Build Your Difference

Let's talk about Gary, an ambitious entrepreneur who launched his tech startup in 2020. Without much understanding of the importance of digital marketing, he was one step behind his competitors. His lack of insight resulted in slow progress until he decided on a new approach; he studied the digital marketing trends not for today but for tomorrow. Fast forward five years - Gary's business is a leader in its sector. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Setting SMART goals--Specific, Measurable, Achievable, Relevant, and Time-bound is important. I once designed a website for an emerging brand. Initially, they weren't setting SMART goals, like 'get lots of viewers'. We switched that vague goal into something SMART like 'achieve 10% more site viewers over the next month.' Lo and behold! Not only did this improve their traffic, but it also helped them target their marketing efforts effectively. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Picture this—it's the holiday season. Apple releases an advertisement of an older man creating a heart-warming video for his family on his iPad—a perfect blend of emotion & product placement! Like clockwork, businesses tap into the holiday spirit every year to market their brands creatively. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

What comes to mind about the 'Christmas Spirit?' Is it festive lights or presents under the tree? As we traditionally associate it with giving and sharing joy, 'Christmas Spirit' means more than just gifts. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Remember Facebook's earlier days? It challenged conventions by offering people an online platform to connect globally. Today, it might seem natural, but it was dauntingly innovative back then. Its ambition wasn't about universal nodding of heads or widespread acceptance; its mission was - and still is - connecting people irrespective of borders. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Gratitude is not just emotional economics; it's good business, too! Empathy builds loyalty, and loyalty builds brand value - creating an upward spiral for any business entity. Don't underestimate the power of 'Thank You'. Express your gratitude freely and watch your business grow. Remember, people may forget what you said or did, but they will never forget how you made them feel. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Did you know Colonel Sanders had been fired from dozens of jobs before he set out selling chicken? Or that Thomas Edison conducted over 1K unsuccessful experiments before inventing the light bulb? They faced countless failures but remained undeterred; their belief in ‘not-yet-successful' rather than outright failure yielded unbeatable resilience spurred by a growth mindset. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Visibility is as vital as functionality. SEO (Search Engine Optimization) practices increase your online visibility. Choosing the right keywords related to your business will get you higher rankings on search engines, leading more potential customers your way. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Today, more than ever, it's indispensable for businesses to integrate robust cybersecurity measures as they build their brand and carve their way into the digitized world. Stay informed. Be ahead of the curve. In today's fast-paced digital world, an entrepreneur must be both a dreamer and a realist! --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Volunteerism is undeniably one of the most incredible ways to build your difference—transforming you and society. It fosters stronger customer connections while positively impacting team dynamics—making it a brilliant brand-building strategy. As Felipe said, “Character builds good businesses.” --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Look around you;  thriving entrepreneurs sustain their hustle with small but significant habits contributing to their health. It doesn't matter how groundbreaking your idea is or how foolproof your business plan is—all these efforts are for naught if your health wanes.  --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Every year, when autumn leaves begin changing colors, and there's a chill in the air, businesses large and small notice an opportunity in the form of pumpkin-shaped candies and costumes called Halloween. But why should large companies have all the fun? --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Sleep might seem like an odd topic for a podcast focused on entrepreneurship, but rest assured (pun intended), tangible science is backing up its importance in boosting productivity and creativity – two essential components for any entrepreneur. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Numerous successful entrepreneurs have cited reading as a catalyst for their success. It provides knowledge, enhances creativity, improves focus, and even helps in alleviating stress. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Have you ever wondered why some brands have more charisma or influence than others? It all comes down to social skills because, let's face it, people run businesses, and people build relationships. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We must recognize that our businesses are not built solely by ourselves but through the collaborative effort of many—employees who dedicate their time & talent, customers who trust our products, and executives who guide with wisdom, all parts of a more extensive mechanism framing your success. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We all remember the 2008 financial crisis and Bitcoin's mysterious origin straddled within this turmoil. It served as an establishment-challenging response that continued to push the boundaries of our conventional understanding.  --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We've all experienced self-doubt. In fact, let's start with a story about Martha. She had loved baking cakes since she was a little girl, but she questioned everything when it came to turning this passion into a business. Her abilities, skills, and even her dream began to seem ludicrous. But guess what? Last month, Martha launched her own bakery downtown!  --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Recently, an AI developed for detecting lung cancer outperformed six human radiologists by reducing false positives by 5% and false negatives by 11%. That's a fantastic advancement! But what if you were among the few cases where humans would've been right? --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

VR technology isn't future tech anymore; it's present tech. And AR, or augmented reality? It complements our day-to-day experiences. Let's begin with an anecdote - Have you ever heard of Palmer Luckey? He was just another regular teenager passionate about electronics until he founded Oculus Rift – the game changer in VR tech bought by Facebook for $2 billion!  --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

I've always loved theatre. It was my hobby. And I had a professor in college who said, "All the world's a stage. So why not take center stage?" That advice stuck with me, and I began actively participating in theatre while running my business. This hobby enriched my life and improved my ability to narrate a story effectively - an essential skill for successful business communication. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Think of the resilience you require from your muscles to row repeatedly across the water body. The fight against resistance in every stroke and push forward without ceding ground, each push demands determination similar to the strength needed in the journey of entrepreneurship. Dealing relentlessly with challenges and setbacks, we entrepreneurs must continue to propel ourselves forward. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We all know the stories of industry juggernauts - Apple disrupting technology, Uber transforming transportation, and Amazon revolutionizing retail. But how about you? Yes, YOU, as an entrepreneur, disrupt an entire industry. Sounds intimidating. However, remember, these companies started with one person with a vision. --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

In this era of micro-targeting and niche markets, it's no longer about reaching everyone; it's about reaching the right one! Let's take Facebook. They've carved out their fortune by offering marketing strategies appealing specifically to YOUR ideal customer avatar– age range, location, interests… everything down to your favorite pizza topping if you like! --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Let's kick off with an anecdote from Steve Jobs himself. Most of us associate him with iPhones and Macs, yet our tech icon had a softer side – an intense interest in Zen meditation. He even visited India for spiritual enlightenment! He believed clearing his mind increased creativity, enabling groundbreaking ideas like the GUI and mouse! --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Success in business does not occur in isolation. We can't do it alone, so we must ensure that our professional relationships remain robust, support our vision, and add value to our venture. Let's get right into it! --- Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

In 2020 alone, retail e-commerce sales worldwide amounted to 4.28 trillion US dollars! If there ever was a time to expand into this space, it's now. But bringing e-commerce into your business isn't just about creating an online store; it's about understanding the dynamics of online consumer behavior, payment solutions, and shipping considerations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Several years back, before starting my entrepreneurial journey, I'd attended a seminar featuring an impromptu speech by Simon Sinek. He didn't have visual aids or luxurious props; he simply stood there emanating raw passion and authenticity. His impactful message has stuck with me since then. This is the power of impactful speaking! --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Let's rewind our minds to about ten years ago. In 2014, my neighbor Steve chose not to follow the conventional employment route. Instead, he started a small baking business from his home kitchen - fearlessly venturing into the unknown territory of entrepreneurship. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Do you remember when gold was the most valuable commodity? We may be at the dawn of a new era where digital currencies change the business landscape. Yes, folks, we're diving into the fascinating world of cryptocurrency. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We've all heard the phrase, “It's a small world.” Believe me when I tell you, that world becomes even smaller within the confines of your industry. Relationships built over time have an incalculable worth in this journey of entrepreneurship. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

When we think of successful entrepreneurs or business leaders, often our mind goes straight to hard skills - things like finance, marketing, technical knowledge... but what about communication? Or leadership? Today, we will explore the value and application of those essential softer skills in business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

We've all heard the phrase: "Time is money." And it's true. As entrepreneurs and small business owners, our days are filled with scrambling to realize our dreams. Balancing this drive with maintaining good mental health can be a challenge. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Today, we focus on how technology shapes education—a transformation we've observed as entrepreneurs and business owners with firsthand experience creating educational platforms or tools integrating technology. Let's dive right in. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

When we consider environmental issues, the fashion industry may not be the first thing that comes to mind. Yet, surprisingly, it's a significant contributor to global waste and pollution. However, as entrepreneurs relish challenges and aspire to lead change...let's explore how some innovative businesses spearhead a shift toward sustainable fashion. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Pre-pandemic, the majority felt secure behind their desks in city offices. But when COVID reared its head, those steel and glass towers suddenly didn't seem so inviting anymore. Remote work went from being a luxury to a necessity overnight, shaking the professional world to its core.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

I developed Brand Desk after noticing many small businesses losing crucial traction due to inconsistent messaging and overwhelming asset management. With this tool, Mark could retain clean branding across multiple touchpoints, which resulted in a recognizable identity, boosting customer loyalty. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Consider this. Rachel owns a small fashion brand. Despite consistent profits, her brand lacked a global appeal. She realized her team was homogeneous and lacked diverse perspectives to appeal to a broad customer base. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Printful is a platform that empowers businesses by offering on-demand printing and warehousing services. Let me tell you about a young entrepreneur, Danny. When he launched his brand, focusing on custom-designed t-shirts, he faced challenges like production costs and storage issues. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Artificial Intelligence - or AI, as commonly known - presents a paradigm shift in how we do business. Rapid technological strides mean we are standing at the cusp of a new era where AI is not just an option but a necessity. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

As entrepreneurs, we often feel propelled into our work by passion—an insatiable drive to turn vision into reality. But this voracious commitment can often blur professional and personal life boundaries. It's a high-wire balancing act; we lose equilibrium and may jeopardize what matters most outside our business orbit - our families, relationships, health, and downtime. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

In entrepreneurship, failure can seem like the ultimate defeat. But think about it this way: When Thomas Edison was asked how he felt about failing a thousand times while inventing the lightbulb, he replied that he didn't fail – but found 1000 ways that did not work! --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Caught between this complex web of Instagram photos, Facebook likes, and LinkedIn connections... we often fail to ascertain how these platforms are no longer just meant for gathering 'likes' or cherishing memories. They've evolved far beyond that – becoming vital stages that birth interactions and engagement crucial for brand competitiveness and visibility. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Let's start with understanding what positive thinking is precisely. It's an emotional and mental attitude that focuses on the good and expects results to benefit you. This mindset offers numerous benefits to your personal life and business operations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Many people dream about starting their own business - becoming their boss. Today, we will dig into the 'Why.' But before we start, remember that building a business requires resilience and determination. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Build Your Difference is a podcast hosted by Pierre Walters with one goal: to help great visionaries like you build impressive brands. Every month, we'll bring you insightful tips, knowledge, and compelling stories from successful entrepreneurs and the Brand Desk team on creating and marketing a winning brand that does more than launch a new product or service; it starts an ongoing conversation. Because you're not just making a brand, you're building a difference. Let's get started! Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Build Your Difference is a podcast hosted by Pierre Walters with one goal, to help great visionaries like you build impressive brands. Every month we'll bring you insightful tips, knowledge, and compelling stories from successful entrepreneurs and the Brand Desk team on how to create and market a winning brand that does more than just launch a new product or service, it starts an ongoing conversation. Because you're not just making a brand, you're building a difference. Let's get started! Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Build Your Difference is a podcast hosted by Pierre Walters with one goal: to help great visionaries like you build impressive brands. Every month we'll bring you insightful tips, knowledge, and compelling stories from successful entrepreneurs and the Brand Desk team on how to create and market a winning brand that does more than launch a new product or service, it starts an ongoing conversation. Because you're not just making a brand, you're building a difference. Let's get started! Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Enjoy this episode of the Build Your Difference podcast. If you have any comments or questions that you'd like us to cover, please let us know by chatting with our Guidance team at MyBrandDesk.com. Just visit MyBrandDesk.com and click the “Speak to a Guide'' button at the bottom corner of the screen. Just let us know your question or comment, and we'll take it from there. Stay tuned this week and next week for more on today's topic or something new to help you live your entrepreneurial life to the fullest. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Enjoy this episode of the Build Your Difference podcast. If you have any comments or questions that you'd like us to cover, please let us know by chatting with our Guidance team at MyBrandDesk.com. Just visit MyBrandDesk.com and click the “Speak to a Guide'' button at the bottom corner of the screen. Just let us know your question or comment, and we'll take it from there. Stay tuned this week and next week for more on today's topic or something new to help you live your entrepreneurial life to the fullest. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support

Enjoy this episode of the Build Your Difference podcast. If you have any comments or questions that you'd like us to cover, please let us know by chatting with our Guidance team at MyBrandDesk.com. Just visit MyBrandDesk.com and click the “Speak to a Guide'' button at the bottom corner of the screen. Just let us know your question or comment, and we'll take it from there. Stay tuned this week and next week for more on today's topic or something new to help you live your entrepreneurial life to the fullest. --- Send in a voice message: https://podcasters.spotify.com/pod/show/buildyourdifference/message Support this podcast: https://podcasters.spotify.com/pod/show/buildyourdifference/support