbook for building a PLG flywheel that delivers consistent, scalable growth (no more sleepless nights wondering where your next customer is coming from). Let's be honest – the SaaS world is getting saturated. If you keep playing by the old rules, you're going to get crushed. This is your chance to join the ranks of game-changing startups who understand that the future of SaaS belongs to those who put the user experience first. If you're a SaaS founder or marketer struggling to break through the noise, this episode is your lifeline. Visit udit.co to jumpstart your PLG transformation and take your SaaS business to the next level.

SaaS Founders, CXOs, and Sales Leaders… Are you ready to unlock the revenue growth that's been hiding in plain sight? The eternal war between sales and marketing... it's the silent killer of SaaS success. Leads that fizzle, finger-pointing, and missed opportunities are symptoms of this deep-seated problem. But here's the secret: This struggle is actually your biggest growth opportunity in disguise. Imagine a world where: Marketing fuels your pipeline with scorching hot leads that practically beg to be closed.Sales closes with laser focus, armed with insights that make marketing campaigns unstoppable.Your entire team is aligned behind shared goals, driving revenue growth unlike anything you've seen. Stop wishing, start doing! In the latest episode of the Modern Revenue podcast, I spill the beans on how to turn your sales and marketing rivalry into a revenue-generating force multiplier. You'll get: Actionable strategies to ditch the silos and start collaborating for explosive growth.Real-world examples and data-backed insights you won't find in some tired textbook.My personal story of bridging the divide and boosting close rates like never before. This isn't just another podcast episode... it's your blueprint for building a SaaS machine that leaves competitors scrambling to catch up. Don't miss out. Click here to listen now! P.S. Love what you hear? Subscribe to Modern Revenue and become an insider in the future of SaaS sales. Visit https://udit.co and book a call with me if you are finding it challenging to grow your SaaS.

“You got to develop an appreciation for saying ‘no' and ‘not right now'”. Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the negative impact of 'Shiny Object Syndrome' on business founders' decision-making. They offer insights on recognizing and addressing this behavior, emphasizing the importance of team balance, clear evaluation metrics, and effective communication for achieving shared goals.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:45) - The entrepreneur's mindset and its impact(3:00) - Consequences of shifting strategies(4:36) - Recognizing and overcoming shiny object syndrome(6:37) - The role of team members in overcoming shiny object syndrome(7:33) - Importance of awareness and communication(12:21) - The role of data in decision making(17:08) - Importance of staying the course

Master the art of stress management and emotional resilience in this episode of Saas Fuel as Jeff Mains talks with Kenneth Berger, a seasoned startup coach, former founder and one of Slack's earliest hires. Kenneth brought to light a crucial perspective for any entrepreneur: the recognition that we always have options and choices, even amidst suffering or challenges.He discusses the importance of self-worth and the courage to articulate and chase after one's goals, highlighting the upcoming book "Ask For What You Want" as a guide for founders to confidently pursue their ambitions. The discussion takes a candid look at the importance of regular stress checks to avoid the burnout that awaits those who ignore the warning signs and confront the psychological turbulence that can throw a founder off course.Together, they explore why maintaining mental and emotional well-being is more than a personal quest; it's a necessity for professional survival.Key Takeaways[00:01:11] - Preventing Burnout for SaaS Founders [00:06:03] - Aiding individuals in stress management and burnout prevention[00:08:39] - Overcoming Limiting Beliefs and Asking[00:11:55] - Asking for What You Want [00:18:06] - Beating and Managing Imposter Syndrome [00:29:10] - Challenges in transitioning between companies [00:36:53] - Rationalizing actions and ownership of mistakes.[00:39:00] - Feeling Safe and Strategies for Coping [00:41:38] - Promoting Openness and Data-Driven Decision Making Tweetable Quotes"Burnout often comes from feeling that the stakes are so high that you cannot fail." - 00:08:08 Kenneth Berger"Asking for what you want is how you get everything in life, but to do that, you've got to iterate." - 00:14:14 Kenneth Berger"Well, really, it's about fear, right? So when we say this is the only thing we can do, usually what we really mean is part of me is so afraid of the alternative that I cannot allow that to happen; it is not safe like something horrible is going to happen." - 00:22:14 Kenneth Berger"The cost is these are unsustainable strategies, right? That if we blame everyone all the time, eventually that's going to hurt our relationships." - 00:39:53 Kenneth Berger"The more we can be open about that stuff and just say that that's data, that's like any other data that helps us figure out how to run our lives and run our businesses and not some taboo thing we don't talk about." - 00:41:00 Kenneth BergerThere's no life without suffering. Suffering is just part of life and is certainly part of entrepreneurship.” - 00:19:51 Kenneth BergerSaaS Leadership LessonsAcknowledge the Reality of Stress and Burnout: Recognize that stress is an inevitable part of the entrepreneurial journey. Just as an airplane must maintain cabin pressure to ensure the safety of its passengers, a leader must regularly check in on their stress levels to prevent burnout. Reframe Rejection and Failure: Reframe rejection not as a personal failure but as an opportunity for growth. By viewing setbacks as a natural part of the sales process or leadership journey, leaders can maintain a positive outlook and learn from each experience.Cultivate Emotional Resilience: Develop emotional resilience by understanding that some suffering is inevitable but choosing their battles wisely. By...

Explore the often-neglected realm of health and well-being as Jeff Mains is joined by Olly Wood – founder of The Body Reset. Olly shares his journey from personal trainer to health coach, his approach to holistic health, and how he helps clients navigate the noisy world of wellness.He offered insights on common misconceptions about health, the importance of gut health, and the impact of mindset on our overall well-being. and provides tips for incorporating healthy habits into a busy lifestyle. Moving away from the confusion of fad diets, Olly guides you toward a personalized nutritional blueprint that aligns with the specific needs of your body.Olly advocates approaching health as they would their business, with strategic planning and a focus on building a strong foundation.Key Takeaways[00:00:00] - Health and Well-Being for SaaS Founders[00:11:10] - The Principles of Holistic Approach[00:17:16] - Approaching Health and Business[00:26:21] - The Mind-Body Connection in Nutrition[00:30:20] - Maximizing Muscle Stimulus and Body Composition[00:41:49] -Managing Blood Sugar for Optimal Performance[00:46:32] - Inspiring Long-Lasting Change in Clients[00:51:17] - Introduction to Health Mindset and ResourcesTweetable Quotes"Riding big waves is more than just a skill. It is an exhilarating journey of transformation." - 00:00:26 Jeff Mains"To take care of your business, your team, and your family, you first need to take care of yourself. It's not selfish, it's fundamental." - 00:02:15 Jeff Mains"It's not what you eat, it's what you absorb that matters." - 00:21:52 Olly Wood"If you're eating everything in a shake option, we're fundamentally just not absorbing it the same way." - 00:27:32 Olly Wood"Stress is not a level, it's a threshold." - 00:50:38 Olly Wood"Health is no longer this massive, confusing topic that's going in 10 different directions, but rather me addressing the root cause, which is my mindset around how I'm approaching it in the first instance." - 00:52:10 Olly WoodSaaS Leadership LessonsPrioritize your health: Just like a car can't run without fuel, you can't effectively lead without taking care of your health. Make it a priority to set health goals, schedule downtime, and cultivate a support system to ensure you are taking care of yourself physically and mentally.Focus on small changes and habits: Instead of trying to make huge monumental changes all at once, focus on making small changes that can create lasting habits. Just like in business, small consistent actions can lead to significant results over time.Address the root cause of health issues: Rather than just treating symptoms, take the time to address the root cause of any health issues you may be experiencing. This may involve looking at factors such as inflammation, gut health, and stress levels. By addressing the underlying causes, you can create long-lasting change and improve overall health and performance.Approach health like you approach your business: Just as you strategically plan and manage your business, apply the same level of attention and intentionality to your personal health. Set goals, track metrics, and make informed decisions based on what works best for you. Treat yourself as the CEO of your well-being.Embrace the journey and focus on long-term results:

Expansify is your direct route to scaling in the United States. While other companies handle the basics like incorporation, legalities, and banking advice, we focus on the pivotal steps for success. Achieving product-market fit with your ICP and dominating your niche is paramount. In the fiercely competitive US market, differentiation is key. At Expansify, we've distilled our expertise into a proven blueprint—110 steps that guarantee a successful US go-to-market strategy. Your journey to US market mastery starts here Connect with Michael

SaaStr 711: 5 Lessons from Scaling Six Products to $100M+ with Samsara's Chief Strategy Officer Kiren Sekar For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this episode's for you. At the SaaStr Annual, Kiren Sekar, Samsara's Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. The six products/companies Kiren helped scale to $100M that he'll reference in this playbook include: Bill, Cloudflare, Crowdstrike, Samsara, Snowflake, and Zscaler.  His five lessons are: A single metric that helps guide decisions of when to pivot, when to iterate, and when to pivot.   Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. Building customer feedback into the DNA of your product team and products. Going multi-product early.  Listen to the full episode now.  -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave200 -------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.  

My guest today is Belen Wagaw! Ex-Saas Chief Storyteller, she's growing personal brands for B2B SaaS founders. She helped executives at SAP, Salesforce, Zendesk, ServiceNow, Google, and IBM. If you're on a senior leadership team, you have a ton of expertise. The issue? It's behind doors. A bigger issue? You're missing out on opportunities. Opportunities like VCs investing in you, PE firms backing you, customers choosing you, and talent flocking to you So when you are: - Attracting talent - Preparing to IPO - Scaling the business - Looking to raise funding - Working on an acquisition You realize: - Your LinkedIn doesn't match your company - You rely on press & traditional PR to share news - Your circle of influence is smaller than you thought Instead, you could invest in elevating your entire team's online presence through PERSONAL BRANDING. Transforming knowledge into action – that's the essence of true learning. We dive into the realm of personal branding and its impact on B2B success. You won't believe the insights we uncovered! In this insightful conversation with Belena Wagaw, we explored the pivotal role of personal branding in elevating a company's presence in the B2B arena. The episode is packed with real-world examples and actionable strategies that showcase how personal branding is not just a buzzword, but a critical tool for driving business growth and visibility.

Scott Belsky, CSO, and EVP at Adobe, does a deep dive on the profound transformations taking place in the creative world. As technology continues to reshape the landscape, Cloud and SaaS Founders, VCs, and Executives must adapt and evolve to stay ahead. Discover the playbook to thrive in this dynamic environment and unlock unprecedented opportunities. Belsky will share his deep insights into the rapidly changing creative industry, drawing from his vast experience at the forefront of innovation. -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave50 SaaStr Europa: June 5-6 in London. We'll be hosting the 5th SaaStr Europa in London for two days of content and networking. Join 3,000 SaaS and Cloud leaders. Podcast listeners can grab a discount on Europa tickets here: https://www.saastreuropa2024.com/buy-tickets?promo=fave20 -------------------------------------------------------------------------------------------- This episode is sponsored by: Northwest Registered Agent When starting your business, it's important to use a service that will actually help you. Northwest Registered Agent is that service. They'll form your company fast, give you the documents you need to open a business bank account, and even provide you with mail scanning and a business address to keep your personal privacy intact. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.

Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.0:00 Introduction1:23 Conversation with Jared4:26 Debunking community building7:20 Building blocks10:50 Meeting friends online15:10 LinkedIn to Slack16:40 Apollo VS ZoomInfo20:56 The long game27:45 Crawl, walk, run30:00 Sign of success32:14 OutroSign up for RevCon for free on 10/18-10/19Check out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jared: LinkedIn | RevGeniusFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

October 16th in Dublin. Meet 5000 SaaS founders in a week or so. Aircall Co-Founder will share how he hit $130m ARR. Muck Rack founder will share why he did $180m Series A and secondary after bootstrapping to $50m. 

Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.  In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success.  For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.  

Jason Lemkin is the Founder @ SaaStr one of the best-performing early-stage venture funds focused on SaaS. In the past, Jason has led investments in Algolia, Pipedrive, Salesloft, TalkDesk, and RevenueCat to name a few. Prior to SaaStr, Jason was an entrepreneur, selling EchoSign to Adobe for $100M where it is now a $250M ARR product. Rick Zullo is the Co-Founder and General Partner at Equal Ventures. Prior to co-founding Equal Ventures, Rick was an investor at Lightbank, Prior to Lightbank, Rick worked with investment firms Foundation Capital, Bowery Capital, and Lightview Capital. In Today's Episode We Discuss: 1. Why Venture Capital Needs It's Jerry Maguire Moment: Why does Rick believe that VC needs it's "Jerry Maguire" moment? What needs to change? What needs to stay the same? Why does Jason believe we will see even more mega funds in 2024 and 2025? 2. Unicorns are So 2019: Why does Jason believe that "unicorn investing is mostly dead for bigger funds and none of them are looking for a $1BN outcome anymore?" Why does Rick believe that multi-stage fund investing at seed simply does not make sense? What does Rick believe many founders need to know when they take multi-stage money at seed? Of the over 1,000 unicorns created over the last few years, how many of them do Rick and Jason feel are actually unicorns today? 3. Efficiency and Growth: We Need it All: Why does Jason believe, as a founder you should be embarrassed if you ever had a RIF (reduction in force)? Last year many founders got a pass on growth as they were more efficient. Is that pass over? Do they need to get back to growth? What is the single biggest reason that companies do not scale from seed to Series A? What happens to the many companies with years of runway but no product-market-fit? Are we entering a new age of efficient company building or will we go back to high burn environments and excessive spending? 4. Entering the World of LPs: If Jason and Rick were to advise LPs today on how much to discount the value of their venture books, what advice would they give? How have markups completely corrupted the venture ecosystem? How does LPs being incentivized by paper-marks make the industry even more screwed? What are the single biggest misalignments between GP and LP?

On today's episode, we're joined by Jason Kruger, President & Founder at Signature Analytics, a provider of expert-level accounting and business advisory solutions to small and middle-market businesses throughout Southern California and beyond.We talk about:Accounting mistakes commonly made by SaaS foundersThe challenges of balancing CEO optimism with necessary pragmatismAreas successful SaaS CEOs spend the most time onThe collaborative process of developing KPIsThe trouble with viewing accounting as a necessary evil

In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startupsThe competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network...Read more... »Click the icon below to listen.  

In this episode, I'm going to share 5 highlight clips that contain insights and lessons which I believe are going to be super-helpful for early-stage SaaS founders. Show Notes: https://saasclub.io/357 Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join

In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think about the impact on your business. Topics we cover: 2:08 - Einar's thoughts on the state of AI 7:11 - Why you shouldn't ignore AI 9:33 - The 4 categories of AI 18:36 - AI is not a product differentiator 22:01- Should bootstrapped companies try to build their own LLMs? 24:41- Using AI internally in your company 30:03 - Is my business model a ticking time bomb? Links from the Show: Einar Vollset (@einarvollset) I Twitter MicroConf Europe MicroConf Youtube Channel If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you.Subscribe & Review: iTunes | Spotify | Stitcher Transcript: Rob...Read more... »Click the icon below to listen.  

Aytekin Tank is the founder and CEO of JotForm and author of the new book, "Automate Your Busywork: Do Less, Achieve More, and Save Your Brain for the Big Stuff". Show Notes: https://saasclub.io/354 Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/ Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join