Digital Marketing Lab

In this episode of The Search Hustle Podcast, Dusty, Dave, William, and Scott gather around the mics (in a very cozy attic setup) to talk about something a lot of businesses are still figuring out—how to make working from home actually work. What started as casual Work-from-Home Fridays evolved into a full-on lifestyle shift. The crew breaks down how they went from a traditional office setup to fully remote operations, what the transition looked like logistically, and how everyone adapted with dual monitors, wraparound screens, and some surprisingly robust home studios. You'll hear candid thoughts on what's working, what still feels weird, and why this wasn't as big of a leap as it might seem from the outside.

In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online. We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm. One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agility is key to success, as recognizing patterns is no longer enough. Marketers must constantly stay updated with the latest digital techniques and be willing to adapt their approach. Digital campaigns require continuous maintenance and care, including tracking metrics, monitoring performance, and fine-tuning strategies to achieve optimal results. Throughout this episode, we explore four fundamental principles that underpin successful digital marketing: Attract Your Target Audience: Discover the strategies and tactics to effectively draw your desired audience to your digital platforms and engage their interest. Engage Your Audience: Learn how to captivate and connect with your audience by creating compelling content, interactive experiences, and meaningful interactions. Convert Prospects into Buyers: Explore the techniques that help turn interested prospects into loyal customers, ensuring your digital efforts yield tangible results. Retain Buyers for Long-Term Growth: Discover the secrets to nurturing customer relationships and fostering loyalty, enabling sustained growth and repeat business. Join us in this episode as we unravel the principles of digital marketing, uncovering the strategies and tools that empower businesses to thrive in the ever-evolving digital landscape.   Podcast Sponsor: Carpet Cleaning in Oklahoma City

This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics.   Sponsor: Carpet Cleaning Reno - Whether you need your carpet rescued or your upholstery saved, go with the cleaner that offers complete, convenient cleanings that don't compromise on quality.  

In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them.   Podcast Sponsor Cheekrest and Cheek Risers - Victor Company brings top-notch innovation to the competitive precision rifle community. We are passionate about our sport and build products you can rely on.

In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy.   Podcast Sponsors Dumpster Rental Muskogee - Whittinghill Disposal Service offers superior, competitively priced service for Residential, Commercial, Industrial, Construction and Demolition customers.

In this episode, William talks about the importance of utilizing other peoples audiences.   Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting

In this episode, William talks about the importance of Content Syndication and things you should ask for in return. Podcast Sponsor: OMG Custom Neon Sign Girls Girls Girls Neon Sign | Astronaut Neon Sign | Good Vibes Only Neon Sign

In this episode, William talks about why it's important to be aggressive with your content strategy. Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical Owasso Plumbers | Broken Arrow Plumbers | HVAC Tulsa

In this episode, William talks about segmenting your audience, identifying personas, and matching content.   Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa Winning Hands is your trusted Oklahoma Business Broker backed by more than 40 years of experience in business development for manufacturing, distribution and construction firms.    

Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website.   Podcast Sponsor: Glenpool Roofing Company | On-Deck Roofing Sapulpa Commercial Roofing | Native Roofing

You are winning in organic search. You are winning in advertising. Your customer service is terrible.  No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service.   Podcast Sponsor: Dream Charters Rent an exotic car with a simple phone call. Complete the process in less time than it takes to wash and wax your vehicle. Lamborghini for Rent | Exotic Car Rental Houston | Luxury Car Rental Houston

Local SEO has become a vital part of service-based and brick-and-mortar businesses. If you are a local business, being intentional about your local SEO can help more customers find you, which can create a waterfall effect of increased traffic, leads and sales. Podcast Sponsor: Nozak Consulting | Tulsa SEO We are an SEO business that is made up of entrepreneurs and change makers who handle both on page SEO and off page SEO as well as Web Development, Graphic Design, and world-class copywriting.

In this episode, William shares on why it is vital to repurpose your content in many forms. Podcast Sponsor: Joule Technologies Whether you're looking for in-circuit test fixtures or functional test fixtures, Joule applies standard design and manufacturing processes to ensure that you'll get what you asked for.

Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we've got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve.   Podcast Sponsor: On Call Services and Rentals Whether you're looking for Dumpster Rental in Tulsa or a Portable Restroom Rental, On Call Services and Rentals will take care of what you need most from start to finish on every job. 

In this episode, William talks about the top questions people ask of SEO companies. Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we've got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve. Podcast Sponsor: Tulsa Plumbing and Remodeling |Co-owned by Danny and Kelsey Dunlop, Tulsa Plumbing and Remodeling is the most customer-focused plumbing company you will find in Oklahoma.

In this episode, William discusses tips on how to optimize your Title and Description Tags. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master's degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today's digital landscape? Look no further. Search Hustle is the answer you need.

In this episode, William discusses tips on how to optimize your rankings in Google Search. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master's degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today's digital landscape? Look no further. Search Hustle is the answer you need.

In this episode, William breaks down some actionable tips to help you improve your website's traffic.   Podcast Sponsors: Used CNC Machinery - Whether you're looking for used CNC equipment or used plastics equipment, KD Capital can help you locate and purchase the exact product you want.

Guess what! Your landing page needs to be optimized! In this video, William shares some tips on how to properly optimize your landing page. Have you spent multiple years and a significant amount of money getting an undergraduate and Master's degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today's digital landscape? Look no further. Search Hustle is the answer you need.   Podcast Sponsors: Dumpster Rental Tulsa | A to B Hauling dumpsters can handle all sorts of debris or junk from any project.

When running a business, you tend to rely on many generic software's. There comes a time though when you may be looking into creating a custom software to manage your business. In this episode, we pull back the curtain and bring in our Software Developer Ken to give us his insight on when is the right time to hire a software developer. Whether you have a new or established website, getting found online can seem like a complicated task. The truth is, there are foundational Local SEO principles that need to be executed correctly and there are many changes made to search principles over the course of any year. Starting in the right way and maintaining that focus is crucial if you want your business to be found online. Learn how to take control of your digital footprint and leverage the power of search to grow your business at www.searchhustle.com. Podcast Sponsors. Fire and Water Restoration - DASON Fire & Water Restoration has the equipment and labor to safely remove any sized debris removal project. Ticket to Work Program - Brian Waddell, the founder of Employment Resources, Inc. believes that all people with disabilities should live and work through customized competitive employment and through community supports.

Advanced On Page SEO Tips. This lecture is taken from our Digital Marketing Training Course. For more information, visit SearchHustle.com Why is On-Page SEO Important? 7 On-Page SEO Tips Perform an SEO Audit Create Optimized Pages Term Frequency-Inverse Document Frequency Synonyms of Keywords Create Long-Form Content Page Segmentation Voice Search Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master's degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today's digital landscape? Look no further. Search Hustle is the answer you need.    Podcast Sponsors. Circuit Test Fixtures - Joule Technologies is a designer and manufacturer of custom test equipment for the electronics manufacturing industry. We also do low volume contract assembly and distribute consumable parts for the test of electronic assemblies. Plastic Surgery in Tulsa | Facelift Tulsa - Tulsa Plastic Surgery offers a comprehensive service for facial, breast and body rejuvenation treatments from full-service cosmetic and reconstructive surgical procedures to the latest non-surgical treatments.  Tulsa Plastic Surgery strives to achieve the most beautiful and natural results in a safe, comfortable and supportive environment.

What is an Advanced SEO Checklist? This episode is a lecture taken from our Digital Marketing Training program. For more information, visit SearchHustle.com Find Macro Topics Use Third Party Tools Embrace LSI Optimize for Voice Search Optimize for Featured Snippets Optimize Existing Content Outrank Competitors by Using Skyscraper Techniques Use SEO for YouTube Content Link to Micro Influencers Customize Your 404 Page Improve Security Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master's degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today's digital landscape?

The Search Hustle Team answers some questions that came up during a recent lecture at Oral Roberts University.

William answers some questions from ORU Students.   Join the Marketing Hustle with Search Hustle! Free Digital Marketing Training!

As the founder of Search Hustle, I spent seven years getting an undergraduate and Master's degree in marketing, then trained myself to become a successful marketer in today's ever changing, fast-paced digital space. For FREE Digital Marketing Training, join Search Hustle! Search Hustle is FREE until January 1st.  https://searchhustle.com/beta-group/    

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner. Podcast Sponsors: Custom Test Equipment for the Electronics Manufacturing Industry  

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner. Podcast Sponsors: Disability Employment Services Ticket to Work Program

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO by Peter Mahoney, Schott Todaro, and Dan Faulkner.   Podcast Sponsors: Dentist in Glenpool - At Glenpool Dentistry, we strive to offer our patients the very best levels of care and comfort during their time with us. Tulsa Roofing - Voted one of the best roofers in Tulsa, we strive to put the highest quality of product and craftsmanship into every home or business for our customers.

This week our staff received a panic phone call from a local business. Their Facebook ads all the sudden stopped working!!! In this episode, we pull back the curtain and explain the steps we took as a team to solve this problem. Digital Marketing isn't easy. If you're in need of Digital Marketing Training, visit our website at https://searchhustle.com/ Podcast Sponsor: Westminster Dentist - If you are looking for a dental office in Westminster that provides excellent dental care for the whole family in a relaxed, professional environment, visit us here at Monarch Family Dental whether you want to replace your current dentist, just moved to the Westminster area, or haven't visited a dentist in the past, we would love to have you join us here at Monarch Family Dental.

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business.   Podcast Sponsors | Aging Solutions | Infused Recipes

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business. Are you searching for the following? - Pool Builders Near Me or Texas Pool Builders Then check out one of our clients and see what they can do for you!

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business.   Looking for Physical Therapy in Tulsa or a Business Broker?

Turning the Flywheel is a book by Jim Collins that shares insights on the flywheel principle. How does your flywheel turn? Done For You Online Training Courses Want our team to help you create a successful online course? If you do, then our online course creation services may just be what you need. Our experienced team of videographers and course creators have helped small business owners, corporations, and government agencies create and sell online courses in all kinds of niches to help them add online education functionality to their organization, generating millions in revenue   Podcast Sponsors: Sanitation Services | Chimney Sweeping | Jenks Restaurants

Our team believes that video is one of the best forms of communication available today. Within the last 10 years, we’ve seen video become a major part of communication on every platform imaginable. Google’s noticed too. Google now takes video content into serious consideration when ranking a page for a specific keyword or keyword phrase. Nozak Consulting can help you build the video content you need to not only engage more customers on their preferred medium, but also to gain ground within search results for your business’s website. When you add video content to your website and social media channels you capture more attention, and more traffic that could convert into customers. Podcast Sponsors Business Consulting | Oxi Fresh | Landscaping in Monterey | Shaved Ice Online Training | Best Carpet Cleaning

Drew Morgan of Technology Solutions interviews William Nozak about Local SEO and CI Reports and how it can help you identify how to be successful with your SEO Strategy.  At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team.   Today Podcast Sponsors are Wedding Gifts | Stafford Springs Insurance | Newport Arkansas Insurance    

Check us out on Youtube! There are many different reason Google values a website. One of the major ranking factors is video. Video SEO or VSEO not only helps you be found in video search, but also if you embed the video into your website, it can help you rank better in search engines. You can also utilize the audio of your video and create a podcast with it. Multiple rich media signal will give your website authority in the search engines. s. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this. Podcast Sponsor: If you are looking for digital marketing for plumbing and hvac companies... this is your guy!

How to Get Found on Google | Marketing Strategies for Small Business in 2020 Business Owners Guide to Get Found Online! How Do I Get My Website On Google? How Do I Get My Website Noticed? How Do I Get My Website On The Internet? How Do I Get My Website Secure? How Do I Get My Website To Show Up In Google Search? How Do I Get My Website To Rank Higher On Google? We answer the question: How To Get Found On Google

Small business marketing is complex. You need to make sure you are visible in all these areas if you are going to win in 2020! Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way. Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this.

At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team Podcast Sponsor: Tulsa Photographer

Watch us on Youtube! https://www.youtube.com/watch?v=XI2czRvkADQ Are you new to SEO and want to rank #1 on google this upcoming year? Here are some SEO strategies for websites that will boost your rankings! SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic the last from search engines like Google, Bing and Yahoo. As a business owner, or website developer, it is your job to make it easy for search engines to understand what your page is about and show Google and other search engines that your website is worth ranking. In this video, William shows us the world of search engine optimization and some SEO strategies for websites that will boost your rankings! We also like to promote our clients at Nozak Consulting. This week we have Plumber Marketing Expert and Insurance in Richmond Hill. Check these guys out if they are in a space that works for you!

This episode is take from one of our Youtube videos. You can check it out here YOUTUBE Marketing automation benefits for small business owners If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.” You might also be put off by the term — it sounds complicated and perhaps a tad too technical — and assume that your business does not need marketing automation. You may even think: “It’s only for larger enterprises with lots of money to spend, right?” In reality, though, marketing automation is actually a straightforward concept that can be used by businesses of all sizes. It simply involves using software to engage with prospects and customers automatically. That’s it. In some ways, the concept is ironic. After all, you’re using a computer program to help your business forge a more genuine, more intuitive, and more personalized relationship with your customers. At the end of the day, though, the benefits of marketing automation speak for themselves. Also, we'd like to feature one of our clients. Eagle HotShot is one of the best HotShot Trucking Services in Oklahoma. Also if you're in the market for Hot Tubs in Sherman Texas, these guys are the best!

Owning a small business is difficult. Many times, the first business plan doesn't go very well. That's why it's important to not be "married" to one idea. Start with "Version 1" of your company, evaluate, and launch "Version 2." Then guess what, you'll probably have to Launch "Version 3" and so on! Once you get to "Version 38" you may almost be where you want to be... almost. In this episode, William Nozak uses an example of his own business and how he has continued to grow with strategy and innovation. We hope this helps and encourages you, and we'd love to partner with you as well! Contact William@NozakConsulting.com for your digital marketing plan. Property Management in San Antonio | Texoma Pools and Spa | Marketing for Insurance Agents | Thermography Oklahoma

In this episode we finish out the series on 13 marketing strategies for Small Businesses in 2019. We hope this has been helpful to you and if you'd like a free consultation, feel free to give us a call! At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link.   Tulsa Towing | Texoma Pool and Spa | Hot Shot Towing | Weighted Blankets | Tulsa Bagpiper Tulsa Dentist | Tulsa Collision Repair | Tulsa Eye Glasses | Tulsa Carpet Cleaning

Is email marketing still a thing? Well believe it or not... it actually is. One of the best ways to get content in front of people, is to get it to people who actually want it. Email is the best way to do that. Building an email list is key to your long term marketing strategy! You can't get around it... you are still going to want to pay Google, Facebook, etc... to get your ad in front of people. It's definitely a short term gain to get a big boost and there are key to doing it correctly so you don't just waste your money. At Nozak Consulting, we love to promote our clients. Here are a few of them. If any of these sound helpful to you, feel free to click the link. California Paving and Excavating | Custom Sports Jerseys | Chaplain Services | Oklahoma Lighting Tulsa Dentist | Dental Lab | Dumpster Rental | RV Repair Oklahoma | Tulsa Mini Storage

13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content   Posting content weekly is key for branding and with Google My Business, it helps push you up in the search. This strategy is pretty time intensive, but there are some ways to utilize your time wisely and maximize your social media posting output.  At Nozak Consulting, we like to promote our clients. If you're looking for any of these services, feel free to click on the link: Bookkeeping and CFO Services | Small Business Computer Solutions | Tech Solutions MSP Tulsa Photographer | Thermography OKC | San Antonio Property Management

13 Marketing Strategies for Small Business Series - Part 2 Creating a Website and Creating Quality Content Obviously a great marketing strategy is getting a solid website build for your website, yet you also need quality content on the site! Creating quality content is the only way to get the robots on google to actually see the value you are offering. This podcast is sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check these guys out! Austin Plumber | Pittsburgh Plumber | Lorton Plumber | Chatsworth Plumber 

13 Marketing Strategies for Small Business Series - G Suite We talk about G Suite and How you can utilize it for your business. G Suite is a good tool to keep everything running smoothly for your company and can be utilized to keep your momentum! This Podcast is Sponsored by some awesome plumbing companies. If you're looking for a plumbing company near you, check out any of these guys! Tulsa Plumber |Tulsa HVAC |Marietta Plumber | OKC HVAC

We cover Content marketing rules & best practices for the web. We talk about authority, readability, length, writing styles, uniqueness, evergreen strategies & iteration. This podcast is brought to you by Tulsa Mini Storage Units.

This lecture is a little hard to hear over the HVAC system, even still, it’s packed full of great information about how to DIY your SEO. This conversation covers a lot of topics about SEO. Keyword research, customer profile, NAPWC, all this and more. Shameless plug: Need a Private Label SEO or a reseller program?  

Talking digital marketing to the Marketing Society at Oral Roberts University. We talk about the 4Ps of the Marketing Mix, The Chasm, Buyer Profile, Porter's 5 Forces. We focus heavily on Promotion via Digital Marketing. Check out our SEO Dictionary.   

We talk about the frequently asked question of Search Engine Optimization (SEO). The better you understand the language, the easier it is to navigate the massive amounts of information and conflicting perspectives.  This SEO knowledge was brought to you by our Tulsa Metro RV repair Friends.