Podcast appearances and mentions of marshall communications

Getting to Know You: Personal Branding with Nancy Marshall Do you know your true strengths? Have you defined your personal brand, both online and in real life? This week on Look for the Good, we're thrilled to welcome a most joyful special guest, Nancy Marshall, Author and Founder & CEO of Marshall Communications, also known as The PR Maven. With 35 years of PR expertise, Nancy shares her invaluable insights into discovering your unique gifts and why owning your personal brand is essential.  Together, we dive into the stories we carry—those limiting beliefs formed in childhood and the uplifting, empowering narratives that can propel us to our highest potential. Nancy's heartfelt reflections on her father's wisdom and how he inspired her to shine her light brightly will leave you inspired and ready to embrace your own superpowers. And don't miss the surprising twist at the end—Nancy reveals the meaning behind her power color and why having one can amplify your confidence and impact. This episode is packed with actionable takeaways to help you uncover, refine, and showcase your strengths to the world. Tune in and discover how to shine brighter than ever before! BIO: Nancy Marshall, The PR Maven®, Founder & CEO of Marshall Communications: As an extrovert from birth, Nancy has always enjoyed connecting with people and learning their stories. In 1991 she founded her own PR agency and has used her worldwide network of friends and contacts to grow her business.  Today, 35 years later, with her strong entrepreneurial spirit, Marshall Communications has represented many major clients, including the Maine Office of Tourism, the Maine Office of Business Development, and The Orvis Company, among others. With an undergraduate degree from Colby College and an MBA from Thomas College, she loves representing the spirit of the people of Maine: rugged and outdoorsy!  Nancy's hallmark is her commitment to living her clients' businesses. When she was representing Northern Outdoors Adventure Resort, she became a licensed whitewater rafting guide. For the Maine Windjammer Association, she lived the life of a crewmember on the Victory Chimes. For Orvis, she learned how to fly fish and tie flies.  She is also known for her infectious laugh and insatiable love for learning about everyone she meets. Making connections between people for their mutual benefit is a favorite pastime, as is connecting with new and long-lost friends on social media. In 2018 she launched The PR Maven® Podcast and she is also the author of two books, PR WORKS! and GROW YOUR AUDIENCE, GROW YOUR BRAND. She emphasizes balancing in-person networking with the power of technology to extend your network using the worldwide web. Most of all, Nancy stands out because of her smile and her hearty laugh, which exemplify her passion for what she does and for life itself Want to find out when the next incredible episode of Look for the Good is dropping? Sign up for the Look for the Good Podcast Chat weekly newsletter to get behind the scenes insights, special tips, and insider only offers. Click HERE to sign up today! Learn More about Carrie here: https://carrierowan.com/

In this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communications training process, including some of their most important tips. Steve and Nancy discuss how the media landscape has changed throughout their careers as well and how that impacts your crisis communications strategy. 3:21 – Steve talks about his 30+ year career at Maine Public Safety. 4:57 – Steve explains how to stay calm in the face of a crisis. 9:18 – Steve shares the advice he gave to the Farmington deputy fire chief following the deadly 2019 explosion. 10:19 – Steve recounts the worst motor vehicle accident in Maine. 18:50 – Steve shares why you should never say “no comment.” 20:41 – Steve describes how the media landscape has changed since he began his career. 25:03 – Steve gives a piece of advice: don't go off the record. 30:57 – Steve talks about why and how you should get ready for a crisis. 35:57 – Steve emphasizes the importance of rehearsing. 40:38 – Steve shares some resources that have been helpful to him.   Quote “It is an incredibly important component of getting the information out, to show some empathy. You can do it with few words, but it shows that you care about what happened, for the victim, for the victim's family and the businesses that may have been affected as well.” – Steve McCausland, communications specialist at Marshall Communications   Links: Farmington explosion: https://www.usatoday.com/story/news/2019/09/16/farmington-maine-explosion-leap-inc-1-dead-propane-blast/2341115001/ Lac-Mégantic interviews: https://www.youtube.com/watch?v=WfULxhsPm3Y City of Lewiston Support Fund: https://www.androscogginbank.com/city-of-lewiston-support-fund/ AP Stylebook: https://www.apstylebook.com/ “The Elements of Style” by William Strunk Jr. and E. B. White: https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X   Listen to PR Maven® Podcast episode 82 on message mapping: https://marshallpr.com/podcast/episode-82-how-to-use-a-message-map-to-build-your-brand/ Listen to Steve's first episode on The PR Maven® Podcast: https://marshallpr.com/podcast/episode-118-how-to-communicate-during-a-crisis-with-steve-mccausland-communications-specialist-at-marshall-communications/   About the guest:     Steve McCausland served 32 years as the spokesman for the Maine Department of Public Safety, handling information on over 500 homicides, another 500 fire deaths and thousands of motor vehicle fatalities. Before retiring, he had a role in every major criminal investigation the department was involved in over those three decades. He served as an advisor to eight commissioners of public safety and eight chiefs of the State Police on media relations and public and governmental policy. Steve started his media career as the news director of the radio station in Bath and worked part-time for the Portland Press Herald, Associated Press and WCSH-TV in Portland. He was elected and served 20 years on the Brunswick Town Council, serving six of those years as chairman.

When was the last time you took a good look at your business's social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications' 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your target audience or you want to expand your social media presence, Lara offers some tips for completing a social media audit and making sure you are moving in the right direction.   3:25 – Lara gives an overview of her career so far.   5:35 – Lara describes what she has learned and the types of projects she has worked on during her internship at Marshall Communications.   6:24 – Lara explains why your business should complete a social media audit.  8:45 – Lara shares how to determine which social media platforms to target.   10:10 – Lara offers some recommendations for brands when doing social media.   12:02 – Lara explains why and how to plan your hashtags.   15:54 – Lara talks about pulling all of her interests together.  18:32 – Lara shares how she has been involved in Her Campus.   20:35 – Lara describes her other 2023 summer internship at the Coastal Maine Botanical Gardens.   24:15 – Lara lists some resources that have been helpful to her.     Quote  “Don't get overwhelmed. There are so many different social media platforms out there and there are so many different paths to pursue that it could be really easy to get overwhelmed, to kind of shut down when you're thinking about all of that, but the idea of a social media audit is to break it down into seeing which platforms work best.” – Lara Beckius, Marshall Communications' 2023 Intern    Links:   Mathnasium: https://www.mathnasium.com/  Connecticut College: https://www.conncoll.edu/   Agrivolution: https://shop.agrivolution.us/  Lara's Her Campus articles: https://www.hercampus.com/author/lara-beckius/   Coastal Maine Botanical Gardens: https://www.mainegardens.org/   Gardens Aglow: https://www.mainegardens.org/events-exhibits/gardens-aglow/   Notion: https://www.notion.so/   Waterllama: https://waterllama.com/     About the guest:      Lara is from Avon, Connecticut, and is currently a senior at Connecticut College studying environmental studies, economics, and dance. She has professional experience in a variety of areas including education, marketing, advancement, the performing arts, and, most recently, environmental communications at the Coastal Maine Botanical Gardens. She is super grateful to be continuing her summer internship at Marshall Communications this fall and has greatly enjoyed learning the ins-and-outs of the PR industry, from press releases to social media audits.    Outside of academics, Lara also serves as the office coordinator for the Connecticut College Office of Sustainability, captain of the Connecticut College Dance Team, and president of her campus' chapter of Her Campus, an online magazine dedicated to empowering college women.    Looking to connect:  Email: lbeckius@conncoll.edu   Instagram: @laraluna

As The PR Maven® Podcast continues celebrating 5 years, we are rereleasing our second most popular episode of all time, episode 60 with special guest, Tim Cotton. If you missed last week's rerelease of the most popular episode on The PR Maven® Podcast, check out that episode here! Tune in again next week for the release of a new episode with Tim coming out on September 26!   In episode 60, Tim Cotton was celebrated as the guest with the most popular episode of the year at the first PR Maven® Podcast anniversary celebration. This episode with Tim was recorded from Rising Tide Brewing Company in Portland, Maine, in front of a live audience. Nancy and Tim recalled some of the highlights of episode 36 and what made Tim's episode a fan favorite. During the party, the Duck of Justice (DOJ) disappeared, reappearing a few days later visiting with Governor Janet Mills. The Marshall Communications team successfully retrieved the DOJ, ensuring his safe return to the Bangor Police Department.    Find the original episode here.    Join The PR Maven® Facebook group page.    Sign up for email notifications for when new episodes are released. 

Video content is a powerful tool on most social media platforms, so having a channel on YouTube, a social media platform predominately made up of video content, can be beneficial to your business. Not only is YouTube another platform to share your video content and reach your audience, but it is also a powerful search engine that helps expand your audience. In this episode, find out how to use YouTube for your business and some content ideas to get you started. 1:11 – Why you should create a YouTube channel for your business. 2:13 – YouTube's demographics. 3:28 – How to create a channel. 4:13 – How to create a video, post and edit published content. 6:05 – Content ideas to share on YouTube. 6:38 – When you should upload. 6:58 – How to view analytics. 7:05 – How to delete a YouTube channel.   Links: Episode 228: Talking TikTok, With Anna McDermott, Account Supervisor at Marshall Communications: https://marshallpr.com/podcast/episode-228-talking-tiktok-with-anna-mcdermott-account-supervisor-at-marshall-communications/ Episode 240: Facebook Basics: https://marshallpr.com/podcast/episode-240-facebook-basics/ Episode 241: LinkedIn Basics: https://marshallpr.com/podcast/episode-241-linkedin-basics/ Episode 242: Instagram Basics: https://marshallpr.com/podcast/episode-242-instagram-basics/ Episode 244: Twitter Basics: https://marshallpr.com/podcast/episode-244-twitter-basics/   Resources: https://www.business.com/articles/every-brand-should-have-a-youtube-channel/  https://blog.hubspot.com/marketing/youtube-demographics  https://www.simplilearn.com/tutorials/social-media-marketing-tutorial/youtube-video-ideas#20_good_ideas_for_youtube_videos_in_2023  https://blog.hubspot.com/marketing/best-time-to-post-youtube  https://support.google.com/youtube/answer/55759?hl=en#zippy=%2Chide-your-channel-temporarily%2Cdelete-your-channel-permanently

TikTok is the fastest-growing social media platform worldwide, surpassing social media giants like Facebook, Instagram and Twitter. In this podcast episode, Anna McDermott shares some of the tips she has learned from creating TikToks for Marshall Communications. Anna also shares the data and demographics that prove why TikTok is an important PR and marketing resource for your business.   1:32 – Anna explains how her career started in the hospitality industry.    2:40 – Anna describes how she started using TikTok for herself personally and for Marshall Communications.   3:38 – Anna talks about the kinds of videos she creates.    5:04 – Anna shares what some of her most popular videos have been so far.   6:08 – Anna explains what Marshall Communications' goals are for using TikTok.   11:48 – Anna talks about how social media fits into PR.   12:26 – Anna describes the demographics for TikTok.  14:20 – Anna explains why you should consider using TikTok.   16:27 – Anna talks about the algorithm on TikTok.   18:45 – Anna explains how to share a TikTok video to Instagram Reels.     Quote   "Most public relations agencies are not doing TikTok. They have experience with the older, familiar platforms like Instagram, Facebook and LinkedIn. We're kind of on the cutting edge, I think, for social media marketing, and that's where we as an agency want to be. We want to be at the intersection between traditional PR and social media marketing. I think TikTok is helping position us very well for that." – Anna McDermott, account supervisor at Marshall Communications    Links:   Listen to Anna's first episode on The PR Maven® Podcast.   Listen to Kat Child's episode of The PR Maven® Podcast.   Listen to Chip Carey's episode of The PR Maven® Podcast.     University of Southern Maine: https://usm.maine.edu/   Down East Magazine: https://downeast.com/   Mainebiz: https://www.mainebiz.biz/     About the guest:      With a passion for creative strategy, Anna brings nearly 20 years of experience to our Marshall Plans. Her insightful work highlights each client's unique qualities and connects them with targeted audiences and media. Anna's areas of expertise include crafting vibrant copy for press releases, pitches, newsletters, SEO and other promotional materials as well as bringing a fresh perspective to social media marketing. Recently, Anna has been creating TikToks for Marshall Communications and is here today to teach us about TikTok!   Looking to connect:             Email: amcdermott@marshallpr.com   TikTok: @marshallcommunications 

How has the field of public relations transformed today? Find out in this episode as Abbey Violette, intern at Marshall Communications shares how she has learned what goes into PR today, and how it differs from the field's work in the past. Abbey explains how most people have a misconception of what PR actually is, and how it is a field of marketing that adapts easily to the times. She also shares what she has learned about personal branding, which has quickly become one of the services the field of PR offers today. In addition, Abbey talks about Thomas College's program that has made her internship possible, and about her intern diaries, so follow along! 3:04 – Abbey talks about her educational path so far, and what got her interested in marketing and PR. 7:08 – Abbey explains how PR is different from what she has learned in school compared to now interning in the field. 11:11 – Abbey shares what inspired her to start writing her intern diaries. 12:53 – Abbey shares her favorite part of her internship at Marshall Communications so far. 16:14 – Abbey talks about how PR has opened up a new vision for her career. 16:58 – Abbey stalks about the first writing piece she wrote for Visit Maine's new website. 20:23 – Abbey explains Thomas College's Harold Alfond® Institute for Business Innovation program, and how she got connected with Nancy in the first place. 22:53 – Abbey shares her usual tasks she completes as an intern at Marshall Communications. 24:57 – Abbey shares what she has learned about personal branding from her internship. 28:22 – Abbey shares a book that has been helpful to her during school and building her career. 31:31 – Abbey shares how people can get in touch with her and follow her intern diaries.   Quote “Now that I have actually worked more closely with personal branding clients and I've learned from this internship, there's quite a bit of groundwork that goes into even building a personal brand. There's a lot of networking that goes into it, and a lot of, in a sense, marketing yourself to look a certain way in the public's eye.  I just didn't realize going into it just how much you have to do to even get started with a personal brand.” – Abbey Violette, intern at Marshall Communications.   Links: Thomas College's Harold Alfond® Institute for Business Innovation Find Abbey's Intern Diaries on the Marshall Communications blog Marshall Communications Facebook Marshall Communications Twitter: @MarshallPRMaine Marshall Communications LinkedIn Marshall Communications Instagram: @marshallcommunications Burnout: The Secret to The Stress Cycle (book)   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    About the guest:     Abbey is entering her senior year at Thomas College studying marketing management. She is currently an intern at Marshall Communications, learning about the industry of PR and showcasing her analytical skills. In her spare time, she enjoys reading, analyzing movies and T.V. shows, trying new restaurants, and spending time with family and friends.   Looking to connect:           Email: aviolette@marshallpr.com LinkedIn: Abbey Violette  

To celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest's major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes' highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which social media platforms he uses to drive visitors to the Create and Go blog. 6:05 – 8: Episode 10 Bill Green Retired Reporter, Anchor and Executive Producer at NEWS CENTER Maine. Bill talks about the importance of journalistic efforts and presenting both sides of the story. 8:18 – 7: Episode 9: How To Build Your Personal Brand and Network Online. Nancy shares how you should improve your LinkedIn profile and how you show up in a Google search. 11:46 – 6: Episode 5: Stefa Normantas, Managing Partner of Green Tree Event Consultants. Stefa talks about how volunteering and reading can help build your business. 15:11 – 5: Episode 8: Kate Paine, Founder and President of Standing Out Online. Kate gives a tip on how to use national news trends to target your audience. 17:28 – 4: Episode 13: Anna McDermott, Account Supervisor at Marshall Communications. Anna gives advice to young people who are finding themselves. 19:40 – 3: Episode 1: Nancy Marshall, CEO and Owner of Marshall Communications. Nancy talks about personal branding. 21:34 – 2: Episode 60: One-Year Anniversary Party With Tim Cotton. Tim gives advice for creating an online community. 22:58 – 1: Episode 36: Lieutenant Tim Cotton, Bangor Police Department. Tim shares how to listen to people.   Links: iBec Creative Create and Go News Center Maine LinkedIn Green Tree Event Consultants Standing Out Online Bangor Police Department's Facebook: @bangormainepolice     Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    Looking to connect:           Email: nancy@prmaven.com LinkedIn: Nancy Marshall Twitter: @maineprmaven PR Maven® Nation Twitter: @PRMavenNation

Nancy Marshall is the PR Maven® and the CEO of Marshall Communications, where she oversees a team handling clients from tourism, education, economic development and healthcare.. Which belies her personal interest in making her community a better place to work and live. Nancy's 12-steps to your personal brand is a checklist for success, and her Marshall Plan®, a highly detailed strategic marketing and PR plan tailored specifically to the needs of the individual businesses and organizations sets the stage for success, creating a blueprint for implementation that ensures all of the communications tools in your arsenal are working in tandem toward the same goal. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

A company's brand is its identity, and it is one of the most valued parts of your business. When brand is done right, it influences what happens inside a company as well how people on the outside perceive it.  The brand becomes something that you are, not just something that you do.  It is something that can influence behavior. On this episode of the MEMIC Safety Experts Podcast, I speak with Nancy Marshall, CEO of Marshall Communications about branding and how brand can influence safety behavior at your company.

In this episode, The PR Maven® Podcast celebrates three years and congratulates Peter Koch, safety management consultant and manager of digital technology at MEMIC, for having the most popular episode of the year. Nancy and Peter discuss The Safety Experts Podcast, a podcast created by MEMIC and hosted by Peter to help share their message of safety. The episode also features a special message from MEMIC president and CEO, Michael Bourque. 3:36 –Peter explains where the idea for The Safety Experts Podcast came from. 5:35 – Peter describes MEMIC and what his role at the company is. 8:01 – After determining that they would do a podcast, Peter shares how Marshall Communications worked with MEMIC to create a strategy and how MEMIC has benefited. 12:29 – A message from Michael Bourque. 13:43 – Peter talks about all the different elements of creating a podcast episode. 16:58 – Peter offers a book that has helped him in his career and life.   Quote “The concept was how do we help people consume information about safety in their spare time, if they have an interest, and bring it to them in a way that's different than grabbing a book or a pamphlet that might give you five steps for how to set up your chair better at your office. We can talk about that in the podcast with some really interesting people and make it more intimate and more fun for someone to consume.” – Peter Koch, safety management consultant and manager of digital technology at MEMIC.   Links: Guy Raz: https://www.npr.org/people/6597623/guy-raz Otis Ridge: https://otisridge.com/   Listen to Peter's first episode here. Learn more about content marketing here.   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    Looking to connect:           Email: podcast@memic.com   Phone: (207) 791-3000 Website: memic.com/podcast

“I was born to do public relations,” says my guest Nancy Marshall, and being an admirer of her work for many years, I'd have to agree.  Running her own successful marketing and PR agency for three decades is pretty good proof, too. As you'll hear in this episode, Nancy is a natural communicator with an infectious positivity, so it's easy to see why she's been able to build the kind of relationships with reporters that get results for clients of Marshall Communications. In this fun conversation, she eagerly shares her recipe for success, so be ready to take notes as she provides tips and tricks on everything from “newsjacking” to leveraging Twitter to handling crisis communications.  She also reflects on the ever-changing world of communications and the importance of public relations professionals recognizing that “we can be the media now.” And on top of all of that, she even divulges her “old school” secret weapon.  This is a great chance to learn from a master of the craft. 

In this special episode, Nancy is joined by Greg Glynn to talk about some changes to The PR Maven Podcast. Among the changes, the podcast will be live-streamed to the PR Maven ® Nation Facebook group and Marshall Communications YouTube page when recorded. Join PR Maven® Nation for early access to episodes! The podcast will also start to be launched bi-weekly. In addition to these exciting changes, Nancy and Greg celebrate the 30th anniversary of Marshall Communications by recalling some of their favorite moments. 4:11 – Greg talks about some changes that are being made to the podcast, including recording on StreamYard. 7:46 – Greg explains why podcasting has become so popular. 10:59 – Greg describes the similarities and differences between pitching podcasts, TV and radio. 17:21 – Greg talks about the awards the PR Maven® Podcast has won recently. 23:17 – Nancy and Greg share some of their favorite projects they have worked on while reflecting on Marshall Communications' 30 years in business. 26:21 – Nancy and Greg describe some of the funniest moments they have had while working at Marshall Communications. 30:31 – Nancy and Greg share some of the most memorable clients they have worked with.   Quote “If you are going to pitch a podcast, you have to actually listen to the podcast - at least one episode – because you have to have a feel for the person's personality and the guests they typically have on.” – Greg   Links: Trek Across Maine: https://action.lung.org/site/TR/Cycle/ALANE_Northeast?pg=entry&fr_id=20696 18 Summers Podcast: https://18summers.com/podcast/ The Marshall Plan: https://www.marshallpr.com/the-marshall-plan/ Maine Public Relations Council Awards: https://conta.cc/3bd5O5h Feedspot's top 10 personal branding podcasts: https://www.marshallpr.com/press-release/the-pr-maven-podcast-named-to-top-10-list-of-personal-branding-podcasts/ Maine Beer and Wine: http://www.mainebeerandwine.com/ Julia Clukey: https://www.teamusa.org/usa-luge/athletes/Julia-Clukey Tirdy Works: https://moosetirds.com/?fbclid=IwAR0VREJYgHkZABpNo8MtwwfHIa1MPiszqTtqwo8feAISz5AtAiNwhGJFLuI   Listen to Russell Walters' episode to learn more about Northern Outdoors. Listen to Craig Marshall's episode. Listen to Bill Green's episode. Listen to Charlene Williams' episode. Listen to Steve Lyons' episode to learn more about the Maine Office of Tourism.   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    About the guest:     Greg is the perfect guest for today's episode because we have officially transitioned to StreamYard for broadcasting the podcast, this means in addition to being available on your favorite podcast player, the PR Maven Podcast is also available on Facebook and YouTube. Greg's broadcasting background and experience helped launch the podcast back in 2018 and he has again worked to take the podcast to the next level. Greg has his broadcasting degree from Quinnipiac University and was the play-by-play voice of the Portland Pirates from 2004 to 2009. He earned his APR from the Public Relations Society of America in 2016 and has been with Marshall Communications for 12 years. Looking to connect:           Email: gglynn@marshallpr.com LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/ Twitter: @GregGlynn Facebook: www.facebook.com/Greg.Glynn.profile

When Lynne Golodner pivoted from journalism to public relations and marketing, she had a love-hate relationship with the PR field; it felt like crossing over to the dark side, she recalls. But Nancy Marshall, founder and CEO of Marshall Communications in Maine, never had such misgivings about the field of public relations. She loved it from a young age and has been thrilled with her decades-rich career in the industry. In the latest episode of the Make Meaning Podcast, Nancy speaks with host Lynne Golodner about understanding yourself and your passions enough to find meaningful work. Nancy helps companies to understand how to best tell their story. A connector, she says, “Gratitude is the key to all happiness,” and she encourages people to “notice the things in daily life that you're good at and which bring you joy.”

About the guest:     Steve McCausland served 32 years as the spokesman for the Maine Department of Public Safety, handling information on over 500 homicides, another 500 fire deaths and thousands of motor vehicle fatalities. Before retiring, he had a role in every major criminal investigation the department was involved in over those three decades. He served as an advisor to eight commissioners of public safety and eight chiefs of the State Police on media relations and public and governmental policy. Steve started his media career as the news director of the radio station in Bath and worked part-time for the Portland Press Herald, Associated Press and WCSH-TV in Portland. He was elected and served 20 years on the Brunswick Town Council, serving six of those years as chairman.   In the episode:     Being prepared for a crisis is much better than trying to figure out what to do during a crisis. In this episode, Steve McCausland gives his tips for crisis communications based on his more than 30 years of experience. From sharing a few ways to respond to the media to preparing for an interview, Steve brings you through the basics of crisis communications. Need more? Find out how to reach Steve and Nancy for crisis communications services: 3:30 – Steve describes how his career started as the Maine State Police public information office in 1988. 4:30 – Steve provides a few ways to respond to the media during a crisis situation. 8:54 – Steve lists the universal rules of communicating with the media in a crisis. 12:47 – Steve describes how he has taught media relations in the past and how that ties in with the crisis communications planning services offered through Marshall Communications. 22:23 – Steve explains how to be prepared for a crisis and what being prepared is important. 24:46 – Steve shares the first thing he would do in the event of a crisis. 27:42 – Nancy and Steve talk about the importance of having someone from your organization be the spokesperson to show authenticity. 29:40 – Steve gives some basic tips for being on camera. 36:21 – Steve explains how you make sure you are getting your message out in a crisis situation. 40:06 – Steve shares some of the resources that have helped him through his career.   Quote “There are a lot of things you can do and say to put your best foot forward because, in times of crisis, which is the reason you brought me into the fold here, these are very heavy times. There's something serious that has taken place. The media knows about it. The media wants that side of the story. And, many times people look like a deer caught in the headlights, or they say the darndest things that they shouldn't, or they're giving up too much detail when they don't have all the facts.” Steve McCausland, communications specialist at Marshall Communications   Links:          The Marshall Plan: https://www.marshallpr.com/the-marshall-plan/ Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=sr_1_1?crid=1WEXLTPQM3F7K&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1605541736&sprefix=grow+your+audience+%2Caps%2C168&sr=8-1 PR Works! by Nancy Marshall: https://www.amazon.com/gp/product/B01468WYN2/ref=dbs_a_def_rwt_bibl_vppi_i1 Maine Public Relations Council: https://meprcouncil.org/   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: smccausland@marshallpr.com Phone: (207) 623-4177

Public relations is fun, but it’s also hard. But if there was someone who was just naturally well-suited to the job, that would be Nancy Marshall, the PR Maven and CEO of Marshall Communications. Taking what she learned from a life’s career in the space, Nancy wrote PR Works! – a book of PR how-tos and resources interspersed with little vignettes from her personal career. She is also the host of the PR Maven Podcast. Joining Juliet Clark on the show, Nancy shares some useful insights and tips on press engagement, personal branding, content marketing and podcasting.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Promote, Profit, Publish Community today:superbrandpublishing.comPromote, Profit, Publish on FacebookPromote, Profit, Publish on YouTubeFollow Juliet on TwitterFollow Juliet on LinkedInTake the Quiz!

This week on HR Power Hour join Tawny Alvarez and Nancy Marshall of Marshall Communications for a discussion on how individual leaders can stay relevant during COVID-19 by focusing on personal branding. Prior to the pandemic, the ability to personally brand has taken many forms of in person interactions off the table, how do individuals stay relevant and memorable when social distancing and remote connections are the new norm?

About the episode:     To celebrate the 100th episode of The PR Maven® Podcast, this episode reflects on some of the most popular episodes in PR Maven® Podcast history. For each of the top ten episodes, Nancy gives an overview of the guest's key words-of-wisdom and how to's based on their experience and successful careers. Listen to highlights from original episodes where guests share their advice and anecdotes. Also, hear from the Marshall Communications team as they offer their congratulations for this remarkable milestone.   In the episode:     Episode 2 with Lori Highby: How video brings more authenticity to your audience whereas content, such as blog posts, can be more obviously perfected. Listen at 2:09   Episode 18 with MacKenzie Riley Young: How building a relationship with a local reporter resulted inThomas College being featured on the TODAYShow. Listen at 3:33.   Episode 3 with Craig Marshall: How social media can be used to organically build an audience or gain followers from industry influencers, like attracting followers from the skiers' own social media networks. Listen at 4:54.   Episode 15 with Rich Brooks: How you can keep generating excitement around content by sharing content other people produce, speaking at other people's events and getting to know their fans and followers so that they will also become your fans and followers. Listen at 6:27.   Episode 10 with Bill Green: How working hard will be valuable to your career, whether it is building your network or forming relationships with experts that make finding a credible source easier. Listen at 8:03.   A special message from the Marshall Communications team. Listen at 12:15.   Episode 13 with Anna McDermott: How likes and comments on social media posts are important, but how shares truly signify the best content because people want to share it with their own network. Listen at 14:16.   Episode 9 about How to Build Your Personal Brand and Network Online: How you need to be memorable when you meet people to advance your career and build your network. Listen at 15:23.   Episode 8 with Kate Paine: How to localize a national trend and attract media attention by sharing your perspective or your clients' perspective. Listen at 16:54.   Episode 60 at the PR Maven® one-year anniversary party with Tim Cotton: How Tim came to manage the Bangor Police Department's Facebook page and the techniques he used to create more engagement with the followers of the page. Listen at 18:12.   Episode 36 with Lieutenant Tim Cotton: How the Duck of Justice became the Bangor Police Department's mascot. Listen at 20:21.   Links:           The TODAY Show: https://www.today.com/news/it-was-meant-be-how-1-teen-found-family-through-t128789 207: https://www.newscentermaine.com/207 Listen to Becky McKinnell's PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-7-becky-mckinnell-president-ibec-creative/ Listen to Greg Glynn's PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-28-greg-glynn-account-supervisor-at-marshall-communications/ Listen to Charlene Williams' PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-12-charlene-williams-president-of-marshall-communications/ Listen to Whitney Raymond's PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-26-whitney-raymond-account-supervisor-at-marshall-communications/ Listen to Emma Dimock's PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-58-emma-dimock-account-assistant-at-marshall-communications/ Listen to Kat Child's PR Maven® Podcast episode: https://www.marshallpr.com/podcast/episode-98-how-to-take-the-next-step-in-your-career-during-covid-19-with-kat-child-account-coordinator-at-marshall-communications/   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: nancy@prmaven.com Twitter: @maineprmaven PR Maven Nation Twitter: @PRMavenNation LinkedIn: https://www.linkedin.com/in/nancymarshall/

About the guest:     Though not a New England native, Kat has become a Maine enthusiast since migrating from North Carolina four years ago. She is excited to use her ever-growing passion for the state to help serve the Maine Office of Tourism and other regional clients. With valuable experience in the advertising industry under her belt, she strives to showcase clients' unique values through strategic planning, social media marketing and copywriting. Kat's innate curiosity keeps her learning every day, whether that's listening to a new podcast or reading up on the latest social media trends. She finds creative inspiration from Maine's picturesque woods and waters and aspires to bring that joyful energy into her work. Committed to client satisfaction and stellar work, Kat seeks to embrace each day with optimism, inquisitiveness, and a strong work ethic.   In the episode:     2:12 – At first, Kat thought she wanted to be a marine biologist and describes how her career path changed after her first semester of college. 4:55 – Nancy and Kat talk about their connection to U.S. Cellular. 7:03 – Kat talks about going through the interview process over Zoom during COVID-19. 9:54 – Based on her experience in digital marketing, advertising and journalism, Kat shares some of the skills she uses at Marshall Communications. 14:15 – Kat provides an example of a project she has found exciting to work on since she started at Marshall Communications. 17:23 – Nancy and Kat explain how their networks brought them together. 23:14 – Kat shares some of the things she likes to do in Maine, whether going to the beach or for a hike. 25:29 – Kat describes some resources she has found helpful to her career. 26:49 – Kat talks about how much she loved using Vine and some of her other favorite social media platforms. 28:37 – Kat encourages listeners to find a career path that they love.   Quote “In your personal life, having that appetite for reading, listening to podcasts or going to museums, things seemingly unrelated to work, can evoke an inspirational mindset that can really help you in your work. It's very easy for me to get into my habits and routines. I love my habits routines, but there is a benefit to changing things up, seeking out new opportunities and it can impact your work in a positive way.” – Kat Child, account coordinator at Marshall Communications   Links:           Kat's Bio: https://www.marshallpr.com/who-we-are/our-team/kat-child/ Portland Museum of Art: https://www.portlandmuseum.org/ Farnsworth Museum: https://www.farnsworthmuseum.org/ Cruise Maine: https://www.cruisemaine.org/ Down East Magazine: https://downeast.com/ Maine by Foot: https://mainebyfoot.com/ Big Magic by Elizabeth Gilbert: https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: kchild@marshallpr.com LinkedIn: https://www.linkedin.com/in/kat-child-b144b285/

What is a personal brand, and can it really help you stand out and generate more business? Nancy Marshall of Marshall Communications shares the benefits of developing a personal brand, how you can get started, and what a difference it can make to your business.

About the guest:     There is no such thing as “business as usual” these days. Now is the time to put plans in place for the time when the world returns to normal. It's a very good time to reflect on your business and how you are serving your customers or clients. Now is also the time to show compassion, reach out to your network and help in any way you can. In this special podcast episode, Nancy shares her perspective on the COVID-19 pandemic and ten tips small businesses can use for communicating during a crisis.     In the episode:     1:04 – Nancy defines a pandemic and shares a story of a paper her mom, known as Oma, wrote on the Bubonic plague. 3:17 – Nancy shares her gratitude and well wishes. 3:46 – As a result of the pandemic, Nancy tells how she is staying clean. 5:53 – Rather than having FOMO, Nancy talks about how she is being productive while working remotely. 8:47 – Nancy shares her ten tips for communicating during a crisis:  (9:08) Show compassion for the victims of the crisis.  (9:57) Make a network map. (12:35) Create a message map. (14:38) Keep your social media current. (16:16) Think about the message your physical plant is sending. (18:18) Make plans to coming back stronger than ever. (19:41) What can you do to help the cause? (20:57) Communicate, Communicate, Communicate. Now is not the time to go dark. (23:06) Is your website up to date? (24:55) Stay calm.   Quote:  “That's really the thing we need to be most concerned about is the health of our family, our friends, our customers, our vendors and the people in our network.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven®   Links:           Calm - https://www.calm.com/ PR Works! - https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614 Women Presidents' Organization - https://www.womenpresidentsorg.com/ Agency Management Institute - https://agencymanagementinstitute.com/ Harbor Fish - https://harborfish.com/ Dog Not Gone - https://www.dognotgone.com/ Tabitha Swanson - https://www.yourmainecpa.com/ Lila East End Yoga - https://livelila.com/   Look forward to: Nancy's online courses starting with Message Mapping Nancy's new book   Learn more about message mapping in Episode 82 Greg Glynn's PR Maven® Podcast Episode   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.  

About the episode:    In this episode of The PR Maven® Podcast, Nancy describes the technique of message mapping. Nancy defines what a message map is and describes how a message map can be used to build a brand and gain brand ambassadors. You will also learn why you need a message map and who benefits from having a clear, concise message prepared. Nancy goes through the format of a message map, describing what the map should look like and what should be included. Several message map success stories are also shared throughout the episode. In the episode:    1:03 – How to define what a message map is. 1:56 – The connection between message mapping and building a brand. 2:44 – Examples of brand ambassadors, including those for Sugarloaf and Harley Davidson. 4:01 – Why your organization needs a message map. 5:30 – How a message map is formatted. Make sure to download this template! 9:26 – How to use a message map for crisis communications. 12:26 – Who benefits from a message map. 13:10 – Be on the lookout for The PR Maven® Message Mapping course! Quote: “It's about communicating the most important messages that tell the story of your brand and connect that audience to that message. It's about making your story relevant so your audience wants your story to be part of their story.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven® Links:          Sugarloaf Harley Owners Group The Marshall Plan®   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: nancy@prmaven.com Twitter: @maineprmaven PR Maven Nation Twitter: @PRMavenNation LinkedIn: https://www.linkedin.com/in/nancymarshall/

In 1991, Marshall Communications was born, a life-changing experience for Nancy and one that's she's never regretted. Today, more than 26 years later, the agency has represented many major clients, including the Maine Office of Tourism, the Maine Office of Business Development, and The Orvis Company, among others. Nancy's hallmark is her commitment to living clients' businesses. When she was representing Northern Outdoors, she became a licensed whitewater rafting guide. For the Maine Windjammer Association, she lived the life of a crewmember on the Victory Chimes. For Orvis, she is learning to fly fish and tie flies. She is also well-known for her infectious laugh and insatiable love for learning about everyone she meets. Making connections between people for their mutual benefit is a favorite pastime, as is connecting with new and long-lost friends on social media. You're going to love this episode!

About the guest:     Greg is the perfect guest for today's episode because in addition to his role as an account supervisor at Marshall Communications, he is also one of the producers for The PR Maven® Podcast. In his role, he helps schedule the guests we have on the podcasts, plus he helps Nancy with media pitching and schedule coordination to appear on other popular podcasts from around the country.  If you're looking to be on more podcasts in 2020 to grow your personal brand, Greg is here today with some really helpful tips on how to make that happen.  Greg was on the podcast in 2019 and if you want to learn more about him and his background, be sure to listen to episode 28 of the PR Maven Podcast.     In the episode:         3:00 – Nancy and Greg discuss what you should do before being a podcast guest, including finding your target audience and discovering podcasts in your area of expertise.   5:23 – Greg suggests that potential guests listen to at least one episode of the podcast they are pitching.   8:24 – Nancy and Greg talk about scheduling programs and how guests can sign up.   11:48 – Greg shares that regular podcast guests should create a show sheet to provide in advance of the podcast, as well as have a professional headshot and well-written bio.   21:07 – Based on his experience, Greg shares the importance of having good equipment while podcasting.   26:11 – To make sure you are prepared on the day of recording, Greg suggests that you block off time to clear your head, review notes, and know how long the interview will be.   28:06 – Greg provides of list of what guests can do before a podcast.   29:14 – Following the podcast, Greg recommends that guests help promote the episode, whether by sharing it on social media or in newsletters.     Quote:  “Don't schedule yourself around another appointment. I really would suggest blocking the day for it, just because you need a clear head, you need to prepare, you need to be mentally ready.” Greg Glynn, account supervisor at Marshall Communications    Links:           RINGR  Portland Pod   Marshall Communications     Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.      Looking to connect:            Email: nancy@prmaven.com   LinkedIn:  www.linkedin.com/in/nancymarshall/   Twitter: @PRMavenNation   Facebook: www.facebook.com/PRMaven/      Email: gglynn@marshallpr.com   LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/   Twitter: @GregGlynn  Facebook: www.facebook.com/Greg.Glynn.profile 

About the guest:    Time and time again, as an account supervisor at Marshall Communications, Greg has stepped up with innovative and quick-thinking solutions to our clients' problems. From social media to broadcast media to press releases, he does it all and does it calmly, thoroughly and efficiently.  Greg's sports background and competitive nature fuel his passion for strategic marketing and powerful branding ideas, and he loves sharing his knowledge. His enthusiasm is contagious, and participants of his webinars and workshops leave energized and anxious to put his tips and techniques to use for their own organization. It's also one of the reasons I invited him on the podcast today to talk about what we should all be watching out for in 2020.  Greg was on the podcast in 2019 and if you want to learn more about him and his background be sure to listen to episode 28 of the PR Maven Podcast.  In the episode:         10. Chatbots: Using conversational artificial intelligence (AI), chatbots can be used as automated communicators through messaging apps that create a personalized customer experience with little to no wait time. Listen at 4:30.   9. Digital marketing: This space continues to grow as more people cut the cord with cable, increasing advertising opportunities on streaming devices and through streaming services. Listen at 6:57.   8. Social media and the evolution of Facebook ads: Facebook advertising is growing as the platform's algorithm changes, but beware of reduced targeting options as privacy becomes a bigger concern. Listen at 10:02.   7. The presidential election: A presidential campaign is a true test of someone's personal brand, pointing out the need for strong values and confidence to create an exceptional personal brand. Listen at 12:45.   6. Implementation of video: Video content has been building steam over the past several years as this content not only tells but also shows viewers the key message, whether that is a brand story, behind the scenes footage or community involvement. Listen at 14:48.   5. Podcasts: In 2020, as podcasts continue to grow, metrics will likely improve. This advancement will help advertisers see a return on their investment and will help podcasters measure success. Listen at 20:35.   4. SEO and BERT: Search engine optimization (SEO) and Google's Bidirectional Encoder Representations from Transformers (BERT) will be more about matching relevant content, not just words. Listen at 24:16.    3. Content Marketing: As audience members become more leery of advertising, content marketing is becoming more powerful as it provides viewers with interesting content that does not explicitly promote the brand. Listen at 27:41.   2. Privacy – GDPR and CCPA: In 2016, the General Data Protection Regulation (GDPR) went into effect and now the California Consumer Privacy Act (CCPA) is taking effect this month. PR professionals and marketers must learn what these regulations entail and how to accommodate them. Listen at 30:27.   1. AI and smart devices: Smart speakers in homes are becoming increasingly popular with one-fourth of Americans owning one, increasing the need for great SEO and providing a new medium for connecting with your target audience. Listen at 32:44.  Links:           Drift.com  Interactive Advertising Bureau Podcast Measurement Technical Guidelines 2.0  BERT  Seth Godin's Podcast   CCPA and GDPR chart    Looking to connect:            Email: nancy@prmaven.com    LinkedIn:  www.linkedin.com/in/nancymarshall/   Twitter: @PRMavenNation   Facebook: www.facebook.com/PRMaven/      Email: gglynn@marshallpr.com   LinkedIn: www.linkedin.com/in/greg-glynn-apr-b7406416/   Twitter: @GregGlynn  Facebook: www.facebook.com/Greg.Glynn.profile    Activate the PR Maven® Flash Briefing on your Alexa Device.    Join the PR Maven® Facebook group page.    

About the episode:   Closing out 2019, this episode includes the top ten podcast episodes of the year. Covering a wide range of topics and featuring guests from around the country, this podcast provides a description and a clip from each top ten episode. Reminisce on the year past and get excited for the year ahead, full of new and exciting PR Maven® Podcast episodes!      In the episode:        10. Episode 62 with Kurt Kleidon: In this episode, Kurt talked about overcoming the obstacle of convincing clients to offer something unique, which draws the attention of a target audience. Listen at 1:41.   9. Episode 57 with Megan Crowder: In this episode, Megan shared how important social media is for both client and personal growth. Listen at 2:49.   8. Episode 55 with Alf Anderson: In this episode, Alf explained how public relations and social media can be used to create brand loyalists. Listen at 3:44.   7. Episode 64 with Patrick Breeding: In this episode, Nancy connected Patrick's personal mission with personal branding, and they talked about how the University of Maine is helping to prevent Maine's “brain drain.” Listen at 5:34.   6. Episode 59 with John Iannarelli: In this episode, John spoke about his career and how people can stay safe online. Listen at 7:31.   5. Episode 63 with Jim Peacock: In this episode, Jim and Nancy discussed finding the right career path and how Jim helps guide others toward their ideal career. Listen at 8:40.   4. Episode 54 with Michelle Hood: In this episode, Michelle shared the resource she used to help Northern Light Health grow, which she called The Chart. Listen at 10:02.    3. Episode 61 with Sean Riley: In this episode, Sean told a story of how he learned how to use Snapchat and how the platform has helped him connect with the younger generation. Listen at 14:34.   2. Episode 56 with Chip Carey: In this episode, Chip and Nancy reminisced about working together at Sugarloaf, including when Chip taught Nancy how to use photos and videos to get Sugarloaf on the Weather Channel. Listen at 15:56.   1. Episode 60 with Tim Cotton: In this episode, Tim shared how he got the position of managing the Bangor Police Department's Facebook page. This episode was recorded live at the PR Maven® One-Year Anniversary Party. Listen at 17:41.     Links:          Kleidon & Associates  Bar Harbor Chamber of Commerce   Lobster Unlimited   FBI John  Peak Careers  Northern Light Health  Maine Course Hospitality Group   Bangor Police Department   Portland Pod  Marshall Communications    Looking to connect:           Email: nancy@prmaven.com   LinkedIn:  www.linkedin.com/in/nancymarshall/  Twitter: @PRMavenNation  Facebook: www.facebook.com/PRMaven/    Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.   

About the episode:   Since its beginning, the public relations industry has depended on the media to share client stories and increase visibility by providing their audience with timely and interesting content. Public relations professionals would pitch a news outlet with a story idea and rely on the news outlet to publish their story.   With the increased popularity of the internet, information can be easily accessed at any time, causing more people to seek stories on a wide variety of topics. Today's audience prefers to avoid advertising, relying on content created by professionals.   As a result of the accessibility to information the internet has created, PR agencies can share their knowledge and build their audience by providing useful content and gaining their trust without relying on the media. These professionals share their expertise in small servings, attracting clients while positioning themselves as thought leaders and experts in their field. After building trust with the audience, clients are able to receive a larger dose of content, such as an entire media outreach campaign.   In this episode, Nancy shares how you can use content marketing rather than relying on the media.   In the episode:       1:12 – Nancy mentions her forbes.com article on content marketing, inspiring this episode.   1:55 – Nancy shares the process of attaining media coverage, including the process when she worked with Chip Carey at Sugarloaf.   3:43 – Since her career started, Nancy shares how PR has changed to what it is today.   4:37 – With the rise of the internet, public relations has changed from what it once was.   5:47 – Nancy shares how popular brands like Buzzfeed, POPSUGAR and Tasty have attracted and retained their audiences.   7:46 – Nancy quotes marketing guru David Meerman Scott, describing the different types of promotion to gain an audience.   8:27 – To generate engaged audiences, soap companies like Procter and Gamble created soap operas.   9:39 – Nancy shares how she has used content marketing and how brands can do the same.     Quote:          "What is considered to be newsworthy on any day really depends on what else is happening in the world.” — Nancy Marshall, The PR Maven® and founder & CEO of Marshall Communications           Links:         www.marshallpr.com  www.visitmaine.com  Nancy's articles on Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#ab3957e4485a   Alexa Flash Briefing instructions: https://www.facebook.com/groups/PRMavenNation/permalink/370589063804230/    Looking to connect:          Email: nancy@prmaven.com    LinkedIn:  https://www.linkedin.com/in/nancymarshall/ 

About the guest:   Laurie Lachance is Thomas College's 5th president and the first female and alumna to lead the college in its 125-year history.   From 2004 to 2012, Laurie served as president and CEO of the Maine Development Foundation. Prior to MDF, Laurie served three governors as the Maine state economist, and before joining state government, she served as the corporate economist at Central Maine Power Company.   A frequent author and speaker on leadership, education and the economy of Maine, she holds an undergraduate degree from Bowdoin College, an MBA from Thomas College and an Honorary Doctorate of Humane Letters from the University of Maine at Presque Isle. Laurie was inducted into the Maine Women's Hall of Fame in 2014 and has been the recipient of several awards, including being recognized by Maine Magazine as one of the 50 Mainers Charting the State's Future and making the Mainebiz NEXT list as a trailblazer in her industry. In November 2018, Laurie was inducted into the Maine Business Hall of Fame.   Laurie chairs the board of Educare Central Maine, is a trustee of Foxcroft Academy, is a board member of Educate Maine, served on the New England Board of Higher Education's Commission on Higher Education and Employability, and was elected to the Board of Maine Employers Mutual Insurance Company (MEMIC) in June 2018.       In the episode:        3:10 – Laurie describes how she bought a pair of high heels and a woolen suit, then practiced interviewing before getting a job at Central Maine Power after graduating from Bowdoin College.   5:20 – Nancy mentions how she and Laurie earned their Master's degrees at the same time at Thomas College.   7:58 – Laurie shares how she became the president of Thomas College.   12:18 – Laurie says that overall she would not do anything differently, but she would have taken better care of herself and suggests that others do that, too.   14:56 – Laurie talks about being the first woman to take on many of the roles she has had throughout her career and how expectations have changed.   17:02 – Laurie shares that her network grew on its own to start but then she began intentionally building her network.   18:16 – Laurie shares how her network helped her keep her appointed position when Angus King was elected.   22:18 – Laurie shares how there were not a lot of women in leadership, proving to be an obstacle with few role models.   24:00 – Nancy and Laurie talk about positioning Thomas College for the future.   30:30 – Laurie talks about attracting students and donors in order to measure success.   33:40 – Nancy mentions how two members of the Marshall Communications team, Whitney Raymond and Emma Dimock, have graduated from Thomas College.   36:09 – Laurie and Nancy talk about the work ethic of Thomas College students and today's generation of students.    38:02 – Nancy and Laurie discuss the ad for Thomas College describing how graduates got where they are today from their Thomas College experience.   40:03 – Laurie shares how she advanced in her career because of her network.    43:28 – Laurie shares how she loves reading and how that has helped her learn about an industry that she wasn't familiar with.   48:26 – Laurie shares her parting thought; focusing on the importance of building relationships.     Quote:          On getting her MBA "It is not easy, but it gave me a real appreciation for how hard it is to be an adult learner and to put yourself through those paces. But, it's one of the best investments you can make in yourself.” —  Laurie Lachance, President of Thomas College      Links:         Website: www.thomas.edu  Dirty Dog Mud Run  The Art of Possibility by Rosamund Stone Zander   Thrive by Ariana Huffington   Lean In by Sheryl Sandberg     Looking to connect:          Email:  laurie.lachance@thomas.edu   LinkedIn: https://www.linkedin.com/in/laurie-lachance-56552655/  Twitter: @Thomas_Top_Dog 

About the guest:   Emma is a recent Thomas College graduate with a degree in marketing management. She graduated in three years with a 4.0 GPA. In her final semester, Emma started working as an intern at Marshall Communications before starting her full-time position.  In her role at Marshall Communications, Emma assists others in the office with research, analysis, communications, meeting facilitation and copywriting. Taking on projects from many of our clients, Emma uses her time-management skills to quickly complete projects with tight deadlines and manage multiple priorities. With her knowledge of our clients, she is able to smoothly transition from working on a project for one client to another project for a different client.  Emma has developed a wide range of skills to assist her in completing the many different projects she works on, including copywriting, social media and graphic design. Her interest in learning new things helps to build the knowledge and experience, as well as stay up to date on the changing practices required for the public relations and marketing field.    In the episode:   2:28 – Emma shares how she is a recent graduate from Thomas College and how internships have been a stepping-stone in her career.   6:47 – If she had it to do over, Emma says she would have asked more questions.    7:57 – Emma talks about updating the Marshall Communications Pinterest page and how she enjoys seeing the agency's media results.   10:02 – Although her career is just starting, Emma says that social media audiences have become less trusting and more difficult to grab the attention of since she started.   11:36 – Emma shares that an obstacle to her success is not speaking up.    13:15 – Nancy mentions how she knew Emma's mom from when she worked with the Town of Madison to attract Backyard Farms.   19:08 – Emma shares how Pinterest has changed to help businesses promote their brand and product, becoming more attractive to millennials.    22:11 – Emma explains that her experience with measurement is limited but analytics on social media are very helpful.    25:26 – Emma says that her network has grown both on its own and as part of a conscious effort.    26:21 – Emma shares that her career would not be where it is today if it were not for her network.   30:24 – Some of Emma's more valued resources include the daily newsletters she receives about PR, marketing and world news.    30:49 – Nancy mentions how she was able to meet Gini Dietrich while she was at the Content Marketing World Conference.    32:07 – Emma suggests learning from those who have more experience.   34:50 – Nancy asks Emma about her family's apple orchard.     Quote:          "Just be like a sponge and learn everything that you can.” — Emma Dimock, Account Assistant at Marshall Communications             Links:         Marshall Communications: https://www.marshallpr.com/   Daily Carnage: https://carney.co/daily-carnage/   theSkimm: https://www.theskimm.com/   Spin Sucks: https://spinsucks.com/      Looking to connect:          Email: edimock@marshallpr.com   LinkedIn:  https://www.linkedin.com/in/emma-dimock-066a7913a/   Twitter: @dimock_emma 

About the episode:   Megan immerses herself in her clients' industries. When you work with her, she'll ask the right questions and use your answers to craft engaging social media posts, media pitches and press releases that will pique your audience's interest so that they'll want to learn more.  Her enthusiasm and competitive nature serve her well in the social media realm, as she constantly looks for innovative ways to use the various platforms, and she stays on top of this constantly evolving marketing arena. In both work and life, Megan isn't one to stick to the status quo, but is always looking for a new approach or the next adventure.    In the episode:  1:57 - Megan shares how her career started in college at Northern Michigan University where she discovered PR and how it enables you to dive deep into the world of many different businesses.   02:59 - Nancy asks Megan about social media while she was in college and the Public Relations Student Society of America.   4:12 - Megan describes the difference between organic and native reach.   5:18 - Nancy asks Megan what she thinks the next thing is that businesses should be learning about and embracing.   7:17 - Megan mentions that overall she would not have done anything differently with her career, except possibly pursuing a master's degree.   8:45 - Nancy and Megan make the connection between swimming and PR.   11:36 - Megan explains how important PR and social media are to her own personal growth and the growth of her clients.    12:39 - Megan talks about how she has helped to grow the Maine Office of Tourism's social media accounts.   15:22 - Megan shares how social media has changed since she started her career by moving toward paid posts.   16:40 - Megan shares that PR and marketing are always changing, which can be a challenge to stay on top of.   17:24 - Nancy ties back to her interview with Chip Carey, connecting to the use of technology.   24:50 - Megan shares how her work is driven by measurement, comparing stats to client goals on a month-to-month basis.    27:47 - Meg describes how she has grown her network through her jobs and being out in the community.   29:18 - Megan talks about the importance of Twitter in public relations.   30:18 - Megan shares that creating lifelong relationships and building her network has helped with her career.   31:41 - Some of Megan's most valued resources include newsletters, Facebook groups and Facebook Help.   32:32 - Megan encourages people starting their careers to step out of their comfort zone and know their strengths.   33:25 - Megan shares her favorite saying as a parting thought.     Quote:          "Get comfortable being uncomfortable. You need to step out of your comfort zone and really go after what you want.” — Megan Crowder, Account Manager/Social Media Specialist at Marshall Communications            Links:         Visit Maine: https://visitmaine.com/  Marshall Communications: https://www.marshallpr.com/  Daily Carnage: https://carney.co/daily-carnage/  theSkimm: https://www.theskimm.com/     Looking to connect:          Email: mcrowder@marshallpr.com   LinkedIn: https://www.linkedin.com/in/meganashleycrowder/  Twitter: https://twitter.com/MeganCrowderr  

About this episode:   Lori Harnois is the executive director of Discover New England, located in Portsmouth, New Hampshire. Her primary role is to increase tourism to the New England region from overseas markets. She received her Bachelor of Science degree in Tourism Planning and Development, with a minor in Sociology, from the University of New Hampshire.   Lori has 20 years of experience in the field of marketing, promotions and operations. Previously, she worked for the New Hampshire Division of Travel and Tourism Development holding such roles as director and international marketing manager. In these roles, she was responsible for promoting New Hampshire as a domestic and international travel destination in order to increase visitation, travel expenditures, business activity and employment throughout the state. She also oversaw the NH Bureau of Visitor Services.   Lori is a past board member of the US Travel Association, a member of the Eastern State Exposition, and a member of the Granite State Ambassadors. She received the honor of New Hampshire's 40 Under 40 in 2012.    In this episode:   3:11 – Lori explains how she went to college for tourism planning and development and held several internships before getting a job with the New Hampshire Division of Travel and Tourism.    7:11 – Nancy asks Lori about different countries' perceptions of New England.    10:48 – Lori shares how she would have liked to have studied abroad while she was in school.   13:06 – Lori describes how her boss suggested that she take a day to talk with locals and understand their interest when she first started traveling abroad.   16:59 – Lori shares how dealing with a smaller budget is an obstacle she has had to overcome by forming new relationships.   23:14 – Lori explains how Discover New England measures success by tracking results and working with Marshall Communications.   25:45 – Nancy asks Lori how she has built her network, to which Lori explains how her network has grown naturally.   29:02 – Nancy explains how building your network doesn't mean always taking but also involves giving.   31:38 – Lori explains how her network has helped to advance her career, including getting the job she has today.   33:07 – Lori recalls some advice she was given when she was 15 that would be helpful for someone starting their career.   36:36 – Lori provides resources that have helped her, including the book the Tipping Point and the North American Journeys inbound report.   38:23 – Lori shares a parting thought.      Quote:    " The best advice I could give you is to smile, and I think that I have taken that to heart. It sort of opens the door for people to approach you and get to know you." — Lori Harnois, Executive Director, Discover New England    Links:    www.discovernewengland.org/    Looking to connect:   Email: info@discovernewengland.org  

My guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Augusta, Maine. Also affectionately known as the “PR Maven”, Nancy recently launched a new public relations podcast.

From her beginnings in a dream job on a Maine ski mountain to her work today leading a thriving agency, Nancy has built a career on relationships and the power of communications. PR is what she was born to do. With media relations as her superpower, she shares practical and seasoned advice for planning and promoting your story. A little about Nancy Nancy Marshall, the PR Maven® and CEO of Marshall Communications, is a Yankee powerhouse of city-girl grit, staunch country values, and go-getter vigor. She leads a boutique agency with a strong team of outcome-driven PR and marketing specialists. As the PR Maven®, she leads her team in developing and implementing The Marshall Plan® in the areas of tourism, outdoor recreation, health care, economic development. With her infectious laugh, bone-deep curiosity, hunger for people's stories—and that grin—Nancy exudes vitality and makes friends wherever she goes. Whether listening intently to a client, pitching a story, cycling to the Canadian border, enthusiastically networking, or growing MC, she activates copious amounts of energy, fun, and joy—in herself and in others. To learn more about Nancy and her business, you can visit NMarshall@marshallpr.com (mailto:NMarshall@marshallpr.com) . Tips PR is communicating with specific target publics You need to come up with a newsworthy angle—it can’t just be ‘hey, write about my biz because I’m awesome’ Artisans can tend to be humble and miss opportunities to tell their story Your brand is delivering on the promise day in and day out so that people know they can rely on you. Telling your story is one of the most cost-effective and effective ways of building your brand—that’s what differentiates you Figure out your story, how you want to tell it and tell it every chance and every medium you can get Build your list of email addresses—it can be the greatest asset of any business Recommended Resources Email: Constant Contact (https://www.constantcontact.com/index.jsp) Contact Management: Google Contacts and Hubspot.com (https://www.hubspot.com/) Apps: Calm Book: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726) Healthy Habit: Sleep! Don’t underestimate the power of sleep. Quotable “You’ve got to learn something every day. Sometimes we have to remember we are human beings, not human doings. “Fear and creativity cannot co-exist. Push fear aside and remember you are doing what you were born to do.” Special Giveaway! Nancy does a weekly giveaway, so head on over to www.prmaven.com/giveaway (http://www.prmaven.com/giveaway) , and enter into a weekly drawing for a copy of her book and a famous Marshall Communications ‘Things to Do Today’ pad. Or for PR and marketing tips, visit marshallpr.com/webinars (http://marshallpr.com/webinars) for a list of her free webinars!

Join us as we get to know Nancy Marshall, where she came from, and how she forged her own way into a national business!   Listen via YouTube! Local Charity: Maine Seacoast Mission

Maine's PR maven Nancy Marshall of Marshall Communications has three tips on new ways of pitching to the media. In exchange, Kurt Kleidon gives her three jokes on cheese and wine!