Podcasts about vericast

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD's Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley's customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech. Find Courtney on Linkedin at: https://www.linkedin.com/in/courtney-mccants-71311710/Find RR Donnelley on Linkedin at: https://www.linkedin.com/company/rr-donnelley/Find RR Donnelley online at: https://www.rrd.com/Here's what we asked her : 1. Martech is hitting us hard and is real given its AI backing.  How is martech evolving to handle the significant changes in our data environment we are exposed to?2. So RRDonnelley recently acquired Vericast's print and digital media units. What does this mean for the cpg industry and brands - how about retailers?3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?4. Can't really not discuss retail media in today's omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?8. Finally, let's ask you to look future forward. What's in store for martech and adtech, what's the next evolution.?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

By the end of 2024, Vericast will be working toward deploying a full suite of technologies designed to enhance the retail experience.Today, we're diving into how the overall consumer experience can be improved through collaboration and innovation. Host Matthew Tilley sits down with Matt Bertucci from Lenovo and Hans Fischmann of Vericast — two powerhouses in in-store retail media solutions. Their combined expertise will help shape the future of shopping as we know it. They shed light on the contributions each company is making and their extraordinary collaboration.Join us as we discuss:What a retail media network isHow this improves the customer experienceHow we use AI to enhance retail involvement and gather dataThe importance of the partnership between Vericast and Lenovo

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Veracast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!Best Moments:(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity(07:48) Balancing consumer desire for privacy with desire for personalized messaging(11:10) Going beyond discounts to provide real value to consumers(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 milesGuest Bio:Matthew Tilley is the Vice President of Growth Marketing at Veracast, a leader in using data to influence consumers and drive commerce. Veracast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what's coming for the store experience and what is going to be required to get us there.We take a look at connection between retail media networks and modern stores by exploring:The Future of the grocery storeThe emergence of “headless retail”The big picture of privacy regulation in the US

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.

In 2024, as the world only becomes more digitized, effective data management is the key to success in marketing. Phil Rist, EVP of Strategy at Prosper, chats with host Matthew Tilley to break down some new research into the challenges marketing executives face when it comes to maximizing use of data and analytics.Later, Alexa Bennett, content marketing manager at Vericast hops on with Matthew to discuss the company's NXTDRIVE software, which could be the solution that marketers need to tackle this challenge. Join Us as We Discuss:Challenges in first-party data collectionWhy taking a human approach is desirable and effectiveHow NXTDRIVE could solve marketer challenges

In a difficult economic environment, marketing and advertising budgets are the first to see cuts. The finance and banking industry is no exception. In this economic roundtable, host Matthew Tilley speaks with industry experts (and fellow Vericast teammates) Lisa Nicholas, Chris Phelan, and Stephenie Williams to break down the challenges marketers in financial institutions face in uncertain economic conditions, and how to work through them. Join us as we discuss:Macroeconomic trends impacting financial institutionsMarketing strategies tailored to uncertain timesMaximizing data to drive innovative marketing campaigns

In today's fiercely competitive environment, marketers are feeling the pressure to drive engagement, strengthen loyalty, and achieve deposit growth. Robert Ropars from Vericast joins us to share his perspective on how financial institutions can drive customer acquisition, increase retention and develop attribution strategies in the digital marketing space.

I sit down with Hans Fischmann from Vericast to explore the evolving world of data privacy and ethical marketing. Vericast, known for its influence on how over 130 million households engage with the market, is at the forefront of redefining marketing solutions through a business-to-human approach. This discussion comes at a crucial time when consumer data protection is more regulated than ever, posing unique brand challenges and opportunities. We explore the groundbreaking partnership between Vericast and Qonsent, highlighting their shared commitment to placing consumer consent at the heart of data collection. We dissect how this collaboration is revolutionizing how brands interact with and maintain records of user consent, ensuring compliance in a complex digital landscape. The conversation shifts to Vericast's innovative strategies, particularly the NextDrive platform, which empowers brands to utilize fully consented first-party data for targeted marketing. Hans offers insights into balancing potent marketing campaigns with stringent data privacy regulations, emphasizing the need for ethically sourced data with provenance. A key focus of the episode is the importance of centering the consumer in data collection processes. We discuss how this approach enhances marketing strategies and aligns with the evolving relationship between data privacy and marketing. We touch upon Vericast's efforts to separate advertising tech from marketing tech, all while maintaining a privacy-centric use of consumer data.

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI; Key topics covered: Challenges faced when building and scaling integrated campaigns Common strategies that help B2B marketing teams Impact of generative AI on digital commerce and marketing

Today we're going to talk about the role of print media in a digital world, and why it's important to not overlook valuable channels that your customers value. To help me discuss this topic, I'd like to welcome Curtis Tingle, CMO at Vericast. RESOURCES Vericast website: https://www.vericast.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about the role of print media in a digital world, and why it's important to not overlook valuable channels that your customers value. To help me discuss this topic, I'd like to welcome Curtis Tingle, CMO at Vericast. RESOURCES Vericast website: https://www.vericast.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

You don't need a tech background to work in cybersecurity, says Lance Hayden, Chief Information Security Strategist at Vericast, and former English major. What skills and abilities do you need? Get Lance's perspective in this episode. He and Gene also talk about his experience teaching cybersecurity at the Univeristy of Texas, and what he looks for in entry level candidates.

In this thought-provoking discussion between Hans Fishman: Vice President Of Product Management at Vericast and Jesse Redniss: Chief Executive Officer & Co-Founder of Qonsent, we tackle the challenges faced by marketers in utilizing and managing data in modern marketing and data stack. With consumers demanding greater control over their data and personalized experiences, brands are faced with the challenge of meeting these expectations while maintaining transparency and building trust. The future of personalized messaging is explored, highlighting the golden era that marketers can tap into.It's a conversation that will leave you with a deeper understanding of the challenges and opportunities that arise in the pursuit of high-growth marketing in the modern age.Join us as we discuss:The challenges and opportunities of managing zero, and first-party consumer dataThe future of consumer engagement given that most browser platforms will phase out the use of cookie targetingThe solution- focused integration between Vericast and Qonsent

We sit down with Marc Mathies, Senior Vice President, Platform Evolution at Vericast who delves into the significance of first-party data, the impact of consumer privacy movements, and the launch of Vericast's platform to help clients manage their data effectively.We look at insights from Vericast's research on pain points in marketing, addressing the overwhelm many marketers feel when dealing with large volumes of data. Marc advocates for finding trusted partners with expertise and heritage, rather than relying solely on tools, to solve complex problems in marketing.Join us to discuss:Future developments of Ad TechVericasts "Platform EvolutionThe role of trusted partners vs. singular tools

Episode 627 of #LocationWeekly is now out! Circana & The NPD Group launch Always On Analytics, University of Tokyo researches develop system for navigation with Cosmic Rays, Vericast & Intel pilot in-store media network tech & Rypplz raises $3M to accelerate growth in sports venues. Make sure to tune in now!

While the way we navigate physical shopping environments have largely been shaped by the real estate, the future promises a more personalized and potentially exciting experience. We sit down with Hans Fischmann (VP of Product Management for Vericast) as he describes what's in store for the in-store experience and what is going to take to get us there.We take a look the future of retail and consumer behavior by exploring:The future of the grocery storeThe emergence of “headless retail”The big picture of privacy regulation in the US

By the time Russell Lester landed inside Intuit's department of analysis in 2009, the unremarkable career path on which he had first set out nearly 10 years earlier had become brimming with possibilities. Back in the early 2000s, Lester tells us, he was hired by the company Harland Clarke (now Vericast) as an analyst specializing in customer information and insights. “This was not traditional finance, and I was sort of tiptoeing around what we would broadly call ‘analytics' today,” remembers Lester, who notes that his adeptness with data analysis eventually resulted in his assignment to a role responsible for pioneering the company's performance management discipline, which subsequently helped to open the door to Harland's financial planning and analysis function. At the time when a recruiter for Intuit called, Lester was responsible for overseeing Harland's FP&A discipline. It seemed that one of Intuit's divisional presidents was seeking to hire a senior finance executive with a distinguished data insight and analysis resume. “I had the FP&A background, and at the same time it was clear that I had been involved with things that touch the customer as well as the go-to-market team,” recalls Lester, whose career at Intuit is notable in part for his inclusion on the due diligence team involved in the headline-grabbing sale of Intuit's financial services data insight division to private equity firm Thoma Bravo for more than $1 billion. No longer an anomaly, Lester's customer-centric, data insight resume was now capable of opening doors to both senior finance and operational roles. In 2017, Lester accepted a VP of marketing operations position with Keap, a CRM applications vendor that immediately tasked him with establishing a single source of truth for data across the organization. It wasn't long before Lester's world was once again intersecting with the finance function, a development that eventually led to broader planning and analysis responsibilities across both operations and finance. A couple of years later, Keap found itself in search of a new finance leader—a development that Lester was monitoring somewhat passively until a mentor challenged him to throw his hat in the ring.   “He told me that he thought that I was already ‘doing the work' and that I should have a conversation with board—so I did,” explains Lester, who would be named CFO of Keap in early 2020. Reflecting on the career path behind him, Lester can't help but draw our attention to the quarries of customer information that he once mined daily. Says Lester: “We all perhaps have heard the advice ‘Connect yourself to numbers, and you will always have a job.' Well, someone once told me: ‘Connect yourself to the customer, and you will never go hungry.'” –Jack Sweeney 

The financial markets may be in flux, but that doesn't mean your financial marketing has to be. With a solid plan, your marketing can not just survive, but thrive — even in today's chaotic times.In this special episode, Lisa Nicholas, VP of Strategy, Financial Institutions, and Stephenie Williams, VP of Financial Services Marketing Product and Strategy, from Vericast join the show to share the best ways banks and credit unions can market themselves to customers and prospects today. Join us as we discuss:Why cost restriction is the number one issue clients face when marketing their businessHow to educate consumers about what's happening in the banking industryProactively reaching out to customers and working with them to reduce the friction

Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning. 

In November of 2022, the Vericast Team joined the Financial Brand Forum, the world's most elite conference on marketing, CX, data analytics, and digital transformation in banking. During those three days, the host of the Business to Human podcast and Executive Director of Content Marketing at Vericast, Matthew Tilley, captured conversations with some of the best senior-level marketing executives in the financial industry. Join us as we discuss: What are the biggest challenges financial marketers are facingThe common trends that the Vericast team saw while at the Financial Brand ForumHow financial marketers can use data to their advantage

Rachel is an Executive Director of UX & Design at Vericast. Her passion is mentoring designers and building solid UX foundations with a research-based approach to fuel strategic growth. Over her long career as a UX & Design leader, she's worked at companies large and small, producing award-winning designs, growing collaborative teams, empowering design innovation, and crafting user experiences for a variety of products, applications, and brand identities.  

Lisa Nicholas, Vericast's vice president of strategy for financial services, discusses today's top marketing tools, different ways to collect member data, and how to use that data to improve marketing and member service.

Success at bank contact centers has long been measured by resolution speed and call volume. But is this changing? Terri Panhans from Vericast joins us to share her insights on how the role of contact centers is evolving as day-to-day banking transactions go increasingly digital.

How do creator collaborations help you expand your audience? The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started?  Who can you collaborate with? What's the best way to reach out and work with new people? It comes down to relationship building and networking with other creators, coaches, and speakers.  In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing. Methods of collaboration we explore: Cross-promotion Podcast interviews Book compilation Summit, conference and speaking engagements Joint ventures Affiliate and influencer collaborations Words of Wisdom Don't turn down speaking engagements, just because you can't sell from the stage. You are your product. — Jen We look at our analytics and if we see a big jump of downloads I had when this person was on; I know she promoted herself. She promoted that podcast and I want to have her back. — Shelley Breaking News Money talk: A Vericast survey found https://www.tubefilter.com/2022/07/22/tiktok-and-youtube-are-gen-zs-trusted-sources-for-financial-advice-according-to-a-new-survey/ (34% of Gen Z turn to TikTok for financial advice), while 33% get money tips from YouTube https://www.businessinsider.com/what-brands-creators-think-of-instagram-youtube-social-shopping-push-2022-7 (Social selling is not doing so well)... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/how-us-consumers-are-feeling-shopping-and-spending-and-what-it-means-for-companies (McKinsey report.)" Google is pushing back its deadline for https://www.businessinsider.com/google-to-delay-third-party-cookie-phase-out-until-2024-2022-7 (killing off tracking cookies) until at least 2024 Can't-Miss Resources Content https://sendfox.com/lp/1j24yz (Consistency Framework and Schedule) https://www.epiphanycourses.com (Epiphany Courses) special https://www.epiphanycourses.com/podcast (15% off deal) for podcast listeners Inspirational Nugget “Indeed, if you find anything in human life better than justice, truth, self-control, courage—in short, anything better than the sufficiency of your own mind, which keeps you acting according to the demands of true reason and accepting what fate gives you outside of your own power of choice—I tell you, if you can see anything better than this, turn to it heart and soul and take full advantage of this greater good you've found.” —Marcus Aurelius, Meditations, 3.6.1 Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for. Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking responsibility. Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate*) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard*) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io) Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses) Connect with Shelley...

Today we're going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I'd like to welcome Susan Rothwell, CRO at Vericast.

Today we're going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I'd like to welcome Susan Rothwell, CRO at Vericast.

Pradeep Ittycheria, CTO at Vericast, is a Technology Executive that believes that when human connection and engineering are in balance, anything can be achieved. Technology has been a common thread in Pradeep's career and at a young age he was inspired by the joy and problem solving that technology provided humanity. Along with his strong interest in technology, Pradeep shares that having incredible role models as parents, taught him how to treat people, which ultimately created a strong desire to work well with others. He shares stories about how well his father, who was a senior military officer, took care of his troops and how natural his mother, who was a teacher, showed compassion for her students. Pradeep's strong connection with people has led him to live by a simple principle- Be Kind. He says you never know what others are going through and showing compassion can go a long way as a Leader and colleague. Empathy especially comes in handy when working with technology Teams. Pradeep shares the misconceptions many folks have about engineers and developers- One being that it is just 1's and 0's. In reality, developing technology is most akin to art and creating a masterpiece takes time, thoughtfulness and patience. Pradeep also shares that the best engineers desire to understand how their creations impact overall business outcomes. The best technical artist want the whole picture. Pradeep also dives into the current wave of job changing, aka the “Great Resignation”, and how companies and employees can both benefit from this event. Companies need new blood to push growth and innovation, while employees should be confident in their abilities to add value, wherever they go. Pradeep shares his passion for talking with folks about believing in themselves and understanding that everyone has an incredible opportunity for employment, but it must start within.

Susan Rothwell is CRO at Vericast, where she's leading transformational initiatives on a daily basis. Her experience at Polaroid taught her about the importance of embracing change – and she's here to share what she learned.You'll get actionable advice around how she empowers her sales team to embrace risk, and how to put data at the center of organizational change.KEY TAKEAWAYS[6:58-8:12] Prioritizing curiosity as a leader[11:39-13:49] How to constantly evolve your organization[23:11-23:55] Why there's more risk in not changing

Andy Saner lives by the idea that asking questions is important. In this episode of the CUES Podcast, Saner, senior vice president of product engineering and data services at CUES Supplier member Harland Clarke, a Vericast business, describes the value of applying such curiosity to help match members with appropriate credit union offerings during the moment when they're opening an account. “When you've got employees that during the time of account opening ..., you're asking questions, you're learning more about that member's needs and what they have to have,” he says in the show. “You understand … through those questions … insight into the member's needs. Maybe they're open to trying something different in managing their money or a different vehicle for payments and the like.”Being curious, asking good questions and applying the data you have on the new account opener has two main purposes, Saner explains. “It helps you match up better the products and services,” he says. “But it also deepens that relationship. That's really what we're all after. … It creates a deepening, long-lasting engagement that really becomes not only profitable for the credit union—let's be honest, that's part of it—but the other extent is that you really feel good about helping your members serve their needs.“It's a noble profession, financial institutions, you know, in the work that we provide,” he continues. “You're getting people into … their first home, (helping them) the first time that they buy a car, (providing) student college loans…. Maybe they're taking a … trip for the first time and they're needing just a little bit of help getting through that. It's really kind of a unique opportunity where you meet people at the point they may need you most.”In the show, Saner also gets into:The role of credit union staff in helping members connect with appropriate products and servicesHow to re-engage with members after the moment of account openingThe balance of digital delivery with high-touch personal serviceLinks for this show:TranscriptGuest sponsor: CUES Supplier member Harland Clarke, a Vericast businessRecent related content from Harland ClarkeCommercial sponsor: CUES Supplier member PlansmithBecome a CUES Supplier memberBecome a CUESolutions providerBecome a sponsor of CUES content

Identity fraud, account takeover, phishing attempts — financial institutions have seen all of these crimes increase in 2021. Andy Shank, vice president of fraud and risk product management at Vericast, joins us to discuss how banks and credit unions can better protect customers from these growing threats.

“We always need to over-communicate, to our customers, to our associates, what we're doing and make sure that we really let everybody be a part of the journey.” Vericast has been helping businesses connect with their customers for over 140 years. The way the world works may have changed once or twice over that time, but the company continues to innovate and adapt to deliver modern marketing solutions. Join Chief Revenue Officer Susan Rothwell for an in-depth look at just the most recent restructure in Vericast's history, including consolidating four separate businesses into a single entity, and the vital importance of communicating openly and honestly. You'll also get the inside track on the privacy implications of influencing the purchasing decisions of over 120 million households, and Susan's tips for attracting the right customers for your brand, then building and sustaining lasting 1-to-1 relationships. If your business has customers, this week's episode of Art of the Pivot is for you! 

While many companies were concerned about grocery e-commerce during the pandemic, olive oil maker Filippo Berio turned to in-store sales to boost the bottom line. In this episode of the Food Institute Podcast, Filippo Berio Marketing Manager Meghan Boyd explains the partnership her employer formed with Valassis, a Vericast company, to push sales up via a digital smart-TV campaign. Valassis Executive Director Kevin Leary also joined to share insights gleaned from the promotional effort. Hosted By: Chris Campbell More About Meghan Boyd: Meghan Boyd is the Marketing Manager of Filippo Berio, makers of authentic, quality olive oils, pestos, vinegars, and glazes. After 4 years with Filippo Berio, Meghan spearheads much of their digital advertising while also contributing to strategic initiatives within the company. Though now in CPG, she previously worked on brands in fine jewelry/watches, home appliances, and restaurant. More About Kevin Leary: Kevin Leary is an Executive Director at Valassis, a Vericast business, managing client relationships within the CPG industry. He strategizes and designs end-to-end marketing solutions to help CPG brands drive commerce. He has been with the company since 2014 but has been in the CPG marketing industry for 16 years. Learn More About Filippo Berio: Website: www.filippoberio.com Facebook: https://www.facebook.com/FilippoBerioUS Instagram: https://www.instagram.com/filippoberio_us/ Pinterest: https://www.pinterest.com/FilippoBerioUS/ Learn More About Valassis, a Vericast company: Website: https://www.valassis.com/ Illumis Website: https://www.valassis.com/our-technology/illumistm-driving-marketing-results-accelerating-commerce-valassis/ Vericast: https://www.vericast.com