Found The Flow

In this episode, I welcome your new business bestie, Jessica Renee Grant. As a branding, business, and boutique strategy coach, Jessica helps faith-based entrepreneurs build their brands, grow their businesses, and navigate through the shift of “becoming”.    So if you're looking to elevate your brand, income, and impact, tune in as Jessica Renee Grant talks purpose, transitions, and why “if you ain't right, your business ain't right.”   KEY POINTS: - What does “becoming” mean? - Jessica's first major shift and the many after - The biggest lesson in Jessica's entrepreneurial journey - Designing a business around the life you want   - 3 things Jessica wishes she knew before she started  - Shifting into the role of coach    QUOTABLES: “I think a lot of people fail to realize that we are an evolving creature. So we continuously evolve. And once you reach one level, then there's another level that we have to go to.” “A lot of people miss their opportunity because they simply aren't in a position to be able to receive it. You need to plan, prepare, and get clear on what it is you're doing.”   GUEST RESOURCES: Find Jessica Renee Grant and her links on social media! IG | instagram.com/thejessicarenee   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to The Founder Identities Series of the Found the Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them. Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - How do you know when you're in the flow? - Finding and attracting the right opportunities  - Things to do when you're in the flow   QUOTABLES: “If your personal life is out of order, your business is going to be out of order.” “The flow founders become in the flow because they've actually started to lean into what they are personally good at and who they are as a person.”    PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, we go behind the chair with Jessica Lampkin, founder, and CEO of The Evolve Effect - a high-quality hair solution store positively impacting the way women feel inside and out through loving what they see in the mirror. But Jessica didn't always have the confidence she now instills in her clients….   Tune in as Jessica shares her journey from the cut-throat corporate job that almost killed her to letting her hair down, both literally and figuratively, and allowing her complete authentic self to shine.    KEY POINTS: - What led Jessica to become a stylist? - From doing hair in her home to running a six-figure business - Shifting your mindset from corporate to entrepreneur  - Jessica's hardest transition and biggest entrepreneurial shock  - How to translate your authentic self online  - What's next for Jessica Lampkin?   QUOTABLES: “What I was thinking to myself is, there's got to be more. And if I can make these people upwards of 60, 70 million a year, I can make myself 1% of that easy. If I can do this and manage all these people and have an impact…If I can do that, I can do this for myself.” “What I tried to do in this situation was look at it as another trigger for transition and just listen to what God is assigning me to do.”   GUEST RESOURCES: Jessica Lampkin: www.theevolveeffect.com IG | @theevolveeffect_hairstudio   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to The Founder Identities Series of the Found the Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them. Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - How to get from Founder to CEO - The key to expansion in your business  - What to do as a Fulfilled Founder    QUOTABLES:  “You want to make sure that you are investing in yourself. And when I talk about investing in yourself, I'm not just talking about, courses and classes like that, I'm talking about investing in yourself and the passions that you have.”   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make? Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster! Take the Founder Quiz at tarapaton.com/founderquiz Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Founder and CEO of Fortress Consulting Firm, certified behavioral science consultant, trauma specialist, and founder of an international non-profit for young women, Karria Lawrence joins me today on this episode of Found The Flow.   Listen in as Karria shares her path to purpose - guiding others to unlock their gifts, passions, and innate skills while helping business owners strategize innovative ways to connect to and support their ideal clients. Through sharing her own journey in the corporate space, how she overcame the hustle mentality, and what it took to step into the role of CEO, Karria gets real about entrepreneurship and why it's not just what you see on social media.    So hop off Instagram, tune in, and learn why we need to kill the comparison game when it comes to business ownership.   KEY POINTS: - Karria's healing journey to founding Pretty Girls Pray - Why are operational strategies so important? - Does Karria believe in the hustle mentality? - Infusing corporate techniques into entrepreneurship  - Social media's fantasy portrayal of business ownership   QUOTABLES: “Social media has portrayed where business is. So I feel like there's a lot of people who fantasize about business but don't understand the work to actually grow a business.”   GUEST RESOURCES: Karria Lawrence LinkedIn | linkedin.com/in/consultwithkarria   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to The Founder Identities Series of the Found the Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them. Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - Signs you're a Focused Founder - Are you overworking yourself and your team? - How to tap into the power of automation - Ways to strengthen your company and marketing ecosystem   QUOTABLES: “The only way you're going to be able to have a scalable process is through automation.”     PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Creating her natural skincare line out of necessity when she couldn't purchase her usual body butter and had to make her own, Dionne Reddick is now the Founder and CEO of Body Essense by Dionne. And wholeheartedly admits she is an accidental entrepreneur!   Listen in as she shares her journey to business owner and coach, from the mistakes to mindset shifts to what she sees for the future in this ever-changing landscape. Be sure not to miss her tips on how she found success and the steps you can take to grow and scale your business too!   KEY POINTS: - How Dionne became an entrepreneur by mistake! - Making the mindset shift to business owner  - Early mistakes and Dionne's advice for her former self - Do entrepreneurs need a coach? - “You have to teach people how to treat you” - Dionne's transition from entrepreneur to coach - Why you need to pay attention to where your audience is   QUOTABLES: “Business was not my choice. But it kept choosing me.” “When people say, ‘Why would I pay you when I can just Google it or YouTube?' - I say to them, you don't even know what to YouTube or Google. You don't know what you don't know until you know that you didn't know it.” “You have got to be willing to grow with how the world is growing.”   GUEST RESOURCES: Learn more at: linktr.ee/bizcoachingbydionne IG | instagram.com/thedionnereddick TikTok | tiktok.com/@thedionnereddick bodyessencebydionne.com   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Crystal Perkins makes business, family, and self-care look flawless! So in this episode, I sit down with this manifestation coach to learn her secret to becoming empowered, unapologetic, and build a six-figure brand.   From mindset to manifestation, tune in as Crystal shares the blueprint to shift you from writing your vision to living it!    As she always says: “You deserve what you desire!”   KEY POINTS: - Why you need to start putting yourself first! - The process of unlearning that led Crystal to abundance  - Releasing religion and embracing spirituality  - What is manifestation? - How mindset work is a journey, not a destination     QUOTABLES: “As women of faith and a lot of Christian women, we know how to write the vision, but we don't know how to live it. And it was in that moment where GOD told me I'm the blueprint to shift women from writing their vision to living in it.” “I had to choose that lane that God was calling me to walk in. And when I chose it unapologetically and walked in it, it was like a new level of freedom that I've never experienced in my life.”   GUEST RESOURCES: Stay connected with Crystal Perkins on social media! IG | instagram.com/thecrystalperkins   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to The Founder Identities Series of the Found The Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them.    Tune in and find out how you can advance to the next level in The Founder Identity Series!    KEY POINTS: - Reasons you're feeling unfulfilled in your business - Why a complete overhaul is not the answer - Ways to find fulfillment and direction in your business  - Your success is not a fluke - how to make your success your own    QUOTABLES: “Unless you have been ordained by God to stop doing what you're doing and completely trash everything, do not throw everything away. Because you're going to start from scratch and it will create a downward spiral.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found The Flow is edited by Instapodcasts (visit at instapodcasts.com)

So much goes on behind the scenes when you decide to take your brand to the next level. And in this episode, visual branding coach and designer Chloe Cleaves returns to guide us through this process and share how she helped me elevate and evolve my brand!   From emotional purchases to leveraging your lifestyle to knowing what to share or keep private, don't miss this hands-on discussion on how your rebrand can go from complete overhaul to thoughtful evolution.    KEY POINTS: - Infusing yourself into your brand and business - Are people buying the product or the person? - How Chloe defines “lifestyle” - What is the lifestyle of your brand? - Intentionally building relationships with your clients - Why you need to brand with meaning   QUOTABLES: “When you're a personal brand, there's a lot of you that needs to shine through. I'm all for separate business and personal, but people are buying from the person.” “I think a lot of people don't understand when I say put more of yourself out there, it doesn't mean telling them something. It means you have to show up more.” “You also got to think of the lifestyle of your brand, because there's your lifestyle, but then there's the lifestyle of the brand. What does the brand do on a day to day? What does it need to do? What does it need to show?”   GUEST RESOURCES: Find Chloe Cleaves at: thechloebrand.co/links IG | instagram.com/thechloebrand   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Meet Chloe Cleaves - founder and CEO of The Chloe Branding Co., a concierge visual branding agency, as well as the brains behind Chloe Courses, a hands-on branding course for DIY entrepreneurs. And if that wasn't enough, she's also the creator of The Branding Brunch, an intimate educational series designed to bring branding experts together.   But we aren't here today just to talk visuals…   Tune in as Chloe gets raw about her journey from an abusive relationship to finding peace in her power to applying the lessons she learned in her personal life to her business. Because today's Chloe Cleaves is unapologetic about her life, her business, and her success!   KEY POINTS: - Can your business and personal life really be separate?  - Surviving an abusive relationship and finding her power - Do you need to do more, to be more? - What is “Big Chloe Energy”?  - The hardest challenge when branding entrepreneurs - How Chloe utilizes the psychology of color   QUOTABLES: “I had to realize the power I had on my own.” “Big Chloe Energy is just that unapologetic, ‘whatever makes me feel good,' and whatever makes the vision come out attitude.”    GUEST RESOURCES: Find Chloe Cleaves at: thechloebrand.co/links IG | instagram.com/thechloebrand   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to The Founder Identities Series, a special segment of the Found the Flow podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them.   Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - Signs you're a Frustrated Founder - Why you're not getting results in your business  - The importance of systems within your team  - How to start trusting your team    QUOTABLES: “If you're hiring people, and there are no systems, you're just creating chaos within the organization.” “I can guarantee you this, if you don't trust your team members, they don't trust you either.” “The longer that you hold on to the belief that you have to do things yourself because that's the only way that they're going to get done right, you are going to continue to be the bottleneck in your business.”    PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Meet Lashana West - CEO of Ms. West Creative Coaching and Consulting, business therapist, and mindset mentor. Devoted to helping ambitious women remove the mental blocks that stand between them and their biggest dreams, tune in as she joins Sherrell to speak about her own mindset journey and the experiences she now uses to empower entrepreneurs to scale their businesses with clarity, confidence, and authenticity.    KEY POINTS: - What pushed Lashana to become a therapist? - How Lashana's troubled past translates into her business today - The transition from working with youth to entrepreneurs   - What is the 6CD method? - Can we completely overcome mindset blocks? - Addressing triggers in a healthy way - Feelings are not facts! How to practice perception checks   QUOTABLES: “Everything that happens in life happens for us. I would not be here, I would not be a therapist, and I would not be an effective parent had I not went through what I went through. Because that showed me what I didn't want to repeat.” “I always say repel and attract. If you are your authentic self, you will repel those who are not a good fit and attract those that are. When we shrink, and we try to fake it, we're attracting those who aren't really attracted to our true brand.” “I believe that we can have and do anything that we want. But we first have to have the courage to believe it and then be open to do the work.”   GUEST RESOURCES: Learn more about Lashana West at: mswestcreativecoach.com IG | @lashanawest - instagram.com/lashanawest   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Building the next billion-dollar tech company, Carina Glover joins me to share a little more about her journey to HerHeadquarters - an app connecting women-owned businesses to partnerships nationwide - as well as her hopes for the future and the challenges that come with being a woman of color in the tech space.   It's not all about tech though, as Carina gets honest about the rejections, mindset shifts, and breakdowns that often come before the breakthroughs.    KEY POINTS: - Why Carina started HerHeadquarters - The value of brand partnerships and collaborations  - Going from an expert in industry to starting all over again - The breakdown before the breakthrough - Challenges facing women of color in the tech space    QUOTABLES: “In my entrepreneur journey, I've had lots of hardships. I'm not new to the struggle of being a business owner. But 90 days in the desert was by far the hardest season of being a business owner and the closest I've ever been to quitting and not caring about why I started. If I almost drowned, it was in the desert.”   GUEST RESOURCES: Carina Glover IG | @her.name.is.carina - instagram.com/her.name.is.carina LinkedIn | linkedin.com/in/carinaglover   Learn more about HerHeadquaters at: herheadquarters.app IG | @herheadquarters - instagram.com/herheadquarters   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found The Flow's is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to the first of The Founder Identities Series of the Stacking Ms podcast!    In this series, I will be doing a deep dive into each of the 6 phases we typically go through as we evolve in our entrepreneurial journeys. Whether you're just starting out in your business or are well into your journey, this series will guide you through each phase so you can thrive in every single one of them. Tune in and find out how you can advance to the next level in The Founder Identities Series!    KEY POINTS: - What makes a Frantic Founder? - Why marketing isn't just about content - How to bridge the gap between marketing and profit  - What to do as a Frantic Founder    QUOTABLES: “What are the things that you need and who are the people that you need to help you get your business to the next level? Because you've been doing all of this on your own, and that is not sustainable.”    PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found The Flow's is edited by Instapodcasts (visit at instapodcasts.com)

Welcome back to season 2 of Found the Flow! Kicking off another season of evolution, vulnerability, and shifting into your purpose, this special episode has Jessica Hurley, the founder of Instapodcasts and the host of The Stranded Phase podcast, taking over!   Tune in as Jessica and I dive deep into my own story as a seeker of information and the “queen of transitions.” From questions about balancing spirituality and entrepreneurship to what I learned in my recent 5 months of stillness, join us for this episode and more as I help founders go from frantic to flow and learn to live by their own design!   KEY POINTS: - Balancing spirituality and business - The value of sitting in stillness with yourself  - Intentionally living in the present  - Being successful but out of alignment - what now? - How does Tara measure success? - What to expect from season 2 of Stacking Ms   QUOTABLES: “Once you really start to connect with yourself, which is the most important, I think that is when you really start to tap into some really true power.” “You don't have to stay stuck, or you don't have to continue to do something the same way that you've always done it before just because you've done it before and it works. If God is telling you to move, spirits telling you to move, you get that pit in your stomach and you need to move, you move.”   GUEST RESOURCES: Love what you're hearing? Follow Jessica Hurley on social media and share the love! IG | @jessicahurley__ - instagram.com/jessicahurley__ Gain access to more of Jessica's resources here: linktr.ee/jessicahurley__   PRODUCTS / RESOURCES: Did you know you have a "Founder Identity" that rules every marketing decision you make?  Find out which Founder you are so you can be more confident with your marketing and reach your business goals faster!  Take the Founder Quiz at tarapaton.com/founderquiz    Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Found the Flow is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to Found The Flow, the podcast with marketing expert and business consultant, Tara Paton. Tara's helped major companies create marketing campaigns, brand strategies, and product awareness that's made them millions. This podcast is for online product-based & consumer business owners looking to find their flow as an entrepreneur, and create a thriving business that truly aligns with their passion and purpose. Turn up the volume, join in on the conversation, and Find Your Flow with Tara today!

In this season finale episode, Tara is joined by her very own husband, best friend, and fellow entrepreneur Dwayne Paton. Get your tissues ready as this power couple gets into an honest and powerful conversation on being in a relationship with an entrepreneur, watching each other pursue their passions and grow, and the side of entrepreneurship that only the people closest to you get to see.    KEY POINTS: - What happened when Tara quit her job  -  How did the transition to entrepreneurship affect Dwayne and Tara's relationship?  - The effect of entrepreneurship on Tara: The good and the difficult  - Being in a relationship with an entrepreneur  - Dropping a 6 figure salary to pursue entrepreneurship  - What is the next stage for Dwayne and Tara? - New and crazy ideas    QUOTABLES: “Being determined as an entrepreneur, to be successful, is a different type of desire” “One of the things I really love about you is, you can recognize what's happening and give me the permission to give myself grace.” “We've always done things with intention. Whether our families understood it or not, it was based on how we thought about it. Together.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Being your own boss might sound like a dream for most people from the corporate world. And while it absolutely can be, entrepreneurship also comes with its own host of challenges and, as Tara puts it in this episode, it is not for everyone.    From resilience to discipline, Tara speaks frankly about the mental fortitude required to succeed in entrepreneurship. Sacrifices need to be made and practices need to be put in place as you go on this journey.    So, if you're thinking about going into entrepreneurship, this episode might give you some insight on whether or not it is for you.     KEY POINTS: - Being resilient  - Discipline and sacrifice  - Setting up practices from the corporate world   - Managing your team  - Leave the toxicity behind    QUOTABLES: “Anything that you're investing into as an entrepreneur, look at it as if you're not going to get a return.” “Get out of your feelings, because that is the worst place for you to be as an entrepreneur.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Tara is joined by Akua Robinson, a Professional Makeup Artist and Beauty Educator. As Akua brings us along her journey towards her success in the beauty industry, you will see how she got to where she is today through sheer persistence and by being in the right rooms. Listen in as she shares her passion for networking and community building with all her experience in the beauty industry.    KEY POINTS: - Akua's journey into the beauty industry  - How did Akua get the opportunities that she got in the beauty industry?  - Building her community: Friends and Beauty - The biggest gap in business when it comes to beauty professionals  -  Akua's entrepreneurial nightmares - Akua on her money, mindset, and marketing    QUOTABLES: “But now I'm realizing that everybody's journey is completely unique. Like, it's really no blueprint to success as a makeup artist or photographer” “I just felt like people needed to get out and talk to people. People really have a hard time with, like, in-person interaction. They just want to hide behind the little iPhones and Androids. Yeah, you gotta get out and you got to talk to people.” “You're not going to be everybody's cup of tea.”   GUEST INFORMATION: Akua Robinson akuarobinson.com IG | @akuarobinson - instagram.com/akuarobinson   Friends in Beauty  friendsinbeauty.com/links IG | @friendsinbeauty - instagram.com/friendsinbeauty    PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Being your own boss often means that you don't have a set 9-5. While this may sound like an absolute dream, your business can potentially end up taking up most of your brain space 24/7, leading to feelings of being overwhelmed and burnt out. That is why in this episode, Tara shares some useful tips on how to manage these feelings.    So, create a space to work, relook at your To-do-list, take a break if you need to, and most importantly, tune to this episode.    KEY POINTS: - The power of outsourcing  - Scheduling time and space for work - Honor your need to take a break    - Don't forget who you were before your business   QUOTABLES: “One of the most valuable things that you can have as an entrepreneur is time, time that you can utilize to do things that are going to impact your business by bringing you more revenue.” “Realizing that you may need to spend some time alone or you may need to go to the spa to recharge… Whatever that is for you, honor that. Don't push through that.”  “It's about the fun, go back to that space where it was fun for you.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Tara is joined by her ex-schoolmate and good friend Karina Nunez Rojas, a marketing consultant and business coach. Join them as they speak candidly about Karina's journey as a business student going into the corporate world and emerging as an entrepreneur. Tune in and uncover the challenges of new entrepreneurs, customer psychology, and the importance of making the customer the Hero of the story when you market your business.   KEY POINTS: - Karina's business school journey - Karina's least favorite and favorite role in marketing  - Understanding your customer's psychology  - How do you conduct customer research? - The biggest misconception that entrepreneurs have going into the market - Incorporating psychology in your marketing  - Karina's entrepreneurship journey  - Karina's reflecting on her money, marketing, and mindsets    QUOTABLES: “Whether you're an entrepreneur or whether you're working at a big corporation, working with people is going to be critical.” “One of the mistakes that a lot of small business owners make is that they don't make the hero, their customer, the hero in the story.” “Your business decisions should be based on deep empathy and understanding of your customer and what it is that they want.”   GUEST INFORMATION: Karina Nunez Rojas IG | @karina.rojas.coaching - instagram.com/karina.rojas.coaching/  LinkedIn | linkedin.com/in/karina-nunez-rojas-0486142b knunezrojas@gmail.com   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Content is KING! Well, not all the time…   In this episode, Tara shatters the myth that the more you post the better. So what makes better content then? Tune in to find out what it takes to post effective content for your business - from your marketing goals to your messaging, as well as the importance of making the customer feel like your content is being made just for them.    Perhaps this episode might give you some answers as to why your current content isn't working.     KEY POINTS: - What is your goal with your content? - What is your brand identity?  - Focusing on a singular message when creating your content - Creating for your customer and not yourself   - Telling a story    QUOTABLES: “I want you to think about your brand as a person.” “Marketing is really all about storytelling. You have to be able to tell an effective story with your content.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Aleah Rae joins Tara to talk about Facebook Ads and what they can do for your brand if used strategically. A Facebook ad coach managing accounts of beauty brands, Aleah shares how her challenges as an entrepreneur have led her down the path of wanting to help other brands make the best of Facebook to achieve success.    Get the down-low on all things Facebook from retargeting ads to how much you should budget for your ads in this informative episode.    KEY POINTS: - Aleah's challenges running her custom lipstick brand - What are the services Aleah provides for her clients? - Running ads with purpose  - Understanding your customer's journey - Bringing a more personalized approach to selling your products - Reading the data and budgeting for ads - The effect of the latest iOS update - The biggest lesson Aleah has learned from entrepreneurship  - Aleah reviews her marketing, money, and mindsets   QUOTABLES: “I mean, it needs to look branded and it needs to match the vibe that you want it to be aesthetically pleasing, but some of the most successful sites are not fancy.” “So it's that creating warm audiences, that should always be our goal; taking the cold and turning them into warm” “Give yourself the grace to change your mind.”   GUEST INFORMATION: Aleah Rae raeoflightdigital.com IG | @raeoflightdigital - instagram.com/raeoflightdigital   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Being an entrepreneur does not mean you have to be a superhuman. You can still be susceptible to fear - whether that's fearing the risks you need to take or even fearing success itself!    In this episode, Tara encourages you to not only push past those very fears but also embrace them. Learn how to hold yourself accountable by doing the things required of you as an entrepreneur, despite your fear of the outcome.    KEY POINTS: - Fear is normal, embrace it  - Is this fear an excuse?  - Pushing past your fears  - Practicing facing your fears    QUOTABLES: “An excuse is often disguised as fear.” “The more you push yourself personally, the more you're actually going to be able to push yourself in business.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

With so many business models popping up in every corner, it's no wonder we get easily overwhelmed when it comes to picking the right one for your brand.    That is why in this episode, Tara lays down the different possible business models you can have for your brand. Entrepreneurship isn't a one size fits all endeavor, so don't fret if every business model mentioned in this episode doesn't fit your brand! Instead, tune in, take some notes, and see how you can mix and match the models Tara covers to best fit your business.    KEY POINTS: - The subscription model  - Bundling as a business  model  - What the hell is a Razor Blade model? - The one for one business model  - The retail model  - The discounting model    QUOTABLES: “There's no one size fits all in entrepreneurship and there's no one size fits all for your brand.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

If you fail to plan, you plan to fail - this is something every small business should keep in mind, according to special guest and Retail [obsessed] Growth Consultant, Deanna McIntosh.    In this episode, join Deanna and Tara as they speak about the importance of roadmaps and merchandising in your retail business. Tune in and take notes as they touch on topics ranging from designing your website to selling impulse items to identifying your target customer!    KEY POINTS: - Deanna's journey in retail and into coaching  - Merchandising: The biggest gap in small businesses  - The importance of a road map  - Visual merchandising  - The biggest misconception about merchandising  - Deanna reflects on her marketing, money, and mindsets    QUOTABLES: “Marketing moves goods towards people, merchandising moves the people towards the goods.”  “If the images and the video are the first things, in a lot of cases, that people see, why is that the last priority for you?”   GUEST INFORMATION: Deanna McIntosh deannamcintosh.com   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

The customer buyer journey never stops - it is a cycle that repeats itself over, and over, and over! It's time to master this cycle or risk getting caught up in it.    In this episode, Tara breaks down what happens at each phase of this cycle and how can you increase your sales and conversions by understanding your Customer Buyer's Journey.   From making your customers problem-aware to eventually converting them to loyal followers, Tara explains what you need to understand at each stage of this cycle in order to achieve sales and success.    KEY POINTS: -  Stage 1: Making your customer problem aware  - Stage 2: Showing your customer that you can solve their problem  - Stage 3: Closing the sale  - Stage 4: Surprise and delight    QUOTABLES: “People love to hear their names or see their names, they love to feel personalization. This is where you can really get creative and connect with your customers on a one-to-one level, even though you may have thousands of them.” “Position your product as the one that is actually going to solve the problem.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Want your business to be the full package? Well, you're in for a treat because this next guest is, as Tara puts it, a product packaging extraordinaire.    In this episode, Megan Young Gamble joins Tara to talk all about packaging. What may seem straightforward actually requires a whole lot of strategy and planning. So listen in as Megan and Tara discuss everything to do with packaging, from what to keep in mind when packaging your product to the use of frivolous packaging buzzwords.    KEY POINTS: - Pimping your packaging - When should you be reaching out to get your packaging done? - Starting with the end in mind - The biggest misconception about product packaging - What do people need to include in their packaging  - What can we expect in the future for the packaging industry - The Buzzwords: From “luxury” to “vegan” - Roles that Megan needs that she cannot do - Megan reflecting on her marketing, money, and mindsets   QUOTABLES: “When people see the shiny pretty things on show, they don't realize that it takes a lot of planning to execute that.” “For those of you who are out there going through the same shit, know that you're not alone. Just make sure that you're investing time and energy into yourself, and know that you are worthy. And you're going to make it on the upside”    GUEST INFORMATION: Megan Young Gamble getlevelconsulting.com Join the Accelerate Level Institute - acceleratelevelinst.gumroad.com   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

With social media as prevalent as ever, it's easy to feel like the grass is greener on the other side. We can't help but compare our lives to the lives of others on social media, and the exact same thing can be said about our brands.    In this solo episode, Tara talks you through the process of understanding your competitors, and rather than copying what they do, Tara will show you how to use these comparisons to your advantage as opposed to your detriment.      KEY POINTS: - Understanding your competitors - Social Media does NOT reflect reality - Don't lose your creativity   QUOTABLES: “When I talk about knowing who your competitors are, it's primarily about understanding their positioning and what they're doing wrong” “Just because you see a brand doing really well on social media or out in the public, you have no idea what's going on behind the scenes.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Imagine leaving a million-dollar business coaching business to start from scratch as an entrepreneurial owner of a lifestyle apparel brand…   It may sound crazy, but that's exactly what this episode's guest, Maya Elious, did with her brand, Rebelious. Join Maya and Tara as she shares more about her bold move, the inspiration behind her brand, and how she overcame all her challenges faced as she ventures solo into the world of e-commerce.    KEY POINTS: - Rebelious: Maya's fitness apparel company - Why go from a $1M company to starting from scratch?  - Going against the grain with Rebellious  - Where will Rebellious be in 2 years? - What has Maya learned from Rebellious? - Maya's biggest lessons in entrepreneurship  - Maya reflecting on her marketing, money, and mindsets    QUOTABLES: “But I do think all of us either, If it's not conscious, we often subconsciously, self sabotage our next level.” “The things that I instantly wanted to do differently was make sure that I was not doing everything by myself”   GUEST INFORMATION: Maya Elious IG | @mayaelious - instagram.com/mayaelious   Rebelious Fit  rebeliousfit.com IG | @rebeliousfit - instagram.com/rebeliousfit   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode, Tara talks all about selling out. And no, not betraying her principles for expedience but rather, selling all your products such that there are no stocks left, and how this may not necessarily be a good thing for your business... Unless it's intended. Join her as she discusses the pitfalls of selling out and how to use it as a strategy that is advantageous to your business.    KEY POINTS: - Upsetting potential customers  - Opportunity costs of selling out  - How can you use the sell-out strategy effectively? - Effective inventory management   QUOTABLES: “One of the things that you want to do if you want to have a sell-out strategy is first offer limited quantities”   “Getting people on a waitlist is an opportunity for you to engage them; an opportunity for you to get them excited.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

A picture paints a thousand words and these words ring true when you try and communicate your brand's story through your socials.   The power of product photography cannot be overlooked - and in this episode, Tara is joined by Alexus Roberts, creative director of TrellVision studios, who specializes in brand design development. Listen in as they discuss the importance of product photography, what you need to know before engaging a product photographer, and (yes, you read that right) photographing vibrators.    KEY POINTS: - Product photography as an investment  - What's the lifespan of a product shot?  - Alexus's venture into product photography  - What do people need to have prepared before going to a product photographer? - Photographing a vibrator  - Top 3 things to look out for when you're hiring a product photographer  - Alexus's biggest lesson in entrepreneurship  - Alexus ranks her marketing, money, and mindsets   QUOTABLES: “Just make sure that you know who you're talking to; who your audience is because it's not the photographer's job to figure out who your audience is...”   “That this is not ice cream and sprinkles. And you know that this is the part of entrepreneurship that nobody talks about, that you deal with”   GUEST INFORMATION: Alexus Roberts alexusroberts.com LinkedIn | linkedin.com/in/alexuscr   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether     Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Sexy marketing doesn't always mean sexy profits.    It's so easy to get carried away with the aesthetics of social media or making your brand look pretty and flashy, but the real strategy lies beneath the surface. Dive into the world of backend marketing with Tara in the episode as she explores all the things that are equally as important as your front-facing image, i.e. the things that ACTUALLY help make your brand more profitable!   KEY POINTS: - Frontend vs backend marketing  - The importance of customer retention - What is your customer experience? - How can you get customers on the backend to buy more? - Backend marketing is free!   QUOTABLES: “If they're just making that first purchase, and they never come back, then you have a customer retention problem.”   “Do you understand how far that can take you by just calling a couple of people every month to say thank you? They're gonna rave about that.”    “Do not feel like you should not email your list, do not feel like you should not send text messages. This is really how you make money."    PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether     Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

In this episode Tara is joined by special guest Ariane Turner, CEO of Look Good, Live Well - a brand committed to simplifying skincare, removing gender bias, and normalizing the use of luxury products within the Black and Brown communities.   Tune in as Ariane shares her journey as a businesswoman in the skincare industry, from pitching her brand for grants to being gentle towards oneself. Laugh with her and be inspired by her confidence in this worthwhile episode that will get you rethinking your relationship with your skin!     KEY POINTS: - Introduction to Ariane and her passion for skincare - Being confident in her creativity  - What inspired Ariane's brand? - Building Ariane's business with grant money  - Celebrating what the body does naturally  - Looking inward when addressing skincare  - Ariane reflecting on her marketing, money and mindsets - Ariane's dealings with her ADHD and depression   QUOTABLES: “Don't ever stay in a situation longer than necessary because you feel like you had a time commitment”   “That false positivity culture, I think, is very toxic. I think it's important to acknowledge wherever you are and acknowledge the emotion and I think that it doesn't mean an absence of faith.”   GUEST INFORMATION: Ariane Turner lookgoodlivewell.com IG | @ariane.turner - instagram.com/ariane.turner   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether     Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

You get a discount! You get a discount! Everybody gets a discount!    While it might sound completely logical to believe that sales & discounts are super effective for your brand, Tara warns against this common and sometimes dangerous misconception. Why?    In this episode, Tara explains how non-stop sales & discounts could possibly cause a negative impact on your branding and relationships with your consumer, and how to start using them to your advantage instead!    KEY POINTS: - Being always on sale diminishes your brand's value  - What are the risks of running discounts? - How can I use sales strategically?  - 5 ways to use discounts without diminishing your brand   QUOTABLES: “If it is Columbus Day, and you don't want to have a sale, you don't have to have a sale.”   “Is the product that's not selling well, not selling well, because it's not good? Or is it not selling well, because there has not been a lot of buzz or communication around the product?”    “It is more expensive to get a new customer than it is to keep an existing customer”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether     Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)

Welcome to Stacking M's with Tara Paton, the business coach with over a decade worth of experience working with corporations and startups such as L'Oréal and Whole Foods.    It's not easy being a 21st-century business owner. So if you are looking for new insights and strategies as you navigate the world of money, entrepreneurial mindsets, and marketing this podcast is just for you. Tune in so you can stand out and stall tall in order to make your business a success.     In our current digital landscape, your own social media pages may seem like the only way to market your product or brand. In this premiere episode, Tara proves this is not the case as she discusses how to diversify your marketing strategies using the PESO model - tune in and find out how this can be applied to your brand to get a more diversified reach.    KEY POINTS: - Paid Marketing: Ads and influencers  - Earned Marketing: Something you should be proud of that builds trust with your consumer  - Shared Marketing: Collaborating with brands or influencers to share customers - Owned Marketing: Sealing the deal   QUOTABLES: “If you're running an ad, and you don't get sales don't get discouraged, because it actually takes between five to seven times for someone to even consider making a purchase from your brand.”   “One thing that people absolutely love is to know that somebody else has already tried it; somebody else has already co-signed the product, somebody else has already done all the legwork to say that this product actually does what it says it does.”   PRODUCTS / RESOURCES: Grab your FREE copy of the Profitable Marketing Playbook at www.profitablemarketingplaybook.com Visit Tara's website at tarapaton.com IG | @tarasoether - instagram.com/tarasoether       Stacking M's is edited by Instapodcasts (visit at instapodcasts.com)