Podcast appearances and mentions of michael margolis

In this engaging conversation,Michael Margolis, CEO of Storied and Author of Story 10X, shares his unique journey to storytelling expert, emphasizing the importance of narrative in leadership and product management. Michael is a thought provoking storyteller, who has tranied product, data and Go to Market teams at companies such as Google, Meta, Microsoft, NASA, SAP, Salesforce, Uber .. the list goes on. He is also the author two books, Story 10X Turning the Impossible into the Inevitable and Believe Me, a storytelling manifesto for innovators and change-makers. In this episode he discusses the distinction between storytelling and narrative, the significance of understanding the language of business, and the role of soft skills in effective leadership. Margolis introduces the SFB Narrative Method as a framework for influencing others and highlights the importance of listening and understanding assumptions in communication. The discussion culminates in the exploration of influence archetypes and the necessity of aligning expectations to foster better relationships in professional settings.Key Takeaways:​Chocolate fosters connection and community.​Storytelling is about the narrative, not just anecdotes.​Learning the language of business is crucial for success.​Soft skills are essential for leadership progression.​Influencing requires a future-first approach.​Listening is key to understanding and influence.​Crafting narratives is vital for executive buy-in.​The SFB Narrative Method helps structure influence efforts.​Understanding influence archetypes can enhance communication.​Aligning expectations is critical for relationship success.Connect with Michael Margolis on LinkedIn:https://www.linkedin.com/in/michaelmargolis/Connect with host Rahul Abhyankar on LinkedIn:https://www.linkedin.com/in/rahulabhyankar

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesLearn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.Visit our website for the detailed episode recap with key learnings.Learn More Faster – Michael's bookFollow Michael on LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

In this episode of Let's Talk Future™, Jane Ross and Michael Margolis, R.Ph., Head of Healthcare Investment Banking at Oppenheimer, discuss the biotech sector's 2025 outlook. Topics include interest rates, healthcare policy changes, M&A, and IPO trends. Despite challenges, Michael highlights strong innovation and upcoming catalysts as opportunities for investors. Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events.  Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections.  Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments.  Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities.  Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC. 7510730.1  

Michael Margolis has been a UX research partner at Google Ventures (GV) for nearly 15 years. He has developed a unique approach to helping startups identify their “bullseye customer”—the specific subset of their target market who initially is most likely to adopt their product. Michael has conducted over 300 hands-on research sprints with GV portfolio companies across various industries and helped develop the “design sprint” process made famous by the book Sprint. In our conversation, we discuss:• The step-by-step process of running a bullseye customer sprint• The most common mistakes founders make when picking their first customers• Practical tips for conducting effective customer interviews• How to create simple but effective prototypes for user research• The power of “watch parties” in aligning teams around customer insights• How to apply these methods beyond typical tech startups—Brought to you by:• Eppo—Run reliable, impactful experiments• Paragon—Ship every SaaS integration your customers want• Enterpret—Transform customer feedback into product growth—Find the transcript at: https://www.lennysnewsletter.com/p/finding-your-bullseye-customer-michael-margolis—Where to find Michael Margolis:• X: https://x.com/mmargolis• LinkedIn: https://www.linkedin.com/in/mmargolis/• Website: https://www.learnmorefaster.com/• Medium: https://medium.com/@mmargolis—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Michael's background(09:11) Bullseye customers vs. ideal customer profiles (ICPs)(12:32) An overview of the bullseye customer sprint(20:56) When to use the bullseye customer sprint(22:19) Step one: Agree on goals and key questions(23:48) Step two: Define your bullseye customer(25:52) The importance of a narrow target audience(29:00) An example of step two in action(38:24) Narrowing attributes and exclusion criteria(43:28) Step three: Recruiting and compensating participants(56:11) Step four: Creating effective prototypes(01:01:10) Step five: Drafting your interview guide(01:08:49) Step six: The watch party method(01:19:40) Common pitfalls and final thoughts(01:24:43) Closing thoughts and where to find Michael—Referenced:• Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product: https://www.learnmorefaster.com• Alcoa: https://www.alcoa.com• Dupont: https://www.dupont.com• Ericsson: https://www.ericsson.com• Google Ventures: https://www.gv.com/• Kate Aronowitz on LinkedIn: https://www.linkedin.com/in/katearonowitz/• Vanessa Cho on LinkedIn: https://www.linkedin.com/in/veecho/• How to kickstart and scale a consumer business—Step 2: Identify your super-specific who: https://www.lennysnewsletter.com/p/consumer-business-super-specific-who• When enough is enough | Andy Johns (ex-FB, Twitter, Quora): https://www.lennysnewsletter.com/p/when-enough-is-enough-andy-johns• Zipline for health care: https://www.flyzipline.com/solutions/healthcare• Jobs to Be Done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done• User Interviews: https://www.userinterviews.com/• Respondent: https://www.respondent.io/• Flatiron Health: https://flatiron.com/• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Gong: https://www.gong.io• Linear: https://linear.app• Gusto: https://gusto.com/• Humble Inquiry: The Gentle Art of Asking Instead of Telling: https://bookshop.org/p/books/humble-inquiry-second-edition-the-gentle-art-of-asking-instead-of-telling-edgar-h-schein/14739375• Figma: https://www.figma.com—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Michael Margolis, UX Research Partner at Google Ventures, breaks down the Bullseye Customer Sprint methodology and how it helps startups quickly identify what to build and who to target. Learn how to use the “5 and 3 in 1 formula”—five bullseye customers, three prototypes, in one day—to accelerate learning and de-risk product decision-making.Gain practical strategies for streamlining customer discovery so you can build the right products, faster. Michael shares how to define your bullseye customers, prioritize the key questions to focus on, and avoid common pitfalls in early product development.About Michael: Michael Margolis joined Google Ventures in 2010 as the venture industry's first UX research partner. With over 30 years of experience, he's conducted 300 research sprints with GV portfolio companies across diverse sectors. His work has helped hundreds of companies boost conversions, test new concepts, streamline workflows, and define bullseye customers. Michael joined Google as a staff user experience researcher, where he conducted research for Gmail, led the UX research team for Google Apps, and managed Google's UX team in Seattle. Before Google, he spearheaded user research at Walmart.com and produced educational software at Electronic Arts. Michael earned his bachelor's and master's degrees in anthropology from Stanford University and is the author of Learn More Faster.Connect with Michael:You can follow Michael on LinkedIn or check out his articles on Medium.Resources: Learn More Faster by Michael MargolisConduct stellar user research even faster by Michael MargolisResearch Practice by Gregg BernsteinDisco Conf 2024, the global research and discovery conference by MazeUnpacking User Interviews: Turning Conversations into Insight by Maze Follow Maze on Social Media:X: @mazedesignHQInstagram: @mazedesignHQLinkedIn: https://www.linkedin.com/company/mazedesignTo get notified when new episodes air, subscribe at maze.co/podcast.See you next time!

Why is it so hard for disruptive technologies to be accepted? This week, Oliver is joined by Michael Margolis, author of “Story 10X”, a leading advisor to many of the world's largest tech companies and one of the world's preeminent experts in storytelling, to discuss the science of change and the power of narrative.  Change can often feel like an assault on identity, triggering defensive reactions. Our nervous system's biochemical responses—cortisol, dopamine, and oxytocin—play a key role in this resistance.  This resistance can be overcome by learning the importance of shifting from a problem-solution framework to a possibility-obstacle approach.  While stories are individual events with a clear beginning, middle, and end, narratives are overarching concepts that provide a framework for these stories. This understanding helps leaders shape the bigger picture and create shared language and motivation. Expect to learn how communication can be your superpower amongst the mess of change, and how you can use narrative to provide context and emotion, making your messages more impactful. If you're looking to improve your communication skills, especially in times of change, I have 3 live workshops coming up in the coming weeks, so make sure you are subscribed to the SLACEO newsletter: https://www.eoipsocommunications.com/newsletter/

We have a special two-parter this week. First, Yankees Magazine deputy editor Jon Schwartz chats with left-hander Caleb Ferguson, just another of the team's remarkable roster of outstanding relievers. But then Jon is joined by Yankees senior manager of communications and media relations Michael Margolis to go in-depth on HOPE Week, the Yankees' annual initiative that sees the entire team spend time in the community, celebrating those who do amazing things to better the world. This year, for the 15th edition of HOPE Week, the organization chose causes with one overarching theme — using social media to positive ends. If the annual event, or just this conversation, inspires you to get involved in your own community, that's the biggest win the Yankees can get this year. This episode is brought to you by your Tri-State Cadillac dealer and the all-electric Cadillac LYRIQ.  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

This week, we go inside watch pricing with Michael Margolis, owner of Horology Works – the US representative for Czapek, Singer Reimagined and Speake-Marin. Mike was also previously the North America President for Girard-Perregaux as well as North America Sales Director for Hublot. Together we look at the inputs that go into pricing watches, everything from labor and supply costs to marketing and currency exchange rates. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry. You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email podcast@collectivehorology.com.

Part II of Storytelling Is Everything    Does not disappoint!   Find out:   How storytelling works like fortune telling for power, permission and authority How to tap into the inner vs. outer story What the #1 determinant of success is and how it relates to storytelling How to take control of your story in times of uncertainty and AI disruption Why storytelling is must to be a leader beyond the job competencies   If you haven't listened to Part 1, Do that now, and come back!!   Who's Michael? Michael Margolis has been working deep inside the most influential companies including: Google, Facebook, Uber, Microsoft, Shopify and more, to help executives build the narratives that drive decision-making to their biggest initiatives.     Connect with Michael Margolis Website: https://www.storiedinc.com/ LinkedIn: https://www.linkedin.com/in/michaelmargolis/ "Narrative Change" Course: https://maven.com/storied/narrative-change "Narrative Influence" Course: https://maven.com/storied/narrative-influence Book: Story 10x https://www.storiedinc.com/story10x/   Connect with Loren: Website: https://www.portfoliorocket.com/ LinkedIn: https://www.linkedin.com/in/lorengreiff/ Instagram: https://www.instagram.com/portfoliorocket/ Email: Loren@portfoliorocket.com

Michael Margolis has been working deep inside the most influential companies including Google, Facebook, Uber, Microsoft, Shopify and more  to help executives build the narratives that drive decision-making to their biggest initiatives.   He operates from the place that story is everything.   “Whatever problem you face in your career, or organization, you can solve it by looking at it as a storytelling problem”   Find out: Why story matters now more than ever How to think like a storyteller What's the difference between narrative and story His acid test to get 90% of the room on your side in the first 5 minutes This episode is SO good you'll want to listen twice before Part 2!   Connect with Michael Margolis Website: https://www.storiedinc.com/ LinkedIn: https://www.linkedin.com/in/michaelmargolis/ "Narrative Change" Course: https://maven.com/storied/narrative-change "Narrative Influence" Course: https://maven.com/storied/narrative-influence Book: Story 10x https://www.storiedinc.com/story10x/     Connect with Loren: Website: https://www.portfoliorocket.com/ LinkedIn: https://www.linkedin.com/in/lorengreiff/ Instagram: https://www.instagram.com/portfoliorocket/ Email: Loren@portfoliorocket.com

The biotech industry witnessed a mix of triumphs and challenges in 2023, setting the stage for an exciting 2024. In the latest Bio Banter episode, Michael Margolis, R.Ph., and Daniel Parisotto, Ph.D., discuss  biotech's private placements and highlight areas attracting VC dollars. They also explore the M&A landscape in pharma and biotech and offer a sneak peek into the emerging trends of the IPO market. Podcast Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events.  Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections.  Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments.  Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities.  Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC  6192241.1

In the latest episode of Bio Banter, host Michael Margolis, R.Ph., and featured guest, Daniel Parisotto, Ph.D., examine private biotech market activity, comparing H1 2023 numbers to pre-pandemic metrics and the outlook and trends for the next several months. Together, they discuss novel small molecule therapeutics, genome editing, and other biologics, and explore what is attracting VC dollars. Tune in today. Podcast Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events.  Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections.  Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments.  Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities.  Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC  5911905.1

Michael Margolis believes that narrative storytelling is the #1 superpower of humanity, and that the three most important, fundamental skills for the future all come from the exercise of storytelling. As the CEO of Storied, a strategic messaging and leadership firm, Michael and his team help leaders and teams stand out through story. But why is story so important? and what makes a great story when it comes to a product or a business? In this episode, Chris and Michael are going to talk about the difference between story and narrative, why disruption should be backed up with data, and why character beats out credentials every time. Beyond just their regular conversation, though, Michael will take Chris through a mock workshop, using Storied's three step narrative framework. Chris will talk about the Futur's new project, Brand Lab, and Michael will challenge him to explore different aspects of Brand Lab's story, so that they can work to find and improve its story. This is a dense and informative conversation, and should give you some things to think about when it comes to developing and refining your own story. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Storytelling Superpowers with hosts Rob Tercek and Brian Solis GUEST:Michael Margolis DESCRIPTION:Michael Margolis, founder and CEO of Storied, is an expert in constructing intentional narratives about the future. The stories Michael tells are not about people but, rather, about products and technology. He has developed a unique approach to navigating digital transformation and change management. This inspiring and provocative episode covers a broad range of topics including the fundamental human need for narrative structure in industry, politics, technology, mass media, machine intelligence, and more. Michael reveals the hidden dynamics of narrative structure that frame our understanding of the world and our shared perception of reality. Storytelling Superpowers with Michael Margolis See more podcasts here, and The Futurists website here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.

TITLE:Storytelling SuperpowersHOSTS:Rob Tercek and Brian SolisGUEST:Michael MargolisDESCRIPTION:Michael Margolis, founder and CEO of Storied, is an expert in constructing intentional narratives about the future. The stories Michael tells are not about people but, rather, about products and technology. He has developed a unique approach to navigating digital transformation and change management. This inspiring and provocative episode covers a broad range of topics including the fundamental human need for narrative structure in industry, politics, technology, mass media, machine intelligence, and more. Michael reveals the hidden dynamics of narrative structure that frame our understanding of the world and our shared perception of reality. 

Michael Margolis, founder and CEO of Storied, is an expert in constructing intentional narratives about the future. The stories Michael tells are not about people but, rather, about products and technology. He has developed a unique approach to navigating digital transformation and change management. This inspiring and provocative episode covers a broad range of topics including the fundamental human need for narrative structure in industry, politics, technology, mass media, machine intelligence, and more. Michael reveals the hidden dynamics of narrative structure that frame our understanding of the world and our shared perception of reality. 

Join three of Oppenheimer's renowned leaders in this field, Michael Margolis, Jason Fenton, and Joel Sendek, as they discuss how to navigate the currently challenging capital markets. In this compelling conversation, they highlight potential investment opportunities and provide insights into the latest advancements in biotech. Podcast Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events.  Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections.  Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments.  Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities.  Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC  5557736.1  

I had the pleasure of being on the same panel with the guest on this episode, Michael Margolis, in Clubhouse. It was a no brainer to invite him onto the show. We discuss phase shift narratives, facts versus frames, corporate auto-immune disorder and movie plots! How awesome does that sound? Have any questions for Michael or just want a shoutout on air? You can potentially ask your questions live or get a shoutout using $JAFFE coins which you can purchase via my creator coin link: rally.io/creator/JAFFE. I'll also be giving away $JAFFE coins every episode to viewers who tune in live. ================================================================ This show is brought to you by cex, the Creator Economy Expo, May 2-4 in Phoenix, AZ. By using code JAFFE or NOTFAMOUS, you'll get $200 off your registration, plus a walk on appearance in a live show taping on site AND a private drinks with me (on me!) ================================================================ Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join the Discord at bit.ly/notfamousdiscord Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "Bio Banter: Oppenheimer's Current Sector Views," Michael Margolis, R.Ph., Co-Head of Healthcare Investment Banking, Jared Holz, Chief Healthcare Market Strategist, and Jason Fenton, Co-Head of Healthcare Equity Capital Markets, all of Oppenheimer, discuss everything from navigating the temporary dislocation in the bio markets to the optimism of the innovation curve in life sciences. Our thought leaders also explore the four most notable themes from Oppenheimer's recent Healthcare Conference. Subscribe to listen to the full episode available on all major podcast platforms. Podcast Disclosure: This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events.  Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections.  Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments.  Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities.  Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC  4614656.1

In this episode, "Bio Banter: What's Happening in the Biotech Markets," Michael Margolis, R.Ph., Co-Head of Healthcare Investment Banking, and Jared Holz, Chief Healthcare Market Strategist at Oppenheimer, discuss the biotechnology market by addressing life sciences equities markets and what the future may hold for this dynamic sector. Subscribe to listen to the full episode available on all major #podcast platforms. Podcast Disclosure This podcast is the property of Oppenheimer & Co. Inc. and should not be copied, distributed, published or reproduced, in whole or in part. The information/commentary contained in this recording was obtained from market conditions and professional sources, and is educational in nature. The information presented has been derived from sources believed to be reliable but is not guaranteed as to accuracy and does not purport to be a complete analysis of any strategy, plan, security, company, or industry involved. Opinions expressed herein are subject to change without notice. Oppenheimer has no obligation to provide any updates or changes. Any examples used in this material are generic, hypothetical and for illustration purposes only. All price references and market forecasts are as of the date of recording. This podcast is not a product of Oppenheimer Research, nor does it provide any financial, economic, legal, accounting, or tax advice or recommendations. Any liability therefore (including in respect of direct, indirect or consequential loss or damage) is expressly disclaimed. Securities and other financial instruments that may be discussed in this report or recommended or sold are not insured by the Federal Deposit Insurance Corporation and are not deposits or obligations of any insured depository institution. Investments involve numerous risks including market risk, counterparty default risk and liquidity risk. Securities and other financial investments at times maybe difficult to value or sell. The value of financial instruments may fluctuate, and investors may lose their entire principal investment. Prior to making any investment or financial decisions, an investor should seek advice from their personal financial, legal, tax and other professional advisors that take into account all of the particular facts and circumstances of an investor's own situation. The views and strategies described may not be suitable for all investors. This report does not take into account the investment objectives, financial situation or specific needs of any particular client of Oppenheimer or its affiliates. This presentation may contain forward looking statements or projections regarding future events. Forward-looking statements and projections are based on the opinions and estimates of Oppenheimer as of the date of this podcast, and are subject to a variety of risks and uncertainties as well as other factors, including economic, political, and public health factors, that could cause actual events or results to differ materially from those anticipated in the forward-looking statements and projections. Past performance does not guarantee future results. The performance of a benchmark index is not indicative of the performance of any particular investment; however, they are considered representative of their respective market segments. Please note that indexes are unmanaged and their returns do not take into account any of the costs associated with buying and selling individual securities. Individuals cannot invest directly in an index. Oppenheimer Transacts Business on all Principal Exchanges and Member SIPC 4265083.1

A couple of months ago, I read the book - The Plot Thickens: 8 Ways to Bring Fiction to Life by Noah Lukeman. In it, I found a comprehensive list of character traits. I asked myself, “Do my favourite characters have all these traits?”. I choose Lord John Grey from Outlander to find out. I now challenge you to pick a character or two and discover how they were brought to life. This episode focuses on the character's employment.   Recommended book - Story 10x: Turn the Impossible into the Inevitable by Michael Margolis   At StorySD.com you can: Get free eBooks (English and Portuguese) Watch/Listen all StorySD episodes Sign up to our newsletter for exclusive content Explore recommended articles, books, podcasts and videos   Other StorySD series: Series 1 - Transmedia Storytelling for Business Series 2 - Build your Business Stories Series 3 - Technology – The future is here Series 4 - Use Stories To … Series 5 - Characters Series 6 - Travel Guide for Kids Series 7 - Transmedia Storytelling Case Studies Series 8 - Story Breakdown Series 9 - Interactive Storytelling Series 10 - Stories from Scotland Series 11 - Character Case Study

  What creates excellent customer service experiences resulting in clients becoming passionate fans of your company? What if some simple steps could change a client’s experience with your company from mediocre to magical; would you take them?   Today my lab partner on Scaling UP! H2O is Dennis Snow. Dennis honed over 20 years of customer service skills with the Walt Disney World Company. Today Dennis is a full-time speaker, trainer, and consultant who helps organizations achieve customer service, employee development, and leadership goals. Dennis launched a Disney Institute division responsible for consulting with some of the world’s largest companies. This division quickly became the fastest-growing venture of the Disney Institute and experienced nearly 100% repeat business. He also spent several years with Disney University, teaching corporate philosophy and business practices to cast members and the leadership team. In his last year with Walt Disney World, Dennis’ leadership performance ranked in the top 3% of its leadership team.   Scaling UP! Nation, join us today as we learn from Dennis’s tried and true methods to turn your business from unimpressive to the most impressive in the industry when it comes to excellent customer service.  My challenge to you is this: “Do a little something that pushes you to become better at whatever it is that you deem you need to become better with” [57:17]      Timestamps:    How a 3-month job at Disney became a 20-year career [5:55]   Turning a “Tragic Moment into a Magic Moment” [9:50]   Empowered Employees and Coachable Moments [11:29]   What Is the Customer Asking [13:05]   What Is Backstage Vs. On Stage [16:10]   How To Create Moments of “WOW” For The Customer [20:50]   Seeing And Solving The Potential Points of Pain [25:58]   Communicating The Right Message Throughout The Company [30:18]   What Is Your Book, “Lessons From The Mouse” About? [39:33]   What’s The Bottomline [42:28]   Lightning Round Questions [44:15]   James’ Challenge: “Clean, Organize, and Update Your Water Testing Kit And Equipment” [56:13]      Quotes:   “From the moment you express interest in a job, to the moment you leave, everything in between is training.” -Dennis Snow   “Maintaining your guest or client’s dignity is critical.” - Dennis Snow    “Take what is important to you as an organization and build it into every process that impacts your employees.” -Dennis Snow   “Don’t generate tasks, create experiences.” -Dennis Snow    Links Mentioned:   John Fenton’s Interview, Episode 167    James McDonald’s LinkedIn #JC21 and #ScalingUpH20  AWT   Dennis can be contacted via his website, www.snowassociates.com, or at  (407) 294-1855    Events:  Feb 11 @6pm- The Hang  Jan 26 @11am - Webinar with John Fenton     Books Mentioned:  “Lessons From The Mouse” by Dennis Snow  “Unleashing Excellence” by Dennis Snow  “Story 10X” by Michael Margolis   “The Infinite Game” by Simon Sinek   “Hamilton” by Ron Chewnow

Guive Live B2B Jam Session_ Michael Margolis See acast.com/privacy for privacy and opt-out information.

Dr. Michael Margolis, DDS, DIM started his career in a roundabout way. Although his father was a dentist, Dr. Mike went to the University of Illinois and Tel Aviv University, graduating in political science, Hebrew and a Masters degree in Business. After trying to teach his dad’s colleagues about business, he decided he too could learn how to become a dentist and graduated from dental school at the University of Texas in San Antonio. He wanted to combine his business and dental skills and eventually started his own practice. It was because of a troubled patient that Dr. Mike made the connection between dental health and general health. In our discussion we explored many details relating to the scientific studies of dental health, new tools, along with Dr. Mike’s extensive research that is challenging traditional dentistry. ·        How a 12-year old girl’s dental problem prompted the connection between dental and neurological health. ·        How listening to patients becomes key to their overall health. ·        The teachings of Dr. Thomas Levy and his book The Hidden Epidemic, which talks about the dangers of root canals. ·        The work of George Meinig – one of the American Endodontic Association founders. ·        The work of Sally Fallon from the Weston Price Foundation. ·        The research made by others linking dental health to heart, kidney, arthritis and other long-term diseases. ·        The additional studies between degenerative disease and toxic teeth. ·        The lack of western medicine not considering the role of nutrition in dental health. ·        How dentists are preparing to take care of patients during the COVID-19 crisis. ·        The controversial studies of Dr. Mike and his Cavitat machine process. ·        The studies in bone density, the KST and 3D cone beams, Clifford’s test. ·        Mouth cancer. ·        Additional COVID-19 concerns. I hope you will find this podcast as fascinating as I have. Dr. Mike is really changing how one should be thinking about the links to dental and general health. Please let me know your thoughts!   Connect with Michael Margolis: Links Mentioned: Website: http://mydentistaz.com/ Facebook: https://www.facebook.com/MyDentistAZ#   Connect with Dr. Tedd Koren Website: http://www.korenpublications.com/ or http://www.korenwellness.com/ Youtube: https://www.youtube.com/channel/UC6g1vb8eEAf9asi0g1GC3jA Facebook: https://www.facebook.com/Tedd-Koren-DC-46587414057/ Twitter: https://twitter.com/teddkorenkst Learn more about your ad choices. Visit megaphone.fm/adchoices

This story first aired on KERA Texas. Read and listen to the original here. Despite the coronavirus pandemic, Hotel Flamingo in Ciudad Juárez has been filling up with guests.When they arrive, they have to go through a thorough disinfection process. First, they step inside a tray filled with diluted bleach to clean off the soles of their shoes. Then it's on to a handwashing station, where they're instructed to scrub with a generous amount of soap and follow up with a big squirt of hand sanitizer.Finally, they receive a fresh face mask, and the hotel coordinator sprays their shoes with an alcohol mixture.These guests aren't tourists on vacation. They're people who tried to cross into the US but, for a variety of reasons, have been sent back to this border city and need a safe place to stay. Doctor Dayaites Rios is pictured through the window in the attending physician's room while Doctor Leticia Chavarria stands below on May 30, 2020 at Hotel Filtro in Ciudad Juárez in the state of Chihuahua, Mexico. Credit: Paul Ratje/KERA News 'We're taking migrants off the street'Migrant shelters, which are trying to control the spread of COVID-19, can't immediately take them in. So Hotel Flamingo has been temporarily converted into a "filter hotel" — a space where they can quarantine for 14 days before transferring to a longer-term shelter."We're taking migrants off the street and away from the risk of potential infection," said Leticia Chavarria, the hotel's medical coordinator. "We have them here for two weeks, and if during that time they don't present any symptoms, then another shelter can receive them."Once guests have washed up, hotel coordinator Rosa Mani guides them to a waiting room with well-spaced out chairs and explains how things work. Every guest will go through a preliminary health screening, then receive a private room."We're taking migrants off the street and away from the risk of potential infection. We have them here for two weeks, and if during that time they don't present any symptoms, then another shelter can receive them."Leticia Chavarria, medical director at Hotel Flamingo "One of the first questions is if someone feels ill, if someone has a headache, a fever, or any symptom related to COVID," said Mani, who is with the World Organization for Peace. "If someone says yes, then immediately they're the first person we care for."There's an isolation wing for people with COVID symptoms or who have come into contact with someone who's infected, and another wing for everyone else.Protocols are strict. Once a doctor goes up to the isolation area, she can't come down until her shift is over. Anything she needs gets sent up in a bucket on the end of a rope, which Chavarria jokingly refers to as an elevator. Rosa Mani, coordinator of Hotel Filtro, speaks to Portugese interpreter Flor Cedrella who was donning personal protective equipment and had just spoken to a Brazilian migrant in quarantine on May 30, 2020 at Hotel Filtro in Ciudad Juárez. Credit: Paul Ratje/KERA News Many groups came together to rent out the hotel, stock up on cleaning and medical supplies and transform it into a quarantine center, including the International Organization for Migration, the World Organization for Peace, Seguimos Adelante and several government entities.Related: Trump proposes harsh asylum rules disqualifying many applicantsIt can accommodate up to 108 people and is currently about three-quarters full. Recently, several medically vulnerable migrants and their families were transferred there from the government-run Leona Vicario shelter, where there has been a cluster of COVID-19 cases. Seven of them have since tested positive for the virus. According to Mani, they are currently in isolation and are not experiencing health complications.Some hotel guests have been forced to wait in Mexico as their asylum cases play out in US immigration court, as part of the Trump administration's Migrant Protection Protocols (MPP). They've been living in Juárez for months or longer — renting out rooms or apartments — and suddenly found themselves in need of new housing during the pandemic, unable to afford rent now that work has dried up. Some have also lost financial support from relatives in the US, who are also hurting due to the coronavirus and can no longer send money.Others have been rapidly expelled from the border, under a public health directive issued as concern about COVID-19 grew. Michael Margolis, an American volunteer with NGO Seguimos Adelante disinfects buckets used by migrants for washing clothes on May 30, 2020 at Hotel Filtro in Ciudad Juárez. Hotel Filtro was set up by non profits as a place for migrants, many of which have been rapidly expelled from the US due to the pandemic, to quarantine at before being placed in a shelter. Credit: Paul Ratje/KERA News A temporary safe havenThat includes a Honduran mother who arrived at the hotel with her two children: an 11-year-old daughter and 4-year-old son. She asked that her name not be used, out of fear for her family's safety.On a sunny afternoon in late May, she stood outside her room, taking in some fresh air while her son played behind her, stacking blocks into small towers.Through a face mask, she recalled a journey that started last winter when, she said, a local gang tried to extort her."I sold candy," she said. "What I earned was only enough to cover my family's expenses."When she couldn't pay, "they didn't give me any option except to leave my country. They told me I had less than twelve hours to leave my country or they would kill me, along with my children."So she fled. She could not have predicted that a global pandemic would dramatically alter her plans. But by the time she reached the US-Mexico border, coronavirus had reshaped daily life and public policy in both countries.In late March, the Centers for Disease Control and Prevention (CDC) issued an emergency public health order that the Trump administration has used to expel unauthorized migrants at the border in a matter of hours, including asylum seekers. Officials take down basic identifying information in the field and then almost immediately send people back into Mexico or their home countries. A Cuban volunteer doctor tends to migrants under observation on the second floor of Hotel Filtro in Ciudad Juárez on May 30, 2020. Credit: Paul Ratje/KERA News Administration officials say this order helps prevent the spread of COVID-19 in the US, though dozens of public health experts have pushed back against the statement, arguing in a May letter to the CDC and Department of Health and Human Services that "there is no public health rationale for denying admission to individuals based on legal status."After crossing the border, the Honduran mother claimed authorities detained her so roughly she was left with bruises and ripped clothes."They grabbed me worse than you would an animal," she said.Related: US and Mexico are blocking kids from asking for asylum because of coronavirusShe said they took her photograph and fingerprints, then dropped her at an international bridge without any explanation."They didn't tell me anything," she said. "They just did that, without giving me any reason. It was really ugly."She wasn't sure where to go. As a diabetic, she knew she was at an elevated risk for complications from the coronavirus and worried about what might happen to her children. But the Mexican governmental agency Grupo Beta brought her to the filter hotel.She's grateful to them."If I were on the street, I don't know what I'd be doing," she said.A place to wait and hopeIt's difficult to think past the next two weeks. Going back to Honduras isn't an option, the woman said. But for 14 days, her family has a safe place to stay.A few small touches make the space feel more homey. Her children painted flower pots during an outdoor art class, led from a distance by a volunteer teacher. She's placed them on the windowsill."I'm not lacking for anything here," she said. "They're giving me medical care, food, a place to sleep."That medical care includes two daily checkups. Doctor Yuneisy Gonzales, 37, from Cuba, is pictured at work on May 30, 2020 at Hotel Filtro in Ciudad Juárez. She volunteers as a doctor at Hotel Filtro, which was set up by nonprofits as a place of quarantine for migrants that have been rapidly expelled from the US due to the coronavirus pandemic. Credit: Paul Ratje/KERA News "We go room to room," said Yuneisy Gonzales, one of six doctors who work at the hotel. They're volunteers, though they receive a small, mostly symbolic stipend. "We can't enter the rooms because we try to maintain all the safety measures. We check temperature, oxygen saturation levels, heart rate. We do a short physical exam."Gonzales identifies with the guests here, because she is a migrant as well. She left Cuba last year, was placed in MPP, and has been living in Juárez while she pursues her asylum case. Before the filter hotel opened, she worked at a fast food restaurant — a far cry from her previous life as a general practitioner."It had been more than a year since I'd practiced medicine. You miss your profession. Because medicine is a profession that you study but also that you feel, and you like helping people."Yuneisy Gonzales, volunteer doctor at Hotel Flamingo"It had been more than a year since I'd practiced medicine," she said. "You miss your profession. Because medicine is a profession that you study but also that you feel, and you like helping people."When Gonzales heard the hotel was seeking doctors, she was eager to sign up. It may not seem like much, she said, but monitoring people for 14 days means when they go back into the community, they won't be spreading coronavirus."For me, it's a huge honor to get up every day at six in the morning, get ready, come here, and put on my white coat," she said. "There's no comparison."Related: Mexico: The ‘waiting room' for thousands of migrants trying to get into the USGonzales' next asylum hearing is scheduled for July, though it's not clear if immigration court will be open by then."Sometimes you lose hope because it's been very hard," she said. "But I haven't considered giving up my case."For now, this hotel has given her a sense of purpose — and so many others a place to shelter — while they wait.

Michael Margolis, founder of Get Storied, is a 20-year veteran of disruptive storytelling, especially in big tech and shares his insights from his new book, Story 10x: Turn the Impossible Into the Inevitable.   Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.   Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to disruption and innovation. How do you tell stories about change without causing your audience to panic, feel judged, or grow distrustful? Telling stories about change is a tricky balancing act, but Margolis shares practical tips for helping leaders to craft stories about disruption that inspire rather than intimidate.

What is happening?  Where is it happening? Why is it happening?    These are the three questions Dr. Tomi Kauppinen believes everyone should be asking when making sense of the world around them. Today I’m talking with Tomi about how we can all become better storytellers through what he calls information visualization.   Tomi is a professor of information visualization and cognitive systems at Aalto University in Finland and holds a Phd in media technology. Tomi teachers at the intersection of design, technology, innovation and entrepreneurship at Aalto. He is the coordinator for Aalto Online Learning, a strategic development project at Aalto university. He’s the cohost of a podcast called Cloud Reachers and he’s regularly invited to deliver keynotes across the world   In this episode Tomi shares: Why Aalto University in Finland wanted to merge their universities into a multidisciplinary environment How we can move from competitive to collaborative cultures Solving the information literacy challenge Using stories to reframe challenges into opportunities   There’s a quote by Michael Margolis where he says, “The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” In a world where we are overwhelmed and often controlled by the data and information around us, Tomi shares the strategies and skills to be critical consumers and storytellers. I hope you all enjoy my conversation with Dr. Tomi Kauppinen, and as always we’d love if you tag us online and share your thoughts and takeaways.    You can connect with Tomi on Twitter @LinkedScience, or on LinkedIn. Listen to his podcast Cloud Reachers. You can learn more about Aalto Online Learning here.  You can connect with me, Sabba on Instagram and Twitter @AskMsQ or visit my website askmsq.com.

Today's quote from Michael Margolis is about the transformative power of storytelling. Read on to learn more about this week's Let's Talk Sales inspiration! Michael Margolis Quote This month's theme highlights the importance of storytelling in sales! And today's quote is from Michael Margolis. Michael is an author, professional storyteller and trainer. He said: “The […] The post Let’s Talk Sales! Inspirational Quote by Michael Margolis – Episode 150 appeared first on Criteria For Success.

Joining us for a rare "in studio" episode we welcome back Xavier De Roquemaurel, the spirited CEO of Czapek & Cie,  as well as our dear friend, Michael Margolis, US Agent for Czapek. Listen in to a great conversation as we discuss all that has happened since our first podcast with Xavier including the success of the brand as well as the challenges faced in growing a newer company today. We chat with Michael about what drew him to wishing to work with a newer brand with no history in the USA. We hope you enjoy this insightful and honest conversation.

People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. Join #productized18 and learn about the latest trends.

Michael Margolis is a pioneer in the field of UX research. After studying anthropology at Stanford University, Michael began applying his social science degree in an unusual way for the early 90s, redesigning products with a customer centric view. He's worked at The Learning Company, EA, Walmart.com, and Google. In 2010, he was asked to join GV's design studio as the first, and only, UX researcher working for a VC firm. Michael is known in the industry for his exceptional interviewing skills.

Are you telling the big-picture story that’ll influence change? What is the structure of belonging in the digital age? These are just a few questions the CEO and Founder of Get Storied, Michael Margolis, asks on today’s episode. Michael has a background in cultural anthropology, and he works with people who are changing history; people who are doing things that have never been done before. On this episode, you’ll hear his insights on why storytelling is more crucial than ever in our age of disruption and innovation. First and foremost, it’s all about the human experience. Emotion starts first. As consumers, we buy on emotion and justify with logic. On this podcast, you’ll hear about Michael’s story and how he got into his role as a Narrative Strategist and what keeps his passion for storytelling alive. You’ll also hear great advice on why online comes first when it comes to your personal story and brand. Michael mentions how you write your about page and bio is one of the most important skills we don’t get taught. Finally, you’ll hear Michael explain why as product managers, we take for granted what other people want to know. He mentions: “You have to see it and feel it before you can believe it.” To learn more about Michael follow him on Twitter or visit https://www.getstoried.com/redpill. Sign up for the Oct 1-Day Masterclass with Michael Margolis; find tickets on Eventbrite. Michael’s viral blog post: The Resume is Dead, The Bio is King

As perhaps the only UX researcher on staff at a VC fund, Michael Margolis is parachuting into startups year-round to help them better understand their users. In this chat with Intercom Director of Research Sian Townsend, Michael walks us through his "start at the end" research framework, the ways in which he quickly develops rapport with new product teams, how to conduct research faster, and much more.

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption] Thank you for listening to the Business of Story. I've enjoyed all of your wonderful notes about the impact the show and our guests have had on you. And how you have grown as storytellers to literally nudge the world in any direction you choose. You rock! Now, I want to up the ante, to go all in by refining, clarifying and focusing my own Business of Story story. To help you do the same in your business.  From episodes 102 and beyond, nothing in the Business of Story will make sense except in the light of connection: helping purpose-driven leaders like you clarify your story to grow revenue and amplify your impact in the world by connecting you with your audiences, and moving them to action, through the power of true business stories well told. This is my singular focus for the Business of Story, and it has taken me 100 episodes to finally arrive at this focus. Plus, a great deal of help from my good friend, Greg Head. More on that, and him, in a bit. What you’ll get out of this show: How to find and articulate the unique purpose that drives you and your organization. How to clarify that story with lots of examples and resources for you. How to use the impact you’ll make as the launching point for the epic growth of your organization. You see, after 100 amazing guests – story artists from around the world who have been on our show helping you craft and tell compelling stories that sell – this theme of igniting the growth of purpose-driven leaders through the power of story has expressed itself. I realized that some of my favorite episodes were with people whose personal stories were much larger than their brand story, and in fact, influenced the direction of their organizations. Like Vincent Stanley, for instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially invented story marketing in their first product catalogs when they opened in 1973. Their mission is to turn customers into activists to help protect our wilderness. A pretty important purpose, especially for an outdoor company. Another episode I refer to often is the one I did with Hollywood story consultant, Jen Grisanti. She wrote an amazing book called Change Your Story, Change Your Life. Jen not only teaches and coaches movie and TV screenwriters how to perfect their craft but also how to live into a bigger story. This episode explores the important question: “What is your personal dilemma connected to your professional pursuit?” What’s the conflict in your story and how does your brand help your customers overcome that conflict to get what they want? No conflict no story. How about the conflict around the stuff cramming your home? Michele and I are in the process of a move, and mucking out 30 years of stuff is a major pain in the ass. Brian Scudamore, the founder of 1-800-GOT-JUNK, joined to talk about how he grew the brand to become worth in the neighborhood of a quarter-billion dollars all on the premise that he is not in the junk business, but the leadership business that happens to haul junk. Now that’s a focused, purpose-driven business. I’ve learned that if you truly want to live into a bigger story for your personal and professional brand, then you must find a purpose greater than yourself to serve. The purpose of the Business of Story has always been to help people live into and prosper from their most powerful story. But that line is too vague for some people.  It ultimately comes down to helping leaders of purpose-driven organizations clarify their story of growing their revenue and amplifying their impact. I know I’m repeating myself from the top of the show, but I want to be crystal clear with you what this is all about. And, I want to underscore that it is critically important for you, too, to be “crystal clear” with your personal or professional brand story. Because if you’re not, you will drown in the sea of sameness that we all compete in. And I’ve found that when you get your brand story straight, everything else comes into alignment.  Everything else gets easier. You say “no” to more things and “yes” to the fewer, but the most important, things. My Origin Story Two years ago I was a total story geek. Ok, I still am. My goal for the first 100 episodes was to help you understand and appreciate the power of storytelling in your business and in your life so that you would become more intentional about it; connect with people at a deeper level; and advance your visions and mission further faster. I had the help of my friend Jay Baer at Convince & Convert who helped me produce and distribute my first year-and-a-half worth of shows with great people like Jess Ostroff of Don’t Panic Management. The past 20 or so shows have been produced by Brian Adoff of Riveting FM out of Philadelphia. He has brought a musician’s ear to the quality of the production and some terrific marketing insight as well. Thanks for that, Brian. Lisa Loeffler of Genuine Media has assisted me in the distribution and advertising for the show, as well as my speaking engagements: an invaluable part of my team. I can’t recommend these two enough if you need to build a virtual team. My focus has been on sharing how stories work, the architecture of epic stories, and how to use them in your business. If you’re an avid listener, then you probably know my story by now. So here’re the cliff notes… I’ve been in advertising for more than 30 years, ran my own agency for 20 years, and for the past 15 years, I have been steeped in business storytelling. My deep dive into brand storytelling began around 2004 when I noticed that our traditional advertising work wasn’t nearly as effective as it used to be. As I often say in my speaking engagements and workshops; “Brands used to own the influence of mass media, but now the masses are the media, and they are your brand storytellers. You and your brand must become the story maker.” One of my favorite examples of a brand doing this very thing is AirBnB. They do a heroic job of placing their customers – both their homeowners and guests – at the center of their brand story. Then they make it easy for them to share their stories. I love their tagline, Belong Anywhere. AirBnB is selling inclusion and freedom: two pretty dynamic concepts, and an especially powerful purpose, given this moment – and let’s hope it’s just a moment – in Trump time. By the way, have you seen Sweden’s latest story marketing campaign? The country just listed itself on AirBnB and its purpose is plain to see: "Explore the Freedom to Roam.”  Sure, they’re ultimately going after tourists, but they do it with such a beautiful purpose that plays to the sensibilities of reasonable and fun loving people. Take a listen, and then go to our show notes to see the video. Ok, so I digressed a bit. I get so excited when I come across smart story marketing. I was telling you my story about how I realized the impact you can have when you become an intentional storyteller: Telling stories on purpose. I learned that storytelling held the key to reconnecting with audiences, so I started studying everything I could find on the subject. It really started in 2006. Our middle son Parker went to film school at Chapman University in Orange, CA. I asked him to send me his textbooks when he was finished with them – after all, we were paying for them – so I could learn what Hollywood knew about captivating audiences through story. Plus, I suppose I wanted to vet this college education to see how Chapman prepared eager filmmakers to be competitive in the most competitive storytelling market in the world: Hollywood. I realize now that this was my creative right brain diving into storytelling. At the same time, our youngest son Caed had to undergo brain surgery to reduce swelling in his ventricles. During the run up to survey, Caed went through a battery of tests, and Michele and I read everything we could absorb about the brain and how it functions under the significant stress of encephalitis. One of the books I found, which has become my favorite on storytelling, is The Storytelling Animal: How Stories Make us Human, by Jonathan Gottschall. In it, he explores the intersection of story structure with brain structure and how our minds yield helplessly to the suction of story. Jonathan became a long-distance friend of mine, has been kind enough to lecture twice to my students at Arizona State University, and he was also one of my first guests on the Business of Story podcast. In hindsight, I realized that I, too, was living at the intersection of right brain Hollywood storytelling and left brain story mechanics as I was learning from the journeys both of our sons were on. This is when I was introduced to Joseph Campbell and his universal story structure of The Hero’s Journey, and why it connects so powerfully with the deep reaches of our mind: the subconscious where our intuitive decisions are made that shape our beliefs and behaviors. Note: The creator of What makes a her0?, Matthew Winkler, joined us on the Business of Story podcast. Hear how he created one of the most watched videos in the TEDEd library. During this time between 2006 and 2010, I found myself at the crossroads of the neuroscience of storytelling – how we’re pre-wired from birth to make meaning through stories – with the architecture of stories – how to use them to connect with people on a very primal level and move them to action. Since then, our two boys are doing great. Caed is a healthy 23-year-old composer and producer of EDM, or Electronic Dance Music, and a DJ, and Parker is pursuing his dream of becoming a filmmaker in downtown Hollywood. He pays the bills as a sought after motion designer, and you can see his work in the new CBS game show, Candy Crush. Now that I was armed with the why and how of business storytelling, I created the Story Cycle system that is inspired by Campbell’s Hero’s Journey. Instead of his 17 steps, I’ve mapped it to 10 steps that any business can use for high-level brand story strategy development right down to tactical creative elements including TV spots, web user experience design, blog posts, print ads, sales presentations… you name it. [caption id="attachment_23305" align="alignright" width="300"] Download your DIY Brand Story workbook.[/caption] I was so excited to share with the world what I had learned, and the success we were having with our clients, that I began pursuing all of the brightest minds in storytelling to share their brilliance with you. To be totally honest, I was being self-serving, too, Because I get to learn right along with you with every episode. That alone makes all of the cost and effort of a podcast worth it. One of my early successes was having legendary screenwriting coach, Robert McKee, on the show. We had such a wonderful conversation, he returned for an encore performance. By the way, you will find links to each of the episodes I mention in our show notes. I first met McKee when I attended his four-day Story Seminar in the LAX Sheraton in 2010. Parker joined me. He was there to advance his filmmaking screenwriting chops, along with about 200 of his competitors, and I was there to learn what a marketer like me could learn about Hollywood storytelling to make our creative more impactful.   After the seminar, McKee invited me to his Connecticut home to interview him for my podcast. Now, this was not for the Business of Story, but for my very first flailing attempt at podcasting. I had never done one before and I showed up in his living room with my little Zoom recorder and my wits. I placed the recorder between me and him on the sofa, and away we went. For three friggin’ hours. He was so kind and generous with his knowledge on screenwriting and how we can use it in our businesses, and I was making it up and learning as I went. This remarkable experience underscores a fundamental premise that Joseph Campbell talks about when you follow your bliss, and by bliss, he means the authentic story you have the courage to live into. “When you follow your bliss, doors will open where there were only walls before.” – Joseph Campbell Robert McKee and his lovely wife Mia, open their home and their world to me. And for that, I will be forever grateful. You can still listen to that session, edited into ten 10-minutes segments on Soundcloud. If you don’t know the man and his work, all you have to do is watch this scene in the Spike Jonze’ movie, Adaptation, starring Nicholas Cage as struggling screenwriter, Charlie Kaufman. Actor Brian Cox portrays McKee as he responds to Kaufman’s question during, presumably, his famous Story seminar. Any questions? Ok, take a deep breath. Another one of my favorites was a guy who epitomizes the intersection of science and story, and that is Dr. Randy Olson. He is a Harvard Ph.D. Biologist who also graduated from the USC film school. Randy has produced three documentaries on the environment and climate change and has written three books to help scientist become better communicators through the power of storytelling. His latest book, Houston, We Have a Narrative: Why Science Needs Story, is my favorite scientific look at storytelling.  The book focuses on the And, But and Therefore construct to creating stories. It’s so simple and yet so powerful. I call it the DNA of story. I’m honored to say that Randy has become a good friend, and he’s been on my show twice. The first time talking about the ABT. And his most recent appearance was the day after the election. He dissected Trump’s narrative intuition and why he won the election because he out-storied the Democrats. “America used to be great. America is no longer great. I’ll make America great again.” Three acts. Set up, problem, resolution. One that may become the most successful use of the ABT of all time. Olson’s Trump episode is one of my most listened to from around the world. I even had some friends reach out to me in disgust suggesting that I was capitalizing on Trump’s victory for my own Business of Story gain by highlighting his narrative intuition. My response to them, and you if you feel the same way, is that you must understand the magic to combat the spell. Listen to all of Trump’s ramblings through the lens of the basal ABT structure, and you’ll get a whole new appreciation for how he hoodwinks his base, goes against reason and demolishes the Democrats. The Dems simply don’t know how to connect with America through a story. Olson’s purpose is to advance science by helping big thinkers connect with the rest of us. His vehicle happens to be the ABT, the DNA of story. Another of my favorite authors is Lisa Cron, who wrote Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. Lisa came on the show to explore the art and science of storytelling to help you with your brand narratives. While Lisa’s book is about guiding fiction writers in writing the next epic novel, Lee Gutkind, the founder of Creative Nonfiction and author of several books including, You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction from Memoir to Literary Journalism, is the foremost authority on the art of sharing true stories well-told. These two approaches are important to brand storytelling because you want to tell true stories about how your product or service have empowered and leveled up your customers while using brain science to understand and appreciate how to craft and tell your stories.    Clarify your story, amplify your impact and simplify your life We’ve used the 10-step Story Cycle system to help Clinica Adelante reframe its brand story from a 30-year-old community health center to a national leader in sustainable healthcare, and they have grown by 300 percent in the past five years. Goodwill of Central Arizona has used or Story Cycle system to grow from 17 stories doing $24 million in annual sales in 2003 to nearly 100 stores doing north of $140 million in sales today, with the proceeds going to workforce development programs that help put a record number of Arizonans back to work. Their purpose? Good stuff, good work, Goodwill. Coca-Cola used our storytelling to launch an eco-driving program with its 60,000 fleet drivers and their staff in 2010. They double their expected gains in fuel efficiency in the first three months of the initiative. What do these three clients have in common? They all pursued a purpose greater than just selling products and services and making money. And they used intentional storytelling – telling stories on purpose – to achieve epic growth. That is the power of a purpose-driven organization over its traditional, status-quo competitor who focuses on the bottom line, short-term gains and investor returns over empowering the people and the communities it serves. Tell your stories on purpose That’s why now, as we move into our third year of producing the Business of Story podcast, our sole focus is to help leaders of purpose-driven organizations like yours clarify your story to grow revenue and amplify your impact. What we make is the proven Story Cycle system with tools and techniques to help you become an intentional storyteller. But what we make happen is helping you become a more powerful communicator, connect with audiences like you never have before, motivate and inspire people to action, and advance your mission, initiative or cause further, faster than you ever imagined. What we make happen is what drives our purpose: to help people live into and prosper from their most powerful stories. Learning moment: Are you telling brand stories about what you make, or what you make happen? Stories about the human impact you are having; how you are leveling them up. Stories about how you deliver on your ultimate brand purpose. You see, when you tell stories about what you make, your are immediately commoditizing yourself and your offering. You start to drown in the sea of sameness. But when you tell stories about what you make happen, then you will rise above the noise and be heard. Red Bull doesn’t sell you a highly addictive concoction of caffeine, taurine, and sugar. Their story Gives You Wings. Actually, the higher brand purpose was defined by its founder, Dietrich Mateschitz, when he started his company: “Red Bull gives wings to people and ideas.” Now isn’t that a bit more compelling than selling just an energy drink? It must be because Red Bull not only invented the category. They still own nearly half of the worldwide market for energy drinks. Let’s face it, without a good story that connects on a primal, visceral level with your audiences – making them truly feel something – then you’re just more noise in the cacophony of communication we all swim  – and drown – in. Without a focused story that clarifies the uniqueness, relevance, and urgency of your brand offering you will be marooned in the sea of sameness that we all encounter in this age of abundance. Your customers – just like my customers – simply have too many choices to choose from. What’s going to make you rise to the top of your food chain? Without a defined point to your story – a supreme focus on what you do better than anyone else buttressed by a compelling purpose – you will languish in the land of commoditization. In fact, declaring your number one position in the marketplace, what you do better than anyone else in terms of features and benefits, is your first step out of the primordial muck of commoditization. And your defined purpose is your lifeline. So I’m taking my own advice. As I mentioned, my friend Greg Head, who was the head of marketing for Infusionsoft and helped them become a $100 million dollar company in 10 years because of their extreme focus on sales and marketing software for small business, helped me define my brand focus of working with purpose-driven leaders. It’s important, too, because I am competing in an increasingly crowded industry of business storytelling.    Some of my competitors I admire most – some friends, some acquaintances, and some strangers – include Donald Miller and his StoryBrand process. I’ve done his program myself for my Business of Story brand. StoryBrand’s focus is to help small business grow their sales by clarifying their story on their websites. My interesting connection to Don, even though I’ve never met him, is that his best-selling book. A Million Miles in a Thousand Years, and it’s overall theme of “What makes a great story also makes a great life,” had a profound impact on me as I was creating the Story Cycle system. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories. Another terrific professional in the storytelling game, and a guy I count as a friend is Michael Margolis of GetStoried. When I think of Michael and the international work he does, I think of storytelling around innovation. He works with large, global brands, including the likes of Google, Deloitte, and NASA, to help them further innovation within their organizations. Michael is definitely the innovation story guy in my book. If you’re looking for business storytelling in the tech world with a twist, then I’d definitely send you to Kathy Klotz-Guest. If you’ve ever seen HBO’s Silicon Valley, Mike Judge’s hysterical TV series about, well, Silicon Valley, then you’ll get a sense of Kathy. She is a technology veteran, stand up comic and marketer extraordinaire who uses storytelling to help her clients curb what she calls, “jargon-monoxide,” you know, that curse-of-the-expert malady that puts audiences to sleep, or worse, with their inane use of jargon. She coined one of my favorite terms in Business Storytelling, Jargon-monoxide. These are just three of many fellow storytellers, each with a focused brand position: Don Miller’s StoryBrand for small businesses. Michael Margolis’ Get Storied for large organization innovation, and Kathy Klotz-Guest for the tech world.   By the way, you can hear both Michael and Kathy on my Business of Story show – again, see the show notes for links. And Don, consider this an open invitation to come on my show. Like Michael and Kathy, I admire your work and what you stand for. Hey, I even invested in your Blue Like Jazz movie. That was a brilliant crowd-sourced move, by the way, to raise your final quarter million to get the movie finished. Michele and I loved the movie, and it was great fun seeing our names among the thousands of executive producers. I help leaders tell their brand stories on purpose And me? My purpose is to help leaders of purpose-driven organizations like you clarify your story to drive revenue and amplify your success. And I deliver on my purpose in three different ways… I help you clarify your brand story through our proven Story Cycle system. In fact, if you tuned into my show two weeks ago, you heard me take Jonathan Barney through the Story Cycle system to clarify his brand story around his restaurant service training platform and focus his purpose of helping people live a tastier life. In addition to clarifying your brand story, I also offer the Storytelling for Leaders and Storytelling for Sales 6-month deliberate practice training programs. Once your brand story is crystal clear, these programs help you find and tell the stories that shape the behaviors that create the culture that drives epic performance. Around your purpose. Essentially, we help you find the true stories within your brand and show you how to tell them well in your advertising, marketing and sales to connect with your audiences. True stories well told. The Storytelling for Leaders and Storytelling for Sales deliberate practice programs come from another amazing story outfit, this time in Melbourne, Australia. Shawn Callahan and Mark Schenk created these programs 13 years ago and have worked with brands around the world to build storytelling cultures. This offering is the ideal extension to the Business of Story, and I have become a certified partner delivering these proven programs. Why do purpose-driven organizations need to practice business storytelling now, more than ever, to amplify your impact? Because business is more complex than ever.  How do you describe your place in the world to your staff, employees, customers, shareholders and other stakeholders when so much external chaos impacts you?   Chaos like growing competition in this time of abundance A widening economic divide between the haves and have-nots The significant environmental and social impacts of climate change Social injustice and unrest A White House and its cronies that appear hell bent on alienating America from the rest of the world In fact, I spent 12 days in The Netherlands a couple of weeks ago working with our ASU students. Guess what the prevailing sentiment is towards our president? I heard this from business leaders, bureaucrats, and bartenders. They ask all in their own way: “How did you Americans let this happen and what are you going to do about it?” You don’t think this president is going to impact your business, think again. And what stories are you telling your employees to keep them all focused on your purpose to grow your sales and amplify your impact: the three things you actually have control over? I’m afraid power points, infographics, snapchats and tweets aren’t going to do it for you anymore. By the way, I reminded our students in Amsterdam that power points don’t kill audiences. Presenters using bullets in power points do. Don’t believe me? Just listen to Janine Kurnoff of the Presentation Company on Business of Story to learn how to bring storytelling to all of your communications so you can cut through the clutter and connect.   Or tune into Nick Gray of Museum Hack on how to bring adventure to your brand through storytelling. And on that note, take in my conversation with the ultimate conspirator to business success, Robert Rose on why you must turn your adjectives and adverbs into adventures in your story marketing. Stories connect in our disconnected world Another reason why story is more important now than ever is that our uberly connected world has created a massive malady. Attention Deficit Disorder is now a communicable disease, and we’re all the viruses. Our connected world has ironically made us all less connected in human terms. I had a fascinating guest on about a month ago. His name is Jordan Bower, a Transformational Storytelling Consultant, and Corporate Intimacy Expert. Ahhh, see his unique positioning… his fine point… his focused purpose: Transformational Storytelling Consultant and Corporate Intimacy Expert? On my show, Jordan told me about his girlfriend breaking up with him in the summer of 2010. Devastated, he did what we would ALL do in this circumstance: he walked from Seattle to Mexico along the Pacific Ocean.  Right? During his four-month odyssey to find himself, Jordan came across thousands of people. He shared coffee, meals, campfires, and beers with folks from all walks of life: from hobos and hillbillies to surfer dudes, to housewives, tech titans and I’m sure there was a social media guru or two in there as well. I asked him what the common theme was among these disparate people. What do you think he said? I asked him what the common theme was among these disparate people. What do you think he said? Jordan told me that to a person, the common sentiment was alienation and loneliness. He learned on his trek that these dopamine pumps we call iPhones and Androids, that promise to connect us with the world, actually create greater isolation. One intense symptom is FOMO, or the fear of missing out. What we’re missing in our over-communicated world is authentic, person-to-person interaction. If Gottschall said, “Our minds yield helplessly to the suction of story,” then I believe our hearts crave bonding with real people. Jordan’s point of people feeling alienated and lonely is not the first time I’ve heard this theme. But it struck me hard on this show. I even created a manifesto of sorts just to help me get my head around this phenomenon. I call it: The Virtual Connection Myth. "Our digital dopamine pumps artificially reward us for superficial online interactions masking an epidemic of alienation and loneliness people suffer as their storytelling skills atrophy in the absence of authentic human connection in the real world." OMG, am I suffering from jargon-monoxide? My point is this: The most powerful story will ever tell is in-person. If you can’t be in front of the water cooler with your audience, then the second most powerful story you can tell is first person, online. Tell me a story with a time stamp, when did it happen, a location stamp, where did it happen, real people as the characters. Give me action and adventure, surprise me, and then deliver your business point! And believe it or not, you can do this in 60 seconds or less.   On Thursday, June 26, I was giving a storytelling workshop for a bunch of  Dutch professionals who specialize in sustainability and the circular economy in Haarlemmermeer, Holland.  A young man named Max is an intern for one of the organizations and is about to graduate with his business degree in sustainability. I asked the gathering who their toughest audience was so we could work on stories to connect with them on their terms. Max told me it was his granddad. You see, his grandpa didn’t understand sustainability, didn’t believe in man-made global warming and told Max he was wasting his time with his foolish degree. I could tell he was crestfallen by not having his grandfather’s approval. So I instructed Max to use the Story Cycle to craft a story from his grandpa’s point-of-view and then challenged him to share his story over the weekend. I ran into Max four days later when our ASU cohort returned to Haarlemmermeer for another session. He had the widest smile on his face. I asked him “What’s up, dude?” He told me about having the conversation with his grandpa about climate change and how he used a hockey stick to demonstrate to the old man how carbon in our atmosphere has remained relatively balanced for millennia and then pointed to the curve end of the stick to demonstrate the man-made carbon we have pumped into the system over a short amount of time. “This was the first time my granddad ever understood what I was talking about,” Max proclaimed through his smile. “And I told him that fixing this problem is important to me and that’s why I’m doing what I’m doing.” I asked Max if his granddad likes hockey. “Loves it,” he said, with his smiling growing even wider. Smart young man, that Max. Understanding his audience and having such empathy for their point-of-view that he found a way to use a story to connect, change his beliefs, and earn his approval. By the way, I learned this basic structure to story with time and location stamps, characters, action, a surprise and point from my friends at Anecdote. And we cover it in great detail in our 6-month deliberate practice programs. The most invaluable FREE advice you'll ever get Now I’d like to help you clarify your brand story strategy, focus your purpose of growing your revenue and amplifying your impact. When I told my producer, Brian, who you met earlier in the show, about what I’m about to do, he actually said it might not work because it sounds too good to be true. Well, maybe. You’ll have to be the judge of that. What I am offering to you, with no strings attached, is a complimentary 30-minute phone call to demonstrate how quickly you can get your brand story straight. I promise it will be the most invaluable free advice for you, your business and organization that you have ever received. Register for your FREE Impact Call. I’ll help you clarify your story in 30 minutes or less. You have nothing to lose. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs. This is a total win/win consulting call. You will be doing me a huge favor by helping me dial in my purpose: To help you live into and prosper from your most powerful story. This is a limited time offer, and I can tell you that not everyone is going to get the free impact call. If you’re in business just to make money, then I’d recommend you reach out to some of the other storytelling consultants. But if you’re into to truly amplifying your impact and empowering the people around you to live into and prosper from your story, then I’m your guy. Register now at our new and improved website, businessofstory.com. And if you want to get the most of the call, download your DIY Brand Story Workbook first. Outline yourstory. Then let's chat. And thank you for listening to this special, one hundred first episode of the Business of Story podcast. Gag, you’re probably hoping that I don’t return solo for another hundred shows. And one last request. We have 74 reviews on iTunes, and I’d love to push that over the 100 mark in celebration of our one hundred and first episode. Would you do me a huge and be one of those listeners that pushes us over the top of the century mark in reviews. It only takes minutes and would mean the world to me. I appreciate it. Finally, I want to remind you that regardless of what you do with your business, leadership and sales storytelling, that... "The most potent story you will ever tell is the story you tell yourself. So make it a good one." Thanks for listening, and until next Sunday, have a wonderful life.

Saul Kaplan and Michael Margolis discuss storytelling as it relates to our personal brand identity, how it can be implemented effectively at a business level, and in our communities. Margolis explains that "stories are the DNA source code to human relationships," and discusses the fine art of allowing for a vulnerability in our narratives, the imperative of relationships to the storytelling process, and how the right story can lead to big changes and innovation.

From the first time #teamOTP met Michael Margolis, we knew we had to have him on the show. He's an industry veteran that started out, and to this day still is, a collector like us. Join us to hear his journey from discovering the watch world through a 56k modem to working with Jean Claude Biver.  

The buzz: “People are hungry for stories. It's part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: “Those who tell the stories, rule the world” (Plato). Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger). Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh” (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.

The buzz: “People are hungry for stories. It's part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: “Those who tell the stories, rule the world” (Plato). Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger). Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh” (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade others to join you. My guest is Michael Margolis. He is the CEO and founder of Get Storied, which serves leaders, innovators, and trailblazers who have a world-changing agenda. He helps those who are inventing the future and need to get their story straight, because ideas don’t sell themselves. He has helped Google, NASA, Greenpeace, Deloitte, and Facebook, among others. His work has been featured in Fast Company, TIME, and Wired. In our discussion, product managers will learn about the three principles for effective storytelling: context,emotion, andevidence.

My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade […]

My guest today discusses another valuable topic related to the skills that all product managers need and that, according to a 2016 study, results in a 25% increase in pay. If you want to see the full list of topics, go to www.TheEverydayInnovator.com/podcast. The topic is how to use storytelling to share ideas and persuade […]

Hey there, welcome to this week's action-packed episode of the OpenWorld podcast. Thanks for joining us! In this interview I had the pleasure of welcoming Michael Margolis to the show. As the CEO and founder of Get Storied, Michael has spent the last 15 years on a path of transformational storytelling, pioneering new practices for corporate […]

Today's guest is Michael Margolis, educator, anthropologist, and one of the world's first business storytellers. Michael essentially helps innovators tell their bigger story. His work and ideas have been featured in Fast Company, Brandweek, Inc.com, Mashable, Lifehacker, and many more! His latest book Believe Me: A Storytelling Manifesto for Change-Makers and Innovators has helped to redefine the potential and relevance of business storytelling. www.itwillco.me/iwcf20

How do you tell your story so others receive what is is you really want to communicate, This skill is known by change makers and successful business around the world. When you have your story straight you will never need to sell your product or service,as your story will speak for you to the hearts and minds of all who would be interested in what you have to offer. Listen to my fascinating chat with founder of Get storied Michael Margolis. He has a fascinating story of his own and is fun to chat with as we talk about his spiritual journey ..

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The currency of stories in business and life The powerful possibilities of story Three universal truths on why stories connect us no matter who or where we are in the world Operational and organizational storytelling Michael's key structure of context, emotion, and evidence Resources  Getstoried.com Getstoried.com/redpill Story University The New About Me LeanStory Twitter @getstoried Instagram #getstoried "Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story," by Michael Margolis “Wake Me Up When the Data is Over,” by Lori Silverman “The Moral Molecule,” by Paul J. Zak "Trust Me, I'm Lying," by Ryan Holiday Steve Denning   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

"I'm in a passionate love affair with life!" - Erin Blaskie It all started back in 1980's when her dad gave her a commodore 64 computer. She would play business with her sister, where she got to be the CEO and her sister the secretary. Today we have the fun and engaging Erin Blaskie as a guest on the Art of Adventure Podcast to explore the world of brand storytelling. Another recent guest, Michael Margolis, told me I had to check out Erin's work around storytelling, because she changed his mind about the power of social media. Erin is an author of multiple books, was named a Forbes Inspiring Female Founder to Follow in 2012, she has been an online video host for Butterscotch.tv, and co-hosted the Macgasm video podcast. Erin has controlled her destiny as the founder of her businesses for over a decade, she will teach us how to get your audience to make an emotional deposit into your project so they become fans for life! Quotes "I'm in a passionate love affair with life" - Erin Blaskie "Bring people along on your journey" - Erin Blaskie "Share a photo and say 'guess what I'm about to make?'" - Erin Blaskie "Err on the side of being an over-sharer" - Erin Blaskie "People are naturally curious about what you are working on" - Erin Blaskie "Let people voice their opinions" - Erin Blaskie "I wish for more open dialogue - emotional and heartfelt connections" - Erin Blaskie "I want the world to have more tolerance for imperfection" - Erin Blaskie "Adventure is when I have deviated from the norm in a moment, that leads me to experience something where my whole body is vibrating" - Erin Blaskie What you will learn in this episode: -The marketing secrets to the most successful video game launch ever - Destiny -The secret to the popularity of Pat Flynn's monthly income reports -How to look at brand storytelling as a time line -How to create authentic connection with your fans -How to give a window into your work to pique curiosity -Erin's favorite storytelling platforms -How and why to share why you do what you do -How to get your audience to make an emotional deposit into your project Continue the Adventure: ErinBlaskie.com Erin's epic 95 slide Slideshare on brand storytelling Erin's books: Destiny: A Love Story About a Video Game, Marketing and Storytelling Started on Commodore: The Five Biggest Lessons I've Learned as an Entrepreneur Thanks Erin Blaskie! If you enjoyed this session of The Art of Adventure Podcast, let Erin know by clicking on the link below and sending her a quick shout out on Twitter: Click here to thanks Erin on Twitter Support the Art of Adventure! This podcast is supported by listeners like you! Become a patron of the Art of Adventure on Patreon This episode is also brought to you by Red Revive! We have an amazing new partner and are offering a special sale for Art of Adventure listeners – click here for 30% off! Subscribe to The Art of Adventure Podcast for free in iTunes or Stitcher. If you enjoyed the show, please help us by leaving a 5-star rating and review! You might also like these episodes: AOA 056 | Michael Margolis | Storytelling For Business AOA 031 | Shane Snow | Smartcuts and Storytelling AOA 037 | Louis Jebb | Virtual Reality and Immersive News AOA 057 | Andy Austin | The Art Of Adventure Selfies AOA008: Personal Branding and Expanding Your Reach With Navid Moazzez Did you enjoy the episode? Erin is great, a really enthusiastic individual, and fun to talk to. She makes a good case for why you should share behind the scenes work for what you are doing, and how to talk about why you are doing your work. What are you inspired to go share? Please share in the comments section below as I’d love to hear from you.

Storytelling is one of those buzz words that is guaranteed to make me perk up my ears! I meet dozens of people every day on my travels and I am always trying to figure out the best way to tell my story. Today's guest on the Art of Adventure Podcast is the founder of the world's leading school for business storytelling, Get Storied. I first encountered Michael Margolis a couple years back when I was just starting the Art of Adventure blog, and I needed to figure out how to write a good bio (not too braggy, and not apologizing for who I am). Then, while in grad school, I had several hours a day of time where I was peering into an electron microscope, so of course I got really into listening to The Moth, and Porchlight Storytelling Podcasts. Michael has a really interesting back story about how he became a story teller including up and moving to a new continent from Switzerland when he was a nine.  He turned to storytelling to help overcome his fear of social rejection. Make sure you listen close to find out the storytelling principle behind Michaels "Chocolate secret", how sharing that he thinks chocolate is a food group encourages people to connect with him online (if you love chocolate like Michael and I, you should check out my search for the worlds best chocolate). This episode is for adventurous entrepreneurs, digital nomads, authors, speakers, coaches, businesses with an online presence, or you simply want to get your message out to people in a way they can relate to. Quotes: "Talk about what you are most curious about" - Michael Margolis "We love passionate people"- Michael Margolis "Speak from your place of inquiry" - Michael Margolis "Remind your audience that they were right all along" - Michael Margolis "The customer is the hero of your story" - Michael Margolis "Storytelling is the source code of humanity" - Michael Margolis "You can only take people as far as you have gone yourself" - Michael Margolis "Everyone wants to know: are you selling to me or are you helping me?" - Michael Margolis "Consider this: Before any business meeting, you have been Googled"- Michael Margolis "Adventure is collecting experiences as a way to tell the stories we already know" - Michael Margolis "We are experience seeking, storytelling machines" - Michael Margolis "The more adventurous lives we lead, the better stories we can tell" - Michael Margolis "We all have the power to tell stories that change our world" - Michael Margolis What you will learn in this episode: The four Cs of storytelling for business: 1. Character 2. Circumstance 3. Choice 4. Consequences -How storytelling beats your greatest obstacle: disbelief -How to create that "me too" moment - social lubricant -How to write the first sentence in your bio to get people to say "tell me more" -In business storytelling, answer Who, What, Who: Who you are, What you do, Who you serve -How to connect your story with the fire in your belly -How to shape your internal story that you tell yourself -How to talk about yourself beyond bragging and apologizing Mentioned in this episode: Get Storied The world's leading school for business storytelling Believe Me: A Storytelling Manifesto for Change-Makers and Innovators Thanks Michael Margolis! If you enjoyed this session of The Art of Adventure Podcast, let Michael know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Michael on Twitter! Support the Art of Adventure! This podcast is supported by listeners like you! Become a patron of the Art of Adventure on Patreon This episode is also brought to you by Red Revive! We have an amazing new partner and are offering a special sale for Art of Adventure listeners – click here for 30% off! Subscribe to The Art of Adventure Podcast for free in iTunes or Stitcher. If you enjoyed the show,

Turn a Kickstarter company into an incredible story that sells itself and practically pulls backers into the journey. Today storyteller Michael Margolis breaks down the keys to brand domination and building a business consumers can't get enough of...prepare to become Steve Jobs - maybe...??? Business Success Quote "We teach what we most need to learn." Key Business Takeaways Why you need inciting incidents to galvanize the tale of team How passion and purpose balance into business and life How to turn a product business into a beautiful story customers connect with The reasons consumers connect with brand stories Ways to take advantage of unique skills and family fun for professional prowess Why you've got to have a vision to create a story worth telling How having history makes products seem more real and valuable Why engaging stories elevate the value of a product Strategies to increase the perceived value of a product The power of pedigree in long term business growth The reason stories grow and evolve every time it's told Why your story is 100% about your audience Why undeniable stories are about making the product understandable How to overcome doubts and fears about being in the limelight Why being a disruptor isn't all good How to build a brand team and co-founder Links getstoried.com/redpill Epic Business Books Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Resonate: Present Visual Stories that Transform Audiences Connect with Michael @getstoried Get Storied's Facebook [clear-line] Love the Show? Leave us a Review     [clear-line] Our Sponsor eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.

  Today on the show I am so delighted to have Michael Margolis - founder of Get Storied, author, speaker, storytelling expert who has worked with nonprofits, corporations and individuals from around the world to help them tell their stories better. Michael started out as a social entrepreneur, wanting to find solutions to social problems, and realized that storytelling was often the solution. Michael has spoken throughout the world about storytelling - authenticity - personal branding -and I am thrilled he has taken the time to join us today.

The post How to tell a transformational story — Michael Margolis appeared first on Finely Crafted.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  We are about human speak and stories that get results. We focus on great guests without the jargon-monoxide poisoning. Email: kathy@keepingithuman.com Creating Your Story No doubt about it – you must tell a compelling story about your brand, your business and yourself in order to get traction.  I think we reached an inflection point last year – 2012 we saw the resurgence of storytelling as a key part of organizational strategy. What do businesses and entrepreneurs need to understand most about storytelling today? How do you get to the heart of that story? Join me for a great conversation with the storyteller's storyteller, Michael Margolis of Get Storied. Get your story on! Michael Margolis Michael is the CEO of Get Storied, an advisory and learning company devoted to transformational storytelling. For over a decade, he's worked as a story architect - helping CEOs and CMOs redefine how the world perceives their brand, cause, or message. Clients include AARP, Audubon, Bloomberg, NASA, and Zappos. Michael is an anthropologist by training and an entrepreneur by trade. The son of an inventor and artist, he is committed to the biggest stories of our age. His work and ideas have been featured in Fast Company, Brandweek, and Storytelling Magazine. Michael is also an evangelist for the global storytelling movement, serving a community of 15,000 change-makers who believe in the future of storytelling. Based in NYC, Michael is left-handed, color-blind, and eats more chocolate than the average human. 

How can social media help you accelerate your career success? According to Michael Margolis, President, Get Storied, "Absolutely. You need to manage your message and reputation live and online." In this CareerCast, Michael will share his knowledge, perspective, and tools to help you accelerate you career progress – a new industry/function, entrepreneurship, or advancing within your current field.

What is your story? How do you tell it? What does your story say about you? Michael Margolis is the son of an inventor and artist, Michael’s fascinated by how ideas socialize into reality. By the age of 23, Michael was a founding member of two pioneering nonprofits in the social enterprise sector. Despite early success, Michael felt something was missing from the conversation. This led him, a decade ago, to discover storytelling as a lynchpin of the change-making and creative process. Today as President of Get Storied, Michael oversees an education and media eco-system including Story University, The Reinvention Summit, and The New Storytellers podcast series. Despite his unusual methods, Michael’s work has been featured in Brandweek, Fast Company, and Storytelling Magazine, among other places. He is currently developing a next generation Culture Training Curriculum in partnership with Zappos Insights. Michael is also the author of Believe Me: A Storytelling Manifesto for Change-Makers and Innovators, which you can download for free at www.getstoried.com. With a degree in cultural anthropology, Michael is a student of life’s basic questions and greatest dramas. Growing up in Switzerland and Los Angeles, Michael splits the difference now living in the east village of New York City. He eats more chocolate than the average human and likes to geek-out on technology, 70s ghetto funk, and Indian curry. His TV guilty pleasures include Celebrity Rehab and Millionaire Matchmaker. You can connect with Michael on Twitter via @getstoried.

Author & Storyteller Michael Margolis shares plans for the Nov. 11-22 Reinvention Summit - the World's First Virtual Conference on Storytelling … on "What's YOUR Reinvention Story?"

Michelle James, Founder of the Center for Creative Emergence & the D.C. Capitol Creativity Network shares how to bring more creativity into the your work…Business Storyteller & GetStoried.com Founder Michael Margolis shares how "The Stories We Tell Make the World"