Podcast appearances and mentions of nancy marshall

[Kim Bode / 8ThirtyFour Integrated Communications' spotlight, participant in SBAM's Women's Entrepreneurial Fellowship] Chris Holman welcomes Nancy Marshall, Owner of Marshall Sales Incorporated, Detroit area, MI. This is the first of four interviews in a series. There were several questions Chris wanted to find out from Nancy: What makes your business unique? What are the biggest things you've learned as a woman business owner? How did you learn about the SBAM fellowship? Why did you decide to apply? How did you feel when you heard you were accepted? What are the biggest things you learned from the fellowship? Small Business Association of Michigan Foundation Announces Inaugural Women's Entrepreneurial Fellowship New Program Addresses Multiple Challenges for Second-Stage, Women-Owned Businesses LANSING, Mich. – The SBAM Foundation (SBAMF), supported by its parent organization, the Small Business Association of Michigan, has launched its Women's Entrepreneurial Fellowship (WEF) program and chosen 11 businesses for the first cohort. The eight-month initiative will equip these second-stage, women-owned businesses with resources to overcome diverse challenges and scale their operations. Women-owned businesses are a vital part of Michigan's economy, representing 43.2% of the state's 902,131 small businesses—higher than the national average. Detroit, in particular, was ranked as the top U.S. metropolitan area for growth in women-owned businesses between 2014 and 2019. Qualifying businesses have more than one employee in addition to the owner, have been in operation for at least two years, and generate a minimum of $500,000 in annual revenue. Here are the businesses that were selected for the inaugural cohort: ● Eagle Specialties, LLC ● Elderly Instruments ● Fido & Stitch ● Groovy Donuts ● Jungle Jane Promotions ● Marshall Holding ● Neuco Furniture & Upholstery ● Pioneer Machine and Technology, Inc ● The Betty Brigade ● Winsome Travel Design ● Wolverine Pickleball To address these issues, the Women's Entrepreneurial Fellowship offers: ● One-on-one mentorship with established business leaders ● Monthly learning sessions on critical business topics ● Networking opportunities with investors and industry leaders ● Guidance on accessing capital and growth resources ● Support in obtaining relevant business certifications ● Specialized courses on financial management, marketing, and operational efficiency The program runs from November to June 2025 and is currently recruiting for 2025/26 cohorts. Interested women-owned small businesses can find more information on the WEF website or contact Kim Bode, WEF program director. The Women Entrepreneurial Fellowship is free of cost and funded by the Small Business Support Hub Grant Program in collaboration with the MEDC. About SBAM Foundation: The SBAM Foundation is a 501(c)(3) organization that promotes small business growth in Michigan through education, research, and innovative programs. Funding provided by the Small Business Support Hub Grant Program from the SBAM Foundation in partnership with the Michigan Economic Development Corporation. This project is being supported, in whole or in part, by federal award number SLFRP0127 awarded to the State of Michigan by the U.S. Department of the Treasury » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

Getting to Know You: Personal Branding with Nancy Marshall Do you know your true strengths? Have you defined your personal brand, both online and in real life? This week on Look for the Good, we're thrilled to welcome a most joyful special guest, Nancy Marshall, Author and Founder & CEO of Marshall Communications, also known as The PR Maven. With 35 years of PR expertise, Nancy shares her invaluable insights into discovering your unique gifts and why owning your personal brand is essential.  Together, we dive into the stories we carry—those limiting beliefs formed in childhood and the uplifting, empowering narratives that can propel us to our highest potential. Nancy's heartfelt reflections on her father's wisdom and how he inspired her to shine her light brightly will leave you inspired and ready to embrace your own superpowers. And don't miss the surprising twist at the end—Nancy reveals the meaning behind her power color and why having one can amplify your confidence and impact. This episode is packed with actionable takeaways to help you uncover, refine, and showcase your strengths to the world. Tune in and discover how to shine brighter than ever before! BIO: Nancy Marshall, The PR Maven®, Founder & CEO of Marshall Communications: As an extrovert from birth, Nancy has always enjoyed connecting with people and learning their stories. In 1991 she founded her own PR agency and has used her worldwide network of friends and contacts to grow her business.  Today, 35 years later, with her strong entrepreneurial spirit, Marshall Communications has represented many major clients, including the Maine Office of Tourism, the Maine Office of Business Development, and The Orvis Company, among others. With an undergraduate degree from Colby College and an MBA from Thomas College, she loves representing the spirit of the people of Maine: rugged and outdoorsy!  Nancy's hallmark is her commitment to living her clients' businesses. When she was representing Northern Outdoors Adventure Resort, she became a licensed whitewater rafting guide. For the Maine Windjammer Association, she lived the life of a crewmember on the Victory Chimes. For Orvis, she learned how to fly fish and tie flies.  She is also known for her infectious laugh and insatiable love for learning about everyone she meets. Making connections between people for their mutual benefit is a favorite pastime, as is connecting with new and long-lost friends on social media. In 2018 she launched The PR Maven® Podcast and she is also the author of two books, PR WORKS! and GROW YOUR AUDIENCE, GROW YOUR BRAND. She emphasizes balancing in-person networking with the power of technology to extend your network using the worldwide web. Most of all, Nancy stands out because of her smile and her hearty laugh, which exemplify her passion for what she does and for life itself Want to find out when the next incredible episode of Look for the Good is dropping? Sign up for the Look for the Good Podcast Chat weekly newsletter to get behind the scenes insights, special tips, and insider only offers. Click HERE to sign up today! Learn More about Carrie here: https://carrierowan.com/

I had an amazing conversation with Nancy Marshall, a therapist and researcher, who previously worked as Child and Youth Counselor in Toronto public schools. We discussed her new, qualitative research on autistic people’s experiences with and perception of ABA. We also talked about the impact of the neurodiversity movement on autism services, and the evolution … Continue reading Transforming schools and autism therapy: A conversation with therapist & researcher Nancy Marshall

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights.  So, what's next? Well, this might be the end of the PR Maven Podcast, but it's certainly not the end of the road for yours truly. I've got a few exciting things brewing. In the meantime, all the past episodes are still up for your listening pleasure on marshallpr.com and all the usual podcast haunts. And do keep in touch on the Facebook group!  This isn't goodbye, it's just see you later! With a heart full of gratitude, this is Nancy Marshall, signing off. 00:00 Introduction to the PR Maven Podcast 01:04 Final Episode Announcement 01:42 Reflecting on Six Years of Podcasting 03:09 Highlighting Popular Episodes and Guests 04:20 Awards and Recognitions 05:01 Gratitude to Loyal Fans and Listeners 05:34 Future Plans and Farewell 06:15 Final Thank You and Closing Remarks

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching. 00:00 Introduction to The PR Maven® Podcast 01:05 The Importance of Personal Branding 02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada 03:57 Tangia's Journey into PR and Branding 06:38 Impact of the Pandemic on Tangia's Career 09:00 Building Relationships with Media Professionals 11:41 Challenges in PR with Multicultural Communities 14:54 Best Practices for Authentic Relationships 18:11 Pitchcraft: Enhancing Media Pitching Skills 20:27 Empowering Underrepresented Communities 25:00 The Power of Storytelling in Branding 29:47 Tangia's Recommended Resources and Contact Information 31:31 Conclusion and Farewell Related Episodes  Episode 140: Supporting Maine's newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168 About Tangia  Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences. With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage. Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master's degree in Organizational Leadership and Nonprofit Management from Regis University. Tangia is also the creator of That's What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women's History Month.

This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach.  00:00 Introduction to The PR Maven® Podcast  01:56 Introducing Michelle Glogovac  03:59 Michelle's Career Journey  07:28 The Power of Podcasting  10:49 How To Become a Podcast Guest  18:09 Promoting Your Podcast Appearance  21:21 Pitchcraft Sponsorship Highlight  23:57 Preparing for a Podcast Guest Appearance  32:58 Final Thoughts and Farewell    Related Episodes  Episode 73: How to be a great podcast guest  Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC  Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher    About Michelle  Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the “My Simplified Life” podcast and author of “How To Get On Podcasts.” Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association.   Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover. 

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform. 00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations.  00:00 Introduction to The PR Maven® Podcast  02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree  03:30 The Origins and Mission of Pitchcraft  04:50 Pitchcraft's Unique Approach to PR and Media  09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform  12:43 The Future of PR  15:50 Building Relationships in PR  24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15)  29:10 What Defines Newsworthiness   31:03 Walking The Line Between Being Helpful and Annoying With Journalists  37:00 Closing Thoughts and How to Connect with Pitchcraft    Get $200 off your first month of Pitchcraft using the code PRMAVEN.   Free download about the top ways to build relationships with journalists.   https://youtu.be/_TjcEBpNuIU   Related Episodes  Episode 135: How To Borrow Credibility and Build Relationships, With Beth Nydick, Publicity Strategist at Beth Nydick Media  Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass  Episode 130: How Small Businesses Can Earn Media Coverage, With Sabina Hitchen, Founder of Press for Success    About Kelsey and Derrick  Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they're passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first.  Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance.    This episode is sponsored by:  Pitchcraft - pitchcraft.media

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand.  00:00 Welcome to the Podcast: A Chat with Lisa Steele  01:36 The Journey from Chicken Keeping to Cookbook Author  03:31 Diving into the Culinary World: From Chickens to Cookbooks  05:34 Personal Branding and the Power of Connection  07:52 Navigating Business Success and the Importance of Pivoting  08:35 Exploring Future Dreams and Expanding Horizons  11:18 The Strategic Approach to Blogging and Social Media  12:42 The Value of an Email List in Direct Marketing  16:25 The Art of Avoiding Burnout and Embracing Change  21:53 Considering the Future: Potential Sale and Brand Evolution  26:20 Final Thoughts and How to Connect with Lisa Steele  About Lisa  Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing. 

This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. Kay also touches on her personal joy in gardening and how Maine employers and young people can get involved with the career exploration program.    00:00 Welcome to the PR Maven Podcast with Kaylin (Kay) Kerina  00:34 Kay Kerina's Journey: From Social Work to Career Exploration  04:25 The Mission of Maine Career Exploration  06:39 Personal Stories of Career Guidance  09:12 Engaging Young People in Maine's Workforce  11:30 The Importance of Passion in Career Choices  19:35 A Gardening Detour: Kay's Personal Passions  22:15 How Employers and Young People Can Get Involved  25:00 Back to Business: Expanding Career Opportunities in Maine  27:24 Tools for Productivity and Contact Information   Related Episodes  Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine  Episode 91: Why living and working in Maine will be valued more after COVID-19, with Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine  Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show   About Kay  Kaylin (Kay) Kerina is the Maine Career Exploration Program Manager, with a background in social work, human services and alternative education. With over seven years of experience, Kay is dedicated to serving students with barriers to employment and advocating for youth in the community. Her work in Youth Workforce Development focuses on supporting youth to find meaningful work opportunities and implementing systemic change for the communities she supports. 

In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.    00:00 Welcome to The PR Maven® Podcast with Stephen Church  00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro  02:16 The Royal Wedding China: A PR Success Story  05:41 Stephen's Take on the Royal Family and The Crown  11:26 Diving into the World of Copywriting with Copywriter Pro  13:28 The Art and Challenges of SEO and Copywriting  21:44 The Power of Copywriting: Insights from Maya Angelou  23:32 Local Business Success: Leveraging Nancy's Marketing Techniques  25:14 Back to the Podcast: Continuing the Conversation with Stephen Church  25:41 The Royal Connection: From Weddings to Speech Writing  26:37 The Art of Letter Writing and Its Personal Touch  27:35 AI in Copywriting: Threat or Tool?  32:56 Maximizing LinkedIn: Strategies for Effective Networking  36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content  41:50 The Importance of Reading for Aspiring Copywriters  44:05 Connecting with Stephen Church and Wrapping Up  Mentioned Episode 20: Michael Katz, Chief Penguin at Blue Penguin Development Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin Infographics 15 Copywriting Tips 11 LinkedIn Profile Tips 6-point recipe for SEO success   About Stephen Stephen Church is a seasoned copywriter and the founder of Copywriter Pro, a company dedicated to helping growth-minded businesses attain more and better-quality clients through clear, concise and compelling words for their websites. Church's profound love for language and its impact on behavior steered his educational path toward psycholinguistics at university. Prior to his venture into the corporate world, Stephen had an extensive career as an English language tutor across various countries, including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s, he returned to the UK to join his family's long-established retail business, where he quickly adapted to the digital era by launching a pioneering e-commerce site. However, it was Copywriter Pro that truly allowed Stephen to merge his passion for language with professional pursuits. Beyond his professional achievements, Stephen maintains a keen interest in the royal family and significant events, despite his candid stance on the institution itself. His connections and endeavors, from promoting commemorative china for royal weddings to engaging in thoughtful discourse on modern monarchy, reflect a multifaceted individual with a deep appreciation for both history and the evolution of communication. 

Episode 32 of the Western Friend Podcast features a conversation with Nancy Marshall, a member of Phoenix Friends meeting and a retired attorney and former director of the Arizona Civil Liberties Union. On this episode, she discusses her recent article in Western Friend magazine, titled Friendly Truth to Power, and her most recently published book, A Dry Hate. 

In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discussion also touches on the upcoming Episcopalian Communicators Conference, set to take place in Portland, Maine. The conference's aim is to build community amongst communicators and equip them with crucial tools. Liz discusses the importance of crisis communication within the church community, and Nancy provides details about her upcoming keynote and crisis communications workshop.  00:00 Introduction and Guest Welcome  00:18 Liz Williams: Her Journey and Role in the Episcopalian Diocese of Georgia  02:21 The Importance of Communication in Ministry  04:14 The Role of Branding and Social Media in Evangelism  05:32 Details about the Upcoming Episcopal Communicators Conference  08:12 Choosing Conference Locations and the Excitement for Portland, Maine  10:45 The Importance of Crisis Communications in the Church  16:12 Break and Book Promotion  17:08 The Power of Personal Branding and Networking  24:34 The Importance of Empathy and Compassion in Crisis Communications  24:39 Details about the Crisis Communications Workshop  30:34 How to Register for the Conference  33:04 Liz's Recommended Podcast and Contact Information  35:18 Closing Remarks and Anticipation for the Conference   About Liz  Liz Williams is the communications manager for the Episcopal Diocese of Georgia. She has a deep passion for the church and its liturgy, hymns and compassion for others. Liz has served in various positions within the church and has found her calling in ministry and communications. She has also worked for a nonprofit in mental and behavioral health for children and families.   Liz's career path led her to her current role as the communications manager for the diocese. She is excited about the upcoming Episcopal Communicators Conference in Portland, Maine, where she will be a keynote speaker and workshop presenter. Liz emphasizes the importance of personal branding and growing a network of connections.   She believes in the power of listening and making others feel seen and heard. Additionally, Liz will be co-presenting a crisis communications workshop, where she will discuss the importance of empathy, compassion and planning in effectively communicating during times of crisis.  

In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared to publishing new blog posts. He emphasizes the significance of understanding and responding to audience needs and competitive content to stay ahead and even recommends a few resources for anyone seeking to dive deeper into SEO and content marketing.   00:02 Introduction to the PR Maven Podcast 01:44 Introducing Guest Speaker: Koty Potts 01:56 Koty Potts: Journey in Digital Marketing 02:58 Optimizing Blog Posts for Search: A Deep Dive 03:20 The Power of Blogging and SEO 06:48 The Impact of SEO on Business Growth 09:45 The Art of Blog Post Optimization 15:21 The Importance of Regular Content Updates 15:32 The Role of Public Relations in Content Marketing 17:50 The Value of Consistent Blogging 27:08 The Impact of Backlinks on SEO 33:54 Conclusion and Contact Information   Mentioned View screenshare (10:25) “They Ask, You Answer” by Marcus Sheridan “Building Better Brands” by Elton Mayfield Search Engine Journal Semrush Hubspot “Evergreen Affiliate Marketing” by Nate McCallister About Koty Koty Potts, Digital Manager at ER Marketing, initially joined as an SEO specialist and swiftly expanded his role into web development. With a keen eye for SEO, web development, and a strategic focus on reporting and analytics, Koty wears many hats in his current position. Beyond his 9-to-5, Koty is a freelance filmmaker, photographer, and musician — a lifelong creator. His creative background aligns seamlessly with his digital expertise, making him a versatile professional. Koty's standout trait is his insatiable curiosity. He thrives on learning, ensuring he masters any challenge. With a commitment to continuous growth, Koty is a valuable force in the dynamic landscape of digital marketing.

In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. She discusses the value of personal storytelling in achieving impactful personal branding and the documentary style of production that her company follows. Kathleen also sheds light on the production process, where a one-day to two-week shoot goes through several iterations of research, planning, filming, rating, editing and broadcasting. Finally, Kathleen shares her passion for educating people about American life, their work with corporate clients and creating legacy documentaries for families.  00:00 Introduction and background  00:48 Guest introduction: Kathleen O'Heron 02:15 Kathleen's journey into filmmaking  05:14 Kathleen's experience at Bloomberg and Jynx Productions 11:33 The impact of technology on filmmaking  14:37 The art of pitching a story  22:50 Current projects and future plans   25:45 The production process in filmmaking  35:23 The influence of media on Kathleen's career 38:33 Conclusion and contact information    About Kathleen:  Kathleen O'Heron is the co-founder and CEO of Jynx Productions, a media production company based in Maine. Over the last 20 years, she has built Jynx into one of the leading boutique production companies in New England. Jynx produces unscripted documentary-style content for TV networks, corporate clients and private clients, reaching millions of people on television, streaming platforms and social media. Prior to co-founding Jynx, Kathleen ran the global post- production department at Bloomberg Television in New York City, where she was instrumental in the success of several corporate initiatives. Kathleen has a unique combination of skills, including documentary storytelling, technology and international experience, having worked in London, Germany, and traveled extensively. Jynx Productions often covers American topics and stories from the perspectives of everyday people.    “Hunger for content has not changed. In fact, it's increased. And it seems to me that the more that's available to people, the more they want.” 

Get ready to channel your curiosity about people with Changemaker Nancy Marshall! Nancy has a passion for connecting people together so that they can bring their gifts to the world.  A curious mind makes for genuine relationships that can lead to positive change in every community.  Nancy never starts a conversation thinking, “What's in it for me?”  Instead, she reaches out through her love for people and genuine interest in who they are, what they … Connecting with Curiosity – featuring Changemaker Nancy Marshall Read More »

What was once a fantasy – that patients could keep their hair during chemotherapy – is now a reality. This was the inspiration for the creation and naming of The Rapunzel Project.The Rapunzel Project is a non-profit organization dedicated to helping chemotherapy patients keep their hair during treatment.In today's episode, we will be joined by the co-founder of The Rapunzel Project, Nancy Marshall who is a breast cancer survivor and her experiences with cancer inspired her to help make the journey easier for future patients. To know more about The Rapunzel Project, you may visit this link:  www.rapunzelproject.org=================================================Explore the BEST WAY to reverse, treat and prevent Alopecia!Sign up to join our Hair N' Heal Program:www.alopeciaangel.com/alopeciaprogramHELP IS WITHIN YOUR REACH!Alopecia Angel is here to support you in your journey to find encouragement and healing to regain your hair and health.Reach out to us, join our community, and inspire someone by sharing my podcasts.www.alopeciaangel.comResources:See Success StoriesInformation in SpanishGet Healthy with Alopecia AngelFREE downloadsLearn more about Hair N' Heal programGet in touch with us: hello@alopeciaangel.comYouTube ChannelInstagramFacebook

What was once a fantasy – that patients could keep their hair during chemotherapy – is now a reality. This was the inspiration for the creation and naming of The Rapunzel Project.The Rapunzel Project is a non-profit organization dedicated to helping chemotherapy patients keep their hair during treatment.In today's episode, we will be joined by the co-founder of The Rapunzel Project, Nancy Marshall who is a breast cancer survivor and her experiences with cancer inspired her to help make the journey easier for future patients. To know more about The Rapunzel Project, you may visit this link:  www.rapunzelproject.org=================================================Explore the BEST WAY to reverse, treat and prevent Alopecia!Sign up to join our Hair N' Heal Program:www.alopeciaangel.com/alopeciaprogramHELP IS WITHIN YOUR REACH!Alopecia Angel is here to support you in your journey to find encouragement and healing to regain your hair and health.Reach out to us, join our community, and inspire someone by sharing my podcasts.www.alopeciaangel.comResources:See Success StoriesInformation in SpanishGet Healthy with Alopecia AngelFREE downloadsLearn more about Hair N' Heal programGet in touch with us: hello@alopeciaangel.comYouTube ChannelInstagramFacebook

This episode of the Crime Cafe podcast features another entry in the Adventures of Philip Marlowe entitled “The Old Acquaintance.” You might even see a few “old acquaintances” in the video version. And OMG, this is so obviously like Firesign Theatre's “The Further Adventures of Nick Danger — Third Eye!” Check us out on Patreon: https://www.patreon.com/crimecafe Debbi (00:54): But first, let me put in a good word for Blubrry podcasting. I'm a Blubrry affiliate, but that's not the only reason I'm telling you this. I've been using Blubrry Podcasting as my hosting service for my podcast for years and it's one of the best decisions I ever made. They give great customer service, you're in complete control of your own podcast, you can run it from your own website, and it just takes a lot of the work out of podcasting for me. I find for that reason that it's a company that I can get behind 100% and say, “You should try this.” Try Blubrry. It doesn't require a long-term contract, and it's just a great company, period. It also has free technical support by email, video, and phone, so you can get a human being there. Isn't that nice? If you want to podcast, try out Blubrry. No long-term contract, excellent distribution, and great technical support, too, by email, video, and on the phone. I've included an affiliate link on this blog. Download a copy of the PDF transcript of this episode here. Debbi: Unfortunately, our guest will not be able to appear as planned. However, instead, I have another episode from the Philip Marlowe files. This one is called "The Old Acquaintance,” and I'd like to thank the people at Old Time Radio for preserving these episodes. THE OLD ACQUAINTANCE Marlowe: When it started a girl's wedding and New Year's Eve were only six hours away. And I didn't think the bride to be would make either one of them, but that was before I ran up against the slot machine operator, the escape convict and above all the old acquaintance …! Announcer: From the pen of Raymond Chandler, outstanding author of crime fiction, comes his most famous character as CBS presents the Adventures of Philip Marlowe. And now with Gerald Mohr starring as Philip Marlowe,  we bring you tonight's exciting story, "The Old Acquaintance." Marlowe: At six o'clock in the last evening of the year, I was sitting with my feet up on my office desk, thinking of impossible New Year's resolutions and what the girl on my butcher's 1949 calendar would or would not be wearing. But at that present point, there was a soft, almost apologetic knock on my office door. I said, come in and saw a quiet man in quiet clothes, who extended a quiet hand. He introduced himself as Paul Riker, a Beverly Hills insurance broker, but the tremor in his voice said very worried client, which on New Year's Eve was something I could do without. Paul Riker: Mr. Marlowe. You've got to find Nancy Marshall for me, Marlowe: Just for a springboard, Mr. Riker, who is Nancy Marshall? Paul Riker: She's my fiance. We were to be married at my place in Beverly Hills tonight. Marlowe: On New Year's Eve? Paul Riker: Yes. You see it was at a New Year's Eve party a year ago that we met for the first time. Marlowe: Oh, when's you last hear from her? Paul Riker: About two hours ago, she called and said that she was in terrible trouble. That nobody, especially the police could help her, that well that the wedding was off. Marlowe: I see. You're sure it's not just a matter of you're being left at the altar, huh? Paul Riker: Another man. Oh, oh no, no, I I'm certain that's not it. Now, please, Mr. Marlowe, will you help me? Marlowe: Mr. Riker? To you New Year's Eve means wedding bells, but to me, it's something else, specifically a cozy little apartment on Wilshire Boulevard, where there's a very nice girl and a couple of chilled bottles of sham ... Paul Riker: What is it, Mr. Marlow? What, what's wrong? Marlowe: Shh. There's somebody outside.

To celebrate the 200th episode of The PR Maven® Podcast, Nancy shares the top ten most popular PR Maven® Podcast episodes of all time. For each of the top ten, Nancy plays each guest's major tip, knowledge, and wisdom that they have learned from their successful careers and experience. Listen to these episodes' highlights for the best advice for marketing your business and personal brand. 1:39 – 10: Episode 7 Becky McKinnell, President of iBEC Creative. Becky talks about how to use social media to attract new employees. 3:44 – 9: Episode 34 Alex Nerney, Co-Founder of Create and Go. Alex shares which social media platforms he uses to drive visitors to the Create and Go blog. 6:05 – 8: Episode 10 Bill Green Retired Reporter, Anchor and Executive Producer at NEWS CENTER Maine. Bill talks about the importance of journalistic efforts and presenting both sides of the story. 8:18 – 7: Episode 9: How To Build Your Personal Brand and Network Online. Nancy shares how you should improve your LinkedIn profile and how you show up in a Google search. 11:46 – 6: Episode 5: Stefa Normantas, Managing Partner of Green Tree Event Consultants. Stefa talks about how volunteering and reading can help build your business. 15:11 – 5: Episode 8: Kate Paine, Founder and President of Standing Out Online. Kate gives a tip on how to use national news trends to target your audience. 17:28 – 4: Episode 13: Anna McDermott, Account Supervisor at Marshall Communications. Anna gives advice to young people who are finding themselves. 19:40 – 3: Episode 1: Nancy Marshall, CEO and Owner of Marshall Communications. Nancy talks about personal branding. 21:34 – 2: Episode 60: One-Year Anniversary Party With Tim Cotton. Tim gives advice for creating an online community. 22:58 – 1: Episode 36: Lieutenant Tim Cotton, Bangor Police Department. Tim shares how to listen to people.   Links: iBec Creative Create and Go News Center Maine LinkedIn Green Tree Event Consultants Standing Out Online Bangor Police Department's Facebook: @bangormainepolice     Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group.    Looking to connect:           Email: nancy@prmaven.com LinkedIn: Nancy Marshall Twitter: @maineprmaven PR Maven® Nation Twitter: @PRMavenNation

Nancy Marshall is the PR Maven® and the CEO of Marshall Communications, where she oversees a team handling clients from tourism, education, economic development and healthcare.. Which belies her personal interest in making her community a better place to work and live. Nancy's 12-steps to your personal brand is a checklist for success, and her Marshall Plan®, a highly detailed strategic marketing and PR plan tailored specifically to the needs of the individual businesses and organizations sets the stage for success, creating a blueprint for implementation that ensures all of the communications tools in your arsenal are working in tandem toward the same goal. The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast. --- Support this podcast: https://anchor.fm/theprpodcast/support

Jim revisits his experience with a Cult Sci-Fi Classic from 1965 "Frankenstein Meets The Space Monster," starring James Karen, Nancy Marshall, Lou Cutell, Marilyn Hanold, David Kerman, Robert Reilly and Bruce Glover. After Mars is rendered uninhabitable by an atomic war, a small band of Martians comes to Earth seeking "breeding stock." Standing in their way is an astronaut/cyborg named "Frank." Fins out more about this classic on this episode of MONSTER ATTACK!, the podcast dedicated to old Monster Movies.  

Jim revisits his experience with a Cult Sci-Fi Classic from 1965 “Frankenstein Meets The Space Monster,” starring James Karen, Nancy Marshall, Lou Cutell, Marilyn Hanold, David Kerman, Robert Reilly and Bruce Glover. After Mars is rendered uninhabitable by an atomic war, a small band of Martians comes to Earth seeking “breeding stock.” Standing in their … Frankenstein Meets The Space Monster | Episode 318 Read More » The post Frankenstein Meets The Space Monster | Episode 318 appeared first on The ESO Network.

A company's brand is its identity, and it is one of the most valued parts of your business. When brand is done right, it influences what happens inside a company as well how people on the outside perceive it.  The brand becomes something that you are, not just something that you do.  It is something that can influence behavior. On this episode of the MEMIC Safety Experts Podcast, I speak with Nancy Marshall, CEO of Marshall Communications about branding and how brand can influence safety behavior at your company.

Today's episode kicks off part 2 of Season 5 and is the perfect follow-up to my previous two episodes - The Scalp Cooling (Cold Capping) Episodes: Part 1 & Part 2. In the show, I interview Nancy Marshall from The Rapunzel Project, whose mission is to create awareness of the existence and efficacy of scalp cooling therapy. Resources mentioned in the show: info@therapunzelproject.org  Hair To Stay and the Fleener Family Foundation Virginia/Washington DC/Maryland, North Carolina, or Southeast Michigan - state-specific organizations offering cold capping financial support 

“I was born to do public relations,” says my guest Nancy Marshall, and being an admirer of her work for many years, I'd have to agree.  Running her own successful marketing and PR agency for three decades is pretty good proof, too. As you'll hear in this episode, Nancy is a natural communicator with an infectious positivity, so it's easy to see why she's been able to build the kind of relationships with reporters that get results for clients of Marshall Communications. In this fun conversation, she eagerly shares her recipe for success, so be ready to take notes as she provides tips and tricks on everything from “newsjacking” to leveraging Twitter to handling crisis communications.  She also reflects on the ever-changing world of communications and the importance of public relations professionals recognizing that “we can be the media now.” And on top of all of that, she even divulges her “old school” secret weapon.  This is a great chance to learn from a master of the craft. 

We discuss: becoming an Olympian in 9th grade, the beauty and the tragedy of the 1972 Olympics, why she retired from the sport despite still being at her peak athletically, her dedication to helping women athletes, the dark time in gymnastics that was the Larry Nassar era, and a few causes that are near and dear to her heart here in Salem

When Lynne Golodner pivoted from journalism to public relations and marketing, she had a love-hate relationship with the PR field; it felt like crossing over to the dark side, she recalls. But Nancy Marshall, founder and CEO of Marshall Communications in Maine, never had such misgivings about the field of public relations. She loved it from a young age and has been thrilled with her decades-rich career in the industry. In the latest episode of the Make Meaning Podcast, Nancy speaks with host Lynne Golodner about understanding yourself and your passions enough to find meaningful work. Nancy helps companies to understand how to best tell their story. A connector, she says, “Gratitude is the key to all happiness,” and she encourages people to “notice the things in daily life that you're good at and which bring you joy.”

About the guest:     Shane Leketa is a Navy veteran of 11 years and is currently working full time as an area manager for a cell phone company acting as a business consultant to private owners. He has a wife of 18 years, a son of 15 and a dog of 7. Shane started his podcast about three years ago as he was working on the mental side of losing weight through blogging and journaling and then recording his audio thoughts. His podcast, CoffeeTalk with Liquidshano1973, has gained a hearty following, surpassing 175k downloads and over 1.75 million plays. Shane's vision and mission are to inspire, motivate and encourage others to truly become their authentic and true selves. Believe in yourself, see your self-worth and then, at the end of the day, put the work in going for your goals and dreams.   In the episode:     Shane Leketa, also known as Liquidshano, shares how he passes along positivity in this episode. Shane talks about each of the ways he is trying to make a positive impact and how doing so has increased his podcast and social media followings. From waking up in the morning, looking in the mirror and describing what he is grateful for to joining TikTok to share positivity and creating avatars for people in exchange for donations that he uses to tip restaurant and bar workers, Shane is always spreading the power of positivity. 3:38 – Share explains what motivates him to motivate others. 5:04 – Shane talks about being able to share his message around the world, right from his living room. 6:05 – Shane defines the Oprah Effect. 10:31 – Nancy and Shane talk about building your network around your authentic self. 15:58 – In addition to his podcast, Shane shares where you can find him on the internet. 24:27 – Nancy asks where the name for Shane's podcast came from. 27:22 – Shane talks about some new projects he is working on. 33:43 – Shane describes what he attributes his success to. 37:53 – Shane shares how COVID-19 has impacted his life and how he is trying to positively impact others. 43:35 – Shane describes where he sees himself in five years. 45:29 – Shane shares some resources that have helped him.   Quote “Whether it's through brand recognition, whether it's just trying to build a business or whether it's just spreading positivity, it doesn't matter. Just go out there and be a positive influence. That's all we need to do in this world. We need it right now.” - Shane Leketa, host of CoffeeTalk with Liquidshano1973   Links: CoffeeTalk with Liquidshano1973: https://www.coffee-talk.net/ TikTok: https://www.tiktok.com/en/ Gary Vee: https://www.garyvaynerchuk.com/ No Finish Line Nation: https://www.facebook.com/groups/nofinishlinenation Weight Watchers: https://www.weightwatchers.com/us/ Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=pd_lpo_14_t_0/131-4386658-2623321?_encoding=UTF8&pd_rd_i=B088JS6YL4&pd_rd_r=1e8e34bf-db12-41f8-bb6f-4189602723e1&pd_rd_w=d8a8f&pd_rd_wg=9LLP6&pf_rd_p=7b36d496-f366-4631-94d3-61b87b52511b&pf_rd_r=YST38MAWEA2SV06NMG51&psc=1&refRID=YST38MAWEA2SV06NMG51 StreamYard: https://streamyard.com/ The Portland Pod: https://portlandpod.com/ Nonesuch River Brewing: https://nonesuchriverbrewing.com/ Cowbell Grill & Tap: https://www.cowbellmaine.com/ O'Reilly's Cure Restaurant & Bar: https://www.oreillyscure.com/ Make Your Bed by Admiral William H. McRaven: https://www.amazon.com/Make-Your-Bed-Little-Things/dp/1455570249   Procreate: https://procreate.art/   Listen to John Lee Dumas' PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: Liquidshano1973@gmail.com Twitter: @liquidshano1973 TikTok: @liquidshano Instagram: @liquidshano1973 Facebook: https://www.facebook.com/shane.leketa

About the guest:     Michael Sean Comerford is a writer and Pulitzer Prize-nominated former international journalist who worked in Chicago, New York, Budapest, and Moscow. He's bicycled cross country three times and hitchhiked across America, Europe, the Middle East, and North America. He's ridden freight trains and rounded-up cattle out West, studied Buddhism in the Himalayas, and won a heavyweight boxing championship in Ireland. He toured almost 100 countries, swam the headwaters of the Nile, fought off a hippo attack, and toured ecological disaster areas in the Amazon.   Comerford's bylines have appeared in the Huffington Post, New York Daily News, Chicago Tribune, Chicago Sun-Times, Daily Herald, Copley News Service, Budapest Sun, Budapest Business Journal and the Moscow Times.   He lives in the Chicago area to be near his daughter Grace. He's promised her that he'll stay closer to home for a while.   In the episode:     Michael Sean Comerford is living his life to the fullest! In this episode, listen to Michael tell the tales of his travels from hitchhiking across North America to working at carnivals and more. Find out Michael's philosophy on storytelling and where the true magic of storytelling comes from. Learn how Michael found his passion and where to start in the journey of finding and living your passion. 2:14 – Michael describes what drew him to follow carnivals.   4:54 – Nancy asks Michael how he became the number one hitchhiker in America. 8:47 – Michael shares some of his favorite stories from his travels. 14:57 – Michael talks about how the magic of storytelling happens in the refining of the story. 17:37 – Michael talks about his upcoming books on topics like green living 22:09 - Michael shares a bally with Nancy and talks about his book, America Oz.   28:14 – Michael explains how storytelling relates to personal branding. 34:04 - Nancy and Michael talk about finding their Dharma. 37:19 – Michael shares some of his hitchhiking experiences. 43:36 – Michael gives advice to people working in jobs they don't like.   Quote “Live life now. Don't wait for retirement or for when you're older and you can do other things. You're already alive and feel, look for, all the great ways that you can be alive now.” - Michael Sean Comerford, book author and publisher at Comerford Publishing LLC   Links: Skowhegan State Fair: https://skowheganstatefair.com/ The Kennedy Center: https://www.kennedy-center.org/ The Met: https://www.metmuseum.org/ Radio City Music Hall: https://www.msg.com/radio-city-music-hall?cmp=van_radiocity Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614 Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=pd_lpo_14_t_0/131-4386658-2623321?_encoding=UTF8&pd_rd_i=B088JS6YL4&pd_rd_r=1e8e34bf-db12-41f8-bb6f-4189602723e1&pd_rd_w=d8a8f&pd_rd_wg=9LLP6&pf_rd_p=7b36d496-f366-4631-94d3-61b87b52511b&pf_rd_r=YST38MAWEA2SV06NMG51&psc=1&refRID=YST38MAWEA2SV06NMG51 American Oz by Michael Sean Comerford: https://www.amazon.com/American-Astonishing-Traveling-Hitchhiking-California/dp/1952693004 Think Like a Monk by Jay Shetty: https://www.amazon.com/Think-Like-Monk-Train-Purpose-ebook/dp/B07Y8QL432/ref=sr_1_1_sspa?dchild=1&keywords=Think+Like+a+Monk+by+Jay+Shetty&qid=1607965286&s=books&sr=1-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzUzVXVlJGVjU5QVVKJmVuY3J5cHRlZElkPUEwNDg0OTgyMlhFU1ZOOFhCTkJWNyZlbmNyeXB0ZWRBZElkPUEwNzQ3MzM0MVFLU1gyM1NYSVFPQyZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: mike@michaelseancomerford.com LinkedIn: https://www.linkedin.com/in/michael-sean-comerford/ Twitter: @mikecomerford

We discuss: What makes a good painting, The importance of form and composition, Unity of surface, Art is a representation of the highest and best to which men strive, How they choose artists to represent, The need for mutual respect between a gallery and artist, Quality versus quantity, The importance of intention versus accident, Taking art to the buyer rather then expecting them to go to a gallery, The changing dynamic of patrons, The importance of presentation of artwork (framing), Acrylic versus oil paint, Selling art online, How to close the deal online, The benefits of galleries and curators to artists, The importance of knowing your market   People + Places mentioned: The Marchutz School of Fine Arts - http://www.themarchutzschool.com/ Leo Marchutz - https://www.leomarchutz.org/ Charles Movalli John Poon Samuel Bjorklund - http://www.sbfineart.com Alan Roberts John Gasparach François De Asis - https://www.artland.com/artists/francois-de-asis Gennadi Kirichansky Natalie Marshall - https://www.ripsandtears.com/ Goya's The Third of May 1808 - https://www.mentalfloss.com/article/65883/15-things-you-should-know-about-goyas-third-may-1808 Pablo Picasso Guernica - https://www.pablopicasso.org/guernica.jsp The Social Dilemma - https://www.thesocialdilemma.com/   https://wallsgallery.com/   Hosted by Matthew Dols http://www.matthewdols.com

We discuss: What makes a good painting, The importance of form and composition, Unity of surface, Art is a representation of the highest and best to which men strive, How they choose artists to represent, The need for mutual respect between a gallery and artist, Quality versus quantity, The importance of intention versus accident, Taking art to the buyer rather then expecting them to go to a gallery, The changing dynamic of patrons, The importance of presentation of artwork (framing), Acrylic versus oil paint, Selling art online, How to close the deal online, The benefits of galleries and curators to artists, The importance of knowing your market   People + Places mentioned: The Marchutz School of Fine Arts - http://www.themarchutzschool.com/ Leo Marchutz - https://www.leomarchutz.org/ Charles Movalli John Poon Samuel Bjorklund - http://www.sbfineart.com Alan Roberts John Gasparach François De Asis - https://www.artland.com/artists/francois-de-asis Gennadi Kirichansky Natalie Marshall - https://www.ripsandtears.com/ Goya's The Third of May 1808 - https://www.mentalfloss.com/article/65883/15-things-you-should-know-about-goyas-third-may-1808 Pablo Picasso Guernica - https://www.pablopicasso.org/guernica.jsp The Social Dilemma - https://www.thesocialdilemma.com/   https://wallsgallery.com/   Hosted by Matthew Dols http://www.matthewdols.com

About the guest:     Steve McCausland served 32 years as the spokesman for the Maine Department of Public Safety, handling information on over 500 homicides, another 500 fire deaths and thousands of motor vehicle fatalities. Before retiring, he had a role in every major criminal investigation the department was involved in over those three decades. He served as an advisor to eight commissioners of public safety and eight chiefs of the State Police on media relations and public and governmental policy. Steve started his media career as the news director of the radio station in Bath and worked part-time for the Portland Press Herald, Associated Press and WCSH-TV in Portland. He was elected and served 20 years on the Brunswick Town Council, serving six of those years as chairman.   In the episode:     Being prepared for a crisis is much better than trying to figure out what to do during a crisis. In this episode, Steve McCausland gives his tips for crisis communications based on his more than 30 years of experience. From sharing a few ways to respond to the media to preparing for an interview, Steve brings you through the basics of crisis communications. Need more? Find out how to reach Steve and Nancy for crisis communications services: 3:30 – Steve describes how his career started as the Maine State Police public information office in 1988. 4:30 – Steve provides a few ways to respond to the media during a crisis situation. 8:54 – Steve lists the universal rules of communicating with the media in a crisis. 12:47 – Steve describes how he has taught media relations in the past and how that ties in with the crisis communications planning services offered through Marshall Communications. 22:23 – Steve explains how to be prepared for a crisis and what being prepared is important. 24:46 – Steve shares the first thing he would do in the event of a crisis. 27:42 – Nancy and Steve talk about the importance of having someone from your organization be the spokesperson to show authenticity. 29:40 – Steve gives some basic tips for being on camera. 36:21 – Steve explains how you make sure you are getting your message out in a crisis situation. 40:06 – Steve shares some of the resources that have helped him through his career.   Quote “There are a lot of things you can do and say to put your best foot forward because, in times of crisis, which is the reason you brought me into the fold here, these are very heavy times. There's something serious that has taken place. The media knows about it. The media wants that side of the story. And, many times people look like a deer caught in the headlights, or they say the darndest things that they shouldn't, or they're giving up too much detail when they don't have all the facts.” Steve McCausland, communications specialist at Marshall Communications   Links:          The Marshall Plan: https://www.marshallpr.com/the-marshall-plan/ Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand/dp/B088JS6YL4/ref=sr_1_1?crid=1WEXLTPQM3F7K&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1605541736&sprefix=grow+your+audience+%2Caps%2C168&sr=8-1 PR Works! by Nancy Marshall: https://www.amazon.com/gp/product/B01468WYN2/ref=dbs_a_def_rwt_bibl_vppi_i1 Maine Public Relations Council: https://meprcouncil.org/   Activate the PR Maven® Flash Briefing on your Alexa Device.  Join the PR Maven® Facebook group page.    Looking to connect:           Email: smccausland@marshallpr.com Phone: (207) 623-4177

Public relations is fun, but it’s also hard. But if there was someone who was just naturally well-suited to the job, that would be Nancy Marshall, the PR Maven and CEO of Marshall Communications. Taking what she learned from a life’s career in the space, Nancy wrote PR Works! – a book of PR how-tos and resources interspersed with little vignettes from her personal career. She is also the host of the PR Maven Podcast. Joining Juliet Clark on the show, Nancy shares some useful insights and tips on press engagement, personal branding, content marketing and podcasting.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Promote, Profit, Publish Community today:superbrandpublishing.comPromote, Profit, Publish on FacebookPromote, Profit, Publish on YouTubeFollow Juliet on TwitterFollow Juliet on LinkedInTake the Quiz!

This week on HR Power Hour join Tawny Alvarez and Nancy Marshall of Marshall Communications for a discussion on how individual leaders can stay relevant during COVID-19 by focusing on personal branding. Prior to the pandemic, the ability to personally brand has taken many forms of in person interactions off the table, how do individuals stay relevant and memorable when social distancing and remote connections are the new norm?

About the episode:     The world as we knew it ended, ironically, on Friday, March 13. That was the day that businesses, schools and institutions started to shut down due to the global pandemic caused by COVID-19. Businesses were impacted in countless negative ways, and the Small Business Administration launched loan and grant programs to prevent massive layoffs. In addition, social injustice started to take a front seat with massive protests related to inequality for people of color and sexual orientation. Now, in August of 2020, as businesses start opening up again, the economy is entering a recession, and for many businesses, the Payroll Protection Act money is running out. It is time for businesses to crawl out of the deep hole created by the pandemic in order to avoid long-lasting damage or even failure. Here are ten tips on how to position your business for long-term success.   In the episode:     Strengthen your “tribe.” Listen at 1:28. Why it is important to embrace technology. Listen at 3:04. Find ways to touch your customers without actually touching them! Listen at 4:39. Make it easy for your clients and customers to find you. Listen at 6:31. How to update your marketing plan to reflect COVID-19. Listen at 7:51. Infuse empathy in your marketing communications. Listen at 10:43. Make sure your website is up-to-date and all your social media posts are current and not offensive. Listen at 12:00 Not only do you have to abide by all the rules and processes for safety, but you need to tell people about it. Listen at 13:17. This summer, people are going to want to be outside and away from it all. Listen at 14:04. There is a new sense that life is short. Listen at 14:58.   Quote: “People love to give feedback, so if you ask them, that's going to show that you care about them and you honor their opinion and that they are an important part of your tribe.” - Nancy Marshall, CEO of Marshall Communications & The PR Maven®   Links:           Black Lives Matter: https://blacklivesmatter.com/?__cf_chl_jschl_tk__=d6ef87363d5e6cd7553dbac43f89ee42eb5a7780-1596204461-0-AXlpf4GsNLSwzCS0yhCduA3OCXZHi9oE1PJbyptPAEdjdRa_jlLAAi-d8PllkRU1FGbP8ZixjaH0sjYuxuf2lM0ljwBS05DKnvFkIu2ufY9TNJWN7MMq0hltEGn3K6mVuGKU9MJnDvpk7GKrX8cUqLYiOmLyk4CCcLxDkhQCcv13KvN4XLiPdBwt7_5gqdM8f8lwvT3l6ag1J_YsihrKZSc26RG48Bsagv6k_JTRvEvllcEWw_WAQg1u8xpcH6PI5PsDgHhQAr6ADpqsWE3I7NsOp1QFegKCJ--a1bRkNHngiqL4njY_JedJ2tr9HllIX3tmBIYgcZZYtshXEofjVtc Hamilton: https://disneyplusoriginals.disney.com/movie/hamilton Zelle: https://www.zellepay.com/ Venmo: https://venmo.com/   Stay tuned for the Ten Tips to Promote your Small Business during COVID-19 online course!   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: nancy@prmaven.com Twitter: @maineprmaven PR Maven Nation Twitter: @PRMavenNation LinkedIn: https://www.linkedin.com/in/nancymarshall/

What is a personal brand, and can it really help you stand out and generate more business? Nancy Marshall of Marshall Communications shares the benefits of developing a personal brand, how you can get started, and what a difference it can make to your business.

About the guest:     Jennifer walked into her college radio station as a 17-year-old freshman and never looked back. Even though she was terrified of the microphone back then — and spoke into it as little as possible — she loved the studio, the atmosphere and, most of all, the people who work in broadcasting. She was hooked. Decades later, she's back behind the radio microphone hosting Maine Public Radio's flagship talk program, Maine Calling. She's not afraid of the mic anymore, but still loves the bright, eclectic people she gets to work with every day. Jennifer joined MPBN in June 2007 after spending more than 13 years at WCSH-TV in Portland as a general assignment reporter and weekend news anchor. She has twice won a regional Edward R. Murrow award: in 1998, for coverage of Maine National Guard and Reserve soldiers deployed in Bosnia and Hungary, and in 2003, for the documentary Citizen King, about then-governor and former Maine Watch host Angus King. For six years, Jennifer served as host, reporter and executive producer of Maine Watch with Jennifer Rooks. She has moderated more than 20 broadcast debates for Maine Public Television and has produced three television documentaries: Broken Trust: Elder Abuse in Maine and Winds of Change, both Maine Watch Special Reports, and A Matter of Duty: The Continuing War Against PTSD. Co-produced with Charlie Stuart, A Matter of Duty has been shown on PBS television stations throughout the U.S. and in multiple screenings, including at the National Sheriff's Association national conference. Jennifer grew up outside Atlanta, Georgia. She earned her BA from the University of Virginia and her master's in journalism from the University of California at Berkeley. She worked at television stations in San Francisco and Monterey, California, before coming to Maine. She and her husband Mike have two teenagers.   In the episode:     1:03 – While in college, Jennifer describes how her career in broadcasting began after being “hired” by Herb Ivy as a DJ on her college's radio station and interning at CNN. 8:43 – Jennifer talks about her connection to Maine and how she got to know news directors to get her first job in Maine. 12:00 – Nancy talks about the parallels her career has with Jennifer's. 16:23 – With such a tremendous following, Jennifer shares what she does to increase brand engagement, including diversity. 19:34 – Jennifer gives a how-to tip for PR professionals pitching Maine Calling. 26:26 – Jennifer answers what makes a good call-in radio show.   30:58 – Jennifer and Nancy Bob Elliot's legacy.   36:20 – Jennifer describes how she realized that the difference between public and traditional media is service. 42:09 – Jennifer describes how her network has grown on its own. 44:06 – As one of her most useful resources, Jennifer tells how important her dictionary is.   Quote “We're kind of the opposite of every other organization that I've worked at. We're not really doing a news story. We're not doing stories. We're having a conversation about something.” – Jennifer Rooks, host of Maine Calling on Maine Public Radio   Links:           Maine Calling: https://www.mainepublic.org/programs/maine-calling Maine Public: https://www.mainepublic.org/ PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614 Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/Grow-Your-Audience-Brand-ebook/dp/B0892R9PXF/ref=sr_1_1?crid=1P549BP2R3CUJ&dchild=1&keywords=grow+your+audience%2C+grow+your+brand+by+nancy+marshall&qid=1592249821&s=books&sprefix=grow+your+aud%2Cstripbooks%2C173&sr=1-1 10% Happier by Dan Harris: https://www.amazon.com/10-Happier-Self-Help-Actually-Works/dp/0062265431 Bob's Basement: https://www.newscentermaine.com/section/entertainment/television/bobs-basement   talk@mainpublic.org Cindy Han: chan@mainpublic.org Jonathan Smith: jpsmith@mainepublic.org   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email: jrooks@mainepublic.org  

Lori visits with Nancy Marshall, docent at the Girl Scout Museum at Cedar Hill, to learn about the pins that Girl Scouts of all ages wear on their uniform tab. Join in to learn a little something new!

When 4 year old Nyleen goes missing on a family picnic, police are quick to rule out foul play - until another child comes forward with a startling eye witness account. Now, almost 40 years later, the question still stands: What Happened to little Nyleen Marshall? This episode is sponsored by PetFlowUse promo code TRUECRIME16 for 16% off your first purchase! https://www.petflow.com/Sources:https://www.newspapers.com/image/394181486/?terms=nyleen%2Bmarshall%2Bmadison%2Bchild%2Bfindhttps://imgur.com/a/1ODrLkThttps://helenair.newspapers.com/image/394181486/?terms=nyleen%2Bmarshallhttps://morbidology.com/the-disappearance-of-nyleen-marshall/#easy-footnote-bottom-2-2323http://charleyproject.org/case/nyleen-kay-marshallhttps://www.newspapers.com/image/392416909/?terms=nyleen%2Bmarshall%2Bkilledhttps://unsolvedmysteries.fandom.com/wiki/Monica_BonillaUnsolved Mysteries Season 3 Episode 10https://www.newspapers.com/image/405882178/?terms=Nyleen%2Bmarshall%2Bremainshttps://www.newspapers.com/image/392396224/?terms=Nyleen%2Bmarshall%2Bremainshttps://www.newspapers.com/image/392416909/?terms=nyleen%2Bmarshall%2Bkilledhttps://www.newspapers.com/image/392426741/?terms=richard%2Bjames%2Bwilsonhttps://www.newspapers.com/image/526972802/?terms=Nyleen%2Bmarshall%2Bjapan&match=36https://www.facebook.com/findnyleenmarshallhttps://imgur.com/a/1ODrLkTTrace Evidence Podcast Episode 80

About the guest:     Rick Saucier has been teaching in higher education for 28 years, including the last eight at Thomas College in Waterville. He was a first-generation college student, earning his bachelor's degree in business administration from the University of Maine at Presque Isle in 1982. He went into the retail management business with KMart Fashion, starting in Waterville, then to New York, and then back to Maine. Five years after graduation he decided to pursue his M.B.A. at UMaine. He was recognized by the program, In 1991, he pursued a career ambition of teaching business in higher ed - first with Eastern Maine Technical College (EMTC). While at EMTC, he pursued his D.B.A from California Pacific University. In 2001 he moved to central Minnesota to teach at St. John's University. In 2012, hearing the call of family, he moved back to Maine to teach at Thomas College. He currently teaches a variety of marketing courses, the business capstone class, and for the Harold Alfond Institute for Business Innovation. Along the way, Rick has published three books covering a variety of marketing topics on retail store design, marketing ethics, and the experience of teaching in higher education. He has also written on a number of topics ranging from the ethics of stealth marketing to the responsibility that marketers have for consumer happiness to curricular issues facing colleges. Rick is a member of the Marketing Management Association, and the Society for the Advancement of Management (S.A.M.) He has presented at several conferences. Rick believes Maine's students can compete with anyone in the country which came to fruition in March 2019, when a team of Thomas College students he coached won 2 first-place honors at S.A.M.'s international conference in Orlando, Florida. He resides In Etna, Maine with his wife of 35 years.   In the episode:     3:30 – After graduating from college, Rick describes how he worked in retail management before pursuing his life interest of teaching higher education. 7:53 – Rick tells about the success Thomas College students have had competing nationally at the annual Society for the Advancement of Management (S.A.M.) competition. 10:20 – Rick shares three pieces of advice that he likes to tell his students. 17:25 – Rick suggests viewing marketing as an investment and stresses the importance of measuring success because of how expensive marketing is. 21:27 – Rather than always focusing on sales, Rick recommends focusing on other customer behaviors in addition to sales as they are vitally important as well. 23:12 – Rick returns to his point about focusing on the fundamentals because of how fast the marketing landscape is changing. 26:50 – As a life-long learner, Rick shares some of the resources and thought leaders he learns from. 34:54 – While students today look to get a better job with their business degree, Rick describes how he tries to teach them how to communicate effectively, which is one of the top qualities employers look for. 39:14 – Nancy and Rick talk about building brands through storytelling. 42:09 – Rick describes how his childhood and being a first-generation college student is reflected in his work. 44:23 – Rick tells how his network grows, whether it is the students he teaches or the organizations he is a part of. 50:43 – Rick talks about the books that he has written about marketing and teaching higher education. 55:04 – To keep college education more affordable, Rick explains how he is creating course curriculums that do not require a textbook.   Quote:  “I try to tell my students that why I focus on fundamentals and basics in their class is that there's a good chance, whatever job that they're going to engage in after they graduate, that the same job may not even exist today. If you understand the basics, you can take those basics with you and apply them in whatever position that you'll be engaged in, going forward.” – Rick Saucier, professor of marketing at Thomas College   Links:           Thomas College: https://www.thomas.edu/rick-saucier/ PR Works! by Nancy Marshall: https://www.amazon.com/PR-Works-implement-leverage-relations/dp/1511641614 Grow Your Audience, Grow Your Brand by Nancy Marshall: https://www.amazon.com/gp/product/B088JS6YL4/ref=dbs_a_def_rwt_bibl_vppi_i1 Influencing Sales Through Store Design by Rick Saucier: https://www.amazon.com/gp/product/0773475982/ref=dbs_a_def_rwt_bibl_vppi_i1 Marketing Ethics by Rick Saucier https://www.amazon.com/gp/product/0773451161/ref=dbs_a_def_rwt_bibl_vppi_i0 Reflections on Life in Higher Education: https://www.amazon.com/Reflections-Life-Higher-Education-Saucier-ebook/dp/B0189BC1QC/ref=sr_1_2?dchild=1&keywords=rick+saucier&qid=1589574233&s=books&sr=1-2 Bernadette Jiwa: https://thestoryoftelling.com/ Seth Godin: https://www.sethgodin.com/ Jonah Berger: https://jonahberger.com/books/contagious/ Marketing Management Association: http://www.mmaglobal.org/ Saint John's University: https://www.csbsju.edu/   Listen to Laurie Lachance's PR Maven® Podcast episode Listen to Emma Dimock's PR Maven® Podcast episode Listen to Chip Carey's PR Maven® Podcast episode Listen to Whitney Raymond's PR Maven® Podcast episode   Activate the PR Maven® Flash Briefing on your Alexa Device.   Join the PR Maven® Facebook group page.     Looking to connect:            Email:  saucierr@thomas.edu LinkedIn: https://www.linkedin.com/in/saucier-rick-b2203927/ Twitter: @RickSaucier

About the episode:    In this episode of The PR Maven® Podcast, Nancy describes the technique of message mapping. Nancy defines what a message map is and describes how a message map can be used to build a brand and gain brand ambassadors. You will also learn why you need a message map and who benefits from having a clear, concise message prepared. Nancy goes through the format of a message map, describing what the map should look like and what should be included. Several message map success stories are also shared throughout the episode. In the episode:    1:03 – How to define what a message map is. 1:56 – The connection between message mapping and building a brand. 2:44 – Examples of brand ambassadors, including those for Sugarloaf and Harley Davidson. 4:01 – Why your organization needs a message map. 5:30 – How a message map is formatted. Make sure to download this template! 9:26 – How to use a message map for crisis communications. 12:26 – Who benefits from a message map. 13:10 – Be on the lookout for The PR Maven® Message Mapping course! Quote: “It's about communicating the most important messages that tell the story of your brand and connect that audience to that message. It's about making your story relevant so your audience wants your story to be part of their story.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven® Links:          Sugarloaf Harley Owners Group The Marshall Plan®   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: nancy@prmaven.com Twitter: @maineprmaven PR Maven Nation Twitter: @PRMavenNation LinkedIn: https://www.linkedin.com/in/nancymarshall/

In 1991, Marshall Communications was born, a life-changing experience for Nancy and one that's she's never regretted. Today, more than 26 years later, the agency has represented many major clients, including the Maine Office of Tourism, the Maine Office of Business Development, and The Orvis Company, among others. Nancy's hallmark is her commitment to living clients' businesses. When she was representing Northern Outdoors, she became a licensed whitewater rafting guide. For the Maine Windjammer Association, she lived the life of a crewmember on the Victory Chimes. For Orvis, she is learning to fly fish and tie flies. She is also well-known for her infectious laugh and insatiable love for learning about everyone she meets. Making connections between people for their mutual benefit is a favorite pastime, as is connecting with new and long-lost friends on social media. You're going to love this episode!

In this episode of the PBJ spotlight we interview the PR Maven Nancy Marshall. Nancy launched the PR Maven Podcast in September of 2018. As of February 2020, there are 75 episodes of the show, which you can find at www.praven.com or wherever you listen to your favorite podcasts.

About the episode:    In this episode, Nancy describes the power of a plan. With public relations and marketing being so expensive, it is important to start with a plan that ensures you are using your money wisely—after all you wouldn't build a house without blueprints! Nancy goes through the process of creating a marketing and PR plan, as well as why she created The Marshall Plan®. Nancy also provides examples of how clients have benefited, and continue to shine, after creating a marketing and PR plan.   In the episode:        1:20 – Nancy shares that a PR and marketing plan is important because these services are expensive, and you want to make sure you are using your money wisely. 3:09 – Nancy mentions several ways to measure your success. 4:03 – To get started, Nancy explains how the brand manifesto and brand platform can be used. 5:50 – Next, she presents why your plan should include quantifiable goals and supporting objectives, which is where you can use a marketing dashboard.  6:10 - To know where you stand, Nancy suggests a competitive analysis, including a SWOT analysis. 7:21 – Nancy lists the different tactics your brand can use to reach customers. 8:34 – To implement the plan, Nancy shares how tools and templates will play a role in the success of your brand. 9:29 – Nancy shares how important a timeline and budget are for building your brand. 10:54 – Nancy suggests a measurement outcome for each tactic you are using. 16:08 – Nancy shares her inspiration for creating The Marshall Plan®. as well as how it has helped several successful clients. 17:20 – Nancy talks about how the City of Saco has benefited from having completed The Marshall Plan® process. Learn more in Emily Roy's PR Maven Podcast episode. 19:51 – Nancy shares the success FirstPark has had since their Marshall Plan, including increased leads and new businesses moving into the park. 23:08 – Nancy includes the how Clay Center for Young, Healthy Minds benefited from the creation of a Marshall Plan.   Quote: “When we do a Marshall Plan, we provide very concrete metrics of success or critical measures of performance for the plan. You have accountability and responsibility to generate a return on investment. And that's really the beauty of a Marshall Plan.” - Nancy Marshall   Links:          Marshall Communications City of Saco FirstPark Clay Center Marshall Plan   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: nancy@prmaven.com LinkedIn:  www.linkedin.com/in/nancymarshall/  Twitter: @PRMavenNation  Facebook: www.facebook.com/PRMaven/ 

About the episode:   Since its beginning, the public relations industry has depended on the media to share client stories and increase visibility by providing their audience with timely and interesting content. Public relations professionals would pitch a news outlet with a story idea and rely on the news outlet to publish their story.   With the increased popularity of the internet, information can be easily accessed at any time, causing more people to seek stories on a wide variety of topics. Today's audience prefers to avoid advertising, relying on content created by professionals.   As a result of the accessibility to information the internet has created, PR agencies can share their knowledge and build their audience by providing useful content and gaining their trust without relying on the media. These professionals share their expertise in small servings, attracting clients while positioning themselves as thought leaders and experts in their field. After building trust with the audience, clients are able to receive a larger dose of content, such as an entire media outreach campaign.   In this episode, Nancy shares how you can use content marketing rather than relying on the media.   In the episode:       1:12 – Nancy mentions her forbes.com article on content marketing, inspiring this episode.   1:55 – Nancy shares the process of attaining media coverage, including the process when she worked with Chip Carey at Sugarloaf.   3:43 – Since her career started, Nancy shares how PR has changed to what it is today.   4:37 – With the rise of the internet, public relations has changed from what it once was.   5:47 – Nancy shares how popular brands like Buzzfeed, POPSUGAR and Tasty have attracted and retained their audiences.   7:46 – Nancy quotes marketing guru David Meerman Scott, describing the different types of promotion to gain an audience.   8:27 – To generate engaged audiences, soap companies like Procter and Gamble created soap operas.   9:39 – Nancy shares how she has used content marketing and how brands can do the same.     Quote:          "What is considered to be newsworthy on any day really depends on what else is happening in the world.” — Nancy Marshall, The PR Maven® and founder & CEO of Marshall Communications           Links:         www.marshallpr.com  www.visitmaine.com  Nancy's articles on Forbes.com: https://www.forbes.com/sites/forbesagencycouncil/people/nancymarshall1/#ab3957e4485a   Alexa Flash Briefing instructions: https://www.facebook.com/groups/PRMavenNation/permalink/370589063804230/    Looking to connect:          Email: nancy@prmaven.com    LinkedIn:  https://www.linkedin.com/in/nancymarshall/ 

About the episode:     Word-of-mouth marketing is the most cost effective and impactful form of marketing and delivers the highest return on investment. This form of marketing is so successful because it comes from a genuine place in the customer's heart and mind. An important part of word-of-mouth marketing is making connections with the people in your network, which can be made simpler through creating a network map.   In this podcast, Nancy shares how the different groups in your network, including the people from your hometown, schools you have attended, your gym or YMCA and the sports teams you follow, can increase word-of-mouth about you. Once you're aware of where your network stems from, you can determine the tactics that will help strengthen your connection with each member of your it. Nancy also provides several quick tips for building your network.     In the episode:     1:30 – Nancy shares the technique she uses to build her own business and her clients' businesses, called a network map.   2:13 – Nancy compares word-of-mouth marketing to the Bonnie Raitt song, “Something to Talk About.”   3:56 – Nancy suggests creating a written network map to generate more referrals.  4:21 – To give listeners an idea of what a network map looks like, Nancy provides some examples of groups that can be listed on a network map.   6:13 – Nancy shares how being fan of a particular sports team can help build your network, such as being part of Red Sox Nation.   7:48 – Nancy encourages listeners to take a large piece of paper to draw out your personal network map and how you connect with each of the groups.   10:25 – Nancy suggests that going to reunions, such as high school and college reunions, can broaden your network, which will lead to more happiness and fulfillment.   12:06 – Nancy stresses the importance of having in-person interactions with the connections you make online, giving an example of a friend she made online and then met in person.    15:13 – Getting people to know, like and trust you is the key to word-of-mouth marketing.   16:12 – Nancy states that good customer reviews are another aspect of generating word-of-mouth.   17:00 – A book Nancy suggests about how to appropriately handle negative reviews is Jay Baer's “Hug Your Haters.”   19:50 – Nancy discourages listeners from going back and forth and being defensive online.   21:13 – Nancy shares some quick tips for building your network.   23:00 – Nancy explains how the Trek Across Maine enabled her to build her network with people who have similar interests as herself.   24:52 – Nancy wraps up by talking about what a brand is, which is more than just a logo.    27:29 – Nancy states that the key to building your business is having a tribe of raving fans who will refer your business to others in their network.     Quote:     On receiving business referrals: "I thank people profusely, because thanking people who refer you is really important to keep fueling the fire for them to do it more." - Nancy Marshall, CEO of Marshall Communications & The PR Maven®       Links:    Forbes article about network maps: https://www.forbes.com/sites/forbesagencycouncil/2019/07/25/create-a-network-map-to-build-your-personal-brand/?fbclid=IwAR19rnLTW-cM4wgNx_9iNqWiTJ5W3JUL1jcG18fQknDYb5mab9Z4InRQ0JM#4a2b8255d880  Hug Your Haters by Jay Baer: https://www.jaybaer.com/hug-your-haters/       Looking to connect:     Email: nancy@prmaven.com   LinkedIn: www.linkedin.com/in/nancymarshall   Twitter: @MainePRMaven, @PRMavenNation  Websites: prmaven.com, marshallpr.com    

Guest Nancy Marshall from Nancy Marshall communications discusses her step by step plan for a successful PR campaign.

Our guests Nancy Marshall and Jessica Donahue from Nancy Marshall Communications provide us with insight into the value of PR marketing in today's digital age.

Palmer talks with Nancy Marshall and how the Book of Mormon was introduced into her life. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/living-lehis-legacy/support

My guest today Nancy Marshall is an award-winning Public Relations expert and the CEO of Marshall Communications, a marketing firm headquartered in Augusta, Maine. Also affectionately known as the “PR Maven”, Nancy recently launched a new public relations podcast.

Nancy Marshall has been doing PR since the early 1980s. She founded her agency, Marshall Communications, in 1991 serving tourism and especially outdoor recreation clients. Since then, her agency has grown significantly and now her and her team handle the state of Maine Office of Tourism and state of Maine Department of Agriculture, as well as the Orvis Company. Nancy’s passion is around personal branding and she works with individuals to leverage their personal brand. Nancy recently launched her own podcast, the PR Maven – so check that out right after you listen to this one! On this episode of Destination on the Left, I talk with Nancy about all things PR. We discuss how Nancy gets into the trenches with her clients to find out what they are all about. We also talk about digging in on data and analytics-how to look at the right numbers to understand where your visitors are coming from and why. Hers is a breadth of knowledge that doesn’t come along every day, so this is a great conversation. WHAT YOU WILL LEARN: How personal brand can impact the present as well as your legacy Why building relationships online and offline is so important Becoming a trusted resource in good times and during crises The importance of data and analytics for the best PR bang for your buck How co-opetition can give you boots on the ground where your clients need them How to learn from your raving fans to help define the brand story TEND TO THOSE RELATIONSHIPS Being connected in real life with your media contacts is so important. Nancy says for her, “That has been where the magic happens – when I’ve been able to spend time with my media contacts in some shared activity. It builds trust and a genuine relationship.” Digital relationships are good, but there is something about meeting and connecting with people in real life that helps deepen those bonds, so you are friends – and also that your destination will be top of mind, because of that outdoor adventure you shared, or the great meal at a memorable restaurant. With a relationship built on trust, when a crisis occurs, people are more likely to trust what you are saying. DATA ANALYTICS Measurement is crucial. What do you measure and why does it matter? Nancy shared, “When we’re starting a new engagement with a client, we actually have a discovery meeting where we discuss what the goals are and what the metrics should be. We decide collaboratively what to measure.” With tools like Google Analytics and others at our fingertips, there’s no excuse for not knowing the data. RESOURCES: PR Maven Podcast: https://prmaven.com/podcasts/ Measure What Matters by John Doerr: https://www.whatmatters.com/ Traction  by Gino Wickman: https://traction.eosworldwide.com/traction-book

From her beginnings in a dream job on a Maine ski mountain to her work today leading a thriving agency, Nancy has built a career on relationships and the power of communications. PR is what she was born to do. With media relations as her superpower, she shares practical and seasoned advice for planning and promoting your story. A little about Nancy Nancy Marshall, the PR Maven® and CEO of Marshall Communications, is a Yankee powerhouse of city-girl grit, staunch country values, and go-getter vigor. She leads a boutique agency with a strong team of outcome-driven PR and marketing specialists. As the PR Maven®, she leads her team in developing and implementing The Marshall Plan® in the areas of tourism, outdoor recreation, health care, economic development. With her infectious laugh, bone-deep curiosity, hunger for people's stories—and that grin—Nancy exudes vitality and makes friends wherever she goes. Whether listening intently to a client, pitching a story, cycling to the Canadian border, enthusiastically networking, or growing MC, she activates copious amounts of energy, fun, and joy—in herself and in others. To learn more about Nancy and her business, you can visit NMarshall@marshallpr.com (mailto:NMarshall@marshallpr.com) . Tips PR is communicating with specific target publics You need to come up with a newsworthy angle—it can’t just be ‘hey, write about my biz because I’m awesome’ Artisans can tend to be humble and miss opportunities to tell their story Your brand is delivering on the promise day in and day out so that people know they can rely on you. Telling your story is one of the most cost-effective and effective ways of building your brand—that’s what differentiates you Figure out your story, how you want to tell it and tell it every chance and every medium you can get Build your list of email addresses—it can be the greatest asset of any business Recommended Resources Email: Constant Contact (https://www.constantcontact.com/index.jsp) Contact Management: Google Contacts and Hubspot.com (https://www.hubspot.com/) Apps: Calm Book: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert (https://www.amazon.com/Big-Magic-Creative-Living-Beyond/dp/1594634726) Healthy Habit: Sleep! Don’t underestimate the power of sleep. Quotable “You’ve got to learn something every day. Sometimes we have to remember we are human beings, not human doings. “Fear and creativity cannot co-exist. Push fear aside and remember you are doing what you were born to do.” Special Giveaway! Nancy does a weekly giveaway, so head on over to www.prmaven.com/giveaway (http://www.prmaven.com/giveaway) , and enter into a weekly drawing for a copy of her book and a famous Marshall Communications ‘Things to Do Today’ pad. Or for PR and marketing tips, visit marshallpr.com/webinars (http://marshallpr.com/webinars) for a list of her free webinars!

Join us as we get to know Nancy Marshall, where she came from, and how she forged her own way into a national business!   Listen via YouTube! Local Charity: Maine Seacoast Mission

The Pillar of Character - I have Character

Being visible and positively influencing others is critical to our success – whether we are a leader, small business owner, or job seeker. But how do you become an influencer? With all the possible platforms – traditional media, social media, in-person networking – how do you choose where to spend your time? In this episode of The Career Confidante, host Marie Zimenoff welcomes Nancy Marshall, The PR Maven. Nancy shares tips for how each of us can use traditional PR concepts and social media to gain influence, grow our personal brand, and build a strong network of friends and supporters.

Being visible and positively influencing others is critical to our success – whether we are a leader, small business owner, or job seeker. But how do you become an influencer? With all the possible platforms – traditional media, social media, in-person networking – how do you choose where to spend your time? In this episode of The Career Confidante, host Marie Zimenoff welcomes Nancy Marshall, The PR Maven. Nancy shares tips for how each of us can use traditional PR concepts and social media to gain influence, grow our personal brand, and build a strong network of friends and supporters.

You never know who will connect you to someone important, Nancy Marshall discusses attracting versus repelling individuals to your brand.

Maine's PR maven Nancy Marshall of Marshall Communications has three tips on new ways of pitching to the media. In exchange, Kurt Kleidon gives her three jokes on cheese and wine!

On this episode of Your Right to Speak Salvatore talks with Nancy Marshall and Falon Wilton. The conversation continues from last month’s episode on the topic of disability. This month we have a focus on autistic young people. Nancy and Falon explain using the term autistic versus autism and the impacts that can come from using the term autism. Nancy and Falon stress that a social justice lens should be used when working in the disability community, with verbal and non-verbal children and youth.   Let’s raise awareness together! If you are a child or youth that would like to be on the show or have a topic that you think we should discuss, please email Salvatore at yourrighttospeak@gmail.com

On this episode of Your Right to Speak Salvatore talks with Nancy Marshall and Falon Wilton. The conversation continues from last month’s episode on the topic of disability. This month we have a focus on autistic young people. Nancy and Falon explain using the term autistic versus autism and the impacts that can come from using the term autism. Nancy and Falon stress that a social justice lens should be used when working in the disability community, with verbal and non-verbal children and youth.   Let’s raise awareness together! If you are a child or youth that would like to be on the show or have a topic that you think we should discuss, please email Salvatore at yourrighttospeak@gmail.com

Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works! Why did you write your book? Nancy wrote my book to position herself as an expert — and was able to give away her knowledge like Jay Baer said to do in episode 305. Are you glad you wrote the book? “It’s the best business card ever!” What is the most critical skill for getting your book done? Create an outline and make it as detailed as possible. What has been your proudest moment as a business owner? This past year is the 25th year of Nancy’s agency — and Nancy was invited into the state legislative chambers where her agency was recognized. AWESOME! How did you convince yourself to let someone take over running your agency — and what have the benefits been? Nancy hired someone 20 years ago part-time to read newspapers from her home. She did everything so well that Nancy begged her to join her full-time and eventually became the president of Nancy’s agency. What’s one secret you can share to help move businesses onward? Create your most-wanted media list (20-30) Start following those media Try to identify the angles you would use with those journalists Pick up the phone and call journalists with your pitch Build a media kit Do media training in your business Submit letters to the editor Do media follow-up How best to connect with Nancy: Agency website: http://www.marshallpr.com Personal branding website: prmaven.com Email: nmarshall@marshallpr.com

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation…I’m Stephen Woessner. And welcome to Episode 322 — where 5-days a week — I interview one of today’s top business owners so we can learn their “recipe for success” — how they built and scaled their business. In fact…have you downloaded our 12 SUCCESS Strategies eBook? It’s a distillation of the best business building advice we have collected from our incredible guests. You can get yours at OnwardNation.com/12download. So for today’s solocast — we are going to continue the momentum we have built over the last two weeks by sharing lessons I learned during my interview — as a guest — on the Business Rescue Road Map podcast. Now, if the name Business Rescue Road Map sounds familiar — you may recall — the host of the brilliant show is Stacy Tuschl — a three-time guest on Onward Nation. Stacy was our guest for Episodes 6, 174, and 287 of Onward Nation. And during each of our interviews — Stacy shared deeper and deeper insights. For example, in Episode 6 — she taught us great lessons about how to prepare for growth — and transparently — connected it back to story when one of her companies grew so fast — it outpaced her and her team’s ability to adapt to the rapid changes. But, they prioritized and successfully rebalanced the ship. In Episode 174 — I asked Stacy to take us deep into platform building — and she generously did. We dug into what Stacy describes as her “three steps to platform building” and how her business strategy is focused on all three — each and every day. Intrigued — I had to learn more — especially with how Stacy’s three steps were baked into the strategy behind her amazing podcast. I wanted to find out how podcasting became a key component to her business strategy. So we had a “Why Podcasting” discussion in Episode 287 — and let me say, Onward Nation — it is rare that a business owner will say — “Oh sure…you want to know the innermost workings of my business — for me to take you deep behind the green curtain so you can learn all my secrets? Absolutely, walk right this way.” But that is what Stacy did in all three episodes — and that is what all of our Onward Nation guests do — each and every day. Pure awesomeness from our guests. If you haven’t listened to — studied — and applied all of the pure awesomeness Stacy Tuschl shared with us during Episodes 6, 174, and 287 — I highly encourage you to add all three episodes to your list of vital priorities. You will be glad you did. And then shortly after Stacy was my guest on Onward Nation — she invited me to be a guest on her podcast called…Business Rescue Road Map…and wow…that was an outstanding conversation. Now she was interviewing me — interesting role reversal — and true to form — Stacy is an incredible host. She has this innate gift of being able to ask the questions she knows her listeners are hoping she will ask. She gracefully guides each guest down the exact right path to make sure her audience learns what needs to be learned during each and every episode. As I am sure you can tell, Onward Nation — I am a bit of a Stacy Tuschl fan. So, when she asked me if I would be guest on her show…I responded with the lesson Jay Baer recently shared with us during Episode 305… “Hell yes, I’ll do that! WOW!” And like Jay said…if we are not letting the “It’s a hell yes, or it’s a no” principle guide our decision making, Onward Nation — then you are saying “yes” way too often. I learned a lot from Stacy when she interviewed me, which is why — in just a moment — we are going to air the full interview as part of today’s solocast. The discussion with Stacy is that impactful. One of the lessons I shared with her audience might even surprise you — when you hear me encourage business owners to “embrace the challenge” and why enjoying those moments of struggle are key to your success — and happiness. Stacy and I also dug into: The story of why my first company failed, how I recovered from losing $100,000 when I was just 28 years old, and how those painful lessons formed the foundation what we have build here at Predictive ROI. Why it is important to be at your best when the fight is the hardest. I am a firm believer, Onward Nation, in never ever giving someone the permission — anyone — to tell me what is so — to tell me what my destiny is. I’ll explain why I am so fixated on this point during the discussion with Stacy — coupled with — how the the transformation of challenges forcing you to become somebody different on your way to accomplishing a goal, that’s what makes this entire process so rewarding — becoming more — becoming the person you always dreamt of becoming, Onward Nation. We also talk about why it is important to think thoughtfully about the things that are important — about the benefits of prayer, meditation, or just general thinking time. Stacy and I wrap up the interview with some things to consider if you happen to be thinking about or contemplating — quitting — throwing in the towel — and closing your business. To be clear, there are oftentimes some really good reasons why a business should close its doors — but it has been my experience — that business owners can be tempted to give up way, way, way too early. So Stacy and I share some thoughts and suggestions to consider — things business owners should really look at before closing their doors. Onward Nation — there’s always a way to build capital. So, I thought the best way for me to share these insights would be to air the full interview. I think you will get a lot out of the discussion. And as always…please let me know what you think. Drop me a line. Thumbs up or thumbs down. One point that I want to make sure I emphasize before we close out for today — during my conversation with Stacy — you heard us offer several recommendations for business owners to consider before closing their doors. And one particular area I have studied even more intensely since being a guest on Stacy’s show is the number of companies — more specifically — the number of business owners who struggle with generating enough leads — high quality leads flowing into their business on a steady basis…like a stream of prospects flowing right into their sales pipeline. In fact, the Content Marketing Institute and MarketingProfs recently released a study showing that the top goal of 85 percent of today’s companies is lead gen. 85 percent, Onward Nation. Staggering. Here’s today’s reality — there is a gaping hole inside most businesses — and that hole — is the lack of qualified leads within their pipeline. It has been my experience, Onward Nation, in 20+ years of working with business owners all over the country — most do not have a sales pipeline — and the stress of how they will meet this month’s budget — or next quarter’s — can feel crushing at times. I am on a mission to help change that, which is why I shared several pipeline filling steps within Episode 298 several weeks ago. But you know what…when I relistened to the episode — I thought — “Hmmm, I can do better than that — I should have gone here and talked about that — and darn it — I missed this, this, and this. Arrgghhh.” So, I decided to create a masterclass on the 4-steps to Filling Your Sales Pipeline. You will see the full details and all we will cover — in full transparency — in very specific detail — on-screen demonstrations — it will be a very deep dive — so you can take and apply this lead gen recipe immediately inside your business. I look forward to seeing you — virtually at least — on September 21st. So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. Hit me up on Twitter or LinkedIn — or stop by our Predictive ROI Facebook page — and let us know what you think of the show — thumbs up or thumbs down. Either way — we want to know. Your feedback helps get better. And remember…you can always email me at stephen@onwardnation.com and I reply to every single message. Please let us know how you think we are doing. I look forward to hearing from you. We will be back tomorrow with an incredible encore interview with Nancy Marshall — my word, Onward Nation — you will not want to miss Nancy’s third visit to the show. We took this opportunity to dig deep into Nancy’s book — to dive into several of the exceptional PR strategies within the pages — as well as — Nancy’s business strategy behind the book and how it has become her best business card ever. So…if you have ever thought of writing a book…listen to Nancy Marshall tomorrow…because she lays out her entire strategy in precise detail. Nancy is off-the-charts amazing, Onward Nation. Don’t miss the show. Until then, onward with gusto!

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning, Onward Nation -- Stephen Woessner here. Before we dive in -- and if you’re listening to Onward Nation for the first time -- I will give a very brief personal intro to provide some context behind the voice. Hi -- I’m Stephen Woessner. I am the host of Onward Nation – but – when I am not interviewing today’s top business owners, I am the CEO of Predictive ROI -- a digital marketing agency -- and I don’t particularly like that label because Predictive does so much more than digital marketing. Yes, we do the traditional things like increasing site traffic, leads, and sales. But what makes us truly unique -- is our ability to predict a client’s increase in sales -- their actual financial return on investment in the form of dollars and cents -- and then guarantee that performance -- or our work is free. And because of that -- we find ourselves deep inside a client’s systems, inventory, sales team, and all sorts of business development processes. I love the problem solving work we do -- it oftentimes reminds me of my days of troubleshooting when I was a missile technician working inside nuclear missiles silos on the prairies of South Dakota while I was in the Air Force many years ago. I have been in digital marketing since the advent of the commercial Internet. I am the best selling author of two books in the area, I spent nearly 6 years at the University of Wisconsin – at the La Crosse campus, and I taught throughout the state include the UW-Madison School of Business, and my business building insights have been featured in Inc. Magazine, Entrepreneur, Forbes, SUCCESS, The Washington Post and some other media. And I am currently working on my third book. Okay, let’s press on to solving big challenges in our business – big obstacles – those things that are really holding you back from jumping off the plateau you may be on right now – and leaping onward to that next level. That’s what we are going to focus on during this episode. First, we all know that building and scaling a business is hard work. But when you have the right strategy – that right “recipe for success” to follow – the action steps become more like “ingredients” and can be added systematically into your business – one ingredient at a time. And every day at Onward Nation, I have the incredible opportunity to interview today’s top business owners and ask them to share their specific recipes for success – and to break those strategies down into tactical step-by-step processes and systems. I distilled all of those ideas, strategies, steps down into actionable “recipes” you can take and apply into your business right away. If you are not familiar with my recipe and ingredient thought process -- you may be thinking you just walked into a baking podcast by mistake. Close -- but not quite. Let me explain the recipe metaphor this way. Say I make the world’s best chocolate cake. And I grew up working in my mom’s bakery – so my chocolate cake is actually pretty good. And say you come up to me and say, hey Stephen -- I cannot bake anything, in fact, boiling what is hard for me -- but -- I love your chocolate cake. Could you teach me how to bake your cake so that it turns out just like yours? How could that even be possible? I’ve been perfecting my chocolate cake for the last 30 years -- and you have zero baking skills. How could you possibly think that you could duplicate my results? To even have a shot at it – is there something I could give you – some edge – some insider’s knowledge? Of course -- I need to give you my recipe. The recipe will act as your “strategy” behind the cake. Right? With the recipe -- you can see the entire process -- the flow -- the visualization of the goal -- how you need to setup the environment, i.e. your kitchen -- all the steps -- all the tools you will need. But the recipe is just one piece -- what else do you need? Right! The ingredients. You need to know the specific amounts and specific qualities of the ingredients, right? And then there is one more thing -- you have the recipe -- you have the ingredients -- but -- you must also follow the syntax. And syntax is a fancy word that simply means the order of the process. So think about a recipe you have followed in the past -- we have all done this -- we mix the eggs together with the flour before we put in the oil and now we have goo. Not awesome. So the syntax -- or the order in which we execute the strategy really matters. So I’m going to share some incredible business building recipes with you -- but I’m going to share the ingredients -- and I’m going to give you the syntax or the process for all the steps. Hopefully that makes sense. And as Jim Rohn said, “You are the average of the five people you spend the most time with.” Now, maybe you are hearing Jim’s pearls of wisdom in this quote for the first time. I was having lunch with some friends the other day and I shared that quote and I could tell they were a bit shocked by it – so I took another minute to explain. I shared several scenarios to illustrate the powerful lesson Jim taught us in that quote -- and I will share the same with you. Say you’re walking down a hallway with your one of your top clients -- and your client has a faster pace than you. What do you do? Do you walk your normal pace or do you speed up? Does your client slow down? Likely not. Our natural instinct is to speed up – to keep pace. So let’s consider a different scenario. Let’s say this time you are walking with a group of four other people through the mall and they are all walking slow -- like dreadfully slow -- painfully slow. What do you do? You may start to think of some creative ways to speed them up -- but they don’t speed up -- in fact -- they may even slow down further -- but how is this possible? And if you try to speed up -- you simply get out in front of them and create stress for yourself and for the group. Here’s the reality: you will not de-stress until you are free from the slow group and find a group that wants to move at your same – faster speed – or potentially even faster than you so you are challenged to grow and speed up to keep up. Because if you don’t -- eventually you will slow your pace to conform to the group – because you don’t want to be rude -- so you slow down. This episode will move at a pace and tempo that is uncommon -- we are going to move at the pace of today’s top business owners. And if you listen to Onward Nation on a consistent basis – today’s top business owners are the people you are spending time with – and that is awesome. So here is the first lesson I want to share with you -- if you want to move your business onward to that next level -- then you need to spend time with business owners and mentors who are ALREADY at that next level – AND — they move at a pace and tempo faster than you. And when you join that group – or have that person as your mentor – you will grow. Hope that makes sense – and I have prepared a very detailed recipe on mentorship for you during today’s discussion. More on that in a few minutes. So make it a commitment – to find other business owners who are already at that next level – and spend time with them – learn from them – and you will naturally speed up to keep pace and as a result you will be moving toward the next level yourself. So here’s what I am going to cover during today’s episode – let’s call it an agenda of sorts – as Kim Garst said to me during our interview – “you gotta have a checklist, Stephen.” First, I will show you how to spot the two biggest obstacles currently preventing you from moving your business onward to the next level Second, I will show you how to attract the right mentors to help you overcome the obstacles and accelerate your results Third, I will show you how to implement and master a specific system that will dramatically expand your network and sphere of influence So let’s dive in. What if I told you that the two biggest challenges preventing you from moving your business onward to the next level have nothing to do with the business climate, the economy, the skill level of your employees, the location of your business, your pricing strategy, your current customer base, the size of your marketing budget, the quality of your products, your distribution channels, or the myriad of other reasons we are given today by the media and government as to why businesses fail at such a staggering rate in this country. What if the obstacles in your way had nothing to do with any of that? And in instead, what was blocking you -- the obstacles keeping your business in check -- are the same obstacles that have always attempted to keep you in check throughout your entire life. Your enemy is not the myriad of reasons I just listed off -- instead -- your first challenge -- or better yet -- your first enemy is the Fear of Poverty. Many of you have read – but possibly not in a while – this incredible book, "Think and Grow Rich" published in 1937 by Napoleon Hill. If you have listened to Onward Nation episodes – and my guess is you have or you would not be here this evening – our guests often reference "Think & Grow Rich" because it is a compendium of knowledge. The book was made possible by Andrew Carnegie. Carnegie at the time was the wealthiest man in the world, met Napoleon Hill, liked him and offered to commission him to open the doors to the greatest industrialists of the time. That was 1908. And he said, “I’ll open the doors if you’ll sit down with these top business owners and figure out their secrets to success. What they do, they’re methods, they’re mindsets that have caused their extraordinary success and you put it into a book and publish it and make it available to the world.” So, Napoleon sat down with Henry Ford, Edison, Schwab, Wrigley, and both Rockefellers. Imagine being able to spend time with those business owners and pull out their best ideas for success and achievement. If you have read, studied, and applied the book -- you understand the great knowledge in this book and are already ahead of 98% of your competition. But often times -- this book is an easy to forget treasure because it was written in 1937 – but the strategies in this book are still just as applicable today. If you have not yet read, studied, and applied the book – then consider this a million dollar resource you have just been given. You can go to OnwardNation.com/book and get the Audible version of "Think and Grow Rich" for free -- that’s OnwardNation.com/book. The Fear of Poverty is one of the 6 basic fears but it is also the most pervasive, destructive, and confusing to understand. But why? On the surface, it seems as though this fear would revolve around the fear of becoming poor – and there definitely is that component. But, the way this particular fear manifests itself is what makes it easy to spot. We become so fearful of poverty -- that we freeze and are plagued with indecision, indifference, doubt, worry, over-caution, and procrastination. Just when you ought to take action -- you don’t. When sales are declining -- you ought to make more sales calls -- but you don’t -- you freeze because the fear of poverty has you paralyzed. Just when you should be investing in that new expansion – that new marketing strategy – that new development – hiring new employees – you don’t. You become overly cautious. Or -- you disguise your caution by saying you’re “skeptical”. And by the way — that is code for “I am afraid.” You become so fearful of hitting the wall – that all you do is focus on the wall. And then what happens? Exactly -- you end up hitting the wall. To be clear -- I am not suggesting that you throw caution to the wind and become financially irresponsible and then lose your business as a result of mismanagement. That would be silly. But I am trying to bring into focus that our Fear of Poverty can be one of the major obstacles that hold us back from the abundance at that next level. And it doesn’t matter who you are – we have all felt it before – especially when trying to pursue something new – that next level. Remember, if you focus on the wall -- you will hit the wall. But if you focus on the infield – you may still eventually hit the wall -- but your opportunity likely increases by a factor of 10 IF you steer your business where you want it to go instead of letting yourself and your business become paralyzed by indecision, indifference, doubt, worry, over-caution, and procrastination. So if the Fear of Poverty is the first challenge – what is the second one keeping you from moving your business forward? It is the Fear of Criticism and is also one of the 6 basic fears -- and it too is easy to spot. This fear what prevents you from making that sales call to that prospective client everyone in town wants because you hear that voice inside your head that says, “Oh come on -- who do you think you’re kidding calling them? You have nothing to offer. They only work with big companies. You’re too small.” You hear -- “You’re not good enough -- you don’t have the skills, you will never make it -- why bother trying -- there are others who are more gifted, talented, they already have all the connections -- what could you possibly offer that would be unique and different -- just try something that is more at your current level – call on someone smaller – don’t call the president or owner – call someone who reports to them – that would be easier.” “Why can’t you just be normal?” The fear of criticism can be overcome with grit -- with tenacity -- with perseverance -- with the shouting into the abyss -- I will not be defeated. You saying -- "I will WIN THE DAY". And when you do that – and I believe when you’re moving in the direction of God’s plan for your life – there is nothing that can stop you. Now that we have identified the 2 biggest obstacles holding you back – which really aren’t obstacles at all are they – they all are in your mind – now let’s work through our first of several recipes during this solocast. Recipe #1 focuses on mentorship. If you have listened to our Onward Nation episodes, you already know that I ask every single guest to share the most influential lesson they ever learned from one of their mentors that helped them become the business owner they are today. And wow -- our guests have shared some outstanding lessons. So for this solocast, I am going to share a very specific recipe for attracting and finding the right mentor because Onward Nation listeners have asked me exactly that – as well as to help them understand what would be expected of them as a mentee? But first – let’s make this more specific. Why find a mentor? And yes, there is a specific recipe you can use to find a mentor and I am going to share that with you. Before I share the step-by-step ingredients to this powerful recipe -- I will share something I have not shared during Onward Nation episodes -- two of the most influential lessons I ever learned from one of my mentors -- Darren Hardy, former publisher of SUCCESS Magazine. For 12-months, Darren was a member of our board of advisors at Predictive ROI. So we would get together either in-person or over the phone. And during one of our monthly calls, I explained to Darren some of my reservations about building a big business. I wasn’t sure how big I wanted Predictive ROI to become. And so I was nervous about it. And I said, “Gosh, Darren – you know – I’ve never thought of myself as being a great manager of people. And quite frankly, honestly Darren, I kind of suck at it.” And then Darren said to me, “Stephen -- stop SUCKING at it!” And I said, “What do you mean?” And he said -- "Don’t give me that lie or tell me that myth that you are telling yourself. Don’t use that as a fricken excuse to stop moving forward. Stop telling yourself that limiting belief and that lie that you’re not a good manager or leader. Be better at it. Don’t give me the excuse." And so I’m standing there almost like fricken naked – totally stripped down – I was like, holy crap, he totally called me on it. That’s embarrassing – because he was right! And that’s what a good mentor does for you – they call you out when you need to be called out – they support you when you need to be supported and they teach you when you need to be taught. But they don’t do the hard work for you – that’s on you. So here are the specific ingredients for finding the right mentor for you: Think about your own talents and skills you would like to strengthen — weaknesses you would like to lessen — areas of your business you would like to improve, etc. Then make a precise list that details everything you just thought about. This process helps you identify the person you need to become in order to move your business onward to the next level This is a really hard exercise because you have to force yourself to take a critical look at yourself (and by the way — most people are not willing to get really honest with themselves — and that is one of the major reasons they never grow) Once you have the list — look for people who are crushing it in these areas — the same areas where you need to grow. Then contact those people — invite them to lunch — let them know you are packed full of questions for them Be very prepared — they will love that Interview them and put what they share with you into practice — turn it into a blog post and your clients will love you for it Loop back to your mentors and share your success When you do, they will invite you to sit down so they can share more with you. Soak it all up — then put it into practice. Remember -- a good mentee takes action on what is learned — and the responsibility is on you. Let’s go deeper by taking a look at three of our Onward Nation guests and how they are crushing it with mentorship. First, Don Yaeger – episode 2 of Onward Nation. What is the difference between Don Yaeger and another professional speaker you could hire for an event? Don has mentored with the greatest champions of our time – including Coach John Wooden for over 12 years -- and Don distilled all of this knowledge into what he calls the 16 Characteristics of Greatness. Now, it would be easy to say – “Well sure, Stephen, Don can do that because he has all of the connections.” And true – Don can get anyone in the world of sports to take his call. In fact, I was staying with Don and his family for a week in Tallahassee and one morning, Don’s cell phone rang and Don said to me “It’s Bob Kraft” -- and I said, “Wait, what? You mean like Bob Kraft who owns the New England Patriots?” But don’t forget, Onward Nation -- even Don Yaeger had to start somewhere. So will you sit around and be fearful for another year – or – will you start getting mentored and move your business onward? Next, Stacey Alcorn -- episode 3 of Onward Nation. What is the difference between Stacey Alcorn and another real estate professional? Stacey has mentored with some of the best and brightest minds in business and connected those relationships back into building her real estate empire. I will later share with you a billion dollar recipe right out of Stacey’s cookbook -- and I know we have several real estate professionals on the workshop right now -- Stacey’s firm had 324 closings in June. Bam! And lastly, Nancy Marshall – episode 19 of Onward Nation. What is the difference between Nancy Marshall and another marketing or PR professional you could hire? Nancy realizes that she may be located in the state of Maine – but the market for Nancy Marshall Communications is worldwide -- which is why she has invested the blood, sweat, and tears it takes to write a book, develop a trademarked process in her agency called The Marshall Plan, and to invest in building a network through mentoring with the right people – and giving back – and now her network helps her company grow in the good times and become a safety net in the downturns – because the storm clouds will come no matter who you are or what kind of business you run. Here’s the reality -- you are the average of who you spend the most time with. So you need to spend your time with people you have a common future with – not a common past. Let me close out this first recipe by saying -- you can want to find a mentor – the recipe that I just shared with you could be worth millions of dollars in new sales to your company – but – it won’t be worth anything unless you DECIDE to take action. As Tony Robbins says, a real decision is measured by the fact that you’ve taken action – in fact – that you have taken massive action. And if there’s no action – then that is simply an indicator you haven’t really decided anything. Now that we have conquered and overcome the two main challenges standing in your way – and now that I have shared with you a very specific recipe with all of the step-by-step ingredients (in the proper syntax) so you can find your right mentor or mentors -- it is now time to really accelerate your results and move your business onward to the next level. The next recipe I am going to share with you could represent a billion – yes, with a “B” – billion dollar strategy for your business. I am going to share a recipe for mastering a specific system that will dramatically expand your network and sphere of influence – and – I will also share with you how you can then monetize these valuable relationships into mutually beneficial partnerships and revenue for your business. And yes, I know it may sound crass or inappropriate when I say monetize relationships – unfortunately, I can’t think of a better word – I think you get what I am driving at. But before we get to the recipe -- let me put typical “networking” into context. Most business owners go to an event with a large number of “prospects”. They pass out business cards. They chit-chat small talk with the same people they met their last month. The collect others business cards. More chit-chat small talk. They might even schedule some lunch meetings. Why do we do this? Here’s why. Because this is safe – it is easy – it does not make us face our fear of poverty or our fear of criticism. What would people think if I did that -- or went here -- or spent time with so and so -- they will all think I am too big for my britches. I am going to work hard here to shift your paradigm of what is possible. And that is why I love this quote from Archimedes. “Give me a prop strong enough, and a level long enough, and I can single-handedly move the world” This next recipe I am about to share with you will become your lever and prop. And it is big – this is literally a billion dollar recipe – and I am going to introduce you to the top business owner who is using it generate a billion dollars. She describes herself as a billionaire in the making. And I believe her. Let me introduce you again to Stacey Alcorn. Her episode is still on our leaderboard of top podcasts. During our interview, Stacey told me about the afternoon she had spent the week before with Kevin O’Leary, Mr. Wonderful from ABC’s Shark Tank – they spent the afternoon tasting wine and exchanging business mantras and best lessons. Stacey and Kevin had quite the masterminding session. There is always a strategy behind what Stacey does – and if you go back and re-listen to episode 3, Stacey maps out her entire business building strategy with precision. But we are going to focus on the billion-dollar recipe that Stacey has developed. Most people will not swing for the fences – but Stacey does. So here are the specific ingredients in Stacey’s recipe. Make list of influencers in your industry and / or your Dream 50 clients / prospects Connect via social media, email, or call Ask for 30-minutes so you can interview them on their path / keys to success Do your homework – prep excellent questions Be excellent during the interview Share what you and your company does at close of interview Invite / open the door for future opportunities Then share guest’s expertise on your blog, media outlets, your podcast, etc. – your platform Rinse and repeat – rinse and repeat Key point: if you interview the movers and shakers in your industry – they become your informal mentors -- and you become one of the movers and shakers in the industry as a result. If you want a BIGGER – more ROBUST – more INFLUENTIAL network – then YOU must become bigger -- your platform must become more robust -- and you must become more influential. Warning — ROAD BLOCKS!! Now, some of you listening to this recipe right now may be thinking – “Oh sure, Stephen -- Stacey has an email list of 65,000 people and has interviewed all of these celebrities and big-time business people – I don’t have those connections.” Or, maybe you’re thinking -- “My business just started -- I don’t have mindshare in the marketplace, I’m not a published author, I don’t have a platform, no one knows who I am, who will listen to me – what do I have or could I share that would be relevant for anyone to listen to, I don’t have a network – I wouldn’t even know how to start.” All of those excuses – all of those alibis – those are the Fear of Poverty and the Fear of Criticism working against you again. If you hear those voices in your head – if you are having thoughts that are even remotely similar to what I just mentioned – let that be your litmus test – you now know you are heading in the right direction. Push forward – don’t stop – don’t let your fear hold you back from breaking through to that next level. Remember, you are the average of the people you spend the most time with -- and look who Stacey is spending the most time with. She refers to herself as “A billionaire in the making.” And in order for that vision for her life to become a reality – she knows that she needs to spend as much time as possible with other billionaires. Well, I will let you in on a secret she told me during our interview – Stacey didn’t have those connections several years ago. But she DECIDED that was going to change and then she took action to make it happen. I hope that makes sense. Okay, Onward Nation – I hope this solocast was valuable to you. Please drop me a line and let me know what you thought. Thumbs up or thumbs down? Please drop me a line and let me know. Onward with gusto! You can also find us here: ----- OnwardNation.com -----

Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works! What do you do in the first 60 minutes of your day? Nancy begins each day with a swim -- exercise, meditation, and time to think about the day ahead are building blocks of a successful day. ONWARD! Favorite quote or lesson? "Whatever you want to do, if you want to be great at it, you have to love it and be able to make sacrifices for it." - Maya Angelou How do you define success? It's all about the relationships -- Nancy gets such a feeling of accomplishment from being able to keep up with the people in her life. What strategy do you use to combat fear? Nancy sought out a hypnotherapist to overcome her fear of public speaking -- and Nancy tells the whole story here. What makes as "A player" an "A player"? An "A player" has to have a deep rooted desire to be a continuous learner, a leader, and a follower.   Final Round – “Breaking Down the Recipe for Success” How can we become better mentors? Spend time with your employees -- both in and out of the office -- this is how they'll learn Take an employee with you as much as possible -- you need them to be your ears How can we build an audience? I put out two monthly e-newsletters I'm really active on social media -- it's important to maintain relationship Write a book -- it'll open up doors for you How can business owners reach that elusive next level? Let people talk about themselves -- listen to them -- they'll think you're super smart How best to connect with Nancy: Agency website: http://www.marshallpr.com Personal branding website: prmaven.com Email: nancy@prmaven.com   You can also find us here: ----- OnwardNation.com -----

Nancy Marshall started her PR firm 25 years ago. She believes in the power of old-fashioned relationship building combined with the use of technology, such as social media, email, and the web. She holds a BA from Colby College and an MBA from Thomas College. She is also certified as a Personal Branding Strategist. She has two college-aged sons, and she enjoys supporting them and their friends in their athletic and academic pursuits. Playing Small Moment While Nancy was in her mid twenties and working at a ski resort, she had an injury after surgery from pushing herself too much too soon. As she lay crumpled on the floor, she was told she would never move up as a woman. The Wake Up Call Nancy was headed on a fitness trip and broke her ankle, but didn’t want to accept it. She desperately wanted to go on the trip, and hoped she could make it through. After another fall, she ended up realizing she wasn’t taking care of herself. Style of Leadership “Enthusiastic” sums up Nancy’s leadership style in one word. Nancy wants her people to know that she supports them enthusiastically and that they have a piece of her business that they can each grow. What Are You Excited About? Nancy is thrilled about her new audio book that will be on Audible soon. She was surprised how much she loved recording it and plans to do that with other books as well. Leadership Practice Nancy participates in a national network of agencies that meets often. Networking with others inspires her and ensures that she is keeping up with the latest business trends. Book to Develop Leadership Youtility by Jay Baer What Would You Change? Nancy wishes she had taken care of her own needs: taking time off when she needed it and cutting herself some slack. Inspirational Quote “Our Deepest fear is not that we are inadequate; our deepest fear it is that we are powerful beyond measure. It is our light not our darkness that most frightens us. We ask ourselves, who am I to be brilliant gorgeous talented and fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine as children do. We are born to make the manifest, the glory of God that is within us. It’s not just in some us of it’s in all of us. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fears, our presence automatically liberates others.” – Maryann Williamson Interview Links www.marshallpr.com www.prmaven.com Twitter: @maineprmaven LinkedIn: https://www.linkedin.com/in/nancymarshall If you enjoyed this episode subscribe in iTunes or Stitcher Radio and never miss out on inspiration and community!

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.  Good Morning Onward Nation…Stephen Woessner here. We all know that building and scaling a business is hard work…but when you have the right strategy — the right recipe for success to follow — the action steps become more like “ingredients” and can be added systematically into your business — one ingredient at a time. After 20+ years of owning five companies, and having an opportunity to work with and interview some of today’s top business owners here on Onward Nation, I’ve noticed 12 reoccurring themes – or master success strategies — that come up over and over again because they have contributed to the success of our amazing and incredible guests at Onward Nation. During today’s solocast, I am going to share the 5 of the 12 strategies with you. Unfortunately, I cannot cover all 12 due to time constraints — but — we created a free eBook to go along with today’s episode that covers all 12 strategies and how to apply them right away. You can download the 12 Success Strategies eBook here. Some of the strategies are simple and will only take a minute or two to cover, which also makes them pretty easy to put into practice inside your business. And there are several strategies that will require a long explanation. But I will guide you through the step-by-step to putting each strategy into practice. I decided to dedicate today’s solocast to these Success Strategies because during each episode of Onward Nation — our guests share lessons with you on how to make your business more systematic, repeatable, measurable – and successful! But, as Onward Nation has grown and enjoyed some success — and thank you for listening and being part of the ever-growing nation — the amount of data and recommendations is starting to grow rapidly. The eBook represents a distillation of some of the best strategies shared by our incredible guests — from episode 1 to episode 92. So let me know what you think of this solocast — please download the 12 Success Strategies eBook — and drop me a line. I recognize that getting better is a process. As Vince Lombardi said, “The man on top of the mountain didn’t fall there.” So I would greatly appreciate your feedback — thumbs up or thumbs down. Your feedback helps us get better every day so please keep it coming. Okay, Onward Nation…here we go…the 5 Success Strategies of Today’s Top Business Owners.   Strategy #1: Fire the Destructive Customer Way back in episode #1, Scott McKain shocked me when he said, “Stephen, a business owner will find success if they are willing to fire the ‘destructive customer’.” Which if you have studied Scott’s books and curriculum — you know this is a rather counterintuitive thing for him to say. Scott is all about exceeding a customer’s expectations — creating that distinctive experience so customers are compelled to come back instead of visiting your competition. So firing a customer — where did that come from? Scott when on to explain to me that destructive customers want to buy products or services outside of your company’s core offering. And they push you to deliver. Destructive customers are demanding and time-consuming. Oftentimes, this becomes detrimental to your company’s ability to serve other customers because you are spending so much time trying to satisfy one set of needs. And when he said that…I thought… “Oohhhh. Darn it. Been there. Scott is so right.” But Scott took it deeper by also sharing how each of us can protect or business from The Destructive Customer. According to Scott…most business owners aren’t willing to say “no” to a destructive customer. Why? Because the fear of losing those sales is a near and present danger to cash flow. And by the way, Onward Nation…the fear of losing sales is the Fear of Poverty creeping back in. If you are listening for the first time, the Fear of Poverty is one of the 6 fears we all struggle with from time to time — sometimes consistently — throughout our business and life. All 6 Fears are documented and explained in depth by Napoleon Hill in his groundbreaking book, Think & Grow Rich, published in 1937 and still just a relevant today. I also do a deep dive into the Fear of Poverty in episode 65 of Onward Nation. So how do we protect ourselves? You as the business owner have to be bold and courageous enough to go an “Inch wide and a mile deep” with your company’s expertise instead of trying to be everything to everyone. Developing deep expertise will give you the ability to command a premium price for what you do at your company – and in the process – you will attract the right customers. And then you will be better equipped to say no to the destructive customer because you will no longer be in a position of need to take on whatever business you can get.   Strategy #2: Become a Master Storyteller Business owners will find success if they become master storytellers through mentorship…and that is another powerful lesson I learned from one of my mentors, Don Yaeger. You hear me talk about Don and his influence on nearly every episode of Onward Nation. AndDon is the one who said during episode #2, “Stephen, the reality is…whoever tells the best story wins.” Onward Nation, learning the principles of storytelling will help you clearly articulate your journey to yourself, to your employees, to customers, and to all of the stakeholders in your business. Mentorship is an invaluable asset that directly correlates and strengthens your ability to storytell because of the experience sharing and growth you will go through when you find the right mentor. ROADBLOCK…don’t get stuck in the mental trap of thinking you need to find mentors exclusively from within your industry. One of my closest and most trusted advisors at Predictive ROI is John Lyche — and he does not come from the digital marketing space. He has built a career in excellent in manufacturing, distribution, and product innovation. And he is an expert in scaling a small company into a large company. Oh, awesome — I want to learn those things…and he has been an incredible mentor and teacher. Because the lessons of how to scale effectively transcend industry — so don’t make the mistake — don’t fall into the trap of thinking that your business — your industry is so unique and different and no one outside of it could offer valuable insights. And that is why Don shared that oftentimes the most enlightening lessons are learned from those who can offer you a completely different perspective.   So how do you find the right mentor? Here’s a quick checklist. Think about your own talents and the skills you would like to strengthen – areas of your business you would like to improve, etc. This process will help you identify the person you need to become to take your business to the next level. This is really hard because you have to take a critical look at yourself. Most people are not willing to get honest with themselves and that is one of the major reasons they never grow. Once you have the list — look for people who are crushing it in these areas. The same areas where you need to grow. Contact those people. Invite them to lunch. Let them know you are packed full of questions for them. Be very prepared — and they will love the fact you took the time with them seriously enough to do your homework. Interview them and put what they share with you into practice. Turn it into a blog post and your clients will love you for it because you just shared some critical insights with them, too. Then loop back to your mentors and share your success. When you do, they will invite you to sit down so they can share more with you. Soak it all up — then put more of it into practice. Remember Onward Nation…a good mentee takes action on what is learned!   Strategy #3: Eat Rejection for Lunch So many of our Onward Nation guests have this strategy in common. The reality is Onward Nation, we will find success by eating rejection for lunch and ignoring the naysayers. Ignore the doubters. Ignore the people who say you’re not good enough — that you can’t do it — that you don’t have the pedigree, the education, the background to get it done. My grandfather immigrated to this country from Istanbul, Turkey in 1920…couldn’t speak the language and he had $10 in his pocket. He cut lettuce and washed dishes on the night shift at a Canton, Ohio restaurant…gritted it out…then moved to the day shift as a cook so he could make more money. And in 6 years…he had saved enough money to open his own restaurant…that he ran for over 40 years…including running the business through the Great Depression. Onward Nation…you have to refuse to take “NO” for an answer — you have to break through the fears, doubts, worries, struggles – those pits in your stomach. And as Stacey Alcorn shared with us in episode #3….she said… “Stephen, when you feel that fear and doubt are creeping in – let them be your signs – that you are headed in the right direction – and it is time to slam the gas down on the floor!” One of my favorite quotes of all time is “Fear and procrastination are the enemies of success”. My cousin, Dean Bacopoulos shared that with me when he and I were partners in a dot com together back in the late nineties. And I never forgot it. I have it now framed in my office as a constant reminder to the great wisdom in those words. So how do we break through the fear of rejection? Here are three simple steps. Step #1: Refuse to accept “NO” as an answer. Step #2: See step 1. Rinse and repeat. Breaking through the initial stage of dismay will allow you to pursue your biggest dreams. Success, Onward Nation, will come to those who refuse to accept “NO” as an answer. You will overcome your apprehension and gain the freedom to decide that NOW is your time — it’s time to take action toward your dreams. It’s not rocket science. The only way to truly ensure success is to “work your face off”. As Gary Vaynerchuk likes to say. There are no shortcuts. This is not an easy way to conquer and achieve your biggest goals. It takes persistence and tenacity. Success takes GRIT, Onward Nation. Surround yourself with mentors, books, training resources, and trusted networks will be invaluable to getting the feedback you need to grow your business. Owning a business is not always pretty — but everyone has to start somewhere – so don’t compare yourself to others who have been doing it longer than you. In the interest of time…I’m going to fast forward to Strategy #9: Good Execution Ensures Success. [Remember…we will email you the entire eBook that has all 12 Success Strategies. You can request it here.] Steve Olson, our guest on episode 15 said to me, “Good execution ensures success. Plain and simple.” A simple but very powerful lesson. Onward Nation…you can read all the books, craft an incredibly detailed business plan, and put all of the pieces into place for that product launch…but unless you execute and do the good work…you will not be successful. Jerry Rice, the hall of fame NFL wide receiver famously said… “Today I will do what others won’t, so tomorrow I can accomplish what others can’t.” And yes to say, it’s all about commitment to sound cliche — but it is the truth. So should we approach this — what are the tactical steps to ensure success? Here are four to put into practice right away? Seek out advisors who are specialized and can help support the development of the most vital functions in your company. Continually evaluate your business plan because conditions are changing in our rapidly evolving business environment. Take rapid action, find a way to get results, and be able to learn from the mistakes. Ask your clients how to improve a product because they know best. Remember, your success depends upon your ability to convert the recommendations from your advisors, and the strategies you develop, into actionable items.   Strategy #12: Build Your Network Two really amazing guests, Stacey Alcorn…episode #3 and Nancy Marshall…episode 19 are the queens of building impressive networks! Both Stacey and Nancy shared how business owners can and will find success by building their network of personal relationships — and — by being strategic about who you meet and who you spend your time with. During my interview with Nancy…she shared a very powerful story about how when her agency, Nancy Marshall Communications had lost a key account, it was her network that pulled her through those dark times. And now that once lost client — is back at her agency — and business is better than ever. But without a strong network in place — the temporary loss could have been devastating. So how should we go about building a network? Pay close attention to the little details, show gratitude, and make sure to nurture your relationships over time. Focus on clients, vendors, and most importantly family. Keep a gratitude journal to remain consistent with your relationship building. Plan strategically, identify your goals, and then measure your success along the way and then follow the interview and publish the recipe that Stacey Alcorn mapped out for you in episode 3. Put that into practice and you will see your network, your platform, and your influence grow…nearly exponentially.   Okay, Onward Nation – I hope this solocast was valuable to you. Please drop me a line and let me know what you thought. You can share your comments at the bottom of the show notes for this episode – or – you can email me anytime at Stephen @ onwardnation.com and yes – that is my actual email address – comes directly to me – no fancy filter, routing, or sorting…comes right to my Inbox. Feel free to use it anytime. Let me know…thumbs up or thumbs down? I will be back tomorrow with my interview with Mitch Matthews — and oh my word — it is a conversation you don’t want to miss. Until then…onward with gusto!   You can also find us here: ------ OnwardNation.com ------

Good Morning, Onward Nation…Stephen Woessner here… I am going to do something really different for this episode…episode 65 (and I cannot believe this is 65 already). I decided to go solo today and fly this episode without a guest.  And I did that because recently I was having a conversation with one of my mentors and he said to me…”Stephen, Onward Nation is great and it is wonderful how you always put the spotlight on the business owners – the incredible guests on your show – but I want to know more about what you think – what your path has been – tell me more about what you think about the same questions you ask your guests.” And I thought – wow – that is a really good question – but it really pushed my comfort zone. Although as I thought about his question -- I realized this would be an opportunity to add and share value with you, Onward Nation, in a completely different way. So I accepted his challenge – and depending on how this episode goes – I am planning to record a new solocast once a week where I really dig deep into a topic or business issue – strategies and ideas – recipes I have learned that you can apply into your business right away to make it more systematic, predictable, repeatable, and measurable. Again…this is my first solocast – and it feels a bit awkward – so I’d really like your feedback after you listen – drop me a line – let me know – thumbs up or thumbs down. Trust me – I love feedback – good – bad – whatever. So please share it with me. Before we dive in…and if you’re listening to Onward Nation now for the first time…I will give a very brief personal intro to provide some context behind the voice. Hi…I’m Stephen Woessner. I am the host of Onward Nation – but – when I am not interviewing today’s top business owners, I am the CEO of Predictive ROI…a digital marketing agency…and I don’t particularly like that label because Predictive does so much more than digital marketing. Yes, we do the traditional things like increasing site traffic, leads, and sales. But what makes us truly unique…is our ability to predict a client’s increase in sales…their actual financial return on investment in the form of dollars and cents…and then guarantee that performance…or our work is free. And because of that – we find ourselves deep inside a client’s systems, inventory, sales team, and all sorts of business development processes. I love the problem solving work we do – it oftentimes reminds me of my days of troubleshooting when I was a missile technician working inside nuclear missiles silos on the prairies of South Dakota while I was in the Air Force many years ago. I have been in digital marketing since the advent of the commercial Internet. I am the best selling author of two books in the area, I spent nearly 6 years at the University of Wisconsin – at the La Crosse campus, and I taught throughout the state include the UW-Madison School of Business, and my business building insights have been featured in Inc. Magazine, Entrepreneur, Forbes, SUCCESS, The Washington Post and some other media. And I am currently working on my third book. Okay, let’s press on to something more valuable like solving big challenges in our business – big obstacles – those things that are really holding you back from jumping off the plateau you may be on right now – and leaping onward to that next level. That’s what we are going to focus on during this episode. First, we all know that building and scaling a business is hard work. But when you have the right strategy – that right “recipe for success” to follow – the action steps become more like “ingredients” and can be added systematically into your business – one ingredient at a time. And every day at Onward Nation, I have the incredible opportunity to interview today’s top business owners and ask them to share their specific recipes for success – and to break those strategies down into tactical step-by-step processes and systems. I distilled all of those ideas, strategies, steps down into actionable “recipes” you can take and apply into your business right away. If you are not familiar with my recipe and ingredient thought process – you may be thinking you just walked into a baking podcast by mistake. Close…but not quite. Here let me explain the recipe metaphor this way… Say I make the world’s best chocolate cake. And I grew up working in my mom’s bakery – so my chocolate cake is actually pretty good.  And say you come up to me and say, hey Stephen…I cannot bake anything, in fact, boiling what is hard for me…but…I love your chocolate cake. Could you teach me how to bake your cake so that it turns out just like yours? How could that even be possible? I’ve been perfecting my chocolate cake for the last 30 years…and you have zero baking skills. How could you possibly think that you could duplicate my results? To even have a shot at it – is there something I could give you – some edge – some insider’s knowledge? Of course…I need to give you my recipe. The recipe will act as your “strategy” behind the cake. Right? With the recipe…you can see the entire process…the flow…the visualization of the goal…how you need to setup the environment, i.e. your kitchen…all the steps…all the tools you will need. But the recipe is just one piece…what else do you need? Right! The ingredients. You need to know the specific amounts and specific qualities of the ingredients, right? And then there is one more thing…you have the recipe…you have the ingredients…but…you must also follow the syntax. And syntax is a fancy word that simply means the order of the process. So think about a recipe you have followed in the past…we have all done this…we mix the eggs together with the flour before we put in the oil and now we have goo. Not awesome. So the syntax…or the order in which we execute the strategy really matters. So I’m going to share some incredible business building recipes with you…but I’m going to share the ingredients…and I’m going to give you the syntax or the process for all the steps. Hopefully that makes sense. And as Jim Rohn said…”You are the average of the five people you spend the most time with.” Now, maybe you are hearing Jim’s pearls of wisdom in this quote for the first time. I was having lunch with some friends the other day and I shared that quote and I could tell they were a bit shocked by it – so I took another minute to explain. I shared several scenarios to illustrate the powerful lesson Jim taught us in that quote…and I will share the same with you. Say you’re walking down a hallway with your one of your top clients…and your client has a faster pace than you. What do you do? Do you walk your normal pace or do you speed up? Does your client slow down? Likely not. Our natural instinct is to speed up – to keep pace. So let’s consider a different scenario. Let’s say this time you are walking with a group of four other people through the mall and they are all walking slow…like dreadfully slow…painfully slow. What do you do? You may start to think of some creative ways to speed them up…but they don’t speed up…in fact…they may even slow down further…but how is this possible? And if you try to speed up…you simply get out in front of them and create stress for yourself and for the group.  Here’s the reality: you will not de-stress until you are free from the slow group and find a group that wants to move at your same – faster speed – or potentially even faster than you so you are challenged to grow and speed up to keep up. Because if you don’t…eventually you will slow your pace to confirm to the group – because you don’t want to be rude…so you slow down. This episode will move at a pace and tempo that is uncommon…we are going to move at the pace of today’s top business owners. And if you listen to Onward Nation on a consistent basis – today’s top business owners are the people you are spending time with – and that is awesome. So here is the first lesson I want to share with you…if you want to move your business onward to that next level…then you need to spend time with business owners and mentors who are ALREADY at that next level – AND -- they move at a pace and tempo faster than you. And when you join that group – or have that person as your mentor – you will grow. Hope that makes sense – and I have prepared a very detailed recipe on mentorship for you during today’s discussion. More on that in a few minutes. So make it a commitment – to find other business owners who are already at that next level – and spend time with them – learn from them – and you will naturally speed up to keep pace and as a result you will be moving toward the next level yourself. So here’s what I am going to cover during today’s episode – let’s call it an agenda of sorts – as Kim Garst said to me during our interview – “you gotta have a checklist, Stephen.” 1.First, I will show you how to spot the two biggest obstacles currently preventing you from moving your business onward to the next level 2.Second, I will show you how to attract the right mentors to help you overcome the obstacles and accelerate your results 3.Third, I will show you how to implement and master a specific system that will dramatically expand your network and sphere of influence So let’s dive in. What if I told you that the two biggest challenges preventing you from moving your business onward to the next level have nothing to do with the business climate, the economy, the skill level of your employees, the location of your business, your pricing strategy, your current customer base, the size of your marketing budget, the quality of your products, your distribution channels, or the myriad of other reasons we are given today by the media and government as to why businesses fail at such a staggering rate in this country. What if the obstacles in your way had nothing to do with any of that? And in instead, what was blocking you…the obstacles keeping your business in check…are the same obstacles that have always attempted to keep you in check throughout your entire life. Your enemy is not the myriad of reasons I just listed off…instead…your first challenge…or better yet…your first enemy is the Fear of Poverty.  Many of you have read – but possibly not in a while – this incredible book, Think and Grow Rich published in 1937 by Napoleon Hill. If you have listened to Onward Nation episodes – and my guess is you have or you would not be here this evening – our guests often reference Think & Grow Rich because it is a compendium of knowledge. The book was made possible by Andrew Carnegie. Carnegie at the time was the wealthiest man in the world, met Napoleon Hill, liked him and offered to commission him to open the doors to the greatest industrialists of the time. That was 1908. And he said, “I’ll open the doors if you’ll sit down with these top business owners and figure out their secrets to success. What they do, they’re methods, they’re mindsets that have caused their extraordinary success and you put it into a book and publish it and make it available to the world.”  So, Napoleon sat down with Henry Ford, Edison, Schwab, Wrigley, and both Rockefellers. Imagine being able to spend time with those business owners and pull out their best ideas for success and achievement. If you have read, studied, and applied the book…you understand the great knowledge in this book and are already ahead of 98% of your competition. But often times…this book is an easy to forget treasure because it was written in 1937 – but the strategies in this book are still just as applicable today. If you have not yet read, studied, and applied the book – then consider this a million dollar resource you have just been given. You can go to OnwardNation.com/book and get the Audible version of Think and Grow Rich for free…that’s OnwardNation.com/book. The Fear of Poverty is one of the 6 basic fears but it is also the most pervasive, destructive, and confusing to understand. But why? On the surface, it seems as though this fear would revolve around the fear of becoming poor – and there definitely is that component. But, the way this particular fear manifests itself is what makes it easy to spot.  We become so fearful of poverty…that we freeze and are plagued with indecision, indifference, doubt, worry, over-caution, and procrastination. Just when you ought to take action…you don’t. When sales are declining…you ought to make more sales calls…but you don’t…you freeze because the fear of poverty has you paralyzed. Just when you should be investing in that new expansion – that new marketing strategy – that new development – hiring new employees – you don’t. You become overly cautious. Or…you disguise your caution by saying your “skeptical”. And by the way -- that is code for “I am afraid.” You become so fearful of hitting the wall – that all you do is focus on the wall. And then what happens? Exactly…you end up hitting the wall. To be clear…I am not suggesting that you throw caution into the wind and become financially irresponsible and then lose your business as a result of mismanagement.  That would be silly. But I am trying to bring into focus that our Fear of Poverty can be one of the major obstacles that hold us back from the abundance at that next level. And it doesn’t matter who you are – we have all felt it before – especially when trying to pursue something new – that next level. Remember, if you focus on the wall…you will hit the wall. But if you focus on the infield – you may still eventually hit the wall…but your opportunity likely increases by a factor of 10 IF you steer your business where you want it to go instead of letting yourself and your business become paralyzed by indecision, indifference, doubt, worry, over-caution, and procrastination. So if the Fear of Poverty is the first challenge – what is the second one keeping you from moving your business forward? It is the Fear of Criticism and is also one of the 6 basic fears…and it too is easy to spot. This fear what prevents you from making that sales call to that prospective client everyone in town wants because you hear that voice inside your head that says… “Oh come on…who do you think you’re kidding calling them? You have nothing to offer. They only work with big companies. You’re too small.”  You hear… "You’re not good enough…you don’t have the skills, you will never make it…why bother trying…there are others who are more gifted, talented, they already have all the connections…what could you possibly offer that would be unique and different…just try something that is more at your current level – call on someone smaller – don’t call the president or owner – call someone who reports to them – that would be easier." "Why can’t you just be normal?" The fear of criticism can be overcome with grit…with tenacity…with perseverance…with the shouting into the abyss…I will not be defeated. You saying…"I will WIN THE DAY". And when you do that – and I believe when you’re moving in the direction of God’s plan for your life – there is nothing that can stop you.  Now that we have identified the 2 biggest obstacles holding you back – which really aren’t obstacles at all are they – they all are in your mind – now let’s work through our first of several recipes this evening. Recipe #1 focuses on mentorship.  If you have listened to our Onward Nation episodes, you already know that I ask every single guest to share the most influential lesson they ever learned from one of their mentors that helped them become the business owner they are today. And wow…our guests have shared some outstanding lessons. So for this solocast, I am going to share a very specific recipe for attracting and finding the right mentor because Onward Nation listeners have asked me exactly that – as well as to help them understand what would be expected of them as a mentee? But first – let’s make this more specific. Why find a mentor? And yes, there is a specific recipe you can use to find a mentor and I am going to share that with you. Before I share the step-by-step ingredients to this powerful recipe…I will share something I have not shared during Onward Nation episodes…two of the most influential lessons I ever learned from one of my mentors…Darren Hardy, publisher of SUCCESS Magazine. For 12-months, Darren was a member of our board of advisors at Predictive ROI. So we would get together either in-person or over the phone. And during one of our monthly calls, I explained to Darren some of my reservations about building a big business. I wasn’t sure how big I wanted Predictive ROI to become. And so I was nervous about it. And I said, “Gosh, Darren – you know – I’ve never thought of myself as being a great manager of people. And quite frankly, honestly Darren, I kind of suck at it.” And then Darren said to me, “Stephen…stop SUCKING at it!" And I said, “What do you mean?” And he said…”Don’t give me that lie or tell me that myth that you are telling yourself. Don’t use that as a fricken excuse to stop moving forward. Stop telling yourself that limiting belief and that lie that you’re not a good manager or leader. Be better at it. Don’t give me the excuse.” And so I’m standing there almost like fricken naked – totally stripped down – I was like, holy crap, he totally called me on it right. That’s embarrassing – because he was right! And that’s what a good mentor does for you – they call you out when you need to be called out – they support you when you need to be supported and they teach you when you need to be taught. But they don’t do the hard work for you – that’s on you. So here are the specific ingredients for finding the right mentor for you: Think about your own talents and skills you would like to strengthen -- weaknesses you would like to lessen -- areas of your business you would like to improve, etc. Then make a precise list that details everything you just thought about. This process helps you identify the person you need to become in order to move your business onward to the next level This is a really hard exercise because you have to force yourself to take a critical look at yourself (and by the way -- most people are not willing to get really honest with themselves -- and that is one of the major reasons they never grow) Once you have the list -- look for people who are crushing it in these areas -- the same areas where you need to grow. Then contact those people -- invite them to lunch -- let them know you are packed full of questions for them Be very prepared -- they will love that Interview them and put what they share with you into practice -- turn it into a blog post and your clients will love you for it Loop back to your mentors and share your success When you do, they will invite you to sit down so they can share more with you. Soak it all up -- then put it into practice. Remember…a good mentee takes action on what is learned — and the responsibility is on you. Let’s go deeper by taking a look at three of our Onward Nation guests and how they are crushing it with mentorship. First, Don Yaeger – episode 2 of Onward Nation. What is the difference between Don Yaeger and another professional speaker you could hire for an event? Don has mentored with the greatest champions of our time – including Coach John Wooden for over 12 years…and Don distilled all of this knowledge into what he calls the 16 Characteristics of Greatness. Now, it would be easy to say – “Well sure, Stephen, Don can do that because he has all of the connections.” And true – Don can get anyone in the world of sports to take his call. In fact, I was staying with Don and his family for a week in Tallahassee and one morning, Don’s cell phone rang and Don said to me “It’s Bob Kraft”…and I said, “Wait, what? You mean like Bob Kraft who owns the New England Patriots?” But don’t forget, Onward Nation…even Don Yaeger had to start somewhere. So will you sit around and be fearful for another year – or – will you start getting mentored and move your business onward? Next, Stacey Alcorn…episode 3 of Onward Nation. What is the difference between Stacey Alcorn and another real estate professional? Stacey has mentored with some of the best and brightest minds in business and connected those relationships back into building her real estate empire. I will later share with you a billion dollar recipe right out of Stacey’s cookbook…and I know we have several real estate professionals on the workshop right now…Stacey’s firm had 324 closings in June. Bam! And lastly, Nancy Marshall – episode 19 of Onward Nation. What is the difference between Nancy Marshall and another marketing or PR professional you could hire? Nancy realizes that she may be located in the state of Maine – but the market for Nancy Marshall Communications is worldwide…which is why she has invested the blood, sweat, and tears it takes to write a book, develop a trademarked process in her agency called The Marshall Plan, and to invest in building a network through mentoring with the right people – and giving back – and now her network helps her company grow in the good times and become a safety net in the downturns – because the storm clouds will come no matter who you are or what kind of business you run. Here’s the reality…you are the average of who you spend the most time with. So you need to spend your time with people you have a common future with – not a common past. Let me close out this first recipe by saying...you can want to find a mentor – the recipe that I just shared with you could be worth millions of dollars in new sales to your company – but – it won’t be worth anything unless you DECIDE to take action. As Tony Robbins says, a real decision is measured by the fact that you’ve take action – in fact – that you have taken massive action. And if there’s no action – then that is simply an indicator you haven’t really decided anything. Now that we have conquered and overcome the two main challenges standing in your way – and now that I have shared with you a very specific recipe with all of the step-by-step ingredients (in the proper syntax) so you can find your right mentor or mentors…it is now time to really accelerate your results and move your business onward to the next level. The next recipe I am going to share with you could represent a billion – yes, with a "B" – billion dollar strategy for your business. I am going to share a recipe for mastering a specific system that will dramatically expand your network and sphere of influence – and – I will also share with you how you can then monetize these valuable relationships into mutually beneficial partnerships and revenue for your business. And yes, I know it may sound crass or inappropriate when I say monetize relationships – unfortunately, I can’t think of a better word – I think you get what I am driving at. But before we get to the recipe…let me put typical “networking” into context. Most business owners go to an event with a large number of “prospects”. They pass out business cards. They chit-chat small talk with the same people they met their last month. The collect others business cards. More chit-chat small talk. They might even schedule some lunch meetings. Why do we do this? Here's why. Because this is safe – it is easy – it does not make us face our fear of poverty or our fear of criticism. What would people think if I did that…or went here…or spent time with so and so…they will all think I am too big for my britches.  I am going to work hard here to shift your paradigm of what is possible.  And that is why I love this quote from Archimedes. “Give me a prop strong enough, and a level long enough, and I can single handedly move the world” This next recipe I am about to share with you will become your lever and prop. And it is big – this is literally a billion dollar recipe – and I am going to introduce you to the top business owner who is using it generate a billion dollars. She describes herself as a billionaire in the making. Let me introduce you again to Stacey Alcorn. Her episode is still on our leaderboard of top podcasts.  During our interview, Stacey told me about the afternoon she had spent the week before with Kevin O’Leary, Mr. Wonderful from ABC’s Shark Tank – they spent the afternoon tasting wine and exchanging business mantras and best lessons. Stacey and Kevin had quite the masterminding session. There is always a strategy behind what Stacey does – and if you go back and re-listen to episode 3, Stacey maps out her entire business building strategy with precision. But we are going to focus on the billion-dollar recipe that Stacey has developed. Most people will not swing for the fences – but Stacey does. So here are the specific ingredients in Stacey’s recipe. Make list of influencers in your industry and / or your Dream 50 clients / prospects Connect via social media, email, or call Ask for 30-minutes so you can interview them on their path / keys to success Do your homework – prep excellent questions Be excellent during the interview Share what you and your company does at close of interview Invite / open the door for future opportunities Then share guest’s expertise on your blog, media outlets, your podcast, etc. – your platform Rinse and repeat – rinse and repeat Key point: if you interview the movers and shakers in your industry – they become your informal mentors…and you become one of the movers and shakers in the industry as a result. If you want a BIGGER – more ROBUST – more INFLUENTIAL network – then YOU must become bigger…your platform must become more robust…and you must become more influential. Warning -- ROAD BLOCKS!! Now, some of you listening to this recipe right now may be thinking – “Oh sure, Stephen…Stacey has an email list of 65,000 people and has interviewed all of these celebrities and big time business people – I don’t have those connections.” Or, maybe you’re thinking… “My business just started…I don’t have mindshare in the marketplace, I’m not a published author, I don’t have a platform, no one knows who I am, who will listen to me – what do I have or could I share that would be relevant for anyone to listen to, I don’t have a network – I wouldn’t even know how to start.” All of those excuses – all of those alibis – those are the Fear of Poverty and the Fear of Criticism working against you again. If you hear those voices in your head – if you are having thoughts that are even remotely similar to what I just mentioned – let that be your litmus test – you now know you are heading in the right direction.  Push forward – don’t stop – don’t let your fear hold you back from breaking through to that next level.  Remember, you are the average of the people you spend the most time with…and look who Stacey is spending the most time with. She refers to herself as "A billionaire in the making." And in order for that vision for her life to become a reality – she knows that she needs to spend as much time as possible with other billionaires. Well, I will let you in on a secret she told me during our interview – Stacey didn't have those connections several years ago. But she DECIDED that was going to change and then she took action to make it happen. I hope that makes sense. Okay, Onward Nation – I hope this first solocast was valuable to you. Please drop me a line and let me know what you thought. Thumbs up or thumbs down? Please drop me a line and let me know. Onward with gusto! -- Stephen

Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works!   Secret -- timesaving technique Hire great people and try to empower everyone. This is a long-term timesaving technique. ONWARD! Daily habit that contributes to success Nancy always builds her network. Connecting with others and expanding your network is an invaluable daily habit. Could have ruined your business -- but now --  an invaluable learning experience Nancy lost a major contract that her company held for nearly twenty years -- and Nancy tells the whole story here. Most critical skill you think business owners need to master to be successful “A business owner has to combine traditional relationship building methods with characteristics pertinent to the era of social media.” Most influential lesson learned from a mentor “Its not just making a list of a bunch of people, it’s about building truly meaningful relationships.”     Final Round -- “Breaking Down the Recipe for Success”   What systems would you go back and put into place sooner? “I would have put an operations system in place versed in documentation and replication.” What one strategy or “recipe” would compound into big wins for business owners? Create templates for everything-- it’s all about brand consistency. How to exceed expectations and add the most value? An individual who believes in the corporate vision, the organization's system, and the long-term journey. What strategy would you recommend new business owners focus on to best ensure success? Network Be grateful to others How best to connect with Nancy: http://www.marshallpr.com

In this episode of the Bright Ideas podcast, I’m joined by PR and Agency veteran, Nancy Marshall, founder of Nancy Marshall PR, a seven figure agency with 17 employees. Nancy Marshall is principal of the agency and founder of NMC. Since 1991, NMC has been creating and implementing strategic public relations programs, primarily for tourism and recreation companies, and has developed expertise in promoting economic development. NMC has been recognized by the Society of American Travel Writers for its tourism public relations campaigns, and the Maine Public Relations Council has awarded NMC with its “Best in Show” for three consecutive years in its Golden Arrow Awards Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent